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Home My WebLink AboutAPPROPRIATE $90,000 AND APPROVE THE EXTENSION OF FINANCIAL P Esparza, Patty From: Dapkus, Pat Sent: Friday, May 18, 2007 11:35 AM To: City Clerk Agenda Cc: Bazant, Denise Subject: FW: Please continue Surf City Nights Attachments: 72994276-IMG_0636.jpg; 1195678313-IMG_0620.jpg; 130823728-IMG_1044.jpg; 816364540-IMG_0909.jpg; 777955098-IMG_0901.jpg Ltiil LEI IOI I�il ICI IMG-0636.jpg(88 IMG_0620.jpg(61 IMG-1044.jpg(57 IMG-0909.jpg(71 IMG-0901.jpg(68 KB) KB) KB) KB) KB) Pat Dapkus (714) 536-5579 (714) 536-5233 (FAX) -----Original Message----- From: Joe Shaw [mailto:joeesha@yahoo.com] Sent: Friday, May 18, 2007 3:46 AM To: Cook, Debbie; Coerper, Gil; Green, Cathy; Hardy, Jill; Bohr, Keith; Carchio, Joe; Hansen, Don Cc: Smalewitz, Stanley; Punongbayan, Nova; City Administrator Subject: Please continue Surf City Nights Hello to all, I am in Europe on vacation or I would be at the meeting on Monday night to ask you to approve continuing Surf City Nights in person. Two places that I just visited reminded me so much of what we are doing on Tuesdays in Huntington Beach. The Ramblas in Barcelona Spain is a mile long pedestrian walkway down the middle of the street in the heart of old Barcelona that has outdoor cafes, artists, performers and vendors. It is famous for its costumed performers, but I actually thought the performers at Surf City Nights have them beat! ! Secondly, the Portobello Road Market in London was a farmer's market and then some! It stretched down a narrow road for more than a mile and tens of thousands of people attended the fair, it had antiques, produce, fishmongers, cheesemongers, clothing and craft vendors, everything. And even though it was London, it could not match our naturally sunny Main Street. What you and the downtown merchants have created on Tuesday nights is a marvel and shouldn't be thrown aside. Our city and our Main Street has long needed a focal point event and Surf City Nigts seems to fit the bill. Surf City Nights is a world class event and can get even better if given time to grow and mature. Let's keep it going. Joe Shaw Huntington Beach, CA http://www.greetingsfromhb.com 1 /�— !, --W— I M! Y 1 jr I ' _. L . v+ olv- IF For 4 4 _ �. ICY • -. r ��a .77 Pow - ik L t ow R � � � ' � n � .�a '• ,. .�_ - � .+. � ,. �� i� � i � �y �. . =� ,, r � � o`;:�I _.� ,q ' ,�. , , . _: _ _ �; ,,� .� � Page 1 of 1 I Esparza, Patty From: Dapkus, Pat Sent: Friday, May 18, 2007 2:57 PM To: City Clerk Agenda Subject: FW: Main Street Pedestrian Mall Pat Dapkus (714)536-5579 (714) 536-5233 (FAX) From: DONALD SINEX [mailto:ch3aping@msn.com] Sent: Friday, May 18, 2007 8:35 AM To: CITY COUNCIL Cc: Dapkus, Pat; Fikes, Cathy Subject: Main Street Pedestrian Mall We have lived in North Huntington Beach for 36 years. We have gone down to Main Street almost every Tuesday night since the recent experiment started. We dine in the restaurants and buy good stuff at the farmer's market. We would like to see a permanent closure of Main Street in favor of a pedestrian mall. No more cruising and no more VROOM-VROOM motorcycles and hot rods. However, comparing the Santa Monica Promenade to our Main Street is apples-and- oranges. A much better comparison would be to Pier Avenue in Hermosa Beach where the block between Hermosa Avenue and the beach is pedestrian-only. Sincerely, Don & Rae Sinex r� 5/21/2007 �SirJ9� 7-2 Council/Agency Meeting Held: e�o Deferred/Continued to: Approved ❑ Conditional) Ap oved ❑ Denied City Jerk' Signa e Council Meeting Date: 5/21/2007 Department ID Number: ED 07-15 CITY OF HUNTINGTON BEACH REQUEST FOR COUNCIL/REDEVELOPMENT AGENCY ACTION SUBMITTED TO: HONORABLE MAYOR/CHAIR AND CITY COUNCI REDEVEL PMENT A NCY MEMBERS SUBMITTED BY: PEN OPE CU RETH-GRAFT, DP , CITY ADM IN ISTRATOR/EXECUTIVE DIRECTOR PREPARED BY: STANLEY SMALEWITZ, DIRECTOR OF ECONOMIC<.� DEVELOPMENT/DEPUTY EXECUTIVE DIRECTOR SUBJECT: APPROVE EXTENSION OF SURF CITY NIGHTS/LOCALS TUESDAY NIGHTS TEMPORARY MAIN STREET CLOSURE Statement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s) Statement of Issue: On November 20, 2006, City Council/Redevelopment Agency approved a trial program for temporary closure of Downtown Huntington Beach Main Street which included an event now referred to as Surf CityTm Nights. This event was scheduled to expire on May 22, 2007, but due to the popularity and increased revenues to the downtown merchants, the Merchants Association voted at their May 9 general membership meeting to pay for the major expenses of the event for five weeks beginning May 29. During this extension period, the merchants and city staff will continue to improve the economics of the event through ideas such as expanding the size from two to three or more blocks; reducing expenses for infrastructure such as temporary barricades; and finding private sponsorships. Staff recommends that the City/Redevelopment Agency continue to support this event throughout the remainder of fiscal year 2006-2007 by paying for the minor supporting expenses, such as city-related costs, by reimbursing Police, Fire, Public Works, Community Services, and continuing to pay for advertising and seeking sponsors. Funding Source: Economic Development 2006-07 budget account 30581002, augmented, if necessary, by Merged Area Undesignated Fund Balance not to exceed $90,000. REQUEST FOR COUNCIL/REDEVELOPMENT AGENCY ACTION MEETING DATE: 5/21/2007 DEPARTMENT ID NUMBER: ED 07-15 Recommended Action: Motion to: 1) Approve the extension of financial participation for supporting expenses by City/Redevelopment Agency for the Local Tuesday nights program, Surf CityTm Nights, for the remainder of fiscal year 2006-2007. 2) Appropriate $90,000 from the Merged Project Area Unappropriated Fund Balance into account#30581002. Alternative Action(s): Do not extend City/Redevelopment Agency participation for Surf CityTm Nights beyond the original trial period ending May 22, 2007. Analysis: After five months of analysis, discussions of alternatives and impacts, and meetings between city staff, downtown merchants and local residents, a trial program for the temporary closure of downtown Main Street was presented to the City Council /Redevelopment Agency on November 20, 2006. Approved at that meeting were five seasonal weekend festivals, a series of 12 Tuesdays Locals Nights and an appropriation of $350,000 of Redevelopment Agency funds to support this trial program. While the first weekend festival is now planned for June 16-17, the Tuesday events began as scheduled, starting on March 6, and have been a success from the beginning. With great support and cooperation by City staff, the contracting with experienced vendors to supply and manage the street performers, Farmers Market, lighting, restrooms, attendants, and clean-up activities; and exceptional marketing and media relations; Surf CityTM Nights has seen large crowds of pleased customers, excited children, and record sales for the local merchants. Named Surf CityTM Nights, discussion on how to continue the event beyond the trial, Redevelopment Agency--subsidized period, began by the end of the first event. Already in the review and approval process are plans to expand from the current two-block event to become a three-block event, replace temporary barricades with installed bollards, and go beyond our four-month temporary specific events permit. Staff and merchants are also continually working to find ways to reduce overall expenses and increase revenues to make the event self-sustaining; however, these efforts are taking time and the merchants have stepped up with approximately $20,000 of their BID revenues to continue funding for five additional weeks beginning May 29. Strategic Plan Goal: L-4: Create an environment that promotes tourism to increase revenues to support community services and transform the city's economy into a destination economy. By encouraging retail and restaurants to grow and by adding new dimensions to downtown Huntington Beach, this will attract not only Huntington Beach residents to re-visit downtown, but invite others to also share the downtown experience. -2- 5/11/2007 9:18 AM REQUEST FOR COUNCIL/REDEVELOPMENT AGENCY ACTION MEETING DATE: 5/21/2007 DEPARTMENT ID NUMBER: ED 07-15 Environmental Status: Not Applicable Attachment(s): City Clerk's Page Number . Description 1. Fiscal Impact Statement -3- 5/10/2007 3:09 PM ATTACHMENT # 1 CITY OF HUNTINGTON BEACH INTERDEPARTMENTAL COMMUNICATION ` FINANCE DEPARTMENT TO: PENELOPE CULBRETH-GRAFT,DPA, CITY ADMINISTRATOR FROM: DAN T. VILLELLA, CPA, FINANCE DIRECTOR SUBJECT: FIS 2006-07-17 Approve Extension of Surf City Nights/Locals Tuesday Nights Temporary Main Street Closure. DATE: MAY 10, 2007 As required by Resolution 4832, this Fiscal Impact Statement has been prepared for "Approve Extension of Surf City Nights/Locals Tuesday Nights Temporary Main Street Closure" If the City Council approves this action (total appropriation $90,000), the estimated Merged Redevelopment Agency Capital Projects Fund Balance at September 30, 2007 will be reduced to $3,179,000.. Dan T. Villella Finance Director RCA ROUTING SHEET INITIATING DEPARTMENT: Economic Development SUBJECT: Approve Extension of Surf City Nights COUNCIL MEETING DATE: May 21, 2007 RCA ATTACHMENTS STATUS Ordinance (w/exhibits & legislative draft if applicable) Attached ❑ Not Applicable Resolution (w/exhibits & legislative draft if applicable) Attached ❑ Not Applicable Tract Map, Location Map and/or other Exhibits Attached ❑ Not Applicable Contract/Agreement (w/exhibits if applicable) Attached ❑ (Signed in full by the City Attorney) Not Applicable Subleases, Third Party Agreements, etc. Attached ❑ (Approved as to form by City Attorney) Not Applicable Certificates of Insurance (Approved by the City Attorney) Attached ❑ Not Applicable Fiscal Impact Statement (Unbudgeted, over$5,000) Attached Not Applicable ❑ Bonds (If applicable) Attached ❑ Not Applicable Staff Report (If applicable) Attached ❑ Not Applicable Commission, Board or Committee Report (If applicable) Attached ❑ Not Ap licable Findings/Conditions for Approval and/or Denial Attached ❑ Not Applicable EXPLANATION FOR MISSING ATTACHMENTS REVIEWED RETURNED _ FORWARDED Administrative Staff Lvao Deputy City Administrator Initial — ) City Administrator Initial City Clerk ( ) EXPLANATION FOR RETURN OF ITEIVI-- (Below Space For City Clerk's Use Only) RCA Author: lamb, 5186