Loading...
HomeMy WebLinkAboutAssessment Feasibility Study - Phase 1 Research Results - Tr Assessment Feasibility Stud Phase I Research Results Prepared for the City of Huntington Beach by True North Research February 21, 2012 Research you can trust. The direction you seek. The attention you deserve. Purpose of Study Measure current support for benefit assessment to fund street maintenance Identify the fee rate owners will support Identify projects owners are most interested in funding Expose owners to arguments about the measure Estimate support for the benefit assessment once owners are exposed to additional info SUPPLEli-W- W- 1 COMMUNICATION �Igdng Date: � 1 Agenda Item No. � a� Methodology of Study Telephone survey 15 minutes Conducted Jan 21 st to Jan 261", 2012 400 residential property owners in the City Overall margin of error of ± 4.9% a Changes to Improve City 20 Vq WIN Importance of Issues u M 2V Initial Ballot Test In order to: ➢ Adequately repair and maintain residential streets in your neighborhood and major streets throughout the city, including fixing potholes, rebuilding damaged streets, and repaving streets ➢ And fix or replace damaged sidewalks, curbs, gutters and street trees Shall property owners in Huntington Beach be assessed up to $69 ($49) per year for each property (unit) that they own in the city, with citizen oversight, annual independent audits, and all money staying local? If the election were held today, would you vote yes or no on this measure? 3 Initial Ballot Test �x Fee Threshold ® 0 10 54% 45% 4 Services & Improvements o Y k� Positive Arguments 0 .,t 5 Interim allot Test n Negative Arguments m MMMMMMUTIR4 MU 6 Feral Ballot Test y Final Ballot Test at Lower Rate 3 �rF } 7 Key Conclusions Does an assessment measure appear feasible? Yes. ■ Maintaining local streets and roads is among the most important issue to residential property owners ■ Solid initial support for a measure ■ Popular projects/services ■ Compelling positive arguments L=AfaG Caveats & Next Steps Fee rate ■ Substantial sensitivity to the fee among residential property owners. Must set a rate owners view as affordable. Stakeholder Strategy Assessment Engineering Study ■ Distinguishes special benefit from general benefit. Assessment pays for special benefit portion & City pays for general benefit portion. Phase 2 Mail Survey Research ® Need to understand how commercial, industrial and apartment owners will respond ■ Simulates balloting & response bias ■ Identify support by zones Outreach & Education . �Clear need to build and sustain support 8 Esparza, Patty From: Flynn, Joan Sent: Tuesday, February 21, 2012 2:33 PM To: Esparza, Patty Subject: FW: Today's Study Session -----Original Message----- From: Keith.Bohr[mailto:keith.bohr@gmail.com] Sent: Tuesday, February 21, 2012 2:30 PM To: Wilson, Fred; Hansen, Don; Flynn, Joan Subject: Today's Study Session Sorry for the late notice, but I will not be able to attend our Study Session today, but plan to arrive at some point during our closed session. Thant l you, Keith Bohr 714-315-2143 cell SUPPLEMENTAL COMMUNICATION MoReting Date: Lz ., i Agenda Item No. 1 Esparza, Patty From: Flynn, Joan Sent: Tuesday, February 21, 2012 2:33 PM To: Esparza, Patty Subject: FW: 2/21/12 meeting -----Original Message----- From: Boardman, Connie Sent: Monday, February 20, 2012 10:21 PM To: Wilson, Fred; Flynn, Joan Subject: 2/21/12 meeting Hi Fred and Joan, I will miss the study session, and part of closed session tomorrow. I should be at the meeting by 5:30. Connie Boardman Councilwoman City of Huntington Beach SUPPLEMENTAL COMMUNICATION Mveft Date; Aged Item No © � i