HomeMy WebLinkAboutStudy Session - Entryway Feature at Beach Boulevard and PaciCOMMUNITY DEVELOPMENT
{� URBAN DESIGN ELEMENT
e. enhance the connections, where feasible,
between the public sidewalk and private
commercial interior open spaces/courtyards as
described in the Land Use Element by using:
• decorative paving materials;
• landscape materials; and
• street furniture (Figure UD-4);
f. incorporate landscaping to mask oil operations
and major utilities, such as the Edison
generating station. (1--UD 1, 1--UD 2, 1-UD 3,
and 1-UD 6)
UD 1.2.2
Require that the nodes indicated in Table UD-1
incorporate the public improvements specified in UD
1.2.1 and other elements that may be listed in the Table,
as feasible. (1--UD 1,1-UD 2,1-UD 3, and 1--UD 4)
UD 1.2.3
Coordinate the design of public and private signs and
graphics on a citywide basis.
a. Prepare and implement a coordinated public
signage program that fosters a cohesive city
image and includes:
• sign standards that identify public
places, recreational opportunities and
tourist destinations;
• design standards for public monument
signage and public banners for street
light standards along the major arterials;
• identification sign designs for each of
the residential districts;
• design standards for the primary and
secondary entry node signage; and
• improved street signage that
incorporates such elements as city logos
or local design elements.
b. Develop a major arterials' public signage
installation program.
Consider developing guidelines for private
commercial monument signage that
incorporates a consistent public identification
device such as a City logo or a logo for the
business' location, i.e., Beach Boulevard. (I-
UD 1,1-UD 3, 1-UD 4, and 1-UD6)
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Corridor Identity
Objective
UD 1.3
Strengthen the visual character of the City's street
hierarchy (i.e., major, primary, etc.) in order to clarify
the City's structure and to improve Citywide identity
(see Figure UD-3).
Policies
UD 1.3.1
Require a consistent design theme and/or landscape
design character along the community's corridors, that
reflects the unique qualities of each district. Ensure that
streetscape standards for the major commercial
corridors, the residential corridors, and primary and
secondary image corridors provide each corridor with
its own identity while promoting visual continuity
throughoutthe City. (1-UD 1,1--UD 2, and 1--UD 3)
UD 1.3.2
Provide for the implementation of streetscape and
landscape improvements along the major commercial
corridors, through public capital improvement
programs, business district improvements, or other
techniques as funding is available.
a. Develop or enhance the pedestrian
environment in those parts of the corridors
where there is existing or the potential for
pedestrian activity, this includes the use of:
• sidewalk furniture;
• shade trees;
• shade structures;
• special paving; and
• pedestrian walkway linkages.
b. Consider using special corridor oriented public
signage, public art, or median monuments at
prominent intersections.
c. Discourage the excessive use of temporary
signage including bunting and commercial
banners. (1--UD 1, 1--UD 3, 1-UD 4 and 1--UD
6)
THE CITY OF HUNTINGTON BEACH GENERAL PLAN
II-UD-16
COMMUNITY DEVELOPMENT CHAI S
HISTORIC AND CULTURAL RESOt C _ LFMENT
The downtown and the Pacific coast areas have been designated as "visitor serving" in the General Plan.
The City is committed to developing destination attractions and activities in those areas, most of which are
seen to be related to arts and culture. These attractions and activities include the Huntington Beach Arts
Center, the planned Celebration Plaza, arts and craft fairs and festivals, and concerts in Pier Plaza and
Huntington Beach Central Park Amphitheater. These attractions are bringing visitor dollars to the targeted
areas, increasing foot traffic and bringing consumers that increase retail sales.
e. Urban Design, Aesthetics, and Public Art
While the City and the various community groups have taken action to develop a pleasing urban
environment, the visual appeal and feel of the city remain key concerns for many residents. Residents
would like to see a concerted effort undertaken to improve this important aspect of the community. Issues
regarding landscape and plant selection, hardscape design, building materials, public space allocation and
the inclusion of public arts are but a few of the issues raised.
1. A citywide inventory of historic resources has never been conducted. A historic inventory would
help identify all structures and sites critical to the overall historic character of the community.
(HCR 1.1.1)
2. The City has given local landmark designation to some historically significant structures, however
no standards, requirements or guidelines have been created to preserve or protect them. (HCR
1.1.4, HCR 1.2.2, HCR 1.2.3, HCR 1.2.4, and HCR 1.3.7)
3. In the event that historical structures are unable to remain at their current sites, the City should
establish a relocation site or "historical park." (HCR 1.2.1, and HCR 1.2.3)
4. Downtown commercial and residential areas are experiencing extreme development pressures to
intensify their land uses. No guidelines exist to protect and/or restore the historic character of these
older areas. As a result, older structures are being demolished for the construction of new
buildings. The City is losing the historic character of the area. (HCR 1.1.3, HCR 1.1.4, HCR 1.2.1,
HCR 1.2.3, HCR 1.2.4, HCR 1.3.3, HCR 1.3.4, HCR 1.3.6, and HCR 1.3.7)
5. Adaptive reuse has been underutilized and should be promoted. (HCR 1.3.6)
6. The City's per capita income and education levels are among the highest in the nation. These
demographics suggest a population likely to have high expectations for services, particularly in the
area of arts and cultural activities. (HCR 2.2.1, and HCR 3.2.2)
7. Most of the support for arts and culture has come from a relatively narrow spectrum of Huntington
Beach residents. The percentages of younger families, children and youth, and the populations of
Latino and Asian residents are increasing. As a result, the mix of arts and cultural programming
will have to be designed to meet the needs of a demographically diverse audience. Much of the
thrust of the Cultural Master Plan involves recognizing the necessity to reach new constituencies, to
broaden the programming offered and to identify new sources of financial and political support for
the full range of cultural activities. (HCR 2.2.1 and HCR 3.2.2)
8. One of the major problems facing cultural and historic groups is the difficulty in obtaining
information about access to facilities and financial resources. While the Cultural Services Division
has an extensive collection of publications on arts issues, historic services, and fund-raising, access
to that information is limited. (HCR 2.1.1 and HCR 2.2.2)
THE CITY OF HUNTINGTON BEACH GENERAL PLAN
II- HCR -20
DEVELOPMENT CHAPTER
HCR 2.1.2
Provide technical assistance to historic, cultural groups
and artists. (1-HCR 11)
Objective
HCR 2.2
Raise the community's awareness of the full range of
arts, history, and culture available in Huntington Beach.
Policies
HCR 2.2.1
Provide opportunities for increased exposure for arts
and cultural activities throughout the city. (I-HCR 12
and 1-HCR 13)
HCR 2.2.2
Facilitate networking between arts and cultural groups
and the general public. (1--HCR 12 and 1-HCR 13)
Goal
HCR 3
Highlight the City's unique cultural heritage and
enhance its visual appeal.
Objective
HCR 3.1
Promote a high standard of visual quality of art,
architecture and landscape architecture in the public
realm.
Policies
HCR 3.1.1
Increase community representation and input into the
decision making about arts and culture. (1--HCR 1,
U..D. 1.4.1, and I-UD 5)
HCR 3.1.2
Consider that individuals advising the City on cultural,
urban and visual design issues have a background in
architecture, urban design, or fuse arts. (I-HCR I and
U.D. 1.4.1)
HCR 3.1.3
Encourage urban design and public art projects to
enhance the image of the City and foster a sense of
place. (1--HCR 1, 1-HCR 14, and U.D. 1.4.1)
Objective
HCR32
Clarify and highlight the cultural heritage and identities
of Huntington Beach for residents and visitors.
Policies
HCR 3.2.1
Preserve and reuse historically significant structures,
where feasible. (I--HCR 3 and 1-HCR 7)
HCR 3.2.2
Consider providing educational opportunities that focus
on the City's cultural history. (I--HCR 1, 1--HCR 3, and
1-HCR 8)
Goal
HCR 4
Expand opportunities for the City's children to
receive quality experiences of arts and culture.
Objective
HCR 4.1
Strive for a full range of performing and visual arts,
educational programming and experiences to children
throughout the city.
Policies
HCR 4.1.1
Seek support for arts education. (1-HCR 8)
HCR 4.1.2
Strive to broaden cultural opportunities for children.
(I-HCR 8)
Goal
HCR 5
Establish a wide range of arts and cultural programs
and facilities that address the needs and interest of
residents, workers, and visitors.
Objective
HCR 5.1
Ensure adequate facilities, staff, and funding for all city
provided arts programs.
Policies
HCR 5.1.1
Assure that existing cultural facilities in Huntington
Beach are used effectively. (I-HCR 8 and I--HCR 12)
HCR 5.1.2
Advocate partnership agreements for capital projects.
(I--HCR 1, I-HCR 8,1--HCR 10, and I-HCR 12)
THE CITY OF HUNTINGTON BEACH GENERAL PLAN
II-HCR-25
COMMUNITY DEVELOPMENT
• . provide art and historic classes accessible
to a diverse range of residents.
c. Work with local preservation organizations to
develop a historic building handbook that
describes historic structures, sites, and
districts, and provides information on building
research and appreciation, and sets forth
guidelines for rehabilitation as funds are
available.
d. Coordinate with local historic preservation
organizations such as the Historical Society.
e. Work with other City departments to develop a
plan to assure that existing arts and cultural
facilities are rehabilitated and maintained as
feasible.
f. Coordinate proposals for new facility needs
with the Central Park Master Plan's proposed
additional outdoor performing arts spaces, and
the Beach Master Plan's proposed arts and
cultural programming in the Pier Plaza area.
Cr. Establish a high-level, inter -agency working
group of senior staff from appropriate City
departments to coordinate cultural initiatives.
h. Link cultural tourism objectives through
promotional tie-ins and special events with a
cultural focus or component.
I-HCR 9
Recreation and Community Services Element
Implement Parks and Recreation policies and programs
as cited in RCS 1.1.2 and I -RCS 2.
I-HCR 10
Arts/Cultural Resources Network
Develop systems and networks to provide access to
information resources, such as:
a. a community arts, culture, and history
newsletter,
b. a clearinghouse cataloguing and registering
temporary and permanent spaces available for
arts and cultural use;
c. a centralized event clearinghouse;
d. an artists' register available for an art in public
places program, gallery owners, presenters,
and others with resumes, slides or tapes; and
e. a media production resource list.
I-HCR 11
Technical Assistance Programs
Develop technical assistance programs to train
community arts, cultural, and historic groups in, but not
limited to, the following:
a. running ring a small organization - financial
management, fund-raising, marketing and
long range planning;
b. developing partnerships and joint ventures
with private businesses, City agencies and
others; and
c. planning to assess community interest and
identify and encourage new audiences.
I-HCR-12
Business Leader. Art Administrators, and Resident
Outreach
a. Develop a private sector group of business and
civic leaders, arts organizations and artists to
provide leadership support for arts and cultural
activities.
b. Work with community groups to develop
residents' program interests.
I-HCR 13
Arts Programming
Incorporate arts and cultural events as part of existing
community events and attractions, major sporting
events, and community celebrations where feasible.
I-HCR 14
Public Art Ordinance
Consider the creation of a public art ordinance that
encourages public and private sector involvement. The
ordinance shall:
a. identify funding sources for a formal public
arts program; and
b. utilize the existing ad hoc art program as a
model.
THE CITY OF HUNTINGTON BEACH GENERAL PLAN
II- HCR -28