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Huntington Beach Proposed Signage Opportunities - Plan A with Coastal Zone
Large Vertical Signs (4' x 2' -9")
Proposed Proposed
Street #of Units $Mo per Unit Locations
PCH 6 $400.00 From Beach Blvd. to Goldenwest.
Brookhurst St. 6 $400.00 From Hamilton Ave. to Garfield.
'each Blvd. 10 $400.00 From Indianapolis to Edinger Ave.
Goldenwest St. 8 $400.00 From Garfield to Bolsa Ave.
Bolsa Chica 4 $400.00 From Warner Blvd. to beginning of Rancho Ave.
Adams Ave. 4 $400.00 From Magnolia to Brookhurst.
Warner Blvd. 6 $400.00 From Edwards Street to Magnolia Street.
Edinger Ave. 2 $400.00 At Beach Blvd. Intersection.
46 $220,800.00
Small Vertical Signs (24" X 16")
Proposed Proposed
Street #of Units $Mo per Unit Locations
Main Street 6 $200.00 From PCH to Orange Ave.
On Pier 4 $200.00 2-north side&2-south side of pier.
Adjacent to Pier 6 $200.00 3-north side Parking lot&seating area, 3-south
side Parking lot&seating area.
16 $38,400.00
Total Yearly Gross Revenues $259,200.00
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Huntington Beach Proposed Signage Opportunities -Plan B with Coastal Zone
Large Vertical Signs (4'x 2' -9")
Proposed Proposed
Street #of Units $Mo per Unit Locations
PCH 4 $400.00 From Beach Blvd. To Goldenwest
Brookhurst St. 4 $400.00 From Hamilton Ave. to Garfield.
each Blvd. 4 $400.00 From Indianapolis to Edinger Ave.
Goldenwest St. 4 $400.00 From Garfield to Bolsa Ave.
Bolsa Chica 2 $400.00 From Warner Blvd. to beginning of Rancho Ave.
Adams Ave. 2 $400.00 From Magnolia to Brookhurst.
Warner Blvd. 4 $400.00 From Edwards Street to Magnolia Street.
Edinger Ave. 2 $400.00 At Beach Blvd. Intersection.
26 $124,800.00
Small Vertical Signs (24"X 16")
Proposed Proposed
Street #of Units $ Mo per Unit Locations
Main Street 4 $200.00 From PCH to Orange Ave.
On Pier 2 $200.00 2-north side&2-south side of pier.
Adjacent to Pier 4- $200.00 3-north side Parking lot&seating area, 3-south
side Parking lot&seating area.
10 $24,000.00
Total Yearly Gross Revenues $148,800.00
Huntington Beach Proposed Signage Opportunities - Plan C without Coastal Zone
Large Vertical Signs (4' x 2' -9")
Proposed Proposed
Street #of Units $ Mo per Unit Locations
Brookhurst St. 4 $400.00 From Hamilton Ave.to Garfield.
Beach Blvd. 4 $400.00 From Indianapolis to Edinger Ave.
',oldenwest St. 4 $400.00 From Garfield to Bolsa Ave.
Bolsa Chica 2 $400.00 From Warner Blvd.to beginning of Rancho Ave.
Adams Ave. 2 $400.00 From Magnolia to Brookhurst.
Warner Blvd. 4 $400.00 From Edwards Street to Magnolia Street.
Edinger Ave. 2 $400.00 At Beach Blvd. Intersection.
22 $105,600.00 Total Yearly Gross Revenues
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One of today's most lethal - V.
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corporate sponsorships,:tohelp cities put systems in
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_ x At Adopt A Stormdram,we believe the ocean begins inour own r,
neighborhood no matte( owfar.we.'live from the beaih.The
f. pollutants m storm water and urban runoff,which Flow through
our storm drains'directly into our waterways,harm us all.
f.
At any given moment the toxic stew.in our storm dram system '
?'oo often we assume that what goes
includes litter,pestiades,,-fertilizers,grease,metals;paint
< _� r down the drain is not our problem... }
products,vehicle'fluids,animal wastes construction debris,
43 4 Discharges to storm drains represent
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pr e of the greatest threats to our::
Although theoblem is the most hazard storms,ous after"rain
beaches and coastal waters.Adopt�l- ;
uit also occurs with such everyday activities as washing cars and s Y
waterin Stor
g lawns;In wet weather and dry,this damaging runoff mdrain is an important step-in
- f insuring eater public awareness,
flows unimpeded into our waterways=and it gets worse each 8"'
.tpassmg day ' f' Ss and in spreading the message that
S. each of us must share responsibility :.
`The U.S.Environmental Protection Agency and Federal Clean F
:--WaterAct.have' mandated more stringent requirements on local ". for improving water quality." 5 x ; •:.
govemments to clean up discharges going directly into our 'Dennis Dickerson,EXecutive Officer }
,.
waterfronts and waterwa .The goal is to make ourwaters
ys 9 Los Angeles Regional Water Quality Y �1
safe for recreation and w'ildhfe once again.Unfortunately,local �Rlaoard F
governments are not given adequate funding to develop the
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T AH M A Positive Partnership
D RAINS By pairing the interests of
94.J, C L E A N E R local governments and business,
Adopt-A-Stormdrain provides a
WATERWAYS
v/1!; ' r,.1 w r �'� win-win solution for everyone with
I(7 STUF,c a stake in the future of our waterways:
K t Y n�!a„z s local governments,corporations,environmental
advocates,and the communit It works much
Please nodu ping to storin drains.._, Y•
' like the Adopt-A-Highway program,which has
` succeeded in removing tons of litter from our roads
since the 1980s.
Benefits to Local Governments .
Through Adopt-A-Stormdrain,corporations and
Jf local businesses can"adopt"or sponsor improvements
of storm drain systems and urban watersheds.Sponsorship
funds go to local governments to comply with national clean water
standards governing pollutants and to restore the health of one of our
most treasured natural resources.
In return for these much-needed funds,cities approve the placement of tastefully
designed signs and banners in high traffic areas that integrate the logos of corporate sponsors
with important environmental messages.These messages serve as a subtle,yet powerful,
first step to increase community awareness,educating people on how their actions can
make a difference in resolving this crisis.
Benefits to Businesses NOR'
As participants in Adopt-A-Stormdrain,national corporations and local
businesses receive affordable outdoor advertising opportunities never A D O P T A S I O R M D R A I N
available before,alongwith media and public recognition programs.P 9 P 9 ''� '��. CLEANER
Thanks to a flexible program of sponsorship,businesses that in the t: S T 0 R M
past might not have had the budget for outdoor advertising can DRAIN S
also enjoy the promotional benefits of this medium. JC L E A N E R
Equally important,Adopt-A-Stormdrain provides companies '" ' �L A K E S
With a concrete way.to participate in storm water management
and to put their values into action. By aligning with a
positive,non-controversial environmental message,
businesses receive high visibility as good corporate citizens. Please er y e usgdmot0 sit
�rrd
"This pro rrattt is going to he the benchmark 2
for the state and perhaps even the country:
We're eicited to he a part of it." Y
Stacy Cauote
Chevron Public Affairs
J 0 1 N Il S I H L I A D I N G T H E W A Y
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Benefits to the Environment
Sponsorship monies raised by Adopt-A-Stormdrain allow local
governments to fund a wide range of runoff mitigation and "The Natural Resources Defense
prevention efforts,including catch basin inserts,'high-technology
Council released a report showing
cleanup solutions,wa
tershed and storm drain(leaning as Well as
outreach and education programs aimed at inspiring communities the number of beach closures
to take ownership of their piece of the problem. because of polluted runoff nearly
doubled last year(2000)...85 percent
The Time is Now due to elevated bacteria counts
Adopt-A-Stormdrain has d track record in resolving water pollution that exceeded federal swimmer
challenges.The U.S.Environmental Protection Agency named safety standards.
Paul Polizzotto,Adopt-A-Stormdrd in's President and CEO,an
environmental hero"for his work in the last decade improving
urban runoff conditions.
National Fortune 100 companies and local businesses interested
in Adopt-A-Stormd rd in's practical approach to a pressing problem
are joining in growing numbers.The program is also winning support
from an expanding list of cities,as well as organizations such as
the American Mans Campaign,Heal the Bay,the Santa Monica 4
BayKeeper,the California Environmental Protection Agency,and
the Los Angeles County Regional Water Quality Control Board.
Please join us.
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Frequently Asked Questions
Why was Adopt-A-Stormdrain formed?
Adopt-A-Stormdrain is a national organization dedicated to raising funds to clean up
pollution of our nation's waterways at the source—our storm drains.
What does Adopt-A-Stormdrain do?
Modeled after the high-visibility Adopt-A-Highway program that for years has removed
tons of litter from the nation's roads, Adopt-a-Stormdrain raises money, through
corporate sponsorships, for cities to adhere to stringent government requirements and
clean up pollution in our oceans, lakes, rivers, and waterways that's caused by debris
and contaminants flowing through our storm drains.
The cities, in exchange for funding, allow Adopt-A-Stormdrain to display a limited
number of beautifully designed outdoor signs in high traffic areas that integrate
companies' logos with important environmental messages. Businesses that in the past
might not have had the budget for outdoor advertising can now enjoy the promotional
benefits of this medium.
Are storm drains the same as sewers?
No. Sewers are waste collection systems designed to carry sewage to wastewater
treatment plants. Storm drains are systems which carry storm (rain) water runoff,
snowmelt runoff, and urban surface runoff into our waterways.
Scientists say that our storm drain system poses the greatest future threat to the quality
of our waterways — more so than factories, sewage plants, or farmers who over-fertilize
their fields. (Washington Post, December 3, 2001)
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What legislation regulates discharges flowing through storm drains into
our nation's waterways?
The U.S. Environmental Protection Agency and Federal Clean Water Act have
mandated more stringent requirements on local governments to clean up discharges
going directly into our waterfronts and waterways. The goal is to make our waters safe
for recreation and wildlife once again.
In 1996, in an effort to speed the Nation's progress toward achieving its water quality
standards, the Environmental Protection Agency (EPA) began a comprehensive
evaluation of the EPA's and the states' implementation of their Clean Water Act, section
303(d), responsibilities.
Under section 303(d), states, territories and authorized tribes are required to develop
lists of waters that do not meet water quality standards. The law also requires that these
jurisdictions establish priority rankings for waters on the lists and develop Total
Maximum Daily Loads (TMDLs) for these waters.
What are Total Maximum Daily Loads or TMDLs?
TDMLs are calculations of the maximum amounts of a pollutant that a water body can
receive and still meet water quality standards.
TMDL plans are also required by local governments and include the following:
• Description of the type, amount and sources of water pollution in a particular
water body or segment
• Analysis of the amount of that pollution that needs to be reduced or eliminated in
order to attain water quality
• Strategy to control pollution
• Monitoring plan to assess effectiveness
Who is responsible for complying with TMDL plans?
Local governments are responsible for complying, but unfortunately they are not given
adequate funding to develop the correct preventive measures to meet clean water
standards. At Adopt-A-Stormdrain our aim is to raise more funds than all other entities
combined to reduce pollution of our nation's waterways and help local governments
comply with these regulations.
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What benefits do corporations and local businesses receive from Adopt-A-
Stormdrain?
As participants in Adopt-A-Stormdrain, national corporations and local businesses
receive affordable outdoor advertising opportunities never available before, along with
media and public recognition programs. Thanks to a flexible program of sponsorship,
businesses that in the past might not have had the budget for outdoor advertising can
also enjoy the promotional benefits of this medium.
Equally important, Adopt-A-Stormdrain provides companies with a concrete way to
participate in storm water management and to put their values into action. By aligning
with a positive, uncontroversial environmental message, businesses receive high
visibility as good corporate citizens.
Are the Adopt-A-Stormdrain signs placed on top of storm drains?
No. We strategically place signs in prime, high traffic areas in the community allowing
corporate sponsors to receive the maximum benefits of outdoor advertising. Sponsors
can select in advance where their signs will be placed, with city or county approval.
In the Adopt-A-Highway program, employees of participating companies
sometimes pick up litter along the highway, is that how it works at Adopt-
A-Stormdrain?
No. Adopt-A-Stormdrain doesn't enlist employees to perform actual clean up efforts. Our
program provides funds for cities to implement pollution prevention systems and to
educate the public on how individual actions (such as picking up after pets) can help
prevent pollution. The educational programs are designed to motivate a change in the
way people think — and ultimately act. For example, if you realize that the water you use
when you water your lawn or wash your car runs directly into the ocean, you might be
more conscious about over watering or using chemicals that could harm the
environment.
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What can cities use the funds for?
Sponsorship monies raised by Adopt-A-Stormdrain allow local governments to fund a
wide range of runoff mitigation and prevention efforts, including:
• Catch basin inserts
• High-technology cleanup solutions
• Dry flow diversion
• Urban watershed and storm drain cleaning
• Outreach and education programs
The funds we raise for cities through advertising are flexible —the only requirement is
that they be spent for urban or storm water runoff pollution prevention programs.
How can you measure the success of Adopt-A-Stormdrain?
Under the Federal Clean Water Act, local governments are responsible for ensuring that
storm water runoff contains no harmful contaminants. To ensure consistent criteria for
monitoring runoff water, the enforcers assign a numeric value to outfall water samples
through Total Maximum Daily Loads (TMDLs)— calculations of the maximum amounts of
a pollutant that a water body can receive and still meet water quality standards. Cities
failing to meet TMDLs will be subject to penalties for noncompliance. We can measure
the success of our program numerically—through these TMDLs. Success also means
fewer beach closures due to high bacterial counts.
How are the funds, raised through advertising, administered to the cities?
Adopt-A-Stormdrain donates more than 50% of its gross advertising revenues to
government municipalities for use in urban and storm water runoff pollution prevention
programs.
How can I get involved?
To find out how to participate, call Adopt-A-Stormdrain at (310) 374-8212. Or visit
www.adoptastormdrain.com
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40
How has Adopt-A-Stormdrain been received by environmental groups?
Environmental groups, such as the American Oceans Campaign, Heal the Bay, and the
Santa Monica BayKeeper support Adopt-A-Stormdrain. Steve Fleischli, Executive
Director of the Santa Monica BayKeeper, summed it up by saying:
"[Adopt-A-Stormdrain]is one of the best ideas I've encountered. It is the type of creative
idea that's going to solve the problem . . . and a unique opportunity in cleaning up our
waters, because all sides can come together and agree on a solution."
What do legislators say about Adopt-A-Stormdrain?
Government legislators and local policy makers have given Adopt-A-Stormdrain their
overwhelming support. Here is what some of them have said:
"The Adopt-A-Stormdrain program improves our quality of life by reducing pollutants that
otherwise go onto our beaches."
U.S. Congresswoman Jane Harman (36th District)
"With a population of over 10 million and with 60 million people from all over the world
visiting our beaches, it is critical for us to save the health of our public areas as well as
our economy. This program [Adopt-A-Stormdrain]is something we should all be
celebrating...It's a great way for business to help make our beaches safe places to swim
and play."
Fran Diamond
Vice-Chair and Board Member
Los Angeles Regional Water Quality Control Board
Tm happy to say we've taken the lead[in participating in Adopt-A-Stormdrain]. I
challenge all the cities of Southern California to consider this program as something they
should adopt as well."
Greg Hill
Mayor, Redondo Beach
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"The Adopt-A-Stormdrain program offers a proactive solution to the/city's]financial
burden...The biggest advantage, besides cleaning up the commercial streets, is we'll get
the removal at essentially no cost to the city. It shows tremendous cooperation between
the corporate sector and the local government."
Neil Miller
Manhattan Beach Pubic Works Director
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How serious is the storm water/urban runoff problem in the U.S.?
At any given moment, the toxic stew in our storm drain system includes litter, pesticides,
fertilizers, grease, metals, paint products, vehicle fluids, animal wastes, construction
debris, household chemicals, and more.
The problem is the most hazardous after rainstorms, but it also occurs with such
everyday activities as washing cars and watering lawns. In wet weather and dry, this
damaging runoff flows unimpeded into our waterways —and it gets worse each passing
day. Here are some examples:
• In its 1998 National Water Quality Inventory to Congress, EPA identified urban
runoff flowing through our storm drains as the leading cause of impaired water
quality in the United States.
• In August 2001, the Natural Resources Defense Council released a report
showing the number of beach closures nearly doubled last year because of
polluted runoff.
• According to the Washington Department of Ecology, nearly 650 water bodies in
Washington State still fail to meet the standards defining good water quality. End
of pipe discharges from cities and industries (point sources) and diffuse runoff
and habitat destruction (nonpoint sources) contribute to declines in good water
quality. Unlike point source pollution, nonpoint pollution typically comes from
everyday activities such as the use of household and garden chemicals, runoff
from urban streets, failing septic systems, agriculture and logging.
• In 13 of the nation's 17 most polluted bays, including the Chesapeake,
agricultural runoff is the leading source of pollutants that cause low-oxygen 'dead
zones.' This is the most ecologically significant challenge facing many bays,
according to an analysis of U.S. Geological Survey models by Environmental
Defense, a mainstream environmental group.
• The Washington Post(December 3, 2001) stated: "Rain, channeled off the
growing mantle of development in the Washington region, is the fastest growing
source of contaminants to the watershed. More than factories and sewage plants
that pour contaminants from outflow pipes or farmers who over-fertilize their
fields, scientists say that the man-made systems for handling rainwater pose the
greatest future threat to the quality of the region's waters."
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• According to the Southern California Coastal Water Research Project, toxic
runoff flowing into our waterways from Ventura to the Mexican border was about
64 billion gallons in 1972. In less than 25 years, the figure has risen to nearly
800 billion gallons—an increase of 1,100%.
• According to Mary Nichols, California's Secretary of Resources, runoff is the
number one threat to public health and water quality in the state. "In our storm
water runoff, we see both chemicals and biological pathogens that are harmful to
people and harmful to the environment...It's absolutely critical to get this problem
under control."
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$1.25 Monday,February 4,2002
Stormd..r,ains... may
g® up . foe. ad option
M Building on the adopt "a"
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a-highway concept, ate £ :
California businessman
says .he has;an idea for A= _ 1 D, '
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raising money to helpgx
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$By DAVID JACKSON T
journal Staff Reporter.. tr yam;
UK
w a x �
If Paul Polizzotto has his way,
budget-strapped local govern-
men
ts around the country could
soon have what amounts to an
unencumbered annuity to pay fore= I
stormwater pollution prevention.
His program, Adopt-A-Stor-
mdrain,is modeled on the seem ;, .
ingly`ubiquitous Adopt-A-High
_way program where businessestg
rand other groups sponsor sections
of road for litter control and oth f
ermaintenance.. : 1� °£ x i�iF
Like the highway program
'Adopt-A-Stormdrain pairs public
environmental benefits with cor- irq
porate goodwill and image-build-
ing. xY , r
Our goal is to provide funding i; ' xg $ tsgi
that's not vulnerable to budgets
says Polizzotto. '5 ,
No, corporate sponsors don't
get their names on storm grates..
Rather, .they get stylized sig- r
nage provided and maintained by.
Adopt-A-Stormdrain and posted - n
e in
on public lightpoles. The signs Stylized'.signs like this on
also include a public service mes- .California announce corporate
sage, like "Use recycled motor participation in the Adopt-A-
oil,"that qualifies as community Stormdrain program.
outreach.:and education under been for catch basin filtration sys-
the .federal National Pollutant...tems;maintenance and zero-dis-
.Discharge.Elimination System. charge parking lot and garage
permit rules.every municipality ,cleaning: Manhattan Beach, for
must follow.The municipality gets 50 per-
example cleans all of its public
cent of the funding without any parking lots and structures in
administrative costs plus the per- September,just before the rainy
mit compliance.Then,Polizzotto season;to prevent runoff.
says, "Cities need to focus-:on Initial sponsors included
how to intelligently spend the ChevronTexaco's El Segundo
money." refinery and power giant AES
% Adopt-A-Stormdrain is already,, CdriS:=.companies some would
up Arid running in Redondo Beach. say.could use an environmental
and Manhattan Beach in the Los image,boosf=As well as local law
Angeles area, which studies say firms and restaurants.
has the worst stormwater runoff `Through this corporate spon-
problem in the nation. sorship we have cleaner stor-
Typical expenditures there have mdrains` and cleaner water,"
continued on page 8,column 1
Stormdrains
Continued from page 1
Polizzotto says.
Though he has initially organ.
ized it as a non-profit, Polizzotto
is hoping to expand more quick-
ly into other cities as a regular :
corporation. An Adopt-A-Stor-
mdrain foundation will continue
to exist,benefiting environmental
charities. Some of those groups,
like Santa Monica Baykeeper,pro-
vided key support when Polizzot-
to was getting Adopt-A-Stor-
mdrain off the ground.
Last week Polizzotto and his col-
league Carla Contreras were in
Seattle to gauge the Puget Sound
region's response to the Adopt-A-
Stormdrain idea, meeting with
federal, state and local environ-
mental regulators as well as advo-
cacy groups like Puget Sound-
keeper Alliance.
"The consensus is I think it can
work,"Polizzotto says.
Polizotto's interest in clean
water springs from an early age.
Born in Bellevue, he moved to
California with his family when
he was a toddler. Growing up in
Manhattan Beach,he became an
avid surfer.
To this day,beaches in Southern
California are often closed after
heavy rains because of high bac-
terial.counts.
"Keeping beaches free.of pollu-
tion is the number one issue
among (L.A. area) residents," .
Polizzotto says.
Later,as owner of private clean-
ing company Property Prep,Poliz-
zotto was the first to offer envi-
ronmentally compliant contract
parking lot and outdoor cleaning
services to property owners.The
company, now with 150 employ-
ees, captures all runoff from its
cleaning activities for treatment.
Clients include Wright Runstad's
Cedars-Sinai Medical Office
Buildings.
Currently,Adopt-A-Stormdrain
has about 25 signs up in its two
participating cities. But the idea
has momentum. Six other Cali-
fornia jurisdictions are in the
process of launching Adopt-A-
Stormdrain programs.
"What we're most proud of,"
Polizzotto says, is "we've gone
from a concept to an actual enter-
prise."
THURSDAY,AUGUST 23.2001 L O S A N G E L E S EDITION - -
t.9TIM ES.COSVCAIIFORNIA
SECTION
L
CT
0s Angele,5 &IMC-5
Program Seeks Contributions to
Help Stem Ocean-Polluting Runoff
Environment:Adopt-A- problem in the country, officials places to swim and play,"Harman
say, despite increased regulation said. ? ;-
Stormdrain Will aid in and cleanup efforts. About 64 billion gallons of toxic: -k
cleanup and make "This program brings together runoff flowed into Southern Cali- - 'u �'t c' y- `.
p cities,the communities and corpo- fornia's largest rivers and creeks
beaches safer.Donors rations.It helps take some of the during 1972.By 1995,that amount
pressure off the taxpayers. . .and had risen to 800 billion gallons,ac- - `'
will get names on SignS. really moves this issue forward," cording to the Southern California
Paul Polizzotto,founder and presi- Coastal Research Project.Earlier h~ V
By JEAN MERL dent of the nonprofit Adopt-A- this month,the Natural Resources
TIMES STAFF WRITER Stormdrain program,said at a news Defense Council released a report --�
conference to launch the project. showing the number of beach clo-
-
The program's name is bound to Polizzotto, whose interest in it
provoke snickers,but the leaders storm drains grew from his surfing sures because of polluted runoff
o
who unveiled the Adopt-A-Storm- and from the "environmentallynearly doubled last year.
Given that,Polizzotto acknowl _. .r
drain project in Redondo Beach on compliant" industrial cleaning edged,the new program is lust a �
Wednesday have a serious mission: company he helped found,devel-
to help stem the staggering flow of o ed a throu h which co ora- ,drop in the,um,storm drain.
lan
p p g But if we all work together,we �s
ocean-polluting runoff at Califor- tions and individual donors can
nia'sbeaches. contribute money. Most of those can solve this problem;'Polizzotto . }
Modeled on the high-visibility funds will go directly to participat- said. a
Adopt-A-I3ighway program that ing cities. Polizzotto chose as the setting
for ears.has removed tons of litter for the program's kickoff news con- s '
Y "I'm happy to say we've taken ference the S.E.A. (for Science,
from the nation's roads,the drain the lead," said Redondo Beach
project seeks to team corporations Mayor Greg Hill,whose city this Education,Adventure)Laboratory
with local governments,environ- week became the first to sign up."I in Redondo Beach,which provides
mentalists and private donors to at- challenge all the cities in Southern a home and breeding grounds for
tack a problem that has long sick- California. ...to consider this pro- some of Santa Monica Bay's strug-
ened swimmers and harmed sea gram as-something they should filing sea creatures:
life. adopt as well." As officials talked about their
The money raised by the project First corporate sponsor to sign program,children leaned over the
will go for public awareness and' up was the Chevron El Segundo lab's tide pool in its outdoor patio, Q. `
education, to clean catch basins, Refinery,followed by AES,which Watching the halibut, bat rays,
scrub parking lots and install pollu- operates an electrical power gener- opal-eye and horn shark.
tion-reducing devices along various ating station in Redondo Beach, Govanna Vazquez,11,has been
stretches of storm drain systems. TRW and Good Stuff restaurants coming to classes at the lab weekly
Donors will get their names:on in nearby Hermosa Beach and this summer with youngsters from
modestly sized -Cleaner-Storm Manhattan Beach.How much they- Esperanza Community Housing in
Drains,Cleaner Oceans"signs to be will give and to which cities has yet Los Angeles. Govanna knows all
posted along the system. to be determined,officials said.. about the importance of storm
Filthy runoff—containing ani- Touting the program at Wednes- drains.
mal feces, pesticides, oils from day's news conference was Rep. "People need to pick up their _
parking lots and toxfcs from clean- Jane Harman(D-Redondo Beach), trash and not throw it in the
ing solutions—are carried to the who called Adopt-A-Stormdrain a street," Govanna said. And al-
sea in a maze of pipes,rivers and creative approach to a complicated though she likes going to the
flood-control channels.That is the challenge—and put in a plug for beach,she knows it is not always . ' RRIANwALSSI L. Angele Ti.e
major cause of pollution at the ha- more corporate participation. safe to go in the water.
tion's beaches.Los Angeles County "This is a great way for business "I don't want to go in when it Standing by a tide pool of fish indigenous to the Southland, Rep.
suffers the worst urban runoff to help make our beaches safe makes You sick,"she said. Jane Harman helps launch the Adopt-.A-Stormdrain program.
A COPLEY
NEWSPAPER 25o
www dal"rleewxom THURS®AY
Torrance, California August 23, 2001
107th year/Number 235 .Ze 2001 The Copley Press Inc.
Am
iiRM
N TRUST TACKLES POLLIJTI®TAT
Sponsors aid ocean cleanup
t xti �
�1 '9
1' Qv l.ee Peterson
STAFF WRITER
M " Maybe you didn't want to adopt a highway.
And you passed at parenting a ark, beach,
Y p p g p
k x creekside or bus bench.
Now comes the latest opportunity to add some
n� a
f y � orphan infrastructure to the family: Adopt-A-
r� Stormdrain.
A storm drain may not be the most scenic
piece of cityscape that a wealthy corporation
would want to sponsor.But for results in clean-
BRAD GRAVERSON/STAFF PHOTOGRAPHER ing up shorelines and oceans,adopting these con-
Paul Polizzotto, in an effort to clean up area duits makes perfect sense,said program creator
beaches, started the Adopt-A-Stormdrain project and lifetime South Bay resident Paul Polizzotto.
to enlist the help of corporations. DRAIN/Ag
0o nation in. the rivers—creeks creeks and. shown interest.
Drain channels that empty into"-Santa "I challenge all the cities in
FROM PAGE A,1 Monica Bay. Southern_ California, their may-
"This program, helps solve an ors and council people to join
Santa Monica Bay's biggest pol= environmental problem by taking Adopt-A-Stormdrain," said Re-
some of the pressure off of tax- dondo Beach Ma.
or"Gre
lution problem is contaminated " payers,"said Polizzotto,who lives y g Hill.
runoff, collected from across the in Palos Verdes"Estates: Adopt-A-Stormdrain will .help
urban watershed by storm drains, It's like Adopt-A-Highway, but reduce contamination-of the bay,
in wet and dry weather alike. said Santa Monica BayKeeper
more complicated.Instead of com-
."Essentially what we are talk- panies or clubs or individuals . chief Steve Fleischli,by providing
ing about here is adopt a highway picking litter off a specific stretch funding for proven ways to stop
for cleaner oceans. With cleaner of road, a' storm-drain sponsor trash and other runoff problems.
storm drains, you get cleaner will pay a certain amount, in-ex- "Paul came:to me a couple
oceans," Polizzotto said. change- for having Adopt-A- years ago. and asked me if I
Polizzotto announced Wednes- Stormdrain logo signs around thought this would fly. And .I
day that he has lined up the pro- town noting the name.of.the said, `My"God, why didn't I.think
gram's first storm-drain system. sponsor of thatT Fleischli said:--
— .the lines' serving" Redondo` r
There will be a total of 25'signs Polizzotto.looks at the dramatic
Beach — with the first proud . around Redondo. Beach. The
adoptive sponsor: the Chevron amount of-the grants'lias not yet reduction in smog in .Southern
Oil refinery El Segundo. AES., been announced. California in the past two decades
g - -
power plant in. Redondo Beach Polizzotto said"the money will as the model for his project, -
and TRW have also agreed to be be.split among projects to keep "My hope is that we.can.have
sponsors. trash out of storm drains,such as the same kind of impact on water
The long-term goal, said P0IiZ7 new catch-basins and filters, and quality in Southern California as
zotto, is to sign up every city in education on polluted,runoff. At. we had on air,quality;' Polizzotto
Los Angeles County,then Califor- least.80 percent will go for clean- said.
nia, then the country, along with up and capital improvement pro- - The program'.s Web site,
more sponsors.: jects," with the rest for outreach www.adoptastormdrain.com, has
Polizzotto,38,who up until last and education. already received interest from in-
year was:running his Lawndale- " The .program is drawing sup- dividuals who may not be able to
based. parking lot cleaning busi- port from environmentalists, reg- give what a'corporation can, but
ness, over the years.kept hearing ulators, corporations and Rep.' still want to donate, officials said.
the same thing from city officials: . Jane Harman, D-Redondo Beach, Last year, for the 30th.anniver
They were willing to reduce con- who has agreed to serve as honor sary.of Earth Day, the U.S. Erivi
taininated runoff, but it wasn't in . ary chairwoman of the program. racy.of a Protection.`Agency
the budget. "Adopt-A-Stormd`rain is a great
"The wheels just turned and.I way for business to help our named. Polizzotto an "environ
said,we've-got,to get these people " beaches to be a safe place to swim mental hero'' for his development
some money, Polizzotto said. and play," Harman said. of a parking lot cleaning system
As cities around Los Angeles Redondo Beach's City Council that captures grease and oil,rath-
County already work to comply approved Tuesday.the city's par er than rinse.it into the gutter."
with regulations requiring clean-. ticipation in the program: Poliz- For more information about Adopt-
up of runoff, even stricter rules zotto. said he is.talking..with a A-stormdrain-call 310-374-8212 or
are on.the way to:reduce contami- dozen.. other cities. that have log on www:adoptastormdrain.com,
-Y�...� � ��—�..-_"".�� � r.:� � .-�- �s_ •----�.---.-.-ram .g�� '-"�._ �'-�.'-a' _ �`����.r _�
-
z` t x VOLUME XXXII,NUMBER 1 _.
F
v
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IN
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ax, x
President' and Founde $of A rm ot dopt A`Stodram Paul Pohzzt
m o speaksaat
:. _
last Wednesdays Adopt A Stordram press conference atrSeaside Lagoon'
Photo by_Carly.Mayberiy '`;�`� ��° � *�`'�-, •; 'a- k
�l � embraces -_Ado tYA Stordrain
by Carly Mayberry Harman.talked about the network of
storm drains throughout the dozen of
A crowd of dignitaries and environ- municipalities that need to be cleaned
mental officials showed up to launch up.
the Adopt-A-Stormdrain campaign at "The business community has to be
the S.E.A. Lab in Redondo Beach last committed," she said... >21
Wednesday. The press conference con- i
ducted by .President and Founder of
Adopt-A-Stormdrain Paul Polizzotto,
announced program developments,cor-
porate sponsorships and included an
appearance by .Congresswoman Jane i
Harman.Others in attendance included ' <13
Redondo Beach. Mayor Greg Hill Vice "Redondo Beach is proud to be the first
, I city to actually do something," Mayor
Chair and Board member of the. Los I Angeles Water.,Quality Control Board, Hill said. He called the city a "little slice
of heaven in LA County."
Fran Diamond, Steve Fleischli of Santa "It's undisputed that urban run-off is
Monica BayKeeper and Chevron offi the greatest polluter of our oceans;"
cials. Fleischli said.
Polizzotto, still enthusiastic about the Diamond provided an overall perspec
adoption the program by the five about the environmental impact of
Redondo Beach
ch City Council the night the program as well as the positive effect
before, announced Chevron El Segundo Refinery as the campaign's first corpo that it will have on the state of California.
rate sponsor. "With a population of over 10 million
and with 60 million people from all over
"Last night the Redondo Beach City the world visiting our beaches, it is criti-
Council unanimously voted to become
cal for us to save the health of our pub-
the first city in America to take this lic areas as. well as our economy,"
type of program to solve environmental Diamond said. "Today,:although I worry
problems, Polizzotto said: "This pro- about my grandchildren going in to the
gram brings`cities and communities -
together to fight the.problem of urban water, this program is something we
should all be celebrating." -
run-off. The cost of clean up from the
pollution of storm drains is in the bil- Adopt-A Stormdrain is modeled after
the successful Adopt-A Highway pro-
lions of dollars. By bringing. groups
together and and through cooperation, we gram that was designed to clean up road
can make an impact." ways across the United States. Its goal is
"Unfortunately the halibut and the to provide resources to manage the toxic
urban water runoff that flows into the
bat ray are in a much better place here
ocean following rainstorms. By creating
at the S.E.A. Lab than they than they alliances between private and public sec-
would be in the Santa Monica Bay," tors, and developing for watershed and
Congresswoman Harman said,standing storm drain cleaning, Adopt-A_
in front of the podium. "But you can
count on nie to fight for environmental Stormdrain hopes to tackle the problem.
programs and to help my friend the bat Approval of the program by the RB
ray right behind me." city council means funds from private
firms will be used by the city to pay for
various storm water pollution prevention
programs such as street and parking lot
cleaning, storm drain cleaning and pub-
lic education programs. The City of
Redondo Beach will receive 80 percent
of the estimated$75,000 per year of total
revenue from the program while the
remaining revenue of $15,000 will be
kept by AASD for administrative over-
head costs of the program.
"Our long-term goal is to be in every
city in this state," Polizzotto said.ER