HomeMy WebLinkAboutSpecial Event Application - Country Harvest Festival - Conc' dJ , o) 1 .
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136
DTTF Recommendation #1
Paint inside of the Main -Promenade
Parking Structure bright white so as
to provide increased security and
visibility, deter crime, and potentially
male patrons feel safer
137
Main -Promenade Parking Structure
Staff investiqated options:
40
A. Strategic painting of inaccessible areas
to a lighter color
Upgrade from existing light fixtures to
brighter, long life LED
C. Comprehensive lighting re -design
interior and exterior lights
DTTF #1
137
138
Strategic Painting
A. Investigated with co-owner of
building
Concerns about cost of re -painting and
graffiti /vandalism
.- Agreed on paintin
lighter color (sucr
and above 8 feet)
g inaccessible areas
as bottom of stairs
which will reflect light
ana nrignten the area
Estimated
$1009000
cost of limited painting
DTTF #1
138
139
Interior Light Retrofit
B. Upgrade of existing light fixtures tik,
brighter & longer life fixtures
Estimated cost $350,000
No energy savings, due to increased
fixtures but some maintenance savings
Included as an option in utility street
light buyback project with Siemens
139
140
Comprehensive Redesign
C. Comprehensive redesign of interior
and exterior lighting including new
lighting in troublesome areas
Improve lighting around exterior and in
known trouble areas
�- Estimated cost $700,000
i
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141
Staff Recommendation:
In Fiscal Year 14-1 5, as part of the CIP
Budget, strategic painting (A - $1007000) is
recommended. In Fiscal Year 1 5-16, as part
of the CIP Budget, the existing lighting
fixtures will be requested to be update (13 -
$350,000).
DTTF #1
141
142
DTTF Recommendation #2
Reduce size and scope of US Open of
Surfing to eliminate concerts, expo and
non -competition related items
Completed
rNo live concerts
.*-Scaled down venue
"'.*-Earlier close down time on Sunday
Enhanced security
Minimized vendor booths
143
Staff Recommendation:
Debrief after 2014 event and
consider recommendations for the
following year's US Open.
DTTF #2
143
144
DTTF Recommendation #3
Consider providing additional security
in public parking lots within
District 1
145
The Police Department is finalizing a public private
partnership to launch a Downtown Ambassador
program. The program will be a pilot program
starting in July funded by the City, the Downtown
BID, and the Downtown bar owners. The
ambassadors will be employed by a private
security firm and trained by the Police Department
and Visit HB personnel. The pilot program will be
managed by the Police Department.
Staff Recommendation:
Evaluate the program after the summer and
explore options for permanent funding if
ell r 1
DTTF #3
145
146
DTTF Recommendation #4
That a mechanism be developed to
increase the use of the public parking
structure for employees that work late
night shifts in the downtown
(similar to DTTF #1 1)
147
The City and BID conducted a survey of Downtown businesses, 42
responded as follows:
-The survey asked where the business believed their employees parked -
33 answered at the Main Promenade Parking Structure/or Other Parking
Structures and 21 in the Neighborhood areas.
,Only 8 provide escorts or security for late night employees walking to
their vehicles.
.Only 5 of
33 would
be willing
to contribute to the
cost of providing
additional
security at
the Main
Promenade Parking
Structure.
.-If the price was reduced for
late night parking,
20
believed their
employees would purchase a
monthly pass and
19
stated they would not.
Staff Recommendation:
Create a parking pass for late night employees to be sold for $1 5 per
month (a $ 5 discount, with proof of late night shifts). A 6-month trial
nPrind chmdri hp PctahlichPrl fnr review.
x1fiffim"
147
148
DTTF Recommendation #5
That City Council Resolution 2013-24,
establishing conditions of approval for
eating and drinking establishments with
alcoholic beverage sales and live
entertainment in District 1 become a
zoning text amendment with the exception
of those items already contained within the
Huntington Beach Municipal Code
149
Currently, all new and modified eating and drinkin
establishment requests are required to comply wit the
conditions of City Council Resolution No. 201 3-24.
Per the resolution, only the City Council can modify the
conditions.
Incorporation of the conditions into the Downtown Specific
Plan �DTSP) would require approval by the California
Coastal Commission�CCC).
Could result in other unintended changes to the DTSP.
. Subsequent changes to conditions would require CCC approval
resulting in longer process (6-24 months) and no guarantee that
Council adopted changes would be approved.
Staff Recommendation:
Continue to incorporate CC Reso. No. 201 3-24 as part of the
---
DTTF #s
149
150
DTTF Recommendation #6
HBDRA will attempt to acquire the required support of
those within the proposed new parking permit
district(s) by following the procedures identified by
the Public Works Department. After costs are
established, late -night businesses within District 1
will be asked to discuss the possibility of
participating financially in the cost of establishing the
district
150
Ila
1) Outside Coastal Zone and DTSP
a) Can be submitted any time and processed througi
I
2) Within Coastal Zone, outside DTSP
a) Standard permit parking process through DPW
b) Requires CDP with findings
3) Coastal Zone and DTSP jurisdiction
a) First, requires Specific Plan Amendment (to allow
permit parking)
b) Standard permit parking process through DPW
c) Requires CDP with findings
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152
HBDRA has officially initiated Parking Permit Requested
Outside Coastal Zone and DTSP
a) 7th9 gtn, gin Streets -Walnut to Palm (15
blocks)
b) 10 PM to 5 AM, 7 days/week request
Staff Recommendation:
Continue processing request per current Municipal
Code requirements.
`N
153
•III I I V4 I t•FT•3 MARF
Consider increasing the number of
cameras in the downtown, pursuant
to input by the Police Chief
153
154
The Police Department implemented 7 cameras
in the downtown area December 2013 as
follows:
➢3 cameras located at the 200 block of
Main Street
➢1 camera at Tower Zero on the Pier
➢3 cameras underneath the Pier capturing
the bike racks and beach walk
154
UM
Success Stories
.- The Police Department has the ability to
monitor the cameras from the main police
station.
They have observed criminal activity ranging
from assaults causing great bodily injury to
minor violations such as drinking alcohol in
public.
DTTF #7
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156
Video clip of major assault
DTTF #7
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Assault with great bodily injury
Officers viewed this assault and were able to
dispatch officers to affect the arrest
No testimony was required by the officer
since it was caught on video
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Success Stories
Officers take several reports a month of
stolen bicycles from the downtown area.
r The cameras captured a picture of a
suspect/thief which was posted on Facebook.
. The suspect was captured within a week after
a citizen reported seeing him in the area.
DTTF #7
158
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U --m-
,
on additional cameras
The Police Department is cur
ntly adding 10
cameras area.
The
i cameras
cameras by providing
severalwith cameras
MIIIII • e
support
additional coverage
fixed rather
Continue program and update City Council as
needed.
159
I Me
Consider increasing
` number of trash
,.receptacles
i,ai during
special
ia events,
i including
4
lining local streets around Main Street with
-A-
temporary containers
MOM
As part of the Special Events process a!! !
160
on
DTTF Recommendation # 9
Review formatting of existing signage
in the downtown to increase visibility,
more organized and consolidated and
updated where possible
i[:31
WIN
Improved Public Identification of Downtown Parking
Areas
1 . Four (4) Publicly Accessible Parking Structures
a) City-owned/operated
b) City/private partnership (The Strand)
c) Private lots (Plaza Almeria, Pierside
Pavilion)
2. Provide consistent design and message
3. Improve visibility and recognition
M
163
,s.
Structure
IREII
M
w w Almeria Parking iN
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165
lion Parking Structure
EMMIMIM
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166
StrandThe Parking
167
I) Research the cost of the International
Parking Sign w • other building signs
similar to The Strand
2) Work with ' two private parkini
i
structure owners to update parking
signage
3) Review potential direction
for placement w • visibility
am=
167
Hold a City Council study session to explore
i discuss regulati•(limitation)of various
business typesdowntown
168
169
Staff Research on other Cities with similar regulations
Laguna Beach
-Most uses require a Conditional Use Permit within the Downtown
Specific Plan
rSpecific findings required to demonstrate that issuance of CUP will not
contribute to an incremental effect of similar uses that would be
detrimental to City
yDessert/ice cream stores: special findings require that not more than
10 establishments be located within Downtown Specific Plan
yOff-site alcohol sales: must be a minimum 200 yards from main
beach
yRetail clothing stores: special
finding requires
that
the business is not
primarily engaged in retail sale
of bathing suits
or t-shirts
➢Formula -based business (national chains): special findings
that business will enhance destination quality of the Downtown
' ional saturation
require
Specific
DTTF #10
169
170
Pasadena
yRegulation/ limitation of uses occurs through separation
requirements in the Zoning Code
;Alcohol Overlay District: Minimum separation requirements
(Z 507 or 1 ,000' depending on location) for new uses that sale
alcohol for on- or off -site consumption and existing uses that
change from beer and wine to full liquor/alcohol license
rOther uses with separation requirements (boarding houses,
day care, donation collection facilities, arcades and internet
game centers, emergency shelters, massage, pawn shops) not
relevant to Huntington Beach DTSP
Staff Recommendation:
Maintain existing regulations within the DTSP.
DTTF #10
170
171
DTfF Recommendation # 1 i
Consider designating the top level of the Main
Promenade Parking Garage for employee parking after
3:00 or 4:00 PM on Friday and Saturday
(Similar to DTTF # 4)
171
172
As mentioned in Recommendation #4, The City and BID conducted a
survey of Downtown businesses, 42 responded as follows:
yOnly 17 of 22 believed their employees would park at the top level
of the Main Promenade Parking Structure if designated.
yMain Promenade Parking Structure has ample parking spaces
available after 6 PM; therefore, the top level parking would not need
to be reserved.
➢Additional staffing would be required to reserve and monitor the
top level late night parking structure.
Staff Recommendation:
Staff does not recommend that this be implemented.
DTT F # 1 1
172
173
Recommendation #12
That a Zoning Text Amendment and Local
Coastal Program Amendment be processed to
amend the Downtown Specific Plan so that
residential permit parking can be allowed
173
174
yThe process would require CCC approval (approx. 12-18 month
process)
In 2011, CCC adopted DTSP Update that included language to
specifically prohibiting preferential parking districts (includes residential
permit parking)
CCC staff indicated that preferential parking districts affect coastal
access and would not recommend/support amendment
:Could result in other unintended changes to the DTSP
Staff Recommendation:
Do not pursue amendment to DTSP .
DTTF #12
174
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�110211� ` • •na"$ I
That meters
w be
enforced
ow, 2:00 AM
residential neighborhoods
and •dd • ` to existing meters promote
flat -rate Fri/Sat night parking ` Main
Promenade Parking Garage.
175
176
Staff Concerns:
rThis action may push cars further into neighborhoods, basically
moving the problem to non -metered streets
yConfusion over end times at different locations
rNot having late night staff to enforce
Staff Recommendation:
Focus on directing people to the garages and leave enforcement of
meter times at 12 midnight.
DTTF #1 3
177
Establish a permanent Downtown Committee
that meets on a quarterly basis, consisting of
three (3) City Council members, three (3)
downtown r• r. representatives, i •
representative i • Downtown Business
Improvement and i • (1)
representative of • Downtown w
holds w valid liquor
177
178
Options for Consideration:
Retain current D F
quarterly meetings
structure and conduct
y Create new committee with three Council
Members and downtown residents and
conduct meetings as needed
Downtown Economic Development
Committee (DTEDC) - Reformat to include
Downtown residents monthly meetings
DTTF # 14
178
179
Summary of Downtown Task Force and Staff
Recommendations
DT F Recommendation
Staff Recommendation
1
Paint inside of the Main -Promenade Parking Structure bright
In Fiscal Year 14-1 5, as part of the CIP Budget,
white so as to provide increased security and visibility, deter
strategic painting (A - $100,000) is
crime, and potentially make patrons feel safer.
recommended. In Fiscal Year 1 5-16, as part of
the CIP Budget, the existing lighting fixtures
will be requested to be update (B - $350,000).
2
Reduce size and scope of US Open of Surfing to eliminate
Debrief after 2014 event and consider
concerts, expo and non -competition related items.
recommendations for the following year's US
Open.
3
Consider providing additional security in public parking lots
Evaluate the program after the summer and
within District 1.
explore options for permanent funding if
successful.
4
That a mechanism be developed to increase the use of the
Create a parking pass for late night employees
public parking structure for employees that work late night
to be sold for $1 5 per month (a $5 discount,
shifts in the downtown.
with proof of late night shifts). A 6-month trial
period should be established for review.
5 That City Council Resolution 201 3-24, establishing conditions
Continue to incorporate CC Reso. No. 2013-24
of approval for eating and drinking establishments with
as part of the CUP process.
alcoholic beverage sales and live entertainment in District 1
become a zoning text amendment with the exception of those
items already contained within the Huntington Beach
Municipal Code.
179
HE
Summary of Downtown Task Force and Staff
Recommendations
DTTF Recommendation
Staff Recommendation
6
HBDRA will attempt to acquire the required support of
Continue processing request per current
those within the proposed new parking permit district(s)
Municipal Code requirements.
by following the procedures identified by the Public Works
Department. After costs are established, late -night
businesses within District 1 will be asked to discuss the
possibility of participating financially in the cost of
establishing the district.
7
Consider increasing the number of cameras in the
Continue program and update City Council
downtown, pursuant to input by the Police Chief.
as needed.
8
Consider increasing the number of trash receptacles
As part of the Special Events process
during special events, including lining local streets
additional trash receptacles will be part of
around Main Street with temporary containers.
the conditions.
9
Review formatting of existing signage in the downtown to
1. Research the cost of the International
increase visibility, more organized and consolidated and
Parking Sign and other building signs
updated where possible.
similar to The Strand.
2. Work with the two private parking
structure owners to update parking signage.
3. Review potential directional signage for
placement and visibility.
10
Hold a City Council study session to explore and discuss
Maintain existing regulations within the
regulation (limitation) of various business types in the
DTSP which requires a CUP for alcohol
downtown.
related businesses.
11
Consider designating the top level of the Main Promenade
Staff does not recommend that this be
rking Garage for employee parking after 3:00 or 4:00
r. nd Saturday.
implemented.
IVI
ira
Summary of Downtown Task Force and Staff Recommendations
DTTF Recommendation
12 That a Zoning Text Amendment and Local Coastal
Program Amendment be processed to amend the
Downtown Specific Plan so that residential permit
parking can be allowed.
13 That meters be enforced until 2.00 AM in residential
neighborhoods in the downtown, and to add signage
to existing meters to promote flat -rate Fri/Sat night
parking in the Main Promenade Parking Garage.
14 Establish a permanent Downtown committee that
meets on a quarterly basis, consisting of three (3)
City Council members, three (3) downtown resident
representatives, one representative from the
Downtown Business Improvement District, and one
representative of a Downtown restaurant that holds a
valid liquor license.
Staff Recommendation
Do not pursue amendment to DTSP.
Focus on directing people to the garages
and leave enforcement of meter times at
12 midnight.
Options to consider:
• Retain current DTTF structure and
conduct quarterly meetings.
• Create new committee with three
Council Members and downtown
residents and conduct meetings as
needed.
• Downtown Economic Development
Committee (DTEDC) - Reformat to
include Downtown residents
monthly meetings.
181
�i3 7�a�a-o�d
EVENT DETAILS
• Date: Sunday, October 7, 2018
• Time:12N-9P
• Location: City beach, south of pier (Huntington St.)
• Capacity:8,000
• Features: Fall themed country event featuring live
music, food and beverage, pumpkins, line dancing,
and activities.
Event Footprint
Event Demographics
• Primary: Huntington Beach residents
• Secondary: Orange County & SoCal residents
• Ages: 25-49 (34 average age)
• Gender: 65% female, 35% male
• Families with children, Single professionals.
Traffic Plan
Activated Events will work closely with City of
Huntington Beach to devise a suitable traffic plan to
include:
Off -site parking/shuttling
• Rideshare emphasis with benefits to patrons
• Bike parking
Safety & Security
Activated Events proposes the following safety
measures:
• Contract with City of Huntington Beach Police
• Hire a minimum of 75 "festival trained" security staff
• Bag check and wand attendees prior to entering
event
0 ID and wristband all 21+ attendees
Sound Containment
Activated Events will work closely with our sound
vendor and engineer to mitigate any noise nuisances
and contain the sound within the footprint of the
venue.
Through site location, stage direction and advanced
mapping software, sound can be largely controlled and
contained to minimize disturbances and noise
complaints.
Food & Beverage
Country Harvest Festival will be focusing on curating a "fall
themed" feel which will include hay bales, pumpkins, corn stalks
and other decor. The theme will also carry over to the food and
beverage with the following food and beverage plan:
• Work with local, Huntington Beach restaurants and food
vendors when possible
• Engage, top BBQ vendors to sell and offer a wide selection of
edibles including roasted corn, pulled pork, ribs and other
delectable
• Feature specialty desserts including apple and pumpkin pie,
caramel apples, roasted nuts etc...
• Offer specialty cocktails and flavored beers including pumpkin
ale, hard cider and apple ales.
• Curate non-alcoholic specialty drinks including hot apple cider,
fresh lemonade, and flavored teas
Benefits for City Of Huntington Beach
The City of Huntington Beach would benefit from hosting
Country Harvest Festival through the following revenue
streams:
• Parking revenue - Increased demand for parking during
off-season. Increase fee to $25 per vehicle.
• Transient Occupancy Tax - Out of town guests staying at
local, Huntington Beach hotels will create additional
revenue during off-season.
• Local Sales Tax - Through dining, gas, and local retail
purchases, City of Huntington Beach will benefit by
impact of event
• Site Rental Fee: TBD
HB Air Show
US Open
July 4th Parade
Country Harvest
Country Harvest Festival vs.
City Sponsored Events
Attendance
0 400,000 800,000 1,200,000
Activated Events looks forward to building a
partnership with