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HomeMy WebLinkAboutFY 2014-2015 Huntington Beach Downtown Business ImprovementHUNTI NGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2014 ANNUAL REPORT 2 4 5 19 S i I rl ABOUT THE HUNTINGTON BEACH The Huntington Beach Downtown Business Improvement District (HBDBID) is a 50106 business organization formed in 2004 by the city council at the request of downtown merchants. Businesses located in they dynamic Huntington Beach Downtown area are all members of the innovative, business run Downtown Business Improvement District. The HBDBID is a public/private partnership where downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not for profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. For more information, please visit hbdowntown.com. Also connect with Huntington Beach Downtown on: =r hbdowntown.com instagrarn.corn/hbdowntown 2 facebook.com/hbdowntown facebook.com/surfcitynights facebook.com/hbartwaIk pinterest.com/hbdowntown You youtube.com/user/surfcitysouI twitter, corn/H B Downtown BID The HBDBID currently represents over 250 downtown business members, and continues to increase in size with new businesses opening each year. The boundaries of the district include the Hyatt Regency and the Hilton Waterfront to the south, Eighth St. to the north and inland on Main St. to Palm Ave. Due to the success of the activities of the BID's programs, it has received complete support in renewal every year since 2004. �t 8eacn prpr;aan Dueanaes Imprs.ernex+t t7tstric2 nm #m "mil tonic 4 d 8 We are especially excited to see the steady construction and development of our newest attraction, Pacific City, scheduled to open in September, 201S. 3 COMMUNITY HIGHLIGHTS Over 250businesses contribute tomaking H8Downtown awbrant, successful business district. The majority of our businesses are established favorites, indulging our loyal locals and visitors with awide range ofchoices. Some ofthe new merchants to downtown this year include "Hey Saylor & Sty\et^ adad<ng full service beauty salon, ^Irene*s Story~ on 5th Street and the Strand, offering the latest youthful fashions. and "Daisy Blue" on Main Street, aunique boutique filled with jewelry, art, arid precious gifts. And for dining. H8 Downtown in now home to Ritter's Steam Kettle Cooking, The Irishman, andthesoon-Uo-open USTaco a1the Strand. In addition, we are thrilled to have a new choice beachxide BACON Kd4Nia, in the concession location inpartnership with the Waterfront Beach Resort, aHilton Hotel A:dfor comfort food with attitude, visitors are flocking the VVatertab|e, a most incredible remvention of dining at the four -diamond Hyatt Regency Resort Huntington Beach. 4 MM The HBDBID works promote and enhance the overall appeal of downtown through its programs and services, including holiday beautification, street services public safety and marketing programs. In conjunction with the City of HB departments of Public Works, Public Safety, Economic Development, the HB Art Center, the HB Chamber of Commerce and Visit HB, HBDBID is proud of the role it plays in promoting HB Downtown as a premier destination for residents and visitors alike. The following pages will further highlight the programs and services key to the continued success of HB Downtown. 9 HOLIDAY BEAUTIFICATION SAM CIAUS • MOUM Y AM HMM • AM MUOK SUCH MORE HOURS FREE DOWNTOWN PARKING 0 TREE LIGHTING CEREMONY HB Downtown kicks off the winter holiday season with a magical Tree Lighting celebration. Creating a center of pride for our community, the BID funds for holiday decor, including a 18 foot tree with rotating light display, custom pine garland, and custom hanging streamers with wreaths. This year, to welcome Santa Claus, the BID created a wonderful family evening, with entertinanment by the Sunshine Generation, Huntington Beach HS APA Surf City Singers and the world famous All American Boys Chorus Complimentary refreshments were provided by our BID businesses and sponsor partners Local artists completed the street as we waited for Santa to arrive and light the tree. MIRACLE ON MAIN ST. Thousands of visitors stopped by the center of Main Street every weekend and Tuesday night in December to take memorable pictures in front of our tree. The best part is that the HBDBID arranges for Santa Claus to visit for five consecutive weeks, giving our HB families and friends the chance to tell Santa their Christmas wishes, and pose with Santa for no charge. The Holiday decor and memory making opportunities like visiting with Santa Claus is one of the many ways the HBDBID works toward building a center of pride for our community. Another fun part of Miracle on Main Street for 2013: Surf City Nights presented a very special evening for our young families with an Enchanted Surf City Nights Princess Holiday Party. We also worked with the HB Youth Shelter to help make their annual "Light a Light of Love" parade and lighting of the snowflakes a huge success. Finally, in December 2013. the HBD BID was very excited to partner with the City of HB to provide FREE 2 Hour parking to guests submitting a coupon We recognize that paying for parking can be a perceived challenge for visitors to HB Downtown and appreciate this partnership with the City of HB as we strive to increase visits to HB Downtown from our local community during the winter months. STREET SERVICES CLEAN TEAM In 2013, the HBD BID renewed its three-year Memo of Understanding with the City of Huntington Beach for the purpose of overseeing our street maintenance program Administered by BID staff, the sidewalks are beautifully maintained by our contracted services provider, Malco Maintenance. Day porters maintain cleanliness in most downtown areas except for buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. POWER WASHING The power washing program includes steam cleaning of sidewalks on Main Street twice a week in peak periods and once a week in off-peak periods. In 2013 we increased our service to include steam cleaning of sidewalks on Sth Street in addition to increasing service during peak summer months and special events. Alleys are steam cleaned quarterly. COORDINATION WITH PUBLIC WORKS The BID staff interfaces with Public Works to insure a safe environment regarding tree trimming, sidewalk replacement and report of major graffiti clean-up. This maintenance partnership with the city is credited for providing a cleaner, more beautiful downtown district. In conjunction with our newly formed Beautification Committee. the BID is working with Public Works to plan for the best landscaping and other visual improvements for the downtown destination. 7 PUBLIC SAFETY ADVOCACY The BID continues to build strategic partnerships with law enforcement and to advocate for appropriate police coverage for daily details and special events in the downtown area. We continue to be involved in the planning stages of city and community events such as the Surf City Marathon, 4th of July and US Open of Surfing, to insure downtown business interests and concerns are represented and addressed. AMBASSADOR PROGRAM DOWNTOWN In 2014, the BID, in partnership with leading restaurant owners, Visit ! AMBASSADOR $ HB, and the City of HB, helped fund a pilot Ambassador Program for twelve weeks beginning July 15th. This program is designed to have a designated, high visibility person(s) to engage the public to provide information, directions or a friendly greeting. The Ambassadors are responsible for dealing with quality of life and reporting issues There are many issues that can negatively affect how people think about our City. We believe this program can be effective in addressing public safety issues while still maintaining a high regard for dignity, respect, and social responsibility. Our goal is to have the Ambassador actively engage all citizens residing or visiting Huntington Beach and demonstrating a courteous yet firm approach to downtown problems. The Ambassador will network with business owners, other security personnel and the Huntington Beach Police Department RFSPONSI BI LITY In partnership with the HB Police Department, the BID is active in promoting and sharing information on responsible beverage service (RBS) classes to all our local restaurants and pubs. These programs are designed to prevent and recognize intoxication, underage drinking and drunk driving by serving alcohol responsibly. E. MARKETING, EVENTS & COMMUNICATIONS When we consider our efforts in the area of marketing, events, and communications, we have four priorities: -Give locals a reason to love and frequently visit HB Downtown by building their sense of community pride in the downtown destination • Increase awareness of all the special events downtown • Provide the hotel staff with the best information available so they can promote HB Downtown -Cultivate a A want to visit HB" sense in all visitors to Orange TERNArIONai Countyiryl+ To further the reach of our message, the BID works closely with the City of HB Public Information Officer, the HB Chamber of Commerce, and the staff at Visit HB. Working together with these key organizations and others, such as the HB Art Center and the HB International Surfing Museum, we continue to grow our visitor base and improve business for our merchants. Hunhogttm Benh CA In 2014, we had the unique opportunity of promoting HB Downtown in conjunction with special events organized by the 100 Years of Surfing committee and the Rotary Club's Surfboards on Parade. HUNTINGTON 40 HUNiING7 BEACH-' BEa. }+ CAL 11'- O R N I A HUNT INGTON fIR.ACN GE ChWkW ofrce 0 MARKETING AND ADVERTISING For marketing, our target audience focuses primarily on locals, couples and families, hotel guests, and leisure visitors to Orange County. Our message highlights our unique selling position with a world famous pier, Surf City USA, and small town charm. We reach the audience through traditional and non-traditional media, press releases, and events. Key to marketing is building attendance at the HB Downtown signature events: • Surf City Nights • Art Walk • Chili at the Beach • Surf City Days • HalloweenFest • Tree Lighting / Miracle on Main Street The HBD BID advertising and marketing budget is frequently supplemented by co -advertising with Surf City Nights. In addition, it is our goal that each event produce sponsorship or other revenue to help pay for the specific event advertising. 10 I h s S MARKET HUNTINGTON BEACH DOWNTOWN ARUMLK N DOWNTOWN ON A�LO tis 2 H, URS FREE DOWN OWN PARKING MARKETING AND ADVERTISING The BID uses a multitude of resources for promoting HB Downtown, and building a community sense of pride. One example was our successful "Love in the HB" promotion in February, where we asked for stories from couples who were engaged at the pier. Plus, in partnership with the City of HB, we ran a special 2 Hours Free parking promotion for Valentine's Day, distributing vouchers to all of our downtown businesses to give to their customers who spent a minimum of $10.00. CROSS -MARKETING In addition to running this advertisment in local newspapers and on the cover of OC Monthly, we distributed postcards to thousands of Surf City Marathon participants plus hundreds of visitors to Surf City Nights. The Valentine's promotion gained more ground when Matt Liffreing created a video piece advertising our contest and interviewing Mayor Harper sharing his pier proposal story. 11 zL samid 6ui4auLL )iieis u pue s:4611461H ,it) PnS n1 Ic �auueu) 9H uo -aas uai}o aye ino osIV 'tieA%a SL�t a4: uo sjalnwwo) }o spuesno4l M alq!SIA pRo9,4peaa SAIUe orb 4;4i uE 4 NI uo sluawasiha,,.e wanoay 46noj41 apeu. s; siow.. w. o; I e? ej:.:,, oel uo:6uilunH }o sluapIsaJ amin - a)uapre aleipaw .sou. ino 4UN1 siseq snonu uo) a uo 6u4�uuo) aje am IN 6u,msua '4)ea9 uo,6uqunH uw sl, ouas� ppp'pg,mo of pajaAiRp si apin6 v41 stseq A auenb a uo auite6ew a4l io zoeq a4l ui pe abed Ilr4 a 6upe4 4 an6ole e) SONVS ualm)aa Pue Wd 4oea9 jO16u :u'u jo 4) a4: vo m of ullop 6ur,,a)pew io uo�.Wd iuvilubs a asn of saruiluc) O;; we;belsui pue 'JiUIC 'sa6ed �00W)ei "•lie)14o s s %&Ie elpa- r . - ui omoa6 +oeas u6roui pa oaid s umo.ulmoo Sµ 6uis;,ave loud ino 6u luar,a,donS )oulo0Ol s6ul41 JOT PUP )o a,a m ui uoseas go 6ulsil anpe nq 1Wew 1011sm Aura) 86uejo l4el ,no wea, anti au17e6ell 9H Pue k41`Al )0 of uG1!PPe u! Sm8N P01 841 pue luaouadapul 9H 'alVM 9H 4 u s:uam aimpls ino &ijowad s{ 6ysiw,,;e,oi a),nosai kewud ono ONISI1113AUV (INd JNI.L3)12idW New for 2013 - 2014: To increase visibility of our businesses in HB Downtown, we spent time working on websites: The all -new surfcitynights.com website announces weekly entertainment and includes a blog with meaningful posts such as "5 Tips for the Ultimate Farmers' Market Trip" and vendor & music spotlights. Also, to better manage our high volume of inquiries from vendors and entertainers who want to participate in Surf City Nights, the new website has the ability for interested parties to apply on line. The new and improved hbdowntown.com website has a dean, fresh new look, with dozens of images and/or video on every event page, giving the web -visitor a personal, close-up look at the experience of being in HB Downtown. We have two places on this website where our businesses can advertise for FREE - on the home page. where we have scrolling images of the specials, and on the "What's Happening" page. Another well -used function of our website is our online directory with direct links to each business website. Also, key to communication, we send two newsletters monthly - one to the BID Members, with important information specifically for them, and the second tto over 6000 community emails. Both of these newsletters have FREE advertising opportunities for our businesses. The community email list is steadily growing, as we collect addresses at every event and on our website. COMMUNICATION Surd ity°Nigh-rr F p{1LlOW t!8 FOR tw' OV,x 13 ����~�^�U �����U^� `��^��^'^^^ ^�«��^"'~ H8 Downtown's marketing and communication efforts includeda strong emphasis on gaining a presence in social media. Wecontracted with Enlarge Media to set up and qrOm/ audiences for Surf City Nights and have begun to include twitter and {nstagr8rn when we post on Facebook. In fact, our HBDowntownFacebook reach continues to grow orqanically for each page, as our number of friends has increased over 25 percent since last year, The BID will continue to grow these communication channels with Huntington Beach fans %» connect and engage them inthe experience ofHBDowntown, Asvvebecome ^fnends^ with more HB Downtown businesses, we share their pages and help them reach aneven wider audience. M - BID SIGNATURE EVENI'S SURF CITY NIGHTS - every Tuesday The Tuesday night weekly Street Fair and Certified Famers Market is a thriving, popular event for locals, visitors, and hotel guests. A combination of wonderful year-round weather, unique vendors and entertainment has made for a very successful 2013-2014 year of Surf City Nights. Surf City Nights is overwhelming one of the best -loved activities in HB Downtown. 2013 Highlights In addition to the engaging new website, other highlights from Surf City Nights this year include presenting two fun and entertaining Princess Parties, visits with Santa Claus and the Easter Bunny, and special events for Police Appreciation Week and Public Works Department Open House. Our special month -long "March Madness" event invited visitors to follow Surf City Nights on social media for an opportunity to shoot baskets and win great prizes. An important element of Surf City Nights is that we provide a number of booth spaces every week for the benefit of city services and local non-profit charity groups all year round. Funding through Surf City Nights made it possible for the BID to participate with a float in the 4th of July parade for the second consecutive year. The BID information booth, with its bright yellow canopy, continues to be highly visible and attractive. Next to the booth is a stand displaying a variety of brochures from businesses downtown, another way we help our businesses connect with potential customers. 15 ART WALK - Third Thursday, March - November The mission of the HB Artwalk is to celebrate creativity, innovation, and community "Surf City Style" by showcasing both established and emerging local artists, creating a memorable and meaningful experience for our local families and visitors to HB Downtown. HUNTINGTON BEACH This self -guided tour is presented by the businesses of downtown DOWNTOWN as way to offer guests an entertaining evening of exploring art and ��� the ambiance our beautiful downtown. During the 2013.2014 fiscal year, our Third Thursday Art Walk enjoyed steady growth within both our local artist community and the public. Starting with an amazing Showcase Spectacular at the Shorebreak Hotel last November, and then picking up again on the streets in March, this event brings 35 - 50 artists monthly to our downtown destination to meet and engage both art enthusiasts and casual visitors to talk about the craft and inspiration behind the artist. The International Surfing Museum continues as our headquarters for registration, and the perfect center hub of activity with entertainment, live art, and artist gatherings. New this year: each month we invite visitors to fill out a registration card with a chance to win a $25 gift card to the downtown business of their choice. I64V HB artist Eileen McCullough 16 The HB Art Center continues to be an invaluable partner in hosting and promoting arts and culture while building community. Equally exciting, the art walk this year was able to support Surfboards on Parade by including all of our downtown surfboard locations on our artist map and also distributing their informational materials. CHILI AT THE BEAC June 14, 2014 Chili at the Beach. June 14, 2014 The 7th Annual Chili at the Beach had all the ingredients to be a wildly successful community event. Starting with the spectacular backdrop of our pier and sparking sea, we take 500 gallons of chili, 50,000 sampling cups, and invite 1500 people to stop by for a taste. Then, to add to the memories, we schedule ten different bands to entertain throughout the day on two different stages, street entertainers, a kids' zone, unique gift shopping from vendors, and an art show. With more entries than ever before, competition of the chili and salsa tasting was stiff, and the stomachs were filled. There is no doubt that Chili at the Beach has become a favorite event for the local community. The event raised funds to support the Boys and Girls Clubs of Huntington Valley. SURF CITY DAYS - September 14-1S, 2013 Even the heaviest of fog couldn't dampen the fun of our competitors, spectators, and participants of the 2013 Surf City Days weekend. Skate board enthusiasts hung with the Old Skate events on Walnut, and then moved over to being surf enthusiasts at the ever -popular HSS and Surfline Demo Days. On the beach side, our 42nd annual city surf competition filled the front lines while the CBVA Bud -Light Volleyball Tournament filled the back side. Also beachside, crowds gathered to cheer on their favorites in the Race to Victory Stand Up Paddle Board competition. We'll be celebrating more athletes in 2014 as we add a Cross Fit Challenge competition to the event, and work closely to create fun memories for our community with our 100 years of Surfing Committee. HALLOWEEN FEST - October 31, 2013 On Halloween, Downtown HB was transformed into HBoo Spooky Town where little super heroes and princesses enjoyed a safe and family -friendly festival. Tons of treats on the streets, a petting zoo, pony rides, games and DJ entertained nealry 12,000 guests. The Kid's Costume contest and Canine Howl-O-Ween contests were a big success on The Strand where prizes were awarded for most creative, scariest, cutest, funniest and best duo or group. 17 OUTREACH A key responsibility for BID board members and BID Manager is to actively reach out to all sectors of the community. We have our own standing committees and encourage the business owners and managers in downtown to participate at the level that works for them. Committees include: Surf City Nights, Events, Art Walk, Marketing, Finance, Beautification, and Public Image. Board members and the BID Manager attend key City Council meetings and study sessions, and weekly specific events committee meetings. In 2013-2014, we represented the needs and concerns of HB Downtown on a regular basis in a number of meetings such as: Planning Commission, Downtown Task Force, Downtown Economic Development Committee, and BID Coordinating Meetings. We also work with the HB Chamber of Commerce as the welcome new business to Downtown and with many of their special events promoting business in Huntington Beach In 2013-2014, the BID welcomed more students from the Ocean View HS Business Academy to Downtown by coordinating field trips to local downtown businesses where we engaged in mutually beneficial discussions regarding destination and business management. Also this year, the BID Manager is a proud graduate of the Robert Mayer Leadership Academy, a nine month program where members from all sectors are gathered to gain a better understanding of the complexities of the professional and volunteer workings of our community. x< NUNTIMtiTON Sf N LEADERSHIP A "ADE=MY 18 & STAFF The Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the non -voting Past President. The Executive Committee is composed of 4 officers to include the President, Vice -President, Secretary and Treasurer. Board Members are elected for 2 year terms and officers serve a 1 year term. EXECUTIVE COMMITTEE Steve Daniel President Rocky Mountain Chocolate Factory Bob Hoxsie Treasurer Mangiamo Gelato Caffe Nicole Thompson First Bank Tony Motakef Shorebreak Hotel Stephanie Wilson Fred's Mexican Cafe Susan Welfringer BID Manager Mary Anne Chock Administrative Assistant Steve Grabowski Vice -President & SCN Chair The UPS Store Eron Hodges Secretary Hyatt Regency Huntington Beach Resort & Spa DIRECTORS STAFF Lori Eckman The Strand on 5th St. Susie Smith Makin' Waves Salon Mary Ann Senske Surf City Nights Manager 19 BID R-ENEWAL & BUDGET The City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improvement District (H8D8{D). TERM: No changes, the term remains atone year. BOUNDARIES: The same with nochanges- ASSESSMENT RATES: Due tothe economic climate, the Board of Directors has voted to keep the assessments at the current rates. SERVICE AND PROGRAMS: No changes, will continue to include marketing, special events, advocacy and nnaintenance- 20 STATEMENT OF OPERATIONS Fiscal year is October 1, 2013 to September 30, 2014 REVENUE 2018-2014 BUDGETED ACTUAL 9 MONTHS [Film Bid Assessments & Dues Surf City Nights Income 4fs,(XYJ 96.000 J5,000 56.250 Events 48.0t70 32,000 Total Income I21,000 174,250 EXPENSES 2013-2014 BUDGETED ACTUAL 9 W40NTHS ENDED Administration/Operational 25,150 i6,225 Independent Contracting i;7.540 50,625 Professional Services 12.800 6.375 Marketing/Advertising 78.550 S 000 Holiday Beautification 37,000 36,000 Total Expenses = 221.000 167,225 This information has been derived from the unaudited financial statements by McGinty, Knudtson and Black, LLC. A complete financial is available upon request. For more information contact the BID office. 21 2014 - 201 S PROPOSED OPERATING BUDGET Fiscal Year is October 1, 2014 to September 30, 2015 INCOME Bid Assessments & Dues 98,000 Surf City Nights Income 75,000 Events 61,000 Total Income = 234,000 Reserves (unbudgeted) 28,000 Total Income & Reserves = 262,000 EXPENSES Administration/Operational 21. la0 Independent Contracting 70,000 Professional Services 1 '2100 Marketing/Advertising 89,660 Holiday Beautification 36,000 Total Expenses = 234,000 22 VISION Continue the branding message with relevant content on the website, e-newsletters, and social media in addition to print advertising. Enhance Surf City Nights by including unique vendors, local entertainment, special events and promotions. Work with businesses off Main Street to increase visitor traffic to the side streets and The Strand. Reach out to local schools, non-profit groups and community services to establish a strong connection to community. Provide a positive, dynamic image for HB Downtown through the consistent use of branding, cross -promotion and high -quality marketing. Maintain HB Downtown's reputation as a prime destination for residents and visitors and continue to refine programs and services for best practices. 23 THANK YOU! The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person's contributions are essential to our united efforts to improve Huntington Beach Downtown. ART WALK COMMITTEE Kevin Ashford, Chair, Enlarge Media Kate Hoffman, HB Art Center Luanne Shoup, Resident Susan Welfringer, BID Manager Mary Anne Chock. BID Admin. Asst. Cindy Cross & the HB1SM BUDGET COMMITTEE Bob Hoxsie, Mangiamo Gelato Caffe Nicole Thompson, First Bank CHILI AT THE BEACH COMMITTEE Kevin Ashford, Enlarge Media Jan Douglas, The Shorebreak Hotel Bob Hoxsie, Mangiamo Gelato Caffe tony Motakef Eron Hodges Susan Welfringer, BID Manager Mary Anne Chock, BID Admin. Asst, SURF CITY NIGHTS COMMITTEE Steve Daniel, Chair, Rocky Mtn Chocolate Bill Cuppy, Pier Realty Bob Hoxsie, Mangiamo Gelato Caffe Susie Smith, Makin' Waves Salon Mary Ann Senske, SCN Manager Susan Welfringer, BID Manager SURF CITY DAYS COMMITTEE Brett Barnes, Duke's of HB Cindy Cross, Intl. Surfing Museum Mike Sheldon, HSS Ryan McLaughlan, HSS Marc Spitaleri, Victory Brian Richmond, Victory Kevin Ashford, Enlarge Media Rob Kee, Enlarge Media Jay Brown, Enlarge Media Therese Butler, Volleyball Lori Eckman, The Strand Susan Welfringer, BID Manager Mary Anne Chock, BID Admin. Asst. VOLUNTEERS Thank you to our volunteers who devoted their time to work for the BID in 2014. Dale Stimson The Boys & Girls Clubs of Huntington Valley Chance Coogle OCC Hospitality program Edgar Toh Geoff Hicks (Chronic Jerky) Mario Ojeda (Imperial Cerveza) HB Free Rides Jinx Law Erik Kiesel Matt Liffreing MISSION STATEMENT "The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking and special events" WWW.H BDOWNTOWN.COM EXHIBIT B Downtown Business Improvement District Proposed Assessment Formula 2014-2015 Benefit Zone 1 Retail Businesses (Includes Nail/Hair/Skin Salons) 1,000 sq. ft or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft .to 4,999 sq ft. $900 5,000 sq. ft. or more $1,200 Restaurants 1,000 sq. ft. or less $300 1,001 sq. ft. to 2,500 sq. ft. $600 2,501 sq. ft. to 4,999 sq. ft $900 5,000 sq. ft. or more $1,200 Hotels 20 rooms or less $180 21-50 rooms $360 51 + rooms $600 Services/Office* First Floor $240 Second floor or higher $120 Cart/Kiosk $60 Banks/ATM $600 Benefit Zone 2 Retail Businesses (Includes Nail/Hair/Skin Salons) $300 Restaurants $300 Hotels 20 rooms or less $180 21-50 rooms $360 51 + rooms $600 Service/Office* First Floor $120 Second floor or higher $60 Cart/Kiosk $30 Banks/ATM $600 • Assessments Excluded for Apartments, real estate agents, non -profits, home based businesses, and temporary vendors. • Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. • Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly.