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HomeMy WebLinkAbout2019 - Huntington Beach Downtown Business Improvement Distri AAMOVED 7-0 City of Huntington Beach Lr File #: 19-940 MEETING DATE: 9/16/2019 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Dave Kiff, Interim City Manager PREPARED BY: Kellee Fritzal, Deputy Director of Economic Development Subject: Public Hearing to consider adoption of Resolution 2019-69 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District (DTBID) for Fiscal Year 2019-2020; and authorize appropriation of funds Statement of Issue: On August 19, 2019, the City Council adopted Resolution 2019-54, declaring its intention to levy an assessment for the Huntington Beach Downtown Business Improvement District (DTBID) and authorize the City Clerk to schedule a public hearing for September 16, 2019. The City Council is requested to conduct a public hearing and consider adopting Resolution 2019-69 to approve the annual assessment for 2019-2020. The modifications would increase the assessment for businesses within Zone 1 and some businesses in Zone 2 by up to 17%. Financial Impact: The 2019-2020 Huntington Beach Downtown Business Improvement District Budget includes revenues and expenses of$708,000. The City's FY 2019/20 Adopted Budget (Fund 710), revenues and expenditures, total $91,000. The assessment modification yields an additional $29,000 that is derived from DTBID Member Assessments for a total amount of $120,000. Recommended Action: A) Conduct the Public Hearing; and, B) If protests of 50% are not received, adopt Resolution No. 2019-69, "A Resolution of the City Council of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2019-2020" and, C) Appropriate an additional $29,000 for a total of $120,000 into Fund 710 for FY 2019-20. Alternative Action(s): Modify elements of the Annual Report, such as the proposed assessments, activities and/or improvements to be funded, district boundaries, categories of assessments, or benefit zones and amend the Resolution for adoption or denial. City of Huntington Beach Page 1 of 6 Printed on 9/11/2019 po�,ve-&l2P Leg!star TO' File #: 19-940 MEETING DATE: 9/16/2019 Analysis: BACKGROUND On September 7, 2004, the City Council adopted Resolution No. 3661, establishing the Huntington Beach Downtown Business Improvement District (DTBID) to fund promotional activities benefiting all businesses within the district area. In addition, pursuant to State law, the City Council appointed an Advisory Board for the District. The purpose of the BID Advisory Board is to make recommendations to the City Council regarding the expenditures of revenues derived from the assessments, on the classifications from businesses, and on the method of levying the assessments. The Advisory Board's recommendations are then considered by the City Council at a noticed public meeting and approved or modified as determined by the City Council. In February 2008, the City Council adopted Ordinance No. 3797, which amended Ordinance No. 3661, to change the manner in which the District's Advisory Board was selected. Following adoption of Ordinance No. 3797, the City Council adopted Resolution No. 2008-04, which appointed a nonprofit corporation known as the Huntington Beach Downtown Business Improvement District (the "Non-profit Corporation") to act as the Advisory Board for the District. On August 16, 2010, the City Council adopted Resolution No. 2010-60, which reaffirmed the designation of the Non-Profit Corporation as the Advisory board. The Non-Profit Corporation has continued to act as the Advisory Board to the District since the adoption of the Resolution. On August 19, 2019, the City Council adopted Resolution No. 2019-54, affirming its intent to approve the proposed assessments for 2019-2020 and setting the public hearing for September 16, 2019. Copies of the Resolution of Intention and Annual Report were mailed to each current business owner within the boundaries of the DTBID. A Notice of Public Hearing and copy of the Resolution was published in the Huntington Beach Wave on August 29, 2019. Prior to the City Council approval of the Annual Report and Proposed Budget, the City sent a letter dated August 28, 2019, to all members of the DTBID concerning the process to levy the assessment this year. Included with the letters was the Annual Report containing the DTBID District Boundary and Benefit Zones, the proposed formula/method and basis for levying the assessment including the current and proposed assessment, as well as a general description of the activities or improvements the proposed assessment will fund. In addition, the letter informed of the public meeting where the City Council will provide an opportunity for public testimony regarding the annual assessment. The meeting was conducted on September 3, 2019, which was open to the public. As required by State law, a protest hearing must be held to provide the opportunity for an affected business to voice their protests or submit protests in writing. If such protests should be received during the hearing, the City Council will tally the percentage of assessment protests and will hear additional public comment on the renewal of the DTBID. If the protests total less than 50% of the amount to be collected, the City Council may approve the renewal of the DTBID. The City Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. If protests are received from affected business owners totaling 50% or more of assessments, no further proceedings to continue the DTBID can be considered for a period of one City of Huntington Beach Page 2 of 6 Printed on 9/11/2019 powerel`Zly LegistarTl File #: 19-940 MEETING DATE: 9/16/2019 year. BID ACTIVITIES During Fiscal Year 2018-2019, the DTBID made significant improvements including changing the position of BID Manager to Executive Director and hiring one in June. The new Executive Director will oversee previous responsibilities of Manager and will also include a stronger focus on financially related tasks including forecasting, budgeting, and overall tracking of fiscal performance. The BID understands the importance of communication and marketing, and launched a new and improved hbdowntown.com website in March. The website is more visually appealing and has a number of interactive features for visitors including the ability to locate and link directly to members of the BID. Their monthly e-newsletter continues to be a success with over 6,600 subscribers, and allows BID members the opportunity to advertise for free. The Downtown BID social media exposure continues to grow with over 10,500 Facebook fans over 300 followers on Instagram. Safety continues to be a priority for the DTBID, for its members and visitors alike. In July 2018, the BID launched a trial program that provided daytime security patrolling to address issues such as skateboarding, and homelessness. The program was well-received and in May of 2019, the DTBID board entered into a contract with Allied Universal, which now provides daily private security. The DTBID also manages the Downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department and, as the Non-Profit Corporation, the Surf City Nights event with funds generated from event vendor and sponsor feeds. The BID has amended the boundary map (Exhibit C) and assessment schedule (Exhibit B) from the current year. The northeast corner of Main Street and Orange Avenue (which is under construction) has been added to Zone 1. Fees for businesses within Zone 1 under categories Retail Businesses, Restaurants, Hotels, Services/Office, and Cart/Kiosk have been increased by 17%. For businesses under the category of Services/Office that are located on the second floor, a new category has been created based on square footage. In addition, another new category, Seasonal, has been created for businesses that are open fewer than nine months per year. This category includes the beach concessions businesses. In Zone 2, fees under Retail Businesses of 5,000 SF or more decreased by $100 and the category of Services/Offices by square footage was created. The Board of Directors approved a Revised Reserves Operating Policy establishing guidelines for how the board can best use these resources for the benefit of business improvement in downtown. As of June 30, 2019, there is a reserve of $200,000. These funds can be used for beautification projects, security in Downtown or events. The DTBID's total operations budget now includes the operations and revenues of Surf City Nights and the Malco agreement, which previously operated under its own budget. The budget for 2019-2020 is summarized in the Annual Report with an additional line item attachments (both as Exhibit A). The summary is as follows: INCOME: 2018-2019 2019-2020 (PROPOSED) VARIANCE City of HB Maintenance $160,000 $162,000 $2,000 City of Huntington Beach Page 3 of 6 Printed on 9/11/2019 powered Legistar i11 File #: 19-940 MEETING DATE: 9/16/2019 BID Assessments $121,460 $120,000 ($1,460) Surf City Nights $308,000 $315,000 $7000 Chili at the Beach $30,000 $30,000 $0 Surf City Days $15,000 $15,000 $0 Air Show $0 $0 $0 Halloween $0 $0 $0 Miracle on Main $0 $0 $0 Transfer From Reserves $17,000 $66,000 $49,000 TOTAL INCOME: $651,460 $708,000 $56,540 EXPENSES: MALCO Maintenance $148,000 $150,000 $2,000 Repairs/Maintenance $500 $500 $0 Rent & Storage $13,800 $14,000 $200 Telephone $1,980 $2,000 $20 Contingency $42,000 $0 ($42,000) Marketing/Advertising $42,000 $17,000 ($25,000) Sponsorships/Donations $3,600 $0 ($3,600) Ambassador $48,000 $48,000 $0 Office Expense $3,000 $3,000 $0 Bank Charges $600 $600 $0 Dues & Subscriptions $1,000 $3,000 $2,000 Insurance $7,400 $7,400 $0 Accounting $6,200 $7,000 $800 License & Fees $1,800 $2,000 $200 Meeting/Training $5,000 $2,000 ($3,000) PAYROLL: BID Manager $64,999.92 $0 ($64,999.92) Events Coordinator $51,996 $62,000 $10,004 Consulting $0 $102,000 $102,000 Admin. Asst. $18,960 $20,000 $1,040 Payroll Taxes $6,720 $7,000 $280 Workers Comp. $1,000 $1,000 $0 Payroll Expenses $1,200 $1,500 $300 Security $44,000 $128,000 $84,000 BID EVENTS: SCN Miscellaneous $15,580 0 ($15,580) SCN Rental & Set up $34,020 $30,000 ($4,020) SCN Street Cleaning 1$2,400 $3,000 $600 City of Huntington Beach Page 4 of 6 Printed on 9/11/2019 powerel0q LegistarTl File #: 19-940 MEETING DATE: 9/16/2019 SCN Closure $7,200 $5,000 ($2,200) SCN Parking $8,400 $9,000 $600 Chili at the Beach $15,000 $15,000 $0 Surf City Days $7,500 $7,500 $0 Air Show $5,000 $0 ($5,000) Halloween $7,500 $7,500 $0 Miracle on Main $10,000 $10,000 $0 Holiday Beautification $25,000 $25,000 $0 VARIANCE: $104.08 $0 ($104.08) TOTAL: $651,460 $690,000 $38,540 The DTBID's projected 2019-2020 Budget has significantly increased funds for security in the Downtown Area. In addition to continuing with their annual events, Surf City Nights and participation in the Ambassador Program, the DTBID plans to pursue projects and activities that support the priorities as part of the Perception Project. The perceptions include addressing homelessness, increasing public safety, improving the parking structure, adding restrooms, increasing lighting, improving visual appeal, and informational directories. The DTBID also expects to develop a meaningful vision for the future based on the results of the IDA study, while collaborating even more closely with the City and Visit Huntington Beach to make a positive difference in the Downtown destination. As required by State law, a protest hearing must be held to provide the opportunity for those businesses affected to voice their protest or submit their protest in writing. The Resolution of Intention sets this public protest hearing for September 17, 2019. At this time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the DTBID. The City Council also as the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. As stated, if written protests are received from affected businesses owners totaling 50% or more of assessment value, no further proceedings to continue the Business Improvement District can be considered for a period of one (1) year. Environmental Status: Not Applicable. Strategic Plan Goal: Strengthen long-term financial and economic sustainability Attachment(s): 1 . Resolution No. 2019-69, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2019-2020" Exhibit A - HBTBID Annual Report Exhibit B - Assessment Schedule City of Huntington Beach Page 5 of 6 Printed on 9/11/2019 powere _4,LegistarTM File #: 19-940 MEETING DATE: 9/16/2019 2. HB DTBID Boundary and Benefit Zones 1 & 2 Map City of Huntington Beach Page 6 of 6 Printed on 9/11/2019 powered Lepistar- RESOLUTION NO, 2019-69 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR.FISCAL YEAR 2019-2020 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004, The City is proposing to levy an assessment for fiscal year 2019-2020 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Cleric a report an "Annual Report/Operating Budget 2018-2019 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2019-2020" (collectively, "Annual Report"); and On August 19, 2019, the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2019-2020 as proposed by the District's Annual Report, NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2019-2020 and a description of the improvements and activities to be provided for Fiscal Year 2019-2020. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2019- 2020 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase commerce in the Downtown District area. 19-7864/211794 1 126 Resolution No. 2019-69 SECTION 4. This resolution shall take effect on 52019. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the day of ,2019. Mayor REVIEWED AND APPROVED: APPROVED AS TO FORM: City Manager City Attorney 19-7864/211794 2 127 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT OCTOBER 1 , 2018 - SEPTEMBER 30, 2019 MISSION The Huntington Beach Downtown Business Improvement District is an organization, 5+ comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and specific events. ABOUT The Huntington Beach Downtown Business Improvement District (HBDBID) is an organization formed in 2004 by the City Council at the request of the businesses within the downtown area. The purpose of the Business Improvement District is to fund and promote activities which benefit businesses located and operating in the HBDBID assessment zone within the City of Huntington Beach. The businesses within the boundaries are assessed an annual HBDBID fee based on their size, location and business type. The HBDBID Board of Directors are selected through an election process by the stakeholders located within the Downtown Business District boundaries. The Directors act as an Advisory Board, making recommendations to the City Council on the expenditures of revenues derived from the assessments to strengthen, improve and enhance the experience of those visiting and doing business within the HBDBID boundaries. _r I 1 128 2018 - 2019 HBDBID BOARD OF DIRECTORS "Great things in business are never done by one person." -Steve Jobs EXECUTIVE BOARD: President: DAVE SHENKMAN Vice President: BRETT BARNES Kite Connection Duke's Huntington Beach Secretary: MOE KANOUDI Treasurer: KATE LEIGH Main Street Eyeware & Boutique A Street Partners, 5'h & PCH Past President: MATT PETERSON Legend's Surf City DIRECTORS: MURATA "COACH" KOC MIKE WILLIAMS Coach's Mediterranean Grill The Longboard Restaurant & Pub DANNY OTHMAN SUSIE WORTHY 602 Caf6 ME Helme Antiques MICHELLE VESPE Healing Beauty STAFF: Interim HBDBID Executive Director JOHN GILBERT Surf City Nights & Event Coordinator DARCI HENDERSON Administrative Assistant FAITH WOMACK Downtown Huntington Beach is the beating heart of our community. Nearly 40% of our businesses have been serving customers for over ten years! QUICK GLANCE: The HBDBID exists to YEARS IN BUSINESS IN positively affect the business climate in the downtown district. DOWNTOWN Duke's Huntington Beach celebrated its 20th Anniversary in October 2018. In fact, 30+Years 42 businesses have been serving 20-30 downtown customers for well over 20 years. Years Here is a quick glance of the Years in Business for our downtown business members: A1111P UR 14 members in business downtown for over 30 years = 5% =- F =_ 28 for 20-30 years = 11% - 10-20 59 for 10-20 years = 22% Years 57 for 5-10 years = 23% 102 for 1- 5 years = 39% 2 129 HIGHLIGHTS 2018 - 2019 In the 2018-2019 year, The HBDBID launched a new website, increased security, and designated community dollar support to the HB International Surfing Museum, HB Art Center, and HB Children's Library. Currently, BID Management is ready to implement a new software program to improve communication, maintenance of member information, and records or other relevant requests from business members. Around town, owners for both commercial and residential properties made important investments in the downtown district. Compass Realty moved into new luxury offices in the re-purposed, renovated � q building at 301 Olive Street (Former site of 24 hour Fitness) x Ruby's redesigned their stunning - oceanfront upstairs dining to add a f 4 tropical getaway destination location for downtown. "Jan & Dean's Tiki's Lounge" and Mangiamo Gelato returned to the renovated building at 126 Main Street. We are excited for the new construction at 401 Main Street, bringing future retail and office opportunities to the downtown3-, district. In 2018-2019, we welcomed new wayfinding from Visit Downtown HB, and improved public restrooms from the City. Int'll Surfing Museum This annual report highlights the 2018-2019 HBDBID's 2 minutes efforts to positively impact the business district in ost Office accordance to its mission related to the marketing, 2 minutes rye safety, maintenance, tourism, parking, and specific events. Additionally, the report provides relevant financial information and addresses current priorities. 3 130 MARKETING & ADVERTISING FOR THE DOWNTOWN BUSINESS DISTRICT A new and improved HBDOWNTOWN.COM WEBSITE launched in March 2019. We are finishing the few final pages, and are Hunti„prat,Beach Downtoiin BID Direcrory pleased with the updated design " <,,..�, ...d...n¢.w,H �,-.e,� . 3,�„_.l,r. �,r���,zh� of this important marketing tool. �°�,��- �,�,,,�, ,�-nf�°°�.� °�°�a,' One of the best improvements is the friendly interface with our member directory, improving the ability of our visitors to locate and link directly to our member s businesses. r - E-NEWSLETTERS CONTINUE TO BE A BARS AND RESTAURANTS RETAIL AND RENTALS SERVICES WELL-RECEIVED ED MARKETING TOOL „ r , I�a , f n -Ig pok. B K�In � I FOR BUILDING A POSITIVE IMAGE -,_,a.d < < 1, , duHn,o if„ a f-,riz ro z r I,t,}c „i� w,Hl ,h,.,,,h,.,, OF HUNTINGTON BEACH ® DOWNTOWN. We currently reach over 6600 subscribers with monthly newsletters. Our HBDBID members enjoy the benefit of advertising in this newsletter for FREE. Plus, we use this tool to share relevant special announcements for our community. We continue to grow our social media influence by reaching over 10,500 FACEBOOK fans and growing our INSTAGRAM, reach to nearly 3000 followers. We actively follow our business members on social media, increasing their reach by sharing on our platforms. Youout community A �,°"'""�d THE BASSH � r .., 1. tob Ws Firvell Facebook.com/hbdowntown I Twitter.com/hbdowntownusa "c, ",�, °�'`' q pe b wkd Intagram.com/hbdowntownusa I YouTube.com/hbdowntown • / \ y E m t r ,Maiwoavartunrty Ire Ba+n orawtns -`-_...`••.. x Lw,.cA,e .Faad and FtRT ....nn miry aror. >FamRy EnNtontnent 1 ! „. L .. 4 th I ",T SthSurf City street wilt dose t t � , PCH b-�; kparty w�,a 4 131 SAFETY Ever since its conception, the HBDBID has been deeply committed to ensuring that the downtown district is safe and welcoming. In July 2014, the HBDBID partnered with Visit Huntington Beach to provide Ambassador VISITOR r service 365 days a year. Ambassadors answer .-. visitor questions and act as eyes and ears to improve public safety. In addition to daytime Ambassadors, HBDBID „ R M� helps to fund evening Ambassadors for our ' popular Thursday - Saturday late night crowds. �� bQ In July 2018, the HBDBID launched a trial program to provide daytime security patrols. With uniformed security personnel supplementing the presence of Ambassadors, the downtown district manages public safety concerns such as skateboarding, homeless, individuals possibly disturbing the peace, and more. The trial program was well-received. In May 2019 the HBDBID board entered into a contract with Allied Universal, to provide private security daily for our destination. At ij The HBDBID has invested over $100K annually to is L L IED maintaining this vital program. <UNIVERSAL ­_There for you By working closely with law enforcements in their efforts to monitor and manage homelessness activity in downtown we ensure the safety of our customers and guests while giving our businesses the opportunity to succeed. Monday, The HBDBID continues to advocate for appropriate May 6,2019 police coverage and meet regularly to discuss ways GPM-Spm the HBDBID can assist in improving safety. 120 S-St., Huntington Beach JOIN YOUR NEIGHBORS&POLICE OFFICERS FOR COFFEE& CONVERSATION! p. Nu ag«da m-pa he Ia-t a ch--to aA 4ns@bn-.•ales "^ cancan-,and get to k—Hw oRlun 1.xaca nWghb-h..a r eau m rcn .asa.epgwY Huntington Beach Police Department 5 132 MAINTENANCE & BEAUTIFICATION The HBDBID and Cif of Huntington Beach work together through a Y 9 9 9 MOU currently authorizing $160,000 annually for sidewalk cleaning in HB Downtown. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. Day Porters maintain cleanliness in most downtown areas, except for private buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor w graffiti removal, dusting storefront sills and gum removal. Steam / Power Washing is a critical element in our maintenance program which includes steam cleaning of sidewalks throughout the downtown district, including alleys and gutters,with service increased during the busy summer months. For nearly 15 years, the HBDBID has provided a tremendous service to our destination by managing this contract and ensuring that downtown is clean and welcoming. -71 HBDBID staff communicates with the City Public Works Department to keep on top of any issues as they arise. In 2018-2019 the HBDBID funded $10,000 to upgrade planter . boxes, providing an inviting place for our " visitors to rest along Main Street, enjoying an . ice cream, people watching, or waiting while friends and family stroll in and out of one of our shops. PARKING Parking accessibility, availability, and the overall cleanliness and safety of the city parking lot is a key component of the visitor experience to HB Downtown. CONVENIENT PARKING and PUBLIC RESTROOMS is an ongoing concern for the HBDBID. In recent years, the city refreshed the paint and improved the lighting in the parking structure. Residents and visitors alike can visit the downtown district , by riding the FREE Surf City Shuttle, provided by Visit HB — during summer weekends. SHU0012TLE 6 133 TOURISMis a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. This quick glance of a recent page on Trip Advisor shows where visitors are traveling from and what they are saying about us: c e Rewe..ea 2 oats ago C v}a mobile Old Fashioned downtown Friendly merchants with a feeling of a small town.Nice place to stroll up and down the street m1b your dog tangojohnbaasa Dallas.Texas Date of exp~ce:July 2019 [1783 rb439 rb Thank tango)ohnDaltas IN & • r • e Revieveed 2 weeks ago ❑via nwbee Great place to shop and eat ,. A very walkable venue vrith nearby parking Lots of places to eat and drink.Many surf shops and fun stores Coffee shops and bars are plentiful. Donna PA Indmisraw.Florida Date of expw"ce:June 2019 350 data rb Thank Donna M I• • • e • Reviewred 3 weeks ago Bustling part of town Shops.restaurants convenience and the beach what more could you ask tor?It Kas wonderful and FUNI Lrtla:Kings Aushn.Teaaa Date of exp*~c*:June 2019 a 175 0111135 Pia Thank UgleKlnps � Traveler Overview What travelers are saying 4.5 726 reviews 99 Duke's Barefoot Bar,on the beach at Main Street and Pier Plaza. has AMAZING Excellent 57% hamburgerslll Take a walk on the pier and enjoy Very good 32% the sunset with a nice warm coffee.cocoa or hot Average 9% tea on a chilly winter evening, or enjo... Poor ( 1% !4 Love it that they had a farmers market going on Terrible I 1% certainly afternoons of the week and they have Peruvian ceviche. Peruvian papas relents, good LOCAL_WEATHER Mexican tamales&another Latin America food Powered by Weather Underground F° vendors .we took a taxi.. 720590 750600 740 590 99 There are booths that sell a wide variety of things from week to week such as jewelry and art, CJ Jul Aug Sep Musicians perform during the Tuesday night festival. Downtown Huntington Beach loves mixing locals with tourists, reinforcing Huntington Beach as a premier Southern California tourist destination. The uniqueness of our downtown district plays a critical role in why business and leisure travelers alike chose to stay at one of our Oceanfront hotels or resorts. With over 1,400 oceanfront guestrooms in the area, we recognize our responsibility to ensure guest satisfaction, and build a return customer base. 7 134 BID SIGNATURE EVENTS SURF CITY NIGHTS Each Signature Event is designed to bring locals and visitors to our downtown destination. For our residents, these events provide an important sense of community pride, adding value to our city and positively ° T impact the quality of life for those who live here. For our hotel guests and other visitors, these special events add to the attraction and uniqueness of our "Nothing Else Like It!" destination, creating memorable experiences for everyone. HBDBID'S success with Surf City Nights makes it possible to bring other special events to downtown throughout the year. 1 A—WI _ Surf City Nights - Weekly Street Fair & U Certified Farmers' Market Since the Business Improvement District first created Surf City Nights as a year round event in 2007, this signature event has established itself as the largest year-round weekly festival in Southern California. SURF CITY NIGHTS features over 90 unique cat T CWORKS vendors, stretching up OPEN HOUSE the first three blocks of DOwntawn 0 Surf City Nights �. Tuesday,May 21,2019 w Main Street. sR,,,tOgRm In addition to providing �.,s6-24,2019 "° ""°k significant funds, and Exhlift increasing visitors to the �� •Ern downtown destination - •WChy weekly. Surf City nights provides booth space for city services, local non-profit groups, a venue for youth and local entertainers, and an Information Booth to help guide visitors and promote upcoming downtown events. 8 135 BID SIGNATURE EVENTE`Y`''! M1�.A HALLOWEEN FEST A It was another memorable event, as we welcomed record numbers of trick-or-treaters to a safe and friendly downtown experience. The Kids & Canine Costume Contest on 5rh & PCH provided the perfect setting for hundreds of participants and spectators. FREE CANDY plus free attractions on Main Street such as inflatables, bounce houses, slides, games, and reptile zoo added to the family fun memories. Families also loved visiting with our Police, Fire & Marine Safety along with our Park& Recreation staff crafts table. This special event helps define downtown as a fun family destination. visit HBDowntown.com to see the dozens more smile-making memories. AL a91 9 �J i 9 136 BID SIGNATURE EVENT MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree Lighting Ceremony has grown into a wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the businesses in downtown to provide a place for families to gather during the season. We are proud to be the place where families and friends gather to make memories and experience a `4 sense of pride in their city. With a sparkling new tree CI over the fountain, HB ' Downtown kicked off the winter holiday season with r,= F an afternoon full of free �Wr A entertainment, including a visit from both the Grinch and Santa Claus. 3 Holiday entertainment was < provided by local dancers and musicians, mostly youth - groups. Plus, the HBDBID invited the City's Park & Recreation Department s and the HB Youth Shelter to participate. } The HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, giving hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing more locals to downtown during the off-season. HALLOWEENFEST & MIRACLE ON MAIN ST. TREE LIGHTING 4 represent two of the biggest events the business district presents, which are one-hundred percent about "giving +, back to the community." 10 137 fi t , CHILI AT THE BEACH JUNE 2019 This Chili and Salsa Tasting Competition event gets hotter every year! This is one of HBDBID's largest events. Main Street filled with both returning 4 and first-timer participants and guests. In between samples of chili and salsa, the public enjoyed all-day music on two stages, a variety of unique vendors, and the company of friends and family. Kids' events were held on 5'" and PCH. This annual event, held the Saturday before Father's Day, is a benefit for the Boys & Girls Clubs of Huntington Valley. -c 4 ` r SURF CITY DAYS SEPTEMBER 2018 V Surf City Days is an event designed for locals to " With a locals-only surfing contest, CBVA Volleyball w Tournament, HSS/Surfline Demo Days, HB Cult Old Skool Skate, Kowabunga Van Klan Vintage VW Bus Show, and Surfin' Sundays concert, 2018 was another stellar event for �CB the community. ��41Ikp, ii�uu�i r • + We are in the process of planning an evenLIRA bigger event for September 2019, when we a combine Surf City Days with the He'e Nalu Aloha Pier Festival. By celebrating the spirit and culture of the South Pacific, we are excited to be building a weekend of entertainment and fun for families - both locally and from all over Southern California. t E 11 138 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS G The HBDBID uses social media to support other downtown events that draw visitors into the HBDBID stakeholder's businesses. Whether the streets are filling with locals for our popular annual Senior Saturday at the Pier, or over-flowing with visitors from all over for Vans US Open of Surfing or the a, Great Pacific Airshow,the HBDBID office works non-stop to promote these events, inviting guests to visit our businesses, and planning additional maintenance i� and safety services. a For the 2018 Great Pacific � Airshow, the HBDBID provided hours of FREE kn � Valet Bike Parking. We are currently working with _ ' the promoter to determine how the r, downtown district will 4 participate in 2019. We are proud to be the center location of the most exciting Southern - California events. R$ r " .w s" =' itdi:: .� 5th & PCH activated more than a dozen special events, with the goal of bringing more shoppers, more diners, and more new and repeat visitors to downtown Huntington Beach. Events in collaboration with the HBDBID included: Surf City Days - Old Skool Skate, HalloweenFest - Costume Contest and Chili at the Beach - Kids Center. In addition, 51h & PCH presented their own special community events increasing consumer traffic to downtown: The 5th & PCH 4th of July Float carried Miss 1­18 and her court, and was featured on CNN's 4th of July coverage. 5T" & PCH was also the TOP SPONSOR for the 2018 Great Pacific Air Show, in addition to other community events throughout the year. 12 139 BID ASSESSMENTS e Q,. n (-[anktart All � a % r � n u pc 2 e I Ilatroi A � _ KK3 v }rut F.n yy tann�ag � c q Ave ,s c ��xc�cuawo�or « 'r 2 � �QEe - artarst Ave g. a .a _ e in �aVnmcat P+ swtdwl cu nx y _ '�.3t SaieApaS�ii. %foonMd4f L'ilF ,ry L�5✓r�b e`� Huntington Beach Downtown Business Irovearent District m Boundaries and Benefit Zones I&2 2018-2019 BID ASSESSMENTS In October of 2018 the Assessment Zones were changed which resulted in a substantial number of businesses seceeding from the HBDBID. BENEFIT ZONE 1 BENEFIT ZONE 2 170 MEMBERS 90 MEMBERS 0 54 Retail ■45 Service/Office 49 Retail N 34 Service/Office 14 Restaurants ■2 Misc 51 Restaurants ■20 Misc 1777 Nl � kk '1 I P • . ry y� 7 x 13 140 Retail and Restaurant businesses make up over 61% of the HBDBID membership and contribute over 84% of the dues. These visitor-serving businesses are important to our total membership, representing the heartbeat of our Downtown success and experience. PERCENT OF BID PERCENT OF ASSESSMENT MEMBERS BY CATEGORY CONTRIBUTION 2018-2019 2018-2019 ■94 Retail ■79 Service/Office ■94 Retail ■79 Service/Office a 65 Restaurants ■22 Misc is 65 Restaurants ■22 Misc 0' a l , 2018 -2019 ZONE ASSESMENTS CATEGORY _ ZONE 1 , I ZONE 2 TOTALS CART/KIOSK 17 $ 1,020.00 0 $ 17 $ 1,020.00 HOTELS 1 $ 1,200.00 1 $ 400.00 2 $ 1,600.00 BANKS/ATM 2 $ 1,200.00 1 $ 400.00 3 $ 1,600.00 20 $ 3,420.00 2 $ 800.00 22 $ 4,220.00 1ST FLOOR 11 $2,640.00 21 $3,360.00 32 $6,000.00 11 $2,640.00 21 $3,360.00 32 $6,000.00 BASE 2ND FLOOR 34 $4,080.00 13 $1,170.00 47 $5,250.00 34 $4,080.00 13 $1,170.00 47 $ 5,250.00 1000 SO FT OR LESS RETAIL 23 $6,900.00 29 $5,900.00 52 $12,800.00 RESTAURANTS 9 $2,700.00 3 $600.00 12 $3,300.00 32 $9,600.00 32 $6,600.00 64 $16,100.00 1001-2500 SO FT RETAIL 21 $12,600.00 9 $3,600.00 30 $16,200.00 RESTAURANTS 20 $12,000.00 6 $2,400.00 26 $14,400.00 41 $24,600.00 15 $6,000.00 56 $30,600.00 2501-4999 SO FT RETAIL 5 $4,200.00 0 5 $4,200.00 RESTAURANTS 17 $15,300.00 2 $1,200,00 19 $16,500.00 22 $19,500.00 2 $1,200.00 24 $20,700.00 5000 SO FT OR MORE RETAIL 5 $6,000.00 2 $1,800.00 7 $7,800.00 RESTAURANTS 5 $6,000.00 3 $2,700.00 8 $8,700.00 10 $12,000.00 5 $4,500.00 15 $16,600.00 170 $75,840.00 90 $23,630.00 260 $99,370.00 MISCELLANEOUS 20 $3,420.00 2 $800.00 22 $4,220.00 OFFICES 45 $6,720.00 34 $4,530.00 79 $11,250.00 RETAIL 54 $29,700.00 40 $11,300.00 94 $41,000.00 RESTAURANTS 51 $36,000.00 14 $6,900.00 65 $42,900.00 TOTAL 170 $75,840.00 90 $23,530.00 260 $99,370.00 14 141 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01, 2018 -SEP 30, 2019 OCT 01, 2019 -SEP 30, 2020 Benefit one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses (includes Nail / Ha 1,000 sq. ft. or less $300 _$200 $351 $200 1,001 to 2,500 sq-ft, $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq. ft. $600 $400 $702 $400 2.501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000S q, ft, or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1,404 1,200 Services 1 Office First Floor $240 $160 $281 $160 Basement, Second Floor or higher $120 $90 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart I Kiosk $60 $40 $100 $80 Banks/ATM 1 $600 $400 $600 $400 Seasonal (open fewer than 9 month-a $500! $300 • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 142 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Statement of Assets, Liabilities, and Equity Modified Cash Basis - As of June 30, 2019 Assets Current Assets First Bank-Checking 35,286.74 First Bank- MM Account 200,155.43 First Bank- Maintenance Account 3,838.16 First Bank- Surf City Nights 1,557.50 Prepaid Rent 500.00 Total Current Assets 241,337.83 Property and Equipment Machinery & Equipment 6,691.08 Computers 1,306.31 Less Accumulated Depreciation (4,247.39) Net Property and Equipment 3,750.00 Total Assets 245,087.83 Liabilities and Net Assets Current Liabilities Accrued Payroll (185.14) Payroll Taxes Payable (853.29) Total Current Liabilities (1,038.43) Long-Term Liabilities Total Long-Term Liabilities 0.00 Total Liabilities (1,038.43) Net Assets Retained Earnings 246,126.26 Total Net Assets 246,126.26 Total Liabilities and Net Assets 245,087.83 Source: McGinty, Knucltson, &Associates, LLP I Certified Public Accountants July 23, 2019 16 143 HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2018—2019 Statement of Income— Modified Cash Basis Actual vs. Budget 9 Months Ended 30-Jun-19 Annual Revenue Actual Budget BID Assessments-Prior Year 24,032.96 BID Assessments-Current Year 36,909.71 $104,510.00 Chili at the Beach 24,244.43 $30,000,00 Surf City Nights 181,847.04 314,000,00 Surf City Days 12,000.00 5,000,00 Miracle on Main Street 1,750.00 0 Malco Maintenance 85,099.00 160,000.00 Total Revenue 365,883.14 613,510.00 Event Expenses Chili at the Beach Chili at the Beach 0 22,000,00 Administration 106.67 0 Event Entertainment 4,850.00 0 Licenses&Permits 2,971,00 0 Marketing&Banners 450 0 Miscellaneous Event Expenses 4,831,33 0 Printing&Production 1,460,01 0 Total Chili at the Beach 14,669.01 22,000.00 Halloween Halloween 4,160,41 11,000.00 Candy 30.04 0 Entertainment 3,525.00 0 Licenses&Permits 560 0 Miscellaneous event expenses 293.15 0 Printing&Production 370.39 0 Total Halloween 8,938.99 11,000.00 Surf City Nights Cleaning 1,54L88 2,400.00 Entertainment 1,283.00 Barricades&Closures 2,396,16 7,200.00 Licenses&Permits 420 Marketing&Advertising 97.1 Miscellaneous event expenses 353,82 0 Parking 3,200.00 8,400.00 Printing&Production 59.7 Setup 21,89131 34,020.00 Taxes 6,220.76 Total Surf City Nights 37,463.73 52,020.00 Surf City Days Administration 7.5 15,500,00 Surf City Days -304 5,000,00 Total Surf City Days -296.5 20,500.00 Miracle on Main Street Miracle on Main Street -69.42 10,000:00 Licenses&Permits 771.25 Marketing&Advertising 390,06 Miscellaneous event expenses 615,83 Total Miracle on Main Street 1,707.72 10,000.00 17 144 Statement of Income Continued from previous page Holiday Beautification Holiday Beautification 18,923-16 21,000.00 Administration 7,117.92 Total Holiday Beautification 26,041.08 21,000.00 Air Show Air Show 1,350,00 5,000.00 Licenses&Permits 225 Printing&Production 31.9 Total Air Show 1,606.90 5,000.00 Malco Maintenance Malco Maintenance 0 148,000.00 Cleaning 104,834.00 Total Malco Maintenance I04,834.00 148,000.00 Other Events Licenses&Permits 20 0 Total Other Events 20 0 Total Event Expenses 194,984.93 289,520.00 Gross Profit 170,898.21 323,990.00 Operating Expenses Advertising&Marketing 3,825A7 21,000.00 Ambassador Program 3,000.00 48,000,00 Bank Charges 77,91 600 Donations 4,700,00 3,1500.00 Dues&Subscriptions 3,543,86 1,000.00 Insurance 9,237.60 8,400.00 Accounting 8,017.20 7,700.00 Licenses&Pees 0 1'800.00 Meeting Expenses 254,05 3,600.00 Office Expense 1,332.40 3,000.00 Office Salaries&Wages 44,184,93 18,960.00 Salaries&Wages 0 51,996.00 Consulting 23,628.22 64,999.92 Payroll Tax Expense 3,831.90 6,720.00 Postage 32.98 0 BID Member Printing 1,023,87 0 Rent 11,200.00 13,800.00 Repairs&Maintenance 168.27 500 Security 87,588.70 112,800.00 Security-VHB Ambassador 15,000.00 0 Taxes 30 0 Telephone 1,368.90 1,980.00 Total Operating Expenses 222,045.96 370,455.92 Operating Income(Loss) -51,147.75 -46,465.92 Other Income(Expenses) Interest Income 154.86 Other Income 607 Other Expenses 0 18,000.00 Total Other Income(Expenses) 761.86 -18,000.00 Net Income(Loss)Before Taxes -50,385.89 -64,465.92 Net Income(Loss) -50,385.89 -64,465.92 Source: McGinty, Knudtson, &Associates, LLP Certified Public Accountants July 23, 2019 18 145 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Proposed Budget for 2019 - 2020 D °C S,gym,. 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Key Projects for 2019-2020 • New Data Base Software- Once updated with all the current member information will be of significant tool in communicating to our members • Implementation of a new City Accounting system which will allow the BID Assessment to be included on the same invoice as the Business License • Downtown Days- An off season event planned with the BID merchants to offer discounts to citizens of Huntington Beach. • Research to propose new ambient lighting downtown to improve safety and the total quality experience of downtown at night • The HBDBID will continue to review and incorporate relevant recommendations from the 2017 IDA Report and incorporate current priorities into the development of a Strategic and Business Plan. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE NOMINATING COMMITTEE Kate Leigh, 5'h & PCH, Co-Chair Steve Grabowski, The UPS Store Mike Williams, Longboards,- Co Chair Nicole Thompson, First Bank Tony Duran, EV Rideables Stephanie Wilson, Fred's & Sandy's Nicole Thompson, First Bank Stephanie Wilson, Fred's & Sandy's VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year including volunteers from the Boys & Girls Clubs of Huntington Valley, and OCC Hospitality Program, plus Dakota Winding, and Susan Welfringer. l TE E DAt iEL PL The HBDBID would also like to thank Robert Koury, Dennis Gallagher, and Moe Kanoudi for their collaboration in dedicating the Fountain area in the memory of HBDBID founder, and past president, Steve Daniel of Rocky Mountain Chocolate Factory. Steve's dedication to the promise of continued improvement in the downtown area will always be remembered. We are deeply indebted to Steve and his wife, Maxine, for all they have done to improve and enhance the downtown experience. PRINTED COPIES of the Annual Report are available at the Huntington Beach Downtown Business Improvement District office, located at 315 3rd Street,Suite E, Huntington Beach, CA 92648. Electronic versions can be viewed on www.hbdowntown.com, and also requested by contacting info@hbdowntown.com or calling 714.536.8300. 20 147 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01, 2018 -SEP 30, 2019 OCT 01, 2019 -SEP 30, 2020 Benefit one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses (includes Nail / Ha 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq.ft, $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq. ft. $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1,404 1,200 Services Office First Floor $240 $160 $281 $160 Basement, Second Floor or higher $120 $90 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5.000 sq. ft. or more $700 $350 Cart/ Kiosk $60 $40 $100 $80 Banks/ATM 1 1 $600 $400 $600 $400 ISeasonal (open fewer than 9 months $500 $300 1 E I • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 148 A 4�"' -.,.,. ....n.- —•—^mew. ark 'p + }aC1 } }sue ark a a3 e� t.i u� FJ 0/,b'o Ail I}ays" r a`a w t � uJ?ff Car n€ u } api {td p ,��E€da Cie m Lo v ) a U ntar!}secz as = �+ Q" " as �i �p a LLi as P" ° Is }=1 IS Uc4'5�J11unH m �a, 3S uiucquiv _ x Fr s ,' IA 9 !% q d Nu V= Qi *73 *+"w 64 ell +mow 0 , CITY OF HUNTINGTON BEACH INTERDEPARTMENTAL COMMUNICATION OFFICE OF BUSINESS DEVELOPMENT TO: Honorable Mayor and City Council Members SUBMITTED BY: David Kiff, Interim City Manager PREPARED BY: Kellee Fritzal, Deputy Director, Economic Development DATE: September 16, 2019 SUBJECT: Correction to Council Action item 11-940 Public Hearing for Downtown Bid, September 16, 2019 This memo serves as correction to Council Item 11-940, Public Hearing to consider adoption of Resolution 2019-69 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District (DTBID) for Fiscal Year 2019-2020; and authorize appropriation of funds. Under the 2019-2020 (PROPOSED) expenses, the amount of $18,000 under Surf City Nights (SCN) Miscellaneous was left out of the total amount. With this update of $18,000, the correct total amount for 2019-2020 (PROPOSED) is $708,000. In addition, attached is the PowerPoint for tonight's presentation. SUPPLEMENTAL COMMUNICATION j Meeting Date: ! - / - -::? 0,/ j Agenda Item No.- A4-Q Llf- 9/16/2019 City of Huntington Beat September 16, 20 21019/2102 k ` DOWNTOWN BV:INE= IMPROVEMENT DI=TRIC 3` s r n., 0 si~ i yam , Renewal Process v r o Resolution of Intention to Levy Annual Assessment • Adopted on August 19, 2019 and • Conducted public meeting on Sept. 3, 2019 • Published in HB Wave on August 29, 2019 o City mailed a letter, Resolution, map, and assessments on August 28 to all DTBID members 1 9/16/2019 Huntington Beach n Downtown Business Improvement District 2019ME2020 Renewal 2018-2019 Accomplishments • New website for better business listings • Increased security guard service--7 days a T" week? • Partnership with City on benches • Changed from BID Manager to Executive y Director • Increased Transparency � ,, `� f E 2 9/16/2019 Proposed Changes �\ o Modified Zone 1— increase assessments by 17% for majority of businessesR7L, x O Modified Zone 2 — minor — services and lgioslgs. Two categories were decreased in Zone 2 including retail, restaurants, and hotels y F' P21i 4. Z �aWN$ , ash r � E �k .�a 3 9/16/2019 HUNTT€NGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA AS9PWFDA88ES8:MFNT rit ." IA• Z-2 Znmf mgmZat►2 9001.{3D1 W 250i1SW 84W TD2 DpS7Q5Y424'a+W 88QII Sf46i '. SM dW9CO SSW L3W S1.053 S6?2 5000 ae:.h S12W 7 StADA Ifotats 2II rurs+ms w iu8x S4CQ $4 S&68 LOW: t-56 tDPfAA SSW 81r wmt as moss St2w 3120D SIAW Rat 91 3281 ;i....w eexam�eh,Seam+e Ptaer et SY 2tl ._. t,D00 ,tk a!wa S'2a Sq9' 1001 m26W Sq vEo 1 2420 2 SDI`*.4�900Iw,R. S3�D SiE4 SBN•.•,, 2c.;3�} J1W Aann81<n (hwM `y 9�y\ • Hw Si Re,TsazcV,waf lf—BMp h P—f.p—Hod*of d P*QirC City aeoe iod#Mm ti RID f srz t W.+'vesmec oM tx�b+o� /veradw¢.. • Ennaxarsa—d —th th.ooP .,of the B!D PKzoex!ixy Wss}'ar9 tFers ery,»vasent tec ax�sn'.dY. r'f;'% 1 N<n4$t t+`+mtims grit-thx PAD Axaexanxxert 2ane r_an by—it i � ;a' S3£a fa liim FIE Lh..dui BID d w.ctW, i �=` Proposed Budget: Income , City of HB -- Maintenance $162,000 Surf City Nights $315,000 BID Member Assessments $120000y Other Events $45,000 Reserves $66,000 TOTAL INCOME = $708,000 _. 4 9/16/2019 Proposed Budget: Expenses v Malco Maintenance $150,000 Surf City Nights $47,000 Events/Holiday Decor $65,000 Marheting $17,000 Wages/Payroll $193,500 Ambassador $48,000 Security y" $128,000 9 A Miscellaneous $41,500 TOTAL EXPENSES: $ 690�000 E .v or Proposed Budget 2019-2020 * Budget includes expenditures for security, special events, marlgeting, ambassadors, salaries 5 9/16/2019 2019-2020 GOALS o New Data Base Software — will include updated member information and facilitate communication o Downtown Days — offer discounts to residents of HB during off season o Ambient Lighting — research lighting to improve safety and experience in downtown during nighth 00 EEE °vim fir. :: ''.,: ': - y �� �E€n€E �,✓y i Public Hearing / Protests " ry, V o BID Renewal Public Hearing • Council to consider written and oral protests • Options to renew, not renew, adjust BID boundaries and/or fees ,_-L ' O Protests • If written protests from affected parties equivalent to 50% or more of assessments, no further proceedings for one year • Business owners may also make oral protests at the hearing e EN 6 9/16/2019 RECOMMENDED ACTION • Conduct the Public Hearing • Consider Resolution to Approve Annual may, Assessment within the Huntington Beach Downtown Business Improvement District for 2019-2020 • Approve appropriation of $29,000 for budget allocation in 2019-2020 - Fund 710 Resolution No. 2019-54 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2019-2020 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on September 16, 2019 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No. 2019-54 as reprinted below: RESOLUTION NO. 2019-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2019-2020 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.)found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District(the"District"),by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2017-2018 pursuant to the process detailed in Streets and Highways Code §36500,et seq.;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2018-2019 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2019-2020" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2019-2020 and a description of the improvements and activities to be provided for Fiscal Year 2019-2020. Resolution No. 2019-54 SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2019-2020 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements,if any,to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 16, 2019, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street,Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,California 92648;telephone(714)536-5582;or from the Huntington Beach Downtown Business Improvement District, 315 Yd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 19th day of August, 2019. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Office of Business Development at(714) 536-5582 or through the City's website at http://huntingtonbeachca.gov/government/a eg ndas/. Esparza, Patty From: Esparza, Patty Sent: Thursday, August 22, 2019 5:07 PM To: 'Mabel Garcia' Subject: RE: Legal ad for HB Wave 8/29 - DT Bid It looks good—approved! Patty Esparza, CNC Assistant City Clerk City of Huntington Beach 2000 Main Street Huntington Beach,CA 92648 (714) 536-5260 From: Mabel Garcia <mgarcia@scng.com> Sent:Thursday, August 22, 2019 4:15 PM To: Esparza, Patty<PEsparza@surfcity-hb.org> Subject: Re: Legal ad for HB Wave 8/29- DT Bid Hello Patty, Attached is the proof of the notice you requested. Please let me know if you approve or if we need to make any changes before 10:00 AM tomorrow to ensure this notice publishes properly. If approved, I will need you to reply back to this email with your approval. Ad# 11307018 Publishing In: Huntington Beach Wave Publication Dates:August 29, 2019 Total Cost: $530.00 Mabel Garcia Advertising Account Executive The Orange County Register Tel: (714)796-6723 Email: m arciakscng com SOUTHEnn CHLIFUnnin NEWS GROUP On Thu, Aug 22, 2019 at 4:00 PM Esparza, Patty<PEsparzagsurfcity-hb.org>wrote: Hello Mabel: Attached is a legal ad that needs to be published in the HB Wave next Thursday, August 29, 2019. I am forwarding to you because I received David's out of office message. I want to be sure this makes the deadline. 1 Please confirm when possible. Thank you, Patty Esparza, C1I C Assistant City Clerk City of Huntington Beach 2000 Main Street Huntington Beach, CA 92648 (714) 536-5260 z Huntington Beach Wave PROOF OF PUBLICATION 2190 S. Towne Centre Place Suite 100 Anaheim, CA 92806 Legal No. 0011307018 714-796-2209 CITY OF HUNTINGTON BEACH PUBLIC NOTICE 3 :_, 7 r>, ? PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN Gii i.r �,' 2,3 I j ice• i � BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2019-2020 renewal of the Huntington Beach Downtown Business Improvement District at its 5190751 f meeting scheduled on September 16,2019 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No.2 1 - 54 as reprinted below: HUNTINGTON BEACH, CITY OF RESOLUTION NO.2019-54 CITY CLERK DEPARTMENT 2000 MAIN ST HUNTINGTON BEACH DECLARING THEOCITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2019-2020 WITHIN THE HUNTINGTON BEACH, CA 92648-2763 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adoptingg the Parking and Business Improve- ment Area Law of 1989(Streets and Highways Code§36500 et seq.)found that cities are au- thorized to levy assessments on businesses in order to promote economic revitalization and NO. Dwntwn Bid Public Hearing Notice 9/1( tourism,create lobs,attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on busi- AFFIDAVIT OF PUBLICATION nesses which benef it f rom those improvements and activities;and A sizeable majority of the downtown businesses within the City of Huntington Beach re- quested that the City Council commence proceedings under the Parking and Business Im- STATE OF CALIFORNIA, provement Area Law of 1989 to establish a downtown business benefitarea within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related SS. events;and County of Orange The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement•District (the"District"), by the Passo a of.Ordinance No. 2018 pursuant to he proe ess detailed in Streets and Highways Code§36500,et sees;and The 2017- The District's Advisory Board has prepared and filed with the City Clerk an "Annual I am a citizen of the United States and a resident of the Year20119-2020�n(collectively, Annual Report')al Year nd Date" and "Proposed Budget for Fiscal County aforesaid; I am over the age of eighteen years, and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby re- not a party to or interested in the above entitled matter. I solve as follows: am the principal clerk of the Huntington Beach Wave, a SECTI.ON 1. The City Council hereby approves the Annual Report filed by the Advisory Board inthe ityy Clerk's office attached hereto as Exhibit A and incorporated herein by this newspaper that has been adjudged to be a newspaper of reference, which includes a proposed budget for Fiscal Year 2019-2020 and a description of general circulation by the Superior Court of the County of the improvements and activities to be provided for Fiscal Year2019-2020. Orange, State of California, on Jul 1, 1998, Case No. SECTION2, To levy and collect assessments within the District area for Fiscal Year g y 2019.2020 as per the assessment schedule listed in Exhibit B attached hereto and incorporat- A-185906 in and for the City of Huntington Beach, County edherejnbvthisreference. of Orange, State of California; that the notice, of which the SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in annexed is a true printed copy, has been published in Exhibit C,attached hereto and incorporated herein by this reference. Further,the improve- ments)regularnewspaper if any,to be acquired for the proposed business improvement area are specified in 9Exhibit C. any supplement thereof on the following dates, to wit: SECTION 4. A public hearing shall be held before the City Council on September 16,2019, at 6:00 p.m.,or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall,2000 Main Street,Huntington Beach,California,at which time the Council will 08/29/2019 hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, nffcnaIocfenatvrleusssboehilajvlittheparticularontQsuiietduinttion oeifybinewnrspnd adae protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth I certify(or declare) under the penalty of perjury under the above. If written protests are received by the owners of businesses within the District,which laws of the State of California that the foregoing is true will pay as or more of the total taken for a nts toperiod of levied,no further proceedings to ling the g g maloority protest by the CitybCouncil foIf the majority isoonlyhagainst the furndishingfof and correct: a specified type or types of improvements or activity within the District,those types of im- provements or activities shall be eliminated. Executed at Anaheim, Orange County, California, on SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by cousin this resolution of intention to be published once in a newspaper of general circulation Date: August 29, 2019. at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district Cal- ifornia 92648;ntelephoneF(714)536 5582;or from the Hall, 0tiington Beach Downtown Buusiness Im- provement District,315 3rd Street,Suite E,Huntington Beach,CA 92648,(714)536.8300. SECTION 7, The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Councils adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. Signature r .' PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the_19_day of_August_,2019. Copies of the exhibits referenced above are available in the office of the City Clerk or upon reqquest by Ili thh Office of Business DeveloPM ai(714)536.5582 or through the City's websitea t h f�unte(natonbeachhca goy governmen agendas/ Publised:Huntington Beach Wave,August 29,2019 11307018 1 City of Huntington Beach 1 Y` File #: 19-875 MEETING DATE: 9/3/2019 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Dave Kiff, Interim City Manager PREPARED BY: Kellee Fritzal, Deputy Director of Economic Development Subject: Conduct a Public Meeting to allow discussion regarding the adoption of Resolution No. 2019- 54 Declaring the City's intention to levy an annual assessment for Fiscal Year 2019-2020 within the Huntington Beach Downtown Business Improvement District Statement of Issue: On August 19, 2019, the City Council adopted the Resolution of Intention to levy annual assessment fees for businesses within the Huntington Beach Downtown Business Improvement District (DTBID) within Zone 1. Government Code section 54954.6 requires that a public meeting be held, to provide members of the public an opportunity to comment on the renewed assessment. Conducting this public meeting satisfies the statutory required step in the DTBID, and the Public Hearing scheduled for September 16. The modifications would increase the assessment for businesses within Zone 1 by 17% under the categories of Retail Business, Restaurants, Hotels, Services/Office, and Cart/Kiosk. Financial Impact: No Fiscal Impact. Recommended Action: Open the public meeting to allow members of the public to provide comments. Alternative Action(s): Direct staff as necessary. Analysis: In September 2004, the City Council approved Resolution No. 3661 , establishing the Huntington Beach Downtown Business Improvement District (DTBID) to fund promotional activities benefiting all businesses within the district area. In addition, pursuant to State Law, the City Council appointed an Advisory Board for the District. The purpose of the BID Advisory Board is to make recommendations to the City Council regarding the expenditures of revenues derived from the assessments, on the City of Huntington Beach Page 1 of 3 Printed on 8/28/2019 powereBA Leg:Sl File #: 19-875 MEETING DATE: 9/3/2019 classifications of businesses, and on the method of levying the assessments. The Advisory Board recommendations are then considered by the City Council at a noticed public meeting and approved or modified by the City Council. In February 2008, the City Council adopted Ordinance No. 3797, which amended Ordinance No. 3661, to change the manner in which the District's Advisory Board was selected. Following adoption of Ordinance No. 3797, the City Council approved Resolution No. 2008-04 appointing a non-profit corporation known as the Huntington Beach Downtown Business Improvement District (the "Non- Profit Corporation") to act as the Advisory Board for the District. The Non-Profit Corporation has. continued to act as the Advisory Board for the District since the adoption of the Resolution. In April 2017, the City Council recommended that the DTBID retain the services of an outside, industry-specific consultant to review and evaluate the DTBID's operations and structure, and provide recommendations to improve the functionality and professionalism of an organization to the benefit of its members. The DTBID subsequently contracted with the International Downtown Association (IDA) to review the DTBID. The panel spent significant time in the Downtown area, interviewed over 55 stakeholders, and in July 2017, produced a report detailing their observations and recommendations. Changes to the DTBID budget, organizational structure, and employee compensation were recommended. In July 25 2019, at a Directors special BID meeting, the committee voted in favor of amending the boundary map and assessment formula from the current year. The northeast corner of Main Street and Orange Avenue (which is under construction) has been added to Zone 1. Fees for businesses within Zone 1 under categories Retail Businesses, Restaurants, Hotels, Services/Office, and Cart/Kiosk have been increased by 17%. For businesses under the category of Services/Office that are located on the second floor, a new category has been created based on square footage. In addition, a new category, Seasonal, has been created for businesses that are open fewer than nine months per year. This category includes the beach cabanas businesses. Environmental Status: Not Applicable. Strategic Plan Goal: Strengthen long-term financial and economic sustainability Attachment(s): 1. Resolution No. 2019-54, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2019-2020 Within the Huntington Beach Downtown Business Improvement." 2. Exhibit A - HBDTBID Annual Report Exhibit B - Assessment Schedule Exhibit C - Types of Improvements 3. HB DTBID Boundary and Benefit Zones 1 & 2 Map City of Huntington Beach Page 2 of 3 Printed on 8/28/2019 power�7dQ Legistar7M File #: 19-875 MEETING DATE: 9/3/2019 4. List of Businesses to be Assessed City of Huntington Beach Page 3 of 3 Printed on 8/28/2019 powerEe7n LegistarTM RESOLUTION NO. 2019-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2019-2020 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit fiom those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2016-2017 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2019-2020" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2019-2020 and a description of the improvements and activities to be provided for Fiscal Year 2019- 2020. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2019-2020 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area 19-7864/210180 1 672 Resolution No. 2019-54 are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 16, 2019, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Cleric shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. 19-7864/210180 2 673 Resolution No, 2019-54 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the day of 52019. Mayor REVIEWED AND APPROVED: APPROVED AS ORM: City Manager City Attorney I9-7864/210180 3 674 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT OCTOBER 1 , 2018 - SEPTEMBER 30, 2019 MISSION The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the b downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and specific events. ABOUT The Huntington Beach Downtown Business Improvement District (HBDBID) is an organization formed in 2004 by the City Council at the request of the businesses within the downtown area. The purpose of the Business Improvement District is to fund and promote activities which benefit businesses located and operating in the HBDBID assessment zone within the City of Huntington Beach. The businesses within the boundaries are assessed an annual HBDBID fee based on their size, location and business type. The HBDBID Board of Directors are selected through an election process by the stakeholders located within the Downtown Business District boundaries. The Directors act as an Advisory Board, making recommendations to the City Council on the expenditures of revenues derived from the assessments to strengthen, improve and enhance the experience of those visiting and doing business within the HBDBID boundaries. E M?a �i t t"Q . r l 1 675 2018 - 2019 HBDBID BOARD OF DIRECTORS "Great things in business are never done by one person."-Steve Jobs EXECUTIVE BOARD: President: DAVE SHENKMAN Vice President: BRETT BARNES Kite Connection Duke's Huntington Beach Secretary: MOE KANOUDI Treasurer: KATE LEIGH Main Street Eyeware & Boutique A Street Partners, 5'h & PCH Past President: MATT PETERSON Legend's Surf City DIRECTORS: MURATA "COACH" KOC MIKE WILLIAMS Coach's Mediterranean Grill The Longboard Restaurant & Pub DANNY OTHMAN SUSIE WORTHY 602 Cafe ME Helme Antiques MICHELLE VESPE Healing Beauty STAFF: Interim HBDBID Executive Director JOHN GILBERT Surf City Nights & Event Coordinator DARCI HENDERSON Administrative Assistant FAITH WOMACK Downtown Huntington Beach is the beating heart of our community. Nearly 40% of our businesses have been serving customers for over ten years! QUICK GLANCE: The HBDBID exists to YEARS IN BUSINESS IN positively affect the business climate in the downtown district. DOWNTOWN Duke's Huntington Beach celebrated its 20'h Anniversary in October 2018. In fact, 30+Years 42 businesses have been serving 20-30 downtown customers for well over 20 years. Years Years � Here is a quick glance of the Years in Business for our downtown business 3 � members: ri 1B)d 14 members in business downtown for over 30 years = 5% 28 for 20-30 years = 11% 10-20 59 for 10-20 years = 22% Years 57 for 5-10 years = 23% 102 for 1- 5 years = 39% 2 676 HIGHLIGHTS 2018 - 2019 In the 2018-2019 year, The HBDBID launched a new website, increased security, and designated community dollar support to the HB International Surfing Museum, HB Art Center, and HB Children's Library. Currently, BID Management is ready to implement a new software program to improve communication, maintenance of member information, and records or other relevant requests from business members. Around town, owners for both commercial and residential properties made important investments in the downtown district. Compass Realty moved into new luxury offices in the re-purposed, renovated building at 301 Olive Street (Former site of 24 hour Y ; Fitness) Ruby's redesigned their stunning oceanfront upstairs dining to add a tropical getaway destination location for downtown. "Jan & Dean's Tiki's Lounge" and Mangiamo Gelato returned to the . renovated building at 126 Main Street. We are excited for the new construction at 401 Main Street, bringing future retail and office opportunities to the downtown .a. district. In 2018-2019, we welcomed new wayfinding from Visit Downtown HB, and improved public restrooms from the City. tail Int „ This annual report highlights the 2018-2019 HBDBID's 2 minutes efforts to positively impact the business district in PostOff ice accordance to its mission related to the marketing, safety, maintenance, tourism, parking, and specific events. Additionally, the report provides relevant financial information and addresses current priorities. 3 677 MARKETING & ADVERTISING FOR THE DOWNTOWN BUSINESS DISTRICT A new and improved HBDOWNTOWN.COM WEBSITE launched in March 2019. We are finishing the few final pages, and are I lunrinT ron Beach Downtown BID Direcronr pleased with the updated design wal, ,..%iFlrr.,t........... Q ,,,-sh,.I:... nd�,.,�, d,.a�nr„�„H. r�„Bra.t ,,,,,.,h,r .,�_-t; ,�,h, of this important marketing tool. One of the best improvements is the friendly interface with our member directory, improving the pit ability of our visitors to locate and link directly to our member " i I businesses. &NEWSLETTERS CONTINUE TO BE A BARS AND RESTAURANTS RETAIL AND RENTALS SERVICES WELL-RECEIVED MARKETING TOOL h ryt i , q fo,h r, shop f„fI FOR BUILDING A POSITIVE IMAGE aud,i.nu9ce i ,!u,a<a,rd h, M1nd s,ffe< daw uo �tYv eo n, f t 'z pnte, h,,T,w.,,. OF HUNTINGTON BEACH DOWNTOWN. We currently reach over 6600 subscribers with monthly newsletters. Our HBDBID members enjoy the benefit of advertising in this newsletter for FREE. Plus, we use this tool to share relevant special announcements for our community. We continue to grow our social media influence by reaching over 10,500 FACEBOOK fans and growing our INSTAGRAM, reach to nearly 3000 followers. We actively follow our business members on social media, increasing their reach by sharing on our platforms. YouOnce a year our community throws a parade. °"'"" `'we'll throw... THE BASH O tol,—by >E the H ". dy F reel itt Facebook.com/hbdowntown I Twitter.com/hbdowntownusa ,,, � Intagram.com/hbdowntownusa I YouTube.com/hbdowntown / \ .wc.naMta.aoy Msjw Opportw16ry .ums auk •�l arrd� �""�,,,,,,..--. FamHy Etwhooment r a, r, qq Ska++ls 0 Sth I Sth Street will close Nights.rf City t for this one-of-a-kind H block party. 4 678 SAFETY Ever since its conception, the HBDBID has been deeply committed to ensuring that the downtown district is safe and welcoming. In July 2014, the HBDBID partnered with Visit Huntington Beach to provide Ambassador III I O� "v _ service 365 days a year. Ambassadors answer VISIT INFO !ry visitor questions and act as eyes and ears to improve public safety. In addition to daytime Ambassadors, HBDBID helps to fund evening Ambassadors for our popular Thursday - Saturday late night crowds. In July 2018, the HBDBID launched a trial program to provide daytime security patrols. With uniformed security personnel supplementing the presence of Ambassadors, the downtown district manages public safety concerns such as skateboarding, homeless, individuals possibly disturbing the peace, and more. The trial program was well-received. In May 2019 the HBDBID board entered into a contract with Allied Universal, to provide private security daily for our destination. The HBDBID has invested over $100K annually to gig ILL I ED maintaining this vital program. UNIVERSAL __There for you. By working closely with law enforcements in their efforts to monitor and manage homelessness activity in downtown we ensure the safety of our customers and guests while giving our businesses the opportunity to succeed. Monday, The HBDBID continues to advocate for appropriate May 6,2019 police coverage and meet regularly to discuss ways GPM GPM the HBDBID can assist in improving safety. 120 5th St., Huntington Beach I .tli to JOIN YOUR NEIGHBORS&POLICE YO1 OFFICERS FOR COFFEE& CONVERSATION! No aig—".speech_]an•cha to ask q...H s,-1c. canrnna,a W gat to k—tha oM.—h,Tom naighb-f..4 Huntington Beach Zill Police Department partment 679 MAINTENANCE & BEAUTIFICATION r The HBDBID and City of Huntington Beach work together through a MOU currently authorizing $160,000 annually for sidewalk cleaning in HB Downtown. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. Day Porters maintain cleanliness in most downtown areas, except for private buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. Steam / Power Washing is a critical element in our maintenance program which includes steam cleaning of sidewalks throughout the _�. downtown district, including alleys and gutters,with service increased during the busy summer months. For nearly 15 years, the HBDBID has provided a tremendous service to our destination by managing this contract and ensuring that downtown is clean and welcoming. "Al Mr { HBDBID staff communicates with the City ` Public Works Department to keep on top of any issues as they arise. In 2018-2019 the ,.. HBDBID funded $10,000 to upgrade planter boxes, providing an inviting place for our visitors to rest along Main Street, enjoying an ice cream, people watching, or waiting while friends and family stroll in and out of one of our shops. PARKING Parking accessibility, availability, and the overall cleanliness and safety of the city parking lot is a key component of the visitor experience to HB Downtown. CONVENIENT PARKING and PUBLIC RESTROOMS is an ongoing concern for the HBDBID. In recent years, the city refreshed the paint and improved the lighting in the parking structure. Residents and visitors alike can visit the downtown district Sa4clf�p by riding the FREE Surf City Shuttle, provided by Visit HB SHUTTLE during summer weekends. 6 680 TOURISMis a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. This quick glance of a recent page on Trip Advisor shows where visitors are traveling from and what they are saying about us: -! , V 0 Reti,, ,s ea<'days ago �via mobae Old Fashioned downtown Faendiy merchants with a feeling of a small town.Nice place to stroll up and dovvr t-i� ,±ec. tgnsnDaaEas with your dog. oalias,recces Date of experience:July 2019 25783 1*439 tb Thank tangofWaoDa4tas � e e o e e Revlewea 2 Week9 ago Q vie nrobdr Great place to shop and eat A very walkable venue vtith nearby parking Lots of places to eat and drink tAany surf shops Donna fit and fun stores-Coffee snaps and bars are plentiful. tndtatancic.FWWa Date of experience:June 2019 54 toe 13 tit Thank Donna fA r Ila >m.• Revfetvea 3 vrseks ago Bustling part of town Snaps,restaurants convenience and the beach,w hat more could you ask for, It vkas wonderful and FUN' t+RleKkr4s auxtin.Tecps Date of experience:June 2019 a 175 v e3& t5m 7na°at:littleKing4. � Traveler Overview What travelers are saying 726 reviews 19) Duke`s Barefoot Bar,on the beach at Main Street and Pier Plaza. has At.4AZING Excellent 57% hambur erslll Take a walk on the pier and enjoys Very good 32% the sunset witty a nice warm coffee, cocoa or hot Average 9% tea on a chilly inter evening.or enio. _ Poor i 1% "1'! Love it that they had a farmers market going on Terribie i 1% certainly afternoons of the week and they have Peruvian ceviche .Peruvian papas relents,good LOCAL WEATHER Mexican tamales&another Latin America food Powered by Weather Underground F° Cz vendors .,mire took a taxi... { 720 590 7 ° 0° 7 0 59" !� There are booths that sell a wide variety of things from week to week such as jewelry and art. Jul Aug Sep Musicians perform during the Tuesday night festival. Downtown Huntington Beach loves mixing locals with tourists, reinforcing Huntington Beach as a premier Southern California tourist destination. The uniqueness of our downtown district plays a critical role in why business and leisure travelers alike chose to stay at one of our Oceanfront hotels or resorts. With over 1,400 oceanfront guestrooms in the area, we recognize our responsibility to ensure guest satisfaction, and build a return customer base. 7 681 BID SIGNATURE EVENTS SURF CITY NIGHTS Each Signature Event is designed to bring locals and visitors to our downtown destination. For our residents, these events provide an important sense of community pride, adding value to our city and positively impact the quality of life for those who live here. For our l hotel guests and other visitors, these special events add to the attraction and uniqueness of our "Nothing Else Like It!" destination, creating memorable experiences for everyone. HBDBID'S success with Surf City Nights makes it possible to bring other special events to downtown throughout the year. Y w 4 Surf City Nights - Weekly Street Fair & IL Certified Farmers' Market Monts Since the Business Improvement District first created Surf City Nights as a year round event in 2007, this signature event has established itself as the largest year-round weekly festival in Southern California. SURF CITY NIGHTS [BUNMMN features over 90 uniqueFUIBLIC WORKS BRACER vendors, stretching up OPEN IJib a the first three blocks ofoow�to � surt��trti,gnt& � Tuesday,May 21,2019 Main Street. SRm to 4Rm ' ''In addition to providing ��Public9 '"�''" "k FM NN significant funds, and FiMaft FAMM"` increasing visitors to the 'E downtown destination weekly. Surf City nights provides booth space for city services, �� local non-profit groups, a venue for youth and local entertainers, and an Information Booth to help guide visitors and promote upcoming downtown events. 8 682 a BID SIGNATURE EVENT .`;` s HALLOWEEN FEST LL It was another memorable event, as we welcomed w 4 record numbers of trick-or-treaters to a safe and friendly downtown experience. The Kids & Canine Costume Contest on 5'" & PCH provided the perfect setting for hundreds of participants and spectators. FREE CANDY plus free attractions on Main Street such as inflatables, bounce houses, slides, games, and reptile zoo „^ added to the family fun memories. Families also loved visiting with our Police, Fire & Marine Safety along with our Park& Recreation staff crafts table. This special event helps define downtown as a fun family destination. visit HBDowntown.com to see the dozens more smile-making memories. ,x WE ryy x. • ' Y � .rye 5 ^ it t 1 �Y ki.. 9 683 BID SIGNATURE EVENT MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree Lighting Ceremony has grown into a wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the businesses in downtown to provide a place for families to gather during the season. We are proud to be the place where families and friends gather to make memories and experience a sense of pride in their city. With a sparkling new tree A over the fountain, HB Downtown kicked off the _ winter holiday season with an afternoon full of free entertainment, including a visit from both the Grinch and Santa Claus. Holiday entertainment was � provided by local dancers and musicians, mostly youth groups. Plus, the HBDBID invited the City's Park & Recreation Department epa ent and the HB Youth Shelter to participate. The HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, giving q hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing more locals to downtown during the off-season. HALLOWEENFEST & MIRACLE ON MAIN ST. FREE LIGHTING represent two of the biggest events the business district .Pa presents, which are one-hundred percent about "giving back to the community." 10 684 I CHILI AT THE BEACH JUNE 2019 i This Chili and Salsa Tasting Competition event gets hotter . 1 1 every year! This is one of HBDBID's largest events. Main Street filled with both returning a and first-timer participants and guests. In between ' k y 11q >> samples of chili and salsa, the public enjoyed all-day .'�u,. � music on two stages, a variety of unique vendors, and the company of friends and family. Kids' events were held on 5rh and PCH. This annual event, held the Saturday before Father's Day, is a benefit for the Boys & Girls Clubs of Huntington Valley. Y rry � k} 1'ktc BM�g s 11a I k i F _ y �ry 1 SURF CITY DAYS SEPTEMBER 2018 Surf City Days is an event designed for locals to bvck." With a locals-only surfing contest, CBVA Volleyball Tournament, HSS/Surfline Demo Days, HB Cult Old Skool Skate, _ 0 Kowabunga Van Klan Vintage VW Bus Show, and Surfin' Sundays � concert, 2018 was another stellar event for the community. L .r4 - We are in the process of planning an even ` , bigger event for September 2019, when we �* combine Surf City Days with the He'e Nalu Aloha Pier Festival. By celebrating the spirit and culture of the South Pacific, we are excited to be building a weekend of entertainment and fun for families - both locally and from all over Southern California. v 11 685 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS The HBDBID uses social media to support other downtown ff events that draw visitors into the HBDBID stakeholder's g businesses. Whether the streets are filling with locals for our �K popular annual Senior Saturday at the Pier, or over-flowing �f with visitors from all over for Vans US Open of Surfing or the Great Pacific Airshow,the HBDBID office works non-stop to �y promote these events, inviting guests to visit our businesses, and planning additional maintenance ` and safety services. 5 For the 2018 Great Pacific T �I' Airshow, the HBDBID provided hours of FREE � Valet Bike Parking. We r are currently working with the promoter to determine how the downtown district will participate in 2019. We are proud to be the center location of the most exciting Southern California events. 77 'V yy a F Yon 5th & PCH activated more than a dozen special events, with the goal of bringing more shoppers, more diners, and more new and repeat visitors to downtown Huntington Beach. Events in collaboration with the HBDBID included: Surf City Days - Old Skool Skate, HalloweenFest - Costume Contest and Chili at the Beach - Kids Center. In addition, 5th & PCH presented their own special community events increasing consumer traffic to downtown: The 5th & PCH 4th of July Float carried Miss HB and her court, and was featured on CNN's 4th of July coverage. 5T" & PCH was also the TOP SPONSOR for the 2018 Great Pacific Air Show, in addition to other - community events throughout the year. 12 686 BID ASSESSMENTS h '�ca. Ekvic A,J ? i z !y a E c� JerrnE Aei _ � Matra i j Ar t I YY�i� C Rtfs f MFGt Ot i JA D t u rr f e n,ar`swna a IF3I 6 tbaRt Cis. Noontnfbt Cj f t �e _ gffi twa y 4� 4tn Huntington Beach Downtown Business Improvement District Boundaries and Benefit Zones I&2 2018-2019 BID ASSESSMENTS In October of 2018 the Assessment Zones were changed which resulted in a substantial number of businesses seceeding from the HBDBID. BENEFIT ZONE 1 BENEFIT ZONE 2 170 MEMBERS 90 MEMBERS W 54 Retail ■45 Service/Office 49 Retail W 34 Service/Office is 14 Restaurants ■2 Misc 51 Restaurants ■20 Misc /' ui s � r r x, 9.. m�e 13 687 Retail and Restaurant businesses make up over 61% of the HBDBID membership and contribute over 84% of the dues. These visitor-serving businesses are important to our total membership, representing the heartbeat of our Downtown success and experience. PERCENT OF BID PERCENT OF ASSESSMENT MEMBERS BY CATEGORY CONTRIBUTION 2018-2019 2018-2019 ■94 Retail ■79 Service/Office ■94 Retail ■79 Service/Office a 65 Restaurants ■22 Misc 65 Restaurants ■22 Misc qj. 2018 -2019 ZONE ASSESMENTS CATEGORY ZONE 1 ZONE 2 TOTALS CART/KIOSK 17 5 1,020.00 0 $ - 17 $ 1,020.00 HOTELS 1 $ 1,200.00 1 $ 400.00 2 $ 1,600.00 BANKS/ATM 2 $ 1,200.00 1 $ 400.00 3 $ 1,600.00 20 $ 3,420.00 2 $ 800.00 22 $ 4,220.00 1ST FLOOR 11 $2,540.00 21 $3,360.00 32 $6,000.00 11 $2,640.00 21 $3,360.00 32 $6,000.00 BASE 2ND FLOOR 34 $4,080.00 13 $1,170.00 47 $5,250.00 34 $4,080.00 13 $1,170.00 47 $ 5,250.00 1000 SO FT OR LESS RETAIL 23 $6,900.00 29 $5,900.00 52 $12,800.00 RESTAURANTS 9 $2,700.00 3 $600.00 12 $3,300.00 32 $9,600.00 32 $6,500.00 64 $16,100.00 1001-2500 SO FT RETAIL 21 $12,600.00 9 $3,600.00 30 $16,200.00 RESTAURANTS 20 $12,000.00 6 $2,400.00 26 $14,400.00 41 $24,600.00 15 $6,000.00 56 $30,600.00 2501A999 SO FT RETAIL 5 $4,200.00 0 5 $4,200.00 RESTAURANTS 17 $15,300.00 2 $1,200,00 19 $16,500.00 22 $19,500.00 2 $1,200.00 24 $20,700.00 5000 SO FT OR MORE RETAIL 5 $6,000.00 2 $1,800.00 7 $7,800.00 RESTAURANTS 5 $6,000.00 3 $2,700.00 8 $8,700.00 10 $12,000.00 5 $4,500.00 15 $16,500.00 170 $75,840.00 90 $23,530.00 260 $99,370.00 MISCELLANEOUS 20 $3,420.00 2 $800.00 22 $4,220.00 OFFICES 45 $6,720.00 34 $4,530.00 79 $11,250.00 RETAIL 54 $29,700.00 40 $11,300.00 94 $41,000.00 RESTAURANTS 51 $36,000.00 14 $6,900.00 65 $42,900.00 TOTAL 170 $75,840.00 90 $23,530.00 260 $99,370.00 14 688 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01, 2018-SEP 30, 2019 OCT 01, 2019 -SEP 30, 2020 Benefit one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses (includes Nail / Ha 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq-ft. $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq. ft. $600 $400 $702 $400 2.501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq, ft, or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1,404 1,200 Services/Office First Floor $240 $160 $281 $160 Basement, Second Floor or higher $120 $90 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart/ Kiosk $60 $40 $100 $80 Banks/ATM $600 $400 $600 $400 Seasonal (open fewer than 9 months $500 $3001 • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 689 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Statement of Assets, Liabilities, and Equity Modified Cash Basis ® As of June 30, 2019 Assets Current Assets First Bank-Checking 35,286.74 First Bank- MM Account 200,155.43 First Bank- Maintenance Account 3,838.16 First Bank-Surf City Nights 1,557.50 Prepaid Rent 500.00 Total Current Assets 241,337.83 Property and Equipment Machinery & Equipment 6,691.08 Computers 1,306,31 Less Accumulated Depreciation (4,247.39) Net Property and Equipment 3,750.00 Total Assets 245,087.83 Liabilities and Net Assets Current Liabilities Accrued Payroll (185.14) Payroll Taxes Payable (853.29) Total Current Liabilities (1,038.43) Long-Term Liabilities Total Long-Term Liabilities 0.00 Total Liabilities (1,038.43) Net Assets Retained Earnings 246,126.26 Total Net Assets 246,126.26 Total Liabilities and Net Assets 245,087.83 Source: McGinty, Knucltson, &Associates, LLP I Certified Public Accountants July 23, 2019 16 690 HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2018—2019 Statement of Income— Modified Cash Basis Actual vs. Budget 9 Months Ended 30-Jun-19 Annual Revenue Actual Budget BID Assessments-Prior Year 24,032.96 BID Assessments-Current Year 36,909,71 $104,510.00 Chili at the Beach 24,244.43 $30,000A0 Surf City Nights 181,847,04 314,00&00 Surf City Days 12,000.00 5,000m Miracle on Main Street 1,750,00 0 Malco Maintenance 85,099,00 160,000.00 Total Revenue 36S,883.14 613,510.00 Event Expenses Chili at the Beach Chili at the Beach 0 22,000.00 Administration 106,67 0 Event Entertainment 4,850.00 0 Licenses&Permits 2,971,00 0 Marketing&Banners 450 0 Miscellaneous Event Expenses 4,831,33 0 Printing&Production 1,460,01 0 Total Chili at the Beach 14,669.01 22,000.00 Halloween Halloween 4,160.41 11,000.00 Candy 30.04 0 Entertainment 3,525.00 0 Licenses&Permits S60 0 Miscellaneous event expenses 293,15 0 Printing&Production 370.39 0 Total Halloween 8,938.99 11,000.00 Surf City Nights Cleaning 1,541,88 2,400.00 Entertainment 1,283,00 Barricades&Closures 2,396,16 7,200.00 Licenses&Permits 420 Marketing&Advertising 97.1 Miscellaneous event expenses 353.82 0 Parking 3,200,00 8,400.00 Printing& Production 59,7 Setup 21,891.31 34,020.00 Taxes 6,220.76 Total Surf City Nights 37,463.73 52,020.00 Surf City Days Administration 7,5 15,500,00 Surf City Days -304 5,000,00 Total Surf City Days -296.5 20,500.00 Miracle on Main Street Miracle on Main Street -69.42 10,000.00 Licenses&Permits 771,25 Marketing&Advertising 390.06 Miscellaneous event expenses 615.83 Total Miracle on Main Street 1,707.72 10,000.00 17 691 Statement of Income Continued from previous page Holiday Beautification Holiday Beautification 18,923,16 21,000.00 Administration 7,117.92 Total Holiday Beautification 26,041.08 21,000.00 Air Show Air Show 1,350.00 S000,00 Licenses&Permits 225 Printing&Production 31,9 Total Air Show 1,606.90 5,000.00 Malco Maintenance Malco Maintenance 0 148,000.00 Cleaning 104,834,00 Total Malco Maintenance 104,834.00 148,000.00 Other Events Licenses&Permits 20 0 Total Other Events 20 0 Total Event Expenses 194,984.93 289,520.00 Gross Profit 170,898.21 323,990.00 Operating Expenses Advertising&Marketing 3,825.17 21,000.00 Ambassador Program 3,000.00 48,000.00 Bank Charges 77.91 600 Donations 4,700.00 3,600,00 Dues&Subscriptions 3,543.86 1,000.00 Insurance 9,237.60 8,400.00 Accounting 8,017.20 7,700.00 Licenses&Fees 0 1'800.00 Meeting Expenses 254.05 3,600.00 Office Expense 1,332,40 3,000-00 Office Salaries&Wages 44,184.93 18'960,00 Salaries&Wages 0 51,996.00 Consulting 23,628.22 64,999.92 Payroll Tax Expense 3,831,90 6,720.00 Postage 32,98 a BID Member Printing 1,023.87 0 Rent 11,200.00 13'800.00 Repairs&Maintenance 168,27 500 Security 87,588.70 112,800.00 Security-VHB Ambassador 15,000,00 0 Taxes 30 0 Telephone 1,368-90 1,980.00 Total Operating Expenses 222,045.96 370,455.92 Operating Income(Loss) -51,147.75 -46,465.92 Other Income(Expenses) Interest Income 154,845 other Income 607 Other Expenses 0 -18,000-00 Total Other Income(Expenses) 761.86 -18,000.00 Net Income(Loss)Before Taxes -50,385.89 -64,465.92 Net Income(Loss) -50,385.89 -64,465.92 Source: McGinty, Knudtson, &Associates, ILLP Certified Public Accountants July 23, 2019 18 692 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Proposed Budget for 2019 - 2020 G S D 1 !"r rn v+ cn vq yr W 2 -r m n oar rL d 2 < o Fri' D 0 D ?� 'S R7 D o s nnzn o m c < o < 3 N o c N EF 0,0w n m a » ^p m n o n v t7 D o n 0 m 2 > m> Ko m m ro x '0u o m Z w m m o m e C m X 0 00000 000 � S S0S0000 aoo00 a 0 000 8 S SSSSS $ $ SSS SS $ S $ Scc SSSSS o 8 $ $ SS z GO N � N N ih ifY in to 4M1 to � � �. a 111 N N N O tt� V A N to 1-+ N O 1� m m N tJf N N� N in N U'i to x to O p O ao SSPPP 0 ° ooPvN PPP . . co 0000P P S S Oo0 0 S S S S 0 0 0 S $ $ 0 S S S $ $ $ $ ff u. ,n o w h+ to in v. to t/x r Ev 41 N O w5-� tri OP V� A C7 i',yVu t%i O,t�R Y ry to Vf to to Vs to 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ce, S S S S S $ o S 00 S S 8 S o S S o SSSSS S 8 S o 0 o g 0 00 rn n r v n v v n N meC- +` yn i-+ to m in 11Jt N to 4n A A W tJr N O Vr a � 0880 0000 � oo0 $ . 000000 000 8 o $ g $ S SS $ S $ 8 -0-0 SSS $ $ SS S 8 S $ $ S c c cl `D F+ N {If V1 � A A Q Vi N m ttf in C. $ 0 N6 L0n 0 v $ n N Ntao ntWff 00 m o 4 n l n 0 0 0 0 O 0 0 tt� O O $ 0 0 0 U'i O O O S S S S S S 8 S $ $ S S $ S S S S S $ S $ $ m � m N ilt to N in Y N V � Rt V) ram-+ u Nit+ 'O 40 J to O to p QNo V O UU p N w O m DO O O m ttr to to pAO $ W$ p pWO VO+ 0O $ 8m pA $ S PPP O P O P cn O P S O $ S to 0 0 0 S $ o S S S $ S S S 0 S $ O $ 0 0 0 $ $ o $ S 0 S $ $ $ S S S m a m , rG O N+ Sn to to N+ w N 1n N N � to N a� d to to trr in in in A to p N 80 - - - $ $ 0g00 00 $ � 080000 $ $ 00 $ 0 000 a gg �n000C, 00 0 2So P o $ 0 0 0 0 0 0 0 :GCS $`� ooa0oao $ S $ $ $ $ $ S S $ co, $ $ S S $ $ $ $ $ $ $ S S S $ $ $ $ $ $ S $ $ $ $ S S S S S 19 693 Looking Ahead. . . Key Projects for 2019-2020 • New Data Base Software- Once updated with all the current member information will be of significant tool in communicating to our members • Implementation of a new City Accounting system which will allow the BID Assessment to be included on the same invoice as the Business License • Downtown Days-An off season event planned with the BID merchants to offer discounts to citizens of Huntington Beach. • Research to propose new ambient lighting downtown to improve safety and the total quality experience of downtown at night • The HBDBID will continue to review and incorporate relevant recommendations from the 2017 IDA Report and incorporate current priorities into the development of a Strategic and Business Plan. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE NOMINATING COMMITTEE Kate Leigh, 51h & PCH, Co-Chair Steve Grabowski, The UPS Store Mike Williams, Longboards,- Co Chair Nicole Thompson, First Bank Tony Duran, EV Rideables Stephanie Wilson, Fred's & Sandy's Nicole Thompson, First Bank Stephanie Wilson, Fred's & Sandy's VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year including volunteers from the Boys & Girls Clubs of Huntington Valley, and OCC Hospitality Program, plus Dakota Winding, and Susan Welfringer. x STEVE DANIE PL The HBDBID would also like to thank Robert Koury, Dennis Gallagher, and Moe Kanoudi for their collaboration in dedicating the Fountain area in the memory of HBDBID founder, and past president, Steve Daniel of Rocky Mountain Chocolate Factory. Steve's dedication to the promise of continued improvement in the downtown area will always be remembered. We are deeply indebted to Steve and his wife, Maxine, for all they have done to improve and enhance the downtown experience. PRINTED COPIES of the Annual Report are available at the Huntington Beach Downtown Business Improvement District office, located at 315 3rd Street,Suite E, Huntington Beach, CA 92648. Electronic versions can be viewed on www.hbdowntown.com, and also requested by contacting info@hbdowntown.com or calling 714.536.8300. 20 694 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01,2018 -SEP 30, 2019 OCT 01, 2019 -SEP 30, 2020 Benefit one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses (includes Nail/Ha 1,000 sq. ft, or less $300 $200 $351 $200 1,001 to 2,500 sq.ft. $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1.001 to 2,500 sq. ft. _ $600 $400 $702 $400 2,501 to 4,999 sq, ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1,404 1,200 Services/ Office First Floor $240 $160 $281 $160 Basement, Second Floor or higher $120 $90 1,000 sq. ft, or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart/ Kiosk $60 $40 $100 $80 Banks I ATM $600 $400 $600 00 ISeasonal (open fewer than 9 months M 1 $500 $300 • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 695 Looking Ahead.. . Kee Projects for 2019-2020 • New Data Base Software-Once updated with all the current member information will be of significant tool in communicating to our members • Implementation of a new City Accounting system which will allow the BID Assessment to be included on the some invoice as the Business License • Downtown Days-An off season event planned with the BID merchants to offer discounts to citizens of Huntington Beach. • Research to propose new ambient lighting downtown to improve safety and the total quality experience of downtown at night • The HBDBID will continue to review and incorporate relevant recommendations from the 2017 IDA Report and incorporate current priorities into the development of a Strategic and Business Plan. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE NOMINATING COMMITTEE Kate Leigh, 5fh & PCH, Co-Chair Steve Grabowski, The UPS Store Mike Williams, Longboards, Co Chair Nicole Thompson, First Bank Tony Duran, EV Rideables Stephanie Wilson, Fred's &Sandy's Nicole Thompson, First Bank Stephanie Wilson, Fred's &Sandy's VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year including volunteers from the Boys &Girls Clubs of Huntington Valley, and OCC Hospitality Program, plus Dakota Winding, and Susan Welfringer. STEVE DANI PL 1� The HBDBID would also like to thank Robert Koury, Dennis Gallagher, and Moe Kanoudi for their collaboration in dedicating the Fountain area in the memory of HBDBID founder, and past president, Steve Daniel of Rocky Mountain Chocolate Factory. Steve's dedication to the promise of continued improvement in the downtown area will always be remembered. We are deeply indebted to Steve and his wife, Maxine, for all they have done to improve and enhance the downtown experience. PRINTED COPIES of the Annual Report are available at the Huntington Beach Downtown Business Improvement District office,located at 315 31d Street,Suite E, Huntington Beach, CA 92648. Electronic versions can be viewed on www.hbdowntown.com,and also requested by contacting info@hbdowntown.com or calling 714.536.8300. 20 A _ a �� - a0t� u-1 a � Ul, rn 3: c d CO a Q Ci ec(iff Dr v aaAO� � is u-1api5;10,Od EEdxlr cr Ul rig 4 Reel 1-n J ul camopun a17 mCO I s WIT LL 0 Pit > , £I #S puZ W rt a { < 4 # uy.E.l at7 m` W 0 u � � iS axial' ;,,Jr c `w w5 U ' a Ci 4 List of Businesses to be Assessed SPIRITUAL ORIGINS RIPCORD DIGITAL INC GRATER GRILLED CHEESE THE PIZZA PRESS JOLYN CLOTHING COMPANY HUNTINGTON BEACH OUTLET KENNETH BROW SALONS CHILI BEANS A STREET PARTNERS BRUXIE-GOURMET WAFFLE SANDWICHES RITTER'S STEAM KETTLE COOKING F45 TRAINING YORKTOWN STUDIO 37 SALON CRUISERS PIZZA BAR GRILL NORTH SHORE POKE BOBASAUR J &J COASTAL LENDING T R RANCH SERVICES LLC THE ICE CREAM WAY TOP HB NAILS BANZAI BOWLS THE BLOW DOWN INNOCEAN WORDWIDE AMERICAS C V S/PHARMACY MERRILEE'S INC FOREVER 21 RIP CURL SURF CENTER TAKEYA USA CORP JIMBOY'S TACOS RUBY'S SURF CITY DINER LETS GO FISHING SURF CITY STORE KITE CONNECTION JACK'S SURFBOARDS INVESTMENT BUILDERS LLC INNOCEAN WORDWIDE AMERICAS WEAVER &ASSOCIATES MCA TRADING LLC RIO MEDIA INC IPA 1031 GROUP LLC CORREA&ASSOCIATES TURN KEY HOMES SPEEDY CREDIT REPAIR INC P R TALENT CAPITAL MARKETING COMPANY 698 PERQ'S NIGHTCLUB&SPORTSBAR THE NEXT LEVEL SURF CITY EXPRESS GIFTS CENTER SOCK HARBOR WAHOO'S FISH TACO QUIKSILVER W& R STUDIOS CALIFORNIA CLOTHING MANGIAMO GELATO NEKTER JUICE BAR SMOKERZ LAND 3 SMOKE SHOP HUNTINGTON SURF &SPORT VENTEA CAFE 2ND FLOOR FAD BEACH ISLAND NAILED IT NAIL BAR F H A REVIEW ROBERT KOURY PROPERTIES MAIN STREET OPTICAL& BOUTIQUE CRABBY'S BOAT HOUSE ROCKY MOUNTAIN CHOCOLATE FACTORY HURRICANES BAR & GRILL B J'S CHICAGO PIZZERIA CHARLIE'S GYRO I H 0 P MAIN STREET HAIR COMPANY CALI SHORE STORE SURF CITY MARKET TZONE COACH'S MEDITTERANIAN GRILL AMERICAN VINTAGE BASKIN-ROBBINS#362100 SAKALSURFBOARDS HUNTINGTON BEACH BEER COMPANY THE FUNNEL HOUSE CALI CLOTHING II SALT LIFE LLC KI LLARN EY'S RICHARD HARLOW&ASSOCIATES SHARKEEZ SUGARSHACK BOGGELN.& COMPANY CPA NO KA 01 LONGBOARD RESTAURANT& PUB LUIGI'S RESTAURANT ZERO ZERO PIZZERIA H M R ARCHITECTS 699 ALOHA GRILL WELLS FARGO HOME MORTGAGE HAMLIN GOODING 221 N MAIN STREET BEACH PROPERTIES LLC TEAM DESIGN & CONSTRUCTION STARBUCKS COFFEE COMPANY#575 DOS TOROS MAILPIX INC SALON VEYSEL ZIMBABWE HB GIFTS &ACCESSORIES (CT) HOT TRENDS SUNGLASSES (CT) WAVELENGTHS RECOVERY LLC PARKING CONCEPTS INC MAIN STREET DAY SPA HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) SAFFRON CUISINE OF INDIA POSITIVE THOUGHT BRAND SUSHI ON FIRE MAIN STREET WINE COMPANY PARLOUR E LEV EN ZIMBABWE HB GIFTS &ACCESSORIES (CT) POSITIVE THOUGHT BRAND WORLD OF SOUVENIRS (CT) SHABU ON FIRE AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) ROCKIN FIGS SURF HEADQUARTERS AVILA'S EL RANCHITO H B DARE ME BIKINI MAKIN WAVES SALON HUNTINGTON BEACH REALTY HUNTINGTON BEACH BICYCLE COMPANY DIANES/ BEACH FEVER MODEL CITIZEN HUNTINGTON BEACH EASY RIDER, DANK CLOTHING 7-ELEVEN STORE#357676 THE UPS STORE#4482 COLDSTONE CREAMERY THE IRISHMAN DAIRY QUEEN T K BURGERS SUNWEST REALTY BLACK BULL CHOP HOUSE MODERN PARKING INC ANDE'S PERUVIAN ARTS &CRAFTS ANDE'S PERUVIAN ARTS& CRAFTS BLK EARTH SEA SPIRTS 700 LUNA UNITED VEGWARE PACKAGING INC GALLAGHER'S PUB &GRILL HAVAIANAS SANDALS ARMIJO ANTHONY (CT) CELLORION (CT) SURF CITY HOT DOG CO FRED'S MEXICAN CAFE PEREZ RODI GRUPO GALLEGOS PIERSIDE COMMISSARY HUNTINGTON SURF &SPORT W S L NORTH AMERICA SURF CITY EXPRESS ICECREAMTON SOFTY ICECREAM & HANDCRAFTED CHURROS SUBWAY SURFLINE CB INVESTMENTS INC PACIFIC SOTHEBY'S INTERNATIONAL REALTY ARMIJO ANTHONY(CT) SANDY'S BEACH SHACK DUKES SESSIONS WEST COAST DELI EL DON LIQUOR SHOREBREAK HOTEL LAZ PARKING CALIFORNIA LLC 2S DEGREES HB CAPITAL INVESTMENT NETWORK INC M E HELME HOUSE FURNISHING CO SURF CITY ALE HOUSE GALITZEN PROPERTIES BOW AND ARROW HAIR LOUNGE HEADLINER SAIL PROPERTIES LEE ROBINSON, CPA RMA INTERNATIONAL LANDSCAPE ARCHITECTURE SALON RETRO HAVEN OF WELLNESS COASTLINE REAL ESTATE INVESTMENTS LLC 1 LOOK VINTAGE SIGNATURE PRINTING PEDEGO HB DING DR SURFBOARD AND BIKE RENTALS A&S ACCOUNTING SOLUTIONS PETE'S MEXICAN FOOD PRISTINE MOTORSPORTS 7ni PORCELAIN SALT HAIR LOUNGE JAX BICYCLE CENTER SURF CITY CHIROPRACTIC E J I DESIGNS NEIRA DESIGNS& FIX-IT MOOD SWINGS ORANGE COUNTY BARBERS PARLOR SURF CITY SEGWAY MAILBOX STATION BOARD WEST HORN HOLISTIC ACUPUNCTURE PHOTO HOUSE INC MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON MINNOW ELEVEN AMBIT CONSULTING LLC HOWARD FISCHER DVM WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX&ACCOUNTING ARIA HOOKAH LOUNGE PERFECTED WEALTH MANAGEMENT MILK& HONEY SOLENA LANDSCAPE ATM GLOBAL INCORPORATED EIDO THE TRAINING SPOT FIRST BANK GENTLE DENTAL HUNTINGTON BEACH MONTGOMERY JEWELERS JAN'S BODHI TREE VEGETARIAN CAFE MAIN STREET CLEANERS ZEPHYR BARBERSHOP LUCY'S TAILORING &ALTERATIONS DIRTY DOG WASH MAIN STREET LIQUOR EUROPA NAIL STUDIO CUCINAALESSA HB THAI WAVE LEATHER AND LACE 0 C BARE BUNNY AESTHETICS ESTHETICS AND LASH EXTENSIONS BY HANNAH CASSANDRA CAPRI HAIR BEAUTY BUNGALOWS BY PORCELAIN BEACH WAVES SUGAR CABANA 702 ALCHEMY SALON VANILLA BLU SALON SUITE INSPIRATION COCO HONEY LASHES LOVE LOCKS KOMOREBI HAIR STUDIO SKIN REHAB CONTINENTAL CLEANERS SMILES CAFE INTEGRATIVE PAIN AND WELLNESS CLINIC MERL L FLEMING DDS DANIELJAFFE DDS BRENT 0 NICHOLS DDS DWIGHT'S BEACH CONCESSION ZACKS PIER PLAZA SANCHO'S TACOS 602 COFFEE HOUSE 7-ELEVEN STORE HUNTINGTON SURF INN KOKOMO'S SURFSIDE GRILL JACK'S BEACH CONCESSION NAUGLES WATERFRONT HILTON BEACH CABANA ZACKS TOO EV RIDEABLES LLC DUNK 57 NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC 703 2i i9 p;i' .i 2919 H-P -3 Ni1: 16 GrupoGallegos - y vlTY c G"0 ,, August 30, 2019 City Clerk of Huntington Beach 2000 Main Street Huntington Beach, CA 92648 To whom it may concern, My name is Michael Byrne and I am writing to you on behalf of Grupo Gallegos. I am in receipt of your August 20, 2019 letter regarding the proposed increase of the Downtown Business Association dues. I am filing a formal protest of the proposed year over year increase of$580.00 or 483%. We are supportive of the Business Improvement group's efforts but cannot support such a steep increase. We appreciate your consideration of our formal protest and look forward to hearing from you on a suspension and or elimination of the significant increase in annual dues. Best regards, SUPPLEMENTAL COMMUNICATION Meeting Date: gl3[12 Michael Byrne Agenda ahem No.* 0102 ( ��/— 8 � 300 Pacific Coast Highway, Ste 200 Huntington Beach, CA 92648 T: 714-794-6550 F:714-794-6420 www.LunaUnited.com 300 PACIFIC COAST HWY,SUITE 200 i r.T 714.794.6660 :: F 714.794.4420 LUN #tt^ ' it a � N VNTINGTON BEACH,CA 92648 } ff WW.LYNAUNITEO.CON f C• UNITED August 30, 2019 City Clerk of Huntington Beach 2000 Main Street Huntington Beach, CA 92648 To whom it may concern, My name is Michael Byrne and I am writing to you on behalf of Luna Production and Talent Services, Inc. I am in receipt of your August 20, 2019 letter regarding the proposed increase of the Downtown Business Association dues. I am filing a formal protest of the proposed year over year increase of$580.00 or 483%. We are supportive of the Business Improvement group's efforts but cannot support such a steep increase. We appreciate your consideration of our formal protest and look forward to hearing from you on a suspension and or elimination of the significant increase in annual dues. Best regards, pN/,-- Michael Byr CA* SUPPLEMENTAL. ;31 COMMUNICATION We"Date: Agenda Item No.,• P AM (DEL&F12-6 A&Z�AJ7) City of Huntington Beach File #: 19-837 MEETING DATE: 8/19/2019 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Dave Kiff, Interim City Manager PREPARED BY: Kellee Fritzal, Deputy Director of Economic Development Subiect: Approve Annual Report and Fiscal Year 2019-2020 Huntington Beach Downtown Business Improvement District (DTBID) Budget; adopt Resolution No. 2019-54 declaring the City's intention to levy an annual assessment for Fiscal Year 2019-2020 within the Huntington Beach Downtown Business Improvement District; and, schedule a Public Meeting for September 3, 2019, and a Public Hearing for September 16, 2019 Statement of Issue: In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District as a method of marketing the Downtown area. The State of California Parking and Business Improvement Law of 1989 requires an annual report be filled for each fiscal year, a Resolution of Intention be adopted to levy an assessment for the next fiscal year, and a public hearing date to be set. Financial Impact: No fiscal impact. Revenues and expenses are included in the City's 2019-2020 Huntington Beach Downtown Business Improvement District budget (Fund 710). The expenditures are only reimbursed based upon revenue collected. Recommended Action: A) Adopt Resolution No. 2019-54, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2019-2020 within Huntington Beach Downtown Business Improvement District," including Exhibit A - Huntington Beach Downtown Business Improvement District 2019-2020 Annual Report, Exhibit B - Boundary Map, and List of Businesses to be assessed, and Exhibit C - Types of improvements and activities proposed to be funded; and, B) Direct the City Clerk to agendize the item for the City Council's regular meeting of September 3, 2019, hold a public hearing on September 16, 2019, send copies of the Resolution of Intention, including the BID Boundary Map and assessment formula to each business to be assessed, and publish in a newspaper of general circulation. City of Huntington Beach Page 1 of 5 Printed on 8/14/2019 powcredEAf LegistarTll File #: 19-837 MEETING DATE: 8/19/2019 Alternative Action(s): Do not approve the Annual Report and Fiscal Year 2019-20 Budget and deny the Resolution. Analysis: In September 2004, the City Council approved Resolution No. 3661 establishing the Huntington Beach Downtown Business Improvement District (DTBID) to fund promotional activities benefiting all businesses within the district area. In addition, pursuant to State Law, the City Council appointed an Advisory Board for the District. The purpose of the BID Advisory Board is to make recommendations to the City Council regarding the expenditures of revenues derived from the assessments, on the classifications of businesses, and on the method of levying the assessments. The Advisory Board recommendations are then considered by the City Council at a noticed public meeting and approved or modified by the City Council. In February 2008, the City Council adopted Ordinance No. 3797, which amended Ordinance No. 3661, to change the manner in which the District's Advisory Board was selected. Following adoption of Ordinance No. 3797, the City Council approved Resolution No. 2008-04 appointing a non-profit corporation known as the Huntington Beach Downtown Business Improvement District (the "Non- Profit Corporation") to act as the Advisory Board for the District. The Non-Profit Corporation has continued to act as the Advisory Board for the District since the adoption of the Resolution. In April 2017, the City Council recommended that the DTBID retain the services of an outside, industry-specific consultant to review and evaluate the DTBID's operations and structure, and provide recommendations to improve the functionality and professionalism of an organization to the benefit of its members. The DTBID subsequently contracted with the International Downtown Association (IDA) to review the DTBID. The panel spent significant time in the Downtown area, interviewed over 55 stakeholders, and, in July 2017, produced a report detailing their observations and recommendations. Changes to the DTBID budget, organizational structure, and employee compensation were recommended. During Fiscal Year 2018-2019, the DTBID made significant improvements including changing the position of BID Manager to Executive Director and hiring one in June. The new Executive Director will oversee previous responsibilities of Manager and will also include a stronger focus on financially related tasks including forecasting, budgeting, and overall tracking of fiscal performance. The BID understands the importance of communication and marketing, and launched a new and improved hbdowntown.com website in March. The website is more visually appealing and has a number of interactive features for visitors including the ability'to locate and link directly to members of the BID. Their monthly e-newsletter continues to be a success with over 6,600 subscribers, and allows BID members the opportunity to advertise for free. The Downtown BID social media exposure continues to grow with over 10,500 Facebook fans over 300 followers on Instagram. Safety continues to be a priority for the DTBID, for its members and visitors alike. In July 2018, the City of Huntington Beach Page 2 of 5 Printed on 8/14/2019 poweredfa§,LeglstarT"' File #: 19-837 MEETING DATE: 8/19/2019 BID launched a trial program that provided daytime security patrolling to address issues such as skateboarding, and homelessness. The program was well-received and in May of 2019, the DTBID board entered into a contract with Allied Universal, which now provides daily private security. The DTBID also manages the Downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department and, as the Non-Profit Corporation, the Surf City Nights event with funds generated from event vendor and sponsor feeds. The City Council is asked to approve the 2018-2019 Annual Report and 2019-2020 Fiscal Year Budget for the DTBID, adopt a Resolution declaring the City's intent to levy an annual assessment for Fiscal Year 2019-2020 and schedule a duly noticed public hearing for September 3, 2019. Funding recommendations to the City Council are made by a ten (10) member (nine voting members, one non -voting member) Advisory Board which is elected annually by assessed members. State law requires that DTBID activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments range from $40 to $1 ,200 per annum. The BID has amended the boundary map (Exhibit B) and assessment formula (Exhibit C) from the current year. The northeast corner of Main Street and Orange Avenue (which is under construction) has been added to Zone 1 . Fees for businesses within Zone 1 under categories Retail Businesses, Restaurants, Hotels, Services/Office, and Cart/Kiosk have been increased by 17%. For businesses under the category of Services/Office that are located on the second floor, a new category has been created based on square footage. In addition, another new category, Seasonal, has been created for businesses that are open fewer than nine months per year. This category includes the beach cabanas businesses. The Board of Directors approved a Revised Reserves Operating Policy establishing guidelines for how the board can best use these resources for the benefit of business improvement in downtown. As of June 30, 2019, there is a reserve of$200,000. These funds can be used for beautification projects, security in Downtown or events. The DTBID's total operations budget now includes the operations and revenues of Surf City Nights and the Malco agreement, which previously operated under its own budget. The budget for 2019-2020 is summarized in the Annual Report with an additional line item attachments (both as Exhibit A). The summary is as follows: INCOME: 2018-2019 2019-2020 (PROPOSED) VARIANCE City of HB Maintenance $160,000 $162,000 $2,000 BID Assessments $121,460 $120,000 ($1,460) Surf City Nights $308,000 $315,000 $7000 Chili at the Beach $30,000 $30,000 $0 Surf City Days $15,000 $15,000 $0 Air Show $0 $0 $0 Halloween $0 $0 $0 Miracle on Main $0 $0 $0 City of Huntington Beach Page 3 of 5 Printed on 8/14/2019 poweredUy LegistarTM File #: 19-837 MEETING DATE: 8/19/2019 Transfer From Reserves $17,000 $66,000 $49,000 TOTAL INCOME: $651,460 $708,000 $56,540 EXPENSES: MALCO Maintenance $148,000 $150,000 $2,000 SCN Rental & Set up $34,020 $30,000 ($4,020) SCN Street Cleaning $2,400 $3,000 $600 SCN Closure $7,200 $5,000 ($2,200) SCN Parking $8,400 $9,000 $600 BID Manager $64,999.92 $0 $64,999.92 Marketing/Advertising $42,000 $17,000 ($25,000) Sponsorships/Donations $3,600 $0 ($3,600) Ambassador $48,000 $48,000 $0 Office Expense $3,000 $3,000 $0 Bank Charges $600 $600 $0 Dues & Subscriptions $1,000 $3,000 $2,000 Insurance $7,400 $7,400 $0 Accounting $6,200 $7,000 $800 License & Fees $1,800 $2,000 $200 Meeting/Training $5,000 $2,000 ($3,000) PAYROLL: Events Coordinator $51,996 $62,000 $10,004 Consulting $0 $102,000 $102,000 Admin. Asst. $18,960 $20,000 $1,040 Payroll Taxes $6,720 $7,000 $280 Workers Comp. $1,000 $1,000 $0 Payroll Expenses $1,200 $1,500 $300 Security $44,000 $128,000 $84,000 Repairs/Maintenance $500 $500 $0 Rent & Storage $13,800 $14,000 $200 Telephone $1,980 $2,000 $20 Contingency $42,000 $0 ($42,000) BID EVENTS: SCN Events $15,580 0 ($15,580) Chili at the Beach $15,000 $15,000 $0 Surf City Days $7,500 $7,500 $0 Air Show $5,000 $0 ($5,000) Halloween $7,500 $7,500 $0 Miracle on Main j$10,000 $10,000 $0 City of Huntington Beach Page 4 of 5 Printed on 8/14/2019 powered$§•!egistarT" File #: 19-837 MEETING DATE: 8/19/2019 Holiday Beautification $25,000 $25,000 $0 SCN Misc. Event $0 $18,000 $18,000 VARIANCE: $104.08 $0 ($104.08) TOTAL: j$651,355.92 j$708,000 1$54,644.08 The DTBID's projected 2019-2020 Budget has significantly increased funds for security in the Downtown Area. In addition to continuing with their annual events, Surf City Nights and participation in the Ambassador Program, the DTBID plans to pursue projects and activities that support the priorities as part of the Perception Project. The perceptions include addressing homelessness, increasing public safety, improving the parking structure, adding restrooms, increasing lighting, improving visual appeal, and informational directories. The DTBID also expects to develop a meaningful vision for the future based on the results of the IDA study, while collaborating even more closely with the City and Visit Huntington Beach to make a positive difference in the Downtown destination. As required by State law, a protest hearing must be held to provide the opportunity for those businesses affected to voice their protest or submit their protest in writing. The Resolution of Intention sets this public protest hearing for September 3, 2019. At that time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the DTBID. The City Council also as the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. If written protests are received from affected businesses owners totaling 50% or more of assessment value, no further proceedings to continue the Business Improvement District can be considered for a period of one (1) year. Environmental Status: None Applicable Strategic Plan Goal: Strengthen long-term financial and economic sustainability Attachment(s): 1. Resolution No. 2019-54 "A Resolution of the City Council of the City of Huntington Beach declaring the City's attention to level annual assessment for Fiscal Year 2019-2020 within the Huntington Beach Downtown Business Improvement District" 2. Exhibit A - Huntington Beach Downtown Business Improvement District 2018-2019 Annual Report 3. Exhibit B - Boundary Map 4. Exhibit B - List of businesses to be assessed 5. Exhibit B - Assessment Schedule 2019-202 6. Exhibit C - Types of improvements and activities proposed to be funded City of Huntington Beach Page 5 of 5 Printed on 8/14/2019 powered,Leg Stamm RESOLUTION NO. 2019-54 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2019-2020 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2016-2017 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2019-2020" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2019-2020 and a description of the improvements and activities to be provided for Fiscal Year 2019- 2020. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2019-2020 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area 19-7864/210180 1 Resolution No. 2019-54 are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 16, 2019, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. 19-7864/210180 2 Resolution No. 2019-54 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 19th day of August , 2019. Mayor REVIEWED AND APPROVED: APPROVED AS ORM: City Manager City Attorney 19-7864/210180 3 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT OCTOBER 1 , 2018 - SEPTEMBER 30, 2019 MISSION The Huntington Beach Downtown Business Improvement District is an organization, - comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and specific events. ABOUT The Huntington Beach Downtown Business Improvement District (HBDBID) is an organization formed in 2004 by the City Council at the request of the businesses within the downtown area. The purpose of the Business Improvement District is to fund and promote activities which benefit businesses located and operating in the HBDBID assessment zone within the City of Huntington Beach. The businesses within the boundaries are assessed an annual HBDBID fee based on their size, location and business type. The HBDBID Board of Directors are selected through an election process by the stakeholders located within the Downtown Business District boundaries. The Directors act as an Advisory Board, making recommendations to the City Council on the expenditures of revenues derived from the assessments to strengthen, improve and enhance the experience of those visiting and doing business within the HBDBID boundaries. r 1 73 2018 - 2019 HBDBID BOARD OF DIRECTORS "Great things in business are never done by one person."-Steve Jobs EXECUTIVE BOARD: President: DAVE SHENKMAN Vice President: BRETT BARNES Kite Connection Duke's Huntington Beach Secretary: MOE KANOUDI Treasurer: KATE LEIGH Main Street Eyeware & Boutique A Street Partners, 5th & PCH Past President: MATT PETERSON Legend's Surf City DIRECTORS: MURATA "COACH" KOC MIKE WILLIAMS Coach's Mediterranean Grill The Longboard Restaurant & Pub DANNY OTHMAN SUSIE WORTHY 602 Caf6 ME Helme Antiques MICHELLE VESPE Healing Beauty STAFF: Interim HBDBID Executive Director JOHN GILBERT Surf City Nights & Event Coordinator DARCI HENDERSON Administrative Assistant FAITH WOMACK Downtown Huntington Beach is the beating heart of our community. Nearly 40% of our businesses have been serving customers for over ten years! QUICK GLANCE: The HBDBID exists to YEARS IN BUSINESS IN positively affect the business climate in the downtown district. DOWNTOWN Duke's Huntington Beach celebrated its 20'h Anniversary in October 2018. In fact, 30+Years 42 businesses have been serving downtown customers for well over 20 years. r i4 �r 4 20-30 Years Here is a quick glance of the Years in J Business for our downtown business ` = ro members: s0. 14 members in business downtown ii for over 30 years = 5% 28 for 20-30 years = 11% 10-20 59 for 10-20 years = 22% 57 for 5-10 years = 23% 102 for 1- 5 years = 39% 2 74 HIGHLIGHTS 2018 - 2019 In the 2018-2019 year, The HBDBID launched a new website, increased security, and designated community dollar support to the HB International Surfing Museum, HB Art Center, and HB Children's Library. Currently, BID Management is ready to implement a new software program to improve communication, maintenance of member information, and records or other relevant requests from business members. Around town, owners for both commercial and residential made important investments in � ��� ' properties p ��ih� the downtown district. Compass Realty moved into k` new luxury offices in the re-purposed, renovated building at 301 Olive Street (Former site of 24 hour Fitness) ,. Ruby's redesigned their stunning : oceanfront upstairs dining to add a tropical getaway destination I location for downtown. "Jan & Dean's Tiki's Lounge" and Mangiamo Gelato returned to the ` renovated building at 126 Main Street. s e We are excited for the new construction at 401 Main Street, ' s bringing future retail and office opportunities to the downtown district. In 2018-2019, we welcomed new wayfinding from Visit HB, and improved public restrooms from the City. Ind Surfing Museum This annual report highlights the 2018-2019 HBDBID's 2 minutes efforts to positively impact the business district in Post .. accordance to its mission related to the marketing, 2 minutes r � safety, maintenance, tourism, parking, and specific events. Additionally, the report provides relevant financial information and addresses current priorities. 3 75 MARKETING & ADVERTISING FOR THE DOWNTOWN BUSINESS DISTRICT A new and improved HBDOWNTOWN.COM WEBSITE launched in March 2019. We are finishing the few final pages, and are ;tunrington Beset,Downtown sly Directon, pleased with the updated design W,;I,n,-2>0I'!."ba:, „�,zzz.,r 1.ehain s� ,.,­, ,,wnurv,.nH „q ,,,B.a .,r,,,�d - ,eef—,, h, of this important marketing tool. °f,,,.IL One of the best improvements is the friendly interface with our FRI, member directory, improving the ability of our visitors to locate and link directly to our member businesses. E-NEWSLETTERS CONTINUE TO BE A BARS AND RESTAURANTS RETAIL AND RENTALS SERVICES WELL-RECEIVED MARKETING TOOL k h b d, „r ft k h h P, }n t hI �,� .hu« E esl onals i FOR BUILDING A POSITIVE IMAGE and na;,k ,iuu��nd tui.0 �cfic \i.e"xu -Y'm,� fshi„r vte. OF HUNTINGTON BEACH DOWNTOWN. We currently reach over 6600 subscribers with monthly newsletters. Our HBDBID members enjoy the benefit of advertising in this newsletter for FREE. Plus, we use this tool to share relevant special announcements for our community. We continue to grow our social media influence by reaching over 10,500 FACEBOOK fans and growing our INSTAGRAM, reach to nearly 3000 followers. We actively follow our business members on social media, increasing their reach by sharing on our platforms. YouOnce a year our community a ` '"ow-. THE BASH01 Li ar-qlftta�bythe HS AAh of My I Facebook.com/hbdowntown I Twitter.com/hbdowntownusa Intagram.com/hbdowntownusa I YouTube.com/hbdowntown .". =f}k,wls efklfi Litfuy ,NI.*a>�L,R it FtKW Food coeuaun + and Fun ,w mare may ramify ErrvkT ,Twa r r 1 ROM" Ch Lyn~ log m tiff� S�g, I 5th Street V411 close nyRSC for this one-of-a-kind PC H 6- block party. 4 76 SAFETY Ever since its conception, the HBDBID has been deeply committed to ensuring that the downtown district is safe and welcoming. In July 2014, the HBDBID partnered with Visit Huntington Beach to provide Ambassador ® VISITOR INFO //J4 service 365 days a year. Ambassadors answer visitor questions and act as eyes and ears to improve public safety. In addition to daytime Ambassadors, HBDBID helps to fund evening Ambassadors for our i popular Thursday - Saturday late night crowds. r In July 2018, the HBDBID launched a trial program to provide daytime security patrols. With uniformed security personnel supplementing the presence of Ambassadors, the downtown district manages public safety concerns such as skateboarding, homeless, individuals possibly disturbing the peace, and more. The trial program was well-received. In May 2019 the HBDBID board entered into a contract with Allied Universal, to provide private security daily for our destination. The HBDBID has invested over $100K annually to R g. 1 E D maintaining this vital program. U N IV E RSAL -_There for you. By working closely with law enforcements in their efforts to monitor and manage homelessness activity in downtown we ensure the safety of our customers and guests while giving our businesses the opportunity to succeed. Monday, The HBDBID continues to advocate for appropriate May 6,2019 police coverage and meet regularly to discuss ways 6pm-Spas . the HBDBID can assist in improving safety. Wig- 120 Sth St., Huntington Beach d k JOIN YOUR NEIGHBORS&POLICE OFFICERS FOR COFFEE& CONVERSATION! rb...w a a......w:.ate..m.a ...u...,.a.. Huntington Beach Police Department 5 77 MAINTENANCE & BEAUTIFICATION The HBDBID and City of Huntington Beach work together through a MOU currently authorizing $160,000 annually for sidewalk cleaning in .HB Downtown. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. Day Porters maintain cleanliness in most downtown areas, except for private buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor k ; graffiti removal, dusting storefront sills and gum removal. Steam / Power Washing is a critical element in our maintenance program which includes steam cleaning of sidewalks throughout the downtown district, including alleys and gutters,with service increased during the busy summer months. For nearly 15 years, the HBDBID has provided a tremendous service to our destination by managing this contract and ensuring that downtown is clean and welcoming. g HBDBID staff communicates with the City Public Works Department to keep on top of any issues as they arise. In 2018-2019 the HBDBID funded $10,000 to upgrade planter boxes, providing an inviting place for our visitors to rest along Main Street, enjoying an ice cream, people watching, or waiting while friends and family stroll in and out of one of our shops. PARKING Parking accessibility, availability, and the overall cleanliness and safety of the city parking lot is a key component of the visitor experience to HB Downtown. CONVENIENT PARKING and PUBLIC RESTROOMS is an ongoing concern for the HBDBID. In recent years, the city refreshed the paint and improved the lighting in the parking structure. Residents and visitors alike can visit the downtown district by riding the FREE Surf City Shuttle, provided by Visit HB — during summer weekends. OSHUTTLE 6 78 TOURISMis a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. This quick glance of a recent page on Trip Advisor shows where visitors are traveling from and what they are saying about us: Old Fashioned downtown Friendly merchants with a feeling of a small town_Nice place to stroll up and dawn the street with your dog- tangopohnDalEas Dallas,Texas Date of experience:July 2019 [;783 1$1439 Or Thank sangojohnDallas C qK-X- a(a) Reviewed 2 We io;ago ❑na mol:nle Great place to shop and eat A very walkable venue with nearby parking.Lots of places to eat and drink,Many surf shops bw,,,a and tun stores Coffee shops and bars are plentiful. rn laawlant-Fwrwa Date of experience:June 2019 350 eta 13 rta Thank donna P8 r Als @ 01 e e Relleoed 3 weeks ago jTJR Bustling part of town Shops..restaurants,convenience and the beach,what more could you ask for?It was wonderful and FUN! L40LK rgs Austin.Texas Date of experience:June 2019 Z175 Ply 35 r;r Thani<LittteKi'xg^, � Traveler Overview What travelers are saying a5 726 reviews 99 Duke's Barefoot Bar,on the beach at Main Street and Fier Plaza.has AMAZING EXcellent goommom 57°m hamburgersM Take a walk on the pier and enjoy Very good 2® the sunset with a nice l&wm coffee, cocoa or hot Average 9% tea on a chilly winter everting.or enjo... Poor l 1 11 s 1110 Love it that they had a fanners market going on Terrible i I% certainly afternoons of the week and they have Peruvian ceviche; Peruvian papas relents..goon LOCAL WEATHER Mexican tamales&another Latin America food Powered by Weather Underground F° Cl- vendors..we took a taxi... 720 " 750600 ° 0 99 There are booths that sell a wide variety of things from week to week such as je�,relry and art, Jul Aug Sep Musicians perform during the Tuesday nijDht festival. Downtown Huntington Beach loves mixing locals with tourists, reinforcing Huntington Beach as a premier Southern California tourist destination. The uniqueness of our downtown district plays a critical role in why business and leisure travelers alike chose to stay at one of our Oceanfront hotels or resorts. With over 1,400 oceanfront guestrooms in the area, we recognize our responsibility to ensure guest satisfaction, and build a return customer base. 7 79 BID SIGNATURE EVENTS SURF CITY NIGHTS Each Signature Event is designed to bring locals and visitors to our downtown destination. For our residents, these events provide an important sense of community pride, adding value to our city and positively impact the quality of life for those who live here. For our '# hotel guests and other visitors, these special events add to the attraction and uniqueness of our "Nothing Else Like It!" destination, creating memorable experiences for everyone. HBDBID'S success with Surf City Nights makes it possible to bring other special events to downtown throughout the year. Surf City Nights - Weekly Street Fair & Certified Farmers' Market 114 42--_ Since the Business Improvement District first created Surf City Nights as a year round event in 2007, this signature event has established itself as the largest year-round weekly festival in Southern California. SURF CITY NIGHTS A features over 90 unique I-a-UNMIG!"N BEACH ry vendors, stretching upOPEN ROUSEPUBUCWORKS . the first three blocks of �Downtown@SurfCityNights Tuesday,May 21,2019 • Main Street. SPmto9pm Gelebta National Public W d.Moak _ k In addition to providing May Ma,"19 significant funds, and FREEbit; FUN increasing visitors to the EgLdp-Delays downtown destination —, SWf0WTaPmngCW*W weekly. Surf City nights provides booth space for city services, local non-profit groups, a venue for youth and local entertainers, and an Information Booth to help guide visitors let. and promote upcoming downtown events. 8 80 BID SIGNATURE EVENT t HALLOWEENFEST g v" It was another memorable event, as we welcomed record numbers of trick-or-treaters to a safe and friendly downtown experience. The Kids & Canine Costume Contest on 51h & PCH provided the perfect setting for hundreds of participants and spectators. FREE CANDY plus free attractions on Main Street such as inflatables, bounce houses, slides, games, and reptile zoo added to the family fun memories. Families also loved visiting with our Police, Fire & Marine Safety along with our Park& Recreation staff crafts table. This special event helps define downtown as a fun family destination. visit HBDowntown.com to see the dozens more smile-making memories. k G _ ^i s ,q 9, o �g � 3 9 81 BID SIGNATURE EVENT MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree Lighting Ceremony has grown into a e, wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the businesses in downtown to provide a place for families to gather during the season. We are proud to be the place where families and friends gather to make memories and experience a r1 sense of pride in their city. With a sparkling new tree - over the fountain, HB r r Downtown kicked off the , ` winter holiday season with an afternoon full of free . z entertainment, including a visit from both the Grinch and Santa Claus. Holiday entertainment was provided by local dancers and musicians, mostly youth groups. Plus, the HBDBID e invited the City's Park 8 Recreation Department - and the HB Youth Shelter to participate. l The HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, giving hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing more locals to downtown during the off-season. HALLOWEENFEST MIRACLE ON MAIN ST. TREE LIGHTING represent two of the biggest events the business district presents, which are one-hundred percent about "giving back to the community." 10 82 CHILI AT THE BEACH JUNE 2019 This Chili and Salsa Tasting " Competition event gets hotter Y. every year! This is one of HBDBID's largest events. Main Street filled with both returning and first-timer participants and guests. In between ,€* samples of chili and salsa, the public enjoyed all-day music on two stages, a variety of unique vendors, and the company of friends and family. Kids' events were held on 5rh and PCH. This annual event, held the Saturday before Father's Day, is a benefit for the Boys & Girls Clubs of Huntington Valley. -�-- The r LON ti D*.ft, IV �.0 SURF CITY DAYS SEPTEMBER 2018 Surf City Days is an event designed for locals to the With a locals-only surfing contest, CBVA Volleyball q, . Tournament, HSS/Surfline Demo Days, HB Cult Old Skool Skate, Kowabunga Van Klan Vintage VW Bus Show, and Surfin' Sundays + concert, 2018 was another stellar event for y - the community. f � = We are in the process of planning an even bigger event for September 2019, when we combine Surf City Days with the He'e Nalu Aloha Pier Festival. By celebrating the spirit and culture of the South Pacific, we are excited to be building a weekend of entertainment and fun for families - both locally and from all over Southern ' California. li aa a d s s sit 6 11 83 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS The HBDBID uses social media to support other downtown A events that draw visitors into the HBDBID stakeholder's businesses. Whether the streets are filling with locals for our a4s � popular annual Senior Saturday at the Pier, or over-flowing ' with visitors from all over for Vans US Open of Surfing or the Great Pacific Airshow, the HBDBID office works non-stop to promote these events, inviting guests to visit our businesses, and planning r additional maintenance and safety services. For the 2018 Great Pacific Airshow, the HBDBID provided hours of FREE r Valet Bike Parking. We z r are currently working with the promoter to determine how the downtown district will participate in 2019. We are proud to be the 1 -- center location of the most exciting Southern f California events. 't I� 3J a _Ii ���� j ' W°� Olt � m 5th & PCH activated more than a dozen special events, with the goal of bringing more shoppers, more diners, and more new and repeat visitors to downtown Huntington Beach. Events in collaboration with the HBDBID included: Surf City Days - Old Skool Skate, HalloweenFest - Costume Contest and Chili at the Beach - Kids Center. In addition, 5th & PCH presented their own special community events increasing consumer traffic to downtown: The 5th & PCH 4th of July Float carried Miss HB and her court, and was featured on CNN's 4th of July coverage. _ 5r" & PCH was also the TOP SPONSOR for the 2018 Great Pacific Air Show, in addition to other community events throughout the year. 12 84 BID ASSESSMENTS �., 1 r � o a * �¢troi A YPauni�o n ,rr ii 2 M Y PQ AV 3a A, # 5t t., m BCM:.. Hfeiq»95i.t ' thwintl?ir �' a Q5( Z'4Ax Ct. MOOiYtnt,9t Cir a � c F 5i S abtnt:��Y _ N s C §�i_ Huntington Beach Downtown Business Intproveuzent District Boundaries and Benefit Zones I&2 w ' 2018-2019 BID ASSESSMENTS In October of 2018 the Assessment Zones were changed which resulted in a substantial number of businesses seceeding from the HBDBID. BENEFIT ZONE 1 BENEFIT ZONE 2 170 MEMBERS 90 MEMBERS ®54 Retail ■45 Service/Office !49 Retail ■34 Service/Office 14 Restaurants ■2 Misc 51 Restaurants ■20 Misc idh 13 85 Retail and Restaurant businesses make up over 61% of the HBDBID membership and contribute over 84% of the dues. These visitor-serving businesses are important to our total membership, representing the heartbeat of our Downtown success and experience. PERCENT OF BID PERCENT OF ASSESSMENT MEMBERS BY CATEGORY CONTRIBUTION 2018-2019 2018-2019 94 Retail ■79 Service/Office *94 Retail ■79 Service/Office a 65 Restaurants n 22 Misc 65 Restaurants ■22 Misc _ha n l u 2018 -2019 ZONE ASSESMENTS CATEGORY ZONE ' I I ZONE 2 TOTALS CART/KIOSK 17 $ 1,020.00 0 $ 17 $ 1,020.00 '. HOTELS 1 $ 1,200.00 1 $ 400.00 2 $ 1,600.00 BANKS/ATM 2 $ 1,200.00 1 $ 400.00 3 $ 1,600,00 20 $ 3,420.00 2 $ 800.00 22 $ 4,220.00 1ST FLOOR 11 $2,640.00 21 $3,360.00 32 $6,000,00 11 $2,640.00 21 $3,360.00 32 $6,000.00 BASE 2ND FLOOR 34 $4,080.00 13 $1,170.00 47 $5,250.00 34 $4,080.00 13 $1,170.00 47 $ 5,250.00 '- 1000 SQ FT OR LESS RETAIL 23 $6,900.00 29 $5,900.00 52 $12,800.00 RESTAURANTS 9 $2,700.00 3 $600.00 12 $3,300.00 '- 32 $9,600.00 32 $6,500.00 64 $16,100.00 1001-2500 SQ FT RETAIL 21 $12,600.00 9 $3,600.00 30 $16,200.00 RESTAURANTS 20 $12,000.00 6 $2,400.00 26 $14,400.00 41 $24,600.00 15 $6,000.00 56 $30,600.00 2501-4999 SO FT RETAIL 5 $4,200.00 0 5 $4,200.00 RESTAURANTS 17 $15,300.00 2 $1,200.00 19 $16,500.00 22 $19,500.00 2 $1,200.00 24 $20,700.00 f 5000 SQ FT OR MORE RETAIL 5 $6,000.00 2 $1,800.00 7 $7,800.00 RESTAURANTS 5 $6,000.00 3 $2,700.00 8 $8,700.00 =: 10 $12,000.00 5 $4,500.00 15 $16,500.00 170 $76,840.00 90 $23,530.00 260 $99,370.00 MISCELLANEOUS 20 $3,420.00 2 $800.00 22 $4,220.00 OFFICES 45 $6,720.00 34 $4,530.00 79 $11,250.00 RETAIL 54 $29,700.00 40 $11,300.00 94 $41,000.00 RESTAURANTS 51 $36,000.00 14 $6,900.00 65 $42,900.00 TOTAL 170 $75,840.00 90 $23,530.00 260 $99,370.00 '- 14 86 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01, 2018-SEP 30,2019 OCT 01, 2019 -SEP 30, 2020 Benefit one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses (includes Nail / Ha 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq.ft, $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2,500 sq. ft. $600 $400 $702 $400 2,501 to 4,999 sq, ft., $900 $600 $1,053 $600 5,000 sq, ft. or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1;404 1,200 Services/ Office First Floor $240 $160 $281 $160 Basement, Second Floor or higher $120 $90 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft, $300 $150 5,000 sq. ft. or more $700 $350 Cart/Kiosk $60 $40 $100 $80 Banks/ATM $600 $400 $600 $400 ISeasonal open fewer than 9 monthsl E $500 $300 • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 87 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Statement of Assets, Liabilities, and Equity Modified Cash Basis - As of June 30, 2019 Assets Current Assets First Bank-Checking 35,286.74 First Bank- MM Account 200,155.43 First Bank- Maintenance Account 3,838.16 First Bank-Surf City Nights 1,557.50 Prepaid Rent 500.00 Total Current Assets 241,337.83 Property and Equipment Machinery & Equipment 6,691.08 Computers 1,306.31 Less Accumulated Depreciation (4,247.39) Net Property and Equipment 3,750.00 Total Assets 245,087.83 Liabilities and Net Assets Current Liabilities Accrued Payroll (185.14) Payroll Taxes Payable (853.29) Total Current Liabilities (1,038.43) Long-Term Liabilities Total Long-Term Liabilities 0.00 Total Liabilities (1,038.43) Net Assets Retained Earnings 246,126.26 Total Net Assets 246,126.26 Total Liabilities and Net Assets 245,087.83 Source: McGinty, Knucltson, &Associates, LLP I Certified Public Accountants July 23, 2019 16 88 HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2018—2019 Statement of Income— Modified Cash Basis Actual vs. Budget 9 Months Ended 30-Jun-19 Annual Revenue Actual Budget BID Assessments-Prior Year 24,032.96 BID Assessments-Current Year 36,909.71 $104,510.00 Chili at the Beach 24,244.43 $30,000.00 Surf City Nights 181,847.04 314,000.00 Surf City Days 12,000.00 5,000.00 Miracle on Main Street 1,750.00 0 Malco Maintenance 85,099,00 160,000.00 Total Revenue 365,883.14 613,510.00 Event Expenses Chili at the Beach Chili at the Beach 0 22,000.00 Administration 106.67 0 Event Entertainment 4,850.00 0 Licenses&Permits 2,971.00 0 Marketing&Banners 450 0 Miscellaneous Event Expenses 4,831.33 0 Printing&Production 1,460,01 0 Total Chili at the Beach 14,669.01 22,000.00 Halloween Halloween 4,160.41 11,000.00 Candy 30.04 0 Entertainment 3,525.00 0 Licenses&Permits 560 0 Miscellaneous event expenses 293,15 0 Printing&Production 370.39 0 Total Halloween 8,938.99 11,000.00 Surf City Nights Cleaning 1,541,88 2,400,00 Entertainment 1,283.00 Barricades&Closures 2,396,16 7,200,00 Licenses&Permits 420 Marketing&Advertising 97.1 Miscellaneous event expenses 353.82 0 Parking 3,200.00 8,400.00 Printing&Production 59.7 Setup 21,891.31 34,020.00 Taxes 6,220.76 Total Surf City Nights 37,463.73 52,020.00 Surf City Days Administration 7,5 15,500.00 Surf City Days -304 5,000.00 Total Surf City Days -296.5 20,500.00 Miracle on Main Street Miracle on Main Street -69.42 10,000.00 Licenses&Permits 771.25 Marketing&Advertising 390.06 Miscellaneous event expenses 615.83 Total Miracle on Main Street 1,707.72 10,000.00 17 89 Statement of Income Continued from previous page Holiday Beautification Holiday Beautification 18,923A6 21,000.00 Administration 7,117,92 Total Holiday Beautification 26,041.08 21,000.00 Air Show Air Show 1,350.00 5,000,00 Licenses&Permits 225 Printing&Production 31.9 Total Air Show 1,606.90 5,000.00 Masco Maintenance Masco Maintenance 0 148,000,00 Cleaning 104,834.00 Total Masco Maintenance 104,834-00 148,000.00 Other Events Licenses&Permits 20 0 Total Other Events 20 0 Total Event Expenses 194,984.93 289,520.00 Gross Profit 170,898.21 323,990.00 Operating Expenses Advertising&Marketing 3,825.17 21,000.00 Ambassador Program 3,000.00 48,000.00 Bank Charges 77.91 600 Donations 4,700.00 3,600,00 Dues&Subscriptions 3,543.86 1,000.00 Insurance 9,237.60 8,400.00 Accounti ng 8,017.20 7,700.00 Licenses&Fees 0 1,800.00 Meeting Expenses 254.05 3,600.00 Office Expense 1,332.40 3,000.00 Office Salaries&Wages 44,184.93 18,960,00 Salaries&Wages O 51,996,00 Consulting 23,628.22 64,999.92 Payroll Tax Expense 3,831.90 6,720.00 Postage 32.98 0 BID Member Printing 1,023,87 0 Rent 11,200.00 13,800.00 Repairs&Maintenance 168.27 500 Security 87,588.70 112,800.00 Security-VHB Ambassador 15,000.00 0 Taxes 30 0 Telephone 1,368.90 1,980.00 Total Operating Expenses 222,045.96 370,455.92 Operating Income(Loss) -51,147.75 -46,465.92 Other income(Expenses) Interest Income 1.54.86 Other Income 607 Other Expenses 0 -18,000.00 Total Other Income(Expenses) 761.86 -18,000.00 Net Income(Loss)Before Taxes -50,385.89 -64,465.92 Net Income(Loss) -50,385.89 -64,465.92 Source: McGinty, Knudtson, &Associates, LLP Certified Public Accountants July 23, 2019 18 90 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT Proposed Budget for 2019 - 2020 n y : m a - oDc5 O O 'A m D r z Z Z Z D 0. 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Key Projects for 2019-2020 • New Data Base Software - Once updated with all the current member information will be of significant tool in communicating to our members • Implementation of a new City Accounting system which will allow the BID Assessment to be included on the same invoice as the Business License • Downtown Days -An off season event planned with the BID merchants to offer discounts to citizens of Huntington Beach. • Research to propose new ambient lighting downtown to improve safety and the total quality experience of downtown at night • The HBDBID will continue to review and incorporate relevant recommendations from the 2017 IDA Report and incorporate current priorities into the development of a Strategic and Business Plan. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE NOMINATING COMMITTEE Kate Leigh, 5rh & PCH, Co-Chair Steve Grabowski, The UPS Store Mike Williams, Longboards,- Co Chair Nicole Thompson, First Bank Tony Duran, EV Rideables Stephanie Wilson, Fred's & Sandy's Nicole Thompson, First Bank Stephanie Wilson, Fred's & Sandy's VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year including volunteers from the Boys & Girls Clubs of Huntington Valley, and OCC Hospitality Program, plus Dakota Winding, and Susan Welfringer. musri��diiioim�1;1�II �"—!�III S"I"E'VE DANIEL PL �I The HBDBID would also like to thank Robert Koury, Dennis Gallagher, and Moe Kanoudi for their collaboration in dedicating the Fountain area in the memory of HBDBID founder, and past president, Steve Daniel of Rocky Mountain Chocolate Factory. Steve's dedication to the promise of continued improvement in the downtown area will always be remembered. We are deeply indebted to Steve and his wife, Maxine, for all they have done to improve and enhance the downtown experience. PRINTED COPIES of the Annual Report are available at the Huntington Beach Downtown Business Improvement District office, located at 315 3rd Street,Suite E, Huntington Beach, CA 92648. Electronic versions can be viewed on www.hbdowntown.com, and also requested by contacting info@hbdowntown.com or calling 714.536.8300. 20 92 Pstp8 ma _. eta sj�)ieaJ9 = c u7 F u rn ri ty a ylesu� Z c`r ` fififDr u Ea AO3 a u pisloOd � EkdICir V o � q CC) v IS PJti is Pub LU s a is Ist E IS W w `I l t tuq LL is = 14 e,, �r• r � V h a 4b + r' 4b sor.�-Tsa•J ,,Zo/9- - �X4ZrA-7' List of Businesses to be Assessed SPIRITUAL ORIGINS RIPCORD DIGITAL INC GRATER GRILLED CHEESE THE PIZZA PRESS JOLYN CLOTHING COMPANY HUNTINGTON BEACH OUTLET KENNETH BROW SALONS CHILI BEANS A STREET PARTNERS BRUXIE - GOURMET WAFFLE SANDWICHES RITTER'S STEAM KETTLE COOKING F45 TRAINING YORKTOWN STUDIO 37 SALON CRUISERS PIZZA BAR GRILL NORTH SHORE POKE BOBASAUR J &J COASTAL LENDING T R RANCH SERVICES LLC THE ICE CREAM WAY TOP HB NAILS BANZAI BOWLS THE BLOW DOWN INNOCEAN WORDWIDE AMERICAS C V S/ PHARMACY MERRILEE'S INC FOREVER 21 RIP CURL SURF CENTER TAKEYA USA CORP JIMBOY'S TACOS RUBY'S SURF CITY DINER LETS GO FISHING SURF CITY STORE KITE CONNECTION JACK'S SURFBOARDS INVESTMENT BUILDERS LLC INNOCEAN WORDWIDE AMERICAS WEAVER &ASSOCIATES MCA TRADING LLC RIO MEDIA INC IPA 1031 GROUP LLC CORREA&ASSOCIATES TURN KEY HOMES SPEEDY CREDIT REPAIR INC P R TALENT CAPITAL MARKETING COMPANY 94 PERQ'S NIGHTCLUB&SPORTSBAR THE NEXT LEVEL SURF CITY EXPRESS GIFTS CENTER SOCK HARBOR WAHOO'S FISH TACO QUIKSILVER W & R STUDIOS CALIFORNIA CLOTHING MANGIAMO GELATO NEKTER JUICE BAR SMOKERZ LAND 3 SMOKE SHOP HUNTINGTON SURF &SPORT VENTEA CAFE 2ND FLOOR FAD BEACH ISLAND NAILED IT NAIL BAR F H A REVIEW ROBERT KOURY PROPERTIES MAIN STREET OPTICAL& BOUTIQUE CRABBY'S BOAT HOUSE ROCKY MOUNTAIN CHOCOLATE FACTORY HURRICANES BAR & GRILL B J'S CHICAGO PIZZERIA CHARLIE'S GYRO I H 0 P MAIN STREET HAIR COMPANY CALI SHORE STORE SURF CITY MARKET TZONE COACH'S MEDITTERANIAN GRILL AMERICAN VINTAGE BASKIN-ROBBINS#362100 SAKAL SURFBOARDS HUNTINGTON BEACH BEER COMPANY THE FUNNEL HOUSE CALI CLOTHING II SALT LIFE LLC KI LLARN EY'S RICHARD HARLOW&ASSOCIATES SHARKEEZ SUGAR SHACK BOGGELN &COMPANY CPA NO KA OI LONGBOARD RESTAURANT& PUB LUIGI'S RESTAURANT ZERO ZERO PIZZERIA H M R ARCHITECTS 95 ALOHA GRILL WELLS FARGO HOME MORTGAGE HAMLIN GOODING 221 N MAIN STREET BEACH PROPERTIES LLC TEAM DESIGN & CONSTRUCTION STARBUCKS COFFEE COMPANY#575 DOS TOROS MAILPIX INC SALON VEYSEL ZIMBABWE HB GIFTS &ACCESSORIES (CT) HOT TRENDS SUNGLASSES (CT) WAVELENGTHS RECOVERY LLC PARKING CONCEPTS INC MAIN STREET DAY SPA HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) SAFFRON CUISINE OF INDIA POSITIVE THOUGHT BRAND SUSHI ON FIRE MAIN STREET WINE COMPANY PARLOUR E LEV EN ZIMBABWE HB GIFTS&ACCESSORIES (CT) POSITIVE THOUGHT BRAND WORLD OF SOUVENIRS (CT) SHABU ON FIRE AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) ROCKIN FIGS SURF HEADQUARTERS AVILA'S EL RANCHITO H B DARE ME BIKINI MAKIN WAVES SALON HUNTINGTON BEACH REALTY HUNTINGTON BEACH BICYCLE COMPANY DIANES/ BEACH FEVER MODEL CITIZEN HUNTINGTON BEACH EASY RIDER, DANK CLOTHING 7-ELEVEN STORE#35767B THE UPS STORE#4482 COLDSTONE CREAMERY THE IRISHMAN DAIRY QUEEN T K BURGERS SUNWEST REALTY BLACK BULL CHOP HOUSE MODERN PARKING INC ANDE'S PERUVIAN ARTS &CRAFTS ANDE'S PERUVIAN ARTS &CRAFTS BLK EARTH SEA SPIRTS 96 LUNA UNITED VEGWARE PACKAGING INC GALLAGHER'S PUB & GRILL HAVAIANAS SANDALS ARMIJO ANTHONY(CT) CELLORION (CT) SURF CITY HOT DOG CO FRED'S MEXICAN CAFE PEREZ ROD[ GRUPO GALLEGOS PIERSIDE COMMISSARY HUNTINGTON SURF & SPORT W S L NORTH AMERICA SURF CITY EXPRESS ICECREAMTON SOFTY ICECREAM & HANDCRAFTED CHURROS SUBWAY SURFLINE CB INVESTMENTS INC PACIFIC SOTHEBY'S INTERNATIONAL REALTY ARMIJO ANTHONY(CT) SANDY'S BEACH SHACK DUKES SESSIONS WEST COAST DELI EL DON LIQUOR SHOREBREAK HOTEL LAZ PARKING CALIFORNIA LLC 25 DEGREES HB CAPITAL INVESTMENT NETWORK INC M E HELME HOUSE FURNISHING CO SURF CITY ALE HOUSE GALITZEN PROPERTIES BOW AND ARROW HAIR LOUNGE HEADLINER SAIL PROPERTIES LEE ROBINSON, CPA RMA INTERNATIONAL LANDSCAPE ARCHITECTURE SALON RETRO HAVEN OF WELLNESS COASTLINE REAL ESTATE INVESTMENTS LLC 1 LOOK VINTAGE SIGNATURE PRINTING PEDEGO HB DING DR SURFBOARD AND BIKE RENTALS A&S ACCOUNTING SOLUTIONS PETE'S MEXICAN FOOD PRISTINE MOTORSPORTS 97 PORCELAIN SALT HAIR LOUNGE JAX BICYCLE CENTER SURF CITY CHIROPRACTIC E J I DESIGNS NEIRA DESIGNS& FIX-IT MOOD SWINGS ORANGE COUNTY BARBERS PARLOR SURF CITY SEGWAY MAILBOX STATION BOARD WEST HORN HOLISTIC ACUPUNCTURE PHOTO HOUSE INC MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON MINNOW ELEVEN AMBIT CONSULTING LLC HOWARD FISCHER DVM WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX &ACCOUNTING ARIA HOOKAH LOUNGE PERFECTED WEALTH MANAGEMENT MILK& HONEY SOLENA LANDSCAPE ATM GLOBAL INCORPORATED EIDO THE TRAINING SPOT FIRST BANK GENTLE DENTAL HUNTINGTON BEACH MONTGOMERY JEWELERS JAN'S BODHI TREE VEGETARIAN CAFE MAIN STREET CLEANERS ZEPHYR BARBERSHOP LUCY'S TAILORING &ALTERATIONS DIRTY DOG WASH MAIN STREET LIQUOR EUROPA NAIL STUDIO CUCINA ALESSA HB THAI WAVE LEATHER AND LACE 0 C BARE BUNNY AESTHETICS ESTHETICS AND LASH EXTENSIONS BY HANNAH CASSANDRA CAPRI HAIR BEAUTY BUNGALOWS BY PORCELAIN BEACH WAVES SUGAR CABANA 98 ALCHEMY SALON VANILLA BLU SALON SUITE INSPIRATION COCO HONEY LASHES LOVE LOCKS KOMOREBI HAIR STUDIO SKIN REHAB CONTINENTAL CLEANERS SMILES CAFE INTEGRATIVE PAIN AND WELLNESS CLINIC MERL L FLEMING DDS DANIEL JAFFE DDS BRENT 0 NICHOLS DDS DWIGHT'S BEACH CONCESSION ZACKS PIER PLAZA SANCHO'S TACOS 602 COFFEE HOUSE 7-ELEVEN STORE HUNTINGTON SURF INN KOKOMO'S SURFSIDE GRILL JACK'S BEACH CONCESSION NAUGLES WATERFRONT HILTON BEACH CABANA ZACKS TOO EV RIDEABLES LLC DUNK 57 NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC 99 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA PROPOSED ASSESSMENT OCT 01, 2018 -SEP 30, 2019 OCT 01, 2019 -SEP 30, 2020 ene it one Benefit Benefit Category 1 Zone 2 Zone 1 Benefit Zone 2 Retail Businesses includes Nail / Ha! 1,000 sq. ft. or less $300 $200 $351 $200 1,001 to 2.500 sq-ft. $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft. or more $1200 $900 $1,404 $800 Restaurants 1,000 sq. ft. or less $300 $200 $351 $200 1.001 to 2,500 s . ft. $600 $400 $702 $400 2,501 to 4,999 sq. ft. $900 $600 $1,053 $600 5,000 sq. ft, or more $1200 $900 $1,404 $900 Hotels 20 rooms or less $400 $400 $468 $400 21-50 rooms $800 $800 $936 $800 51 rooms or more $1200 $1200 $1,404 1,200 Services / Office First Floor $240 $160 $281 $160 Basement. Second Floor or higher $120 $90 1,000 sq. ft. or less $120 S90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft, or more $700 $350 Cart/ Kiosk $60 $40 $100 $80 Banks JATM $600 $400 $600 $400 Seasonal (open fewer than 9 months $500 $300 • Hyatt Regency, Waterfront Beach Resort, Pasea Hotel and Pacific City seceded from the BID in October 2019. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 15 100 ' Looking Ahead.. . Key Projects for 2019-2020 • New Data Base Software—Once updated with all the current member information will be of significant tool in communicating to our members • Implementation of a new City Accounting system which will allow the BID Assessment to be included on the some invoice as the Business License • Downtown Days—An off season event planned with the BID merchants to offer discounts to citizens of Huntington Beach. • Research to propose new ambient lighting downtown to improve safety and the total quality experience of downtown at night • The HBDBID will continue to review and incorporate relevant recommendations from the 2017 IDA Report and incorporate current priorities into the development of a Strategic and Business Plan. COMMITTEES The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. BUDGET, FINANCE and GOVERNANCE NOMINATING COMMITTEE Kate Leigh, 51h & PCH, Co-Chair Steve Grabowski, The UPS Store Mike Williams, Longboards,-Co Chair Nicole Thompson, First Bank Tony Duran, EV Rideables Stephanie Wilson, Fred's &Sandy's Nicole Thompson, First Bank Stephanie Wilson, Fred's &Sandy's VOLUNTEERS Thank you to our volunteers who devoted their time to work for the HBDBID during the year including volunteers from the Boys &Girls Clubs of Huntington Valley, and OCC Hospitality Program, plus Dakota Winding, and Susan Welfringer. ar yq y'l i The HBDBID would also like to thank Robert Koury, Dennis Gallagher, and .. Moe Kanoudi for their collaboration in dedicating the Fountain area in the T memory of HBDBID founder, and past president, Steve Daniel of Rocky Mountain Chocolate Factory. Steve's dedication to the promise of continued improvement in the downtown area will always be remembered. We are deeply indebted to Steve and his wife, Maxine, for all they have done to improve and enhance the downtown experience. PRINTED COPIES of the Annual Report are available at the Huntington Beach Downtown Business Improvement District office,located at 315 31d Street,Suite E, Huntington Beach, CA 92648, Electronic versions can be viewed on www.hbdowntown.com,and also requested by contacting info@hbdowntown.com or calling 714.536.8300. 20 ini Res. No. 2019-54 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on August 19, 2019 by the following vote: AYES: Brenden, Carr, Semeta, Peterson, Posey, Hardy NOES: None ABSENT: Delgleize RECUSE: None City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California City of Huntington Beach 2000 MAIN STREET CALIFORNIA 92648 OFFICE OF BUSINESS DEVELOPMENT Business Development • Housing - Real Estate 714.536.5582 www.hbbiz.com fax — 714.375,5087 August 20, 2019 Dear Downtown Business Improvement District Member, Each year, the Huntington Beach City Council must follow a process to levy an annual self- assessment on businesses located within the Downtown Business Improvement District(DTBID). The process begins with the DTBID Advisory Board preparing and submitting its Annual Report to the City Clerk, which is then presented to City Council for approval or modification. This year, the DTBID Advisory Board has amended the zones within the current DTBID boundary and adjusted assessments within the zones. Because of the proposed fee increase and changes to the zone, additional notice and hearing opportunities are provided to the business owners within the DTBID boundary. Enclosed with this letter is the DTBID Annual Report which includes the district boundary and benefit zones, the proposed formula/method and basis for levying the assessment (including the current and proposed assessment),and the general description of the activities or improvements the proposed assessment will fund. Please be advised that there is a public meeting and a public hearing where the City Council will provide an opportunity for public testimony regarding the annual assessment. Both of these meetings are open to the public and held at Huntington Beach City Hall, City Council Chambers, located at 2000 Main Street, Huntington Beach, CA 92648. These meetings will take place as follows: o City Council Meeting—September 3, 2019 o Public Hearing, Council Meeting—September 16, 2019 At the August 19, 2019 City Council Meeting, the City Council approved the Annual Report and adopted a Resolution of Intention to levy the revised annual assessments. In part,the Resolution of Intention refers to the Annual Report on file with the City Clerk, and sets the time and place for a public hearing regarding the intent to levy the annual assessments. As a member of the DTBID, included is a copy of the Resolution of Intention that contains additional information regarding the annual assessment. The public hearing is scheduled for September 16, 2019. Before or during the public hearing, business owners are provided an opportunity to protest the imposition of the annual assessment. Protest may be made orally or in writing. If made in writing, protests shall be mailed to the City Clerk's Office, City of Huntington Beach, 2000 Main Street, Huntington Beach, CA 92648. If written protests are received by the owners of businesses within the District which will pay 51% or more of the total assessments to be levied,the Council may not impose the annual assessment for the DTBID for one year. In this case, 2019-2020. Should you have any questions about the DTBID, please call,e-mail or visit the Office of Business Development at(714)374-1519, kfritzal6Dsurfcity-hb.org or 2000 Main Street, Huntington Beach, CA 92648 on the 51h floor. We will be happy to answer questions to the greatest extent possible. Sincerely, Kellee Fritzal Deputy Director of Economic Development PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on August 21, 2019, 1 served the foregoing documents described as: Resolution No. 2019-54 "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2019-2020 Within the Huntington Beach Downtown Business Improvement District" on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 261 Addresses—see label list a. [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on August 21, 2019, at Huntington Beach, California. Deputy City Clerk g:/fo I lowup/lette rs/p roof of mailing.doc TRAINING SPOT ATM GLOBAL INCORPORATED EIDO THE TR A 438 MAIN,#200 438 MAIN,#220 440 MAIN, # Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 i FIRST BANK GENTLE DENTAL HUNTINGTON BEACH MONTGOMERY JEWELERS III 501 MAIN, # H 501 MAIN, #A 501 MAIN,#G Huntington Beach,CA 92648 Huntington Beach, CA 92648 i Huntington Beach,CA 92648 I i JAN'S BODHI TREE VEGETARIAN CAFE MAIN STREET CLEANERS 501 MAIN,# D 501 MAIN,# E 504 MAIN,#A Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 ZEPHYR BARBERSHOP LUCY'S TAILORING &ALTERATIONS ! DIRTY DOG WASH li 504 MAIN, #D 504 MAIN,# B 504 MAIN,#C III Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 II I MAIN STREET LIQUOR EUROPA NAIL STUDIO CUCINA ALESSA HB 508 MAIN ST 508 MAIN ST,#A 520 MAIN ST Ij I Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 THAI WAVE LEATHER AND LACE 0 C I BARE BUNNY AESTHETICS I i 522 MAIN ST 526 MAIN ST,#101-9 526 MAIN ST,# 101-4 Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 ESTHETICS AND LASH EXTENSIONS BY CASSANDRA CAPRI HAIR BEAUTY BUNGALOWS BY PORCELAIN I HANNAH 526 MAIN ST,#101-11 526 MAIN ST,#101 I i 526 MAIN ST,#101-8 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 BEACH WAVES SUGAR CABANA ALCHEMY SALON I 526 MAIN ST,#101-2 526 MAIN ST,#101-6 526 MAIN ST,#101-14 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 VANILLA BLU SALON SUITE INSPIRATION COCO HONEY LASHES 526 MAIN ST,#101-15 526 MAIN ST,#101-10 526 MAIN ST,# 101-6 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 LOVE LOCKS KOMOREBI HAIR STUDIO SKIN REHAB 526 MAIN ST,#101-5 526 MAIN ST,#101-7 1 526 MAIN ST,#101-3 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 � 'l�t���-Pmq�3��q •t 9 �e i R 0. •• .l �• • • - ol •i slacIel ssajppV,-,j@@d ,• _ _ I� • ••• • ••_ _ -. - .•.• � i .• •• • -• 1 I • -ill PEDEGO H B DING DR SURFBOARD AND BIKE RENTALS 301 5TH 311 5TH 311 5TH I Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 i A&S ACCOUNTING SOLUTIONS PETE'S MEXICAN FOOD PRISTINE MOTORSPORTS 321 5TH 213 5TH 225 5TH Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 PORCELAIN SALT HAIR LOUNGE JAX BICYCLE CENTER i 611 6TH 410 MAIN,#104 410 MAIN,#A Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 I SURF CITY CHIROPRACTIC E J I DESIGNS NEIRA DESIGNS& FIX-IT 411 MAIN,#B 417 MAIN,#202 417 MAIN,#101 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 MOOD SWINGS ORANGE COUNTY BARBERS PARLOR SURF CITY SEGWAY 417 MAIN,#103 417 MAIN,#102 417 MAIN,#100 Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 I MAILBOX STATION BOARD WEST HORN HOLISTIC ACUPUNCTURE 419 MAIN,#A 419 MAIN,# B 419 MAIN,#E Huntington Beach, CA 92648 Huntington Beach,CA 92648 1 Huntington Beach, CA 92648 I PHOTO HOUSE INC MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON 419 MAIN,#C-E 428 MAIN,#101 428 MAIN,#102 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 j MINNOW ELEVEN AMBIT CONSULTING LLC HOWARD FISCHER DVM 428 MAIN,#202 428 MAIN,#206 428 MAIN,#209 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 I WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX &ACCOUNTING ARIA HOOKAH LOUNGE I i I 428 MAIN,#202 j 428 MAIN,#201 438 MAIN,#100 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 I PERFECTED WEALTH MANAGEMENT MILK& HONEY SOLENA LANDSCAPE 438 MAIN,#220 1 438 MAIN, #110 438 MAIN,#210 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Memo-'j!.nnqis iq •� q I� �q 0• �• HUNTINGTON SURF& SPORT WSL NORTH A MERI CA SURF CITY EXPRESS 300 PACIFIC COAST HWY,# 104 300 PACIFIC COAST HWY,#303 300 PACIFIC COAST HWY,#CT6 i Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 ICECREAMTON SOFTY ICECREAM & SUBWAY SURFLINE HANDCRAFTED CHURROS 300 PACIFIC COAST HWY,# 106B j 300 PACIFIC COAST HWY,#310 300 PACIFIC COAST HWY,#107B Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 CB INVESTMENTS INC PACIFIC SOTHEBY'S INTERNATIONAL ARMIJO ANTHONY(CT) 300 PACIFIC COAST HWY,#301 REALTY j 300 PACIFIC COAST HWY,#CT-1 Huntington Beach,CA 92648 300 PACIFIC COAST HWY,#405 Huntington Beach,CA 92648 Huntington Beach, CA 92648 SANDY'S BEACH SHACK DUKES SESSIONS WEST COAST DELI 315 PACIFIC COAST HWY,# 317 PACIFIC COAST HWY,# 414 PACIFIC COAST HWY,# Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 EL DON LIQUOR SHOREBREAK HOTEL LAZ PARKING CALIFORNIA LLC 416 PACIFIC COAST HWY,# 500 PACIFIC COAST HWY,# 500 PACIFIC COAST HWY,# Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 25 DEGREES HB 1 CAPITAL INVESTMENT NETWORK INC M E HELME HOUSE FURNISHING CO 412 WALNUT 414 WALNUT 517 WALNUT Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 SURF CITY ALE HOUSE GALITZEN PROPERTIES BOW AND ARROW HAIR LOUNGE i 301 MAIN,# 101 3153RD,#A 3153RD,# P Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 i HEADLINER SAIL PROPERTIES LEE ROBINSON, CPA 3153RD,#L& M 3153RD,#D 3153RD,#C j Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 I RMA INTERNATIONAL LANDSCAPE SALON RETRO HAVEN OF WELLNESS ARCHITECTURE 315 3RD,# F 315 3RD,# H-K 3153RD,#N Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 COASTLINE REAL ESTATE INVESTMENTS j 1 LOOK VINTAGE SIGNATURE PRINTING LLC 217 5TH 225 5TH,# 215 5TH,#A Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 iwwaimm •: .. LF DARE ME BIKINI MAKIN WAVES SALON HUNTINGTON BEACH REALTY 320 MAIN, 320 MAIN 322 MAIN Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 HUNTINGTON BEACH BICYCLE DIANES/BEACH FEVER MODEL CITIZEN COMPANY 116-118 Main Street 342-326 MAIN 326 MAIN,#101 j Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 HUNTINGTON BEACH EASY RIDER, 7-ELEVEN STORE#35767B THE UPS STORE#4482 DANK CLOTHING j 301 MAIN, #112 412 OLIVE 0 MAIN,#101 Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 COLDSTONE CREAMERY THE IRISHMAN DAIRY QUEEN 416 OLIVE,# K 424 OLIVE,# 102 PACIFIC COAST HWY Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 T K BURGERS SUNWEST REALTY BLACK BULL CHOP HOUSE 110 PACIFIC COAST HWY 120 PACIFIC COAST HWY 300 PACIFIC COAST HWY,# 112 Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 MODERN PARKING INC ANDE'S PERUVIAN ARTS&CRAFTS ANDE'S PERUVIAN ARTS&CRAFTS 300 PACIFIC COAST HWY 300 PACIFIC COAST HWY,#CT5 300 PACIFIC COAST HWY,#CT6 Huntington Beach, CA 92648 ! Huntington Beach,CA 92648 Huntington Beach,CA 92648 BILK EARTH SEA SPIRTS LUNA UNITED VEGWARE PACKAGING INC 300 PACIFIC COAST HWY,#202 300 PACIFIC COAST HWY,#200 300 PACIFIC COAST HWY,# 110 Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 GALLAGHER'S PUB&GRILL HAVAIANAS SANDALS ARMIJO ANTHONY(CT) I 300 PACIFIC COAST HWY,#113 300 PACIFIC COAST HWY,# 107A 1 300 PACIFIC COAST HWY,#CT-4 Huntington Beach, CA 92648 I Huntington Beach,CA 92648 1 Huntington Beach,CA 92648 CELLORION (CT) SURF CITY HOT DOG CO FRED'S MEXICAN CAFE 300 PACIFIC COAST HWY,#CT5 300 PACIFIC COAST HWY,#CT1 300 PACIFIC COAST HWY,#201 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 � i ; PEREZ RODI GRUPO GALLEGOS PIERSIDE COMMISSARY 300 PACIFIC COAST HWY,#CT 300 PACIFIC COAST HWY,#200 300 PACIFIC COAST HWY,# i Huntington Beach,CA 92648 Huntington Beach, CA 92648 1 Huntington Beach, CA 92648 j I 0. .. .. .® ZERO ZERO PIZZERIA H M R ARCHITECTS ALOHA GRILL 221 MAIN, # D 221 MAIN,# 1 221 MAIN,# F Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 i WELLS FARGO HOME MORTGAGE HAMLIN GOODING 221 N MAIN STREET BEACH PROPERTIES LLC 221 MAIN,#G 221 MAIN,#J 221 MAIN,#S Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 TEAM DESIGN&CONSTRUCTION STARBUCKS COFFEE COMPANY#575 DOS TOROS 221 MAIN,#S 221 MAIN,#C 221 MAIN,#A Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 MAILPIX INC SALON VEYSEL ZIMBABWE HB GIFTS&ACCESSORIES 221 MAIN,#K 221 MAIN,#E (CT) Huntington Beach,CA 92648 Huntington Beach,CA 92648 301 MAIN,#CT6 Huntington Beach,CA 92648 HOT TRENDS SUNGLASSES(CT) WAVELENGTHS RECOVERY LLC PARKING CONCEPTS INC 301 MAIN,#CT-1 301 MAIN,#201 &208 301 MAIN,# Huntington Beach,CA 92648 j Huntington Beach, CA 92648 Huntington Beach, CA 92648 MAIN STREET DAY SPA HOT TRENDS SUNGLASSES(CT) HOT TRENDS SUNGLASSES(CT) j 301 MAIN, # 108 301 MAIN, #CT2 301 MAIN,#CT3 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 I i I SAFFRON CUISINE OF INDIA POSITIVE THOUGHT BRAND SUSHI ON FIRE 301 MAIN, #107 301 MAIN,#CT5 301 MAIN,# 103 I Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 MAIN STREET WINE COMPANY ! PARLOUR E LEV EN j ZIMBABWE HB GIFTS&ACCESSORIES 301 MAIN,#105 301 MAIN,#102 (CT) Huntington Beach,CA 92648 Huntington Beach, CA 92648 301 MAIN,#CT-7 j Huntington Beach,CA 92648 POSITIVE THOUGHT BRAND WORLD OF SOUVENIRS(CT) SHABU ON FIRE 301 MAIN,#CT4 301 MAIN,#CT9 301 MAIN,# 110 I Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 i AUTOMATED CASH MANAGEMENT ROCKIN FIGS SURF HEADQUARTERS AVILA'S EL RANCHITO H B SYSTEMS (AGMs) 316 MAIN,#A 318 MAIN 301 MAIN Huntington Beach, CA 92648 l Huntington Beach, CA 92648 Huntington Beach,CA 92648 'i�io prr19 �Iq• q Ito t .... 5160 ••e .•- • • • • . NAILED IT NAIL BAR F H A REVIEW ROBERT KOURY PROPERTIES 200 MAIN,#117 200 MAIN,#204B 200 MAIN,#206 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 MAIN STREET OPTICAL& BOUTIQUE CRABBY'S BOAT HOUSE ROCKY MOUNTAIN CHOCOLATE 200 MAIN,#107 200 MAIN,#101A FACTORY Huntington Beach,CA 92648 Huntington Beach,CA 92648 200 MAIN,#106 Huntington Beach,CA 92648 HURRICANES BAR &GRILL B J'S CHICAGO PIZZERIA CHARLIE'S GYRO 200 MAIN,#201 200 MAIN,#101 200 MAIN,#103B Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 I I H 0 P MAIN STREET HAIR COMPANY CALI SHORE STORE 200 MAIN,#116 200 MAIN,#108 200 MAIN,#112 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 SURF CITY MARKET TZONE ! COACH'S MEDITTERANIAN GRILL 200 MAIN,#103A 200 MAIN,#114 200 MAIN,# 105 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 i i AMERICAN VINTAGE BASKIN-ROBBINS#362100 SAKAL SURFBOARDS 201 MAIN,#C 201 MAIN,#B 201 MAIN,#A Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 I HUNTINGTON BEACH BEER COMPANY THE FUNNEL HOUSE CALI CLOTHING II i 201 MAIN,# E 205 MAIN,# 205 MAIN,#0.5 j Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 i SALT LIFE LLC KILLARNEY'S j RICHARD HARLOW&ASSOCIATES i 207 MAIN, # 209 MAIN,# 211 MAIN, #C I I Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 I SHARKEEZ ' SUGAR SHACK BOGGELN &COMPANY CPA 211 MAIN,#A 213 MAIN 215 MAIN, #1/2 i Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 I NO KA 01 LONGBOARD RESTAURANT& PUB LUIGI'S RESTAURANT 215 MAIN, # 217 MAIN,# 221 MAIN,# B j Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 ��1D-gym 9 3 i9' 9 I`i avery.com/patents • averyxa/gabaritIsl .. . •.. .0 LETS GO FISHING SURF CITY STORE KITE CONNECTION 21 MAIN, # 60 MAIN,# 61 MAIN, # Huntington Beach,CA 92648 i Huntington Beach, CA 92648 Huntington Beach,CA 92648 JACK'S SURFBOARDS INVESTMENT BUILDERS LLC INNOCEAN WORDWIDE AMERICAS 101 MAIN,#101 101 MAIN,#280 101 MAIN, #285 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 j WEAVER&ASSOCIATES MCA TRADING LLC RIO MEDIA INC 101 MAIN,#220 101 MAIN,#240 101 MAIN,#230 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 IPA 1031 GROUP LLC CORREA&ASSOCIATES TURN KEY HOMES 101 MAIN,#260 101 MAIN,#220 117 MAIN,#201 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 SPEEDY CREDIT REPAIR INC P R TALENT CAPITAL MARKETING COMPANY 117 MAIN,#202 117 MAIN,#208 117 MAIN, #203 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 PERQ'S NIGHTCLUB&SPORTSBAR THE NEXT LEVEL SURF CITY EXPRESS GIFTS CENTER 117 MAIN,# 117 MAIN,#209 118 MAIN,# Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 SOCK HARBOR WAHOO'S FISH TACO QUIKSILVER II, 119 MAIN,# 120 MAIN, # 121 MAIN,# Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 W&R STUDIOS CALIFORNIA CLOTHING MANGIAMO GELATO 123 MAIN,#201 123 MAIN, #101 124 MAIN,#101 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 NEKTER JUICE BAR SMOKERZ LAND 3 SMOKE SHOP HUNTINGTON SURF&SPORT i 126 MAIN,# 102 126 MAIN,#103 126 MAIN,#101 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 VENTEA CAFE 2ND FLOOR FAD BEACH ISLAND i 126 MAIN,# 104 126 MAIN,#201 127 MAIN,# Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 115T --om q 3 lci- N a Ilo •-- .... - 5160 ••^• t _• •• ° •. 16 Ili Y' • SPIRITUAL ORIGINS RIPCORD DIGITAL INC GRATER GRILLED CHEESE 307 3RD,# 101 307 3RD,#201 120 5TH,#120 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach,CA 92648 THE PIZZA PRESS JOLYN CLOTHING COMPANY HUNTINGTON BEACH OUTLET 150 5TH,#110 150 5TH,# 100 155 5TH,#189 Huntington Beach, CA 92648 ! Huntington Beach,CA 92648 Huntington Beach,CA 92648 KENNETH BROW SALONS CHILI BEANS A STREET PARTNERS 155 5TH,#D127 155 5TH 155 5TH,#P100 Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 i BRUXIE-GOURMET WAFFLE RITTER'S STEAM KETTLE COOKING F45 TRAINING YORKTOWN SANDWICHES 180 5TH,# 130 180 5TH,# 100 180 5TH,#120 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 STUDIO 37 SALON CRUISERS PIZZA BAR GRILL NORTH SHORE POKE 207 5TH,# 210 5TH,# 214 5TH,# 101 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 i BOBASAUR 1 &J COASTAL LENDING T R RANCH SERVICES LLC 214 5TH,#103 214 5TH, #205 214 5TH,#201 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 i THE ICE CREAM WAY TOP HB NAILS BANZAI BOWLS i 214 5TH,#102 220 5TH 222 5TH Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach,CA 92648 THE BLOW DOWN INNOCEAN WORDWIDE AMERICAS C V S/PHARMACY 224 5TH,# 120-180 5TH 155 5TH,#175 Huntington Beach,CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 MERRILEE'S INC FOREVER 21 RIP CURL SURF CENTER i 120 5TH,#C110 155 5TH,# 141 155 5TH,# 101 Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 � I TAKEYA USA CORP JIMBOY'S TACOS RUBY'S SURF CITY DINER 214 5TH,#204 120 5TH,# 100 l 1 MAIN,# l Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 I --- - �T'fblD•-'P 3 ( 9 110 0•s@jej• ..•_ _ • • • _•• ••.• •' _I• �� CONTINENTAL CLE ANERS S SMILES CAFE INTEG RATIVE RATIV E PAIN AND WELLNESS 411 MAIN ST 305 ORANGE, #D CLINIC Huntington Beach, CA 92648 Huntington Beach, CA 92648 305 ORANGE,#F Huntington Beach, CA 92648 MERL L FLEMING DDS DANIEL JAFFE DDS BRENT 0 NICHOLS DDS 305 ORANGE,#B 305 ORANGE,#C 305 ORANGE,#A Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 DWIGHT'S BEACH CONCESSION ZACKS PIER PLAZA j SANCHO'S TACOS i 201 PACIFIC COAST HWY,# 405 PACIFIC COAST HWY,# 602 PACIFIC COAST HWY,# B Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 602 COFFEE HOUSE 7-ELEVEN STORE HUNTINGTON SURF INN 602 PACIFIC COAST HWY,#A 706 PACIFIC COAST HWY,# 720 PACIFIC COAST HWY,# Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 - KOKOMO'S SURFSIDE GRILL JACK'S BEACH CONCESSION NAUGLES 21071 PACIFIC COAST HWY,# 21091 PACIFIC COAST HWY, # 21351 PACIFIC COAST HWY,# i Huntington Beach, CA 92648 Huntington Beach,CA 92648 Huntington Beach, CA 92648 WATERFRONT HILTON BEACH CABANA ZACKS TOO EV RIDEABLES LLC 21351 PACIFIC COAST HWY 21579 PACIFIC COAST HWY 220 WALNUT Huntington Beach,CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648 DUNK 57 NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC 526 MAIN ST,#101-15 526 MAIN ST,#101-1 526 MAIN ST.,#101-4 Huntington Beach,CA 92648 Huntington Beach, CA 92648 j Huntington Beach, CA 92648 II I � I i ��►D-gym 9 3�Iq 'PA 19 •• - .. ..