HomeMy WebLinkAboutFY 2014-2015 Huntington Beach Auto Dealers Association Busin Dept. ID ED 14-30 Page 1 of 2
Meeting Date:9/2/2014
CITY OF HUNTINGTON BEACH
REQUEST FOR. CITY COUNCIL ACTION
s
MEETING DATE: 9/2/2014
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Ken Domer, Assistant City Manager
Kellee Fritzal, Deputy Director, Office of Business Development
SUBJECT: Public Hearing to consider adoption of Resolution No. 2014-66 approving an
Annual Assessment within the Huntington Beach Auto Dealers Association
Business Improvement District (BID) for Fiscal Year 2014-2015
Statement of Issue:
On August 4, 2014, the City Council approved Resolution of Intention No. 2014-49, to levy an
assessment for the Huntington Beach Auto Dealers Association Business Improvement District and
authorized the City Clerk to schedule a public hearing for September 2, 2014. The City Council is
requested to conduct a public hearing to consider adopting a resolution to approve the annual
assessment for Fiscal Year 2014-2015.
Financial Impact:
Revenues and expenses are included in the 2014-2015 Huntington Beach Auto Dealers
Association Business Improvement District Budget (Fund 701 - $112,020.)
Recommended Action:
A) Conduct the Public Hearing; and,
B) Adopt City Council Resolution No. 2014-66, A Resolution of the City Council of the City of
Huntington Beach Approving an Annual Assessment Within the Huntington Beach Auto Dealers
Association Business Improvement District for Fiscal Year 2014-2015."
Alternative Action(s):
Do not approve the Resolution and modify elements of the Annual Report, such as the proposed
assessments, activities and/or improvements to be funded.
Analysis:
At the request of the Huntington Beach Auto Dealers Association, the City Council formed the Auto
Dealers Association Business Improvement District (BID) to fund the Dealers' obligation to operate
and maintain the electronic reader board sign located adjacent to the 405 Freeway and to fund
other promotional activities that benefit the auto dealers.
The loan from the City to the Dealers' Association for the refurbishment of the reader board will be
paid off in the coming fiscal year; thus, the BID has reduced their assessments from $1,440 per
dealer to $940 per dealer starting October 1, 2014. The Auto Dealers BID anticipates an operating
budget of$112,020 with a year-end reserve of$1,780.
Item 17. - I HB -344-
Dept.ID ED 14-30 Page 2 of 2
Meeting Date: 9/2/2014
In order for the City to levy the BID assessment each fiscal year, the City Council must conduct a
public hearing before adopting a resolution affirming the coming year's assessments. On August 4,
2014, the City Council adopted Resolution 2014-49, affirming its intent to approve the proposed
assessments for 2014-2015 and setting the public hearing for September 2, 2014. As required by
the California Streets and Highways Code Section 36500 et. seq., copies of the Resolution of
Intention were mailed to each of the businesses to be assessed. A Notice of Public Hearing and
copy of the Resolution were published in the Huntington Beach Independent on August 4, 2014.
During the public hearing, the City Council will hear all interested persons for or against levying the
assessment. Protests may be made verbally or in writing; however, written protests must be filed
with the City Clerk at, or before, the time set for this hearing and contain sufficient documentation to
verify business ownership and validate the particular protest. If written protests are received from
the owners of the businesses in the proposed area that will pay 50% or more of the assessments,
no further proceedings to approve the assessment can be taken for a period of one (1) year. Upon
the approval of the Resolution, the new assessment formula will become effective as of October 1,
2014.
Environmental Status:
Not applicable.
Strategic Plan Goal:
Enhance economic development
Attachment(s):
1. Resolution No. 2014-66, "A Resolution of the City Council of the City of Huntington Beach
Approving an Annual Assessment Within the Huntington Beach Auto Dealers Association
Business Improvement District for Fiscal Year 2014-2015."
2. Huntington Beach Business Improvement Districts 2014-2015 PowerPoint Presentation.
NB -345- Item 17. - 2
ATmaim ACH f1A E N
T 1
RESOLUTION NO. 2014-66
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON
BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE
HUNTINGTON BEACH AUTO DEALERS ASSOCIATION BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2014-2015
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500 et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, the Huntington Beach Auto
Dealers Association Improvement District (the "District"), by the passage of Ordinance 3175 on
September 8, 1992. The City is proposing to levy an assessment for fiscal year 2014-2015
pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2013-2014, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2014-2015.
On August 4, 2014 , the City Council adopted a resolution declaring
its intention to levy an annual assessment for Fiscal Year 2014-2015 as proposed in the District's
Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report filed by
the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which report includes a proposed budget for Fiscal Year 2014-2015 and
a description of the improvements and activities to be provided for Fiscal Year 2014-2015.
SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy
and collection of assessments within the District for fiscal year 2014-2015 as proposed in,the
Annual Report. The levy is to apply to small businesses classified by the City of Huntington
Beach License Code as Class A Retail Sales, (Al) Auto, New, Used, Parts, including new
business of that classification located within the District in the amount of One Thousand Four
Hundred Forty-Four Dollars ($1,440.00) per month as set forth on Exhibit B, and incorporated
herein by reference.
SECTION 3. The assessments collected shall be used to cover costs to operate, upgrade
and maintain an electronic reader board located within the City of Huntington Beach west of the
intersection of Beach Boulevard and Center Avenue and other promotional and advertising
activities.
14-4285/110720 1
Resolution No. 2014-66
SECTION 4. This resolution shall take effect on October 1, 2014.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 2nd day of September , 2014.
Mayor
REVIE ND APPROVED: APP OVED AS TO FORM:
i Manager City Attorney
14-4285/110720 2
e
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New Car Sales h tl $155 DOD 000(million)i since, sign.This year 2014 narks the 24th anniversary of the associ ash
were alleaved to operateOgitzl Sagn atall Terra Used bottom effattocfeatea 21slcentcry spectocularnewdgifal reader
Car sales grew by ost$34000000(Tien IM same period board sign for me community
of time.Total dolor sales inrluding parts and service,body work, The Huntington Beach Auto Dealers Association Is dedicated to serving the New
Wnh me recent tletllcatlat of the new,BS fool till,wedge-shaped,
� are.do all 10 dealers exploded to$837.ODD,DDO(million)from aver sltleq 1,200 square foot dghal faced sign,the Auto Dealers Car Dealer Members bated on 9each BNd They stove to promote meu collective
business suaess error de an edecave market ng message antl ass st with
t, $608 000,00(m II M),topp ng a 27q gro✓ath made po55 We by the �oypon are able to reticale nett/a d g tly eded revenue to t CCSSJJ ;
common'ssaes bypmvtl'ng themommunity they serve with axanaryofineani ylal
.✓ H8 Auto Dealers$p""',[at Dlglthl Sign,Inc'dentaly total Wages further me,chandSe the tLeness and financial'interest of both the
paid,property tax Payroll taxes and net sales tax to our community programs The Assoc aaon Works to protect and expand the r business segment in —
Beach Blvd of Cars antl the C ty of Huntington Beach.Supporting
all grew proporaMaly to the performance noted above non profits s a ma aresult a=well. order to be able to provide leadership and taus so that loom the members they
serve and our did mmuniry remain healthy and prosperous.
The Huntington Beach Arm Dealers Assecia en was formed on --
We am expedencirg slgrJacant new sales and sales tAK oennmtlon, � p
August 15,1990 out ofthe desire to bring new car dealers on Beach as a hard of the joint effort between the city antl the dealer network.
Bad.to join forces,develop ccwperat community and markei lg The ten dealer network dots the bnciscape along Beach Blvd.,III
5v plans and better serve their irapeas and the Cq of Huntington City,USA.These Components have worked together to Insure all
Beach, pall conanulty of message scramming 3 m i(led saga—ham,
On September 8,1992 the Huntington Beach City Council approved anking together wAh common goals.Our new reader board sign !
adltenes no 3175 establsh g the Huntington Beach Auto Dealers adds strength beauty and character to message and helps
Business"placement Dstrdt(BID)as a method of financing cres'nse business for all Pares enaolvetl ISarac lary In the absence i
4" and meraddng their then state of the all digital reader board of r.s trot having an Auto Mall
Q aMMIN PW OdoP 930 ail Mon
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Today,The Hunt in dean Beach Auto Dealers Asscciatmn,their Beath Blvd of Cars reached,regional and local economy Mix group of 10 entrepreneurs have
brand and their new,exceeding expectation BNd of Cars Store at Bella Terra pushed forward to protect,expand and retain their business Interest in
Shopping Mall.10 New Car Dealers strong.WM the serval of a substr ndal Huntington Beach,Surf City,USA.
Mustangs,Corvettes,Chargers,Continentals,Lincoln,Malibu,Thunderbird.Hummers, t.c,A; ^;_5 corporate pan Or in the forth of Car Pros and their new KJA Store at the former Cur dealers have contlnualy led In their Make and Model franchise areas.
Plymouth,Honda,Toyota and even the Dodge Dart dottedthe early beech Blvd landscape. `-f.- Saturn locaa'an last year and the recent ttemer of the Chrysler Dodge Jeep Ford s groVM is momm_ntal Since they opened five years can Kacon(nuasto
Names like Cal Worthington Grob).Terry York Gustafson,bit Maxey lock the Blvd.brought
the fu�ure is bright. break records Men Arnng their inaugural and Subsequent year vab be Beach
Widi the completion of the D gi al Reader Board Sign 31.5 million capital costl, BNtl of Cars.Chrysler has locked down State-wide and national awards for
much of its growth during be 1960't,'70'a and'80's.For Example,Could,Chevrolet has - .liID the cam plate re-build of the Toyota of Huntington Beach franchise($18 million), sales performance over along period m time and the other brands win industry
been family owned and operated since 1960 and HB Chrysler/Jeep has been family the significant expansion of the Norm Relives Honda Super Store location($4.7 awards,Sales Performance awards and Customer Defamation Aomevemeras
.had and operated since 1966,They are local people serving brad people fmm the same million),the recent he of the OC Mazda HIS Mazda)stare($2.2 million, regularly.
the recently complete rebind of the Bud City Nissan Store($2 million),the Hands on and bottom line local business Ieadeishlp models,combine wib a
locations In Huntngton Beach for well over 40 Years. - -W� renovated DeLild Chevrolet Store CHmillion),be soon to be rebuill Huntington
level unimmunity consciousness and a spirit of giving bark combine to form
_Y r) Beach Fad Store and rebuild of tie a combined Rick Evans Chryser,Dodge the best description of these ten business were amid their managers We are
J-13an facility these sIgnifical ad oni fi-cal canm ml'nts Ten New Cat dealers acting as one when it COW es to marketing Community
turn r demonsvatn the continuing confluence n the automotive industry and investment
heid by our members. In spite of fairy harsh economic downhwo in be
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Contimi ng the story M CaRrans The Hunfirsdol beach Auto Dealers cupNates'rnerest In transportation products offered by the Member Dealers. Of the ASSOCI3t10f1 also sit 8S the BID r i
Association's Reader Board Sign agreed to open a'retail'presence-n and This includes electronic hook up to each dealer member Ithe Internet B03fC1 IVI(:fnbBFS 3f1C1 they 3f"(:: _..,„..__„...
abi tine location of their original Sign In 2010.At significam:expense(d-toile and Werb spas.Strait also deals With walk-up dienls Wanting automotive or
` ^dal repodt,the Association employs the„pad-time represertatiues mirdspornabon information.[Temple for each Dealer is on display,telephone Bob Miller Nan-voting: ! HB Dodge,Chrysler DeLrlo Chevrolet
n (Toyota of Huntinyton beach) Jeep Ram 7114W847 6117
wph payroll,vmrkers camp,insurance censideratpms,site alone,,,equipment, Mimes exist for instant access to individual tlealers far any client questions or William Rea, 714-041 399 9 '.dehilo.com
etc.Currently tall rent znd office operation represents almost 40%or Iz needs.Shuttle Service is crowded by each dealer to and from Bella Terra.Also, acts as President CPA-Financial � vn^:w.hbchryslerjeep.tom
Paul Gonam Huntington Beach Ford
total BID Annual Budget. arrangements can he made to test drive vehicles,Average number of stare Bavid Garofalo Huntington Beach 714-042-6611
eisps per month(YID),2014 a about 750 people per month;377 people per (Nam Reaves Honda Super Stae) Adminiaustlon j Mitsui —.41 ntinglentheachford.com
The Association marginal with Bella Tema Mall the use o,their Concierge acts as Vice President 888-7BD-9895
Desk located at the Amphitheater by the Century Theatres.Nov,the SNJ of monN average for 2010,and 559 people per month average for 2011, gill Demarest v✓`4'w,h bmrtsu.coln McKenna VW Hundnytot Beach
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Cars Store plays a dual role;host far the Mall attending to scores of daily, (DeLillo Chevrolet)ads as CFO I Norm Reeves Honda w,nv.mckennavolkswagen.com
customer vi.;o,loold^,g far arerylh ng from the nea•=,st bathroom to specific Superstore
t 714 842.5431 Toyota of Huntin ton beach
The Huntington Beach Dealers Busmess Improvement Disirid meets the W g
Ind'N'Idual tenant stare locations and performs the care role of Blvd of Cars I
ww,v.nprmreeveshb.com 714-847deafmStore&information Center.At the Car Store-the Dealer operate a facility that NS f8,LBEEN BarhBivulthird dayongton quarterA To pp of Hunington Beach,18881WtNv.toyoiypfha.com-•"" am,hespenddatesf Re e201-015Fische al Conference Room at8:30 714-88-773ath Mazda
am.Ths colc dateslorthe 20t4-2015 F�scal Pehod are. 7148i8-7739 CarPros Kaof Huntington Beach
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L:JU�'.l19 REVENUE:
lJU 1SiaU CJ MONTHLY DEALER ASSESSMENT _ _ _ $940.E
Business Improvement Assessment S nzsoo.00'
-�--- -- - :Total Revenue Snz,eoo.00
�Yo nmo., EXPENSES:
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84,812.0e
.Promotional _
;, Sign Utilities,Maintenance and Insurance 2738794
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,�,,,,,�J,e•,.__..�c=.. .��..,,., °`' 'I :Car Store 798za o0
o aam _ Total Expenses ._ _$112,oY0.00
,j !<-•� t�s_ fie,.-p�w ,J :Budgeted Revenue Less Expenses_ $7��
1 Ca Prev rryovr/Reser Previous Year eve Et,oae.aa
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iYear End Reserve $1,780.00
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The Huntington Beach Auto Dealers Association Performance with their Digital Sign:
New r Vehi<k Sales _ $3J4b14,000 $394,-0,oa0 547SAO:.(M) _$530,16,oa0 _ $53,016,000
,9�Va�icle Sale, $13G,9B3,000 515R,C00,o00 $I GI,o0o,000 $1/0,660,1100 $1/,OA1,,000
ServUeantl Parts peptSales � $96,139,000 � $99,000,oW $101,500,000 _
- --T9w D.WW. fW6,036,000 f651,000,000 5]65,9G0,000 $Io5,l6o,oW -$16.6)6,OW
T IN IL935 --11,100 14,690 15540 :1,554 '
6,500 - 6,460 646
/r .i z`�,r ma`s"'$�f�.� �Tatil Vehidaf 5eld 19,250 39,300 11,190 -220N0 2,200.,'__
thall3aTald kca " .
935 900 910 910% 91
T IP Tme Emcloyees s5 50 $0 60 6
'^� T IE pbyNi —•99U 950 rv'960 970 97
- - sToWWage _„�SSOp21,000•�fKt00,Ot0�•550,3W,000 551,330,000 „:55,113,000
"' M g SG 622o00 $J 3oo,00U $d 3500CD $9500.000 .5950000
\orth Facel O7.826.100
I.0oo0 5 Jtro,.0o 51IJo0000 $1,JJ0,000 ♦-t.-�9JF$•9OM1rrPmtlu[rs RSerw<e $r6.1B0,000 ,
'South Face LOI�.Y1665M1 -�•• 5 ;y V- from fA6u5 ness '
1 'AnrhteJ Irai7i. n Jnt.: S i' y TowL gland Sbtewltle Expenses$33,90L000 533,000,000 $35,950,000 $2],20000;S2,J30 000,0
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$LB'M ,S300o030 .,,� $1,CJO,OOp 530J000
Toral Federal�ayrnll Taxes $11,3J5,0o0 v11ll ]00 $3-.0,000 51,600. 'oo0
Taw 51,96a,066
""- EmpbyaaTuea $13,563,000 $N.9R1,000 -$15,600.000 --516,150,000 $1b1S,OfA_f
�alesTV CollecreJ $31,290,000 539,100p0o 54<s0o,'o0 $50,110,000 $s,
Mnh,—Ic.1 Pro.M—6 Seat - _ "
P McC1lanital 8Wt peel Erlale Taxes S1,tddp00 51,3i,560 $1.900.4"0� $1,410,000 /1,000
o'p�siLaeSw'er l>Nbaq rc -vbwW4lln(na.): WWTuaa(hidarfahatad) MA78,000 $50,233A9 $45,9d0,000 551,620,000 $5,162,000 €
Nb`I•1 .q and eapy4umaq: I ITU Reve+ruelrDnkn In HO $52p41,000. $0,103,050 $61,SOOiM $68,970,000 $6.83'/,000 €
Actwl 810i eirB'x6w'®va' s'aab IieYi Tax Pev<mre TO' 54p47.100 '.' 11,01,10 11,105.000' $6,13,000 $652,]30
89at1e: 1xundrgton 0ea0h
Pb.�er.9a..Pa�k s.Yav' Srare anJ local du,an=ss $396,000 $3fio Coo $3Sf1,00G $4so.000 $4$,060
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to R,apa nruaY p+W1.4a0Pwb(.$) 'f6arka6k fontributbu $3_5=000 f395,000.____5353,000 $380,000__ $31,000'___. 11
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MONTHLY DEALER ASSESSMENT S 90.00 �
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Business Improvement Assessment S 112,800.00-
Total Revenue S 112,800.00
s i
EXPENSES:
i City Charges S4,812.06
a
Promotional -
i Sign Utilities,Maintenance and Insurance 27,387.94
Gar Store 79,820.00
Total Expenses $1 12,020.00 3
IBudgeted Revenue Less Expenses S 780.00
Previous Year Carryover/Reserve $1,000.00
j Year End Reserve S 1,7so.0a
Res. No. 2014-66
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 2, 2014 by the following vote:
AYES: Katapodis, Hardy, Shaw, Harper, Boardman, Sullivan, Carchio
NOES: None
ABSENT: None
ABSTAIN: None
City erk and ex-officio tlerk of the
City Council of the City of
Huntington Beach, California
AT
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CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2014-
2015 renewal of the Auto Dealers Business Improvement District at its meeting scheduled on
September 2, 2014 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000
Main Street, Council Chambers as required by the Parking and Business Improvement Area Law
of 1989 as approved by City Council in Resolution No 2014-49 as re-printed below:
RESOLUTION NO. 2014-49
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO
LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH
AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR
FISCAL YEAR 2014-2015
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, known as the Huntington
Beach Auto Dealers Association Business Improvement District (the "District"), by the passage
of Ordinance 3175 on September 8, 1992. The City is proposing to,levy an assessment for fiscal
year 2014-2015 pursuant to the process detailed in Streets and Highways Code §36500, et seq.;
and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2013-2014, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2014-2015.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein
by this reference, which includes a proposed budget for Fiscal Year 2014-2015 and a description
of the improvements and activities to be provided for Fiscal Year 2014-2015.
SECTION 2. The City Council hereby declares its intent to levy and collect assessments
within the District for Fiscal Year 2014-2015. The levy is to apply to small businesses classified
by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used,
13-3833/99516 1
Dept. ID ED 14-23 Page 1 of 2
Meeting Date:8/4/2014
7—D
CITY OF HUNTINGTON BEACH
REQUEST FOR. CITY COUNCIL ACTION
w.
MEETING DATE: 8/4/2014
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Fred A. Wilson, City Manager
PREPARED BY: Ken Domer, Assistant City Manager
Kellee Fritzal, Deputy Director, Economic Development
SUBJECT: Approve Annual Report and Fiscal Year 2014-2015 Budget and adopt
Resolution No. 2014-49 declaring the City's intention to levy an annual
assessment for Fiscal Year 2014-2015 within the Huntington Beach Auto
Dealers Association Business Improvement District (Auto Dealers BID); and
schedule a public hearing for September 2, 2014
Statement of Issue: On September 8, 1992, the City Council approved Ordinance No. 3175,
establishing the Huntington Beach Auto Dealers Association Business Improvement District. The
State of California Parking and Business Improvement Law of 1989 requires an Annual Report be
filed for each fiscal year, a Resolution of Intention be passed to levy an assessment for the next
fiscal year, and a public hearing date be set.
Financial Impact: Revenues and expenses are included in the City's 2014-2015 Huntington
Beach Auto Dealers Association Business Improvement District Budget (Fund 701).
Recommended Action: Motion to:
A) Adopt City Council Resolution No. 2014-49, "A Resolution of the City Council of the City of
Huntington Beach Declaring the City's Intention to Levy an Annual Assessment Within the
Huntington Beach Auto Dealers Association Business Improvement District for Fiscal Year 2014-
2015;" including Exhibit A—Auto Dealers BID Annual Report and Exhibit B —Auto Dealers BID
member list.
B) Direct the City Clerk to schedule a public hearing to be held on September 2, 2014 and send
copies of the Resolution of Intention and assessment formula to each business to be assessed and
publish the same in a newspaper of general circulation.
Alternative Action(s): Do not approve the Annual Report and Fiscal Year 2014-2015 Budget and
deny the Resolution.
Analysis: In September 1992, the City Council approved Ordinance No. 1375, thereby
establishing the Huntington Beach Auto Dealers Business Improvement District (Auto Dealers BID)
as a method of financing and maintaining the Auto Dealers' reader board sign and Auto Dealer
promotional activities. During Fiscal Year 2013-2014, the Auto Dealers BID continued to operate
the Blvd of Cars Store at Bella Terra, with an average of 750 people per month visiting the desk,
compared to averages of 375 to 600 per month since 2010. They also continued to promote the
reader board sign and efforts to increase business for its members, including the sponsored
I I B -1 b 1- Item 5. - 1
Dept. ID ED 14-23 Page 2 of 2
Meeting Date:8/4l2014
placement of pole banners along Beach Boulevard promoting the "Shop Play Stay" program in
Huntington Beach.
City Council is asked to approve the Annual Report and Fiscal Year 2014-2015 Budget of the Auto
Dealers BID; adopt a Resolution to establish an annual assessment for Fiscal Year 2014-2015; and
schedule a duly noticed public hearing for September 2, 2014.
On July 16, 2014, the Auto Dealers BID Advisory Board approved its Annual Report and the
proposed Fiscal Year 2014-2015 assessment schedule and budget. The loan from the City to the
Dealers Association for the refurbishment of the reader board will be paid off in the coming fiscal
year; thus, the BID has reduced their assessments from $1,440 per dealer to $940 per dealer
starting October 1, 2014. The Auto Dealers BID anticipates an operating budget of$112,020, and
will leave a cash balance of$780, which, when added to the current reserve balance, will leave a
year-end reserve of$1,780.
As required by State Law, a protest hearing must be held to provide the opportunity for any affected
businesses to voice their protests or submit their protests in writing. The Resolution of Intention
sets this public protest hearing for September 2, 2014. At that time, the City Council will tally the
percentage of assessments protested and will hear additional public comments on the renewal of
the Auto Dealers BID. If the protests total less than 50% of the total amount of money to be
collected, the City Council can approve renewal of the Auto Dealers BID. If written protests are
received from affected business owners of 50% or more of assessments, no further proceedings to
continue the Business Improvement District can be considered for one (1) year. The City Council
also has the option of reducing assessments or modifying the boundary area if public comments
prompt adjustments.
Environmental Status: Not applicable.
Strategic Plan Goal:
Enhance economic development
Attachment(s):
1. Resolution No. 2014-49, "A Resolution of the City Council of the City of Huntington Beach
Declaring the City's Intention to Levy an Annual Assessment within the Huntington Beach
Auto Dealers Association Business Improvement District for 2014-2015," including Exhibit A
—Auto Dealers BID Annual Report and Exhibit B—Auto Dealers BID Member List.
Item 5. - 2 1-1B -182-
RESOLUTION NO. 2014-49
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO
LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH
AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR
FISCAL YEAR 2014-2015
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, known as the Huntington
Beach Auto Dealers Association Business Improvement District (the "District"), by the passage
of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal
year 2014-2015 pursuant to the process detailed in Streets and Highways Code §36500,et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2013-2014, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2014-2015.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein
by this reference, which includes a proposed budget for Fiscal Year 2014-2015 and a description
of the improvements and activities to be provided for Fiscal Year 2014-2015.
SECTION 2. The City Council hereby declares its intent to levy and collect assessments
within the District for Fiscal Year 2014-2015. The levy is to apply to small businesses classified
by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used,
Parts, including new business of that classification located within the District as shown in
Exhibit B in the amounts set forth therein, which exhibit is incorporated herein by this reference.
SECTION 3. The assessments collected will be used to cover costs to operate, upgrade,
and maintain an electronic reader board located within the City of Huntington Beach west of the
intersection of Beach Boulevard and Center Avenue and other promotional and advertising
activities.
SECTION 4. A public hearing shall be held before the City Council on
September 02 , 2014, at 6:00 p.m., or as soon thereafter as this matter may be heard,
in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at
which time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be made orally
14-4285/110719 1
Resolution No. 2014-49
or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the
hearing and contain sufficient documentation to verify business ownership and validate the
particular protest. If written protests are received by the owners of businesses within the District,
which will pay 50% or more of the total assessments to be levied, no further proceedings to levy
the proposed assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the City Council. If the majority protest is only against the furnishing of a
specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing
by causing this resolution of intention to be published once in a newspaper of general circulation
at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement district
may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,
California 92648; telephone (714) 536-5582; or from the Huntington Beach Auto Dealers
Association, Inc., 2124 Main Street, Huntington Beach, CA 92648; telephone (714) 536-3200.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention
by first-class mail to each business owner in this area within seven days after the Council's
adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 4th day of August , 2014.
a Mayor
REVIE D ND APPROVED: APPROVED AS TO FORM:
fYT
Cit er ity Att rney k, • b i U_i k
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Neev Car Sales have increased over$155.000,000(million)since sign.This year,2014 marks the 24th anniversary of the association
41% .
►y we were allmved.to operate our Digital Sign.at Bella Terra.Used and our effort to create a 21 st century spectacular new digital reader
a 01 Car sales grew by almost$34,000,000(million)in the same period' board sign for the community!
of time.Total dollar sales Including parts and service,hocly.work, The Huntington Beach Auto Dealers Association is dedicated to serving the New
Will the recent dedication of the new,85 foot tall,wedge-shaped, -
" etc.by all 10 dealers exploded to$837,000,000(million)from two sided,1.200 square foot digital toted sign,the Auto Dealers Car Dealer Members located on Beach Blvd They strive to promote their collective
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$608,000,00(million);topping a 27%growth made possible by the P business success,provide an effective marketing message, and assist with
Association are able to dedicate new and greatly needed revenue to r
HB Auto Dealers Spectacular Digital Sign. incidentally,total wages -common issues by providing the community they serve with a variety of meaningful s
further meichandise the business and financial Interest of both the
paid;property tax.Payroll taxes and net sales tax to our community Beach Blvd.of Cars and the City of Huntington Beach. Supporting r1Y programs.The Association works to protect and expand their business segment in 's
m rr all grew proportionally to the performance noted above. non profits is a major result as well order to be able to provide leadership and focus so that both the members they
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CT,1 - serve and our community remain healbly and prosperous,.
r The Huntington Beach Auto Dealers Association was formed on we are experiencing significant new sales and sales tax generation.
August 1$1990 out of the desire to bring new car dealers on Beach as a result of the joint effort between the city and the dealer,network.
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Blvd.to join forces:develop cooperative community and marketing ore ten dealer nehvork dots the landscape along Beach Blvd.,Surf (' �
a r plans and better serve their industry and the City of Huntington City,USA. These components have worked together to insure all
Beach,. parties continuity of message supporting a unified organization Bow fnnin
On September B.1992 the Huntington Beach City Council approved working together with comriron goals. Our new reader board sign
"I „• ordinance no,3175 establishing the Huntington Beach Auto Dealers adds strength,beauty and character to our message and helps t
- Business Improvement District(BID)as a method of-financing increase business for all parties involved.parilculady in the absence
and maintaining their then.state of the art digital reader board of us not having an Auto Mail.40
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Today,The Huntington Beach Auto Dealers Association their beach Blvd of Cars national,regional and local economy this group of 10 enhepieneurs have
brand and their new,exceeding expectation Blvd of Cars Store at Bella Terra pushed forward to protect,expand and retain their business interest in
- - Shopping Mall is 10 New Car Dealers strong.With the arrival of a substantial Huntington Beach,Surf CO.USA.
Mustangs.Corvettes,Chargers,Continentals,Lincoln,Malibu.Thunderbird,Hummers,
f corporate partner in the form of Car Pros and then new KIA Store at the former
- - Our dealers.have continually led In their Make and Model franchise areas.
Plymouth.Honda,Toyota and even the Dodge Dart-dotted the early Beach Blvd.landscape. Satum location last year and the recenYn erger of the Chrysler,Dodge'Jeep Ford's growth Is monumental since they opened flue years ago,Kia continues to
like franchises,the future is bright
' - -mes Cal Worthington,Gm h,Terry York,Gustafson,Bill Maxey took the Blvd.through break records even during their inaugural and subsequent year with the Beach
-q With the completion of the Dig T Digital Reader Board Sir ( p ) y n$1.5 million capital cost Blvd of Cars:Chr sler has locked down State-wide and national awards for
7J ich of its growth during the 1960's.'70's and'80's.For Example,DeLillo Chevrolet has -
family the complete re-build of the Toyota of Huntington Beach franchise($1 B million),
amp ysales performance over along period of time and the other brands win indush y
n owned and since 1960 and HB Chrysler/Jeep has been family the significant expansion of the Norm Peeves Honda Super Store location($4.7 awards.Sales performance awards and Customer Satisfaction Achievements
ned and operated since 1966.They are local people serving local people ham the same a ? million),the recent re build of the 0C Mazda(HB Mazda)store($2.2 million), egularly,
r ...,
kh r r , the recently complete rebuild of tie Surf City Nissan Store($2 million).the
locations in Huntington Beach for well over 40 Years. ! 80 Hands-on and bottom line local business leadership models;combine with a
P y renovated DeLIIIo Chevrolet Store($1 million),the soon to be rebuilt Huntington
- level community consciousness,and a spirit of giving back combine to form
' Beach Ford Store and rebuild of the new combined Pick Evans Chrysler,Dodge, the best description of these ten business owners and their managers.We are:
Jeep/Ram facility-these significant .and on-gang financial commitments Ten New Car dealers acting as one-when it comes to marketing,community
further demonstrate the continuing confidence in the automotive indushY and investment.
hell by oin members.,In spite of Midy harsh economic downtown in the
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:ontinuing the story of CalTrans. The Huntington Beach Auto Dealers cultivates Interest in transportation products offered by the Member Dealers. of the Association also sit as the BID
ssociatian's Reader Board Sign agreed to.open a"retail"presence in and This includes electronic hook up to each dealer member through the Internet Board Members and they are:
bout the location of their original Sign in 2010.Al significant expense(details and web sites.Staff also deals with walk-up clients wending automotive or
I iepoit).the Association employs three part-time representatives transportation information.Literature for each Dealer is on display,telephone - Bob Miller Non-voting' HB C7 Ct3t�tlysler 15alstllo Chavrglot" t
,itIL workers comp.insurance considerations,site si na e.equipment, lines exist for instant access to individual dealers for an client questions or (Toyota of Huntin ton Beach Jeep m 71 A47 GpA
CT� P 9 9 y g ) .William Rea, 14;i 3999 4J1Wdal111UCoru
i[ r ally,labor,rent and office operation represents almost 4D%of the needs.Shuttle Service is provided by each dealer to and from Bella Terra:Also, acts as President - CPA-Financial .- r?tVvnv h6Chi})§IetJeep cam 1 ^- y ;,.
Paul Conant 40tntytan Beach Font 3'"
of ^' impel Budget. arrangements can be made to test chive vehicles.Average number of store David Garofalo
; rye 'Hhnttpgtgn t3Barh 71q-g42 GG11 k;
visits per month D,2014 is about 750 people per montt;377 people per (Norm Peeves Honda Super Store) ,Administration r"MItSUUrSttl=-'- �www hunUn tbnbeachtortl obm a
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r rat on negotiated with Bella Terra Mall the use of their Concierge acts as Vice President - - $$$7.�[T 9$5 ,�. � €:, .« r
)esn nnreted at the Amphitheater b the Century Theatres.Now,the Blvd of month average for 2010.and 559 people per month average for 2011. - '� �wwW t7f3"nir( 'COCIt $ ' ,A4C�Cgnna t[W HtintingtOrS BEa ., i
p y ry Bill Demarest
;ars Store plays a dual role:host for the Mall attending to scores of daily DaUllo Chevrolet acts as CFOHonda
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ustomer visitors looking for everything from the nearest bathroom to specific .`y bUpPrStpr@>
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idividual tenant store locations and..performs the core role of Blvd of Cars The Huntington Beach Dealers Business Improvement District meets the , Beach§
third Wednesday of each quader at Toyota of Hmginglon Beach, t aW3{�'/.1iT><r�7rBQV41?,"cnpt 714-B47$555
;lore Blnformation Center.At the Car Store-the Dealei operate a facility that N� 'F �'ppCC NvJ try6nofnh GOr7r
t�k'tof+e lSt "t F Beach Blvd.,Huntington Beach,CA in the upstairs Conference Room al 830 Hdhbrt f�h, �ch MazrJa
"f=_ am The specific dates for the 2014 2015 Fiscal Period are:. 1�^t Tt S »,� 64" itZ
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MONTHLY DEALER A55ESSMENT $940.ao
A. Business Improvement Assessment $112,800.00"
= . Total Revenue $1t2,800.00
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City Charges $4,812.06 '
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x Promotional
Sign Utilities Maintenance and Insurance 27,aeisa
Car Store 79,820.00 -
�" t. JJotal Expenses $112,020.00
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Budgeted Revenue Less Expenses $780.00
l r£ana xee a£aaa T£c,.n 7£R„ Previous Year Carryover/Reserve $1,000.00
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� Yearn es Blue $1,780.00
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The Huntington Beach Auto Dealers Association Performance with their Digital
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- New V d $I s:.' `r'..:.5374,814,000 $394,000,000 5475,000,000 '. $530.16,000 - $53,016,000 - ....
..,.. .... ;..�..� ...' $170.A60,000 $17,08G,D00 -
UsedV hale tinb•s >136,On.3,OlI0 $I5Ap110,000 $161,110U,000
- Service ml Pons Dopy.Sal s ° $n6,130,000 q)�i3Ooo'doo •S101 500,000, - $105.260,000 'S 10,626,000
�P �s€xssafp ... � 46 sss�XW �t.:1W . 3 t;.srr}D
1),935 12,200 I4690 15,540 1,554
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�.'✓7,315 7,000 (.500 6,460 646
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Ade:11,inyl-i- 57,300.000^NorthPaceC01 826,100 58.350000 $9,500,000 __$950,000t (theP I rls&Servc 1i,20,000 $15,700,000 517,000,00 $17,700.000 $1,770,0 00"SoatT Pace EOL 918,854 $
il
'Audited IrxlicCounts:
-
�.,a,"Lnfafiaac�S,a�idev?�iS W'MR ,,,,! REWMA- - 25F 5 -
- ,ryiu i' - 0,000' S3A10U,UOS $7,U7 n::. slF -
_ Tl'alTic Audit Bureau � -
-,_: Taal StaI f Il Taxes $1188,oU0=` C7,A7 OU
'TwaF'JrIPyri11T s 512375000 512000,0011 C12,600.000 $13.680000 $1,368000
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.+.'a2 r S lrsT x C.11,0ed S37230000 53e100,000 $44 00000 $50210000 $5021000
t Mechanical Proportion&Scale Mechanical Size: n IEslue Tuxe 5118Aoo0 51,325.560 $14Uoo0o " $1410000. $141000
- p A -YlewablalLlva(h x wL' To3iixd�(hpitt aM'ti'(( stA d$ilit0'. $S y �rk3 460 51x0� yy}of xal HefWutkm/M lhb sign A•l/lt"x 8114'�1M-=1'xGntn
arm x 4eow tplxaal -9"11 Copy"a(h x w): r'1-ir2a(a'4 tTg
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-8.9p MlLNa(h A-92.6'x33' 'Stale ] c IBl siness $39ci,000 SAu0,000 $390,Of111 $4511,U00 $45,000W
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Resolution No. 2014-49
EXHIBIT B
HUNTINGTON BEACH AUTO DEALERS
LIST OF BUSINESS IMPROVEMENT
DISTRICT MEMBERS
H.B. Chrysler-Jeep Car Pros Kia of Huntington Beach
Rick Evans/Ross Heiman Ken Phillips
16701 Beach Blvd. 18835 Beach Blvd
Phone 714 841-3999 Phone 714 274-6176
H.B. Mazda H.B. Ford
John Patterson/Eric Casillas-GSM Oscar Bakhtiari/Omar
16800 Beach Blvd. 18255 Beach Blvd.
Phone 714 848-7739 Phone 714 842-6611
Toyota of HB Surf City Nissan
Bob Miller/Dennis Prado Larry Smith/Fred Angiuli
18881 Beach Blvd. 17331 Beach Blvd.
Phone 714 847-8555 Phone 714 500-6000
Delillo Chevrolet H.B. Mitsubishi
Dave Delillo/Bill Demarest Abbas Ahmadi/Chuck Bien
18211 Beach Blvd. 16751 Beach Blvd.
Phone 714 847-6087 Phone 714 375-9493
Norm Reeves Honda McKenna VW of Huntington Beach
Paul Conant/Jason Curnyn Mann Delgado/Danny McKenna
19131 Beach Blvd. 18711 Beach Blvd.
Phone 714 842-5431 Phone 714 842-2000
Item 5. - 12 hB _192_
Res. No. 2014-49
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L. FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on August 4, 2014 by the following vote:
AYES: Katapodis, Hardy, Shaw, Harper, Boardman, Sullivan, Carchio
NOES: None
ABSENT: None
ABSTAIN: None
B
City (Mrk and ex-officio C erk of the
City Council of the City of
Huntington Beach, California
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H.B. Chrysler-Jeep H.B. Mazda Toyota of HB
Rick Evans/Ross Heiman John Patterson/Eric Casillas-GSM Bob Miller/Dennis Prado
16701 Beach Blvd. 16800 Beach Blvd. 18881 Beach Blvd.
Huntington Beach, CA 92647 Huntington Beach, CA 92647 Huntington Beach, CA 92648
Delillo Chevrolet Norm Reeves Honda Car Pros Kia of Huntington Beacl
Dave Delillo/Bill Demarest Paul Conant/Jason Curnyn Ken Phillips
18211 Beach Blvd. 19131 Beach Blvd. 18835 Beach Blvd
Huntington Beach, CA 92648 Huntington Beach, CA 92648 Huntington Beach, CA 92648
H.B. Ford Surf City Nissan H.B. Mitsubishi
Oscar Bakhtiari/Omar Larry Smith/Fred Angiuli Abbas Ahmadi/Chuck Bien
18255 Beach Blvd. 17331 Beach Blvd. 16751 Beach Blvd.
Huntington Beach, CA 92648 Huntington Beach, CA 92647 Huntington Beach, CA 92647
McKenna VW of Huntington Beach
Mann Delgado/Danny McKenna
18711 Beach Blvd.
Huntington Beach, CA 92648
199,41C./A)6,
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CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH AUTO DEALERS ASSOCIATION
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on the 2014-
2015 renewal of the Auto Dealers Business Improvement District at its meeting scheduled on
September 2, 2014 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000
Main Street, Council Chambers as required by the Parking and Business Improvement Area Law
of 1989 as approved by City Council in Resolution No 2014-49 as re-printed below:
RESOLUTION NO. 2014-49
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO
LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH
AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR
FISCAL YEAR 2014-2015
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at
Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish parking and
business improvement areas for the purpose of imposing benefit assessments on businesses for
certain purposes; and
The City Council has formed a business improvement area, known as the Huntington
Beach Auto Dealers Association Business Improvement District (the "District"), by the passage
of Ordinance 3175 on September 8, 1992. The City is proposing to levy an assessment for fiscal
year 2014-2015 pursuant to the process detailed in Streets and Highways Code §36500, et seq.;
and
The District's Advisory Board has prepared and filed with the City Clerk a report for
Fiscal Year 2013-2014, ("Annual Report") which sets forth the amount and basis of levying the
assessment for Fiscal Year 2014-2015.
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve, determine and find as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein
by this reference, which includes a proposed budget for Fiscal Year 2014-2015 and a description
of the improvements and activities to be provided for Fiscal Year 2014-2015.
SECTION 2. The City Council hereby declares its intent to levy and collect assessments
within the District for Fiscal Year 2014-2015. The levy is to apply to small businesses classified
by the City of Huntington Beach License Code as Class A Retail Sales, (Al) Auto, New, Used,
13-3833/99516 1
Parts, including new business of that classification located within the District as shown in
Exhibit B in the amounts set forth therein, which exhibit is incorporated herein by this reference.
SECTION 3. The assessments collected will be used to cover costs to operate, upgrade,
and maintain an electronic reader board located within the City of Huntington Beach west of the
intersection of Beach Boulevard and Center Avenue and other promotional and advertising
activities.
SECTION 4. A public hearing shall be held before the City Council on September 2,
2014, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of
the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will
hear all interested persons for or against levying of the assessment, and the furnishing of
specified types of improvements or activities. Protests may be made orally or in writing; but, if
written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain
sufficient documentation to verify business ownership and validate the particular protest. If
written protests are received by the owners of businesses within the District, which will pay 50%
or more of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a majority
protest by the City Council. If the majority protest is only against the furnishing of a specified
type or types of improvements or activity within the District, those types of improvements or
activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing
by causing this resolution of intention to be published once in a newspaper of general circulation
at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement district
may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,
California 92648; telephone (714) 536-5542; or from the Huntington Beach Auto Dealers
Association, Inc., 2124 Main Street, Huntington Beach, CA 92648; telephone (714) 536-3200.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention
by first-class mail to each business owner in this area within seven days after the Council's
adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the day of ) 2014.
The estimated cost of providing the improvements and activities for Fiscal Year 2014-2015 is
$189,509.
Copies of the exhibits referenced above are available in the office of the City Clerk or by
calling Simone Slifman at (714) 375-5186 or through the City's website at:
http://www.surfeity-hb.org/Government/Agendas.
13-3833/99516 2
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Printed: 7/23/2014 5:49:30 PM
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GROSS PRICE * : $320.50 Agency Commission not included
PACKAGE NAME: Legal-HBI-
Product(s): Huntington Beach Independent, hbindependent.com, CApublicnotice.com_HBI
AdSize(s): 3 Column,
Run Date(s): Thursday, August 14, 2014
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Order ID: 2558699 Page 2 of 3
GROSS PRICE* : $320.50 Agency Commission not included
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faith tawCi r;`, Iha ieg�.ls Ca• p,ly li i sir all,hasinesss t4at51fl hyr theiq/of i{ t,nt�tan Beach
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PROOF OF SERVICE OF PAPEIaECE
'
VED
2114 AUG -b AM 8*- 41
STATE OF CALIFORNIA ) CITY CLERK
) ss. ICITY OF
COUNTY OF ORANGE ) HUNTINGTON BEACH
I am employed in the County of Orange, State of California. I am over the age of 18 and
not a party to the within action; my business address is 2000 Main Street, Huntington Beach,
CA 92648.
Pursuant to Code of Civil Procedure § 1094.6, on August 6, 2014, 1 served the
foregoing documents(s) described as: Resolution No. 2014-49, Declaring the City's Intention to
Levy an Annual Assessment for Fiscal Year 2014-2015 on the interested parties in this action
by placing a true copy thereof in a sealed envelope addressed as follows:
250 Addresses—see label list
a. [X] BY MAIL -- I caused such envelope to be deposited in the mail at Huntington Beach,
California. I am "readily familiar" with the firm's practice of collection and processing
correspondence for mailing. It is deposited with U.S. Postal Service on that same day
in the ordinary course of business, with postage thereon fully prepaid. I am aware
that, on motion of a party served, service is presumed invalid if postal cancellation date
or postage meter date is more than 1 day after date of deposit for mailing in the
affidavit.
b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage
thereon fully prepaid in the United States mail at Huntington Beach, California,
addressed to the address shown above.
c. [ ] BY DELIVERY BY HAND to the office of the addressee.
d. [ ] BY PERSONAL DELIVERY to the person(s) named above.
e. [ ] BY FAX TRANSMISSION to No.
I declare under penalty of perjury under the laws of the State of California that the
foregoing is true and correct.
Executed on August 6, 2014, at Huntington Beach, California.
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for De ty City6lerk
g1followup/appeal/!!proof of service letter!!.doc