HomeMy WebLinkAboutPUBLIC HEARING AND ADOPT RESOLUTION 2006-58 FOR HUNTINGTON B Council/Agency Meeting Held: / ' �8- O� hh2006�SEP� -7 PH 5:
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Council Meeting Date: September 18, 2006 Department ID Number: ED 06-31
CITY OF HUNTINGTON BEACH
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: HONORABLE MAYOR
Y O ( CIL MEMBERS
SUBMITTED BY: P eE PE CULBLORETH-GRAFT, PA, CITY ADMINISTRATOR
PREPARED BY: STANLEY SMALEWITZ, DIRECTOR OF ECONOMIC DEVELOPMENT
SUBJECT: Conduct Public Hearing and Adopt Resolution for Huntington
Beach Hotel/Motel Business Improvement District Annual
Assessment for Fiscal Year 2006-2007
Statement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s)
Statement of Issue: At the City Council meeting of August 21, 2006, the City Council
approved Resolution No. 2006-48 (Attachment #2). This action declared the City's intention
to levy an assessment for the Huntington Beach Hotel/Motel Business Improvement District
for fiscal year 2006-2007 and authorized the City Clerk to schedule a public hearing to be
held on September 18, 2006 Copies of the Resolution, Boundary Map and assessment
formula were sent to each business to be assessed and were published in a newspaper of
general circulation. In follow-up to this action, the City Council must now hold a public
hearing and pass a resolution approving an annual assessment for the 2006-2007 fiscal year
(Attachment #1).
Funding Source: Not Applicable
Recommended Action: Motion to:
1. Conduct the Public Hearing.
2. Adopt City Council Resolution No. 2006- a Resolution of the City Council of the
City of Huntington Beach approving an annual assessment within the Huntington Beach
Hotel/Motel Business Improvement District for fiscal year 2006-2007.
Alternative Action(s): Deny the request to approve the Resolution.
REQUEST FOR CITY COUNCIL ACTION
MEETING DATE: September 18, 2006 DEPARTMENT ID NUMBER: ED 06-31
Analysis: At the request of the Huntington Beach Conference and Visitors Bureau, the City
Council formed a Business Improvement District (BID) on August 19, 2002, including all
hotels and motels in Huntington Beach for the purpose of funding activities to promote
Huntington Beach as an overnight destination. This is the annual renewal of the Huntington
Beach Hotel/Motel Business Improvement District.
The Huntington Beach Hotel/Motel Business Improvement District requires a 1% levy be
assessed on overnight room stays in Huntington Beach. These funds are collected as a
separate itemization with monthly Transient Occupancy Taxes (TOT) paid to the City of
Huntington Beach. The Board of Directors of the Huntington Beach Conference and Visitors
Bureau also serve as the BID Advisory Board.
Environmental Status: Not Applicable
Attachment(s):
NumberCity Clerk's
Page Description
1. Resolution No. 2006- SS Approving an Annual Assessment for
Fiscal Year 2006-2007 to Fund Improvements.Within the Huntington
Beach Hotel/Motel Business Improvement District.
2. Resolution No. 2006-48, approved August 21, 2006, Declaring the
City's Intention to Levy an Annual Assessment for Fiscal Year 2006-
2007 Within the Hotel/Motel Business Improvement District.
3. PowerPoint Presentation.
-2- 9/1/2006 3:58 PM
ATTACHMENT # 1
RESOLUTION NO. 2 0 0 6-5 8
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT
WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL
BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2006-2007
WHEREAS,the Parking and Business Improvement Area Law of 1989,codified at
Streets and Highways Code § 36500 et seq. (the "Act")authorizes cities to establish parking
and business improvement areas for the purpose of imposing benefit assessments on
businesses for certain purposes; and
The City Council formed a business improvement area, the Huntington Beach
Hotel/Motel Business Improvement District(the"District"), by the passage of Ordinance
3569 on August 19,2002. The time has come to continue the existence of the District for
fiscal year 2006-2007 by levying assessments on those businesses that benefit from the
improvements,
The District's Advisory Board has prepared and filed with the City Clerk a report an
"Annual Report/Operating Budget 2005-2006 Fiscal Year to Date" and "Proposed Budget for
Fiscal Year 2006-2007" (collectively, "Annual Report");
On August 21, 2006 , the City Council adopted a resolution declaring its
intention to levy an annual assessment for Fiscal Year 2006-2007 as proposed by the
District's Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
,)ECTION 1. The City Council hereby approves and adopts the Annual Report filed
by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference,which report includes a proposed budget for Fiscal Year
2006-2007 and a description of the improvements and activities to be provided for Fiscal Year
2006-2007.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a
levy and collection of assessments within the District for fiscal year 2006-2007 as proposed
by the Annual Report. The amount of the assessment shall be 1%on overnight room stays
and
is to apply to all hotel and motel businesses in Huntington Beach as shown in Exhibit B.
SECTION 3. The assessments collected will be used to fund activities to increase
overnight business stays and tourist visits to District businesses.
00-371/3143 1
Reso. No . 2006-58
SECTION 4. This resolution shall take effect on October 1, 2006
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 18th day of September. 1200 6 .
Mayor
REVIEWED AND APPROVED: APPROVED AS TO FORM:
ty Administrator City Attorney
INITIATED AND APPROVE
Director of Economic Dev pment
06-371/3143 2
Reso . No . 2006-58
Annual Report
Reso . No . 2006-58
HUNTINGTON BEACH
HOTEL/MOTEL BUSINESS
IMPROVEMENT DISTRICT
FISCAL YEAR 2005-2006
ANNUAL REPORT
Reso . No . 2006-58
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Annual Report/Operating Budget 2006-2007 Fiscal Year
The Huntington Beach Conference and Visitors Bureau continued to escalate its scope
of activities and effectiveness as a destination management agency during 2005/06.
The stage was set for an even larger program of work and increased level of influence
as a marketing entity in the future. The following highlights/programs would not have
been possible without the establishment of the B.I.D.
• Successfully responded to challenges from the U.S. Patent & Trademark Office
and registered three Surf City USA trademarks; followed up these actions with a
worldwide publicity blitz. Launched Sun`City USA Beach Cruiser by Felt Bicycles
and entered into several other brand licensing agreements. Finalized Brand
Signature Styleguide to regulate use of Mark. Completed comprehensive new
brand communications architecture to provide a distinctive Sun`City USA look
and feel for all marketing materials. Assisted with lobbying efforts to oppose
state legislation that would be harmful to the City and Sun`City USA brand.
• Continued to post dramatic growth of the www.surfcitVusa.com website with a 44
percent increase in visitation and the potential to exceed 1 million unique
viewers by the end of 2006. Introduced a hotel summary page; two new
streaming videos; and merchandise sales from Giant Merchandising. After a
comprehensive search for new website design, optimization and hosting firm,
hired Evolve Media to begin a comprehensive website overhaul and redesign.
• The Bureau's advertising campaign was upgraded and enhanced to create a
signature "look." Continued year-round advertising aimed at families in Arizona
Highroads (AAA), Sunset, VIA (AAA) and Westways (AAA) with spot placements
in the Arizona Republic, Better Homes & Gardens and Ladies'Home Journal.
Expanded program to include year-round advertising in the AAA Southern
California TourBook and Las Vegas Life and Phoenix magazines, with spot
placements in Meetings West and Smart Meetings magazines.
• Brought P.R. function in-house versus outsourced agency. Continued to issue a
new press release approximately every three weeks to relevant media.
Expanded involvement in the California Travel & Tourism Commission's media
receptions to include San Francisco, in addition to New York and Los Angeles.
Hosted first FAM Tour for editors outside the area. Developed upscale,
sophisticated press kits to address family, couple, outdoor and general media.
• Produced the Bureau's third rack "lure" brochure for distribution in 2,000 outlets
in drive markets across the western U.S., Orange County and San Diego.
• Completed the Bureau's first Awareness and Image Study benchmarking
Huntington Beach against 22 other beach communities in Southern California.
Reso . No . 2006-58
• Coordinated City's first Dining Guide in cooperation with the Huntington Beach
Restaurant Association.
• Coordinated development of new website of film locations within Huntington
Beach to stimulate film and video production.
• Mailed 3,500 copies of the Bureau's new Meeting Planners Guide to meeting
planners within Southern California.
• Created six issues of the Bureau's online newsletter, "HB Pipeline," for local
residents and City officials. Each issue was posted to the City's website and
promoted via an email sent to City newsletter subscribers.
• Operated a Visitor Information Kiosk in Pier Plaza from May 27-28 and June 3 to
September 4, 2006.
H.B. Conference &Visitors Bureau R e s o . No . 2 0 0 6-5 8
Statement of Financial Position
As of July 31,2006
ASSETS
Current Assets
Checking/Savings
Business Checking-City Grant $ 12,037.89
Business Checking-B.I.D. 6,349.18
Money Market-City Grant 92,511.29
Money Market-B.I.D. 33,691.29
CD Accounts 103,231.78
Petty Cash 223.91
Business Checking-Restaurant Association 29,307.44
Business Checking-Business Association 59,735.31
Business Checking-Hotel/Motel 279.69
Total Checking/Savings 337,367.78
Accounts Receivable 155,158.00
Deposits 1,816.00
Prepaid Expenses 1,982.04
Total Current Assets 496,322.82
Fixed Assets
Furniture&Fixtures. 6,608,72
Accum.Depr.-Furniture&Fix. (1,626.96)
Total Furniture&Fixtures 4,981.76
Equipment 28,924.67
Accum. Depr.-Equipment (12,681.00)
Total Equipment 16,243.67
Leasehold Improvements 7,998.86
Accum. Depr.-Leasehold Impr. (6,656.37)
Total Leasehold Improvements 1,342.49
Total Fixed Assets 22,567.92
TOTAL ASSETS $ 618,890.74
LIABILITIES&EQUITY
Liabilities
Current Liabilities
City Revenue $ 66,666.70
Accounts Payable 135,520.14
Accts Payable-Personnel 13,351.18
Other Association Bank Accounts 89,322.44
Total Current Liabilities 304,860.46
Total Liabilities 304,860.46
Equity
General Unrestricted Net Assets 255,634.37
Net Income (41,604.09)
Total Equity 214,030,28
TOTAL LIABILITIES&EQUITY $ 518,890.74
* B.I.D. receivable of$155,000 is estimated by management.
Reso . No . 2006-58
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Proposed Operating Budget 2006-2007
Category Proposed
Advertising $363,000.00
Website Development and Maintenance 75,000.00
Brochures/Collateral Development 30,000.00
Public Relations 40,000.00
Research 10,000.00
Legal Expenses 12,000.00
Reserve/Opportunity Fund 50,000.00
TOTAL $580,000.00
Reso . No . 2006-58
Hotel/Motel List
Hotel/Motel GM List
2006
Beach Inn Motel 18112 Beach Blvd Huntington Beach CA 92648 841-6606 Alex Chau GM
No Sales Dir
Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 536-7500 Ken Patel GM
No Sales Dir
Best Western Regency Inn 19360 Beach Blvd Huntington Beach CA 92648 962-4244 Ted Chen GM/Owner
Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 841-1812 Sachim Amin GM
Mike Azad Sales Dir
Extended Stay America 5050 Skylab West Circle Huntington Beach CA 92647 799 4887 Vindi Karunaratne GM
290 Monrovia Avenue Long Beach CA 90803 562-621-1910 Eda Dipasquale Sales Dir
Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 960-7873 J.D. Shafer GM
845-8407 Stephen Beck Sales Dir
Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 895-5860 Raj Amin ???
Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 891-0123 Ramien Shalizi GM
908-5187 Michael Moran Sales Dir
Howard Johnson Express Inn&Suites 17251 Beach Blvd Huntington Beach CA 92647 375-0250 Kevin Patel GM&Sales Dir
Huntington Beach Hostel 421 8th Street Huntington Beach CA 92648 536-3315 Mo Muhammed GM
Mary Parkinson Owner
Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 969-0450 Song GM&Sales Dir
Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 536-2444 Rihanna Phi GM&Sales Dir
m
N
Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 374-7291 Cheryl Phelps GM O
845-4604 Kay Cochran Sales Dir
z
Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 562-592-2700 Pravin Patel GM o
No Sales Dir
N
Pacific View Inn&Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 562-592-4959 Pankaj Modi GM o
0
Vasand Chabadwala Owner rn
Starlight Inn 18382 Beach Blvd Huntington Beach CA 92648 848-8422 Sam Patel GM cn
00
No Sales Dir
Sun'n Sands Motel 1102 Pacific Coast Highway Huntington Beach CA 92648 536-2543 Jitendra Barot GM
Carrie Nakaahiki Sales Dir
777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 846-5561 Victor Ali GM
No Sales Dir
Res. No. 2006-68
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at an regular meeting thereof held on the 18th day of September, 2006 by the
following vote:
AYES: Bohr, Green, Coerper, Sullivan, Hardy, Hansen
NOES: None
ABSENT: Cook (Out of Room)
ABSTAIN: None
CY1 Clerk and ex-offici lerk of the
City Council of the City of
Huntington Beach, California
ATTAC H M E N T #2
RESOLUTION NO. 2006-48
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S
INTENTION TO LEVY AN ANNUAL ASSESSMENT
FOR FISCAL YEAR 2006-2007 WITHIN THE HUNTINGTON
BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and 13usincss
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessnlcnts
on businesses which benefit from those improvements and activities; and
A sizeable majority of the hotel and motel businesses within the City ol'
Huntington Beach requested that the City Council commence proceedings under the
Parking and Business Improvement Area Law of 1989 to establish a hotel and 111otcl
business benefit area within the City of Huntington Beach and to levy a spccial
assessment to promote tourism and tourist related events; and
The City Council formed a business improvement area, known as the
Huntington Beach Hotel/Motel Business Improvement District (the "District"), by 111c
passage of Ordinance No. 3569 on August 19, 2002. The time has come to continue Iic
existence of the District for fiscal year 2006-2007 by levying assessments on those
businesses that benefit from the activities; and
The District's Advisory Board has prepared and filed with the City Clcrk an
"Annual Report/Operating Budget 2005-2006 Fiscal Year to Date" and "Proposed
Budget for Fiscal Year 2006-2007" (collectively, "Annual Report"); and
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Huntington Beach does hereby resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report f ilcd by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference, which includes a proposed budget for Fiscal Ycar
2006-2007 and a description of the improvements and activities to be provided liar
Fiscal Year 2006-2007.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2006-2007 in the amount of 1% on hotel and motel overnight room stays in hotels
and motels listed in Exhibit B attached hereto and incorporated herein by this reference.
06-371/3142 1
Reso. No. 2006-48
SECTION 3: The type or types of improvements and activities proposed to be
liinded by the levy of assessments on businesses within the business improvement area
art; specified in Exhibit C, attached hereto and incorporated herein by this reference.
Further, the improvements, if any, to be acquired for the proposed business
improvement area are specified in Exhibit C.
SECTION 4. A public hearing shall be held before the City Council on
_September 18, 2006 , at 6:00 p.m., or as soon thereafter as this matter may be
heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach,
California, at which time the Council will hear all interested persons for or against
levying of the assessment, and the furnishing of specified types of improvements or
activities. Protests may be made orally or in writing; but, if written, shall be filed with
the City Clerk at or before the time fixed for the hearing and contain sufficient
documentation to verify business ownership and validate the particular protest. Any
protest pertaining to the regularity or sufficiency of the proceedings shall be in writing
and shall clearly set forth the irregularity or defect to which the objection is made. The
City Council may waive any irregularity in the form or content of any written protest,
and at the public hearing, may correct minor defects in the proceedings. A written
protest may be withdrawn in writing at any time before the conclusion of the public
hearing set forth above. If written protests are received by the owners of businesses
within the District, which will pay 50% or more of the total assessments to be levied, no
f ilrther proceedings to levy the proposed assessment shall be taken for a period of one
year from the date of the finding of a majority protest by the City Council. If the
11141ority protest is only against the furnishing of a specified type or types of
improvements or activity within the District, those types of improvements or activities
shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing the this resolution of intention to be published once in a newspaper
elf general circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business
improvement district may be obtained at the Huntington Beach City Hall, 2000 Main
Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the
Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208,
I luntington Beach, CA 92648, (714) 969-3492.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the; Council's adoption of this resolution.
41a•37113142 2
Reso. No. 2006-48
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Bcach
at a regular meeting thereof held on the 21 s t day of August
2006 .
Mayor --
REVIEWED AND APPROVED: APPROVED AS TO FORM:
{
City Adi6nistrator jity Attorne
INITIATED AND APPROVED:
Director of Econo is Dev opment
06-371/3142 3
Reso. No. 2006-48
Annual Report
Reso. No. 2006-48
Exhibit "A"
HUNTINGTON BEACH
HOTEL/MOTEL BUSINESS
IMPROVEMENT DISTRICT
FISCAL YEAR 2005-2006
ANNUAL REPORT
Reso. No. 2006-48
Exhibit "A"
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Annual Report/Operating Budget 2006-2007 Fiscal Year
The Huntington Beach Conference and Visitors Bureau continued to escalate its scope
of activities and effectiveness as a destination management agency during 2005/06.
The stage was set for an even larger program of work and increased level of influence
as a marketing entity in the future. The following highlights/programs would not have
been possible without the establishment of the B.I.D.
• Successfully responded to challenges from the U.S. Patent& Trademark Office
and registered three Surf City USA trademarks; followed up these actions with a
worldwide publicity blitz. Launched Surf City USA Beach Cruiser by Felt Bicycles
and entered into several other brand licensing agreements. Finalized Brand
Signature Styleguide to regulate use of Mark. Completed comprehensive new
brand communications architecture to provide a distinctive Sun`City USA look
and feel for all marketing materials. Assisted with lobbying efforts to oppose
state legislation that would be harmful to the City and Surf City USA brand.
• Continued to post dramatic growth of the www.surfcityusa.com website with a 44
percent increase in visitation and the potential to exceed 1 million unique
viewers by the end of 2006. Introduced a hotel summary page; two new
streaming videos; and merchandise sales from Giant Merchandising. After a
comprehensive search for new website design, optimization and hosting firm,
hired Evolve Media to begin a comprehensive website overhaul and redesign.
• The Bureau's advertising campaign was upgraded and enhanced to create a
signature "look." Continued year-round advertising aimed at families in Arizona
Highroads (AAA), Sunset, VIA (AAA) and Westways (AAA)with spot placements
in the Arizona Republic, Better Homes & Gardens and Ladies'Home Journal.
Expanded program to include year-round advertising in the AAA Southern
California TourBook and Las Vegas Life and Phoenix magazines, with spot
placements in Meetings West and Smart Meetings magazines.
• Brought P.R. function in-house versus outsourced agency. Continued to issue a
new press release approximately every three weeks to relevant media.
Expanded involvement in the California Travel & Tourism Commission's media
receptions to include San Francisco, in addition to New York and Los Angeles.
Hosted first FAM Tour for editors outside the area Developed upscale,
sophisticated press kits to address family, couple, outdoor and general media.
• Produced the Bureau's third rack "lure" brochure for distribution in 2,000 outlets
in drive markets across the western U.S., Orange County and San Diego.
• Completed the Bureau's first Awareness and Image Study benchmarking
Huntington Beach against 22 other beach communities in Southern California_
Reso. No. 2006-48
Exhibit "A"
• Coordinated City's first Dining Guide in cooperation with the Huntington Beach
Restaurant Association.
• Coordinated development of new website of film locations within Huntington
Beach to stimulate film and video production.
• Mailed 3,500 copies of the Bureau's new Meeting Planners Guide to meeting
planners within Southern California.
• Created six issues of the Bureau's online newsletter, "HB Pipeline," for local
residents and City officials. Each issue was posted to the City's website and
promoted via an email sent to City newsletter subscribers.
• Operated a Visitor Information Kiosk in Pier Plaza from May 27-28 and June 3 to
September 4, 2006.
H.B. Conference&Visitors Bureau Reso. No. 2006-48
Statement of Financial Position Exhibit "A"
As of July 31,2006
ASSETS
Current Assets
Checking/Savings
Business Checking-City Grant $ 12,037.89
Business Checking-B.I.D. 6,349.18
Money Market-City Grant 92,51129
Money Market-B.I.D. 33,691.29
CD Accounts 103,231.78
Petty Cash 223.91
Business Checking-Restaurant Association 29,307.44
Business Checking-Business Association 59,735.31
Business Checking-Hotel/Motel 279.69
Total Checking/Savings 337,367.78
Accounts Receivable 155,158.00
Deposits 1,815.00
Prepaid Expenses 1,982.04
Total Current Assets 496,322.82
Fixed Assets
Furniture&Fixtures 6,608.72
Accum. Depr.-Furniture&Fix. (1,626.96)
Total Furniture&Fixtures 4,981.76
Equipment 28,924.67
Accum. Depr.-Equipment (12,681.00)
Total Equipment 16,243.67
Leasehold Improvements 7,998.86
Accum. Depr.-Leasehold Impr. (6,656.37)
Total Leasehold Improvements 1,342.49
Total Fixed Assets 22,567.92
TOTAL ASSETS $ 518,890.74
LIABILITIES&EQUITY
Liabilities
Current Liabilities
City Revenue $ 66,666.70
Accounts Payable 135,520.14
Accts Payable-Personnel 13,351.18
Other Association Bank Accounts 89,322.44
Total Current Liabilities 304,860.46
Total Liabilities 304,860.46
Equity
General Unrestricted Net Assets 255,634.37
Net Income (41,604.09)
Total Equity 214,030.28
TOTAL LIABILITIES&EQUITY $ 518,890.74
B.I.D. receivable of$155,000 is estimated by management.
Reso. No. 2006-48
List of Hotels/Motels
Hotel/Motel GM List
2006
Beach Inn Motel 18112 Beach Blvd Huntington Beach CA 92648 841-6606 Alex Chau GM
No Sales Dir
Best Western Huntington Beach_Inn 800 Pacific Coast Highway Huntington Beach CA 92648 536-7500 Ken Patel GM
No Sales Dir
Best Western Regency Inn 19360 Beach Blvd Huntington Beach CA 92648 962-4244 Ted IChen I GM/Owner
Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 841-1812 Sachim Amin IGM
Mike Azad Sales Dir
Extended Stay America 5050 Skylab West Circle Huntington Beach CA 92647 799-4887 Vind! Karunaratne GM
290 Monrovia Avenue Long Beach CA 90803 562-621.1910 Eda Di as uale Sales Dir
Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 960-7873 J.D. Shafer GM
845-8407 Stephen Beck Sales Dir
Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 895-5860 Raj Amin ???
Hotel Huntington_Beach 7667 Center Avenue Huntington Beach CA 92647 891-0123 Ramien Shaliz! GM
908.5187 Michael Moran Sales Dir
Howard Johnson Express Inn&Suites 17251 Beach Blvd Huntington Beach CA 92647 375-0250 Kevin Patel GM&Sales Dir
Huntington Beach Hostel 421 8th Street Huntington Beach CA 92648 536-3315 Mo Muhammed GM
Mary Parkinson Owner
Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 969-0450 Song GM&Sales Dir
O
Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 536-2444 Rihanna Phi GM&Sales Dir
C7'
Z
Hyatt Regency Huntington Beach Resort&Spa 21500 Pacific Coast Highway Huntington Beach CA 92648 374-7291 Cheryl Phelps GM rt O
845-4604 Kay Cochran Sales Dir
_ t); to
Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 562-592-2700 Pravin Patel GM o
No Sales Dir
o>
Pacific View Inn&Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 562-592-4959 Panka Mod! GM 'A
Vasand Chabadwala Owner 00
Starlight Inn 18382 Beach Blvd Huntington Beach CA 92648 848.8422 Sam Patel GM
No Sales Dir
Sun'n Sands Motel 1102 Pacific Coast Highway Huntington Beach CA 92648 536-2543 Jitendra Barot GM
Carrie Nakaahiki Sales Dir
777 Motor Inn 116240 Pacific Coast Hi hwa —Huntington Beach CA 92649 846-5561 Victor Ali GM
No Sales Dir
Reso. No. 2006-48
2006-2007 Operating Budget
Reso. No. 2006-48
Exhibit "C"
HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT
(administered by the Huntington Beach Conference and Visitors Bureau)
Proposed Operating Budget 2006-2007
Category Proposed
Advertising $363,000.00
Website Development and Maintenance 75,000.00
Brochures/Collateral Development 30,000.00
Public Relations 40,000.00
Research 10,000.00
Legal Expenses 12,000.00
Reserve/Opportunity Fund 50,000.00
TOTAL $580,000.00
Res. No. 2006-48
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
1, JOAN L. FLYNN the duly elected, qualified City Clerk of the City
of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City
of Huntington Beach is seven; that the foregoing resolution was passed and
adopted by the affirmative vote of at least a majority of all the members of said
City Council at an regular meeting thereof held on the 21st day of August,
2006 by the following vote:
AYES: Bohr, Green, Coerper, Sullivan, Hardy, Hansen, Cook
NOES: None
ABSENT: None
ABSTAIN: None
cit6F,erk and ex-officio VeWof the
City Council of the City of
Huntington Beach, California
ATTACHMENT #3
Huntington Brach Iote !Iote1uB
Business Improvement District Formed 2002
• H.B.Conference&Visitors Bureau requested
(BID) BID be formed to promote Huntingbn Beach
as an overnight destination
Annual Renewal for FY 2006-2007 This is theannual BID renewal
September 18,2006
IVIIIGYIJ'ii�l��l ;���d$',i�i•I
Buck-ground 11111t1ng flltl Beach I els/lYlgfels
August 21,2006 Hyatt Regency H.B.Spa&Resort Extended Stay Arnerica
• Best Western Regency Inn Hilton Waterfront Beach Resort
City Council Approved comfort Suites starlight Ian
• Hotel Huntington Beach Huntington Suites
Resolution No. 2006- Howard Johnson Express Inn&Suites Huntington Surf Inn
• Beach Inn Motel • Ocean View Motel
Intention to Levy Assessment for Sun"N Sands Motel Pacific View Inn&Suites
Huntington Beach Hostel Beat Western Huntington Beach
Huntington Beach Hotel/Motel BID for Hotel Europa Inn
2006-2007 and Scheduled Public Hearing 777 Motor Inn
1
1
Curre-Ot Status Process'
•- Copies of Resolution and assessment formula were state BID law requires City Council to conduct a protest hearing to
sent to each business to be assessed consider all protests against the establishment of the BID.
Assessment is 1/o
o levy on overnight roan stays in
If written protests are received from affected business owners of 50
•
Huntington Beach or more of assessments,no further proceedings to consider the Business
Improvement District can be considered for one year.
• Proposed Budget Approved by BID/CVB Board of At the conclusion of the protest/public hearing,the City Council may
Directors reduce or modify the proposed assessment or types of activities to be
funded with assessment revenues.
• Proposed FY 2006 Budget of$580,000
• The City Council has the option of not renewing the Business Improvement
• CVB additionally receives equal amount annually District
from City Contrail
Recomm, ended Action
City Council Actions needed:
•Hold Public Hearing
•Pass Resolution to Approve Annual Assessment
for FY 2006-2007
2
RCA ROUTING SHEET
INITIATING DEPARTMENT: Economic Development
SUBJECT: Public Hearing Hotel BID Annual Renewal
COUNCIL MEETING DATE: September 18, 2006
RCA ATTACHMENTS STATUS
Ordinance (w/exhibits & legislative draft if applicable) Attached ❑
Not Applicable
Resolution (w/exhibits & legislative draft if applicable) Attached
Not Applicable �]
Tract Map, Location Map and/or other Exhibits Attached '
Not Applicable ❑
Contract/Agreement (w/exhibits if applicable) Attached ❑
(Signed in full by the City Attorney) Not Applicable
Subleases, Third Party Agreements, etc. Attached ❑
(Approved as to form by City Attorney) Not Applicable
Certificates of Insurance (Approved by the City Attorney) Attached ❑
Not Applicable [�(
Fiscal Impact Statement (Unbudgeted, over $5,000) Attached ❑
Not Applicable
Bonds (If applicable) Attached ❑
Not Applicable
Staff Report (If applicable) Attached ❑
Not Applicable
Commission, Board or Committee Report (If applicable) Attached ❑
Not Applicable k❑
Findings/Conditions for Approval and/or Denial Attached ❑
Not Applicable
EXPLANATION FOR MISSING''ATTACHMENTS
REVIEWED RETURNED FORYVARDED_
Administrative Staff `�
Deputy City Administrator (Initial) VE )
City Administrator Initial
City Clerk ( )
EXPLANATION FOR RETURN OF ITEM:
cWdc—
(Below SpaceFor
RCA Author: j lamb,x. 5186