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HomeMy WebLinkAboutDowntown Image Committee Status Update - City Administrator UU,, ,,WNTOWN IMAGE COMMITTEE W". " ,_1 Y. 1111 pill . s IVIAG E COMMITTEE • City Council established the Downtown .Image Committee on December 15, 2008 . Four sub-committees were created to define the issues and make recorrirnendations . • On June 29 , 2009 , the Image Committee voted upon the recommendations . Public': Safety. Recommendations Recommendations Responsible Status Party Increase the fine schedule for The changes to the Ordinance requires Entertainment Permit Violations Police a second reading at the January 19, (1/19/10) 2010 City Council Meeting Police/ Recommended standardized conditions Establish standardized conditions for Planning/ of approval for Alcohol and new Entertainment Permits.(1/19/10) Economic Entertainment Permits .have been repared for City Council approval on Development P January 19, 2010. Establish residential permit parking Downtown zones in residential neighborhoods Residents The Downtown Residents Association surrounding downtown to reduce late Association/ will host a meeting for all Downtown Planning/ night noise and disturbances. Public Works Residents, March 4, 2010 at 6:30 p.m. (03/4/10) Planning/Police will prepare a handout Provide information to all new tenants Police/ outlining conditions following the that are requesting an ABC License of Planning/ January 19, 2010 City Council .meeting for distribution to applicants for potential preferred/desired tenants such as full Economic Development eating establishments with Alcohol, and service restaurants. (1/19/10) p make available in the Planning Department. BLUE Indicates Completed Maintenance Recommenti Recommendations Responsible Status Party BID and MVB created Downtown Maps Install a Business Directory for showing where restrooms are located. businesses that incorporates Downtown BID/ Directory signs are part of DTSP visible markings for parking and MVB Implementation process, which will take 15 public restrooms. months, should City Council and Coastal Commission approve. BID to encourage business to An ongoing initiative in which BID take personal responsibility for Downtown BID Ambassadors speak to downtown businesses their general vicinity regarding this issue is underway. Limit parking to the public on all On January 1, 2010, the flat parking rate of $5 surrounding residential streets Public Works/ after 9:00 PM was implemented Main- after 8 PM. (03/04/10) Community Promenade parking structure, to be Services implemented January 1 , 2010. Public Awareness Program"Don't Trash my H B" Downtown BID The BID will work on Program with residents. u ltu r I Recommendations . Recommendations Responsible Status Party Create a quarterly art walk BID will implement first Art Walk on (1/.20/10) Downtown BID January 20, 2010. Encourage new unique businesses at the Library or Art Center Not Applicable With revisions to the Downtown Specific Plan not permitted use. Encourage neighborhood serving Economic retail, North of Orange Avenue with Development/ Economic Development staff will contact visitor/ tourist orientation South of businesses that fit in this category and Orange Avenue Planning continue to meet with downtown business property owners in 2010. Encourage/ incentive cultural uses Economic at Pierside Pavilion's movie theater Development/ Economic Development staff will work location. with ocean front property owners to create Planning unique opportunities Community Services, Economic Work towards reducing set-up/take Development, the Specific Events down timeframes of major beach Community Committee and Executive Events events Services Committee are working to limit the impact of events. iss Ousme . Variet y/Nightfife. Recommendations Recommendations Responsible Status Party Encourage new business that target local residents and patrons during Economic Same as items above. Development non peak times The City should create a more bike Public Works/ Economic Development and Public Works friendly environment Economic staff in conjunction with the BID, will meet Development in January 2010 to develop a plan for a more bike friendly environment Staff studied taxi cab pick up zone Police recommendations earlier this year and Create a second cab pick up zone presented it to the Downtown EDC. It was determined a second location is not feasible Provide additional bicycle parking Public Works/ Economic Same as item above. Development Encourage other forms of transportation such as the pedi- By the end of January, City staff will cabs and shuttle buses between the Public Works/ identify remote lots and have a downtown, hotels and other Planning/Economic comprehensive cost analysis for a shuttle locations Development program. usiness aroe y/Ni htll e Recommendations (Cont. ) . Recommendations Responsible Status Party . Retail patrons using free parking on Community Services On November 16, 2009 City Council residential streets adjoining approved an evening flat rate 9 p.m. to Downtown, creates noise, trash and reduce the impact of business patrons in related problems, late at night when the residential areas at night, effective the bars close January 1 , 2010. See above for resident parking City Council review installation of Downtown permit only parking on adjoining Residents residential streets after 10:00 p.m Association/ Same as above Planning/Public Works Create a way-finding systems Economic incorporating directional signage for Development/ Staff to meet to develop an interim plan parking/retail and restaurants Downtown BID/MVB for way finding signage. Same as above Flat (low) rate systems for public parking (7 or 8 pm) to encourage Community On November .16, City Council approved patrons to park in the structure Services $5 flat rate after 9:00 PM in the Main (1/1/2010) Promenade parking structure. CITY OF HUNTINGTON BEACH INTER-DEPARTMENT COMMUNICATION F Economic Development Department TO: Honorable Mayor and City Council Members VIA: Fred A. Wilson, City Administrator FROM: Stanley Smalewitz, Director of Economic Development DATE: January 15, 2010 SUBJECT: Downtown Image Ad-Hoc Committee Status Update Please find attached an updated Implementation Status Report on the recommendations approved by the Downtown Image Ad-Hoc Committee on June 29, 2009 and City Council on August 17, 2009. cc: Bob Hall, Deputy City Administrator Ken Small, Police Chief Jennifer McGrath, City Attorney Scott Hess, Director of Planning Kellee Fritzal, Deputy Director of Economic Development Simone Slifman, Project Manager Downtown Image Ad Hoc Committee Implementation Status Report January 15. 2OO9 City Council approved the increased fines/penalties at the 1) Increase fine schedule for Entertainment Permit Violations. Police December 21, 2009 City Council meeting. The changes to the Ordinance requires a second reading at the January 19, 2010 City Council Meeting. 2) Establish standardized conditions for new Entertainment Police/Planning/ Recommended standardized conditions of approval for Alcohol and Permits in the core downtown area, Economic Entertainment Permits have been prepared for City Council approval Development on January 19, 2010. 3)New Entertainment Permits adjacent to a residential area Police/Planning/ should only allow types and hours of entertainment that will not Economic See Item 2. impact the quality of life of the adjacent residential area, Development Downtown The Downtown Residents Association will host a meeting for all 4) Establish residential permit parking zones in residential Residents Downtown Residents to discuss the implementation process for the neighborhoods surrounding downtown to reduce late night noise Association/ Permit Parking. The meeting is March 4,2010 at 6:30 p.m. Police and disturbances, Planning/Public and Public Works will be in attendance to answer questions. Works Planning/Police will prepare a handout outlining conditions following 5) Provide information to all new tenants that are requesting an Police/Planning/ the January 19, 2010 City Council meeting for distribution to ABC License of preferred/desired tenants such as full service Economic applicants for potential eating establishments with Alcohol, and restaurants. Development make available in the Planning Department. Economic Development is preparing a list of desired tenants in the downtown. Maintenance 6) Install a Business Directory for businesses that incorporates BID and MVB created Downtown Maps showing where restrooms visible markings for parking and public restrooms. There is an Downtown are located, Directory signs are part of DTSP Implementation ongoing issue with the public attempting to use restroom where BID/MVB process,which will take 15 months should City Council and Coastal they are not patrons, in public/private space(sidewalks, alleys, Commission approve. 7)BID to encourage business to take personal responsibility for Downtown BID An ongoing initiative in which BID Ambassadors speak to downtown their general vicinity. businesses regarding this issue is underway. Public See item 4 pertaining to limitations on public parking on surrounding 8)Limit parking to the public on all surrounding residential streets Works/Commun ty residential streets. On January 1, 2010,the flat parking rate of$5 after 8 PM. This will encourage parking in structures, and reduce Services after 9:00 PM was implemented Main-Promenade parking structure, foot traffic/trash in the late evenings in residential areas. to be implemented January 1, 2010. 9)Public Awareness Program—"Don't Trash my HB" i) Conduct a contest with local students to create a poster-Art Downtown BID The BID will work on a program with residents, Center in conjunction with the BID ii)Marketing through city resources(website, reader board) I Public Safety Downtown Image Ad Hoc Committee Page 1 of 4 Cultural t. M "R g,,�gz W M-1 V it BID will implement first Art Walk on January 20, 2010. Event will be held every 3rd Wednesday of the month from 6 p.m. until 8 p.m. 10)Create a quarterly art walk Downtown BID The BID has an Art Walk logo and Facebook page. With revisions to the Downtown Specific Plan,delete-not permitted use. For the Library site, only the following uses are permitted: Library, Community Theater,Accessory Uses(such as gift shop, retail uses,or small caf6)by CUP to PC. Park is permitted by right 11) Encourage new unique businesses at the Library or Art (See Permitted Uses Sub-district 1 A chart). For the Art Center, all Center,such as a cyber caf6 at the library, art school, bookstore, uses as noted in permitted uses chart(see Permitted Uses District for-sale art gallery. Not Applicable chart). Economic Development and Planning will work with property ownerE to encourage desired tenants. Economic Development continually contacts potential businesses to locate in Huntington Beach. Economic Economic Development staff will contact businesses that fit in this 12) Encourage neighborhood serving retail, North of Orange Development/ category and continue to meet with downtown business property Avenue with visitor/tourist orientation South of Orange Avenue. Planning owners in 2010. Redevelopment Agency Board approved Owner Participation Agreement on 7/6/09 that eliminated the theater use. Planning 13) Encourage/incentive cultural uses at Pierside Pavilion's Commission approved the Entitlement Plan Amendment on Octobet movie theater location. In addition,focus on underutilized/ocean 14, 2009 which allows elimination of the existing, now closed, movie front property and views along PCH from 1 It to 91h to create a Economic theaters and an increase in the square footage available for retail, unique opportunity to attract families and provide well rounded Development/ restaurant and office use. Economic Development staff will work entertainment opportunities. Planning with ocean front property owners to create unique opportunities Community Services, Economic Development, the Specific Events 14)Work towards reducing set-up/take down timeframes of Community Committee and Executive Events Committee are working to limit the major beach events. Services impact of events. Downtown Image Ad Hoc Committee Page 2 of 4 Business Variety&Attraction Nightlife ; " " 1 i 1NO -_ 0 , 1N 15)City should use their various tools of land use,financial Economic Development and Planning Departments will work with incentives, hours of operations, permits/license,and persuasion Property Owners to encourage desired business tenants for the to encourage unique neighborhood serving, less impact business area, Economic Development staff utilizes resources as uses on streets surrounding the Entertainment District(Main Dealmakers, and International Shopping of Council Centers to keep Street between Pacific Coast Highway and Orange Street, th apprised of potential new tenants and when existing potential Walnut Street and Pacific Coast Highway between 1't and 6 tenants expand. During the month of January, Economic Street.) Unique such as such as retail stores, business and Development staff will schedule meetings with various commercial personal services,wine bar,coffee bars,offices and restaurants. property owners to strengthen communication and encourage them The goal is to create a buffer around the Entertainment District to select potential tenants in the event there is a vacancy. with lower impact businesses that do not need to compete with Economic higher rent paying intensive business uses. Development Economic Development will work with downtown business property owners to encourage desired tenants. Economic Development 16)Target 30+Year Olds. The business variety and attraction continually contacts potential businesses to locate in Huntington primarily targets teenagers and young people in their twenties Economic Beach, Economic Development staff will continue to contact (retail, restaurant and entertainment.) Development businesses which fit into this category. 17) Encourage new businesses(retail and restaurant)that target Economic all age groups, including 30+. Example bookstores, wine bar, art Development Same as item 16, gallery,jazz or comedy club, and boutiques. The BID initiated movies at the beach during summer 2009. Examples of events will be presented at the next scheduled Executive Events Committee and to Community Services for consideration. This concept will include events recommended by 18) Increase Pier Plaza activities targeting 30+residents. IMG,sub-consultant. Should Executive Events Committee approve Examples include fundraising events, classic rock or soft jazz staff will be assigned to further develop this concept. Economic concerts and movies. The goal is create a downtown for all Downtown Development will continue to provide technical assistance to the Bil demographic groups living in Huntington Beach, BID/MVB as necessary to focus on events that attract the 30+group. 19)Create a Balanced Business Variety: The business variety and attractions primarily targets tourists and people living in the greater region. Downtown reaches near capacity on summer Same as item 15. weekends and year round on weekend nights(peak time), while on week days(non-peak time)the number of customers and Economic patrons is low. Development Downtown Image Ad Hoc Committee Page 3 of 4 Business Variety&Attraction Nightlife A'N'T"� P-RiTMT. M", 20) Encourage new business that target local residents and patrons during non peak times. Examples include small(organici grocery stores, hardware store, bakery,coffee bar, business services, pet store,child day care,flower shop, bank, medical Same as items 15, 16, 17 and 19. offices, and personal/business services. The goal is to create a balance of business for locals,tourists,and people living throughout the region, and to create a steady flow of patrons Economic during the peak and non-peak times. Development Public Economic Development and Public Work staff in conjunction with Works/Economic the BID,will meet in January 2010 to develop a plan for a more bike Development friendly environment. Additional bike locations have been identified 21)Transportation: The City should create a more bike friendly in the update of the Downtown Specific Plan. environment. Staff studied taxi cab pick up zone recommendations earlier this 22)Create a second cab pick up zone. Late at night,when bars Police year and presented it to the Downtown EDC. It was determined a are closing, many patrons empty into the streets creating a loud second location is not feasible. The first taxi location was environment while waiting for taxis. implemented in 2009. Public Works/Economic 23) Provide additional bicycle parking, Development . Same as item 21. Public 24) Encourage other forms of transportation such as the pedi- Works/Planning/ By the end of January, City staff will identify remote lots and have a cabs and shuttle buses between the downtown, hotels and other Economic comprehensive cost analysis for a shuttle program. locations. Development 25) Parking. Retail patrons using free parking on residential On November 16, 2009 City Council approved an evening flat rate streets adjoining Downtown, creates noise, trash and related Community p.m.to reduce the impact of business patrons in the residential problems late at night when the bars close,which places a large Services areas at night, effective January 1, 2010. See#4 for resident burden on the adjoining residential neighborhood. parking. Downtown Residents Association/ Same as item 4. 26)City Council review installation of permit only parking on Planning/Public adjoining residential streets after 10:00 p.m. Works 27)Create a way-finding systems incorporating directional Economic signage for parking/retail and restaurants(directing traffic away Development/Down Staff to meet to develop an interim plan for wayfinding signage. from residential neighborhoods), town BID/MVB Same as item 6. Community On November 16,City Council approved$5 flat rate after 9:00 PM if 28)Recommendation: Flat(low)rate systems for public parking Services the Main-Promenade parking structure, commencing on January 1, (7 or 8 pm)to encourage patrons to park in the structure, 2010, Downtown Image Ad Hoc Committee Page 4 of 4