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Home My WebLink AboutFY 2009-2010 Budget of the Huntington Beach Hotel/Motel Busi Council/Agency Meeting Held: Deferred/Continued to: App ved ❑ Conditionally Approved ❑ Denied ity erk' 'gnatur Council Meeting Date: 9/21/2009 Department ID Number: ED 09-43 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: HONORABLE MAYOR AND CITY COUN MEMBERS SUBMITTED BY: FRED A. WILSON, CITY ADMINISTR PREPARED BY: STANLEY SMALEWITZ, DIRECTOR O ECONOMIC DEVELOPMENT ,,:�Z SUBJECT: Conduct Public Hearing and Adopt Resolution for Huntington Beach Hotel/Motel Business Improvement District Annual Assessment for Fiscal Year 2009-2010 Statement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s) Statement of Issue: On August 17, 2009, City Council approved Resolution of Intention , No. 2009-46 to levy an assessment for the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2009-2010 and authorized the City Clerk to schedule a public hearing. City Council will conduct the public hearing to consider adopting a resolution to approve the annual assessment for the 2009-2010 fiscal year. Funding Source: Fund 709, Hotel/Motel Business Improvement District, account 70980101. Recommended Action: Motion to: 1. Conduct the Public Hearing. 2. Adopt City Council Resolution 2009-52 , a Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2009-2010. Alternative Action(s): 1. Deny the request to approve the Resolution; or 2. Modify elements of the proposed Resolution, such as the proposed assessment, or activities and/or improvements to be funded. REQUEST FOR CITY COUNCIL ACTION MEETING DATE: 9/21/2009 DEPARTMENT ID NUMBER: ED 09-43 Analysis: At the request of the Huntington Beach Conference and Visitors Bureau, renamed to the Marketing and Visitors Bureau (MVB), the City Council formed a Business Improvement District (BID) on August 19, 2002, including all hotels and motels in Huntington Beach for the purpose of funding activities to promote Huntington Beach as an overnight destination. The Huntington Beach Hotel/Motel Business Improvement District requires a 1% levy be assessed on overnight room stays in Huntington Beach. These funds are collected as a separate itemization with the monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach. Assessments collected are used to fund activities to increase overnight business stays and tourist visits to District businesses. The Board of Directors of the MVB also serves as the BID Advisory Board. In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a public hearing before adopting a resolution confirming the coming year's assessments. On August 17, 2009, the City Council adopted Resolution 2009-46, affirming its intent to approve the proposed assessments for FY 2009-2010 and setting the public hearing for September 21, 2009,to approve the assessments. As required by the Streets and Highways Code Section 36500 et. seq., copies of the Resolution of Intention were mailed to each of the 18 businesses to be assessed. A Notice of Public Hearing and copy of the Resolution were published in the Huntington Beach Independent on September 3, 2009. During the public hearing, the City Council will hear all interested persons for or against levying the assessment. Protests may be made verbally or in writing; however, written protests shall be filed with the City Clerk at, or before, the time fixed for this hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received from the owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of one year. Upon the approval of the Resolution, the new assessment formula will become effective as of October 1, 2009. The Hotel/Motel BID anticipates assessments of $540,000 for FY 2008-2009. Combined with reserves of $155,000, the BID Board of Directors has proposed a total budget of $715,000 for FY 2009-2010. For purposes of budgeting, projections of assessment revenue are directly related to anticipated TOT revenue for a given fiscal year. The FY 2009-2010 City of Huntington Beach adopted budget includes anticipated TOT revenue of $5,400,000, which correlates to $540,000 of assessment revenue for the BID. This year's projected assessment is 27% lower than that of the prior year due to a continuing reduction in overnight stays, as a result of the economic climate. Strategic Plan Goal: Enhance Economic Development. Environmental Status: Not applicable. Attachment (s): City S -2- 9/8/2009 10:26 AM REQUEST FOR CITY COUNCIL ACTION MEETING DATE: 9/21/2009 DEPARTMENT ID NUMBER: ED 09-43 1. Resolution No. 2009- 52 a Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2009-2010 2. Resolution No. 2009-46, approved August 17, 2009, a Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2009-2010 Within the Huntington Beach Hotel/Motel Business Improvement District. 3. PowerPoint Presentation -3- 9/8/2009 10:26 AM AT�TA C HME NT # 1 RESGLUTJ01\1 Nb. 2009-52-- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2009-2010 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Hotel / Motel Business Improvement District (the "District"), by the passage of Ordinance 3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal year 2009-2010 by levying assessments on those businesses that benefit from the improvements, The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2007-2009 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2009-2010"(collectively, "Annual Report"); On August 17, 2009 , the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2009-2010 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve,determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2009-2010 and a description of the improvements and activities to be provided for Fiscal Year 2009-2010. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2009-2010 as proposed by the Annual Report. The amount of the assessment shall be 1% on overnight room stays and is to apply to all hotels and motel businesses in Huntington Beach as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase overnight business stays and tourist visits to District businesses. 09-2124/35361 1 Reso!udion No.2009 52' SECTION 4. This resolution shall take effect on October 1, 2009 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 21 s t day of Se ember 2009 e - Mayor REVIEWS APPROVED: INITIATED AND APPROVED: ltjjxf inistrator Director of Econ is Development APPROVED AS TO FORM: City Attorney M �o - i - off 09-2124/35361 2 Resolution No.2009-52 K; Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2009/10 Operating Budget Request The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 20o8/og fiscal year.As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which receives an assessment of one percent on all hotel/motel room purchases within the city that are under 3o days in duration,the following highlights/programs would not have been possible without B.I.D. funding: Advertising • Produced cooperative full-page ad for California Visitors Guide with partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach Resort&Spa, and the Shorebreak Hotel.The California Visitors Guide is the official publication of the California Travel and Tourism b Commission (CTTC)with 500,000 copies distributed " .v annually,with more than ioo,000 users downloading the digital version from ivwvr:visitcaliforni.a.com. • Produced /2-page ad for the October 20o8 edition of AAA's Westways and VIA Magazines (800,000 California households, weighted to San Diego and San Francisco). i ' jp, k .� OEM E1GP3lP fd3$;h:e tFat43:� ..,�.5n�E; Vacat dt PaoY.s_Re t,';ti,3 U • Partnered with Anaheim/OC CVB for featured Huntington Beach placement Fall g ,ar Q � 2oo8 Travelocity"Fall into the OC" 2: -' campaign, including a custom microsite, geo-targeted 468x6o and 16ox600 ads Take a Break this Fail in Anaheim/OC within hotel and car rental reservation pages Take 30%Or Mom Off o;angt}County fiotds} reaching the destinations of Anaheim naln8 t^°0.11t—,r YWss� �yT >�£w.n;wpw;- 7 d¢achas,wvsY3-atoious itlenun pwhs,antlwatgnm nel 'ur ewatls-afd t in¢;;rr.3ouiy¢tn Orange County San Diego and Los Angeleshlaf.Vhw,ue s:�y;y,oety�c,ma s1-.1n d.:t af'11 yet taoaie»,� H¢als thEs 3aU!YV i;R f3!•WD'14 tl!5'.tNJn3£Cn bGat a!C¢=.%W:=anti a wh-0JFHny'lC?a�tt!J. 7 1 7 TOteij£Gf>t.1mI a '.basi tines.v1lel% eve,been a be,.::4i1¢• W.Fflm Lh. s;„� and a featured position in a"Real Deals" `' "t,, k¢ T¢eis 3::41i's�'i.!AY n JlilnNin Anatwnn'(.H.W1h ih¢sa nx3No:0!na'y n!l41ll. email to Travelocity subscribers users. its e .I.u..W Ge4[c .ere7 d kC-`I FAv:tIL,JWn � M1bck.9€4�k35 AI �,pSri Iry2 S T.�tl Turan l,*.e t nail wi Sub Ataa� !y , Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMV-B Fiscal Year 20o8/og Annual Report for Fiscal Year 2oo9/io Operating Budget Request Advertising " 0f • Leveraged co-op dollars from the HU .i G TO �C Hilton Waterfront Beach Resort and s= r the Hyatt Regency Huntington Beach to f create a full-page advertorial in a California Tourism insert in the October 2oo8 issues of Travel + Leisure (150,000 copies),National ` Geographic Traveler(450,000) and Food&Wine (350,000). In addition, the insert appeared in the October 11, 2oo9 edition of the Vancouver Sun (215,0oo) and was direct-mailed to 50,000 American Express cardholders. f • Collaborated with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two-page inside cover spread for the 2009/2010 edition of America Yours to Discover, the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada Committee. g �, .. ,. '• 1• d ill' ., ,_J. °n q y f w �^6 i Y�p�!llpi I 7! yr rlr, Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2oog/go Operating Budget Request Advertising • Produced an integrated multimedia Oprah campaign designed to drive traffic to N.v-ww.sur-*cij usa.com, including o A full-page ad in a special travel section of O, The Oprah Magazine in April 2009. o Two e-campaigns thru ww.vacationfun.com.'s opt-in database o Search engine optimization (SEO) and keyword buys (SEM)to increase traffic to Oprah section pages on vacationfun.com o Sweepstakes offer: "Win a luxury 3-night Family Fun Vacation, airfare included!" (partnership with Hilton Waterfront Beach Resort) ,; ..,. ILA AA vp U rear. �a .,, J IYIt k P iW v3+ir 'F n I h h s OF U MAGAZINE Aau SpWe Feni.pc , '-- i Yh 4 s5�h i4 M 1 ; •, .. ••, I`;� BEACH ✓ Total Direct Entry Leads to ww.surfcityusa.com/Oprah: 7,262 ✓ Total Business Reply Leads from www.vacati.onfLin.com thru June 25, 2009: 5,049 ✓ Total Website Click-throughs from wmy.vacationfun.com thru 6/25/09: 299 Resolution No. 2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2®o9/io Operating Budget Request Advertising 4/ ® Partnered with the Hilton Waterfront Beach Resort, Yf the Hyatt Regency Huntington Beach and the Shorebreak Hotel to create a full page ad in the Official California Tourism Guides for the UK/German markets (8o,000 in Germany, including 5oK distributed to consumers via German language National Geographic; and 8o,000 in the United Kingdom, including 5o,000 distributed to consumers s u via Times Sunday Magazine). e ® Produced a March 2009 Smart Meetings full-page ad co-op with hotel partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach and the Shorebreak Hotel.Ad included one year hotel property profiles and three months' "Smart Deals —Value Dates &Rates"listings on www.si,nartmee,tings.com for each participant. / a �•�-1 nya } 9 = E .e a4c ems+ tm•� �s - � Ow I +gam ��• � ,,... � �-�' �.: a: YT a Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2oo9/io Operating Budget Request Advertising q� F "s�ti • Produced 1/3 page ad for the Official California road'Trips publication: ✓ 5oo,000 bound into June issue of Sunset magazine in targeted California drive markets: California,Arizona,New Mexico,and .,; Nevada.5oo,000 direct to consumers through the official California Welcome Centers,Visitor Information Centers and State Parks. ✓ Exposure(image,copy and link)on w v.suni eetaetai�wa jLjij April through July 2009. ✓ Exposure(the printed ad with links)on«xa-w.-visi.tcalifornia.coni. from May 2009—April 2010. l ✓ Reader Service Card listing in the June issue of Sunset Magazine— d leads arrive via email every two weeks �m ' .`a" ". • Produced 1/3 page bonus adol � WR May issue of Sunset magazine's `" z� 3 Travel Directory. • Bonus upgrade from Westernd� �" g edition to full run circulation (1,200,000 subscribers) . WjKa'c CF'�Tuf wxeCyt� l6 I ' / ., F k r aF Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMV—B Fiscal Year 2oo8/09 Annual Report for Fiscal Year 2oog/go Operating Budget Request Publications & Collateral ® Created new Huntington Beach, California Identity System for use by HBMVB and appropriate Huntington Beach destination marketing partners. HUNTINGTON TM / d 1TM HUNTINGTON BEA C t ` A MARKETING & VISITORS BUREAU ® Designed tri-fold Rack Brochures incorporating new branding style to support domestic and in-state consumer fulfillment and international marketing and fulfillment efforts. - w � s � r r i r .. w t t l�lty1�1 L' 7 9; txN Z "7 Ems= ,k. Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2oog/io Operating Budget Request Publications & Collateral • Published 200,000 Official Huntington Beach Visitors Guides for distribution in-market in Huntington Beach lodging properties and throughout Huntington Beach distribution points, as well as throughout California in the California Welcome Centers and in Europe through our representation with Black Diamond(UK agency) and MSi (German agency) —the official in-market agencies for California Travel and Tourism Commission. ✓ Centennial-themed 8o-page guide incorporated more a consumer magazine feel,with bylined feature articles on topics such as"Surf City Turns too Years Old" and"Eco-Tourism" and listings for shopping, sports and recreation, harbour activities,lodging and accommodations, dining, nightlife, spas, arts &culture, and tours &attractions moved to the back of the publication in a Resource Guide. • Dining Guide Produced 20,00o dining guides with financial partnership from the Huntington Restaurant Association with local distribution including hotels and motels, John Wayne Airport, and the new Huntington Beach Visitor Center kiosk at the pier.Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach. Ik r s \ f� SEE= Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Online Marketing • Launched new wwww.SurfCityUSA.com website in September 2oo8. ` y E P �' ~ 10 1 E P 4 WI IL see goo" MIMI FAW gyp,", ,..y;i€2D64 HunMgton Beach Mah hng and Yitltarr<6 ^�_a, jWe6DKign&Internet Marketin9.�:Y,AYisfotle. 9e Bch.�y53f M A;�Fetms fUse,;,� MIMI= Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Online Marketing ✓ New www.SurfCityUSA.coin.website features include a Nome Page Flash - ,\ Video with "Surf City" By Jan and Dean playing while the visitor views Rotating Promotions in the upper right hand corner-in July 2009 these include a link 3 r to the Bureau's US Open of Surfing landing page; a link to a press release entitled"The Surfers Have Spoken;" a " F ` Centennial link to the Bureau's new Uley history timeline,historical photo gallery, t{u Pa"9 11s L1#*un Ai and Centennial calendar of events; a 5�f,na t4, promotion to our Dog-Friendly Beaches tit t / page; and a promo for our , w"w,.surfcityevents.coin Calendar of Events page. a e. � " ✓ As of May 2009,Visitor Sessions on the new website had increased 56.8% over the previous year from t Ca F3enn rust Y� � �., �L ts� 28,507 per month to 44,694 per month. t i vLa rN,rta11 i3n n tag 77k3T ✓ From September 2oo8 through May E ,, ?~ ` 2009,there have been 28,28o exit link A A, click-throughs to partner websites (all nn Gf3 i, i4m hotel websites plus additional paid � � ffi ��w � advertisers). E-Mail Marketing s-d - c3 you ih �pn ru h.+n ;' "° k V`.1a1tUt .'aLtlt�E ,. Monthly E-newsletters to almost 20,000 opt-in subscribers enjoy rtun Tpb nEbhY^{ UtY iY.:vRY � � an amazing 21.5% open rate (as of June 2oo9) and add four or more pages of content to our website eachmum month,including a monthly"About HB" column by local author Chris Epting, a monthly feature on an event or attraction a monthly Ecotourism article, and a monthly"Flavors of HB"column highlighting a different restaurant. Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2oo9/io Operating Budget Request Social Media • Launched three Huntington Beach Facebook pages: www.facebook.com surfci -usa w-,vvv.facebook.com/surfboardsinthesand www.facebook.comlhuntinv-tonbeachmeetings.com. • Launched new Twitter page for Surf Boards in the Sand event: %i,Av.t,vitter.com surfboardsNsand Public Relations • Media Liaison Madison Fisher Participated in the April 2009 California Travel &Tourism (CTTC) Los Angeles Media Reception and met with 28 journalists including top-tier publications like Lonely Planet,who has already followed-up with a request for information for their Southern California guide. • Have hosted 62 journalists from domestic and international print and online publications and supported press familiarization tours for local hotels. • Met with 4o domestic and 'international journalists at the Media Marketplace at Pow Wow in Miami. • Nominated Huntington Beach and worked with Dog Fancy magazine to earn DogTown USA® 20o9 honor for Surf City USA. 9 ` A 0 t EASY SU ��RECIPES QukkNQ Main Dlsh Sdads,Slow Cooker Meals �WALKINGWORKOUT LAST FAT. " LOSEINCHES DECOVT1 Q � i Y 1-liNGTONBEACH �" HSJNTtNGTOi�BEAGN __ S $A € � tIT,WC I( 1 ,f ES14ARiCE' k T$1 ux our.BE w Jim! Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2008/09 Annual Report for Fiscal Fear 2009/10 ®perating Budget Request ain of "fl1K& 9.L k e 5 I P!. YEFY�iL 4rofit.l S 8x - � �srs x.a t, x kA isa.SxYAA K,r.TFA &�Ova L<rk kLZ iu �'�Sf�'�fi4Vs�^%5At6Y# #r#f Yt �' ✓� �' z3 �tia% 4v'a xi�x a€uxtvaw 1 s - , fr,� m� li x€;X as ! �i,� E „rsii✓ ""` 3,: �w�I 1 �.` /Y� �� a � � a nfYnr utf# � a�a e n .wY sad gam § /�lr�a �rnai- ' tCa.'#Y,f C'vk3 YA€Yi Xs s€23�€afi'7#' �*is -�*.a a€ ;' �� a� �'�' 5��' zAfl`#"a.95dtv€3`78n inkdq bYA ks§kr�s'a3 '�E hF A�k.A kw#F4 S�� d '� am,s R:Yryfcas` ts�}Yax � «o-4 sasixsv�,»s �' t axa £mx4ap£z i�Yi a„a.uazux� - / �r"� €33•bar''. - t� .m:,+€ rxx �' � adT a di `�6 fi r a a a✓f��'� an Ya{' v®e.tro,ar�ta�'t f�`1�i o aa�*za �a s� r 4£c9:## �za� � a NZoC4 r /�l'j.F ,taviF°Y: ffiLtZ1,� fa.� v F Yx�Sr,'+dw4' ��.#rfaiacts s€a ,$%i°xp4�9 �'x.'£a tired�f sds,E a " ° aa•xia:'.�'a,�cuAk wstiG.F. fn k+..4f 1.gY�'.ega', '3 YW v�,/9YsF,o4 Y'#S,w6p iggFF�' 5 'r +43 A`H 9A aA'34k ' - 9 'k'R'adi44`.!4`sh;'.'A42k *1 §a ise 9a aawrL�eaat -g„ #awwv, a.roaa sr srx€�x �g � aaxa�sCsfi g tx;;n� 'sb.Aae. � '7 «r.•rraE�3�rrax � icassttm, u�awsvan ter; *'r d9�B3XSA'b si��43Y+Y1� �' WW�k$wq \ -3ifetYz<�Xfia4W.EYi f '��$�F4Y 3"3v i{„Aea#C£i£Rat:ffi3KK• �3�. z€'ua ,'', Aaty : � „. x€�xa fi sa�xraxarafg la tidy sYd tv!&i#. mar he a'r L€r•a / �%//� xa' d#a..�fiaa'� sx� aC+,�rofi.s� jai �d�t t rxc�w�#x sx5z� ra Y/ �� ,r.�fivd^A�x ,3#a�ss(�a cx 3.a"SM3 aw8x��1'�a trrr a .rx 8reldY aGdai W2#& £€sv'Sat�1 '°`Y t%la k ems.^ gh z"w ,e2'roxd4aa'cy �}i -s a4YYEZ,v"%.. ga a s �a xv aat taa.nx� Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Travel Trade and Leisure Marketing } k p •cC 5tm '. , Attended the US Travel Association's International Pow Wow in Miami using our h new Trade Show Booth and conducted 47 business appointments with more than 6o contacts.Also met with 40 domestic and international journalists. • Secured International Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany on behalf of Huntington Beach tourism. • Attended Sunset Celebration Weekend consumer trade show in Menlo Park,where 440 ti F visitors to our booth filled '. out a request for more information regarding visiting Fri ' Huntington Beach. R `� Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Deport for Fiscal Year 2009/10 Operating Budget bequest Travel 'Trade and Leisure Marketing • Bureau Vice President Donna Mulgrew participated with the California Travel and Tourism Commission (CTTC) in attending the CeBIT trade fair, the world's largest technology trade show in Hanover, Germany. California was the first state to be an official CeBIT partner, and enjoyed added attention due to the attendance of Governor Arnold Schwarzenegger. ✓ At a special California Reception,the Governor unveiled the brand new www.visitcalifornia.de —the official California tourism site dedicated to the German market. Huntington Beach was the only California DMo (Destination Marketing Organization) in attendance at this event,which included directors and top-level staffers from the 40 most important German tour operators and key travel media,in addition to 600 CeBIT officials and attendees. • Mulgrew also went to London for CTTC's UK Trade and Media Sales Mission at the chic St. Martin's Lane hotel. The program included 20 one-on- one meetings with top tour operators, a luncheon and an exclusive evening media event at hotspot Asia de Cuba. • The Bureau also represented Huntington Beach at International Tourism Bourse (ITB), one of the world's premier international trade fairs,held annually in Berlin, Germany.As a delegate in the Visit California booth, Mulgrew was able to meet face-to-face with wholesale and receptive travel buyers from around the world, as well as with German leisure travelers,to promote Huntington Beach/ Surf City USA. ITB welcomes 18o,000 visitors, including 1o8,000 industry visitors, and over 1o,000 exhibitors from 18o countries. 3. 3 m_ x Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo8/og Annual Report for Fiscal Year 2oog/go Operating Budget Request Huntington Beach Visitor Information Center • Visitor Service Manager Madison Fisher worked with City of Huntington Beach Facilities, Development and Concessions Manager David Dominguez to facilitate and complete construction of the new Pier Plaza Huntington Beach Visitor Information Center Kiosk. This project opened in late June 2oo9 and will serve visitors and residents year-round/seven days a week. • Continued weekday visitor center in Bureau offices that: ✓ served 938 walk in guests in 2008. ✓ answered 1,092 visitor phone calls. Huntington Beach Restaurant Week Ewer TO Wl_ t! F&zrE 1CA9E,VALOEA AT lv. \R \ aff 51 ys!i • With the support of the Huntington i Beach Restaurant Association, produced the first-ever Huntington Beach Restaurant Week. • Integrated campaign included a ► ,i'vv�%hbrestaurantweek.com w, microsite. 28 Restaurants participated. _.ts: I 1Wu pi].0 L - ar'el.-.1,11 Ms.3Ym kY ew�ra�13,;lAuka t. Hurry,the entry 0eadltne isJunelt,See details and eater to Wo today at... • 1,590 people entered to win our HB st�xww.hhR*$tn tir0ntW60k.0*M a:ca, Restaurant Week Dinner Party. =`_Aar BERG&" �, .€:at•��,. .n� ,,,; ts'-�.`tT. dl �, �� idly, II III I.yIIY � Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Huntington Beach MVB Centennial Projects The Huntington Beach Marketing and Visitors Bureau supported the City of Huntington Beach Centennial Celebration in these ways: • HBMVB President/ CEO Steve Bone ` co-chaired the Centennial Celebration °v Committee, on which HBMVB Vice " �� ' ATbe haaaftlsmcknamad arm Caa Beach" as vuhfrxfag ��i/- �V ''nfohaametrom the debris let by people camingto ealaf President Donna Mulgrew served as a '` ' the beach at well as the hemetess intht anea'thebeaah t. : also W,areas wilt a Owls eoalingot anode oil Wlmthe - committee member. -drilling.there is saw aaompaas,called,lin tan 16ch (located oe loth st")that specializes in apparel and • All Bureau publications were1940 aeeaas9rl�a Centennial-themed as appropriate. • ANrMV.SurfCitvUSA.com/1o0 It 4 • The Bureau's own Centennial Committee ,try p _ t " roduced a Be A Tourist in Your Own t f,i Backyard contest with 1,261 residents entering the contest and 86 businesses ti donating 126 prizes. ,a 0 The Bureau is producing Surfboards in the Sand on Saturday, September 19, 2009. Thousands of participants with their boards will stand together the sands of Huntington g g ! �\ Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph to be shot by professional sports photographers and published worldwide in Transworld Surf aaa :p4. magazine and other national publications. ttrieasaad of sxteiz i :, a >zaaa • www.Surfboards nTlieSand.coni microsite, �old�a�an Bah aaaix€. �� art ail ar ac es:aflaa- �� as well as Facebook, and Twitter pages 3s a p$tef tiw ap ea(a; s�-ta�,ea�tMyadema�ade support registration for this event. s�`a rw ao-w au,toiay�: 3 Bill oil Em=Sam z saa�Haasdscn'ta�s�nrirnm essAu�saS: Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request HBMVB Meetings Marketing Campaign • With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000 (to be paid back over the next four years), HBMVB has started production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market.This $79,800 Meetings Marketing Campaign that includes the following elements: ✓ A Huntington Beach Meetings Lure Brochure in print and online versions. ✓ A Meetings and Events Online Marketing, including a Pay-Per-Click Campaign. ✓ A Meetings and Events Social Networking Campaign. ✓ Development and launch of a Huntington Beach Meetings &Events Microsite. ✓ A series of three direct a-mails to 56,300 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents. HBMVB Lodging Roundtable • The Huntington Beach Marketing and Visitors Bureau inaugurated monthly Lodging Roundtable lunches with all Huntington Beach Hotel/Motel Business Improvement District properties invited.The goal of the Lodging Roundtable is to provide a voice and marketing support for members of the Huntington Beach Hotel/Motel Business Improvement District. Six meetings have been held thus far since January 2009. HBMVB Financial Management • To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $175,000. Note: The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety) will not change during the upcoming fiscal year. The Shorebreak Hotel opened within the Improvement District in May 2009. Resolution No.2009-52 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT (Administered by the Huntington Beach Marketing and Visitors Bureau) Proposed Operating Budget 2009/2010 Revised August 24, 2009 INCOME Carryover/Reserve FYo8/o9 $ 175,000.00 Projected Assessment $ 540,000.00 TOTAL $ 715,000.00 EXPENSE Carryover/Reserve FYog/io $ 155,000.00 Marketing/Promotion $ 401,000.00 First Annual Repayment Installment on $50,000 Meetings Campaign Loan granted July 2009 $ 11,000.00 Personnel: Marketing/PR $ 102,600.00 Legal/Miscellaneous $ 45,400.00 TOTAL $ 715,000.00 Y Resolution No.2009-52 EX R!" €. B4w", HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT MEMBERS 2009-2010 Pro e- Address, .it tate' x , Zi ,66d-6 T Phon #,e 5 777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 714-846-5561 - Beach Inn Motel 18112 Beach Blvd. Huntington Beach CA 92648 714-841-6606 y : Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 714-536-7500 Best Western Regency Inn 19360 Beach Blvd. Huntin ton Beach CA 92648 714-962-4244 Jr A Comfort Suites 16301 Beach Blvd Huntington Beach CA _ 92647 714-841-1812 a sz tea. Extended Stay%America Huntington Beach 5050 Sk lab West Circle Huntington Beach CA 92647 714-799-4887 t Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 714-845-8000 IF, a ...a.�.`'r.:�c \ '�7�, „ Ate:: as '& .�� ., '<` .. \' Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 714-895-5860 a z O € Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 714-891-0123 Fq ,-7777U,, , Howard Johnson Express Inn&Suites 17251 Beach Blvd. Huntington Beach CA 92647 714-375-0250 Huntington Suites 727 Yorktown Avenue Huntington Beach CA 92648 714-969-0450 saY/�'.• , . Huntington Surf Inn 720 Pacific Coast Highway Huntington Beach CA 92648 714-536-2444 , .: , Hyatt Re enc Huntington Beach Resort and Spa 21500 Pacific Coast Highway Huntin ton Beach CA 92648 714-698-1234 ,a�: ',' 7 Ocean View Motel 16196 Pacific Coast Highway Huntington Beach CA 92649 714-536-8962 -: Pacific View Inn and Suites 16220 Pacific Coast Highway Huntington Beach CA 92649 562-592-4959 N �. Shorebreak Hotel Huntington Beach 20042 Beach Blvd Ste.201 Huntington Beach CA 92648 714 861 4470 FP r z ., Starlight Inn 18382 Beach Blvd Hunt in ton Beach CA 92648 714-848-8422 No Surf'n Sands Motel 11102 Pacific Coast Highway Huntington Beach CA 92648 714-536-2543 N Res. No. 2009-52 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on September 21, 2009 by the following vote: AYES: Carchio, Dwyer, Green, Bohr, Coerper, Hardy, Hansen NOES: None ABSENT: None ABSTAIN: None i Clerk and ex-officit7CIerk of the City Council of the City of Huntington Beach, California 2,- AT'T RESOLUTION NO. 2009-46 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2009-2010 WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events;and The City Council formed a business improvement area; known as the Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No. 3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal year 2009-2010 by levying assessments on those businesses that benefit from the activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2008-2009 Fiscal Year to Date" and"Proposed Budget for Fiscal Year 2009-2010" (collectively, "Annual Report"); and NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2009-2010 and a description of the improvements and activities to be provided for Fiscal Year 2009-2010. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2009-2010 in the amount of 1% on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. 09-2124/35360 1 ............ ------ Resolution No. 2009-46 SECTION3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. . SECTION 4. A public hearing shall be held before the City Council on September 21, 2009 .. at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally ,.or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion.of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Co u*ncil. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Conference.and Visitors' Bureau, 301 Main Street, Suite 209,Huntington Beach, CA 92648, (714)969-3492. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven.days after the Council's adoption of this resolution. 09-2124/35360 2 Resolution No. 2009-46 SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 17th day of August , 200 9 . Mayor REVIEWE APPROVED: INITIATED AND APPROVED: City A is ator Director of EconoWic Development APPROVED AS TO FORM: CAt� C' Attorney AV -L-/7- 09-2124/35360 3 Resolution No.2009-46 Y. Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau 14BAI B Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2oo8 jog fiscal year.As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which receives an assessment of one percent on all hotel/motel room purchases within the city that are under 3o days in duration,the-following :. highlights/programs would not have been possible without B.I.D.funding: Advertising ® Produced cooperative full-page ad for California Visitors Guide with partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach Resort&Spa,and the t.. Shorebreak Hotel.The California Visitors Guide is the official publication of the California Travel and Tourism Commission(CTTC)with 500,000 copies distributed annually,with more than 1oo,000 users downloading the digital version from www.visitcalifornia.co:i}... ......-.: Hunrthltgton Be,ouch -CA • Produced 1/2-page ad for the October 20o8 edition of AAA's Westways and VIA Magazines (800,000 California households, weighted to San Diego and San 1, Francisco).. Hon» -Flights 'Ho»ts -.CarNH.11 V—don P.ekaws Cmlws • Partnered with Anaheim/OC CVB for _ featured Huntington.Beach placement Fall 2oo8 Travelocity"Fall into the OC" _ campaign,including a custom microsite, geo-targeted 468x6o and 16ox600 ads Take a:Break this Fall in Anaheim/OC within hotel and car rental reservation pages Take 30%or more oft orange County Hotelsl reaching the destinations of Anaheim, ba»..,w»a.an�s,nom.9.n¢.anaa�aoa.n -�baawabseuocm Orange County > San Diego and Los Angeles d % MIOWWA and a featured position in a"Real Deals" Aisauasm.Wu a bakiM.WdmOCwA gxme.tlawdYuvyoaaa. email to Travelocity subscrib . ..� �CWgNYl gp pi6hrkcMy of Hunangmn g.ati,tmeu a�a�a,.�e,..noa wa.x.,w.vsn ab haomauawswkwowml 0 ■�� Resolution No.200946 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2oo9/io 0perating Budget Request Advertising t� w�i�vs ��a� • Leveraged co-op dollars from the Hilton Waterfront Beach Resort and a the Hyatt Regency Huntington Beach to create a full-page advertorial in a n ~' California Tourism insert in the Y :;;. "' October 2oo8 issues of Travel+ Leisure(150,000 copies),National Geographic Traveler(450,000)and Food&Wine(350,000).In addition, • - tl �; the insert appeared in the October ii, h 2oo9 edition of the Vancouver Sun (215,000)and was direct-mailed to So,000 American Express cardholders. • Collaborated with the Hilton Waterfront Beach Resort, the Hyatt..'Regency Huntington Beach and the Shorebreak Hotel to produce a two-page inside cover spread for the 2oo9/2oi0 edition of America Yours to Discover,,the Official US Destination Guide for the travel trade in.Canada by the US Travel Association's Discover America Canada Committee. 9 11r��`�V�••wnrwM.r r�Iw' rxnv.rlq �IrTw.— `Nr ,+fr,YK • • ill i �.•� ® • Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/o9 Annual Report for Fiscal Year 2009/:to Operating Budget Request Advertising Produced an integrated multimedia Oprah campaign designed to drive traffic to www.surfd!Msa.com,including o A full-page ad in a special travel section of O, The Oprah Magazine in April 2oog. o Two e-campaigns thru www.vacationfun.com's opt-in database o Search engine optimization(SEO)and keyword buys(SEM)to increase traffic to Oprah section pages on vacationfun.com o Sweepstakes offer: "Win a luxury 3-night Family Fun Vacation,airfare included"(partnership with Hilton Waterfront Beach Resort) I�h e• • - wn',uQurr.FamaYv,.otfen .. ratda\m•/.wW.—yr-vaba.WW- \., _ �dMM"�IM/e'a�eowdw�balO. bMaa.ICruW .� .n, MMhY.YII'VynatM4JnlAon.49enM.t � y IW fi9An0'w�.n..lut W ma.n a.al gshw�amN�adMwMlMwM.T«- "y� .r�`R i5kx/. >' WneenRNpwY.'a �: hMMhNnMRA.xybrylRw.4a.Yw .. a� �n*+mee+ r. w�q.M�OwnMMhn«fviM!nmWA-1i N. - N w.uwumw..w.ar.ryW nrm...w.wurn.au.raww arra^ao a.mnu>am INS0E7F9SMOYhfSISSUE0F0MAfaALNE � �""`«,•�•�.•� .••,••«•• i •ma.arw•an ,. ., �.Mpuw I.R b 1Riir.•. ✓ Total Direct Entry Leads to ww.surfcityusa.com/Oprah: 7,262 ✓ Total Business Reply Leads from www.vacationftin.com thru June 25, 2009: 5,049 ✓ Total Website Click-throughs from www.vacationfun.com thru 6/25/09: 299 ' ® m ".�- Resolution No.2009-46 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo8/og Annual Report for Fiscal Year 2oog/ao Operating Budget Request Advertising s � • Partnered with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to create a frill page ad in the Official California Tourism Guides for the UK/German markets(8o,000 in Germany,including 5oK distributed to consumers via German language National Geographic; and 8o,000 in the United Kingdom,including 50,000 distributed to consumers via Times Sunday Magazine). ® Produced a March 2009 Smart Meetings full-page ad co-op with hotel partners Hilton Waterfront Beach Resort,Hyatt Regency Huntington Beach and the Shorebreak Hotel.Ad included one year hotel properly profiles and three months'"Smart Deals—Value Dates&Rates"listings on www.smartmeetings.com for each participant. i RwHtt 'd�. CFp'l11Tf 1'M`aW NEiCM:.YMJN71141W1H.'tFHlkodltY6 ��-+.iNwFi>. Sri t ;g alA...Yiw%i M x. xau �P -yam e` i. ��•� ® YUSA . co Resolution No.200946 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau .HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Advertising • Produced 1/3 page ad for the Official.California Road Trips publication: f ✓ 5oo,000 bound into June issue.of Sunset magazine in targeted.. California drive markets:California,.Arizona,New Mexico,and Nevada.5oo,000 direct to consumers through the official California Welcome Centers,Visitor Information Centers and State Parks. ^^ ✓ Exposure(image,copy and link)on www.sunsetgetaways.com April through July 2009. �`� R ✓ Exposure(the printed ad with links)on www.visitcalifomia.com ' from May 2009—April 2010. ✓ Reader Service Card listing in the June issue of Sunset Magazine— leads arrive via email every two weeks Y Produced 1/3 page bonus ad , May issue of Sunset magazine Travel Directory. ; • Bonus upgrade from Western edition to full run circulation (1,200,000 subscribers) 9 Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2009/10 Operating Budget Request ]Publications & Collateral • Created new Huntington Beach, California Identity System for use by HBMVB and appropriate Huntington Beach destination marketing partners. HUNTIN T N T� EA. C., x CALIFORNIA.. 8 _ _ A'C MARKETING & Y ON'S BUREAU C A L I F O N I SWCHYUSAXOM • Designed tri-fold Rack Brochures incorporating new branding style.to. support domestic and in-state consumer fulfillment and international marketing and fulfillment efforts. S'.-Y WGw.MwH.wMsw' , Mrs "IwL , paciftc play - so '.��® ` e Resolution No.2009-46 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVS Fiscal Year 2oo8/o9 Annual Report .for Fiscal Year 2009/10 Operating Budget Request Publications & Collateral • Published 2oo,000 Official Huntington Beach Visitors Guides for distribution in-market in Huntington Beach lodging properties and throughout Huntington Beach distribution points,as well as throughout California in California Welcome Centers and in Europe through our representation with Black Diamond(UK agency)and MSi(German agency)—the official in-market. agencies.for California Travel and Tourism Commission. ✓ Centennial-themed 8o=page guide incorporated more a consumer magazine feel,with bylined feature articles on topics such as"Surf City Turns ioo Years Old and"Eco-Tourism"and listings for shopping,sports and recreation, harbour activities,lodging and accommodations,dining,nightlife;spas,arts &culture,and tours.&attractions moved tothe back of the`.publication in a Resource Guide. • Dining Guide Produced 20,000 dining guides with financial partnership from the Huntington Restaurant Association with local distribution including hotels and motels,John Wayne Airport,and.the new.,Huntington Beach Visitor Center kiosk at the pier.Additional copies are'supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach.. H -it i- nuft,ui `; �, ach DINING GUIDE, `s WNTOWN t ,{�. Y� A BEACHES r ` y •a SHOPPING i NIGHTCI • • •,®- I) o;ry::err'e r•.nen BEACH Z:..i t-".: 1V:3 js -Z: r IN - •'r �' � tf �•__ ` °-- `pax slvir >q f A }W� ( ' Y u:. F. , 5 i . _. f5,fy� II a,t-4lc rir r f Lit en a L .a-Ir ,fyQ P 7c 07 '.:.t v top s r- rn TM :o rid t r, 1 t g i r tr:71 q7*9 t-,a n Lu1cF eon at Pier Plaza- H.B. "Dogma" [[ ;: Snrf City IISA- .. - rhfr5 i§lr_.+of fame Indict rnn Cecemor ""' Suf. City Style' rrd�y 7! 24 z009 r C �.oin Nrz Suifels Haih me oF Fa as_th y tnduct r k:and pay tli6ute fo three�q nerations of Yi Waterman',ai0 of.vhom have hi ade a * m eLde mark o i th sp rt m 7ustry and ; ridgy cult ure of ski`ninl Dixie anal UnOind 4QW; a Page w.w-w . SurfCityU, SA . ic— Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBA/IVB Fiscal Year 2oo8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Online Marketing ✓ New www.SurfCityUSA com website features include a Home Page Flash Video with"Surf City"By Jan and Dean e" f playing while the visitor views Rotating .Promotions in the upper right hand corner—in July 2009 these include a link to the Bureau's US Open of Surfing landing page; a link to a press release entitled."The Surfers Have.Spoken;"a Centennial link to the Bureau's new historytimeline historical photo gallery, p g ry, 4 o and Centennial calendar of events; a ;.."�°" I promotion to our Dog-Friendly Beaches ° _ page; and a promo for our www.suddtyevents.com Calendar of Events page. z. As of May 2009,Visitor Sessions on the new website had increased 56.8%over the previous year from 28,507 per month to 44,694 per month. ✓ From September 2008 through May 2009,there have been 28,280 exit link click-throughs to partner websites(all hotel websites plus additional paid „„ M advertisers). E-Mail.Marketin • Monthly E-newsletters to almost s 9Gulde b 2o,000 opt-in subscribers enjoy o3raean an amazing 21.5%open rate(as of June 20o9) and add four or more pages of content to our website each month,including a monthly"About HB"column by local author Chris Epting,a monthly feature on an event or attraction,a monthly Ecotourism article,and a monthly"Flavors of HB"column highlighting a different restaurant. i Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo8/o9 Annual Report for Fiscal Year 2009/10 Operating Budget Request Social Media • Launched three Huntington Beach Facebook pages: www.facebook.com/sur&Ltyusa www.facebook.com/surfboardsinthesand www:facebook.com/huntingtonbeachmeetings.com • Launched new Twitter page for Surf Boards in the Sand event: wwwawitter.com/surfboardsNsand Public Relations • Media Liaison Madison Fisher Participated in the,April 2oog California Travel &Tourism(CTTC)Los Angeles Media Reception and met with 28 journalists including top-tier.publications like Lonely Planet,who has already followed-up with'a request for information for their Southern California guide. • Have hosted 62 journalists from domestic and international print and online publications and supported press familiarization tours for local hotels. o Met with.4o do%riestic and international journalists at the Media Marketplace at Pow.Wow in Miami. • Nominated Huntington Beach and worked with Dog Fancy magazine to earn DogTown USA@ 2oog honor for Surf City USA. E�15Y SUM ER RECIPES. r r wu, t' BLAST FAT: LOSE NCHES, P R/� III 1 tIGM/M r Tt �;•- �� ' IMTINGibNBEgCH .L'}t mgr.ra«s � 7.ON E, oe.�. n; w+�f�d � � w pw>iu...w..rrmwnrrXa.at ,f, MM�m,Nrrr MXr<An XMfbiCv.l II .. em>tpr..ei.r.arSi.NlMwrlM ' _ �„ � �: rWsfierrfws.wru.F4wI M.. 2i i t yy rTOMltli+m�un,.�.w.tNN. •s� _ - { : Rpm'. t.:earrr.a.rr....e.rrr •1 e a,w6ao.r......w..arw,.....r . *q' I II�I 9,. '.1aor> Yah]in..Anen.u.+e>ww If 11uI y�l x`+: YOb.iprrt.tlLSr.ape6tTml6ot f3 � a.gvRnM6hwrmrOr./. S' nw..r....yww.....wra. � � �� n.t.a.l�lni r MI�IiPwd4Nln y.arRa.rW .W..A4er `�d.. sr•r 1 e R Off..", t�2��Cs ti7 9 n5� } f r' I ; l fi i r t� i r 1• � } 13f i F t r a 4�'�ia t'`•zr F u r j tlt�4 f � Irv4m i } ant r�;i�-0.�•.�.d... l_� F ki www . SurfCit,yUSAecom Page1.1 Resolution No.2009-46 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report .for Fiscal Year 2oog/io Operating Budget Request Travel Trade and Leisure Marketing ) 5*�...•. `, _,FYI v t> a Attended the US Travel Association's=international Pow Wow in MiAmi.using our new Trade Show Booth and conducted 47 business. appointments with more than 6o contacts.Also met with 40 domestic and international journalists. o Secured international Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany on behalf of°Huntington Beach tourism. Attended Sunset Celebration Weekend consumer trade show in Menlo Park,where 440 visitors to.our booth Eled out a request for more information regarding visiting Huntington Beach. o- ® ' o Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HB Fiscal Year 2®O8/®9 Annual Deport for Fiscal Year 2009/10 Operating Budget Request 'ravel Trade and Leisure Marketing ® Bureau Vice President Donna Mulgrew participated with the California Travel and Tourism Commission(CTTC)in attending the CeBIT trade fair,the world's largest technology trade show in Hanover,Germany.California was the first state to be an official CeBIT partner, and enjoyed added attention due to the attendance of Governor Arnold Schwarzenegger. ✓ At a special California Reception,the Governor unveiled the brand new www.visitcalifornia.de—the official California tourism site dedicated to the German market.Huntington Beach was the only California DMO(Destination Marketing Organization)in attendance at this event,which included directors and top-level staffers from the 40 most important German tour operators and key travel media,in addition to.600 CeBIT officials and attendees. ® Mulgrew also went to London for CTTC's UK Trade and Media Sales _ Mission at the chic St..Martin's Lane hotel.The program included 20 one-on- one meetings with top tour operators,a luncheon and an exclusive evening media event at hotspot Asia de Cuba. ® The Bureau also represented Huntington Beach at International Tourism Bourse'O,one of the world's.premier international trade fairs,held annually in Berlin, Germany.As a delegate in the Visit California booth, Mulgrew was able to meet face-to-face with wholesale and receptive travel buyers from around the world;as well as with German:leisure travelers,to promote Huntington Beach/Surf City USA.ITB welcomes i8o,000 visitors, including io8,000 industry visitors,and over io,000 exhibitors from 180. countries. 0 -�EM1 li "a . ® Dae- Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Huntington Beach Visitor information Center • Visitor Service Manager Madison Fisher worked with City of Huntington Beach Facilities,Development and Concessions Manager David Dominguez to facilitate and complete construction of the new Pier Plaza Huntington Beach Visitor Information Center Kiosk.This project opened in late June 2oo9 and will serve visitors and residents year-round/seven days a week. • Continued weekday visitor center in Bureau offices that: ✓ served 938 walk in guests in 2oo8. .answered 1,092 visitor phone calls. Huntington Beach Restaurant Week ' • 'With the support of the Huntington Beach.Restaurant Association, produced the first-ever Huntington Beach Restaurant Week. V. • Integrated campaign included a www.hbrestaurantweek.com microsite. "°°. ° ''"�"°' '"° "°°°TM""""°""°°"""°`°"""""°m • 28 Restaurants participated. wwAb eaftursnt.Wee"' a 590 people entered to win our HB www hbRestaumntYVaekeam � - - Restaurant Week Dinner Parry. ®.e- ............ .......... Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/10 Operating Budget Request Huntington Beach AIVB Centennial Projects The Huntington Beach Marketing and Visitors Bureau supported the City of Huntington Beach Centennial Celebration in these ways: • HBMVB President/CEO Steve Bone co-chaired the Centennial Celebration Committee,on which HBMVB Vice President Donna Mulgrew served as a committee member. • All Bureau publications were Centennial-themed as appropriate. • www.SurfCLtyUSA.com/loo The Bureau's own Centennial Committee produced a Be A Tourist in Your Own Backyard contest with 1,26jL residents entering the contest and 86 businesses donating 126 prizes. The Bureau is producing Surfboards in the Sand on Saturday,September 19, 2009. Thousands of participants with their boards will stand together the sands of Huntington Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph to be shot by professional sports photographers and published worldwide in Transworld Surf magazine and other national publications. t3 bw • www.SurfboardsInTheSand.com microsite, 'W*tsft =iZ"WC as well as Face book,and Twitter pages kh support registration for this event. dram � I f f:0 it yAl S,,A c-6'rh' Resolution No.200946 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oo8/og Annual Report for Fiscal Year 2009/10.Operating Budget Request HBMVB Meetings Marketing Campaign With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000(to be paid back over the next four years), HBMVB has started production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market.This$79,800 Meetings Marketing Campaign that includes the following elements: ✓ A Huntington Beach Meetings Lure Brochure in print and online versions. A Meetings and Events Online Marketing,including a Pay-Per-Click Campaign. ✓ A Meetings and Events Social Networking Campaign. ✓ Development and launch of a Huntington Beach Meetings&Events Microsite. . A series of.three direct a-mails to 56,300 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents. HBMVB Lodging Roundtable • The Huntington Beach Marketing and Visitors Bureau inaugurated monthly Lodging Roundtable lunches with all Huntington Beach Hotel/Motel Business Improvement District properties invited.The goal of the Lodging Roundtable is to provide a voice and marketing support for members of the Huntington Beach Hotel/Motel Business Improvement District.Six meetings have been held thus far since January 2009. HBAIVB Financial Management ® To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the.City in future.. years,the Bureau maintained a yearend BID cash reserve of approximately $175,000. Note: The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety)will not change during the upcoming fiscal year. ne Shorebreak Hotel opened within the Improvement District in May 2009. •.s- • w w w S u r f C i t y U S ' c o Resolution No.200946 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/1.0 Operating Budget Request HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT (Administered by the Huntington Beach Marketing and Visitors Bureau) Proposed Operating Budget 2009/2010 INCOME Carryover/Reserve FYo8/og $ 175,000.00 Projected Assessment $540,000.00 TOTAL $715,000.00 EXPENSE Carryover/Reserve FYog/io $ 155,000.00 Marketing/Promotion $412,000.00 Personnel:Marketing/PR $ 102,600.00 Legal/Miscellaneous $ 45,400.00 TOTAL $ 715,000.00 o '.®- Resolution No.200946 J v'�ht d HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT MEMBERS 2009-2010 t1 ON 777 Motor Inn 16240 Pacific Coast Highwax Hunt in ton Beach CA 92649 714-846-5561 Beach Inn Motel 18112 Beach Blvd. Huntin ton Beach CA 92648 714-841-6606 Best Western Huntington Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 714-536-7500 ��^�c,b�'��._.ri r„°' ��:�.?..,�.<. x s a'�,..m-..:.� n s. - .:.._, ... i• s: tic.. "�d�.'.�i".-*,�� Best Western Regency Inn 19360 Beach Blvd. Huntington each CA 92648 714-962-4244 "E"'R;,�'" t _ �`y ..z x y ."f r:"� �. SYr v; yt ff„r .*"e'S'�..•. ;3'" 3 ;,'v ' ,t-',--'•�? '"..a?. ^'z.,n ,i i,bsw�,.�a ��-.,3�..;a ia...�m�Yxx,�.b..,.:�' t�.�.i'.a �d. ...a.«.:� •�.�-.�„�t '+s°_ `t:, ...0 +�r�c .`r .4 � � '� .- , - .. �.. x�,., ., .s, Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 714-841-1812 A..',:.'°�".s .'�,.s' Extended Stax America-Huntington Beach 5050 Sk lab West Circle Huntington Beach CA 92647 714-799-4887 9�111 1- xfS _ ,,:,r.,WHAMMAMAIN. Hilton Waterfront Beach Resort 21100 Pacific Coast Hi hwa Huntingon each CA 92648 . 714-845-8000 VNIN Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 714-895-5860 '1, .#_.Vris� ,:z'ov'x•-(ram,'.: ,r tr`� .?` �,K"»zs`y-' .?+�i".^�?r.§r,k.r' . ,e.`. _ - .a M� y Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 714-891-0123 04 Howard Johnson Express Inn&Suites 17251 Beach Blvd. Huntin ton Beach CA 92647 714-375-0250 -. `Y f: 01,01 Huntington Suites 727 Yorktown Avenue Huntin ton Beach CA 92648 714-969-0450 ...a s''' .,} -. r N ..: F � n.s. � ...:;d.-.«, ,r...,��a,.� _'5.:� Y '.•�:�:. �Y"N„e^� � "�,h:T>'x�T3��'•i �Ye.,�,:r, -.4,ft"!.nt��.��- ,,. r{a'.r'.�,ax��. Huntington Surf Inn 720 Pacific Coast Highwax Huntington Beach CA 92648 714-536-2444 �. r,E?s, :::s -.`�':..rtir. -.^v_,.}>.. � .,, ,.&. ,ro.• - - .� ;, a .. a c 'i t J e` .. ' . U-Me,,..�-,n°:� Hyatt Regency Huntin ton Beach Resort and S a 21500 Pacific Coast Highway Huntin ton each CA 92648 714-698-1234 T, Ocean View Motel 16196 Pacific Coast Hi hwa Huntington Beach CA 92649 714-536-8962 _ 'A&6:. j �N woof Ma r . Pacific <n View Inn and Suites 16220 Pacific Coast Highway Huntington each CA 92649 562 592 4959 �. Shorebreak Hotel Huntin ton Beach 20042 Beach Blvd.,Ste,201 Huntingtong Beach CA 92648 714-861 4470 " �Srs1:'< -mot"q.S tt" ,s: '�:` :fix r n * ,, _ „� st+`*tJafn .1.r .d;• - 3" _ u'�" it '"sk Starlight Inn 18382 Beach Blvd Huntin ton Beach CA 92648 714 848 8422 Surf'n Sands Motel 11102 Pacific Coast Highway Huntington Beach ICA 192648 714-536-2543 t, a Res. No. 2009-46 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 17, 2009 by the following vote: AYES: Carchio, Green, Bohr, Coerper, Hardy, Hansen. NOES: None ABSENT: Dwyer ABSTAIN: None CiIVClerk and ex-officio Jerk of the City Council of the City of Huntington Beach, California a ax . NI . > _ « m < . ,. 2 \ � d : �\ � \ \ ,: 2 �: \ . � j \t» y . ° © : �a�\. � e� »J �6 J >�� r> � � . Huntington Beach Hotel/Motel Business Improvement District Renewal FY 2009,w2010 September 21, 2009 ti Hotel/Motel BID ® 2002: Formation requested by Huntington Beach Convention and Visitors Bureau - 1% Assessment on overnight room stays — Funds used to promote HB as an overnight destination — CVB Board of Directors serves as BID Advisory Board — Funds collected with TOT and distributed to the BID by the City G , 1 B1® Hotels/Motels ♦ Beach Inn Motel ♦ Huntington Suites ♦ Best Western ♦ Huntington Surf Inn Huntington Beach Inn ♦ Hyatt Regency ♦ Best Western Regency Huntington Beach Resort Inn & Spa ♦ Comfort Suites ® Ocean View Motel ♦ Extended Stay America ® pacific View Inn & Suites ♦ Hilton Waterfront Beach ♦ Starlight Inn Resort s Sun 'n Sands Motel ♦ Hotel Europa ® 777 Motor Inn ♦ Hotel Huntington Beach ♦ Shorebreak Hotel ♦ Howard Johnson Express % Inn & Suites Proposed 2009®2010 Budget and Goals ® Total Budget: $715,000 - $540,00o anticipated assessments ♦27% lower than 20o8-2009 - $155,00o reserves Marketing/promotional activities, various legal expenses 2 Renewal Process ® Scheduling of Public Hearing and Resolution of Intention to Levy Annual Assessment - Adopted August 17, 2009 - Copies and Notices mailed /published ® Public hearing required to consider all protests against BID renewal — Council to consider written protests — Option to renew, not renew, adjust BID Public Hearing ♦ Written protests: — If written protests are received from owners of businesses in the proposed area that will pay 50% or more of the assessments, no further proceedings to approve the assessment can be taken for a period of (1) one year. 1 i 3 Now mec®mmended Action ® Conduct the public hearing — Determine percentage of written protests ®If more than 50%of assessments represented, Council cannot approve or consider again for one year ® Consider resolution to approve Annual Assessment Within the Huntington Beach Hotel/Motel Business Improvement District for 2009-2010 9 4 RCA ROUTING SHEET INITIATING DEPARTMENT: Economic Development SUBJECT: Conduct Public Hearing and Adopt Resolution for Hotel/Motel Business Improvement District 2009-2010 COUNCIL MEETING DATE: September 21, 2009 RCA ATTACHMENTS STATUS Ordinance (w/exhibits & legislative draft if applicable) Attached ❑ Not Applicable Resolution (w/exhibits & legislative draft if applicable) Attached Not Applicable ❑ Tract Map, Location Map and/or other Exhibits Attached Not Applicable ❑ Contract/Agreement (w/exhibits if applicable) Attached ❑ (Signed in full by the City Attorney) Not Applicable Subleases, Third Party Agreements, etc. Attached ❑ (Approved as to form by City Attorney) Not Applicable Certificates of Insurance (Approved by the City Attorney) Attached ❑ Not Applicable Fiscal Impact Statement (Unbudgeted, over $5,000) Attached ❑ Not Applicable Bonds (If applicable) Attached ❑ Not Applicable Staff Report (If applicable) Attached ❑ Not Applicable Commission, Board or Committee Report (If applicable) Attached ❑ Not Applicable Findings/Conditions for Approval and/or Denial Attached ❑ Not Applicable EXPLANATION FOR MISSING ATTACHMENTS'' REVIEWED "'y'` '�.; RETURNED FOR QED Administrative Staff Deputy City Administrators Initial) City Administrator Initial City Clerk EXPLANATION FOR RETURN--OF,ITEM: 6� • • I • RCA Author: Simone Slifman x 5186 CRY OF HUNTINOTON 8EArN POW NOTICE Huntington Beach Independent has been adjudged a newspaper of general ;, PUBIIt HEONG F©R TOE.HOTEf/MOTEL circulation in Huntington Beach and Orange County by Decree of the Superior Court of Orange County,State of California,under date of Aug. 24, 1994,case BusiNEssimpROBEMEiiis aRENEWAL A50479. NOTICE IS HEREBY GIVEN THAT the=City_Council;'will'hold-its'Public Hearing on the 2009-2010 renev+al df;the`Huntingtbn Beach:Hotel/Motel Business Improvement'District at its,nieeting scheduledon•September:"21; 2009 at 6:00 PM or soon thereafter,at.the:-Huntington`Beach Civic Center; PROOF OF Improvement Main Street,Council Chambers as required 'r the Parking and solutiss Improvement Area Law of 1989 is;approved„by'-City Council-"irj Resolution No 2009-46 as re-printed below: PUBLICATION RESOLUTION NO COUNCIL A RE 6 E SOLUTION"OF THE''CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH OECLARINGTHE CITYS`, INTENTION TO LEVY=AN ANNUAL ASSESSMENT;,Yr•%-- FOR FISCAL-YEAR.2009.2010�WITHIN THEHUNTINGTON, STATE g y BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT A TAT OF CALIFORNIA ) WHEREAS,the California Legi89,'(Ser in adoptingghe Parking and Business Improvemen#,Area'L�aw of•i989"(Streetsand,Highwayr.Code:§36500:et seq.) found'that cities'are,authorized'Air Ievyassessments.on;businesses in order to promoteeconomic-revitalization and tourism,create`jobs;attracf ) SS. newfiusinesses and prevent erosion of business districts;and The California .Legislature fouri& that cities ares'_authorized to levp d COUNTY OF ORANGE ) assessments on'businesses I which'benefit from those improvements and i activities;and i A sizeable majority of the hotel and motel businesses'within the,City of 1 Huntington Beach"requested that-the City`Council commence proceedings am the Citizen of the United States and a under the-Parking and Business improvemenwithinArea Law of 1989-to establish ) a"hotel and. motel business benefit area within the City of Huntington ? Beach and to levy a special assessment to promote tourism and touris resident of the County aforesaid; I am over t s' related'events;and the age of eighteen years, and not a party The city conch'l formed t business improvement area; known as the Huntington Beach'-Hotel/Motel Business.Improvement.District (the "Dis, to or interested in the below entitled matter. trice")' by the,passage,en Ordinance No. 3569 August oir fiscal- The time has.'come to continue,the existence-of the:District:for-fiscal".year, " am a principal clerk Of the HUNTINGTON th activities;and,' levying assessments on those businesses that benefit frorti the activities;-and. - "= BEACH INDEPENDENT, a newspaper Of The nualeYs Advisory Board has prepared and filed wear tte'`Dty Clerk ao',"Annual Report[Operating'Budget 2008 2009'Fiscal Year to Date" and general circulation, printed and published in "Proposed for Fiscal Year 2009.2010 (collectively, Annual Report); and ' NOW,THEREFORE, BE IT RESOLVED'that the City Council of the City of the City of Huntington Beach, COUn of Huntington Beach does hereby resolve as follows `Y SECTION 1..The-City Council hereby approves the Annual Report filed Orange, State of California, and the by the Advisory Board in the-City Clerk's office attached hereto as Exhibit A'and incorporated"herein by this reference; which-includes a proposed ; attached Notice is a true and complete copy budget for_Fiscal;Year 2609-2010-and a'description of.the improvements and activities to be provided for Fiscal Year 2009-2010 as was printed and published On the SECTION 2"To levy and co114ct•assi6smen1s within the;District aria for i Fiscal Year-2009=2010 in-the amount, m of 1%-o hotel and.motel:overnigh following date(s): room stays inhotels- t ' hotels m.and otyls listed Exhin bit B attached-hereto and incorporated herein by this reference: SECTTI�ON"3:-"The type or types of improvements and activities- proposed to be'funded by theievy of:assessments on businesses'withm the'busmess improvement ,area are specified In Exhibit,-A, attached'bereto."and incorporated herein by thisreference . SECTION'A. A public rearing shall be held before the-City Councd on September,21; 200%',at;6:00,p.m.,-or as:soon thereafter'is.this matter` may be heard,in the,Council Chambers"of the.City Hill'2000.Main-Street, Huntington Beach,.Calif ornia,;'at'.which time .the,:Council wilt'hear afl interested'persons for or against-levying,of-the'ass'essnieiit;and th'e furnishing,of specified types of improvements or activitiess'Protests- may be made orally:or;in.writing;4ut, if written,,shall be filed with;the City Clerk at or before'-the time fixed for the hearing and"rcontain sufficient _ September 3, 2009 documentation Jo verify business ownership-and validate''the:particdla'r ' protest. Any protest pertaining'to the regularity oY 'sufficiency, of,the i proceedings-shall.be in writing and shall clearly.set forth-the irregularity or defect to'which the objection is made.The City Council'may waive any s irregularity in the form or content of-any written protest,and-4t1he publi" i hearing, may correct min'or'_defects'in the proceedings.*written protest may.be withdrawn in writing_at any time before the conclusion of-,the public,hearing'set forth.above. If written protests are received 'bq'tt;e owners of businesses within tre,'District, which will pay 50% or-more-of the-total assessments to be-ievie'd, no further proceedings-to levy`the declare, under penalty ofperjury, that the proposed-assessment shall be taken for a period of one year from tfie h y date of the finding of a majority protest by the City Council.If the majority foregoing is true and correct. protest is,only against the furnishing of a specified type of types of improvements or activity within the District, those types of improvement or activities shall be eliminated.. SECTION S. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in'a newspaper of general circulation at least seven days before-the pubi*' Executed on September 3 2009 nearing. i p � SECTION 6. Further information regarding'the proposed business at Costa Mesa California improvement district may be obtained at the:Huntington Beach City Hall; 2000,Main Street, Huntington Beach, California 92648; telephone (714) 536-5542;or from the Huntington Beach Conference and Visitors'•Bureau' 301 Main Street,Suite 208;Huntington,Beach,CA 92648,'(714)969-349Z :': { SECTION 7. The"City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business-ownee in this area witfifn seven days after the Council's adoption of this resolution. SECTION S.This resolution shall take effect immediately upon adoptions PASSED AND,ADOPTED by;the City-Council'of,the City, of,HuntingbA SlgnatU a Beach at a regular meeting theieof held on the 17th day of August 2009' - The estimated cost of providing the improvements and activities for Fiscal' Year 2009-2010 is$715,000. " Copies of the exhibits referenced aboveare available in the office of the City Clerk or upon request by calling.Simone-Slifmaii;Project Manager,at (714) 375-5186,or through the'City's Website at http://www.surfeity-hb; org/Govergment/Agendas/" ;71 ;1 1 Published Huntington Beach Independent September 3,2009 1 085-784 i ' ,CITY OF HUN�INGTON BEAtH � Huntington Beach Independent has been adjudged a newspaper of general PUBlJt HEM FOR THE TELI MOTEL circulation in Huntington Beach and Orange County by Decree of the Superior BUSINESS U PiMMENTDISTRICTRENEV�AL Court of Orange County,State of California,under date of Aug. 24, 1994,case A50479 NOTICE IS HEREBY GIVEN"THAT-the-City.Council will,fiald tits PP,ublic Hearing on'the`-2009-2010-:renewal!&,the'Huntington;Beach rHotel/Motel Businesslmprovement`District at tits"meeting-scheduled on Septer W"eC21,, 2009'at 6:00 PM or=soon";theyeafter�af`the'Hu6tiagtort'Beach-Civic Center, ®®� ®� 2000 Main'Street,Council;Chambers'as i egmre-is the Parking and Business Improvement Area Law of,.1989 as approved byj;City Council m Resolution Na 2009:46 as re printed below - A "TT �� ®� ,OF'L TION,NO NCI 4B > A RESOLUTION OF THE CITY'COUNClL''OF THE CITY Of r HUNTINGTON,BEACH DECLARING,THE CITY'S- INTENTIONiOLEV,Y;AN'ANNUAL=ASSESSMENT �. =2010,WITHINFOR FISCAL YEAR 2009 .T_HE=HUNTINGTON BEACH HOTEL/MOTE!BUSINESS IMPROVEMENT DISTRICT �� ®F CALIF R IA WhEPFAS the California Legislature in adopting,the Parking and3usm1 ON ) Improvement,Area Law of 1989 (Streets and,Highways.Code-§36500-e seq.) found that=-cities"are authonzedto levy,assessrents"onebusinesses �. n.arder to,proinote.economic revitalization andJounsm,create ohs_attract SSu neviUusinesses'and prevent erosion of business districts and �7��,TT �T The,California Legislature found`_that cities' as are authorized to levy ®rLI1�I� Il ®� ® �� ) sessmen s 'businesseson!busesses which benefit from'those improvements and rLl activitiesand A sizeable majority of the'hotel and`:motei'`businesseswithin-Elie City of - Huntington,Beach-requested thatrihe.Cityt6uncil'commence proceedings under the Parking and Business Improvement,:Area Law 6U 1989 to establish am the Citizen of the United States and a a,hotel'and,r6otel`business benefit area within the'City of Huntington, Beach and to levy a special assessment to m proote tourism and tourist resident of the County aforesaid; I am over ; related'even#s and ' the age of eighteen years, and not a party The City Council formed business improvement area, known,as the The Beach'Hotel/Motel Business Improvement District (the "Dis to Or Interested In the below entitled matter, tact)'by the assage of,Ordina ice No 3569;on August;19,,2002.":,The time has come'p-'to confinue:the existence of the Distract for fiscal;year am a principal clerk of the HUNTINGTON 2009 2010 by levying assessments on;those m busesses that benefit from { the actvifies and BEACH INDEPENDENT, a newspaper of The mill-t'sAdvOp"er Board has prepared and-,filed with the,City Clerk. an Annual Report/Operating Budget":2008 2009tFscal Year-to Date and Proposed Budget,for Fiscal Year 2009 2010 (collectively _Annual Report"); general circulation, printed and published in and the city of Huntington Beach, County Of NOVJ,THEREFORE BENT RESOLVED that the City Council of the City of Huntington Beach does hereby resolve"as follows Orange, State of California, and the SECTION 1 The City Council hereby approves the Annual Report filed by the Adwoard the`City CYerk s office attached hereto asvEuhebit ti and..incorporatepdrated herr ein'by this-reference mcludes a,proposed attached Notice is a true and complete copy budget far Fisaal_.Year'Zoos-2olo and"a description which of the improvements as was printed and published On the and'activities'tob_'"oJud'"' FiscalYear20092010 F , SECTION 2 To:levy and collect assessments'within the Distinct area.for Fiscal Year 2009;2010 rn'the amount•df 15 on'hatel3 nd'motef:oveini t , following date(s). room stays in hotels and.rnatels listed m Exhabat B attached hereto and j incorporated herein by this",[eference SECTION'S The typeor,;types of improvements and activities proposed" to-be,fu'ndedbyJhe levy ofi:asseasmehts an.businesses,within th ibusiness improvement :-atea._are.'specified-".in'_ExhrSft�'A;"attached,-heretq`.�and" incorporated herein bythjs,reference SECTION 74 A`pubfic beating�',sqall,',be'held;before:the-'City Council-on, Sept_eriiber,21 2009 at-6:00 pm- or as soon.tfiereafter as'this'matter may"be=heard,in the--Council Ctiainbers of the'.City Ha11;;2000".Main Street; Huntington Beach; California at which time=.,the Council-will .bear all interested persons for oi.,f-against zleyymg of,the assessment 'and,-the furnishing,of'specified.typgsof,imprbvemefits�&,activities.'P,rotests,mn y be made orally or m writing; but it;wriffen shall_t a filed,vaith?the City= Clerk at or-before the`ttm`e fixed foi the he_aimg and contain sufficient; September 3, 2009 documentation to:verify-b'u'siness ownersfup :and validate the particular. protests.Any:protest'pertaining tor;the•"r_egutarity.or`:sufficiency of-,the proceedings',shall.be in_writing and_shall clearly setforth'the.irregularity or defect'-to'whichtlieAjectlon-is.iii&The„City;Council"may waive any irreguluityin the,form or'_'content of-any written.protest,:and'at the public' hearing;='may correct--minbir defe6ts'mJhe;proceedings.yA wr,iften'protest may be;withdrawn in`wr"iting at any-.tune'before;the conclusion"'of'the public heating-set forth.'above..lf;written-0rote`sts` �e,=received_"byrthe owners of•businesses w4hin-'the_Disth6t,which will'pay;50% or more of declare, under anal[ Ofperjury, that tile the:total'assessments to'be'levied;`_'no further proceedings r, levyfrom the proposed"assessment-shall be taken for "a"'period of one.year,from the penalty date of the finding of majority,pr,atest.by'the City Council.If the majority foregoing is true and correct. Protest is "only against the,furnishing of a specified type or types of improvements or activity_.within'the District, those types of,improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby"directed to provide'notice of the public:hearing,by causing this:resolution-of intention to be published once in-a newspaper of general circulation at-least before the public' Executed on September 3 2009 hearing:' j ; Mesa, P' � SECTION b. Further, information _regarding',the'- proposed business at Costa IVlesa, Californiaf improvement district may be-obtained at the`Huntington'Beach City Hall, 2000 Main Street, Huntington Beach, California 92648;Jelephone (714) f 536-5542-or from.the Huntington;Beach Conference and Visitors'.Bureau, 301 Main Street,Suife'208:,Huntington',Beach,'CA92648,'(714)969-3492. SECTION 7.,The City Clerk shah mail a'complete copy of this resolution r of,intention-by first class,maif to each business corner in this area within seven days after the Council's adoption of this resolution SECTION 8.This resolbtiohhal sl,take effect immediately upon adoption. li •"-PASSED -AND%ADOPTED aiy,thei City'Council'-`of•.the'City of-Huntington Signature.- Beach at a regular meeting'thereof held on the l7thAay of August 2009. The estimated cost of providingthe.improvements and activities for Fiscal Year 2009-2010_is$715,000. ,Copies-of the exhibits;referenced above,are available in the office of the City.Clerk'or,upon request by.calling;Simone'Slifman,'Project Manager,.at ' (714) 375-5186; or through'the`City's`website at: http://,kww.surfcity-hb. org/Government/Agendas/" . Published Huntington Beach'independent September 3,2009 085-784 RICHARDSON GRAY.: 415 Townsquare Lane #208,Huntington Beach,CA 92648 714-348-1928, richardson.gray@yahoo".com Joan Flyrin,,.City Clerk September,17'' 2009 City' of Huntington Beach, 2000 Main Street untingtonBeach, CA. 92648 . Re: City Council Meeting, September 21,2009- Hotel/Motel Business Improvement, ; District{BID) Public-Hearing, Steve Bone's Two Possible Conflicts-, &Interest Dear-1VIs.-Flynn: Please make this letter and'all of its attachments"a part.,of the public comments and official record for the referenced public hearing.,., own home in downtown_Huritington --Beach. 'After a 25-year,career in commercial real estate,investmelnts,`I have'retired:here.' - ` Attached are"a.sampleof a Septerilberl Oth letter that,I,sentto all BID nienbers-except they Hyatt;'"and my August 19. letter fo:Jennifer McGrath. These packages address two `possible, conflicts of interest,for Steve Bone, the President& CEO"of the Huntington Beach Marketing & Visitors Bureau (MVB), which administers the BID: The MVB and BM*,arejargely publicly funded, through the-approximately twenty percent.(20%) of room taxes that t1 e;City pays,them. „".With this public sponsorship and taxpayer funding, Mr. BonCs two possible conflicts come,from " . his,$1 000,0.00-plus (and possibly,-much more) ownership interest, of atleas_t 1;0% (and possibly'., in more)"of the.Hyatt. First,with.,his large'Hyatt investment as such a powerful motivation, Mr. Bone logic,' lly,should'give preference to attracting,guests:and groups,that would benefit the- a �. Hyatt.first and foremost. Second;given that-Mr.,Bone's vompensation from the MVB.is . largely funded by taxpayer.dollars, and based.on his.sizable Hyatt ownership, I believe that Mr. Bone.has a substantive conflict of interest in'his lobbying.efforts:for the.,proposed- .cultural,center at Main St.Library and Triangle Park.(Proposed Center),,even if his-efforts - might be technically legal under the City's Conflict'of Interest Code. :,The attached,worksheet provides at calculation.that estimates an.'increase of at least $590,000;irz Mr..Bone's personal net worth; flowing fr-om.tlie Proposed,Center's impact on. the Hyatt's room revenues, as set out in the,enelosed,'highlighted supporting,information; including.pages.from the MVB's Analysis of Potential Market Demand'for the Proposat Center. This second.conflict,is'exacerbated bythwdprd opposition toh ;ei Propol Center from.-Huntington Beach residents,with more than,5,600'signing a.petitien.:d t _ Sin -rely yours,. chardson"Gray ,5 G� . cc: Linda Wine & Planning,Commissioners (hand delivered) - - 3 RICHARDSON GRAY : .415 To"wnsquare Lane #208, Huntington Beach,'CA 92648 714-348-1928,`richardson.`gray@yahoo.com September 17, 2009. Calculation of an Increase ofAtLeast $590,000 in Value of Steve Bone's Hyatt Investment., , Generated,from..Cultural Center's Projected"Impact on Hyatt Room Revenues All Assumptions_from Ilyatt's Website and MVB Analysis of Potential,Market:Dem and Attached Pages, Except for Estimated Revenue Valuation Multiple Leisure Share of HB Hotel Demand 50%, Projected Increase in Leisure Demand Generated,by'Cultural,Center, -.'10% " Total Increased Demand from Cultural Center"(50% X 10%=) 5% Cultural Center Year of Opening 2013 ',2015 Projected HB Stabilized Hotel Occupancy 72% Share of 2015 Projected HB Occupancy from Cultural Center (5% X 72%0,=)- 3:6%0 ` Hyatt's Total Guest Rooms . - ,'517 Rooms . Hyatt's Annual Supply.of Room Nights (365 Nights X 517 Rooms =) '188,705 .Hyatt's Added Occupied Nights from*Cultural Center (16% X 188,705 =) _ '6,793 Nights. 210,15 Projected HB Average Daily Rate,(Hyatt's ADR would be Much Higher) At Least $174. Hyatt'sRoomRevenues"from Cultural Center"(6,793-Nights )($174 ADR.=) At Least `,(Increased Total,Revenues (w/.Food, Beverage, Other) would be Much Higher),. $I J 81,982 Estimated Revenue Valuation Multiple for Hyatt- 5:0_X Hyatt's Valuation'.Increase from Cultural Center At Least (5.0 X At Least $1,181,982) $5,909,910 Steve Bone's Percentage Ownership,Interest in Hyatt AtLeast10%" Steve Bone"s Increase`in Value of Hyatt Investment At Least . from Cultural Center (At Least-10%X At Least $5,909,910) _ $590,991 PKF Proposed Cultural Center—Huntington Beach, California Huntington Beach Marketing and Visitors Bureau—Surf City USA k Art Museums $1,233,924 $1,270,000 N. History Museums $230,000 $228,000 Science and Technology Museums $2,218,977 $2,637,462 Arboretums and Botanical Gardens $906,561 $975,319 Hybrid and Other $620,500 $589,903 Source. Urban Institute analysis, IMLS Museum Public Finance Survey, 2008. ECONOMIC IMPACT The fact that museums and cultural centers provide employment to nearly 60,000 individuals makes the museum industry a major factor in the economy of the state of California. On a local level, as the City of Huntington Beach embraces its cultural history and "Surf City" roots with the Cultural Center project, secondary effects such as an increase in day-trip visitor spending and extended leng6is of stay for overnight hotel visitors are reasonable outcomes. Rather than focus on economic impacts which trace the estimated flow of money spent by visitors to the proposed Cultural Center, we have analyzed the local Huntington Beach hotel market and have evaluated total occupied rooms in the city based on an assumed opening date for the subject. Additionally, we have determined the Transient Occupancy Tax (TOT) levels as a result of average length of hotel stays increasing. Projected Hotel Market Performance & TOT Impact The proposed Surfing Cultural Center will be the newest attraction for both local residents and visitors of Huntington Beach. As such, we are of the opinion that an increase in total occupied rooms and average length of stay at the surrounding hotels will occur due to induced demand in the leisure travel segment. The following table represents the mix of demand in 2008 within the seventeen hotels which contribute TOT to the city. Competitive Market 2008 Mix of Demand Market Segment Room Nights Ratio Leisure 219,200 50% °17ommmercial 90,900 27, Group 126,700 29 Total 437,000 100% Source:PKF Consulting -40- Proposed Cultural Center—Huntington Beach, California PKF Huntington Beach Marketing and Visitors Bureau—Surf City USA19 In order for us to determine the increase in overnight visitors and average length of stay for the leisure segment, we analyzed the historical growth in supply and demand in the local lodging market. The primary market research we conducted involved interviewing representatives of key lodging properties in Huntington Beach. We discussed development patterns in the area with officials in the planning department and marketing efforts with representatives from the Marketing & Visitor's Bureau. Additionally, we interviewed and obtained data from officials at the city on historical transient occupancy tax receipts. Hotel Visitor Extended Length of Stay Through the combination of our aforementioned research, we have estimated the current average length of stay for overnight leisure visitors to be three days. This figure has been assumed according to our interviews with hotel management personnel at surrounding hotels. According to local city hotel operators, an overnight leisure guest will typically plan activities that will occupy four to five hours of his or her day. just as the areas beaches, retail attractions, and community events now draw many of the leisure guests to Huntington Beach, we believe that a proposed Cultural Center will offer tourists an additional "activity" day to their respective vacation itineraries resulting in increased room nights in nearby hotels. The Cultural Center will offer exciting interactive exhibits, special events, premiers, and a historical learning experience which should provide a four-hour learning and entertainment experience for visitors to the area. We believe the facility will also create additional awareness for international travelers who currently are displaced in other beach destinations such as San Diego or Newport Beach. Our estimates of the local lodging market potential are based, in part, upon our recommendations concerning the economic environment and market positioning for future hotel development in the City, as well as the advent of the subject facility. Presented below .�.� are the-following assumptions we have made in order to project future demand for lodging accommodations as well as TOT collections for the City of Huntington Beach: • The proposed Cultural Center will open in 2013 • The Shorebreak Hotel will open in mid-2009 with 157 guestrooms • The W Hotel will enter the hotel market with 250 rooms in 2011 • We have induced 22,000 room nights into the leisure segment between 2013 and 2014, consistent with the subject's opening date (this equals approximately a 10 percent increase in total leisure-oriented occupied room nights) CONCLUSIONS RELATIVE TO TOT PROJECTIONS While the Huntington Beach lodging market experienced a record high in 2007 and the first three quarters of 2008, the economic recession has negatively impacted the demand -41 - Proposed Cultural Center-Huntington Beach, California .PKF Huntington Beach Marketing and Visitors Bureau-Surf City USAF levels for leisure, commercial and group business in late 2008 and into 2009, We expect an absence of growth in the market in the short-term; however we anticipate these events to result in a recovery of demand growth over the long-term due to Huntington Beach's beachside positioning and redevelopment projects nearing completion. The extent to which the market is able to translate growth in demand to rate and occupancy growth depends primarily upon the recovery period for the economy, and more specifically the competitive advantage the city can create compared to other surrounding beach-oriented cities. The following tables summarize the historical and projected occupancy and ADR for the Huntington Beach lodging market, which would result from the specific supply and demand assumptions described herein. We have also presented the associated TOT revenue projections for this market on a calendar year basis. Historical Market Performance of the Local Hotel Market Annual Percent Occupied Percent Market Average Percent Percent Year Supply Change Rooms Change Occupancy Daily Rate Change REVPAR Chan Le 2004 606,265 N/A 406,365 N/A 67.0% $121.07 N/A $81.15 ' N/A 2005 606,265 0.0% 433,978 6.8% 71.6 129.32 6.8% 92.57 14.1% 2006 606,265 0.0 433,452 -0.1 71.5 138.79 7.3 99.23 7.2 2007 606,265 0.0 442,315 2.0 73.0 151.92 9.5 110.84 11.7 2008 606,265 0.0 436,824 -1.2 72.1 151.12 -0.5 108.89 -1.8 CRAG 0.0% 1.8% 5.7% 7.6% 2-08 ytd 101,105 N/A 70,979 N/A 70.2% $144.56 N/A $101.49 N/A 2-09 ytd 101,105 0.0% 57,742 -18.6% 57.1% 133.04 -8.0% 75.98 -25.1% Source:PKF Consulting Projected Market Performance of the Local Hotel Mar et Annual Percent Occupied Percent Market verage Percent Percent Year Supply Chan a Rooms Change Occupancy D;IiIV Ratp. Change REVPAR Change 2009 629,990 3.9% 406,600 -6.9% a 147.00 -2.7% $94.87 -12.9% ..2010 .._663,570 5.3 418,700 3.0 63 148.00 0.7 93.39 -1.6 2011 754,820 13.8 449,300 7.3 60 151.00 2.0 89.88 -3.8 2012 754,820 0.0 475,700 5.9 63 156.00 3.3 98.31 9.4 2013 754,820 0.0 502,000 5.5 67 164.00 5.1 109.07 10.9 2014 754,820 0.0 534,000 6.4 71 169.00 3.0 119.56 9.6 2015 754,820 0.0 543,500 1.8 72 174.00 3.0 125.29 4.8 754,820 0.0 543,500 0.0 r§To 2.9 128.89 2.9 2017 754,820 0.0 543,500 0.0 72 184.00 2.8 132.49 2.8 2018 754,820 0.0 543 500 0.0 72 190.00 3.3 136.81 3.3 CAAG 1 2.0% 1 3.3% 1 2.9% 1 4.2% Source:PKF Consulting -42- ::.9�`;:�,::.;;:�. f,�:5`"x:r �-ya ;.CHK�'.r ,�;� t;`,b'° S��'•: itr�:.`;-,"•i�ds,�ri<_',:t?,:'',,;�>. �f i°%£�,'.;,?�tm :�K%�3"��•iY'��i .,�,�..d..�': ;'•vy,� e3 ij+';d4 µ�•�C:�,r::FES`.".: •r„ygs '.'?�'..,h a' °'."rD�.,SW„�:;,,.3a,'Rv.�wY%y�s'n'�w's:E•�,'.x,)>,�;i rr \?'NE'� i,I` :�a,;..� �r�,.,.�c�.•"�, ��,K-F•w,3r.,s,: �� ,;yr,z.'°r.:�%f>�.!%ems,;� ��y ^-� ;'>; � t a A;^..COMM0DAT1DIN CONFERE110ES &BArdQi.1E-1S • 517 g�uestrooms,s,including 3 Presidential suites,57 total suites,275 kings, •A total of 52,000 square feet of function space,20,000 square feet of prefunction 185 queen/queens,and 16 accessible rooms available;All accommodations offer: space,and 40,000 square feet of outdoor function space •Andalusian-inspired furnishings •Three ocean-view ballrooms,including the 20,000 square foot Grand Ballroom with • Bathrobes space for up to 2,000 people and over 40,000 square feet of function courtyards for •CO/clock radios and remote 27"cable N outdoor events • Coffee maker and refrigerator • 11,000 square foot Mariner's Ballroom with 16'ceilings • Data port and two-line telephones • Internet access in all meeting rooms • Down comforters • Hairdryers RECREATIONAL FACILITIES • High speed Wireless Internet access • Lagoon-style swimming pool • Individual controlled air conditioning •Spa Grottos,a series of three exotic spa pools located amongst lush landscaping and • In-room safe rocky outcrops • Ironlroning board •Two beautifully landscaped tennis courts • Large bathrooms with natural stone countertops •20,000 square foot Pacific Waters Spa.Reminiscent of an elegant private Spanish • Oversized desks and worWdesk area estate,the Pacific Waters Spa creates a paradise of well-being throughout 17 •Original artwork treatment rooms and outdoor private treatment areas.We offer such luxuries as: • Pillow top mattresses dry sauna,steam rooms,men's and women's lounges with private whirlpools,water- • Private balcony/patio fall showers,a premier fitness center,and a full service salon • Nearby championship golf courses SERVICES& FACILITIES • Direct beach access via a pedestrian bridge •Camp Hyatt*activities for kids •Children's activity center POINTS OF INTEREST •Coricierge services •Scenic Pacific Coast Highway • Retail plaza with unique shops and boutiques,including ice cream parlor and • Huntington Beach Pier gourmet grocer • Bolsa Chica Ecological Preserve • Business Center •Surfing Walk of Fame •ATM • International Surfing Museum •Art gallery •Catalina Island •Gift shop • Newport Harbor •Tobs on the Nose,Adventure Hyatt Store • Disneyland and Disney's California Adventure • Knott's Berry Farm RESTAURANTS & BARS •Queen Mary •The Californian—Contemporary •Aquarium of the Pacific •Surf City Sunset Grille—Casual,Cocktails •South Coast Plaza • Red Chair Lounge—Cocktails • Fashion island shopping center • Mankota's—Poolside casual •Tower 15—Pizzeria RICHARDSON GRAY 415 Townsquare Lane #208, Huntington Beach, CA 92648 714-348-1928, richardson.gray@yahoo.com Steve Bone's Possible Conflicts of Interest, Hotel/Motel BID and MVB September 10, 2009 Dear Members of the Huntington Beach Hotel/Motel Business Improvement District: I am writing about your membership in the Huntington Beach Hotel/Motel Business Improvement District(BID). The Huntington Beach Marketing and Visitors Bureau (MVB) manages the BID. To support the BID and MVB, you pay them about 2% of your room revenues through your City room taxes. Steve Bone is the President& CEO of the MVB. From his attached Statement of Economic Interests for 2008 (and the enclosed five related newspaper articles), you can see that Mr. Bone owns at least 10% (and possibly much more) of the local Hyatt Hotel. He valued his investment at over$1,000,000 (and possibly much more), and he received in excess of $100,000 in annual non-employee income from this investment(and possibly much more). In my opinion, Mr. Bone's Hyatt investment poses two possible conflicts of interest. First, in light of Mr. Bone's substantial Hyatt ownership, it seems unlikely to me that he could provide the BID's members with the solidly impartial leadership that they deserve and pay for. With his large Hyatt investment as such a powerful motivation, Mr. Bone logically should give preference to attracting guests and groups to our local hotels that would benefit the Hyatt first and foremost. Second, Mr. Bone is a leading advocate for a proposed cultural center at Main St. Library .and Triangle Park(Proposed Center), which faces overwhelming resident opposition—more than 5,000 petition signers to date, including me. Given that Mr. Bone's compensation from the MVB is largely funded by taxpayer dollars, and based on his sizable Hyatt ownership, I believe that Mr.Bone has a substantive conflict of interest in his lobbying efforts for the Proposed Center, even if his efforts might be technically legal under the City's Conflict of Interest Code. If you agree with me that Mr. Bone might have a conflict of interest,you could express your opinion by speaking at a Public Hearing about the BID on Monday, September 21". This hearing is a part of the City Council meeting beginning at 6:00 PM, at City Hall,2000 Main Street,92648 (the legal notice is attached). Alternatively or in addition,you could send your written comments to the City Clerk. Written comments must be received by the City Clerk no later than the 6:00 PM beginning of this City Council meeting, and must contain sufficient documentation to verify business ownership. In case you would like to talk with other BID members, I have enclosed a two-page membership list, with names, addresses, and phone numbers. Today I have mailed this same letter to all BID members except the Hyatt. Thank you for your consideration of my opinions. Sincerely yours, Richardson Gray Date Received .. STATEMENT OF ECONOMIC INTERESTS Official Use Only COVER PAGE R E�`E 1 V �Y Please type or print in ink. A Public Document 2009 AUG 28 APB 8* 03 NAME (LAST) (FIRST) (MIDDLE) UMBER eta MAILING ADDRESS (May use business address) STREET' CITY STATE ZIP CODE OPTIONAL:FAX/E-MAIL ADDRESS 1. Office, Agency, or Court 4. Schedule Summary Name of Office,Agency, or Court: ► Total number of pages c kk u including this cover page: Dlvision, Bo rd, Mtrick If applicab : ►Check applicable schedules or"No reportable ct�� c� ��.� interests." Your Position: V"I-,c �dg I have disclosed Interests on one or more of the attached schedules: t Schedule A-1 If filing for multiple positions, list additional a en ies/ ❑Yes-schedule attached g cY( ) Investments Mess man rosy ownership) position(s): (Attach a separate sheet if necessary.) Schedule A 2 Yes-schedule attached Agency investments oox or ter ownership) Schedule B ❑Yes—schedule attached Position: Real Properly Schedule C NY"-schedule attached 2. Jurisdiction of Office (Check at least one box) Income,Loans,&Business P60ons pncnme Omer man oms and Tmve!Payments) ❑state- ❑minty of Schedule D KYes-schedule attached Income-Gilts City,ofe�-��C. Schedule E ❑Yes-schedule attached ❑multi-Counliv, Income-GNts-Travel Payments ❑Other -or- at least one bob ❑No reportable Interests on any schedule I Type of Statement (check ❑ Assuming Officellnidal Date:_J__I Annual: The period covered is January 1, 2008, 5.Verification rough December 31, 20D8. I have used all reasonable diligence in preparing this -or- statement I have reviewed this statement and to the best of my knowledge the information contained herein and in any O The period covered is__I_I__,through attached schedules Is true and complete. December 31, 2008. 1 c erdfy under penalty of perjury under the k was of the State ❑ Leaving Office Date Left:_ ,_J of California that the foregoing is true and correct. (Check one) O The period covered is January 1, 2008, through the date of leaving office. Date Signed -or- I (month,Clap,AK O The period covered is 1. 1- , through the date of leaving office. Signature 01,L (F�e the migtn gnarl statement lh your orAdd.) ❑ Candidate Election Year. FPPC Form M(200812009) FPPC ibll-Free Helpline:86$fASK-FPPC wwwfppaca.gov SCHEDULE A-2 ° Investments, income, and Assets of Business Entities/Trusts Name (Ownership Interest is 10% or Greater) Name Name Address �� Address Check one Check one ❑ Trust,90 to 2 WBuslness Entity,complete the box,then go to 2 ❑ Trust,go to 2 KBusiness Entity,complete the box, then go to 2 IOS019 ERAL D'ESCCRIPTIO OF B SINESS ACTIVITY GENERAL D�ES[CRIPTIO OF BUSINESS ACTIVITY MARKET VALUE IF APPLICABLE,LIST DATE: FAIR MARKET VALUE IF APPLICABLE,LIST DATE: 2,000-$10,000 $2,000-$10,000 10,001-$100,000 --- -68— �j.�"'i 08 R$10,001 -$100,00D _1 /08 � 108 100.001 -$1.000,000 ACQUIRED DISPOSED n$100.00,-$1,000-000 ACQUIRED DISPOSED ver$1.000,000 Rover$1,000,000 RE OF INVESTME NATURE OF INVESTMENT Proprietorship partnership ❑ []Sore Proprietorship �Partnershlp ❑ O er Other YOUR BUSINESS POSITION- H S O YOUR BUSINESS POSITION • 919111001412412 • • -• •0E'RECE1','1ED(INCLUDE YOUR • o e o OF • TYJJTRU ❑$0-$4e8 C3,210,001-$100,000 $0-a499 $10,001-$10Q000 ❑$500-$1,000 VER$100,000 $500-$1,000 �VER$100,000 ❑$1,001-$10.000 ❑$1,001-$10,000 ® • OF • rrr • • INCOMEO 0,9rr •- •- • . : O*C*one tray Check one bar: ❑INVESTMENT REAL PROPERTY []INVESTMENT REAL PROPERTY Naar®of&Wires Entiar ar Name cnusiness Entity Qt WON Address or Assessor's Parcel Number of Real Property Street Address or Assessor's Parcel Number of sal Property DwcdPdcn of Business Acdvity ar Deealpdon of Business AcdvHy SE City or Otiter Prod"Location of Real Properly City or Other Preclse London of Real Property FAIR MARKET VALUE IF APPLICABLE,UST DATE: FAIR MARKET VALUE IF APPLICABLE,LIST DATE: $2.000-$10,000 $2,000-$10,000 $to ool-$100,000 =- —�/;/06 $10.001-$100.000 �._._/08 �� 08 $100.001-$1.000,000 ACQUIRED DISPOSED $100,00'I-$1,000,000 ACQUIRED DISPOSED Over$1,000,000 ver$1,000,000 NATURE OF INTEREST NATURE OF INTEREST ❑Prop"ownershipmead of Trust []Stock Partnership 0 Property.Ownership/Deed of Trust ❑Stock rartnership ❑Leasehold Yro,rom Iris ❑Otiter ❑Leasehold ❑Other D Yre.remelnkip ❑Oheok box If additional schedules reporft Investments or real property []Check box N additional schedules repordnp Investments or real property pre attached are attached Comments- FPPC Form 700(20812009)Sch.A-2 FPPC Toll-Free Helpline:8061ASK-PPPC .WWWJpp0-0a,g0v SCHEDULE C ALIFO QRM1 Income, Loans, & Business ' Positions Name (Other than Gifts and Travel Payments) ■ INCOME NAME OF SOURCE OF INCOME NAME OF SOURCE OF INCOME ADDRESSZ�� , .�f ADDR S -fie jCb� &-IF BUSINESS ACTIVITY,IF NY, SOURCE BUSINESS ACTIVITY, IF ANY, SOURCE � eM_ _0 YOUR BUSINESS POSITION YOUR BUSINESS POSITION (^ GROSS INCOME RECEIVED GROSS INCOME RECEIVED [�$500-$1,000 $1,001 -$10,D00 $500-$1,000 ❑$1,001 -$10,000 []$10,001-$100,000 (OVER$100,000 []$10,001-$100,000 5VVER$100,000 CONSIDERATION FOR WHICH INCOME WAS RECEIVED CONSIDERATION FOR WHICH INCOME WAS RECEIVED []Salary Spouse's or registered domestic partner's income 0 Salary E3 Spouse's or registered domestic partner's Income 0 Loan repayment Loan repayment O Sale of []boat ca!Prope Sale of !Property,car, •!cJ (ProperpS car,ooa4 e!a) ❑Commission or (]Rental Income,tisr each source or Sto 000 or more Commisslon or 0 Rental Income,Nat each source or$10,000 or morn or (Uescift) (oescdael * You are not required to report loans from commercial lending institutions, or any indebtedness created as part -of a retail Installment or-credit card transaction, made in the lender's regular course of business on terms available to members of the public without regard to your official status. Personal loans and loans received not in a lender's regular course of business must be disclosed as follows: NAME OF LENDER* INTEREST RATE TERM(AAontlts/Years) 46 ❑None ADDRESS SECURITY FOR LOAN BUSINESS ACTIVITY,IF ANY,OF LENDER ❑None []Personal residence ❑Real Properly address HIGHEST BALANCE DURING REPORTING PERIOD Sfivet ❑$800•$1,000 a(y ❑$1,001-$10,000 ❑$10,00,-*$100,00o ❑Guarantor ❑OVER$100.000 Other (oescrme) Comments: FPPC Form 700(200812009)Sch, C FPPC Toll-Free Helpllne:886/ASK-FPPC WWW.fOpc.ca.0ov SCHEDULE C �� - •- 1 1 Income, Loans, & Business CO Positions Name (Other than Gifts and Travel Payments) •T�,' ��LVk6 10� T.111-NCOM E,RECEIVED NAME OF SOURCE OF INCOME NAME OF SOURCE OF INCOME Cyr r `� ADDRESS (a - ��.$ C�1r ADDRESS BUSINESS ACTIVITY,IF MY,OF SOURCE — BUSINESS ACTIVITY,IF AW,OF SOUR YOUR BUSINESS POSITION^ YOUR BUSINESS POSITION h_ GROSS INCOME RECEIVED GROSS INCOME RECEIVED $500-$1,000 Ej$1.001 -510,000 0$Soo-$1,000 []$1.001-$10,000 $10,001-$100,000 SeOVER$100,000 �$10,001-$'1001000 ❑OVER$100,000 SIDERATION FOR WHICH INCOME WAS RECEIVED kNSIDERATION FOR WHICH INCOME WAS RECEIVED Salary �]Spouse's or registered domestic partner's Income Salary 0 Spouse's or registered domestic partner's Income Loan repayment Loan repayment Sale of 0 Sale of (Property,car,boa4 etc.) (PNPerht car,boat,Oft.) Commission or []Rental Income,list each source or$ic o00 or more ❑Commissfon or 0 Rental Income,I181 each source of 3to aoo or more ❑Other Other (Descifbe} (Descrfbel * You are not required to report loans from commercial lending institutions, or any indebtedness created as part of-a retail Installment or credit card transaction, made in the lender's regular course of business on terms available to.members of the public without regard to your official status. Personal loans,and loans received not in.a lender's regular course of business must be disclosed as follows: NAME OF LENDER" INTEREST RATE TERM(Months/Years) 9t None ADDRESS_ SECURITY FOR LOAN BUSINESS ACTIVITY,IF ANY,OF LENDER ❑None ❑Personal residervce ❑Real Property Streal address HIGHEST BALANCE DURING REPORTING PERIOD (]$500-$1,000 cnr ❑$1,001 -$10,000 ' ❑Guarantor ❑$10,001-$100,000 ❑OVER$100,000 Other (oasasre) Comments: FPPC Form 700(200812009)Bch.C FPPC Toll-Free Helpline: 8661ASK-FPPC www fppc.ca,gov M-WORNIA o,Rm SCHEDULE D ° ' COMMISSION' Income — Gifts Name ► NAME OF SOURCE ► NAME OF SOURCE Y t... 3 WC , , C t-.,Q K ADQW L ^ ADDRESS BUSINESS ACTIVITY,IF AN OF SOURCE BUSINESS ACTIVITY,IF ANY,OF SOURCE �o—�^'• �gip-_ DATE(mm/ddlyy) VALUE 0 DESCRIPTION OF GIFT(S) DATE(mm/ddlyy) VALUE DESCRIPTION OF GIFT(S) C, s ► NAME OFSOURCE c� 0- NAME OF SOURCE r ADDRESS (6$-r (-,G (( e� ADDRESS BUSINESS ACTIVI ,IF ANY,OF SOURCE BUSINESS ACTIVITY,IF ANY,OF SOURCE DATE(nwdit ) VALUE DESCRIPTION OF GIFT@_ DATE(mm/ddyy) VALUE DESCRIPTION OF GIFTM __i_:J_ ® NAME OF SOURCE ►NAME OF SOURCE ADDRESS ADDRESS BUSINESS ACTIVITY,IF ANY,OF SOURCE BUSINESS ACTIVITY,IF ANY,OF SOURCE DATE(mMddyy) VALUE DESCRIPTION OF GIFT(S) DATE(mm/dd/yy) VALUE DESCRIPTION OF GIFT(S) S.— . s- $ Comments: FPPC Form 700(200812009)Sch.D FPPC Tbll-Fina Helpl(ne:8661ASK-FPPC wwwfppc.oa.gov Tbe ORANGE CoU!" s�day,Aug 30,2009:.1..Local Unsm urleau s 9. .of to ( - . j` Be. �• 4o�ciais Aug.A'downtOwn•resident told Hunigton board member hadni't11led the-reports on financial invest d By ANlpia:•agRR1s- filingwmanovereight andthathe.: Bone's 700 form shows..4i f lie V1sit®�S � THE ORANGE COUNTY-REGISTER e� the forms to be filed hasmorethan$lmillio�i�ofiim►esE-:. Steve t3ocge.presidentandCEQ early the following week. meats in the Hyatt. of the bureau HUNTINGWJ(tjEA-Gti;-Mi e than a But asofFriday,sixformswere "How.eanitnotbeintbebaA-of.;. J.D.Shafer with Hilton Vater- week after'the .czEy: 'glerted .missing those of Suzanne Beulae-• .his mind,preference OW b- -;. front Beach`Resort .. that its.toinisq�but i :was flYe..i:ma; who is with a catering.and ness to first go'to hi . Margie Bunten with Golden, months:lteiiifincisl`dil3.. .:_event planning compawy; Marco Gray said. West College closure dam; b�'t ie 1."APIeM who is associated vQith. Bone said bia intere4t iA the•' Cheryl Phelps.with Hyatt Re required forn*have.beet turned-•:-Shorebrea$Hotel downtow*Pat Hyatt was not a contli of:uiter.- gency Inter- in,officials said. - hers,of.the•Bella Terra shop-. est because he was iiot"A ot ing ' Shirley.Dettloff•with Amigos "Itis a con yto give anmdi, .pibg: .cexrter; •Maureen .•Sloan member of, the board;:V.ben de Ilolsa Chico vidual a t#mnto'comply*,act wiir Y• �ames,i6aiswitli6 Points Plaza;' ,asked about the initTiie2lce"of`his Il!►RK Mi4EiTiNf ;;' =.: Btett Ba rues:with Dultsst:u i>at iat riod of#sale, . ,; ofthe music position with the..bo ::l a re=~ .$texe:baeie is.presideiw • ht 0; ;.: ::F:-� Pe - 4 :. Bo theft xa n acii =� fan& and 1VGchael and 7'he'boarctis ari:;iatelli-.` of tli4 visitors tiureau. ^: .:: S : . ; sP �► iozaiino e f fir= 1 ketingacidY�s ors$ eau'scln x.:C. i eat . of* R k;er'; Properdes; .gent board-.:nd they c,":',make ; snne`s`Cate executive and preside3lt. ;: JS;bi�diipgi Fttcific City on . their own decisioins". couldbe fined:bythe ciiyg$1Q a day ptannirtg, �6�Vntown resident eGciast apdthese- Gray Ms"'lashed with .Bone with a'ma3dm:um of$100-for.not -PeTry,witty Shorebreak. P a rdsonGrayhadwrittenCity. icn`;centerin.CentralPArk. over a study thebureauco filing, Hotel minis- said I2omazi f'ortei^;`:ex-e u- Attorney Jennifer-McGrath on "4nc 'colieerried?No;"iViayor. sioii0".to.consider the economic ' tive director of the`state'Pair Po- Ron.McL'an with.kpn�boa7ii.R r; Aug.19 saying that Bone and-the' MA Boys said"about the bite fil impacts ofbuilding'a cultural een litical •Practices 'Commission, taurant and Pub bureau's 14 board members had ,,i4gs."The.folks._'m sure:*- M.do it tei.m-downtown's only park.The which oversees these forms The 1�srhn #sl- uithcfJahn failedtoturnindoci�memsknosaii orih „w 1lresigin-itiskindofag platas.�call.fora erfo art: coin siozi could;later .im ose' " P ng P soq Ex. Inn ai ii:� ites as'`700 forms. The reports dw' "°a mpwasstlirat:Tt is not a big deal theater andundergroundparking fines up to$S;OQO,Porter said. Jt. °giiddell`with Fli#tttington close financial 'investments 'and 'for mostpeo il4.but"for some peo- °stnictui a or the' center. that City Clerk Joan P`lynn said she Beath Charnber-of 6 e.rce, are a requfrealent-in the bureau's ple#is.Tlieydon't want tfleirger- could generate$4.5million,'a year' isn't obligated to send a,second} : Pat Rogers Vint :Bslfia` rra; contract with the city. sonal, financial-ury'estments:and and attract about 300,000.tour- notice.of late ling to tile.bureau Maureen 8loani:;Janies_viitti`5 . The-.forms are•often used to de-* information, out'there and:it-is ' ists a year. - ,untii Oct.t.McGrath'said the bu- Points Plan- `� 'cionfliets of inteiest wxR'h- their call.." Gray said the cultural center reau's delay couldbe considered a Nlichae8 6agnet with MalCar y .elected codals- such as City Gray has pointed out concerns. would.affect the quality Qf lifd.for breach of contract. ; .::.. Properties • ; Cdimei1.�mbers,planning coin- . thatBozie,1'flrmerpresidentofthe: downtown residents' I3o'. etiom, ®catp Tortence wttti lad missioriers,the city treasurer.arici F:obert112ayer..Co .,whichbuilt has.been taken on these pTatis;:.'. ;:eANrwCT_sKt_w�ttT • Music the city attorney. the�ctty's'I>iltoa and Hyatt hotels, which were filed with:the.bureau: `949;.55a`29 Bone said Aug.21 that the late a conflict o>~'iateresi;.• one and board.'.members aburrliloc.iii*ei.tiici might SIR �Q►d STE , 1ffRC��1�t�E,C.Ot[F Friday,August 28, 2009 said Steve Bone,the Huntington Beach Marketing and Visitors Bureau's CEO and Only 5 of tourism president . bureau's 15 late Downtown resident Richardson Gray had written City Attorney Jennifer McGrath on Aug. 19 saying that Bone and the bureau's forms turned in so 14 board members had failed to turn in documents known as 700 forms. The reports far disclose financial investments and are a requirement in the bureau's contract with the city. More than a week after The forms are often used to determine conflicts of interest with elected officials Huntington Beach officials such as City Council members, Planning were alerted about late Commissioners, the city treasurer and city financial disclosure forms, attorney. Bone said Aug.21 that the late filing was an only some have been turned oversight and he expected the forms to be in. filed early this week. However, as of today, the only forms that had been turned in were from Bone and board members Kevin Patel The Orange County Register with Howard Johnson Express Inn and Suites, Cheryl Phelps with the Hyatt,J.D. Shafer with HUNTINGTON BEACH --More then a week the Hilton, and former mayor and Amigos de after the city was alerted that its tourism Bolsa Chica representative Shirley Dettloff. bureau was five months late in filing financial disclosure-documents, only five of the 15 "I'm retired, so mine is kind of a simple required forms have been turn in, officials form,"said Dettloff who turned in her said. documents on Monday. "Some of these people are very much in business so they are "It is a courtesy to give an individual a time going to take a little bit longer. I am going to to comply,so we are in that period of time," assume that every person on the board will Advertisement ::ti• :v' r\ ;• 4::i:Y 4 Y'YYYYYIIY YYI, P� .:iei�cl: •r�t�rt ..; ri�a�r�ai� http://www.ocregister.com/articles/board-city-bone-2544817-bureau-forms 8/28/2000 vliiy J W wu115111 oureau s io late corms turned in so tar I board, city, bone, bureau, corms... Yage 2. oT J HSTT?!f a pp�sD�Y EE aci�p!!st�rcaa�ti have it by (the end of Friday)." conflict of interest because he was not a voting member of the board. When asked The city is still waiting for forms from board about the influence of his position with the members that include Dean Torrence, part of board he responded, "The board is an the music legend Jan & Dean, and Michael intelligent board and they can make their Gagnet with Makar Properties, which is own decisions." building Pacific City on Pacific Coast Highway and the senior center in Central Park. Also Gray has clashed with Bone over a study the on the board are Margie Bunten with Golden bureau commissioned to consider the West College and Marco Perry with ecgnomic impacts of building a cultural Shorebreak Hotel. center on downtown's only park. The plans call for a performing art theater and "Am I concerned? No," Mayor Keith Bohr said underground parking structure for the about the late filings. "The folks I'm sure will center that could generate$4.5 million a do it or they will resign—it is kind of as year and attract about 300,000 tourists a simple as that. It is not a big deal for most year. people but for some people it is. They don't want their personal, financial investments Gray said the cultural center would affect and information out there and it is their call." the quality of life for downtown residents. No action has been taken on these plans, which Gray has pointed out concerns that Bone, were filed with the bureau. 'former president of the Robert Mayer Corp. that built the Hilton and Hyatt mega-hotels, Bone and board members could be fined by might have a conflict of interest.This the city$10 a day with a maximum of$100 morning, Bone turned in his 700 form, which for not filing, said Roman Porter, executive shows he has more then $1 million of director of the state Fair Political Practices investments in the Hyatt. Commission,which oversees these forms. The commission could later impose fines up "How can it not be in the back of his mind to$5,000, Porter said. preference for the-business to first'go to the Hyatt?" Gray said. "It is possible that the City Clerk Joan Flynn said she isn't obligated Hyatt is struggling and ... he may be trying to send a second notice of late filing to the to save his investment for all we know." bureau until Oct. 1. Bone said his interest in the Hyatt was not a McGrath said the bureau's delay could be Advertisement ma {�i'Y:'v2. ':'.•'.S•.\}}4.++.:vny :v,.k�v:.>•h>•n:it:�:k';`i t•}`,:i::.?i�:: 1,+••• ....... ?'.• t••Sti :A RMQIRNII"M11 0. http://www.ocregister.conVarticles/board-city-bone-2544817-bureau-forms 8/28/2009 vaaaJ .� va wua a.>au vua�uu o 1✓ tuw iV1u10 Luin%,u ni JV im I uuaiu, %.,uy, uvin, VuLv au, itnino... 1 ap, J VI ✓ TE d44'`4�t 1F�OG'iG09EV considered a breach of contract. Contact the writer: aburris@ocregister.com or 949-553-2905 Advertisement Wi .. .. Aar. http://Www.ocregister.com/articles/board-city-bone-25-44817-bureau-forms 8/28/2009 1Ac6'°CHURSDAY;Al,GtW27,20ft .' HUN1nNGTCNOFACHINDEPENDENT : WW. W..HgNDEPEN S. . CAPES By FRUNILTaARMJ • at6etnpts to contact the bureau;buf ieau," IGm Kramer, -association br)tneybames@latiinescM. : -dirt not�•w' �ww until`re-: spokesrtian,said in an.e=ma7.. Residents' reseai!hing' e:Downr. bendg_As'of late Wedisesday�`four T'he associations taeen:loolaiiig town Specific dads pdssible�,cultuiat: hoard-aiembcrs had:dompleted the into the issue, along_with resident center .ungovewd foriti.: RioF=&on Gray.GMysOdliediscov Beach ii Mai grind $ $u- . •Bureau President and Ord&ech-: ered no au �one from the bureau had up- re 's ahhostiv�•moxttfi dray tiye Steve done:.said'the delay was dated their.forms in early ruly,vvlien conformcing with the c' s Conflict�f '` finely nnintentibina . "Na w Brat it's. I t Va3•tFymg to obtain.a.eopyof a -Interest Code. tm4m:,,calied.to.our attehtion,werre all Amft1 study..r a,posiNe :cuttural the•bure Ws 14 board:: gonogto cogipl� Ewne said, centet in T dangle Park ' and president.are :required'by'the The .was brought up .by ` .fray said he wanted see tlis bu- . dty's Coa9ict of IzateresE''MO to .rrtMsideats and the Hgnti}i�ton•Beach reads foams to cltedc ifO uehad-any c omplete a l?orm 70t1 Statemdn of 'Dewntor�ii Residents Assn sigtuflcant Jnaucial interests.iri the Ecanomic.Interest•idd-tle it wlth the "-The ,gluntington, Beach.:Down hotels - soineoM' .::Gray:claimed City C11erk.�The himii4 ate to disclose t Ressdeats'Assn j'.is concerned .: waxildlie a Eonfliet ofiritezest any financial'interest •and. @.die .t t.��nancial disdo-sure�"€ornos a ., hqui®-said-f f narica*ol interesf mi April 1.The•codd is�a ii�ased"oti. Hatt )een.sti #led Adspt'te.xtutner= the eii I#esort c,Spa.in:Tiyatt`.ileg cy other dry officaals by t$ie side: r re .�om$ie City(�e�s of- dovvnta�vti Eitintin�toii$ :doesrit City officials said bw,*d�sew. five tri Sie1Vla rag and yisitox's Bu- :create'a:coniiict;of interest fo lei Local 2 Tuesday,Aug. 25, 2009 ORANGE COUNTY Toun 5 T'E V E B O,N E.R R;E S I D E,N:T, � L nYb �".;:. C E°o. o:.F H U is"f? firer mayorlirle ' N TG TON l7ettiot'f, C"he'ryt Phiel*: ureau late .!N,B E A C H tt lta- x . MA R K t T I.IV`G' $lt ' ih' A�Nb YISI > .o d \ l' s. TORS. BUREAU i for.r fi li� an criricisai froiii':tgiwhtp, a » t it }. . g R.khardsop:.pay wl.—to f e in Alr city sa3=ing Yie's concern ` .,.. • �uf1t1I1 Ori anel•sa s � riaticial:investinenttx,;13 `e:�c9";bra "•• ��`: : p y ofthe.RobertMayer:. fd} .tliatiilltitlt,: e,J, delay..is oversight, but one Emtoe..and :l tya�tt .. " • � � holds some finanoi��• reSYdent clalrrls.corieern "Itreetratiiatit.arduidbe.hard•Bo'repr >: over-CEO'.s inveotfYiehts. sent the hotels on the.(] when hd.has one big•fish he,:is,still signif; By.ANNIE BURRIs icano*Z1vedwitN1 Grays aid.$onesaid THE ORANGE COUNTY REGISTER itiswell known that heIs still connected'to' the Hyatt but.his.-not a conflict of interest. HUNTINGTON .BEACH •The city's tourism The city olgrk' -office bad Contacted the bureau is almost five months late in filing bureau •three •tree-in.April about- the financial disclosure forms that•have been forme;:,Ast:tit t'` lerk'•ibii�•.lvugar rlty" regdestedbytfie•chythreetimsine6the said.Bi�ie nl1'leacie s'>esponded es ttes- �. April deadline,officials said. tione-abdu>C wtiethei"the ageuty;;vim;sir The head of the Huntington Beach Mar- empt i3etiae it its•a P_ ctalgy t kating and Visitors Bureau:and 14 board did riot fallow't it t mere are required by a contract with: boardIei adD ''the city to file documents known as tn:Fbr : reau's viceilyeidnt 700 that disclose financial investments. Bone and Wartli by the city$10 s't .yaitk. 'izriaintifu.of-' These totzns are afteri used to determine $100 for not filing,said Roman 1?orteuy:ex- . conflict$ of interest with'elected officials ecutire director of the state Flair Political ` Such.as city.council members, planning i cor�miesiopers,the cityy trem-w-er and city Practices Commission, which oversees attorney these.forms. The commisdon could later ve Ste •Bone,president and CEO of the impose.fines up to$5;Op0,Porter eMcL bur ax;said the delay wps an oversight. j City Attorney Jennifer-Mb-Grath said O was one of those' the bureaus.delay could,be.coaddered a tWnga that'vas a slip in breach:of contrast.- Some City►•Couuicil' .the cracks;" said Bone, members said that-as long GIs the bureau who lzecauuie bureau . `. complies quickly,they are-not toner& rief kn Septem}ier.200$, i Gra3r twently clashed with Bone over a • � . "It -�wasr% intentional.'I.. •stud►thebureaucomm)sslpnedto.eQnsld- ' We will all-cdhipl r ! er the econon ie•impacts oAnWding.a cul- tural center on downtown's only park the �Che,Bureau is a prl^ i pbj?s call for a'performing•arts theaternonpr9fiV�a i:.whd and underground parking structure for + the center that, per,year, could geuexate . naming the:. city Surf sN •a year and attract' about. Cltyl:T.SAA andreceives 'I i 10 ercent.of a hotel ter'' >! sK�'tourists. Gray said the center . Of p• to wofild-affect the quality of•lire for S to .market :the city. I town residents.No action.has beenUkeur Board ineuniers include . on these plena. 8. ' 'sig0e% t -'Id ommuYliit! plsyef s-.=6 as Mao, , Aftr Keith Bohr and Coon ilmari I)oi� Zbrre e� part of the a Hanson said the city hn'thide'efforts in ! a the past to have fewer boards and commis-. music Jan &'`' 1 sions fill out these forms because it has bin- p '' shael - i dered people from volunteerlhg. ' �f1 net,w��i+ at•Proper. ®11: wliishs;iiuildfng ' •' � CONTACT THE WRITE1tt'949.558.2905 of Pacific;G•'ity.•fin.Pacific•. : s aburrls@orregister.com � ' i w�vE ®�,yt'�:'•• seni>6r:�enter in•Ce3ltral ••• . IRE ire 35FT Monday, August 24, 2009 These forms are often used to determine conflicts of interest with elected officials Tourism bureau 5 such as City Council members, Planning Commissioners,the city treasurer and city months late on attorney. Steve Bone, president and CEO of the bureau disclosure forms , said the lateness in filing was an oversight. "It was one of those things that was a slip in the cracks,"said Bone who became the Huntington Beach bureau's chief last September. "It wasn't Marketing and Visitors intentional. We will all comply." Bureau was reminded 3 The bureau is a private, nonprofit group that was instrumental in nicknaming the city times by clerk's office about Surf City U.S.A. and receives 10 percent of forms due April 1 . a hotel tax to market the city. Board members include significant community players such as Dean Torrence, part of the By ANNIE BURRIS music legend Jan & Dean, and Michael Gagnet with Makar Properties, which is The Orange County Register building Pacific City on Pacific Coast Highway and the senior center in Central Park.Also HUNTINGTON BEACH—The city's tourism on the board is former mayor Shirley bureau is almost five months late in filing Dettloff, Cheryl Phelps with the Hyatt, Margie financial disclosure forms that have been Bunten with Golden West College and J.D. requested by the city three times since the Shafer with the Hilton. April deadline, officials said. The late forms have drawn criticism from The Huntington Beach Marketing and downtown resident Richardson Gray, who Visitors Bureau's presldent/CE0 and 14 wrote a letter to the city saying he's board members are required by a contract concerned about Bone's financial with the city to file documents known as 700 investments. Bone was president of the forms that disclose financial Investments. Robert Mayer Corp.that built the Hilton and Adv iUmment Kim 30 Day Trial o $ 95 Toth GYMI Print Powered By ��or� n� amlloe" httw//www mrPvicter n�m/artirlP�/nifv-hnrPan-fnrmc-�.5�95Fh-hnnP-h�arrl RIBA./9IN19 TRem'r IR OM- Hyatt mega-hotels and still holds some Some City Council members said as long as financial interest in the Hyatt. the bureau complies quickly, they are not concerned. "It seems that it would be hard to represent the hotels on the (downtown) group ... when "I'm not losing any sleep that they filed it he has one big fish he is still significantly late," said Councilman Don Hansen. involved with," Gray said. Gray recently clashed with Bone over a study Bone said it is well known that he is still the bureau commissioned to consider the connected to the Hyatt but it is not a conflict economic impacts of building a cultural of interest. center on downtown's only park . The plans call for a performing art theater and The City Clerk's office had contacted the underground parking structure for the bureau three times in April about the forms, center that could generate$4.5 million a Assistant City Clerk Robin Lugar said. year and attract about 300,000 tourists a year. Bureau leaders responded with questions about whether the agency was exempt Gray said the center would affect the quality because it is a private company but did not of life for downtown residents. follow through with requiring the board to file, said Donna Muigrew, the bureau's vice No action has been taken on these plans, president of marketing. which were filed with the bureau. Bone and board members could be fined by Mayor Keith Bohr and Hansen said that the the city$10 a day with a maximum of$100 city has made efforts in the past to have for not filing, said Roman Porter, executive fewer boards and commissions fill out these director of the state Fair Political Practices forms because It has hindered people from Commission, which over sees these forms . volunteering. The commission could later Impose fines up to$5,000,.Porker said. "I do not think they are all that Important for non-elected officlals," Bohr said. "For some It City Attorney Jennifer McGrath said the is just too much private information for them bureau's delay could be considered a breach to want the public to be able to access and of contract. therefore they will choose not to serve on board or commission." AdveMsement T�y (_�al I- I I-ol-i? for thisspocia I f-ffe-jr. rim� � G3mfo ! Print Powered By ,Form >roarnigg httn•ffwww nnrPai0ex R/17A./?nOQ s I . Tug E as arm Hansen said requiring the board of a private entity to file the forms "seems like over- reaching." Contact the writer: aburris@ocregister.com or 949-553-2905 Advertisement %IuickLawn all sealsGns of the eW icy u� Print Powered By tmarnloq- httn-//www nerPoicter R/?A/?,009 I o CITY OF HUNTINGTON i Z PUBM NOTICE o ' PUBLIC HEARING FOR THENOTEL/MOTEL , VEMENTDISTRItTR EWAL I Z, NOTICE IS HEREBY GIVEN THATe i y ,ount, will,hold itslb aG Hearing on the 2009 2010 renewal of the Huntington Beach Hote Business Improvement District at its meeting scheduled on.September at 6:00 PM soon hereafter at the Huntin ton Be iv c. A am tee,Couna. am .ers asreq re y e ar ng an Improvemen ea a approved by City Council'I Res No 2009-46 as re-printed below,: RESOLUTION.NO.2009.46 A RESOLUTION OF THE CITY COUNCIL OF THE,CITY OF HUNTINGTON BEACH DECLARING THE CIT.Y'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2009-2010 WITHIN THE HUNTINGTON BEACH'HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature) in adopting the Parking and Business . Improvement Area Law of 1989 (Streets and Highways Code.§36500 et seq.) found that cities are authorized to levy assessments on, businesses in order to promote economic revitalization and tourism,create jobs,attrect new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy Assessments on businesses which benefit from those improvements and activities;and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence prbceedings' under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business'benefit area within'the City 'of Huntington Beach and to levy a special assessment to promote tourism and tourist related events;and The City_Council formed a business Improvement.area, known as the Huntington Beach Hotef/Motel Business improvement Distract (the "Dis- tract"); by the.passage of Ordinance No. 3569 on August.19, 2002. The . time has come to continue the existence of the District forAl9cal,year 2009.20.10 by levying assessments on those,businesses,that benefit from the activities;and The District's Advisory Board has preppared end.filed with the City Clerk . F' an "Annual'Report/Operating Budget 2008.2009 Fiscal Year,to Date.and j �— "P.roposed Budget for Fiscal Year 2009-2010"{collectively,"Annual Report")au , ® and NOW, THEREFORE, BE IT RESOLVED that the.City Council of the City.0f Z Huntin�{on Beach:does hereby resolve as follows: SECTION 1•, The City Council hereby appp'roves'the Annual Report filed by the Advisory Board in the Cityy Clerk's off16e attached hereto.as Exhibit A.'ande Incorporated herein by this..reference,.*hioh Includes a proposed budget for Fiscal Year 2009.201,0 and a description of the improvements and a41101:1610 be provided for piscol Year 2D0969010: . X SECTION'2.To levy and collect assessments-viithin the'D.istrict area for U Fiscal Year.2009-2% in the amount of 1% od'hotel.and metal o4orni room stays in hotels and motels listed In Exhlbilt B attached.herbto add . Jncorppo�rated herein by this reference.. S94nON 3:The type or types of Improvements end:activities•proposed to be funded by the levy of assessments on businesses:within the buslnesi Improvement area are 'specified In Exhibit.A, attached hereto and I.corporated herein.by.this reference. i a .e e. be ore.th'e Cfty'Ooun 1•on September 1, 9, at 6:00 p.m., pr:as soon thereafter as this matt may be heard,in.the Council Chambers of the City.Hall,20DO Main$tree Huntington .Beach,..,California,, at which.time the,Council•.wIB'hear al interested persons.fot of :against Levying of:.the assessment,.and th furnlshing:of specified,tyPPas of Improvements or activitles. Piotests'ms be made orally or (n writing;'but, if.written, shall be filed with the-City Clerk at or before the time fixed for the hearing end contain•sufficient documentation to verify. business-owQership and validate the panic gar protest Any protest pertaining to the regularity or•Sufficleney.of procoedings shall be in writing add shaqll clear#y set forth:the Irregularity or-defect to which the objection Is made The•City CoUDeil'may waive•arty irregularRy in:the form or coqtent of.ad rrrltt'eh protest;end at the public hearing, ma eorr8ct minor defects•In e•prl�deding's A vfrkteh protest may.be withdiawn•in writing.`at ady 0 a be`fdre.the rein kAn'of,floe public.hearing set forth above. If wrlften yrotests':srp recelve4'by•rite owner's of businesses.withid'the:District,.which-will pay 50% or'Wre- the total assessments'to-to levleo, do-further.pproceedjn$s'to levy:th Proposed assessment shall.be.takeo for a.perlbd•Of one',year••frotp':, a data•bf.thd finding of.e major"-protest•by.the City Council:IJ the major) retest is•1only against•the.furnishing of a' sfrepifled.type;or types-6 f Inpio>fements-or activityy within tha.DistHc. tnogq types.f•,hnpr0 a o'r activities elfin life ROM rioted. ere Y row ad to.pFov e•noice of Me '• bud liafuing bytausing.this�re4ofiftio 'of•' elation tgbe published once . In 4 t fttippr of gederat dreulattbn;of leas#seven days'•bot e:ttie•pulb heeaatinngg: :. , .:.,. . •SECTION 6. Further Jlifor.' on-regard) ' the•,piopoSed busitjs� Improvement dlptridt'may be,oAtahnid i th�,f u on Begcfi My- alb --.- OW Main-Streit,•Hundtgton Beach, can a:92 "telephonbY,(7T4) 4 *5542;or'from.the Huntirigtun Beach C6139eegce'an�y�g�oYs'Bureau; 301- iln'S#rget,Still 248 Hu on Beach 92648`p14)869 3492: o I$CTIQN 7:fie Cterk'aha(1 olaR d oa ¢te.coo bf thfs'resotPtloh f ttaf401:1 by A st-161ass mail to each pnshiaess'AwdBt qt thGs area aritht :M seven dayys after e.Councll'a a'doOtion ofthisrosolutkn. f IIII.- ON$,:T.bb resolution shall,tiki gaffed t(nma99ietel •upon.adoptlon: ' PASSED'AND ADOPTED g,the Qit1f•.•CRunfl-of As�r:f Hulithill ). i Bdaco at a regular rtieeting thereof bel ,od the 1 th.day of Au�ust 2009 ' ! the asttilmated cost•of p''r��oviding the�mprovekMts and aetivit 6 for Fiscal h Year 2009�29101s$71B4ODQ Copley f the•exhlbits refierelabed abaye:are'�alvaflilble tn'the ofAcA'of life y'.•^- City Clark'of upgri re quest by'calling•,Sinidp0 Sltfman ProJact Mshe ger, j7f�))87.5aitt6 or.,through fine',ity's.ufetisRe:a$:.;6tFP`✓/wwxcasPrfcltyhbj or Aovernmen/Agenda.' p BltshtiitHun#tngton Beeahindspendent Soptetn er 3,'2009 085-784 Victor,General Manager 777 Motor Inn General Manager Beach Inn Ken Patel, General Manager Best Western Huntington Ted Chen, General Manager Best Western Regency Mike Azad,General Manager Comfort Stephanie T.,General Manager Extended Stay J.D. Shafer Hilton General Manager Hotel Europa Mr.King Sun,General Manager Hotel Huntington Kevin Patel Howard Johnson General Manager Huntington Suites Lisa Phi,General Manager Huntington Surf Cheryl Phelps Hyatt Mr.Travin Patel,General Manager Ocean View Mr.Darahan Shah,General Manager Pacific View Marco Perry Shorebreak Mr.Sam Patel,General Manager Starlight _ Mr.Jitendra Barot,General Manager Surf`n Sands HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT MEMBERS c 20004010 777 Motor Inn 116240 Fladfle Coast H Nunn n Beach CA 92649 714-846-5561 Beach Inn Motel 18112 aoh Blvd. I H n Beady CA 92648 714-841-6606 Best Western Huntin n Beach Inn 800 PKMc Coast hway Huntington Beach CA 92648 714-536-7500 Best Wester R Inn 19360 Bleach Blvd. Huntington.Bead CA 92648 714-962-4244 Comfort Suites 16301 ch ton Beach CA 92647 714-841-1812 Extended Stay America-Hunts n-Beach 5050 S lab torr Beach CA 92647 714-799-4887 Hilton Waterfront Beach Resort 21100 c Coast Hi Huntin n Beach CA 92648 714-845-8000 Hotel Europa 7561 r Avenue#46 Hunts n Beach A 92647 714-895-5860 Hotel Huntin n Beach 7667 r Avenue Hued ton Beach CA 92647 714-891-0123 Howard Johnson guress Inn&Suites 17251 Bleach Blvd. Huntington Beach CA 92647 714-375-0250 NEW iffiffiffimew Huntin n Suites. 727 Yo wn Avenue Huntington Beach CA 92648 714-969-0450 Huntin n Surf Inn 1720 Pacific Coast HI h I Huntington Beach ICA 192648 714-536-2444 Hyatt Reg=Hg=Beach Resort and Spa 121500 ftc1fic Coast Highway Huntington Beach CA 92648 714-698-1234 =Vlewl 16196 P cific Coast Hi hwa Hunti n Beach CA 92649 714-536-8962 CD and Suttee 16220 P cific Coast Hi Hunti n Beach CA 92649 562-592-4959l Hunti n Beach 120042 B ach Blvd. Ste.201 lHuntinaton Beach CA 92648 714-861-4470 � o Stan ht Inn 18382 ch Blvd. Huntington Beach CA 92648 714-848-8422 c _ o Surf'n Sands Motel 1102 Paafic Coast Highway Huntington Beach CA 92648 714-536-2543 ON RICHARDSON GRAY 415 Townsquare Lane #208 Huntington Beach, CA 92648 714-348-1928 richardson.gray@yahoo.com August 19, 2009 HAND DELIVERED Jennifer McGrath City Attorney City of Huntington Beach City Hall Fourth Floor 2000 Main Street Huntington Beach, CA 92648 Ike: Steve Bone, President and CEO, and all Members of the Board of Directors Huntington Beach Marketing and Visitors Bureau Form 700 Statements of Economic Interest,To Be Filed with the City Clerk Dear Jennifer: From the attached three pages in the Huntington Beach Marketing and Visitors Bureau's (Bureau) contract with the City, dated September 18, 2006 and expiring October 1, 2011 (and two pages in the accompanying Request for City Council Action) (Contract), you can see that Steve Bone, as President of the Bureau, and all Members of the Bureau's Board of Directors (Board Members), each are required annually to file a Form 700 Statement of Economic Interests (Form 700s)with the City Clerk. Per the enclosed February 19, 2008 biannual City Council review and action, the application of the City Conflict of Interest Code to the Bureau was reconfirmed, including setting out the due date for the fling of Form 700s as April fist each year. From this information, you also can see that Steve Bone and the Board Members for 2009 are still required to file Form 700s with the City Clerk. Finally, I have attached a copy of Section 2.I00.065 of the City Municipal Code,which states in part that "[a]ny such person who fails to file a Statement of Economic Interests as provided in this section shall automatically vacate the office." As of my personal visit yesterday afternoon to the City Clerk's office, the City Clerk's staff informed me that they have been attempting to obtain Steve Bone's and the Board Members' 2009 Form 700s for the last few months, with no success to date. In my opinion, Steve Bone's and the Board Members' refusals, for nearly five months beyond their due date,to provide the City Clerk with their 2009 Form 700s,are a flagrant disregard of their 1 codified ethical and legal obligations to the City, and its residents, property owners, taxpayers, and voters. Please let me know as soon as possible when I can obtain copies of Steve Bone's and the Boards Members' 2009 Form 700s. This information is crucially important to me for a number of reasons. 1. As I understand it, Steve Bone and the Board Members are some of the leading proponents, if not the absolute foremost proponents, of the cultural center proposed for Triangle Park (Proposed Center) in the June 12, 2009 draft of the Downtown Specific Plan (June DTSP) and its accompanying Draft Environmental Report of July 20, 2009 (Draft EIR). 2. 1 believe that Mr. Bone led the developments of both the Hilton Hotel (Hilton) and the Hyatt Hotel (Hyatt), located on Pacific Coast Highway near downtown Huntington Beach, 3. Should Steve Bone continue to hold a financial stake in either the Hilton or Hyatt or both, in my opinion,this financial stake would create a substantive conflict of interest for Steve Bone in championing the Proposed Center. This conflict would arise from Steve Bone's compensation from the Bureau, provided in large part through City taxpayer dollars, and the direct benefit he would receive in the increased value and increased revenues of the Hilton or the Hyatt or both, expected to be derived from the increased occupancy at downtown hotels flowing from the Proposed Center as a new major tourist attraction. From the Contract, you can see that the Bureau, and the Huntington Beach Hotel/Motel Business Improvement District that the Bureau administers, together receive approximately twenty percent(20%) of the City's room taxes, a total amount estimated to be$1,160,000 for fiscal year 2006-2007. 4. If Steve Bone does have a conflict such as the one described above, this conflict is even more pronounced due to the widespread opposition to the Proposed Center at Triangle Park,from downtown residents, property owners, taxpayers,and voters. To date,nearly 5,000 Huntington Beach residents have signed a petition opposing the location of the Proposed Center at Triangle Park. The vast majority of these residents live downtown. 5. If Steve Bone does have a conflict similar to the one described above,this conflict would be greatly exacerbated by the massive transfer of wealth, for which the construction of the Proposed Center at Triangle Park would provide the catalyst. I estimate that the loss in property values for residences in the north end of downtown,within a several block radius of Triangle Park,would reach at least tens of millions of dollars in total, if the Proposed Center were built at Triangle Park. Directly mirroring this loss of residential values,the coastal hotels near downtown,including the Hilton and Hyatt, should have increases 2 in values also reaching the tens of million dollars in total, if the Proposed Center is built, caused by their improved revenues and occupancy rates flowing from the Proposed Center. 6. On account of this potential conflict of interest for Steve Bone, and possibly comparable conflicts for other Board Members, Steve Bone's and the Board Members' 2009 Form 700s should be made public at least one month before the Planning Commission's vote on the June DT'SP and Draft EIR, currently scheduled for September 22, 2009. To repeat myself,please let me know as soon as possible when I can obtain copies of Steve Bone's and the Board Members' 2009 Form 700s. Thank you for your prompt attention to this important matter. Sincerely yours, Richardson Gray cc: Joan Flynn, City Clerk (Hand Delivered) 3 GRANT AGREEMENT BETWEEN THE CITY OF HUNTINGTON BEACH AND THE HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU FOR PUBLIC; RELATIONS SERVICES THIS AGREEMENT is made and entered into by and between the CITY OF HUNTINGTON BEACH, a municipal corporation of the State of California, hereinafter referred to as "CITY," and the HUNTINGTON BEACH CONFERENCE AND VISITORS BUREAU, a California non-profit corporation, hereinafter referred to as "GRANTEE." WHEREAS, CITY desires to grant funds to GRANTEE to perform promotional services, and provide a conference and visitors bureau in the City of Huntington Beach; and GRANTEE has agreed to accept such funds and to perform such services; NOW, THEREFORE, it is agreed by CITY and GRANTEE as follows: 1. GRANT OF FUNDS CITY hereby grants to GRANTEE a sum equivalent to ten percent (10%) of CITY'S Transient Occupancy Tax (TOT) collections each month, payable monthly, following collection of same. 2. PUBLIC PURPOSES LIMITATION/DURATION OF AGREEMENT All funds granted herein shall be used only for the promotion of the City of Huntington Beach, to attract visitors and convention business, to provide information to persons interested in doing business in the community, to represent CITY on related regional activities such as the Film Commission, to operate a conference and visitors bureau to benefit CITY, and to perform all services as set forth in the Scope of Services attached hereto as Exhibit "A" and incorporated by this reference as though fully set forth herein. 06-333/4145 1 In addition to the tasks identified in the Scope of Services (Exhibit A), GRANTEh, shall perform the following tasks: • Attend the City Council's Downtown Economic Development Committee meetings. • Conduct status meetings with CITY'S Director of Economic Development no less than four (4) times per year as mutually agreed upon between the Director Economic Development and the President of GRANTEE. • Provide monthly written status reports to CITY'S Director of Economic Development. • Until no longer required by CITY'S Conflict of Interest Code, the Board and President shall annually complete Form 700 Statement of Economic Interest, and file the completed form with the City Clerk. 3. TERM; ANNUAL EXTENSION• TERMINATION This Agreement shall commence on October 1, 2006. The initial term of this Agreement is five (5) years. Commencing October 1, 2011, and on the 1st of October of each succeeding year thereafter,this Agreement shall be annually extended for a new one (1) year term. All work required hereunder shall be performed in a good and workmanlike manner. Either party may terminate this Agreement at any time without cause, upon one (1) year prior written notice to the other party. In the event of termination, all finished and unfinished documents, exhibits, reports, and evidence shall, at the option of CITY, become its property and shall be promptly delivered to it by GRANTEE. CITY reserves the right to terminate this Agreement for cause upon thirty (30) days written notice to GRANTEE, in the event the City Council determines, based upon substantial evidence, that 06-333/4145 2 17. ENTIRETY The foregoing sets forth the entire Agreement between the parties. IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed by and through their authorized officers 200(.0 _. HUNTINGTON BEACH CONFERENCE CITY OF HUNTINGTON BEACH, A AND VISITORS BUREAU, a California municipal corporation of the State of corporation: California By: C �r C - Mayor print name ITS: (circle one)Chairm residen Vice President AND City Clerk By: ( �A APPROVED AS TO FORM: uy, ( Ply-A F5 print name - ITS: (circle one) Secretary/ ief Financial 1. ffic e sst.Secretary-Treasurer Ci y Attorney !L �` 0l9 ITIATED AND APPROVED: REVIEWED AND APPROVED: �~ 6--q� Director of Economic Dev'64ment ty Administrator 06-333/4145 9 72, L721, P F P n Council/Agency Meeting Held: �S ZEP-7 PH 5- 29 IL 0; Deferred/Continued to: 9"Approved LJ Conditionally Approved Ll DeOdd`( �u7`City Clerk's Signat6r6 Council Meeting Date: 9/18/2006 Department ID Number: ED 06-38 1 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: HONORABLE MAYOR CITY CWNCIL MEMBERS SUBMITTED BY: PENK-O-ePE�-LCB�'R-ET�H-OGiR6A'F-T-, PA, CITY ADMINISTRATOR PREPARED BY: STANLEY SMALEWITZ, DIRECTOR OF ECONOMIC DEVELOPMENT SUBJECT: Approve Five Year Grant Agreement Between the City of Huntington Beach and the Huntington Beach Conference and Visitors Bureau Beginning October 1, 2006 Statement of issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s) Statement of Issue: On May 15, 2006 the City Council approved a five (5) year grant agreement with the Huntington Beach Conference and Visitors Bureau with funding set at ten percent (10%) of the Transient Occupancy Tax (TOT) collections each month beginning October 1, 2006. Funding Source: Funding for the Grant Agreement is included in the proposed budget for fiscal year 2006-07, Account No. 10080101.74020 Recommended Action: Motion to: Approve and authorize execution by the Mayor and City Clerk of the attached five year Grant Agreement between the City of Huntington Beach and the Huntington Beach Conference and Visitors Bureau for 10% of the TOT revenues, beginning October 1, 2006. Alternative Action(s): Do not approve the Grant Agreement and direct staff accordingly. Analysis: The Huntington Beach Conference and Visitors Bureau (HBCVB) was formed in November 1989 to represent the community in the solicitation of leisure travelers, tour groups and conferences. Over the years, the HBCVB has developed annual Huntington Beach Visitors Guides, meeting planners' kits, multi-lingual brochures, a website, and numerous other marketing materials to further the goals of the City relating to conferences and tourism. During the current 2005-06 fiscal year, the Bureau was able to complete the following: • Development of four specialty press kits for birders/naturalists, families, seniors and couples • Launch of the new filming venue website "www.fil mh unti ngton beach.com" • Marketing with Surfing America to host the '06 Junior World Games and '07 World Games Z�Ej—,5— REWEST FOR CITY COUNCIL ACTION (MEETING DATE: 9/18/2006 DEPARTMENT ID NUMBER: ED 06-38 • Printing a new Dining Guide in a marketing alliance with the H B Restaurant Association • A full-page co-op ad in the California Visitors Guide • A 76-page color Huntington Beach Visitors Guide with 150,000 copies distributed • The most comprehensive special events calendar at "www.surfcityevents.com" • Management of a comprehensive digital photo library of 1,000+ images • Operation of a weekday Visitor Center responding to more than 1,300 walk-in visitors; 1,500 telephone calls from out of town potential visitors; 900 requests from local residents; and 800 e-mail requests for information annually Through this five year Grant Agreement, the HBCVB anticipates that new funding will allow it to continue and expand the programs previously outlined as well as accomplish the following objectives: • Expanded operations of a new Pier Plaza Visitor Center • Completion of a local arts and community project for residents overnight visitors • Printing of Downtown Guide in an alliance with the Downtown Merchants Association The attached Grant Agreement requires either party to give (1) one year written notice to terminate said agreement without cause, and includes language that automatically extends the agreement in (1) one year increments each October subsequent to the completion of the initial (5)five year period. On August 5, 2002, at the request of the City's hotels and motels, the City formed a Hotel/Motel Business Improvement District (BID). Through this BID, an additional 1% levy is assessed on all overnight stays in Huntington Beach and given to the HBCVB. The 1% BID levy generates the same amount each year as this Grant Agreement for 10% of the TOT; and each will generate an estimated $580,000 for the fiscal year 2006-07, increasing each year as the local hotels also increase their business through better and coordinated marketing. The BID funds, coordinated with the monies provided by the City in the attached Grant Agreement, will allow the HBCVB to increase its advertising, marketing and public relations of Huntington Beach as a year-round, overnight destination. Environmental Status: Not Applicable Attachmenti's11: crijition 1. Five year Grant Agreement between the City of Huntington Beach and the HBCVB for Fiscal Years 2006/07-2010/11 -2. 9/1/2006 11:40 AM CC" �r REQUEST FOR CITY COUNCIL ACTION (MEETING DATE: 2/19/2008 DEPARTMENT ID NUMBER: AD 08-003 Analysis: State law requires the City Council, Planning Commission, City Treasurer, and City Attorney, among others, to file such Conflict of Interest Statements. The City Code acknowledges and broadens State law to also include those positions designated by the Council. Persons so designated are required to file a Statement upon assuming their position, an annual statement each April 1, and a Statement upon leaving their position. The Code requires such persons to disqualify themselves from participating in decisions or influencing decisions in which they have a conflict. The City's Conflict of Interest Code was most recently amended in 2005. Since-then, employee job titles and description's have been added, deleted, and changed making it necessary to update the Code. Designated em Looyees, boards, commissions, and committees are shown on "Exhibit B' ' _ e e-s u ion. Staff continues to review all employee positions for inclusion or removal from the list, and the City Attorney staff will be presenting ethics training sessions for all filers on an ongoing basis to ensure compliance with AB_1234. Council.policy requires the City Council, City departments, and all boards, commissions, and committees to formally review the City Code of Ethics annually, during the month of January. This Code is not intended to supersede or invalidate any statute,.ordinance, or civil service rule or regulation..A slight amendment to the Second Policy Section has been recommended to clarify the requirement of officials to comply'with "local and" state law. Strategic Plan Goal: C-2: "Provide quality public services with the highest professional standards to meet community expectations and needs, assuring that the City is sufficiently staffed and equipped overall." Environmental Status: NIA Attachwilplfs): 1. Resolution No.' grans-ng A Resolution of the City Council of the City of Huntington Beach, California Amending its Conflict of Interest Code. 2. City Code of Ethics. E9.2 -2• 2/7/2008 9:51 AM Resolution No. 2008-09 BOARDS, COMMISSIONS AND COMMITTEES City Council Convention and Visitors Bureau Design Review Board Planning Commission CONSULTANTS Consultants shall be included in the list of designated officials and employees and shall disclose interests subject to the following limitation: The City Administrator may determine in writing that a particular consultant, although a"designated position," is hired to perform a range of duties that is limited in scope and this is not required to fully comply with the disclosure requirements described in Section 5 above. Such written determination shall include a description of Consultant's duties and, based upon that description, a statement of the extent of disclosure requirements. The City Administrator's determination is a public record and shall be retained for public inspection in the same manner and location as this Conflict of Interest Code. 18736 3 E9 . 19 EXHIBIT B t t 6 February 19, 2008—Council/Agency Minutes— Page 10 of 14 gill (City Council) Approved the Amended Project Concept for the Orange County Transportation Authority (OCTA) Go Local Grant Program in Partnership with the'Cities of Stanton, Westminster, and Fountain Valley to Conduct a Needs Analysis and Transit Connection Study—Approved the amended Go Local, Step One Project Concept overview to conduct a needs analysis and transit connection study. Submitted by the Director of Public Works. Funding Source: OCTA has allocated up to $100,000 for each Orange County local agency to study alternatives. City participation funds are not required and not anticipated to be needed to complete the study effort. (City Council) Adopted Resolution No. 2008-08 Accepting $40,000 in Grant Funds from the Orange County Regional Integrated Waste Management Department for Recycling and Public Education Programs—Adopted Resolution No. 2008-08, 'A Resolution of the City Council of the City of Huntington Beach Accepting Funds From the Orange County Regional Recycling and Waste Diversion Grant Program." Submitted by the Director of Public Works. Funding Source: No funding is required for this action. Revenue of$40,000 for recycling and public education programs is anticipated. (City Council) Approved Project Plans and Specifications and Award Construction Contract in the Amount of$167,123.40 to Golden State Constructors, Inc. for the Construction of Curb Access Ramps at Various Locations, MSC-453 and Authorized the Mayor and City Clerk to Execute Contract in a Form Approved by the City Attorney— 1)Approved the project specifications; 2)Accepted the lowest responsive and responsible bid submitted by Golden State Constructors, Inc. in the amount of$167,123.40 for MSC 453; and, 3)Authorized the Mayor and City Clerk to execute a construction contract in a form approved by the City Attorney. Submitted by the Director of Public Works and the Director of Economic Development. Funding Source: Funds in the total amount of$180,000 have been budgeted for this project from Community Development Block Grant (CDBG), FY 2007108, Citywide ADA Ramps, Account No. 85782010.82300. The engineer's cost estimate for this project is $170,000. (City Council) Adopted Resolution No. 2008-09 Amending the Conflict of Interest Code Requiring Designated Employees and Members of City Boards, Commissions and Committees to File a Statement of Economic Interest; and, Reviewed and Approved the Amended City Code of Ethics— 1)Adopted Resolution No. 2008-09, "A Resolution of the City Council of the City of Huntington Beach Amending Its Conflict of Interest Code;"and 2) Reviewed and approved City Code of Ethics. Submitted by the City Attorney and the Deputy City Administrator. Funding Source: None. (City Council) Approved and Authorized the Mayor and City Clerk to Execute the Trust Agreement with California Public Retirement System (CaIPERS)to Provide Investment Services and Prefund Retiree Medical Benefits; Adopted Resolution No. 2008-11 Approving the Agreement with the California Employers Retiree Benefit Trust(CERBT) Program; and, Adopted Resolution No. 2008-12 Delegating the Authority to Request Disbursements From the CERBT— 1)Approved and authorized the Mayor and City Clerk to execute the California Employer's Retiree Benefit Trust Program (CERBT)Agreement and Election of the City of Huntington Beach to Prefund Other Post Employment Benefits Through CalPERS; 2)Adopted Resolution No. 2008-11, "A Resolution of the City Council of the City of Huntington Beach Approving Agreement With the California Employers Retiree Benefit Trust Program and Authorizing the Mayor to Sign Such An Agreement on Behalf of the City," 3) Adopted Resolution No. 2008-12, "A Resolution of the City Council of the City of Huntington 2.100.065 Statements of Economic Interests. Every person appointed to a board,commission, or committee designated by the City Council resolution adoptuig the City's Conflict of Interest code,shall file a Statement of Economic Interests with the City Clerk on forms provided by the City Clerk. Statements of Economic interests shall be filed upon taking office, annually no later than thirty(30) days after the date specified by law, and upon leaving office. Any such person who fails to file a Statement of Economic Interests as provided in this Section shall automatically vacate the office. (3391- 8/98) 2.100.070 Employment limitation. No person serving on any board or commission shall hold any full or part-time paid office or employment in the Huntington Beach personnel system while so serving,unless otherwise specified. (2896-&87) 2.100.080 Duration of terms. Members shall serve until their respective successors are appointed and qualified. The City Council shall have the power to fill any vacancies. Unless otherwise specified, terms of members of boards and commissions shall be four(4)years,staggered so that the majority of terms shall end in odd-numbered years following the election of four(4)council members and remainder of the terms shall end in odd-numbered years following the election of three(3)council members. (2896-W87) 2.100.085 Attendance. Any person appointed to any city board,commission,or committee shall automatically vacate the office upon a fifth(5th)unexcused absence during a calendar year or upon more than three(3)consecutive unexcused absences at any time during the term of office. Upon request of the absent member,each board,commission,or committee shall have the authority to determine whether an absence is excused. The appointing authority shall appoint a successor to fill the Vacancy. (3124-12/91, 3776-9/07) 2.100.090 Open meetings. All meetings of boards and commissions shall be open to the public unless subject to the closed session exceptions contained in the Ralph M.Brown Act(Government Code §54950). (2896-6/87) 2.100.100 Rules. Each board and commission may adopt such bylaws and rules as may be necessary or convenient for the conduct of its business,subject to approval of the City Council. (2896-6/87) 2.100.110 Applicability. This chapter shall apply to all boards and commissions,unless an ordinance enacted after the date of this section establishes different requirements. (3124-12/91,3323-5/96) Huntington Beach Municipal Code Chapter 2.100 Page 2 of 2 Council/Agency Meeting Held: Deferred/Continued to: Ap rov d ❑ nditionally A proved ❑ Denied ity rk's S nature Council Meeting Date: 8/17/2009 Department ID Number: ED 09-42 CITY OF HUNTINGTON BEACH REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: HONORABLE MAYOR AND CITY COU MEMBERS SUBMITTED BY: FRED A. WILSON, CITY ADMINISTRA PREPARED BY: STANLEY SMALEWITZ, DIRECTOR O ECONOMIC DEVELOPMENT`SA SUBJECT: Adopt Resolution of Intention to Levy an Annual Assessment for 2009- 2010 within the Huntington Beach Hotel/Motel Business Improvement District and Schedule Public Hearing for September 21, 2009 Statement of Issue,Funding Source,Recommended Action,Alternative Action(s),Analysis,Environmental Status,Attachment(s) Statement of Issue: On August 19, 2002, the City Council approved Ordinance No. 3569, establishing the Huntington Beach Hotel/Motel Business Improvement District to fund activities to promote Huntington Beach as an overnight tourist destination to benefit all hotels and motels in the City. The State of California Parking and Business Improvement Law of 1989 requires an annual report to be filed for each fiscal year, a Resolution of Intention be passed to levy an assessment for the next fiscal year, and a public hearing date be set. Funding Source: Revenues and expenses will be included in the 2009-2010 Huntington Beach Hotel/Motel Business Improvement District Budget (Fund 709). Recommended Action: Motion to: 1. Approve the Annual Report and Fiscal Year 2009-2010 Budget of the Huntington Beach Hotel/Motel Business Improvement District. 2. Adopt City Council Resolution No. 2009-_4c, , a Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2009-2010 within the Huntington Beach Hotel/Motel Business Improvement District. 3. Direct the City Clerk to schedule a public hearing to be held on September 21, 2009, and send copies of the Resolution and assessment formula to each business to be assessed and publish same in a newspaper of general circulation as required. Alternative Action(s): 1. Do not approve the Annual Report and Fiscal Year 2009-2010 Budget. 2. Deny the request to approve the Resolution of Intention. REQUEST FOR CITY COUNCIL ACTION MEETING DATE: 8/17/2009 DEPARTMENT ID NUMBER: ED 09-42 Analysis: At the request of the Huntington Beach Conference and Visitors Bureau (now the Marketing and Visitors Bureau), the City Council formed a Business Improvement District (BID) in 2002 to include all hotels and motels in the city for the purpose of funding activities to promote Huntington Beach as an overnight destination. This is the annual renewal of the Huntington Beach Hotel/Motel Business Improvement District. The Huntington Beach Hotel/Motel BID requires a 1% levy be assessed on all overnight room stays in Huntington Beach. These funds are collected as a separate itemization with monthly Transient Occupancy Taxes (TOT) paid to the City of Huntington Beach. The Board of Directors for the Huntington Beach Marketing and Visitors Bureau (HBMVB), also serves as the BID Advisory Board. In addition to these BID revenues, the HBMVB also receives 10% of the City's TOT revenues under a grant agreement approved May 15, 2006. On May 18, 2009, the City Council approved an Agreement with the HBMVB for a $50,000 loan to promote meetings, which result in overnight stays in Huntington Beach. The loan will be paid annually from TOT on July 31 of each year from 2010-2014. As required by State law, a public hearing must be held to provide the opportunity for affected businesses to voice their protests, or they may submit protests in writing before the hearing. The Resolution of Intention sets this hearing for September 21, 2009. At that time, the City Council will tally the percentage of assessments protested, if any, and will hear additional public comments on the renewal of the Hotel/Motel BID. If protests total less than 50% of the total amount to be collected, the City Council can approve the renewal of the BID. At the conclusion of the protest hearing/public hearing, the City Council may reduce or modify the proposed assessment or types of activities to be funded with assessment revenues. If written protests are received from affected business owners of 50% or more of assessments, no further proceedings to continue the Business Improvement District can be considered for one year. The Hotel/Motel BID anticipates assessments of $540,000.00 for Fiscal Year 2009-2010. Combined with reserves of $175,000.00 remaining from Fiscal Year 2008-2009, the total BID budget for Fiscal Year 2009-2010 is $715,000.00. Strategic Plan Goal: Enhance Economic Development. Environmental Status: Not applicable. Attachment(s): NumberCity Clerk's Page . DeSlcriptioln 1. Resolution No. 2009- 46 , a Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2009-2010 within the Huntington Beach Hotel/Motel Business Improvement District. -2- 8/4/2009 8:45 AM ATTACHMENT # 1 RESOLUTION NO. 2009-46 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'5 INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2009-2010 WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No. 3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal year 2009-2010 by levying assessments on those businesses that benefit from the activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2008-2009 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2009-2010" (collectively, "Annual Report"); and NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2009-2010 and a description of the improvements and activities to be provided for Fiscal Year 2009-2010. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2009-2010 in the amount of 1% on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. 09-2124/35360 1 Resolution No. 2009-46 SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. . SECTION 4. A public hearing shall be held before the City Council on September 21, 2009 , at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally. or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing the this resolution of intention to be published once in a newspaper of general. circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street; Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 209,Huntington Beach, CA 92648, (714) 969-3492. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 09-2124/35360 2 Resolution No. 2009-46 SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the. 17 th day of August , 200 9 . Mayor REVIE&APPROVED: INITIATED AND APPROVED: City Ad#Msfator Director of Econ c Development APPROVED AS TO FORM: C' Attorney Ak V-G-17- .1 • O� 09-2124/35360 3 Resolution No.2009-46 Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2009/10 Operating Budget Request The Huntington Beach Marketing and Visitors Bureau continued to upgrade its scope of activities and effectiveness as a destination marketing agency during 2oo8/og fiscal year.As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District,which receives an assessment of one percent on all hotel/motel room purchases within the city that are under 3o days in duration,the following highlights/programs would not have been possible without B.I.D.funding: Advertising • Produced cooperative full-page ad for California Visitors I ► , Guide with partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach Resort&Spa, and the Shorebreak Hotel.The California Visitors Guide is the official publication of the California Travel and Tourism m Commission (CTTC)with 500,000 copies distributed annually,with more than ioo,000 users downloading the digital version from www.visitcalifornia.corn.______— Produced /2-page ad for the October 2oo8 edition of AAA's Westways and VIA Magazines (800,000 California households, weighted to San Diego and San f ,_ Francisco). OR ONWIN Home Flights Hotels Cars'Ra!1 Vacation Packages Cruises • Partnered with Anaheim/OC CVB for _ featured Huntington Beach placement Fall ' t.. 2oo8 Travelocity"Fall into the OC" campaign, including a custom microsite, _ l geo-targeted 468x6o and 16ox600 ads Take Anah a Break this Fall in eim/OC within hotel and car rental reservation pages Take 30%or more off Orange County Hotels! reaching the destinations of Anaheim Betaerhhprmeame.OaN*Caantyw already making wn, Mini pnsb,e 7 beacnee,ieond-famous theme parks.and waterrom neighborhoods—all bathed in Southern Ca4lomm's—.10 a clustno.Say geodbyc to Mo summer c—do and find groat steals and Orange County, ) f San Diego and Los Angeles deals tftis tall!With fabulous discounts on total attractions and a whopping 30%of!(or hemeg some of the area's best hotels,there's never been a beher lime to experience this Souand a featured position in a"Real Deals" This °alitake.omin eeskin This autumn.take a break in aiuheiMOC w0.h drone e.lracrclina:y offers. email to Travelocity subscribers .user ._ Femured Destination _ ..H nilpgtPn Ba h ,�- Reach beam.he Cs.1isian.the"Il t—a.,a of Huntington Roach beads mitre of sand,pnrloui wavpa,and oven Uto 'International Sur Museum! Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating ]budget Request Advertising THE QUINTESSENTIAL • Leveraged co-op dollars from the BEACH VACATION: HUNTINGTON BEACH Hilton Waterfront Beach Resort and -- the Hyatt Regency Huntington Beach to create afull-page advertorial in a California Tourism insert in the r October 2008 issues of Travel + ' Leisure (150,000 copies),National Geographic Traveler(450,000) and tlw s. .a Food&Wine (350,000). In addition, the insert appeared in the October 11, 2oo9 edition of the Vancouver Sun (215,000) and was direct-mailed to 50,000 American Express cardholders. t+ynec�+� ut Hqf� +be[3tD+b•re[4s.u.[ne.nvil Rq ti d. t+avY luiwub• [it Ds[[+up's+33J h+iw vnt[wnw '_iry nrzvNtum+! C+htls[/au`+M� °suM�cb.nu5o twvtt, • Collaborated with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the Shorebreak Hotel to produce a two-page inside cover spread for the 2009/2010 edition of America Yours to Discover, the Official US Destination Guide for the travel trade in Canada by the US Travel Association's Discover America Canada Committee. F_J- 11 �, �.0• 0 Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Advertising a Produced an integrated multimedia Oprah campaign designed to drive traffic to www.surfcilyusa.com, including o A full-page ad in a special travel section of O, The Oprah Magazine in April 2009. o Two e-campaigns thru www.vacationfun.com's opt-in database o Search engine optimization (SEO) and keyword buys (SEM) to increase traffic to Oprah section pages on vacationfun.com o Sweepstakes offer: "Win a luxury 3-night Family Fun Vacation, airfare included!" (partnership with Hilton Waterfront Beach Resort) [YOU tube CCXC Win a w: F—il vaaacl— ,, � w�,ofznmw>nyni r,mclrm,v.,.eie•,Nn.� '''��QQQ yq_� ` imlu0e>�tn�ieMpMi m,n aeanneww teat,la �• � £ m' mr M<xl cdrU4! } � {--y'+' .>`,a r... � Wo^teh^Icarao,t u'rmtac••e ily sM1erebeaY _} ,..J•c_. nareinsonc-iu^:�ere:r.-a,oaan-ote ." • a -^r�rour s,a.tevde,st+M t�espertv f�t.. P S, ,� v`�". � frmE na ,H ,,lan N-v+o•v✓c Nr mnak.as+aea,etne ' + 1 eluwtin Iaa..we•w ynnma.uoan.,n..w,.m Twf,wue,wYuw•. t m4 space ' ®e I WIN IT insin41.,.. -,roint rpv raaty r.e,isra-nt:_e..rs..- ',I .:t:..- nI: INSIDE THIS MONTH S ISSUE OF O MAGAZINE ueu.sr.ata,�� I m TM OI 00 AT* Mlnnl „I oe ma EACI� ✓ Total Direct Entry Leads to ww.surfcityusa.com/Oprah: 7,262 ✓ Total Business Reply Leads from www.vacationfun.com thru June 25, 2009: 5�049 ✓ Total Website Click-throughs from www.vacationfun.com thru 6/25/09: 299 ® ®.o: Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAI" Fiscal Year 20o8/og Annual Report for Fiscal Fear 2®®9/1® Operating Budget Request Advertising • Partnered with the Hilton Waterfront Beach Resort, the Hyatt Regency Huntington Beach and the '4 Shorebreak Hotel to create a full page ad in the Official California Tourism Guides for the UK/German markets (8o,000 in Germany, including - 5oK distributed to consumers via German language National Geographic; and 8o,000 in the United ` Kingdom, including 50,000 distributed to consumers via Times Sunday Magazine). • Produced a March 2009 Smart Meetings full-page ad co-op with hotel partners Hilton Waterfront Beach Resort, Hyatt Regency Huntington Beach and the Shorebreak Hotel.Ad included one year hotel property profiles and three months' "Smart Deals —Value Dates&Rates"listings on www.smartmeetings.com for each participant. pickup your Other line m "11�-m!� ad✓Aar CeI/fNox%n ._.. ..b .. ]a..oel.Vi,it hoe..x.. ..,..,.. Gy -,; , 0 Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBNIVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Advertising rush o • Produced 1/3 page ad for the Official California Road Trips publication: ✓ 50o,000 bound into June issue of Sunset magazine in targeted California drive markets: California,Arizona,New Mexico,and Nevada.5oo,000 direct to consumers through the official California Welcome Centers,Visitor Information Centers and State Parks. s o..sr 7I °.,3 - '-•.-' ✓ Exposure(image,copy and link)on www.sunsetgetaways.com April Y Mzno-y,.,sr:T,r r�,ttir^•.=E� Wit` through July 2009. ✓ Exposure(the printed ad with links)on www.visitcalifornia.com �' p n;;x;x;r•r from May 2009—April 2010. kill l�_�,� ✓ Reader Service Card listing in the June issue of Sunset Magazine— used leads arrive via email every two weeks • Produced i page bonus ad /3 P g ' You tube_ -�. May issue of Sunset magazines my Travel Directory. y ` `pace • Bonus upgrade from Western edition to full run circulation (1,200,000 subscribers) 57 iz r .n' } essag r �' S• ®age Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau I-IBAIVB Fiscal Year 2oo8/09 Annual Report for Fiscal Year 2oo9/io Operating Budget Request Publications & Collateral Created new Huntington Beach, California Identity System for use by HBMVB and appropriate Huntington Beach destination marketing partners. U V Y I V�J `ffi�II V TM '7 U . . HUNTING ON TM y REAC CALIFORNIABEAC � MARKETING & VISITORS BUREAU CALIFORNIA SurfCityUSA.com • Designed tri-fold Rack Brochures incorporating new branding style to support domestic and in-state consumer fulfillment and international marketing and fulfillment efforts. - - Imannn�c C1 M tr thin n tiiiio h t t ay IesdOn^i°eL'�a ! A °m a Fa Y zS®�®� • Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Fear 2oo9/go Operating Budget Request Publications & Collateral • Published 200,000 Official Huntington Beach Visitors Guides for distribution in-market in Huntington Beach lodging properties and throughout Huntington Beach distribution points, as well as throughout California in the California Welcome Centers and in Europe through our representation with Black Diamond (UK agency) and MSi (German agency) —the official in-market, agencies for California Travel and Tourism Commission. ✓ Centennial-themed 8o-page guide incorporated more a consumer magazine feel,with bylined feature articles on topics such as "Surf City Turns loo Years Old" and"Eco-Tourism"and listings for shopping, sports and recreation, harbour activities, lodging and accommodations, dining, nightlife, spas, arts &culture, and tours&attractions moved to the back of the publication in a Resource Guide. • Dining Guide Produced 2o,000 dining guides with financial partnership from the Huntington Restaurant Association with local distribution including hotels and motels,John Wayne Airport, and the new Huntington Beach Visitor Center kiosk at the pier.Additional copies are supplied to meeting and conference groups as requested and are used to solicit new international travel business for Huntington Beach. O {_ L ! e u %,,ERE it kttBWA _. tx. �of v r cxrr��w • >•` • • • 11• �• 'd 1 ,`� • • .� `• •�,� 3 HFrNT11Ci1�NI r.nciesgW Yc r�aa�rou ar��r vxe rrw (gf f Mee nss K Romaw W dJdinse: 4'.min.e of CRa c-nfinA '7 AGnmk k& 4 "rMIT ra N I A C !t ! h taro Str ec F! ll tsati try rfl[y Cry TdF ,µ fa�p f n� rx�7llrx atK� fir'*4i A r rx IN R traglo-M ' 'a esds- 1 u ¢ • 4PIan tk �v dap ��Frr HGtel�n�r1 Lkr S GUII � SURFtGI IJSA� EAr�rF purrs uhag tluttnnacwr lteacti !!us!-:surf t lty.USJ4t4 ',7777777777�.. a Ul Cray: r'T [ a`nge t nunt�a�ty tta.t ietu» maa xt r n r-�IlfoTT,� F °= *Plac+' v$rc th Cgwntc �rhal rr"d ind nello,r Calrtarrna beach ;. �rirure t4i t rn�tf th tate r3rarn,R"Al l lT•r nd�rr,kvurr:e ; p+'rtic}hruan -,;taFr hacl at ro r u�l an r rl � ��' tour-t iy��rdar lerw r 1"IP4C�"ia41 13;lhiu,6 fu�9el�i�51 Lf"r I3'le i ti''�fr� ti Zm i c F'at-c�fi=�—PIaNY Gva(� pr fame .nau of tame ana me'tnte nauonai aurt museum n; Doo Beach adog pack dog fnend(y hotels andniestaurarits that i s feature dog unlyfinenus have2ledtotherSurf Caty USAQ lot, — � } Z of being one of Qmenca s op spots�[o bnng manys best fnendt --Find tiendv th"reads at the'Bella Terra mall and 5 Points Plaza or a � discover real deal California beach gear like Quiksllve,ats'aufhenhc''� "� �l 4surf skSops -a `- 4 F � .e 1 a S Gh nLon GaIrfornia�beach ctyle'grub oc 4v11, and'duie6at a , ' upscale eatenesUnv nd and romance ln�lu y HuriUngtor>t;each � ; °' hotels;dlct loosc.�,w�th�owntown lTi�titlr'f� oiaFrelax u,an abundance�oF�� I. �.k ,,s �,� �� • � oa rks.and pces2rV25 E-a' z.., Page.8 W-M S{Ur. fCityUrSA . Corn Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMV_B Fiscal Year 2oo8/og Annual Report for Fiscal Year 2009/10Operating Budget Request Online Marketing ✓ New www.SurfCityUSA.com website features include a Home Page Flash Video with"Surf City" By Jan and Dean playing while the visitor views Rotating 7. Promotions in the upper right hand corner—in July 2009 these include a link ......... .... .... OF to the Bureau's US Open of Surfing landing page; a link to a press release entitled"The Surfers Have Spoken;" a Hur Centennial link to the Bureau's new ley)(, history timeline,historical photo gallery, rley Us Open of and Centennial calendar of events; a Hu Surfing July 18-26 promotion to our Dog-Friendly Beaches Celebrate action sp.ns, suffitig p,sa and -A 60 Years a Suring at page; and a promo for our the pies '04"the *i� goWmay not, TWShiWrl www.surfcityevents.com Calendar of View Daily Events yet be played bY Nahare Center gro ads itie masses,bitit in oneof Hunt�,;,hal su,� Events page. MZaVcf Huntiven Beach, Beach's no',A Hic*4on Beach rs thataik of the co%iited eco; ✓ 'etebr . As of May 2009,Visitor Sessions on ates 60 town And for the friendly hots�uts,of 11W few 4ecades, wikap-erate pricier =31iiutan #a,-sporthas , newleverigig the new website had increased legend legendary HS Pler grom into a heaws very �k*W .0.aHurldey U.S. staple offt Thursday i;� 56.8% over the previous year from operyofs _,,rirrn,aq)'0yfot Juiyba Aug Est Can Penguins Fly? relurns W I both plofessionalls 28,507 per month to 44,694 per month. People I—the HB Juily 18-26. and weekend R Liter ra"0 Men Wetiiftrt and warriors alike, hay L.101 P;Jndg ✓ From September 20o8 through May Penguins do,too.Check Dorlimiss this uffl'8-00 Pto so out this Pepsi YouTube --s—mo,mo--L ',deo. studded event as its fun,cheap, the heat asWell 2009,there have been 28,28o exit link Wat,h rho Vid- Hur"puts Inew gl'd,:;1,� t6�inalr as incfua�lfieir twest on this.1d , , chances of� click-throughs to partner websites (all classic with the be the best dollar Watbog0 adefqft Of the you V4 O'er as hotel websites plus additional paid VVPS Surf1,r1q,PJl spefld iftyuta Ve�l advertisers). Sira.enfi;in the E-Mail Marketing Send Plant 1 you,s.db..,d in the send Ath us on to, qet oyt, Monthly E-newsletters to almost FEEEV1-80C 11 a 20,000 opt-in subscribers enjoy apwrtund,benefitinguF ocean. an amazing 21.5% open rate (as of Find Oullft, June 2oo9) and add four or more pages of content to our website each month, including a monthly"About _i why only HB" column by local author Chris t1111 - look sa delicious? 1— ,�K ,, Good question,At Zarizishi,dlt.h am old—y of dioinq�od Epting, a monthly feature on an event -t the R—Of onuftiPa-ppatl-oni,-trees an n d&.;hucn -tb.shared-plate style menu and conorroutpld-,ing. or attraction, a monthly Ecotourism Shatiolf be.o0on brsitalsa go di article, and a monthly"Flavors of HB"column highlighting a different restaurant. �ww w o m .; Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBAIVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2oog/io Operating Budget Request Social Media • Launched three Huntington Beach Facebook pages: www.facebook.com/surfcityusa www.facebook.com/surfboardsinthesand www.facebook.com/huntingtonbeachmeetings.com • Launched new Twitter page for Surf Boards in the Sand event: www.twitter.com/surfboardsNsand Public relations • Media Liaison Madison Fisher Participated in the April 2009 California Travel &Tourism (CTTC) Los Angeles Media Reception and met with 28 journalists including top-tier publications like Lonely Planet,who has already followed-up with a request for information for their Southern California guide. • Have hosted fie journalists from domestic and international print and online publications and supported press familiarization tours for local hotels. • Met with 4o domestic and 'international journalists at the Media Marketplace at Pow Wow in Miami. • Nominated Huntington Beach and worked with Dog Fancy magazine to earn DogTown USA® 20og honor for Surf City USA. 70 EASY SUM ER RECIPES kk BB Main Dish Ula Skw W Q, ds, [ooMerMmis r x40 DtgDD.can WALKING GWoo�` J ®r, BLAST FAT, LIOSEINCHFS �' ,.`" MONEUMVING ....,..-,` �i\I�iii�� if&riLCL DECORATINGIDEAS,� =e - �" I *HUNTINGTON BEACH TON 6_tACN�_. * . .HUNTING hdfCkl£�li ' ENTRANCE D06'BEACN �. 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SY I9r tlu ill AI n3eh�i + 9tg49 a�tl,F ,.r.5'#+m }tuttasK m if:IDal'�+e - M47mfai 4,9ix xaY it CLLSi`&Yi� >�'l5 ?it,r.� �a�nttb.a'Xttyr'irLaa tfatae>.'.+,�:atral.�mi.a.n ma m,e...,itr tLl�'aerrsitsiri�a6tn Fva �• �", � "sin. a+xra! re. .l R#� y, Travel _' L'vii4't,:4L5It U4ry. c hC'.�tfflOrkZhktti ' Resolution No.2009-46 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Report for Fiscal Year 2009/g0 Operating Budget Request Travel 'Trade and Leisure Marketing • Bureau Vice President Donna Mulgrew participated with the California Travel and Tourism Commission (CTTQ in attending the CeBIT trade fair,the world's largest technology trade show in Hanover, Germany. California was the first state to be an official CeBIT partner, and enjoyed added attention due to the attendance of Governor Arnold Schwarzenegger. ✓ At a special California Reception,the Governor unveiled the brand new www.visitcalifornia.de —the official California tourism site dedicated to the German market. Huntington Beach was the only California DMO (Destination Marketing Organization) in attendance at this event,which included directors and top-level staffers from the 40 most important German tour operators and key travel media, in addition to 600 CeBIT officials and attendees. • Mulgrew also went to London for CTTC's UK Trade and Media Sales Mission at the chic St. Martin's Lane hotel. The program included 20 one-on- one meetings with top tour operators, a luncheon and an exclusive evening media event at hotspot Asia de Cuba. • The Bureau also represented Huntington Beach at International Tourism Bourse (ITB), one of the world's premier international trade fairs, held annually in Berlin, Germany.As a delegate in the Visit California booth, Mulgrew was able to meet face-to-face with wholesale and receptive travel buyers from around the world, as well as with German leisure travelers, to promote Huntington Beach/ Surf City USA. ITB welcomes 18o,000 visitors, including io8,000 industry visitors, and over io,000 exhibitors from i8o countries. WOOORNIA.SEE INN' � 1 k � e• ■ . ® Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20o8/og Annual Deport for Fiscal fear 2009/10 operating Budget bequest Huntington Beach Visitor Information Center • Visitor Service Manager Madison Fisher worked with City of Huntington Beach Facilities, Development and Concessions Manager David Dominguez to facilitate and complete construction of the new Pier Plaza Huntington Beach Visitor Information Center Kiosk. This project opened in late June 2oo9 and will serve visitors and residents year-round/seven days a week. • Continued weekday visitor center in Bureau offices that: ✓ served 938 walk in guests in 2oo8. ✓ answered 1,092 visitor phone calls. Huntington Beach restaurant Week o g eer+x•9 , SURF CITY 1 , = ENTER TO NW p THE AHULOUS ,�. -' PROGRESSIVE DlttaER$FgYCASE VALUED AT t2A0 _,.._. _ "6.- +*'� - �r M � tears � 'C�sil oft,e � t ; v 3 • With the support of the Huntington Beach Restaurant Association produced the first-ever Huntington Beach Restaurant Week. Integrated campaign included a a www.hbrestaurantweek.com microsite. No.Ihrcugh Ue<nd of Hwiun9bn Be.+M Aesmwoe,Wei+k eMer,o rn o fo4da.s Su.f Gty USA �ooresswaa er^° °w'�dm 'heh°„..[21' dm0CC,hVw • 28 Restaurants participated. rvne friends to enjoy a p'ogmsiw dinner or Lp+gl+oaks,Shades,SpaH.Woodfire Cinll end Uuk's. Ht y,th...ty0-dii.aisJun.a S-detail.aW.~ta.dntodayat.. •www.hbRestourantWeek.com 1,590 people entered to win our HB Restaurant Week Dinner Party. n�®ei e Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMV-B Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Huntington Beach AIVB Centennial Projects The Huntington Beach Marketing and Visitors Bureau supported the City of Huntington Beach Centennial Celebration in these ways: • HBMVB President/ CEO Steve Bone co-chaired the Centennial Celebration Committee, on which HBMVB Vice The beach is nicknamed'Tin Can Beach"-anunflattefmg nickname from the debris left by people comingto enjoy President Donna Mulgrew served as a the beach aswellas the homelessIn the Irea The beach - .also had areas with a thick coating of,cruit ail from the committee member. drilling.Them snow a company called"Tin Cap Bead" • All Bureau publications were a(located a«10th Street)that apenlaluea inapp940 and Centennial-themed as appropriate. 14U • www.SurfCityUSA.com/loo The Bureau's own Centennial Committee t t„d,1�00 W5 produced a Be A Tourist in Your Own Backyard contest with 1,261 residents entering the contest and 86 businesses ' Wfi'�9'w10P' VauM1,.°^'IU'T..ory donating 126 prizes. The Bureau is producing Surfboards in the Sand on Saturday, September 19, 2009. Thousands of participants with their boards will stand together the sands of Huntington g g ! � '�o • Beach to demonstrate their support for preserving our coastal environment and to pose for a photograph to be shot by professional sports photographers and published worldwide in Transworld Surf ` magazine and other national publications. t�azands of awfers O www.SurfboardsInTheSand.com microsite, win gatker mi the sands %: at art ingtan w ov to nanm auepart and shman de M. as well as Facebook, and Twitter pages to Pratecm8 the mean we M. l slut aeane°uNat 9S�r° �nl orld. support registration for this event. w..:. L TIT 1Jt ��j_,iy�,- 4m W Mr raarc lnh toEay a<. Af��r...,..�, �� 5unFBoandslnTlssand.cam lgueyBB�nSI, an+�a m wf'arm>F°a - A ® •>• Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/og Annual Report for Fiscal Year 2oo9/go Operating Budget Request HBMVB Meetings Marketing Campaign • With the help of a City of Huntington Beach Redevelopment Agency loan of $50,000 (to be paid back over the next four years), HBMVB has started production on an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market. This $79,800 Meetings Marketing Campaign that includes the following elements: ✓ A Huntington Beach Meetings Lure Brochure in print and online versions. ✓ A Meetings and Events Online Marketing, including a Pay-Per-Click Campaign. ✓ A Meetings and Events Social Networking Campaign. ✓ Development and launch of a Huntington Beach Meetings &Events Microsite. ✓ A series of three direct a-mails to 56,300 meeting planners throughout the USA&Canada and 87,500 plus retail travel agents. HBMVB Lodg1ng Roundtable • The Huntington Beach Marketing and Visitors Bureau inaugurated monthly Lodging Roundtable lunches with all Huntington Beach Hotel/Motel Business Improvement District properties invited.The goal of the Lodging Roundtable is to provide a voice and marketing support for members of the Huntington Beach Hotel/Motel Business Improvement District. Six meetings have been held thus far since January 2009. HBMVB Financial Management • To continue our goal of managing cash flow and providing financial stability in the event of inadvertent delays in the receipt of funding from the City in future years,the Bureau maintained a yearend BID cash reserve of approximately $175,000. Note: The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety)will not change during the upcoming fiscal year. The Shorebreak Hotel opened within the Improvement District in May 2009. ®� • At s Resolution No.2009-46 HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Deport for Fiscal Year 2®09/10 Operating Budget Request HUNTINGTON BEACH MOTEL./MOTET, BUSINESS IMPROVEMENT DISTRICT (Administered by the Huntington Beach Marketing and Visitors Bureau) Proposed Operating Budget 2009/2010 INCOME Carryover/Reserve FYo8/og $ 175,000.00 Projected Assessment $ 540,000.00 TOTAL.. $ 715,000.00 EXPENSE Carryover/Reserve FYog/io $ 155,000.00 Marketing/Promotion $ 412,000.00 Personnel: Marketing/PR $ 102,600.00 Legal/Miscellaneous $ 45,400.00 TOTAI. $ 715,000.00 om .i- Resolution No.2009-46 IT HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT MEMBERS 2009-2010 'Phohe# efooeity- 77 "'T 'T""'a" I", "T, Address_ 4� �"f 'Pit ft,I to Zip,,code 777 Motor Inn 16240 Pacific Coast Highway Huntington Beach CA 92649 714-846-5561 7 -7 77 & "'T _Beach Inn Motel 18112 Beach Blvd. Huntington Beach CA 92648 714-841-6606 Best Western Huntin ton Beach Inn 800 Pacific Coast Highway Huntington Beach CA 92648 714-536-7500 77—t Ej 4, A- -Best Western RegencX,Inn ...... W77— 19360 Beach Blvd. Huntington Beach CA 92648 714-962-4244 X w 7's 7, 7 """'77 A- Comfort Suites 16301 Beach Blvd Huntington Beach CA 92647 714-84 1_1 812 'g P, 7 % rN I v, Extended StaxAmerica-Huntington Beach 5050 Skylab West Circle Huntington Beach CA 92647 714-799-4887 S g V ...... 4W Hilton Waterfront Beach Resort 21100 Pacific Coast Highway Huntington Beach CA 92648 714-845-8000 7_g -777 77T77 Hotel Europa 7561 Center Avenue#46 Huntington Beach CA 92647 714-895-5860 7, 77 77 7 2 g "k* ft 7 Hotel Huntington Beach 7667 Center Avenue Huntington Beach CA 92647 714-891-0123 777- -7-- 777'R J Howard Johnson ExRress Inn&Suites 17251 Beach Blvd. Huntington Beach CA 92647-T x 714-375-0250 47277 ,7777"77 "T �x Huntinuton Suites 727 Yorktown Avenue Huntington Beach CA 92648 714-969-0450 ' ? —-A ' r, "" 24 Lit I 171 -101T`11711W� "'T",# Huntington Surf Inn 720 Pacific Coast Highway Hunting on Beach CA 92648 714-536-2444 v x 1,11 lt V Hyatt Regency Huntington Beach Resort and Spa 21500 Pacific Coast HighwaX Huntington Beach CA 92648 714-698-1234 WE Ocean View Motel 16196 Pacific Coast Hi hwa Huntinton Beach CA 92649 714-536-8962 �0 7-7 77-7,7777777=1.77,7,1L A&A ""',4 f,',--'-, A .... IE" 'i�y" 77 'W'-T 7/-707,7777-7 A Pacific View Inn and Suites 16220 Pacific Coast HighwaX Huntington Beach CA 92649 562-592-4959 7 X Shorebreak Hotel Huntington Beach 20042 Beach Blvd., Ste. 201 Huntington Beach CA 92648 714-861-4470 ft as g 4, 0 Starlight Inn 18382 Beach Blvd. Huntington Beach CA 92648 714-848-8422 —7-- - r A -611 "Al Apak%Aft w MW Surf'n Sands Motel t110,2 Pacific Coast High ay Huntington Beach CA 92648 714-536-2543 Res. No. 2009-46 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a regular meeting thereof held on August 17, 2009 by the following vote: AYES: Carchio, Green, Bohr, Coerper, Hardy, Hansen NOES: None ABSENT: Dwyer ABSTAIN: None Ci Clerk and ex-officio Jerk of the City Council of the City of Huntington Beach, California z { RCA ROUTING SHEET INITIATING DEPARTMENT: Economic Development SUBJECT: Adopt Resolution of Intent to Renew the Hotel/Motel Business Improvement District 2009-10 COUNCIL MEETING DATE: August 17, 2009 RCA ATTACHMENTS STATUS Ordinance (w/exhibits & legislative draft if applicable) Attached ❑ Not Applicable Resolution (w/exhibits & legislative draft if applicable) Attached Not Applicable ❑ Tract Map, Location Map and/or other Exhibits Attached Not Applicable ❑ Contract/Agreement (w/exhibits if applicable) Attached ❑ (Signed in full by the City Attorney) Not Applicable Subleases, Third Party Agreements, etc. Attached ❑ (Approved as to form by City Attorney) Not Applicable Certificates of Insurance (Approved by the City Attorney) Attached ❑ Not Applicable Fiscal Impact Statement (Unbudgeted, over $5,000) Attached ❑ Not Applicable Bonds (If applicable) Nott Applicable Staff Report (If applicable) t Not Applicable 0 Commission, Board or Committee Report (If applicable) Attached ❑ Not Applicable Findings/Conditions for Approval and/or Denial Attached ❑ Not Applicable EXPLAHAT OH FOR 6v�[ISSNG ATTAC HNENTS. aA.tw�.,' REVIEWED REJUiRNED FOR A_DED- Administrative Staff Deputy City Administrator (Initial) City Administrator (Initial) cl-"�r City Clerk EXPLANATION FOR RETURN OF ITEM: !- r t✓ e¢w /c¢, l� � Ova RCA Author: Simone Slifman x5186 A2l3Atl-0'J-008-L uapnjasul,p ;u8uj86je43 ap sues ,w096S®AM3AV I!jege6 al Zeman uw3 h�eAAmm aulna}al aa4lnsuo: salad a salpe;sonanbp Victor Lee Ms. Alex Chow Ken Patel 777 Motor Inn Beach Inn Motel Best Western Huntington Beach Inn 16240 Pacific Coast Highway 18112 Beach Blvd. 800 Pacific Coast Highway Huntington Beach CA 92649 Huntington Beach CA 92648 Huntington Beach CA 92648 Ted Chen Sachin Amin Stephanie Tapia Best Western Regency Inn Comfort Suites Extended Stay America- 19360 Beach Blvd. 16301 Beach Blvd Huntington Beach Huntington Beach CA 92648 Huntington Beach CA 92647 5050 Skylab West Circle Huntington Beach CA 92647 J.D. Shafer Mike Joe Tsai Hilton Waterfront Beach Resort Hotel Europa Hotel Huntington Beach 21100 Pacific Coast Highway 7561 Center Avenue#46 7667 Center Avenue Huntington Beach CA 92648 Huntington Beach CA 92647 Huntington Beach CA 92647 Kevin Patel Song Rhina or AP Phi Howard Johnson Express Inn& Huntington Suites Huntington Surf Inn Suites 727 Yorktown Avenue 720 Pacific Coast Highway 17251 Beach Blvd. Huntington Beach CA 92648 Huntington Beach CA 92648 Huntington Beach CA 92647 Cheryl Phelps Travin Patel D.J. or Mita Shah Hyatt Regency Huntington Beach Ocean View Motel Pacific View Inn and Suites Resort and Spa 16196 Pacific Coast Highway 16220 Pacific Coast Highway 21500 Pacific Coast Highway Huntington Beach CA 92649 Huntington Beach CA 92649 Huntington Beach CA 92648 Marco Perry Sam Patel Carrie or Jitendra Barot Shorebreak Hotel Huntington Beach Starlight Inn Surf'n Sands Motel 20042 Beach Blvd., Ste. 201 183.82 Beach Blvd. 1102 Pacific Coast Highway Huntington Beach CA 92648 Huntington Beach CA 92648 Huntington Beach CA 92648 1 L-�L2 n-1�c�ti� UJT Y wi0965 ® ajnleaj load Ase3 jo} jaded paa31r wi096S 31V1dW31®AjaAV asn ®A�� ;aa S uo! n4suleaS sIagellas Ase 3 ° PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on August 18, 2009, 1 served the foregoing documents(s) described as: Resolution No. 2009-46, A Resolution of Intention to Levy an Annual Assessment within the Huntington Beach Hotel/Motel Business Improvement District for Fiscal Year 2009-2010 on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 18 Hotel/Motel Business Improvement District—See label list a. [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on August 18, 2009, at Huntington Beach, California. nior puty City rk g1followup/appeal/!!proof of service letter!!.doc CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2009-2010 renewal of the Huntington Beach Hotel/Motel Business Improvement District at its meeting scheduled on September 21,2009 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center,2000 Main Street,Council Chambers as required by the Parking and Business Improvement Area Law of 1989 as approved by City Council in Resolution No 2009-46 as re-printed below: RESOLUTION NO.2009-46 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2009-2010 WITHIN THE HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code §36500 et seq.)found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities;and A sizeable majority of the hotel and motel businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a hotel and motel business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events;and The City Council formed a business improvement area, known as the Huntington Beach Hotel/Motel Business Improvement District (the "District"), by the passage of Ordinance No. 3569 on August 19, 2002. The time has come to continue the existence of the District for fiscal year 2009-2010 by levying assessments on those businesses that benefit from the activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2008-2009 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2009-2010" (collectively, "Annual Report");and NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2009-2010 and a description of the improvements and activities to be provided for Fiscal Year 2009-2010. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2009-2010 in the amount of 1%on hotel and motel overnight room stays in hotels and motels listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3: The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit A, attached hereto and incorporated herein by this reference. SECTION 4. A public hearing shall be held before the City Council on September 21, 2009, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach,California,at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50%or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall,2000 Main Street, Huntington Beach,California 92648;telephone(714) 536-5542; or from the Huntington Beach Conference and Visitors' Bureau, 301 Main Street, Suite 208, Huntington Beach,CA 92648,(714)969-3492. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 17`i'day of August 2009. The estimated cost of providing the improvements and activities for Fiscal Year 2009-2010 is$715,000. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling Simone Slifman,Project Manager,at(714)375-5186,or through the City's website at: http://www.surfcity- hb.org/Government/Agendas/ Resolution No.2009-46 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2008/09 Annual Report for Fiscal Year 2009/10 Operating Budget Request Travel Trade and Leisure Marketing 9 per_ BEAU ,- • Attended the US Travel d• Association's International Pow Wow in Miami using-our new Trade Show Booth and conducted 47 business appointments with more than 6o contacts.Also met with 40 domestic and international journalists. • Secured International Travel Trade and Public Relations Representation Agency Agreements in the UK and Germany on behalf of Huntington Beach tourism. 4 i - � N • Attended Sunset Celebration Weekend consumer trade show in - � 3 3 Menlo Park,where 440 visitors to our booth filled out a request for more a information regarding visiting Huntington Beach. ry t` se®� s •