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HomeMy WebLinkAboutFY 2013-2014 Huntington Beach Downtown Business ImprovementH f the act rul f ®aeOii 2 PI011 ..r fa.et •s. 7 S Z �y Huntington Beech = Downtown Business Improvement District Boundaries s and Benefit Zones f a as '. r . z awl- ^. AM HB -427- �' Item 12. - 9 C. II i nd. Sa Item 12. - 10 HOLIDAY BEAUTIFICATION 0 graffiti clean up. This maintenance partnership with the city is credited for providing `a cleaner, more beautiful downtown district. The BID is excited to renew the Memo of Understanding with the City of Huntington Beach to be adding services to include blocks of 5th street in Malco service. U HB -431- Item 12. - 13 PUBLIC SAFETY Item 12. - 14 WEENIMMEMMEMMIMMENWHB -432- e most z r*A Vi t 9_'t" Mangiama Geiatn. 122 Main Street axa <cw[H®Ma} x�W�'SAi YSKt y�«: y.nv�xU itpmfri& Lt. Cjehbt�v, SssfB}e4Yd ELIE(3I1dCfE3Yf5 M.0-S naySp� i.4 Mgllth&12th wnremm Y...,m�s�r.:.-,sk um m k3— W Chamo7.-with h!-.& tM 12;30. wgadw C33F � •' 4Fxamxecr<w..mrk sw.on dec aL�.z.C.�A:i,acwwxiii ai} MW�� fYM. }innMianYabflsNH66�Wa �../ @Itl STN SiR62i'�IWH'fmWs9x68 � GA Cii d l3G TT9 � W1MW.Li46KATH4:+C21bf tr Alff Pill 4.3 ADVERTISING Airp and Saar OC hotel and tourism locations. e F }d h3m#rsie; - 7o';gn SAtk&kn5 FA I >A"JUNE 15*f" �� $fiT 7LI t�iDK (iFf ;u5i;r! tAST7Sl6 LK MUSil . F RRiS WHEa £ EAMV FUN - VENDORS R "�#Ci kl£N"eLY§Ao',i.INE4diii r, _ t<., 1q. £,SCk A it}f £S.MI..FM t51Nv^b9. SY� %�,.... •.• '. •"�` ,�,+:ts 9(Ni1G iMi:.A7 Xi i� 16iET8DlgN NA HIBCdA`3 _�. twos y MF - 16-dn.aat� rvnconi ZIN �nuxsua�t 12 Item 12. - 18 HB -436- in relating both visitor and business information. HB Downtown 2,831 likes • 387 talking abort this . 192 vv re here: Sopping & Retail � Food & Restaurant ° Beach 315 3rd Street, Huntington Beach, California 92648 (714) 53"300 Always open 1 �out Item 12. - 20 ,831 Photos Lilo HB -438- Liked J 2013 Hiqhliqhts Special events this year included celebration of "Surf City Western lights April, we presented a special Easter Easter Bunny pictures and petting zoo. I two special events: Police Appreciation ar Fashion Show. In June, we brought back - The Princess Party, loved by youngster. ops with 6 fairytale princesses that also dance show each Dour. A very important element of Surf City provide a number of booth spaces evf benefit of city services and local non -prof all year round. Also, in 2013, for the first very excited to participate with a float i event. H sir hts is & HB -439- Item 12. - 21 ART WALK - Third Thursday nd bi RF ern whe ife..and pet'. nealr 1 t Item 12. - 23 777, benefit zone 1 Retail Businesses (includes 1,000 sq. ft or less $300 Nail/Hair/Skin Salons) 1,001 sq. tt to 2,500 sq. ft. $600 2,501 sq. ft.to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000sq. ft. or less $300 ................................._............._--- _.a......_..__.........._--_ __.....—_.. -- 1,001 sq. ft. to 2.500 sq. ft. $60fi 2,501 sq_ ft- to 4,999 sq. ft 900 5,000 sq. ft or more $1,200 Hotels 20 rooms or less $180 j 21-50 rooms $360 __........................ —.........._..._.................. ...........:........................ .__.................. .._..._._..._... ..... .........._._._._......__....... 51+ rooms ........ $600 ServicesfOffice* First Floor $240 Second floor or higher 5120 Cart/Kiosk $60 Banks/ATM $600 Ap Senefi,,. Retail Businesses (Includes S3fiD Nail/Hair/Skin Salons) Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51+ rooms $6w service/off ice - First Floor 5120 Second floor or higher $60 Cartr Kiosk $30 Banks/ATM $600 Item 12. - 26 HB -444- REVENUE 2012-2013 BUDGETED ACTUAL - 9 MONTHS ENDED Current Year 97,850 $ 68.000 Surf City Nights Income S 55,000 $ 41,250 Events S 41,000 $ 32,000 Total Revenues = $ 193,850 $ 141,250 REVENUE 2012-2013 BUDGETED ACTUAL - 9 MONTHS ENDED Administration/Operations S 93,150 $ 64DOO Professional Services $ 8,500 $ 6,000 Marketing & Advertising S 62,200 $ 35.000 Holiday Beautification S 30,000 $ 30;000 Total Expenses = $ 193,850 $ 135,000 H B - 4 4-51"- Item 12. - 27 INCOME BID Assessments/Dues $98,000 Surf City Night Income $75,000 Events $48,000 Total Income $221,000 Reserves - (unbudgeted) $55,000 Income and Reserves Total $276,000 EXPENSES Administration/Operational $25,150 Independent Contracting $67,500 Professional Services $12,800 Marketing/Advertising $78,550 Holiday Beautification $37,000 Total Expenses $221,000 M Item 12. - 29 HB -447- a ... .. a I LCIII 1 L.- J V HB -448- HB -449- 1 kill 1 /-. - .7 1 E \040 0 '044 �................... \Ill Z ............................... .......... ..... fs Y. y73 I P! hw! Y.. ....................... Al� fltl� nz Im" k- ................. ......... ............ Continue the branding message with relevant content on the website, e-newsletters, and social media in addition to print advertising. Enhance Surf City Nights by including unique vendors, local Huntoington E* III Hotel/Motel BID LOIOJ CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2013-2014 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on September 3, 2013 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers as required by the Parking and Business Improvement Area Law of 1989 as approved by City Council in Resolution No 2013-39 as re -printed below: RESOLUTION NO.2013-39 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2013-2014 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2013-2014 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2012-2013 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2013-2014" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION L The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2013-2014 and a description of the improvements and activities to be provided for Fiscal Year 2013-2014. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2013-2014 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 3, 2013, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hail, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street. Huntington Beach, California 92648; telephone (714) 536-5542; or from the Huntington Beach Downtown Business Improvement District, 315 31 Street. Suite E, Huntington Beach, CA 92648, (714) 536- 8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5" day of August, 2013. Copies of Exhibits A and C referenced above are available in the office of the City Clerk or by calling Simone Slifinan at (714) 375-5186 or through the City's website at www.surfcity-hb.org/ Government/Agendas. Exhibit B Downtown Business Improvement District Assessment Formula 2013.2014 Benefit Zone t Retail Businesses (includes Nail/HairlSkin Salons 1,000 sq. ft or less $300 1,001 s . ft. to 2,500 s . ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. R or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 s . ft. $600 2,501 sq. ft to 4,999 sq. ft $900 5,000 sq. ft or more $1,200 Hotels 20 rooms or less $180 2150 rooms $360 51+rooms $600 Services/Office' First Floor $240 CarVKiosk Second floor or higher $120 $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses (includes Nail/HairlSkin Salons $300 Restaurants $300 Hotels 20 rooms or less $180 2150 rooms $360 51+rooms $600 Service/Office' First Floor $120 Second Am or higher $60 . Cart/Kiosk $30 Banks/ATM $600 • Assessments excluded for apartments, real estate agents, non -profits and home based businesses, and temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50 % of yearly assessed fee rate. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. 4 Huntington Beach Downtown Business Improvement District Boundaries and Benefit Zones 1 8 2 Copies of trre sshibits referenced above are available In the oKce of the City Clark or upon request by calling Simone Shhr- at J14) 375-5186 or through the City's,,eba,te at: hap'.//w .surfcity- hb.om/GovernmenVAgenoas.