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FY 2015-2016 Huntington Beach Downtown Business Improvement
CITY OF HUNTINGTON BEACH ® CITY MANAGER'S OFFICE HH 2000 Main Street, Huntington Beach, CA 92648 HU"NGT©N BEACH TO: Honorable Mayor and City Council Members VIA: Fred A Wilson, City Manager FROM: Ken Domer, Assistant City Manager Kellee Fntzal, Deputy Director DATE: September 8, 2015 SUBJECT: CONTINUTED PUBLIC HEARING — Adoption of the Downtown Business Improvement District At the City Council meeting on August 17, 2015, questions were asked regarding the Downtown Business Improvement District (DTBID) In response to those questions, the following is provided 1) Attached is the DTBID 2015-16 Line Item Budget. The Budget shows income from the various activities such as BID dues, Surf City Nights contribution, events and sponsorships for a total of $270,000 The expenses include staffing, ambassador program, rent and events for a total of$270,000 The annual report only provides four line items which include Administration/Operational, Professional Services, Marketing/Advertising and Holiday Beautification City Staff will require future annual reports for all three BIDs to have a more detailed revenue and expenditure budget sheet, including for administrative costs, of which all 3 BIDs have expenses for staff 2) Attached is the July 31, 2015 Accountant's Compilation Report, conducted in accordance with the Statement on Standards for Accounting and Review Services. In addition, the attached statement shows ten months of revenue and expenses This is not a certified audit. This is the last approved budget approved by the Board The August financial reports will be approved at the next DTBID meeting Please feel free to contact myself or Kellee Fritzal if you have any questions Attachments 1) Line Item Budget 2) July 31,2015 Accountant's Compilation Report • 3) Strategic Framework and 2015-16 goals and Priorities Item 18. - 1 HB -350- Huntington Beach Downto smess Improvement District 8/18/2015 0 2015-2016tem Budget Income ACCT OCT NOV DEC JAN FEB MAR APRIL MAY TUNE JULY AUG SEPT YEARLYTOTALS Bid Dues 40DO 9,16666 9,16667 9,166 66 9,166 67 9,166 66 9,166 67 9,166 66 9,166 67 9,16667 9,16667 9,166 67 9,16667 110,000 00 Surf City Nights 4400 8,33334 8,33334 8,333 34 8,333 34 8,333 33 8,33333 8,333 33 8,333 33 8,33333 8,33333 8,333 33i 8,33333 100,000 Chili at the Beach 4100 40,000 40,000 Surf City Gays 4450 12,000 12,000 Art Walk 4500 55555 55555 555561 55556 55556 55556 55556 555 55 55555 5,000 Sponsorships 4900 1,500 1,500 3,000 Monthly Totals 19500 18000 19500 18000 18000 18000 18000 18000 58000 18,000 17,500 29,500 270,000 00 I Expense ACCT OCT NOV DEC JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT YEARLY TOTALS market/Advertising 7010 333333 3333 33 333333 3333331 333333 333333 333333 333333 3333341 3333 34 333334 333334 40,000 00 Ambassador 2479 208333 208333 208333 208333 208333 208333 208333 208333 7083 34 208334 208334 208334 25,000 00 Office Expense 7210 250 250 250 250 250 2501 250 250 250 250 250 250 3,00000 Bank Charges 7050 1666 1666 1666 1.666 1667 1667 1667 1667 1667 1667 16 67 1667 200 Dues&Subscriptions 71001 83331 83 33 8333 8333 8333 8333 8333 8333 83 34 8334 83 34 83 34 1,00000 Insurance 7151 56666 56666 56666 566661 56667 56667 56667 56667 56667 56667 566 67 56667 6,800 Legal 7170 1,000 00 x Accounting 7175 29166 29166 29166 29166 29167 29167 291671 29167 29167 291671 29167 29167 3,500 License&Fees 7180 25 25 25 25 100 Meeting/Training 71901 41666 41666 41666 41666 41667 41667 41667 41667 41667 41667 41667 41667 5,000 e -- Donations 7090 600 600 Wages 7241 633333 633333 633333 633333 633333 6333331 633333 633333 633334 633334 633334 633334, 76,000 Workers Comp 5833 5833 5833 5833 5833 58 33 5833 5833 58341 58 34 58 34 5834 700 Payroll Expenses 6001 600 600 600 600 600 600 600 600 600 600 600 7200 Bonuses 7242 1 5,00000 Repairs/Maintenance 7140 4166 4166 4166 41661 4167 4167 4167 4167 4167 4167 4167 4167 500 Rent&Storage 7290 91666 91666 91666 916 66 91667 916671 91667 91667 91667 91667 91667 916671 11,000 00 Telephone 7330 208 33 20833 20833 20933 20833 20933 20833 20833 208341 20834 20834 208 34 2,50000 Miscellaneous 7200 90000 EVENTS •r+rtiaessa+ Chile at the Beach 5100 1 20,000 00 20,000 00 Halloween 5200 6,00000 6,00000 Art walk 5500 1,11111 1,11111 1,111 11 1,111 11 1,11111 1,11111 1,11111 1,11111 1,11112 10,000 00 Surf City Days 5400 4,00000 4,00000 Miracle on Main 5610 10,000 00 10,000 00 CD Holiday Beautification 5600 15,000 00 15,000 00 30,000 00 Monthly Totals 270,000 00 00 �r Variance N 9alance McGinty, Knudtson & Associates, LLP 20422 Beach Blvd Ste 450 Huntington Beach, CA 92648 714-536-7777 Accountant's Compilation Report To the Board of Directors HB Downtown Business Improvement Distric 315 3rd Street Huntington Beach, CA 92648 We have compiled the accompanying statement of assets, liabilities, and net assets - modified cash basis of HB Downtown Business Improvement Distric as of July 31, 2015, and the related statements of revenues and expenses - modified cash basis for the 1 Month and the 10 Months then ended We have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or any assurance about whether the financial statements are in accordance with the modified cash basis of accounting Management is responsible for the preparation and fair presentation of the financial statements in accordance with the modified cash basis of accounting and for designing, implementing, and maintaining internal control relevant to the preparation and fair presentation of the financial statements Our responsibility is to conduct the compilation in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. The objective of a compilation is to assist management in presenting financial information in the form of financial statements without undertaking to obtain any assurance that there are no material modifications that should be made to the financial statements Management has elected to onut substantially all of the disclosures and statement of cash flows ordinarily included in financial statements prepared on the modified cash basis of accounting. If the omitted disclosures and statement were included in the financial statements, they might influence the user's conclusions about the Company's financial position, results of operations, and cash flows Accordingly, these financial statements are not designed for those who are not informed about such matters McGinty, Knudtson & Associates, LLP August 17, 2015 Item 18. - 3 HB -352- HB Downtown Business Improvement Distric Statement of Assets, Liab. & Equity-Modified As of July 31, 2015 ASSETS CURRENT ASSETS First Bank - Checking $ 54,609 83 First Bank- CD 50,763 07 Accounts Receivable - Miscellaneous 60400 Prepaid Rent 50000 Total Current Assets 106,476 90 TOTAL ASSETS $ 106,476 90 LIABILITIES AND NET ASSETS CURRENT LIABILITIES Inter-Company Payable $ 34,000 00 Total Current Liabilities 34,000 00 Total Liabilities 34,000 00 FUND BALANCES Unrestricted Retained Earnings 77,773 37 Operating Fund Increases (5,29647) Total Fund Balances 72,476 90 TOTAL LIABILITIES & EQUITY $ 106,476 90 See Accountants' Compilation Report 1 HB -353- Item 18. - 4 HB Downtown Business Improvement Distric Statement of Revenues & Expenses - Mod. Cash Actual vs. Budget 1 Month Ended 10 Months Ended July 31, 2015 July 31, 2015 Annual Actual Actual Budget Revenue BID Assessments - Prior Year $ 000 $ 10,030 02 $ 000 BID Assessments - Current Year 000 69,518 68 98,000 00 Chili at the Beach 9,61865 30,720 70 38,000 00 Surf City Nights 6,25000 87,500 00 75,000 00 Surf City Days 000 13,020 00 10,000 00 Art Walk 15000 2,54260 10,000 00 Miracle on Main Street 000 1,07500 000 Sponsorships 0.00 15000 3,00000 Total Revenue 16,018 65 214,557 00 234,000 00 Event Expenses Chili at the Beach 3,43350 15,243 87 20,000 00 Halloween 000 3,571 17 6,00000 Surf City Days 40580 5,74060 4,00000 Holiday Beautification 000 30,025 05 36,000 00 Art Walk/Main Street 32280 9,08595 12,000 00 Total Event Expenses 4,16210 63,666 64 78,000 00 Operating Expenses 16,202 99 159,897 65 144,000 00 Total Expenses 20,365 09 223,564 29 222,000 00 Operating Income (Loss) (4,346 44) (9,007 29) 12,000 00 Other Income (Expense) Interest Income 5934 136 78 000 Other Income 3,57404 3,57404 000 Total Other Income (Expense) 3,63338 3,71082 000 Net Income (Loss) Before Taxes (713 06) (5,296 47) 12,000 00 See Accountants' Compilation Report 2 Item 18. - 5 xB -�s4- HB Downtown Business Improvement Distric Statement of Revenues & Expenses - Mod. Cash Actual vs. Budget 1 Month Ended 10 Months Ended July 31, 2015 July 31, 2015 Annual Actual Actual Budget Revenue BID Assessments - Prior Year $ 000 $ 10,030 02 $ 000 BID Assessments - Current Year 000 69,518 68 98,000 00 Chili at the Beach 9,61865 30,720 70 38,000 00 Surf City Nights 6,25000 87,500 00 75,000 00 Surf City Days 000 13,020 00 10,000 00 Art Walk 15000 2,54260 10,000 00 Miracle on Main Street 000 1,07500 000 Sponsorships 000 15000 3,00000 Total Revenue 16,018 65 214,557 00 234,000 00 Event Expenses Chili at the Beach Chili at the Beach 000 000 20,000 00 Awards 000 98136 000 Event Entertainment 20000 1,70000 000 Licenses & Permits 000 1,86364 000 Marketing & Banners 3,23350 5,64781 000 Miscellaneous event expenses 0.00 5.051 06 0.00 Total Chili at the Beach 3,43350 15,243 87 20,000 00 Halloween Halloween 000 42117 6,00000 Entertainment 000 3,15000 0.00 Total Halloween 000 3,571 17 6,00000 Light a Light of Love Surf City Days Surf City Days 000 75000 4,00000 Administration 000 1,42710 000 Marketing & Advertising 40580 2,26350 000 Outside Services 000 1,30000 000 Total Surf City Days 40580 5,74060 4,00000 Holiday Beautification Holiday Beautification 000 19,011 86 30,000 00 Miracle on Main 000 11.013 19 6,000.00 Total Holiday Beautification 000 30,025 05 36,000 00 Art Walk/Main Street Late Night Art Walk/Main Street Late Niaht 000 2 306 41 12 000 00 Entertainment 000 1,04452 000 Marketino & Advertisino 322 ao 5 735 02 n on Total Art Walk/Main Street 32280 9,08595 12,000 00 Other Events Total Event Expenses 4,16210 63,666 64 78,000 00 Operating Expenses Advertising & Marketing 3,704 54 27,424 65 28,200 00 Printing 000 000 10,550 00 Bank Charges 000 6225 24000 Donations 000 1,200 00 000 See Accountants' Compilation Report 3 xB ss- Item 18. - 6 HB Downtown Business Improvement Distric Statement of Revenues & Expenses - Mod. Cash Actual vs. Budget 1 Month Ended 10 Months Ended July 31, 2015 July 31, 2015 Annual Actual Actual Budget Dues & Subscriptions 34500 73000 1,00000 Insurance 000 5,51626 5,81000 D &O Insurance 000 1,63000 000 Legal 000 000 2,40000 Accounting 1,22639 6,68312 4,80000 Licenses & Fees 000 4500 1,30000 Meeting Expenses 4500 8,96106 1,70000 Miscellaneous Expense 5600 38600 1,200 00 Office Expense 11939 2,961 18 3,60000 Outside Services 2,39166 20,212 34 18,000 00 Executive Director 5,00000 44,533 30 50,000 00 Bonuses 000 000 5,00000 Payroll Tax Expense 67625 2,00825 000 Postage 000 24335 000 Rent 65000 9,39400 6,00000 Repairs & Maintenance 000 000 1,200 00 Security 2,08500 25,944 78 000 Telephone 19751 1,567 52 3,00000 Uniforms (293 75) 000 000 Utilities 000 39459 000 Total Operating Expenses 16,202 99 159,897 65 144,000 00 Total Expenses 20,365 09 223,564 29 222,000 00 Operating Income (Loss) (4,346 44) (9,007 29) 12,000 00 Other Income(Expense) Interest Income 5934 13678 000 Other Income 3,57404 3,57404 000 Total Other Income (Expense) 3,63338 3,71082 000 Net Income (Loss) Before Taxes (713 06) (5,296 47) 12,000 00 See Accountants' Compilation Report 4 1tem 18. - 7 xB -3 s 6- 0 0 HB Downtown Business Improvement Distric Statement of Revenues & Expenses - Mod. Dash 12 Month Comparison For 2015 10131114 11130/14 12/31114 11311115 =8115 3131115 4f30115 5131IM5 6130r115 71311115 V31115 9130116 YTD Total Revenue BID Assessments-Prior Year 5,51204 4,51798 000 ❑00 000 000 000 Ono 000 000 000 000 10 030 02 610 Assessments-Current Y 000 D 00 000 26.333 91 7,35387 000 3.72180 10,922 96 21,186 14 000 000 000 69.518 68 Chili at the Beach 000 000 000 000 000 25000 1,225 DO 000 19,627 05 9 618 65 000 000 3D,720 70 Surf City Nights 6,25000 6 250 00 6,25000 6,25000 31,250 00 6,250 DO 6.25000 6,250 OD 6,25000 6,25000 000 000 87,500 00 Surf City Days D 00 0 00 000 ❑00 1,00000 000 000 000 12.020 00 000 000 000 13,020 00 An Walk 99 00 23000 18800 0 OD 000 1,33431 Ono 49129 5000 15000 000 0 OO 2 542 60 Miracle on Main Street 0 00 000 1,07500 000 000 000 000 000 0 00 0 DO 000 Ono 1,07500 Sponsors" jW S!L! 0.00 0.01) 0.00 0,00 999 Ono 000 0 Op- 000 Ogg 0.00 150.00 Total Revenue 12,011.04 10.997.98_ 7.513.00 32.583,91 39.6¢y-87 7,834.31 11,196.80 117.66425 59,133.19 _16e018,65_ 0.00 0.00 214,557.00_ Event Expenses Chili at the Beach 000 000 000 000 000 15500 000 59839 1 i,D56 98 3,43350 000 000 15.243 87 Halloween 3,28492 25625 3000 000 D 00 000 0 DO 000 000 ODD 000 000 3,571 17 Light A Light of Love 000 000 000 000 000 0 DO 0 DO 000 000 0 DD 000 000 000 :1- irf City Days 3 907 70 000 Ono 1,42710 55400 -564 00 000 Ono 000 40580 000 000 5,74060 race on Main 725 DO 25,743 24 3,41641 14040 D 00 000 0 DO 000 000 0 On 0 00 000 30,025 05 t Walk/Mam Street 1,28600 3,13991 $55 25 Ono 000 26648 1,74938 1,35363 31250 32280 000 000 9.08595 her Events 0.00 0.00 O.DO 000 0,00 0.00 0 O8 0 OD 0 00 0.00 0.00 0.00 0.00_ ' Total Expenses 9.20362 29,13940 4,10266 1,55750 5"00 (163521 1,749.38 1.952.02 11.369.48 4,162.10 0.00 0.00 63,666.64 Operabng Expenses Advertising&Marketing 1,837 66 2,195 55 6,23900 2,97260 1,87912 5,40359 1,32100 1,D97 73 77386 3,70454 000 000 27,424 65 Bank Charges 300 300 3800 325 300 300 300 300 300 D OO 000 0 DD 6225 Donations 000 1,20000 000 000 000 000 000 000 0DO 000 000 000 1,20000 Dual&Suhscnptions 000 8500 0 Q0 000 000 300 00 0 OD 000 0 DO 34500 0 OO 000 73000 Insurance 0 OO 000 0 DO 4,99926 000 000 51700 000 0 DO 000 O OD 000 5.51626 D&0 Insurance 000 000 000 0 00 000 000 000 000 1,63000 000 000 000 1.63000 Accounting 22500 22500 22500 22500 30000 69202 1,16419 1 2DO 26 1,200 26 1,22639 000 D OO 6,68312 Licenses&Fees 000 0 DO 2500 0 OO 0 DO 2000 0 00 0 00 0 DO 0 00 000 000 4500 Meeting Expenses 1,90344 0 DO 2000 0 00 0 DO 6,922 54 0 00 70 D8 0 On 45 DO 000 000 8,96106 Miscellaneous Expense 6800 0 DO 8400 4600 26 DO 000 0 DO 6400 4200 5600 000 0 00 38600 OfSae Expense 47138 1,14742 12159 7 80 10608 4880 28459 4194 61219 11939 000 0 OD 2,961 18 Outside Services 2,55947 2,40976 1,66698 2,08224 1 973 70 1,52091 2 205 90 1,76472 1,63701 2,39166 0 00 000 20,212 34 Executive director 4,M 66 4,16666 4,16666 4,16666 4,16666 3,70000 5,DOO 00 5,000 00 5,00000 5,00000 0 00 000 44,533 30 Payroll Tax Expense 0 00 000 000 000 000 000 56700 38250 38250 67625 Ono 000 2,008 25 » c--E - See Accountants' Compilation Report 5 00 00 HB Downtown Business Improvement Distric 00 Statement of Revenues & Expenses - Mod. Cash 12 Month Comparison For 2015 10/31114 11130114 12131114 1131115 2128115 Mills 4130115 6131115 6130115 7131M6 8131M5 9130115 YTD Total Postage 000 49 DO 4900 000 49 DO 515 64 65 3630 (9 75) 000 Goo 000 24335 Rent 85400 854 00 85400 85400 85400 1,058 00 864 OD 864 DO 1 688 00 650 00 000 000 9.394 OD Security (7,008 00) 000 11,490 00 4,41378 6 624 DD 000 4,17000 2,08500 2,08500 2,085 DO 000 0 DO 25,944 78 Telephone 194 10 19472 194 39 194 75 19702 19769 DOD 000 19744 19751 0 OD 000 1,56752 UnFFrxms 000 000 000 000 000 29375 000 000 000 (293 75) 000 000 0 DO Ubith88 0.00 0 DO Q DO 0.00 0.00_ 0.OD 197.05 197.54 000 0.00 0.00 0.00 394.59 Total Operating Expenses 5,27471 12,530 10 25,173 62 19,965 34 16,178 58 200,165 35 16,358 38 12,807 07 15,241 51 16,202 99 0 DO 000 1599,897 65 Operabng Income(Lc") a467,29) f30.671.52] f21 7E3,28) 11,051 07 22,841.29 (12,167,52) f6,910,961 2.9D5.16 32.522.20 f4.346AQ am 0,00 (9,007,29) Other Income(Expense) Inbereat Income DOD 000 DOD DOD 000 7744 0 DO D 00 0 DO 593.4 000 000 13678 Other Income 0.00 _ 0.00 000 000 0.02 0.00 0,00 0.00 _ 000 3.574.D4 0.00 400 3.5740d Total Other Income(Expens 099 a 00 0.00 000 0 00 77.44 000 D.DD ago 2&3z.38 0,00 0.00 3,710.82 W A Income(LON)Before T (2.467,291 (NMA 121.763.28) 11,051,07 2234129 (12,09008) (6,910,961 2.905,16 32522.20 1(7 3Om 000 0.00 f5.296.471 t4 Net Income[Coca) 42.487.293 �IG71�i+` 21.76328} JjAakuL 522841.29 572.090m Sf6.910.961 S 2.905.16 53=20 1 S 000 � f5.298.d71 r r See Accountants' Compilation Report fi 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 1 Beginning Current YTD 'MoDate Reference T Description Balance Amount Balance 1020 First Bank-Checking 55,382 23 'Mn1/15 1 July Disbursements (12,698 69) 07/31/15 1 B Check Adjustments 3,57404 07/01/15 2 Transfer from SCN 6,25000 07/06/15 2 CATB Sponsor 60000 07/06/15 2 Art Walk 5000 07/24/15 2 Transfer from Paypal 6,66865 07/28/15 2 CATB Sponsors 2,35000 07/28/15 2 Art Walk 10000 07/01/15 Rec B Paychex (3,17888) 07/02/15 Rec B Constant Contact (97 00) 07/09/15 Rec B HB Chamber of Commerce (20 00) 07/13/15 Rec B Fred's Mexican Cafe (25 00) 07/14/15 Rec B Flags Georgia (320 67) 07/15/15 Rec B Flags Georgia (12 25) 07/17/15 Rec B City of HB (150 00) 07/17/15 Rec B Paychex (3,205 01) 07/17/15 Rec B Costco com (63 49) 07/20/15 Rec B Crocs Store (25 00) 07/20/15 Rec B Microsoft (12 00) 07/22/15 Rec B BJs Restaurant (50 00) 07/22/15 Rec B Banzai Bowls (20 00) 07/22/15 Rec B Duke's (50 00) 07/23/15 Rec B Ruby's (25 00) 07/23/15 Rec B Avila's (25 00) 07/29/15 Rec B Robly com (367 12) 07/29/15 Rec B Amazon (19 98) • (772 40) 54,609 83 1025 First Bank-CD 50,703 73 07/31/15 AJE2 Interest income 5934 5934 50,763 07 1140 Accounts Receivable - Miscellaneous 60400 000 60400 1330 Prepaid Rent 50000 000 50000 2015 Inter-Company Payable (34,000 00) 000 (34,000 00) 2080 Accrued Payroll 000 07/01/15 Payroll Paychex (3,17888) 07/17/15 Payroll Paychex (3,205 01) 07/01/15 Rec B Paychex 3,17888 07/17/15 Rec B Paychex 3,205 01 000 000 3100 Unrestricted Retained Earnings (77,773 37) 0 000 (77,773 37) 4010 BID Assessments-Prior Year (10,03002) HB -359- Item 18. - 10 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 2 Beginning Current YTD ate Reference T Description Balance Amount Balance 4010 BID Assessments-Prior Year(cont.) 000 (10,030 02) 4020 BID Assessments - Current Year (69,518 68) 000 (69,518 68) 4100 Chili at the Beach (21,102 05) 07/06/15 2 Venzon - Heartburn Sponsor (600 00) 07/24/15 2 Transfer from Paypal (6,668 65) 07/28/15 2 Elan - Sponsor (2,000 00) 07/28/15 2 Equinox - Sponsor (350 00) (9,618 65) (30,720 70) 4400 Surf City Nights (81,250 00) 07/01/15 2 Transfer from SCN (6,250 00) (6,250 00) (87,500 00) 4450 Surf City Days (13,020 00) 000 (13,020 00) 4500 Art Walk (2,392 60) 07/06/15 2 Art Walk (50 00) 6/IS 2 Art Walk (100 00) (150 00) (2,542 60) 4600 Miracle on Main Street (1,075 00) 000 (1,075 00) 4900 Sponsorships (150 00) 000 (150 00) 5120 Awards 98136 000 98136 5125 Event Entertainment 1,50000 07/06/15 2538 John Johnson 20000 20000 1,70000 5140 Licenses & Permits 1,863 64 000 1,86364 5150 Marketing & Banners 2,41431 07/10/15 2543 Enlarge Media 47500 07/10/15 2544 Los Angeles Times 23125 07/10/15 2545 The UPS Store 2,190 25 115 2550 OC Register 33700 3,23350 5,64781 Item 18. - 11 HB -360- 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 3 Beginning Current YTD ate Reference T Description Balance Amount Balance 5160 Miscellaneous event expenses 5,05106 000 5,05106 5200 Halloween 421 17 000 421 17 5225 Entertainment 3,15000 000 3,15000 5400 Surf City Days 75000 000 75000 5410 Administration 1,427 10 000 1,42710 5450 Marketing & Advertising 1,85770 07/10/15 2543 Enlarge Media 12500 07/10/15 2545 The UPS Store 28080 40580 2,26350 5465 Outside Services 1,30000 000 1,30000 5500 Art Walk/Main Street Late Night 2,30641 000 2,30641 5525 Entertainment 1,04452 000 1,04452 5550 Marketing & Advertising 5,41222 07/10/15 2543 Enlarge Media 30000 07/10/15 2545 The UPS Store 2280 32280 5,73502 5600 Holiday Beautification 19,011 86 000 19,011 86 5610 Miracle on Main 11,013 19 000 11,013 19 7010 Advertising & Marketing 23,720 11 07/10/15 2542 City of 11B 2,50000 07/10/15 2543 Enlarge Media 6250 07/02/15 Rec B Constant Contact 9700 V/15 Rec B Flags Georgia 32067 115 Rec B Flags Georgia 1225 0 17/15 Rec B City of HB 15000 07/20/15 Rec B Crocs Store 2500 xs 61- Item 18. - 12 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 4 Beginning Current YTD 02 ate Reference T Description Balance Amount Balance 7010 Advertising & Marketing (cont.) /15 Rec B BJs Restaurant 5000 07/22/15 Rec B Banzai Bowls 2000 07/22/15 Rec B Duke's 5000 07/23/15 Rec B Ruby's 2500 07/23/15 Rec B Avila's 2500 07/29/15 Rec B Robly com 36712 3,70454 27,424 65 7050 Bank Charges 6225 000 6225 7090 Donations 1,200 00 000 1,200 00 7100 Dues & Subscriptions 38500 07/28/15 2552 HB Chamber of Commerce 34500 34500 73000 7150 Insurance 5,51626 000 5,51626 7152 D&O Insurance 1,63000 ® 000 1,63000 7175 Accounting 5,45673 07/28/15 2553 V MCGINI'Y KNUDTSON & ASSOCIATES, LLP 22500 07/01/15 Payroll Paychex 48763 07/17/15 Payroll Paychex 51376 1,22639 6,683 12 7180 Licenses & Fees 4500 000 4500 7190 Meeting Expenses 8,91606 07/09/15 Rec B HB Chamber of Commerce 2000 07/13/15 Rec B Fred's Mexican Cafe 2500 4500 8,96106 7200 Miscellaneous Expense 33000 07/10/15 2541 City of HB 5600 5600 38600 7210 Office Expense 2,84179 07/28/15 2554 Sparkletts 23 92 07/17/15 Rec B Costco corn 6349 /15 Rec B Microsoft 1200 /15 Rec B Amazon 1998 11939 2,961 18 Item 18. - 13 HB -362- 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 5 Beginning Current YTD ate Reference T Description Balance Amount Balance 7240 Outside Services 17,820 68 IIWIOI15 2539 Apple One 76626 07/10/15 2540 Apple One 46440 07/28/15 2547 Apple One 46440 07/28/15 2548 Apple One 34830 07/28/15 2549 Apple One 34830 2,39166 20,212 34 7241 Executive Director 39,533 30 07/01/15 Payroll Paychex 2,50000 07/17/15 Payroll Paychex 2,50000 5,00000 44,533 30 7250 Payroll Tax Expense 1,33200 07/01/15 AJE1 Reclassify Paychex expense 29375 07/01/15 Payroll Paychex 19125 07/17/15 Payroll Paychex 19125 67625 2,00825 7280 Postage 24335 0 00 24335 7290 Rent 8,74400 QZ[28115 2551 V GALITZEN PROPERTIES 65000 ® 65000 9,39400 7310 Security 23,859 78 07/28/15 2555 Visit HB 2,08500 2,08500 25,944 78 7330 Telephone 1,370 01 07/10/15 2546 Venzon 19751 19751 1,56752 7350 Uniforms 29375 07/01/15 AJE1 Reclassify Paychex expense (293 75) (293 75) 0 00 7360 Utilities 39459 000 39459 8000 Interest Income (77 44) 07/31/15 AJE2 Interest income (59 34) (59 34) (136 78) 8100 Other Income 000 115 1787 B Void old checks (779 04) /15 1955 B Void old checks (450 00) 07/31/15 1969 B Void old checks (1,900 00) 07/31/15 1974 B Void old checks (100 00) HB 6;- Item 18. - 14 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Ledger Page 6 Beginning Current YTD ,moDste Reference T Description Balance Amount Balance 8100 Other Income (cont.) 1/15 1982 B Void old checks (250 00) 07/31/15 1999 B Void old checks (75 00) 07/31/15 2035 B Void old checks (20 00) (3,574 04) (3,574 04) Current Profit/(Loss) (713 06) YTD Profit/(Loss) (5,296 47) Number of Transactions 93 The General Ledger is in balance 000 Item 18. - 15 HB -364- 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Journal Page 1 Reference Date Reference T Account Description Amount Total 7/31/15 1 1020 July Disbursements (12,698 69) 07/31/15 1 B 1020 Check Adjustments 3,57404 (9,124 65) 07/01/15 2 1020 Transfer from SCN 6,25000 07/01/15 2 4400 Transfer from SCN (6,250 00) 07/06/15 2 1020 CATB Sponsor 60000 07/06/15 2 1020 Art Walk 5000 07/06/15 2 4100 Venzon - Heartburn Sponsor (600 00) 07/06/15 2 4500 Art Walk (50 00) 07/24/15 2 1020 Transfer from Paypal 6,66865 07/24/15 2 4100 Transfer from Paypal (6,668 65) 07/28/15 2 1020 CATB Sponsors 2,35000 07/28/15 2 1020 Art Walk 10000 07/28/15 2 4100 Equinox- Sponsor (350 00) 07/28/15 2 4100 Elan- Sponsor (2,000 00) 07/28/15 2 4500 Art Walk (10000) 07/31/15 1787 B 8100 Void old checks (779 04) (779 04) 07/31/15 1955 B 8100 Void old checks (450 00) (450 00) 07/31/15 1969 B 8100 Void old checks (1,900 00) (1,900 00) 07/31/15 1974 B 8100 Void old checks (100 00) (100 00) 07/31/15 1982 B 8100 Void old checks (250 00) (250 00) 07/31/15 1999 B 8100 Void old checks (75 00) (75 00) 07/31/15 2035 B 8100 Void old checks (20 00) (20 00) 07/06/15 2538 5125 John Johnson 20000 20000 07/10/15 2539 7240 Apple One 76626 76626 07/10/15 2540 7240 Apple One 46440 46440 07/10/15 2541 7200 City of HB 5600 5600 07/10/15 2542 7010 City of HB 2,50000 2,50000 07/10/15 2543 5150 Enlarge Media 47500 07/10/15 2543 5450 Enlarge Media 12500 07/10/15 2543 5550 Enlarge Media 30000 07/10/15 2543 7010 Enlarge Media 6250 96250 07/10/15 2544 5150 Los Angeles Times 23125 23125 07/10/15 2545 5150 The UPS Store 2,19025 07/10/15 2545 5450 The UPS Store 28080 07/10/15 2545 5550 The UPS Store 22 80 2,49385 07/10/15 2546 7330 Venzon 19751 19751 07/28/15 2547 7240 Apple One 46440 46440 is7/28/15 2548 7240 Apple One 34830 34830 07/28/15 2549 7240 Apple One 34830 34830 07/28/15 2550 5150 OC Register 33700 33700 07/28/15 2551 V 7290 Gj,HB -:)65-OPERTIES 65000 Item 18. - 16 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Journal Page 2 Reference Date Reference T Account Description Amount Total 07/28/15 2552 7100 HB Chamber of Commerce 34500 34500 07/28/15 2553 V 7175 MCGINTY KNUDTSON& ASSOCIATES, LLP 22500 22500 07/28/15 2554 7210 Sparkletts 23 92 23 92 07/28/15 2555 7310 Visit HB 2,08500 2,08500 07/01/15 AJE1 7250 Reclassify Paychex expense 29375 07/01/15 AJE1 7350 Reclassify Paychex expense (293 75) 07/31/15 AJE2 1025 Interest income 5934 07/31/15 AJE2 8000 Interest income (59 34) 07/01/15 Payroll 2080 Paychex (3,178 88) 07/01/15 Payroll 7175 Paychex 48763 07/01/15 Payroll 7241 Paychex 2,50000 07/01/15 Payroll 7250 Paychex 19125 07/17/15 Payroll 2080 Paychex (3,205 01) 07/17/15 Payroll 7175 Paychex 51376 07/17/15 Payroll 7241 Paychex 2,50000 07/17/15 Payroll 7250 Paychex 19125 07/01/15 Rec B 1020 Paychex (3,178 88) 07/01/15 Rec B 2080 Paychex 3,17888 07/02/15 Rec B 1020 Constant Contact (97 00) 00 07/02/15 Rec B 7010 Constant Contact 9700 7/09/15 Rec B 1020 HB Chamber of Commerce (20 00) 07/09/15 Rec B 7190 HB Chamber of Commerce 2000 07/13/15 Rec B 1020 Fred's Mexican Cafe (25 00) 07/13/15 Rec B 7190 Fred's Mexican Cafe 25 00 07/14/15 Rec B 1020 Flags Georgia (320 67) 07/14/15 Rec B 7010 Flags Georgia 32067 07/15/15 Rec B 1020 Flags Georgia (12 25) 07/15/15 Rec B 7010 Flags Georgia 1225 07/17/15 Rec B 1020 City of HB (150 00) 07/17/15 Rec B 1020 Paychex (3,205 01) 07/17/15 Rec B 1020 Costco com (63 49) 07/17/15 Rec B 2080 Paychex 3,205 01 07/17/15 Rec B 7010 City of HB 15000 07/17/15 Rec B 7210 Costco corn 63 49 07/20/15 Rec B 1020 Microsoft (12 00) 07/20/15 Rec B 1020 Crocs Store (25 00) 07/20/15 Rec B 7010 Crocs Store 2500 07/20/15 Rec B 7210 Microsoft 1200 07/22/15 Rec B 1020 Duke's (50 00) 07/22/15 Rec B 1020 Banzai Bowls (20 00) 07/22/15 Rec B 1020 BJs Restaurant (50 00) 07/22/15 Rec B 7010 Duke's 5000 07/22/15 Rec B 7010 Banzai Bowls 2000 07/22/15 Rec B 7010 BJs Restaurant 5000 07/23/15 Rec B 1020 Avila's (25 00) 07/23/15 Rec B 1020 Ruby's (25 00) 07/23/15 Rec B 7010 Avila's 2500 07/23/15 Rec B 7010 Ruby's 2500 07/29/15 Rec B 1020 Amazon (19 98) 7/29/15 Rec B 1020 Robly com (36712) 07/29/15 Rec B 7010 Robly com 36712 07/29/15 Rec B 7210 Amazon 1998 Transaction Balance 000 Item 18. - 17 HB -366- 07/31/15 HB Downtown Business Improvement Distric DOWNTOWN General Journal Page 3 Reference Date Reference T Account Description Amount Total Total Debits 46,694 76 Total Credits 46,694 76 A/C Hash Total 449977 000 Number of Transactions 93 xB -3367- Item 18. - 18 Huntington Beach Downtown Business Improvement District STRATEGIC FRAMEWORK and 2015-2016 � • Goals and Priorities 00:11MMEM March 7, 2015 Item 18. - 19 xa -3168- Huntington Beach Downtown BID Strategic Framework and 2015-2016 Goals and Priorities �. .�; -/rir i/ Ate• ^�� `� � � tea; A `•� ��x;'2vi i,-, yin %'P/19/%/'A h"`� x �' Mission a statement of the organization's core purpose and indispensable value for those it serves Vision and Long-term Goals: a description of the organization in a desired future state, operating at a level of performance required to fulfill its mission Key Issues: strategic areas for change that should be addressed in the current planning cycle, action taken in these areas will address timely challenges and opportunities and will move the organization forward in achieving its vision Objectives measurable results that must be accomplished with regard to each key issue [Two- to three-year time horizon] PrioritiesNear One Deliverables: expectations for how action and resources should be focused in the first year of the Plan, in an effort to address issues and goals [One- year time horizon] HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 2 HB -369- Item 18. - 20 0 Huntington Beach Downtown BID Strategic Framework or-01" 0" '0 q$000,M1sslorl'tatement vlofr, WOW nb MTh, ti t6fi Beach Dbwntovyrp,� D develops are A,\ 0, es e u pr 0i A?, desires of all Ad '�Downj'0, n istripfithat satisfies the desi erits and visitors to di 1�11� 14 shop, vorkand P10rih an qttr 'accessible, f ante e n v ent. — qm Vision and Long-term Goals Vislon Statement The Huntington Beach Downtown BID is the driving force behind the development of a vibrant, diverse Downtown business district and the establishment of the Downtown as the center of community life in Huntington Beach Long-term Goals By 2020, the Huntington Beach Downtown Business Improvement Distnct will operate at a level of excellence described in the following goals Key Result Area OUTREACH and INFLUENCE 1 Pacific City is a committed partner and fully integrated into the BID membership and leadership 2 A comprehensive, coordinated marketing plan is implemented that solidifies a `sense of place' for the Downtown 3 BID member businesses have a strong, collective voice in all matters than impact the Downtown 4 The Downtown area attracts a mix of businesses that serve the changing needs and wants of Huntington Beach residents and visitors 5 The impact of the BID is magnified by its productive relationships with all organizations that have a stake in a vibrant, successful Downtown district Key Result Area MEMBER SERVICES 6 The Downtown is a convenient, accessible, safe and attractive location with a growing number of residents and visitors 7 Creative events are well attended and provide a tangible sense of community among Huntington Beach residents 8 BID members understand the value of engagement in the BID and feel a 0 personal connection with BID leadership HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 3 Item 18. - 21 HB -3370- Key Result Area GOVERNANCE AND OPERATIONS 9 The structure of the BID reflects the business sectors of the Downtown district and the productive relationships the BID has developed with all Downtown stakeholders 10 The BID operates with the leadership, staff and financial capacity to fully support its mission, and achieve its goals and priorities HBDBID Strategic Framework and 2015-2016 Goals and Priorities •4 HB 7 1- Item 18. - 22 ® 2015-2016 Goals and Priorities ++ indicates priority issues and deliverables for 2015-2016 �,uT s� �:�v r� .�. �� ,�a�rr�.�/mk►x� r� s rr� `� �/�r,� m�, Issue Marketing and Communications ++ Objective 1 Hire staff with marketing expertise 2015 Deliverables • Outsource marketing activities to Visit Huntington Beach ++ • Conduct a coordinated research effort with Visit Huntington Beach to support development of a marketing plan Issue Collaboration++ Objective 2 Identify and build productive relationships with partner organizations who have a stake in the success of Downtown, ensuring the BID has an influential voice in all decisions impacting the Downtown 2015 Deliverables • Secure representation on the Boards of partner organizations, and regular communication and reporting of BID and partner activities ® Issue Downtown Brand and Vision Objective 3 Develop a shared vision and brand for the Downtown district among partners 2015 Deliverables • Convene a meeting with the HB Chamber, the City, Visit Huntington Beach, Pacific City and others to begin a dialog about a Downtown vision and brand ++ • Explore the possibility of a DBA for the BID Issue Pacific City Objective 4 Conduct cooperative activities with Pacific City in areas of common interest, such as transportation, marketing and events 2015 Deliverables • Develop and implement a strategy to integrate Pacific City into the leadership structure of the BID e g , a seat on the Board ++ Issue Economic Development Objective 5 Shape the variety of businesses in the Downtown area to meet the needs of residents and visitors (e g , create a Downtown planning commission) 2015 Deliverables • Review Downtown zones and assessments to better understand business make-up HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 5 Item 18. - 23 xB -372- ® Issue. Beautification and Maintenance Objective 6 Continue to improve Downtown safety, cleanliness and maintain a friendly environment 2015 Deliverables • Assume responsibility for City parking garage maintenance ++ • Make improvements to Z Park ++ • Add more public restrooms • Continue to stress the need for upgraded lighting ++ • Remove green bins ++ • Landscape 12 planters ++ Issue. Events and Community Pride Objective 7. Continue and expand new event traditions in the Downtown 2015 Deliverables • Propose and implement one new event and budget for 2016 ++ Issue Parking, Transportation and Wayfinding Objective 8 Ensure that drivers and pedestrians are able to find the services they need while Downtown ® 2015 Deliverables • Work with Visit Huntington Beach and the City to implement the wayfinding program • Research a trolley system and prepare a presentation to the Board • Investigate a parking validation program, including a 2-hour free parking with purchase benefit, from October to February • Agree upon direction for Downtown pedestrian signage as part of the overall wayfinding si na a program Issue Business Training and Support Services Objective 9 Conduct regular, informative training programs for Downtown businesses 2015 Deliverables • Determine business needs for information and training ++ HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 6 HB -3 7 3- Item 18. - 24 ��� r���� � � � •xa� ��sax �m� � >sue, .. �>, �`�e... �; �""" �� �•� r> ,n ,-. �v / � s\ � � yam .�,��`^° � air ;r '�-m- �� � �,•_ ��u��a;s�� ® Issue Board Development ++ Objective 10 Restructure the BID Board of Directions to be more representative of the Downtown business sectors, as well as provide for a voice for BID partners Goal Develop strong BID leaders who are accountable to clear roles, responsibilities and expectations 2015 Deliverables • Evaluate the composition of the Board ++ • Modify bylaws to reflect changes to Board composition ++ • Develop Board member job description, with clear roles, responsibilities and expectations • Conduct regular Executive Committee meetings Issue BID Member Engagement++ Objective 11 Appoint and support Board member ambassadors to welcome and personally interact with businesses in assigned areas of Downtown 2015 Deliverables • Develop and implement a communication strategy with member businesses, using Board ambassadors ++ ® Issue Resource Capacity Objective 12 Raise top line revenue for the BID, maximizing new and existing activities 2015 Deliverables • Determine level of resources needed (human and financial) to implement BID strategic plan priorities ++ • Find efficiencies in use of current resources • Explore additional revenue sources HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 7 Item 18. - 25 HB -374- Huntington Beach Downtown BID Strategic Framework and 2015-2016 Goals and Priorities Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical prionties in 2015-2016 to advance its mission In 2015-2016, the BID will . . . • Outsource marketing activities to Visit Huntington Beach [See Objective 1] • Convene a meeting with the HB Chamber, the City, Visit Huntington Beach, Pacific City and others to begin a dialog about a Downtown vision and brand [See Objective 3] • Develop and implement a strategy to integrate Pacific City into the leadership structure of the BID (e g , a seat on the Board) [See Objective 4] • Assume responsibility for City parking garage maintenance [See Objective 6] • Make improvements to Z Park [See Objective 6] ® • Continue to stress the need for upgraded lighting [See Objective 6] • Remove green bins [See Objective 6] • Propose and implement one new event and budget for 2016 [See Objective 7] • Determine business needs for information and training [See Objective 9] • Evaluate the composition of the Board [See Objective 10] • Modify bylaws to reflect changes to Board composition [See Objective 10] • Develop and implement a communication strategy with member businesses, using Board ambassadors [See Objective 11] • Determine level of resources needed (human and financial) to implement BID strategic plan priorities [See Objective 12] HBDBID Strategic Framework and 2015-2016 Goals and Priorities • 8 HB -375- Item 18. - 26 Dept ID ED 15-17 Page 1 of 3 Meeting Date 8/17/2015 t1em s, A04¢.ay, CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION MEETING DATE: 8/17/2015 SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A Wilson, City Manager PREPARED BY: Ken Domer, Assistant City Manager Kellee Fritzal, Deputy Director, Business Development SUBJECT: Public Hearing to consider adoption of Resolution No 2015-44 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District (HBDBID) for Fiscal Year 2015-2016, and, authorize $20,000 appropriation Statement of Issue On July 20, 2015, the City Council approved Resolution of Intention No 2015-33 to levy an assessment within the Huntington Beach Downtown Business Improvement District and authorized the City Clerk to schedule a public hearing for August 17, 2015 The City Council is requested to conduct the public hearing to consider a resolution to approve the annual assessment for Fiscal Year 2015-2016 Financial Impact Revenues and expenses of up to $90,000 are included in the City's 2015-2016 Huntington Beach Downtown Business Improvement District Budget (Fund 710), However, the anticipated budget for the Downtown Business Improvement District is $110,000 Thus, an additional appropriation of $20,000 is necessary Recommended Action A) Conduct the Public Hearing, and, B) Adopt City Council Resolution No 2015-44, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2015-2016," and appropriate $20,000 into Fund 710 for 2015-2016 Alternative Action(s) Do not approve the resolution and/or modify elements of the annual report, such as the proposed assessments, activities or improvements to be funded, district boundaries, categories of assessments or benefit zones Analysis In June 2002, downtown merchants approached the City of Huntington Beach to form a business improvement district (BID) to fund promotional activities benefitting all businesses within the district area On September 7, 2004, the City Council approved the Huntington Beach Downtown Business Improvement District (HBDBID) as a method for marketing and improving the downtown Item 14. - 1 HB -368- Dept ID ED 15-17 Page 2 of 3 Meeting Date 8/17/2015 area In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a resolution confirming the coming year's assessments On August 16, 2010, the City Council approved Resolution No 2010-60, which designated the HBDBID, a 501(c)(6) as the Downtown BID Advisory Board, permitting them to act in that capacity, and to legislatively require public meetings and record requirements in accordance with the Ralph M Brown Act and Public Records Act On July 20, 2015, the City Council adopted Resolution No 2015-33, affirming its intent to approve the proposed assessments for FY 2015-2016 and setting the public hearing for August 17, 2015 Copies of the Resolution of Intention and the Annual Report were mailed to each current business owner within the boundaries of the DTBID A Notice of Public Hearing and copy of the Resolution, the proposed assessment schedule and the boundary map were published in the Huntington Beach Wave on August 6, 2015 During Fiscal Year 2014-2015, the HBDBID promoted and enhanced the overall appeal of the Downtown through its programs and services, including the Downtown Ambassador Program, holiday decorations, public safety and marketing programs The HBDBID has also continued to manage the downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department and Surf City Nights, with funds generated by event fees The HBDBID anticipates a total budget of $270,000 during Fiscal Year 2015-2016 Revenues consist of $110,000 from annual BID assessments, $60,000 generated through special events, and $100,000 generated by Surf City Nights The HBDBID will maintain approximately $19,345 ,in reserves that is unbudgeted Funding recommendations to the City Council are currently made by a ten-member Advisory Board (nine voting members, one non-voting member), which is elected annually by assessed members It is important to note that, while not related to this renewal action, the HBDBID met on August 12, 2015 to adopt new bylaws which would expand to Advisory Board to number thirteen, including eight members elected and five members appointed, in order to achieve broader representation of all businesses in the district's boundaries State law requires that HBDBID activities benefit businesses located and operating in the assessment boundary Downtown businesses are assessed based on their size, location, and business type Assessments range from $30-$1,200 per annum, per business There are no proposed changes to the boundary map and assessments from the previous year However, the estimated budget for 2015-2016 includes an estimate of assessments anticipated from incoming businesses in the new Pacific City development, located in Zone 1 of the Downtown BID boundary The number and types of businesses within the Downtown area have expanded greatly since the creation of the BID in 2004 This expansion will continue upon the opening of the Pasea Hotel and the many retail, restaurant, and service businesses in the Pacific City development, and with the upcoming expansion of the Waterfront Hilton Resort As noted above, the HBDBID is amending their bylaws to expand its board membership Expansion of the Advisory Board to include these representatives will ensure more diversity in the governance of the Downtown BID and assist continued efforts to fulfill the strategic vision of the HBDBID in generating increased visitor and local resident visitation to Downtown at all times of the year As required by State law, a protest hearing must be held to provide the opportunity for an affected business to voice their protests or submit protests in writing If such protests should be received during the hearing, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the HBDBID If the protests total less than 50% of the amount to be collected, the City Council can approve the renewal of the HBDBID The City HB -;69- Item 14. - 2 Dept ID ED 15-17 Page 3 of 3 Meeting Date 8/17/2015 Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments If written protests are received from affected business owners of 50% or more of assessments, no further proceedings to continue the HBDBID can be considered for a period of one (1) year Environmental Status Not applicable Strategic Plan Goal Enhance economic development Attachment(s) 1 Resolution No 2015-44, "A Resolution of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2015-2016 " 2 HBDBID Annual Report Item 14. - 3 xB -370- RESOLUTION NO 2015-44 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2015-2016 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2015-2016 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2014-2015 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2015-2016" (collectively, "Annual Report"); and On July 20 , 2015 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2015-2016 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows. SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2015-2016 and a description of the improvements and activities to be provided for Fiscal Year 2015-2016. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2015- 2016 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. 15-4769/124057 2 1 Resolution No. 2015-44 SECTION 3 The assessments collected will be used to fund activities to increase commerce in the Downtown District area. SECTION 4. This resolution shall take effect on October 01 , 2015 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 8 t h day of September , 2015. Ma REVIEWE PPROVED. 7;W : t anager 15-4769/124057 2 2 EXHIBIT A ` .. 44u 2014-2015 s 9 a= a m4\ Huntington Beach Downtownv Business Improvement District \ � ', ink _ '.. ANNUAL REPORT A \ \.. r Pal \ ' r � aA s 4 ff a, a\ \ 56 to *as z M \ \ \ t Aal OW �Dl' \ \ s alla ' '.?a r aa \ a c :.� aa • ♦w at *}��" �� c a f al � / Vda R \ \ ., IF y �$ 247 a1 \ {tea \ \ ,/, a :all \ as \ all �;' r "a W.. \\ \ w aa s all H —373 ` \ Item 14 6 \\ CONTENTS MISSON STATEMENT: The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety,' maintenance, tourism, parking, and special events.... About the BID 2 Marketing & Advertising 4 Safety & Maintenance 6 Tourism 8 Parking 9 Signature Events 10 � Partners I Outreach 15 . Beard of Directors & Staff 16 BID Renewal & Budget 17, Vision 20 Thank You 21 1 Item 14. - 7 HB -374- About the Huntington Beach Downtown Business Improvement District The Huntington Beach Downtown Business Improvement District (HBDBID) is a 501 C6 business organization formed in 2004 by the City Council at the request of downtown merchants. Businesses located in the dynamic Huntington Beach Downtown area are all members of the innovative, business-run Downtown BID. The HBDBID is a public / private partnership whereby downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not-for-profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. In 2015, the BID Board of Directors met to develop a strategic plan to guide the organization with a vision into the future, ensuring that the BID has an influential voice in all decisions impacting the downtown. Amongst several key initiatives, the BID is currently working towards expanding the Board of Directors to include leaders from hotels, the Chamber of Commerce, and Visit HB. For more information, please visit hbdowntown.com. Also connect with Huntington Beach Downtown and Surf City Nights on: DYE ` LIKE ADS ON kg%kO" facebook,' YouID 2 HB -375- Item 14. - 8 Huntington Beach BID Map & Community Highlights The HBDBID currently represents over 250 downtown business members, in a district which includes the Hyatt Regency and Waterfront Hilton to south, Eighth St. to the north and inland on Main St. to Palm Ave. 2014-2015 was a strong year for the HBDBID. We celebrated 100 years of surfing with Visit :. HB and are working with the Special Olympics Host Committee to orchestrate the most memorable welcome possible for the Australian Special Olympic athletes and u coaches. During 2014-2015, we added a few new businesses, witnessed many �a business renovations, and added special attractions to our already popular events. AIR, New for 2015-2016, we welcome the much- anticipated opening of Pacific City, enhancing our destination with over 50 new retail shops and boutiques and dozens of delicious dining choices plus an amazing 250-room boutique , p g q hotel. The impact of the BID is magnified by its productive relations with all organizations that have a stake in a vibrant, successful downtown. Due to v the success of the BID's programs and events, it has q i received complete support in y renewal every year since 2004. n: With Pacific City bringing exciting new shopping, dining, and services to Downtown, we look forward to this destination being a committed partner, fully integrated into the BID membership and leadership. 3 Item 14. - 9 xB -376- Marketing & Advertising When marketing Huntington Beach Downtown we concentrate our efforts in three areas: • Locals - mostly couples of all ages, and families • Hotel guests • Leisure visitors to Orange County Highlighting unique selling points such as our world famous pier, beach events, small town charm and "Surf City USA" brand, we continue to give visitors and residents alike compelling reasons to visit HB Downtown. HB Downtown's marketing and communication efforts include a strong emphasis on gaining a presence in social media. Alongside the regular e-newsletters, now reaching over 6,000 email subscribers,we also spread the word about Huntington „ Psi , Beach through several Facebook, Instagram, and Twitter accounts. We also actively "like" H GTtloA CH E and "share" the promotions from our downtown ff businesses, so we can all reach a wider }' audience. In addition to emails and social media, we use our hbdowntown.com website to promote our businesses and downtown events. We loop the business advertisement on our home page and include the advertisement on our "What's Happening" page. One of the key features of our website is the online directory with direct links to each business website. For communicating with our member businesses, we use Constant Contact email tool and hand- walked flyers. Our Ambassadors are also very helpful in checking in with our businesses and reporting back any more concerns and suggestions to the office. New this year: we are preparing to launch a new HBDowntown App for smart phones which will give visitors everything they need to know about downtown right at their fingertips. This technology will allow businesses to use the opt-in push notification for even greater reach directly to our visitors. 4 HB -377- Item 14. - 10 Marketing & Advertising Other marketing efforts include print advertising in local newspapers and magazines, visible placement of posters in high-traffic areas, and postcard distribution at downtown businesses, Surf City Nights, and to visitors exiting the parking garage. Throughout the year, we take advantage of the free advertising opportunity extended to us from the Beach Boulevard of Cars electronic reader board on the 405 freeway. One of the new marketing efforts in 2014 was the miiliPw creation of a "$25 Gift Voucher for the HB Downtown Businesses of your Choice." 1geam Some of the ways this voucher was used » included: • Employee of the Month @ Hilton & Shorebreak • Art Walk - registration cards are used to collect visitor demographics • Donations to charitable organziations. With this promotional tool, the visitor is invited to look through our directory and select from which they would like a gift card. This way, a portion of our marketing dollars is directly reinvested in our businesses downtown. An important addition to our marketing and advertising in 2014 is that the inclusion of the message, "Brought To You By Local Downtown Businesses" on every promotional ' piece we created. This is one small, yet significant, step towards building awareness of how it is ultimately the - 1r, 4 businesses in this I 9 destination working together to create a positive visitor ,@ experience. 5 Item 14. - 11 xB -3378- Public Safety After the success of our pilot Ambassador program in the summer of 2014, the HBDBID partnered with Visit HB to make ks' the Ambassador program a permanent asset in HB Downtown. This program is designed to have a designated, highly visible person(s) to engage the public to provide information, directions or a friendly greeting. The Ambassadors are responsible for dealing with quality of life and reporting issues to ensure that any public safety concerns are addressed. In addition to assisting our visitors, the Ambassadors network with business owners, other security personnel, and the Huntington Beach Police Department. The BID has established a strong partnership with law enforcement and continues to advocate for appropriate police coverage for downtown. We are involved in the planning stages of city and community events such as the Surf City Marathon, 4th of July, and US Open of Surfing to insure downtown business interests and concerns are represented and addressed. 6 HB -379- Item 14. - 12 Maintenance CLEAN TEAMk Undoubtedly one of the most significant benefits of the HBDBID organization is the oversight of our street maintenance program. Administered by BID staff, the sidewalks are beautifully maintained by our contracted services provider, Malco Maintenance, Inc. Day porters maintain cleanliness in most downtown areas except for buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. . . . .......__... ADIANA a. POWER WASHING The power washing program includes steam cleaning of sidewalks on Main Street twice a week in peak periods and once a week in off-peak periods. Maintenance service also includes steam cleaning of sidewalks on 5th Street in addition to increasing service during peak summer months and special events. Alleys are steam cleaned quarterly. COORDINATION WITH PUBLIC WORKS The BID Manager interfaces with the City Public Works Department to insure a safe environment regarding tree trimming, sidewalk replacement and report of major graffiti clean-up. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. In conjunction with the Beautification Committee, the BID is working with Public Works to plan for the best landscaping and other visual improvements for the downtown destination. Item 14. - 13 xB -33so- Tourism As a Southern California coastal destination, Huntington Beach continues to grow as a preferred tourist destination. Visit. HB reports increased demand for our destination, with hotels reaching an 88% occupancy with a $237.00 average daily rate ` from Oct-Apr. Our current three big downtown hotels: Hyatt Regency Huntington Beach Resort and Spa, Waterfront Beach x` ` Resort, a Hilton Hotel, and Kimpton's Shorebreak Hotel, Qq consistently exceed customer expectations by providing the q highest quality service and amenities. Looking forward,we are very excited for the Spring 2016 opening of our fourth upscale r . . hotel, Pasea. The HBDBID is always looking for new ways to help the hotel staff be familiar with the choices available for visitors in downtown. New this year: we created welcome rack cards for the front desk ,u staff to present on arrival. Another new effort we made in 2014 was to create and distribute special "welcome" signs to display in our businesses for a large group staying at the Hyatt, "'4 w so when the visitors came to our t ,f downtown destination, they would see the extra special welcome from our merchants. The HBDBID works closely with Visit HB to share resources and experience in promoting our destination. Throughout 2014 we -a..- .. supported Visit HB's "100 Years of Surfing" Campaign and . in 2015 we are cross promoting our events on June 20tn Chili at the Beach and the Epic Big Board Ride. We work hand in hand to facilitate the Ambassador program and work to keep the Visit HB staff up to date with all that is new in HB Downtown. Our downtown destination benefits immensely from business generated by both overnight guests and day trip tourists. During the winter, we advertise in two popular visitor magazines: Where OC and 101 Things To Do in Orange County, distributed in welcome centers, OC hotels, and the John Wayne Airport. 8 HB 81- Item 14. - 14 Parking The HBDBID understands that parking accessibility, availability, and overall cleanliness of both the parking lot and restroom facilities is a key component of the visitor experience to HB Downtown. Specific issues such as effective signage, better lighting and improved daily maintenance service of the Main Promenade parking structure in downtown are currently being addressed with City staff and the HBDBID is excited for proposed improvements. BID Board leadership feels strongly about this issue as a required area of improvement. In addition to necessary improvements to the structure, the HBDBID partnered with the City of HB for „ 4 Inks" special 2 hour FREE parking promotions-once for the Is month of December and a second campaign for Valentine/President's Day weekend. • . 3r G$;b • s " SIR ' Cycte parking �►in P9►+ermer►a�s 'fro Su nd faun,as re on btu th a min�n$20 purd%o Also new in 2015, the City added bike racks throughout downtown and under the pier to accommodate 200 more bikes. 9 Item 14. - 15 HB -382- H' IS . s Miracle . . , i St. BID Signature Events Overview y A key component of the value of the HBDBID is the success we have producing signature events for our community, specifically: : • Surf City Nights - every Tuesday, 5-9pm, all year round _a • Art Walk - every Third Thursday, 6-9pm, March- November aF • Chili at the Beach - Annually in June • Surf City Days - Annually in September � g ,. a • HalloweenFest- Annually in October, on Halloweenq:, g itcnri i • Tree Lighting / Miracle on Main Street - Annually � M ,� , � w� P6 Oda November/December ., Scavenger Hunt - new this year Annually, in January04 4 a4- Afiomas"A ff Each of these events is designed to bring locals and visitors to our downtown destination. For our residents, we believe that these events also provide an important sense of community pride - special events that add value to our city " and positively impact the quality of life for those who live here. 10 xB -383- Item 14. - 16 i Surf City Nights g The Tuesday night weekly Street Fair and Certified Farmers' Market is a thriving, popular event for locals, visitors, and hotel guests. A combination of wonderful year-round weather, unique vendors and free entertainment made ' for another very successful year of Surf City Nights. Surf City Nights is overwhelmingly one of the best-loved signature events in HB Downtown. 2014-2015 Highlights In September 2014, the HBDBID expanded t { Surf City Nights to the first block of 5t" Street, also called "The Strand." Many special FEE.24,201 events were orchestrated on the Strand to ' .. promote this expansion, including "Super PRO�TINATION(BAND) �F MONI Heroes Month" and special musician , ' ISAIIELLA MENDEZ JOHNWEDNER appearances. WNIXIMIN, woman , . SAWN KNBROO PIPER In January and February of 2015, Surf City Nights presented a ENRIQUETORREs first annual "Surf City's Got Talent." The performers BRIE DRENCH-GATES 6.30Nt appreciated this opportunity to be on stage in downtown and NINJA GANDHI(BAND) the community loved cheering them on! From the youngest ERIN SHELTON STEPHANIEFERRETT eight-year old singer, to our 91-year old tap dancer, HB SABRINALENTINI Downtown came alive for five winter weeks for this special 7.1P JUSTINRATOWSKY event. Events like Surf City Got Talent and April's Redneck BHUSHN�0 Rodeo concert successfully brought new, first-time visitors to Surf City Nights. hts. Other popular repeat events include Princess Parties, visits ......; from Santa Claus and the Easter Bunny, Police Appreciation Week and the Public Works Department Open House. In 0 2014, Veteran's Day was on a Tuesday and so special events were coordinated in conjunction with this important day. Surf City Nights continues to provide a number of booth spaces every week for the benefit of City services and local a. non-profit charity groups all year round. Surf City Nights provides revenue necessary for the HBDBID to do more for business improvement and also gives the residents a place to gather and experience something special in their hometown while providing visitors to Huntington Beach the opportunity to experience our Surf City USA like a local. 11 Item 14. - 17 HB -384- Art Walk The mission of the HB Art Walk is to celebrate creativity, innovation, and community "Surf City Style" by showcasing both established and emerging local artists, creating memorable and meaningful experiences for our local families and visitors to HB Downtown. This HB self-guided tour is presented by the businesses of downtown as a way to offer guests an entertaining evening of exploring art and the ambiance of our beautiful downtown. During the 2014-2015 fiscal year, our Third Thursday Art Walk enjoyed steady growth within both the local artist community and the public. This monthly event (March - November) brings between 35 - 55 artists monthly to the downtown destination. The International Surfing Museum continues as our headquarters for registration, and the perfect center hub of activity with entertainment, live art, and artist gatherings. ,T,ar« f The HB Art Center is an important partner in hosting l��iw ;ttsac 1` and promoting arts and culture while building community. We are very excited to welcome a new Art Gallery to town, Rainwater Gallery. While artists will continue to fill Main Street and the Strand, we look forward to the opportunity of adding unique "micro shows" at the Rainwater Gallery in addition other business locations, who are excited to participate such as Sancho's Tacos, 2nd Floor, and The Design Livery Group. Nl I°W'� I°i4} Y+l4+WIPI«Vpwui owige r �ol'Ikuil� IIu r. 12 HB -385- Item 14. - 18 CHILI AT THE BEACH, June 20, 2015 ��- The 8th Annual Chili at Beach is a community favorite. Starting with the spectacular backdrop of our pier and sparkling sea,we take 500 gallons of chili, 50,000 sampling cups, and invite 1500 people to stop by for a taste. Then, to add to the memories, we scheduled entertainment all day long on two stages, with a special appearance from "Forever Young" featuring Sid Hallburn, our 91-year old .. Tap Dancer discovered during Surf City's Got Talent. While the 2015 Chili at the Beach enjoyed record- breaking attendance, the energy of the day was magnified by Visit HB's hugely successful Epic Big Board Ride-where 66 riders crushed the world record, catching a wave on the world's largest surfboard. This event brought extensive media coverage to HB Downtown and introduced Chili at the Beach to a wider audience. The event has raised nearly $30,000 for the Boys and Girls Clubs of Huntington Valley over the past four years. II �II SURF CITY DAYS September 13 -14, 2014 Surf City Days is an event designed for locals to "take their beach back." It's a „s combination of activities happening all day ak m aW ing it fun not just for the participants but also nonstop action to entertain thousands of spectators. Surf City Days is planned around the HB City Annual Locals Only Surfing Competition which has been part of our city for over four decades and enjoys multi- ; generational participation. In 2014, two days of Stand Up Paddle Board contests happened beachside and the CBVA Volleyball Tournament hosted nearly 200 teams between Saturday and Sunday, with a number of teams visiting from Northern California. Enlarge Media Group hosted the Old Skool Skate Session with both the Youth Skaters, and local professionals and the Chamber of Commerce filled the plaza with the latest and greatest product and services at their annual GreenWAR Expo. HSS Demo Days, where visitors get to try out all the latest surfing gear and boards, registered over 600 people and our new event, the Cross Fit Civil War Challenge was a great success for both participants M4 and spectators. We are currently in the planning process for our 2015 Surf City Days, happening on September 19 & 20, 2015. 13 Item 14. - 19 HB -386- 2014 HALLOWEENFEST HalloweenFest is one of the events presented by the businesses in ° HB Downtown that is most loved in the community. The first three blocks of Main Street are closed and filled with fun and FREE activities for kids. Inflatables, jump houses, games, pony rides and a petting zoo are enjoyed by thousands of young children, making memories to last a lifetime. At The Strand,we held our annual kids' and canines' costume contest. To top it off, the HBDBID supplied downtown businesses with over 40,000 pieces of candy to give to the thousands of excited trick or treaters. HOLIDAY DECOR & EVENTS 2014 Tree Lighting Ceremony HB Downtown kicks off the winter holiday season with a magical Tree Lighting Celebration. Creating a center of pride for our community, the HBDBID funds the holiday decor, including an 18 foot tree with rotating light display, custom pine garland on the street poles, and custom hanging streamers with wreaths. Building on the success from 2013, the 2014 Tree Lighting I € celebration started with entertainment by Tuba Christmas, the Sunshine Generation, Huntington Beach HS APA Surf City Singers and the world famous All-American Boys Chorus. Complimentary refreshments were provided by our BID businesses and sponsor partners. A mini holiday craft fair complete with an Ugly Sweater booth added to the fun for all the visitors as they waited for Santa to arrive and light the tree. Miracle on Main Street s Thousands of visitors stopped by the center of Main Street to take memorable pictures in front of our tree during the holiday season. The HBDBID arranges for Santa Claus to visit for five consecutive weeks, giving our HB families and friends the chance to visit with Santa for no 4 ,WFOR charge. Also during December, the HBDBID OUR works with the HB Youth Shelter to promote their annual "Light FREE a Light of Love" parade. DOWNTOWN PARKING -, w" . Finally, the HBDBID was excited to partner again with the City m � ' of HB to provide FREE 2 hour parking to guests with a coupon. M"MALCAM �� We recognize that paying for parking can be a perceived challenge for visitors to HB Downtown and appreciate this partnership with the City of HB as we strive to increase visits to HB Downtown from our local community during the winter months. 14 xB -387- Item 14. - 20 Partners / Outreach A key responsibility for BID board members and the BID Manager is to actively reach out to all sectors of the community. Board members and the BID Manager attend key City Council meetings and study sessions, weekly specific events committee meetings and quarterly "All BID" Meetings with the City's Office of Business Development, Visit HB, the Chamber of Commerce and Auto Dealers BID. Through these regular meetings, opportunities to collaborate are explored. For instance, in January we partnered with the Auto BID to advertise in the water bill mailed to 60,000 HB households. I 9g9gy{9�9p ypyply■ �: ��. 'ii� .9.!J rL Do foftwn Scavenger Hunt gg s .SM/ETf/EM7 i C7lt. ;MNRCkl7f ?I \ 3 * DM AS At HBDOWNTONM.00M The HBDBID partners with the City of HB on many different levels. Importantly, the BID supports p the Community Services Department with a $10,000 annual commitment to advertising in the SANDs 3RDTHURsbAYS magazine. I HB Additional community _. outreach happens throughout the year as the BID Manager and board members W participate in various Chamber of Commerce events such ;� • -� as the June HB Open for Business Expo. Another partner highlight for 2015 is the excitement of participating in welcoming the Australian Special Olympics team and their coaches during Surf City Nights in July and making this an extra-special experience for everyone. Special Olympics D Host Town GAMES LOS ANOELES 2015 15 Item 14. - 21 HB _388_ Board of Directors & Staff The 2014-2015 Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the non- voting Immediate Past President. The Executive Committee is composed of four officers to include the President, Vice-President, Secretary, and Treasurer. Board Members are elected for two-year terms and officers serve a one-year term. EXECUTIVE COMMITTEE President Secretary Steve Grabowski Brett Barnes The UPS Store Duke's Huntington Beach Vice President Immediate Past President Stephanie Wilson Steve Daniel Fred's Mexican Cafe Rocky Mountain Chocolate Factory Treasurer Nicole Thompson First Bank DIRECTORS Susie Smith Makin' Waves Richard Thorpe (beginning June 2015) Pristine Motorsports Bob Bolen HB Realty Lori Eckman (Oct-May) The Strand Roxann Casaccia Main Street Hair Company Dave Shenkman (Oct-Apr) The Kite Connection Keith Breiter (beginning June 2015) Huntington Surf and Sport STAFF Susan Welfringer BID Manager Gerry Manzo Administrative Marketing Assistant Mary Ann Senske SCN Manager 16 xB -389- Item 14. - 22 BID Renewal - Assessment Structurell The City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improve District (HBDBID). TERM: No changes, the term remains at one year. BOUNDARIES: The same with no changes. ASSESSMENT RATES: The same with no changes at this time. SERVICES AND PROGRAMS: Programs will continue to include marketing, special events, advocacy and maintenance,with the addition budget line to support the Ambassador Program. 'R Retail Businesses(Includes 1,000 s%ft or less $300 1 Nail/Hair/Skin Salons) 1,001 sq_ft.to 2,500 s%ft. $600 2,501 sq.ft.to 4,999 sq ft, $900` 5,000 sq.ft.or more $1200 Restaurants 1,000 sq ft.or less $300 1,001 sq ft.to 2,500 sq.ft. $600 2,501 sq ft to 4,999 sq.ft $900 5,000 s%t€.or more $1,200 Hotels 20 rooms or less $180' 21-50 rooms $360 51+rooms $600; Services/Office* First Floor $240 Second floor or higher $120 1 Cart/Kiosk $60 Banks/ATM $600 c; Retail Businesses(Includes $300 I ,' Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360# 51+rooms $600 Service/Office* First Floor $120! Second floor or higher $60 Cart/Kiosk viz i Banks/ATM $600 3 3 Item 14. - 23 HB -390- Statement of Operations The HBDBID fiscal year is October Ol 2014 to September 30 2015 Y P / d 01 rM Aft - „ Assessment Income Current Year $ 98,000.00 $ 72,000.00 Surf City Nights Income $ 75,000 00 $ 56,250.00 Events $ 61,000.00 $ 46,000.00 Total Revenue: $ 234,000.00 $ 174,250.00 o` .. .. ,.......,., ..,,E ...,.�..:: hP Administration/operations $ 94,140.00 $ 62,535.00 Professional Services $ 14,200.00 1 $ 10,650-00 Marketing&Advertising $ 89,660.00 $ 65,245.00 Holiday Beautification $ 36,000.00 ° $ 30,000.00 Total Expenses: $ 234,000.00 $ 168,430.00 This information has been derived from the unaudited financial statements by Mc Ginty, Knudtson and Black, LLC. A complete financial record is available upon request. For more information, contact the HBDBID office. 4 HB -3391- Item 14. - 24 :Proposed Operating Budget The HBDBID fiscal year for the proposed operating budget is October 01 , 2015 - September 30, 2016. PF RM \a i i BID Assessments & Dues 110,000 Surf City Nights Income 100,000 i Events 601000 F Total income = f 270,000 ra r/ � \w I S S\ `� R a � E I I Administration/Operational 110,000 t Professional Services ! 15,000 I Marketing / Advertising 115,000 I Holiday Beautification 30,000 i i Total Expenses - 270,000 5 Item 14. - 25 xB -392- Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, jobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 2015- 2016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financiaQ needed to implement BID strategic plan priorities 6 HB -393- Item 14. - 26 Thank You The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. ARTWALK SURF CITY NIGHTS Kevin Ashford, Chair, Enlarge Media Steve Grabowski, UPS Store, Chair Lori Eckman, Co-Chair, The Strand Steve Daniel, Rocky Mountain Kate Hoffman, HB Art Center Mary Ann Senske, SCN Manager Luanne Shoup, Resident Susie Smith, Makin' Waves Cindy Cross, HBISM Lori Eckman,The Strand Susan Welfringer, BID Manager Mike Butler, Rockin' Fig Terri-Lynn, Surf & Sport Massage BEAUTIFICATION VOLUNTEERS Susie Smith, Makin' Waves Thank you to our volunteers who devoted Steve Daniel, Rocky Mountain their time to work for the BID during the Roxann Casaccia 2014-2015 .yir' Dave Shenkman, Kite Connection ' ; year. BUDGET, FINANCE & ''' GOVERNEANCE kop F\ Nicole Thompson, First Bank Stephanie Wilson, Fred's Brett Barnes, Dukes + Steve Grabowski,The UPS Store EVENT COMMITTEE Dale Stimson Susan Welfringer, Chair The Boys & Girls Clubs of Huntington Valley Kevin Ashford, Enlarge Media Chance Coogle Jan Douglas, The Shorebreak Hotel OCC Hospitality Program Bob Hoxsie, Mangiamo Gelato Caffe Matt Liffreing Rob Kee, Enlarge Media Gloria Nguyen Jay Brown, Enlarge Media Brett Barnes, Duke's Ryan McLaughlan, HSS Lori Eckman,The Strand Jeff Kleid, YOR Realty Ryan Rasmussen, RIIP Digital y MARKETING COMMITTEE Bob Bolen, HB Realty Susan Welfringer, BID Manager Lori Eckman,The Strand Meg Bernardo, WSL Madison Fischer, Visit HB 7 Item 14. - 27 HB -394- EXHIBIT B Downtown Business Improvement District Proposed Assessment Formula 2015-2016 Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons 1,001 s . ft. to 2,500 s . ft. $600 2,501 s . ft .to 4,999 sq ft. $900 5,000 s . ft. or more $1,200 Restaurants 1,000 s . ft. or less $300 1,001 s . ft. to 2,500 s . ft. $600 2,501 s . ft. to 4,999 s . ft $900 5,000 s . ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses $300 (Includes Nail/Hair/Skin Salons Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. HB -395- Item 14. - 28 ,r� t TT :- :. •� t m e� ggw� Hill- I x. � 'x ! ■rra• ?t C .a ■.T.rrwlrw� .. `*, *�� ................rrr ,y�.w. rr►++.rFa•r [rtt �r�"ss '... ,• f . � r I . ..pax ° aw. [bwyt4wrr w[a<[lf•9E��a .°"«, LiJ as[,ir _..� :��" .■ rrrrs.rrrarsr�a w.r.r�, .- ut[ws[rca ■ . .. ....�[r. [sr.�M�Rk�dArr.wr[yrys ■r..Rr ,..�.-,...� rRrk } EXHIBIT B F Huntington Beach Downtown Business Improvement District a Boundaries and Benefit Zones 1 & 2 . JO : ........ EXHIBIT B 24 HOUR FITNESS INNOCEAN WORDWIDE AMERICAS BRUXIE-GOURMET WAFFLE SANDWICHES 24 HOUR FITNESS USA INC INNOCEAN WORLDWIDE AMERICAS LLC BRUXIE LLC PO BOX 2409 180 5TH STREET#200 1295 S LEWIS STREET CARLSBAD CA 92018-2409 HUNTINGTON BEACH CA 92648 ANAHEIM CA 92805 SHAKEAWAY JOHNNY ROCKETS MERRILEE'S INC CALIFORNIA NKP1 LLC ROCK HUNT INC MERRILEE'S INC 723 PEARL STREET 120 5TH STREET#100 790 SO COAST HWY LA JOLLA CA 92037 HUNTINGTON BEACH CA 92648 LAGUNA BEACH CA 92651-0000 U S TACO IRENE'S STORY CHILI BEANS U S TACO CO LLC WHITE SPRINGS 25CB LLC PO BOX 353801 800 E 12TH STREET#424 1662 HILLHURST AVE#A LOUISVILLE KY 40232 LOS ANGELES CA 90021 LOS ANGELES CA 90027 CROCS CVS FOREVER 21 CROCS RETAIL INC GARFIELD BEACH CVS LLC FOREVER 21 RETAIL INC C/O CT BUSINESS LICENSE PO BOX 867 ONE CVS DRIVE-LICENSING 23062A 3880 NORTH MISSION ROAD#3030 MONSEY NY 10952 WOONSOCKET RI 2895 LOS ANGELES CA 90031 RIP CURL SURF CENTER ACTIVE RIDE SHOP RITTER'S STEAM KETTLE COOKING RIP CURL INC ACTIVE WALLACE GROUP RITTERS SKC LLC 3030 AIRWAY AVE 12087 LANDON DRIVE 180 5TH STREET#130 COSTA MESA CA 92626 MIRA LOMA CA 91752 HUNTINGTON BEACH CA 92648 ANGL SKECHERS STUDIO 37 ANGL INC SKECHERS USA DEANNA LYNN SPANGLER 333 S MOONRISE DR 228 MANHATTAN BEACH BLVD 615 HARTFORD AVE MALIBU CA 90265 MANHATTAN BEACH CA 90266 HUNTINGTON BEACH CA 92648 MAZZOTTI'S DOWNTOWN PETE'S MEXICAN FOOD KS REALTY/KS REAL ESTATE CAMGUARD SALES INC CARLOS&JENNY GONZALEZ KATHRINE MARIE SORICELLI 255 N LINCOLN AVE 213 5TH STREET 214 5TH STREET#205 CORONA CA 92880 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 THE ICE CREAM WAY HAWLEYWOODS BARBER SHOP LATELY LILY LLC ARDENSEL&CO INTN'L INC LAYRITE LLC LATELY LILY LLC 82 ASHDALE 1773 CRESTMONT PLACE 214 5TH STREET#202 IRVINE CA 92620 COSTA MESA CA 92627 HUNTINGTON BEACH CA 92648 NORTH SHORE POKE T R RANCH SERVICES LLC TAKEYA USA CORP NORTH SHORE POKE CO T R RANCH SERVICES LLC TAKEYA USA CORPORATION 214 5TH STREET#101 214 5TH STREET#201 214 5TH STREET#204 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 TOP HB NAILS BANZAI BOWLS CHUCK DENT SURF CENTER DAT PHAT NGUYEN BANZAI BOWLS MARK&GINA NAKASHIMA 220 5TH STREET 488 E 17TH STREET#A107 224 5TH STREET HUNTINGTON BEACH CA 92648 COSTA MESA CA 92627 HUNTINGTON BEACH CA 92648 HB -397- Item 14. - 30 COASTLINE REAL ESTATE INVESTMENTS 1 LOOK VINTAGE PRISTINE MOTORSPORTS LLC MICHELE FECHTIC RICHARD S THORPE COASTLINE REAL ESTATE INVESTMENTS 3312 DEVON CIR 225 5TH STREET LLC HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 215 5TH STREET HUNTINGTON BEACH CA 92648 RUBY'S SURF CITY DINER LETS GO FISHING SURF CITY STORE RUBY'S DINER INC MARIAN K JOHNSON BUD WESCOTT PO BOX 780571 11734 FOREST GROVE PO BOX 899 WICHITA KS 67278 EL MONTE CA 91732 HUNTINGTON BEACH CA 92648 KITE CONNECTION EDM SERVICES INC MCA TRADING LLC DAVE SHENKMAN EDM SERVICES INC MARK NASHED 7112 CANDLELIGHT CIRCLE 4100 GUARDIAN STREET#250 412 OLIVE AVE#165 HUNTINGTON BEACH CA 92647 SIMI VALLEY CA 93063 HUNTINGTON BEACH CA 92648 RIO MEDIA INC INNOCEAN WORDWIDE AMERICAS GROOVE FOOTWEAR INC RIO MEDIA INC INNOCEAN WORLDWIDE AMERICAS LLC VEX FOOTWEAR INC 3611 AQUARIUS DRIVE 180 5TH STREET#200 101 MAIN STREET#400 HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 9248 CORREA&ASSOCIATES INVESTMENT BUILDERS LLC JACK'S GIRLS AMERIPRISE FINANCIAL INVESTMENT BUILDERS LLC JACK'S SURF&SPORT 101 MAIN STREET#220 101 MAIN STREET#280 7575 REYNOLDS CIRCLE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 JACK'S SURFBOARDS WEAVER&ASSOCIATES REGUR DEVELOPMENT GROUP INC ABDELMUTI/ABDELFATTAH AMERICAN FINANCIAL INC STEVE REGUR 7575 REYNOLDS CIRCLE 101 MAIN STREET#220 117 MAIN STREET#207 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 G L M&INVESTMENTS INC HIRING CREDIT SPECIALISTS LLC P R TALENT G L M& INVESTMENTS INC HIRING CREDIT SPECIALISTS LLC P R TALENT LLC 412 OLIVE AVE#204 419 MAIN STREET#235 117 MAIN STREET#208 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 PERQ'S NIGHTCLUB&SPORTSBAR PACIFIC RIM TAX&ACCOUNTING POINT BREAK OF HUNTINGTON MULLIGAN AND JOHNSON INC THOMAS L BOUSE POINT BREAK OF HUNTINGTON LLC 117 MAIN STREET 412 MAIN ST#544 119 MAIN STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 WAHOO'S FISH TACO THE GARAGE MANGIAMO GELATO MORNING JADE CORPORATION RON ABDELFATTAH VIVE BENE LLC 2855 PULLMAN STREET 16350 GOTHARD STREET 19641 QUIET BAY LANE SANTA ANA CA 92705 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 W& R STUDIOS GLOSS BEACH HUT WOOLLEY ROBERTSON GROUP INC SASA MEGA INC DAEO PROPERTY INC 123 MAIN STREET#201 4135 STRUGEON COURT 124 MAIN STREET HUNTINGTON BEACH CA 92648 SAN DIEGO CA 92130 HUNTINGTON BEACH CA 92648 Item 14. - 31 HB -398- THUNDER BURGRZ&PIZZA VAPE IT UP NEKTER JUICE BAR THUNDER BURGRZ&PIZZA LLC VAPEITUP INC NEKTER JUICE BAR INC 126 MAIN STREET#104 126 MAIN STREET#103 1800 E CARNIEGIE AVE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SANTA ANA CA 92705 HUNTINGTON SURF&SPORT 2ND FLOOR FOOD ART DRINKS BEACH ISLAND HUNTINGTON SURF&SPORT INC MAIN STREET CONCEPTS LLC BEACH ISLAND INC 300 PACIFIC COAST HWY#408 126 MAIN STREET#201 127 MAIN STREET HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ASSOCIATION VENDOR SOLUTIONS SKETCHY GOONS CALI SHORE STORE GREGORY SUTTON&NATALIE STEWART SKETCHY GOONS INC F&M CALI INC PO BOX 5158 200 MAIN STREET#115 4256 SPECTRUM HUNTINGTON BEACH CA 92615 HUNTINGTON BEACH CA 92648 IRVINE CA 92618 THE COFFEE BEAN&TEA LEAF HEAVENLY COURTURE BOMBURGER INTERNATIONAL COFFEE&TEA LEAF LLC HEAVENLY COURTURE INC CAREY TRIO INC 1945 S LA CIENGA BLVD 3001 ENTERPRISE ST#100 200 MAIN STREET#114 LOS ANGELES CA 90034 BREA CA 92821 HUNTINGTON BEACH CA 92648 BETTER CHOICE FINANCIAL B J'S CHICAGO PIZZERIA COACH'S MEDITTERANIAN GRILL JOSEPH KATTER B J'S CHICAGO PIZZERIA INC MURAT KOC 200 MAIN STREET#204A 7755 CENTER AVE#300 200 MAIN STREET#105 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647-0000 HUNTINGTON BEACH CA 92648-0000 CRABBY'S BOAT HOUSE HURRICANES BAR&GRILL I H 0 P CBH RESTAURANT VENTURES HURRICANES BAR&GRILL INC KEDD 954 INC 221 MAIN STREET#F 200 MAIN STREET#201 11500 BARMAN STREET HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 CULVER CITY CA 90230-0000 MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE ROCKY MOUNTAIN CHOCOLATE FACTORY ROXANN KAHLER M&G KANOUDI DANIEL CAPITAL CORPORATION 200 MAIN STREET#108 200 MAIN STREEET#107 200 MAIN STREET#106 HUNTINGTON BEACH CA 92648-5127 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 SEA NAILS OSSACAI BOWLS BRAZILIAN BITES SURF CITY MARKET LECHI T LE BRAZILIAN BITES CORP STEVE ZEIDAN 200 MAIN STREET#117 21551 BROOKHURST STREET#133 200 MAIN STREET#103 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 ROBERT KOURY PROPERTIES HEY SAYLOR&STYLE AMERICAN VINTAGE ROBERT J KOURY ADRIENNE FARNWORTH LET IT BE INC 200 MAIN STREET#206 201 MAIN STREET#D 8258 PHLOX STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 DOWNEY CA 90241 BASKIN-ROBBINS#362100 HUNTINGTON BEACH BEER COMPANY SAKAL SURFBOARDS LEXUS INVESTMENT GROUP INC H B BEER COMPANY INC ED SAKAL 18739 CHAPEL LANE 201 MAIN STREET#E 201 MAIN STREET#A HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 HB -399- Item 14. - 32 THE FUNNEL HOUSE SURF CITY HARLEY-DAVIDSON OF AMERICAN APPAREL RETAIL INC HEIDI'S SWENSENS OF LONG BEACH LLC HUNTINGTON BEACH AMERICAN APPAREL RETAIL INC 168 HARVARD LANE FRANZ JELKE INC 747 WAREHOUSE STREET SEAL BEACH CA 90740 13031 GOLDENWEST ST LOS ANGELES CA 90021 WESTMINSTER CA 92683 KILLARNEY'S RICHARD HARLOW&ASSOCIATES SHARKEEZ MAINSTREET ENTERPRISES RICHARD HARLOW SURF CITY HOSPITALITY 7400 CENTER AVE#111 211 MAIN STREET#C 703 PIER AVE#B815 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 HERMOSA BEACH CA 90254 SUGAR SHACK BOGGELN&COMPANY CPA NO KA 01 TIM&HOLLY TURNER CHERI L BOGGELN NO KA 01 18052 FRESHWATER LANE 215 MAIN STREET 1/2 215 MAIN STREET HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 LONGBOARD RESTAURANT&PUB WELLS FARGO HOME MORTGAGE DOS TOROS D B R ENTERPRISES INC WELLS FARGO HOME MORTGAGE D-TOWN INVESTORS INC 217 MAIN STREET ONE HM CMPS MACX2401 Unit 04G 221 MAIN STREET#U HUNTINGTON BEACH CA 92648-0000 DES MOINES IA 50328 HUNTINGTON BEACH CA 92648 LUIGI'S RESTAURANT STARBUCKS COFFEE COMPANY#575 DOPPIO ZERO PIZZERIA GHASSAN DAHABREH STARBUCKS CORPORATION COACH'S GOURMET DELI INC 221 MAIN STREET#B PO BOX 34442-TAX DEPT 221 MAIN STREET#D HUNTINGTON BEACH CA 92648-0000 SEATTLE WA 98124 HUNTINGTON BEACH CA 92648 MELEESA ALOHA GRILL H M R ARCHITECTS MELISSA MILLER TROPICAL GRILL INC WILLIAM J RESEIGH 221 MAIN STREET#E 221 MAIN STREET#F 221 MAIN STREET#1 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648-0000 HAMLIN GOODING HAMLIN GOODING MAILPIX INC HAMLIN COMPANY K GOODING COMPANY MAILPIX INC 221 MAIN STREET#J 221 MAIN STREET#J 3311 EASTER CIRCLE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 TEAM DESIGN&CONSTRUCTION 221 N MAIN STREET BEACH PROPERTIES SURF CITY HENNA&THREADING(CT) JEFF BERGSMA LLC SALIM LALLANI 221 MAIN STREET#S 221 N MAIN STREET BEACH PROPERTIES 316 OLIVE AVE#229 HUNTINGTON BEACH CA 92648-0000 LLC HUNTINGTON BEACH CA 92648 26165 RINCONADA DRIVE CARMEL VALLEY CA 92924 RIIP DIGITAL LLC KANGOTEK HOT TRENDS SUNGLASSES(CT) RIIP DIGITAL LLC MAGALY WARD PADGHAM GOKHAN KUCUK 301 MAIN STREET#208 16835 ALGONQUIN STREET#186 20191 CAPE CORAL LANE#155 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 HOT TRENDS SUNGLASSES(CT) MAIN STREET EXPRESS(CT) POSITIVE THOUGHT BRAND GOKHAN KUCUK SALIM LALLANI POSITIVE THOUGHT BRAND 20191 CAPE CORAL LANE#155 316 OLIVE AVE#229 INTERNATIONAL HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 5318 E 2ND STREET#545 LONG BEACH CA 90803 Item 14. - 33 HB -400- POSITIVE THOUGHT BRAND 7-ELEVEN STORE HB GIFTS&ACCESSORIES POSITIVE THOUGHT BRAND MAKHTAR KAMARA ISMAIL ADAM ABDELMAGED INTERNATIONAL PO BOX 219088 3665 S BEAR ST#F 2565 CHESTNUT AVE DALLAS TX 75221 SANTA ANA CA 92704 LONG BEACH CA 90806 R C COLLECTION INITIATIVE SHABU ON FIRE REYVEIL COLOMA INTERPUBLIC GROUP OF COMPANIES HB SHABU INC 6954 HOMER STREET#77 5700 WILSHIRE BLVD#400 301 MAIN STREET#103 WESTMINSTER CA 92683 LOS ANGELES CA 90036 HUNTINGTON BEACH CA 92648 BEAUTIFUL BODY SCULPTING INC MAIN STREET DAY SPA HOT TRENDS SUNGLASSES(CT) BEAUTIFUL BODY SCULPTING INC YORBA NAILS&SPA INC GOKHAN ALI KUCUK 301 MAIN STREET#108 817 FRANKFORT AVE 20191 CAPE CORAL#115 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 ASTRA OIL COMPANY LLC BEACHFRONT 301 BAR&GRILL PARKING CONCEPTS INC ASTRA OIL COMPANY LLC RED SADDLE RESTAURANT PARKING CONCEPTS INC 301 MAIN STREET#201 301 MAIN STREET#101 12 MAUCHLY BLDG 1 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 IRVINE CA 92618-0000 PIZZA LOUNGE SUSHI ON FIRE MAIN STREET WINE COMPANY MO 0'LES LLC BANGKOK GROUP LLC MAIN STREET WINE COMPANY LLC 301 MAIN STREET#107 301 MAIN STREET#103 301 MAIN STREET#105 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 YOGA PLACE CITY SALON OF HUNTINGTON BEACH ROCKIN FIGS SURF HEADQUARTERS WHOLE BODY INC CITY SALON OF HUNTINGTON BEACH RICK FUGNETTI 2215 MAIN STREET 301 MAIN STREET#102 316 MAIN STREET#A SANTA MONICA CA 90405 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-5130 AVILA'S EL RANCHITO H B MAKIN WAVES SALON DAISY BLUE SERGIO AVILA SUSANNA SMITH NEW STATEMENT INC 318 MAIN STREET 320 MAIN STREET 2105 CAMINO VIDA ROBLE#G HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 CARLSBAD CA 92011 HUNTINGTON BEACH REALTY HUNTINGTON BEACH EASY RIDER, DANK HUNTINGTON BEACH BICYCLE COMPANY HUNTINGTON BEACH REALTY INC CLOTHING JASON HILBERT 322 MAIN STREET UNDERGROUND COLLECTIVE INC 326 MAIN STREET#101 HUNTINGTON BEACH CA 92648 P 0 BOX 6013 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92615-0000 DIANES/BEACH FEVER MODEL CITIZEN THE UPS STORE#4482 DIANE'S INC SANDRA C&THERESA SCHULZ ARCA INVESTMENT COMP 2401 W 208TH ST#4 324 MAIN STREET 412 OLIVE AVE TORRANCE CA 90501 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 COLDSTONE HB THE IRISHMAN DAIRY QUEEN FIGEN INCESU RAYMOND HARTNETT T J AND D C INC 416 OLIVE AVE 424 OLIVE AVE 11479 BROOKRUN HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 RIVERSIDE CA 92505 HB -401- Item 14. - 3 4 T K BURGERS SUNWEST REALTY PICTURE ON TILE AND MURALS ART(CT) T K FAST GRILL INC TYLER NICOLE INC VLADIMIR MIKOLAYENKO 110 PACIFIC COAST HWY 6542 BLUE HERON DR 9702 LIONHEAD LANE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 GARDEN GROVE CA 92844 HAOLE BOYS SHAVE ICE DEVI'S FLOWERS(CT) ANDE'S PERUVIAN ARTS&CRAFTS ANDERSON WILLIS ENTERPRISES INC TULASIA OGNIBENE JUAN ALBERTO JUY 9114 ADAMS AVE#114 853 LINDEN AVE 18731 APPLEWOOD CIRCLE HUNTINGTON BEACH CA 92646 LONG BEACH CA 90813 HUNTINGTON BEACH CA 92646 HOM SOTHEBY'S INTERNATIONAL REALTY RITA'S ITALIAN ICE(CT) PIERSIDE COMMISSARY HOM REAL ESTATE GROUP INC MENG VENTURES LLC INGEN LLC 1200 NEWPORT CENTER DR#100 16917 ALGONQUIN ST#F 58431/2 BECKFORD AVE NEWPORT BEACH CA 92660 HUNTINGTON BEACH CA 92649 TARZANA CA 91356 HOT CITY CATERING(CT) GEORGE'S GRILL PIERSIDE NUTRITION DARIN RUSSELL JORGE C HERRERA ANN PHAM-VO 12753 PERIWINKLE 300 PACIFIC COAST HWY#107B 300 PACIFIC COAST HWY#120 TUSTIN CA 92705 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 THE TAMALE GUY(CT) MAMMOTH LAKES BY GRANDESIGN DAVEY'S LOCKER SPORTFISHING NANCY HERRING&EDGAR TRATICELLI COAST TO COAST PERMITS DONALD BROCKMAN 222 HARPA STREET#A 1 KUEHN COURT 400 MAIN STREET SAN FERNANDO CA 91340 FLEMINGTON NJ 8822 NEWPORT BEACH CA 92661 POPS AND TOPS(CT) SURF CITY EXPRESS MODERN PARKING INC ADAM FAULKNER&MILISSA HUMPHREYS SALIM LALLANI MODERN PARKING INC 234 EAST SUNSET DR NORTH 18536 REGINA AVE 1200 WILSHIRE BLVD#300 REDLANDS CA 92373 TORRANCE CA 90504 LOS ANGELES CA 90017 CELLZONE CB INVESTMENTS INC GRUPO GALLEGOS UMUT DOLY CB INVESTMENTS INC GRUPO GALLEGOS 18 TECHNOLOGY DR#166 300 PACIFIC COAST HWY 300 PACIFIC COAST#200 IRVINE CA 92618 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ASSOCIATION OF SURFING INHOUSE SOLUTIONS ARMIJO ANTHONY PROFESSIONALS(ASP) INHOUSE INC ANTHONY ARMIJO ASSOCIATION OF SURFING PO BOX 3239 21632 KANAKOA PROFESSIONALS HUNTINGTON BEACH CA 92605 HUNTINGTON BEACH CA 92646 PO BOX 309 HUNTINGTON BEACH CA 92648 HAVAIANAS SANDALS PEREZ RODI ANDE'S OCEANVIEW INVESTMENTS CORPORATION RODI PEREZ JUAN ALBERTO JUY 412 OLIVE AVE#283 17834 BURBANK BLVD#104 300 PACIFIC COAST HWY#100 HUNTINGTON BEACH CA 92648 ENCINO CA 91316 HUNTINGTON BEACH CA 92648 BLACK BULL CHOP HOUSE JAVA POINT HUNTINGTON SURF&SPORT PONDEROSA CHOP HOUSE INC HUNTINGTON SURF&SPORT INC HUNTINGTON SURF&SPORT INC 300 PACIFIC COAST HWY#112 300 PACIFIC COAST HWY#408 300 PACIFIC COAST HWY#408 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 Item 14. - 3 5 xB -402- AUSTRALIAN PREMIUM BRANDS INC GALLAGHER'S PUB&GRILL FRED'S MEXICAN CAFE AUSTRALIAN PREMIUM BRANDS INC A C INFO SERVICES HUNTINGTON MOOSE LP 300 PACIFIC COAST HWY#406 9743 EL PORTAL CIRCLE 310 LEWERS STREET HUNTINGTON BEACH CA 92648 FOUNTAIN VALLEY CA 92708 HONOLULU HI 96815 SPARK SURF LINE SUBWAY B L K II LLC WAVETRAK INC BRENT&MICHAEL MAHER 300 PACIFIC COAST HWY#202 300 PACIFIC COAST HWY#310 300 PACIFIC COAST HWY#106B HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SANDY'S BEACH GRILL DUKES EL DON LIQUOR SURF CITY TSP LLC DUKE'S SURF CITY LTD EL DON ENTERPRISES INC 225 PLAZA STREET#300 317 PACIFIC COAST HWY 470 PACIFIC COAST HWY SOLANA BEACH CA 92075 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 VAPETRIX LAZ PARKING CALIFORNIA LLC SHOREBREAK HOTEL GINO&TONY COCCHI LAZ PARKING CALIFORNIA LLC DIAMONDROCK HB TENANT LLC 200 PACIFIC COAST HWY#125 15 LEWIS STREET 3 BETHESDA METRO CENTER#1500 HUNTINGTON BEACH CA 92648 HARTFORD CT 06103 BETHESDA MD 20814 SIMMZY'S HUNTINGTON BEACH OLA LEMONADE SIMMZY'S LLC OLA INC LEMONADE RESTAURANT GROUP LLC 1148 MANHATTAN AVE#1 21040 PACIFIC COAST HWY#F200 10000 CULVER BLVD MANHATTAN BEACH CA 90266 HUNTINGTON BEACH CA 92648 CULVER CITY CA 90232 ACE PARKING MANAGEMENT INC WATERFRONT HILTON BEACH RESORT TOES ON THE NOSE ACE PARKING MANAGEMENT INC ROBERT MAYER CORPORATION ROOX'S INC 645 ASH STREET 21100 PACIFIC COAST HWY 1537 MONROVIA AVE SAN DIEGO CA 92101 HUNTINGTON BEACH CA 92648 NEWPORT BEACH CA 92663 ACE PARKING MANAGEMENT INC HYATT REGENCY HB RESORT&SPA PRESENTATION SERVICES ACE PARKING MANAGEMENT INC HYATT CORP/PCH BEACH RESORT AUDIO VISUAL SERVICES GROUP INC 645 ASH STREET 21500 PACIFIC COAST HWY 1700 EAST GOLF ROAD#400 SAN DIEGO CA 92101 HUNTINGTON BEACH CA 92648 SCHAUMBURG IL 60173 TRAVEL TRADERS EQUINOX 25 DEGREES HB TRAVEL TRADERS HOTEL STORES INC EQUINOX FITNESS HB INC 25 DEGREES HB LP 6205 BLUE LAGOON DR#550 895 BROADWAY 3RD FLOOR 411 29TH STREET MIAMI FL 33126 NEW YORK NY 10003 NEWPORT BEACH CA 92663 CAPITAL INVESTMENT NETWORK INC M E HELME HOUSE FURNISHING CO CAPITAL INVESTMENT NETWORK INC GUY GUZZARDO 414 WALNUT AVE 517 WALNUT AVE HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 RIPCORD DIGITAL INC BOW AND ARROW HAIR LOUNGE ENLARGE MEDIA GROUP RIPCORD DIGITAL INC 315 3RD STREET#P ENLARGE MEDIA GROUP LLC 307 3RD STREET#202 HUNTINGTON BEACH CA 92648 307 3RD STREET#101 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HB -403- Item 14. - 36 SCALP AESTHETICS 0 C GALITZEN PROPERTIES HAVEN OF WELLNESS TATTOO HEAD INK LLC DON GALITZEN CHRISTAL SUNDSTROM 315 3RD STREET#0 PO BOX 151 315 3RD STREET#H HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SALON RETRO LEE ROBINSON, CPA RMA INTERNATIONAL LANDSCAPE BRANDON BAGGETT LEE ROBINSON ARCHITECTURE 315 3RD STREET#F PO BOX 2967 ROBERT J MCMAHON JR HUNTINGTON BEACH CA 92648 COSTA MESA CA 92628 315 3RD STREET#N HUNTINGTON BEACH CA 92648 SAIL PROPERTIES PEDEGO HB BARGAIN BIKE RENTALS D DAVISSON THOMAS BOCK MICHAEL CLEMENTS 315 3RD STREET#D 301 5TH STREET 311 5TH STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 DING DR A&S ACCOUNTING SOLUTIONS PORCELIAN DING DR LLC A&S ACCOUNTING SOLUTIONS INC TRACI HAWKINS 311 5TH STREET 321 5TH STREET 553 VICTORIA ST#G HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 COSTA MESA CA 92627 BREWSTERS HOME ICE SERVICE JAX BICYCLE CENTER CONTINENTAL CLEANERS LUCILE D BREWSTER HANDS ON BICYCLE CENTER ANDREW LEE 7922 SPEER AVE 14280-D CULVER DRIVE 411 MAIN STREET HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92604 HUNTINGTON BEACH CA 92648 SURF CITY CHIROPRACTIC ORANGE COUNTY BARBERS PARLOR SURF CITY SEGWAY DAN LA FONTAINE ESTELLA RAMOS DREAMING BIG LLC CA LLC 411 MAIN STREET 417 MAIN STREET#102 417 MAIN STREET#101 B HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 NEIRA DESIGNS&FIX-IT MOOD SWINGS RAY'S MARINE INSURANCE SERVICES OMAR NEIRA KIMBERLY HUCKABY DONNA RAY 417 MAIN STREET#101 80 HUNTINGTON STREET#700 419 MAIN STREET#471 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 MAILBOX STATION LENGELE&ASSOCIATES LLC REGIONAL PACIFIC CONSULTING JEREMY WAHL DEBORAH LENGELE JOEL&JEFF GARCIA 419 MAIN STREET#A 1107 ALABAMA STREET 42073 JAY BIRD COURT HUNTINGTON BEACH CA 92648-5199 HUNTINGTON BEACH CA 92648 SOLDONTA AK 99669 AMBIT CONSULTING LLC ESTHETIC PRESCRIPTIONS MIN'S DYNASTY PERMANENT MAKEUP AMBIT CONSULTING LLC ESTHETIC PRESCRIPTIONS INC PRIE LLC 428 MAIN STREET#206 428 MAIN STREET#101 428 MAIN STREET#203 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 RED 0 MANAGEMENT HOWARD FISCHER DVM NEXGEN HOME FINANCE RED 0 MANAGEMENT HOWARD FISCHER,DVM JASON KIFFE 428 MAIN STREET#201 113 20TH STREET 3211 FRANCOIS DRIVE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 Item 14. - 3 7 HB -404- WESTLAND BUSINESS SERVICES INC HUNTINGTON FINANCIAL SALON H Q WESTLAND BUSINESS SERVICES INC JIM ALDERMAN SALON H Q LLC 428 MAIN STREET#202 428 MAIN STREET#205 428 MAIN STREET#102 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 MILK&HONEY ARIA HOOKAH LOUNGE KOA CONSULTING H B MILK&HONEY INC MOHEB FARAG KEKOA ANDERSON 438 MAIN STREET#110 1555 MESA VERDE DRIVE#E 419 MAIN STREET#320 HUNTINGTON BEACH CA 92648 COSTA MESA CA 92626 HUNTINGTON BEACH CA 92648 SOLENA LANDSCAPE RON STERUD AND ASSOCIATES THE TRAINING SPOT G R E INC RON&KRISTA STERUD THE TRAINING SPOT INC 438 MAIN STREET#210 438 MAIN STREET#200 440 MAIN STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ANNIE NAILS BODHI TREE VEGETARIAN CAFE JAN'S YEN PHI NGUYEN THE BODHI TREE GROUP HOLGUIN HEALTH 501 MAIN STREET#F 501 MAIN STREET#E 419 MAIN STREET#61 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 THE TANNING SPA MONTGOMERY JEWELERS FIRST BANK THE TANNING SPA INC CHARLES MONTGOMERY FIRST BANK 501 MAIN STREET#B 501 MAIN STREET#G 501 MAIN STREET#H HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 BEACH CITY HAIRCUTTING DIRTY DOG WASH LUCY'S TAILORING&ALTERATIONS JAME BRANT NICHOLAS B GILLESPIE HARRY GULDJIAN 504 MAIN STREET#D 504 MAIN STREET#C 504 MAIN STREET#B HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 MAIN STREET CLEANERS EUROPA NAIL STUDIO MAIN STREET LIQUOR RAFAEL RIVAS HAN MAI DANI SAFI 504 MAIN STREET#A 508 MAIN STREET#A 1105 ORANGE AVE HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 CUCINA ALESSA HB THAI WAVE RAINWATER GALLERY CUCINA ALESSA HB INC NARUMOL PHLANGSORN IDEA LAB CREATIVE 520 MAIN STREET 522 MAIN STREET 526 MAIN STREET#101 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 DAEYA SALON SMILES CAFE INTEGRATIVE PAIN AND WELLNESS CLINIC CHRISSA MORTON TAHIR KHAN INTEGRATIVE PAIN AND WELLNESS CLINIC 526 MAIN STREET#102 12175 RAMONA AVE#124 305 ORANGE AVE#F HUNTINGTON BEACH CA 92648 CHINO CA 91710 HUNTINGTON BEACH CA 92648 BRENT 0 NICHOLS DDS MERL L FLEMING DDS DOWNTOWN CHIROPRACTIC WELLNESS BRENT 0 NICHOLS MERL L FLEMING CTR OF HB 305 ORANGE AVE#A 305 ORANGE AVE#B PRAKASH MULCHANDANI HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 305 ORANGE AVE#F HUNTINGTON BEACH CA 92648 HB -405- Item 14. - 38 DANIEL JAFFE DDS DWIGHT'S BEACH CONCESSION ZACKS PIER PLAZA DANIEL JAFFE JACK/JEANETTE CLAPP MIKE ALI 305 ORANGE AVE#C 1210 MAIN ST 8181 DEAUVILLE DR HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 PRIMO'S SANCHO'S TACOS H B PACIFIC COAST ENTERPRISE PRESTON GOMEZ JENANAAGIC&JOHNNY GENE THOMSEN PAUL E WAKIM 8261 INDIANAPOLIS 602 PACIFIC COAST HWY#B 6302 PRINCEVILLE CR HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 7-ELEVEN STORE HUNTINGTON SURF INN KOKOMO'S SURFSIDE GRILL HOPBET INC HUNTINGTON SURF INN INC KOKOMO'S SURFSIDE GRILL PO BOX 219088 PO BOX 518 20431 GRAYSTONE LANE DALLAS TX 75221 GLENCOE IL 60022 HUNTINGTON BEACH CA 92646 JACK'S BEACH CONCESSION WATERFRONT HILTON BEACH CABANA BACON MANIA SURF CITY JACK K CLAPP WATERFRONT INC JAY&KAREN DIEUGENIO 2111 RED JACKET CIRCLE 21100 PACIFIC COAST HWY 6576 E CAMINO VISTA#3 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 ANAHEIM HILLS CA 92807 ZACKS T00 LIVERY DESIGN GRUPPE MICHAEL ALI ANGSTROM INVESTMENTS 1 LLC 8181 DEAUVILLE DR 220 WALNUT STREET HUNTINGTON BEACH C 92646 HUNTINGTON BEACH CA 92648 Item 14. - 39 HB -406- EXHIBIT C Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, jobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 2015- 2016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financial) needed to implement BID strategic plan priorities 6 HB -407- Item 14. - 40 Res. No. 2015-44 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 8, 2015 by the following vote AYES: Posey, O'Connell, Katapodis, Hardy, Sullivan, Delgleize, Peterson NOES: None ABSENT: None ABSTAIN: None s City Ark and ex-officio erk of the City Council of the City of Huntington Beach, California A213AV-OD-008-6 wia(1-00d pjogaj al Ja1ana1 ®0965®A2l3At/11jegeb al zasgiltl a w aan 3e e e zai da ap sua5 u�o)�Gane nnnnnn P 4 4 I . I a ; salad a sap'e}sa49nb[13 24 HOUR FITNESS INNOCEAN WORDWIDE AMERICAS BRUXIE-GOURMET WAFFLE SANDWICHES 24 HOUR FITNESS USA INC INNOCEAN WORLDWIDE AMERICAS LLC BRUXIE LLC PO BOX 2409 180 5TH STREET#200 1295 S LEWIS STREET CARLSBAD CA 92018-2409 HUNTINGTON BEACH CA 92648 ANAHEIM CA 92805 SHAKEAWAY JOHNNY ROCKETS MERRILEE'S INC CALIFORNIA NKP1 LLC ROCK HUNT INC MERRILEE'S INC 723 PEARL STREET 120 5TH STREET#100 790 SO COAST HWY LA JOLLA CA 92037 HUNTINGTON BEACH CA 92648 LAGUNA BEACH CA 92651-0000 U S TACO IRENE'S STORY CHILI BEANS U S TACO CO LLC WHITE SPRINGS 25CB LLC PO BOX 353801 800 E 12TH STREET#424 1662 HILLHURST AVE#A LOUISVILLE KY 40232 LOS ANGELES CA 90021 LOS ANGELES CA 90027 CROCS CVS FOREVER 21 CROCS RETAIL INC GARFIELD BEACH CVS LLC FOREVER 21 RETAIL INC C/O CT BUSINESS LICENSE PO BOX 867 ONE CVS DRIVE-LICENSING 23062A 3880 NORTH MISSION ROAD#3030 MONSEY NY 10952 WOONSOCKET RI 2895 LOS ANGELES CA 90031 RIP CURL SURF CENTER ACTIVE RIDE SHOP RITTER'S STEAM KETTLE COOKING 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CALIF. 92648 - g1ic JACK'S GIRLS JACK'S SURF&SPORT 7575 REYNOLDS CfRCLE HUNTINGTON BEACH CA NIXIE 926472400-1N 08101/15 RETURN TO BENDER UNABLE TO FORWARD UNABLE RRN O SENDER k � II1rrIIrlr6rlrlfl�rlrlrrlllrllnllrinlllrrlllrrlllrrlflrlrllrlrlN,Ii11� � ,, 1TY OF HUNTINGTON BEACH I:FICE OF THE CITY CK )OQ !MAIN STREET =T - UXTINGTON BEACH.CALIL QMW JACK'S SURFBOARDS ABDE1 nJ[IT' r . 9-2r:,41 208-1N 7575 f HUNTr 1XI RRTr,?RN to S pW ARD UNABLR TO loD R T 0 TO 19`1Cy lyySR``tt 114111 yyiiyy ttAl yy { {{ 55{{ll rr {{ ``��[�541��1{11�1�[11�141{ll[i1{151.![il{ �5�1111f�i115S111�1114111 H U HTINGTON BEACH _ Of THE CITY CLERK _ _ - UN STREET HOT TREI S CT) GOKHAN K 7 20191 CAPE C L NE#155; HUNTINGTON B CA 92848 . ..e Ffr r' OF HUNTMIGTON BEACH ICE OF THE CITE' CLERK Q MAtN STREET -- -_ - OVINGTON BEACH, CALIF. 92 SURF CITY STORE BUD WESCOTT fz PQ BOX 899 ,•• HUNTINGTPN BEACH CA 92648 HUNTINGTON BENCH OF THE CITY CLERK A!N STREET JGTOM BENCH, Ci LfF 92648 - ;Tc JACK'S BEA JACK K CLA 2111 RED JA HUNPNGTOl NTINGTON BEACH " - ME CITY CLERK - 3TREET - - - �- N BEACH, CAUF. 92648 Tqy, -0'(+,tt5 NIXIE ---920042007_1N -- f RETMM To BENDER SALE To "vR 'ARnb R d To SPQRWAR R Tv TU TO V t x x_ 7. �eFarli.s � CITY OF HUNTINGTON BEACH OFFICE OF THE CITE' CLERK 20oo MAW STREET HURTINGTON BEACH. CALIF. 92648 71 GLOSS SASH MEGA INC 4135 S7RUGEON COURT SAN DIEGO CA 92130 e II rw•�' ' / r f.f.11lf,i.! f.1.111)I.1.1111.it'll,N.( .1111!r Estanislau, Robin From: Dombo, Johanna Sent: Monday, August 17, 2015 2 31 PM To: Estanislau, Robin Cc: Agenda Alerts Subject: FW Agenda item 14, 16 and 18 From: Ron Sterud [mailto ronsterud@yahoo com] Sent: Monday,August 17, 2015 2 20 PM To: CITY COUNCIL Cc: Fikes, Cathy, Flynn,Joan Subject:Agenda item 14, 16 and 18 Dear Mayor Hardy and Council Members, I am writing to urge that you oppose both Agenda Items 14, 16 and 18 Agenda Item 16-Selection of Developer for Rodger's Senior Center: How on earth can the city issue and RFP and pre-select a developer for an area that has yet to receive a "vote of people" which is required in Measure C? This process is completely backwards and does not honor the original intent of Measure C The proper action should be for the city to place Measure C on the ballot, and only AFTER a vote by the people, should the city take any action regarding development of this property Agenda Item 18-City Council Support for Export Import Bank: This is, quite simply, preposterous The role of City Council is to focus on issues specific to Huntington Beach To become involved with a high politicized national issue is a very dangerous precedent to set for city council In addition,the supporting document for this resolution is false and misleading For those very familiar with the Ex Im Bank, as I am due to the very nature of my business,this institution is nothing more than Corporate Welfare that has cost taxpayers billions of dollars In addition, it has been very damaging to many industries across the country, while only benefiting a few hand selected, very large corporations But, to my earlier point, whether one agrees or disagrees with the continuation of the Ex Im Bank, it simply isn't something that I expect my city council to become involved Agenda Item 14-HBBID: As a BID member, I would like to state that the BID offers ZERO benefit to our city or downtown businesses Many business owners, myself included would like nothing more than to see the BID disband I urge you to vote no on agenda Item 14 Sincerely, SUPPLEMENTAL Ron Sterud COMMUNICATION Meeting Date: e—/7 -o? o/.S Agenda Item No. i AFFIDAVIT OF PUBLICATION Proof of Publication STATE OF CALIFORNIA, ) SS CITY OF HUNTINGTON BEACH PUBLIC NOTICE County of Orange ) PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2015- I am a citizen of the United States and a resident 2016 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on August 17,2015 at 6 00 PM or soon thereafter at the Huntington Beach Civic Center,2000 Main Street,Council Chambers as required by the Parking and of the County aforesaid, I am Over the e O a f Business Improvement Area Law of 1989 as approved by City Council in Resolution No g 2015 33 as re-printed below eighteen years, and not a party to Or interested in RESOLUTION NO 2015-33 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF the above entitled matter I am the principal clerk HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2015-2016 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT of the Huntington Beach Wave, a newspaper WHEREAS,the California Legislature, in adopting the Parking and Business Improve ment Area Law of 1989(Streets and Highways Code§36500 at seq)found that cities are that has been adjudged to be a newspaper of authorized to levy assessments on businesses in order to promote economic revitalization and tourism create fobs,attract new businesses and prevent erosion of business districts, and general Circulation by the Superior Court of the The California Legislature found that cities are authorized to levy assessments on busi- nesses which benefit from those improvements and activities,and County Of Orange, State Of California, on July 1, A sizeable majority of the downtown businesses within the City of Huntington Beach re quested that the City Council commence proceedings under the Parking and Business Im- 1998, Case No A-185906 in and for the City Of provement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist relat- ed events,and Huntington Beach, County Of Orange, State Of The City Council formed a business improvement area known as the Huntington Beach Downtown Business Improvement District(the"District"),by the passage of Ordinance No California, that the notice, of which the annexed 3661 on September 7 2004 The City is proposing to levy an assessment for fiscal year 2015 2016 pursuant to the process detailed in Streets and Highways Code§36500,at seq is a true printed copy,has been published in each and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2014-2015 Fiscal Year to Date"and 'Proposed Budget for Fiscal regular and entire issue of said newspaper and Year 2015-2016' (collectively,"Annual Report) and NOW THEREFORE,the City Council of the City of Huntington Beach does hereoy re- not in any supplement thereof on the following solve as follows SECTION 1 The City Council hereby approves the Annual Report filed by the Advisory dates,to wit Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference which includes a proposed budget for Fiscal Year 2015-2016 and a descrip- tion of the improvements and activities to be provided for Fiscal Year 2015 2016 SECTION 2 To levy and collect assessments within the District area for Fiscal Year 2015 August 6 2015 2016 as per the assessment schedule listed in Exhibit B attached hereto and incorporat- ed herein by this reference SECTION 3 The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C,attached hereto and incorporated herein-bylhisreference-Further;36e4m- Frovements,if any,to be acquired for the proposed business improvement area are specs "I certify (or declare) under the penalty of Pied in Exhibit C SECTION 4 A public hearing shall be held before the City Council on August 17,2015,at pei)ury under the laws Of the State Of California e Council Chambers of he City Hallr as soon 2000 MainhStreetaHuntington this atter Beach,Califobe rnia,at which time the Council w ill hear all interested persons for or against levying of the assessment,and the furnishing of that the fore oin is true and Correct" specified types of improvements or activities Protests may be made orally or in canting, g g but if written,shall be bled with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particu- lar at Santa Ana Orange County, lar protest Any protest pertaining to the regularity or sufficiency of the proceedings shall g ty, be in writing and shall clearly set forth the irregufariry or defect to which the objection is California On made The City Council may waive any irregularity in the form or content of any written pro- test,and at the public hearing,may correct minor defects in the proceedings A written August 6 2015 protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above If written protests are received by the owners of businesses within the Dis- trict,which will pay 50%or more of the total assessments to be levied,no further proceed- in s to levy the proposed assessment shall be taken for a period of one year from the date CV of the finding of a majority protest by the CiryzCouncd If the majority protest is only against f the furn.h ng of a specified type or types of improvements or activity within the District, Q E G those types of improvements or activities shall be eliminated E b I ry Signature SECTION 5 The City Clerk is hereby directed to provide notice of the public hearng by' �a,.� t�� causing the this resolution of intention to be published once in a newspaper of general cir- >_ �— C11�Intington Beach Wave culation at least seven days before the public hearing cc) ' ;>-0625 N Grand Ave. SECTION Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City�Il,2000 Main Street,Huntington Beach, 4anta Ana CA 92701 Califomia 92648,telephone(714)536-5582;or from the Huntington Beach Downtown Busi ness Improvement District,315 3rd Street,Suite E,Huntington Beach,CA 92648,(714)536 (714)796-2209 8300 ;— SECTION 7 The City Clerk shall mail a complete copy of this resolution of intention by first-class mad to each business owner in this area within seven days after the Councils adoption of this resolution 0 tv SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 20th day of July,2015 Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling Simone Shfman at (714) 375-5186 or through the City s website at http//www surfcity-hb org/Govemment/Agendas EXHIBIT B Downtown Business Improvement District Proposed Assessment Formula 2015 2016 Benefit Zane 1 nn u Dn�nl❑,n n.......... n __ __,__ j "Man jl. M,Amy I mmoi yj t 0, ,1 •2 K)G ...... ....... �.of? 7 NOW.& k w !,Isao bnr.d b t&s i rif,qua 6 n L,S.. "E�AeHr" l z` ,R.4 [E.5s op"n 69 or P,q E * ,� into Dept ID ED 15-12 Page 1 of 2 Meeting Date 7/20/2015 lfq °40 va-b (0 —a —/ CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION MEETING DATE: 7/20/2015 SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Fred A Wilson, City Manager PREPARED BY: Ken Domer, Assistant City Manager Kellee Fritzal, Deputy Director, Business Development SUBJECT: Approve Annual Report and Fiscal Year 2015-2016 Huntington Beach Downtown Business Improvement District Budget and adopt Resolution No 2015-33 declaring the City's intention to levy an annual assessment for Fiscal Year 2015-2016 within the Downtown Huntington Beach Business Improvement District (HBDBID), and schedule a public hearing for August 17, 2015 Statement of Issue In September 2004, the City Council approved Ordinance No 3661, establishing the Huntington Beach Downtown Business Improvement District as a method of marketing the downtown area The State of California Parking and Business Improvement Law of 1989 requires an annual report be filed for each fiscal year, a Resolution of Intention be adopted to levy an assessment for the next fiscal year, and a public hearing date be set Financial Impact Revenues and expenses are included in the City's 2015-2016 Huntington Beach Downtown Business Improvement District Budget (Fund 710) Recommended Action Motion to A) Adopt Resolution No 2015-33, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2015- 2016 Within the Huntington Beach Downtown Business Improvement District," including Exhibit A— Huntington Beach Downtown Business Improvement District 2014-2015 Annual Report, Exhibit B —Assessment Schedule, Boundary Map, and List of Businesses to be Assessed, and Exhibit C —Types of Improvements and Activities to be funded by the levy of assessments on businesses within the Business Improvement Area, and, B) Direct the City Clerk to schedule a public hearing to be held on August 17, 2015 and send copies of the Resolution of Intention, including the BID Boundary Map and assessment formula to each business to be assessed, and publish same in a newspaper of general circulation Alternative Action(s) Do not approve the Annual Report and Fiscal Year 2015-2016 Budget and deny the Resolution Analysis In September 2004, the City Council approved Resolution No 3661, establishing the Huntington Beach Downtown Business Improvement District (HBDBID) to fund promotional activities Item 5. - 1 HB -60- Dept ID ED 15-12 Page 2 of 2 Meeting Date 7/20/2015 benefitting all businesses within the district area During Fiscal year 2014-2015, the HBDBID promoted and enhanced the overall appeal of the Downtown through its programs and services, including continuing the Downtown Ambassador Program, holiday decorations, public safety, and marketing programs In addition, the BID manages the downtown maintenance operations with funds administered through the City of Huntington Beach Public Works Department and Surf City Nights with funds generated by event fees City Council is asked to approve the 2014-2015 Annual Report and Fiscal Year 2015-2016 Budget of the HBDBID, adopt a Resolution declaring the City's intent to levy an annual assessment for Fiscal Year 2015-2016, and schedule a duly noticed public hearing for August 17, 2015 Funding recommendations to the City Council are made by a ten (10) member (nine voting members, one non-voting member) Advisory Board, which is elected annually by assessed members State law requires that HBDBID activities benefit businesses located and operating in the assessment area Downtown businesses are assessed based on their size, location and business type Assessments range from $30-$1,200 per annum There are no proposed changes to the boundary map or assessment formula from the previous year The HBDBID anticipates an operating budget of $270,000 during Fiscal Year 2015-2016 Revenues consist of $110,000 from annual BID assessments, $60,000 generated through special events, and $100,000 generated by Surf City Nights The HBDBID will maintain approximately $19,345 in reserves that is unbudgeted As required by State law, a protest hearing must be held to provide the opportunity for an affected business to voice their protests or submit protests in writing The Resolution of Intention sets this public protest hearing for August 17, 2015 At that time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the HBDBID If the protests total less than 50% of the total amount of money to be collected, the City Council can approve the renewal of the HBDBID The City Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments If written protests are received from affected business owners of 50% or more of assessments, no further proceedings to continue the Business Improvement District can be considered for a period of one (1) year Environmental Status Not applicable Strategic Plan Goal Enhance economic development Attachment(s) 1 Resolution No 2015-33, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy An Annual Assessment for Fiscal Year 2015-2016 Within the Huntington Beach Downtown Business Improvement District," including Exhibit A — Huntington Beach Downtown Business Improvement District 2014-2015 Annual Report, Exhibit B — Assessment Schedule, Boundary Map, and List of Businesses to be Assessed, and Exhibit C — Types of Improvements and Activities Proposed to be Funded by the Levy of Assessments on Businesses Within the Business Improvement Area HB -61- Item 5. - 2 RESOLUTION NO 2 015—3 3 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2015-2016 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Packing and Business Improvement At ea Law of 1989 (Streets and Highways Code §36500 et seq ) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, createjobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities ate authorized to levy assessments on businesses which benefit from those improvements and activities, and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist telated events; and The City Council formed a business imptovement atea, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004 The City is ptoposing to levy an assessment foi fiscal yeat 2015-2016 putsuant to the process detailed in Streets and Highways Code §36500, et seq ; and The District's Advisoiy Board has prepared and filed with the City Clerk an "Annual Report/Opetating Budget 2014-20I5 Fiscal Yeat to Date" and "Ptoposed Budget for I-iscal Year 2015-2016" (collectively, "Annual Report"); and NOW, THEREFORE. the City Council of the City of Huntington Beach does [leteby resolve as follows SECTION 1 The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorpoiated herein by this reference, which includes a proposed budget for Fiscal Year 2015-2016 and a description of the improvements and activities to be provided for Fiscal Yea[ 2015-2016 SECTION 2 To levy and collect assessments within the District area for Fiscal Year 2015-2016 as pet the assessment schedule listed in Exhibit B attached hereto aird incorporated herein by this teference SECTION 3 The type of types of imp►overnents and activities proposed to be funded by the levy of assessments on businesses within the business improvement atea ate specified in Exhibit C, attached hereto and incorporated heiem by this reference Further, 15-4769/122038 1 Resolution No . Z015-33 the improvements, if any, to be acquired foi the proposed business inrl)rovenn ell I Luca aiP specified in Exhibit C SECTION 4 A public healing shall be held before (fie City Council on August 17, 2015, at 6 00 p m , of as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will heat all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements of activities Protests may be made orally or in writing, but, if written, shall be filed with the City Clerk at or befoe the time fixed foi the hearing and contain sufficient documentation to verify business ownership and validate the particular protest Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made The City Council may waive any irregularity in the form of content of any writtenn protest, and at the public hearing, may correct minor defects in the proceedings A wi itten protest may be withdrawn in writing at any time before the conclusion of the public heaiing set forth above If written protests are received by the owners of businesses within. the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the pi oposed assessment shall be taken for a period of one yeas from the date of the finding of a majority protest by the City Council If the majority protest is only against the furnishing of a specified type o types of impiovennents of activity within the District, those types of impiovements or activities shall be eliminated SECTION 5 The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing SECTION 6 Further information regarding the pioposed business inapiovenneiit district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648, telephone (714) 536-5582, of firnn the Huntington Beach Downtown Business Improvement District, 315 3 d Street, Suite E Huntington Beach, CA 92648. (714) 536-8300 SECTION 7 The City Clerk shall marl a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after [lie Council's adoption of this resolution SECTION 8 This resolution shall take effect immediately upon adoption PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 2 0 t h day of July 2015 REV1E D APPROVED APPROV T FORM i City a a r ity Attorney � , 15-4769/122038 2 EXHIBIT A 2014-2015 Huntington Beach Downtown Business Improvement District ANNUAL REPORT - s . a Item 5. - 5 HB -64- CONTENTS MISSON STATEMENT: The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and special events. About the BID 2 Marketing & Advertising 4 Safety & Maintenance 6 Tourism 8 Parking 9 Signature Events 10 Partners / Outreach 15 Board of Directors & Staff 16 BID Renewal & Budget 17 Vision 20 Thank You 21 1 HB -65- Item 5. - 6 About the Huntington Beach Downtown Business Improvement District The Huntington Beach Downtown Business Improvement District (HBDBID) is a 501 C6 business organization formed in 2004 by the City Council at the request of downtown merchants. Businesses located in the dynamic Huntington Beach Downtown area are all members of the innovative, business-run Downtown BID. The HBDBID is a public / private partnership whereby downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not-for-profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. In 2015, the BID Board of Directors met to develop a strategic plan to guide the organization with a vision into the future, ensuring that the BID has an influential voice in all decisions impacting the downtown. Amongst several key initiatives, the BID is currently working towards expanding the Board of Directors to include leaders from hotels, the Chamber of Commerce, and Visit HB. For more information, please visit hbdowntown.com. Also connect with Huntington Beach Downtown and Surf City Nights on: � QRavE���y� if In u n LIKE US ON YouY t k'+ e ��k ""'�:: ��' k w- r z Item 5. - 7 HB -66- Huntington Beach BID Map & Community Highlights The HBDBID currently represents over 250 downtown business members, in a district which includes the Hyatt Regency and Waterfront Hilton to south, Eighth St. to the north and inland on Main St. to Palm Ave. 2014-2015 was a strong year for the HBDBID. We celebrated 100 years of surfing with Visit HB and are working with the Special Olympics Host Committee to orchestrate the most memorable welcome possible for _ the Australian Special Olympic athletes and f coaches. During 2014-2015, we added a few new businesses, witnessed many business renovations, and added special attractions to our already popular events. t4,21 . Q t New for 2015-2016, we welcome the much- anticipated opening of Pacific City, enhancing ' - � our destination with over 50 new retail shops and boutiques and dozens of delicious dining choices, plus an amazing 250-room boutique hotel. The impact of the BID is magnified by its productive relations with all organizations � � that have a stake in a vibrant, successful C cessful downtown. Due to the success of the BID s programs and events, it has received complete support in renewal every year since 2004. With Pacific City bringing exciting new shopping, dining, and services to Downtown, we y _ look forward to this destination u +. being a committed partner, fully integrated into the BID membership and leadership. 3 HB -67- Item 5. - 8 Marketing & Advertising When marketing Huntington Beach Downtown we concentrate our efforts in three areas: • Locals — mostly couples of all ages, and families • Hotel guests • Leisure visitors to Orange County Highlighting unique selling points such as our world famous pier, beach events, small town charm and "Surf City USA" brand, we continue to give visitors and residents alike compelling reasons to visit HB Downtown. HB Downtown's marketing and communication efforts include a strong emphasis on gaining a presence in social media. Alongside the regular e-newsletters, now reaching over 6,000 email subscribers, we also spread the word about Huntington Beach through several Facebook, Instagram, and Twitter accounts. We also actively "like" and "share" the promotions from our downtown go businesses, so we can all reach a wider audience. a® In addition to emails and social media, we use . ..: our hbdowntown.com website to promote our .... businesses and downtown events. We loop the business advertisement on our home page and include the advertisement on our "What's ` Happening" page. One of the key features of our website is the online directory with direct links to each business website. IMP n For communicating with our member businesses, we use Constant Contact email tool and hand- walked flyers. Our Ambassadors are also very _ helpful in checking in with our businesses and reporting back any more concerns and suggestions to the office. New this year: we are preparing to launch a new HBDowntown App for smart phones which will give visitors everything they need to know about downtown right at their fingertips. This technology will allow businesses to use the opt-in push notification for even greater reach directly to our visitors. 4 Item 5. - 9 HB -68- Marketing & Advertising Other marketing efforts include print advertising in local newspapers and magazines, visible placement of posters in high-traffic areas, and postcard distribution at downtown businesses, Surf City Nights, and to visitors exiting the parking garage. Throughout the year, we take advantage of the free advertising opportunity extended to us from the Beach Boulevard of Cars electronic reader board on the 405 freeway. One of the new marketing efforts in 2014 was the creation of a "$25 Gift Voucher for the HB AMA Downtown Businesses of your Choice." [N4Pi t (TIRldR kLK v e 1N6i1LN 41 Some of the ways this voucher was used ratutatio^s` U N6„PU£UA' EVERY NO THURSDAY q, included: ttCc<etvm [:;cpy !K'sL "' YW Vr: u O�'�n8J55 .e • Employee of the Month @ Hilton & Shorebreak • Art Walk - registration cards are used to collect visitor demographics • Donations to charitable organziations. With this promotional tool, the visitor is invited to look through our directory and select from which they would like a gift card. This way, a portion of our marketing dollars is directly reinvested in our businesses downtown. An important addition to our marketing and advertising in 2014 is that the inclusion of the message, "Brought To You By Local Downtown Businesses" on every doe � m promotional piece we created. This is �`" fl a.40mj�aP�d Ge�ebra�e " TUSDAY h7tAY 12T#-t`,2015 2 one small, yet ; <M t s � r c�P 01VE, Gxnr _� k significant, step — . Twmv towards building araoTHttxso�rrtrvrn `, , 's awareness of how pM - it is ultimately the a' businesses in this destination working togethe71 r to create a positive visitor " ecacr r. e �1'P1tlPt5L"3AYa,'YSFhLK �� qy - c � � � ► �? experience. ° 0 5 xB -69- Item 5. - 10 Public Safety �w N % After the success of our pilot v Ambassador program in the summer of 2014, the HBDBID aE partnered with Visit HB to make the Ambassador program a permanent asset in HB Downtown. This program is designed to have a designated, highly visible person(s) to engage the public to provide information, directions or a friendly greeting. The Ambassadors are responsible for dealing with quality of life and reporting issues to ensure that any public safety concerns are addressed. In addition to assisting our visitors, the Ambassadors network with business owners, other security personnel, and the Huntington Beach Police Department. The BID has established a strong partnership with law enforcement and continues to advocate for appropriate police coverage for downtown. We are involved in the planning stages of city and community events such as the Surf City Marathon, 4th of July, and US Open of Surfing to insure downtown business interests and concerns are represented and addressed. Y v �, 4 a z 6 Item 5. - 11 HB -70- Maintenance CLEAN TEAM r Undoubtedly one of the most significant benefits of the HBDBID organization is the oversight of our street maintenance program. Administered by BID staff, the sidewalks are beautifully maintained by our contracted services provider, Malco Maintenance, Inc. Day porters maintain cleanliness in most downtown areas except for buildings that . . provide their own cleaning service. Porters area responsible for litter, trash removal, spot � u mopping of sidewalks, minor graffiti removal, t dusting storefront sills and gum removal. . ............. POWER WASHING The power washing program includes steam cleaning of sidewalks on Main Street twice a week in peak periods and once a week in off-peak periods. Maintenance service also includes steam cleaning of sidewalks on 5t" Street in addition to increasing service during peak summer months and special events. Alleys are steam cleaned quarterly. COORDINATION WITH PUBLIC WORKS The BID Manager interfaces with the City Public Works Department to insure a safe environment regarding tree trimming, sidewalk replacement and report of major graffiti clean-up. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. In conjunction with the Beautification Committee, the BID is working with Public Works to plan for the best landscaping and other visual improvements for the downtown destination. HB -71- Item 5. - 12 Tourism As a Southern California coastal destination, Huntington Beach ��3, , Rw�'►' ' �' �1 ? I"" ° continues to grow as a preferred tourist destination. Visit HB �i ry reports increased demand for our destination, with hotels ERE ' : reaching an 88% occupancy with a $237.00 average daily rate ' from Oct-Apr. Our current three big downtown hotels: Hyatt , Regency Huntington Beach Resort and Spa, Waterfront Beach NTINMN BEACH Resort, a Hilton Hotel, and Kimpton's Shorebreak Hotel TOWN consistently exceed customer expectations by providing the highest quality service and amenities. Looking forward, we area i-,H LI E very excited for the Spring 2016 opening of our fourth upscale i 3Ue+kLi$L$PAS. 30CLtMtEWli°3£YX01;13 hotel, Pasea. - 71 a` The HBDBID is always looking for new ways to help the hotel staff be familiar with the choices available for visitors in .. downtown. New this year: we created welcome rack cards for the front desk " staff to present on arrival. Another new effort we made in 2014 was to create and distribute special "welcome" signs 1M to display in our businesses for a large group staying at the Hyatt, - so when the visitors came to our M downtown destination, they would see the extra special ° welcome from our merchants. The HBDBID works closely with Visit HB to share resources and ` G*_ M . experience in promoting our e destination. Throughout 2014 we supported Visit HB's "100 Years of Surfing" Campaign and ° in 2015 we are cross promoting our events on June 20tn _ Chili at the Beach and the Epic Big Board Ride. We work hand in hand to facilitate the Ambassador program and work to keep the Visit HB staff up to date with all that is new in HB Downtown. Our downtown destination benefits immensely from business generated by both overnight guests and day trip tourists. During the winter, we advertise in two popular visitor magazines: Where OC and 101 Things To Do in Orange County, distributed in welcome centers, OC hotels, and the John Wayne Airport. 8 Item 5. - 13 xs -72- Parking The HBDBID understands that parking accessibility, availability, and overall cleanliness of both the parking lot and restroom facilities is a key component of the visitor experience to HB Downtown. Specific issues such as effective signage, better lighting and improved daily maintenance service of the Main Promenade parking structure in downtown are currently being addressed with City staff and the HBDBID is excited for proposed • improvements. BID Board leadership feels strongly about this issue as a required area of improvement. In addition to necessary improvements to the structure, the HBDBID partnered with the City of HB for j special 2 hour FREE parking promotions- once for the month of December and a second campaign for Valentine/President's Day weekend. " t Circleparking I Main Promenade Parking Structure *With a minimum$10 purchase Strand Parking Structure on bth *With a minimum S20 purchase Also new in 2015, the City added bike racks � � throughout downtown and under the pier to Compliment ofth€GtyofHmtingnn8each.L'a!iokitlayPeb13-Feb16 t�ew 111m-Epm.Youcherm.11trepresentediocasF:ierupo exit accommodate 200 more bikes. Good ioronevehicle,one dmeuse.Coupon has rn cash value, 1 9 HB -73- Item 5. - 14 �z L{�� ��,,��pp��7j/�+�/���ff C y nip f7���7;� NGTO�SEAC H 0 DW "OW �4 Miracle �► "I'Main St. Beac BID Signature Events Overview ' �' � � � A key component of the value of the HBDBID is the success we have producing signature events for our community, u specifically: • Surf City Nights - every Tuesday, 5-9pm, all year round • Art Walk - every Y1m Third Thursday, 6-9 pm, March- kcaiiarea«a oac of eoneShea7m1.'titvAt l�,c�ra�Jromuar `:� N :T'aeifieiRatlar[Bus7®e�s�.'iX>a�'Ym�tial���uk mw'AaC�tausr,�+ " November g • Chili at the Beach - Annually in June ues • Surf City Days - Annually in September eft °'G � "li flhgst 'a1 Y.E:v�st CcS�fa 1"`�t3ea!lkr uae-m, • HalloweenFest- Annually in October, on Halloween f w4,NX7.@Uh°Ch�mW - lof%y, NWIS t a¢t°aEy3i'. • Tree Lighting / Miracle on Main Street - Annually °�° ""f" "``" t3�pr SSail. .� tt 7tx:>r,l trr�srtort November/December '6cL`nhb rdilr`x«r` f' ra �$ �f `" Aq.,.railkarea�aien 4'�rfriur.Y„r:fli, �,�xrxPA'k- krcSib'z A. f;S Srt1Ca • Scavenger Hunt- new this year! Annually, in January haftczati4eaaal;gailr rrw.r6:#n� .Thda�ttlSuni'su�&rin Fk^.xsh':�- - inicrzxgfr.na9�aceefyuq;�tuas�nrn x'U t I�Stnt.•'' � C u3€St,rtr(Srafiuen E ec<I4>41 ti:vn C;air Each of these events is designed to bring locals and visitors to our downtown destination. For our residents, we believe TUOPi that these events also provide an important sense of community pride - special events that add value to our city and positively impact the quality of life for those who live here. 10 Item 5. - 15 HB -74- Surf City Nights , The Tuesday night weekly Street Fair and Certified Farmers' Market is a thriving, popular event for locals, visitors, and hotel guests. A combination of wonderful year-round weather, unique vendors and free entertainment made t for another very successful year of Surf City Nights. Surf City Nights is overwhelmingly one of the best-loved signature events in HB Downtown. 2014-2015 Highlights {, In September 2014, the HBDBID expanded Surf City Nights to the first block of 5t" Street also called "The Strand." Many special ecial `�� �u �Ia°� .� srl� �I��Fus FEB. 24. 2015 events were orchestrated on the Strand to K�Ixs I<CTIYI�lE� 5:00PM promote this expansion, including "Super PROCRASTINATION(BAND) MONI Heroes Month" and special musician ISABELLA MENDEZ JOHNWEDNER appearances. 5:45PM LANE BROOKEHAMBURG In January and February of 2015, Surf City Nights presented a ENRIQUETORRES first annual "Surf City's Got Talent." The performers BRIE FRENCH-GATES 6:30PM appreciated this opportunity to be on stage in downtown and NINJAGANDHI(BAND) the community loved cheering them on! From the youngest ERIN SHELTON STEPHANIEFERRETT eight-year old singer, to our 91-year old tap dancer, HB SABRINALENTINI Downtown came alive for five winter weeks for this special I:iSPM JUSTINRATOWSKY event. Events like Surf City's Got Talent and April's Redneck DANNYMAIKA Rodeo concert successful) brought new, first-time visitors to HUSH(BAND) Y g ERICKUFS Surf City Nights. 8:0 PM-AWARDS 5 com Other popular repeat events include Princess Parties, visits .., .... ... F.•, from Santa Claus and the Easter Bunny, Police Appreciation Week and the Public Works Department Open House. In 2014, Veteran's Day was on a Tuesday and so special events were coordinated in conjunction with this important day. Surf City Nights continues to provide a number of booth spaces every week for the benefit of City services and local `•" non-profit charity groups all year round. Surf City Nights provides revenue necessary for the HBDBID to do more for <• business improvement and also gives the residents a place to gather and experience something special in their hometown while providing visitors to Huntington Beach the opportunity to experience our Surf City USA like a local. 11 HB -75- Item 5. - 16 Art Walk The mission of the HB Art Walk is to celebrate creativity, innovation, I V40 and community "Surf City Style" by showcasing both established and emerging local artists, creating memorable and meaningful experiences for our local families and visitors to HB Downtown. This HB self-guided tour is presented by the businesses of downtown as a way to offer guests an entertaining evening of exploring art and the ambiance of our beautiful downtown. � During the 2014-2015 fiscal year, our Third Thursday Art Walk enjoyed steady growth within both the local artist community and -• :: the public. This monthly event (March - November) brings between 35 - 55 artists monthly to the downtown destination. The International Surfing Museum continues as our headquarters for registration, and the perfect center hub of activity with entertainment, live art, and artist gatherings. The HB Art Center is an important partner in hosting k HB AC_ and promoting arts and culture while building t community. We are very excited to welcome a new v` Art Gallery to town, Rainwater Gallery. While artists will continue to fill Main Street and the Strand, we look forward to the opportunity of adding unique "micro shows" at the Rainwater Gallery in addition other business locations, who are excited to participate such as Sancho's Tacos, 2nd Floor, and The Design Livery Group. a _ 77, uot i yIIw II i 1 I i L Iti MSUY 12 Item 5. - 17 HB -76- CHILI AT THE BEACH, .tune 20, 201s The 81h Annual Chili at Beach is a community favorite. Starting with the spectacular backdrop of our pier and sparkling sea, we take 500 gallons of chili, 50,000 sampling cups, and invite 1500 people to stop by for a taste. Then, to add to the memories, we scheduled entertainment all day long on two stages, with a special .. T, appearance from "Forever Young" featuring Sid Hallburn, our 91-year old y Tap Dancer discovered during Surf City's Got Talent. While the 2015 Chili at the Beach enjoyed record- breaking attendance, the energy of the day was magnified by Visit HB's hugely successful Epic Big € r Board Ride-where 66 riders crushed the world record, catching a wave on the world's largest surfboard. This event brought extensive media coverage to HB Downtown and introduced Chili at the Beach to a wider audience. The event has raised nearly $30,000 for the Boys and Girls Clubs of Huntington Valley over the past four years. i SURF CITY DAYS September 13 -14, 2014 Surf City Days is an event designed for locals to "take their beach back." It's a combination of activities happening all ip days f z x making it fun not just for the participants but also nonstop action to entertain thousands of spectators. Surf City Days is planned around the HB City Annual Locals Only Surfing Competition which has been part of our city for over four decades and enjoys multi- generational participation. In 2014, two days of Stand Up Paddle Board contests happened beachside and the CBVA Volleyball Tournament hosted nearly 200 teams between Saturday and Sunday, with a number of teams visiting from Northern California. Enlarge Media Group hosted the Old Skool Skate Session with both the Youth Skaters, and local professionals and the Chamber of Commerce filled the plaza swmy with the latest and greatest product and services at their annual Green Expo. HSS Demo Days, where visitors get to try out all the latest surfing WAR gear and boards, registered over 600 people and our new event, the Cross Fit Civil War Challenge was a great success for both participants M14 and spectators. We are currently in the planning process for our 2015 Surf City Days, happening on September 19 & 20, 2015. 13 HB -77- Item 5. - 18 2014 HALLOWEENFEST HalloweenFest is one of the events presented by the businesses in HB Downtown that is most loved in the community. The first three blocks of Main Street are closed and filled with fun and FREE activities for kids. Inflatables, jump houses, games, pony rides and a petting zoo are enjoyed by thousands of young children, making . c y _ memories to last a lifetime. At The Strand,we held our annual kids and canines costume 4 contest. To top it off, the HBDBID supplied downtown businesses with over 40,000 pieces of candy to give to the thousands of excited trick or treaters. v HOLIDAY DECOR & EVENTS 2014 Tree Lighting Ceremony HB Downtown kicks off the winter holiday season with a magical Tree Lighting Celebration. Creating a center of pride for our community, the HBDBID funds the holiday decor, including an 18 foot tree with rotating light display, custom pine garland on the street poles, and custom hanging streamers with wreaths. Building on the success from 2013, the 2014 Tree Lighting celebration started with entertainment by Tuba ,.R Christmas, the Sunshine Generation, Huntington Beach HS APA Surf City Singers and the world famous All-American Boys Chorus. Complimentary refreshments were provided by our BID businesses and sponsor partners. A mini holiday craft fair complete with an Ugly Sweater booth added to the fun for all the visitors as they waited for Santa to arrive and light the tree. Miracle on Main Street Thousands of visitors stopped by the center of 3' Main Street to take memorable pictures in „ utt front of our tree during the holiday season. The �* HBDBID arranges for Santa Claus to visit for five i consecutive weeks, giving our HB families and friends the chance to visit with Santa for no BRING THIS AD FOR - - charge. Also during December, the HBDBID HOURS works with the HB Youth Shelter to promote their annual "Light FREE a Light of Love" parade. DOWNTOWN PARtQNG - (tandara rates will apply tMasafte4 w�h,..:..wz.„ Finally, the HBDBID was excited to partner again with the City //��•••••-••--•-•--------- �, of HB to provide FREE 2 hour parking to guests with a coupon. �41�M w�(kI ICARE We recognize that paying for parking can be a perceived challenge for visitors to HB Downtown and appreciate this partnership with the City of HB as we strive to increase visits to HB Downtown from our local community during the winter months. 14 Item 5. - 19 xs -78- Partners / Outreach A key responsibility for BID board members and the BID Manager is to actively reach out to all sectors of the community. Board members and the BID Manager attend keyCity Council meetings and study sessions, weekly specific events Y g committee meetings and quarterly "All BID" Meetings with the City's Office of Business Development, Visit HB, the Chamber of Commerce and Auto Dealers BID. Through these regular meetings, opportunities to collaborate are explored. For instance, in January we partnered with the Auto BID to advertise in the water bill mailed to 60,000 HB households. Huntington Beach Dovmtovm Want To ® Play? 4,AVETTiE*DATE;9SJ}iA#l1UiPdLBtACHi:RttiLAfN°9VfMY M0.RQt 21 6.2 s, a$250 Cash Prizes And Ekte,S . and otrf $100W&In Gift Certificates • "' DETAILS AT.N6DDWNTOWN.GOM a1 W W is 111911111111 at III III 1t1 ,.... •F ,,..r E a The HBDBID partners with the City of HB on many different levels. Importantly, the BID supports the ; h Community Services Department with a $10,000 annual commitment to advertising in the SANDS magazine. +... . ;: f e Additional community outreach happens throughout the year as the BID Manager and board members a participate in various Chamber of Commerce events such as the June HB Open for Business Expo. Another partner highlight for 2015 is the excitement of participating in welcoming the Australian Special Olympics team and their coaches during Surf City Nights in July and making this an extra-special experience for everyone. : Special Olympics � WV PRLD Hest Town 3 GAMES LOS ANGELES 2015 15 HB -79- Item 5. - 20 Board of Directors & Staff The 2014-2015 Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the non- voting Immediate Past President. The Executive Committee is composed of four officers to include the President, Vice-President, Secretary, and Treasurer. Board Members are elected for two-year terms and officers serve a one-year term. EXECUTIVE COMMITTEE President Secretary Steve Grabowski Brett Barnes The UPS Store Duke's Huntington Beach Vice President Immediate Past President Stephanie Wilson Steve Daniel Fred's Mexican Cafe Rocky Mountain Chocolate Factory Treasurer Nicole Thompson First Bank DIRECTORS Susie Smith Makin' Waves Richard Thorpe (beginning June 2015) Pristine Motorsports Bob Bolen HB Realty Lori Eckman (Oct-May) The Strand Roxann Casaccia Main Street Hair Company Dave Shenkman (Oct-Apr) The Kite Connection Keith Breiter (beginning June 2015) Huntington Surf and Sport STAFF Susan Welfringer BID Manager Gerry Manzo Administrative Marketing Assistant Mary Ann Senske SCN Manager 16 Item 5. - 21 xB -80- BID Renewal - Assessment Structure The City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improve District (HBDBID). TERM: No changes, the term remains at one year. BOUNDARIES: The same with no changes. ASSESSMENT RATES: The some with no changes at this time. SERVICES AND PROGRAMS: Programs will continue to include marketing, special events, advocacy and maintenance, with the addition budget line to support the Ambassador Program. Benefit zone 1 Retail Businesses(Includes 1,000 sq.ft or less $300 1 Nail/Hair/Skin Salons) 1,001 sq.ft to 2,500 sq.ft $600 j 2,501 sq.ft.to 4,999 sq ft. $900 5,000 sq.fL or more $1,200 1 Restaurants 1,000 sq.ft.or less $300 1,001 sq.ft.to 2,500 sq.ft. $600 2,501 sq.ft.to 4,999 sq.ft $900 5.000 sq.ft,or more $1.200 Hotels 20 rooms or less $180 1 21-50 rooms $360 1 51+rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk S60 Banks/ATM $600 Benefit Zone 2 Retail Businesses(Includes $300 Nail/Hair/Skin Salons) Restaurants $3001 Hotels 20 rooms or less $180 1 21-50 rooms $360 I 51+rooms $600 Sen'ice/Office" First Floor $120 1 Second floor or higher $60 1 Cart/Kiosk $30 Banks/ATM 3 HB -81- Item 5. - 22 Statement of Operations The HBDBID fiscal year is October 01 , 2014 to September 30, 2015 REVENUE 2014-2015 BUDGETED ACTUAL-9 MONTHS ENDED Assessment Income Current Year $ 98,000.00 $ 72,000.00 _. ......... _.__.._. . __.._... . . ......... ................ __.._ Surf City Nights Income $ 75,000.00 $ 56,250.00 Events $ 61,000.00 $ 46,000.00 ......... ---__. .. Total Revenue: $ 234,000.00 $ 174,250.00 REVENUE 2014-2015 BUDGETED ACTUAL-9 MONTHS ENDED Administration/Operations $ 94,140.00 $ 62,535.00 Professional Services $ 14,200.00 $ 10,650.00 Marketing&Advertising $ 89,660.00 $ 65,245.00 Holiday Beautification $ 36,000.00 $ 30,000.00 i Total Expenses:. $ 234,000.00 $ 168,430.00 This information has been derived from the unaudited financial statements by Mc Ginty, Knudtson and Black, LLC. A complete financial record is available upon request. For more information, contact the HBDBID office. 4 Item 5. - 23 xB -82- Proposed Operating Budget The HBDBID fiscal year for the proposed operating budget is October 01 , 2015 - September 30, 2016. INCOME BID Assessments & Dues 110.000 Surf City Nights Income 100,000 Events 60,000 ...........__......................................._........................................................................................--.............._........................-...-.__.._._..................._._..--.................. i i Total Income = ; 270,000 EXPENSES I i i Administration/Operational 110,000 Professional Services 15,000 i i Marketing / Advertising i 115,000 I i Holiday Beautification 30,000 I Total Expenses = 1 270,000 5 HB -83- Item 5. - 24 Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, jobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 2015- 2016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financial) needed to implement BID strategic plan priorities 6 Item 5. - 25 HB -84- Thank You The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. ARTWALK SURF CITY NIGHTS Kevin Ashford, Chair, Enlarge Media Steve Grabowski, UPS Store, Chair Lori Eckman, Co-Chair, The Strand Steve Daniel, Rocky Mountain Kate Hoffman, HB Art Center Mary Ann Senske, SCN Manager Luanne Shoup, Resident Susie Smith, Makin' Waves Cindy Cross, HBISM Lori Eckman, The Strand Susan Welfringer, BID Manager Mike Butler, Rockin' Fig Terri-Lynn, Surf & Sport Massage BEAUTIFICATION VOLUNTEERS Susie Smith, Makin' Waves Thank you to our volunteers who devoted Steve Daniel, Rocky Mountain their time to work for the BID during the Roxann Casaccia 2014-2015 Dave Shenkman, Kite Connection ,� t V EAl year. nnw1,tawn BUDGET, FINANCE & 1, e GOVERNEANCE Nicole Thompson, First Bank '�� Stephanie Wilson, Fred's Brett Barnes, Dukes Steve Grabowski, The UPS Store w EVENT COMMITTEE Dale Stimson Susan Welfringer, Chair The Boys & Girls Clubs of Huntington Valley Kevin Ashford, Enlarge Media Chance Coogle Jan Douglas, The Shorebreak Hotel OCC Hospitality Program Bob Hoxsie, Mangiamo Gelato Caffe Matt Liffreing Rob Kee, Enlarge Media Gloria Nguyen Jay Brown, Enlarge Media Brett Barnes, Duke's Ryan McLaughlan, HSS Lori Eckman, The Strand Jeff Kleid, YOR Realty Ryan Rasmussen, RIIP Digital MARKETING COMMITTEE r a> Bob Bolen, HB Realty ` ... Susan Welfringer, BID Manager Lori Eckman, The Strand Meg Bernardo, WSL Madison Fischer, Visit HB 7 HB -85- Item 5. - 26 EXHIBIT B Downtown Business Improvement District Proposed Assessment Formula 2015-2016 Benefit Zane Retail Businesses 1,000 sq. ft or less $300 (Includes Nail/Hair/Skin Salons) 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses $300 (Includes Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. Item 5. - 27 xB -86- A 4 •' w • • AYi � a =� to a_ 06 Rv 5 R � /JJJ I 3 Li..n+`w i CI) 9 � W _ f ra U O O •� AW W 0L Q� ji LUr _ CU W � CO / 7V ♦""' f ��('`K;• / t%',� L t.t-fir.--�y :S !t W LIS i # s.: �,.� `b ?.� a3 } i71{•4xx#, #'ii twey.+ir# - �—�— � {- Misr •� N _ -^ of R1#.■it}f#Ia-,� --w #� S tL , -nt Ull Ll `� ,.�,,.'.,f ..t V•�„�' l t�r9 f t t"• 3i �7}!i 1 ,. .:.__ ..r: -87- F �;:s=:T s ems— •ERs;t• .•_sx R..tSk� i''` :: � '� t-. Y� EXHIBIT B 24 HOUR FITNESS INNOCEAN WORDWIDE AMERICAS BRUXIE-GOURMET WAFFLE SANDWICHES 24 HOUR FITNESS USA INC INNOCEAN WORLDWIDE AMERICAS LLC BRUXIE LLC PO BOX 2409 180 5TH STREET#200 1295 S LEWIS STREET CARLSBAD CA 92018-2409 HUNTINGTON BEACH CA 92648 ANAHEIM CA 92805 SHAKEAWAY JOHNNY ROCKETS MERRILEE'S INC CALIFORNIA NKP1 LLC ROCK HUNT INC MERRILEE'S INC 723 PEARL STREET 120 5TH STREET#100 790 SO COAST HWY LA JOLLA CA 92037 HUNTINGTON BEACH CA 92648 LAGUNA BEACH CA 92651-0000 U S TACO IRENE'S STORY CHILI BEANS U S TACO CO LLC WHITE SPRINGS 25CB LLC PO BOX 353801 800 E 12TH STREET#424 1662 HILLHURST AVE#A LOUISVILLE KY 40232 LOS ANGELES CA 90021 LOS ANGELES CA 90027 CROCS CVS FOREVER 21 CROCS RETAIL INC GARFIELD BEACH CVS LLC FOREVER 21 RETAIL INC C/O CT BUSINESS LICENSE PO BOX 867 ONE CVS DRIVE-LICENSING 23062A 3880 NORTH MISSION ROAD#3030 MONSEY NY 10952 WOONSOCKET RI 2895 LOS ANGELES CA 90031 RIP CURL SURF CENTER ACTIVE RIDE SHOP RITTER'S STEAM KETTLE COOKING RIP CURL INC ACTIVE WALLACE GROUP RITTERS SKC LLC 3030 AIRWAY AVE 12087 LANDON DRIVE 180 5TH STREET#130 COSTA MESA CA 92626 MIRA LOMA CA 91752 HUNTINGTON BEACH CA 92648 ANGL SKECHERS STUDIO 37 ANGL INC SKECHERS USA DEANNA LYNN SPANGLER 333 S MOONRISE DR 228 MANHATTAN BEACH BLVD 615 HARTFORD AVE MALIBU CA 90265 MANHATTAN BEACH CA 90266 HUNTINGTON BEACH CA 92648 MAZZOTTI'S DOWNTOWN PETE'S MEXICAN FOOD KS REALTY/KS REAL ESTATE CAMGUARD SALES INC CARLOS&JENNY GONZALEZ KATHRINE MARIE SORICELLI 255 N LINCOLN AVE 213 5TH STREET 214 5TH STREET#205 CORONA CA 92880 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 THE ICE CREAM WAY HAWLEYWOODS BARBER SHOP LATELY LILY LLC ARDENSEL&CO INTN'L INC LAYRITE LLC LATELY LILY LLC 82 ASHDALE 1773 CRESTMONT PLACE 214 5TH STREET#202 IRVINE CA 92620 COSTA MESA CA 92627 HUNTINGTON BEACH CA 92648 NORTH SHORE POKE T R RANCH SERVICES LLC TAKEYA USA CORP NORTH SHORE POKE CO T R RANCH SERVICES LLC TAKEYA USA CORPORATION 214 5TH STREET#101 214 5TH STREET#201 214 5TH STREET#204 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 TOP HB NAILS BANZAI BOWLS CHUCK DENT SURF CENTER DAT PHAT NGUYEN BANZAI BOWLS MARK&GINA NAKASHIMA 220 5TH STREET 488 E 17TH STREET#A107 224 5TH STREET HUNTINGTON BEACH CA 92648 COSTA MESA CA 92627 HUNTINGTON BEACH CA 92648 Item 5. - 29 HB -88- COASTLINE REAL ESTATE INVESTMENTS 1 LOOK VINTAGE PRISTINE MOTORSPORTS LLC MICHELE FECHTIC RICHARD S THORPE COASTLINE REAL ESTATE INVESTMENTS 3312 DEVON CIR 225 5TH STREET LLC HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 215 5TH STREET HUNTINGTON BEACH CA 92648 RUBY'S SURF CITY DINER LETS GO FISHING SURF CITY STORE RUBY'S DINER INC MARIAN K JOHNSON BUD WESCOTT PO BOX 780571 11734 FOREST GROVE PO BOX 899 WICHITA KS 67278 EL MONTE CA 91732 HUNTINGTON BEACH CA 92648 KITE CONNECTION EDM SERVICES INC MCA TRADING LLC DAVE SHENKMAN EDM SERVICES INC MARK NASHED 7112 CANDLELIGHT CIRCLE 4100 GUARDIAN STREET#250 412 OLIVE AVE#165 HUNTINGTON BEACH CA 92647 SIMI VALLEY CA 93063 HUNTINGTON BEACH CA 92648 RIO MEDIA INC INNOCEAN WORDWIDE AMERICAS GROOVE FOOTWEAR INC RIO MEDIA INC INNOCEAN WORLDWIDE AMERICAS LLC VEX FOOTWEAR INC 3611 AQUARIUS DRIVE 180 5TH STREET#200 101 MAIN STREET#400 HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 9248 CORREA&ASSOCIATES INVESTMENT BUILDERS LLC JACK'S GIRLS AMERIPRISE FINANCIAL INVESTMENT BUILDERS LLC JACK'S SURF&SPORT 101 MAIN STREET#220 101 MAIN STREET#280 7575 REYNOLDS CIRCLE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 JACK'S SURFBOARDS WEAVER&ASSOCIATES REGUR DEVELOPMENT GROUP INC ABDELMUTI I ABDELFATTAH AMERICAN FINANCIAL INC STEVE REGUR 7575 REYNOLDS CIRCLE 101 MAIN STREET#220 117 MAIN STREET#207 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 G L M&INVESTMENTS INC HIRING CREDIT SPECIALISTS LLC P R TALENT G L M&INVESTMENTS INC HIRING CREDIT SPECIALISTS LLC P R TALENT LLC 412 OLIVE AVE#204 419 MAIN STREET#235 117 MAIN STREET#208 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 PERQ'S NIGHTCLUB&SPORTSBAR PACIFIC RIM TAX&ACCOUNTING POINT BREAK OF HUNTINGTON MULLIGAN AND JOHNSON INC THOMAS L BOUSE POINT BREAK OF HUNTINGTON LLC 117 MAIN STREET 412 MAIN ST#544 119 MAIN STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 WAHOO'S FISH TACO THE GARAGE MANGIAMO GELATO MORNING JADE CORPORATION RON ABDELFATTAH VIVE GENE LLC 2855 PULLMAN STREET 16350 GOTHARD STREET 19641 QUIET BAY LANE SANTA ANA CA 92705 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 W&R STUDIOS GLOSS BEACH HUT WOOLLEY ROBERTSON GROUP INC SASA MEGA INC DAEO PROPERTY INC 123 MAIN STREET#201 4135 STRUGEON COURT 124 MAIN STREET HUNTINGTON BEACH CA 92648 SAN DIEGO CA 92130 HUNTINGTON BEACH CA 92648 HB _89_ Item 5. - 30 THUNDER BURGRZ&PIZZA VAPE IT UP NEKTER JUICE BAR THUNDER BURGRZ&PIZZA LLC VAPEITUP INC NEKTER JUICE BAR INC 126 MAIN STREET#104 126 MAIN STREET#103 1800 E CARNIEGIE AVE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SANTAANA CA 92705 HUNTINGTON SURF&SPORT 2ND FLOOR FOOD ART DRINKS BEACH ISLAND HUNTINGTON SURF&SPORT INC MAIN STREET CONCEPTS LLC BEACH ISLAND INC 300 PACIFIC COAST HWY#408 126 MAIN STREET#201 127 MAIN STREET HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ASSOCIATION VENDOR SOLUTIONS SKETCHY GOONS CALI SHORE STORE GREGORY SUTTON &NATALIE STEWART SKETCHY GOONS INC F&M CALI INC PO BOX 5158 200 MAIN STREET#115 4256 SPECTRUM HUNTINGTON BEACH CA 92615 HUNTINGTON BEACH CA 92648 IRVINE CA 92618 THE COFFEE BEAN&TEA LEAF HEAVENLY COURTURE BOMBURGER INTERNATIONAL COFFEE&TEA LEAF LLC HEAVENLY COURTURE INC CAREY TRIO INC 1945 S LA CIENGA BLVD 3001 ENTERPRISE ST#100 200 MAIN STREET#114 LOS ANGELES CA 90034 BREA CA 92821 HUNTINGTON BEACH CA 92648 BETTER CHOICE FINANCIAL B J'S CHICAGO PIZZERIA COACH'S MEDITTERANIAN GRILL JOSEPH KATTER B J'S CHICAGO PIZZERIA INC MURAT KOC 200 MAIN STREET#204A 7755 CENTER AVE 9300 200 MAIN STREET#105 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647-0000 HUNTINGTON BEACH CA 92648-0000 CRABBY'S BOAT HOUSE HURRICANES BAR&GRILL I H 0 P CBH RESTAURANT VENTURES HURRICANES BAR&GRILL INC KEDD 954 INC 221 MAIN STREET#F 200 MAIN STREET#201 11500 BARMAN STREET HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 CULVER CITY CA 90230-0000 MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE ROCKY MOUNTAIN CHOCOLATE FACTORY ROXANN KAHLER M&G KANOUDI DANIEL CAPITAL CORPORATION 200 MAIN STREET#108 200 MAIN STREEET#107 200 MAIN STREET#106 HUNTINGTON BEACH CA 92648-5127 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 SEA NAILS OSSACAI BOWLS BRAZILIAN BITES SURF CITY MARKET LECHI T LE BRAZILIAN BITES CORP STEVE ZEIDAN 200 MAIN STREET#117 21551 BROOKHURST STREET#133 200 MAIN STREET#103 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 ROBERT KOURY PROPERTIES HEY SAYLOR&STYLE AMERICAN VINTAGE ROBERT J KOURY ADRIENNE FARNWORTH LET IT BE INC 200 MAIN STREET#206 201 MAIN STREET#D 8258 PHLOX STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 DOWNEY CA 90241 BASKIN-ROBBINS#362100 HUNTINGTON BEACH BEER COMPANY SAKAL SURFBOARDS LEXUS INVESTMENT GROUP INC H B BEER COMPANY INC ED SAKAL 18739 CHAPEL LANE 201 MAIN STREET#E 201 MAIN STREET#A HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 Item 5. - 31 HB -90- THE FUNNEL HOUSE SURF CITY HARLEY-DAVIDSON OF AMERICAN APPAREL RETAIL INC HEIDI'S SWENSENS OF LONG BEACH LLC HUNTINGTON BEACH AMERICAN APPAREL RETAIL INC 168 HARVARD LANE FRANZ JELKE INC 747 WAREHOUSE STREET SEAL BEACH CA 90740 13031 GOLDENWEST ST LOS ANGELES CA 90021 WESTMINSTER CA 92683 KILLARNEY'S RICHARD HARLOW&ASSOCIATES SHARKEEZ MAINSTREET ENTERPRISES RICHARD HARLOW SURF CITY HOSPITALITY 7400 CENTER AVE#111 211 MAIN STREET#C 703 PIER AVE#B815 HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 HERMOSA BEACH CA 90254 SUGAR SHACK BOGGELN&COMPANY CPA NO KA OI TIM&HOLLY TURNER CHERI L BOGGELN NO KA OI 18052 FRESHWATER LANE 215 MAIN STREET 1/2 215 MAIN STREET HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 LONGBOARD RESTAURANT&PUB WELLS FARGO HOME MORTGAGE DOS TOROS D B R ENTERPRISES INC WELLS FARGO HOME MORTGAGE D-TOWN INVESTORS INC 217 MAIN STREET ONE HM CMPS MACX2401 Unit 04G 221 MAIN STREET#U HUNTINGTON BEACH CA 92648-0000 DES MOINES IA 50328 HUNTINGTON BEACH CA 92648 LUIGI'S RESTAURANT STARBUCKS COFFEE COMPANY#575 DOPPIO ZERO PIZZERIA GHASSAN DAHABREH STARBUCKS CORPORATION COACH'S GOURMET DELI INC 221 MAIN STREET#B PO BOX 34442-TAX DEPT 221 MAIN STREET#D HUNTINGTON BEACH CA 92648-0000 SEATTLE WA 98124 HUNTINGTON BEACH CA 92648 MELEESA ALOHA GRILL H M R ARCHITECTS MELISSA MILLER TROPICAL GRILL INC WILLIAM J RESEIGH 221 MAIN STREET#E 221 MAIN STREET#F 221 MAIN STREET M HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648-0000 HAMLIN GOODING HAMLIN GOODING MAILPIX INC HAMLIN COMPANY K GOODING COMPANY MAILPIX INC 221 MAIN STREET#J 221 MAIN STREET#J 3311 EASTER CIRCLE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 TEAM DESIGN&CONSTRUCTION 221 N MAIN STREET BEACH PROPERTIES SURF CITY HENNA&THREADING(CT) JEFF BERGSMA LLC SALIM LALLANI 221 MAIN STREET#S 221 N MAIN STREET BEACH PROPERTIES 316 OLIVE AVE#229 HUNTINGTON BEACH CA 92648-0000 LLC HUNTINGTON BEACH CA 92648 26165 RINCONADA DRIVE CARMEL VALLEY CA 92924 RIIP DIGITAL LLC KANGOTEK HOT TRENDS SUNGLASSES(CT) RIIP DIGITAL LLC MAGALY WARD PADGHAM GOKHAN KUCUK 301 MAIN STREET#208 16835 ALGONQUIN STREET#186 20191 CAPE CORAL LANE#155 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 HUNTINGTON BEACH CA 92648 HOT TRENDS SUNGLASSES(CT) MAIN STREET EXPRESS(CT) POSITIVE THOUGHT BRAND GOKHAN KUCUK SALIM LALLANI POSITIVE THOUGHT BRAND 20191 CAPE CORAL LANE#155 316 OLIVE AVE#229 INTERNATIONAL HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 5318 E 2ND STREET#545 LONG BEACH CA 90803 HB -91- Item 5. - 32 POSITIVE THOUGHT BRAND 7-ELEVEN STORE HB GIFTS&ACCESSORIES POSITIVE THOUGHT BRAND MAKHTAR KAMARA ISMAIL ADAM ABDELMAGED INTERNATIONAL PO BOX 219088 3665 S BEAR ST#F 2565 CHESTNUT AVE DALLAS TX 75221 SANTA ANA CA 92704 LONG BEACH CA 90806 R C COLLECTION INITIATIVE SHABU ON FIRE REYVEIL COLOMA INTERPUBLIC GROUP OF COMPANIES HB SHABU INC 6954 HOMER STREET#77 5700 WILSHIRE BLVD#400 301 MAIN STREET#103 WESTMINSTER CA 92683 LOS ANGELES CA 90036 HUNTINGTON BEACH CA 92648 BEAUTIFUL BODY SCULPTING INC MAIN STREET DAY SPA HOT TRENDS SUNGLASSES(CT) BEAUTIFUL BODY SCULPTING INC YORBA NAILS&SPA INC GOKHAN ALI KUCUK 301 MAIN STREET#108 817 FRANKFORT AVE 20191 CAPE CORAL#115 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 ASTRA OIL COMPANY LLC BEACHFRONT 301 BAR&GRILL PARKING CONCEPTS INC ASTRA OIL COMPANY LLC RED SADDLE RESTAURANT PARKING CONCEPTS INC 301 MAIN STREET#201 301 MAIN STREET#101 12 MAUCHLY BLDG 1 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 IRVINE CA 92618-0000 PIZZA LOUNGE SUSHI ON FIRE MAIN STREET WINE COMPANY MO O'LES LLC BANGKOK GROUP LLC MAIN STREET WINE COMPANY LLC 301 MAIN STREET#107 301 MAIN STREET#103 301 MAIN STREET#105 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 YOGA PLACE CITY SALON OF HUNTINGTON BEACH ROCKIN FIGS SURF HEADQUARTERS WHOLE BODY INC CITY SALON OF HUNTINGTON BEACH RICK FUGNETTI 2215 MAIN STREET 301 MAIN STREET#102 316 MAIN STREET#A SANTA MONICA CA 90405 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-5130 AVILA'S EL RANCHITO H B MAKIN WAVES SALON DAISY BLUE SERGIO AVILA SUSANNA SMITH NEW STATEMENT INC 318 MAIN STREET 320 MAIN STREET 2105 CAMINO VIDA ROBLE#G HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 CARLSBAD CA 92011 HUNTINGTON BEACH REALTY HUNTINGTON BEACH EASY RIDER, DANK HUNTINGTON BEACH BICYCLE COMPANY HUNTINGTON BEACH REALTY INC CLOTHING JASON HILBERT 322 MAIN STREET UNDERGROUND COLLECTIVE INC 326 MAIN STREET#101 HUNTINGTON BEACH CA 92648 P 0 BOX 6013 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92615-0000 DIANES/BEACH FEVER MODEL CITIZEN THE UPS STORE#4482 DIANE'S INC SANDRA C&THERESA SCHULZ ARCA INVESTMENT COMP 2401 W 208TH ST#4 324 MAIN STREET 412 OLIVE AVE TORRANCE CA 90501 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 COLDSTONE HB THE IRISHMAN DAIRY QUEEN FIGEN INCESU RAYMOND HARTNETT T J AND D C INC 416 OLIVE AVE 424 OLIVE AVE 11479 BROOKRUN HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 RIVERSIDE CA 92505 Item 5. - 33 HB -92- T K BURGERS SUNWEST REALTY PICTURE ON TILE AND MURALS ART(CT) T K FAST GRILL INC TYLER NICOLE INC VLADIMIR MIKOLAYENKO 110 PACIFIC COAST HWY 6542 BLUE HERON DR 9702 LIONHEAD LANE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 GARDEN GROVE CA 92844 HAOLE BOYS SHAVE ICE DEVI'S FLOWERS(CT) ANDE'S PERUVIAN ARTS& CRAFTS ANDERSON WILLIS ENTERPRISES INC TULASIA OGNIBENE JUAN ALBERTO JUY 9114 ADAMS AVE#114 853 LINDEN AVE 18731 APPLEWOOD CIRCLE HUNTINGTON BEACH CA 92646 LONG BEACH CA 90813 HUNTINGTON BEACH CA 92646 HOM SOTHEBY'S INTERNATIONAL REALTY RITA'S ITALIAN ICE(CT) PIERSIDE COMMISSARY HOM REAL ESTATE GROUP INC MENG VENTURES LLC INGEN LLC 1200 NEWPORT CENTER DR#100 16917 ALGONQUIN ST#F 5843 112 BECKFORD AVE NEWPORT BEACH CA 92660 HUNTINGTON BEACH CA 92649 TARZANA CA 91356 HOT CITY CATERING(CT) GEORGE'S GRILL PIERSIDE NUTRITION DARIN RUSSELL JORGE C HERRERA ANN PHAM-VO 12753 PERIWINKLE 300 PACIFIC COAST HWY#107B 300 PACIFIC COAST HWY#120 TUSTIN CA 92705 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92647 THE TAMALE GUY(CT) MAMMOTH LAKES BY GRANDESIGN DAVEY'S LOCKER SPORTFISHING NANCY HERRING&EDGAR TRATICELLI COAST TO COAST PERMITS DONALD BROCKMAN 222 HARPA STREET#A 1 KUEHN COURT 400 MAIN STREET SAN FERNANDO CA 91340 FLEMINGTON NJ 8822 NEWPORT BEACH CA 92661 POPS AND TOPS(CT) SURF CITY EXPRESS MODERN PARKING INC ADAM FAULKNER&MILISSA HUMPHREYS SALIM LALLANI MODERN PARKING INC 234 EAST SUNSET DR NORTH 18536 REGINA AVE 1200 WILSHIRE BLVD#300 REDLANDS CA 92373 TORRANCE CA 90504 LOS ANGELES CA 90017 CELLZONE CB INVESTMENTS INC GRUPO GALLEGOS UMUT DOLY CB INVESTMENTS INC GRUPO GALLEGOS 18 TECHNOLOGY DR#166 300 PACIFIC COAST HWY 300 PACIFIC COAST#200 IRVINE CA 92618 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ASSOCIATION OF SURFING INHOUSE SOLUTIONS ARMIJO ANTHONY PROFESSIONALS(ASP) INHOUSE INC ANTHONY ARMIJO ASSOCIATION OF SURFING PO BOX 3239 21632 KANAKOA PROFESSIONALS HUNTINGTON BEACH CA 92605 HUNTINGTON BEACH CA 92646 PO BOX 309 HUNTINGTON BEACH CA 92648 HAVAIANAS SANDALS PEREZ RODI ANDE'S OCEANVIEW INVESTMENTS CORPORATION RODI PEREZ JUAN ALBERTO JUY 412 OLIVE AVE#283 17834 BURBANK BLVD#104 300 PACIFIC COAST HWY#100 HUNTINGTON BEACH CA 92648 ENCINO CA 91316 HUNTINGTON BEACH CA 92648 BLACK BULL CHOP HOUSE JAVA POINT HUNTINGTON SURF&SPORT PONDEROSA CHOP HOUSE INC HUNTINGTON SURF&SPORT INC HUNTINGTON SURF&SPORT INC 300 PACIFIC COAST HWY#112 300 PACIFIC COAST HWY#408 300 PACIFIC COAST HWY#408 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HB -93- Item 5. - 34 AUSTRALIAN PREMIUM BRANDS INC GALLAGHER'S PUB&GRILL FRED'S MEXICAN CAFE AUSTRALIAN PREMIUM BRANDS INC A C INFO SERVICES HUNTINGTON MOOSE LP 300 PACIFIC COAST HWY#406 9743 EL PORTAL CIRCLE 310 LEWERS STREET HUNTINGTON BEACH CA 92648 FOUNTAIN VALLEY CA 92708 HONOLULU HI 96815 SPARK SURF LINE SUBWAY B L K II LLC WAVETRAK INC BRENT&MICHAEL MAHER 300 PACIFIC COAST HWY#202 300 PACIFIC COAST HWY#310 300 PACIFIC COAST HWY#106B HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SANDY'S BEACH GRILL DUKES EL DON LIQUOR SURF CITY TSP LLC DUKE'S SURF CITY LTD EL DON ENTERPRISES INC 225 PLAZA STREET#300 317 PACIFIC COAST HWY 470 PACIFIC COAST HWY SOLANA BEACH CA 92075 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 VAPETRIX LAZ PARKING CALIFORNIA LLC SHOREBREAK HOTEL GINO&TONY COCCHI LAZ PARKING CALIFORNIA LLC DIAMONDROCK HB TENANT LLC 200 PACIFIC COAST HWY#125 15 LEWIS STREET 3 BETHESDA METRO CENTER#1500 HUNTINGTON BEACH CA 92648 HARTFORD CT 06103 BETHESDA MD 20814 SIMMZY'S HUNTINGTON BEACH OLA LEMONADE SIMMZY'S LLC OLA INC LEMONADE RESTAURANT GROUP LLC 1148 MANHATTAN AVE#1 21040 PACIFIC COAST HWY#F200 10000 CULVER BLVD MANHATTAN BEACH CA 90266 HUNTINGTON BEACH CA 92648 CULVER CITY CA 90232 ACE PARKING MANAGEMENT INC WATERFRONT HILTON BEACH RESORT TOES ON THE NOSE ACE PARKING MANAGEMENT INC ROBERT MAYER CORPORATION ROOX'S INC 645 ASH STREET 21100 PACIFIC COAST HWY 1537 MONROVIA AVE SAN DIEGO CA 92101 HUNTINGTON BEACH CA 92648 NEWPORT BEACH CA 92663 ACE PARKING MANAGEMENT INC HYATT REGENCY HB RESORT&SPA PRESENTATION SERVICES ACE PARKING MANAGEMENT INC HYATT CORP/PCH BEACH RESORT AUDIO VISUAL SERVICES GROUP INC 645 ASH STREET 21500 PACIFIC COAST HWY 1700 EAST GOLF ROAD#400 SAN DIEGO CA 92101 HUNTINGTON BEACH CA 92648 SCHAUMBURG IL 60173 TRAVEL TRADERS EQUINOX 25 DEGREES HB TRAVEL TRADERS HOTEL STORES INC EQUINOX FITNESS HB INC 25 DEGREES HB LP 6205 BLUE LAGOON DR#550 895 BROADWAY 3RD FLOOR 411 29TH STREET MIAMI FL 33126 NEW YORK NY 10003 NEWPORT BEACH CA 92663 CAPITAL INVESTMENT NETWORK INC M E HELME HOUSE FURNISHING CO CAPITAL INVESTMENT NETWORK INC GUY GUZZARDO 414 WALNUT AVE 517 WALNUT AVE HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92648 RIPCORD DIGITAL INC BOW AND ARROW HAIR LOUNGE ENLARGE MEDIA GROUP RIPCORD DIGITAL INC 315 3RD STREET#P ENLARGE MEDIA GROUP LLC 307 3RD STREET#202 HUNTINGTON BEACH CA 92648 307 3RD STREET#101 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 Item 5. - 35 HB -94- SCALP AESTHETICS 0 C GALITZEN PROPERTIES HAVEN OF WELLNESS TATTOO HEAD INK LLC DON GALITZEN CHRISTAL SUNDSTROM 315 3RD STREET#0 PO BOX 151 315 3RD STREET#H HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 SALON RETRO LEE ROBINSON, CPA RMA INTERNATIONAL LANDSCAPE BRANDON BAGGETT LEE ROBINSON ARCHITECTURE 315 3RD STREET#F PO BOX 2967 ROBERT J MCMAHON JR HUNTINGTON BEACH CA 92648 COSTA MESA CA 92628 315 3RD STREET#N HUNTINGTON BEACH CA 92648 SAIL PROPERTIES PEDEGO HB BARGAIN BIKE RENTALS D DAVISSON THOMAS BOCK MICHAEL CLEMENTS 315 3RD STREET#D 301 5TH STREET 311 5TH STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 DING DR A&S ACCOUNTING SOLUTIONS PORCELIAN DING DR LLC A&S ACCOUNTING SOLUTIONS INC TRACI HAWKINS 311 5TH STREET 321 5TH STREET 553 VICTORIA ST#G HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 COSTA MESA CA 92627 BREWSTERS HOME ICE SERVICE JAX BICYCLE CENTER CONTINENTAL CLEANERS LUCILE D BREWSTER HANDS ON BICYCLE CENTER ANDREW LEE 7922 SPEER AVE 14280-D CULVER DRIVE 411 MAIN STREET HUNTINGTON BEACH CA 92647 HUNTINGTON BEACH CA 92604 HUNTINGTON BEACH CA 92648 SURF CITY CHIROPRACTIC ORANGE COUNTY BARBERS PARLOR SURF CITY SEGWAY DAN LA FONTAINE ESTELLA RAMOS DREAMING BIG LLC CA LLC 411 MAIN STREET 417 MAIN STREET#102 417 MAIN STREET#101 B HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 NEIRA DESIGNS&FIX-IT MOOD SWINGS RAY'S MARINE INSURANCE SERVICES OMAR NEIRA KIMBERLY HUCKABY DONNA RAY 417 MAIN STREET#101 80 HUNTINGTON STREET#700 419 MAIN STREET#471 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 MAILBOX STATION LENGELE&ASSOCIATES LLC REGIONAL PACIFIC CONSULTING JEREMY WAHL DEBORAH LENGELE JOEL&JEFF GARCIA 419 MAIN STREET#A 1107 ALABAMA STREET 42073 JAY BIRD COURT HUNTINGTON BEACH CA 92648-5199 HUNTINGTON BEACH CA 92648 SOLDONTA AK 99669 AMBIT CONSULTING LLC ESTHETIC PRESCRIPTIONS MIN'S DYNASTY PERMANENT MAKEUP AMBIT CONSULTING LLC ESTHETIC PRESCRIPTIONS INC PRIE LLC 428 MAIN STREET#206 428 MAIN STREET#101 428 MAIN STREET#203 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 RED 0 MANAGEMENT HOWARD FISCHER DVM NEXGEN HOME FINANCE RED 0 MANAGEMENT HOWARD FISCHER, DVM JASON KIFFE 428 MAIN STREET#201 113 20TH STREET 3211 FRANCOIS DRIVE HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92649 xB -95- Item 5. - 36 WESTLAND BUSINESS SERVICES INC HUNTINGTON FINANCIAL SALON H Q WESTLAND BUSINESS SERVICES INC JIM ALDERMAN SALON H Q LLC 428 MAIN STREET#202 428 MAIN STREET#205 428 MAIN STREET#102 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 MILK&HONEY ARIA HOOKAH LOUNGE KOA CONSULTING H B MILK&HONEY INC MOHEB FARAG KEKOA ANDERSON 438 MAIN STREET#110 1555 MESA VERDE DRIVE#E 419 MAIN STREET#320 HUNTINGTON BEACH CA 92648 COSTA MESA CA 92626 HUNTINGTON BEACH CA 92648 SOLENA LANDSCAPE RON STERUD AND ASSOCIATES THE TRAINING SPOT G R E INC RON&KRISTA STERUD THE TRAINING SPOT INC 438 MAIN STREET#210 438 MAIN STREET#200 440 MAIN STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 ANNIE NAILS BODHI TREE VEGETARIAN CAFE JAN'S YEN PHI NGUYEN THE BODHI TREE GROUP HOLGUIN HEALTH 501 MAIN STREET#F 501 MAIN STREET#E 419 MAIN STREET#61 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 THE TANNING SPA MONTGOMERY JEWELERS FIRST BANK THE TANNING SPA INC CHARLES MONTGOMERY FIRST BANK 501 MAIN STREET#B 501 MAIN STREET#G 501 MAIN STREET#H HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 BEACH CITY HAIRCUTTING DIRTY DOG WASH LUCY'S TAILORING&ALTERATIONS JAME BRANT NICHOLAS B GILLESPIE HARRY GULDJIAN 504 MAIN STREET#D 504 MAIN STREET#C 504 MAIN STREET#B HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 MAIN STREET CLEANERS EUROPA NAIL STUDIO MAIN STREET LIQUOR RAFAEL RIVAS HAN MAI DANI SAFI 504 MAIN STREET#A 508 MAIN STREET#A 1105 ORANGE AVE HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 CUCINA ALESSA HB THAI WAVE RAINWATER GALLERY CUCINA ALESSA HB INC NARUMOL PHLANGSORN IDEA LAB CREATIVE 520 MAIN STREET 522 MAIN STREET 526 MAIN STREET#101 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648-0000 HUNTINGTON BEACH CA 92648 DAEYA SALON SMILES CAFE INTEGRATIVE PAIN AND WELLNESS CLINIC CHRISSA MORTON TAHIR KHAN INTEGRATIVE PAIN AND WELLNESS CLINIC 526 MAIN STREET#102 12175 RAMONA AVE#124 305 ORANGE AVE#F HUNTINGTON BEACH CA 92648 CHINO CA 91710 HUNTINGTON BEACH CA 92648 BRENT 0 NICHOLS DDS MERL L FLEMING DDS DOWNTOWN CHIROPRACTIC WELLNESS BRENT 0 NICHOLS MERL L FLEMING CTR OF HB 305 ORANGE AVE#A 305 ORANGE AVE#B PRAKASH MULCHANDANI HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 305 ORANGE AVE#F HUNTINGTON BEACH CA 92648 Item 5. - 37 HB -96- DANIEL JAFFE DDS DWIGHT'S BEACH CONCESSION ZACKS PIER PLAZA DANIEL JAFFE JACK/JEANETTE CLAPP MIKE ALI 305 ORANGE AVE#C 1210 MAIN ST 8181 DEAUVILLE DR HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92646 PRIMO'S SANCHO'S TACOS H B PACIFIC COAST ENTERPRISE PRESTON GOMEZ JENANA AGIC&JOHNNY GENE THOMSEN PAUL E WAKIM 8261 INDIANAPOLIS 602 PACIFIC COAST HWY#B 6302 PRINCEVILLE CR HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH CA 92648 7-ELEVEN STORE HUNTINGTON SURF INN KOKOMO'S SURFSIDE GRILL HOPBET INC HUNTINGTON SURF INN INC KOKOMO'S SURFSIDE GRILL PO BOX 219088 PO BOX 518 20431 GRAYSTONE LANE DALLAS TX 75221 GLENCOE IL 60022 HUNTINGTON BEACH CA 92646 JACK'S BEACH CONCESSION WATERFRONT HILTON BEACH CABANA BACON MANIA SURF CITY JACK K CLAPP WATERFRONT INC JAY&KAREN DIEUGENIO 2111 RED JACKET CIRCLE 21100 PACIFIC COAST HWY 6576 E CAMINO VISTA#3 HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH CA 92648 ANAHEIM HILLS CA 92807 ZACKS TOO LIVERY DESIGN GRUPPE MICHAEL ALI ANGSTROM INVESTMENTS 1 LLC 8181 DEAUVILLE DR 220 WALNUT STREET HUNTINGTON BEACH C 92646 HUNTINGTON BEACH CA 92648 HB -97- Item 5. - 38 EXHIBIT C Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, yobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 2015- 2016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financial) needed to implement BID strategic plan priorities 6 Item 5. - 39 HB _98_ Res. No. 2015-33 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH j I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven, that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on July 20, 2015 by the following vote AYES: Posey, Katapodis, Hardy, Sullivan, Delgleize, Peterson NOES: None ABSENT: O'Connell ABSTAIN: None e City rk and ex-officio Merk of the City Council of the City of Huntington Beach, California PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss COUNTY OF ORANGE ) I am employed in the County of Orange, State of California I am over the age of 18 and not a party to the within action, my business address is 2000 Main Street, Huntington Beach, CA 92648 Pursuant to Code of Civil Procedure § 1094 6, on July 24, 2015, 1 served the foregoing documents(s) described as Public Notice— Public Hearing for the Huntington Beach Downtown Business Improvement District Renewal— Resolution No 2015-33, Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2015-2016 on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows 250 Addresses—see label list a [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach, California I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing It is deposited with U S Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit b [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above c [ ] BY DELIVERY BY HAND to the office of the addressee d [ ] BY PERSONAL DELIVERY to the person(s) named above e [ ] BY FAX TRANSMISSION to No I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct Execute n July 24, 2015, at Huntington Beach, California i yorf Dep y City Cle g/followup/appeal/i I proof of service letter')doc