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2011 Huntington Beach Marketing and Visitors Bureau - Agenda
Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,November 15, 2011, 3:30 p.m. The Waterfront Beach Resort, a Hilton Hotel-Salons D&E 21100 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492. HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dodge, Gagnet, Patel, Perry, Phelps 11,1 er, Shields, Smith,Torrence,Vaughan,Wheeler f 3. Announcement of Late Communications 4. Public Comments — Chairperson limited to 3 minutes/person� The HBMVB welcomes public comments on all items on this agendaor,of community interest. We respectfully request that this public forum be-utihz�ed in a p'©sitive and/or constructive manner.Please focus your comments on the Issue or concern that you " , would like to bring to the attention of the Board "IAN,; b i 3 t 5. Approval of October 18, 2o11, Board Meeting Minutes (bluepages) 6. TOT report by City(pink pages) r a.. 1�o t At 7. Financial Report by CFO JD Shafer(green pages) 8. Chairman's Report by Chair Marco PerryE � s ss E Y III, a , V r � � HBMVB Board Agenda 11-15-11 Page 1 of 3 October2011 Visit California ( allfnrris Monthly Tracking Dashboard CA Airport Traffic Yr/Yr Chg: Last 12 Months Link to Data Charts YTD 10.0% Domestic: +2.07. 8.0% • Domestic ■ International International: +4.67. 6.0% 4.0% 2.0% 0.0% A S 0 N D J F M A M J J A Overseas Arrivals Yr/Yr Chg: Last 12 Months Link to Data Charts 30.0% — 25.0% YTD -- +14.37. - 20.0% -- -- 15.0% 10.0% 5.0% 0.0% 1 A S O N D 1 F M A M 1 1 California Welcome Centers: Volume and Yr/Yr Change Total Visitors —%Change 250,000 - -- ----- ----------- -- 60.0% YTD 50.0% 200,000 -- Volume: 1,108,773 -- 40.0% Change: +6.2% 150,000 30.0% 20.0% 100,000 10.0% 0.0% 50,000 -10.0% 0 -20.0% vvi O O w a o a v -'� m aai Z o LL 2 a a Note:Total volume is for all open California Welcome Centers;adjusted change is yrlyr comparison of only CWC's open both this and last year. Sources:Individual CA airports, US Dept. of Commerce, Google Anolytics, California Welcome Centers October2011 Visit California Monthly Tracking Dashboard 1 US Travelers: % Who Intend to Travel to Key States in Next 12 Months 45% 40% - —Florida 35% —California 30% —New York Nevada 25% —Texas 20% Colorado 15% —Arizona l0Y° —Hawaii Washington 0% —Oregon Fall Jan Feb March May Aug Oct Mar May Dec'10Apr-11 _Utah '08 109 109 109 109 109 '09 'SO '10 \ US Travelers: %Who Intend to Travel to California in Next 12 Months, by Geography Spring Fall Jan Feb Mar May Aug Oct Mar May Dec Apr Projected Travel '08 '08 109 109 109 109 109 109 110 110 'SO '11 Primary 50% 45% 48% 49% 50% 52% 47% 47% 55% 51% 49% 409'° National 18% 20% 20% 23% 29% 21% 24% 21% 21% 28% 24% 18% �In-State 79% 71% 74% 75% 82% 78% 77% 72% 90% 81% 75% 74% �—Notf Primary refers o residents of CA's 6_ primary markets(AZ, NV,WA,OR, CO, UT). National refers to non-CA, primaryM`arket residents,and In-State refers to CA residen"I`s. �rojected Changes in US Traveler Behavior in Next 12 Months Jan Feb Mar May Aug Sept Oct Mar May Dec Apr Activity 109 '09 109 109 109 109 109 110 110 '10 'll Will take fewer trips 25% 29% 21% 22% 17% 17% 17% 16% 17% 16% 18% Will choose Closer 14% 14% 21% 19% 17% 17% 17% 16% 16% 16% 19% destinations Will take shorter trips 12% 13% 20% 20% 16% 16% 16% 15% 17% 16% 17% Spend less money on 23% 23% 31% 28% 24% 24% 24% 22% 23% 18% 21% leisure travel Stay with VFR vs. paid 22% 21% 24% 23% 22% 22% 22% 21% 25% 17% 17% accommodations Choose t0 drive vs. 24% 24% 25% 30% 24% 28% 28% 28% 27% 27% 30% fly Note:The months listed are the months in which respondents were surveyed about travel intentions and behavio . travelers surveyed have a HH income of$50,000+and have traveled distances of 50 miles or more in the last year. Sources:Strategic Marketing& Research, Inc.,April 2011 October 2011 Visit California r-ij;; Monthly Tracking Dashboard H Travel Trade Barometer Projections CTTC International Markets Canada Travel Trade Barometer 2011 S3 Change in 2nd Qtr 2011 3rd Qtr 2011 (P) I 4th Qtr 2011 (P) Bookings AVG T NC j AVG T ' JE G T NC j U.S. U 4-9°o 85°a B°o 00o Higher 77°0 E150. 23°° California Up 1$°0 80 800 84o Higher 7710 231u United Kingdom Travel Trade Barometer 2011 S3 Change in 2nd Qtr 2011 3rd Qtr 2011 (P) 4th Qtr 2011 P Bookings AVE j NC j AVE j NC j AVE j NC j U.S. Up 1-3% 58% 8% 33% AS 25% 38% Wo AS 13% 50°n 380,'o California NC 17% 33% 33% AS 25% 13% 50% Lower 0%125% 63% Germany Travel Trade Barometer 2011 S3 2nd Qtr 2011 3rd Qtr 2011 P) 4th Qtr 2011 (P) AVG I NC I I AVG T NC I AVG NC U.S. Up 4-9°e 83-0 8% 1 81. H her 70% 10°0 20°n AS 140'. 01. 40"° 10°° California U 10-15% 92% 8"0 0% H her 60% 30% 10% AS 50"0 10% Mexico Travel Trade Barometer 2011 S3 Change in 2nd Qtr 2011 3rd Qtr 2011 (P) 4th Qtr 2011 (P) Bookings AVG I T NC I j JAVGI T INC j AVG T NC j U.S. u 4-9°0 100% V. 0°o Higher 86% 1400 00o Hioher. 711. 1400 149i. California up 10-15°0 1 100"c 0°0 0°0 I r.IH 100°0 0% 00o Higherl 86 0 14°o OSo China Travel Trade Barometer 2011 Changsin 3`°0U2011 40h2011(P) 110h2012(P) Bookings AVG I 1 NC I AVG I NC ( AVG 1 NC I U.S.Mainland Increased 16%to 20% 1 15% 0% 5% Hgher 71% 19% 10% We 90% 0% 10% Carom IncreasM 16%to 20% 95% 5% 0% Higher 67% 24% 10% Higher 90% 5% 5% Note:1. Respondents include members of wholesale and retail travel companies, airlines, tour operators, travel agents and publishers and marketing and promotion companies. 1. AS refers to About the Same', NC refers to 'No Change'and MH refers to 'Much Higher Source: Office of Travel and Tourism Industries October 2011 Visit California (.Allfnrnj j Monthly Tracking Dashboard 1 ECONOMIC INDICATORS: DOMESTIC US Work Force: 2002-present L, z 137,570 m gj a 135 UJU u�+ b 132.SJU a � Ll 130 0'0 —... a UFUJ Ut Ja It J4 UIrJ5 01RI6 01107 01109 UIlJU UIrIU U1f11 Y"" US Work Force: 2010-present 131,500- 130.510 of W p 13O.070- - - a � 179 5 70 J 01710 03110 USrIU Urf1U 09110 11U1U U141 03111 W11 Orr)1 09n1 vc," US Consumer Confidence: 1978-present UniverNty d M2m0an: Cmsumer Sentiment(UMCSENT) Smrce:Thomson Reuter:WUniverso of Midii9an 120 110 — 0 100go - m u r So a v x 70 W 50 1975 1980 1985 1990 2000 1111W 2015 Shades areas Indite US mcesstms. - FRED 2011 rexarN s o n ea.a 9 Sources: Bureau of Labor Statistics;Survey Research Center: University of Michigan October 2011 Visit California C allFnrnia Monthly Tracking Dashboard US Consumer Confidence Last 12 Months 80 1 70 60 50 40 30 20 10 — 0 0 N D J F M A M 1 1 A S 0 Note: Data from November 2010 have been revised due to revisions in the survey West Coast Gas Prices: 2002-present $4.50 _ $4.00 ---- --- $3.50 ------ $3.00 $2.50 -- — $2.00 $1.50 $1.00 $0.50 $0.00 - ry C 00 ci Q G O C� [) lL N Q z Q O fc0 G L West Coast Gas Prices: Last 12 Months $4.50 - $4.00 -- $3.50 — $3.00 $2.50 $2.00 0 0 0 > u c > c = w a o w M 0 m n D v 0 z o � a G v, O Sources: The Conference Board, Energy Information Administration 1 2010-1 —Material Weakness In reviewing the Bureau's net assets, we noted that journal entries from the prior year audit were not posted to the Bureau's general ledger. This resulted in an understatement of beginning net assets in the amount of $17,369. These entries also affected equipment (understatement of $23,168), accumulated depreciation (understatement of$5,199), capital leases payable (understatement of$7,284) and accounts payable(overstatement of$6,684). We further noted that the detailed equipment listing did not agree to the amount of equipment or accumulated depreciation recorded in the general ledger, due to these prior year journal entries. Therefore,current year depreciation expense was also understated by $6,377. We recommend that the Bureau develop and implement control procedures to ensure that all approved audit entries are recorded in the Bureau's general ledger. A reconciliation should be performed between the adjusted general ledger and the audited financial statements at the conclusion of each year's audit. 2010-2—Significant Deficiency In reviewing the Bureau's bank reconciliations,we noted that there is no documentation of the preparer or reviewer and or when the reconciliations were performed. Therefore, we were unable to determine if the reconciliations were performed and reviewed on a timely basis. We recommend that the Bureau implement procedures whereby the preparer and reviewer sign-off and date the bank reconciliations to indicate proper and timely completion. 2 HUNTINGTON l " BEACN ,; CALIFORNIA September 20, 2011 To the Board of Directors of the Huntington Beach Marketing and Visitors Bureau: This letter is in response to the undated letter from Macias Gini & O'Connell ("MGO") addressing adjustments to the previous HBMVB (2009/10)year and bank reconciliations. • 2010-1 Material Weakness—Adjustments to the previous year were not properly communicated from the previous auditors, therefore were not posted to the general ledger. When we were made aware of the issuelproblem at the end of this year's audit, we made the appropriate adjustments. The auditors have been informed to include the outside bookkeeper on communications regarding adjustments to the general ledger going forward. • 2010-2 Significant Deficiency—All bank reconciliations are date and time stamped at the time of preparation by the preparer. Reconciliations are reviewed by a member of management,but we have not made note of the fact on the actual reconciliation. We will implement a sign off procedure on the bank reconciliations. In addition, MGO stated in its August 31, 2011, letter to the Board of Directors of the Huntington Beach Marketing and Visitors Bureau that: "The completion of our audit was delayed,because adjustments from the prior audit had not been recorded in the Bureau's accounting records, and adequate records of fixed assets had not been maintained." The facts are that the audit was primarily delayed due to the excessive turnover of three to four MGO field agents and the delay by MGO in picking up and processing the information that was timely made available to MGO by the Huntington Beach Marketing and Visitors Bureau staff. Huntington Beach Marketing and Visitors Bureau By� Ste en K. Bone, CEO Huntington Beach Marketing and Visitors Bureau 301 Main Street,Suite 208/Huntington Beach,California 9 2 6 4 8-5171 USA Phone:714-969-3492 Toll Froe:800-729-6232 Fax:714-969-5592 surfCityUSA.com Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Thursday, June 30, 2011 2:00 P.M. Hilton Waterfront Resort 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT:,Suzanne Beukema,Margie Bunten,Shirley Dettloff,Steve'Dodge,Kiran Patel,Marco Perry,Cheryl Phelps, Robert Vaughan,Michael Ali,Michael Gagnet,JD Shafer,Dean Torrence GUESTS PRESENT: Kellee Fritzal, Laurie Frymire,Jerry Wheeler STAFF PRESENT: Steve Bone, Bob Wentworth,Chris Anderson,Nicole Llido, Briton Saxton,Jamila Tahir,Madison Fisher 1. Meeting called to order with Antitrust Reminder(see reverse,of agenda)at 2:09 P.M. by Chair Kevin Patel 2. Roll Call IJ 3. Public Comments —None 4. Approval of April 19, 2011, Board Meeting Minutes-;Motion/second by Dettloff/ Ali. Ayes unanimous. Minutes approved. 5. TOT report by Kellee Fritzal— Going in the right direction,"ip i3.5% in April and 18.4%YTD. 6. Financial Report by JD Shafer 7. Chairman's Report by Chair Kevin Patel i. City/RDA request for funds`'—Motion to pay off City loan balance of $40,000 this July. Motioii%second by Phelps/Bunten. Ayes unanimous. ii. Strategic Destination Plan—'Motion to approve the Huntington Beach Three Year Strategic„Destination Plan. Motion/second by Phelps/Dettloff. Ayes unanimous."Ilan approved. 8. Marketing Report VIP,of Sales &Marketing, Bob Wentworth— a. Group Sales Update: i. Lead Production. ii. Trade Sfiows,,- b. Marketing.Upd' e .:i. International Market ' Pow Wow • Fams • UK Sales Mission • CA Cup ii. Social Media/Website • Adventure Sweepstakes • Website Update 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Thursday, June 30, 2011 iii. Public Relations • Video Program iv. 2011/12 Proposed Budget 9. Sustainable Tourism Report by Chair Shirley Dettloff— Committee merged with Chamber of Commerce to form single Sustainable Tourism Committee. First meeting scheduled for August. io. Advocacy Committee Report by Steve Bone—Took position in opposition to five bills from California Legislative"Watch List. ii. Film Commission by Briton Saxton i. Approval of Huntington Beach Film Commission's inclusion in CA Film Commission— Motion/second by Dodge/Bunten.�Ayes Unanimous. 12. Presidents Report by Steve Bone — a. Accreditation b. Orange County Tourism Council Update—Approved new Research Committee to look into tourism/entertainment in Orange County. Working on new website with County of Orange. c. BID Annual Report and budget request d. PKF Trends Report e. Approval of Bank Resolutions authorizing CD and checking account signatures (see attached) — Motion/second by Dettloff/Perry. Ayes Unanimous. £ California Coastal Commission (Whale Tail Program) — HBMVB donated $1000 g. Cal State Fullerton's Center for Entertainment&Tourism 13. Motion to adjourn�meeting. Motion/Second by Beukema/Phelps. Ayes unanimous. Meeting adjourned,at 3:49 P.m. 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 10 %Transient Occupancy Tax Receipts Reflecting July Occupancies Current Month - July 2011 * Year to Date - July 2011 Last Year This Year Chanae %Change Last Year This Year Change %Change $797,084 896,914 99,830 12.5% 4,534,683 $5,151,702 617,019 13.6% *Excludes audit Monthly TOT Comparison to Prior Years Annual (in thousands) YTD $900,000 $9,000 - $9,000 e>•3 Ymr Average $8,000 $8,000 $700,000 +C~t Year $6,574 $6,589 $600,000 57,oao $7,000 $5,810 $5.. _ 417 $500,000 $6,000 - $6,000 $400.000 - $5,000 g5289 - - $5,000 $300,000 $5,319 $5,152 $4,000 - - --$4.335 $4,000 $200,000 $4.300 $100,000 - $3,000 $3,000 LIJLL $0 fri $2,000 $2,000 o,Qz`0�ve` cJac���,c1�a�ZF QQc �aA 'Jce ���-� j0as` „m� $1,000 $1,000 �,Qa � 1a Fa P 9aQ� 2006107 2007/08 2008109 2009110 2010111 Fiscal Year 2007/08 Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010/11 %Chanae %Chanae %Change %Chanae Actual Prior Yr Actual Prior Y Actual Prior Yr Actual Prior Yr October $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $411,586 12.7% February $512.087 11.4% $358,467 (30.0%) $369,754 3.1% $435,213 17.7% March $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% $597,227 22.6% April $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% $498,193 13.5% May $550.682 (2.9%) $429,830 (21.9%) $521.685 21.4% $542,793 4.1% June $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% $599,228 2.3% July $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% 896,914 12.5% August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% - September $493,407 (7.4%) $446,966 (9.41/6) $505,027 13.0% - Total: $6,588,507 0.2% $5,417,022 (17.8%) $5,810,369 7.3% $5,151,702 13.6% Budget $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% r City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 2% Business Improvement Assessment District Reflecting July Occupancies Current Month - July 2011 'Year to Date - July 2011 Last Year This Year I Chance %Chance Last Year This Year Chanae %Chance $79,652 $179,383 $99,731 125.2% $453,232 $ 1,029,263 $576,031 127.1% -Excludes audit and includes rate change from 1%to 2% no NorYea` Comparison to Prior Years Monthly BID ®=Year Average Annual (in thousands) YTD $190,000 - r Cunenl Year $180.000 5800 - $1,100 $170,000 t $657 $659 $ ,029 $160,000 5700 _ _ _ $1,000 $140,000 S581 $130,000 $542 S900 $10,000 $600 - - $120,000 S800 $10,000 �� S500 $9$ 00,000 $90,000 $700 $80,000 J• $400 $70,000 $600 $60,000 $300 -- $50,000 $500 $40,000 l� ,Jn ,fin $529 $532 $20,000 $200 - _ -- $400 $20,000 $430 $453 $10.000 $100 $0 __ - $300 �aA �aA aN� QQc` jai )aca ) OJe� aF $0 $200 S`Dc Fa'o 0 yaQ 2006107 2007108 2008109 2009/10 2010111 Fiscal Year 2007/08 Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010111 %Chanae %Chanae %Chan ePrlor %/Chance Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $56,394 20.2% $44,190 (21.6%) $41.114 (7.0%) $95,960 133.4% November $41,991 11.6°/% $39,940 (4.9%/%) $29,110 (27.1%) $74,181 154.8% December $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%/%) $63,221 137.5% January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $82,281 125.4% February $51,209 11.4% $36,847 (30.0°/%) $36,975 3.1% $87,032 135.4% March $59.031 (5.7%) $38,940 (34.0°/%) $48,694 25.0% $119,446 145.3% April $47,718 (16.0%) $43,000 (9.9%/%) $43,889 2.1% $99,638 127.0% May $55,079 (2.9%/0) $42,983 (22.0%) $52,106 21.2% $108,555 108.3% June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $119,567 104.2% July $79,756 (0.1%/0) $70,481 (11.6%) $79,652 13.0% $179,383 125.2% August $77,594 3.3%% $66,995 (13.7%) $77,048 15.0% - September $49,322 (7.3e/%) $44,640 (9.5%) $50,494 13.1% - Total: 658 844 0.3% $541,604 (17.8%) $580,773 7.2% $1,029,263 127.1% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010111 Transient Occupancy Tax Receipts Reflecting July Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - July 2011 Current Month - July 2011 Last Year This Year Chance %Chance Last Year I This Year Chanas %Chance $670,409 $751,709 81,300 12.1% $126,675 $145,204 $18,530 14.6°/ Monthly TOT Receipts Under Over 151 _ _ _ _ 150 Receipts NO=Over 151 Rooms ---Under 150 Rooms Receipts $800,000 - - r � -a - $210,000 $700,000 - -- - ---- $180,000 $600,000 - - - ------ - $500,000 $120,000 $400,000 $90,000 $200,000 -- • - -- • __--- • • -- - -- - _ _ -_ $60.000 $100,000 - -- $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2009110 Fiscal Year 2010111 City Fiscal Over 15'1 %Change Under 150 %,Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $345,276 n/a $66,005 2.3% $411,253 19.1% $71,003 7.6% November $239,824 n/a $51,512 (40.6%) $311.718 30.0% $59,507 15.5% December $215,616 n/a $50,823 (14.5%) $261,570 21.3% $55,497 9.2% January $318,927 n/a $46,268 (30.5%) $352,141 10.4% $59.445 28.5% February $309,002 n/a $60,751 2.7% $374,246 21.1% $60,966 0.4% March $415,847 n/a $71,335 (5.5%) $518,135 24.6% $79,092 10.9% April $368,591 n/a $70,296 (9.2%) $418,926 13.7% $79,267 12.8% May $446,298 26.5% $75,387 (2.3%) $456,912 2.4% $85,881 13.9% June $495,334 13.5% $90,506 10.6% $501,360 1.2% $97,869 8.1% July $670,409 13.7% $126,675 9.8% $751,709 12.1% $145,204 14.6% August $654,559 14.6% $116,099 17.6% $0 $0 September $427,326 13.7% $77,701 9.3% $0 $0 Total: $4,907,010 n/a $903,359 (3.2%) $4,357,970 13.9% $793,732 11.9% H.B. Conference&Visitors Bureau Statement of Financial Position As of August 31, 2011 A BICIDJEJ F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 232.52 5 Business Checking-B.I.D. 7,333.41 6 Money Market-Bureau Generated 66,104.59 7 Money Market-City Grant 80,550.63 8 Money Market-B.I.D. 199,167.17 10 1 CD-City Grant 101,250.99 11 ICID-BID 149,911.28 12 1 Petty Cash 508.37 13 1 JTotal Checking/Savings 605,058.96 15 1 Accounts Receivable 488,395.95 " 19 1 DepositsT 1,815.00 20 1 1 Prepaid Expenses 19,776.16 21 Total Current Assets 1,115,046.07 22 Fixed Assets 23 1 Furniture&Fixtures 34,806.34 24 Accum. Depr. -Furniture&Fix. (6,674.24) 25 1 ITotal Furniture&Fixtures 28,132.10 26 Equipment 45,895.95 27 1 jAccum. Depr.-Equipment (23,155.34) 28 1 ITotal Equipment 22,740.61 29 1 Leasehold Improvements 16,560.36 30 1 jAccum. Depr.-Leasehold Impr. (8,331.78) 31 1 ITotal Leasehold Improvements 8,228.58 32 1 1 Intangible Assets 53,300.00 33 1 1 jAccum.Amort. - Intangibles (13,028.85) 34 1 JTotal Intangible Assets 40,271.15 35 Total Fixed Assets 99,372.44 36 TOTAL ASSETS 1 $ 1,214,418.51 37 LIABILITIES&EQUITY 38 ILiabilitiesl 39 1 1 Current Liabilities 40 1 1 lAccounts Payable $ 38,111.48 41 1 1 jAccts Payable-Personnel 61,350.80 42 1 1 1 Lease Payable 212.58 43 1 Total Current Liabilities 99,674.86 44 Total Liabilities 99,674.86 45 JEquity 46 General Unrestricted Net Assets 717,306.51 47 Net Income 397,437.14 48 Total Equity 1 1,114,743.65 49 TOTAL LIABILITIES&EQUITY $ 1,214,418.51 50 51 IBIDreceivableof$326,937.95 52 1 TOT receivable of$ 161,458.00 H.B. Conference &Visitors Bureau Statement of Activities by Line Item August 2011 A B C D E F G H I J K 1 J Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Budget COMMENTS 3 4 REVENUE 5 6 Public Sources TOT 7 City Contract $ 79,300.00 $ 79,300.00 $ 611,778.50 $ 545,111.00 $ 597,011.00 8 Interest Income 5.76 27.78 638.67 305.58 333.36 9 Total Public Sources 79,305.76 79,327.78 612,417.17 545,416.58 597,344.36 10 11 Quasi-Private Sources BID 12 1 BID Assessment 158,600.00 158,600.00 1,172,481.00 997,022.00 $ 1,095,000.00 13 Interest Income 48.08 27.78 741.99 1 305.58 333.36 14 Total Quasi-Private Sources 158,648.08 158,627.78 1,173,222.99 997,327.58 1,095,333.36 15 16 Private Sources 17 Advertising:Website - - 540.00 2,500.00 18,000.00 18 lPrornotional Participation - 1,500.00 7,568.75 15,500.00 3,000.00 19 Licensing Income 624.69 - 1,131.21 1 - - 20 Travelocity Commissions 218.75 50.00 1,068.42 450.00 500.00 21 Interest Income 11.19 27.77 114.17 305.58 333.28 22 Total Private Sources 854.63 1,577.77 10,422.55 18,755.58 1 21,833.28 23 24 ITOTAL REVENUE 238,808.47 239,533.33 1,796,062.71 1,561,499.74 1,714,511.00 YTD Revenue+$234,563 25 26 EXPENSE 27 28 Personnel 29 Sala -Base 45,274.76 1 38,922.00 445,389.68 464,405.00 1 467,063.00 Addition of Bonus Accrual 30 1 Sala -Vacation Accrual 334.68 584.00 2,987.27 6,418.00 7,000.00 31 FICA Tax 3,025.66 2,725.00 29,810.29 35,218.00 32,694.00 32 FUTA Tax - 58.00 1 580.73 642.00 701.00 33 SUTA Tax - 369.00 4,559.65 4,069.00 4,437.00 34 Pension Expense 2,924.42 3,103.00 32,262.31 34,140.00 37,241.00 35 Health Insurance 5,404.53 1 9,043.00 59,946.03 99,473.00 1 108,518.00 36 IDental Insurance 946.00 - 8,651.00 - I - 37 Worker's Comp Insurance 495.28 375.00 4,707.79 1 4,125.00 4,500.00 38 Staff Training&Development 1,594.00 1,250.00 8,958.79 13,750.00 15,000.00 39 Contract Labor - - 226.01 - - 40 Total Personnel $ 59,329.97 $ 56,429.00 $ 598,079.55 $ 662,240.00 $ 677,154.00 YTD under budget b $64,164 41 Page 1 of 3 H.B. Conference &Visitors Bureau Statement of Activities by Line Item August 2011 A B C D E F G H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Budget COMMENTS 42 Marketing/Promotion 43 Travel&Entertainment $ 1,168.68 $ 5,072.00 $ 58,065.02 $ 56,605.00 $ 61,677.00 44 Trade Show Participation 61.00 6,935.00 64,786.15 70,565.00 77,500.00 45 FAM Tours/Site Visits 1,863.26 4,766.00 57,525.29 63,234.00 68,000.00 46 Advertising/Marketing: - - - - - 47 Media 7,631.00 12,644.00 117,243.37 144,256.00 158,325.00 481 Online/Website 20,202.48 13,380.00 80,314.52 122,120.00 135,500.00 Reprint of Rack Brochure, Hotel info sheets, 49 Printed Marketing Collateral 19,801.28 - 62,445.82 1 50,750.00 50,750.00 Vtour 50 Public Relations 1,862.75 7,295.00 135,868.94 147,505.00 154,900.00 51 Research - 4,438.00 20,061.00 48,812.00 53,250.00 52 Fulfillment 2,555.53 3,764.00 40,539.53 41,436.00 45,200.00 53 Other - 485.00 2,135.34 4,515.00 5,000.00 54 Total Marketing/Promotion 55,145.98 58,779.00 638,984.98 749,798.00 810,102.00 YTD under budget b $110, 813 55 56 Administrative Operations 57 Accounting&Legal 1,218.68 3,000.00 29,604.93 33,000.00 36,000.00 58 Dues&Subscriptions - 880.00 9,393.95 9,120.00 10,000.00 59 Depreciation/Amortization 1,042.78 633.33 6,994.50 6,966.63 7,600.00 60 Insurance - 1 916.00 9,114.57 12,084.00 13,000.00 61 Data Processing/Computers 1,418.63 2,715.00 23,075.83 31,785.00 34,500.00 62 Rent 2,811.11 3,441.33 1 34,334.13 38,104.63 41,545.00 63 Telecommunications 1,953.84 1,987.00 14,754.73 21,873.00 23,860.00 64 lOffice Supplies 3,249.04 1,873.00 29,116.50 20,627.00 22,500.00 Office Supplies under budgeted 65 Miscellaneous 50.00 1,745.00 5,171.90 18,505.00 20,250.00 66 Total Admin. Operations 11,744.08 17,190.66 161,561.04 192,065.26 209,255.00 Under budget b $30,504 67 68 TOTAL EXPENSE 126,220.03 132,398.66 1,398,625.57 1,604,103.26 1,696,511.00 69 70 IIEXCESS REVENUE $ 112,588.44 $ 107,134.67 $ 397,437.14 $ 42,603.52 $ 18,000.00 71 72 73 74 75 " Statement does not reflect capital expenditures for the fiscal ear. Annual budget of$18,000 with actual expenditures as follows: 76 77 Office updates(deposit) 1012612010 2,500.00 78 Office furniture(deposit) 1111512010 5,000.00 79 Phones stem(deposit) 1113012010 3,590.00 80 Office furniture balance 1211312010 4,551.12 81 1 Phone system balance 1211612010 3,590.00 Page 2 of 3 H.B. Conference &Visitors Bureau Statement of Activities by Line Item August 2011 A B C1 D E F G1 H I J K Annual 2 1 Month Actual Month Bud et YTD Actual YTD Budge Budget COMMENTS 82 Office updates balance 1211612010 9,033.00 83 Desk chair 1 1 112612011 536.03 84 Camera equi ment 413012011 572.39 85 Apple laptop 413012011 2,125.43 86 Apple 1 ads 413012011 1,610.58 87 Front office furniture(deposit) 51512011 4,500.00 881 Front office furniture balance 71812011 4,410.34 89 President's office furniture(deposit) 813012011 6,000.00 Page 3 of 3 H.B. Marketing &Visitor Bureau FINAL BUDGET FY2010/11 October 2010 through September 2011 Approved by HBMVB Board 9/21/2010 FY2010-11 Budget FY2011-12 Budget Difference Comments income Advertisin $ 3,000.00 $ - $ 3,000.00 Investment Income $ 1,000.00 $ 1,000.00 $ Promotional Participation $ 18,000.00 $ - $ 18,000.00 Transient Occupancy Tax $ 597,011.13 $ 667,023.00 $ 70,011.87 Increase of 3%over projected actual FY2010/11 Business Improvement District $ 1,095,000.00 $ 1,326,635.00 $ 231,635.00 Increase of 3%over projected actual FY2010/11 City Grant $ - $ 25,000.00 $ 25,000.00 Film Commission Grant ITravelocity Commission $ 500.00 1 $ - Total Income $ 1,714,511.13 $ 2,019,658.00 $ 305 146.87 Expense Advertising(Expense) $ - Media AdvertisinA $ 158,325.00 $ 230,975.00 $ 72,650.00 Total Print, Online and Integrated Advertising Printed Marketing Collateral $ 50,750.00 $ 97,000.00 $ 46,250.00 Rack Brochure, Group Folder, Photography, Video Public Relations $ 154,900.00 $ 176,467.00 $ 21,567.00 Includes International Agencies(UK, Germany, addition of Australia); PR Tracking and CRM; PR-Special Project and Radio Sponsorships;Social Media PromosRece tions Website $ 135 500.00 $ 96 900.00 1 $ 38 600.00 Website/Technolo /Social Media Total Advertising(Expense) $ 499 475.00 $ 60,1 342.00 $ 101 867.00 r. Bank Fees $ 1,250.00 $ 1,240.00 $ (10.00) Data Processing $ 34,500.00 $ 31,782.00 $ (2,718.00) CRM, Hardware/Software lease, Maintanence Depreciation $ 4,000.00 $ 4,150.00 $ 150.00 Local Member/Community $ - $ 11,000.00 $ 11,000.00 Facility Costs $ 59,545.00 $ 45,947.00 $ 13,598.00 Rent, Parking, Kiosk, Storage,taxes FAM Tours/Site Visits $ 68,000.00 $ 80,000.00 $ 12,000.00 PowWow in LA Fulfillment $ 45,200.00 $ 49,000.00 $ 3,800.00 Fulfillment for additional advertising Insurance(not personnel-related) $ 13,000.00 $ 14,000.00 $ 1,000.00 Automobile coverage; projected D&O and Liability increases Office Expense $ 22,500.00 $ 35,000.00 $ 12,500.00 Personnel Costs $ 677,153.43 $ 779,521.00 $ 102,367.57 DOS, Film Commissioner Professional Fees:Accountin /Le al $ 36,000.00 1 $ 36,000.00 $ - Final Budget for BOD approval(2) Pagel H.B. Marketing &Visitor Bureau FINAL BUDGET FY2010/11 October 2010 through September 2011 Approved by HBMVB Board 9/21/2010 FY2010-11 Budget FY2011-12 Budget Difference Comments Research $ 53,250.00 $ 25,000.00 $ 28,250.00 Telecommunications $ 23,860.00 $ 19,100.00 $ (4,760.00) Trade Show Participation $ 77,500.00 $ 81,000.00 $ 3,500.00 Addition of Meeting Sales Trade Shows Travel and Entertainment $ 61,677.70 $ 82,000.00 $ 20,322.30 Additional Travel to support Meeting Sales Other-Marketing&Promotion $ 5,000.00 $ 5,000.00 $ - Amortization $ 3,600.00 $ 3,600.00 $ - Interest: Loan from City of HB $ 1,000.00 $ - $ 1,000.00 Dues&Subscriptions $ 10,000.00 $ 12,000.00 $ 2,000.00 Reserves $ - $ 91,976.00 $ 91,976.00 Miscellaneous $ 18,000.00 $ 10,000.00 $ 8,000.00 Total Ex pens $ 1,714,511.13 $ 2,019,658.00 $ 305 146.87 Final Budget for BOD approval(2) Page 2 2010 -2011 HBMVB EXECUTIVE COMMITTEE and BOARD OF DIRECTORS As of October 2010 Term Board Title Type of Seat First Name Last Name Title Company E-mail Address Phone EXECUTIVE COMMITTEE 2013(lo -- Chairman Hotel Kevin Patel General Manager Howard Johnson Express Inn&Suites krawpgi venzon_net_ _ _ 7143_75_-0250 _ 2013 2i1dY Vice Chair Hotel Cheryl Phelps General Manager Hyatt Regency Huntington Beach Resort&cheryohelp; h 714469&1234 Vice Chair Hotel Marco Perry General Manager Shorebreak Hotel merry Idvhot I . 714-061-470 2013(2nd) Chief Financial Officer Hotel J.D. Shafer General Manager Hilton Waterfront Beach Resort ILshafer Nwaterfmnu 714-845-8401 Immediate Past Chair Citizen At-larqe Margie Bunten Director,Public Re Golden West College I mbunSenCrcgwc.cccd. 714-895-8315 'President/CEO Staff(Not a member of the Steve Bone President&CEO Huntington Beach MVB Isteve(a)s_u_dcil s . m 714-969-3492 x204 BOARD OF DIRECTORS _ Appointed by HB Chamber Chamber Joyce Riddell President Joyce Riddell&Associates RiQde Idtaol.com 714-262-08M 2011(Unxpd 2nd) Retail Steve Dodge President Huntington Capital Corporation sichco6socal.micorn 714-847-2531 2011 flat) Service-related Industries Suzanne Beukema Owner and Chef Suzanne's Catering and Event Planning m 714-960.9197 2011(2nd) Ecotourism Shirley Dettloff Amigos de Bolsa Chica _ i 714-847-8371 2011(1st) Citizen At-large IDean Torrence Jan and Dean Music surflnusacMearthlink.net 714-968.7878 Hotel ___ Michael Gagnet Executive Vice Pre Makar Properties ich I m 949-225-3317 RestaurantlBrett Barnes ,Managing Partner Duke's HB k I. m 714-374-6066 x5 Retail Michael Ali Owner _ Zack's Pier Plaza mike za k hb. m _714-717-2797 2013(1 Service-related Industries(Robert Vaughan President/CEO Best Transportation li n - n . 714-500-3180 Ro13(1st) Restaurant (Tom Shields .Operating Partner_Spark Woodfire Grill tornAsparkwoodnegriLl .714-960-0996 - 'President/CEO is a Voting Member of the Executive Committee only —not a Member of the Board_o/Directors i One voting director shall be the Chairman of the Board W Me Huntington Beach Chamber of Commerce,or an individual appointed from time to time in writing by the Chairman of the Board of the Huntington Beech Charnel of Commerce. Five voting directors shall be hoteliers(Shafer,Phelps, Patel,Perry,G net Two voting directors representing citizens-at-large with a vested interest In tourism(forrence,Bunten Six voting directors from retail,manufacturing,restaurant or service-related industries (Beukema,Dod e,Bames,Ali,Shields, Vaughan)_ _ One individual with a demonstrated interest in ecotounsm.(DetiloffL Prepared by Donna Mulgrew 9/19/2011 Page 1 Proposed 2011/12 Officers Chair—Marco Perry Vice Chair—Brett Barnes Vice Chair—Cheryl Phelps Chief Financial Officer—JD Shafer Immediate Past Chair—Kevin Patel GORDON WAYNE SMITH ADDRESS: 19682 Island Bay Lane, Huntington Beach, California 92648 TELEPHONE: 714-536-7764 CELL: 714-307-9775 EMAIL: gwsmith@uclalumni.net EMPLOYMENT EXPERIENCE: 1996-2008 12 yrs. Director, System-wide Library Policy and Planning, (retired 2008) California State University System, Office of the Chancellor, Long Beach, California 1982-96 14 yrs. Associate Director, Division of Library and Academic Information Services, California State University, Office of the Chancellor, Long Beach, California 1992-98 6 yrs. Adjunct Professor, Library Science, San Jose State University(Fullerton Program) 1975-82 7 yrs. Associate, Academic and Institutional Studies, California State University, Office of the Chan- cellor, Long Beach, California 1969-73 4 yrs. Insurance Underwriter, State Farm Insurance Company, Southern California Regional Office Costa Mesa, California SUMMARY OF PROFESSIONAL EXPERIENCE: Positions with the California State University System involved responsibility for administering system-wide programs; responsibility for designing, carrying out and publishing system-wide studies relating to various administrative and academic issues; participation in system-wide committees; and participation in the evaluation of academic programs. These responsibilities entailed experience in budget development and analysis, the analysis of quantitative and qualitative data, report writing, and database construction and management. Experience has also included co-authoring a successful Federal grant application for a three-year system-wide project designed to define, identify and assess modes of college-level writing instruction. Graduate-level courses taught as Adjunct Professor include Library Cooperation and Networking and Information and Society. Gordon Wayne Smith Page Two Experience with State Farm Insurance Company was of an administrative nature. It involved analysis and evaluation of agency accounts and individual insureds with respect to rating and claim experience, representing company interests in dealings with policyholders and agents, and supervising underwriting personnel. EDUCATIONAL TRAINING: Degree Major Minor 1965-69 University of California, B.A. Philosophy Social Sciences Irvine 1973-75 University of California, M.A. Education Los Angeles 1980-84 University of California, Ph.D. Philosophy of Education Los Angeles Dissertation: Rationales for General Education: A Critical Analysis, Carl Weinberg, Advisor 1989-91 San Jose State University M.L.S. Library Science SUMMARY OF PROFESSIONAL EDUCATION: Graduate work in Education at UCLA included courses in educational research design and statistical analysis; survey research; educational administration; and foundations studies in educational philosophy, psychology, sociology, and higher education. Graduate work in Library Science included courses covering the foundations of library and information services, courses in new and emerging library and information technology, and an overall focus on managing the academic library. MEMBERSHIPS AND COMMUNITY ACTIVITIES(partial list): Library Administration and Management Association Board of Directors (Chair and founding member), Huntington Beach Wetlands Conservancy(a non-profit corporation and land trust) Board of Directors, Wetlands and Wildlife Care Center(a non-profit corporation for treatment of sick and injured wildlife) Coastal Planning Advisory Board and Environmental Board, City of Huntington Beach ARI STOTLE Website Design *Integrated Marketing *Interactive Media HUNTINGTON BEACH MARKETING AND VISITORS BUREAU HUNTINGTON ' BEAC C ,ALIFORNIIA SurfCityUSA. com ENHANCED REPORT Web Analytics July zolz 1�1S 1 OTLL'Web Analytics Huntington Beach Marketing and Visitors Bureau Y .. ...... . July 2011 HUNTINGTON BEACH — KEY PERFORMANCE INDICATORS TRAFFIC Google Analytics Year-Over-Year Visits July '10 July '11 % Change 63,383 77,285 21.9% Unique Visitors July '10 July '11 % Change 54,792 67,098 22.5% SEARCH ENGINE TRAFFIC Google Analytics Total Search Engine Traffic %Based on Total Traffic to Website Visits July '10 July 'll 46,530 (73.4%) 60,922 (78.8%) Google Search Engine Traffic %Based on Total Traffic to Website Visits July '10 July '11 39,869 (62.9%) 50,193 (64.9%) WHERE IS TRAFFIC COMING FROM? %Based on Total Traffic to Website Google Analytics JULY 2010 JULY 2011 5,869 10,144 17% 13% 6,219 4,020 8y° 12% 3,1144057,808 4% 00% 24,677 71% 75% ■SE-Organic ■SE-Paid ■Direct ■Referral ■ SE-Organic ■ SE-Paid d Direct ■ Referral Search Engines Organic—Google,Yahoo!, Bing,AOL, etc. Search Engines Paid—Google Direct—URL typed directly,Page bookmarked,URL sentma email,Referrer hidden by browsersetting Referral—Referrals from otherwebsites,Bannerads,etc.,unable to determine source Page 3 L S 1 OTLE web Analytics Huntington Beach Marketing and Visitors Bureau July 2011 HUNTINGTON BEACH —OTHER INDICATORS DAILY TRAFFIC TRENDS July 2011 vs. July 2010 ^'Visits -*- July 1,2011-Juy 31,2011 July 1,2010-Jug 31,2010 SOCIAL NETWORKING REFERRALS MONTH Facebook Twitter JUI '10 328 14 Aug '10 253 2 sep '10 291 9 Oct'10 190 1 Nov "0 114 3 Dec "0 178 3 Jan '11 133 13 Feb '11 167 2 Mar "11 262 5 Apr'11 315 3 May '11 2,843 6 Jun '11 2,440 5 Jul '11 720 1 Page 4 1�R1STO 1 L L web Analytics Huntington Beach Marketing and Visitors Bureau .............---............. _._ ............. July 2011 HUNTINGTON BEACH —OTHER INDICATORS INTERNATIONAL VISITORS Month Totallnt'1. Canada UK Germany Australia Jul '10 3,593 1,126 429 338 117 Aug '10 3,200 941 482 257 125 Sep '10 2,680 698 464 165 127 Oct'10 2,498 641 417 118 144 Nov '10 2,443 739 289 149 145 Dec '10 2,244 657 290 147 94 Jan '11 6,598 1,139 600 - -- 228 148 Feb '11 3,265 1,103 468 193 106 Mar '11 3,738 1,112 483 218 172 Apr'11 3,483 1,001 456 189 186 May '11 6,254 1,105 706 362 287 Jun '11 5.000 939 530 , 276 276 Jul '11 4,481 1,252 596 308 192 Year-Over-Year Comparisonof International Traffic i Visits PagesNisit Avg.Time on Site %New Visits Bounce Rate j 4,481 3.42 00:02:32 83.80% 49.61% i Previous- Previous Previous Prevous Fr-wlcus 3,593(24.71'.) 3.80(-10.0W.) 00:03:00(-15.2360) 80.16't(4.54'.) 44.W.(10.64%) 7 eta A te.e! Country.Territory Visits .-!'!.I. Indmidual Countryrerrdory. 'Visits C.IeonVoredto Jull,2010•Ju131,2010 1, Caraoa 1,252 t• t�-= 2 UrdeCGirc3cm 596 -- 3. Germar• 308 -8.88% 4 Australia 193 64.96% tl 5. Era_ 163 E3.1 6 aaly 147 7. JaFar 129 112t% 8 Frarce 116 6164% 9. G,t,"er!ards 114 e765% 10. (not set) 111 70 73% Page 5 `� J 1 OTLL Web Analytics Huntington Beach Marketing and Visitors Bureau July 2011 OVERVIEW 1. Traffic has increased 22% comparing July '10 to July '11. Unique visitors to the site have also 0 increased by 22.5/o (54,792 vs. 67,098 unique visitors). 2. The July 21"e-newsletter blast, "Great Deals at Surf City USA Hotels" sent to the General list of 25,481 people returned an open rate of 13% and had 950 total clicks with - 233 clicks to the Shorebreak Hotel, - 197 clicks to the Hyatt Hotel, - 155 clicks to the Waterfront Beach Resort - 134 clicks to Comfort Suites 3. Detail page views for partners sites increased to 17,539 this month compared to 12,903 last July; an increase of 36%. Also detail page views for the Hilton Waterfront, Hyatt Regency, Hotel Huntington Beach and Shorebreak Hotel grew year-over-year. 4. A total 18,214 search keywords drove 60,922 visits this month compared to 11,489 search keywords driving 46,530 visits during July 2010. 5. Traffic from Sm artPhones/PDA devices accounted for 15,676 visits or 20% of total traffic to the website this month. This represents an increase of 182% of SmartPhone users to the site compared to 5,564 visits last July. After the Home Page, the top content for mobile users was Huntington Beach Events, followed by Tent- Camping and HB Pier. See pages 7 and 8 for full mobile details. 6. There were 5,210 exit link clicks to partner websites during the month of July, up from 4,465 last July. The "Hilton Waterfront Beach Resort"was the most popular link with 474 total clicks. Source: Custom Admin 7. International traffic increased 25% and rose to 4,481 visits in July '11 compared to 3,593 in July '10. Visits from Canada increased 11% this month. International visitors accounted for 57 goal conversions in July; 2 e-newsletter signups and 55 Visitor's Guide requests. 8. There were 297 form submissions for the printed Visitor's Guide this month with 209 visitors requesting hotel special offers. Source: Custom Admin 9. 72% of U.S. traffic to the site originated from California in July. Arizona sent 4% followed by Washington with 3% of U.S. traffic. Page 6 A.RISTOTL. E,Web Analytics Huntington Beach Marketing and Visitors Bureau .... ....... - ._ ... ..._ July 2011 HUNTINGTON BEACH - MOBILE DEVICES (SmartPhone/PDA) Google Analytics Visits Referred per Month Month Total Visits Month Total Visits Jan '11 2,560 Jan '10 748 Feb "11 2,602 Feb '10 990 Mar '11 4,593 Mar '10 1,353 Apr'11 6,070 Apr'10 1,416 May '11 7,954 May '10 1,979 Jun '11 9,795 1 Jun '10 3,313 Jul '11 15,676 Jul '10 5,564 Aug '11 Aug'10 4,159 Sop '11 Sep'10 2,585 Oct'11 - Oct'10 2,008 Nov .11 Nov '10 1,518 Dec "11 -_— Dec '10 1,847 Visits Referred per Month per Top Devices _ �2011 Jan Feb Mar Apr I g 1,73 May Jun Jul Au Sep Oct Nov Dec 1 -� - 1 ----- -- - 1 iPhone 933 978 8 2,335 L-3,106 3,678 5,876 Android 774 739 1,515 1,943 2,589 3,133 5,351 iPad 545 636 896 1,189 1,614 2,196 3,316 Pod 178 133 231 316 354 477 585 B-Berry 129 102 195 244 252 270 486 Visits PagesNisit Avg Time on Site %New Visits Bounce Rate 15,676 2.40 00:01:58 80.25% 59.22% of Sde Total 20,281. Site evg 3.06(-21.64'.) - - H nL :J 1 17.091.) Site Avg 82.34N(-2.53"i) _Te N,," 51.89•.(14.12',) j Operating Sys tern 1 Clone visits y PageaNbl Avg.r"on %New V448 Bounce Rate Site 1. iRcre 6.876 2.01 00.0128 80.94% 64.35% 2. 4rcroid 6,361 2.27 00:02:01 79.89% 6D.34% 3. Pad 3,316 3.43 00:02:49 78.11% 46.68% 4. iPcd 685 2.10 00:01:38 83.59% 63.25% 5. Elack5erry 486 1.73 00:01:59 85.19% 66.46% 6. Samsung 27 2.56 00:05:42 88.89% 51,85% 7. Syntor.0S 17 2.65 00:02:36 100.00% 52.94% 8. Windows 10 2.10 00:01:18 80.00% 60,00% 9. LG 3 2.00 00:01:09 66.67% 0.00% 10. LGE 2 2.00 00:01:40 100.00% 50.00% 11. NOW 2 3.00 00:04:14 100.00% 50.00% 12. Scnv 1 1.00 00:00:00 100,00% 100,00% Page 7 MSTOTLE WebAnalytics Huntington Beach Marketing and Visitors Bureau .................. July 2011 HUNTINGTON BEACH —MOBILE DEVICES (SmartPhone/PDA) Google Analytics TOP CONTENT —Mobile Devices Total Page (Unique Avg. Time Views P/\Aews) on Page Home Page 5,133 4,120 0:01:09 /califbmia-vacation-ideas/events.aspx 3,795 2,260 0:01:17 /thingstodo-califbmialtent-camping.aspx 1,979 1,284 0:03:52 /califbmia-beach-\racations/huntingtonbeachpier.aspx 1,564 1,301 0:02:01 /califbmia-beach-hotels/rv-camping.aspx 1,454 752 0:02:03 1 /califbmia-vacation-ideas/map__huntington—beach.aspx 1,192 947 0:02:57 /map-southem-callfbmia/so-cal-map.aspx 939 829 0:02:20 /map-southem-califbmia/default.aspx 891 679 0:01:44 /thingstodccalifbmia/default.aspx 887 657 0:01:03 /huntington-beacWdetault.aspx 828 630 0:01:01 TOP REFERRERS —Mobile Devices visits % google /organic 11,635 74.22% (direct) / (none) 1,312 8.37% c-i-.h.untington-beach.ca.us /referral 755 4.82% google.com /referral 636 4.06% yahoo /organic 596 3.80% Bing / organic 163 1.04% 1 google /cpc 169 1.01% huntingtonbeachca.gov I referral 92 0.59% m.facebook.com /referral a29 0.18% visittheoc.com / referral 231 0. 5% DEMOGRAPHICS —Mobile Devices Countries—Most Visitors Visits % U.S. Cities—Most Visitors visits % United States 15,277 97.45% California 11,207 73.36% Canada 124 0.79% Washington I 1251 8.19% United Kingdom 52 0.33% Now York 550 3.60% Netherlands 33 0.21% Arizona 430 2.81% Australia 25 0.16% Texas 429 2.81% Germany 22 0.14% Illinois 151 0.99% Japan 19 0.12% Nevada 151 0.99% Mexico 9 0.06% Oregon 131 0.86% Spain 9 0.06% Colorado 103 0.67% Ireland 8 0.05% Florida 92 0.60% Page 8 ARISTOTLE_`WebAnaiytics Huntington Beach Marketing and Visitors Bureau ._._. July 2011 HUNTINGTON BEACH-TRAFFIC Google Analytics VISITS 2090 2011 % of Change July ! -- 63,383 77,285 21.9% CYTD : 270,265 'i 339,551 25.6% New Return Overall Traffic Visits Unique Avg. Time Page Visitor Visitor i Bounce Reports Visitors i on Site Views ; I Sessions Sessions Rate Jul '10 63,383 54,792 51,923 11,460 00:02:47 232,893 42.48%j Aug '10 47,519 41,298 38,832 8,687 00:02:33 164,297 ) 45.74% - - --_ Sep '10 31,653 27,673 25,884 5,769 00:02.21 102,397 50.32% Oct'10 25,511 22,191 20,805 4,706 00:02:10 77,271 53.66% Nov '10 21,433 18,670 17,467 3,966 00:02:13 64,506 53.82% Dec '10 20,047 17,745 16,597 3,450 00:02:00 56,977 55.580/6 Jan '11 27,813 24,646 23,379 4,434 00:02:20 89,564 51.13% Feb I 26,113 22,866 21,551 4,562 00:02:29 85,854 50.21% Mar '11 41,596 36,382 34,688 6,908 00:02:19 127,399 51.67% Apr'11 47,667 41,546 39,534 8,133 00:02:13 139,930 50.61% May '11 55,460 48,987 46,718 8,742 00:02:12 162,873 53.75% Jun '11 63,617 55,817 53,072 10,545 00:02:20 189,869 53.22% Jul '11 77,286 67,098 83,733 13,552 00:02:23 236,293 51.89% VISITS 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Jan Feb Mar Apr may Jun Jul I AuQ I Sep Oct Nov Dec H�:E2FIO 21,103 25,474 34,482 26,332 30,876 35.510 57,221 34,840 27,604 22,984 18,350 18,389 26,223 30,68232,944 31,20734,566 51,260 63,363 47,519 31.653 25,511 21,433 27,813 126,113141.596 147,667 155,460163,617 177,2861 Page 9 MSTOTLE Web Analytics Huntington Beach Marketing and Visitors Bureau July 2011 HUNTINGTON BEACH — DEMOGRAPHICS Google Analytics Countries—MostMisltors Visits % US —Most Visitors Visits % United States 72,804 94.20% California 52,704 I 72.390/1 ' Canada 1,252 1.62% Arizona 2,871 3.94% United Kingdom 596 0.77% Washington 1,954 2.68% Germany 308 0.40% Texas 1,798 2.47% Australia 193 0.25% New York 1,611 2.21% Brazil 163 0.21% Nevada 1,476 2.03% Rely 147 0.19% Utah 1 8981 1.23% Japan 129 0.17% Illinois 832 1.14% France 118 0.15% Colorado 708 0.97% Netherlands 114 0.15% Florida 579 0.80% Spain 108 0.14% Oregon 520 0.71% Ireland 89 0.12% Pennsylvania 479 0.66% Mexico 69 0.09% North Carolina 433 0.59% Switzerland 66 0.09% Ohio 415 0.57% India 65 0.08% New Jersey 373 0.51% TOP 10 US REGIONS REFERRING MOST VISITORS JULY 2011 JULY 2010 Page 14 ARI STO 1 LL Web Analytics Huntington Beach Marketing and Visitors Bureau July 2011 HUNTINGTON BEACH —CITY DRILLDOWN— CALIFORNIA Google Analytics Visits are the number of visits to your site from the country/region/city. Country/Region/City Visits Country/Region/City Visits July 2011 July 2010 TOTAL 52,704 TOTAL 43,156 Los Angeles 8,057 Los Angeles 7,918 Huntington Beach 4,994 Huntington Beach 2,467 San Francisco 1,938 San Francisco 1,463 Long Beach 1,681 Midway City 1,066 Anaheim 1,373 Fountain Valley 941 InAne 1,330 Long Beach 925 Santa Ana 1,317 Los Alamitos 742 San Diego 1,311 Irvine 735 Garden Grove 885 Lakewood 652 Sunset Beach 784 San Diego 651 Riverside 706 Sunset Beach 571 Costa Mesa 686 Anaheim 557 Ontario 662 Santa Ana 512 Westminster 630 West Covina 505 Orange 587 Riverside 483 Fountain Valley 550 Costa Mesa 474 Rancho Cucamonga 530 Westminster 471 San Bernardino 489 Orange 410 Mission Viejo 452 Downey 400 Fullerton 434 Garden Grove 369 Victondle 431 Oakland 359 Upland 414 Aliso Viejo 352 Pasadena 413 Hesperia 331 West Covina 411 Orange County 322 Torrance 367 Beverly Hills 307 Newport Beach 357 Santa Fe Springs 306 Corona 333 La Mirada 304 Bakersfield 327 Bakersfield 288 Alhambra 320 Rancho Cucamonga 287 Moreno Valley 318 Sacramento 284 MSTOTLEWeb Anal tics Huntington Beach Marketing and Visitors Bureau July 2011 HUNTINGTON BEACH —CITY DRILLDOWN— ARIZONA Google Analytics Visits are the number of visits to your site from the country/region/city. Country/Region/City visits Country/Region/City visits July 2011 July 2010 TOTAL 2,871 TOTAL 2,338 Phoenix Phoenix 735 Tempe 280 Peoria 261 Mesa 233 Mesa 241 Tucson 213 Scottsdale 200 Scottsdale 176 Tucson 189 Chandler 135 Tempe 133 Gilbert —114 Chandler 112 Glendale 114 Gilbert 87 Peoria 109 Lake Havasu City 34 Kingman 59 Goodyear 28 Lake Havasu City 42 Queen Creek 25 Yuma 36 Kingman 23 Surprise 29 Prescott 22 Queen Creek 27 Yuma 21 Avondale 21 Flagstaff 17 Cortaro 20 Surprise 15 Sun City 19 New River 15 Bullhead City 18 Cortaro 13 Prescott 16 Bullhead City 13 Buckeye 15 Sun City West 12 Goodyear 12 Sedona 12 New River 12 Tolleson 10 Show Low 11 Maricopa 10 Sierra Vista 9 Sierra Vista 9 Flagstaff 9 Litchfield Park 8 Fountain Hills 8 Casa Grande 8 Sahuarita 7 Buckeye 8 Payson 7 Apache Junction 8 Madcopa 7 Cottonwood 7 El Mirage 5 Show Low 7 Page 16 .,M..S.T.Q.TL..E.'W,e,b Anallytics Huntington Beach Marketing and Visitors Bureau ................................................... .... .... . ............... July 2011 HUNTINGTON BEACH —CITY DRILLDOVVN— TEXAS Google Analytics Visits are the number of visits to your site from the country/region/city. Country/Region/City visits Country/ReglorndfCllt�y visits July 2011 July 2010 TOTAL 1,798 TOTAL 1,579 Dallas 307 Carrollton 230 Houston 259 Dallas 189 Austin IT27 Houston 179 San Antonio 110 El Paso 86 Ft Worth 68 San Antonio 73 Ef Paso 63 Austin 69 Plano 61 Plano 49 Brownsville 42 Addison 48 Irving 33 Irving 40 Arlington 33 Arington 24 Howe 28 Ft Worth 23 Carrollton 22 Lubbock 20 Richardson 21 Frisco 19 Pipe Creek 20 Coppell 19 Sugar Land 17 Mc Neil 16 Corpus Christi 15 Keller 15 Addison 15 Sugar Land 15 Grapevine is Barker 14 Lubbock 14 Round Rock 14 Killeen 14 Friendswood 13 College Station 14 Denton 12 Flower Mound 13 Amarillo 10 Southlake 12 College Station 10 The Colony 12 The Colony 10 Spring 12 Mc Kinney 9 Allen 11 Webster 9 Fairfield 11 Lewisvie 9 Coppell 11 Allen 9 Amarillo 10 Katy 9 Denton 9 FConroe 9 Page 17 MST v OTLE'Web Ana! tics Huntington Beach Marketing and Visitors Bureau _ _. _.... . ............_............ July 2011 HUNTINGTON BEACH — PARTNER DETAIL PAGE VIEWS Custom Admin Ju1Y 2011 --- --- --- T July 2010- - Top 20 Partner Detail Page Views # Top 20 Partner Detail Page Views # Bonfires 1,610 Adventure Playground 1,478 Adventure Playground 1,014 Bonfires 622 Boise Chios State Beach RV Camping 944 Boise Chica State Beach RV Camping 618 Huntington By The Sea RV Resort 881 Fishing 572 Fishing 765 Bicycling 440 Sunset Vista Recreational Vehicle Campground 714 Sunset Vista Recreational Vehicle Campground 427 Hilton Waterfront Beach Resort _ 507 Boating/Kayaking 392 777 Motor Inn 461I 777 Motor Inn 372 Bicycling 392 lHuntington By The Sea RV Resort 343 Huntington Surf Inn 346 lHilton Waterfront Beach Resort 333 Hyatt Regency Huntington Beach Resort & Spa 342 Dig It! Sand Castles 322 Boating/Kayaking 341 Huntington Surf Inn 246 Dig It! Sand Castles -309 Boogie Boarding __ _ _ 213 Huntington Surf& Sport (HSS) 286 Beach Volleyball 206 Shorebmak Hotel 281 . ,Hyatt Regency Huntington Beach Resort & Spa 203 -- _ --- Beach Volleyball _ _ 257 Sandy's Beach Grill _ 184 Bella Terra 249 Shorebreak Hotel 177 Boogie Boarding 249 Bella Terra 171 Comfort Suites Huntington Beach 226 Jack's Surfboards 171 5 Points Plaza 222 SeaCliff Village 160 BestWestem Huntington Beach Inn _ 213 Hotel Huntington Beach 159 Hotel Huntington Beach 200 Surfing 159 Slyders Water Playground 179 Slyclers Water Playground 158 SeaCliff Village 164 lComfort Suites Huntington Beach 157 Duke's 113estwestem Huntington Beach Inn 156 Month 2011 2010 Jan 7,238 6,918 Feb 7,525 5,461 Mar 9,161 6,489 Apr 10,068 6,036 May 11,510 7,221 Jun 12,837 9,155 Jul 17,539 12,903 Aug 10,279 Sep _ 6,627 Oct 6,501 Nov 5,861 Dec 5,904 TOTAL 89,355 Page 24 VIV _) L O 1 L L Web Analytics Huntington Beach Marketing and Visitors Bureau 9 9 July 2011 HUNTINGTON BEACH - EXIT LINK TRACKING TO PARTNER WEBSITES Custom Admin July 2011 July 2010 Top 20 Exits to Partner Sites # Top 20 Exits to Partner Sites r # Hilton Waterfront Beach Resort 474 Hilton Waterfront Beach Resort _ 451 Shorebreak Hotel 404 Hyatt Regency Huntington Beach Resort & Spa 333� Huntington Surf inn 360 Shorebreak Hotel -� 312 Hyatt Regency Huntington Beach Resort & Spa 334 Huntington Surf Inn _ 240 Best Western Huntington Beach Inn 252 Best Western Huntington Beach Inn_- _ 229 Oceanview, Motel 229 Oceantiew Motel 173 Sun 'n Sands Motel 225 Duke's 172 Sandy's Beach Grill 164 Hotel Huntington Beach 170 Pacific View Inn &Suites 159 Sun'n Sands Motel 164 Hotel Huntington Beach 154 Sandy's Beach Grill Duke's 151 Ruby's Diner _ 138 Comfort Suites Huntington Beach 111 Pacific View Inn &Suites 123 Ruby's Diner 109 Comfort Suites Huntington Beach _ 116 Best Western Regency Inn 106 Best Western Regency Inn 96 Bella Terra 105 Bella Terra 76 Crabby's Boathouse 98 Howard Johnson Express Inn & Suites_ _ 75 Howard Johnson Express Inn & Suites 97 Longboard Restaurant & Pub, The 75 Longboard Restaurant & Pub, The - 5 Crabby's Boathouse 70 5 Points Plaza 65 Slyders Water Playground 57 Huntington Surf& Sport (HSS) 56 5 Points Plaza 49 --- - -- All-Year Whale & Dolphin Cruises - Newport landing 51 Jack's Surfboards 39 Catalina Passenger Service 50 Huntington Surf & Sport (HSS) 39 Dig It! Sand Castles 45 Huntington Beach Beer Co. & Restaurant _ 37 Avila's El Ranchito 44 Dig It! Sand Castles 36 Cal!fomian, The 43 ISpark Woodfire Grill 35 Month 2011 2010 2009 Jan _ _ 2,737 -_ 3,386 2,961 Feb 2,736 2,951 3,810 Mar 3,391 2,913 4,187 Apr 3,244 2,423 3,997 May 3,545 2,909 4,934 Jun 4,119 3,816 5,580 Jul 5,210 4,465 6,105 Aug 3,378 3,909 Sep 2,031 2,515 Oct 1,524 1,923 Nov 1,493 1,487 Dec 1,630 1,779 TOTAL 32,919 43,187 Page 25 OCTC's Cultural & Heritage Tourism Project Update August 30, 2011 Still a work-in-progress. Since our last meeting, we have been working to convert the raw information gathered during the summer/fall of last year into usable content for a future website: - Complete listings (including addresses, phone, website and brief descriptions), representing countywide assets--have been developed for the following sections: o Museums o Performing Arts o Visual Arts o Historic Sites & Districts o Beaches & Harbors—state, county, city o Parks—state, county and major city parks o Outdoor Activities--Botanical Gardens/Nature, Environment& Marine Life Ctrs, Zoos o Tours & Experiences—currently available guided and self-guided tours and experiences (Guided: Beach/bicycle/boat & whale watching/culinary experiences/cultural, historical & architectural/kayaks, surfing & paddleboard/segway/sports-related/wildlife & eco-tours. Self-guided: cultural & historical tours) o OC Signature Events—approx. 75 major annual events - Itineraries—thematic, historically-based itineraries, featuring places of interest and events that being these aspects of the OC story to life. (currently 80% complete— anticipate completion next week.) o Early OC—Padres, Cowboys, Dreamers & Colorful Characters o Coastal Playground o Promising Beginnings—Railroads, Agriculture, Oil & Populations Booms o OC's Surfing Heritage o On Location in OC (film & t.v.) - We've discovered that, rather than itineraries, some things lend themselves better to "Best Places to...." Lists. In September, we'll complete lists for`Best Places to...." (currently 25% complete—anticipate 9/30 completion.) o Experience OC's Car Culture o Find Artful Experiences o Experience OC's Diverse Cultures o Find OC's Innovative Spirit o Discover OC's Architectural Highlights o Find Great Experiences for Children in OC o Enjoy Water Activities (additional sub-section of Outdoor Activities) o Enjoy Hiking, Bicycling, Equestrian Activities & Camping (sub-section of Outdoor Activities) - In September/October, will gather images for all, with permission granted for OCTC to use for website. - Will plan a Fall Meeting of Task Force, once we have more clarity on timing of website development. In the meantime, calling on team and task force members as needed. AUGUST 8,2011 Local breaking news:wwwmbixom ORANGE COUNTY BUS[NESS JOURNAL 25 130,e%h mind The 0(";"" rnd TV Got It Started; Tourism Council Takes Over Zq-lg,vv% intemationally that would be good to ally 0 By KAIU HAMANAKA ^i find with,"Anderson said. Love them or hate them,reality television Councils Move shows and a melodrama gave Orange Count- Earlier this year,the tourism council moved y's tourism industry a big boost in branding he cities here as"The OC." its offices onto the Cal State Fullerton campus No t t., to be closer to the university's Center for gi Local municipalities have since banded .WWAII�;t , Entertainment and Tourism Communications. to capitalize on marketing momen- together turn that started with The OC,a show that ran The move is part of a larger push to expand on News Corp.'s Fox network from 2003-07. .. ....................... • the council's scope beyond basic research on hotel occupancy levels,revenue per available It's been driven more recently by reality TV room and other standard industry measures. series such as Bravo Media LLC's The Real Housewives of Orange County and Laguna The center is working in conjunction with I , the council on a research project that will take Beach on Viacom Inc.s MTV Networks. a Comprehensive look at the effect the tourism Building the brand and a"forever summer" industry tagline—both trademarked—has become the d has on employment,local restaurants, try primary mission of the Orange County and theme parks. eme "The OC brand Tourism Council,a nonprofit funded by pub- gives us a higher recognition lie and private partnerships. than any one of our own cities,"Anderson said. The tourism council provides related busi- "That doesn't mean the city brand is not as V�, X., V I I nesses here with support in marketing, leg- good, but when it partners up with The OC islative advocacy and education. . ... pp brand then they are enlargin their o ortuni- g ties to bring in more visitors." "We were put on the map because of the TV X The research project is expected to start later show, like it or not," said tourism council Executive Director Anita Vanaman. "Our this year and wrap up in time to be presented at efforts are to bring it together,much like Los next year's tourism council conference, according to Anderson. Angeles or San Diego, and tourism leaders benefit from that." he council debuted new Creating Stronger Bonds Earlier this year, t at may marketing materials in hopes of getting more The council says it strives to create stronger cities to participate in a co-branding effort for Real Housewives:big addition to brand ID bonds among all of the cities here as a way to The OC. gain collective strength. A new marketing brochure about the "When you look at Los Angeles, they've Anderson, director of California State That can be tricky,since a number of cities tourism council debuted at its annual confer- got a major city and TV stations,or you took university, FulleTton% Center for Entertain- eye bed-tax revenue from hotels and motels as ence in May. The idea is to distribute it to at San Diego and they have a major city," ment and Tourism Communications. a significant source of revenue. public officials and business owners in cities Vanaman said."Orange County is a subset of "There are very few counties like Orange "A challenge to Orange County is there are throughout the county. lots of little jurisdictions,so we saw the need County that have a number of communities so many different municipalities and they are The goal is to rally more groups under the to have an umbrella brand for'The OC.'" within it that market themselves and also competing against each other, but the reason q;,2 le-J m ndb w—fe ffo r t. The umbrella approach is unique,said Don realize The OC has a high-brand influence -*OC Brand 33 Y_ i _ h � 1 i �F 1 lr h � � rs"ay.Ytb.�v'�'�y pv-.A•.x '.i}w 'b W�' � .. - u } i .fix+}' ? • . `�;�z"'s�r`� a��.,ci } ; ,. .a:i+.,i3.sm..� ..:.�tl, x......c'w�..�.....`Y..,Ca y 1•, ....c.".r- .tF3^. ,I' AUGUST 8,2011 Local breaking news:www.ocbj.com ORANGE COUNTY BUSINESS JOURNAL 33 C Brand Cities can compete for visitor spending Costa Mesa. Newport Beach Initiative with their own versions of The OC brand. Some hotels in Newport Beach run shuttles Newport Beach6also has its own marketing (otnpage _ "Even as strong as Newport Beach is, the to the mall. initiatives. OC is the big overriding identifi- "From the customer The largest is a citywide way-finding pro- for the Oranoe County Tourism Council to be er," said Visit Newport s t a n d p o i n t, gram. doing what it's doing is to really promote an Beach Inc. Chief Orange County is Signs are being put up throughout the city Orange County brand that overlays each of Executive Gary Sherwin, one multi-faceted to help direct visitors to various parts oh the city's brands so _you can sell the opportu- who's also vice chair- single destina- Newport Beach. nities," said Bruce Baltin, senior vice presi- man of the tourism tion," Sherwin Those prompts include arrows pointing the dent in the Los Am-,cles off-ice of PKF council. said. "Our role is way to Fashion Island, Balboa Island or the Consultino USA. Newport Beach � to obviously try Orange County Museum of Art. has bought into tilt „�ti �,�` ^ 't and get people to A total of 60 signs have been approved to It Takes Creativity tourism Council's stay overnight at (10 up. l.:nsurint"The OC brand does not overshad- OC brand. our hotels_ It's ` "Coommunities realize that whatever attrib- mv any one city's markctillo efforts takes crc- The brand lo-o not that we don't utcs we bring individually hMs to be support- , Logo:some cities have ativit;. I��iltin said, is displayed on tilt adopted it alongside compete with ecl countywide,"Sherwin said. "I equate it to "Fach VCf_, and convention Newport Beach hrc. websile individual marketing these cities. W'c do, but being like a potluck and each of us brings a hurcau) scll.s it.; ow❑ City, but the VCRs have and the back of City ollicials' campaigns there's an area where we dish that makes this potluck work. I deliver to l;,.nvc a lot of awperation with each other, business cards. Newport have to collaborate on part of that experience and so does w w1wi-e it tales more creativity is the co- Beach hotels and other bnS1n0SCS catering to hCC',ILISe we have to sell our communities I lunting )ton or Disney. We'rc each it- to brandinL and flee cooperative he tourisiS are on major(1rat^vs out- consistent with the way guests wailt to crezrie something for the orcater good, know- said. side the city, such as `)'ouch Coast Plaza in buy it." ino that none of us oflcrs evcrythin:*."H Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 ANAHEIM $144.57 $140.35 3.0% 90.39% 85.42% 5.8% $130.67 $119.89 9.0% COSTA MESA $113.55 $109.57 3.6% 90.19% 83.47% 8.0% $102.41 $91.46 12.0% ORANGE COUNTY AIRPORT $111.16 $105.88 5.0% 88.87% 87.45% 1.6% $98.78 $92.59 6.7% NORTH ORANGE COUNTY $90.33 $92.21 -2.0% 88.50% 82.26% 7.6% $79.94 $75.86 5.4% SOUTH ORANGE COUNTY $248.31 $228.24 8.8% 83,69% 81.32% 2.9% $207.80 $185.62 12.0% NEWPORT BEACH $241.68 $209.85 15.2% 88.11% 79.50% 10.8% $212.93 $166.83 27.6% HUNTINGTON BEACH $268.47 $254.26 5.6% 89.97% 84.61% 6.3% $241.53 $215.13 12.3% OVERALL AVERAGE $158.30 $149.29 6.0% 88.98% 84.26% 5.6% $140.85 $125.79 12.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JULY 2011 ANAHEIM $141.83 $133.87 5.9% 73.45% 71.33% 3.0% $104.18 $95.49 9.1% COSTA MESA $113.09 $106.76 5.9% 77.35% 74.50% 3.8% $87.48 $79.53 10.0% ORANGE COUNTY AIRPORT $109.87 $104.57 5.1% 77.51% 76.16% 1.8% $85.16 $79.63 6.9% NORTH ORANGE COUNTY $93.15 $92.71 0.5% 76.05% 71.99% 5.6% $70.84 $66.74 6.1% SOUTH ORANGE COUNTY $197.82 $184.65 7.1% 70.65% 66.44% 6.3% $139.76 $122.67 13.9% NEWPORT BEACH $192.11 $174.84 9.9% 72.65% 67.10% 8.3% $139.57 $117.33 19.0% HUNTINGTON BEACH $212.71 $203.04 4.8% 75.43% 70.42% 7.1% $160.45 $142.98 12.2% OVERALL AVERAGE $144.28 $135.45 6.5% 74.25% 71.37% 4.0% $107.13 $96.67 10.8% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Less than$55.00 $47.69 $47.18 1.1% 92.59% 87.56% 5.7% $44.15 $41.31 6.9% $55.01 -$85.00 $73.35 $70.72 3.7% 89.32% 88.24% 1.2% $65.51 $62.40 5.0% $85.01 -$100.00 $93.87 $94.34 -0.5% 89.83% 83.16% 8.0% $84.32 $78.45 7.5% $100.01 -$150.00 $124.33 $121.83 2.1% 89.76% 83.81% 7.1% $111.60 $102.10 9.3% $150.01 -$200.00 $159.12 $151.23 5.2% 92.20% 87.46% 5.4% $146.71 $132.27 10.9% Over$200.00 $337.47 $298.12 13.2% 84.66% 82.12% 3.1% $285.70 $244.81 16.7% OVERALL AVERAGE $158.30 $149.29 6.0% 88.98% 84.26% 5.6% $140.85 $125.79 12.0% JANUARY TO JULY 2011 Less than$55.00 $47.89 $46.98 1.9% 78.61% 75.95% 3.5% $37.64 $35.68 5.5% $55.01 -$85.00 $72.55 $67.82 7.0% 75.46% 73.76% 2.3% $54.75 $50.02 9.4% $85.01 -$100.00 $93.54 $89.69 4.3% 72.88% 67.72% 7.6% $68.17 $60.74 12.2% $100.01 -$150.00 $124.90 $119.67 4.4% 74.96% 72.51% 3.4% $93.63 $86.77 7.9% $150.01 -$200.00 $165.69 $158.61 4.5% 74.66% 70.66% 5.7% $123.71 $112.07 10.4% Over$200.00 $280.93 $255.03 10.2% 71.43% 68.43% 4.4% $200.65 $174.51 15.0% OVERALL AVERAGE $144.28 $135.45 6.5% 74.25% 71.37% 4.0% $107.13 $96.67 10.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Under 100 rooms $120.56 $116.69 3.3% 90.67% 88.25% 2.7% $109.31 $102.99 6.1% 100- 199 rooms $121.74 $115.93 5.0% 89.24% 84.77% 5.3% $108.64 $98.28 10.5% 200-299 rooms $157.81 $151.64 4.1% 88.30% 82.94% 6.5% $139.35 $125.77 10.8% 300-600 rooms $171.44 $159.55 7.5% 88.76% 83.05% 6.9% $152.18 $132.51 14.8% Over 600 rooms $201.11 $187.86 7.1% 89.44% 86.84% 3.0% $179.88 $163.13 10.3% OVERALL AVERAGE $158.30 $149.29 6.0% 88.98% 84.26% 5.6% $140.85 $125.79 12.0% JANUARY TO JULY 2011 Under 100 rooms $102.10 $99.19 2.9% 76.53% 74.11% 3.3% $78.14 $73.52 6.3% 100- 199 rooms $110.31 $104.24 5.8% 75.13% 72.14% 4.1% $82.87 $75.20 10.2% 200-299 rooms $141.35 $136.15 3.8% 75.28% 71.58% 5.2% $106.40 $97.46 9.2% 300-600 rooms $152.54 $140.94 8.2% 74.14% 70.57% 5.1% $113.09 $99.45 13.7% Over 600 rooms $199.04 $183.71 8.3% 71.18% 70.98% 0.3% $141.68 $130.39 8.7% OVERALL AVERAGE $144.28 $135.45 6.5% 74.25% 71.37% 4.0% $107.13 $96.67 10.8% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 DOWNTOWN $143.71 $128.17 12.1% 81.95% 71.39% 14.8% $117.77 $91.50 28.7% DOWNTOWN 2 $129.10 $109.71 17.7% 67.59% 61.71% 9.5% $87.26 $67.71 28.9% HOLLYWOOD $187.92 $168.69 11.4% 83.59% 81.92% 2.0% $157.08 $138.19 13.7% SAN FERNANDO VALLEY $129.88 $124.21 4.6% 82.37% 75.37% 9.3% $106.98 $93.62 14.3% PASADENA $146.77 $139.04 5.6% 83.76% 80.04% 4.7% $122.94 $111.29 10.5% SAN GABRIEL VALLEY $95.49 $90.97 5.0% 78.28% 73.36% 6.7% $74.75 $66.73 12.0% SANTA MONICA $327.68 $290.77 12.7% 91.32% 87.60% 4.2% $299.22 $254.71 17.5% AIRPORT $104.23 $93.16 11.9% 92.05% 89.27% 3.1% $95.95 $83.16 15.4% MARINA DEL REY $193.39 $171.85 12.5% 86.63% 85.05% 1.9% $167.53 $146.17 14.6% SOUTH BAY $138.80 $130.59 6.3% 83.54% 80.02% 4.4% $115.95 $104.49 11.0% LONG BEACH $125.47 $116.40 7.8% 79.60% 73.10% 8.9% $99.87 $85.09 17.4% BEVERLY HILLS $434.39 $402.15 8.0% 87.82% 81.14% 8.2% $381.48 $326.29 16.9% WEST HOLLYWOOD $225.72 $197.98 14.0% 87.72% 81.36% 7.8% $198.00 $161.09 22.9% OTHER WEST L.A. $256.37 $222.60 15.2% 87.70% 83.14% 5.5% $224.84 $185.06 21.5% I-5 CORRIDOR/WHITTIER $93.43 $93.15 0.3% 87.62% 81.38% 7.7% $81.87 $75.81 8.0% SANTA CLARITA $106.45 $104.28 2.1% 89.88% 84.12% 6.8% $95.68 $87.72 9.1% OVERALL AVERAGE $164.25 $150.09 9.4% 85.19% 80.01% 6.5% $139.93 $120.08 16.5% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JULY 2011 DOWNTOWN $145.20 $133.06 9.1% 69.15% 65.07% 6.3% $100.40 $86.58 16.0% DOWNTOWN 2 $107.92 $95.28 13.3% 66.68% 68.97% -3.3% $71.96 $65.72 9.5% HOLLYWOOD $175.30 $165.99 5.6% 78.71% 73.87% 6.6% $137.99 $122.62 12.5% SAN FERNANDO VALLEY $127.88 $125.17 2.2% 73.35% 68.40% 7.2% $93.80 $85.61 9.6% PASADENA $146.03 $145.26 0.5% 78.25% 72.07% 8.6% $114.27 $104.69 9.2% SAN GABRIEL VALLEY $96.61 $94.47 2.3% 71.20% 66.39% 7.2% $68.79 $62.72 9.7% SANTA MONICA $270.76 $249.67 8.4% 85.30% 82.25% 3.7% $230.97 $205.36 12.5% AIRPORT $99.64 $93.29 6.8% 85.19% 81.47% 4.6% $84.88 $76.00 11.7% MARINA DEL REY $170.48 $156.87 8.7% 76.16% 76.80% -0.8% $129.84 $120.49 7.8% SOUTH BAY $126.91 $121.40 4.5% 74.64% 71.74% 4.0% $94.72 $87.09 8.8% LONG BEACH $131.40 $125.10 5.0% 70.69% 65.19% 8.4% $92.89 $81.55 13.9% BEVERLY HILLS $411.46 $372.95 10.3% 74.77% 69.79% 7.1% $307.65 $260.28 18.2% WEST HOLLYWOOD $212.90 $194.75 9.3% 80.31% 74.68% 7.5% $170.97 $145.43 17.6% OTHER WEST L.A. $245.99 $221.51 11.1% 79.31% 75.07% 5.6% $195.10 $166.29 17.3% I-5 CORRIDOR/WHITTIER $95.74 $93.56 2.3% 76.40% 75.26% 1.5% $73.15 $70.42 3.9% SANTA CLARITA $103.85 $104.37 -0.5% 74.74% 68.32% 9.4% $77.62 $71.30 8.9% OVERALL AVERAGE $154.98 $145.32 6.6% 76.50% 72.53% 5.5% $118.56 $105.40 12.5% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Less than$55.00 $49.35 $49.37 0.0% 80.62% 75.72% 6.5% $39.79 $37.38 6.4% $55.01 -$85.00 $72.71 $69.09 5.2% 86.24% 80.78% 6.8% $62.70 $55.81 12.4% $85.01 -$100.00 $95.24 $86.94 9.6% 86.49% 82.26% 5.1% $82.38 $71.52 15.2% $100.01 -$150.00 $122.10 $114.09 7.0% 84.44% 79.18% 6.6% $103.10 $90.34 14.1% $150.01 -$200.00 $171.95 $156.53 9.9% 85.97% 81.11% 6.0% $147.84 $126.96 16.4% $200.01 -$300.00 $238.10 $210.52 13.1% 87.34% 81.64% 7.0% $207.95 $171.88 21.0% Over$300.00 $462.27 $415.23 11.3% 84.29% 78.62% 7.2% $389.67 $326.46 19.4% OVERALL AVERAGE $164.25 $150.09 9.4% 85.19% 80.01% 6.5% $139.93 $120.08 16.5% JANUARY TO JULY 2011 Less than$55.00 $48.23 $48.68 -0.9% 69.87% 67.06% 4.2% $33.70 $32.64 3.2% $55.01 -$85.00 $74.49 $70.51 5.7% 78.23% 73.16% 6.9% $58.27 $51.58 13.0% $85.01 -$100.00 $94.02 $89.23 5.4% 77.93% 73.57% 5.9% $73.27 $65.64 11.6% $100.01 -$150.00 $121.56 $116.25 4.6% 76.38% 72.94% 4.7% $92.85 $84.79 9.5% $150.01 -$200.00 $169.70 $159.51 6.4% 76.66% 73.40% 4.4% $130.09 $117.07 11.1% $200.01 -$300.00 $239.43 $225.70 6.1% 76.72% 71.13% 7.9% $183.69 $160.55 14.4% Over$300.00 $494.24 $440.98 12.1% 75.96% 70.54% 7.7% $375.41 $311.07 20.7% OVERALL AVERAGE $154.98 $145.32 6.6% 76.50% 72.53% 5.5% $118.56 $105.40 12.5% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Under 100 rooms $163.56 $153.56 6.5% 86.49% 81.87% 5.6% $141.46 $125.72 12.5% 100-199 rooms $165.35 $150.71 9.7% 86.13% 81.33% 5.9% $142.41 $122.57 16.2% 200-299 rooms $179.60 $165.42 8.6% 83.75% 77.72% 7.8% $150.42 $128.57 17.0% 300-600 rooms $172.00 $157.09 9.5% 84.66% 79.82% 6.1% $145.61 $125.39 16.1% Over 600 rooms $129.15 $116.34 11.0% 86.28% 80.60% 7.0% $111.43 $93.77 18.8% OVERALL AVERAGE $164.25 $150.09 9.4% 85.19% 80.01% 6.5% $139.93 $120.08 16.5% JANUARY TO JULY 2011 Under 100 rooms $151.96 $145.78 4.2% 79.75% 76.37% 4.4% $121.19 $111.33 8.9% 100-199 rooms $151.03 $142.61 5.9% 75.93% 72.60% 4.6% $114.68 $103.54 10.8% 200-299 rooms $171.12 $156.52 9.3% 75.21% 71.12% 5.8% $128.70 $111.32 15.6% 300-600 rooms $162.20 $153.80 5.5% 76.81% 72.49% 6.0% $124.58 $111.49 11.7% Over 600 rooms $127.57 $118.62 7.5% 77.26% 73.02% 5.8% $98.55 $86.61 13.8% OVERALL AVERAGE $154.98 $145.32 6.6% 76.50% 72.53% 5.5% $118.56 $105.40 12.5% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 DOWNTOWN $183.19 $174.19 5.2% 89.96% 84.53% 6.4% $164.80 $147.25 11.9% SAN DIEGO BAY AREAS $312.26 $295.95 5.5% 87.47% 85.08% 2.8% $273.12 $251.78 8.5% LA JOLLA $247.14 $242.89 1.8% 88.12% 84.13% 4.7% $217.78 $204.35 6.6% MISSION VALLEY $129.67 $123.78 4.8% 84.93% 88.37% -3.9% $110.13 $109.38 0.7% MISSION BAY $239.41 $213.62 12.1% 90.82% 89.40% 1.6% $217.42 $190.98 13.8% NORTH COASTAL $156.16 $154.92 0.8% 89.92% 85.40% 5.3% $140.42 $132.31 6.1% NORTH CITY/UTC $153.27 $147.74 3.7% 90.14% 87.62% 2.9% $138.16 $129.45 6.7% SOUTH BAY $72.35 $68.83 5.1% 88.51% 83.53% 6.0% $64.04 $57.49 11.4% 1-15/KEARNY MESA $122.14 $119.56 2.2% 86.59% 81.18% 6.7% $105.76 $97.06 9.0% SPORTS ARENA/OLD TOWN $119.47 $119.13 0.3% 84.44% 85.22% -0.9% $100.88 $101.52 -0.6% OVERALL AVERAGE $178.27 $169.64 5.1% 88.70% 85.55% 3.7% $158.12 $145.13 9.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JULY 2011 DOWNTOWN $173.11 $165.31 4.7% 79.90% 75.03% 6.5% $138.30 $124.02 11.5% SAN DIEGO BAY AREAS $240.55 $234.37 2.6% 72.76% 68.78% 5.8% $175.04 $161.21 8.6% LA JOLLA $198.20 $189.03 4.9% 69.32% 69.14% 0.3% $137.39 $130.70 5.1% MISSION VALLEY $110.63 $108.87 1.6% 71.11% 71.42% -0.4% $78.67 $77.76 1.2% MISSION BAY $165.83 $155.60 6.6% 77.81% 74.28% 4.8% $129.04 $115.58 11.6% NORTH COASTAL $133.50 $134.49 -0.7% 70.64% 70.37% 0.4% ° NORTH CITY/UTC $139.50 $135.34 3.1% 74.78% 71.50% 4.6% $104.32 $96.77 7.8% SOUTH BAY $58.48 $56.40 3.7% 66.00% 63.24% 4.4% $38.60 $35.67 8.2% 1-15/KEARNY MESA $114.05 $109.73 3.9% 68.73% 66.55% 3.3% $78.39 $73.02 7.3% SPORTS ARENA/OLD TOWN $107.95 $107.98 0.0% 72.81% 72.56% 0.3% $78.59 $78.35 0.3% OVERALL AVERAGE $155.33 $149.40 4.0% 74.98% 72.16% 3.9% $116.47 $107.81 8.0% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Less than$55.00 $52.53 $51.57 1.9% 88.90% 80.89% 9.9% $46.70 $41.71 12.0% $55.01 -$85.00 $69.49 $67.79 2.5% 91.95% 83.25% 10.5% $63.90 $56.43 13.2% $85.01 -$100.00 $95.25 $88.25 7.9% 87.04% 84.76% 2.7% $82.90 $74.80 10.8% $100.01 -$150.00 $131.89 $127.35 3.6% 87.44% 86.92% 0.6% $115.32 $110.69 4.2% $150.01 -$200.00 $176.44 $165.88 6.4% 90.54% 85.90% 5.4% $159.75 $142.49 12.1% Over$200.00 $251.07 $239.35 4.9% 88.26% 84.29% 4.7% $221.59 $201.74 9.8% OVERALL AVERAGE $178.27 $169.64 5.1% 88.70% 85.55% 3.7% $158.12 $145.13 9.0% JANUARY TO JULY 2011 Less than$55.00 $49.78 $48.52 2.6% 65.37% 61.53% 6.2% $32.54 $29.85 9.0% $55.01 -$85.00 $69.80 $67.56 3.3% 71.10% 70.57% 0.7% $49.63 $47.68 4.1% $85.01 -$100.00 $93.81 $93.41 0.4% 72.18% 68.60% 5.2% $67.71 $64.08 5.7% $100.01 -$150.00 $125.67 $122.13 2.9% 73.36% 72.95% 0.6% $92.20 $89.09 3.5% $150.01 -$200.00 $179.68 $170.96 5.1% 80.08% 74.90% 6.9% $143.90 $128.05 12.4% Over$200.00 $250.12 $247.51 1.1% 69.22% 65.99% 4.9% $173.14 $163.34 6.0% OVERALL AVERAGE $155.33 $149.40 4.0% 74.98% 72.16% 3.9% $116.47 $107.81 8.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JULY 2011 Under 100 rooms $204.50 $199.85 2.3% 89.34% 87.50% 2.1% $182.70 $174.86 4.5% 100-199 rooms $139.34 $136.19 2.3% 89.77% 85.96% 4.4% $125.08 $117.08 6.8% 200-299 rooms $151.80 $144.89 4.8% 90.12% 87.03% 3.5% $136.79 $126.11 8.5% 300-600 rooms $193.27 $182.97 5.6% 89.12% 86.25% 3.3% $172.25 $157.80 9.2% Over 600 rooms $215.66 $201.77 6.9% 85.74% 82.54% 3.9% $184.89 $166.55 11.0% OVERALL AVERAGE $178.27 $169.64 5.1% 88.70% 85.55% 3.7% $158.12 $145.13 9.0% JANUARY TO JULY 2011 Under 100 rooms $135.80 $131.15 3.5% 74.28% 75.11% -1.1% $100.87 $98.51 2.4% 100-199 rooms $118.79 $115.81 2.6% 71.78% 70.59% 1.7% $85.27 $81.75 4.3% 200-299 rooms $132.98 $128.01 3.9% 76.42% 73.92% 3.4% $101.63 $94.63 7.4% 300-600 rooms $165.46 $159.91 3.5% 76.70% 73.56% 4.3% $126.91 $117.62 7.9% Over 600 rooms $198.88 $190.72 4.3% 74.06% 69.43% 6.7% $147.29 $132.41 11.2% OVERALL AVERAGE $155.33 $149.40 4.0% 74.98% 72.16% 3.9% $116.47 $107.81 8.0% YY V1lu J 11151 %IUMCl 1V1 OUll I\CSCGIGll 111 LUC Wor" Yage 1 OI L World's first Center for Surf Research in the works z Local © Sean Brody Surf Travel San Diego State University to host Center for Surf Research Surfersvillage Global Surf News, 25 May, 2011 : --The Surf Resource Network has joined forces with Dr. Jess Ponting, a leading expert on sustainable surf tourism and a current professor at San Diego State University, to help develop the world's first Center for Surf Research. This collaboration effort takes a step in the right direction at addressing an exponential problem within surf tourism. The Problem: As traveling surfers continue to expand their horizons to the farthest corners of the globe they pave the way for larger scale tourism industries to follow and too often create a legacy of soiled destinations, disheartened and distressed communities, and missed opportunities to replace poverty with sustainable livelihoods. The Vision: Surfing's impact on the world is entirely positive. By incorporating principles of sustainable tourism, surf tourism promotes healthy lifestyles and is a key driver for the environmental, social/cultural, and economic well being of destinations. The CENTER FOR SURF RESEARCH is a non-profit research and teaching center housed in SDSU's Sustainable Tourism Program under the L. Robert Payne School of Hospitality and Tourism Management. http://www.surfersvillage.com/print.asp?Id_news=51907 9/15/2011 worla's first Lenter for Jurt Kesearch in the works Fage L of 2 The CENTER FOR SURF RESEARCH provides leadership in the struggle for sustainability in surf tourism by: Shaping Responsible global citizens through life-changing experiential learning opportunities for students and the wider community; Creating and disseminating specialist knowledge to governments, the surf Industry, tourism developers, destination communities, non-profits, and tourists; and by Inspiring and driving active stakeholder engagement with the social and economic development of destination communities, sustainable use of their resources, and conservation of their critical environments. The SURF RESOURCE NETWORK recognizes high quality surf as a valuable natural resource, which can be leveraged to provide means for community development. Their mission is to support local economies by partnering with organizations working to create positive outcomes for developing communities in surf rich regions. The SURF RESOURCE NETWORK supports local economies by raising funds for our partner organizations, facilitating the placement of volunteers within these organizations, fostering research and education, spreading awareness, and developing sustainable projects to better the lives of individuals In the community. The SURF RESOURCE NETWORK makes it easy for surfers to help local communities by providing a directory of"SRN Approved" accommodations, service providers, and volunteer opportunities around the world, which give a percentage of profits back to community based projects. www.surfresource.ora Survey: Map Surfing's future More USAICen Amer.surfing news available here Check the latest West Coast Surf Reports and Forecasts 6213 News ASBE;Surf I Receive Nears-Alerts Andre Niemeyer Surf Travel - Surfersvillage http://www.surfersvillage.com/print.asp?ld_news=51907 9/15/2011 1 oau uIrgu ame universuy opens surrmg researcn censer- munles.com rage 1 of t 1l1k+,�.ngck� �1j11055 LOCAL L.A. NOW SOUTHERN CALIFORNIA--THIS JUST IN San Diego State University opens surfing research center September 13,aorr 1 1h:,52 con P� r T •Q. No,it will not lead to a degree in cowabunga studies. But the Center for Surf Research,launching this month at San Diego State,will study the impact of surf tourism,particularly on coastal communities in the less-developed world. The goal,said Jess Pouting,professor in the sustainable tourism program,is to teach surfers about the social,cultural and environmental costs of surfing. American surfing tourism impacts tzo countries worldwide and is a$7-billion a year industry,according to the Surf Industry Manufacturers Assn. "Surfers take great rare of the oceans,"Panting said."But they don't always think about the rest of their surroundings." A trip to Peru to study surf tourism culture is set for this winter. It all starts with a symposium on campus Sept.17:'"rhe Audacity of stoke." ALSO: 3.6 earthquake hits Central California cunt Water district pays for favorable stories listed on Google News Pilot unhurt in small planes emergenev landing on Lancaster road --Tony Perry in San Diego Photo:Australian surfer Sally Fitzgibbons at the Nike U.S.Open Surfing championship in Huntington Beach in August.Credit:Mark J.Terrill/Associated Press Laird Hamilton Honda Fihn ADO By cooe._E Watch now to see how Laird Hamilton risked it all for his Undying Dream w'w,hnnd..eoa, San Diegu Blackout Have power when the grid is out with electricity you make yourself. www.cle:u•ealgepuwer.com http://Iatimesblogs.latimes.com/lanow/2011/09/san-diego-state-surfing.html 9/15/2011 associated • - . . The world's Largest source of community-created content.� The Best Places to Spend the 4th of July in Orange County, CA By Lyndsy Czapla The 0 of July is almost here and Orange County, CA is one of the best places to be on the day we celebrate our independence. From parades and festivals,to fireworks and fabulous food, there is sure to be something for everyone. 1) Huntington Beach, CA The city of Huntington Beach is one of the hottest places to be on the 0 of July. Since 1904,the city has made the e an annual celebration that attracts people from all over and is really a worthwhile event. The day includes everything from a festival on the pier, a spectacular fireworks show, and the largest parade west of the Mississippi. For many people, Surf City is the spot to celebrate America with friends and family and has become a tradition in itself. One of the best ways to enjoy the day is to bring along a bicycle and cruise all around Main Street and the beach. When it gets dark,the fireworks show is sure to put a smile on anyone's face as it really is impressive. To get a good spot for the parade and to find adequate parking, it is recommended you get there early in the morning. For more parking information, click here and to get more details, check out Huntington Beach's website. 2)Mission Viejo Mission Viejo is an excellent place to be on the 0 of July for their annual street faire and fireworks show. The festivities take place from noon until 9pm and include live music, food, games, and a variety of exhibits. Along with the carnival type activities for children, the faire has a fun wine and beer garden for adults. This all takes place on Olympiad Road between Marguerite and Melinda. To see what time performers will be entertaining and to get a map of the faire, click here. 3)Los Alamitos and San Clemente For those who prefer to do their own activities during the day but still want to watch professional fireworks shows; the cities of Los Alamitos and San Clemente are best suited to do so. Both cities put fireworks displays together that are free for everyone to enjoy. The Los Alamitos show takes place at the Joint Forces Training Base and the San Clemente show is on the pier. Fun for everyone!Could be crowded at times. 13 227,539 Circulation. Ad Value Equivalency $11,068 FREIZEIT Result of March 2011-German Media FAM Nach Feierabend in die Wellen Ende Juh versammelt Bich in Huntington Beach die Surfelite VON cuum!CHUM dtcscr Sport liir sane Anhihlgci liar. Sccieniulug nrutieir Jack,cin Das hickka dcr Surrszeue in don asclthluuder Beach Buy in 11SA W Huntington Beach bei - flenna,kt-Shore, sera Surf- L.A..Surf City genunnt.not einem brit vom Nch dos Gcl.indtwa• nrclr als ztchlf Kdontcler lallgon ss gam Er wird jew gicich in wine Strand noon tku lJngstcn dcr US. zweitellade,onion Nooprenanzng, W'csik0stc. Ilier wird jedes J:dr schluptin and aufdie idealu l4elle FnJc Juli die US Open Surfing wanen ..Great lito", cut SwIlct Chunpiomhip atugeuagcn, der is Spafl,s i ay.gera e-bier in Hun- grdfue Surf-Witkantpf Jet USA nnginn Bondi an surfcn,sags Jack andeitxrdcrwichligatcn nach Ha. -Du Welton sind gul and in- wait, wit bekannrlwh din Welen spruchsvull,Anthager unit Profit pitdnomrnal and die Windc due Wancii sick amoben.Nor Hawaii. beast der Welt icin scion. War,isi nrxh Icsxs:"Spdtcr Selo 5110000 his WO 000 Mettccheu or.11.1 z ins Bbcn".our Abend sci rem-it zunt US Open in dieser et- or alxr•aicder am Strand Jek:n nen Woche ails der gtmz¢n Wotan Tag Sleht er atif KNCItt Bien und and liloerednanmnat d:u Stadt- Just eehon,nit er zchn isi.crzdhlt ehen Huniingum, das rand tit LT W„o,ap',koulint also%oil 200111* Benohncr zahlt, revel- " hier.Das erklin vieles,vor allem redo.FuOgingcrzole and Strand- - .. seine durcb,raimrne Bsuchmus- promenade, wo rich tin Surge &dun Titg rchi Ank..J.,,i.. oSugLrrrr enive utc kulatur and seine auftcrgewbhuh- schzR an dos andore riibt and wu the Mono.land die sdron Elide jedes Lnkal Surf-Menus kr•denzi. ncnnen Surfer den cuphorisehca Huntington Beach nichl.` Sett Mint. Dann knipst Jack diesel, At rappclsoll wic die U-Bahn in Kiek.der in,nach eumm Iangen Kumpcl Rockin'Fig-oder aucl Btadt-BoySrahlelicheln an. Now Sink toter Lridon rur Ruth- Tau uufden Bretwmbetiillt,dic ih- nor Fig.wic or in i lutuington hei0t klemmt das Breit unter den Arm hour.Aber such out den.Wasser nen die Wd1 bedcuten.Sulche Ta- ist dor Besiver von..Ruskin'Fit and verscltuhWct in Richton- muaten die Surfer ihre mmxhntal gc sind zaldreteh in Kaldomien SurlbooNs"in Downtown. Wasscr sanllcn,m un.lunal wilder Wagon mud i nmer-inclr M<ns,:hcn gcbeu Seine Strome ist den Loom Vat Ytung der in den Walk of kiicn.Det Norwol ozel wird xmu sich dem Ratueh hin.Immer rifler hier in dei Gegend uohl rnrram Fame des International Suiting Alassentpekukel. sctrdto Surfer miteinrn Paddel in Als Moderator Iblm at bei den Ut MVRoni UI Huntington Beaehauf- der Hand gesichtct: Stand Up Open of Stirring Oder boom ligh gcnammen wurde, had vetsuchs. Aut der Suche nach gem Stoke Piddling heiW der neueste Trend. dun Surf,epon auf KROQ,cinc dos WOIenreacu oRiaell als R9r Die hes(en Wrlleirl sind of Inz,stsehon .it dos allc,aaeh hier- der gr60tcu Radionationen do gion anerkennen m Ussen. Die Suiting hiuwurn veareten, etza zuhnde: PuOhallnationaltunvart Landes.durchs Programm.Fig,ill Kesknan der karholischen Knehe din K:Jubrimerin Linda Henson. Jens Winnow ist bekenneoler eke Goldbrille, llanaii-llemd and die Stellungnahntn des \7Ii- Benenn ist lunffache US-hleisu- Stehpaddler our dem Starnberger Knppe and damnter gel"Itte. kmsssmdnidnitckanm Jodenfalls tinund ntden 195icnsetneMormi- See Genausowic die Schauspicler schwarzes Haar,ist Jet Typ ultra ist es thin niche gelungen,as msoht terin ties Srfen all,Fuuenaprut Ixonardn nieapoo.Camercm Di- Prsig. ,Aieah-ist win Licblingx aher dcudidr,wdchen Stellemmn Sic all,auction dot„Stake'-w az We, Yin¢ Brosnan in don unit,or schitbt es vor and].lure USA. jeden Satz.-Yeah,surfhig is a bit r• pas Paddeln tin Sieben ist or- part of our lifestyle- Surfen go • ` all-,sogt Bus i areas.Len its,San- hen zu unwrens Lchcnsstd-,sag nenbrilFe am Hall. PmgndelRet or. ..So wic ihr Europier ebend ' Geicht,it der noliizitlle Biirger• ouch cinc Radtour nutchl,w sue mcistcrvrn Huntington Beach.Er hen wit nosh tin,zaci Stunde, war Mitre der'(ser hire der enac nach der Arlxit auf deity Brett.' Champion dcr NASA Surf Con- Surfer rig saSK ulna aieh,(lass o SSS��� l'• nection and has als Surtichrcr ge- dac Miser unter sich braucht Di ��� "`a✓a udxilet.„Gemtde bona Surl'uma- w0rde or swh wuhifuhlen Yeall" richt sind it ichon frfdmr in die Mohr u6 mit fcstcm Bodcn rote WeBnt gepa Mich,tun dic Schuler kn Fiithn. . � hoisor benbachr i zu Winton.Das Irgendwatm Joint ahersclbst an \N gong tin Stthen nmudich basso'. Strand von Iluntingtun Beach Ru _ Neu no diclechnik niche"Audkr- lie cin.Dann,wcna die Senn Fei f1 t dent set Stehpaddclo oil ctnc N,v- cnhend macho dos Lakerfcue, >• a Ifuung, utnn Wired land Iticien prassth and die Brauer Idogw it Der Ponmin.._r(:,!tun B;.el.aront nni nud rq u) nicht do siu L ..Umi dos gill's in dour PickUpa tuhen. 64,779 Circulation. Ad Value Equivalency $24,152 Result of March 2011 German Media FAM URLAUB FREIZEITREISEJOURNAL = IEBENSA T E1.Ieeaucei In Huntington Beac4 �_ - - Frmcesc Grimalt least der labor faie der zeebst smarten-Surf City`. R - per,/ HaM pain EntstaMn seiner Weint REISEJOURNAL 5.26 it REISEJOUHNAL B.JO Das ist die r t 4 Kilos" perfekte Aromen von Welle Qs Terroir Mallorca r. r r J y y-T ear4ar4��-� . So Reber niche Dal Rierbab be,professenellen Wellness-AnwarWungen hat nit den Getark an der There world demem.Der Radezusats duftet habit Aromattl untl Malzbier and soil die Haut minore sieren. Fora rmn In Bier and Schokolade baden URLAUBSORTE locken mit exotischer Wellness / Viele Mediziner hegen Zweifel Von Ilse Trabfnikow las Heel hat itch das Pro mualesen Irian. Und Red te,. .uncilt der Arz[unit stand am medidnluhen Slcht de rill n. L)a Wicker glarm Unts, KlmtartAb Brambads In Sachien lock[ Nrllpnktiker. fagwned, &kn Tsuiten- mupaanon un�adrktn art Manager nit EdO,,I- den'ausptlachk damn liCh aril sham Bad In LhoWhde. Die nadntr smlOn areimn kermBudY'WraP welsh die des Immunrysrcm.Uie Hart hen,Peelings ml[Trau- Nsnnee nittaa unit gc D. Bkr, des RIL'artb in BNHmgnmme iq Jas Fu6- FersOuan In TruubenInai0 wend JwchNuteh and des benkernan untl BBtler in skhts>>Mgen insets,ohne um mNne Warne kltryn,Art sleet bad Fine Knsmenkeri GJet Ale Feuchtlpkelt der Hau[bn WOIHen linden Rnerelth•unit Bier untl BCM1okOlade:Mit IMretMAnal Iwigen. AMRs wenigmet item nh9nk mire FJ6e In Minnmber.En wah,rn unJ die Hautwla be IuAende Haut gt Ruben Immer ezotiseheren 0.eka Nenne,v[ht" m zR tun,des man in der Kiwi, sieIn,ai wee Kal4asaa unit same,ahem taut. When- ter. Her tel Allerylen wlle WBIl.1...thartllungBn Am Hotel 'in NassaReoI s{us servled theber . b lu Nn`AbfaONprodukt Jan uhaf licbe Bewelte dafOr IM n aufpasan. sollen Go undheitstoU' 01„WarsW mltfMer ud PfeI. echunIs tausarA.."I ad futam JleK6M1a&. Db`oaICebe, had wl,kt a,I1e.fa%lle Ra�kw- ml[twehwlbdnluWS nit naRad, intern golOCkt warden. fe,Ontelben star, muss tln Mtlzbleb h!b.,A iBig, uiFlg. T tlenkr Wm der Kuh gut butre,.Ste mutt die Haut ge FuRtwd,Fu6-,NBckmmasage Ob see winker,is[Irag what Kt,l seen-w We der gum Gldrk rent n aRr hmeWlg-a4r Ja reciter unA feslLTbbrhandbi uM1- lieh-untl IatxtllCh sine Jan Hprcb, aurM1 rein biauhen neaM1 silo nderen Lttte suds Ua le rch 169 Eum.Eln angemea- Rdge des Glaubans. McM1,ab 40(Xq Kosmttlk- Kne,p. tans Badewaswr tMf- Beweise gibt Schoko6dc me a0mthe with Prds Iaut Jea aeon instltute,SWs uM Ory Suva set I eh Mal.and Rossetti. Rhuubanlere do,Haut rich[ uhen welinesseederd: Zel- Rlcallo hat RosenblRber aus table. In It,rtwM1lvW m Warned lit Z0 Warden Im es nosh keine riberwlnden Were, uheebt uh,. 1 mW 1.2U few pro gantrcu[, Koran angez6ndd KunJns. Alle verspnxhen BIe.RemlxM1 pianuM1e Ix Jcr Ikutate Wellnessven Minurc ulcn fhr SpaBetmA- J Wassc,In doe KupferX $M1bnhtie untl EnHpennung wM It merit aus den La" hq keno mdrwn P66tn band of a•Ines Xanrtpage, lungrn de Rend. ne elnaelaaun.E,nlmml tab m roar. !•It. Um a der sprahern ein Wellness-leant- nkht schaden. Aber was haft das YhoW�had WlnC Ant gRN Ln nt Nee 1'la� rn Tonk,ug untl Kipp[sine Nasty henusaiorth, gbeo (aus WassrrgePlatsaher unit hdngt e# .ki sidnig viol welMrcn Effekt sdry gbstnMA.."Die B,auemi bean, HLLcrytkeR In Jie tnm^p(uen sigh Wellnanshortis VURNlryzwltsdue. bdngt n nkhs'. Resrc a die Sett exoliuM1rn Baden w•npricht aW der Hmnepxq 4Wnne: Rie,. Cknn IRnt gteclS ItiR nit au&ag^ttlhry Uas Hard verslrrlatG Cl,, Knsmetlketln. NellPBvuem emPRehtl Rubenurdie to du Rler regv tlit [Nrthbiu- midl slicers. untl kit steipp ikten reliance:Anl In de, melee Hnn Hach den Nlerha- Wxprrrc IUlner Bulwnur saKt, ktc Rtamgen, Sauna-Gergr hmg an, vtthindere gnu, In Jle warm%Bwhe.RIca,Jo Wden,14r inhul l glbt es item minaailslen` Ise. fan n man aM,haupt vine untl Kad,l-Kure.im kaiser Haan IJ s4•Igem die Ue- Isl mein WOI.rosbeti in, ein I`eehr met Tau&&.ken athikh fOMt see sI weicM1 WlrkvnR srnpM. ul da M. Wane.No,tint JO L.Aden MnilSiRtkdt. Rs wbmocke Spa-Hotel In elneres Koren in and aruchReRerdem,Vl- an. AIIts Elnblldunp melnt Phaho-Effe[t. Das Nntigr, ten WrIleCo Nettie 1. fin and in will kit all.glauben. ,ran Jenha,yylIl!.Das RlerMd ist nuns Iknly Wnp`. In elan Jenezen Rainer 6ube-nea, whke, see die Au6nerk Jet titan Wahl,fallen:Ja let 11INChe Ilbe,mNne Hear der BimEnumelner zwelagl' 91.kern,W10"lHhnm¢FLO s Il�xehen MoMWls ei. sauna i. seel din KImm Widnes WoLloa J.inl V4lterseeld lit Heil and enncheLde.see Writer N, Ran Ivn.wsRs'm, wvasver yen,wC'• bewndea welch so letter. Nkallo eRl, Hauer bu[M neintn wit 14ssen9uaa on A n an send muted- Ville der a.&,RL•w,Ihn]l- CkflkerM Heilwolle nos den Welintse or Chen no, line ten des ltlttMul tenets.Den. Br,g,...1len den Rdrken nhch hetrachat pure Scharle Chen Wellnew"nsgnmine Kbriber and Cut sle tine Stun- Fee der EMaallue, 26 Samitag.L3.April 2011 REISEJOURNALAMWO(HENENDE Die perfekte Welle HUNTINGTON BEACH: Ein Besuch der selbst ernannten „Surf City" der USA Von Claudia Schuh y N q -191Lb�. ,xYalV LLY �r� i.. B Huntington Bach gilt I f �1.J AF'�� •— ,.,. �t\ PA, bel tlrm a ZRAn ale be- l{ly ,USA.Si Fladenyys�' " L". Wetti8elbR p Orgall- I a/a//p�pp�k/�� Walkm.lata JBrg.nKlImun Zolt both In der aurzor.ran hat bill vor kallfornlsch.nle Nlnstadt Betook. / 1 gelebt. t/ - SeelenmhlgmenilfnJack,dn axhhlondsr HeaMboY Ire mrdaShom, seen Sur@.Ir cons IIeM do Gelgndeat f %ws M wild Into gleW In c 1 r ) weal.. •h,e zvhl4 Haut linen Ned w I prenanxu,,uhlapfen sl auf kt - die pP feku W[Ile wanes. 9 Grew Nn",elP,rafted Spag, sO n,gerade hler m Hunan,. um tluxh zu surfen sage ndsack "Die kes..% An end tp mMsvan, Anfanger and P er kit sl<M1 n, of p wn, ber Ha lit klae Wt OKh b,bdpc Spans gent m CJ r ith Ins Hd er ,Abe . tr oho scan am Stood.tin den Tag nee,If ad minOn me[t unJ ma wens, u•B v / uhn WL crkahlt eL Et 10.10H ap, d kommt also son hlw. erg Uas Ostarr vices, vo still.m a mint durehbdnisaw Beach. puskulater unit mine a airs. i!+` pdrnvdhnliche Moore - ured 'L killed lack(11,L lach Huy LraNdwin In all, HPmmt Ire Laden von Reackin'Fig SIM as so ziemlich allies,was das Surfer-INrx begehh. Fotos:Claudia Schuh ebv Brett enter it,.Ams and verschwinder Ins Waster. Her Young,del den Walk Such out Alen Waster miens dimes Przrgramnr. Flg.Alike of fa me des lnsematlonal Sun Air Surfer lhnr Wogm o0culs GWdbdlle, Hawsh Rend. sing Muscwnn in Huntlgan tell¢..Rr Nedrwkirael wild Nappe wJ dtmnlo gekatm M. Is a=dmmen NC sum Momnzpeknkei. mhwa[m Han,Lstderlyul Surt-Museum in Hunting www usopenohvrtmg tom Grudsanl2halnlwmxio- ha[ vtnucht das Wellenn4 Dlt wxlen We,endelear halLt. Yeah•I,,nun!.serf ton Beach non door Vrlavb In Keefer - .M'MfVJdI alz Re1lPJon a'— Sind Ire Sufing Museum ven Iingswort tl Knhb, o vor wwwsurlingmuseum.or9 coolies Oaslgndurtholel In kronen ou lasses.Diu IkaMi. trchn-erwa die Kelifomitnn ud hlnhr,edim So.•Yeah, Huwargtae Beach ww muttaul.nnaAe hn der t0.he unit die Sol. Linda Hinson. Benisn bt Airyy It a big pan of our US Open of Surfing et die. wweashorebreakinpol.co w n lungs lee do Vadlam find fliffache USNelstoln nit Wolff - Steffen phm, z sea John,Yom 3O.Jug bis 7.. (UtporNxhturq ab):Evro Surlkurse I. wkapit.ldenfaih let saw in den 1951km One Von unmrcm letionvtll,se,or August ll pro Persona DL) www toesonthermem .m et thin Icht NNLtlwgen, ez or h.n tlez Sure are Fla.. ,So wle In,Eumpwr abmtls mach,aba lautllcb.welchers Pnspon,Sle die suchen den nwdn One NaJmw mach,m smnmwen slew, slNfn Inn smb• - e s,mer thheh Me ham it,, Adh'iI muse"Itsh a hat. den ,formic. Stick, der mN,Ad kill S.&.R aof Ih Mek"der Sonhune In sic ruJ, clown Wagers Tag dent Brett"Fig Sol Mot tint, �l dery USA, or Huntington auf den Brettern befOlt At, At car All Mew eh,doh Reach wi[tin Angelo-Surf Ihhen die Well tid,vsfn SN- hmuvht. I% Able tr such .to I ib Set m Nnem the Fage xlnd vhlmlch In Ka- wohi- mMd el,en FNt Yet /. Are Ls d,chi Kilometer Ian- LinMembers unJ interior itwent all-. enter den FYBPn. Yet gm it,, U elms der hangs- Saust lifts. gInIn itch item all-. , on Jed USWotkdeJ Hier WusMhis Imme,leerwen- hao,Jwmh 4esfn air '� s US penled lahe Ede mi die dun Surfs,wit Hnen,PddcldAtIng tin co am sin von Hum US Llup,Surfing Champion- geslchre[o nit Up Paddling tNgton BwM omic curt hip windswept!d itw Rttlgte elgtde-neuenre fired. Ibo n,wren tilt Sonne liiw. ) Snit-Wwtkampf do USA it pine macM1t and das oblige, ��I lt;�p iIntt tla Mehtipten face wm R10ht,das❑,MPuees Ist t.it wka.hnl<ndk Stehpaddein ud dk Wall,.eid,e,Surf. III Wellen hanomend and dk Elr O,die want erwa,vill wlnd[ Ile beshn de, Weh als Notlbsung kaummbMe Sane mw II,i seer KAlen. 500000 W kommus hewn. DIe Fener 4 % I e00000 ktenK'hm rtimn wen Isuwbchen tun das die,aunt ihm door In den Ph'kU,w ill's US Open[it finer Woehe aus hlOndanh, FuStallnauonal. loth wild Ojehangen.Coolie, it,,gone-.Wel,ap Rod one,. ,.,wan lens lehmann lit to. htwmh,ond gut ouwhende KAwemmee tegOrw.'ht das kes nmdc, StehlIvvdddiet am Afenmhen,the standig an Ire "di'llum H,munppo , IRS Stem S r L. chains Sell rem Dftstyle ',when, we USA run 100000 Rswohnw tlhlt. die Suwuspleler Leanadtlo UI- <ton IanBe SPIeBe Ins Fcued. I F.8,dn,awne end Strand. e:aPdo, Gre". Diaz del M��++anhmalWwx hangs,on del ( Il e to Sol rome, Ae,�slit.emdee h,OwsP Jelnmean lrlm[Snh m lst cI Mete.111uKiks usdi Sh. 1 •Iht red e doeenkal h sags tlw lamast lamas, kulde zu elntm leckertn SIIr4Men's kde� n, slid Sonnenbdlle am Half, w- l'drmchen arAgewut. Wit earth So opp[µvMl we die genhafres GolcM.I f der In- nermen das Stations', ekla,t U-Rahn In N York der HIZIeIIe &irgewtlfter von Phil, On ruder. Hine, wit Weldon,our Hush-Hour.Awr Huntington Bach. F or Dar What ,S•Mnni Br the Muth der)Orr lab.de,soh untruths N, Snrnt main- _ ----"--" - — Champion der NSSA Surf la,well o so Imker mhisi l Connection unit hat al,Surf. woIll.Bile Ontxh:Mere,it. lehre, geara,ihs. (horde von• Die Ins pd,-Melulue Isom Suefenterrloht find wir Kakmersirfmw Allied, a I l� xhim h0w, In die Wdlin der Lunge unit Iicw chic own. - gepeddelt um die SchJkr of EndurphlmAmKe he giro catty wWsachten zu Whom. pie, elnmarscnte.n. "Meta — Daagin,Im StMe.nmuNch Zr rL er das seine mttn ou _hvolo, Neu Lit die Te 1pik WAl Inch,Mer mgen.BIs F elehV AugeNem mi SwlbL he mch,cam den Weller aH uddem aft One NutIdesui Hlnttt,sunJmunk,mull,von - -- Of an Wind unit We de,women,mIORm Luh,die feNtiWitAper das ggst's In Hury dit Now klteelG mehr ande - tinRlon IkeM nit Sent Sand,tier ganz fell lit,ware Kumpel gilt Fig - pill, anti bell In it.Fail .CalBon such nun rigg,win ee 61 Hum lo-D,esmiml, rile Ltkhtl[. f damn bn t-Lit its,Ac Act Kell Ali SO I-wen Attract, we- ,ockln'FI�Nnflfruds In AruKhau hale Wnn mat In Ilowntmen. Seine weirhe Hennnglon Heath wrrtat `\ Stimme lit den Lcuten hill In knmrnen. Woe 1Brgon Kilns der G'egend vnmhvewam:As nvoreinigeA Jahn Vie Mitre f0hn erwi Aen US g Aonn line WOK.Er hat- \ Open of Surfing Wet wire ww 1t relit nselluch nki ta,ichen S.,,,,,, our sami Villa mstlich Eb via KKOD,One,it,,R,a,rw Ile-- Kure-m Both In Hallrymm Jack-San achtal Sunrrybed, Atnsntlone. do Und., It In Huntington Beach g,bt as vor ahem Restaurant.Bars unit Geschafte far Surf-LubabAr. 1A Million Circulation. Ad Value Equivalency$107,535 Result ojMarch 2011 German Media F" REISE KALIFORNIEN Coronado not..a. nommusthent Amb fall.Grabm.Red,,pavfische lint amen 1mba, SprBehs, fur .Desert Mod \ a habm anander house Suntan sus ftlifik karmai,he Plane.Sr,ashe,doss man doe Arms Her ana,Tour durch L nla T..,arvhlt a, GaallahaflandWmhaflgebonm.Bekamg morn auaslackm kmn Waters effahrm on, Ober die Gaichucha des Auhrmkma Kemp am wurde as de Dothan von Billy Wilder Fit. dmv his,Gold ge eh.n wmde wd slch vm Ham m dam n do eme bekanna Paran rch- „Some limit hor'.DU Funrangalande Balboa Ober I800 James der hem,woM1imbeade ludo- kn, he,ode,.whore. Ems Kim Nowak, M' Park,191516r eine Arealellang im spmisdren memamm der Cahuilla urges edell her.Land, Dem Mn.Ellxbed Tsulm,Frank Siman Sol emchlet,ist nach dam Sprain between, sablunche 45meram and die Casinos gehb,en and Ave Gardener tend Bout Hope Und er be- rg der doe Waslkune Nordamenkm mldeckle. shorn nchat fiber Alexander Estate, amh ..House Park.San Durp Zoo and xhlnuche Morman of TorlmrmW'(1962),nebm Gncelmd des surd Breach wen Wit warm mr,Ane, Bel dart Rerehm In Palm Springs Bet Sclum- tennge Ham,dus Elvis Rolry Is beea0.Oder motiveMurnmen mdtm Museum of For.Ares spiclernt Palm Spnngsbdebt,dace von Hol Ober do Kaufmann-Ham, 1946 wan Oster. .'� art earnest.,Sammlung aher ammureachs, van awal Sauodan ameichbar uel ea Rich rd Heim tend d n der �1'• P 1 s _ Minster- lanluM1er Kunst des 19. d d deeh weg von Rummel ism.Enter Hotels rCIOnerte' onmen Veranda ge- a \ .. g jog >r� 20. lab d d m sowe ze Igen- -schm emsmdea um 1920 on spa- - tV<rkc, mxhen Sul In rim 1910on kart as an avian Wachnuars- g 1 Milian,OxIameoen land Weingulm.Vora Mil- tallish, As FilmgraRm w mgsusch ad der Tarr me des Cmwge's at the CmEhm rda Warner kamm _ Cove m La Jolla when wr auf eunem Edam Air 1990 ha,ram de the' wan,nor Seehwde smelm B.der anschhe Archhekm,—Met andackr 0mden KnuPohn meter.war fins vom Mae,. Eme ahemalige Tandormie, - •n * Fur Natmerleams,bei dam wr haumah m, wan Schwatear Alban Fm, iy Kormoranen.Pelikmen.Seehwden and Del- crunchier.der Schiller von Le J \ linen unmddb def Over Faunpun a and to ar Cuoram,n printer vrrder g '• . bei den Erampfl rm Ober Fauna and Flom am and ... h printer werdm a a Kelp(W latend anxnnuent m wd is haute Besucherzm- Den Abmd h,uu vgm Gui put m Hicr,mean war Robert I i is .11 � • ••a'�a Quarter G,Rasta our ts.N Bars and en Sri mat 111 �I 11 "enter�hl a\Restaurant.Ban and Nach .he, nwh d and rt hoer inuren. Ingrid Croce in ` Jenseits von Hollywood nachdemdUve-e Minutes Jim Mmkerth Downtown San Diego our Restaurant Cmce's and Ban read Love-Mmo,eranLet,ale such truth -errand hieder venme.Ira Lokd.Mdmkm i . e I Eire Heise lurch Sud-Kal'rfomien,wo es fur viele Lebenstraume such haute noch din Happy-End gibt and doe Goldmen Sc Alplanm mrs Manner Grmrseha t Ingrid aufemm Plamch wdat. i a Zum FMnuck and wlr im Band&Cie,der L Kanarese mdwg jm TraumWd Ge. neraow,en von achten w Labemm r Suffer d law.reunionist. Surfing'kommmONmehr ds O NO Braucher. Bickerer von Charles Kaufman mot m agner- g s h Wasson moververkaufsd r-kr Hotel sowr Rick 1n his fanf Meter favorWellm kampfm de vim Kalfedirma Neer E d Kauae As ` ,r r d a e ch demr0fch R«kn r ci Rtf prase undo Stir- Strsumden Sreg. Pmdu Leh,nt Reg g g spunhelp each ® � .N- him de din Further,and K ,m dez vie st t S der.e ll F I bra ihren Tnum:Sur- the fahrm e.m a in de Nahe rim muikal ON.hat t era du B der k 1 ram.Dan �. Me de n gr Jos wen Bra f wvma a Well.Farm. djwgm Tdmtm nrschm Gmnx,nach San Diego Ira Hord Del a, tense gleoch mhuft.m r.Br t it des F eihe r d woAl such rim Gold hdfm.Rock seem. W 'rA er,as m our Sp reeb a do Bror rasa Fundamemhe.,ernes aura Lebem for n..1,he ahM s o karma .wade Feho ode us r Te b o,. von heat aind es de neon Ideepasau welch. off, wild an Itrmltus Ira- Ira Wonowdera f Temecula amiliem woo rim on ims Hmoen sue idem Smgeuug antra. rim"Zu rim..US Opm of Weingm d<rl➢r Wro,aln Fa.ihe Rgmsmn �-��aa� am, era Hollywood Oder sus i Omerrcichischen Warxln Unkonvm,iondle Mountains.We Par in den Soflwzreschmleden vanMadadm famen a n aessanmm Weiner _ ain Bweh vom Brim z Coo ie,Microsoft Oder Apple _ „ —a dam Omen Chardanney ode,eine.sang. "al IN.) earl aim ram jury g PP " n _ 9m"Me tdn aher W d g k eq um h t SY all. F ayY '••. me Lima 0m Rat, Labe d Labmusi I . de- - Vo Paint Sp gs fah r Jeeps . � _ Bus Lam Math sam g bfeh l, edits euf f - d W ,< M a h N B1hrh wk Caere, t y 'a - -Perkin er Fent &d km 1 Ja this Ira t ,tar _ Induration via ass hem ter iki a,d t _ dent wee aeon none n«F r Lahr for later Era ✓YI !�' t a _ her 1 W io PP t do Oberflach- •_.� dam So- d anktl wanderer sus dlm Te ten der yl � J � „ rand lass es our,awe Jahmsxitm gibe_Her- - a .scM1auec. Erde armith, Dorch de Auu, _ e 1 it, ,,�,f�.-,(^� - van and hell' Himmel wd Halle.In deter ter--�- behli,por even Los Mgd,- _ n""r` f'y&— - riart , R de p der u.D and ufamurpe uhlagm wr fins vom Fl i,h tn/e1-`��'� ,_ ache plan fife der.Dutch Aden,as gm hdfm nmh Hunl ngmr Beech O © parLia S MN Eullrbm-orand�m lon 1 it dw<h. Ira Shugan Shack Cale 4 terra his ry 100 Etdbebm pro Tell. Klein w4ry�, uenm wr Bus W..Animals Q Stan ran magni Jame tine am Hollmand Boulevard 1 and leicht an ubersebro,slier unbeahrerbltch Tapsmfa, Ina Smfshop-Be- Onto)lm-Baiaa C<'van sus Battle win men rebut aind PBmun wit Ghosrflowm.Fuddle My surer,Don Chock,air amiu m eiamalahor nNmon gi.w,amm. Neck role,Desert Derry.Damn Fehr m m-men ILI 5q auro eo insw W2011 amro bmft&Q011 55 REISE KALIFORMEN AAA _t r 1f - f �A Stil-Ikonen:Walt Disney Concert Hall in Los Angeles (links),die famosen„Palm Spring Follies"(oben)and das Automotive Museum Im Balboa Park/San Diego. krant. B 'low Barry Mant war em Besitzer. 2007 Los Angeles, ein Stadt gewordener Traum. von L.A.Der Club„The Edison"befindet sich wurde es um 17 Millionen Dollar versteigert. Autobahnen mit sechs Spuren — pro Fahrt- im Keller eines 1910 als Elektrizitatswerk er- Als Uberraschung zieht Robert die Schlossel richtung. Von Palmen gesaumte Boulevards bauten Gebaudes.Anschliefiend outs Dach un- zum Haus von Joan and Gary Gand aus der Ta- fill zu glamourilsen Villen, deren welt- seres Hotels„The Standard"zur„Rooftop Pool sche and wir dorfen des perfekt gestylte Gebau- berohmte Bewohner sich hinter bewach- Party". de, den Garten and die Garage mit zwei Ford ten Mauem verstecken. Sandstrande, rie- Zum FrflhstOck schlieBlich gehen wir die Thunderbird besichtigen. Im Vergleich zu an- sige Shopping-Malls and Fast Food an jeder Downtown Food Tour, probieren Sandwiches deren ist es einfacher,eine Art Reihenhaus,das Ecke. Und darn natorlich Hollywood and im „Two Bits Market', Tees and Kaffees so- den Spitznamen„Swiss Kiss"tragt. Trotzdem die Musik. wie Waffeln,Crapes and Eis im„Syrup"oder muss man fOr einen Kauf zwischen einer and Uns zieht es ins neue Grammy Museum. oberbackene Nudelgerichte im„Mac&Cheeza" eineinhalb Millionen Dollar(rund eine Million In der Lobby steht des Schlagzeug von Keith —alles ganz hervon-agend.Das hat schon etwas Euro)veranschlagen. Moon von The Who, for die Aufnahmen zum Trostlichesan sich:Dass man sich mehrereTage Den Abend verbringen wir bei den „Fabu- Film „Tommy" verwendet and wahrend des durch Kalifomien bewegen kann, ohne such loos Palm Spring Follies". Amerikanisches StOckes Pinball Wizard zu sehen. Abends nu einen einzige Hamburger zu verschlingen. Revuetheater seit 20 Jahren: Tanzerinnen and geht es nach Hollywood mit Blick auf den be- Und so mag dieses Fazit Oberraschen: Die so Tamer, Musik, Artistik and Comedy. Aber: kannten Schriftzug and das Griffith-Observa- geme verunglimpften Amerikaner haben einen Ihr Mindestalter ist 55 Jahre,die alteste Dame torium, Filmschauplatz von„Dens sie wissen geschmackvollen Stil entwickelt, um die man 77, der alteste Herr 81 Jahre.Nach der Pause nicht,was sie tun"mit James Dean.Am Holly- sie in unseren Breiten durchaus beneiden kann. wirkt die AutTOhrung oberzogen, ja national- wood Boulevard folgen wir deco Walk of Fame, Reinhart Rosner pathetisch. Dennoch ist bewundemswert, was der uns an zahlreichen Geschaften vorbei his Fotwhow auf die KOnstler 200 Mal pro Jahr bei dieser Show zum Kodak Theatre ftlhrt,vor allem Schauplatz www.autotouring.at� auf die Bahne zaubem. ` der Oscar-NNaacnht. Danach raft das Nachtleben and neu am V g � and vote 2:2 hte henHot Mietwagen 'T.-, and vorgebuchte Hotels nur f 1.736,—(ter-Belegung) WEST-USA Varianle 1:16 Tage-Busrundrelse Abreisen:taglich 1.Sep.—31.Oki.2011 nur If 1.999,—p.P.Im OZ Inklusive:FIOge ab/bis Wien ad.Munchen Ind.Gebuhren,15x Nachfigung 2-bis i Abreisen:7.,21.and 28.Sept 2011 3-Steme Kat ode D Mietwa en vonReiseverlauf: ego, g ( �, Y( gg1(unbe- °: Los Angeles. Inklusive:FIO a ab/bis Wien od.MOnchen ink]. Alamo in der Kat.Econom 2-tunY ma,Phoen xaS d�ona, Gebuhren,Transfers,Rundreise&Besichtigungen mit grenzte Frelmeilen,CDW,draiche Texan, * I o deutschspr.Reiseleitung vor Ort,15x Nachtigung 1.Tankf011ung,Zusatzhaftpflichtvers.) Grand Canyon,Monument 2-bis 3-Steme Kategorie(OZ)inkl.Fruhstuck. detailllertes Roadbook,Nationalpark-Pass. Valley,Lake Powell,Bryce Info&BuChung:Hotline zum Ortstarif ' Canyon NP,Zion NP,Las Flexible Angebote:Motorhomes and hahere Mietwagenkategone ebenso auf Anfrage wle 0 0810 120 120 oder im nachsten Vegas,Sequoia NP,Fresno, Individuelle Mgebote(FIOge,Mietdauer etc.).Fur Mitglieder:ausfuhiliches Karten and OAMTC-Relseburo,Buchungsadressen Yosemite NP,San Francisco, Informationsmaterial mit dam OAMTC-Touringset.RegisMerungsp8ichtfor site OS-Reisentle ohne and�D Seite 60.wwwoeamtc.at/reisen g Monterey/Carmel,Santa Visum mindestens 72 Stunden vor Abflug per ESTA-Antrag(https.✓lesta.cbp.dhs.goo.wichtige �AMTCREISEN Barbara,Los Angeles Details zu den Einreisebestmmungen unter wwwoeamtc.ai/laenderinro LL 56 auto touring 6/2011 246,701 Circulation. Ad Value Equivalency$38,081 Result of March 2011 German Media FAM l f ,1 . Kinderhotel Jugendherbergen :,ay '' Luxus fur kleine Schlossurlaub turn Kens and Barbies �:ry, Z J., Schnappchenpreis am It UNIZEmx agONENENOE.T.FB.disk 2011,No.105,is MENU WM23"345 FAX O89.23 TT 465 E-,AIL INF0OABENOEEITUNG.OE Neun Stunden online ♦ e • 11. as kann man a If Udauber nicht alles in R ��/]neon Standen coached?[in Liegestuhl • ]is pn.Einar When Ausftug macher. INS nach New York Eileen beer nach Rom mit %ri p� dem Auto fallen.Oder macht bucht emen Ur- - •�j Taub im Internet So large.land die Reiseanalyse 4'. 2011 der Furschungsgemeinschaft Udaub and e „�.. arisen heraus.starderdurcRschnittlichelnter- �N elk• . ' f4 s: netbucher vof dem Bildschirm,bevor er seine Reisescher lestwri ma ht farrier so mine-rmier ftendun die clari _ r• ! a 1 scherweicec far Onlichimllfrahnn mer,t[- -- , P�rM�ia�Ene L Pith aul l3 un[erschiedlichenPortalenunter- .-�re r wigs.Ein Vi ncel def Feriens rcher klicken fall wonder:man rich dann auch niche roft fair 2010 nor leder Siebte seiner Jahresurlai imin- .�, ternn gebucht haL Bei den anderen waren die s-v , Ferienvermadichschool wiedef vorbei,Pis see ~ a-2 i \' i � Riahti a ¢(under haben. Hans-lVrrner Radrian �y ♦ 71 8 g . ✓,} wwY1'.' 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WarWNenalarnic Den Seed 2erL'IfiJfeter Winfettlandsdtaft Kenn troblaid.dann im arms" s murg Wer rum Beispiel in der Sum Pioneer man and .N ` tnwr Laill Qsdr er der Hurnngeon Beach worm,der dem-Walk of fafte.iM1u W- \ u haia dandie uhrtcb hard Porn Spri ngs:war hill, Start farm man in assembled ha each am Summers.Surf men ind-was die der Film" Dlidren ill der am Japan r mei.tauwrNaoftrm Swdl Bars,Kunsrgalerien and Res" City USA'order zits der On stela In Hollywood-auf Mn i.K,,.sit leaden dich is ferbenporhthe,assistant uunnrs dad Weller icknall am mandate Sandstrand.mf tallplasen am Canada, der + Pieht risks w.Und dann des zu OWie-Masi,aus den Sark- aerpmen.kin avalmn Muss dem sich be den-IJf OWr of Hauprrrage nrevair flier kann j or Sekunde dw znger Jahom older die Bohm far San-0ugmBnucher'Orr Sur0ng'bns to 120000 Zu- Fesarrm 9ereandsclaft ern- onus will.der muss deal emnrermlidie Ball Park schem, drangeln. um the umans unit tourism,Bars lumen:coal zeig,Mitch auf revs 56 Jahre all sear w.W tan- elril SURem balm I itt (em ,di .The Edison'I on zerkluhem WilrenlaM- zee Urals,Me..Is wnihren a of nusadtwhm Weller zum- zu real lesion albil in uNRmWergannliousbened EnhHkintlern erzablen and NIBdIIaIl:rile Vier .haven.Her,dreckr man air rmajan,wn den Bankenauf- cool:Mse,hebtduErdeamTn e.nkenne Sdwutlanshieer. NIBa6rpandas aRa dam dem Summers]scent Arm - r. gegebtnenHochbusemert- rwiaborMund60nsaUnrist sick mat 7SJahmo dean Publi" Zoo Von San Diego um Ba liar snMll de- smhen neru•Wohnungm.im nark,nun da,ab.barn. kumsparfchbelCeiAetsupid" alouns-Shorebmk llmA'ein �' aided mum Lrammy Mose" Wirbe6nitm and miner lm untiercn.0as in knnoweg uhayanndldhgleihnutaufn- d - n krone and c.,lang Andreamraber.jeo.Smile in penl ch Und man Must rich int issued 15 Mason.find warrants Taf l-tiber de, o wra I� - and den Spore n der Popsrdrs Kafifimaer.ar der die Nord andeckes win der FrJM'chk't tl at':cha &a Far se ell Wd hol alarmists. ? ems i wandel,ode, Ibt nnevA 'k A Placu cot der d'eu n I'ch I n la t Ibew r t 5, Suit 0 s bl M1 Final \ •, Yy/��p S-hl p dig spider.Um dann plain h ...ennd6L Pert os d d did R pad China, Ikg, d Z n Suit r� \ Ahead von dem NOM, Da 4 nit des allows tens gl halt Fe Puble fo akPalmert0 its Wdkn I rI� C 6 m glaol f d hit' nenntemal'I'or lea lobe 'nlu an rM1' hell del f d 4SpmU J trtMpo- 'R I�� ; -w E�� t O Iganen darn dig¢ N n er in nnnn gewaltlpn. 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Toumr besta.i Nan.mewk,dkha,lac, iftilder Suawd.e schlOrien din not Ussum(Swine Show .11 rew, I.in Sousse. Name dine mesktsire net.,!,. der Sods d.on,lesson nar prT...ak uJEinladung wn .Fabulous Palm Staring Pod California'.0 des Lietl bI man Named do HaNgbrc. Niedeegangs mic kinm Res" (TIT muti4 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, November 15, 2011 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the,Bureau, or at any meeting where any employee of the Bureau is present or where the"Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, €trannsportation, sightseeing, or other services or facilities of stakeholders, including,but not"limited € to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts;. � " B. Changes or proposed changes in the prices or rates,of hotel or�inotel rooms,food and beverage, transportation, sightseeing, or otherservices offered to customers of the hotel and motel industry; C. Formulas,procedures, or means" ' r tle;;;estdblishment and determination of prices, rates, discounts, terms, and conditions,or rental°', D. Plans of individual stakeholders coverinig,, ncreases or reductions in distribution or marketing of particular products or services. E. Restrictions on legal advertismg!or.promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the it i effect of excluding them from,'any market or of influencing others not to deal with them. !bA t 1 u '.1 1• i;�l Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,November 15, 2011 9. Marketing Report a. International Market-Bob Wentworth b. Group Sales Update— Christopher Anderson c. Publications Update— Bob Wentworth d. Video Tour/Photo Shoot— Bob Wentworth e. PR/Media Update — Madison Fisher f. Pow Wow FAMs—Madison Fisher g. Marketing Company RFP — Bob Wentworth 10. Sustainable Tourism Committee Report— Steve Bone 11. Advocacy Committee Report— Steve Dodge a 12. Film Commission Report-Briton Saxton r- r 13. President's Report-Steve Bone a. New Surf City USA Licensing Program 4 y� ,. ,fYti- b. Surfing Heritage/H BISM relocation;to HB;-Brett Barnes C. Orange County Tourism Council", pdate - OC Parks/County funding - New fee structure d. Downtown Walking,Tour ` e. Revised Bylaws adoption 14. New Business b t tE3 A--t 15. Open Discussion/Announcements 16. ,Adjournment P' Next"Board Meeting `January 17, 2012, at 3:3o p.m., Shorebreak Hotel 4!' ,ft.,i plila.- Note: Holida-�, ncheon with the Chamber of Commerce on December 15, 2011,from 11:3o am to 1:30 pm at The Waterfront Beach Resort, a Hilton Hotel. If you wish to attend,please RSVP to Jamila Tahir(Jamila@surfcityusa.com)by December.7th. Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, October 18, 2011 3:30 p.m. Shorebreak Hotel-Epic 2&3 500 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Michael Ali,Brett Barnes,Suzanne Beukema,Michael Gagnet,Marco Perry,Cheryl Phelps,JD Shafer, Gordon Smith GUESTS PRESENT: Kellee Fritzal(City of Huntington Beach),Laurie Frymire(City of Huntington Beach) STAFF PRESENT: Chris Anderson,Steve Bone,Madison Fisher,Nicole Llido,Jamila,Tahir 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:35 p.m.by Chair Marco Perry 2. Roll Call 3. Public Comments—None 4. Approval of September 20, 2o11, Board Meeting Minutes—Motion/second by Shafer/Ali. Ayes unanimous. Minutes approved. 5. TOT report by Kellee Fritzal—YTD-up 12%.Sunset Beach TOT effective 1.September 2'J,2011. 6. Financial Report by JD Shafer—Motion to approve'HBMVB.Financials(see Board packet). Motion/second by Phelps/Gagnet. Ayes unanimous.'Motion approved. 7. Chairman's Report by Chair Marco Perry a. Election of the following Board Members for 2014 term: • Suzanne Beukema • Steve Dodge C Gordon Smith ` • Dean Torrence Motion/second by Phelps/Gagnet.Ayes unanimous. Motion approved. b. Bylaws revision to eliminate Chairman of HB Chamber on HBMVB Board— Motion/second by Gagnet/Shafer:Ayes unanimous. Motion approved. 8. Marketing Report a. Group Sales tpdate—Christopher Anderson b. Website Update-Nicole Llido c. Video Tour/Photo Shoot—Nicole Llido a:,, PR/"Media Update-Madison Fisher e. ```Pow Wow FAMs-Madison Fisher f. Marketing Company RFP—Steve Bone 9. ".Sustainable Tourism Committee Report—Nicole Llido 10.Advocacy Committee Report—Steve Bone 11. Film Commission Report—Briton Saxton, 12. President's Report—Steve Bone a. Surfing Heritage/HBISM relocation to HB—Brett Barnes b. Orange County Tourism Council Update—OC Parks and OC Clerk/Recorder Funding/ Cultural+Heritage Tourism/HB Historic Resources Board c. Downtown Walking Tour d. IRS Communications 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, October 18, 2011 e. Next Board meeting location 13. Open Discussion/Announcements a. Brett Barnes-Involvement with www.thepositiveplate.org,an Orange County based sustainability program,helping restaurants,food trucks,and caterers implement individualized and comprehensive sustainability plans. b. Gordon Smith—The Huntington Beach Wetlands Conservancy received a grant of $750,000 from the California Coastal Conservancy for construction`of,exhibits in the Wetlands and Wildlife Care and Education Center,and for design and permitting of an interpretive trail along the recently restored Magnolia Marsh. 14. Motion to adjourn meeting—Motion/second by Gagnet/Ali.Ayes Unanimous,;Meeting adjourned at 4:53 P.m. 2 H.B. Conference &Visitors Bureau Statement of Financial Position As of October 31,2011 A B I C DIE I F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 319.76 5 Business Checking- B.I.D. 5,910.24 6 Money Market-Bureau Generated 66,846.83 7 Money Market-City Grant 84,337.91 8 1 Money Market-B.I.D. 133,772.51 10 CD-City Grant 101,414.19 11 1CD-BID 149,982.31 12 1Petty Cash 508.37 13 Total Checking/Savings 543,092.12 15 1 lAccounts Receivable 560,578.37 19 1 Deposits 1 1,815.00 20 I I Prepaid Expenses 5,282.18 21 Total Current Assets 1,110,767.67 22 Fixed Assets 23 1 Furniture&Fixtures 34,806.34 24 1 jAccum. Depr. - Furniture&Fix. (6,847.58) 25 1 ITotal Furniture&Fixtures 27,958.76 26 1 1 Equipment 45,895.95 27 1 1 IAccum. Depr. -Equipment (24,475.34) 28 1 ITotal Equipment 21,420.61 29 Leasehold Improvements 16,560.36 30 Accum. Depr.-Leasehold Impr. (8,331.78) 31 Total Leasehold Improvements 8,228.58 32 Intangible Assets 53,300.00 33 Accum.Amort. - Intangibles (13,621.07) 34 1 lTotal Intangible Assets 39,678.93 35 Total Fixed Assets 97,286.88 36 TOTAL ASSETS I $ 1,208,054.55 37 LIABILITIES&EQUITY 38 1 Liabilities 39 1 1 Current Liabilities 40 1 1 JAccounts Payable $ 77,210.90 41 1 1 JAccts Payable-Personnel 76,847.30 42 1 1 1 Loan from City - 43 1 Total Current Liabilities 154,058.20 44 Total Liabilities 154,058.20 45 Equity 46 General Unrestricted Net Assets 1,042,671.24 47 1 Net Income 11,325.11 48 Total Equity 1 1,053,996.35 49 TOTAL LIABILITIES&EQUITY $ 1,208,054.55 50 51 BID receivable of$376,847.37 52 TOT receivable of$ 183,731.00 H.B. Conference&Visitors Bureau Statement of Activities by Line Item ( A B C D El F G H I J K 1 . Annual 2 Month Actual Month Bud et YTD Actual YTD Budget Bud et COMMENTS 3 4 REVENUE 5 6 Public Sources TOT 7 Transient Occupancy Tax $ 49,673.00 $ 49,673.00 $ 49,673.00 $ 49,673.00 $ 667,023.00 8 Interest Income 2.20 27.78 2.20 27.78 333.33 9 Total Public Sources 49,675.20 49,700.78 49,675.20 49,700.78 667,356.33 10 11 Quasi-Private Sources BID 12 BID Assessment 98,839.00 $ 98,839.00 $ 98,839.00 $ 98,839.00 $ 1,326,635.00 13 City Grant - - - - 25,000.00 14 Interest Income 47.37 27.78 47.37 27.78 333.33 15 Total Quasi-Private Sources 98,886.37 98,866.78 98,886.37 98,866.78 1,351,968.33 16 17 Private Sources 18 Advertising:Website - - - - - 19 Promotional Participation - - 20 Licensing Income - - - - 21 Travelocity Commissions 496.15 - 496.15 - - 22 Interest Income 11.31 27.77 11.31 27.77 333.34 23 Total Private Sources 507.46 27.77 507.46 27.77 333.34 24 25 TOTAL REVENUE 149,069.03 148,595.33 149,069.03 148,595.33 2,019,658.00 26 27 EXPENSE 28 29 Personnel 30 Sala -Base 47,117.02 45,233.33 47,117.02 45,233.33 542,800.00 31 Sala -Vacation Accrual 224.15 1,791.67 224.15 1,791.67 21,500.00 32 FICA Tax 3,108.14 2,931.00 3,108.14 2,931.00 35,173.00 33 FUTA Tax - 46.67 - 46.67 560.00 34 SUTA Tax - 375.00 - 375.00 4,500.00 35 Pension Expense 2,954.73 3,361.42 2,954.73 3,361.42 40,337.00 36 Health Insurance 6,060.53 7,548.33 6,060.53 7,548.33 90,580.00 37 Dental Insurance 946.00 939.25 946.00 939.25 11,271.00 38 Worker's Comp Insurance 456.39 483.33 456.39 483.33 5,800.00 39 Staff Training&Development 84.58 1,666.66 84.58 1,666.66 20,000.00 40 Other Personnel Costs - 500.00 - 500.00 6,000.00 41 Contract Labor 1,018.63 - 1,018.63 - 1,000.00 42 Total Personnel $ 61,970.17 $ 64,876.66 $ 61,970.17 $ 64,876.66 $ 779,521.00 43 Page 1 of 2 H.B. Conference&Visitors Bureau Statement of Activities by Line Item October 2011 A B C D E F H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et COMMENTS 44 1Marketin /Promotion 45 Travel&Entertainment $ 6,785.74 $ 6,533.33 $ 6,785.74 $ 6,533.33 $ 82,000.00 46 Trade Show Participation 11,850.00 6,500.00 11,850.00 6,500.00 81,000.00 IMEX,Destination Showcase,SmartMart 47 Event Hosting 132.00 916.00 132.00 916.00 11,000.00 48 FAM Tours/Site Visits 188.09 5,200.00 188.09 5,200.00 80,000.00 49 Advertisin /Marketin : - - - - 50 Media 14,945.00 9,000.00 14,945.00 9,000.00 230,975.00 CTTC Coop Program 51 Online/Website 599.94 1,875.00 599.94 1,875.00 96,900.00 52 Printed Marketing Collateral 1,027.38 25,000.00 1,027.38 25,000.00 97,000.00 Photo Shoot bill not yet received 53 Public Relations 23,395.01 20,175.00 23,395.01 20,175.00 176,467.00 Quarterly International Agency Fees 54 Research - 2,000.00 - 2,000.00 25,000.00 55 Fulfillment 5,091.09 4,232.00 5,091.09 4,232.00 49,000.00 56 Other - 416.66 - 416.66 5,000.00 57 Total Marketing/Promotion 64,014.25 81,847.99 64,014.25 81,847.99 934,342.00 58 59 Administrative Operations 60 Accounting&Legal 1,459.01 2,250.00 1,459.01 2,250.00 36,000.00 61 Bank Fees 207.68 20.00 207.68 20.00 1,240.00 62 Dues&Subscriptions 15.00 1,000.00 15.00 1,000.00 12,000.00 63 Depreciation/Amortization 1,042.78 645.00 1,042.78 645.00 7,750.00 64 Insurance 920.00 1,000.00 920.00 1,000.00 14,000.00 65 Interest - - - - 1,000.00 66 Data Processing/Computers 2,665.11 2,641.00 2,665.11 1 2,641.00 31,782.00 67 Rent 2,774.62 5,849.00 2,774.62 5,849.00 45,947.00 68 Telecorrimunications 1,342.40 1,424.98 1,342.40 1,424.98 19,100.00 69 Office Supplies 1,219.92 2,891.00 1,219.92 2,891.00 35,000.00 70 Miscellaneous 112.98 - 112.98 - 10,000.00 71 Total Admin.Operations 11,759.50 17,720.98 11,759.50 17,720.98 213,819.00 72 73 TOTAL EXPENSE 137,743.92 164,445.63 137,743.92 164,445.63 1,927,682.00 74 75 EXCESS REVENUE $ 11,325.11 $ 157850.30 $ 11,325.11 $ (15.850.301 $ 91,976.00 Page 2 of 2 October 2011 Visit California rA1ifnrnia Monthly Tracking Dashboard TOURISM INDUSTRY INDICATORS Detailed Lodging Tables Link to Data Charts CA Occupancy: 2000-2010 CA ADR: 2000-2010 72% — $130 70% 68% $120 66% $110 64% $100 62 0 60% $90 58% $80 56% 54% $70 0 0 0 0 0 0 0 0 0 0 � 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 N N N N N N N N N N N N N N N N N N N N N N CA Occupancy Yr/Yr Chg: Last 12 Months CA ADR Yr/Yr Chg: Last 12 Months 10.0% 10.0% 8.0% _ 2011 YTD 8.0% 2011 YTD +5.7% +5.47o 6.0% 6.0% 4.0% 4.0% 2.0% 2.0% 0.0% 0.0% S 0 N D J F M A M J 1 A S S 0 N D J F M A M 1 J A S Preliminary CA Occupancy Yr/Yr Chg:October 2011 Preliminary CA ADR Yr/Yr Chg: October 2011 ■OC ■LA ■SD ■SF ■OC ■LA ■SD ■SF 20.0% — 20.0% — 16.0% 16.0% -- — 12.0% 12.0% 8.0% 8.0% 4.0% 4.0% 0.0% 0.0% Source:Smith Travel Research 11: 1111111111111111111111111111111111111111111��1 11111111111111111111111111111111��111!"1,��1111 11111111111��111111111�11�1111.111111111111111 1111111111�i11�1��i�i111111i111111111111111II� .. 114�111!M11�11111,��r111���1111111.111!i1�1�1�� r.So Korean Won 1,1ll! Japanese Yen i : �11A1Nrlr;;,���1� 111111�01 1 111111111�1111British Pounds .• L___European ; Mexican Pesos __���IIIIIIIL11111111111111111111111 IIIIIIIIIIIII�I����IIIIIIIIIIIIII��11 IIIIII IIIIIi� I HIS I �� FOR ON I I���'��II� IIIII;iillll I 1 11 NIP III IIIIIIII1',11PA111,On 111,1151111illllllill� IIIIIIIIII�`� lllllllllllllllillllllllllllll October 2011 Visit California callw6rnixi Monthly Tracking Dashboard International Non-Stop Flights and Seats Monthly Totals, California's Top Markets Overseas Air Service into California, October 2011 Australia China France Germany Japan S. Korea UK Non-Stop Flights LAX 243 258 106 103 279 164 248 SFO 31 216 42 128 176 124 151 SAN 0 0 0 0 0 0 31 Total CA 274 474 148 231 455 288 430 Non-Stop Seats LAX 89,160 82,642 32,243 36,308 92,790 51,446 76,579 SFO 11,594 75,903 14,243 46,992 56,284 37,510 49,955 SAN 0 0 0 0 0 0 7,006 Total CA 100,754 158,545 46,486 83,300 149,074 88,956 133,540 Non-Stop Seats:Yr/Yr% Chg LAX 7% 53% 0% 4% 28% 17% -1% SFO -31% -1% 7% 8% -6% 13% -1% SAN na na na na na na 100% Total CA 0% 21% 2% 6% 13% 16% 5% International Air Service into California, Canada Mexico October 2011 Non-Stop Non- Non- Non-Stop Non- Non- Seats: Stop Stop Seats:Yr/Yr Stop Stop Yr/Yr% Flights Seats % Change_ Flights Seats Change FAT 0 0 na 58 1 7,575 100% LAX 716 88,285 -1% 892 120,039 6% OAK 0 0 na 68 9,044 13% ONT 0 0 na 31 3,896 100% PSP 52 7,702 10% 0 0 na SAN 85 9,731 13% 85 12,049 148% SFO 665 70,086 -8% 230 32,819 79% SJC 0 0 na 73 10,435 153% SMF 0 0 na 40 5,441 100% SNA 60 8,160 183% 0 0 na Total CA 1,578 183,964 0% 1,477 201,298 36% Data as of October 21, 2011 Note:Seats and flights for total California may be greater than sum of rows because of international air service into other California airports, Source: OAG October 2011 Visit California C AIIFnrnia Monthly Tracking Dashboard ECONOMIC INDICATORS: INTERNATIONAL GDP,%Change: 2010,2010-2015(f) Japan France ■2010 UX ■2010-2015 �erman Canada/ Australia I South Korea Mexico India China 0 10 20 30 40 50 60 Sources: Moody's Economy.com, September 2011 Find this and other research documents online at http://industry.visitcalifornia.com/Research Or Access the same Visit California Research Page immediately by scanning this QR code: 0 .W.U. 0 NL �+ ti J The 2012 Southern California Lodging Forecast Introduction and Regional(hemew Introduction and Regional Overview The 2012 Southern California Lodging Forecast estimates the growth in available and occupied rooms in major submarkets of Southern California and comments on trends in each of these areas. While we have made every effort to portray an accurate picture of each submarket, we cannot guarantee the accuracy of the historical or future occupancy levels or average daily room rates. Once again, this year we have redefined some of the submarkets based on market orientation and maturity. Therefore, the 2012 Southern California Lodging Forecast is not directly comparable with previous years' Forecasts, but historical data for each submarket within this forecast is consistent. The Southern California lodging market is supported by sound fundamentals, although they were sorely tested in the recent past as the worldwide recession and following economic certainty ' negatively affected hotel demand and revenues. Southern California as a destination remains one of the most visible and popular regions in the United States. The region has been a thriving economic powerhouse with technology and biotech, apparel manufacturing, shipping and freight, creative and financial services, aerospace engineering and manufacturing, and entertainment production providing the area with a large base of commercial demand generators. Favorable climate, hundreds of miles of pristine beaches, world-class theme parks, and unparalleled dining ' and shopping make Southern California a popular leisure destination for travelers from around the country and around the world. Cities like Los Angeles, Anaheim, San Diego, and Long Beach also boast state-of-the-art convention centers that draw large group meetings from both coasts to Southern California. IV" The Southern California lodging market experienced a period of great expansion between 2004 and 2007. Increasing room rates did not deter visitors and occupied room nights increased in almost all of the submarkets included in this forecast. Much of this demand was discretionary with dramatic increases in incentive travel and other non-essential, high-end room night bookings. However, as the economy slowed throughout the course of 2008, declining dramatically in the Fall, much of this non-essential travel dropped off as business people and meeting planners became more concerned with watching costs. These trends continued further throughout 2009, with declining economic growth, historically high unemployment levels, a declining home values, and depressed consumer confidence. Fortunately though it appears that the worst is now behind us, as the hotel industry performed much better than expected in 2010 and into 2011. In lookin forward we are cautiously optimistic about the re 'on' economic recovery, lodging 'fundamentals are projected to remain positive. The industry is anticipated to benefit om continued in corporate pro ts, international visitation, personal income growth in the professional ranks, and limited new hotel supply. In 2011, the Southern California lodging market as a whole is seeing the demand for hotel rooms increase from 2010 levels, with a number of submarkets estimated to return to, or surpass peak 2007 occupancy levels. Therefore as a result, we are forecasting that in many areas 2012 will be a year of strong average daily rate growth as markets focuses their efforts on recapturing rate lost during the economic downturn. The following sections present our estimates for the Southern California lodging market and sub- markets. vif The 2012 Southern California Lodging Forecast Orange County Orange County EXECUTIVE SUMMARY Orange County, which includes 34 incorporated cities and a number of unincorporated communities, according to the 2010 U.S. Census,has a population estimate of 3.2 million people and is third only to Los Angeles and San Diego in population for California counties. Known for its ideal year-round climate, Orange County spans 798 square miles and includes 42 miles of scenic coastline. During the past 30 years, Orange County has evolved from an agricultural economy into a large commercial, industrial, and urban community. As a result of this growth, Orange County has developed into a well-respected business, financial, and recreational center of California and the Western United States. The County has attracted both national and regional offices for a number of the nation's most successful electronics, computer, wholesale and retail firms. Orange County continues to attract a large number of visitors to the area. In 2010, the estimated number of visitors totaled 42.7 million. The county's tourism hub is the City of Anaheim, a vibrant metropolitan area with more than 150 hotels and nearly 20,000 hotel rooms. Visitors to the county spent an estimated $7.4 billion, based in-part on a robust convention calendar, "The World of Color" opening at Disney's California Adventure Park, and Anaheim hosting the Major League Baseball's 2010 All-Star Game. Of the visitors to Orange County, more than 60 percent came from the Western United States, while seven percent were international travelers. The peak months of visitation typically are July through September. In addition, Orange County is home to the Disneyland Resort and Knott's Berry Farm theme parks, two of the nation's most popular recreational attractions. Additional activities in the County include beautiful beaches, numerous shopping venues, and the Anaheim Convention Center, together providing for a popular destination amongst international/domestic tourists and business travelers. Throughout 2011, Orange County has undergone, and is continuing to undergo, changes that will enhance its offerings to both visitors and residents. Several notable projects include: construction of a new 130-room Residence Inn in San Juan Capistrano; renovations at the Disneyland Hotel, as well as new attractions set to open within the next year; recently completed $6 million renovation of the Hyatt Regency Huntington Beach; $25 million renovation of the Hyatt Regency Orange County; $14 million renovation of the Wyndham Orange County; newly opened Battle of the Dance in Anaheim; new Windseeker attraction at Knott's Bevy Farm; new exhibits at the Discovery Science Center; the Anaheim Convention Center is currently in the design phase of their $20 million renovation and expansion; $70 million development plan for the Orange County Great Park expansion; the $543.1 million renovation and expansion at the John Wayne Airport, plus WestJet airline began new service to/from Canada in June; inaugural season of professional indoor soccer kicks off in November with the Anaheim Bolts; Angels baseball celebrates their 50th anniversary; funding provided for new construction of the transportation facility, Anaheim Regional Transportation Intermodal Center (ARTIC); a $100 million improvement project at Fashion Island, and several new and notable shopping experiences. i 25 The 2012 Southern Califonda Lodging Forecast Orange Counn' John Wayne Airport has, in recent years, become one of the country's busiest regional airports. As such, the County of Orange approved the John Wayne Airport Improvement Program to increase the terminal size and accommodate six additional gates. An extension to the South of the current Terminal B will house the new bridged passenger boarding gates to be called Terminal C. Construction of the Improvement Program is well underway. Since 2000, annual passenger traffic has increased at a compound annual rate of 1.0 percent as demonstrated in the following table. John Wayne Airport reported total passenger counts in 2010 of approximately 8.7 million total passengers, a decrease of 0.5 percent from 2009. Even though the airport is still experiencing declines in growth, as of year-to-date 2011, it is at a much slower pace than in 2008 and 2009, We anticipate the airport expansion and additional service from WestJet, as of June 2011, will aide in positive growth going forward. The following table details the historical passenger traffic at John Wayne Airport from 2000 to 2010 and year-to-date figures through September. John Wayne Airport Activity 2000—2010&YTD 2011 Total Percent Year Passengers Change 2000 7,772,800 4.0% 2001 7,324,554 (5.8) 2002 7,903,066 7.9 2003 8,535,130 8.0 2004 9,272,394 8.6 2005 9,627,172 3.8 2006 9,613,480 (0.1) 2007 9,979,699 3.8 2008 8,989,603 (9.9) 2009 8,705,199 (3.2) 2010 8,663,452 (0.5) CAAG 1.0% YTD9/10 6,521,916 YTD9/11 6,479,518 (0.7) Source:John Wayne Airport The Orange County area has a diverse employment structure with major employers in industries including tourism, including theme parks, recreation, businesses, government, healthcare, education, high-tech, manufacturing, service, and finance. Construction of new business parks is expected to continue over the long-term to create jobs in business services, engineering services, and wholesale trade. One such recent example is The hvine Company agreeing to build a 380,000 square foot office tower at 650 Newport Center Drive in Newport Beach to be used by Pimco as their new headquarters. As a result of the recent economic recession throughout California and the nation, Orange County still faces some challenges in growth prospects in 2012. Although Orange County has weathered the economic storm fairly well with relation to its housing market and leisure activity, the unemployment rate and the vacancy rate in commercial real estate spaces remain well above average levels. i jAs of September 2011, the Orange County unemployment rate was 8.6 percent, 0.5 percentage points below the national average and 2.8 percentage points lower than the state of California. The current unemployment is improved over the same period the previous year, when 26 The 2012 Southern California Lodging Forecast j 1 Orange County . unemployment reached 9.5 percent. Historically, Orange County unemployyment rates ranged from the mid three to low five percentage points. The high unemployment rate can be attributed wto job losses in the trade, transportation, and utilities sectors. Occupations with the fastest expected growth rate through 2018 include biomedical engineers, home health aides, medical scientists, and network systems and data communications analysts. It is evident the Orange County office market recovery will be slow and steady. With the recent recession still on the minds of business owners, most companies are hesitant to lease additional space unless it is absolutely needed. The fluctuating job market is the highest hurdle the office market recovery has encountered, however, slow growth has started to occur. According to Colliers international, the vacancy rate in the Orange County office market as of third quarter 2011 was at 19.8 percent, compared to 20.6 percent in the third quarter 2010. As market recovery continues, a higher number of investors have been submitting bids to purchase core office properties in Orange County, demonstrating the strong interest in this market. The remaining quarter of 2011 should expect to see the continued trend of gradual growth in market fundamentals. Our sample set of hotels includes the sum of our aggregated sub markets, which we estimate to be approximately 70 percent of the total existing lodging supply in Orange County. Based on the sample set of hotels used in our analysis, the overall Orange County lodging market is estimated to increase by 0.2 percent in annual rooms supply in 2011. This increase in annual supply is due to the opening of the 155-room Courtyard Santa Ana/John Wayne Airport in May of the same �r year. Overall, supply growth in the lodging industry has slowed as a result of lack of available t1 financing and uncertain economic times. For 2011, we estimate occupied rooms to increase by 3.6 percent, translating to market occupancy of 71.5 percent by year-end. Average daily rate is estimated to show growth of 4.7 percent, after two consecutive years of decline. Overall, revenue per available room is estimated to continue increasing, with growth at 8.2 percent to $86.68. Our 2012 forecast for the overall Orange County market is positive across all econometric indicators. In February 2012, a 130-room Residence Inn in San Juan Capistrano will be coming online. We anticipate a 0.4 percent increase in supply, representing both the Residence Inn (annualized for the year at 119 rooms) urtyard Santa-A:'' ining annualized rooms entering the market. We forec ase in occupied ro 4 percent increase inA�DR, an a 6.6 ercent in ease in RevP arket occupancy is expec eac 73.0 percent in 2012, which is abo a is onca range presented in the following table, yet r� reasonable given the new additions t s ply, expansive hotel renovations and new attractions developing in this market. �1 27 The 1011 Southern California Lodging Forecast Orange Country Orange Count' Histori arket rformence of the Com etitiee Supply Percent Year Su ly Change ooms Change Occupancy(k-cupancy Daily Rate Chan REVPAR Change 2006 17,192,230 N/A 12,444,937 NIA 72.4% $120.64 N/A M32 N/A 2007 18,214,595 5.9% 13,177,558 5.9% 72.3 130.81 8.4% 94.64 8.4% 2008 18,976,715 4.2 13,431,010 1.9 70.8 130.80 0.0 92.58 -2.2 2009 19,302,567 1.7 12,485,124 -7.0 64.7 117.20 -10.4 75.81 -18.1 2010 19,529,455 1.2 13,498,588 8.1 69.1 115.90 -1.1 80.11 5.7 2011 E 19,574,187 0.2 13,988,803 3.6 71.5 121.29 86.68 .2 2012 F 19,655,81 1 0.4 14,349 771 2.6 73.0 126.63 4.4 92.44 6.6 CAAG 2L35 2.4% 0.8% 1.0% Source.PKF Consulting 1 � t I COASTAL ORANGE COUNTY The coastal area eft ounty inclu es: Huntington BeainaaPoint, communities located south along the coast, including Newport Beach, 1, Corona Del Mar, San Clemente and San Juan Capistrano. This area primarily caters to group and leisure travelers, but also captures a significant level of business travel. In the last decade, Newport Beach has increased its borders by more than 50 percent. The additional 5,134 acres have annexed the unincorporated communities of Bay Knolls, eastern San Heights and a portion of Crystal Cove State Park, which was approved by the Local Agency Formation Commission,and is now part of the city. In 2011, we expect the number of occupied rooms to increase by 8.1 percent, resulting in a market occupancy rate of 69.7 percent. Average daily rate is also expected to grow by 5.9 percent to $234.64. Revenue per available room is estimated to increase by 14.6 percent to $163.48. For 2012, we forecast the Coastal Orange County submarket to continue growing across all three econometric indicators. Annual supply will grow by 2.3 percent as a result of the 130-room Residence Inn in San Juan Capistrano opening in February 2012 (annualized at 119 rooms for the year). Occupied rooms are forecasted to grow by 4.0 percent to a market occupancy rate of 70.8 percent, achieving its historical high occupancy rate of the same back in 2007. Average daily rate is forecasted to also grow by 4.0 percent in 2012, reaching $244.03. Overall, revenue per available room is forecasted to grow by 5.7 percent to reach $172.86 by year-end 2012. Coastal County His[orlcal Performancrmanc a orpaeWbMsuapty Annual Pacerf Occupied ercent Market eAverage Percent Percent Year supply Chan R han a Occupancy Daily R Chan a REVPAR Change 2006 1,716,595 N/A 1,195,556 N/A 69.6% . 8 N/A S166.37 N/A 2007 1,716,595 0.01/6 1,214,802 1.6% 70.8 258.95 8.4% 183.19 10.1% 2008 1,729,005 0.7 1,180,274 -2.8 68.3 252.15 -2.6 172.13 -&0 2009 1,874,275 8.4 1,086,443 -7.9 58.0 220.18 -12.7 127.63 -25.9 2010 1,896,905 1.2 1,222,115 12.5 64.4 221.49 0.6 142.70 11.8 2011 E 1,896,905 0.0 1,321,566 8 69.7 234.64 5.9 163.48 2012 F 1,940 340 2.3 1374 429 4.0 70.8 244.03 .0 172.86V53WCAAG 1.7% 1.71/ -0.3% -0.3Source:PKF Consulting 36 The 2011 Southern California Lodging Forecast Coastal Reson Marker Coastal Resort Market EXECUTIVE SUMMARY The Coastal Resort market includes destination resort hotels located in coastal locations in the counties of Santa Barbara, Los Angeles, Orange, and San Diego. For the most part, the sample set of resorts are characterized as four to five star level properties that cater primarily to groups and high-end leisure travelers. These properties play an important role in the California lodging market due to their ability to attract regional business and gamer nationwide attention. California's temperate climate, stretches of ocean and beaches, and tourist attractions contribute to the appeal of these resorts. Since 2006, the Coastal Resort market has seen several additions to supply, such as the 2007 opening of the 261-room Grand Del Mar in San Diego and the 2008 opening of the 250-room Sheraton Carlsbad and 332-room Pelican Hill Resort. It is also worth noting that the L'Auberge Del Mar, reopened in June of 2008 following a $25 million dollar renovation. In 2009, two additional properties opened, including the 150-room Shorebreak Hotel in Huntington Beach, a Joie de Vivre affiliated hotel, and the 582-room Terranea Resort in Rancho Palos Verdes. No new hotels opened in 2010 and there is one addition expected for the 2011-12 period. The 215- room Hilton Carlsbad is under construction and slated to open in July 2012. This is the latest of a series of hotel developments that have enhanced the Oceanside-Carlsbad area, including the Sheraton Carlsbad and a number of limited and focused service properties. The properties in this market typically target the high-end group and local leisure travelers to help boost occupancy and rate. Following the slowdown and significant declines in 2008 and 2009, the coastal properties recaptured significant growth in occupied rooms in 2010. However, this was offset by the recent increases in supply and continued downward rate pressure as properties struggled to capture their share of the recovery. This has improved in 2011, with little to no supply expected for several years. In 2011, it is estimated that with recently completed renovations and no additions to supply, occupancy will benefit with demand levels increasing by 8.0 percent over 2010. With the projected recovery in occupied rooms, average daily rate is estimated to increase by 5.6 percent to $292.46 in 2011. In 2012, supply is expected to increase by 1.3 percent with the mid-year opening of the Hilton Carlsbad. Demand is forecast to increase 4.3 percent along with a 5.0 percent increase in ADR. Through the downturn,Tiers One and Two (discussed further herein)reflected the greatest declines and conversely have led the recovery in 2010 and 2011. With very little new supply in the pipeline for this market, and the long planning horizon required, the market is well positioned to operate at healthy levels in the future as the overall economy continues to recover and the destination gains recognition on a national and international level. ' 107 The 2012 Southern California Longing Forecast Coastal Resort Market Coastal \iarket Historical Market Performance of the Com etitive Supply Annual Percent Occupied PercentrIA Average Percent Percent Year Supply Change Rooms ChangeDail Rate Change REVPAR Change 2006 2,478,411 N/A 1,748,223 N/A $305.06 N/A $215.18 N/A 2007 2,531,427 2.1% 1,782,824 2.0% 325.58 6.7% 229.29 6.6% 2008 2,669,488 5.5 1,789,490 0.4 328.37 0.9 220.12 -4.0 2009 2,975,358 11.5 1,703,819 -4.8 284.46 -13A 162.90 -26.0 2010 3,086,501 3.7 1,896597 11.3 277.04 -2.6 17014 4.5 2011 E 3,086,501 0.0 2,047,826 8.0 292.46 5.6 194.04 14.0 2012 F 3 125921 1.3 2,136/10 4.3 307.12 5.0 209.94 8.2 CAAG 3.9% 3.4% 0.1% -0.4% Source:PKF Consulting We have divided the market into three tiers in order to analyze the coastal market in further detail. The first tier includes properties with stabilized average daily rates projected to be above $400.00. For year-end 2011, we estimate a market occupancy rate of 61.6 percent and an average daily rate of$476.07. This equates to a 9.4 percent increase in occupied rooms and a 5.4 percent increase in average daily rate. This reflects some slowdown in recovery as this tier captured the largest share of 2010 improvements. We are not aware of any hotel openings within this tier for the remainder of 2011 and 2012. Looking forward, in 2012 we have forecast occupied rooms to grow by 4.0 percent and average daily rate to grow by 5.0 percent. This equates to a forecasted occupancy of 64.1 percent and a rate of$499.87 in 2012. First Tier(ADR Above$400) Historical Market Performance of the ompetitiveSupvfv Annual Percent Occupied Percent Market Average Percent Percent Year Supply Change Rooms Change Occupancy Daily Rate Change REVPAR Chan c 2006 401,561 N/A 262,019 N/A 65.3% $491.62 N/A $320.78 N/A 2007 441,072 9.8% 280,314 7.0% 63.6 522.72 6.3% 332.20 3.6% 2008 521,646 18.3 310,233 10.7 59.5 519.95 -0.5 309.22 -6.9 2009 630.416 20.9 308,717 -0.5 49.0 442.54 -14.9 216.71 -29.9 2010 630,416 0.0 355,131 15.0 56.3 451.64 2.1 254.42 17.4 2011 E 630,416 0.0 388,378 9.4 61.6 476.07 5.4 293.29 15.3 2012 F 630 416 0.0 403 913 4.0 64.1 499.87 5.0 320.27 9.2 CAAG 7.8% 7.5% 0.3% 0.00/0 Source:PKF Consulting The market's second tier includes properties with stabilized average daily rates that are projected to be below $400.00 but above $275.00. For this market, we estimate an occupancy rate and average daily rate for year-end 2011 of 65.3 percent and $296.24,which translates to an increase in occupied rooms of 10.4 percent and 6.0 percent increase in average daily rate. For 2012, we forecast the demand for occupied rooms will increase by 5.0 percent amidst no change in supply. This equates to a market occupancy rate of 68.5 percent. Average daily rate is forecast to increase by 4.0 percent for an average daily rate of$308.09. 108 f� The 2012 Southern California Lodging Forecast Coastal Resort Market ' Second Tier(ADR!LO 0 above$275) Hist ct4WIerm om a ve u 1 Annual Percent Occupied PercentAverage Percent Percent Year Supply Change Rooms Chan a Occupancy Dail Rate Change REVPAR Change 2006 1,108,870 N/A 802,920 N/A $316.75 N/A $229.35 N/A 2007 1,101,570 -0.7% 795,108 -1.0% 336.79 6.3% 243.10 6.0% 2008 1,090,620 -1.0 742,027 -6.7 346.50 2.9 235.75 -3.0 2009 1,232,788 13.0 691,643 -6.8 300.89 -13.2 169.81 -29.4 2010 021,300 7.2 780,902 12.9 279.59 -7.1 165.24 -2.1 2011 E 1,321,300 0.0 862,148 10.4 296.24 6.0 193.30 'e 2012 F 1 321 00 0.0 905 256 5.0 308.09 4.0 211.08 9.2 11 CAAG 3.0% 2.D% TV/. -1.4% Source:PKF Consulting Lastly, the third tier includes properties with stabilized average daily rates projected to be under $275.00. In 2011, occupied rooms are estimated to increase by 4.6 percent amidst no change in supply, resulting in a market occupancy of 10.1 percent. Average daily rate is estimated to increase by 4.7 percent, equating to $201.90. In 2012, with the addition of the Hilton Carlsbad in July, we forecast occupied rooms will increase by 4.0 percent amidst a 3.5 percent increase in supply, for a market occupancy of 70.5 percent. We forecast average daily rate to increase by 5.0 percent in 2012,ending the year at$211.99. Third Tier(ADR Below$275) Historical Market Performance or the Com itive SuDpIv Annual Pen:ent ecupied Percent Market Average Percent Percent Year Supply Change Rooms Change Occupancy Daily Rate Change REVPAR Change 2006 967,980 N/A 683,283 N/A 70.6% $219.77 N/A $155.14 N/A 2007 988,785 2.1% 707,403 3.5% 71.5 234.85 6.9% 168.02 8.3% 2008 1,057,223 6.9 737,229 4.2 69.7 229.49 -2.3 160.03 -4.8 2009 1,112,155 5.2 703,459 4.6 63.3 198.95 -13.3 125.84 -21.4 2010 1,134,785 2.0 760,564 8.1 67.0 192.91 -3.0 129.29 2.7 2 1,134,785 0.0 795,810 4.6 70.1 201.90 4.7 141.59 95 2012 1 174 205 3.5 827 642 4.0 70.5 211.99 5.0 149.42 5.5 -rPMG 3.3% 3.2% -0.6% 5 .6% Source:PKF Consulting i 100 Result of September 2011 FAM trip. �� „f� Circulation: 93,956 Ad Value Equivalency: approximately$8,000.00 AUD=$8,232.00 USD [[ SPECIAL COLLECTOR'S ISSUE �1 Ws Goo d T)Ke l bu SIZZLING , g BIKINI BODY [ SUPPORT r WOMEN SPORT FAST. CAMPAIGN SIMPLE FAT-BLASTING PFWINNER PLAN: RESULTS IN 7 DAYS Steph Gilmore N N Z Swimsuits W That Look Z Good onWHY o Everyone STATUS U � � UPDATE ^ COULD RUIN SLIM SHAPE RUIN YOUR FAT WALLET LIFE EAT HEALTHY FOR WAY LESS How she got her amazing NOVEMBER hot curves. Z01157.Z0 ScorchingHot NZ57.90wccs* � � � w Morning Sex s w o Rise&shine!New tips to perk up yourday plsv N BOOST ENERGY... 3 , , IN TWO MINUTES ° SELECT A SWIMSUIT IN— A day in HUNTINGTON BFAGH This surfing mecca,nicknamed HB,takes up a 13km stretch of coastline . is . Open .. - .Here's what else you can find: Dinner Duke's sb^%, b tit's tha ' place to be in HB. This bar/resta�rnt is named otter the anointed father of internatloral Breakfast The Sugar Shack Cafe is Lunch Since 197? Jan's Health surfing HT::aiian a favourite local hangout,famous for Bar has been pumping cut Duke Kahanamoku. its tasty breakfasts and burritos nutritiousmesic Areal HBvitr_ .famha.luic-e Bonfires on the beach From Stop by this Boast- !ate May to early September;the juiceequivalentfora f..r, free fire pits dotted atcng HB are good-for-you smoothie the hottest place to hang out.Get Pomegranate juice is most your firewood,morshmaltows and popular in these parts. wine from the supermarket Men im kick base and stare at the ocean The Waterfront Beach Besort Afive minuta i walk from Main Street this Hilt_n Hotel offers a perfect respite Room numbers are written on white saashelts and the do-not-disturb signs say "Chil!axin'in a•.%nterfront adventure beach^abana Come back later!'A n^--table mentian must go to the crisp white sheets they're heavenly to sleep on r ,tier/'Whileyou're here.you have Beach to surf If you're gutsy,try surfing volleyball through the Pier's widen poles Nets litter the <£ PLAY If you're a beginner.head to 7a^-k'S sand so grab--;-��', (nearthe Pier)who's certified your mates and instructors will transform you into a ball and get a Sally Fitzgibbons c!cne Maybe - ;digging. a,', li nrgfnn Buby's Surf Interventional h Pier (•Ity Diner Surfing Museum ,.. Suitt in 1904, At the end of the This(free)museum this half key pier is Ruby's- has Kelly Slateras - • • wooden a 50s-style diner. its star.Check out - oi boardwalk Be prepared to the sand collection is a famous wait for a table on from Monacotothe Landmark. the weekend Great Barrier Reef s r /tip('url,Itillnhnng, Varga Trendy;affordable . ` clashes can be found in I"Ins, nrv..' this eclectic boutique that r Almost every surf brand + � ^ mokcsonice break from under the OC sun has ,e_ all t!x+surfing<^•if 11',t - a shop on the main drag c 08 and it's cheap.Buy up big. I[ r d •TI+e WHbem�:xnflawro <� f to tho US by Delta Air Line% r http://www.meetingsfocus.com/DesktopModu lesBB_ArticleMax/Articl... Resulted from interview with Chris and Madison. November 2011 Ad Value Equivalency: $7,785.00 Circulation: 35,048 Orange County Coast Coastal Cool by Paul D. Kretkowskl The Orange County coast is a sun-drenched parade of coastal cities that exemplify most people's perception of Southern California—and a look More Coverage beneath the surface reveals a host of cultural sites and up-to-date meeting facilities that will hold attendees'attention, at least until the next time . CVB Contacts - Orange County Coast surf's up. HUNTINGTON BEACH Huntington Beach is OrangeCounty's largest beach city and offers visitors close proximity to major attractions such as Disneyland and Knott's Berry Farm. But it is primarily an outdoorsy, oceanside community, a legacy the city certified by trademarking the name"Surf City USA." Stroll the beaches,check out the pier, visit all the migrating birds that land at Bolsa Chica Ecological Reserve—then head to the Huntington Beach Art Center for contemporary art, or check out Duke Kahanamoku's surfboard and other bits of surfing history at the International Surfing Museum and Surfers' Hall of Fame. "We also have some amazing conference resort hotels [with] four-star service levels that are able to deliver the service and experience attendees demand,"says Chris Anderson, director of sales at the Huntington Beach Marketing and Visitors Bureau. Meetings-friendly properties include the Hyatt Regency Huntington Beach Resort&Spa, the Hilton-Flagged Waterfront Beach Resort and the Shorebreak Hotel. Planners can have part of retail-rich Sth Street closed for events, which can Include concerts, movie premieres and morning yoga sessions. Near Huntington Beach Pier, an outdoor amphitheater provides planners with another option for sessions along the shore. NEWPORT BEACH Newport Beach surrounds beautiful Newport Harbor and extends inland through the Back Bay, a salt lagoon. Although it's one of America's wealthier cities, Newport's range of lodgings suits a variety of budgets, says Vicki Higgins, senior vice president of marketing at Visit Newport Beach. "They might think it's too crazy for their pocketbook, but we pride ourselves on having something that fits every budget," Higgins says, noting that Newport Beach's current planner promotion, "Live the Dream," lets planners know that the Southern California lifestyle, with its attractive climate, oceanside villas, luxury dining experiences and relaxing spas, is very much alive. Newport has 400 restaurants, and major hotel chains are well-represented. While the Radisson Hotel Newport Beach and Fairmont Newport Beach are closer to the airport, the recently renovated Hyatt Regency Newport Beach and Newport Beach Marriott Bayview overlook the Back Bay, and the Newport Beach Marriott Hotel &Spa is near the Fashion Island shopping center. Another top property for meetings is the harborside Balboa Bay Club&Resort. LAGUNA BEACH Tiny Laguna Beach has traditionally been an artists'colony but has also become a place to"retreat to"even within Orange County, according to Judy Bijlani, president and CEO at the Laguna Beach Visitors and Conference Bureau. "We market [ourselves as a place] where meeting attendees can relax, breathe the ocean air and find an abundance of diverse opportunities for team building,"including clay and pottery, glass blowing and jewelry making (not to mention kayaking). Over 400 artists live and work here, and arts festivals such as the Pageant of the Masters, Festival of Arts, Sawdust Art Festival and Art-A-Fair combine with about 70 restaurants, with recent openings including Katsuya, serving Japanese food, and Broadway and 370 Common, both specializing in contemporary American cuisine. Small to midsize corporate, association and incentive groups can enjoy stylish surroundings, Including the recently renovated Surf&Sand Resort; Montage Laguna Beach; Pacific Edge Resort, which recently added oceanside meeting cabanas with direct access to a new restaurant; Inn at Laguna Beach; and Hotel Laguna, currently undergoing a guest room renovation. Unique venues in town Include seven-degrees, a state-of-the-art, three-level hillside space with an open-air deck, art I of 3 11/11/2011 2:37 PM http://www.meetingsfocus.com/DesktopModu lesBB_Artic]eMax/Artiel... gallery and live-work studios. DANA POINT Dana Point is on a section of coastline nicknamed the"South Orange County Riviera"due to its pristine, beautiful appearance, says Russell Kerr, chairman of the Dana Point Chamber of Commerce, who adds that the city has recently seen healthy increases in population, accommodations and activities. "Dana Point has gone through its own metamorphosis in terms of what there is to do; It's the standup-paddling capital of the world, Doheny State Beach has Its own entertainment and events center, and you just have this incredible ambience of a neat place to visit and hold events," Kerr says. All four of Dana Point's major hotels have either opened relatively recently or undergone transformations: The St. Regis debuted eight years ago, The Ritz-Carlton Laguna Niguel and Laguna Cliffs Marriott Resort &Spa have each undergone $40 million renovations, and the Doubletree Inn &Suites was recently reflagged. Dana Point has been called California's whale-watching capital, a point that Kerr, a frequent sailor,also makes. "I think I've only been out twice the last three or four years and not seen a whale." SAN JUAN CAPISTRANO,SAN CLEMENTE,SEAL BEACH Seal Beach is the first city coastal travelers encounter when heading south from Long Beach and is known for having the second-longest wooden pier in California. Major employers Include Naval Weapons Station Seal Beach and Boeing, whose space and intelligence systems division is based here, while attractions include Seal Beach National Wildlife Refuge, various surfing spots and the Main Street Seal Beach shopping district. Meetings-friendly properties include Ayres Hotel Seal Beach and the Hampton Inn &Suites Seal Beach, while the Pacific Inn provides additional guest rooms. San Juan Capistrano's main draw is Mission San Juan Capistrano, which dates to 1776 and contains California's oldest building that Is still in use: Serra's Chapel, built in 1782. The mission provides insights Into the Spanish colonization as well as tours and event spaces for up to 800 are available, says Mark Bodenhamer, executive director of the San Juan Capistrano Chamber of Commerce. "What we're selling is history here; we are a very historic town and it's really everything that drives the decisions we make,"he says. The Best Western Capistrano Inn is the city's primary meetings-friendly property, although a new Marriott will add to the mix. San Clemente is famous for two closely placed historic sites: La Casa Pacifica, Richard Nixon's California home that was nicknamed the Western White House, and legendary surfing spot Trestles, site of myriad professional surfing competitions. It's also nicely equipped for land-based meetings thanks to a Holiday Inn Express that accommodates up to 200 and the Bella Paulina golf course, which also offers meeting space, while the San Clemente Executive Suites works well for board meetings. CLOSE TO THE COAST Costa Mesa adjoins Newport Beach and is a major Orange County business center. Its South Coast Plaza shopping and entertainment complex makes it a popular destination, while cultural staples include the Orange County Fairgrounds and the adjoining Pacific Amphitheater, plus the dance, theater and live-music venues of the Segerstrom Center for the Arts. While the Costa Mesa CVB is currently focused primarily on the leisure and tourism markets, meetings-friendly hotels abound here, including the Costa Mesa Marriott, Hilton Orange County/Costa Mesa, Ramada Costa Mesa, Westin South Coast Plaza and Wyndham Hotel/Orange County, along with boutique properties such as the Ayres Hotel &Suites and Hotel Hanford. Irvine lies near Orange County's center and owes its growth to an educational-corporate symbiosis around the University of California-Irvine. UCI's 27,000 students and 10,000 staff and faculty have long anchored the local economy, and have helped Irvine to the top of the FBI's list of America's safest big cities for seven consecutive years. This remarkably multicultural community's residents speak over 120 languages, says Wendy Haase, director of tourism marketing at the Irvine Chamber Visitors Bureau. "This diversity is best expressed in the vast array of dining options—from Diamond Jamboree, a center best known for its Asian food, to distinct restaurants throughout the city featuring California cuisine,"she says. Irvine also embraces a remarkable slate of"green"environmental policies, including a citywide energy-reduction initiative and over 2,000 acres of dedicated open space. It also touts a lower total occupation tax than some nearby cities-10 percent compared with Anaheim's 17 percent. 2 of 3 11/11/201 12:37 PM http://www.m eetingsfocus.com/DesktopModules/BB_Artic]eMax/Articl... Meetings-friendly properties include Hilton Irvine, Hyatt Irvine and Irvine Marriott. Paul D. Kretkowski writes frequently about travel, food and sports. He is also the founder of Beacon, a blog about foreign policy. 3 of 3 11/11/2011 2:37 PM CARMELO ANTHONY 111 JOHN WALL Ill RUSSELL WESTBROOK 8 DWYANE _ Lto R: Dexter WADE Strickland, Tyler Zeller, 7ohn JRUE Henson F4 Kendall _ Marshall ERIC _ - BLED MUGGSoO BOGUES y` �S MARCUS THORNTON ISAIAH AUSTIN o •. r r V - O W � r Gib f I (;�l M FROM THE WESTSIDE Austin Daye looks back with love on growing up in Southern California. By Adam Figman 'h s At k SLAM:Tell us about your hometown and the SLAM:Did you go one-on-one senior year my averages were pretty cra- impact it had on you. with him a lot when you were a zy—they were like 31 and 14 per game. AD:I grew up in Los Angeles and moved to Irvine kid? Then I think nbadraft.net projected me as in high school.I think it had a pretty big impact. AD:Yeah,of course.All the time. a pretty high pick.Then freshman year and I was able to adjust because I lived in L.A.before SLAM:Did he let you win? sophomore year I just played to the best of that,then I went to Orange County,which is AD:No,never.Not until I was like my abilities.I was improving every year,so I pretty cool.Different,but I liked it.I got to adjust 17,and I started beating him. knew there was no reason why that wasn't to different people,different atmospheres.But all SLAM:You remember the first time a route I could go. around,it was a pretty good experience. you beat him? SLAM:When you were growing up,who SLAM:Are there any notable spots that you AD:It was my junior year.It was was the one guy you had to watch on spent a lot of time at7 right before the CIF(California television? AD:I'd hang out with friends at the beach a lot. Interscholastic Federation) AD:Paul Pierce.I just really liked his game. y And the Spectrum—that's the biggest place in playoffs,and I told my dad,We He wasn't the fastest,wasn't the most Irvine.Those places and the gym. need to start playing one-on-one athletic,but he was always able to get to SLAM:Were you a gym rat when you were grow- every day.And he was like,"OK, where he wanted to get to and be able to ing up,or did you not get into that until you got OK."And for the first week.I s score,and he was scoring at will when he & older? would lose close games,and then was in the Playoffs back then. z AD:I was definitely a gym rat in middle school I was beating him in some of the SLAM:I saw you were running some bas- and high school.My dad was part of a sports club games.Before he used to let me ketball camps this summer in Irvine. 93 in Irvine,and I was there almost every day after score in certain situations,and he AD:Yeah,it's a yearly thing I do in Irvine. OR school,working out with my dad and some other told me,"Austin,you're getting The whole situation we have going over guys. really good."I was like,Yeah,but there is really good,just giving back to SLAM:Your dad,Darren,played both in the NBA you're letting me scare.And he some kids and helping out the community. and abroad.What kind of role did he have as you was like,"No,I'm really not"I SLAM:Do you get to do any othercharity C were coming up? was like,Oh,really?! work? s e AD:He's my biggest role model.I've looked at a SLAM:At what point during the AD:Nah,I haven't been able to do any- tot of things that he's done in his career and tried whole process did you realize thing else except for that,but I wanna get 8�` to correct some things and make adjustments to basketball could be your job? involved with Multiple Sclerosis.My mom y what he's done.I try to use him as an example AD:When I started being re- has MS.so I want to get involved in that and follow his footsteps as best as I can. cruited,and then during my as much as I can in the next couple years. i NORThe Brooklyn Nets.Noonefrom the creaHueclassthatpopulates the neighborhoodssurrounding the Barclays Centercoutdcomeupwith anything better than that?The 8rooklyn Insane Traffic lams might have had a nice ring to it....S..what country should SLAM go play in if there's no season?.....Special SLAM get-well-soon shoutauts to Jasmine Bryant and Edgar Sosa.....Peter Gent_..Peter Gent_...Pe 28 SLAM Circulation: 50,000 Ad Value Equivalency: $3,032.00 x 4 v I z 3 by ,l HAVANA GOOD TIME SPA STARS rn�9T7*f TWINS MONTY'S TIPS wilt k' ago a long we i Wroclaw, a yor n PLUShotel stay, hohkshire goll club hire day �' more The long and yJ Y- Map,•D nk aaa names� A road hip along California%iconic coastal highway enWsulates lfie very essence of A mericais pole eswmar ratings keen roman In the Corvme inp tic4c di on iu mimAt adding rhat had I hem dmng Scanning Io diecar,I askedin my twee%upper-sins 751 xouW Now ge ax,xitha riekinguR.But I dodos third-largest state.Peter Ellegard dons shorts and shades to explore English anent:-is there a pmbkm oil istr. 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'Ifs,0nssays area quack,wow agmmg bencoen Beach Buys and Hagks blaring out from the Binh tmrew.rr was m veins Aurencan nuvclu cwn:a Strong die m aunt 1 asked if<he xtald mind (Wirmnres costal canes and it,mareenov,altlxxrgh stereo,surfers to your left.cool wind in your lowered Corvcreu the Nmedes and earlier this year,a posing will thecar whrk wnm,,k drivet to l cool! araud LA my are ad.ismnrd solid.D.,dia hair and blue sky up shoe. 0ilm red Ford Mustang.)even homed down a classic take scone souvmn photos."Sure;ale beamed,and I Pacific Coosa Hibdtway un dt time and faueure,cake The PCB,as to is often dhomered to,is officially the Jag for the Corvette.and a I motored auurad LA and its clicked sway as she sock interim poses until a couple %mooring an apersae woe.Plan m rake or thesighs 120-ande search of Highway 1 bcween Dross Pour and envwm l(ouldns rears a lazy dive along Santa of curious Hells Angels token Jackal up alopoll, aM hughkydnt Aber,the way and!N prtpucd for frequent oxnarder Sothers Gihfmma.ukingm Lus Angeles, Moons Boulevard and WCaI llollywmd's Same,Strip WMm meow,Ibey evone at lM*4,n a a well,and l sups,fill oaff"m nmmm fireo.pprtnnms denim,Sanw Monica mission Babam.But oamat wth nay shades and shorts nnrheaap down and one artn ending up genius dtemm 4tnth the isr's boner unit dm MyClm,rre cup tmk l l lays said began m Son Drgu, people itappbesm the emirene 500-mile length dreped ever tire door call,.Is poxr,bill l firmly cafte cup lying acrossmar emu.pen poised onm abeauriful on,of pivtunyu,patks:ad grand, bra em San Francisco and LA.in the 600 miles believe dial when in Rome-or in this case,the laid-back locket.only in LA!And l caner did blue to pay IN,fine. reamed I Mot buildmgsmtau dovasox o(is, bens,en San Diego and Sal Francisco,You can Won Coast-you should enutan,the locals, I had another mush wnh the law to Cahfomla this year. Lary Quarter It nude a Mbmksus cavy-paced 5 Was hake it up though Northern Celitiunu having dries,the LA-San F.,.cane merry Musing Annul tls dm'e rural, no tall,Canadian binder,for a marl memorable ad tmdM it at his a mndeuoln Japanese relom in cone The coat bctioen San lheen IlA taitd`2.000mi1es. Some ufnsymosmerouns eUS...term have back dmo to Mmterey for an overnight and a roved of is often b,,ovdb moo saw had se LAX 1 ( This lob asking other is far more happened along the PCH.none more w than when 1 golfm1 the Proved Pebbk Beach Linea cause. ad brad nordr Do Char ad ymt miss of ona a highway.It leads you on a voyage of decided to plwlogmph the sari band and foe pods at With rev man 0ight home from Sat Francisco that ware real teats.Califono is"noreimxas I union nght though CWifomiss coo Wl Mr.'sconese Theatre in HullyxuW after my Subset c,cam'.I put pecal WIN meld oorhe'Non twkI allerhm xnh wrfing atd xbA yw,e a a0 An tM land,prover,by mtahoflhe Was.(!are St.,r1vc and fund cabal rn tad a wefect parkas mind and caught In,auamlxm of.Caltfmmet l hghway cant..farm hs sun iubm,moray,drat ANh - - durvisionwan'msit, spa dtaas a nearby side seen.Having lopped up the Panty o0ier,vvhn sped after nee wirh his tomabde,In hen of LA. _ - SixerayfirsviantoCalifmnis25yran ago.I meter and waled Jr.ri I turned round to we a Iikea('hmmvasumAtwasefairckq lhad brio darns The drakrrs<rrnMbytheorcsnxe lanaaAn - Blmphma65MAcow.He told use l xouklgetaspecil- viands as,pint l Iin surfing at Hunt inou Beeeh,aft 6 Hat a IN pawl fl juts%,ma;w.me veww.11m-arapadns.co.uk Autumn 2011 Autumn 2011 tin■IN laved B tenure disdains, eww.nm mamnne.couk 7 r • getting to know ■califomo mountains, forests and deserts California has nature in spades.with 270 state parks.19 national forests,over a dozen major mountain ranges.N million acres of -MPO'- r_ V federal wilderness area.32 million acres of _ p (Dress and 21 million acres of desert - .�• _ •=` >,\� s5 At Yosemite,Kings Carryon and Sequoia '' national parks.you can see giant sequoia trees.natures largest living things.The latter X7 - includes the General Sherman Tree-the world's largest tree by volume.It stands 274 9 feet high and has a circumference of - 102.6 feet - C California has three standing"es you can drive through,for a fee. All are coastal summer adventure include Mammoth.Squaw National Park are other desert arm.Desert redwoods in Humboldt County.Northern Valley and Heavenly. resort community Palm Springs is a man- California.Tunnel Log is a fallen grant sequoia Among Califomias desert areas is Death made oasis offering luxurious spa resorts, with a tunnel cut into it in Sequoia National Valley National Park,where Badwater is the golf.dining,art,theatre and shopping.The Park through which cars can drive. Western Hemispheres lowest point.The Palm Springs Aerial Tramway takes visitors Mountain resorts offering skiing and Mojave National Preserve and Joshua Tree 8,500 feet up to San Jacinto Sam Park ja r _ • about to 1963 hit single S1nf Cirr,by hone-tower duo ,{�"y s• Jan&Dean Tuday,Huntington Beach even Balls itsell- r•timed+ +nj Surf City USA.It hosted the first professional surfing event in 1959 mid is where the USA surf temn has its • " �w base.Surfing attractions include the International Surf- ing Museum and Surfing Hall of Fame k'f +� (waw.surfingmsuseutn.org).and the Stirling Walk of Fame(wwwv.surffngu alkoffame.corn) Surf culture is also strong in Oceanside and Newport f . Beach and hcyond LA,in Malibu,pla%ltound of the. _z rich and fmnous Majestic former transatlantic liner the Qteen\lary _t y (www.clueennmq•com)now lies captive in dock at Long Beach as a floating hotel and mriaenon.Stay r -•'Z ems, aboard her.as I have dune.in elegant decadentn or U_ N�yFy transported back to the Clays when steamships ruled the + ' waves on toms of its stately,ant deco interior.Nearby are a` 0ie Disneyland(littp:fidisneyland.disnev.gi).com)MCI Knott s Berry Farm(scwvv.knortv.cosml theme parks of Anaheim. To its detractors.,1as Angeles is a.spraw ling urhan mass;a city with glib but without a heart.The real try is it has several hearts•mid they beat loudest in its western neighbourhoods.Thln is a Wesaide Simi with)a difference. From the refined elegance of Beverly Hills and West - Hullvweedi to the vibrantucearodecummunfli sof Santa Monica and Manna del Rey,including funky neighbour%truce Beach,each neighbourhood has its mvn flavours and attractions ter vuirore. ferris wheel Beiied) bills has attracted stars for decades. foday.it is famous for its high-end shopping-with ritzy Rodin Drive lwww.rodeudrive.conu the epicctttre of its shopping scene.and the grand Beverly Wilshire hotel www.tlfll-magaliiie.co.uk Autumn 1011 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, October 18, 2011, 3:30 p.m. Shorebreak Hotel-Epic 2&3 500 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Marco Perry 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dodge, Gagnet, Patel, Perry, Phelps,,Shafer, Shields, Smith,Torrence,Vaughan,Wheeler ,a 3. Announcement of Late Communications 3 4. Public Comments — Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda or�of community interest. We respectfully request that this public forum ba utilized m a positive and/or constructive manner.Please focus your comments.on the;issue orconcern that you would like to bring to the attention of the Board 5. Approval of September 20, 2oii, Board Meeting Minutes (blue pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer(green pages).:, 8. Chairman's Report by Chair Marco Perry= a. Election of Board!Members for 2014 term • Suzanne Beukema • Steve Dodge • Gordon Smith . • Dean,Torrence b. Bylaw revisio f,'to elirn nate Chairman of HB Chamber on HBMVB Board 5 I HBMVB Board Agenda 10-18-11 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, October 18, 2011 ANTITR UST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the=Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including:;,but notIimited to prices or rates to be charged to convention groups,, tour groups or tour operators, including off-season prices or discounts B. Changes or proposed changes in the prices dr rates,;of hotel 9r,,"motel rooms,food and beverage, transportation, sightseeing, or other-servies offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the:establshment and determination of prices, rates, discounts, terms, and conditions..or rentalI; D. Plans of individual stakeholders covering�';increases or reductions in distribution or marketing of particular,:products,,or services. E. Restrictions on legal advertiszng or promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. f Huntington Beach Marketing and Visitors Bureau )Board of Directors Meeting Tuesday, October 18, 2011 9. Marketing Report a. Group Sales Update— Christopher Anderson b. Website Update —Nicole Llido c. Video Tour/Photo Shoot—Nicole Llido d. PR/Media Update— Madison Fisher e. Pow Wow FAMs — Madison Fisher f. Marketing Company RFP — Steve Bone 10. Sustainable Tourism Committee Report—Nicole Llido 11. Advocacy Committee Report— Steve Dodge/Steve Bone 12. Film Commission Report-Briton Saxton 13. President's Report- Steve Bone z a. Surfing Heritage/HBISM relocation to HB — Brett Barnes b. Orange County Tourism Council Update— OC Parks and OC Clerk/Recorder Funding/ Cultural + Heritage Tourism/ HB Historical Resources Board c. Downtown Walking Tour d. IRS Communications e. Next Board meeting locations 14. New Business 15. Open Discussion/Announcements' 16. Adjournment k, Next Board Meeting November 5� tn at 3:30 p.m.,location TBA Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, September 20, 2011 3:30 p.m. Hilton Waterfront Resort 21100 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Michael Ali, Suzanne Beukema,Margie Bunten,Shirley Dettloff, Steve Dodge, Dennis Gallagher, Kiran Patel,Marco Perry,Cheryl Phelps,JD Shafer, Dean Torrence, Robert Vaughan GUESTS PRESENT: Kellee Fritzal(City of Huntington Beach),Lori Nicoson(Macias,Gini&O'Connell) STAFF PRESENT: Chris Anderson, Steve Bone,Madison Fisher,Nicole Llido, Briton'Saxton,Jamila Tahir, Bob Wentworth 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3 33 p.m.by CFO JD Shafer 2. Roll Call i. {T 3. Public Comments—None rz,: 4. Approval of DMAI Accreditation Materials—Motioq to approvePmaterials for submission to DMAI including up dates ates to Financial Policy y(see Accr'editations°material's sent to Board prior to meeting). Motion/second by Phelps/Bunten. Ayes unanimous 'Accreditation materials and updates to Financial Policy approved. 5. Auditor's Report by Lori Nicoson,representative for`''Macias,Gini&O'Connell— Nicoson gave summary of FY 2oog-lo AuditedFinancial Statements and Management Letter. Bone followed up with summary of HBMVB Response Letter. See Board packet for materials. Motion to approve Audited Financial Statements an'd"Management Letter. Motion/second by Dettloff/Phelps. Ayes unanimous. Motion,approved. 6. Approval of June 30, 2oii, Board Meeting'1VIinuies—Motion/second by Shafer/Perry. Ayes unanimous. Minutes approved 7. TOT report by Kellee Fritz City.Coiiilcil approved annex of Sunset Beach beginning October 1st. BID increase also appr6ved by City=`Council at September 19 meeting. Economic Development will be sending letters'to`-Sunset Beach businesses and holding an Open House— HBMVB invited to;participate. 8. Financial Report by JD-'Shafer'=`Motion to approve HBMVB Financials(see Board packet). Motion/second;by Dodge/Gallagher. Ayes unanimous. Motion approved. 9. 2011/12`Budget ,Motion'to'approve proposed 2011/12 HBMVB Budget(see Board packet). _ Motion/second'by Dettloff/Bunten. Ayes unanimous. Motion approved. to ":Chairman's Report by Chair Kevin Patel a.,; Shirley Dettloff thanked for six years of dedicated service to HBVMB Board of Directors. b. "°Motion to elect Gordon Smith to HBMVB Board of Directors to replace Shirley Dettloff as environmental representative. Motion/second Perry/Bunten. Ayes unanimous. Smith elected to HBMVB Board of Directors. c. Motion to approve bylaw revision to change Huntington Beach Chamber of Commerce representative on HBMVB Board of Directors from Chair to President and to elect current Chamber President,Jerry Wheeler,to HBMVB Board of Directors. Motion/second by Bunten/Dodge. Ayes unanimous. Motion approved. d. Motion to elect slate of officers for 2011/12 HBMVB Board of Directors. Chair: Marco Perry;Vice Co-Chairs: Brett Barnes and Cheryl Phelps; Chief Financial Officer:JD Shafer; Immediate Past Chair: Kevin Patel; President: Steve Bone. Motion/second by Dettloff/Phelps. Ayes unanimous. FY 2011/12 Officers approved. 1 Minutes Board of Directors Meeting Huntington Beach.Marketing and Visitors Bureau Tuesday, September 20, 2011 11. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Group Sales Update by Chris Anderson. Reported on lead production and planned 2011/12 trade show attendance. b. Marketing Update by Bob Wentworth. i. International Market: Pow Wow 2012 in LA. Current FAMS in town are Quantas and UK SuperFAM. Attended UK Sales Mission in July. Heading to Australia Road Show in October. ii. Social Media/Website: Currently running Adventure Sweepstakes promotion on Facebook. Fans increased from 80o prior to first Facebook promotion to 790o as of this week. New website is live,working on content updates. iii. V-Tour shoot completed last week: New virtual tour for website will_be available for preview in approximately 6o days. 12. Sustainable Tourism Report by Chair Shirley Dettloff—Committee merged with Chamber of Commerce to form the Business Sustainable Action Committee,under the,direction;of the Chamber of Commerce. New Chair of committee is Jennelle Godgins(formerly Frosland)from Sothern California Edison. Committee is currently working on mission statement and goals. Also conducting survey to help decide on programs/goals. y , 13. Advocacy Committee Report by Steve Bone—New Chair of committee is Steve Dodge. Committee will meet in October. 14. Film Commission Report by Briton Saxton—The new Film Commission website, FilmHuntingtonBeach.com,has launched. Working on FAM with OC Film Commissioner Janice Arrington. HB Film Commission now a member of California State Film Commission. Recent filming in HB includes Sand Masters on Discovery Channel;Off the Rockers for NBC;Oxygen Channel show; and there is potential for a new lifeguard reality TV show. 15. President's Report by Steve Bone a. Orange County Tourism Council Update—OCTC partnering with OC Parks and OC Clerk to build new website with funding of$200,000. Formed new Research Committee. Steve Bone's chairmanship ends this year. Gary Sherwin,CEO of Newport Beach CVB, will be new Chair. b. PKF Trends Reportin Board packet. c. Cal State Fullertonhas an ew'Center for Entertainment&Tourism in their Communications Department. Bone taught a class(Tourism in The OC)there the previous evening'.`° d. City ofHuntington'Beach Historical Resources Board is creating a new Downtown Walking Tour;With input from the HBMVB. 16. New Business,,=The,City of Huntington Beach, HBMVB, and Surfing Heritage Museum(Dick Metz)are working on a plan for the existing Main Street Public Library and the International Surfing Museum. 17. Adjourn Meeting—Meeting adjourned at 5:24 p.m. 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 10 %Transient Occupancy Tax Receipts Reflecting August Occupancies Current Month - August 2011 *Year to Date - August 2011 Last Year This Year Chanae %Change Lest Year This Year Chanae %Change 770,659 794,534 23,876 3.1% $5,305,341 $5,946,237 $640,895 12.1% *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands) YTD $900,000 - - $9,000 --- __-_--_-..._.--__. _--- $9,000 $800000 �Pdarvear -_ ®3 Year Average $700,000, - -- $6,574 $6,589 Cwert vea, $7,000 $7,000 $500,000 $5,810 $500,000 $6,000 5417 $6,000 $400,000 $5,000 $6041 $6,095 _ $5,946 $5,000 $300,000 $4970 $5,305 $4,000 --- --- ---- - $4,000 $200,000 $100.000 $3,000 $3,000 $0 - $2,000 $2,000 ew°`�r7�coe` c�a6 �aA �o°¢ Joos� $1,000 $1,000 ew O boa OV )a F P�OQ�o 2006/07 2007108 2008/09 2009/10 2010111 Fiscal Year2007/08 Fiscal Year2008/09 Fiscal Year2009/10 Fiscal Year2010111 %Chanae %Chanae %Chanae %Chanae Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17.5%) $266.439 (4.2%) $317,068 19.0% January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $411,586 12.7% February $512,087 11.4% $358,467 (30.0%) $369,754 3.1% $435.213 17.7% March $590,311 (5.7%) $389.473 (34.0%) $487,182 25.1% $597,227 22.6% April $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% $498,193 13.5% May $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% $542,793 4.1% June $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% $599,228 2.3% July $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% $896,914 12.5% August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% $794,534 3.1% September $493,407 (7.4%) $446,966 (9.4%) $505,027 13.0% - Total: $6,588,507 0.2% $5,417,022 (17.8%) $5,810,369 7.3% $5,946,237 12.1% Budget $6,500,000 6.6a/e $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 2% Business Improvement Assessment District Reflecting August Occupancies Current Month - August 2011 *Year to Date - August 2011 Last Year This Year Change %Chance Last Year This Year Change %Chance $77,048 $158,i $81,710 106.1% $530,280 $ 1,188,021 $657,741 124.0% 'Excludes auditand Includes rate change from 1%to 2% Monthly BID aa�NwYear Comparison to Prior Years y t�3 Year Average *Annual (in thousands) YTD $190,000 - +current Year $180.000 $800 - ------- $1,300 $170,000 $657 $659 $ ,188 $160,000 $700 $1,200 $150.000 $140,000 $542 $581 $1,100 $130,000 $600 $1,000 $10,000 $110,000 $100,000 / � $500 $900 $80,000 -r� $400 $800 $70.000 �� $700 $60,000 111 $300 $ 0,000 --_- $400 $40,000 $604 $610 $500 $30,000 $200 3p- - $20,000 $497 $ 00 $10,0$0 $100 �`v, �¢Nr PQi� 'N¢� 'J¢¢ >\1 ¢Q`¢F' $0 $200 o �o� .6 )i Q¢ P 9 2006107 2007108 2008/09 2009110 2010111 Fiscal Year2007108 Fiscal Year2008109 Fiscal Year2009110 Fiscal Year2010/11 %Change %Chance Chan ePrlor %Change Actual Prior Yr Actual Prior Yr Actual Yr Actual Prior Yr October $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% November $41,991 11.6% $39,940 (4.9%) $29.110 (27.1%) $74,181 154.8% December $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $82,281 125.4% February $51,209 11.4% $35,847 (30.0%) $36,975 3.1% $87,032 135.4% March $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% $119,446 145.3% April $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% $99,638 127.0% May $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% $108,555 108.3% June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $119,567 104.2% July $79.756 (0.1%) $70.481 (11.6%) $79,652 13.0% $179,383 125.2% August $77.594 3.3% $66,995 (13.7%) $77,048 15.0% $168,758 106.1% September $49,322 (7.3%) $44,640 (9.5%) $50,494 13.1% - Total: $658,844 0.3% $541,604 (17.8%) $580,773 7.2% $1,188,021 124.0% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 Transient Occupancy Tax Receipts Reflecting August Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - August 2011 Current Month - August 2011 Last Year This Year Change %Chance Last Year This Year Chance %Chance $654,559 $669,878 $15,318 2.3% $116,099 $124,657 $8,557 7.4% Monthly TOT Receipts Under Over 151 _.. .. 150 Receipts a>•Over 151 Rooms ---Under 150 Rooms Receipts $800,000 $210,000 $700,000 --_ _ _- _-_ __.._ . _. ___.. _-_--- $180,000 $600,000 -. _. -- -_ - - - $150,000 $500,000 - - _ _ _ _ -- -- ----- - o - - - $120.000 $400,000 • • $90,000 $300,000 - - -- • -- --- -- - $200,000 ® -- • -- _ - $60,000 $100,000 $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2009/10 Fiscal Year 2010/11 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $345,276 n/a $66,005 2.3% $411,253 19.1% $71,003 7.6% November $239,824 n/a $51,512 (40.6%) $311,718 30.0% $59,507 15.5% December $215,616 n/a $50,823 (14.5%) $261.570 21.3% $55,497 9.2% January $318,927 n/a $46,268 (30.5%) $352,141 10.4% $59,445 28.5% February $309,002 We $60,751 2.7% $374,246 21.1% $60,966 0.4% March $415,847 n/a $71,335 (5.5%) $518.135 24.6% $79,092 10.9% April $368,591 We $70,296 (9.2%) $418,926 13.7% $79,267 12.8% May $446,298 26.5% $75,387 (2.3%) $456,912 2.4% $85,881 13.9% June $495,334 13.5% $90,506 10.6% $501,360 1.2% $97,869 8.1% July $670,409 13.7% $126,675 9.8% $751,709 12.1% $145,204 14.6% August $654,559 14.6% $116,099 17.6% $669,878 2.3% $124,657 7.4% September $427,326 13.7% $77,701 9.3% $0 $0 Total: $4,907,010 n/a $903,359 (3.2%) $5,027,848 12.2% $918,389 11.2% H.B. Conference &Visitors Bureau Statement of Financial Position As of September 30, 2011 A I B I C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 2,852.99 5 Business Checking-B.I.D. 10,995.82 6 Money Market- Bureau Generated 66,339.37 7 Money Market-City Grant 5,882.45 8 1 Money Market- B.I.D. 152,645.23 10 CD-City Grant 101,250.99 11 CD-BID 149,930.20 12 Petty Cash 508.37 13 Total Checking/Savings 490,405.42 15 Accounts Receivable 634,130.20 19 1 IlDeposits; 1 1,815.00 20 1 1 Prepaid Expenses 20,019.00 21 Total Current Assets 1,146,369.62 22 Fixed Assets 23 1 Furniture&Fixtures 34,806.34 24 1 1 jAccum. Depr. - Furniture&Fix. (6,760,91) 25 1 ITotal Furniture&Fixtures 28,045.43 26 1 JEquipment 45,895.95 27 jAccum. Depr. -Equipment (23,815.34) 28 Total Equipment 22,080.61 29 Leasehold Improvements 16,560.36 30 jAccum. Depr.-Leasehold Impr. (8,331.78) 31 1 17rotal Leasehold Improvements 8,228.58 32 1 Intangible Assets 53,300.00 33 1 jAccum.Amort. - Intangibles (13,324.96) 34 1 ITotal Intangible Assets 39,975.04 35 Total Fixed Assets 98,329.66 36 TOTAL ASSETS I $ 1,244,699.28 37 LIABILITIES&EQUITY 38 ILiabilitiesl 39 1 lCurrent Liabilities 40 1 1 jAccounts Payable $ 81,224.63 41 1 1 jAccts Payable-Personnel 69,238.82 42 1 1 1 Lease Payable - 43 1 Total Current Liabilities 150,463.45 44 Total Liabilities 150,463.45 45 Equity 46 General Unrestricted Net Assets 717,306.51 47 Net Income 376,929.32 48 Total Equity 1 1,094,235.83 49 TOTAL LIABILITIES&EQUITY $ 1,244,699.28 50 51 IBIDreceivableof$326,937.95 52 ITOTreceivableof$ 161,458.00 H.B. Conference &Visitors Bureau Statement of Activities by Line Item September 2011 A B C D E F G H I J 1 Annual 2 Month Actual Month Budget YTD Actual YTD Bud et Budget 3 4 REVENUE 5 6 Public Sources TOT 7 1 City Contract $ 51,900.00 $ 51,900.00 $ 663,678.50 $ 597,011.00 $ 597,011.00 8 Interest Income 8.40 27.78 647.07 333.36 333.36 9 Total Public Sources 51,908.40 51,927.78 664,325.57 597,344.36 597,344.36 10 11 Quasi-Private Sources BID 12 BID Assessment 97,978.00 97,978.00 1,270,459.00 1,095,000.00 $ 1,095,000.00 13 1 Interest Income 38.23 27.78 792.97 333.36 333.36 14 Total Quasi-Private Sources 98,016.23 98,005.78 1,271,251.97 1,095,333.36 1,095,333.36 15 16 Private Sources 17 Advertising:Website - 1 500.00 1 540.00 3,000.00 1 18,000.00 18 Promotional Participation - 2,500.00 7,568.75 18,000.00 3,000.00 19 IlLicensinq Income - - 1,131.21 - - 20 Travelocity Commissions 223.89 50.00 1,292.31 500.00 500.00 21 Interest Income 10.89 27.77 125.06 333.28 333.28 22 Total Private Sources 234.78 3,077.77 10,657.33 21,833.28 21,833.28 23 24 TOTAL REVENUE 150,159.41 153,011.33 1,946,234.87 1,714,511.00 1,714,511.00 25 26 EXPENSE 27 28 Personnel 29 Salary-Base 44,370.14 38,922.00 489,759.82 467,063.00 467,063.00 30 Sala -Vacation Accrual 1,541.40 583.00 4,528.67 7,000.00 7,000.00 31 IFICATax 2,956.45 2,725.00 32,766.74 32,694.00 32,694.00 32 FUTA Tax - 1 58.00 580.73 701.00 701.00 33 SUTA Tax - 369.00 4,559.65 4,437.00 4,437.00 34 Pension Expense 2,865.49 3,103.00 35,127.80 37,241.00 37,241.00 35 Health Insurance 5,404.53 9,043.00 65,350.56 108,518.00 108,518.00 36 Dental Insurance 946.00 - 9,597.00 - - 37 Worker's Comp Insurance 454.62 375.00 5,162.41 4,500.00 1 4,500.00 38 Staff Training&Development 25.00 1 1,250.00 8,983.79 15,000.00 15,000.00 39 Contract Labor 86.10 - 4,199.99 - - 40 Total Personnel $ 58,649.73 $ 56,428.00 $ 660,617.16 $ 677,154.00 $ 677,154.00 41 Page 1 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item September 2011 A B C D E F G H I J 1 Annual 2 Month Actual Month Budget YTD Actual YTD Budget Budget 42 Marketing/Promotion 43 Travel&Entertainment $ 7,009.26 $ 5,072.00 $ 65,074.28 $ 61,677.00 $ 61,677.00 44 Trade Show Participation 5,440.00 6,935.00 68,694.90 77,500.00 77,500.00 45 FAM Tours/Site Visits 4,090.01 4,766.00 61,615.30 68,000.00 68,000.00 46 Advertising/Marketing: - - - - - 47 Media 17,642.00 14,069.00 136,135.37 158,325.00 158,325.00 48 Online/Website 33,399.84 13,380.00 113,714.36 135,500.00 135,500.00 49 Printed Marketing Collateral 5,821.39 - 68,267.21 1 50,750.00 50,750.00 50 Public Relations 2,292.75 7,395.00 138,161.69 154,900.00 154,900.00 51 Research 7,682.00 4,438.00 27,743.00 53,250.00 53,250.00 52 Fulfillment 2,197.10 3,764.00 42,736.63 45,200.00 45,200.00 53 Other 1,000.00 485.00 3,135.34 5,000.00 5,000.00 54 iTotal Marketing/Promotion 86,574.35 60,304.00 725,278.08 810,102.00 810,102.00 55 56 Administrative Operations' 57 Accounting&Legal 1,678.34 3,000.00 33,283.67 36,000.00 36,000.00 58 Dues&Subscriptions - 880.00 9,393.95 10,000.00 10,000.00 59 Depreciation/Amortization 1,042.78 633.37 8,037.28 7,600.00 7,600.00 60 1 Insurance - 916.00 9,114.57 13,000.00 13,000.00 61 Data Processing/Computers 9,761.15 2,715.00 32,836.98 34,500.00 34,500.00 62 Rent 3,671.34 3,441.37 38,005.47 41,545.00 41,545.00 63 Telecommunications 1,282.48 1,987.00 16,037.21 23,860.00 23,860.00 64 Office Supplies 2,262.15 1,873.00 1 31,378.65 22,500.00 22,500.00 65 Miscellaneous 150.63 1,745.00 5,322.53 20,250.00 20,250.00 66 jTotal Admin. Operations 19,848.87 17,190.74 183,410.31 209,255.00 209,255.00 67 68 TOTAL EXPENSE 165,072.95 11 133,922.74 1,569,305.55 1,696,511.00 1,696,511.00 69 70 EXCESS REVENUE $ 14,913.54 $ 19,088.59 $ 376,929.32 $ 18,000.00 $ 18,000.00 71 72 73 74 75 **Statement does not reflect capital expenditures for the fiscal year. Annual budget of$18,000 with actual expenditures as follows: 76 77 Office updates(deposit) 1012612010 2,500.00 781 Office furniture deposit 1111512010 5,000.00 79 Phone system(deposit) 1113012010 3,590.00 80 Office furniture (balance) 1211312010 4,551.12 81 Phone system(balance) 1211612010 3,590.00 82 Office updates(balance) 1211612010 9,033.00 83 Desk chair I 1 1 112612011 536.03 841 Camera equipment 413012011 572.39 85 Apple laptop 413012011 2,125.43 86 Apple/pads 413012011 1,610.58 87 Front office furniture(deposit) 51512011 4,500.00 88 Front office furniture balance 71812011 4,410.34 89 President's office furniture(deposit) 813012011 6,000.00 Page 2 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item September 2011 A K 1 2 Comments 3 4 REVENUE 5 6 Public Sources TOT 7 City Contract 8 Interest Income 9 Total Public Sources 10 11 Quasi-Private Sources BID 12 BID Assessment 13 Interest Income 14 Total Quasi-Private Sources 15 16 Private Sources 17 Advertising:Website 18 Promotional Participation 19 Licensing Income 20 Travelocity Commissions 21 Interest Income 22 Total Private Sources 23 24 TOTAL REVENUE 25 26 EXPENSE 27 28 Personnel 29 Sala -Base DOS position started in March 30 Salary-Vacation Accrual 31 FICA Tax 32 FUTA Tax 33 SUTA Tax 34 Pension Expense 35 Health Insurance 36 Dental Insurance 37 Worker's Comp Insurance 38 Staff Training&Development V 39 Contract Labor 40 ITotal Personnel 41 Page 3 of 4 H.B. Conference &Visitors Bureau Statement of Activities by Line Item September 2011 A K 1 2 Comments 42 Marketing/Promotion 43 Travel&Entertainment 44 Trade Show Participation 45 FAM Tours/Site Visits 46 Advertising/Marketing: 47 Media 48 Online/Website Additional spending on TripAdvisor 49 Printed Marketing Collateral Sustainability Publication not budgeted 50 Public Relations 51 Research US Open of Surfing, Russo Steele,Visitor Survey 52 Fulfillment 53 Other 54 Total Marketing/Promotion 55 56 Administrative Operations 57 Accounting&Legal 58 Dues&Subscriptions 59 Depreciation/Amortization 60 Insurance 61 Data Processing/Computers 62 Rent 63 Telecommunications 64 Office Supplies Under budgeted 65 Miscellaneous 66 Total Admin. Operations 67 68 TOTAL EXPENSE 69 70 EXCESS REVENUE 71 72 73 74 75 **Statement does not reflect capi, 76 77 78 79 80 81 82 83 84 85 86 87 88 89 Page 4 of 4 2011-2012 HBMVB EXECUTIVE COMMITTEE and BOARD OF DIRECTORS As of September 22,2011 Term Board Title Type of Seat First Name Last Name TBie Compel E-mail Address Phone EXECUTIVE COMMITTEE 2013(1st) Chair Hotel Marco Perry General Manager Shorebreak Hotel mperryftbvhotels com 714-861-4470 2013(2nd) Vice Chair Hotel =CheM Phelps General Manager Hyatt Regency Huntington Beach Resort ti call phelps tr hyatt com 714-698-1234 Vice Chair Restaurant Brett Barnes General Manager Duke's HB brettdukespaol com 714-374-6066 x5 2013(2nd) Chief Financial Officer Hotel J.D. Shafer General Manager .The Waterfront Beach Resort,a Hilton hot,ldshaferPwaterfrontresort corn714-845-8401 Immediate Past Chair Hotel _ Kiran Patel General Manager 'Howard Johnson Express Inn&Suites _kiranrp@venzon net_ 714-375-0250 -PresidentlCEO .CEO _Steve Bone 1president&CEO Huntington Beach MVB steve@_qudcLLvrisa,com 714-969-3492 x204 BOARD OF DIRECTORS President of HE Chamber 'Chamber Jerry Wheeler President HE Chamber of Commerce wh 4r 714-500-6107 2014(1 at) ;Retail Steve Dodge 'President _'Huntington Capital Corporation sidliccOstocal.mi 714-847-2531 2014(2nd) Service-related Industries Suzanne Beukema Owner and Chef �Suzanne's Catering and Event PlanningI 714-960-9197 _ 2014(1 at) tEcotourism Gordon Smith IHB Wetlands Conservancy _ 7 m �714-536-0141 2014(2nd) !Citizen At-large Dean Torrence ,Jan and Dean Music surfinusaftliQlink.ned 714-968-7878 Hotel Michael Gagnet Executive Vice Pre.Makar Properties _ __--michatelaCcilmakarafgUMies.conn 949-225-3317 Citizen At-larqe Margie Bunten Director,Public Re Golden West College mbuntenQawc.cccd.il 714-895-8315 Retail ;Michael Ali Owner Zack's Pier Plaza _ k k h m 714-717-2797 2131 '?;E Service-related Industries'Robert .Vaughan .PresldentlCEO Best Transportation h n -r _ 714900-3180 2013(1st) ,Restaurant�om .Shields Operating Partner Spark Woodfire Grill m rkw fir _ '714-960-0996 *President is a Voting Member of the Executive Committee only —not a Member of the Board of Directors _ One voting director shall be the President of the Huntington Beach Chamber of Commerce(Wheeler) Five voting directors representing hotels(Shafer,Phelps, Patel,Perry,Gagnet) _ Two voting directors representing citizens-at-large with a vested interest in tourism(Torrence,Bunten) Six voting directors from retail,manufacturing,restaurant Or service-related industries (Beukema, Dodge,Eames,Ali,Shields, Vaughan) One voting director shall be an individual with a demonstrated interest in ecotourism.(Smith) Page 1 Board of Directors List 2011-12 Advocacy Committee Contact List As of 9/23/11 First Name Last Name Title Company Phone Email Keith Bohr City Council Member City of Huntington Beach (714) 315-2143 kbb123@aol.com Steve Bone President &CEO HBMVB 714-969-3492 steve@surfcityusa.com Margie Bunten Golden West College 714-895-8315 mbunten@gwc.cccd.edu Joe Carchio Mayor City of Huntington Beach 714-374-6773 Barbara Delgleize RE/MAX 714-846-1247 barbara@barbarasellsthebeach. Steve Dodge President Huntington Capital Corporation 714-847-2531 sjdhcc@socal.rr.com Laurie Frymire Community Relations Officer City of Huntington Beach 714-536-5577 Ifrymire@surfcity-hb.org Kevin Gilhooley Field Representative Office of Senator Tom Harman 714-957-4555 kevin.gilhooley@sen.ca.gov Donna Gray Nicole Llido Marketing Coordinator HBMVB 714-969-3492 nicole@surfcityusa.com Jerry Wheeler HB Chamber President HB Chamber of Commerce 714-536-8888 lwwheelerP hbcoc.com Marketing Committee Contact List As of 9/23/11 First Name Last Name Title Company Phone Steve Bone President &CEO HBMVB 714-969-3492 Kelly Castady Marketing and Communications Manager Hyatt Regency Huntington Beach Resort&Spa 714-845-4900 Don Chock Director of Sales Hilton Waterfront Beach Resort 714-845-8407 Kay Cochran Director of Sales and Marketing Hyatt Regency Huntington Beach Resort &Spa 714-845-4604 Carla Dispalatro Director of Sales Shorebreak Hotel 714-965-4422 Madison Fisher Communications Manager HBMVB 714-969-3492 Stefanie Kaplan Senior Sales Manager Hyatt Regency Huntington Beach Resort &Spa 714-845-4891 Tara Kirby Events Manager Fred's Mexican Cafe 714-374-8226 Phillip Legus Sales Manager Hotel Huntington Beach 714-891-0123 Jennifer McLaughlin Director of Marketing Hilton Waterfront Beach Resort 714-845-8492 Kiran Patel General Manager Howard Johnson Express Inn &Suites 714-375-0250 Marco Perry IGeneral Manager Shorebreak Hotel 714-861-4470 Tom Shields loperating Partner Spark Woodfire Grill 714-960-0996 Dean Torrence I Jan and Dean Music 714-968-7878 Lodging Committee As of 10-15-09 First Name Last Name Property Email Phone# Andy Lam 777 Motor Inn No email 714-846-5561 Victor Lee 777 Motor Inn 714-846-5561 Ms. Alex Chow Beach Inn Motel beachinnmotel ahoo.com 714-841-6606 Best Western Harbour Inn &Suites 562-592-7440 Ken Patel Best Western Huntington Beach Inn bestwesternhb(@hotmail.com 714-536-7500 Ted Chen Best Western Regency Inn bw regency inn@live.com 714-962-4244 Mike Azad Comfort Suites mike.cshb ahoo.com 714-841-1812 Ray Crow Comfort Suites ra c75 ahoo.com 714-841-1812 Sachin Amin Comfort Suites exam in11 ahoo.com 714-841-1812 Olivia Arrita Extended Stay America - Huntington Beach HBC extendedsta .com 714-799-4887 x605 Don Chock Hilton Waterfront Beach Resort J.D. Shafer Hilton Waterfront Beach Resort Jdshafer waterfrontresort.com 714-845-8000 Julius Song Hotel Huntington Beach j.s.@hotelhb.com 714-908-5176 Phillip Le us Hotel Huntington Beach I hotelhb.com 714-891-0123 Kevin Patel Howard Johnson Express Inn &Suites kiranr verizon.net 714-375-0250 Bob Wentworth Huntington Beach Marketing &Visitors Bureau bobC@surfcityiui5sa.com 714-969-3492 Song and Kitty Zahed Huntington Suites huntin tonsuites bizlasr.com 714-969-0450 Long Han Huntington Surf Inn info 2 huntin tonsurfinn.com 714-536-2444 Kay Cochran Hatt Regency Huntington Beach Resort and Spa ka .cochran h att.com 714-698-1234 Pravin Paul Patel Ocean View Motel oceanviewmotel verizon.net 714-536-8962 Mita and Sam Ahir Pacific View Inn and Suites acificviewinn ahoo.com 562-592-4959 Marco Perry Shorebreak Hotel Huntington Beach mperry@idvhotels.com 714-861-4470 Paul Frechette Shorebreak Hotel Huntington Beach pfrechette 'dv hotels.com 714-861-4470 Sam Patel Starlight Inn ladwo pate)@vahoo.com 714-848-8422 Carrie Nakaahiki Sun 'n Sands Motel sunnsands socal.rr.com 714-536-2543 Huntington Beach Marketing and Visitors Bureau 2011-12 Board Meetings Schedule Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Steve Bone,HBMVB President/CEO,at (714)969-3492• HBMVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. 2®11-12 Board Meetings Schedule Note:All meetings are at oP.M. unless otherwise noted; locations vary. °y4 g 3�3 P• ry=t Tuesday, October 18, 2O111 (Shorebreak) Tuesday, November 15, 2011 (TBA) Thursday, December 15, 2011 (Hilton): Annual Holiday Luncheon with the Chamber of Commerce, 11:3o a.m. to 1:30 P.M. Tuesday, January 17, 2012 (Shorebreak) Tuesday, February 21, 2012 (Hyatt) Tuesday, March 20, 2012,(Hilton)'.` a3= t_ Tuesday,April 17, 2O12 (Shorebreak) Tuesday, May 22, 2012 (Hyatt) 3 Tuesday, June 1q, 2,®]L2 (Hilton) F:. July and August No Meetings Tuesda ""': to nber 18 2O12 (Shorebreak): Annual Board Meeting and Election Y� p g Committees of the Huntington Beach Marketing and Visitors Bureau Names in Bold denote HBMVB Board Members 1. Executive Committee Goal: Enhance the Governance and Effectiveness of the Bureau Chair: Marco Perry Members: Brett Barnes, Steve Bone, Kiran Patel, Marco Perry, Cheryl Phelps, JD Shafer Staff. Bob Wentworth Meeting Time/Place: Usually meets the Wednesday prior to each Board of Directors meeting, 3:30 p.m. at the Hyatt Regency Huntington Beach Resort and Spa. For months without a Board of Directors meeting, meets the second Wednesday of that month. 2. Advocacy Committee Goal: To support the Bureau's mission and vision and to cultivate awareness, appreciation, and support by government officials for tourism. Chair: Steve Dodge Members: Jerry Wheeler, Joe Carchio, Keith Bohr, Steve Bone, Margie Bunten, Barbara Delgleize, Steve Dodge, Kevin Gilhooley, Donna Gray, LaurieFrymire Staff: Nicole Llido Meeting Time/Place: First Thursday of each month at 4:00 p.m., Mario's Restaurant at Five Points Plaza 3. L,od ig_ng Committee Goal: To provide a voice and marketing support for members of the Huntington Beach lodging industry. Chair: Kiran Patel Members: All Huntington Beach lodging facilities. Staff: Bob Wentworth Meeting Time/Place: Third Thursday of every other month at 12:30 p.m., IHOP on Beach Blvd. 4. Marketing Committee Goal: Provide Bureau Staff with Ideas,Feedback, Competitive Intelligence and Support for Bureau Marketing/Branding Initiatives in order to Further Bureau's Mission of"Heads in Beds." Chair: Kay Cochran Members: Don Chock, Jennifer McLaughlin, Kelly Castady, Tara Kirby, Marco Perry, Togas Shields, Dean Torrence, Carla Dispalatro, Kevin Patel, Stefanie Kaplan, Phillip Legus Staff: Madison Fisher/Bob Wentworth Meeting Time/Place: Usually meets the second Tuesday of every other month at 2:00 p.m. Locations vary. ,p Board of Directors Governance Policy Manual Welcome to the Board of Directors of the Huntington Beach Marketing and Visitors Bureau! We are honored and grateful that you have accepted the responsibility of becoming one of our board members. This manual will give you a brief history and overview of our organization, along with a description of your responsibilities as a Board of Director. If you have any questions, don't hesitate to contact the Bureau president or any of our staff members. Huntington Beach Marketing and Visitors Bureau History In 1989, the Huntington Beach Conference and Visitors Bureau became incorporated as a private, not-for-profit mutual benefit corporation in the state of California. Its original mission statement was "to create, develop, promote and maintain a strong Visitor and Conference industry that will benefit Huntington Beach economically, environmentally and socially." To better describe its evolved services, the Bureau officially changed its name to the Huntington Beach Marketing and Visitors Bureau in 2009. Funding for the Bureau began in 1989 with a $150,000 annual grant from the City of Huntington Beach. The grant funding's purpose was "to provide a promotional program for the City designed to attract visitors and conferences to Huntington Beach through advertising, promotion, familiarization, trade shows, market places and other activities." For the next several years, the Bureau continued to receive a fixed amount annual grant from the City of Huntington Beach to maintain its services. Huntington Beach Hotel/Motel Business Improvement District (BID) Funding In 2002, the Huntington Beach City Council approved the creation of a Hotel/Motel Business Improvement District (BID), to include all hotel/motel properties in the City of Huntington Beach. The creation of the Hotel/Motel BID also included an assessment of 1% on hotel and motel overnight room stays to be used by the Bureau to increase overnight business and leisure stays in Huntington Beach properties. In 2010, the Huntington Beach City Council approved a Hotel/Motel BID assessment increase of 1%, making the current assessment 2% on hotel and motel overnight room stays. Transient Occupancy Tax (TOT) Funding In 2006, the Huntington Beach City Council approved a five year grant agreement with the Bureau to provide funding of 10% of the city's Transient Occupancy Tax (TOT) collections. In 2010, this agreement was renewed for five years, with an option (without conditions) to extend the agreement for an additional five years. TOT funds from the City of Huntington Beach are to be used solely"for the promotion of the City of Huntington Beach, to attract leisure and group business, to provide information to persons interested in doing business in the community, to represent [the] City on related regional activities such as the Film Commission, to operate a marketing and visitors bureau to benefit [the] City, and to perform all services as set forth in the Scope of Services attached... as Exhibit "A"." (See TOT Contract in the Board Orientation binder to view Exhibit A attachment.) 1 Funding History Currently, the Huntington Beach Marketing and Visitors Bureau receives the majority of its funding from Transient Occupancy Tax (TOT) and Hotel/Motel Business Improvement District (BID) assessments. The history of the Bureau's funding is as follows: Fiscal Year Fixed Grant TOT BID 1989/90 $150,000 1990/91 $150,000 1991/92 $172,500 1992/93 $172,500 1993/94 $172,500 1994/95 $172,500 1995196 $190,000 1996/97 $190,000 1997/98 $190,000 1998/99 $190,000 1999/00 $200,000 2000/01 $270,000 2001/02 $200,000 2002/03 $250,000 2003104 $250,000 2004105 $250,000 $480,000 2005/06 $400,000 $555,000 2006/07 $657,000 $657,000 2007/08 $659,000 $659,000 2008/09 $542,000 $542,000 2009/10 $581,000 $581,000 2010111 $680,000 (est.) $1,160,000 est. Organizational Overview Tourism is a major source of income in Huntington Beach. The HBMVB is the only local organization that is charged with the responsibility of promoting tourism and encouraging its continued growth in our city. In addition, the Bureau provides guidance and coordination for the many local businesses and organizations that relate to this industry. HBMVB Mission The mission of the Huntington Beach Marketing & Visitors Bureau is to market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents. HBMVB Vision The Huntington Beach Marketing &Visitors Bureau is an effective city destination leader representing the combined visitor industry and community partnership in the brand development, marketing and sales of the Surf City USA experience. The goals of the HBMVB are vested in the Board of Directors. The goals of the Board are implemented as programs by HBMVB staff and managed by the President/CEO. 2 d The HBMVB Board, its committees and staff work together to develop and implement the vision, mission and goals of the Huntington Beach Marketing and Visitors Bureau. Business Philosophy The HBMVB aspires to an organization vision aligned to the destination's vision and dependent on astute Board leadership and professional management. We accomplish a focused mission through adherence to values and guiding principles and four long-term goals. Values and Guiding Principles • Professional and quality oriented • Visitor, partner and community-driven • Visionary and strategic • Creative and innovative • Transparent and accountable • Sustainable and efficient Long Term Goals 1. Destination Marketing, Sales and Services To increase the awareness and conversion of persuadable visitors through targeted market strategies focusing on innovative promotional, sales and services programs. 2. Destination Development To proactively support new and expanded visitor attractions, events, facilities and related amenities and infrastructure. 3. Destination Advocacy and Community Relations To advocate the importance and value of tourism and the role of the Huntington Beach MVB. 4. Destination Funding and Administration To perform as a fiscally responsible organization with talented professionals, engaged investor-partners and resulting optimal returns. The Bureau Office The Huntington Beach Marketing and Visitors Bureau office is located in downtown Huntington Beach. Huntington Beach Marketing and Visitors Bureau 301 Main Street, Ste. 208 Huntington Beach, CA 92648 info(a�surfcityusa.com www.surfcityusa.com (714) 969-3492 (800) SAY-OCEAN Fax: (714) 969-5592 The Bureau's hours of operation are Monday through Friday from 9:00 a.m. to 5:00 p.m. The Bureau also operates the Visitor Information Kiosk located in Pier Plaza by the Huntington Beach Pier. The Kiosk is open 7 days a week, 365 days a year. Hours vary by season and are extended during peak seasons and certain holidays and events. 3 A wide variety of services and programs are operated by the Bureau office and its staff: Leisure Services The Bureau office provides a variety of information and printed materials for walk-in visitors and also mails fulfillment materials in response to phone, email and mail requests. Hospitality Resource Center The Bureau acts as a resource center for information about the local hospitality industry. The Bureau maintains a database of all tourism and hospitality businesses. Group Services In addition to attracting groups to Huntington Beach, the Bureau also provides services to them before and during their stay. These services include, but are not limited to, connecting the group with local vendors and providing print collateral and photography for marketing needs. News Bureau The Bureau office serves an important public relations function by providing the media with news and information about destination events, attractions and the hospitality industry in general. Media Advertising The Bureau maintains a resourceful media-advertising program designed to attract people to the city and maximize the overall economic impact to the area. Visitor Research The Bureau strives to maintain research designed to identify potential markets for increasing the customer base. Research is also used to convert visitor requests to actual travel, to identify the economic impact tourism has to Huntington Beach, and to maintain a Visitor Profile for use in marketing efforts. Bureau Business The HBMVB office handles scheduling and arrangements for meetings of the Board of Directors, Executive Committee and any standing committees. The Bureau's financial records, official minutes and other important documents are kept at the Bureau office or storage facility. Brochures & Fulfillment Materials All brochures and promotional materials developed by the HBMVB will be distributed at the discretion of the Bureau, whose goal is to see that the materials are best used to promote the primary interests of the destination. Standards of Performance The tourism and hospitality community should expect very high standards of performance from the HBMVB. Our internal office procedures should be the most efficient, our employees the 4 most trained, accurate, courteous, pleasant, and cooperative of any found in the area. We must maintain a high standard of efficiency and productivity. In summary, we hope to have a staff second to none. Personnel Statement The Bureau Staff All staff members work for the private non-profit corporation known as the Huntington Beach Marketing and Visitors Bureau. Employees maintain an at-will working relationship with the Bureau. The Bureau staff is managed by the President/CEO. It is the role of the Bureau staff to implement the goals established by the Board of Directors. The staff has the responsibility of seeing that the work of the Bureau is executed in an appropriate and timely manner. See the Board Orientation binder for an organization chart depicting all staff positions. Staff Relationship with the Board of Directors All Bureau staff members report to the President/CEO. The President/CEO is responsible for hiring the staff, evaluating performance, and making salary recommendations and terminations. The President/CEO reports staff activities to the Executive Committee and the Board of Directors. The Executive Committee supervises the work of the President/CEO. Board Structure The HBMVB Board of Directors (BOD) is comprised of sixteen (16) directors. The HBMVB BOD elects 14 directors. One director is the current President of the Huntington Beach Chamber of Commerce. One director is the current Chair of(or a designated appointee of) the Huntington Beach Chamber of Commerce. Five directors must be hoteliers; two directors must represent citizens at large with a vested interest in tourism; six directors are to be from retail, manufacturing, restaurant or service related industries; and one director is to have a demonstrated interest in ecotourism. Each director is elected to a 3 year term. A director whose term expires may be reelected to serve a second term, for a total of 6 years, after which they must wait one year before seeking reelection to the BOD. All terms of office begin on October 1. Committees The Board of Directors has a committee structure that assists the staff in marketing, policy setting and financial matters. A brief explanation of each committee is below. Executive Committee The Executive Committee makes recommendations to the Board of Directors for the activities, programs, and budget of the Bureau. It shall have the authority delegated to it from time to time by the board for the management of the activity and programs of the Bureau, and any other powers delegated to it by the board. This committee meets monthly and is comprised of the Board Chair, Vice Co-Chairs, CFO, Immediate Past Chair and President/CEO. This committee also reviews the performance of the President/CEO during annual evaluations and gives input on staff related issues. 5 The roles of the officers are as follows: Board Chair • Provides overall leadership and direction to the Board of Directors and to the Bureau as a whole. • Identifies major objectives to be achieved in both the short and long term. • Appoints chairpersons of committees in consultation with other board members. • Helps guide and mediate board actions with respect to organizational priorities and governance concerns. • Is a partner with the President/CEO in achieving the organization's mission. • Discusses issues confronting the organization with the President/CEO. • Reviews with the President/CEO any issues of concern to the Board. • Proposes the establishment of board task forces to review and assess issues of major significance to the Bureau. • Provides ongoing liaison between the Board of Directors and the President/CEO of the Bureau. • Has check signing ability on all HBMVB accounts. • Presides at all Board of Director and Executive Committee meetings. Vice Chair • Performs the duties and exercises the powers of the Board Chair during their absence or disability of the Board Chair. • Participates closely with the Board Chair to develop and implement officer transition. • Has check signing ability on all HBMVB accounts. • Serves as an active participant in all Executive Committee meetings. Chief Financial Officer • Approves and signs all financial statements and reports prior to the Board meetings. • Verbally gives the Financial Report at each Board of Directors meeting. • Has check signing ability on all HBMVB accounts. • Oversees the review and selection of any outside firm(s) to provide financial services including but not limited to the annual independent audit of the HBMVB financial records. • Serves as an active participant in all Executive Committee meetings. Immediate Past Chair • Attends all meetings of the Board and of the Executive Committee. • Serves as an active participant in all Executive Committee meetings. • Has check signing ability on all HBMVB accounts. Nominating Committee The Nominating Committee is comprised of three board members appointed by the President/CEO, subject to the approval of the Board of Directors. The President also designates the chair of this committee. The Nominating Committee nominates candidates for election as directors, notifying the President/CEO of nominations at least 30 days in advance of the HBMVB's annual meeting. Committee and/or Task Force Chair The roles of all committee and/or task force chairs are as follows: 6 • Is a member of or is appointed by the Board. • Sets the tone for committee work. • Ensures that members have the information needed to do their work. • Oversees, with the HBMVB staff, the logistics of the committee's operations. • Reports to the Board Chair and President/CEO. • Reports to the full Board the Committee and/or Task Force recommendations for action. • Works closely with the President/CEO and other staff as agreed by the President/CEO. • Assigns work to committee members, sets the agenda and runs the meetings, and ensures distribution of appropriate meeting materials. Current ad hoc committees of the board are Advocacy, Lodging and Marketing. The Sustainable Tourism Committee was recently merged with the Chamber of Commerce's Business Sustainable Action Committee. (See the Board Committee insert in the Board Orientation binder for a description of each committee, a list of committee members, and the committee's regular meeting times.) Board Member Roles and Responsibilities The greatest asset to any non-profit organization is the strength of its board. The Board of Directors of the Huntington Beach Marketing and Visitors Bureau are selected based on their commitment to see that Huntington Beach thrives in an economic climate. Their understanding of the travel industry and its impact on the city as an economic generator is crucial to the advancement of the entities that make up Huntington Beach's visitor experience. As a director on the HBMVB board, the following commitments are asked: • To regularly attend board meetings and any other important related meetings or events. • To become knowledgeable about the Bureau. • To define and review annually the overall mission, strategic goals and program objectives of the Bureau. • To monitor and assess the degree to which the Bureau is effectively fulfilling its mission and meeting its goals and objectives. • To keep the Board Chair and President/CEO informed about any concerns the community has expressed. • To stay informed about organizational matters, prepare well for meetings, and review and comment on minutes and reports. • To oversee development of the Bureau's annual budget and to review financial performance on a regular basis. • To hire and monitor the performance of the President/CEO of the Bureau. • To review the operations of the Bureau with the President/CEO. • To liaise and communicate with the public on Bureau and tourism related matters. 7 • To lobby on behalf of the Bureau. • To make a serious commitment to participate actively in committee work as assigned. • To serve willingly on the Executive Committee when asked. • To get to know other board members and build a collegial working relationship that contributes to consensus. • To annually file CA Form 700 prior to the deadline. Attendance Policy Attendance at board meetings is vital to the objective of the organization. In order to ensure active participation, the Board of Directors has implemented the following guidelines from the most recent approved bylaws. The office of a director who has been absent from three consecutive regular meetings of the board during that director's current term of office, unless that director was confined by illness or the absence was approved by the board, may be declared vacant by resolution of the board. Responsibilities of Every Board Member In addition to the responsibilities outlined previously, here are seven responsibilities that outline positive traits of a board member. 1. Attend Board Meetings and Know How To Actively Participate Individual board members should attend board meetings and actively participate, including serve on committees, task forces and as officers. Meeting attendance and participation is the most basic board responsibility. Official board business can only take place at meetings. To be an active member, you must attend. If you truly want to help the people served by your organization, you must be familiar with the meeting process, be able to make good motions, and know parliamentary procedure. 2. Set Policy and Establish Goals for Your President/CEO to Achieve Board members, acting as a group, set policies and goals for the President/CEO to implement and achieve. Board members do not carry out policy. That's why you hired a President/CEO. Let your President/CEO implement your decisions. It's also important to understand that board members do not take action as individuals —they must act as a team. Board members who take board actions without the approval of the full board seriously damage their organization. 8 3. Provide Guidance to Your PresidenbCEO Board members must play an active role in supporting the organization and the President/CEO. One of the primary responsibilities of a board is to support the President/CEO— not to give him or her daily orders. Your role is to provide the direction in which you want your President/CEO to take your organization. And you must also provide the President/CEO with the necessary resources to get the Bureau there. Give your President/CEO direction and resources and then let him or her freely manage day-to- day business. Expect feedback from your President/CEO on performance of the organization and your progress toward goals. Regularly give feedback to your President/CEO on how well he/she is doing. Board members, acting as a full board, must select and evaluate the President/CEO, who in turn becomes the Board's manager. Board members must nurture their President/CEO by providing adequate compensation and reasonable direction. Give him/her a written job description and be explicit about what you expect. Let your President/CEO know what your board wants, then stand back and let him/her do it! 4. Maintain a Proper Relationship with Staff One of the Board's most perplexing problems is its relationship to staff. As a rule, Board members do not manage staff. The President/CEO does. The only staff person hired, managed and evaluated by the Board is the President/CEO. Next time you're tempted to intervene in a staff matter, remember that you hired a President/CEO to solve problems for you. Don't look over the President/CEO's shoulder— let him/her solve it for you. 5. Ensure Adequate Financing of the Organization And See That Money is Responsibly Spent Board members must ensure that their organization has adequate finances and money is responsibly spent. No board can set policy and make plans for the future without assessing the need for financing. If necessary, you may be called on to personally contribute your influence and resources to assure that your organization has enough money to carry out your policy directives. As a `trustee' of your organization's money, you are responsible for seeing it's well spent. This, however, does not mean you must approve every expenditure. It does mean that you should know the money is spent effectively to deliver the kind of programs and services you have authorized. This can be done by financial and performance audit—not by personally examining how every penny was spent. 6. Actively Support Your Organization and PresidenbCEO Individual board members should be `number one'supporters of their organizations —giving their time, influence and resources to help accomplish important goals. 9 Individual board members should also support the President/CEO with their consulting skills— when asked. Your personal skills are valuable to your President/CEO and organization. For example, you may be a computer whiz and your organization may desperately need a better computer system. But remember, when you consult, you're working as an individual volunteer— not as a board member. Like anyone who volunteers to do work for your organization, you are under the direct control of the President/CEO. And, a board member shouldn't just jump in and assess the need for a new computer system without the President/CEO's approval. It's a little tricky to remember that your role changes from board member to volunteer when you do non-board work. But the rewards are well worth it. 7. li/llake a Written Plan That Outlines the Long-Term Goals of Your Organization Board members, acting as a team, should make a written plan that outlines the long-term future (more than one year) of the organization. On the other hand, your President/CEO formulates and carries out the short-term plan (less than one year). Unfortunately, two problems frequently pop up. The first is that some board members want to plan day-to-day activities —which are strictly the responsibility of the President/CEO. And second, some boards fail to establish a long-term plan. This means the President/CEO has no context in which to make his/her short-term plan. How can you expect your President/CEO to take your organization places when you don't provide a written long-term plan? Without the long-term plan, your President/CEO will have to guess at what you want... and that can damage board/President/CEO relations. 10 Hoard Member Code of Ethics & Acceptance Form Purpose: To serve as a voting member of the Huntington Beach Marketing and Visitors Bureau Board of Directors and to provide leadership for my community and its tourism industry. To develop policies and programs, and monitor its finances and staff's performance to accomplish the mission. Responsibilities As a member of the board team, I will: • Attend and participate in board meetings and actions. • Listen carefully to my board colleagues and respect the opinion of fellow board members. • Respect and support majority decisions of the board. • Recognize that all authority is vested in the full board only when it meets in legal session. • Keep well informed about developments relevant to issues that may come before the board. • Provide advice and expertise from my knowledge and experiences. • Bring to the attention of the board any issues I believe will have an adverse effect on the nonprofit or those we serve. • Attempt to interpret the needs of those we serve to the HBMVB, and interpret the actions of the HBMVB to those we serve. • Refer complaints to the proper level on the chain of command. • Recognize that my job is to ensure that the HBMVB is well managed, not to manage the HBMVB. • Represent all that the HBMVB serves, not just a particular geographic area or interest group. • Consider myself a "trustee" of the HBMVB and do my best to ensure that it is well maintained, financially secure, growing and always operating in the community's best interests. • Always work to learn how to do my job better. • Declare conflicts of interest between my personal life or business interests and my position on the board, and abstain from voting or discussion when appropriate. • File CA Form 700 annually before the deadline. Expectations As a member of the board, I will: • Use my leadership and influence to assist the Bureau in its mission. • Give of my time and talents to assist the Bureau in reaching its goals. • Participate fully in board meetings, decisions and adopted actions. • Ensure the Bureau is working in the best interest of the community. As a member of the board, / will not: • Criticize fellow board members or their opinions, in or out of the boardroom. • Use the nonprofit for my personal advantage or that of my friends or relatives. Discuss the confidential proceedings of the board outside of the boardroom. • Promise before a meeting how I will vote on any issue. O Interfere with the duties of the President/CEO or undermine their authority with staff. I accept these responsibilities and ethics and will do my best during my term on the board. Board Member's Signature Print Name Date 11 O� e ec, The Intelligent Way to Plan September 2011 • $5.00 50 CVBs l # rr ,fir View from the top n � H±y.`.. _ r- 77 Tr Texas/Georgia/Oregon/Oahu &Kaua'i/New York City/Greater Orlando Daytona Beach/Orange Count Coast/Kansa ORANGE COUNTY COAST am 1 7 - � _7 ;5 .F --1W r MUM CAPITAL OF COOL The water beckons along the coast of Orange County By Sandi Cain Once an afterthought to Los Angeles,Orange County has come into its own Great Park Balloon,I in the 21st century as the capital of cool, at least as related to surfing and the beach. It's home to surf-fashion giants such as Quiksilver and Boxy,and it's the place where surfing legends like Hobie Alter and Corky Carroll made .r their names.The real OC has 42 miles of coastline with sparkling beaches, top-rated coastal resorts and a user-friendly airport that makes travel easy for OC-bound groups. The predominant beach towns of Huntington Beach,Newport Beach,La- z _ guna Beach and Dana Point provide a variety of meeting options from the 5 quirky to the sublime. Irvine and Costa Mesa complement the beach resorts v with an appealing mix of meetings hotels, shopping and arts venues just a gx scone's throw from the coast. i Naturally,the water beckons.Top-notch cruise and boating companies of- x fer everything from dinner cruises and whale-watching adventures to do-it- _ yourself watercraft,along with ample opportunities for surfing,skim board- Iss smanmeeOngs com l SEPTEMBER 2011 d , ing and body surfing. ' ► 1 1 Arts also are a mainstay,with venues that range from the majestic Segerstrom Center for the Arts in Costa Mesa and the Bren Events Center at the University of California Irvine to the Festival of Arts and Pageant of the Masters, Sawdust Festival �— and Art-A-Fair in Laguna Beach,along with several notable art museums. Combined, OC's coastal cities boast more than half a million sq.ft.of indoor meeting space.Add in extensive outdoor venum and the options for _ functions from bare-bones training sessions to el- egant incentive events are nearly endless. Planners appear to be taking note, with groups _ headed back to the beach in the coming year,even as the recession lingers. "Prime dates in 2012 are already gone," says Will Wiest,director of sales at 'Ihe Ritz-Carlton,Laguna Niguel in Dana Point. At St. Regis Monarch Beach Resort&Spa,also pert room at Shorobreak Hotel,Huntington Beach in Dana Point, Director of Sales and Marketing Tracey Iatkovic says bookings for this fall and for national surfing). 'The Pier Pavilion is a versatile Tasting,both of which groups can partake in. 2012 are about 40%ahead of 2010."Everyone has venue for concerts and surfer watching.A vibrant, One block from the pier is the Shombreak Ho- learned to structure meetings in a way that makes revitalized downtown just across Coast Highway tel, a boutique surf themed property by Joie de sense internally,and they can now go back to luxu- offers more entertainment,dining and shopping. Vivre with 196 rooms and 8,000 sq. ft. of space, ry properties,"she says. including an outdoor veranda and 3,000-square- MAJOR MEETINGS VENUES foot ballroom. Major meetings venues line the inland side of Coast HUNTINGTON BEACH Highway and offer ample ocean views (some from UNIQUE OPTIONS Best known as Surf City USA,Huntington Beach pre-function meeting areas) and outdoor function Surfing lessons, sand-castle-building contests, disc is blessed with eight miles of easily accessible, space where ocean breezes prevail. The largest of golf tournaments (a cross between Frisbee and wide-open beaches.From Bolsa Chico—a regional these is the Hyatt Regency Huntington Beach golf) and Segway tours are fun and affordable favorite on holiday weekends—to the Newport Resort & Spa, which has 517 guest rooms and team-building activities.The International Surfing Beach city limits, Huntington Beach is the quint- 110,000 sq. ft. of meeting space primarily located Museum and Surfing Walk of Fame are also worth essential Southern California beach town. Biking in a dedicated convention wing.The hotel is linked a visit. paths,skating paths,volleyball and sunbathing are by a pedestrian bridge over Coast Highway to the Huntington Central Park includes a bandstand part of the lifestyle. Surfing is nearly a religion, beach,and the Hyatt works with surf-apparel com- and picnic areas that can be reserved for groups, with free-spirited surfer dudes sharing the waves pany Toes on the Nose to arrange beach events. along with an Equestrian Center that can host with CEOs who enjoy a morning ride before head- The Waterfront Beach Resort,a Hilton Hotel events or provide horses for rides.The Red Bucket ing to the office. has 290 rooms and 14,500 sq.ft.ofspace.The hotel Equine Rescue,which saves,rehabilitates and finds Huntington Beach has two surfing museums also operates Waterfront Adventures,a beach con- homes for abused and neglected horses, offers vol- and hosts annual surfing competitions such as the cessionaire that provides surfboard and bike rentals unteer opportunities for groups seeking community U.S. Open of Surfing and the National Scholastic and events on the beach.For a culinary experience programs."A lot of groups are trying to give back to Surfing Association's national championships.The to complement the outdoor adventure, Shades the community with things like beach clean-ups," pier is anchored by Duke's Restaurant (named for Restaurant & Bar features a Sunday champagne says Chris Anderson,director of sales for the Hun- Hawai`ian Duke Kahanamoku,the father of inter- brunch and Thursday night around-the-world wine tington Beach Marketing and Visitors Bureau. GETTING THERE NEWPORT BEACH • John Wayne Airport(SNA)is located on county land surrounded by the Irvine,Costa Mesa and New- Whether you choose an executive retreat at Balboa Inn:The Resort on the Sand at Newpon Beach, a port Beach business districts.Long Beach Airport(LGB)is approximately 20 miles north of central major meetings hotel at Fashion Island, or an el- OC;Los Angeles International Airport[LAX)is approximately 3S miles north. egant retreat at the 500-acre Resort at Pelican Hill, • Coastal OC is most easily reached by freeway via the San Diego(1-405)and Costa Mesa(SR 55) Newport Beach provides a unique experience for freeways.Other freeways that crisscross the county include the Santa Ana(1.5);Garden Grove(SR meeting attendees. "The harbor is the distinctive 22);Orange(SR S7)and Riverside(SR 91)freeways and the San Joaquin Hills Transportation Cor- factor that sets us apart from other coastal desti- nations,"says Lori Hoy,national sales manager for ridor(Route 23),a toll road that serves south Orange County. Visit Newport Beach Inc.The harbor was dredged from an estuary in the early 1900s.Today, it's the 157 SMART MEETINGS rtmeetings The Intelligent Way to Plan_ j October2011 • ssoa rouL Coo Serve •�► •► , Chefs whe6"rd�' s P etings ( Really ` �} *�• Go Green ' oil �r(��.�n M11mlJ5lS� l'J �V�r[C/'jAZ Alberta/Mississippi/Central California Coast/Massachusetts/Phoenix Scottsdale/Greater Salt Lake/Pennsylvania , do Y SNAPSHOT Left to fight:HyattRegency Huntington Beach Resort&Spa;Huntington Bead)Pier,s rte at the Shorebreak Hotel;egret at Bolsa Chica Wetlands HUNTINGTON BEACH, CALIF. Surfingthe environmental wave By Jessie Fetterling In Huntington Beach, surfing is king. It was the worked together for decades to protect the Balsa event or keep it more low-key, Huntington Beach city to hold the first professional surfing event in Chi" Wetlands from development, and in the has something for everyone—especially those 1959; each year, it hosts the U.S. Open of Surf- process, the wetlands were revitalized in the larg- searching for a more natural SoCal experience. ing;and the USA surf team calls HB(as the locals est restoration project of its kind in the stare. In say) home. But those 8.5 miles of beach that so August,the Huntington Beach City Council voted many surfers and beachgoers come to visit dons four to three to develop a new policy banning plas- MAJOR MEETING VENUES stay clean without help. tic bags so stores would switch to reusable ones. The city's beautiful environs and location on the The community has worked to preserve the The city has also been recognized with a Tree City beach are exactly why Cynthia Threat[ DeOliver, beauty of the area, especially after the petroleum USA designation for eight years in a row because director of events management for the California industry set up oil wells and the city saw a popu- the Tree Society, a volunteer group, raises thou- Bankers Association,decided to host[he organiza- lation increase of more than 1,000% during the sands of dollars to plant trees each year. dolls annual conference in Huntington Beach this mid-20th century.What is now Bolsa Chica State Today, the board continues to monitor the envi- past May. Her advice for planners coming to the Beach was even nicknamed "Tin Can Beach" be- mnmenml impacts on Huntington Beach and its area: "Do whatever you can to take advantage of cause of all the trash littering the sand. Instead of tourism industry.Knowing that tourism,while busi- being right next to the ocean." letting the unnatural run its course, though, the ness-friendly,can take a toll on the city's resources, She did just that throughout the three-day event city created one of the first municipal environmen- the Huntington Beach Markedng and Visitors at the 517-room Hyatt Regency Huntington cal boards in California in the 1970s.At the same Boreal (surfcityusa.com) created the Sustainable Beach Resort & Spa. A lunch in the property's time,the city began a solid waste recycling program Tourism Committee. It brings together the hotel Lighthouse courtyard and a couple of outdoor re- that more than 30 years later helped it achieve the and restaurant industry,business and environmen- ceptions impressed her attendees so much that"you states highest waste diversion rate in 2006. tal communities and representatives of the city to would have thought 1 had hung the moon,every- Throughout the years, the board has encour- work toward a common goal of sustainability that one was so happy with me," she says. The hotel's aged bike trails,park expansions and the city's first both meets the needs of in citizens and preserves more than 100,000 sq.ft. of indoor and outdoor green ordinances.And the community"a whole the appeal for visitors. "We really have innovative space features a variety of meeting options,includ- has followed in its wake.For example,local groups thinkers here with the director of sales at all three ing three ballrooms with ocean views. hotels,"says Christopher Anderson,director of sales Spread out across the Spanish-accented property for the marketing and visitors bureau."Our people are several amenities,including on-site restaurants will push you to do something different and really and shops,as well as Pacific Waters Spa.Attendees Huntington Beach is convenient to three air. make an impact,so when people leave they'll want can also soak up the HB experience with Toes on i ports:John Wayne Airport(SNA),12 miles away; to come back" the Nose,a surf apparel company that provides surf 5 Long Beach Airport (1-138),just 18 miles away; It's this mixture of innovation with green inida- lessons,products and adventure services.The Surf and Los Angeles International Airport(LAX),ap. tives that makes Huntington Beach so much more 'n Spa Adventure package includes a two-hour surf a proximately 35 miles away than that surfer-dude setting for which it's known. lesson,followed by a 50-minute Swedish massage. While groups can decide to dress up their next Also situated right on the beach is The Water- Isz sm a,rmee,�"a� yam lanasta zci 1 front Beach Resort, a Hilton Hotel. The 290- � - room property includes 21,500 sq. k, of meeting - a` space,which can also be used in combination with Huntington Beach has long been known for its appreciation of four-legged friends:Dog the Hyatt Regency by larger groups through a part- parks,dog bakeries and dogspecialty shops are all commonplace.Theareaboastsamore- nershipcalled the Surf City Conference Collection, than-one-mile dog beach where dogs can go swimming,running,playing and,sometimes, - Together,both properties offer 807 rooms,73,000 ' sq. ft. of indoor meeting space, and more than surfing.Even the convention hotels invite planners and meeting attendees to bring their 67,000 sq.ft.of outdoor space. lovable pooches.The local eatery Fred's Mexican Caf€also offers a Doggie Date Night every Monday, The Waterfront Beach Resort also features Wa- when peoplecan bringin theirdogfora freedoggie dinnerwith purchase ofan entree. terfront Adventure,which groups can take advan- tage of.. Bicycles,boogie boards and cabanas are all available for rental.Looking for team building?The and give everyone more hands-on experience is GROUP DINING V Waterfront Adventure team can plan a surrey scav- through Dig It!Sand Castla.The company will Huntington Beach,while known for typical SoCal enger hunt,provide a kayak tour or set up a beach meet groups at the beach and spend time helping cuisines such as Mexican or Californian,also fitting- bonfire for groups of all sins. them build large-scale sand castles. Buckets and ly offers a variety of surf-and-turf options.Named The newest hot spot in HB,the Shosebreak Ho- shovels aside, these structures require a bit more after Hawaii's Duke Paoa Kahanamoku,known as tel,opened in May 2009 with 157 rooms and 39 architectural planning than the typical fill-and- the Father of International Surfing, Duke's Han- suites.The surfer-dude decor—surfing photos line dump approach. tington Bach serves up island-inspired fare with the lobby and guest-room walls—complements the Of course,simply hosting an event or reception a backdrop of the Pacific Ocean. The restaurant's contemporary,laid-back setting.With 8,000 sq.ft. on the beach is a large part of the HB experience Board Room can accommodate up to 28 people,or of meeting space, groups can meet in the hotel's too. Approximately 3.5 miles of uninterrupted up to 80 can dine in the Huntington Beach Room. 3,000-square-foot ballroom or in a private dining sand can be used for events of all sizes.The 10-day Spicy sugarcane shrimp,fresh mahimahi and herb- room with a wraparound terrace. U.S. Open of Surfing, for example, hosted more roasted prime rib make this a popular spot. than 500,000 people in 2009. Located above the Pacific Coast Highway,Spark UNIUE VENUES&ACTIVITIES To spot some ofthe nation's most beautiful birds, Woodfim Grill was rated one of the country's"Best Q groups can visit the Bolsa Chica Wetlands,which Neighborhood Restaurants"by Bon Appitit maga- Huntington Beach has 71 parks that cover a total the community fought so hard to preserve.Nearly zinc. Groups of 15-200 an dine on steaks and of 752 acres,an ideal setting for environmentalists half the birds found in all the U.S.have been spot- fresh seafood while looking out at the Pacific from or planners looking for no-frills ambience.One of red here,and 321 of Orange County's 420 species inside the restaurant or from its terrace. the best spaces is Huntington Central Park, the have visited in the past decade, which makes it a Huntington Beach's array of meeting options largest city-owned park in Orange County,located tranquil place to share with attendees. will inspire not just the surfer in you,but also the in the middle of the city.Both the 200-seat amphi- The Newland House Museum is a historic Vic- environmentalist who appreciates what locals have theater and bandstand for 100 people are available torian mansion built in 1898. A designated Or- done to preserve the area's natural elements. for rental; outdoor activities include Frisbee golf, ange County Historic Site, it's believed to be the horseback riding,fishing and more.Another little- last remaining Queen Anne Victorian in the city. CF known fact about the park: It houses the largest Groups can your the house or meet in the Newland children's library west of the Mississippi. Barn,which can fit about 50 people seated.Lawn For more Informnuon about properties, venues and In Huntington Beach,groups tend to take it to space and a gazebo overlook Bartlett Park and are attractions in Huntington Beach, visit smarmseet- the water. One way to get your group's attention also available for larger groups up to 200. iigs.com/event-planninglanahim-ownge-founty 183 SMART MEETINGS .exA.e.r �— iu,U1111111 '�'' I o C _ r A ; . SEr 60, When you think meetings"...think.4 Huntington Beach. 1 o each Resort 40r ~ sandy beaches and the loathing i t" 29g Guestrooms&5 it _ > � �•. 1 („' r 21500sq aeff ettooFind..randoutdoor meet"o 9 a e Ynga devent e ' — space,including tire 5,e50 squa foot Grand Ballroom motwotimeol setting for the oce •Two 5.8000iew Gal .wat l perfect convention,comfererce Executive boardrooms with state-of technology 714.845.8000 www.waterfrontresort.com or retreat. centers and mounting mome,To Hyatt Regency beach butlers and team building, -....•. , Huntington Beach Resort 8 Spa Huntington Beach,California provides the perfect climate for 's • 517 Guestrooms&Suites meetings and evisinu of all types. I,_t •Over 100,000 square feet of Indoor and outdoor meeting and event space Start planning your next Huntington •Three aceon view ballrooms and dramatic outdoor Beach meeting Fill out our easy online • .t = courtyards for social functions • 20,000 square foot Pacific Waters Spa Ill form.contact our team today at 714.698.1234 www.huntingtonbeach.hyatt.com soles9SurfCItyUSfIi or call us at 1-800429-6232 for free planning i — assistance Shorebreak HotelGet Started Now at • 157 Guestroom&Suites wnw. r • •8,000 square feet of Flexible conference space,including _ - the 3,000 square foot Epic Ballroom •The Deck, landscaped courtyard with multiple fire pits Ill • Private dining room with fireplace and outdoor terrace Ill 714.861.4470 www.shorebreakhotel.corn . r�• Hotel Huntington Beach = - 00 • 224 Guestrooms&Suites • 3,500 square feet of meeting space "• t r• �, • Indoor pool na Y • Complimentary transportation to John Wayne t# i 81SNAi • fl • 714.891.091.0123 www.hotelhb.com Liflil D Y f c. '" MeetInH6•C0m Views from what awkward stage where organizations know Kids.Some of the activities thatchildren can expe- _ they need to reward talent, but they have to rience are a GPS scavenger hunt,an environmen- • • balance that with other factors, not the least of tal tour of the state park and endless pool games. properties which is impressions they're creating in what's still a difficult economy. Hamilton: While I cant speak to percent- We still see very few"pure"incentive programs. ages,traditional conventions and meetings make We asked a handful of horaliers about what Its still about mixing business and pleasure, up the largest segment of our group business,The trends they are witnessing, what they're pro- whether it's a half day of meetings or a training exceptions are Disney Cruise Line and Aulani, gramming when familyand spouses are included program. We see this reflected in bookings for our new resort and spa in Hawaii,both of which and any eco-friendly initiatives that are in place Disney Institute customized programs. Groups see a larger percentage of incentive business. Re- for incentive meetings. Interviewees included: will book workshops or keynotes in the morning, gardless of the actual numbers, incentives are an release the group for the afternoon and then bring important part of our overall business mix, and John Annleehlarieo, director of sales and them back in the evening for a private networking we have built significant infrastructure to sup- marketing, Loews Coronado Bay, Coronado, event or awards dinner.That gets business done, port them.Where Disney excels is In our ability Calif. lets attendees enjoy time with families and then to cream programs that are aimed at adults,fun- creates a nighttime"wow"experience that's exclu- flies or a hybrid of the two.Because of the brand Anne Hamilton, vice president, resort sales lively for the group. and the scope of our resorts,options are almost and services at Disney Destinations Family incentives are more popular than ever, limitless. Theme park-customized events are a Disney's probably at the forefront of that trend, good example.Depending on location,these can Carla Dispalatro, director of sales, Shore- because of our allure for families and the creative be as sophisticated or as family-friendly as the break Hotel,Huntington Beach,Calif. programming we offer. But today, an incentive planner needs. Similarly, we can create parallel that excludes spouses or families can be a dissat- programs for young people, so adults and par- Smart Meetings: What trends are you isfier rather than a motivator. It really depends a ents can attend meetings or enjoy a private event seeing develop for incentive travel meetings in lot on what the corporate objective is. while knowing that their children are having the the year ahead? rime of their lives. That might even come down Dispalatro: Incentive meetings are on the to parallel banquets with adults in one ballroom Annieehiarieo: Fortunately, we are see- uptick, but smaller in size.Planners are looking and children in another next door. ing a slight uptick year over year in the incentive at resort-like amenities and locations but at a market.Group size has remained about the same value price. We are hearing that there is a slow Dispalatro: For the Shorebreak Hotel]o- at 125-150 attendees, plus spouses. The incen- return to the higher luxury category for incen- cation, we are positioned to provide more out- tives are combined with meetings more than tives.Types of[industries booking]incentives on door and adventure.oriented group programs. ever. Most have at least one half-day business the rise are insurance, medical device/pharma- This includes paddleboarding, bicycling, bon- meeting as a component of their event. ceurical,education and automotive.The finance fires, nature tours and the like. The percentage Over the past few years,we saw an increase in and banking [sector] is also returning, though is almost 90% business meeting groups [rather the number of incentive groups traveling abroad. very quietly. These companies are requesting than family and spouse programs]. Now we see companies hosting more incentives to not have their company name listed on any domestically, avoiding passport issues and the reader boards once on property. Smart Meetings: Are there any specific loss of productivity from expensive travel days. greenlsustainability/eco-friendly aspects to your Warm-weather destinations are always at the top Smart Meetings: What specific pro- incentive meeting programs? of the list. Many groups are trying to leverage grams can you gear for incentive groups traveling their buying power with hotel brands, for ex- with families or spouses? Annieehiarieo: We recently hosted a ample, [booking]a sales meeting if the hotel can three-day event and the overall goal was to pro- offer a break on an incentive program. Budgets Annieehiarieo: We are in the enviable vide a program that would result in education are still tight in the contracting stage,but some position of being a waterside resort with all the [related to] reaching high levels of waste reduc- of the events get expanded as they get closer to amenities the water has to offer as well as fantastic tion and material reuse. The hotel did partner the program. All of our groups are being very meeting facilities.This allows us to incorporate all with the organizer in the commitment to pro- sensitive to how their company is performing. kinds of fun activities into any program. vide a program with zero waste. Agriculture-refaced industries and high-tech We do sailing regattas on San Diego Bay, pri- On-site composting was created for this pro- companies seem to be doing the most incentives vate 5K fun runs in Silver Strand State Park,beach gram.The hotel was able to compost 1.27 tons with us. parties on the beach while watching the sun set of compost from this meeting. We do have an over the Pacific Ocean. For the more culinary in- existing compost area, which our Mistral chefs Hamilton: Incentives and budgets are clined,we offer cooking dames in our herb garden use to compost produce trimmings. The com- definitely coming back,but they're still far from with our executive chef and cocktail classes in our post is used as a fertilizer for the resort's herb, the extravagant programs of just a few years lounges with our mixologlst.A favorite experience rose and citrus garden. ago.And value remains key. One aspect of that of our guests is to take a gondola tour of the bay During the program, the resort also reduced [change] is that companies arc still limiting in- while doing a wine and cheese tasting. waste at mealtimes using reusable dishware, ternational programs,which is a benefit for U.S. Loews Coronado Bay also has a fantastic kids' glassware and silverware: pitchers rather than destinations. The industry is also at that some- club with the decor sponsored by Pottery Barn bottled water,and cloth rather than paper nap- es smenmee,in ae.cem ln-�a,,,: •.,. i This Is 1P 1 1 Phu To II Po Mdid. This Is Jm d. Loews Coronado Bay guesT room,CaVornla kins.In an effort to support and enhance our local farming commu- nities,the resort partners with 15 local farmers and fishermen for the li freshest ingredients. Additionally,our marina has been certified with San Diego's"Clean Make it Maui for your next meeting and experience the revitaliztd Makenus Marina"award. esort. t ur newly beautified roams we just the beginning of the transformation of this 1800 acre rescut,just next to Wailea.Let us tell Hamilton: Disney has long been at the forefront of sustain- ability efforts,and that goes back to Walt Disney's personal concern you more about Makena-(he hotel.the golf,the tennis.the beaches and for the environment.All of out resorts in Florida have Green Lodging the great venues for meetings and status, as does the Grand Californian at Disneyland Resort. We've Call us about our Group Promnsuo"ns at ;l9)874-1111.or tall free i I I also implemented green efforts for individual meetings. These can include in-room recycling programs, immersive green theming and Y , event environmental scorecards that provide planners with hard data showing how these and other efforts help reduce the environmental footprint for their Disney events. Complementing green initiatives are companies warring to incorporate community-based volunteer efforts into their programs.This might be hands-on help with a local charity or building bikes for needy children. Disney is in touch with MAKENA BEACH & GOLF RESORT a variety of worthy organizations that we can connect with groups MAUI. HAWAII looking to donate time and resources. Dispalatro: [In addition to the Joie de Vivre Green Meetings program], our Green Dreams program allows guests to opt not to Su IT Shoo Nkm Rlanm,ftkanak,m ram,H.967S3 PRE/ERRED have housekeeping for the day in exchange fora$5 F&B credit.Also, ....,. wwn ma6enarewnmaui mm GJ —eou— used soap and shampoo are donated to Clean the World to help with its mission. 83 SMART MEETINGS Business Sustainable Action Committee Proposed Committee Members Contact Name Title Company Name Jamal Abdelmuti Owner/Partner Jack's Surfboards Victoria Alberty Owner TheLocalHB.com Albert Andres Owner/Partner/Marketing Green Energy Management Services Susie Asadourian Manager/Controller Jack's Surfboards Suzanne Beukema Owner Suzanne's Catering&Event Planning Company Steve Bone President&CEO Huntington Beach Marketing&Visitors Bureau Bill Camarillo Agromin Dave Carlberg President Amigos de Bolsa Chica Lenica Castner Water Conservation Specialist City of Huntington Beach Jeff Coffman Environmental Board Pam Conti Director of Environmental Sustainability Pegasus School,The Jane F DeLorenzo Owner/Consultant Sustainable Options Shirley Dettloff Jim Duncan Manager AIM Mail Center #6 Benjamin Edwards Marketing Director Hurley H2O Hurley International LLC Jenelle Godges Local Public Affairs Region Manager Southern California Edison Co. Greg Goran Sustainability Advisor and Teacher at HBHS Huntington Beach Union High School District Sue Gordon Vice President, Environmental and Public Affairs Rainbow Environmental Services Steve Keller Manager Mother's Market&Kitchen Alex Kim Public Affairs Manager The Gas Company Aaron Klemm Energy Project Manager City of Huntington Beach Adrian Kwong Sharp solar Sharp Electronics Corporation Nicole Llido Visitor Services Manager Huntington Beach Marketing&Visitors Bureau Chris Ann Lunghino Owner Community Sustainability USA Marilee Movius Marketing&Communications Director Huntington Beach Chamber of Commerce Gen Navarro Rooms Manager The Waterfront Beach Resort,a Hilton Hotel Deborah Orill Recycling and Resource Management Grant/Project Manager Golden West College Annette Parsons President Huntington Beach Community Gardens Elisabeth Pechs Business Consultant Orange County SBDC Matthew Perez Executive Chef/Partner Duke's Surf City Restaurant Maricela Sandoval Workshop Coordinator Business&Entrepreneurship Center(California Community College Program) Jerry Wheeler President/CEO Huntington Beach Chamber of Commerce ACTION TEAMS . News FromYour NEW Business Sustainable Action Committee Introduction of the Chamber's Business Sustainability Action Committee Where it All Started and Where We're Going. BY JENELLE DODGES,Chairman, "lifestyle"we all have living in Huntington energy conservation.We are striving for Business Sustainable Action Committee, Beach.A Native American quote says, a community recognized for its efforts in Southern California Edison & "In every deliberation we must consider making sure we have done everything to SHIRLEY DETTLOFF,Former Chairman, the impact on the seventh generation:'In ensure future generations will have the same Marketing&Visitors Bureau Sustainability Goodwill of Orange County exploring this,one might also ask,"What are lifestyle the current generation sometimes we doing already?" takes for granted today.Working together we The idea of a sustainability group in •The City of Huntington Beach has one of can achieve this goal. Huntington Beach is not new.In fact,the the best recycling programs in California It is with great excitement we would like Marketing and Visitor's Bureau created the •The City is partnering with Southern to formally introduce the Huntington Beach Sustainability Committee a few years back California Edison and the Gas Company to Chambers Business Sustainability Action when they understood the importance of conserve energy Committee.This Committee is comprised of including every element in the city;such as, . Hotels have established conservation representatives from the former Marketing businesses,the City of Huntington Beach, programs and Visitors Bureau Sustainability Committee citizens,the environmental community,tourist • Citizens have saved hundreds of acres of and various business representatives who will industry,restaurants,public utilities and all important environmental resources be working hard throughout the year to put who make up the community. •We protect our beaches together opportunities for businesses to help After a year of study,the Sustainability .We have a water conservation program save money,energy,and the environment.This Committee published a guide,Steps Toward •The Chamber has shown leadership by is an exciting time and we encourage you a Sustainable Huntington Beach,which was putting on educational and outreach events to ask questions and provide feedback on designed to help businesses,residents and such as with the Green Expo. what you,as a business,would like to see the visitors learn what they can do to become Now it is time we join forces with the Chamber's Business Sustainability Committee sustainable.This guide is available now for business community so we can broaden offer.We look forward to working with public use and can be found at the Marketing our outreach and the programs we initiate, you,to help make a difference not only for and Visitors Bureau and the Huntington It is everyone's responsibility to ensure your pocket books,but also for our future Beach Chamber offices. we maintain clean beaches,clean drinking generations! What does sustainability mean?To us, water,and good business practices that not sustainability means steps will be taken to only save money,but also save resources, insure future generations can enjoy the help protect our environment,and ensure Improving your bottom line while reducing waste Sus1anab1eAcilo� .^Committee 9EAC1� BY CHRIS ANN LUNGHINO,President/ what steps you might be interested in taking Founder, Community Sustainability USA In the future. PHOTO BY MARILEE MOVILIS The Chamber wants to help.That is why the Watch your inbox for our HBCOC The Business Sustainable Action Committee booth at Marketing&Visitors Bureau,the City and Business Sustainable Survey(in October) the 4th Annual Huntington Beach Green Expo. other interested organizations have formed a and be sure to submit it.Your responses Business Sustainable Action Committee.The will allow the Committee to provide you Community Sustainability USA is a local Committee's goal is to open doors that will with the targeted information you need nonprofit organization that helps schools, to take actions that will save your business businesses,and community groups learn how allow you to improve your bottom line while to make their actions count for the planet b reducing waste—to make both your business money while reducing waste—to make both p y and our community more sustainable. your business and our community more committing to small,easy behavior changes The first step to accomplishing that goal is sustainable. and tracking and reporting progress.www to find out what you know about available If you are interested in more information itsthelittlethings.org.It's the Little Things is a rebate and complementary savings programs, about the Business Sustainable Action project of Community Sustainability USA. what steps you've already taken toward Committee,please contact Marilee Movius at making your business more sustainable,and mmovius@hbcoc.com to get involved. 18 Oct/Nov 2011 1 Pier REVIEW "fz. HUNTINGTON BEACH Chamber of Commerce BUSINESS SUSTAINABLE ACTION COMMITTEE OPERATING PROCEDURES Rough Draft I. Mission Statement To preserve and enhance the vitality of the Huntington Beach business community through sustainable business practices. II. Composition The BSAC will consist of voting members representing different areas of expertise. Composition should strive to be representative of the general Chamber membership (i.e. small businesses to large corporate entities) and different sectors of business (including sustainable organizations, non-profits, and appropriate city persons). The voting quorum will consist of 51% of members on the committee. Members attending the meeting through conference call will be accepted, on a limited basis. The BSAC Chair will be appointed for a one year term (eligible for renewal) by the current BSAC Chair, HBCOC President and the MVB President. BSAC meetings are open to all members of the Chamber for informational purposes only (no voting rights). III. Voting Members BSAC members will serve a one (1) year term beginning September 1 until August 30th, with no term limits, and be appointed by the BSAC Chair, HBCOC President and the MVB President and HBCOC Staff Liaison. The BSAC Chair will receive nomination forms for membership from July 1 to August 1 of each year. Appointment to the BSAC will be drawn from that applicant pool.Applicant deadline will be August lof each year. IV. Voting Membership Vacancies Prospective BSAC members may apply for openings by notifying the BSAC Chair, Staff Liaison, HBCOC President or MVB President. The BSAC Chair will recommend appointments of voting members for approval by the BSAC Chair, HBCOC President and/or MVB President. V. Sustainable Position Authority Board of Directors The committee will make recommendations to the Chamber Board for their approval for suggested activities, budgets and programs. The Chamber Board will receive regular Page 1 I BSAC Operating Procedures I Revised t0.18.11 updates by the BSAC along with important items in the Sustainability industry that affect Huntington Beach business. BSAC Members BSAC members will report to the Board of Directors for approval on any recommendations or items passed by the BSAC committee in regards to education, promotion or news with sustainability. VI. Attendance BSAC meets the third Monday of each month from 3 —4 PM at the Chamber office (December is dark) Keep in mind that this is an invitation committee, so please be mindful that your representation is important to the sustainability of the group. If a BSAC member accumulates more than four (4) absences a year, the member loses voting privileges. VII. Responsibilities Scan the environment (economic, environmental, social, legal and markets) for opportunities and threats. Develop Huntington Beach business strengths and weaknesses into Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis that provides the HB business community potential strategies and competitive advantage in the market for their services. VIII. Minutes Minutes will be kept of all BSAC meetings by the HBCOC staff liaison and all recommendations shall be in writing. IX. Quorum at Meetings A quorum is required to have a meeting and will consist of members in attendance at any regularly scheduled meeting or via conference call on a limited basis. X. Amendments The authority to approve the BSAC operating procedures shall be vested in the Huntington Beach Chamber of Commerce Board of Directors. I have read and understand the structure of the Business Sustainable Action Committee and will do my best to represent the sector of business that I work in by contributing knowledge, contacts and work as needed. I will do my best to attend all meetings, even if for a period of time, to ensure my demographic and industry is represented. Signed Print Date Page 2 1 BSAC Operating Procedures I Revised 10.18.11 Huntington Beach Marketing and Visitors Bureau Board®f Directors Meeting Tuesday, September 20, 2011, 3:30 p.m. Hilton Waterfront Resort-Pacific B 21100 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting. Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry,,Phrelps, Riddell, Shafer,Torrence,Vaughan, Shields 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda or of community interest. We respectfully request that this public forum be utilzzed zn a positive and/or constructive manner.Please focus your comments.on th&iss ie or concern that you would like to bring to the attention of the Board 5. Auditors Report by Macias Gini&O'Connell 6. Approval of June 30, 2o11, Board Meeting,Minutes (blue pages) 7. TOT report by City(pink pages) 8. Financial Report by CFO JD Shafer(green pages) 9. Approval of 2011-2012"Budget 10. Chairman's Report by Chazr`�Kevin Patel a. Shirley Dettloff s term on the Board of Directors b. Election of enviro`nme`ntat'community representative c. Bylaw revisio'1�to add:.President of HB Chamber of Commerce to Board d. 'Election of Jerry Wheeler as a new Board member as President of the HB Chamber of';Commerce e. Election,-of�',,officers for 2011/12 HBMVB Board Agenda 9-20-11 Pagel of 3 I4[untington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 20, 2011 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the'Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including;but noI-Oimited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts;. B. Changes or proposed changes in the prices or rates;tof.hotel or°motel rooms,food and beverage, transportation, sightseeing, or other'services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the.,establishment and determination of prices, rates, discounts, terms, and conditions.or rental D. Plans of individual stakeholders covering,increases or reductions in distribution or marketing of particular,products,or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, September 20, 2011 11. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Group Sales Update: i. Lead Production I Trade Shows b. Marketing Update i. International Market • Pow Wow— L.A. • Fams • UK Sales Mission ii. Social Media/Website • Website Update • Facebook Promotions iii. Public Relations • Video Program iv. V Tour Photo Shoot 12. Sustainable Tourism Committee Report by Chair Shirley Dettloff 13. Advocacy Committee Report by CEO Steve Bone 14. Film Commission Report by Briton Saxton in-' President's Report by Steve Bone a. Accreditation—Approval of submission to DMAI b. Orange County Tourism Council:Update— OC Parks and OC Clerk/Recorder Funding c. PKF Trends Report d. Cal State Fullertou's Center for Entertainment +Tourism e. Downtown Walking Tour 16. New Business ,. 1� Open Discussion%Announcements 18 Adjournment Next Board Meeting: October 18th at 3:30 p.m.,location TBA HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Independent Auditor's Report and Annual Financial Statements For the Years Ended September 30,2010 and 2069 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU TABLE OF CONTENTS For the Years Ended September 30,2010 and 2009 Page(s) IndependentAuditor's Report.................................................................................................................. 1 Financial Statements: Statements of Financial Position.............:...................................................................I.....................3 Statementsof Activities.................. ..............................................................................................4 Statements of Cash Flows.................................................................................................................5 Notes to Financial Statements...........................................................................................................7 J 1 1 `-..-J Certified Public Accountants. Sacramento•Walnut Creek•Oakland•Los Angeles/Century Clty•Nawport Beach•San Diego mgocpa.com INDEPENDENT AUDITOR'S REPORT To the Board of Directors of the Huntington Beach Marketing and Visitors Bureau Huntington Beach, California We have audited the accompanying statement of financial position of the Huntington Beach Marketing and Visitors Bureau (Bureau), a not-for-profit corporation, as of September 30, 2010, and the related statement of activities and cash flows for the year then ended. These financial statements are the responsibility of the Bureau's management. Our responsibility is to express an opinion on these financial statements based on our audit. The financial statements of the Bureau as of September 30, 2009, were audited by other auditors whose report dated September 16, 2010, expressed an unqualified opinion on those statements. We conducted our audit in accordance with auditing standards generally accepted in the United States of America.Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis,evidence supporting the amounts and disclosures in the financial statements.An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the,overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion, the fiscal year 2010 financial statements referred to above resent fairly, in all material In our opinion, y p respects, the financial position of the Bureau as of September 30, 2010, and the changes in its net assets and cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America. aaz.lr CJ Newport Beach, California August 31,2011 i i 3000 S Street 2121 N.California Blvd. 50514th Street 1 2029 Century Park East 4675 MacArthur Ct, 22S Broadway Suite 500 Suite 750 Sth Floor Suite S00 Suite 600 Suite 1750 Sacramento Walnut Creek Oakland Los-Angeles Newport Beach San Diego CA 95816 CA 94596 CA 94612 CA 90067 CA 92660 CA 92101 I Huntington Beach Marketing and Visitors Bureau Statements of Financial Position September 30,2010 and 2009 Assets 2010 2009 Current Assets: Cash and cash equivalents $ 434,354 $ 405,742 Restricted cash 13,213 Certificates of deposits 100,724 198,923 Accounts receivable 256,445 227,441 Prepaid Items 10,100 20,613 Total Current Assets 801,623 865,932 Property and equipment,net of$34,424 and$37,665 accumulated depreciation,respectively 17,791 30,501 Other Assets: Intangible assets,net of$9,772 and$6,218 accumulated amortization,respectively 43,528 47,082 Deposits 1,815 1,815 Total Other Assets 45,343 48,897 Total Assets $ 864,757 $ 945,330 Liabilities and Net Assets Current Liabilities: Accounts payable $ 45,164 $ 146,290 Accrued liabilities 40,665 17,857 Conpensated absences payable 17,829 11,296 Restricted liabilities-due to associations - 13,213 Current portion of capital lease 3,794 3,386 Current portion of note payable 10,000 10,000 Total Current Liabilities 117,452 202,042 Long-term Liabilities Capital lease - 3,898 Note payable 30,000 40,000 Total Long-term Liabilities 30,000 43,898 Total Liabilities 147,452 245,940 Net Assets: Unrestricted 717,305 699,390 Total Liabilities and Net Assets $ 864,757 $ 945,330 See independent auditor's report and notes to financial statements. 3 Huntington Beach Marketing and Visitors Bureau Statements of Activities September 30,2010 and 2009 Revenues: 2010 2009 Grants from the City of Huntington Beach 581,458 546,340 Business Improvement District(BID)assessments 580,842 541,605 Other revenues 40,359 42,000 Total Revenues $ 1,202,659 $ 1,129,945 Expenses: Payroll: Salaries 372,999 325,013 Payroll taxes 26,159 26,931 Employee benefits 91,144 83,545 Total Payroll 490,302 435,389 Other Operating: Advertising 312,517 595,582 Amortization 3,554 3,553 Travel and auto 38,740 37,451 Dues and subscriptions 9,550 10,909 Fulfillment(includes postage and brochure distribution services) 35,535 88,252 Accounting and legal fees 89,929 56,423 Insurance 11,982 12,397 Rent 34,080 28,471 Office expense 19,388 17,512 Depreciation 9,960 10,269 Research 24,444 29,143 Telecommunications 12,375 9,961 Trade show 51,781 24,396 Outside services 20,930 36,196 Miscellaneous 18,280 39,862 Total Other Operating 692,045 1,000,377 Total Expenses 1,182,347 1,435,766 Operating Income(Loss) 20,312 (305,821) Non-operating revenues(expenses) Interest Income 2,353 8,864 Interest expense (1,000) (468) Loss on disposal of capital assets (3,750) - Total non-operating revenues(expenses) (2,397) 8,396 Change in Net Assets 17,915 (297,425) Net Assets,Beginning of year 699,390 996,815 Net Assets,End of year $ 717,305 $ 699,390 See independent auditor's report and notes to financial statements. 4 Huntington Beach Marketing and Visitors Bureau Statements of Cash Flows September 30,2010 and 2009 2010 2009 Cash Flow from Operating Activities: Cash received from customers and grantors $ 1,173,655 $ 1,158,215 Cash payment to suppliers for goods and services (773,894) (893,951) r Cash payment to employees for services (460,961) (436,305) Net Cash Used by Operating Activities (61,200) (172,041) Cash Flow from Investing Activities: Certificates of deposit purchases/maturities,net 98,199 199,278 Interest Income 2,353 8,864 Net Cash Provided by Investing Activities 100,552 208,142 Cash Flow from Capital and Related Financing Activities: Purchases of capital assets - (17,070) Loss on disposal of capital assets 3,750 Proceeds from note payable - 50,000 Principal and interest on note payable (11,000) - Principal and interest on capital lease (3,490) (2,482) Net Cash Provided(Used)by Capital and Related Financing Activities (10,740) 30,448 Net Increase(Decrease) in Cash and Cash Equivalents 28,612 66,549 Cash and Cash Equivalents, Beginning of Year 405,742 339,193 I Cash and Cash Equivalents, End of year $ 434,354 $ 405,742 See independent auditor's report and notes to financial statements, (Continued) 5 Huntington Beach Marketing and Visitors Bureau Statements of Cash Flows September 30,2010 and 2009 Net Cash Used by Operating Activities: i Operating income(loss) $ 20,312 $ (305,821) Adjustments to reconcile operating income(loss) to net cash used by operating activities: Loss on Disposal of Capital Assets (3,750) - Depreciation 8,960 . 10,269 Amortization 3,554 3,553 Changes in assets and liabilities: Accounts receivable (29,004) 28,270 Prepaid Items 10,513 9,370 Accounts payable (101,126) 83,234 Accrued liabihies 22,808 (8,349) Compensated absences 6,533 7,433 Total adjustments (81,512) 133,780 Net Cash Used by Operating Activities $ (61,200) $ (172,041) Non-Cash Capital and Related Financing Activities: Loss on disposal of capital assets $ (3,750) $ - Borrowing under capital lease $ - $ 9,298 See independent auditor's report and notes to financial statements. 6 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements i For the Years Ended September 30,2010 and 2009 (1) ORGANIZATION: The.Huntington Beach Marketing and Visitors Bureau (Bureau), a not-for-profit organization, was formed on December 15, 1988.The Bureau was established to promote and attract visitors to the City of Huntington Beach(City).The Bureau is supported primarily through a 1%assessment on hotelhnotel revenues levied by the City on behalf of the Huntington Beach Hotel/Motel Business Improvement District(BID), which consists of all the City's hotels and motels and is administered by the Bureau, as well as a recurring annual contract with the City that grants a sum equivalent to 10% of the City's Transient Occupancy Tax (TOT) collections each month. The BID assessment revenue represents 47.9% and 48.7% of operating revenues, and the City grant represents 48.4% and 48.8%of operating revenues, for the years ended September 30,2010 and 2009,respectively. (2) SIGNIFICANT ACCOUNTING POLICIES: (a) Financial Statement Presentation The financial statements of the Bureau are presented in accordance with the accounting standards generally accepted in the United States of America for not-for-profit entities as issued by the Financial Accounting Standards Board. (b) Basis of Accounting The financial statements of the Bureau have been prepared on the accrual basis of accounting. Revenues are recognized as they are earned, and expenses are recognized as they are incurred,whether or not cash is received or paid at that time. (c) Tax Exempt Status The Bureau is a California corporation which has been granted exemption from Federal income taxes under Section 501(c)(6) of the Internal Revenue Code and from California franchise taxes under the General Nonprofit Corporation Law of the State of California. However, the Bureau is responsible for Federal and California income taxes on unrelated business income, if any. For the years ended September 30, 2010 and 2009, the Bureau did not have any unrelated business income. Therefore, no provision for income taxes has been �$ made in the accompanying financial statements. 7 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 (d) Cash and Investments The Bureau's cash and cash equivalents consist of demand deposits,money market accounts, and certificates of deposit with maturities of three months or less at the time of purchase, and petty cash, which are stated at cost. Investments consist of certificates of deposit with maturities greater than three months at the time of purchase and are also stated at cost. (e) Restricted Assets and Liabilities During the year ended September 30, 2009, the Bureau processed cash receipts and disbursements for the Huntington Beach Restaurants Association and the Huntington Beach Hotel/Motel Association. The funds were for the above entities use only and not available for the Bureau's operations. Therefore, the results of operations of these entities are not included in the Bureau's financial statements. In addition, a restricted liability was recorded in the Bureau's financial statements in an amount equal to the restricted cash that was held by the Bureau on behalf of these entities. These arrangements were discontinued as of October 1, 2009.Therefore,no related cash or liabilities were recorded as of September 30,2010. 60 Capital Assets All capital assets are valued at cost. Donated capital assets are valued at their estimated fair market value on the date received. The Bureau has set the capitalization threshold for reporting capital assets at$500. Depreciation of capital assets was provided using the straight-line method over the following estimated useful lives: Furniture 7-10 years Office Equipment 3-7 years Leasehold Improvements 4 years (g) Amortization The Bureau purchased the website domain name huntingtonbeach.com,which was put into service in January 2008. This intangible asset is being amortized over a 15-year period on a straight line basis. 8 _ HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 (h) Compensated Absences The Bureau records compensated absences for accrued vacation for all full-time employees. The expense is recorded when earned. (i) Accounts Receivable The Bureau carries a receivable balance for City grant revenues and BID income earned for the months of August and September equal to the related receipts collected subsequent to year and due to the nature and timing of these revenue sources.As a result, no allowance for doubtful accounts is reported in the financial statements. (j) Net Assets The Bureau is required to report information regarding its financial position and activities according to three classes of net assets: unrestricted,temporarily restricted, and permanently restricted. ' The Bureau did not have any temporarily or permanently restricted net assets in the years ended September 30, 2010 or 2009. All net assets reported represent unrestricted resources over which the Bureau Board has discretionary control. (k) Use of Estimates The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. (3) CASH AND INVESTMENTS: As of September 30,2010 and 2009, cash and cash equivalents consisted of the following: Cash and cash equivalents: 2010 2009 Demand Deposits $ 284,703 $ 355,520 High Yield Savings 99,587 - Petty Cash 93 348 Certificates of Deposit 49,971 49,874 Total $ 434,354 $ 405,742 9 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 As of September 30,2010 and 2009,investments consisted of the following: 2010 2009 Investments $ 100,724 $ 198,923 As of September 30, 2010, the Bureau's demand deposits and certificates of deposit balances were not in excess of federally insured limits. Demand deposits and certificates of deposit balances were occasionally in excess of federally insured limits during the year. As of September 30,2009,the Bureau had demand deposits and certificates of deposit balances in excess of federally insured limits totaling $101,093. Demand deposits and certificates of deposit balances were regularly in excess of federally insured limits during the year. (4) CAPITAL ASSTES: Capital assets consisted of the following at September 30,2010: i Balance Balance October 1, September 30, 2009 Additions Deletions 2010 Fumiture and equipment $ 60,167 $ - $ (15,951) $ 44,216 Leasehold improvements 7,999 - - 7,999 Total capital assets 68,166 - (15,951) 52,215 Less:accumulated depreciation (37,665) 8,960 12,201 (34,424) Total capital assets,net $ 30,501 $ 8,960 $ (3,750) $ 17,791 Capital assets consisted of the following at September 30,2009: r Balance Balance October 1, September 30, 2008 Additions Deletions 2009 Furniture and equipment $ 33,799 $ 26,368 $ - $ 60,167 Leasehold improvements 7,999 - 7,999 Total capital assets 41,798 26,368 - 68,166 Less:accumulated (27,396) (10,269) - (37,665) depreciation - I Total capital assets,net $ 14,402 $ 16,099 $ - $ 30,501 r Depreciation expense was$8,960 and$10,269 for the years ended September 30,2010 and 2009. � 10 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 (5) OPERATING LEASE COMITMENTS: The Bureau leases its office space. In March 2003, the Bureau entered into afour-year operating lease agreement with a base rate of$1,815 per month, with annual increases based on the change in the Consumer Price Index. Annual increases will be a minimum of 3%and a maximum of 6% per year. The lease contract was extended for four years in February 2007 and an additional three years in September 2010. The lease extension terminates in February 2014. The monthly payments at September 30,2010 and 2009 were$2,324 and$2,256,respectively. Additionally, the Bureau leases a copier under an operating lease. The five-year lease term commenced in January 2008,and the monthly lease payment is$329. Future minimum rentals under the leases are as follows: Year Ending September 30, Office Equipment Total 2011 $ 29,379 $ 3,949 $ 32,328 2012 29,230 3,949 33,179 2013 30,107 1,316 31,423 $ 87,716 $ 9,214 $ 96,930 Lease costs for the office space include utilities, maintenance, janitorial and parking expenses. Total office lease expense was $28,958 and $28,471 in 2010 and 2009, respectively. Total equipment lease expense was$3,949 and$3,949 in 2010 and 2009,respectively. CAPITAL LEASE: The Bureau leases computer equipment under a capital lease dated September 29, 2008.The term of the lease is three years,and the monthly lease payments are$310.No lease payments were due for the first three months of fiscal year 2009. The cost of the leased assets in property and equipment is $13,073, with accumulated depreciation of$8,715 and $4,358 as of September 30, 2010 and 2009,respectively. A schedule of future minimum lease payments at present value is as follows; i 11 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 Year Ending September 30, 2010 Total minimum lease payments $ 4,343 Less amount representing interest (549) Present value of minimum lease payments $ 3,794 (6) NOTE PAYABLE: On June 30, 2009,the Bureau entered into a loan agreement with the Redevelopment Agency of the City of Huntington Beach, in the amount of$50,000, to provide funding for the Bureau's Meetings Marketing Campaign, which is designed to promote the City of Huntington Beach to the business meetings market. The loan is payable over.five years, with 2% simple interest. Payments of principal and interest on the loan are due annually, commencing July 31, 2010. The annual principal repayment requirements for the loan are as follows: Year ending September 30, Principal Interest Total 2011 $ 10,000 $ 800 $ 10,800 2012 10,000 600 10,600 2013 10,000 400 10,400 2014 10,000 200' 10,200 40,000 $ 2,000 $ 42,000 Less current portion (10,000) Long-term portion $ 30,000 f 12 HUNTINGTON BEACH MARKETING AND VISITORS BUREAU Notes to Financial Statements(Continued) For the Years Ended September 30,2010 and 2009 (7) EMPLOYEE RETIREMENT PLAN: All employees are eligible to enroll in the Bureau's 457(b)salary deferral plan upon the first day of employment and to make optional contributions to the plan up to the limit permitted by federal and state law.Employee contributions are 100%vested. As of January 1, 2006, the Bureau implemented a 401(k) employee retirement plan covering all full-time employees. Under the program, the Bureau contributes 4% of all employee compensation starting the first day of employment without a waiting' period. In addition, the Bureau matches 100% of elective employee contributions up to 4% of compensation, for a total potential compensation of 8% of salary. Employee contributions are 100% vested; Bureau contributions vest over a 4-year period as follows: 1 year of service 25%vested 2 years of service 50%vested 3 years of service 75%vested 4 years of service 100%vested Total employer contributions to the plan were$23,562 and$24,616 for the years ended September 30,2010 and 2009. (8) SUBSEQUENT EVENT: In July 2011, the Bureau paid off the Note Payable to the Redevelopment Agency of the City of Huntington Beach. The total amount paid was $40,800, including principal of $40,000 and interest of$800. 13 r j Certified Public Accountants. Sacramento•Walnut Creek•Oakland•Los Angeles/Century City•Newport Beach•San Diego mgocpa.com August 31,2011 To the Board of Directors Huntington Beach Marketing and Visitors Bureau We have audited the financial statements of the Huntington Beach Marketing and Visitors Bureau (Bureau) for the year ended September 30, 2010, and we have issued our report thereon dated August 31, 2011. Professional standards require that we communicate to you the following information related to our audit. Significant Audit Findings Qualitative Aspects of Accounting Practices Management is responsible for the selection and use of appropriate accounting policies. The significant accounting policies used by the Bureau are described in Note 2 to the financial statements. No new accounting policies were adopted, and the application of existing policies was not changed during year. We noted no transactions entered into by the Bureau during the year for which there is a lack of authoritative guidance or consensus. All significant transactions have been recognized in the financial statements in the proper period. Accounting estimates are an integral part of the financial statements prepared by management and are based on management's knowledge and experience about past and current events and assumptions about future events. Certain accounting estimates are particularly sensitive because of their significance to the financial statements and because of the possibility that future events affecting them may differ significantly from those expected. The most sensitive estimate affecting the financial statements was: Management's estimate of depreciation expense is based on estimated useful lives using the straight-line method. We evaluated the key factors and assumptions used .to develop depreciation expense in determining that it is reasonable in relation to the financial statements taken as a whole. Certain financial statement disclosures are particularly sensitive because of their significance to financial statement users. The most sensitive disclosure affecting the financial statements was: The disclosure of Subsequent Events in Note 8 to the financial statements, relating to the Note Payable which was paid off in July 2011. Difficulties Encountered in Performing the Audit The completion of our audit was delayed, because adjustments from the prior audit had not been recorded in the Bureau's accounting records, and adequate records of fixed assets had not been maintained. Corrected and Uncorrected Misstatements Professional standards require us to accumulate all known and likely misstatements identified during the audit, other than those that are trivial, and communicate them to the appropriate level of management. 3000 S Street 2121 N.California Blvd. 505 14th Street 2029 Century Park East 4675 MacArthur Ct. 225 Broadway Suite 300 Suite 750 5th Floor Suite 500 Suite 600 Suite 1750 Sacramento Walnut Creek Oakland LosAngeles Newport Beach San Diego CA 95816 CA 94596 CA 94612 CA 90067 CA 92660 CA 92101 The following material misstatements detected as a result of audit procedures were corrected by management: Equipment from the prior year and related depreciation from the current and prior years had not been recorded, resulting in a net increase to Property and Equipment of $11,592. Payments on a capital lease from the current and prior years had not been properly recorded, resulting in a net decrease to Capital Lease Payable of$3,794. Additional accounts payable invoices for the current year were accrued,resulting in an increase in expense of$14,751. Disagreements with Management For purposes of this letter, professional standards define a disagreement with management as a financial accounting, reporting, or auditing matter, whether or not resolved to our satisfaction, that could be significant to the financial statements or the auditor's report. We are pleased to report that no such disagreements arose during the course of our audit. Management Representations We have requested certain representations from management that are included in the management representation letter dated August 31, 2011. Management Consultations with Other Independent Accountants In some cases, management may decide to consult with other accountants about auditing and accounting matters, similar to obtaining a "second opinion" on certain situations. If a consultation involves application of an accounting principle to the Bureau's financial statements or a determination of the type of auditor's opinion that may be expressed on those statements, our professional standards require the consulting accountant to check with us to determine that the consultant has all the relevant facts. To our knowledge,there were no such consultations with other accountants. Other Audit Findings or Issues We generally discuss a variety of matters, including the application of accounting principles and auditing standards, with management each year prior to retention as the Bureau's auditors. However, these discussions occurred in the normal course of our professional relationship and our responses were not a condition to our retention. This information is intended solely for the use of the Board of Directors and management of the Huntington Beach Marketing and Visitors Bureau and is not intended to be and should not be used by anyone other than these specified parties. Very truly yours, f f� )ha,c�� � 0 Newport Beach, California t Certified Public Accountants. Sacramento•Walnut Creek•Oakland•Los Angeles/Century City•Newport Beach•San Diego mgocpa.com To the Board of Directors and Chief Executive Officer of the Huntington Beach Marketing and Visitors Bureau In planning and performing our audit of the financial statements of the Huntington Beach Marketing and Visitors Bureau (Bureau), as of and for the year ended September 30, 2010, in accordance with auditing standards generally accepted in the United States of America, we considered the Bureau's internal control over financial reporting(internal control)as a basis for designing our auditing procedures for the purpose of expressing our opinion on the financial statements, but not for the purpose of expressing an opinion on the effectiveness of the Bureau's internal control. Accordingly, we do not express an opinion on the effectiveness of the Bureau's internal control. Our consideration of internal control was for the limited purpose described in the preceding paragraph and was not designed to identify all deficiencies in internal control that might be significant deficiencies or material weaknesses and therefore there can be no assurance that all such deficiencies have been identified. However, as discussed below, we identified certain deficiencies in internal control that we consider to be material weaknesses and other deficiencies that we consider to be significant deficiencies. A deficiency in internal control exists when the design or operation of a control does not allow management or employees, in the normal course of performing their assigned functions, to prevent, or detect and correct misstatements on a timely basis. A material weakness is a deficiency, or combination of deficiencies in internal control, such that there is a reasonable possibility that a material misstatement of the entity's financial statements will not be prevented, or detected and corrected on a timely basis. We consider deficiency 2010-1 on the following page to be a material weakness in the Bureau's internal control. A significant deficiency is a deficiency, or a combination of deficiencies, in internal control that is less severe than a material weakness, yet important enough to merit attention by those charged with governance. We consider deficiency 2010-2 on the following page to be a significant deficiency in the Bureau's internal control. This communication is intended solely for the information and use of management, the Board of Directors, and others within the organization, and is not intended to be and should not be used by anyone other than these specified parties. / at,� � MACIA GINI & O'CONNELL Newport Beach, California 3000 S Street 2121 N.California Blvd. 505 14th Street 2029 Century Park East 4675 MacArthur Ct. 225 Broadway Suite 300 Suite 750 5th Floor 1 Suite 500 Suite 600 Suite 1750 Sacramento Walnut Creek Oakland Los Angeles Newport Beach San Diego CA 95816 CA 94596 CA 94612 CA 90067 CA 92660 CA 92101 Circulation: 430,000 and Readership: 1,088,000. Ad Value Equivalency $78,422 AUD=$81,890 USD Result of May 2011 Australian Media FAM the Anbuen Morning 14§ernla An old-school Seg, paddle and roll August 7, 2011 F*1 New wave ... the historic pier at Huntington Beach. Photo: Getty Images Julie Miller goes on a non-surfin' safari at the legendary Surf City,USA. WHEN pro surfer Kelly Slater"shot the pier"during the US Open surfing championships at Huntington beach in 2009, the world gasped in admiration at the grace,timing and nerve of one hunk against nature. When novice Segway rider Julie Miller"shot the pier"during a spring holiday at Huntington beach this year,mothers gathered their children in terror,wary of the lack of skill of one lunatic let loose on the beach on an electric scooter. Actually, as a Segwaying beginner I'm not that bad, swooshing along the hard-packed sand with abandon and scooting under the pylons of the legendary pier as I replicate Slater's moment in surfing history, only on dry land. Huntington beach,the northernmost beach of Orange County and just 56 kilometres from Los Angeles,is the only place in southern California where you can ride Segways on the beach-a novel experience and just one of many ways to enjoy the destination known as Surf City,USA. From its pumping waters-considered the most reliable waves in the US -to its 16-kilometre stretch of sand, it's a veritable summer playground, an iconic beach destination encapsulating the classic Californian surf culture of the Beach Boys, Jan&Dean(who recorded their hit Surf City in 1963)and,more recently,Katy Perry. Segway riders. Huntington beach's surfing tradition dates to 1907, when town founder and railway magnate Henry Huntington hired a Hawaiian surfer,George Freeth,to perform wave-riding demonstrations. It has since become the epicentre of mainland surf culture,hosting more than 50 competitions during the year,culminating in the prestigious Hurley US Open of Surfing in July. The focus of all action is the historic pier, stretching half a kilometre into the ocean and capped by the distinctive red hexagonal roof of Ruby's Diner.Tourists and locals alike stroll the pier from dawn until dusk,cheering surfers in the water below as they attempt to shoot between the pylons,a move immortalised in the Beach Boys'ditty Surfm' Safari. On the flat,wide expanse of sand,bare-chested jocks dip and dive on one of 30 volleyball courts-an activity that has become almost as iconic as the action in the water. Even on an overcast,chilly spring day,there's a laid-back vibe at Huntington beach that Australians will immediately relate to. On the main drag, surf shops(featuring familiar names such as Quiksilver and Roxy, which have their headquarters here)are gearing up for summer with bikinis and Daisy Dukes on prominent display; in surf-themed diner Sugar Shack,leathery-skinned dudes clad in hoodies,board shorts and beanies cradle hot cups of coffee,deep in discussion about wave conditions and the unseasonable weather. As the sun sets over the Pacific Ocean, diners head to classic beachfront restaurants such as Duke's -paying homage to the father of international surfing,Duke Kahanamoku-or Sandy's Beach Grill, serving up freshly caught seafood.Then, in a scene straight out of an Annette Funicello movie, it's back on to the sand to roast s'mores, an all-American oozy treat combining marshmallows,chocolate and graham crackers, in Huntington's famous open f repits. For visitors who want a piece of the surfing action,lessons are available year-round at one of several schools, with paddleboarding and kite surfing now challenging the traditional method in popularity. hi this weather, however, I'm giving the water a wide berth,instead taking to the sand on a wobbly cross between a skateboard and moving walkway called a Segway. Propelled by body position alone, getting the hang of this green form of transport is both challenging and highly amusing; our introductory lesson with GW Segway Tours is peppered with screams of"You better move!" and "How do I stopppppp?!" Once we learn the basics,we set off through town, following our guide,Jack O'Brien,like ducklings behind Mother Duck. It's not until we are away from traffic and safely on the sand,however,that we finally let loose,the tidal flat providing the perfect surface for flying along, zipping and weaving in confidence.OBrien's fleet of Segway X2s are specially designed for off-road,their large wide tyres providing extra traction in the sand-like a four-wheel-drive. Segs on the beach,as the company motto states,has never been so much fun. The writer was a guest of California Tourism. Trip notes Getting there Several airlines,including V Australia,Qantas and United, fly direct from Sydney to LAX.From there, it's about an hour's drive south to Orange County and Huntington Beach. Staying there The Waterfront Beach Resort by Hilton is opposite the beach,with expansive views from luxurious rooms and a palm- lined pool providing a genuine Californian oasis.Double or king rooms start at$US199($181).waterfrombeachresort .hilton.com. Touring there GW Segway Tours offers three 11/rhour tours a day,priced at$US80.hbsegwaytours.com. More information visitcalifornia.com. THREE OTHER THINGS TO DO Ride a gondola Glide along the canals and under the bridges of Huntington Harbour,admiring the mansions and cruisers docked at private wharves.A romantic experience in a traditional Venetian gondola. sunsetgondola.com. Make beer At Brewbakers,you can make your own boutique beer while dining on pretzels and sourdough bread, with instruction and loopy entertainment courtesy of Dennis Midden. brewbakersl.com. Surf City Nights Every Tuesday evening,Main Street becomes a pedestrian mall featuring a farmers'market, street entertainment,restaurant samplings and footpath sales.A favourite with locals and tourists alike. Read more: httr)://www.smh.com.au/travel/holiday-type/beaelVan-oldschool-see-paddle-and-roll-20110804- 1 id6w.html#ixzzl YODh16RA The Independent-Print Article http://www.independent.co.uk/travenotels/the-big-six-surf-hotels-in-th... Independent.co.uk The Big Six: Surf hotels in the Americas Saturday, 27 August 2011 Shorebreak Hotel, California Suitably located in "Surf City USA", the Shorebreak is one of Huntington Beach's newest hotels. It channels the surf heritage in its colour palette (lemon, tangerine, cerise, lime and ocean blue), vintage-leaning design and beach views. After a day out in the ocean, guests can congregate for cocktails around the fire pits at The Deck lounge or head back down to the beach for Huntington's nightly bonfires. Shorebreak Hotel, 500 Pacific Coast Highway, Huntington Beach, Orange County, California, US (001 714 861 4470; shorebreakhoteLcom). Doubles start at$234 (E156), room only. Rancho Pescadero, Mexico World-class breaks such as San Pedrito and Cerritos are on the doorstep of Rancho Pescadero, which offers a colourful and stylish base for boarders and beach bums in Baja California Sur. Guests staying at the thatch and adobe-style resort can make use of free surfboard hire, daily yoga and tai chi lessons, a spa and miles of near-empty beaches. Olive ridley and leatherback turtles lay their eggs in the sand here, while grey and humpback whales can be spotted In the water throughout the winter. Rancho Pescadero, Todos Santos, Baja California Sur, Mexico (00 52 1 612 135 5849; ranchopescadero.com). Doubles start at US$211 (£141), room only. Kalon Surf School, Costa Rica The steamy jungle of Costa Rica's south Pacific coast provides a lush backdrop here. Tuition focuses on long-term, sustainable techniques. Meanwhile, accommodation is in a luxurious mansion where rooms have ocean views, balconies and hammocks and the open kitchen provides cold beers, fresh fruit and three-course dinners. Kalon Surf School, Dominical, Costa Rica (001 949 342 6216; kalonsurf.com). One-week packages from US$1,930 (E1,287)pp, all-inclusive. Waikiki Edition, Hawaii Ian Schrager and Marriott hotels' partnership came to fruition with the Waikiki Edition last year and the picture is suitably stylised. A collage of broken surf boards greets you at reception, while the hotel has its own lagoon, a bar at its private Sunset Beach and contemporary Japanese restaurant. Those more keen to experience Honolulu's legendary surf can book in for Surf and Bikini Bootcamps, which partner fitness regimes and surf lessons. Waikiki Edition, 1775 Ala Moana Boulevard, Honolulu, Hawaii(001 808 943 5800; editionhotels.com). Bootcamps start at$445(£297)pp per day full board. Doubles from $222 (£148), room only. Surf Lodge, Long Island The Surf Lodge has made its home at the eastern point of Long Island and is by far the most design-driven place to stay in the small fishing town of Montauk. Sun-bleached driftwood, vintage patterns, tongue-and-groove panelling and colourful art by surfers and surf fans set the scene. The restaurant serves freshly-caught seafood, while the bar turns up the volume with live music and DJs throughout the summer. The Surf Lodge, 183 Edgemere Street, Montauk, Long Island, New York, US(001 631 668 1562; thesurflodge.com). 1 of 2 9/19/2011 12:55 PM Nike's New Wave: Surf,Style Sound I Colleen Nika I Rolling Stone http://www.rollingstone.com/music/blogs/thread-count/nikes-new-wave-... Nike's New Wave: Surf, Style & Sound Thread Count by: Colleen Nika Kelly Slater Photo courtesy of Nike 6.0 The past few weeks have been a creative whirlwind for the Nike empire.They just wrapped up collaborative action sports initiatives on two coasts—one at the US Open of Surfing at Huntington Beach, California, and another just days ago at Brooklyn's own mighty Rockaway Beach. Integrated into the genre-expanding adventure was an innovative of fusion of style, sound, skate—but of course, most prominently: surf. Especially in Huntington Beach,where "surf' isn't just a verb, but a lifestyle and vocation. The entire community is built around the premise of surfing as salvation: the Beach Boys famously wrote songs about this place, as did Jan& Dean(in fact, long-time resident Jan helped it become recognized as "Surf City USA," a name the locals obviously relish). For the Nike US Open of Surfing a new generation of spirited rock bands played free shows to those who ventured onto the beach between surf and skate events. The afternoon and evening shoreside entertainment consisted of a motley assortment of guitar bands. The Sounds managed to excite a primarily adolescent audience into a tizzy not seen since the punk-pop glories of 2003's Living In America. The suitably named Surfer Blood played a late afternoon set,their sunstroked shoegaze lulling the crowd into a dopey-grinned 1 of 2 9/19/2011 12:49 PM Nike's New Wave:Surf,Style Sound i Colleen Nika I Rolling Stone http://www.rollingstone.com/music/blogs/thread-count/nikes-new-wave-... state of appeasement. One block over, spunky New Jersey upstarts The Static Jacks got a skater-heavy crowd pogoing. But the unquestionable sonic highlight was brought by none other than MGMT who teased the crowd by refusing to ply them with an easy fix(re: the hits). Instead,they pummeled through a challenging set, filled primarily with the careening psych-pop of last year's Congratulations.Not the most obvious beach material in the world, but the crowd, who were enjoying the show for free, hung on expectantly, waiting for the band's default anthem, "Electric Feel" to kick in. When it finally did,they erupted. Their set climaxed in a fit of epic disorientation that saw frontman Andrew VanWyngarden commanding the crowd to take off their left shoes. Hundreds did as they were told—and threw them at him,apropos to everything and nothing all at once.Exhilarating. Surf legend Kelly Slater naturally stood out among the bronzed and blonde denizens of the beach, as did 18 year-old Australian surfer Lauren Enever,who, despite finishing fifth in her quarter final, was in high spirits. She was a fixture at the concerts,dancing on chairs at one point for the Sounds. "I love this chick!" she told Rolling Stone later,referring to Sounds'frontwoman Maja Ivarsson. "I love a good powerful frontwoman." Enever's own obvious strength has an alluring sleekness and grace to it that makes her an ideal face for her sport—and, lately,to fashion. She has already been shot alongside athletic icons Maria Sharapova and Sofia Boutella by Annie Leibovitz for Nike's recent "Make Yourself' ad campaigns, which hit magazines this month. "It was pretty rad, she hadn't done a shoot like it ever before—and of course, neither had I!" said Enever."The idea of high fashion is a pretty new frontier for me. But I do love to shop, and enjoy the work of certain Australian designers." Her personal style is a little less lofty and grounded by her sporty lifestyle. "I grew up as a tomboy, I really considered myself one of the boys growing up in Australia. I'm getting into the idea of serious fashion now, though. I have a lot to learn." Despite her relative neophyte status on the fashion front, Enever's style mindset is actually very contemporary. Luxe, inventively designed sportswear has become a popular commodity,thanks in part to high-caliber collaborations such as Alexander McQueen for Puma and Stella McCartney for Adidas.Nike, positioning themselves as innovators at the threshhold design and science, have responded to the trend with high-tech,high-end new offerings of their own.The soon-to-be-ubiquitous "Legacy" bikini, which Enever has been sporting, is one such example: it features bonded seams and a subtle, but pivotal fabric twist in the center gore, allowing a level of movement and flexibility rare in most women's performance wear. For Enever,those little upgrades can make all the difference in the world. "Surfing can be sexy and dangerous." she explains. "But it can be made comfortable and feminine for us,too—feeling your suit is working with you,and not against you can mean the difference between winning and losing a competition." Related -MGMT On Aliens,Drugs, and 'Congratulations' •50 Best Songs of 2010: MGMT, Congratulations -Breaking: Surfer Blood 2 of 2 9/19/2011 12:49 PM Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Thursday,June 30, 2011, 2:00 p.m. Hilton Waterfront Resort-Pacific B 21100 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 200o Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 2. _ - Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry, Phelps, Riddell, Shafer,Torrence,Vaughan, Shields 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda'ar of Commur ty interest. We respectfully request that this public forum be utilized in a positive and/or constructive manner.Please focus your comments on the issue or concern thafybu would,like to bring to the attention of the Board. 5. Approval of March 22, 2o11, Board Meeting Minutes;w(blue.�pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO JD Shafer(green pages) 8. Chairman's Report by Chair Kevin Patel,; a. City/RDA request;for funds="Fred Wilson b. Strategic Destination aPlati ;D'on�HAnderson HBMVB Board Agenda 6-30-11 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau } Board of Directors Meeting Thursday,June 30, 2011 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where th&Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including. but,not:limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts; B. Changes or proposed changes in the prices or rates.of hotel or motel rooms,food and beverage, transportation, sightseeing, or other,services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms, and conditions or rental;' D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Thursday,June 30, 2011 9. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Group Sales Update: i. Lead Production ii. Trade Shows b. Marketing Update i. International Market • Pow Wow • Fams • UK Sales Mission • CA Cup ii. Social Media/Website • Adventure Sweepstakes • Website Update iii. Public Relations • Video Program iv. 2011/12 Proposed Budget 10. Sustainable Tourism Committee Report by Chair Shirley,Dettloff 11. Advocacy Committee Report by CEO Steve Bone,:-, 12. Film Commission by Briton Saxton i. Approval of'�Hunti�ngton.Beach Film Commission's inclusion in CA Film Commission 13. President's Report by CEO Steve Bone a. Accreditation b. Orange County Tourism Council Update c. BID Annual Report;`and budget request d. PKF,Trends Report e. Approval of Bank Resolutions authorizing CD and checking account signatures ;,. f:-�,California Coastal Commission- Whale Tail Program g. Cal,State Fullerton's Center for Entertainment+Tourism 14. New Business 15. Open Discussion/Announcements 16. Adjournment Next Board Meeting: September loth at 3:30 p.m.,location TBA (Please note there will be no Board Meetings in July or August) Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday,April 19, 2011 11:3o a.m. Hyatt Regency Resort&Spa 21500 Pacific Coast Hwy. Huntington Beach,CA 92648 BOARD MEMBERS PRESENT:,Suzanne Beukema,Margie Bunten,Shirley Dettloff,Steve Dodge,Kevel Patel,Marco Perry,Cheryl Phelps,Tom Shields,Robert Vaughan GUESTS PRESENT: Kellee Fritzal,Joe Carchio,Laurie Frymire,Joe Shaw,Jennifer Pepper,Jonathan Eudy STAFF PRESENT: Steve Bone, Bob Wentworth,Chris Anderson,Nicole Llido, Briton Saxton 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 11:46 a.m. by Chair Kevin Patel 2. Roll Call 3. Public Comments-None 4. Approval of March 22, 2011, Board Meeting Minutes- Motion/second by Bunten/ Dettloff. Ayes unanimous. Minutes approved. 5. TOT report by Kellee Fritzal- Gross is up,smaller and larger hotels both doing well. 6. Financial Report by Steve Bone - Expenses in line with revenue. 7. Chairman's Report by Chair Kevin Patel-New Chamber Representative-Dennis Gallagher 8. Marketing Report by VP of Sales&Marketing, Bob Wentworth - a. Group Sales Update: i. Lead Production ii. Group Collateral b. Marketing Update ` i. International Market • Pow Wow ® Upcoming Fams s, Western Canada Sales Mission • CA Cup ii. Publications-New Visitors Guide iii. Public Relations 1. CTTC NY Press Event 9. Sustainable Tourism Report by Chair Shirley Dettloff-Working with the Chamber of Commerce 1o. Advocacy Committee Report by Steve Bone- OCTC Tourism Week 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday,April 19, 2011 ii. Presidents Report by Steve Bone - a. DMAI CEO Conference b. Film Commission Update by Briton Saxton - Membership with AFCI has been approved,will be attending Locations Trade Show in June. c. May ii OCTC(Orange County Tourism Commission) Update d. Strategic Destination Plan e. Discussion of next Board of Directors meeting in June f. Lifeguard Tower Photo Opportunity 12. Motion to adjourn meeting. Motion/Second by Beukema/Perry. Ayes unanimous. Meeting adjourned at 12:27 p.m. 2 City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 10 %Transient Occupancy Tax Receipts Reflecting Aril Occupancies Current Month - April 2011 *Year to Date - April 2011 Last Year This Year Change %Change Last Year This Year Chance %Change 438,887 498,193 59,306 13.5% 2,630,073 3,112,768 482,695 18.4°/a *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands) YTD $900,000 $ ,0Z 000 - $5,000 $800,000 $6,574 $6,589 O 3 Year Average $7,000 $700.000 cu"M Year $5,810 $4,000 $600,000 $6,000 $500,000 /�� $5,000 $3,278 $3,397 $3,000 $400,000 $4,000 $3,11 $2,647 $2,630 $300,000 $3,000 $2,000 $200,000 $100,000 $2,000 $1,000 $o $1,000 . . - 4`00°�e�vav BFe°�c�aA��aA4aa� pQp\ �Aa� �J°0 A $0 $0 O �o� Oec )a �m P 6�Q� 2006107 2007108 2008/09 2009110 2010/11 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010111 %Change %Change %Chanae %Chanae Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $411,586 12.7% February $512,087 11.4% $358,467 (30.0%) $369,754 3.1% $435,213 17.7% March $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% $597,227 22.6% April $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% $498,193 13.5% May $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% - June $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% - July $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% - August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% - September $493,407 (7.4%) $446,966 (9.4%) $505,027 13.0% - TOT Audit $99,330 $3,332 $12,900 - Assessment Billed Total: $6,687.838 1.7% $5,420.354 (19.0%) $5,823,269 7.40/6 $3,112,768 18.4% Budget $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 2% Business Improvement Assessment District Reflecting April Occupancies Current Month - April 2011 *Year to Date - April 2011 Last Year This Year Chan a °1°Chance Last Year This Year Change %Chance $43,889 $99,638 $55,750 127.0% $262,909 $ 621,759 $358,850 136.5°/ "Excludes audit and Includes rate change from 1%to 2% Monthly BID aaoa§Nor Year Comparison to Prior Years 03Year Average "Annual (in thousands) YTD $120,000 0,000 Currenl Veer $1 $800 -- — --- $700 � $110,000 $700 $657 $659 $640 $100,000 $90,000 , $600 $542 $581 822 $580 $80,000 $520 $ 0,000 �� $500 $460 $60,000 $50,000 $400 $400 $40,000 $30,000 $300 - $340 $20,000 $328 $340 $280 $10,000 - $200 — $2e5 $263 $220$0 $100 $160 ,d§ .o§ ,zp 0e6 �0 Sc ��9 tee` Oo�o 4oF oce Leo° eat' ae Y. �` �3 ) P�0 `eF'o $0 $100 411 \ 2006M7 2007108 2008/09 2009110 2010/11 Fiscal Year 2007108 Fiscal Year 2008109 Fiscal Year 2009/10 Fiscal Year 2010111 %Change %Chance %Chance %Chance Actual Prior Yr Actual Prior Yr Actual Prior Yr Actual Prior Yr October $56,394 20.2% $44,190 (21.6%) $41.114 (T0%) $95,960 133.4% November $41,991 11.6% $39.940 (4.9%) $29.110 (27.1%) $74,181 154.8% December $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $82,281 125.4% February $51,209 11.4% $35,847 (30.0%) $36,975 3.1% $87,032 135.4% March $59,031 (5.7%) $38.940 (34.0%) $48,694 25.0% $119,446 145.3% April $47,718 (16.0%) $43.000 (9.9%) $43,889 2.1% $99.638 127.0% May $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% $0 June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $0 July $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% $0 August $77.594 3.3% $66,995 (13.7%) $77,048 15.0% $0 September $49,322 (7.3%) $44,640 (9.5%) $50,494 13.1% $0 BID Audit $7,574 $50 $0 $0 Assessment Total: $666,418 1.5% $541.654 (18.7%) $580,773 7.2% $621,759 136.5% Note: In FY 2010/11,the BID went from 1%to 2%. City of Huntington Beach Transient Occupancy Tax Receipts Report Fiscal Year 2010/11 Transient Occupancy Tax Receipts Reflecting April Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - April 2011 Current Month - April 2011 Last Year ThlsYear Change %Chance Last Year This Year Change %Change $368,591 $418,926 $50,335 13.7% $70,296 $79,267 $8,971 12.8% Monthly TOT Receipts Under Over 151 150 Receipts Over 151 Rooms ---Under 150 Rooms Receipts $700,000 $210,000 $600,000 $180,000 $500,000 -- - - - - - $150,000 $400,000 - - - - - - -- - - - $120,000 $300,000 - - - - -- - - -- -- - -- $90,000 $200,000 -- • - - - - - - $60,000 $100,000 - --- - - --- $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2009110 Fiscal Year 2010111 City Fiscal Over 151 %Change Under 150 %Change Over 151 %Change Under 150 %Change Period Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr Rooms Prior Yr October $345,276 n/a $66,005 2.3% $411,253 19.1% $71,003 7.6% November $239,824 We $51,512 (40.6%) $311,718 30.0% $59,507 15.5% December $215.616 n/a $50,823 (14.5%) $261,570 21.3% $55,497 9.2% January $318,927 n/a $46,268 (30.5%) $352,141 10.4% $59,445 28.5% February $309,002 We $60,751 2.7% $374,246 21.1% $60,966 0.40/6 March $415,847 n/a $71,335 (5.5%) $518,135 24.6% $79,092 10.9% April $368,591 n/a $70,296 (9.2%) $418.926 13.7% $79,267 12.8% May $446,298 26.5% $75,387 (2.3%) $0 $0 June $495,334 13.5% $90,506 10.6% $0 $0 July $670,409 13.7% $126,675 9.8% $0 $0 August $654,559 14.6% $116,099 17.60/6 $0 $0 September $427.326 13.7% $77,701 9.3% $0 $0 Total: $4,907,010 n/a $903,359 (3.2%) $2,647,989 43.6% $464.778 34.1% H.B. Conference &Visitors Bureau Statement of Activities by Line Item May 2011 A B C D E F G H I J K 1, Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 3 4 REVENUE 5 6 Public Sources TOT 7 City Contract $ 53,600.00 $ 53,600.00 $ 364,876.60 $ 323,511.00 $ 597,011.00 8 Interest Income 60.71 27.78 548.82 222.24 333.36 9 Total Public Sources 53,660.71 53,627.78 365,425.42 323,733.24 597,344.36 10 11 Quasi-Private Sources BID 12 JBID Assessment 107,200.00 107,200.00 728,959.00 553,822.00 $ 1,095,000.00 13 Interest Income 64.71 27.78 564.70 222.24 333.36 14 Total Quasi-Private Sources 107,264.71 107,227.78 729,523.70 554,044.24 1,095,333.36 15 16 Private Sources 17 Advertising: Website - 1 500.00 1 540.00 1 2,000.00 18,000.00 18 lPromotional Participation - 1,500.00 3,425.00 11,000.00 3,000.00 19 Licensing Income - - 506.52 - - 20 Travelocity Commissions - 50.00 514.01 300.00 500.00 21 Interest Income 11.04 27.77 81.22 222.24 333.28 22 Total Private Sources 11.04 2,077.77 5,066.75 13,522.24 21,833.28 23 24 ITOTAL REVENUE 160,936.46 162,933.33 1,100,015.87 891,299.72 1,714,511.00 25 26 EXPENSE 27 28 Personnel 29 Sala -Base 39,877.09 1 38,922.00 1 290,909.20 311,378.00 467,063.00 30 1 Sala -Vacation Accrual 116.43 584.00 4,064.05 4,666.00 7,000.00 31 FICA Tax 2,905.12 2,725.00 20,775.01 21,793.00 32,694.00 32 FUTA Tax 35.42 59.00 517.09 1 466.00 1 701.00 33 SUTA Tax 274.50 370.00 4,007.34 2,960.00 4,437.00 34 Pension Expense 2,691.08 3,104.00 23,502.39 24,829.00 37,241.00 35 Health Insurance 5,228.41 1 9,043.00 43,867.73 72,344.00 108,518.00 36 IDental Insurance 838.00 - 5,705.00 - - 37 Worker's Comp Insurance 444.21 375.00 3,249.18 3,000.00 4,500.00 38 Staff Training &Development 1,226.56 1,250.00 6,662.09 1 10,000.00 1 15,000.00 39 Contract Labor - - 226.01 - - 40 Total Personnel $ 53,403.96 $ 56,432.00 $ 403,485.09 $ 451,436.00 $ 677,154.00 41 Page 1 of 3 H.B. Conference & Visitors Bureau Statement of Activities by Line Item May 2011 A B C D E F G H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Budget Budget 42 Marketing/Promotion 43 Travel&Entertainment $ 6,051.70 $ 5,073.00 $ 43,588.75 $ 41,388.00 $ 61,677.00 44 Trade Show Participation 11,931.21 6,935.00 1 59,521.45 1 49,760.00 1 77,500.00 45 FAM Tours/Site Visits 6,221.06 4,766.00 51,146.83 48,936.00 68,000.00 46 Advertising/Marketing: - - - - - 47 Media - 14,145.00 110,722.37 101,322.00 158,325.00 48 Online/Website 4,744.95 13,380.00 50,986.02 81,980.00 135,500.00 49 Printed Marketing Collateral 3,125.00 26,000.00 38,970.35 49,000.00 50,750.00 50 Public Relations 6,387.75 7,295.00 105,746.92 110,720.00 154,900.00 51 Research 325.00 4,438.00 1 29,519.00 1 35,498.00 1 53,250.00 52 Fulfillment 6,959.36 3,796.00 28,458.99 30,144.00 45,200.00 53 Other - 485.00 2,135.34 3,060.00 5,000.00 54 ITotal Marketing/Promotion 45,746.03 86,313.00 520,796.02 551,808.00 810,102.00 55 56 Administrative Operations 57 Accounting&Legal 6,706.34 3,000.00 1 27,201.83 24,000.00 36,000.00 58 Dues&Subscriptions - 880.00 7,351.50 6,480.00 10,000.00 59 Depreciation/Amortization 609.44 633.33 4,732.84 5,066.64 7,600.00 60 Insurance - 917.00 9,114.57 9,335.00 13,000.00 61 1 Data Processing/Computers 2,420.57 2,715.00 22,742.13 23,640.00 34,500.00 62 1 Rent 2,903.90 3,441.33 24,688.45 27,530.64 41,545.00 63 Telecommunications 1,089.17 1,989.00 1 10,227.67 15,912.00 23,860.00 64 Office Supplies 2,209.07 1,876.00 22,319.32 15,002.00 22,500.00 65 Miscellaneous 90.36 1,745.00 3,964.36 13,270.00 20,250.00 66 Total Admin. Operations 16,028.85 17,196.66 132,342.67 140,236.28 209,255.00 67 68 ITOTAL EXPENSE 115,178.84 159,941.66 1,056,623.78 1,143,480.28 1,696,511.00 69 70 EXCESS REVENUE $ 45,757.62 $ 2,991.67 $ 43,392.09 $ 252,180.56 $ 18,000.00 71 72 73 74 75 "`Statement does not reflect capital expenditures for the fiscal year. Annual budget of$18,000 with actual expenditures as follows: 76 77 Office updates(deposit) 1012612010 2,500.00 78 Office furniture (deposit) 1111512010 5,000.00 79 Phones stem deposit 1113012010 3,590.00 - 80 Office furniture balance 1211312010 4,551.12 81 Phones stem balance 1211612010 3,590.010 82 Office updates balance 1211612010 1 9,033.00 Page 2 of 3 r. . .1 H.B. Conference &Visitors Bureau Statement of Activities by Line Item May 2011 A B C D E F G H I J K 9 Annual 2 Month Actual Month Budget YTD Actual YTD Budget Bud et 831 Desk chair 112612011 536.03 84 Cameraequipment 413012011 572.39 85 1 Apple laptop 413012011 1 2,125.43 86 Apple 1 ads 4130120111 1,610.58 87 Front office furniture(deposit) 515120111 1 4,500.00 Page 3 of 3 Huntington Beach Three Year Strategic Destination Plan Draft Summary 1 The following summary highlights the key elements of the Huntington Beach Strategic Destination Plan which was prepared between January and April 2011. Approximately 50 people representing the Huntington Beach Marketing&Visitors Bureau(HBMVB) Board of Directors, staff and visitor industry and city proponents at large were involved through numerous planning workshops and review sessions. This strategic plan is to be used as a directional and guideline document for the effective leadership and marketing communications efforts of the HBMVB and at the same time provide clear focus and consistent directions for sustainable Huntington Beach tourism growth over the next three years. Main Destination Challenges We face five broad-based challenges as a city and destination marketing organization to grow sustainable group and leisure tourism. 1. To invest in a stronger integrated brand marketing and sales strategy/program approach to persuadable target visitor segments during off-peak periods (combined reinforced online/offline strategies related to priority visitor segments by origin and behavior) 2. To focus on increased conference and group sales and services (proactive program to generate new leads and sales in the meetings market) 3. To identify and pursue new special interest/niche leisure markets with best growth potential (seeking and penetrating new activity-based pleasure traveler and SMERF/film organizer segments) 4. To continue attention to city tourism and destination marketing organization advocacy (ongoing stakeholder communications on the value of tourism as an economic development engine and creator of new jobs in a situation of declining revenue available for community services) 5. To enhance the consistent quality of the sustainable beach product experience(better quality visitor experience by supporting "green"practices and new visitor product such as Waterfront Hilton expansion, Pacific City buildout and Edinger/Beach Boulevard redevelopment) Destination Vision 2020 We aspire to a destination future dependent on collective city and visitor industry partnerships and mutual benefits. Huntington Beach, with its internationally renowned pier and panoramic ocean and beach, is a unique urban resort community. It showcases an eclectic collection of visitor experiences centered on vibrant downtown and Edinger/Beach Boulevard retail shopping, exciting sports and outdoor leisure places, expanded waterfront hotels, meeting and event venues, specialized interpretive centers on surfing and nature preserve/wetlands areas, all conveniently located in California's Orange County. Huntington Beach Marketing &Visitors Bureau Huntington Beach Three Year Strategic Destination Plan Draft Summary 2 Marketing & Visitors Bureau Vision 2020 We aspire to an organization vision aligned to the destination vision and dependent on astute board leadership and professional management. The Huntington Beach Marketing& Visitors Bureau is an effective city destination leader representing the combined visitor industry and community partnership in the brand development, marketing and sales of the Surf City USA experience. Marketing & Visitors Bureau Mission, Values and Goals We accomplish a focused mission through adherence to values and guiding principles and four long-term goals. Market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents. Z Professional and quality oriented Creative and innovative :Z Visitor, partner and community-driven Transparent and accountable 0 Visionary and strategic Sustainable and efficient Destination Marketing, Sales and Services To increase the awareness and conversion of persuadable visitors through targeted market strategies focusing on innovative promotional, sales and services programs. Destination Development To proactively support new and expanded visitor attractions, events, facilities and related amenities and infrastructure. Destination Advocacy and Community Relations To advocate the importance and value of tourism and the role of the Huntington Beach MVB. Destination Funding and Administration To perform as a fiscally responsible organization with talented professionals, engaged investor-partners and resulting optimal returns. Huntington Beach Marketing &Visitors Bureau Huntington Beach Three Year Strategic Destination Plan Draft Summary 3 Destination Promise and New Strategic Initiatives We perform effectively as a city and visitor industry by delivering on the destination brand promise and implementing under the auspices of the Huntington Beach MVB the following, not in priority order, 25 key projects/programs to address the tourism challenges and realize the destination vision. Huntington Beach is the authentic California beach getaway—accessible, safe and fun! With its internationally recognized surfing culture and iconic pier, the city presents a progressive, spirited and active lifestyle based on a walkable downtown entertainment zone, year-round events and immersive nature-based and ocean activities. Huntington Beach boasts luxury resort hotels to affordable lodging along with nearby offerings of one-of-a-kind meeting, sports, dining and shopping venues. :D Develop and implement a new group sales :D Promote new event venue facilities strategy and plan �D Develop suggested online themed special • Improve to an interactive,mobile and well- interest visitor itineraries linked destination website :) Develop effective beach activity guidelines in • Form a Huntington Beach Film Commission support of group events with the City of and market film production for the community Huntington Beach Increase attention to destination weddings and :Z Investigate a new/expanded community-based beach-oriented events international surfing museum with branded visitor center • Partner in productive Orange County Tourism Council marketing campaigns and a cultural :D Support and communicate sustainability heritage tourism program practices to the visitor industry and community • Design and execute an integrated destination a Promote tourism benefits and HBMVB information distribution network supportive roles and returns :D Focus on national marketing activities to up to 9 Promote improved community six hour travel patterns intraorganizational communications 0 Continue to respond to social media trends -z Involve city government officials in group and initiate new strategies and programs business sales and reception activities Continue to grow inbound visitation from key :Z Attain the Destination Marketing Accreditation international markets Program (DMAP)professional organization designation :D Advocate for visitor-friendly public/private bus routes and improved shuttle service Launch a new Surf City USA licensing program between airports and regional attractions Determine larger HBMVB office premise needs 0 Promote improved retail shopping :D Encourage city-based corporate support to :D Support new off-peak events including an select tourism initiatives icon/signature development Z Update strategic plan initiatives annually Huntington Beach Marketing &Visitors Bureau City of Huntington Beach Three Year Strategic Destination Plan Huntington Beach Marketing&Visitors Bureau(HBMVB) Final Outcomes and New Directions Destination/CTB Planning Approach E a Four management team meetings 3 Year M from January to April 21 1 Strategic o Destination r a Two Board of Directors meetings Plan in March and April 2011 2011112-2013/14 m c z 50 individuals involved in the m planning process c c z Board of Directors draft plan HBMVB Marketing/ = review and approval on June 28, Business Plan 2011 2011/12 BEACN! Components of the Huntington Beach Strategic Destination Plan N 1. Introduction 12 2. Huntington Beach Destination Situation r W 3. Huntington Beach MVB Purpose and Future m Direction a 0 4. Huntington Beach Strategic Destination Outlook c t Appendices x 3 Page 18 Page Summary Document BEACH` 1 Huntington Beach Destination Situation, HBMVB Purpose and Future Direction T.-.9 n Where are we now and what do we want to become? Current Destination Situation E ma Destination accomplishments 12 Destination issues cc z Destination SWOT analyses and conclusions rn BEACH.1 Destination Main Challenges E Destination Marketing and Sales 1. To invest in a stronger integrated brand marketing and sales strategy/program approach to persuadable target visitor segments during off-peak periods (combined reinforced online/offline strategies related d) M to priority visitor segments by origin and behavior). r 2. To focus on increased conference and group sales and services(proactive program to generate new leads r and sales in the meetings market). 3. To identify and pursue new special interest/niche leisure markets with best growth potential(seeking and penetrating new activity-based pleasure traveler and SMERF/film organizer segments). BEACH: Destination Main Challenges Cont'd E Destination Community Relations •c c 4. To continue attention to city tourism and DMO ►2 advocacy(ongoing stakeholder communications on 0 the value of tourism as an economic development m engine and creator of new jobs in a situation of declining revenue for community services). 0 Destination Development 5. To enhance the consistent quality of the sustainable x beach product experience(better quality visitor experience by supporting"green"practices and new visitor product such as Waterfront Hilton expansion, Pacific City buildout and Edinger/Beach Boulevard redevelopment). BEACH 2020 Destination Vision Statement N •c Huntington Beach,with its internationallyrenowned c pierand panoramic ocean and beach,is a unique L urban resort community.It showcases an eclectic M collection of visitor experiences centered on vibrant m downtown and Edinger/Beach Boulevard retail c shopping,exciting sports and outdoor leisure places, expanded waterfront hotels,meeting and event = venues,and specialized interpretive centers on = surfing and nature preserve/wetlands areas,all conveniently located in California's Orange County. 20 Projects,Programs and Policies Identified BEACB�; 2020 Organization Vision Statement y The Huntington Beach Marketing&Visitors Bureau is .c c an effective city destination leader representing the r combined visitor industry and community m partnership in the brand development marketing and m sales of the Surf City USA experience. c 0 c 6 Projects,Programs and Policies Identified c 2 A BEdCN'; 3 HBMVB Mission Statement g Market and sell Huntington Beach's Surf City USA cbrand experience as the preferred quintessential r California beach destination leading to increased visitor spending and enhanced quality of life for m residents. c rn o Organization values ca Target markets 0 = o Filter tests BEACB� HBMVB Four Strategic Goals w Destination Marketing,Sales and Services To increase the awareness and conversion of persuadable visitors through targeted market d strategies focusing on innovative promotional,sales m and services programs. 0 c Destination Development To proactively support new and expanded visitor attractions,events,facilities and related amenities and infrastructure. BEA q HBMVB Four Strategic Goals Cont'd E Destination Advocacy and Community Relations o To advocate the importance and value of tourism and s the role of the Huntington Beach MVB. c> m m Destination Funding and Administration c 0 To perform as a fiscally responsible organization with E talented professionals,engaged investor-partners and resulting 25 New = optimal returns. Initiatives Next 3 Years BEACA� 4 Destination Brand Promise y Huntington Beach is the authentic California beach cgetaway—accessible,safe and fun!With its r internationally recognized surfing culture and iconic @ pier,the city presents a progressive,spirited and m active lifestyle based on a walkable downtown c entertainment zone,year-round events and rn immersive nature-based and ocean activities. Huntington Beach boasts luxury resort hotels to = affordable lodging along with nearby offerings of one-of-a-kind meeting,sports,dining and shopping venues. it'd Huntington Beach Strategic Destination Outlook What needs to be done and did we achieve the expected results? Destination Marketing, Sales and Services Priorities E 9Initiatives w > Develop and implement a new = Design and execute an integrated F group sales strategy and plan destination information t z Improve to an interactive,mobile distribution network and well-linked destination z Focus on national marketing m website activities to up to six hour travel a Form a Huntington Beach Film patterns $ Commission and market film o Continue to respond to social Im c production for the community media trends and initiate new r, a Increase attention to destination strategies and programs weddings and beach-oriented a Continue to grow inbound = events visitation from key international a Partner in productive Orange markets County Tourism Council marketing campaigns and a _ # cultural heritage tourism program BEACH; 5 Destination Development Priorities a S Initiatives >Advocate forvisitor-friendlypubliclprivate bus routes and improved shuttle service between airports and regional attractions t * Promote improved retail shopping u a10i z Support new off-peak events including an iconlsignature m development c g o Promote new event venue facilities c z Develop suggested online themed special interest visitor itineraries c Develop effective beach activity guidelines in support of group = events with the City of Huntington Beach o Investigate a newlexpanded community-based international surfing museum with branded visitor center o Support and communicate sustainability practices tothe BEACH visitor industry and community Destination Advocacy and Community Relations Priorities m .7 3Initiatives F° a Promote tourism benefits and HBMVB supportive roles and returns w to Promote improved community intraorganizational c communications 0 Involve city government officials in group business sales and reception activities x BEACH; Destination Funding and Administration Priorities w 5Initiatives t° a Attain the Destination Marketing Accreditation Program (DMAP)professional organization designation m m Launch a new Surf City USA licensing program c o, Determine larger HBMVB office premise needs c r z Encourage city-based corporate support to select tourism = initiatives Update strategic plan initiatives annually BEACH; 6 1 1 City of Huntington Beach Three Year Strategic Destination Plan � s Motion for Plan Approval 7 ARISTOTLEv Website Design olntegrated Marketing o Interactive Media HUNTINGTON BEACH MARKETING AND VISITORS BUREAU HUICITINGT0N ��zfr i. 1 BEACIA � . SurfCity SAm com ENHANCED REPORT Web Analytics April 2011 ........................................................................................................................................................................................................................................................................................................................................................................... 1 ..................................................................................Y......................................................,.......................................................9........................................................_..9......._....................................... .................. April 2011 OVERVIEW 1. Traffic has increased 52.7% comparing Apr'10 to Apr '11. Unique visitors to the site have also increased by 53.7% (27,022 vs. 41,546 unique visitors). 2. The April 5`h e-newsletter blast, "Surf, Sun and Fun Family Getaway" sent to the USA Subscribers list of 14,610 people returned an open rate of 18.3% and had 1,616 total clicks of which 303 went to the HBSurfCityUSA Facebook page with 917 clicks to the website contest page. 3. The General PPC campaign generated 1,545 clicks to the website and 10 Visitor Guide requests or e-new signups this month. The Family Getaway PPC campaign generated a total of 2,324 clicks to the website at an average cost- per-click of$0.92 with 56 contest signups. This cost-per-click is typical for short promotional campaigns. 4. Detail page views for partners have been added on page 24 where we see an overall increase of 67% comparing 6,036 total views in Apr '10 to 10,068 this month. Also detail page views for the Hilton Waterfront,Hyatt Regency, Hotel Huntington Beach and Shorebreak Hotel grew year-over-year and on page 25 we see an increase in exit links to these hotel partner websites as well. 5. Traffic from SmartPhones/PDAdevices accounted for 6,07p visits or 13% of total traffic to the website this month. This represents an increase YTD of 329%. (There were 1,416 visits last April from mobile devices). 6. There were 3,244 exit link clicks to partner websites during the month of April, up from 2,423 last April. The"Hilton Waterfront Beach Resort"was the most popular link with 298 total clicks. Source: Custom Admin 7. International traffic increased 17% and rose to 3,483 visits in Apr '11 compared to 2,977 in Apr '10. Visits from Canada increased 13%this month compared to Apr '10. International visitors accounted for 54 goal conversions in April; 9 e-newsletter signups and 45 Visitor's Guide requests. 8. There were 287 form submissions for the printed Visitor's Guide this month with 211 visitors requesting hotel special offers. Source: Custom Admin 9. Referrals from Facebook reached 315 this month, up from 123 during Apr '10. Facebook referrals viewed on average 2.03 pages and spent 00:01:45 on site. 10. 63%of U.S. traffic to the site originated from California in April. Arizona was 2 d sending 3% and Texas was 3rd sending 3% of U.S. traffic. 11. The Family Fun Getaway campaign drove 6,763 visits to the contest landing page with 5,123 signups on the website and an additional 663 entries via the Facebook App. See details on pages 7 and 8. ............_.._.................................. ..............Page..6. ARISTOTLE'Web Analytics Huntington Beach Marketing and Visitors Bureau April 2011 HUNTINGTON BEACH —EXIT LINK TRACKING TO PARTNER W EBSITES Custom Admin April2011 April 2010 Top 20 Exits to Partner Sites # Top 20 Exits to,Partner Sites. # Hilton Waterfront Beach Resort 298 Hilton Waterfront Beach Resort 270 Hyatt Regency Huntington Beach Resort & Spa 235 Hyatt Regency Huntington Beach Resort & Spa 210 Shorebreak Hotel 186 Shorebreak Hotel 174 Best Westem Huntington Beach Inn _ 147 Best Western Huntington Beach Inn 129 Huntington Surf Inn _ 135 Duke's 123 Duke's r 117 Huntington Surf Inn s 115_ Oceanview Motel 100 Hotel Huntington Beach 100 �Sandy's Beach Grill 97 Bella Terra 81 iiSun 'n Sands Motel 91 Sandy's Beach Grill 73 (Hotel Huntington Beach 86 Sun 'n Sands Motel 70 Ruby's Diner 80 Oceanview Motel 70 Comfort Suites Huntington Beach 77 Ruby's Diner 66 Bella Terra _ 63 Pacific View Inn &Suites w 62 Best Western Regency Inn 62 Best Western Regency Inn 58 Pacific View Inn &Suites 59 Comfort Suites Huntington Beach 55 Crabby's Boathouse 57 Crabby's Boathouse 44 5 Points Plaza 52 Howard Johnson Express Inn & Suites 37 Longboard Restaurant & Pub, The 52 Catalina Passenger Service N1 30 Howard Johnson Express Inn & Suites 49 Slyders Water Playground _ j 29 Catalina Passenger Service j 37 15 Points Plaza j 28 (Californian, The 35 Longboard Restaurant & Pub, The 26 ;Spark Woodfire Grill _ �33 Californian, The 23 The Strand ] 33 Extended Stay America 23 jPacific City _ _ 32 Huntington Surf& Sport (HSS) i 22 All-Year Whale &Dolphin Cruises - Newport Landing i 32 �PeteI— s Sunset Grille 21 Month 2011 20.10-Tj '2009: " Jan 21737 3,386 �� 2,961 Feb 2,736 2,951 3,810 Mar 3,391 2,913 4,187 Apr 3,244 2,423 3,997 May 2,909 4,934 Jun 3,816� 5,580 Jul 4,465 6,105—I Aug _ 3,378 3,909 Sep 2,031 2,515 Oct — 1,524 1,923 Nov j 1,493 1,487 Dec 1,630 1,779 —11 I TOTAL 32,919 43,187 Page 25 ............. ......... .............._.................................................................. ........................................_. ............_...................................................._............... ..........................._..... ............. r \ - i 1 Enter now for a chance to enjoy the Surf, Stln and Fin Family Getaway in beautiful Surf City USA. Your getaway package for four includes: • A three-night stay at the Hyatt Regency , Huntington Beach Resort and Spa • :7ae • Tickets to Disneyland or Knott's Berry Farr:-. • Surf lessons for the whole family ' • S 1,000 redeemable for airfare only • Four-day car rental a. ' • $500 gift card to Surf City USA shops and restaurants. Enter on our website at SurfCityUSA.com or on the Surf City USA Facebook Page for an extra entry. Contest entries close May 13, 2011 at 11:59 p.m. PST Enter Nowi on our tvebsite r.; _ ;r, the SUI-r City US SL;4-ONUSA.com -OR Faeeboor.. Page i, .ntington Beach Conference Call Agei,, Tuesday, May 17,2011 1:00pm—Athens Conference Room • Family Adventure—Final Stats o Snail-Mail entries and drawing complete o Total unique entries: 6,440(includes Snail-Mail) 5,463 Total Online Entries 977 Snail-Mail 6,440 total w/Snail-Mail o Facebook double-entries: 317 o Facebook"Family" Contest Tab views over past 30 days: 3,519(o4/16-o5/15/2o11) o Facebook Averaged 29-30 new"Likes" each day during contest o Facebook"Fans" 1,300 o Newsletter signups 330 o Visitor Guide Requests 900 • E-Blast (non-Contest)# 1 Stats (as of this morning): Mailing List Total Complete Fail Views Open Rate Total Clicks General Send 24,967 99.70% 960 4,211 16.90% 1,558 Family Contest-OTO 4,838 100.00% 25 916 18.90% 376 0 29,805 combined total email sends (17.2%combined open rate) o Global Removal from email list (5/12—5/17): 0 583 Total (1.96% rate) 0 324—Unsubscribe Bounces 0 258—Unsubscribed 0 1—Bad Address o Family Contest List alone—174 Unsubscribes(1 bad address, 1 bounce)3.6% rate COMBINED General Send Contest Version TOTAL Total Unique Total Unique Total Unique Clicks Clicks Clicks Clicks Clicks Clicks Hyatt 522 429 87 77 609 506 Hilton 419 376 65 58 484 434 Shorebreak 285 252 37 31 322 283 eNews 188 170 170 160 358 330 Facebook 17 14 2 2 19 16 YouTube 7 5 4 2 11 7 Twitter 0 0 0 0 0 0 Main Page 15 14 0 0 15 14 ,ti Active Huntington tseacn rage t of t tz .•- Tu` 1 L • 1 1 I I l I Enjoy outdoor fun and adventure in Huntington Beach!Enter the Come Ot,, -ity U3A Getaway! Your three-day Huntington Beach action-packed getaway for two includes •Three night stay for two at the beautiful Sn.ra:;r•:1,a Joie de Vivre Hotel •Surfing lessons for two taught by the surf-savvy Toes on me h sez team •Segway tour for two of downtown and the beach by G'O.'Tot,; •Round of golf for two at Tus>m Ranch Gulr CGursa or •Stand-up paddle board lessons for two with accomplished on,. Plus these unbeatable extrasl •5250 gift card for use at our surf and skate shops and restaurants Car rental for four days •$1,000 towards airfare(redeemable for airfare only) Entry deadline is July 17, 2011 at 11:59 p.m. Pacific Time. Enter now at far�boo: =orn H3SurfCityUSt, Like us to get started. Share with your friends for an extra entry. _r..r Nowt You are receiving this email because you have previously requested information from the Huntington Beach Mediating&Visitors Bureau This message was intended for(EmailAddress) We value your privacy. If you no longer wish to receive any future smalls from us,please or reply to this email and place"Unsubsoribe"in the subject line To ensure that our enevsletter reaches you in the future, please add - . .. . 'to your Address Book or Buddy List http://www.surfeityusa.com/enews/comeOutPlay.html 6/14/2011 "COME OUT TO PLAY" SURF CITY USA GETAWAY FACE BOOK PROMOTION Promotion launched June 6th As of June 14tn: 864 contest entries 113 Visitor Guide requests 269 Newsletter sign-ups Facebook Fans have grown to 2,148, up 848 H.B. Marketing & Visitor Bureau FINAL BUDGET FY2010/11 October 2010 through September 2011 Approved by HBMVB Board 9/21/2010 FY2010-11 Budget FY2011-12 Budget Difference Comments Income I -- Advertising $ 3,000.00 $ $ 3,000.00) Investment Income $ 1,000.00 $ 1,000.00 $ Promotional Participation $ 18,000.00 $ - $ 18,000.00) Transient Occupancy Tax $ 597,011.13 $ 704,643.00 $ 107,631.87 Increase of 5%over projected actual FY2010/11 Business Improvement District $ 1,095,000.00 $ 1,401,724.00 $ 306,724.00 ffBID Assessment to 2%; projected income from City of HB _ City Grant $ _ - $_ 25,000.00 $ 25,000.00 1 Film Commission Grant Travelocity Commission $ 500.00 $ (500.00) Total Income $ 1,714,511.13 $ 2,132,367.00 $ 417,855.87 Expense Advertising(Expense) _ $ - Media Advertising $ 158,325.00 $ 191,500.00 $ 33,175.00 Total Print, Online and Integrated Advertising Printed Marketing Collateral $ 50,750.00 $ 97,000.00 $ 46,250.00 Rack Brochure, Group Folder, Photography, Video Public Relations $ 154,900.00 $ 179,900.00 $ 25,000.00 Includes International Agencies(UK, Germany,addition of Australia);PR Tracking and CRM; PR-Special Project and Radio 'Sponsorships;Social Media PromosReceptions Website 135500.00 $ 101,400.00 $ 34,100.00) Website/Technology/SocialMedia Total Advertising(Expense) $ 499,475.00 $ 569,800.00 $ 70,325.00 Bank Fees $ 1,250.00 $ 1,240.00 $ (10.00) Data Processing $ 34,500.00 $ 28,682.00 $ (5,818.00) CRM, Hardware/Software lease, Maintanence Depreciation $ 4,000.00 $ 4,150.00 $ 150.00 Facility Costs $ 59,545.00 $ 45,947.00 $ 13,598.00) Rent, Parking, Kiosk, Storage,taxes FAM Tours/Site Visits $ 68,000.00 $ 83,000.00 $ 15,000.00 PowW ow in LA Fulfillment $ 45,200.00 $ 49,000.00 $ 3,800.00 Fulfillment for additional advertising Insurance(not personnel-related) $ 13,000.00 $ 14,000.00 $ 1,000.00 Automobile coverage; projected D&O and Liability increases Office Expense $ 22,500.00 $ 35,000.00 $ _ 12,500.00 Personnel Costs $ 677.153.43 $ 781,848.00 $ 104,694.57 DOS, Film Commissioner Professional Fees:Accounting/Legal 1 $ 36,000.00 1 Is 36,000.00 1 1 $ Final Budget Approved by Board Page 1 H.B. Marketing & Visitor Bureau FINAL BUDGET FY2010/11 October 2010 through September 2011 Approved by HBMVB Board 9/21/2010 FY2010-11 Budget FY2011-12 Budget Difference Comments Research $ _ - 5220 Research Servlces/Visitor $ 42,000.00 $ 25,000.00 $ (17,000.00) Impact Stud 5222• Research Products/Reports $ 11,250.00 $ 10,000.00 $ (1,250.00) Marketing Research Reports; DMAI Leads Access Research $ 53,250.00 $ 35,000.00 $ (18,250.00) Telecommunications $ 23,860.00 $ 19,100.00 $ (4,760.00) Trade Show Participation $ 77,500.00 $ 83,500.00 $ - 6,000.00 Addition of Meeting Sales Trade Shows Travel and Entertainment $ 61,677.70 $ 82,000.00 $ 20,322,30 Additional Travel to support Meeting Sales Other- Marketing& Promotion $ 5,000.00 $ _ 5,000.00 $ - Amortization $ 3,600.00 $ 3,600.00 $ Interest: Loan from Cl of HIS $ 1,000.00 $ 1,000.00 $ Dues&Subscriptions $ 10,000.00 $ 12,000.00 $ 2000.00 Reserves _ _ $_ _ _ _ - $ 215,000.00 $ 215:00_0.00 -..- Miscellaneous $ 18,000.00 $ 14,000.00 $ (4,000.00) Total Expense , $ 1,714,511.13 $ 2,132,367.00 $ 117,855.87 Net Income $ Final Budget Approved by Board Page 2 REGIONAL FILM PARTNERSHIP Huntington Beach Marketing& Visitors Bureau Board of Directors Resolution of the Huntington Beach Marketing& Visitors Bureau to provide the Huntington Beach Film Commission with a formal designation to serve as its Regional Film Partner with the California Film Commission. NOW, THEREFORE, BE IT RESOLVED that the Board authorizes the Huntington Beach Film Commission to act as its representative as the Regional Film Partner to the film industry in providing location services, and promoting the City of Huntington Beach as a film location, and that the Board agrees to lend its support to the efforts of the Huntington Beach Film Commission in promoting same. BE IT FURTHER RESOLVED that this resolution shall remain in full force and effect until a resolution of the Board is adopted amending or rescinding this resolution. DMAI Accreditation Requirements ✓ Item# Item Level Notes 1.00 Governance 1.01 Articles of Incorporation Mandatory 1.02 Bylaws Mandatory Current bylaws approved by BOD with approval date 1.03 Vision/Mission Statement Mandatory Copy of the portion of the BOD meeting minutes indicating 1.04 Approved Budget Mandatory approval of a budget Blank template or description of the evaluation process 1.05 Annual Evaluation of CEO Mandatory signed by the board chair 1.06 Code of Ethics Mandatory Sign off in DMAP application Copy of approved conflict of interest policies for governance 1.07 Conflict of Interest Policies Mandatory and administration Copy of current strategic plan to include a 1)vision, 2)formal mission statement, and 3)long term strategies, goals and objectives. 4) Provide evidence the governing body of the DMO has adopted and monitors the strategic plan. 5) Evidence that the strategic plan is connected to operational outcomes. (e.g. budget, marketing plan, sales plan, performance measures.) Guideline: A current plan is defined as one that is updated at 1.08 Strategic Plan Mandatory least every three(3)years. Copy of agenda and portion of board minutes indicating 1.09 Financial Reports Mandatory review of financial reports Copy of Steve's resume showing background in management 1.10 CEO Experience Mandatory and destination marketing/management 1.11 Board Orientation Mandatory Outline and table of contents for BOD orientation process 1.12 BOD/Governance Policy Manual Optional Copy of approved policy manual The DMO's governing body or its parent organization shall conduct a formal (documented)and periodic self-evaluation process. This process shall include a review of individual and collective governing body performances. Include evidence the self-evaluation was accomplished or a template of the 1.13 BOD Self Evaluation Process Optional process. 1.14 Committee Chair Orientation Optional Copy of orientation manual and/or table of contents 2.00 Finance 2.01 Financial Policy Mandatory Copy of financial policies and procedures Most recent audit and management letter(if available)and 2.02 Audit Mandatory DMO's response to management letter Cover sheet from insurance company summarizing all 2.03 Insurance Mandatory policies and amounts of coverage DMAI Accreditation Requirements ✓ Item# Item Level Notes Explanation of process or other written evidence that annual budget is linked to goals of the strategic plan as approved by 2.04 Annual Budget Link to Strategic Plan Mandatory BOD Policy and/or procedure to report and document the misuse of funds to the proper level of management, volunteer 2.05 Fund Management Mandatory_leadership or outside source Usage of DMAI Uniform System of Accounting and Uniform Chart of Applicant Chart of Accounts incorporating DMAI Uniform 2.06 Accounts Optional System of Accounting and related accounts Maintenance of Reserve/contingency fund policy and statement of fund 2.07 Reserve/Contingency Fund Optional balance 2.08 Capital Equipment Replacement Optional Policy and/or plan for capital equipment replacement 3.00 Human Resources Statement verifying compliance with international/national, state, local, municipal government labor and employment 3.01 Compliance with Labor Laws Mandatory_laws 3.02 Staff Reviews Mandatory Performance review policy or procedure List of current employees' benefits, policies and plans. A description of process utilized to periodically review and 3.03 Employee Benefits Mandatory update them including the timeline frequency. 3.04 Employee Manual Mandatory Copy of table of contents page from employee manual Samples of job descriptions representing management and support staff positions(regular and part-time)and a statement verifying the existence of current job descriptions 3.05 Job Descriptions Mandatory for all paid positions Copy of orientation materials, a table of contents or other _ 3.06 New Employee Orientation Mandatory documentation of the process and tools used Copy of the policy and procedure documenting appropriate avenues to report prohibited activities(discrimination, sexual harrasment, hostile conduct, opression, prohibiting Non-Retaliation and Harrasment retaliation)to management, volunteer leadership or outside 3.07 Policy Mandatory sources List of management staff(at least one)with current/active credentials in DMO management/association management/closely related disciplines and/or their particular 3.08 Credentials Optional profession Description of types of formal training/education programs/professional development opportunities provided to 3.09 Staff Training Optional regular staff w DMAI Accreditation Requirements ✓ Item # Item Level Notes Description of process used to determine competitiveness of 3.10 Competitive Salaries/Benefits Optional salaries/benefits Description of process/policy of maintaining employee relations and communications through regular department/staff meetings, employee recognition and 3.11 Employee Relations/Communications Optional activities 4.00 Technology ❑ Copy of policy and description of secure transactions offered ❑ Copy of current internet usage policy ❑ Copy of current email usage policy Statement of how data is backed up, the frequency of 4.01 IT Policy Mandatory backups and where the data is stored 4.02 Technology Plan Optional Copy of technology plan Statement of the integration capabilities and status of the database system. Guideline: An integrated database combines multiple forms of data that may reside at one or multiple sources and provides the user with a unified view of this information. For example, an integrated database could combine membership, marketing and research data in a format that 4.03 Integrated Database System Optional facilitates combined search and report capabilities. 5.00 fVlarketing Copy of section of marketing plan that identifies strategies and goals for key market segments. Plan must be consistent with budget cycle. Guideline: The marketing plan submitted as evidence is one 5.01 Marketing Plan Mandatory that is updated at least every three(3)years. Identification of Web address and statement demonstrating the alignment of content with identified requirements of key 5.02 Website Mandatory market segments. Provision of written or digital samples including Visitor Guide, advertising, other visitor and/or meeting/professional travel 5.03 Collateral Materials Mandatory trade collateral DMAI Accreditation Requirements ✓ Item # Item Level Notes Copy of the applicant reports incorporating use of 2 or more DMAI Performance Reporting Marketing definitions. Guideline: The applicants can demonstrate compliance with this standard by submitting examples of monthly reports showing results on advertising or Internet activity utilizing the Compliance with DMAI Performance applicable DMAI Performance Reporting marketing 5.04 Reporting Marketing Definitions Mandatory definitions. Provide written policy and/or procedures and examples of use for communications opt-out(e.g. newsletters, news blasts, faxes). Policy must be followed throughout DMO 5.05 Communications Opt-Out Mandatory operations. 6.00 Visitor Services (Leisure) Written procedure for responding to visitor inquiries in a 6.01 Response to Visitor Inquiries Mandatory timely manner Identify one or more staff member serving leisure market and 6.02 Trained Staff Mandatory_their respective training/expertise Written description of reservations services and/or name of 6.03 Visitor Reservation Services Optional company providing the service List of current language speaking staff and resources offered 6.04 Multi-Lingual Support Optional for the leisure market Address of Visitor Information Center and description of 6.05 Visitor Information Center Optional services offered E_-7.00 Group Services Description of meeting and/or convention services offered for meeting planners to include: ❑ Menu of services offered ❑ Lead distribution ❑ Destination information ❑ Site inspections facilitation based on customer need ❑ Business referral services ❑ Attendance promotion ❑ Post event customer satisfaction survey of the customer 7.01 Meeting Planner Services Mandatory experience for primary markets a DMAI Accreditation Requirements ✓ Item # Item Level Notes List of staff serving the needs of the group market and their respective destination and customer service 7.02 Trained Staff Mandatory training/expertise Written description of reservations capability/services and/or 7.03 Housing Capability Optional name of company or product providing service List of current language speaking staff and resources offered 7.04 Multi-Lingual Support Optional by the DMO for the group market 7.05 Registration Optional Written description of registration services offered 8.00 Sales_ Copy of comprehensive sales plan and description of goals and strategies. Plan must be updated periodically and is consistent with the budget cycle. (Sales plan can be part of a 8.01 Sales Plan Mandatory marketing or other planning document.) 8.02 Sales Position Mandatory Title and job description for dedicated sales position Copies of recent reports delineating use of 2 or more DMAI performance reporting definitions. Compliance can be demonstrated by including examples of leads reports, Compliance with DMAI Performance cancellation reports, lost business, bookings or other monthly Reporting Definitions for Convention reports utilizing the applicable DMAI Performance Reporting 8.03 Sales and Travel Trade Mandatory marketing definitions. Copy of policies and a sample itinerary for facilities site/fam inspections, sales(pre-sale)and convention services(post- 8.04 Policies for Group Sales Mandatory sale). Sample letter of table of contents of bid document that indicates how the Bureau conducts and/or facilitates a 8.05 Bid Fulfillment Mandatory proposal/bid fulfillment process at no charge to the client. Sample of lead and written policy on the system used to maintain qualified lead distribution and referral system and 8.06 Lead Distribution and Referrals Mandatory policy based on customer needs. Description of process and identification of continual sales 8.07 Destination Product Training Mandatory staff destination product training opportunities. Provide written policy and example of use to opt out of communications which lead to solicitation for convention, event, travel/tour planners. (This policy and/or procedure 8.08 Communication Opt-Out Mandatory ensures this is followed throughout the DMO.) Description of process used to continually collect customer 8.09 Group/Event Planner Feedback Optional feedback on sales process. DMAI Accreditation Requirements ✓ Item # Item Level Notes 9.00 Communications 9.01 Crisis Communications Plan Mandatory Copy of crisis communication plan 9.02 Media/Press Kit Mandatory Copy or description of contents of media/press kit. Copies of reports delineating use of 2 or more DMAI Performance Reporting definitions. Compliance can be Compliance with applicable DMAI demonstrated by submitting examples of advertising Performance Reporting Public equivalency, circulation or impression reports utilizing the 9.03 Relations Definitions Mandatory applicable DMAI Performance Reporting definitions. Copy of documented communications strategy. A DMO communications strategy should include an internal (organization, community and members) component as well as an external (in synch with primary market segments) component, but applicants do not have to provide documented strategies in both of these areas to demonstrate 9.04 Communications Strategy Mandatory compliance with this standard. 9.05 Media Protocol Mandatory Copy of media protocol 10.00 Membership Not applicable 11.00 Management and Facilities Organizational staffing chart listing all current regular 11.01 Management Structure Mandatory positions and the reporting responsibility Descriptions of examples of achieving continuous improvement in the management of the organization within 11.02 Commitment to Improvement Mandatory the last 12 months and results of the examples Copy of the Business Continuity/Emergency Operations Plan Business Continuity/Emergency specifying how the organization will respond to emergency 11.03 Operations Plan Mandatory situations. Copy of Privacy Policy covering personal information 11.04 Privacy Policy Mandatory gathered from consumers. Standard Operating Procedures for Cover and copy of table of contents from policy and the Various Services and Programs procedures manual specifying standard operating procedures 11.05 Provided Optional for the various services and programs provided. Management and Supervision of Copy of policies and procedures for the management and Contractors or Outsourced Service supervision of contractors or outsourced providers of 11.06 Providers Optional services. Rules and Operating Procedures for Copy of the operating procedures for any satellite office or 11.07 Satellite Offices or Visitor Centers Optional Visitor Information Center. DMAI Accreditation Requirements ✓ Item # Item Level Notes 12.00 Brand Managem_ ent Documentation of brand assessment process (date, scope, 12.01 Brand Assessment Process Optional etc.) 12.02 Brand Strategy and Brand Promise Optional Copy of brand strategy and brand promise statement 13.00 Destination Development Including, but not limited to, assessing infrastructure, new 13.01 Destination Development Process Optional business opportunities and/or community needs. 14.00 Research/Marketing Intelligence ❑ Evidence of customer research report(published or unpublished) including interpretation of findings. ❑ Evidence of a visitor tracking process, including a checklist. 14.01 Commitment to Customer Research Mandatory ❑ Evidence of inquiry tracking and analysis of tracking data. Dedicated Research Line Item in 14.02 Annual Budget Optional Copy of the section of the budget research line item Quantification of Fiscal Impact on Local Community for Copy/summary of findings and summary of process that Convention/Group and/or Leisure quantifies the financial impact of the DMO on its local 14.03 Travel Optional community for convention/group and/or leisure travel i 15.00 Innovation Written description of innovative practice(s) and a discussion Innovative Practices that Improve the �of the related impact(s)/benefit(s). Examples of innovative Operation and/or Performance of the practices include organizational, community, economic 15.01 Organization Optional development and/or sustainable tourism initiatives. DMAI Accreditation Requirements ✓ Item_ # Item Level Notes 16.00 Stakeholder Relationships Written statement describing the nature of the relationships with multiple key stakeholders in the applicant's community. These relationships can include serving on each other's respective boards, participation in coalitions, involvement in joint ventures, financial support, endorsements, regular communication, etc. Applicants should provide a brief description of the nature of the relationships with their key stakeholder groups to demonstrate compliance with this standard. ❑ Government agency(ies) 16.01 Demonstrating Stakeholder Mandatory ❑ Business organ ization(s)/Chamber(s) of Commerce Relationships ❑ Economic development agency(ies) Airport authority(ies) ❑ Port authority(ies) ❑ Lodging association(s) ❑ Parks and recreation authority(ies) ❑ Media ❑ Community leadership organization(s) Convention center(s) ❑ Sports organization(s) ❑ Arts and cultural organization(s) ❑ Restaurant association(s) Written statement discussing how the DMO actively participates in professional and industry associations. For example, participation in committees, boards, data sharing, education facilitation and mentoring. ❑ Regional, state, national and international organizations. Active Involvement that Advances ❑ Education institutions 16.02 the Profession Mandatory ❑ Industry associations HUNTINGTON ' BEAC CALIFORNIA MARKETING & VISITORS BUREAU SurfC%tyLISAt cola Huntington Beach Marketing and Visitors Bureau Fiscal Year 2010/11 Annual Report HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau s HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Table of Contents Page Section 3 Leisure Market Advertising 5 Group Market Advertising 6 Publications &Collateral 9 Online Marketing 12 Familiarization Tours 14 Public Relations 21 Travel Trade and Leisure Marketing 23 Group Meetings Marketing 26 Huntington Beach Visitor Information 26 National Tourism Week 27 Huntington Beach Film Commission 28 HBMVB Office Improvements 28 HBMVB Staff 29 Looking Ahead 31 2011/2012 Proposed Operating Budget '.� Q HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/11 Annual Report ° For Fiscal Year 2011/12 Operating Budget Request The Huntington Beach Marketing and Visitors Bureau (HBMVB) continued to expand its scope of activities and increase efficiency as a destination marketing organization during the 2010/11 fiscal year.As the official advisory board for the Huntington Beach Hotel/Motel Business Improvement District(B.I.D.),which received an assessment of two percent on all hotel/motel room purchases within the city that were less than 30 days in duration,the HBMVB would not have been able to complete the following programs without B.I.D. funding. Leisure Market Advertising With partners Hyatt Regency Huntington Beach Resort&Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort,the HBMVB produced a cooperative full-page ad for the California Visitors Guide.The California Visitors Guide is the official publication of the California Travel and Tourism Commission(CITC)with 500,000 copies distributed annually C and more than ioo,000 downloads of the digital version from www.visitealifornia.com. Pam' x In addition to the domestic California Visitors Guide,the HBMVB also collaborated with the Hyatt Regency Huntington Beach Resort&Spa; Shorebreak,a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort to extend our ad in 51joo reprints of the official California Visitors Guide in Australia, Germany, Mexico, Brazil, France,India,UK, China,Japan, and Korea. HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request � v I eT 4znnHM11 �.. a• _ xw.perw.mPnw.wn 6A1NTTbR.lk11 Miitlit RY ' IxraewM./Aww. _ b'!'N1N baeiwf WNi{4T1M4< nnp b'S0.• NYiIiN.eRili YAfibli.YMY t¢i9MirttaiU iblYbiYYiai �"Y a{MiMRRtla NGi Leisure Market Advertising (continued) IMF The HBMVB leveraged co-op dollars from the Hyatt Regency Huntington Beach Resort&Spa; VI Shorebreak, a Joie de Vivre Hotel; and Waterfront Huntington Beach Hilton Beach Resort to create a full-page advertorial as part of CTTC's 2010/11 US&Canada Cooperative Marketing Program insert. This insert M - had a total print circulation of 1.2 million. The - - - _ - multi-page supplement ran in the November 2010 issues of Travel+Leisure(150,000 copies),Budget _ - Travel(200,000),Food&Wine(200,000) and National Geographic Traveler(150,000). The insert also appeared in the November 6, 2010 -_ edition of the Vancouver Sun, Calgary Herald, ,.,Am - "' ` ' " Edmonton Journal(November 7, 2 o i a edition), IEIat, Toronto Star,and Montreal Gazette(ioo,000 each). As a bonus for participating in CTTC's 2010/11 US&Canada Cooperative Marketing Program insert, Huntington Beach received a 5-page spread in CTTC's Spring 2011 Digital Guide. Two pages explored the destination,while one page each went to the Hyatt Regency Huntington Beach Resort&Spa; Shorebreak,a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort. The Digital Guide allowed us to include a Huntington Beach photo gallery,a link to Y • m '.•- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/u Annual Report For Fiscal Year 2011/12 Operating Budget Request www.surfcityusa.com and a link to request a mailed copy of our official Huntington Beach Visitors Guide.The Digital Guide had a distribution of 1 million in the US and 500,000 in Canada. • �STTTT e ` ..r- �.�r..w..-ar7�ie.S HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Leisure Market Advertising (continued) For the third consecutive year,the _ HBMVB collaborated with the Hyatt M USA — tptxind ` Regency Huntington Beach Resort& Surt Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort to produce a two-page inside -_-_ cover spread for the 2010/2011 - - ! - - edition of Canadian Traveler's America Yours to Discover,the Official US Destination Guide for the travel trade in Canada by the US _ Travel Association's Discover America Canada Committee. S Group Market Advertising For the first time, and with the input of our hotel/motel partners,the HBMVB ran ads in publications catering to the group meetings market. A full-page ad in the March 2011 Smart Meetings magazine reached 40,000 meeting professionals nationwide. The ad featured 4 all four Huntington Beach conference-ready hotels: Hotel Huntington _ Beach; Hyatt Regency Huntington Beach Resort&Spa; Shorebreak,a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort. w_ ,i _- Surf Clhl USA A half-page ad also ran in the following publications: ^' `"'" "�"" • Successful Meetings magazine May 2011 (72,000) 1.- ��.».,...�.,w..,..�,.'.... • Meetings&Conventions magazine May 2011(6o,000) ==^ " Southern CA Meetings magazine �«...., . Spring 2011 (9,500) HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Publications & Collateral Huntington Beach Visitors Guide The HBMVB revised its official Huntington Beach Visitors Guide distribution strategy in fiscal year 2010/2011. Approximately one-quarter of the 1oo,000 guides printed were used as lure pieces out-of-market domestically in the United States and internationally in the UK, Germany and Australia. Three agencies, Black Diamond(UK/Ireland), MSi (Germany/Austria),and Gate 7(Australia/New Zealand), marketed Huntington Beach on behalf of the HBMVB. All three agencies are the official in-market agencies for the California Travel and Tourism Commission.The HBMVB also provides Visitor Guides in bulk for conferences and other groups holding overnight events in Huntington Beach. Additional Visitor Guides are distributed at the Orange County and Los Angeles airports and in visitor information racks throughout Los Angeles and Orange Counties. The remaining guides are primarily distributed in-market via Huntington Beach lodging properties,local retail and restaurant locations,the HBMVB office,and the official Visitor Information Kiosk operated by the HBMVB at the Huntington Beach Pier. The HBMVB returned to its previous publisher, H UNTIN G T ON BEACH Striker Media,to publish this -page guide that incorporates an upscale,modern Surf City USA® feel. The Visitor Guide featured sections on the 0 '= Beaches of Surf City and Surfing,which lQsO included articles on"Steps to Surfing,""Surf I , Speak ioi,"the Hurley US Open of Surfing and downtown surf culture attractions,as well as a -3 section on local sustainable tourism activities. The HBMVB is especially proud of this year's cover,which depicts a multi-ethnic family enjoying a quintessential HB sunset and bonfire on the beach. f J The HBMVB also undertook a one-day photo shoot in March 20n to obtain cover images for the Visitors Guide and Visitor Map,along with additional images for use in print and online marketing and sales collateral projects. These images were used to brand and sell Huntington Beach as an overnight destination. t HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Publications & Collateral (continued) Huntington Beach Visitor Maps The HBMVB published 200,000 official Huntington Beach Visitor Maps in June 2011, primarily for distribution in-market at Huntington Beach lodging properties and other local distribution points, including the Visitor Information Kiosk at the pier.Additional distribution took place at the California Welcome Centers in Barstow, Oceanside, Oxnard, and San Bernardino;the Ontario, Los Angeles and Orange County airports;and visitor information racks throughout the Los Angeles County region. The Visitor Maps also enjoy limited out-of-market distribution internationally,and have been hailed by local concierge and customer service personnel as excellent tools for assisting visitors and residents. HUNTINGTON HUNTINGTON BEAC BE CALIFORNIA A A14 P CALIFORNIA � OFiIC&YWOBS MAP Huntington Beach Dining Guide The HBMVB and Huntington Beach Restaurant Association reprinted DINING GUIDE io,000 Dining Guides in summer 2oio with local distribution through hotels and motels,and the Visitor Information Kiosk at the pier.Additional copies are supplied to meeting and conference groups as requested. In 2012,the HBMVB plans to produce a new, magazine-style Dining Guide « concept that is more inclusive of local restaurants. �4 N SURF CITY USA G, • �-•� HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Publications & Collateral (continued) Steps Toward a Sustainable Huntington Beach The HBMVB was proud and excited to produce Steps Toward a Sustainable Huntington Beach,thanks to the efforts of its Sustainable Tourism Committee. This publication was two - years in the making and includes guidelines for local businesses, restaurants,hotels,residents and visitors that will help instill a culture of sustainability in the city via education,rather than certification. The Hyatt Regency Resort&Spa; Shorebreak, a Joie de Vivre Hotel; and Waterfront Hilton Beach Resort created customized covers for the publication that detail their in-house sustainability efforts and now distribute these customized STEPS TOWARD publications to guests and potential meeting clients. In HUNTINGTON REACH addition,copies of the publication have been requested for use in the classroom at Golden West College and for educational seminars and meetings with local environmental organizations. In May 2011, Destination Marketing Association International (DMAI)requested that we submit an article detailing the process used to create the publication for their Destination Marketing Monthly e- newsletter,which is accessible by over 2,80o DMAI members in 65o destination marketing organizations in over 30 countries. DMAI stated they know of no other destination marketing organization that has created a sustainable publication of this detail and caliber. HBMVB Annual Report For the first time,the HBMVB published an Annual Report for fiscal year 2009/2010. This 51-page report gave an overview of the year's accomplishments in such areas as advertising,publications& collateral,online marketing, social media, familiarization tours, public relations,travel trade&leisure marketing,and meetings BE group marketing. It also gave an update on visitor information statistics from visitor centers at the HB Pier and on Main Street,as well as summaries of special projects such as National Tourism Week and the Surfboards in the Sand Centennial event. BEACB� t I , HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Online Marketing The HBMVB continued to make enhancements to its official website www.SurfCityUSA.com and to its social networking pages on Facebook,YouTube,and Twitter. In July 2011,the HBMVB launched an updated design for www.SurfCityUSA.com. This new design will be easier to navigate and more enticing to potential visitors. Below are mockups of the website homepage and an interior page. e yp�,gp,� , Ar b w �M�in OM In addition to the website redesign,other web-based projects for 2011 and 2012 include Google Maps integration; creation of landing pages and content upgrades for Weddings,Meetings, Families,Surfing and Sustainability; new group meeting and leisure Pay-Per-Click campaigns; updated Search Engine Optimization; a redesigned Calendar of Events; and a mobile website. • •.•- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Online Marketing - Social Media Facebook In March 2011,the HBMVB moved its Facebook page to www.facebook.com/HBSurfCityUSA. In less than 3 months,in part thanks to an innovative marketing campaign and sweepstakes, this page gained over 1,300 fans and 400 check-ins. Updates are posted regularly and include links to current and upcoming local events,links to news and articles about HB, and interesting tidbits about the community. The page gives Huntington Beach fans a place to converse,share memories and ask questions about their visit. tripe �m m.e oil 1 k � ....� In addition to posting on HBMVB's Facebook page, Surf City USA updates are regularly posted to other related Facebook pages: • Huntington Beach(non-affiliated page;45,636 fans) • Anaheim/OC Visitors Bureau(17,534 fans) • Visit California(14,921 fans) • The OCeanfront(2,944 fans) • HB Downtown(899 fans) • Huntington Beach hotel and restaurant pages Throughout 2011,the HBMVB is conducting three Facebook campaigns/sweepstakes to increase the number of fans on the page,the number of subscribers to the e-newsletter,and awareness of the Facebook page. The first campaign,targeted toward family vacations,ran March—May 2011 and included a three-night stay at the Hyatt Regency Huntington Beach Resort&Spa. This first campaign resulted in 6,44o entries and over 30 new"likes"per day. The second campaign,targeted toward active vacations, ran June—August 2o11 and included a three-night stay at the Shorebreak Hotel. The third campaign,targeted toward romantic vacations, ran August—September 2o11 and included a three-night stay at the Waterfront Hilton Beach Resort. All prizes also included airfare, car rental,select activities,gift cards for use at local restaurant and retail locations, and a Huntington Beach Welcome Bag. fCityUSA . corn '.�' HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oio/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Online Marketing — Social Media (continued) Twitter In 2011,the HBMVB also moved its Twitter page to www.twitter.com/HBSurfCityUSA. At the same time,the layout was redesigned to meet the new Twitter design standards. ;HuntHuntington Beach,CA rmm»wmi»ym�eexn.ca a» ingto tome. .... .. W.�W,.�Yw w.H.u�.. `r oan.Wome..+nnr tr a A„ ..�N>l-mmwct..F»y �.�e..fiwY.e.n.wmwu. @Dxwrrtuc YouTube The HBMVB continued to post videos to the Surf City USA YouTube Channel at www.YouTube.com/HBSurfCityUSA.With 26 videos uploaded this year,the channel currently has 3,833 channel views and 24,498 video views. The most popular videos are i. Pro Surfer Kelly Slater shoots the Huntington Beach Pier! 2. Nia Peeples on Surfing and Huntington Beach 3. Corky Carroll HB Version 4. Peter Greenberg with Courtney Conlogue in Huntington Beach 5. Here in HB—Andy Irons Memorial BE 6 MP, r .q _ .� m . -® ���- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Familiarization Tours The HBMVB uses a variety of tools and tactics to communicate with the media and travel industry. Establishing and maintaining relationships through email,phone and personal interaction is a core component of successful client relations.Throughout the year,travel industry professionals and media with secured assignments are invited to experience the destination first-hand via Familiarization Tours(aka"FAMs")coordinated by the HBMVB with the support of local partners. Our marketing team designs customized FAM itineraries matching the individual interests and needs of each FAM group/guest. The HBMVB has hosted 31 media and travel trade FAMs since July 1, 2010,with more than 298 guests,including over 90 journalists,from domestic and international print and online publications. Participants in the FAM tours came not just from the United States,but from all over the world,including Italy, Germany,Australia, Latin America,the UK,New Zealand,and France. With the aid of the California Travel and Tourism Commission and our partners,the HBMVB had the honor of hosting 7o tour operators and media in the Alitalia Italian MegaFAM Finale in December 2010,celebrating Alitalia's resumption of direct flights from Rome to LAX. F German media FAM with pro surfers and HB business owners Bud Llamas and Rockin'Fig in March 2011 � Air New Zealand FAM participants while learning to stand-up paddleboard from Rocky McKinnon in Huntington Harbour in May 2011 • ���. . HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Familiarization Tours (continued) IF- UK SuperFAM In October 2011,the HBMVB won the honor of hosting the California Travel and Tourism Commission's UK SuperFAM Finale. Over two9011 activity-filled days, 72 travel agents and media experienced the best of Huntington Beach. CaUlforma Along with a California Supplier Roadshow, the �^ educational Super-FAMily Fortunes game show, t& r.� a Surf City USA beach party, "Taste of California"buffet at the Hyatt Regency Resort& .+ Spa, and"Chill Out"party at the Shorebreak, -� also had the opportunity to bike participants PP tY gob e riding along the beach,take a historical walking ,. tour of downtown HB, go on a Segway tour with Y GW Tours,learn how to surf with Toes on the ' •'` Nose,go stand-up paddle boarding in Huntington Harbour with Rocky McKinnon, do yoga on the beach, and of course, go shopping in downtown HB! r - µ..na.�...rx._ .�.u +M...�rWaW.. ..+..•+._mow+.... YwF+.M1 JN wap.'.+.nsMfu.r✓. lye ..swr._..nn I....r. µ` rYu_..►Y_.V Y n .r tw ...ea.� rr__y.rw.n rr.sa � •y�.arria..w y._..�Wr rw�rrr.er .r..� .ter.......... ... v�r .WM.W Y41� I L..i.a mT..+1gM^ yyy T 'Y♦�.t� W�y` .fs.tir..r•.n.rmr. 1 �4.nv YJ F�f"A'i.J. �wPnrnswwvY: •1 YI Y.y.Fd^��!_itm� .J F^b Y''Il.JA4.4y ...e�,u..Fn.wa a..+.l.w..Y M•+]I�' m I.'WWr.Wrer w., www . SurfCityUSA . com � . • ■ HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Familiarization Tours (continued) v Australian media FAM participants enjoy a gondola ride in Huntington Harbour with Sunset Gondola and brew their own beer at Brew Bakers in May 2011 Public Relations — Media Receptions The HBMVB's communications manager,Madison Fisher,has participated in three California Travel&Tourism Commission Media Receptions since September 20io. These cocktail reception-format events receive an incredible mix of high-level media,including representatives from the Huffington Post, Travel Age West,Bon Apetite,LA Times,NBC's"Today"show,Cond6 Nast,NY Post,NY Times,Smart Meetings,San Francisco Chronicle,and Sunset Magazine. In September 2010,Madison attended the Los Angeles Media Reception,where she met with 24 journalists. In February 2011,Madison attended the San Francisco Media Reception,where she met with 62 journalists. And in March 2011,Madison attended the New York Media Reception,where she met with 28 journalists. CityUSA . corn '.•- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations - Selected Press Clips Following are selected press clips from September 2010 to June 2011. The estimated ad value equivalency for press coverage during this time is $350,000. Daily Express U.K. Newspaper Saturday, February 12, 2011 Circulation: 623,689 Ad� Value Equivalency (AVE): $51,975 IT L'T9 West coast tour is Grand destination of perfect escape Caesars and Duke s ••-Ha na WlJ.I 'wr s raotA to[ p. w�nn.e- _� - N•9NhD'hR3lhWh tO'MBn�BNR a OYiaar�Wuyerob mNdinlV oin%ettr1 C28 6•-- CUe a+.ww . t *J M y = 200 � _- _ — on all summer holidays �n 1 wurnu.mnwmr.wr.,w. r q.mm m.yu wntliowsa wergnmw w«cma�m.w..�.vvm e..Mmlay..w..n.uw, ew.wec-n�s* ym cn;prsmo A . c o •"�. HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations — Selected Press Clips Smart Meetings March 201 r meetings spread 1,-- 3-pageP -- - Circulation: 34,OOo The Inte hgent Way to Plan AVE: $18,87O Are they listening How to be heard try top brain . MA, Co y e 1 one ONLY IN CALIFORNIA oorgcwypwgaaeeewxueralwae �_ ..W u....ur... rrtoBl^ P.•Q • -%rn+� LOeACe Cauntl CR • nn • HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations — Selected Press Clips After Disneyland,it's Back to the Beach .�MM.bsvcry N+.axa w+Tmee:h m'.� IW enMJ—vE c'rt`re rar-.lam VvaMC Irk, ,P' - , r Up! WestJet Magazine May 2011 11-page spread Circulation: 714,000 AVE: $85,041 -..- HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 201o/tt Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations — Selected Press Clips Westways October 2olo Circulation: 3,919,911 AVE: $43,390 West )(S- ,wp R J Day-Trip Restaurants re. Huntington Beach Destination A f family reunions �y ,y.. a -wn d Gae•e. F O ,, ,.� �� l]i�'f."J!1 J,..111i m� R. xa:s.F � m �-� � V •.7�� 1 :pL>w'i�..WUL-,vl avn me r1�Y.v..ra Fv(WrB karvJv...n.vi.�'.rlrvvlwY4vy temv.7:.wnvn:Nfaeu^ GM1vnv�n{h�me iuv IWd.:i Rvnrv. �.,n...m•nW o.ra:.Yher... xTMP�M•.wNnv+nM wouiu:Ln�lav M1rdamJM..Jr•LiOds..wn I enkn v+G^4dn 41wmGa lir vrta Y4vpYrlvnH. NN` vaKe<m.'.'W+O.?•4�':4tl.YvJiue>M'-.+nW vL:vq)'.W:Me�TYE viMvmn. Y aw.q. •_ 4 • .•' HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations — Selected Press Clips ICA America German magazine February 2011 1 . ■ . ,-,inn .' • • srrm� 4 .s a.r...r �M.. �Mw�Y'w_rlf.n xnrrFlurn• M •.wu.nse e.x..yme.... 1 , J .Im • fir• HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Public Relations — Selected Press Clips Dog Fancy September 2010 Circulation: 236,745 AVE: $2,736 THE WORLD'S EgRgs MOST W Z , U L .• • . r na rs WGTOWN 6 , • TRIEWELCME HOME , SOLVED Other �. ��w .� ..... w• DNA contest tto.gging — v w rescue results .. I60JIxP.µT.t nneMrvti>wa «'�Mp NWtl. 06 48wns//W� wtve rw COMMON ! wW.nw...r,. Mib.m•.W Xugarv�M r. llNwP�eaO.NE SURGERIES : .... Critical info you i1 .~i psraa ®soma. ;r u=•' ' aYrNlav 6w vn�.s.v 0. .w's m`' eeo Amy Nym iveofse LXuntln.wn� .aiameu sq-e�rgem.w Lallf ' mwmWy. mmrtv+ wny.mWe�XM matQzwe= �.. .w Chmn.l:: PUTABLE PAL M•a+n Muu euac UOVNn�n,V r,.. r.nw .v m.wyy„ Nlava Ury.lw 0.Fawlax I.�.w..ew YN; M=uMOx.Md. YYOew.v�..w Mawuww�svb a�aawe.Hv� uurymurvn.. xv�pn.a;omt YMle.arvOSFa x11Y.5nvni'm• �Po a vwn.u0.4aeN 4'auvxevm eMgNv�0.'ts e.awa .9MYrtNlWroe Ia Vie.W>i4 �wa.veBN �Y..naw e•.wveaLm uixrxxu. BW6[e qm®agav v„a.ry=nv- WnM e..nel;.Calif. Ybua.ltl4 omu.ev Wuwl.lu:�Nui m�....xnn MMnlw�aircu w�.a.�am.w s it .�Maeru.=V AC�e�uum.SC 0.wa6w Sl.1p •�.a..xN .IVauryNvis ,ter... .•.w.soi're .+w.awwr.n`:. v.a6W ...6��..x.. aw.•w.o.; x.x�..u. t5&LbjumNLn MionWlMlfub 0..n..ew�e'% HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Travel Trade and Leisure Marketing The HBMVB continued its international travel trade and public relations agency representation agreements in the UK,Germany and Australia. Australia Roadshow Accompanying the California Travel and Tourism Commission(CITC)in October 2011,Vice President of Sales&Marketing, Bob Wentworth,represented the HBMVB in Australia for CTTC's annual Australia Roadshow. During this 5-day trip, Bob traveled to Melbourne,Sidney, and Brisbane. In Sydney,he held one-on-one appointments with the top io Australian and New Zealand tour operators and wholesalers. Bob also participated in the Destination Marketplace and Reception,where he gave a presentation featuring Huntington Beach to a total of 7oo travel agents and media. International Pow Wow In May 2011, Bob Wentworth,VP of Sales&Marketing,and Madison Fisher, Communications Manager,attended the US �n N Travel Association's International Pow Wow in San Francisco. In ` just three days of intensive pre-scheduled business appointments, more than t,000 U.S.travel organizations from every region of the A U.S. (representing all industry category components), and close to i,5oo international and domestic buyers from more than 70 ..,._. .. ,, countries,conduct business negotiations that result in the generation of over$3.5 billion in future Visit USA travel. HBMVB conducted 4o business appointments with travel wholesaler and receptive tour operator contacts,and met with 42 domestic and international journalists. i �,�. HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 20io/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Travel Trade and Leisure Marketing (continued) 2011 California Cup After hosting last year's successful California Cup Golf Invitational,which the HBMVB won the opportunity to host,the HBMVB was invited to participate in this year's event held in Sacramento and Sonoma County. Each year,the California Cup attracts the most influential decision makers within premier domestic and international tour companies and airlines,as well as select travel media,to inspect area tourism products and experiences. Senior level,primarily international travel trade and media representatives,attend from various countries throughout the world,including Australia,France, Germany,Scandinavia,South Korea,the United Kingdom,and the United States. This year,the HBMVB was represented by JD Shafer,General Manager of the Waterfront Hilton Beach Resort. His team,USA II(one of two United States teams),won this year's coveted California Cup. 2011 UK Sales Mission In July 2oii, HBMVB Vice President of Sales&Marketing, Bob Wentworth,and Communications Manager,Madison Fisher,spent a week in London for media and sales calls. Working with the HBMVB's local agency, Black Diamond,they showcased HB products and the destination to top-notch London travel trade and media. They also worked the Visit USA Media Marketplace and attended the Visit USA Ball,which is considered"the'event of the U.K.travel industry calendar. • rin '.•- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oio/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Travel Trade and Leisure Marketing (continued) Western Canada Sales Mission As a direct result of last year's increased B.I.D. funding,Madison Fisher represented the HBMVB on its first Western Canada Sales Mission with the Anaheim/Orange County Visitor& Convention Bureau in April 2011. Western Canada is a key market for Orange County. Last year, 1.2 million Canadians visited California and approximately 700,000 came to the LA/Orange County area. After Mexico, Canada is the number one international market to Orange County and Canadians rank as the number one overnight visitor with an average length of stay of 6 nights. The five-day tour stopped in five cities throughout Western Canada, including Vancouver, Calgary,Edmonton,Victoria and Coquitlam. The HBMVB was the only beach destination and the only visitors bureau in addition to Anaheim to attend this event, which garnered us a great deal of attention. During the trip,Madison met with 514 agents in four call centers,presented at four trade shows,and attended a reception to network with key contract managers and decision makers from various buyers and wholesalers. Madison Fisher, HBMVB Communications Manager,and the entire Western Canada Sales Mission delegation Group Meetings Marketing In February 2011, as a direct result of expanded B.I.D.funding,the HBMVB hired its first Director of Sales, Christopher Anderson. With Christopher on staff,the HBMVB had the ability to attend more group meetings trade shows than ever before. In addition,in April 2011,the HBMVB implemented its first Customer Relationship Management(CRM)system, Sugar CRM. Sugar CRM is a web-based tool that allows the HBMVB to better serve its clients,manage sales leads, and improve tracking of the HBMVB's marketing and sales efforts. • nn '.�- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Group Meetings Marketing — Trade Shows Ca1SAE Seasonal Spectacular The largest association industry tradeshow on the West Coast, CalSAE's Seasonal Spectacular, attracts more than 1,00o association professionals and industry suppliers to Sacramento for a one-day educational event and trade show. In December 2oio, Bob Wentworth and Nicole Llido attended for HBMVB's second year. Partners Carmela Buenrostro from the Hilton Waterfront and Enrique Paulo from the Shorebreak also worked the booth. 58 attendees dropped their business cards,along with three RFPs(Request for Proposals),by the booth during the trade show.CaISAE is the California Society of Association Executives. Smart Mart For the first time,the HBMVB participated in Smart Meetings magazine's Smart Mart trade shows in San Francisco,Scottsdale and Denver. These one-day,appointment-based events are held in key cities throughout the Western United States. Bob Wentworth attended the San Francisco show in January 2011,where he met with 15 qualified meeting professionals. As a result of this event,one group booked for$85,00o in room revenue. Christopher Anderson attended the Scottsdale show in March 2011,where he also met with 15 qualified meeting professionals. As a result of this show,one group is currently prospecting for$200,000 in room revenue. Christopher also attended the Denver show at the end of July 2011. Destination California The HBMVB also attended Destination California for the first time in May 20n. Sponsored by Successful Meetings and Meetings&Conventions magazines, Destination California is a three- day,appointment-based event that brings together California destinations and qualified meeting professionals who are looking to do business in the state. Represented by Christopher Anderson,the HBMVB had 26 appointments. As a result of the show,three groups submitted RFP's for a total of$135,000 in room revenue. Destination Showcase In June 2011,the HBMVB also attend DMAI's Destination Showcase in Chicago for the first time. This show is only open to destinations within the United States and allowed the HBMVB to reach a new market for meetings professionals. During this one-day show,Christopher Anderson had 3 appointments and received one RFP for a room revenue potential of$80,000- $100,000. Affordable Meetings West HSMAI's Affordable Meetings West,held in June 2011 in Long Beach,provides a cost effective way to meet the almost i,000 meeting planners in attendance. HSMAI is the Hospitality Sales and Marketing Association International. Booth partners included Brad Bosak and Chandra Sweeny from the Hyatt Regency Huntington Beach Resort&Spa; Carla Dispalatro, Director of Sales,and Enrique Paulo,Sales Manager,from Shorebreak,a Joie de Vivre Hotel;and Carmela Buenrostro,Sales Manager,from the Waterfront Hilton Beach Resort. • '..- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 201o/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Group Meetings Marketing - Campaign With the help of a City of Huntington Beach Redevelopment Agency loan of$50,000(to be paid back by 2013),the HBMVB continued an extensive Meetings Marketing Campaign to promote Huntington Beach to the business meetings market.The Meetings Marketing Campaign includes the following elements. ✓ Website: Redesign and update of dedicated meetings micro-site www.MeetInHB.com ✓ Online Marketing: Google Pay-Per-Click campaign focused on meetings ✓ Printed Meetings Collateral:Tri-fold destination folder with inserts about each of the conference hotels,to be used as a destination sales kit ✓ Print Advertising: Full page ad in March 2011 Smart Meetings magazine;half page ads in May 2011 Successful Meetings and Meetings&Conventions magazines; half page ad in Spring 2011 Southern CA Meetings magazine ruMrr dT_""" f Retreats INn Vs9e rleetlrgFNW V+9e 1¢P Subms on Form Hotels Grano Dim a Suoolier DireRory yalue Dates 1 1Mbv Uoose Surf Cib Sxrnces and Onl ne Tool Kit ContaR Us Huntington Beach Offers A Corporate Business Meeting & Fun-in-the-Sun California Retreat Location • � Looking for the city with the perfect balance of business and pleasure for your next m corporate business meeting or retreat in California? Huntington Beach m more than just a"fun place"to meet and greet;its an environment that breeds dear thoughts,creativity and unique ideas. \ When you think'Meeungs,"think Huntington Beach,California. m For events ranging from sales meebngs to out-of-office strategy sessions,Surf City USA offers an Inviting set of perks,inducing: • State-of-the-art California meeting fa8rties and r,� • Easy Transportation: 3 major auto rts nearby(LAX,SNA,LGB) • Year-round comfortable weather&picturesque ocean settings _ - +•yea Safe and lovely downtown&nightlife m Nearby attractions such as Disneyland&"ott's Berry Farm • Speaal team budding activities:sand-castle budding,surfing lessons,etc. • Deloctuus West Coast onsine and trendy shopping Ready to surf on over to Huntington Beach?fill out the RFp form online or request m our r- Meeting Planner Gu el to start planning your corporate business meeting or California retreat to the one and only Surf City USA! • ���. HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Huntington Beach Visitor Information The Huntington Beach Visitor Information Kiosk at Pier Plaza continues to serve visitors and residents seven-days-a-week throughout the year. Upgrades to the Kiosk this year included re- painting the exterior and installation of a new phone to make the Kiosk part of the HBMVB office phone system. In 2012,the HBMVB plans to install a new window over the front counter to stop water leakage and reduce incoming wind/dust,and mount the computer monitor/keyboard on the wall for better access by employees and visitors. Visitor Information Kiosk Inquiries (June 1, 2010-May 31, 2011) Total Walk-ups 32,168 Hotel Information 238 Restaurant Information 1,673 The HBMVB also continues to serve as a weekday Visitor Center at its Main Street office. HBMVB Office Inquiries (June 1, 2010- May 31, 2011) Total Walk-In Guests 3o6 Information Phone Calls 663 Info@SurfCityUSA.com Email Responses 202 National Tourism Week To help raise local awareness of the positive impacts of tourism,the HBMVB again rallied the Surf City USA Tourism Works hospitality community to celebrate National Tourism for Huntington Week in May 2011.With over$340 million in visitor 7 w spending throughout the city in 2010,it is clear that Beach tourism works for Huntington Beach. Working with the HBMVB's Advocacy Committee,staff coordinated the following initiatives: • Presented a Faces of Tourism video at the May 2Ra City Council Meeting,where Mayor Joe Carchio presented the HBMVB with a National Tourism Week Proclamation • Placed a"Tourism Works for Huntington Beach"banner highlighting the number of tourism-related jobs in the City and tourism-related tax revenues to the City above Main Street at Orange Ave " TCN National Tourism Week May?-ts, 2011 REACK. CALIFORNIATourism Works for Huntington Baachi r.IORAm.- 4000JOBS•SW MILLAINAV VISITOR SPENDAVO.S9M4UONAVLOCAL TA%REVENNE �.�' i HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2oio/ii Annual Report For Fiscal Year 2011/12 Operating Budget Request Huntington Beach Film Commission The Huntington Beach Film Commission launched in March 1 2011,with the aid of a $25,000 grant from the City of f-IUNTINGTON " Huntington Beach Redevelopment Agency. The goal of the Film Commission is to increase awareness of Huntington Beach as a viable location for film production,thereby increasing BEACH revenue to the city. FILM COMMISSION Briton Saxton, Film Commissioner, and Madison Fisher, Communications Manager, attended the Film Commission's first trade show,AFCI Locations Show at The Walt Disney Studios in Burbank, California. AFCI is the Association of Film Commissioners International. The Locations Show brings over 2,2oo attendees and 300 =y film commissions from around the world to Southern California for a three-day education and trade show event. 223 attendees stopped HuncnNCtoN BEACH HEM CBMMISS1 by the booth, giving the Film Commission a jump-start on contacts in this new market. 2011-2012 projects for the Film Commission include: ✓ Redesign of website www.FilmHuntingtonBeach.com (see below) ✓ Development of extensive HB film locations photo gallery on website ✓ Production of ad for AFCI's Locations Magazine ✓ Update of Quick Reference Film Huntington Beach Guide ✓ Creation of Green Filmmaking Guide and HB Filming Resources Guide ✓ Expansion of HB photo gallery on the California Film Commission website ✓ Social networking video contest"Why I Love HB" '.•- HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request a-- HBMVB Office Improvements With the aid of last year's increase in B.I.D.funding,the HBMVB completed office renovations to accommodate the hiring of a new Director of Sales, Film Commissioner and Office Manager. Within the existing office footprint,we expanded from five to eight workstations. Renovations included painting of the entire office,new carpet in three of the enclosed offices,and a new phone system that brought the off-site Visitor Information Kiosk's phone into the loop. A small kitchen/mail center was also installed, along with an upgraded photocopier and postage machine. HBMVB Staff Steve Bone Bob Wentworth Christopher Anderson Madison Fisher President&CEO VP,Sales&Marketing Director,Sales Communications Manager BEAC • rn •.�- 1 HUNTINGTON BEACH HOTELIMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request Nicole Llido Briton Saxton Jamila Tahir Kelly Evans/Kevin Keller Visitor Services Manager Film Commissioner Office Manager Visitor Information Kiosk Staff Huntington Beach Marketing&Visitors Bureau 301 Main Street, Ste. 208 H U N T I N GTO N Huntington Beach, CA 92648 (714) 969-3492 or(800) SAY-OCEAN 1 info@SurfCityUSA.com www.SurfCityUSA.com E A CALIFORNIA Visitor Information Kiosk MARKETING & VISITORS BUREAU 325 Pacific Coast Highway $Uf fC%tyUSA.com Huntington Beach, CA 92648 www . SurtCityUSA . com HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/u Annual Report For Fiscal Year 2011/12 Operating Budget Request Looking Ahead The mission of the Huntington Beach Marketing and Visitors Bureau is to market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents. As you can see from the previous 26 pages,the HBMVB has had a historical and successful year of building new foundations and increasing program breadth,as evidenced by: • Publication of the ground-breaking Steps Toward a Sustainable Huntington Beach • Publication of the HBMVB's first Annual Report • Publication of the 2011 Huntington Beach Visitors Guide • Publication of the 2011 Visitor Map • Redesign and launch of a new website,with the expansion of interactive content, on www.SurfCityUSA.com • Creation of an innovative social networking campaign designed to increase social networking followers,subscribers to the e-newsletter,and awareness of the Facebook page • Hosting of over 31 media and travel trade familiarization tours(FAM tours)since July i, 2010,with more than 298 guests,including over 7o journalists,from domestic and international print and online publications • Participation in three California Travel&Tourism Commission Media Receptions throughout the United States in New York, Los Angeles and San Francisco,allowing us to sell Huntington Beach to such high-level media as the Huffington Post, Travel Age West,Bon Apetite,LA Times,NBC's"Today"show, Cond6 Nast,NY Post,NYTimes, Smart Meetings,San Francisco Chronicle, and Sunset Magazine • Participation in multiple domestic and international travel trade and leisure marketing trade shows,including the Australia Roadshow, International Pow Wow, California Cup, UK Sales Mission,and Western Canada Sales Mission • Participation in multiple group meetings marketing trade shows,many for the first time, including Ca1SAE Seasonal Spectacular,three Smart Marts, Destination California, Destination Showcase,and Affordable Meetings West • A group meetings marketing campaign that included: ✓ the redesign and update of a dedicated meetings micro-site ✓ the implementation of a Google Pay-Per-Click ad campaign ✓ printing of a tri-fold destination folder to be used as a destination sales kit ✓ print advertising in four top national meetings and conventions magazines • Creation and launch of a Huntington Beach Film Commission • Expansion of the HVMVB's personnel and redesign of the HBMVB offices to include a new Director of Sales, Film Commissioner and Office Manager • Service of almost 33,000 individuals via the Visitor Information Kiosk on Pier Plaza With the accomplishment of these many projects,a number of which were brand new,the HBMVB plans to use the 2011/2012 fiscal year as time to build upon the strong foundation of 2010/2011. The HBMVB will increase the depth of its current efforts to further advance its mission of marketing and selling Surf City USA as an overnight destination. • rn .�•_ 1 HUNTINGTON BEACH HOTEUMOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request On behalf of the HBMVB Board of Directors and the Huntington Beach Hotel/Motel B.I.D.,we ask that the Huntington Beach City Council adopt the resolution to renew City Ordinance No. 3569(proposed by Resolution No. 2002-69 on July 15, 2002 and adopted at a Public Hearing held on August 5, 2002)to continue the current 2% Huntington Beach Hotel/Motel B.I.D. assessment on overnight stays in the City of Huntington Beach. This continued assessment on overnight visitor stays will allow the Huntington Beach Marketing and Visitors Bureau to continue its sales and marketing activities on behalf of the City of Huntington Beach without increasing the City's annual contract amount with the HBMVB. Some of the enhancements to the HBMVB scope of work that will be made possible by the continued Huntington Beach Hotel/Motel B.I.D. assessment will include: • Augmentation of our current group marketing sales plan to include more top-quality group meetings trade shows, as well as targeted sales calls,by our new Director of Sales • Continued expansion of our international marketing efforts to include Canada as our fourth inbound international market. Currently we have agency relationships and marketing programs in the United Kingdom/Ireland,Germany/Austria/Switzerland, and Australia/New Zealand. • Continued implementation of Sugar CRM,the HBMVB's new Customer Relationship Management(CRM)system,that will enable us to better serve our existing clients, manage sales leads, and improve tracking of the HBMVB's marketing efforts according to industry reporting standards from DMAI(Destination Marketing Association International) • Restoration of the HBMVB's online marketing budget,which was reduced in 2009/2010 due to the downturn in revenues. 2011/2012 enhancements will include improved Search Engine Marketing(SEM)and Google Pay-Per-Click ad campaigns,along with the implementation of a mobile website; integrated Google maps; dedicated landing pages, along with updated content,for Weddings,Meetings,Families,Surfing,and Sustainability; and a redesigned Calendar of Events. • Maintenance of an aggressive social media campaign to market Huntington Beach as an overnight destination. New social media initiatives will include creation of a blog, an "Around HB"video series,new Facebook sweepstakes,and a video contest. • Maintenance of our budget for familiarization tours to bring more journalists (international and domestic),travel trade professionals and meeting planners to Huntington Beach • Exploration of a new spring signature event • Continued development of the Huntington Beach Film Commission,to include redesign of the www.FilmHuntingtonBeach.com website; development of an extensive HB film locations photo gallery on the website; production of an ad for the Association of Film Commissions International(AFCI)'s Locations Magazine;update of the Quick Reference Film Huntington Beach Guide; creation of a Green Filmmaking Guide and an HB Filming Resources Guide; and expansion of the HB photo gallery on the California Film Commission's website • Publication of a new magazine-style Dining Guide that is more inclusive of local restaurants • Physical enhancement of the Visitor Information Kiosk at Pier Plaza • HUNTINGTON BEACH HOTEL/MOTEL BUSINESS IMPROVEMENT DISTRICT Administered by the Huntington Beach Marketing and Visitors Bureau HBMVB Fiscal Year 2010/11 Annual Report For Fiscal Year 2011/12 Operating Budget Request 2011/2012 Proposed Operating Budget INCOME Projected Assessment at 2% $ 1,401,284.00 TOTAL $ 1,401,284.00 EXPENSE Personnel $ 271,454.00 Marketing $ 913,559.00 Legal/Miscellaneous $ 33,60o.00 Third Annual Repayment Installment on $50,000 $ 11,000.00 Meetings Campaign Loan granted July 2009 Carryover/Reserve FY12/13 $ 171,671.00 TOTAL $ 1,401,284.00 Note: The boundaries of the improvement and benefit areas within the Hotel/Motel Improvement District(which includes the City of Huntington Beach in its entirety)will not change during the upcoming fiscal year. • '..- Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 ANAHEIM $139.31 $131.75 5.7% 77.96% 75.43% 3.4% $108.61 $99.37 9.3% COSTA MESA $112.38 $106.18 5.8% 75.07% 76.33% -1.7% $84.36 $81.05 4.1% ORANGE COUNTY AIRPORT $107.13 $103.47 3.5% 75.79% 74.83% 1.3% $81.19 $77.42 4.9% NORTH ORANGE COUNTY $93.02 $92.84 0.2% 73.72% 69.11% 6.7% $68.57 $64.15 6.9% SOUTH ORANGE COUNTY $188.82 $175.74 7.4% 71.59% 69.56% 2.9% $135.18 $122.25 10.6% NEWPORT BEACH $181.36 $167.01 8.6% 69.71% 68.54% 1.7% $126.43 $114.47 10.4% HUNTINGTON BEACH $198.14 $187.96 5.4% 72.69% 67.01% 8.5% $144.02 $125.95 14.3% OVERALL AVERAGE $140.34 $132.50 5.9% 75.30% 73.25% 2.8% $105.68 $97.06 8.9% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO APRIL 2011 ANAHEIM $141.10 $135.15 4.4% 68.46% 65.39% 4.7% $96.59 $88.37 9.3% COSTA MESA $114.28 $106.47 7.3% 74.61% 71.30% 4.6% $85.26 $75.92 12.3% ORANGE COUNTY AIRPORT $110.55 $104.73 5.6% 75.01% 72.47% 3.5% $82.92 $75.89 9.3% NORTH ORANGE COUNTY $94.01 $92.04 2.1% 72.37% 69.20% 4.6% $68.04 $63.69 6.8% SOUTH ORANGE COUNTY $183.15 $172.33 6.3% 65.95% 61.24% 7.7% $120.78 $105.53 14.5% NEWPORT BEACH $177.59 $164.31 8.1% 67.57% 64.08% 5.4% $119.99 $105.29 14.0% HUNTINGTON BEACH $198.79 $184.31 7.9% 70.64% 64.57% 9.4% $140.42 $119.01 18.0% OVERALLAVERAGE $140.38 $132.74 5.8% 69.96% 66.62% 5.0% $98.21 $88.43 11.1% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Less than$55.00 $48.13 $47.13 2.1% 75.38% 72.90% 3.4% $36.28 $34.36 5.6% $55.01 -$85.00 $74.12 $70.40 5.3% 74.61% 73.03% 2.2% $55.30 $51.42 7.6% $85.01 -$100.00 $94.65 $93.04 1.7% 77.57% 72.63% 6.8% $73.42 $67.57 8.6% $100.01 -$160.00 $121.64 $118.47 2.7% 76.89% 75.10% 2.4% $93.53 $88.97 5.1% $150.01 -$200.00 $173.19 $159.34 8.7% 73.55% 71.40% 3.0% $127.39 $113.77 12.0% Over$200.00 $291.12 $260.40 11.8% 70.18% 68.76% 2.1% $204.30 $179.05 14.1% OVERALLAVERAGE $140.34 $132.50 5.9% 75.30% 73.25% 2.8% $105.68 $97.06 8.9% JANUARY TO APRIL 2011 Less than$55.00 $47.25 $46.29 2.1% 76.46% 70.97% 7.7% $36.13 $32.85 10.0% $55.01 -$85.00 $71.73 $67.78 5.8% 70.03°/, 67.76% 3.3% $50.23 $45.93 9.4% $85.01 -$100.00 $90.66 $86.58 4.7% 68.01% 63.73% 6.7% $61.66 $55.18 11.7% $100.01 -$150.00 $124.89 $119.17 4.8% 70.90% 68.02% 4.2% $88.55 $81.06 9.2% $150.01 -$200.00 $171.19 $160.15 6.9% 70.58% 67.43% 4.7% $120.82 $108.00 11.9% Over$200.00 $274.98 $260.00 5.8% 65.33% 60.62% 7.8% $179.65 $157.60 14.0% OVERALLAVERAGE $140.38 $132.74 5.8% 69.96% 66.62% 5.0% $98.21 $88.43 11.1% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Under 100 rooms $99.47 $94.30 5.5% 76.50% 75.23% 1.7% $76.10 $70.94 7.3% 100-199 rooms $108.51 $101.59 6.8% 75.88% 72.57% 4.6% $82.33 $73.73 11.7% 200-299rooms $136.92 $137.23 -0.2% 77.60% 73.85% 5.1% $106.24 $101.35 4.8% 300-600rooms $145.69 $134.50 8.3% 74.28% 74.03% 0.3% $108.22 $99.58 8.7% Over600 rooms $198.33 $184.87 7.3% 73.54% 71.21% 3.3% $145.86 $131.65 10.8% OVERALLAVERAGE $140.34 $132.50 5.9% 75.30% 73.25% 2.8% $105.68 $97.06 8.9% JANUARY TO APRIL 2011 Under 100 rooms $94.44 $91.56 3.1% 70.57% 66.47% 6.2% $66.64 $60.86 9.5% 100-199 rooms $107.14 $101.24 5.8% 71.21% 68.23% 4.4% $76.30 $69.07 10.5% 200-299 rooms $139.18 $135.38 2.8% 71.05% 67.47% 5.3% $98.89 $91.34 8.3% 300-600 rooms $147.31 $136.86 7.6% 70.10% 66.09% 6.1% $103.26 $90.45 14.2% Over600 rooms $196.54 $185.36 6.0% 66.10% 64.21% 2.9% $129.92 $119.02 9.2% OVERALLAVERAGE $140.38 $132.74 5.8% 69.96% 66.62% 5.0% $98.21 $88.43 11.1% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 DOWNTOWN $151.05 $132.09 14.4% 59.35% 54.86% 8.2% $89.66 $72.46 23.7% DOWNTOWN 2 $97.10 $88.14 10.2% 65.08% 68.04% -4.4% $63.19 $59.97 5.4% HOLLYWOOD $170.84 $164.15 4.1% 83.01% 74.68% 11.1% $141.81 $122.60 15.7% SAN FERNANDO VALLEY $124.83 $124.66 0.1% 73.49% 68.55% 7.2% $91.74 $85.46 7.3% PASADENA $140.44 $139.59 0.6% 75.88% 70.93% 7.0% $106.58 $99.01 7.6% SAN GABRIEL VALLEY $96.36 $93.37 3.2% 68.16% 64.04% 6.4% $65.68 $59.80 9.8% SANTA MONICA $263.89 $244.06 8.1% 86.68% 83.49% 3.8% $228.74 $203.77 12.3% AIRPORT $95.21 $90.26 5.5% 82.52% 78.65% 4.9% $78.57 $70.99 10.7% MARINA DEL REY $157.32 $147.32 6.8% 75.86% 78.84% -3.8% $119.35 $116.15 2.8% SOUTH BAY $121.70 $118.44 2.7% 69.69% 69.90% -0.3% $84.81 $82.79 2.4% LONG BEACH $137.23 $132.28 3.7% 67.65% 60.44% 11.9% $92.84 $79.95 16.1% BEVERLY HILLS $387.60 $353.11 9.8% 74.62% 70.54% 5.8% $289.24 $249.09 16.1% WEST HOLLYWOOD $202.25 $192.88 4.9% 81.38% 78.28% 4.0% $164.60 $150.98 9.0% OTHER WEST L.A. $220.62 $214.61 2.8% 77.79% 72.31% 7.6% $171.61 $155.19 10.6% I-5CORRIDOR/WHITTIER $96.59 $94.83 1.9% 74.10% 70.71% 4.8% $71.58 $67.05 6.7% SANTA CLARITA $102.94 $104.91 -1.9% 75.50% 67.43% 12.0% $77.72 $70.74 9.9% OVERALL AVERAGE $149.64 $142.09 5.3% 73.87% 70.14% 5.3% $110.53 $99.67 10.9% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO APRIL 2011 DOWNTOWN $147.90 $129.23 14.4% 65.66% 60.38% 8.7% $97.10 $78.03 24.4% DOWNTOWN $99.54 $88.59 12.4% 70.57% 73.38% -3.8% $70.25 $65.01 8.1% HOLLYWOOD $171.21 $166.89 2.6% 78.06% 72.98% 7.0% $133.65 $121.80 9.7% SAN FERNANDO VALLEY $127.01 $125.59 1.1% 70.35% 65.71% 7.1% $89.35 $82.53 8.3% PASADENA $146.17 $150.46 -2.9% 75.92% 69.21% 9.7% $110.98 $104.14 6.6% SAN GABRIEL VALLEY $97.12 $95.82 1.4% 69.37% 64.62% 7.4% $67.38 $61.92 8.8% SANTA MONICA $258.06 $240.75 7.2% 84.03% 79.88% 5.2% $216.86 $192.30 12.8% AIRPORT $98.42 $93.47 5.3% 81.98% 78.36% 4.6% $80.69 $73.24 10.2% MARINA DEL REY $164.07 $151.78 8.1% 73.75% 74.14% -0.5% $121.00 $112.53 7.5% SOUTH BAY $122.87 $118.13 4.0% 70.97% 67.69% 4.9% $87.21 $79.96 9.1% LONG BEACH $135.67 $129.45 4.8% 66.29% 62.34% 6.3% $89.94 $80.70 11.5% BEVERLY HILLS $406.49 $371.21 9.5% 72.95% 66.07% 10.4% $296.54 $245.25 20.9% WEST HOLLYWOOD $210.52 $195.85 7.5% 76.71% 71.18% 7.8% $161.50 $139.40 15.9% OTHER WEST L.A. $243.89 $213.56 14.2% 76.94% 72.61% 6.0% $187.65 $155.08 21.0% 1-5 CORRIDORIWHITTIER $96.51 $93.68 3.0% 72.30% 72.42% -0.2% $69.77 $67.84 2.9% SANTA CLARITA $103.13 $105.05 -1.8% 68.50% 62.56% 9.5% $70.64 $65.72 7.5% OVERALL AVERAGE $151.75 $142.41 6.6% 73.57% 69.47% 5.9% $111.64 $98.92 12.9% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Less than$55.00 $47.48 $4T59 -0.2% 68.20% 64.92% 5.1% $32.38 $30.89 4.8% $55.01 -$85.00 $74.26 $72.28 2.7% 75.72% 73.85% 2.5% $56.23 $53.38 5.3% $85.01 -$100.00 $93.08 $89.24 4.3% 76.32% 71.08% 7.4% $71.04 $63.44 12.0% $100.01 -$150.00 $120.76 $116.69 3.5% 72.26% 69.15% 4.5% $87.26 $80.69 8.1% $150.01 -$200.00 $169.77 $161.68 5.0% 78.81% 73.86% 6.7% $133.80 $119.42 12.0% $200.01 -$300.00 $233.15 $223.44 4.3% 72.70% 67.04% 8.4% $169.49 $149.80 13.1% Over$300.00 $485.19 $436.72 11.1% 74.42% 72.27% 3.0% $361.10 $315.61 14.4% OVERALL AVERAGE $149.64 $142.09 5.3% 73.87% 70.14% 5.3% $110.53 $99.67 10.9% JANUARY TO APRIL 2011 Less than$55.00 $47.44 $47.92 -1.0% 68.080/6 66.03% 3.1% $32.30 $31.65 2.0% $55.01 -$85.00 $73.10 $70.64 3.5% 74.76% 68.04% 9.9% $54.65 $48.06 13.7% $85.01 -$100.00 $91.88 $88.62 3.7% 75.47% 70.47% 7.1% $69.34 $62.46 11.0% $100.01 -$150.00 $120.82 $115.57 4.5% 73.07% 69.99% 4.4% $88.28 $80.89 9.1% $150.01 -$200.00 $169.39 $158.44 6.9% 74.37% 71.45% 4.1% $125.98 $113.20 11.3% $200.01 -$300.00 $233.51 $224.55 4.0% 73.290/6 66.02% 11.0% $171.15 $148.25 15.40/6 Over$300.00 $496.91 $437.92 13.5% 74.33% 68.12% 9.1% $369.37 $298.30 23.8% OVERALL AVERAGE $151.75 $142.41 6.6% 73.57% 69.47% 5.9% $111.64 $98.92 12.9% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Under 100 rooms $150.17 $138.79 8.2% 78.82% 76.62% 2.9% $118.37 $106.34 11.3% 100-199 rooms $147.26 $142.55 3.3% 75.64% 71.37% 6.0% $111.38 $101.74 9.5% 200-299 rooms $153.14 $144.16 6.2% 71.95% 69.40% 3.7% $110.17 $100.04 10.1% 300-600 rooms $158.39 $151.98 4.2% 74.39% 70.63% 5.3% $117.82 $107.34 9.8% Over 600 rooms $130.59 $119.49 9.3% 71.09% 65.97% 7.8% $92.84 $78.83 17.8% OVERALL AVERAGE $149.64 $142.09 5.3% 73.87% 70.14% 5.3% $110.53 $99.67 10.9% JANUARY TO APRIL 2011 Under 100 rooms $148.05 $142.86 3.6% 77.86% 74.27% 4.8% $115.28 $106.11 8.6°/u 100-199 rooms $149.05 $141.67 5.2% 72.69% 69.26% 4.9% $108.34 $98.13 10.4% 200-299 rooms $156.55 $141.16 10.9% 72.40% 68.89% 5.1% $113.35 $97.24 16.6% 300-600 rooms $162.91 $156.38 4.2% 73.88% 69.03% 7.0% $120.36 $107.95 11.5% Over 600 rooms $129.06 $117.72 9.60/6 74.26% 69.77% 6.4% $96.84 $82.13 16.7% OVERALL AVERAGE $151.75 $142.41 6.6% 73.57% 69.47% 5.9% $111.64 $98.92 12.9% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 DOWNTOWN $163.77 $165.07 -0.8% 78.05% 73.50% 6.2% $127.82 $121.33 5.3% SAN DIEGO BAY AREAS $251.56 $236.40 6.4% 72.67% 71.82%, 1.2% $182.81 $169.77 7.7% LA JOLLA $183.89 $177.89 3.4% 65.87% 67.45% -2.3% $121.12 $119.99 0.9% MISSION VALLEY $101.68 $103.45 -1.7% 71.19% 66.81%, 6.6% $72.39 $69.12 4.7% MISSION BAY $150.81 $136.66 10.4% 81.46% 77.19% 5.5% $122.85 $105.48 16.5% NORTH COASTAL $141.21 $141.20 0.0% 68.76% 68.99% -0.3% $97.09 $97.42 -6% NORTH CITY/UTC $132.55 $129.96 2.0% 72.65% 66.48% 9.3% $96.30 $86.40 11.5% SOUTH BAY $54.50 $52.50 3.8% 64.34% 61.37%, 4.8%, $35.07 $32.22 8.8% 1-15/KEARNY MESA $107.44 $108.41 -0.9% 64.03% 63.75% 0.4% $68.80 $69.10 -0.4% SPORTS ARENA/OLD TOWN $110.45 $110.19 0.2% 77.58% 79.04% -1.8% $85.69 $87.09 -1.6% OVERALL AVERAGE $147.93 $140.46 1.0% 73.68% 70.52% 4.5% $108.99 $103.29 5.5%, AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO APRIL 2011 DOWNTOWN $173.20 $159.65 8.5% 77.00% 71.98% 7.0% $133.37 $114.92 16.1% SAN DIEGO BAY AREAS $225.33 $217.63 3.5% 69.42% 64.20% 8.1% $166.43 $139.73 12.0% LA JOLLA $188.12 $176.60 6.5% 64.75% 65.32% -0.9% $121.80 $115.35 5.6% MISSION VALLEY $107.39 $104.79 2.5% 67.45% 65.71% 2.6% $72.43 $68.86 5.2% MISSION BAY $144.72 $137.01 5.6% 73.03% 69.31%, 5.4%, $105.69 $94.96 11.3% NORTH COASTAL $132.09 $135.21 -2.3% 64.81% 65.94% -1.7% $85.61 $89.16 -4.0% NORTH CITY/UTC $137.66 $131.54 4.7% 71.79% 66.59% 7.8% $98.83 $87.59 12.8% SOUTH BAY $54.02 $51.78 4.3% 60.760/6 58.19% 4.4% $32.82 $30.13 8.9% 1-15/KEARNY MESA $112.61 $106.64 5.6% 63.88% 61.52% 3.8% $71.94 $65.61 9.7% SPORTS ARENA/OLD TOWN $107.57 $106.96 0.6% 77.82% 77.99% -0.2% $83.71 $83.42 0.3% OVERALL AVERAGE $151.61 $143.35 5.8% 71.29% 68.07% 4.7% $108.08 $97.58 10.8% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Less than$55.00 $48.16 $47.00 2.5% 65.53% 61.28% 6.9% $31.56 $28.80 9.6% $55.01 -$85.00 $73.60 $73.35 0.3% 70.81% 63.72% 11.1% $52.12 $46.74 11.5% $85.01 -$100.00 $95.89 $99.49 -3.6% 67.36% 64.51% 4.4% $64.60 $64.19 0.6% $100.01 -$150.00 $122.19 $122.41 -0.2% 72.95% 72.31% 0.9% $89.14 $88.52 0.7% $150.01 -$200.00 $171.90 $171.56 0.2% 78.26% 74.13% 5.6% $134.54 $127.18 5.8% Over$200.00 $241.93 $233.84 3.5% 71.12% 65.22% 9.0% $172.05 $152.51 12.8% OVERALL AVERAGE $147.93 $146.46 1.0% 73.68% 70.52% 4.5% $108.99 $103.29 5.5% JANUARY TO APRIL 2011 Less than$55.00 $47.22 $46.06 2.5% 60.33% 57.79% 4.4% $28.49 $26.62 7.0% $55.01 -$85.00 $71.27 $68.68 3.8% 64.71% 66.00% -2.0% $46.12 $45.33 1.7% $85.01 -$100.00 $93.27 $92.69 0.6% 67.97% 62.13% 9.4% $63.40 $57.59 10.1% $100.01 -$150.00 $124.77 $120.52 3.5% 70.49% 69.59% 1.3% $87.96 $83.87 4.9% $150.01 -$200.00 $167.87 $157.50 6.6% 75.80% 71.57% 5.9% $127.24 $112.72 12.9% Over$200.00 $221.57 $210.38 5.3% 71.81% 65.21% 10.1% $159.12 $137.19 16.0% OVERALLAVERAGE $151.61 $143.35 5.8% 71.29% 68.07% 4.7% $108.08 $97.58 10.8% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF APRIL 2011 Under 100 rooms $119.01 $112.45 5.8% 72.72% 73.84% -1.5% $86.55 $83.03 4.2% 100-199 rooms $113.23 $112.08 1.0% 68.99% 68.10% 1.30/6 $78.11 $76.33 2.3% 200-299rooms $124.20 $126.68 -2.0% 75.12% 71.73% 4.7% $93.30 $90.87 2.7% 300-600rooms $156.70 $157.63 -0.6% 76.23% 72.57% 5.1% $119.46 $114.39 4.4% Over 600 rooms $193.04 $186.72 3.4% 73.03% 68.28% 6.9% $140.97 $127.50 10.6% OVERALL AVERAGE $147.93 $146.46 1.0% 73.68% 70.52% 4.5% $108.99 $103.29 5.5% JANUARY TO APRIL 2011 Under 100 rooms $108.14 $103.54 4.4% 70.76% 69.73% 1.5% $76.52 $72.20 6.0% 100-199 rooms $114.28 $110.24 3.7% 66.26% 66.09% 0.3% $75.72 $72.86 3.91/6 200-299 rooms $128.71 $122.01 5.5% 73.63% 70.44% 4.5% $94.77 $85.95 10.3% 300-600 rooms $160.56 $154.90 3.7% 73.14% 69.62% 5.1% $117.44 $107.84 8.90/0 Over 600 rooms $199.37 $184.96 7.8% 70.85% 66.15% 8.8% $141.26 $120.60 17.2% OVERALL AVERAGE $151.61 $143.35 5.8% 71.29% 68.07% 4.7% $108.08 $97.58 10.8% Bank Resolutions Update all Huntington Beach Marketing and Visitors Bureau bank accounts(Wells Fargo, Citibank, First Bank, Farmers& Merchants, and California Bank&Trust)to reflect current Executive Committee board members: • California Bank&Trust: Removal of Shirley Dettloff and Donna Mulgrew, addition of Marco Perry. Signers on all California Bank&Trust accounts will be:Steve Bone (President/Secretary), JD Shafer(Chief Financial Officer), Cheryl Phelps(Vice Chair), Kiran Patel (Chairman), and Marco Perry (Vice Chair/2011-12 Chairman). • First Bank: Removal of Donna Mulgrew, addition of Marco Perry and Kiran Patel. Signers on all First Bank accounts will be:Steve Bone (President/Secretary),JD Shafer(Chief Financial Officer), Cheryl Phelps(Vice Chair), Kiran Patel (Chairman), and Marco Perry(Vice Chair/2011-12 Chairman). • Citibank: Removal of Shirley Dettloff and Donna Mulgrew, addition of Marco Perry and Kiran Patel. Signers on Citibank CD account will be: Steve Bone (President/Secretary),JD Shafer(Chief Financial Officer), Cheryl Phelps (Vice Chair), Kiran Patel (Chairman), and Marco Perry (Vice Chair/2011-12 Chairman).* • Farmers&Merchants Bank: Removal of Shirley Dettloff and Donna Mulgrew, addition of Steve Bone,JD Shafer, Cheryl Phelps, Marco Perry,and Kiran Patel. Signers on Farmers& Merchants Bank CD account will be: Steve Bone (President/Secretary),JD Shafer(Chief Financial Officer), Cheryl Phelps (Vice Chair), Kiran Patel (Chairman), and Marco Perry (Vice Chair/2011-12 Chairman). • Wells Fargo: Removal of Shirley Dettloff and Donna Mulgrew, addition of Steve Bone,JD Shafer, Cheryl Phelps, Kiran Patel and Marco Perry.Signers on Wells Fargo CD account will be: Steve Bone (President/Secretary),JD Shafer(Chief Financial Officer), Cheryl Phelps (Vice Chair), Kiran Patel (Chairman), and Marco Perry (Vice Chair/2011-12 Chairman).* *Bank requires all signers to be present with two forms of identification. (Driver's license plus Passport, credit card, etc.) c —Opportunity for Participation— Whale Tail Specialty License Plate Stewards of the Coast Campaign and the 27th Annual California Coastal Cleanup Day Presented to: California Visitor and Convention Bureaus California is a treasure trove of natural resources, sought out and enjoyed by visitors from around the world. Protection and preservation of these finite resources is key to the ongoing success of the Golden State's tourism industry. Similarly, our tourism economy is an important driving force for the state's coastal preservation efforts. With this in mind, the California Coastal Commission (CCC) invites Visitor and Convention Bureaus (CVBs/VCBs) from across the state to participate in a unique campaign that will promote individual visitor destinations and California tourism as a whole; and raise funds to benefit coastal and shoreline restoration, stewardship projects, aquatic recreation, and environmental education programs throughout the state. Overview The CCC and the California Department of Motor Vehicles are launching a newly redesigned Whale Tail Specialty License Plate (WTSLP) for public sale beginning July 15. Plate sales support impactful projects and programs throughout California. Many of the project sites that have been granted by the WTSLP funds are the very locations that CVBs/VCBs promote for their individual memberships. The CCC is rolling out the new WTSLP design through a summer campaign entitled Stewards of the Coast,which will culminate in the 27th Annual California Coastal Cleanup Day on Saturday,September 17. The Campaign will feature WTSLP promotional deals to discount the plate through a matching grant initiative, a public relations element to garner media coverage, an in- store element,a social media element, and extensive promotion on California Coastal Cleanup Day. e By participating in this campaign, CVBs,VCBs, destination attractions,restaurants and lodging establishments will have exposure to a premium target audience, as well as an opportunity to build their reputation for corporate social responsibility (CSR) and environmental stewardship. Sponsorship Opportunity The CCC, is seeking to bring together a coalition of California CVBs / VCBs to launch the Stewards of the Coast Campaign leading up to the 271h Annual California Coastal Cleanup Day. Our goal is to raise$50,000 in sponsorship funds with each partner contributing from $1,000 - $25,000 depending on desired benefits. Sponsor Benefits $1,000"Orca" Level: • Featured as a Steward of the Coast Campaign sponsor. Orca level sponsors will be acknowledged with logo and informational paragraph on www.ecoplates.com and the Coastal Cleanup Day websites with links back to sponsor websites. • Printed collateral materials will have a tag line describing the participation of the California CVB/VCB collective and directing on-line visitors to the CVB/VCB web sites for details. • Social media campaigns on Facebook and Twitter will include posts about the sponsor team, its support of this important campaign and the ongoing promotion of California destinations.An ongoing rotation of destination attractions in sponsor areas will be featured during the months of August and September. • Acknowledgement in press release devoted to the Stewards of the Coast campaign and the CVB/VCB sponsor team. $5,000 "Humpback Whale"Level: all benefits from the Orca level,plus. • Opportunity to host a Whale Tail License Plate launch press conference. • Logo placement on a banner at a Coastal Cleanup Day location of your choice. $25,000"Blue Whale"Level: all benefits from the Humpback Whale level,plus: • Featured logo placement in the Stewards of the Coast Campaign collateral materials: 0 80,000 WTSLP brochures 0 65,000 "mock"WTSLP souvenirs distributed at more than 800 Coastal Cleanup sites throughout the state o "Point of purchase" displays (to hold WTSLP applications) customized for sponsor. • $25,000 'Egret" Level benefits for California Coastal Cleanup Day,with acknowledgement on: 0 80,000 Coastal Cleanup Day Trash and Recycling Bags 0 15,000 Full-color Coastal Cleanup Day Posters 0 30,000 Coastal Cleanup Day Postcards 0 5,000 Coastal Cleanup Day T-shirts. • Sponsorship acknowledgement through prominent statewide media promotion during July,August and September leading up to and including California Coastal Cleanup Day,including a press event,periodic press releases, radio PSAs, radio buys,and ads on key websites. • Logo acknowledgement on banners at (3) key sites on Coastal Cleanup Day in San Francisco, LA, San Diego. • Whole Foods Market store exposure. About the Stewards of the Coast Campaign Sponsorship funds raised would go toward a"matching grant" initiative, inviting the first 1,000 Californians who purchase the plate to receive a 50% reduction in its cost. Based on the CCC's prior experience,the matching grant element is sure to gain substantial media attention and exposure for our partners.As an added incentive for prospective plate buyers,the CCC seeks to work collaboratively with the CVBs/ VCBs and destination attractions to create unique destination ticket packages for a limited number of plate purchasers. The destination ticket packages would be publicized on the websites and in press releases along with the WTSLP,which will promote these venues and encourage Californians to take advantage of the many and varied amenities our state has to offer. In addition to the benefits of partnering on the WTSLP program,the CCC would include Blue Whale level sponsors in the 27th Annual California Coastal Cleanup Day. California Coastal Cleanup Day is the premier volunteer event focused on the marine environment in the country. In 2010, more than 82,300 volunteers worked together to collect more than 1,100,000 pounds of trash and recyclables from our beaches,lakes,and waterways. California Coastal Cleanup Day has been hailed by the Guinness Book of World Records as"the largest garbage collection" (1993). When combined with the International Coastal Cleanup, organized by The Ocean Conservancy and taking place on the same day, California Coastal Cleanup Day becomes an integral part of one of the largest volunteer events of the year. 2010/2011 Whale Tail® Grants by County Revenues raised through the sale of the Whale Tail Specialty License Plate fund programs throughout the state.To date, 433 grants have been awarded, in every coastal county and many inland watersheds. Below is a sampling of some of the projects funded this year. SAN DIEGO COUNTY: I Love A Clean San Diego for the Adopt-A-Beach and Kids' Ocean Day($37,500). San Elijo Lagoon Conservancy for a field project for K-5 grade students ($20,872). ORANGECOUNTY: Crystal Cove Alliance for a new beach wheelchair ($3,700). Ocean Institute in Dana Point for science teaching stations at a new Learning Center ($32,900). Orange County Coastkeeper for the Kids'Ocean Day Program ($12,500). Tides Center for Community-Based Restoration at Upper Newport Bay ($68,500). LOS ANGELES COUNTY: Children's Nature Institute for"Tides of Change"a program for first and second graders ($9,999). Heal the Bay for continuing the Adopt-A-Beach Program in Los Angeles County ($30,000). Malibu Foundation for Environmental Education for L.A. Kids'Ocean Day($17,000). VENTURA AND SANTA BARBARA COUNTIES: Surfrider Foundation for the Ocean Friendly Gardens Project($20,000). FRESNO COUNTY: Fresno's Chaffee Zoo for a Kids'Adopt-A-Beach Cleanup ($6,900). San Joaquin River Stewardship Program for the San Joaquin River Salmon Project($40,000). MONTEREY COUNTY: Camp SEA Lab for an ocean education camp, residential and day camp sessions. ($50,000). Save Our Shores for a new Adopt-A-Beach program in Monterey County ($20,000). SANTA CLARA COUNTY: Environmental Volunteers for the Marshland Media Project at a new EcoCenter at the Palo Alto Baylands. ($9,750). SAN FRANCISCO COUNTY: Farallones Marine Sanctuary Association for the LiMPETS program ($9,950). Golden Gate Audubon Society for environmental education in Bayview-Hunter's Point. ($9,999). CONTRA COSTA COUNTY: The Watershed Project a new Adopt-A-Beach program in Contra Costa County ($20,000). MARIN COUNTY: Richardson Bay Audubon Center&Sanctuary for the Kids' Ocean Day in SF ($8,500). YMCA of Point Bonita for the "Kids-to-Coast Project"at the Marin Headlands ($9,900). MENDOCINO AND HUMBOLDT COUNTIES: Oak Manor Elementary School in Ukiah for the "Wondrous Whales" program ($4,630). Friends of the Dunes for coastal education programs and Kids' Ocean Day ($45,000). STATEWIDE: Stanford University for "Squids-4-Kids" ($8,000). Orange County Am THE MAGAZINE FOR AUTO CLUB MEMBERS 6 A►i I4 Maiden Voy a g es Hot new ships take to the sea power • -Aut6 • Annual n puickEsd . • ' DayTtjip: Huntington Beach Til Day Trip Located on Pacific Coast Highway(State Route 1), Huntington Beach is also reachable from Interstate 405 via Beach Boulevard(exit 16).For a free Central Orange County map,visit your local Auto Club • branch.For driving directions,go to AAA.com/maps. — — - Huntington 1 WARNER AVE TGI.M311; 1 Beach BOLSANTER EnVECEN N BOLSA 11 BY BETH FHANER CHICA PARKING AREA TALBERT AVE ' FOR BC RESERVE w ' STATE O ELLIS BEACH C�11LL O AVE With 8.5 miles of uninterrupted surf and the , co V `� a exclusive right to the Surf City USA moniker, 9sr GARFIELD 5 AVE Huntington Beach celebrates waves,sun,and ° MILES 1 si m sand.Named for railway magnate Henry Hun- \N1 tington,the city incorporated in 1909 and gained fame during , S�PQo yth. ryt AOAMs AVE ' the oil boom.Today,Orange oe ��� _ u ' 77 . • • County's most populous beach Submit your suggestion for city hosts the U.S. Open of 10 WAw ftAVE ©� o , — ' •- Surfing every summer,and it's I cnrHuileEACN 1 ATLANTA a regular stop on the AVP Pro © �/�~ :y1 AVE Beach Volleyball tour. ' B Q b rAREA - -'-'" " "I HUNTINGTON STATE BEACH LEARN - - - - - - - - - - _ - - Take awalking tour of the Balsa Mica Ecological Reserve Q,which includes a Wetlands Interpretive Center,five miles of trails,and abundant birdwatching opportunities.3842 Warner Avenue. (714)846.1114;bolsachica.org.Visit the International Surf Museum©to learn the history of wave-riding through photos,music,and classic surf films.411 Olive O Avenue.(714)960-3483;surfingmuseum.org. VAt the beach,rent a board,a bike,skates,or P LA 1 a beach chair from a concessionaire,or stroll the Huntington Beach Pier©,which extends 1,8W feet into the Pacific and offers prime people-watching.Let your pooch run off-leash at Huntington Dog Beach O.Pacific Coast Highway between Seapoint and Golden West streets.(714) 841-8644,dogbeach.org.Explore 350-acre Central Park Q, which includes walking trails and the Huntington Beach Central Library and Cultural Center.18000 Golden West Street.(714)536-5486. EATGrab a patio table at the Sugar Shack 0,an HB restitution since 1967,where breakfasts include raisin bread French toast 213y.Main Street.(714)536-0355; hbsugarshack.com.Stop for lunch at 25 Degrees 0,a sophisticated burger and wine bar that also serves spiked sodas and shakes.412 Walnut Avenue.(714)960-2525; 25degreesrestaurant.com.For sunset views,dine on the beach at Duke's(),a Hawaiian-themed restaurant that honors Please call to check hours and availability of businesses, the father of modem surfing,Duke Kahanamoku.317 attractions,and events before you visit.Huntington Beach Pacific Coast Highway.(714)374-6446;dukeshuntington.com.W Marketing&Visitors Bureau:(800)729-6232,surfcityusa.com. 38 U/eettvaye 1 May 2011 AAA.com e-Travel Blackboard:Travel News Your Way http://www.etravelblackboard.com/prinVI18943 AVE approximately $1,000. 135,000 unique visitors and 350,000 page views per month L' Travel Blackboard' Daisy Duke Does Cali 23/05/2011 Thelma and Louise did it in a convertible, Easy Rider on a bike,and National Lampoon in a beat up old car,so of course, it was only fitting for the'AP Posse"to do it in the US staple,the Jeep. "Doing it"clearly refers to an all-American right of passage,the ultimate Road Trip, and there's no better place to a)perience(and experiment)the joys of road tripping than in California. Boasting vast open highways, scenic routes and countless must-see pit-stops, its an all-in-one experience ranging from mountains and deserts to sandy palm tree lined beaches. The all-girl 4P Posse could be taken right out of the latest Western simply based on our names, yours truly, Daisy Duke, KK, Cowgirl Jules and our hostess with the mostess, Cali Ali. Setting off from the gorgeous Georgian Hotel in the heart of Santa Monica,we drive about an hour south to Huntington Beach, a prime vacation spot for young Hollywood starlets and in surf season,the sport's most elite stars. Huntington is a great mid-range for people wanting to experience a different LA Situated close enough to the city for day trips and only 20 minutes to Anaheim but with a lot more attractions to offer than just Mickey and Minnie, _ its beautiful beachside township and amazing surf conditions boasts a picture- perfect postcard charm. LNot wasting a minute,the 4P Posse get right into it-we want to see celebs. Isn't that why God created LA-a chiselled town full of beautiful people? Unabashed, we decide we'll just"call'em like we see'em", and before long �� —. we've seen the likes of Larry David,the hottie from Fast and the Furious(1 _YF �_ - through 7)and the old version of the bad guy Buzz from Back to the Future. We're still waiting, and hoping for Jake Gyllenhaal but it may take a few more days. * �' Before long, or perhaps just in time,we pull up to lunch at 25 Degrees, the hippest burger joint in Huntington Beach. This new establishment offers a bit of everything, but its burgers really are"da bomb". Customers can choose from a range of meats or veggie patties and a list of locally produced cheeses and home-made toppings. Its a general rule of thumb that every burger requires some sort of athletic retribution, and being in one of California's most sporty areas,the 4P Posse decides to try their hand, or in this case, our feet, in a Seg on the Beach session. The Segway,2011's answer to the hovercraft, is half skateboard, half electric scooter and is one of the most simplest machines one can operate-even a t chimp can do it we learn at GW Segway Tours. The hardest, and most telling - �- - part, usually involves putting on the helmet. Based on balance and the ability to move forwards and backwards, "get out of the way"is said screaming only from crazy Daisy's with no co-ordination and a lack of steering, but most of the apprehension is subsided as soon as you are - led, ducks in a row, from the parking lot. The cool graffiti designed X2 machines draw plenty of attention from locals, to the amusement of owner,Jack O'Brien who operates tours for up to 6 people every week. I of 2 5/31/201 110:42 AM e-Travel Blackboard:Travel News Your Way http://www.etravelblackt>oard.corvJprint/118943 Quickly the 4P Posse learn speeding down the Huntington Beach coastline on a Segway is both a fantastic opportunity to see local sights,but also a rare and unique experience as GW Segway Tours is the only operator to be given rights to do so between Pismo beach and the Mexican border. Being the modest type,we choose not to pose for photographs'Tyra Style" according to Jack,who also includes full photography during his hour and a ;' half tour. Deciding to sit back and let someone else do all the hard work,the 4P's decide it's time to partake in Huntington's rich-and-famous-side, in style, Jumping in one of USA's rare Venetian-made Gondola's,the exclusive experience could only be topped with Sunset Gondola owner-operator's Tim Reinard's romantic serenade. r - Steering along Huntington harbours most elaborate waterside homes,Tim, at our encouragement,starts serenading us Italian style and while telling us tales about customers'most imaginative proposals. Docking back at the wharf at sunset, the 4P Posse, under a romantic spell, - venture back to the main drag to dine at Duke's, a local award winning restaurant on the pier before ending the night with a beach bonfire toasting marshmallows to make s'mores galore at Hilton's Waterfront Beach Resort. AP URL : http://www.etravelblackboard.com/article/I 18943/daisy-duke-does-cali Copyright©Agents Support Systems Ply Ltd 2001-201 I 2 of 2 5/31/2011 10:42 AM 12 Q .Y / WWW1V IV � 3 7 C N IIIMi11111• �• O cm �■i'111ry11�i 1 • d Q f ]Si 11(l i/i �' N Q !iuNMl,4 Yati. d �. - .'..' } •. .. I i ,ir to l7 t an Ifl{lti❑!!� . N 1 . t Alit All All Uum MPMOWTEIT I 1 $`3 r L `��_, ..;, j. •, r1 ,- •r .� a �� a- . ► +k . 'I�.".`"` � Its �`FMrL�1/rJ}ice. it e C - s � ' l I . . u 4L �..y ,= r •i, w � k. After Disneyland , it 's Back to the Beach Mom wants a beach, the kids Disneyland and Dad is after SoCal soul (and. OK. the new Stor Wars flight simulator). Follow Tom Gierasimczuk's lead and skip suburban Anaheim altogether for Surf City USA, a.k.a. Huntington Beach, only half an hour—and a world away—from Disneyland *96 yam. ,�.w--r.,•."7� t I it VFW Inc L s t Is right about the time the y v one-man band launches Into a Sublime cover and my _ fj-r .; �•Y J •-_ !` !� three-year-old pulls his mom up on the dance Boor that I declare the -- �' Shorebreak Hotel's Zimzala restaurant a new of down- has—cicgp tie no known international town from the metric for such a thing—the happiest Huntington Beach happy hour ever, from the pmr -_- �i x_ 1 As Danny Mafka.a stunningly tal- crone-01a, I Js _-, ented fellow--given his ability to pack de Huntington 1 i ' B a dance Boor with just an acoustic guaw Beach depuis and a canon of California-specific rock to leree — - ditties-sings about being down and out ►i in southern California,my son is groov- ing like a goateed fromman.He freezes Surfing Muscum,and both the Surf at the breaks,kicks at the blasts and ing Half and the Surfing Walk of Fame. spins his mom around at the Interludes. But If you think this is why Huntington = i Emboldened by the two-dozen Beach has earned the title of Surf City 7 bronzed locals bouncing with equal USA,you'd be wrong.Despite hosting a gusto—saronged.flip-Flopped and events like the US Open of Surfing,the " buff—he only breaks to run over to largest surf and lifestyle event on the c our small hill of apples(no more continent,the enterprising folks at Hun J7jl than USS9 per place(for handfuls of tinglon Bearh Conference and Visitors calamari or parmesan-herb fries. Bureau had to go to the feds five years I order another US$2 pint of Primo— ago for a formal trademark.The big the smooth and slightly sweetened reason was an identical claim to fame =--- - Hawaiian lager on special tonight— by Santa Cruz,seven hours north. from the Ryan Reynolds doppelganger With the trademark now theirs.the tending the bar,and leave my danc- bureau is diversifying their brand by ing monkeys for some fresh air on the extending It to beach cruiser bikes Shorebreak's second-Boor patio. (rented locally and sold around the I lean on the railing and look out at world).Today.there are branded ., the California dreamers below,lit up by clothing lines,glassware and soft The econic Hurnmigtort Beach Pier is 563 the remnant sun disappearing behind drinks,with a lot more to come. merres tong.we of the longest in California Catalina Island.Huntington Beach Pier, While I revel in my California moment, loved and lauded like San Fran's Golden my son runs onto the patio.eager to Beach.hurte des plus longues de Cvhf� Gate or Manhattan's Brooklyn Bridge, share his,which Involves knocking appears even longer than its 563 metres my still-full glass into my brand-new (1,850 feet),a black line graph of wood hoodie—the kind you only get to buy and concrete.To its left twinkles the first In a surf-crazy place like Huntington. flickers of fires in the 6W public fire rings "Better get cleaned up for tomorrow, peppering Huntington's football field- Daddy,'he points,covering his mouth wide band of sand. in guilt.`You can't stink like beer In Despite it being near twilight,a half Dis-en-ehh-la-a-rid.' dozen people are still sopping wet From With chat,he runs back inside to rest 1 paddling moments before.A trail of wet on one of Zimzala's Moroccan couches, 1 footprints lead to the Shorebreak.which leaving me to spot the first stars in the - 1 houses a round-level pu blic alter sk and to imemall declare[hat 9 P gallery purple Y Y featuring works by suit photographer one should see the sun dip into the bi P 9 E Aaron Chang.The actual hotel lobby is blue—not fade slowly over low-lying 8 up on the second floor,where surf films convention centres—as much as possible are projected around the clock and when vacationing In Orange County. there's something called a*surf valet' » E on staff to suit up beginners. It's all Incredibly fitting for a town Southern California's magnetism—its key that's home to Surfing America,the new ditterentiator—is the sheer amount of national governing body for amateur skiff you can do on any given day Even surfers In the country,the International with the epic distances and apocalyptic 40 . t I f a 'osl luste a fheure ou on promotion ce Solt,au barman qw ' I'homme orrhesue se est le soste de Ryan Reynolds'.le laisse f lance dons tine foptise mes petits singes Sur la piste de dame r de Sublime el que mon pour prendre fair Sur la terrasse d❑ fits de lrols ans the sa maman stir la deuxiome erage de I'hnrel piste de danse que le proclame que le Je me penche stir la balustrade restaurant Zimrala de I hdtel Shorebreak er regarde Ics reveurs de Cahfurnie procure le plus heureux des aperus,blen en-dessous,eclaires par les deinters qu'if n'existe pas vraiment de mesures rayons de solell disparalssanl derriere mtcrnationales dans ce domaine. d'ile Catalina Huntington Beach Pier. Remarquablemenl talentueux mmpte letee almee of admuee autant que le tenu de sa capacite a rempltr une pure print Golden Gate de Sin Francisco de danse aver settlement tine guitate el le print de Brooklyn de Manhattan acoustique or un repe'ttnue de rock semble meme plus longue que ses%I californien. Danny Fialka chants la vie metres,graphlque noir fan de hois et suit le pave dans le surf de In Califorme, de imam A gauche. les prermeres et man fils danse comme un diable a etincelles des 600 royers de feux pub- barbiche.s'arr8fant aux pauses,gigo lics criblem la plage de Huntington. tint aux braillements et faisanl vire aussi large qu'un terrain de football voter sa maman pendant les interludes Nous sommes entre chten el loup et Fnhardi par deux douzatnes d'habitues pourtam une dent-dounine de gens. aux corps brumes en sarong of goij n peine rentres d'une balade stir I'eau. gounes,s.utant avec autanl d'energie Son[encore trempes.leurs emprelmes .it ne s'arrete que pour se servir mbmCees menant au Shorebreak,ou Se f d'amuse-bouche Ipas plus_.de 9 US$ trouve,au rez de-chaussee,une galene Par asslettel,en prenant des lxaigness publlque affichant les ceuvres['Aaron _ de calamars uu de(riles au parmesan Chang,phutographe. Le hall de I'h&el Patio view from Zimzala. et aux herbes. se trouve en fait au detweme etage, la Shorebreak Hotels restaurant Je commande une autre biere a 2 ou Ion pout voir des films Sur to surf vue du patio du rests raw $US.tine pinto de Primo.une blonde lour of null C'hotel mmpte meme parmi Ztmzola de 1'h6te'S .,: hawmenne.douse of legeremem sucree son personnel,un conseiller en+surf • j �Ij (•'1 i Each year.the annual US Open of Surfing takes place on Huntington Beach Ghogae annua le tourno- ouvert om incmn de surf o heu d Mnvngron Beach r �aY 9► I ,41 4�1 i n,� a H,wrrgron if xr if'"'F traffic jams,to come here and do only room,Fisher says Anaheim Ilitemlly 10 min- { 'r • p one thing—stay awake,eat breakfast in utes away)is actively promoting the beach i 1 a hotel lobby surrounded by freeways. as part of a trip to the House of Mouse. do Disneyland, then watch American Idol -They'd be crazy not to,'she says.*We _ On American—seems like an opponun0y have one of the best beaches In California lost.At least. to try intrepid brood .And, and all yet;have to do Is take one highwal:." it seems,to a growing number of like referring to Beach Boulevard,a straight shot minded nptimlze rs north from the water for about 22 kilome As far as California distances go.Disney- ties to Katella Avenue,then another eight land and Hummgton Beach are relative kilometres east to Disneyland Drive. aw neighbours-30 minutes h car and 90 As proud local,E un- Is happy to .� f �% J - Y' P P 9 PP- by public transit accommodate increasingly multitasking t In the past couple of years new hotel travellers eager for a holistic California development has made. Huntington Beach adventure.-The mote Disneyland grows. - the home base for many Disneyland visi. the more Huntington grows.-he siys. tors,says Chris Epting,a local author and i - historian who moored his family to Hun- 1 tington 12 years ago. The next day,with our son napping after a I The 49-year-old Is actually amazed more morning of seagull chasing and ambitious people don't tap into actual California while sand-castle construction on Huntington � chasing Mickey Mouse. City Beach.we opt for some deep discount 1.�r'• -Why stare at a replica pier when you shopping at South Coast Plaza in Costa 1 have the longest pier west of the Missis- Mesa.a I5•minute drive from the water 1 sippi 20 minutes away'"he asks. After half an hour at Nordstrom Rack Madison Fisher,visitor service manager )think Winners curried by the cast of from the Huntington Beach Marketing and gossip Gvll. I walk out with two Ben Visitors Bureau,says theres brisk trade In Sherman shirts.cufflinks and a couple of all things Disneyland In Surf City.'Our two woven ties for a grand total of 50 bucks I , 1 0 biggest hole-Is—the Hilton and the Hyatt— Half an hour after pulling out of the sell Disneyland tickets right in Huntington owlet mail,we're parking w Disneyland Beach,'she says."The Hilton sold more Our Itinerary has been set for month.. than 300 passes last year" with our sons first two visits here hard And despite the perceived competition for wired into his frontal lobe and recalled visit the Magic Kingdom l like a beachtown local parr alder les cleburants prendre le p'titdej Bans I"hotel uetnnue Tout vela cadre parfaftement clan; d'autcroutes,ailer a Disneyland,puts Huntington Beach dad Chris Epting has been cat endroli officlellemem connu sous regarder American Idol laux t.-U.11, res- making the 20-minute commute to Disneyland to nom de Surf Cfiv semble a du gespillage.du Maus pour with his two kids for 12 years.Here's how to Alois qua le me delEcle de ce mo- me progeniture Inuepide.tout carnme maximize both beach and Magic Kingdom time.. 1 merit wlifornlen,man fits arrive an d'ailleurs pour un nombre sans cesse !� couram.Impatient de me racontet son croissant dopttmadsaleurs at de Bens From Huntington,take Main Street to f' moment at renverse man verre encore avtdes de vivre au moment present. Beach Boulevard to Katella Avenue.then y plein sur mon chandail A cagoule tout puant aux distances. Disneyland e� east to Disneyland Drive,"Twenty minutes" neuf, to genre que I'on Nut seulement Huntington Beach sons pratiquement according to Epring:34 minutes according nativist dams tin endroll ausst passi- votsms,30 minures an voiture at 90 to Google Maps(see map) onne de surf que Huntington. minutes an transports an contmun. •Aim to hit the park between noon and 5 P.M. •V;a falloir to changer demam. Chris Epting,auteur et historian •Visit on weekdays. papa•,me dit•il an sa couvrant local.vertu s'instziller is It y a 12 ans, •Check the forecast every morning Most ii la bouche de sa main en sign de exphque qu'au tours des dernieres ' visitors stay away if theres even a slight t culpabilite •Tu ne pemx pas senor annees,suile a la construction de I drizzle.These are your magic hours. ' Is biere a Dis-ne-la�a nd. + nouveaux hotels. Huntington Beach 11 renue en couram a Installer sur un est cievenu une base pour beaucoup divan marocam du Zimzala,me lala9 ini de v:siteurs A Disneyland. Nj Saul pour admirer lea premieres eroties Cat homme age de 49 ans,est endans le ciel pourpre:le trouve qu on fait surpns que plus de Bens rien DISNEYL clovrait fane son posstbtc quand on as( pmfitent pas pour clec:csuvrtr la vraie en vacances dans le comte d'Orange California lots Brno vlsite-a Mickey. pour admirer le soleil plongeant dans • Pourquoi admirer une replique la mer bleue,pliu0t que de le voir dia dune Ietee,alms que la plus looque paralhe lentement derriete la srructute lelee a i'ouest du Mississippi.se do:vr basso d'un centre des congres. a 20 minutes dice»demande,t-u. 39 >y Madison Fisher.chef dens services aux vlsueurs de i'offfce de commerciah Le naagnensme du sod de Ia Cahfonue. sallon et des vtsiteurs de Huntington tos vrannent typique ceite region,pro- Beach.explique que les afPatres se por- vienl de I'enorme quanthe de chases tent been pour tout ce qui est Disnev a faire an tout temps. Wine aver.les land A Surf City. distances immenses at les embouteit +Nos deux plus grands hotels,le Hilton lager monstres,venir ict el ne lafre at le Hyatt,vendent des billets pour Dls --HUNTINGTON qu'une saute chose,mmme,se lever, neyland Id meme a Huntington Beach. BEACH an precisant que le Hilton a vendu plus de 300 atwnnements I'an demier. _ Malgre la concurrence perque pour 1'hebergement,Mine Fisher fait remar- quer qu'Anaheim vend ausst la plage Le Magic Kingdom ' aux visiteurs de la celebre sourls. i Its seralent foul de ne pas le vu par tin habitue faire I.cht elle. Nous avons une des plus belles places en California at II de ville balneaire suffit de prendre une saute autoroute pour s'y rendre»,an parlant du Beach Chris Epting•papa vivant a Huntington Boulevard cut.A panlr du bord de Beach.parcourt les 20 minutes qui le I'eau,passe rout dnill au nord sur envi- separent de Disneyland avec ses deux f ran 22 firm jusgti a Karelia Avenue, puts enfants depun 12 ans.Vora comment an B km a Pest itiru A Disneyland Drive. peut maximahser la plage it le royaume Fier dIitue du cola.Epting as(heureux d'atder les voyageurs multllAches de •De Huntington.prendre Main Street lusqu au plus an plus nombreux at avtdes de Beach Boulevard puts Karelia Avenue.ensuite vivre i'aventure hollstlque de la Callfor- router vets test sur Disneyland Drive. •vingt nle.r Plus Disneyland s'agrandlt,plus minutes•,salon Epting:34 minutes selon Huntington piend de('expansion»,dil-li. Google Maps fvoir la carte) # •Essayez de visitez de pare eotre midi at P h •Visitez le part en semaine. i ! Le lendemam,notre jeune his ayant •Verifier les previsions sous les matins. a dormi apres tin avant-midi de chase la plupart des visiteurs rardent a vans de fo, aux moueues et de chAreaux de sable a It molndre chance de pluie ce sont f. sur la plage municipale de Huntington, vos heures rnagiouef. �i several times weekly since nous pations fatre les magasins A Prix disperse,daps le pare. It always has to start at the bright,shiny serteuse.ment rEdults de South Coast En me. promenant daps Disneyland possibilities of Tomorrowland. Namely,the Plaza A Crzsla Mesa,a 15 minutes de ei Disney California Adventure,je ne Astro Orbiter. Its cool factor is balanced route du bord de I'eau peux m'empecher d'antidpet. De gros perfectly with its gentle thrills—the Ideal Apms avon parse une denu-heure secteurs du part s'elevent rapldement antidote to that potentially Incendiary toddler chez Nordcl Tom Rack 1pensez Winners derriere les murs en contreplaque de chemistry of bulid-up, fear and long lineups. organise par la distribution de Gossip rouleur promesse de quelque chose After spotting Buzz and Woody from Toy Girfl,le sors avec deux chemises Ben de super genial A(horizon. Story,we make a mad dash over to the Jedi Sherman.des boutons de manchenes Lorsque vous lirez cel article,le pare Training Academy for some aspirational et quelques cravates tlssEes,le wul renove aura devolle une bonne partte lightsaber work,then to a calm lunch at the pxaur 50$ de ces bijoux fires altendus, mcluant Storytellers Cafe at the tucked-away Grand Cali- Une demi-heure apres avow quire un tout nouveau slmulateur de vol fomian Hotel,where it always seems way too le centre de magasins d"usmes, noun Star Tours of le voyage sous-mann blissfully quiet,given the hordes queuing for Barons la voiwre A Disneyland, ha!lucinant de la Petite Sirene.au tout similarly priced,but Inferior grub at the dozens Nolte Itineraire est prat depuls des de 100 millions lie dollars am4ricams of food stalls scattered throughout the park. mols,les deux prenueres visnes de noire .Apres six heures Bans le pare, Walking around Disneyland and Disney fits gravees au son front el rappelees le lens la brine do la met au loin California Adventure,I can't help but feel a bit plusieurs lots par semame depuis. in appeler pour Ies dernlers vestig premature. Large swaths of the park are going Nous comrnentons toulcors par les du coacher du soleil,et le temps d, up fast behind colourful plywood walls prom- bnllames et lumineuses possibillms manger quelques guimauves et hob tsnig the awesomeness just on the horizon. de Tomorrowland,nofammem Astro d,'>g+aux Proleines ve{ielales avan.! By the time you read this,the renovated Orbiter.Son style est paffaltement de ore toucher avec la sensation park will have rolled out a good chunk of its equilibre avec des emotions douses- d'ene un eclaire du coin. most-anticipated gems,including a revamped antidote Ideal a la chimie potenuelle- Or,les deux parrs Disney sont irr, Star Tours flight simulator and the mind-bend- ment incendiane des leunes enfants ditfererus le sour,surraul maimenanr ing underwater—and US$100-miltion!—Voy- que provoquent 1'effet cumulatif,Is que le spectacle hydrorechnique ei age of the Little Mermaid, cralme et les longues files d'auenfes pyrotechnique World of Color fail After six hours at the park,I feel the distant Apms avoir vu Buzz et Woody de Concurrence aux efters magiques ocean breeze pulling me back to the beach Histoire de louets, nous allons rapine- des roux darn fire Ce Kest pas le for the last remnant of sunset, to grab same ment au Jedl Academy pour quelque; toucher du soleil de la Califotme, marshmallows and veggte dogs and go to echanges de sabre lumineux auda- mats la pomme all caramel qui bed feeling like an enlightened local. deux,puts un deleuner tranqullle au assuuvif man envie de s''mores. But the two Disney parks are a different cafe Storytellers au Grand Califon Je peux loulours rassembief ma world after dark,especially now that the nian.hotel cache.qui paratt toujours famflle autour d'on feu de camp en World of Color water-and-laser spectacle beaucoup trap calme,compte tenu moins de temps qu'il ne me taut pour competes with the nightly fireworks show. des hordes qui font la queue pour me rendre au travail le malin.C'est It is ultimately no California sunset,but the une bOnffe de qualtre infeneure au le meilleur de deux mondes qui rend caramel apple sates my craving for s'mores. meme Prix dzns les dizaines d'etals r1w,hvurr ie Besides,I can always gather my family around a bonfire in less time than It takes me to get to work in the morning.It's the best of both worlds,which makes everything happier a(Color show Disneyland . Le spectacle de A trip to the beach is not complete without a bonfire Aa"s In ploge de Hw inngton sans L nafinonnel fa:,d=a�nu r I�I 1 11,-A.' 'k E o ' y ; E n N GETTING THERE Wesdet flies to Orange Counry once daily from Vancouver this month i S'Y RFNDRE Westier dessert Orange Counry tme fois par lour d portir de Vancouver ce mol L.s s v,, r i; ,:"r commerKent le IJ loin. i 44 I Mouse Raising Hommage a la souris With the new World of Color firing up its 1.2D0 fountains nightly and Avec les 1 200 fontaines gtii dansont tress les coin ej nuuvaru spe: the Silly Symphony Swings tapping classic golden age with every diz- tacit Woad of Color et les airs des grands classiques quon lone zying ride,you think Disneyland would.you know,slow down.But, maneges,an pouneit penser que Disneyland raiemirait quelque you'd be wrong.In typical contrarian fashion,the company Is halfway bier,non,typiquement mtuconfornaste.on a[ermine A motie I'expe,�a through a USSI-billion expansion of its Disney California Adventure de California Adventure pour up mtllmd de dollars.D adieurs A serirble Park.And it seems to be paying off--theme park revenue grew late que I'mveiWsemenr rapporre puisque lei rectttes du pare ont connu last year for the first time in nine consecutive quarters.Heres where une hawse a Is hn de Ian dernier,is premiere fors delnits neuf trimestres you;l be queuing for(disneyporks cc) comecurifs Voice ou vous feret la queue Van Drochain fdisneyparki coJ Opening June 3 is one of the most-anticipated rides in recent years, •line des attrat hoes lei plus attenclues depuis des annees Dovrim I: The Little Mermaid—Ad4l4 Underw Adventure an underwater 31um The Little Mermaid--Ariel's Undersea Ad+enture,spectacle musical with freakishly accurate animations recreating the 22-year-old musical som marin aver.des animations meroyablement exact es movie(yes,it's been that long). mcr<'ant le film d11 y a 22 ans(our rely fait dela so lendremps) •The relaunched Scar Tours:The Adventwes Cominw also opens •Le nouveau lancement de Stu Tows:The Advrttrms Ca ride June 3.taking movie disciples(and their kids)across the Star Wors c ira aussi le 3 pen,faisant decouvor la galaxie de to Gi. rro des orodos galaxy—from Tatcoine to Ccruscant—in high-clef 3-D. aux anephiles(et a leres enfara6) de Tatourne a Coruscam.en 1D HD •Mickey's Soundsational Parade is Disneyland s new parade •Mkkey''Soundsational Parede eat le nouveau defile de Disneyiaid stir to along Main Street U S A Infused with more music from Disney rue pnnr.ipale.Impregne de plus de music*&dree dew films Disney et avec films and way more live orchestras.it's a lot more creme than beaucoup plus dorchestnes-c'est plus Ininie que ronglad.A parer du 22 ma: rongled.Opens May 21. •Comme on na lamais asset de montagnes russes,Goofy;Sky School •Since you can never have enough roller-coasters.Goofy's Sky prendra son envol le 31uin au cours des prorhaines wmaines depus Scheel takes Right June 3 on Paradise Pier.Consider this a gateway Paradise Per Pensez a des montagnes rinses de premier niveau amusant coaster—fun,but not nauseating. mars pas eceeurant. •You've read about it,perhaps even dreamed it.but Disneyland Re •Vow finez lu,vow en avez reve.mats la pins grande novelle depue des sort's biggest news in decades is Cars land.a five-hectare expansion lures pour Disneyland Resort es:Can Lsi expansion de 12 acres orchestree themed to the Disney Pizar blockbuster Cars,and scheduled to open autoru du theme a grand succes de Disney.Pixar Les&gnolas dart I'ouverture in 2012 at Disney California Adventure.Visitors will ride through the est prevue pour 2012 au Disney California Adventure Les visiteurs verront lei moviescape,eat at Flo's V8 Cafe and crane their necks looking at pays gos du film,wngeront au cafe V3 de Flo et seureront le con en regar- Cadillac Range.the towering faux mountain that's larger than the dant Cadillac Range.la magnihque fausse rncrntagne quit sera plus grande que park's current giants:the Matterhorn and Splash Mountain.IR les plus haures nines wtuelles a sav'oir le Mat rerhorn et Splash Mountain W <'v COMPREHENSIVESYNERGY EKPERT CARE. SERVICE In the world to fully combine the complete ,i Synergy Hulth is one of the only groups ;). diagnostic and therapeutic care of patients *fth CCSV.Performing all procedures at the Renaissance Surgical Center,located R he Leaders in ]ust miles from the John Wayne Airport in Orange • • s R 0 • 3 Sest coastal bike trails-CNN.com http://cnn.site.printthis.clickability.corr✓pt/cpt?expire=&title=Best+coasta... C com. « PRINTTHIS � Powered by r CLckalaLty Best coastal bike trails (Coastal Living)—From the simple, sandy shores of Nantucket to the volcanic paths in Maui,these bike trails range from easy to exhilarating, but all reward with sweeping views of the water. Nantucket,Massachusetts You don't have to be an expert cyclist to enjoy the miles of bike trails that lead to sandy beaches on this island. Try our favorite paths: •Dionis Beach: 3.4 miles northwest via Cliff Road to see America's second-oldest light station at Brant Point. •Surfside Beach: 3.5 miles south via Surfside Road.Once on shore, look for seals and unique shells. •Madaket Beach:6.2 miles west via Madaket Road. Most of the trail weaves inland around sweeping landscapes, flowering shrubs, and homes. •'Sconset Beach:around 18 miles round-trip via Polpis Road past the Nantucket Life-saving Museum,Sankaty Lighthouse, and cranberrl bogs. Coastal Living. Cool beach cruisers Lopez Island,Washington Quiet, rustic and always green, the San Juan Islands north of Seattle encapsulate the Pacific Northwest's gently rugged natural beauty. A leisurely ride around Lopez,the flattest of the San Juans,often yields wildlife sightings.Circling counterclockwise—staying on the shore side of the road—provides the best views. A full circuit clocks in at about 33.5 miles,depending on detours to shops, restaurants, parks and beaches;888/468-3701 or g u idetosanj ua n s.com. Elbow Cay The island that time forgot Jekyll Island, Georgia The bicycling craze hit this island a century ago,when Jekyll Island was the exclusive winter playground of Rockefellers,Vanderbilts and their gilded ilk. A loop around the island today extends about 16 miles, mostly on a paved,flat path that runs for long stretches beside the beach. it also wanders past the grand Jekyll Island Club Hotel and some of the showplace"cottages"that survive from the island's posh past; 877/453-5955 or jekyllisland.com. Presque Isle State Park,Pennsylvania Presque Isle peninsula curs protectively around Erie, Pennsylvania,on the north shore of Lake Erie. A 13.5-mile trail around the park offers lots of picnic areas and other enticing places to rest. Flocks of migrating birds(shorebirds in April) make spring a wonderful time to visit;814/833-7424 or presqueisle.org. Coastal Living. 10 top spots to snorkel of 4 6/16/201 1 1:54 PM Best coastal bike trails-CNN.com http://cnn.site.prinuWs.clickability.com/pt/cpt?expire=&title=Best+coasta... Island Beach State Park, New Jersey Visiting this 10-mile finger of a barrier island between Barnegat Bay and the Atlantic Ocean amounts to a trip in a time machine. Decades ago,most of the Jersey Shore looked like this—unspoiled beaches, dunes,wildlife and not a single high-rise. The 8.1-mile,two-lane road saves a nice reward for the end:views across the inlet of Barnegat Lighthouse,known locally as"Old Barney."The park shelters a variety of birds, including a colony of ospreys;732/793-0506 or niparksandforests.org. Corpus Christi,Texas Sailboats glide and windsurfers swoop across Corpus Christi Bay near the gray bulk of the aircraft carrier U.S.S. Lexington, now a museum. Shoreline Boulevard/Ocean Drive curves along this pretty vista,running south almost 11 miles from the downtown Bayfront Arts and Science Park to Naval Air Station Corpus Christi. The route,which passes several waterfront parks and some lovely houses, includes a bike lane most of the way; 800/766-2322 or corpuschnsti-tx-cvb.org. Coastal Living 9 coastal wonders to see now Haleakala Volcano,Maui,Hawaii Some people hate the middle-of-the-night wake-up,the jam-packed van trip up the mountainside,the crowds at the summit, the biting ODIC and—depending on their risk tolerance—the too-slow or too-dangerous pace of the ride itself. Others can't find enough superlatives to describe the awesomeness of an above-the-clouds sunrise followed by a 38-mile,switchback- filled bicycle descent of Haleakala volcano. The 10,023-foot summit does get genuinely cold(windy and between 30 and 60 degrees),but those who pay too much attention to the incredible scenery risk painful wipeouts. On the other hand, how many other rides are downhill all the way?Find an outfitter at 800/464-2924 orgohawaii.com. Florida Keys,Florida Eventually,the Florida Keys Overseas Heritage Trail will run more than 106 miles along the islands that dangle in a languid curve from the southern tip of the Florida peninsula. The segments paved so far(around 61 miles)already provide the perfect way to explore this otherworldly place,so beautiful away from the souvenir shops and strip malls of U.S. 1. Bikers ran view the graceful bridges built a century ago for the Florida East Coast Railway and even venture onto the Old Railroad Bridge,which leads to a railroad museum on Pigeon Key. They can poke around alongside the gorgeously blue-green water. On Big Pine Key,they might even see one of the endangered Key deer, a miniature subspecies about the size of a large German shepherd; 305/853-3571 or dep.state.fi.us/gwt/state/keystrail. Bandon,Oregon The incredibly bike-supportive state department of transportation has mapped out the Oregon Coast Bike Route along the state's entire Pacific shoreline. Even better, it has widened shoulders to accommodate bicyclists, especially along the soulhbound lanes of U.S. 101. That's the side to ride because it offers the best ocean views.There's also usually a tailwind May through October—though the hills may prove daunting. A fun and easy detour rambles about 20 miles past the shops and restaurants of historic Old Town Bandon and the spectacular sea-stack formations just offshore, 5031986-3555 or oregon gov. Huntington Beach,California This may be Surf City USA(by official trademark), but the locals like to bike as well. South of Los Angeles in Orange County,an 8.5-mile paved path runs the whole length of the city's beaches, providing continuous views of the Pacific Ocean.Checking out the surfers, joggers, pets,sunbathers, roller skaters and fellow bikers can be fun,too. Outside the city limits,the path extends a mile north to Sunset Beach and nearly three miles south onto the Newport Peninsula for those who want a longer workout. Even city buses promote bicycling—most sport bike racks on the front; 800/729.6232 or surfcityusa.com. Outer Banks, North Carolina 2 of 4 6/16/2011 1:54 PM Best coastal bike trails-CNN.com http://cm.site.printthis.clickability.com/pttcpVexpire=&title=Best+coasta... This ride would rank higher if not for wind and traffic.The arrowhead-shape formation of barrier islands, known as the Outer Banks, thrusts way out into the Atlantic Ocean, usually beyond sight of the mainland. These narrow,flat strips of sand afford lots of water views, especially on the Pamlico Sound side.The ride's difficulty depends on whether the capricious sea breezes provide a helpful tailwind or nasty headwind.The main road,two-lane Highway 12, lacks bike lanes or even much in the way of shoulders.Spring provides the best combination of nice weather and light traffic. A 28-mile lighthouse-to-lighthouse ride(plus a free ferry ride in the middle)runs from the famous Hatteras Light on Hatteras Island to the Ocracoke Lighthouse on the western tip of Ocracoke Island; 877/629-4386 or outerbanks.org. Lake Trail,Palm Beach,Florida Nicknamed the Trail of Conspicuous Consumption,the Lake Trail in Palm Beach, Florida, rolls past some of the swankiest mansions in the world.The easy nine-mile out-and-back ride follows the Intracoastal Waterway on a flat,paved trail near Lake Worth; 800/554-7256 or palmbeachfl.com. Fisherman's Wharf to Sausalito,California On a bicycle built for two,you can easily brave the winds across San Francisco's famous Golden Gate Bridge to Sausalito.Starting from Fisherman's Wharf,follow the bike path to the bridge,which overlooks the city,the Marin Headlands, and the bay. The ride's just under nine miles, and you can return to the wharf via one of Sausalito's two ferries if you prefer to cozy up with your co-pilot instead;415/332-0505 sausalitoorg. Lake Huron Loop,Michigan Tracing the coastal"thumb"of Michigan's glove,this route rolls past white sugar beaches along the 23-mile Caseville and Lake Huron loop.The journey offers several glute-challenging side trips,such as mountain biking trails in Albert E. Sleeper State Park. With exploring time built in,the loop takes about three hours—not counting hydration breaks in the many nearby parks and beaches; michiganhighways.org/other/lhct.html. False Cape State Park,Virginia While mom or dad provide the pedal power, kids can marvel at the wildlife along the False Cape Interior Trail at False Cape State Park in Virginia. The 15-mile out-and-back trail starts south of Sandbridge Beach and follows the length of the park past saltwater marshes teeming with birds and other critters; 757/426-7128 or dcr.virginia.gov Will Rogers State Beach,California To see and be seen,spend an afternoon on the South Bay Bicycle Trail,which stretches from Will Rogers State Beach to Torrance County Beach in Southern California. Along the 22-mile route you'll see loads of sunbathers,weight lifters,and the artsy crowd at Venice Beach; 310/305-9503 or parks.ca.gov/?page_id=625. Cape Cod Rail Trail,Massachusetts The Cape Cod Rail Trail in southeastern Massachusetts is the ultimate New England experience. As you ride the 22-mile rail-trail through villages from South Dennis to South Wellfleet,you'll roll past cranberry bogs,beaches, and plenty of places to"pahk"and take leisurely shopping and dining breaks;5 0818 96-34 9 1 or mass.gov. Enter to win a monthly Room Makeover Giveaway from MyHomekleas.com ©Coastal Living, 2010 Find this article at: http:thw .cnn.comy20111TRAVEU06/15/coastal.bike.irails.cVindexhtrA?hpt=hp_bnl2 Check the box to include the list of links referenced in the article. of 6/16/2011 1:54 PM Pest Kids Beaches in OC a CBS Los Angeles http://losangeles.cbslocal.com/top-lists/best-Idds-beaches-in-oc/ Autos Homes Local Events More Watch Video Listen Live. ®CBS Los Angeles *2.og i t. 64eTzfic Reporlaatu Home I News I Sports I Health I Beat Of to Watch+Listen I Traffic I Weather I Get Answers I Directory I Deals Latest Best of LA Restaurants Bars k Nightlife Family Food Venues Shopping Travel Fashion Theatre 8 Arts Leisure Events BEST OF LA Best Kids Beaches in OC June 20,2011 3:06 PM Ir $ Porn ahem 0 Recommerd 2 { r 11 rCheck All 3 CrediL- 2 n Share o Repo s, in a �REE umeti ea- 4 J r �X r Check Your Cr 5 LOCAL OFFERS LOS MGELES Get Los Angeles Daily Deal alerts by emall. (nradl.Adeft a to R....1 J WGeryy MOea) Please enter your email here. Orange County's coastline epitomizes the work!famous California beach lifestyle.Stretching from Long Beach down to San Dieao County to the south,there is plenty of surf and sand for everyone.Married to a DEAL OF THE DAY native Southern California Surfer Guy,I have learned my way around our beaches. Now that I have kids, $10 for$20 Worth of I've grown to appreciate amenities and kid friendly aspects at some of the beaches in the OC.Here are Food at Inka Grill my lop picks for families: Rotisserie Chicken North Beach k See more at 1725 Avenida Estacion San Clemente,CA 92672 More Info LATEST GALLERIES North Beach's parking allows you to pull right up to the sand,unload and have everyone settled on the sand in mere minutes.The occasional trains running on the nearby tracks add an additional piece of ;•1., entertainment for the youngsters.Amenities include:playground,nice restrooms,showers,fire rings, picnic tables and snack bars during the summer months. e 5 Hot Swrmer ColorS BMW Workers Rally Agains L.. Aliso Beach ; E 31131 S Pacific Coast Hwy + Laguna Beach,CA 92651 - I More Info America's Military WTA Tour Metered public parking convenient to the beach,clean restrooms,showers,fire rings and a playground Dads:Gallery... Pre-Wimbledon Parry make Aliso Beach a family favorite.There is a cafe that sells a wide variety of food and beverages.You are also conveniently located close to downtown Laguna Beach's restaurants and shops. Seal Beach MOST COMMENTED Starbucks Employee Scalded After Patron Throws Main Street&Ocean Ave Free Cup Of Hot Water(139) 1 of 4 6/21/2011 9:24 AM Best Kids Beaches in OC((CBS Los Angeles http://Iosangeles.cbslocal.com/top-lists/best-Idds-beaches-in-oc/- Autos Homes Local Events More Watch Video Listen Live: _ Aim for the pier at Seal Beach where you'll find a walled in playground that is perfect to contain the CSS2 Exclusive:Top LAX Exec Resigns In younger kids.Older kids will have fun checking out the fishermen on the pier.There are shops and 'Sex ting'Scandal(55) restaurants along Main St.and a Ruby's Diner at the aryl of the pier. Beachgoers love that this beach is Man Suspected In Dodger Stadium Beating Sent To rarely crowded and parking is only$5. Prison For Parole Violation(53) 9 Bicyclists Injured When Woman Plows Through Riding Group Near Culver City(51) Huntington City Beach VIDEO NEWS 400 Pacific Coast Hwy Huntington Beach,CA 92646 More Info When you envision the California'Surf City'beach experience,Huntington Beach is where is at.City Beach covers 3.5 miles on either side of the pier and provides easy access to the heart of downtown right across Pacifkc Coast Him.Plenty of metered parking,food,restrooms and showers make this a family friendly stretch of sand.Canine family members are welcome at the adjacent-Dog Beach'one of the few dog friendly beaches in California, Little Corona del Mar Beach Pacific Coast Highway&Poppy Ave. Corona del Mar,CA 92625 More Into For the future marine biologists,consider a visit to this beach famous for its tidepools. Kids can spend hours checking out ocean life such as anemones,starfish and hermit crabs.Make sure you have appropriate footwear for sharp rocks.There is plenty of free parking on the residential streets,otherwise it's$15 in the lot. CALENDAR OF EVENTS t r= 1 0 sm. a Elizabeth Peterson blogs at Traded My BMW For a Minivan Stephanie's Day ,,ke 2 o sham o „ S$tiephanies Doy CBS Radford Studios Saturday,August 13th t Print Share 0 Recommend 2 0 Sharc s LEAVEA COMMENT BELOW CALENDAR OF EVENTS "Art Escape"Fall Exhibit Al The Children's Museum At La Habra June 21,2011 Parents'Place Open House and Silent Auction June 24,2011 Frugal Festival Food June 25,2011 Name "Sundays Only"Palm Terrace Pool Parry& Email Barbecue June 26,2011 Submit Comment NOW ON CBS LA 2 0 stun 4 Notify me of follow-up comments via email. Notify me of new posts via email. FILED UNDER Best of 2 of 4 6/21/2011 9:24 AM d Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 22, 2011, 3:0opm Endless Food&Fun 7227 Edinger Ave. Huntington Beach, CA 92647 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry,,Phelps, Riddell, Shafer, Torrence,Vaughan, Shields 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person) The HBMVB welcomes public comments on all items on this agenda o'r of community interest. We respectfully request that this public forum be utilized in a pos,tzve and/or constructive manner.Please focus your comments on the issue or concern t1%at you would,'aike to bring to the attention of the Board. 5. Approval of February 15, 2oii Board Meeting Minutes (tilue pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO J D Shafer(gree,apages) 8. Chairman's Report by Chair Kevin Patel" ,, 1. Lodging Committee t HBMVB Board Agenda 3-22-11 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 22, 2011 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the",rBureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including,but notxlimited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts.- B. Changes or proposed changes in the prices or rates of hotel or"'inotel rooms,food and beverage, transportation, sightseeing, or other.'services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means"for the.establishment and determination of prices, rates, discounts, terms, and conditions,or rental; D. Plans of individual stakeholders covering,increases or reductions in distribution or marketing of particular;.."products;or services. E. Restrictions on legal advertismgor promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, March 22, 2011 9. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Group Sales Update: i. Introduction of Chris Anderson, Director of Sales ii. Tradeshows iii. CRM iv. Group Collateral b. Marketing Update i. Website and Online Update 1. Website Upgrades 2. Online Advertising/ SEO/PPC 3. Social Media Promotions 4. International Market ® Pow Wow ® Upcoming Fams ii. Publications Update by Nicole Llido iii. Public Relations 1. German Press Fam 2. Latin America Fam " 10. Sustainable Tourism Committee Report by Chair Shirley Dettloff i, 11. Advocacy Committee Report by Chair Joyce Riddell 12. President's Report by CEO Steve,Bone a. Form 700 (due 4/1) b. Film Commission Contract-w/ RDA C. OCTC(Orange County Tourism Commission) Update i. May11 Conference i. Legacy Awards ;d. Visitor Profile-Survey e::: "Surf City USA" licensing f. Huntington Beach Tourism Week g. Addition of Kevin Patel to Bank Signature Cards 13. New Business - Strategic Destination Plan Presentation by Don Anderson 14. Open Discussion/Announcements 15. Adjournment Next Board Meeting: April 19th, 12:00 to 5:00 p.m. at the Hyatt Regency Resort&Spa (Please note there will be no Board Meeting in May) Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, February 15, 2011 3:3o p.m. Wetlands&Wildlife Care Center 21900 Pacific Coast Highway Huntington Beach,CA 92648 BOARD MEMBERS PRESENT: Michael Ali,Suzanne Beukema,Margie Bunten,Shirley Dettloff,Steve Dodge,Kevel Patel,Marco Perry,Joyce Riddell,Dean Torrence BOARD MEMBERS ABSENT: Brett Barnes,J.D.Shafer,Robert Vaughan,Tom Shields GUESTS PRESENT: Kellee Fritzal STAFF PRESENT: Steve Bone, Bob Wentworth, Madison Fisher,Nicole Llido, Briton Saxton 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:35 p.m.by Chair Kevin Patel 2. Roll Call 3. Public Comments -None 4. Approval of January 18, 2011 Board Meeting Minutes -Motion/second by Bunten/Riddell.Ayes unanimous. Minutes approved. 5. TOT report by Kellee Fritzal- Gross is up, increase from previous year. 6. Financial Report by Steve Bone - High expenses will even out in the upcoming months. 7. Chairman's Report by Chair Kevin Patel -There will not be a shuttle running down Beach Blvd. during the summer.Tuesday nights there will be shuttles running from City Hall to Downtown. The Hyatt has finished their guest room renovations 8. Marketing Report by VP of Sales&Marketing, Bob Wentworth- a. Chris Anderson(Director of Sales)begins work at the Bureau next week. b. SmartMart in San;Francisco yielded five leads c. Affordable Meetings conference will take place in Long Beach in May d. Pow Wow takes'place in May e. Group Collateral for DOS to use-featuring hotel specs f. Website Upgrades. g: Visitor Guide publications-development of downtown walking tour 9. Sustainable Tourism Report by Chair Shirley Dettloff- Meeting this month will focus on how elements of City will utilize guide-to inform and educate 10. Advocacy Committee Report by Chair Joyce Riddell- Focusing on Travel& Tourism Week(3/7/11-3/15/11) ii. Presidents Report by Steve Bone - a. US Open of Surfing Economic Impact Report b. Film Commission Marketing Plan c. OCTC Update: Funding, Cultural&Heritage Tourism, CSUF's center for E&T d. Visitor Profile Study e. Strategic Destination Plan 12. Motion to adjourn meeting. Motion/Second by Riddell/Gagnet.Ayes unanimous. Meeting adjourned at 4:42 P.M. 1 City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru February 2011 Transient Occu ,Inc Tex.Recei"; s R�f9ectir ,Jalrue- ccu anctes Current Month - January 2011 *Year to Date - January 2011 Last Year This Year Change %Change fast Year This Dear '' Chanae %Chanste 365,195 $46,391 12.7% $1.334.250 1;582,135 ': $247,885 *Excludes audit Monthly TOT Comparison to Prior Years Annual (in thousands) YTD -------Prior Year......_..-.....-........_... ------ _.._.................. $800,000 _.__...._.....-...._. 0 E 73YearAverage �, Oa rrent Year fs -- Cu----------- A 5. 7 ooa 2,40 $s0o 000 _._......_..._.--._..._.._.... ------ $6,000, _ as - . $2,100 $500 000 H 500 '0 $4,0 $1 500 $300,000 -- - = � � r $1 200 $200,000 N 3,00 0 $100,000 0 re $1,000 $300 a���& PQ�� �aA �Jge �J�A �Jy°�e� $0 a $0 a 2006tO7 2007108 2008109 2009/10 2010/11 --.......... -- - ---- _ - ................-_..------------------- --.- ....._. ------------------------- F�scal Year 2007/08 Fiscal Year 2008109 Fiscal Year 2009110 Fiscal Year 2010111 Actual %Change Actual %Change Actual %Change Actual %Change October $563,938 20.2% $441,902 (21.60!°) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17Z%) $266,439 (4.2%) $317,068 19.0% January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $411,586 12.7% February $512,087 11.4% $358,467 (30.0%) $369,754 3.1% $0 March $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% $0 April $477,179 (16.0%) $429,997 (9,9%) $438,887 2.1% $0 May $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% $0 June $673,493 (10,7%) $518,406 (9.6%) $585,841 13.0% $0 July $797,658 (0.5%) $705,133 (11.6%) $797,084 13.0% $0 August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% $0 September $493,407 (7,4%) $446,966 (9.4%) $505,027 13.0% $0 TOT Audit $99,330 $3,332 $12,900 $0 Assessment Billed Total: $6,687,838 1.7% $5,420,3544 (19.0%) $5,823,269 7.4% $1,682,135 18.6% Budget $6,500,000 6.6% $7,600,000 15.4% $5A00,000 (28.0%) $5,535,000 2.5% Actual Prior Yr Receipts vs. Budget°!° {1.1%) - 12.1°!0 ......... __._....... -- .{5.0°!n}._..----- __..._.. City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru February 2011 uslr�essllrn ,� vement Assessment District Reflectin Janus:; ,C3ccuIncies Current Month - January 2011 *Year to Date - January 2011 Last ear This YEar;, Ch_...anne %Change Last Year T is Year Change %Change $3fi,508 82,2$1'" :.: $45,772 125.4% $133,351 315,643 $182.292 136.7% *Excludes audit Monthly BID Comparison to prior Years $100,000 _.._..."..----------- "Annual (in thousands) 13 `- Prior Year _........._.. $800 « .- 4 r $400 Lx"L3 Year Average , ` • ,• ' , $60,000 $70 y o ar:1 ti<, Current Year �, h� , $70,000 ._. 320 $60,000 - - -- ............. - 5 _ ----------- ,t $50,000 1 00 wr , $40,000 :.__._..............Z- - - a - :v- - $400 pu $200 $3a,000 - $Za,o00 $300 $160 r; s ., . i`` s .� $120 $1a,o0o s F .. ? z z $200 .� y 80 • n $a i = < a��Q G�F �om �a �a� PQ °� �°P�0°�O�C° $0 $a 2006/07 2007108 2008109 2009110 2010111 Fiscal Year 2007108 Fiscal Year 2008109 Fiscal Year 2009/10 Fiscal Year 201 Oil 1 Actual %Change Actual %Change Actuat %Change Actual %Change October $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% November $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% December $33,710 (0.2%) $27,816 (17.6%) $26,619 (4.3%) $63,221 137.5% January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $82,281 125.4% February $51,209 11.4% $35,847 (30.0%) $36,975 3.1% $0 March $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% $0 April $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% $0 May $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% $0 June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $0 July $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% $0 August $77,594 3.3% $66,995 (13.7%) $77,048 15.0% $0 September $49,322 (7.3%) $44,640 (9.5%) $50,494 13.1% $0 BID Audit $7,574 $50 $0 $0 Assessment Total: $666,418 1.4% $541,654 (18.7%) $580,773 7.2% $316,643 136.7% Note: In FY 2010/11,the BID went from 1%to 2%. City of Huntington Beach 10%Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru February 2011 +-may ryy� �- y /p "� py� g� 9 :��.w wiz. `��' •x I:MAN b.`"' "2 .Stfitl` _ e.., !. „Y-•il ..- r E`ur. ..."ea' k., N:`�.....R ,�,.Jhel .,.�F'.•.�1 F �.<w. _.1. Current Month - January 2011 Current Month - January 2011 Last Year s Chan a %Change Last Year his Change I %Change 318,927 :Y 33.214 10.4% 46.268 ;w9- ' ;, ;;' 13.177 j 28.5% cal Year 209011'J Over Uncle 151 � E y •° � �t � 150 r $700,000 $600,000 $180,000 $500,000 . $150,000' $400,000 $300,000 $200,000 $60,000 $100,OOp . �Q • . $30 Q00 October Ttovember December January February ;; March +; April;! May June July August Septert)ber $ --- - .-....... - ---- __._..._._._....._..... -----------------------.........................- ----------------- -- -._..__.._-._._... - -._....-.--.... Fiscal Year 2009110 Fiscal Year 2010111 City fiscal Over 151 %Change. -Under 150 %Change - Over 151 --%Change Under 160 o Change. Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October $345,276 n/a $66,005 2.3% $411,253 19.1% $71,003 7.6% November $239,824 n/a $51,512 (40.6%) $311,718 30-0% $59,507 15.5% December $215,616 nla $50,823 (14.5%) $261,570 21.3% $55,497 9.2% January $318,927 n/a $46,268 (30.5%) $352,141 %4% $59,445 28.5% February $309,002 n/a $60,751 2.7% $D $0 March $415,847 nla $71,335 (5.5%) $0 $0 April $368,591 nla $70,296 (9.2%) $0 $0 May $446,298 26.6% $75,387 (2.3%) $0 $0 .tune $495,334 13.5% $90,506 10.6% $0 $0 July $670.409 137% $126,675 9.8% $0 $0 August $654,559 14.6% $116,099 17.6% $0 $0 September $427,326 13.7% $77,701 9.3% $0 $0 Total: 4,907,010 n/a 903 359 (3.2%) $1,336,682 19.4% $246,452 14.40/6 H.B. Conference &Visitors Bureau Statement of Financial Position As of February 28, 2011 A I B I C D E F G H 1 ASSETS 2 1 Current Assets 3 1 jChecking/Savings 4 Business Checking-City Grant $ 17,839.99 5 Business Checking-B.I.D. 6,685.49 6 Money Market-Bureau Generated 64,604.98 7 Money Market-City Grant 20,419.13 8 Money Market-B.I.D. 93,910.35 10 1 CD-City Grant 100,724.34 11 ICD- BID 149,589.21 12 1 Petty Cash 256.37 13 JTotal Checking/Savings 454,029.86 15 Accounts Receivable 231,215.26 19 1 Deposits 1,815.00 20 1 Prepaid Expenses 18,658.79 21 Total Current Assets 705,718.91 22 Fixed Assets 23 1 Furniture&Fixtures 19,896.00 24 1 1 jAccum. Depr.-Furniture&Fix. (5,537.12) 25 1 ITotal Furniture&Fixtures 14,358.88 26 Equipment 18,419.55 27 jAccum. Depr. - Equipment (11,475.88) 28 Total Equipment 6,943.67 29 Leasehold Improvements 19,531.86 30 1 jAccum. Depr. -Leasehold Impr. (7,998.86) 31 1 ITotal Leasehold Improvements 11,533.00 32 Intangible Assets 53,300.00 33 1 jAccum.Amort. - Intangibles (11,252.19) 34 ITotal Intangible Assets 42,047.81 35 Total Fixed Assets 74,883.36 36 TOTAL ASSETST7 $ 780,602.27 37 LIABILITIES&EQUITY 38 ILiabilitiesl 39 1 lCurrent Liabilities 40 1 1 lAccounts Payable $ 176,535.70 41 1 1 jAccts Payable- Personnel 32,529.92 42 Loan from City 40,000.00 43 Total Current Liabilities 249,065.62 44 Total Liabilities 249,065.62 45 Equity 46 General Unrestricted Net Assets 717,076.97 47 Net Income (185,540.32) 48 ITotal Equity 1 531,536.65 49 TOTAL LIABILITIES&EQUITY $ 780,602.27 50 51 BID receivable of$ 155,232.70 52 * TOT receivable of$75,669.00 H.B. Conference &Visitors Bureau Statement of Activities by Line Item February 2011 A B C D E F GI H I J K Annual 2 Month Actual Month Bud et YTD Actual YTD Budget Bud et 3 4 REVENUE L9 5 6 Public Sources TOT 7 Cit Contract $ 38,000.00 $ 38,000.00 $ 192,565.00 $ 174,711.00 $ 597,011.00 8 Interest Income 3.15 27.78 77.41 138.90 333.36 Total Public Sources 38,003.15 38,027.78 192,642.41 174,849.90 597,344.36 10 11 Quasi-Private Sources BID 12. BID Assessment 76,000.00 1 76,000.00 384,384.00 250,222.00 $ 1,095,000.00 13 Interest Income 32.68 27.78 187.68 138.90 333.36 14 Total Quasi-Private Sources 76,032.68 76,027.78 384,571.68 250,360.90 1,095,333.36 15 16 lPrivate Sources 17 Advertising:Website - - 1 540.00 1,000.00 18,000.00 18 Promotional Participation 3,425.00 1,500.00 3,425.00 6,500.00 3,000.00 19 Licensing Income 449.33 - 449.33 - - 20 Travelocity Commissions - 50.00 303.85 150.00 500.00 21 Interest Income 9.91 27.77 48.51 138.90 1 333.28 22 ITotal Private Sources 3,884.24 1,577.77 4,766.69 7,788.90 21,833.28 23 24 TOTAL REVENUE 117,920.07 115,633.33 581,980.78 432,999.70 1,714,511.00 25 26 EXPENSE 27 28 Personnel 29 Sala -Base 32,171.42 38,922.00 175,664.50 194,612.00 467,063.00 30 Sala -Vacation Accrual 756.28 583.00 1,763.97 2,916.00 7,000.00 31 FICA Tax 2,361.74 2,724.00 1 12,387.35 13,620.00 32,694.00 32 FUTA Tax 96.91 58.00 384.33 290.00 701.00 33 SUTA Tax 750.98 370.00 2,978.42 1,850.00 4,437.00 34 lPension Expense 2,387.62 3,103.00 13,831.00 15,515.00 1 37,241.00 35 Health Insurance 4,567.00 9,043.00 27,008.60 45,215.00 108,518.00 36 Dental Insurance 629.00 - 3,243.00 - - 37 Worker's Comp Insurance 321.65 375.00 1,985.50 1,875.00 4,500.00 38 Staff Training &Development 235.94 1,250.00 1,620.84 6,250.00 15,000.00 39 Contract Labor - - 226.01 - - 40 ITotal Personnel $ 42,765.98 $ 56,428.00 $ 241,093.52 1 1 $ 282,143.00 $ 677,154.00 41 Page 1 of 3 H.B. Conference &Visitors Bureau Statement of Activities by Line Item February 2011 A B C D E F GI H I J K 1 Annual 2 Month Actual Month Bud et YTD Actual YTD Bud et Bud et 42 Marketing/Promotion 43 Travel&Entertainment $ 3,144.35 $ 5,073.00 $ 23,392.57 $ 26,169.00 $ 61,677.00 44 Trade Show Participation 7,249.00 1 6,935.00 1 33,515.44 28,955.00 77,500.00 45 FAM Tours/Site Visits 4,867.09 5,766.00 38,533.16 34,638.00 68,000.00 46 Advertising/Marketing: - - - - - 47 Media 38,085.00 15,144.00 98,953.46 59,388.00 158,325.00 48 Online/Website 25,177.75 13,380.00 103,879.13 41,840.00 135,500.00 49 Printed Marketing Collateral 533.85 5,000.00 44,030.47 18,000.00 50,750.00 50 Public Relations 6,537.75 7,295.00 56,148.64 73,935.00 154,900.00 51 Research 6,096.00 4,437.00 25,604.00 22,185.00 53,250.00 52 Fulfillment 1,516.37 3,764.00 14,880.73 18,820.00 45,200.00 53 Other - 485.00 283.95 1,605.00 5,000.00 54 Total Marketing/Promotion 93,207.16 67,279.00 439,221.55 325,535.00 810,102.00 55 56 Administrative Operations 57 Accounting&Legal 1,279.90 3,000.00 17,409.86 15,000.00 36,000.00 58 Dues&Subscriptions 1,579.00 880.00 4,931.50 3,840.00 10,000.00 59 Depreciation/Amortization 629.16 633.33 3,145.80 3,166.65 7,600.00 --- --- -- 60- Insurance — 1,568.57 - 917.00 - 9,114:57 6,584.00 13,000.00 ------ - - -------- ------- 61 1 Data Processing/Computers 716.00 2,715.00 11,358.54 15,495.00 34,500.00 62 Rent 2,967.14 3,441.33 14,551.75 17,206.65 1 41,545.00 63 Telecommunications 1,024.65 1,989.00 6,437.92 9,945.00 23,860.00 64 Office Supplies 771.21 1,876.00 16,603.76 9,374.00 22,500.00 65 Miscellaneous 820.00 1,745.00 3,652.33 8,035.00 20,250.00 66 Total Admin. Operations 9,715.63 17,196.66 87,206.03 88,646.30 209,255.00 67 68 TOTAL EXPENSE 145,688.77 140,903.66 767,521.10 696,324.30 1 1,696,511.00 69 70 EXCESS REVENUE $ 27,768.70 $ 25,270.33 $ 185,540.32 $ 263,324.60 $ 18,000.00 71 72 73 74 75 *Statement does not reflect cap ital expenditures for the fiscal year. Annual budget of$18,000 with actual ex enditures as follows: 76 77 Office updates(deposit) 1012612010 2,500.00 78 Office furniture(deposit) 1111512010 5,000.00 79 Phone system(deposit) 1113012010 3,590.00 80 Office furniture balance 1211312010 4,551.12 81 1 Phones stem balance 1211612010 1 3,590.00 82 Office updates balance 1211612010 9,033.00 Page 2 of 3 _s.J, . �,. __r -Iry Tr __.,.._-y _ _ .. I UL,I sw 9- V ORANGE COUNTY JANUARY 2011 HANG UP THE PHONE AND HOLD THE STARCH, BUT PLEASE PARK THE CAR By Robert Mandelbaum he first ten years of the 21st century could be characterized as the lost decade for the U.S. lodging It should be noted that our examination was limited to hotels industry. From 2000 to 2009, the average hotel that that manage the preceding minor operated departments. participated in the annual PKF Hospitality Research (PKF- Hotels that outsource these functions in exchange for a HR) Trends® in the Hotel Industry survey experienced a commission payment were excluded from our analysis. negative 1.0 percent compound annual change in total revenue. Societal Changes The impact of cell phones has certainly had an impact on The cyclical nature of the lodging industry has been well telecommunications revenue. The revenue hotels receive documented. Hotel managers have become adept at from the use of guest room telephones and faxes has adjusting their marketing tactics and operating procedures to declined each and every year from 2000 to 2009. During this changing economic environments. Rightfully so, the majority period, telecommunications revenue has fallen 19.7 percent of management's attention is devoted to maximizing the on a compound annual basis. Even the inclusion of guest revenue received from renting guest rooms. For the average internet charges to this revenue source has failed to curb the hotel in the Trends®survey, the rooms department accounts decline. for 66 percent of total hotel revenue and 82 percent of total departmental profits. Portable technology has also contributed to the fall off in the revenues hotels receive from pay-per-view movies and video At 5.0 percent of total revenue, the sales generated by the games. With the ability to download movies and games other operated departments within a hotel are relatively directly to their laptops and smart phones, hotel guests no minimal. Other operated departments can range from a few longer have the need to purchase these forms of hundred dollars of telecommunications revenue at a limited- entertainment. From 2000 to 2009, total movie rental service hotel, to a multi-million dollar golf course at a resort revenue has declined 5.4 percent on a compound annual property. Being a minor source of revenue for most hotels in basis. Taking the decline in occupancy into account, this the U.S., other operated departments do not receive much revenue source fell 4.3 percent on a per-occupied-room consideration from operators. And, on average, the revenue basis during the same period. from these sources has declined 3.2 percent on a compound annual basis from 2000 to 2009. Guest laundry is certainly a minor source of revenue averaging just 0.126 percent of total revenue in the 2009 As PKF-HR has noted in previous articles, some other Trends® survey. As expected, guest laundry revenue is operated departments (golf, spa, retail) are profitable highest as a percent of total revenue at extended-stay hotels sources of income and serve to enhance the competitive (0.134%), followed by full-service (0.127%) and limited- position of the hotel in the marketplace. However, most of service(0.096%)properties. the minor other operated departments have become inconsequential sources of revenue. With casual business attire entrenched even during road trips and conventions, it appears that fewer people are Using our Trends® in the Hotel Industry database, we have stuffing their shirts and blouses into plastic bags and examined the historical movements in minor operated handing them to the bell staff as they head out the door in department revenues from 2000 to 2009. The minor other the morning. From 2000 to 2009, guest laundry revenue operated departments analyzed include: declined 5.5 percent on a compound annual basis. Despite the declines in revenue,guest laundry service did manage to Telecommunications achieve a 6.6 percent departmental profit in 2009. • Guest Laundry Movie Rental Parking »»Continued>> P Air 865 S.Figueroa Street I Los Angeles,CA 90017 I (213)680-0900 Ph 1 (213)623-8240 Fx CONSULTING USA Driving Against Traffic One minor source of revenue that has bucked the downward trend is parking. Parking revenues for our Trends® sample has increased each year from 2000 to 2009. During this period, the revenue received by hotels that provide valet parking and/or operate a parking garage increased 5.4 percent on a compound annual basis.This compares to the 1.4 percent compound annual decline in total revenue experienced by these hotels during the same period. Not only has parking been a growing source of revenue for hotels, but it is highly profitable. In 2009, parking departments achieved a 52.8 percent departmental profit margin,far in excess of the 27.9 percent average margin for all other operated departments. It should be noted that departmental profits come before any deduction for undistributed expenses or fixed charges. Capturing Trends Telephones, faxes, internet charges, and pay-per-view movies were once considered emerging societal trends, and hotel operators quickly instituted guest services and amenities to generate revenue. Recently, hotel owners have redesigned their lobbies to capitalize on changing dining and social habits. Management focus will continue to center on the rental of guest rooms, but creative operators will find ways to take advantage of emerging trends to generate other forms of revenue. Robert Mandelbaum is the Director of Research Information Services for PKF Hospitality Research. He is located in the firm's Atlanta office. To purchase a copy of the 2010 TrendsO in the Hotel Industry report,please i4sit uiviv.pkfc.com%store. This article was published in the January 2011 edition of Lodging. rjWNis compiled and produced by PKF Consulting USA. Readers are advised that PKF Consulting USA does not represent the data contained herein to be definitive. Neither should the contents of this publication be construed as a recommendation of policies or actions. Quotation and reproduction of this material are permitted with credit to PKF Consulting USA. Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 ANAHEIM $139.71 $130.43 7.1% 52.38% 50.46% 3.8% $73.18 $65.81 11.2% COSTA MESA $113.39 $107.73 5.3% 65.63% 63.92% 2.7% $74.42 $68.86 8.1% ORANGE COUNTY AIRPORT $110.00 $104.84 4.9% 69.04% 64.91% 6.4% $75.94 $68.05 11.6% NORTH ORANGE COUNTY $92.87 $89.66 3.6% 63.90% 61.06% 4.6% $59.34 $54.74 8.4% SOUTH ORANGE COUNTY $178.84 $170.85 4.7% 58.00% 52.27% 11.0% $103.73 $89.31 16.2% NEWPORT BEACH $173.28 $159.19 8.9% 59.06% 58.23% 1.4% $102.34 $92.70 10.4% HUNTINGTON BEACH $182.47 $182.13 0.2% 62.37% 56.45% 10.5% $113.81 $102.82 10.7% OVERALL AVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JANUARY 2011 ANAHEIM $139.71 $130.43 7.1% 52.38% 50.46% 3.8% $73.18 $65.81 11.2% COSTA MESA $113.39 $107.73 5.3% 65.63% 63.92% 2.7% $74.42 $68.86 8.1% ORANGE COUNTY AIRPORT $110.00 $104.84 4.9% 69.04% 64.91% 6.4% $75.94 $68.05 11.6% NORTH ORANGE COUNTY $92.87 $89.66 3.6% 63.90% 61.06% 4.6% $59.34 $54.74 8.4% SOUTH ORANGE COUNTY $178.84 $170.85 4.7% 58.00% 52.27% 11.0% $103.73 $89.31 16.2% NEWPORT BEACH $173.28 $159.19 8.9% 59.06% 58.23% 1.4% $102.34 $92.70 10.4% HUNTINGTON BEACH $182.47 $182.13 0.2% 62.37% 56.45% 10.5% $113.81 $102.82 10.7% OVERALL AVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% Statistics And Trends Of Rooms Business In Orange County PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Less than$55.00 $46.94 $46.76 0.4% 72.71% 63.57% 14.4% $34.13 $29.72 14.8% $55.01 -$85.00 $73.36 $72.14 1.7% 59.78% 58.38% 2.4% $43.85 $42.11 4.1% $85.01 -$100.00 $93.80 $91.57 2.4% 56.97% 54.54% 4.5% $53.43 $49.94 7.0% $100.01 -$150.00 $124.29 $117.90 5.4% 60.68% 58.60% 3.6% $75.42 $69.08 9.2% $150.01 -$200.00 $173.03 $160.52 7.8% 51.40% 51.18% 0.4% $88.93 $82.15 8.3% Over$200.00 $282.03 $278.83 1.2% 59.24% 48.31% 22.6% $167.08 $134.69 24.0% OVERALL AVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% JANUARY TO JANUARY 2011 Less than$55.00 $46.94 $46.76 0.4% 72.71% 63.57% 14.4% $34.13 $29.72 14.8% $55.01 -$85.00 $73.36 $72.14 1.7% 59.78% 58.38% 2.4% $43.85 $42.11 4.1% $85.01 -$100.00 $93.80 $91.57 2.4% 56.97% 54.54% 4.5% $53.43 $49.94 7.0% $100.01 -$150.00 $124.29 $117.90 5.4% 60.68% 58.60% 3.6% $75.42 $69.08 9.2% $150.01 -$200.00 $173.03 $160.52 7.8% 51.40% 51.18% 0.4% $88.93 $82.15 8.3% Over$200.00 $282.03 $278.83 1.2% 59.24% 48.31% 22.6% $167.08 $134.69 24.0% OVERALLAVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Under 100 rooms $89.77 $88.36 1.6% 60.21% 54.01% 11.5% $54.05 $47.72 13.3% 100- 199 rooms $104.05 $100.58 3.5% 61.41% 58.54% 4.9% $63.90 $58.88 8.5% 200-299 rooms $141.86 $135.51 4.7% 59.04% 56.66% 4.2% $83.76 $76.78 9.1% 300-600 rooms $145.31 $137.24 5.9% 59.07% 55.79% 5.9% $85.83 $76.57 12.1% Over 600 rooms $192.03 $169.52 13.3% 52.07% 50.86% 2.4% $99.99 $86.22 16.0% OVERALL AVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% JANUARY TO JANUARY 2011 Under 100 rooms $89.77 $88.36 1.6% 60.21% 54.01% 11.5% $54.05 $47.72 13.3% 100- 199 rooms $104.05 $100.58 3.5% 61.41% 58.54% 4.9% $63.90 $58.88 8.5% 200-299 rooms $141.86 $135.51 4.7% 59.04% 56.66% 4.2% $83.76 $76.78 9.1% 300-600 rooms $145.31 $137.24 5.9% 59.07% 55.79% 5.9% $85.83 $76.57 12.1% Over 600 rooms $192.03 $169.52 13.3% 52.07% 50.86% 2.4% $99.99 $86.22 16.0% OVERALL AVERAGE $137.57 $129.66 6.1% 58.65% 55.84% 5.0% $80.69 $72.41 11.4% ; SAN DIEGO COUNTY JANUARY 2011 HANG UP THE PHONE AND HOLD THE STARCH, BUT PLEASE PARK THE CAR By Robert Mandelbaum he first ten years of the 21st century could be characterized as the lost decade for the U.S, lodging It should be noted that our examination was limited to hotels industry. From 2000 to 2009, the average hotel that that manage the preceding minor operated departments. participated in the annual PKF Hospitality Research (PKF- Hotels that outsource these functions in exchange for a HR) Trends® in the Hotel Industry survey experienced a commission payment were excluded from our analysis. negative 1.0 percent compound annual change in total revenue. Societal Changes The impact of cell phones has certainly had an impact on The cyclical nature of the lodging industry has been well telecommunications revenue. The revenue hotels receive documented. Hotel managers have become adept at from the use of guest room telephones and faxes has adjusting their marketing tactics and operating procedures to declined each and every year from 2000 to 2009. During this changing economic environments. Rightfully so, the majority period, telecommunications revenue has fallen 19.7 percent of management's attention is devoted to maximizing the on a compound annual basis. Even the inclusion of guest revenue received from renting guest rooms. For the average internet charges to this revenue source has failed to curb the hotel in the Trends®survey,the rooms department accounts decline. for 66 percent of total hotel revenue and 82 percent of total departmental profits. Portable technology has also contributed to the fall off in the revenues hotels receive from pay-per-view movies and video At 5.0 percent of total revenue, the sales generated by the games. With the ability to download movies and games other operated departments within a hotel are relatively directly to their laptops and smart phones, hotel guests no minimal. Other operated departments can range from a few longer have the need to purchase these forms of hundred dollars of telecommunications revenue at a limited- entertainment. From 2000 to 2009, total movie rental service hotel, to a multi-million dollar golf course at a resort revenue has declined 5.4 percent on a compound annual property. Being a minor source of revenue for most hotels in basis. Taking the decline in occupancy into account, this the U.S., other operated departments do not receive much revenue source fell 4.3 percent on a per-occupied-room consideration from operators. And, on average, the revenue basis during the same period. from these sources has declined 3.2 percent on a compound annual basis from 2000 to 2009. Guest laundry is certainly a minor source of revenue averaging just 0.126 percent of total revenue in the 2009 As PKF-HR has noted in previous articles, some other Trends® survey. As expected, guest laundry revenue is operated departments (golf, spa, retail) are profitable highest as a percent of total revenue at extended-stay hotels sources of income and serve to enhance the competitive (0.134%), followed by full-service (0.127%) and limited- position of the hotel in the marketplace. However, most of service(0.096%)properties. the minor other operated departments have become inconsequential sources of revenue. With casual business attire entrenched even during road trips and conventions, it appears that fewer people are Using our Trends® in the Hotel Industry database, we have stuffing their shirts and blouses into plastic bags and examined the historical movements in minor operated handing them to the bell staff as they head out the door in department revenues from 2000 to 2009. The minor other the morning. From 2000 to 2009, guest laundry revenue operated departments analyzed include: declined 5.5 percent on a compound annual basis. Despite the declines in revenue,guest laundry service did manage to Telecommunications achieve a 6.6 percent departmental profit in 2009. Guest Laundry Movie Rental Parking >—Continued» 865 S.Figueroa Street I Los Angeles,CA 90017 1 (213)680-0900 Ph 1 (213)623-8240 Fx P�F CONSULTING USA e Driving Against Traffic One minor source of revenue that has bucked the downward trend is parking. Parking revenues for our Trends® sample has increased each year from 2000 to 2009. During this period, the revenue received by hotels that provide valet parking and/or operate a parking garage increased 5.4 percent on a compound annual basis.This compares to the 1.4 percent compound annual decline in total revenue experienced by these hotels during the same period. Not only has parking been a growing source of revenue for hotels, but it is highly profitable. In 2009, parking departments achieved a 52.8 percent departmental profit margin, far in excess of the 27.9 percent average margin for all other operated departments. It should be noted that departmental profits come before any deduction for undistributed expenses or fixed charges. Capturing Trends Telephones, faxes, internet charges, and pay-per-view movies were once considered emerging societal trends, and hotel operators quickly instituted guest services and amenities to generate revenue. Recently, hotel owners have redesigned their lobbies to capitalize on changing dining and social habits. Management focus will continue to center on the rental of guest rooms, but creative operators will find ways to take advantage of emerging trends to generate other forms of revenue. Robert Mandelbal[m is the Director of Research Information Services for PKF Hospitality Research. He is located in the firm's Atlanta office. To purchase a copy of the 2010 Trends®in the Hotel Industry report,please visit wx ir.oldc.can/store. This article was published in the January 2011 edition of Lodging. THE , 0s compiled and produced by PKF Consulting USA. Readers are advised that PKF Consulting USA does not represent the data contained herein to be definitive. Neither should the contents of this publication be construed as a recommendation of policies or actions. Quotation and reproduction of this material are permitted with credit to PKF Consulting USA. Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 DOWNTOWN $165.89 $149.04 11.3% 70.25% 62.89% 11.7% $116.53 $93.73 24.3% SAN DIEGO BAY AREAS $197.00 $208.22 -5.4% 59.54% 53.60% 11.1% $117.29 $111.61 5.1% LA JOLLA $188.97 $168.72 12.0% 52.43% 55.58% -5.7% $99.07 $93.78 5.6% MISSION VALLEY $104.94 $100.13 4.8% 56.97% 54.61% 4.3% $59.79 $54.68 9.3% MISSION BAY $125.83 $128.33 -1.9% 60.09% 58.41% 2.9% $75.60 $74.96 0.9% NORTH COASTAL $132.20 $131.51 0.5% 58.88% 56.89% 3.5% $77.84 $74.82 4.0% NORTH CITY/UTC $132.63 $130.68 1.5% 69.55% 60.95% 14.1% $92.25 $79.65 15.8% SOUTH BAY $52.48 $51.89 1.1% 52.87% 48.55% 8.9% $27.75 $25.19 10.1% I-15/KEARNY MESA $114.04 $104.15 9.5% 56.94% 51.49% 10.6% $64.94 $53.63 21.1% SPORTS ARENA/OLD TOWN $99.43 $98.82 0.6% 70.12% 71.29% -1.6% $69.72 $70.45 -1.0% OVERALL AVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JANUARY 2011 DOWNTOWN $165.89 $149.04 11.3% 70.25% 62.89% 11.7% $116.53 $93.73 24.3% SAN DIEGO BAY AREAS $197.00 $208.22 -5.4% 59.54% 53.60% 11.1% $117.29 $111.61 5.1% LA JOLLA $188.97 $168.72 12.0% 52.43% 55.58% -5.7% $99.07 $93.78 5.6% MISSION VALLEY $104.94 $100A3 4.8% 56.97% 54.61% 4.3% $59.79 $54.68 9.3% MISSION BAY $125.83 $128.33 -1.9% 60.09% 58.41% 2.9% $75.60 $74.96 0.9% NORTH COASTAL $132.20 $131.51 0.5% 58.88% 56.89% 3.5% $77.84 $74.82 4.0% NORTH CITY/UTC $132.63 $130.68 1.5% 69.55% 60.95% 14.1% $92.25 $79.65 15.8% SOUTH BAY $52.48 $51.89 1.1% 52.87% 48.55% 8.9% $27.75 $25.19 10.1% 1-15/KEARNY MESA $114.04 $104.15 9.5% 56.94% 51.49% 10.6% $64.94 $53.63 21.1% SPORTS ARENA/OLD TOWN $99.43 $98.82 0.6% 70.12% 71.29% -1.6% $69.72 $70.45 -1.0% OVERALL AVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% Statistics And Trends Of Rooms Business In San Diego PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Less than$55.00 $46.67 $45.93 1.6% 55.59% 50.82% 9.4% $25.94 $23.34 11.2% $55.01 -$85.00 $74.38 $73.31 1.5% 53.30% 55.31% -3.6% $39.65 $40.55 -2.2% $85.01 -$100.00 $94.28 $91.28 3.3% 61.25% 56.65% 8.1% $57.74 $51.72 11.6% $100.01 -$150.00 $126.15 $122.98 2.6% 63.73% 60.05% 6.1% $80.40 $73.85 8.9% $150.01 -$200.00 $180.15 $163.16 10.4% 66.49% 60.86% 9.2% $119.78 $99.30 20.6% Over$200.00 $233.18 $226.81 2.8% 64.80% 53.74% 20.6% $151.10 $121.88 24.0% OVERALLAVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% JANUARY TO JANUARY 2011 Less than$55.00 $46.67 $45.93 1.6% 55.59% 50.82% 9.4% $25.94 $23.34 11.2% $55.01 -$85.00 $74.38 $73.31 1.5% 53.30% 55.31% -3.6% $39.65 $40.55 -2.2% $85.01 -$100.00 $94.28 $91.28 3.3% 61.25% 56.65% 8.1% $57.74 $51.72 11.6% $100.01 -$150.00 $126.15 $122.98 2.6% 63.73% 60.05% 6.1% $80.40 $73.85 8.9% $150.01 -$200.00 $180.15 $163.16 10.4% 66.49% 60.86% 9.2% $119.78 $99.30 20.6% Over$200.00 $233.18 $226.81 2.8% 64.80% 53.74% 20.6% $151.10 $121.88 24.0% OVERALLAVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Under 100 rooms $97.88 $98.71 -0.8% 65.57% 61.24% 7.1% $64.17 $60.44 6.2% 100- 199 rooms $111.96 $108.74 3.0% 57.32% 56.64% 1.2% $64.18 $61.59 4.2% 200-299 rooms $125.79 $114.76 9.6% 66.62% 61.94% 7.6% $83.80 $71.09 17.9% 300-600 rooms $154.80 $147.81 4.7% 64.87% 59.84% 8.4% $100.42 $88.45 13.5% Over 600 rooms $185.62 $174.87 6.1% 62.97% 55.10% 14.3% $116.89 $96.35 21.3% OVERALL AVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% JANUARY TO JANUARY 2011 Under 100 rooms $97.88 $98.71 -0.8% 65.57% 61.24% 7.1% $64.17 $60.44 6.2% 100- 199 rooms $111.96 $108.74 3.0% 57.32% 56.64% 1.2% $64.18 $61.59 4.2% 200-299 rooms $125.79 $114.76 9.6% 66.62% 61.94% 7.6% $83.80 $71.09 17.9% 300-600 rooms $154.80 $147.81 4.7% 64.87% 59.84% 8.4% $100.42 $88.45 13.5% Over 600 rooms $185.62 $174.87 6.1% 62.97% 55.10% 14.3% $116.89 $96.35 21.3% OVERALLAVERAGE $145.72 $136.95 6.4% 63.41% 58.65% 8.1% $92.40 $80.32 15.0% ` U ���� �&U�����KU�^� ����UUU��� �� U�UU ��� � u���*� ��n�����u~u��� COUNTY n wv��x������� x ��w, n n ����� �� ���� ������ ���� HOLD '� ~~..~.~~ .-. .~~~~ PHONE ~~.~~~�~ ..~~~ ~~.~�~.~~~, BUT PLEASE PARK THE CAR By Robert Mandolbeum T ho firsttenyearsof0e 21� couldba characterized ao tha |oot dnnado fnr dhe U.G. lodgingbohou|d bo noted tba\ourexaminaUon wao limited 0a hotelsindustry. From 2O000o2OO9. the average hotel that that manage the preceding minor operated departments. participated in the annual PKF Hospitality Research (PKF' Hnto|o that outoouruo these functions in exchange for a HR) Tmnde0 in the Hotel Industry survey experienced a commission payment were excluded from our analysis. negative 1.0 percent compound annual change in total revenue. Societal Changes The impact ufcell phonon has certainly had an impact on The oyo|ioa| nature of the lodging industry has been well telecommunications revenue. The revenue huto|o receive documented. Hotel managers have become adept at from the use of guest room telephones and faxes has adjusting their marketing tactics and operating procedures to declined each and every year from 2OOOto2OOS. During this changing economic environments. Rightfully so, the majority poriod, telecommunications revenue has fallen 19.7 percent of management's attention is devoted to maximizing the on a compound annual basis. Evan the inclusion of guest revenue received from renting guest rooms. For the average intorno\charges to this revenue source has failed to curb the hotel in the Tmnds0 survey,the rooms department accounts decline. for OO percent oftotal hotel revenue and 82 percent of total departmental profits. Portable technology has also contributed 0o the fall off inthe revenues hotels receive from pay'popvimw movies and video At5.O percent nftotal revenue, the ua|oo generated by the games. With the ability to download movies and games other operated departments within a hcka| are relatively directly to their laptops and smart phoneo, hotel guests no minimal. Other operated departments can range from afew longer have the need to purchase these forma of hundred dollars of telecommunications revenue at a limited- entertainment. From 2000 to 2009. total movie rental somioo hotel, to u multi-million dollar golf course at e resort revenue has declined 54 percent on o compound annual property. Being u minor source of revenue for most hotels in basis. Taking the decline in occupancy into a000unt, this the U.S.. other operated departments do not receive much revenue source fo|| 4.3 percent on o por-ouou pied-room consideration from operators. And, on averago, the revenue basis during the same period. from these sources has declined 32 percent onacompound annual basis from 2OOOk/2OU9. Guest laundry is certainly a minor source of revenue averaging just 0.126 percent uftotal revenue in the 2O09 As PKF'HR has noted in previous ortin|oo, some other Tnends0 survey. As oxpoo\od. guest laundry revenue is operated departments (go|f, apa, retail) are profitable highest ana percent of total revenue at extended-stay hotels sources of income and somo to enhance the competitive (0.134%). followed by fu||'oomioo (0.127%) and limited- position of the hotel in the marketplace. Howovor, most of service(O.O8GY6)properties. the minor other operated departments have become inconsequential sources ofrevenue. With casual business attire entrenched even during mad trips and oonvontiono, it appears that fewer people are Using our Trands@in the Hotel Industry dotobono, we have stuffing their shirts and blouses into plastic bags and examined the historical movements in minor operated handing them to the bell staff authey head out the door in department revenues from 2000to 2009. The minor other the morning. From 2000 to 2009. guest laundry revenue operated departments analyzed include: declined 5.5 ponoon1 on a compound annual basis. Despite the declines in revenue,guest laundry service did manage 0o � Telecommunications achieve a6.6 percent departmental profit in2OO9. � Guest Laundry * Movie Rental � Parking >>>`Conbnuec1^^ r »`»r oos8.Figueroa Street | Los Angeles,oAoo017 | (213)680-0900px | (213)623-8240m nowoumwu USA Driving Against Traffic One minor source of revenue that has bucked the downward trend is parking. Parking revenues for our Trends® sample has increased each year from 2000 to 2009. During this period, the revenue received by hotels that provide valet parking and/or operate a parking garage increased 5.4 percent on a compound annual basis.This compares to the 1.4 percent compound annual decline in total revenue experienced by these hotels during the same period. Not only has parking been a growing source of revenue for hotels, but it is highly profitable. In 2009, parking departments achieved a 52.8 percent departmental profit margin,far in excess of the 27.9 percent average margin for all other operated departments. It should be noted that departmental profits come before any deduction for undistributed expenses or fixed charges. Capturing Trends Telephones, faxes, internet charges, and pay-per-view movies were once considered emerging societal trends, and hotel operators quickly instituted guest services and amenities to generate revenue. Recently, hotel owners have redesigned their lobbies to capitalize on changing dining and social habits. Management focus will continue to center on the rental of guest rooms, but creative operators will find ways to take advantage of emerging trends to generate other forms of revenue. Robert Mandelbaum is the Director of Research Information Services for PKF Hospitality Research. He is located in the firm's Atlanta office. To purchase a copy of the 2010 Trends®in the Hotel Industry report,please visit www.phfccom/store. This article was published in the January 2011 edition oj'Lodging. TRENDS®is compiled and produced by PKF Consulting USA. Readers are advised that PKF Consulting USA does not represent the data contained herein to be definitive. Neither should the contents of this publication be construed as a recommendation of policies or actions. Quotation and reproduction of this material are permitted with credit to PKF Consulting USA. Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY LOCATION AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 DOWNTOWN $140.37 $129.03 8.8% 69.90% 63.08% 10.8% $98.13 $81.39 20.6% DOWNTOWN 2 $98.57 $90.64 8.7% 72.40% 70.20% 3.1% $71.36 $63.63 12.2% HOLLYWOOD $162.53 $168.96 -3.8% 72.35% 72.07% 0.4% $117.60 $121.78 -3.4% SAN FERNANDO VALLEY $124.08 $124.62 -0.4% 64.29% 61.17% 5.1% $79.77 $76.23 4.6% PASADENA $155.57 $173.42 -10.3% 71.35% 68.22% 4.6% $111.00 $118.31 -6.2% SAN GABRIEL VALLEY $97.88 $99.84 -2.0% 65.65% 63.30% 3.7% $64.26 $63.20 1.7% SANTA MONICA $240.68 $243.28 -1.1% 78.35% 74.55% 5.1% $188.57 $181.36 4.0% AIRPORT $96.47 $95.42 1.1% 76.54% 74.26% 3.1% $73.84 $70.85 4.2% MARINA DEL REY $159.93 $153.41 4.3% 64.83% 67.64% -4.1% $103.69 $103.76 -0.1% SOUTH BAY $119.17 $114.57 4.0% 70.85% 65.73% 7.8% $84.44 $75.30 12.1% LONG BEACH $132.56 $123.84 7.0% 62.60% 58.88% 6.3% $82.98 $72.92 13.8% BEVERLY HILLS $387.84 $407.66 -4.9% 69.16% 63.04% 9.7% $268.22 $257.00 4.4% WEST HOLLYWOOD $203.83 $206.05 -1.1% 70.55% 70.29% 0.4% $143.81 $144.83 -0.7% OTHER WEST L.A. $235.40 $229.80 2.4% 75.47% 75.40% 0.1% $177.66 $173.26 2.5% 1-5 CORRIDOR/WHITTIER $93.85 $90.86 3.3% 65.18% 68.05% -4.2% $61.18 $61.83 -1.1% SANTA CLARITA $100.31 $104.04 -3.6% 59.79% 51.31% 16.5% $59.98 $53.38 12.4% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR JANUARY TO JANUARY 2011 DOWNTOWN $140.37 $129.03 8.8% 69.90% 63.08% 10.8% $98.13 $81.39 20.6% DOWNTOWN 2 $98.57 $90.64 8.7% 72.40% 70.20% 3.1% $71.36 $63.63 12.2% HOLLYWOOD $162.53 $168.96 -3.8% 72.35% 72.07% 0.4% $117.60 $121.78 -3.4% SAN FERNANDO VALLEY $124.08 $124.62 -0.4% 64.29% 61.17% 5.1% $79.77 $76.23 4.6% PASADENA $155.57 $173.42 -10.3% 71.35% 68.22% 4.6% $111.00 $118.31 -6.2% SAN GABRIEL VALLEY $97.88 $99.84 -2.0% 65.65% 63.30% 3.7% $64.26 $63.20 1.7% SANTA MONICA $240.68 $243.28 -1.1% 78.35% 74.55% 5.1% $188.57 $181.36 4.0% AIRPORT $96.47 $95.42 1.1% 76.54% 74.26% 3.1% $73.84 $70.85 4.2% MARINA DEL REY $159.93 $153.41 4.3% 64.83% 67.64% -4.1% $103.69 $103.76 -0.1% SOUTH BAY $119.17 $114.57 4.0% 70.85% 65.73% 7.8% $84.44 $75.30 12.1% LONG BEACH $132.56 $123.84 7.0% 62.60% 58.88% 6.3% $82.98 $72.92 13.8% BEVERLY HILLS $387.84 $407.66 -4.9% 69.16% 63.04% 9.7% $268.22 $257.00 4.4% WEST HOLLYWOOD $203.83 $206.05 -1.1% 70.55% 70.29% 0.4% $143.81 $144.83 -0.7% OTHER WEST L.A. $235.40 $229.80 2.4% 75.47% 75.40% 0.1% $177.66 $173.26 2.5% 1-5 CORRIDORIWHITTIER $93.85 $90.86 3.3% 65.18% 68.05% -4.2% $61.18 $61.83 -1.1% SANTA CLARITA $100.31 $104.04 -3.6% 59.79% 51.31% 16.5% $59.98 $53.38 12.4% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% Statistics And Trends Of Rooms Business In Los Angeles PKF Consulting BY RATE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Less than$55.00 $47.45 $48.81 -2.8% 63.54% 61.60% 3.2% $30.15 $30.06 0.3% $55.01 -$85.00 $73.38 $74.23 -1.1% 69.18% 58.34% 18.6% $50.77 $43.30 17.2% $85.01 -$100.00 $93.06 $92.41 0.7% 71.99% 69.60% 3.4% $67.00 $64.32 4.2% $100.01 -$150.00 $121.16 $116.61 3.9% 69.48% 68.09% 2.0% $84.18 $79.40 6.0% $150.01 -$200.00 $168.43 $168.91 -0.3% 72.42% 69.25% 4.6% $121.98 $116.97 4.3% $200.01 -$300.00 $239.76 $246.20 -2.6% 71.39% 66.63% 7.2% $171.17 $164.03 4.4% Over$300.00 $489.65 $502.70 -2.6% 69.39% 64.43% 7.7% $339.76 $323.91 4.9% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% JANUARY TO JANUARY 2011 Less than$55.00 $47.45 $48.81 -2.8% 63.54% 61.60% 3.2% $30.15 $30.06 0.3% $55.01 -$85.00 $73.38 $74.23 -1.1% 69.18% 58.34% 18.6% $50.77 $43.30 17.2% $85.01 -$100.00 $93.06 $92.41 0.7% 71.99% 69.60% 3.4% $67.00 $64.32 4.2% $100.01 -$150.00 $121.16 $116.61 3.9% 69.48% 68.09% 2.0% $84.18 $79.40 6.0% $150.01 -$200.00 $168.43 $168.91 -0.3% 72.42% 69.25% 4.6% $121.98 $116.97 4.3% $200.01 -$300.00 $239.76 $246.20 -2.6% 71.39% 66.63% 7.2% $171.17 $164.03 4.4% Over$300.00 $489.65 $502.70 -2.6% 69.39% 64.43% 7.7% $339.76 $323.91 4.9% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% BY SIZE AVERAGE DAILY RATE OCCUPANCY PERCENT REVPAR 2011 2010 VAR 2011 2010 VAR 2011 2010 VAR MONTH OF JANUARY 2011 Under 100 rooms $139.81 $139.39 0.3% 72.45% 67.51% 7.3% $101.29 $94.11 7.6% 100- 199 rooms $143.70 $144.44 -0.5% 65.74% 65.54% 0.3% $94.46 $94.67 -0.2% 200-299 rooms $151.34 $149.11 1.5% 71.10% 66.86% 6.3% $107.61 $99.70 7.9% 300-600 rooms $158.76 $160.83 -1.3% 70.12% 65.27% 7.4% $111.33 $104.97 6.1% Over 600 rooms $126.60 $120.46 5.1% 74.72% 72.60% 2.9% $94.59 $87.46 8.2% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% JANUARY TO JANUARY 2011 Under 100 rooms $139.81 $139.39 0.3% 72.45% 67.51% 7.3% $101.29 $94.11 7.6% 100- 199 rooms $143.70 $144.44 -0.5% 65.74% 65.54% 0.3% $94.46 $94.67 -0.2% 200-299 rooms $151.34 $149.11 1.5% 71.10% 66.86% 6.3% $107.61 $99.70 7.9% 300-600 rooms $158.76 $160.83 -1.3% 70.12% 65.27% 7.4% $111.33 $104.97 6.1% Over 600 rooms $126.60 $120.46 5.1% 74.72% 72.60% 2.9% $94.59 $87.46 8.2% OVERALL AVERAGE $147.01 $146.08 0.6% 70.17% 67.02% 4.7% $103.15 $97.90 5.4% W.herj C'1 things we love 3 I N Glfll i q vim�✓✓�/, i 'f+Y In Orange County We Love: 1. The new Havaianas sandals store in Huntington Beach. 714.536.000 2. Edgy but tasteful designer fashions at Rakish boutique in Tustin. 714.573.3835 3. Cosmetics at Inglot, new at Fashion Island in Newport Beach. 949.640.9940 4. Contemporary art at Brett Rubbico Gallery in Newport Beach. 949.515.5102 5. Live music at Taco & Tequila Tuesdays at Sol Cocina in Newport Beach—two-for-$2.50 street tacos! 6. Watching Karin Worden make her jewelry at Silver Blue & Gold in Laguna Beach. 949.715.3000 7. Thought-provoking pop culture exhibits at Fullerton Museum Center. S. Molecular cocktails at the bar on Thursdays at the Surf & Sand Resort's Splashes in Laguna Beach. 949.376.2779 9. Stacked Prime New York strip salad for lunch at Morton's the Steakhouse in Santa Ana. 714.444.4834 10. TPT Trading Co. and other gift and furnishings stores at the South Coast Collection in Costa Mesa. 657.269.5595 11. Thursday oyster nights at Harbor Grill at Dana Point Harbor. 949.240.1416 12. Surf City Nights street fair/ farmers market on Tuesdays in downtown Huntington Beach. 714.536.8300 13. Fetneh Blake South, new outpost of the Laguna boutique, in South Laguna. 949.464.9220 14. Country line dancing on Monday nights at Tia Juana's Long Bar & Grill in Irvine. 15. New Savory Spice Shop at Corona del Mar Plaza in Newport Beach. 949.717.7776 16. The Tesla electric roadster's new Newport Beach showroom. 949.574.4738 17. The spectacular new World of Color attraction at Disney's California Adventure. 18. Culinary walking tours of Old Towne Orange. 714.404.1661 19. The new Iamb burger (and foie gras cheesecake) at Haven Gastropub in Orange. 714.221.0680 20. The ghost chile pork taco at Taco Asylum, new from the Haven team at The Camp in Costa Mesa. 714.922.6010 21. The World War II planes at Lyon Air Museum at John Wayne Airport. 714.210.4585 22. The new tapas menu at Ra Sushi in Huntington Beach and Tustin. www.rasushi.com 23. Clothing and jewelry by Lauren Leigh at Laurenly in Old Towne Orange. 714.538.7467 24. Choosing a pastry from the display case at Vie de France at South Coast Plaza. 714.557.1734 25. Custard shakes with sweet-and-savory waffles at Bruxie in Orange. 888.927.8943 26. New Casey's Cupcakes, by reality TV's Casey Reinhardt, in Laguna Beach. 949.715.8246 27. The selection of toppings at Jerry's Wood-Fired Dogs in Santa Ana. 714.245.0200 28. New concession options such as Simply Chicken at the Honda Center in Anaheim. 714.704.2400 29. The sculpture garden at Dawson Cole Fine Art in Laguna Beach. 888.972.5543 30. Excruciatingly exquisite jewelry by Adam Neeley in Laguna Beach. 949.715.0953 31. The fireworks over Angel Stadium whenever the Angels hit a home run. 32. The steps from Coast Highway down to Thousand Steps Beach in Laguna Beach. 33. A breakfast burrito at rustic biker's hang Cook's Corner in Trabuco Canyon. 949.858.0266 34. Afternoon tea at the Tea House on Los Rios in San Juan Capistrano. 949.443.3914 35. The spiked milkshakes and speak-easy decor at 25 Degrees in Huntington Beach. 36. Elegant accessories and home decor at Aris Boutique in Laguna Beach. 949.497.8300 37. Segway tours on the sand, by GW Tours, in Huntington Beach. 657.464.9137 38. The French macarons and chocolates at Paris in a Cup in Orange. 714.538.9411 39. The exquisite baubles at Gail Jewelers at Corona del Mar Plaza. 714.979.1631 40. The pomegranate martini at Mi Casa in Costa Mesa. 949.645.7626 41. Thursday wine tastings at Shades, Hilton Waterfront Beach Resort in Huntington Beach. 42. The free parking garage near Sapphire Laguna (get a coin from the restaurant). 43. T-shirts and other motorcycle street wear at new Europapi in Laguna Beach. 44. The mile-long Dog Beach in Huntington Beach. 714.841.8644 45. Ocean and Coast Highway views at House of Big Fish & Ice Cold Beer in Laguna Beach. 46. Walking the wood-planked Seal Beach Pier. 562.430.2613 47. Loose teas such as strawberry lemonade at Teavana at South Coast Plaza. 714.545.3574 48. An outfit and accessories for under $100 at Bohemia in Corona del Mar, 949.723.0070 49. Listening to indie rock at Detroit Bar in Costa Mesa. 949.642.0600 50. Tea and cookies at Recycled Rags in Corona del Mar. 949.675.5553 51. The imaginative Pretend City children's attraction in Irvine. 52. The new menu at unforgettable Beachcomber Cafe in Newport Coast. 53. The modern Caprese salad at Leatherby's Cafe Rouge 54. The Greek mac 'n' cheese at Thasos' Greek Island Grille in Costa Mesa in Costa Mesa. 55. Self-serve Enomatic wine-tasting at OC Wine Mart & Tasting Bar in Irvine. 949.250.0033 56. The unique antiques and elegant gifts at Affaire de Coeur in Orange. 714.516.9779 9975. 57. Picking your own produce at Tanaka Farms in Irvine. 949.653.2100 58. Jewelry shopping in Westminster's Little Saigon. 714.898.3311 59. Browsing the bangles at Henri Bendel at South Coast Plaza. 714.557.1647 60. Chai lattes at Milk & Honey, located at The Camp in Costa Mesa. 714.708.0092 61. The Italian-leather pants at Dianese's D-Store in Costa Mesa. 949.650.2300 62. The new flats at Auri Footwear in Laguna Beach. 949.793.4045 63. The Baroque-style golden altar inside Father Serra's Church at Mission San Juan Capistrano. 64. The coastal chic home accessories at A Fine Affair in Corona del Mar. 949.566.9459 65. The over-before-you-know-it Accelerator roller coaster at Knott's Berry Farm in Buena Park. 66. The window seat for six at Francoli Gourmet in Orange. 67. The fab fashions at Miu Miu at South Coast Plaza. 714.617.6927 68. Eye brow tints at the Living Room Salon &Art Gallery in Costa Mesa. 949.631.0808 69. The recently relocated Newport Harbor Nautical Museum. 949.675.8915 70. Farrell's Ice Cream Parlour at the Shops at Mission Viejo. 949.364.5411 71 . Designer Jenny Lee's bridal boutique at Crystal Cove Promenade in Newport Coast. 949.376.8100 72. The children's fashions at Hillary in Laguna Beach. 949.494.4862 73. The Monte Cristo sandwich at the Blue Bayou restaurant at Disneyland. 714.781.3463 74. The spectacular Dana Point Harbor view from the cliff-top Chart House. 75. The timepieces at Van Cleef & Arpels at South Coast Plaza in Costa Mesa. 714.545.9500 UK's Daily Express Circulation 623,689;Value$51,975 0•tly Exprvs SaWmay_ftrimary 122011 57 Edited by Jane Memmler '\West Coast tour is rfect esca pepe M R eiG HwAV TO HEAVEN.the GolCnn GUN,Bridge uttMx aC I.c o.,mews of Sam Pancrzrn ono lho sae of Ina Uao archers• e ct Having fled the prison island of Alcatraz, Holidays Irprrt ANDREW TOTMAN and family take in other £283' par person save highlights ranging from Vegas to Hollywood 'NOW walk along the corridor from where the feffy departs Rush era competed to build until you reach cell 403: for Alcatraz and which is home the best mansions,which were commanded the voice.We to numerous restaurants,oars mostly destroyed by the 1906 peered through the open door and shops earthquake and lire. to a cramped,dingy space with Taking one of the crly's From Me ashes aruse grand a narrow,spatter,bed,a small famous trolley bus tours.a hotels such as the Fairmont, desk and chair began with the iconic Golden also scene of many Hollywood tes no wonder prisoners sent Gale Bridge films,whose elegant lapades to the rocky island of Alcatraz We got a glimpse of it earlier are characbri ns:of the area thought of very little apart from from Alcatraz,mh the fog On our second day we escaping,especially when San swirling around its vertical headed back to the central Francisco Iles so tantalisingly heights but crossing Union Square for some mlall Doss,across the bay. the 1 7 mile-long suspension therapy in Marys and the My family and I are on ondge Is a big part of the San surfer dude shops such as per couple a three-hour tour of the Hollister and Abercrombie infamous prison 'r &Fitch in the fashionable immortalisadin so many Westfield Centre before on all summer holidays fi[Ms.'Here Is the cell that W lunching at the House of Frank Morris dug his way Nanking in Chinatown. Departures between 1 May and 31 October 2011. out from,"continued our e the largeal outside Asia tour guide.We learnt that Here,we lucked Into Archers Direct offers over 250 great-value escorted while all other attempts at some delicious shrimp freedom ended In failure. �s. - and leek dumplings and tours,cruises,rail journeys,resort holidays and short This prisoner maslevotnded „ pan-seared scallops the plan that look him antl f - The next day we Itew to breaks to over 80 destinations around the world. two others away on a Las Vegas.Built purely to makeshift raft in 1962, 1 (legally)satisfy a lot of Inspiring the 1979 cunt I� Q I guilty pleasures,the city's Eastwood movie Escape V E•// brashness still knocks you ;d?, Fmm Alcatraz.They were J . sideways.We checked in r J` never seen again. j to the massive 5,000-room ,vy San Francisco was Me MGM Grand,where the first stop on our two week ��_�1._ _ _ __ lobby is as bud and busy by drive tour of Americas GRAND VIEWS Julie a,0 son Ben taking od as a major railway still O,.a West Coast.Now Ihel our concourso and from where two children Sophie.16, Francisco experience,with the casino floor stretches as and 13-year-old Ben are spectacular views of the city far as the eye can see. both teenagers,my wde Julie and bay. Even the standard rooms and I decided to be more The tour also look us inland are big and filled with • • r r •' • • ' adventurous than our usual and up many of the city's 43 Hollywood-style decor sell-catering European breaks, hills.We looked down from the Las Vegas Boulevard-or calI0844 573 ' 0to book Planning our drip carefully, exclusive residential areas of The Strip-Is a great place to we incorporated some key Pacific Heights and Nod Hill. amble and lake in the Craziness •ABTA """"""'""'"""'0'"'°"" °'•",.,•.a '`•`�'' �w..ti•zra".,A.. w..A.. sights relaxa with We out for If was here and other her rich of i1 all,although as each howl wr.n,v,as ,,,,� """"',;.�'Sl:W."s^„ �".:`r`O•°e.+e�..�.�. at bustiin We were staying . magnates androm t rich - '- - al bustling Fisherman's Wharf, i businessmen from the Gob corrnrrueo ON Hs%r PAGE �- Grand destination of Caesars and Duke's FROM PREVIOIA PAGE seems to be half a mile In langlti, you need to be selective. After the children had been On the will hair raising rollercoaster that winds its way in and out of the New York New York hotel,we went On a gondola ride in The Venetian resort and notation, d an elevator to the lop of the Eiffel Town- i. ■^.; 7 al the Pans hotel.This hall scale 460h a 0 apl.ca cost more than the original to build and offers amazing night the views 0f the city lights Both lens of the TV series Friends. <+lc - Sophie and Ben were eager to cnack out Caesars Palace.where we tracked � � down Me chapel where Ross and - Rachel mamed in haste -••z ` Las Vegas is the perfect base for a trip to the Grand Canyon.another of - our'musi sees on this whiedestop tour Our 85 minute helicopter ride was Me ideal way to experience n,swooping Hoover Da before Rio spectacular s »:+ - _ Y �w Hoover Dam before dying pow over the for the Nothing quite is eparesgeological you - - -- for the sheen sin a that t mia 3.<al wonder en its sides Mat rise 3,0(IOfi Creating endless panoramic After franetrc Las Vegas,wea headed aded — -- - toHunbnglonBeach,nieknamedSuA CA:lF( A DREA!.11NG Hol)nfm a h iz M'at lace to 90 Su"J lalie sine to hiou City,40 miles South of LA.Our hotel. the Hyatt Regency person 8 Spa.an beach It warn I Men first time but it and wad your lure to savw pancakes r pankes immaculate four-Storey cream ciaoured was the most intensive and both eggs.bacon and sausage.It's also complex set in manicured gardens, collapsed exhausted alter an hour of a great place 10 people watch. overlooks a broad sweep of golden catching the waves. At night we seined down W Duke's sand lined wM palm trees Eating out is a real pleav,ure.We had at end of the pier a buzzing Our teenagers had a surl lesson wrth breakfast at the legendary Sugar Shack Hawaiian-Ihemed restaurant famous I a good�nalured instructor who had lived an Maio Street,where you put your letting you choose your fresh fish and his whole life within 100 yards of this name on a clipboard on the sidewalk how you want it seasoned. _ Huntington was a great place to we 9 '�. t'"' -•^F�; around but we had hired a car at LA Purport so Mat days could both an Di the -�' - Zoo and for days out Studios both San Diego Zoo and Universal edtine a Hollywoodaand lAt athe zoo we loved Me pandas and polar bears one of which put on grass snow,leaning casually against thea glass vitalnwhi window lot Hollywood carrots universal Studios ent to laws scarp creative Isamonument la Mani movies talents,with displays d War Of movie scenOs including Jaws.War Of The Worlds and King Kong 360.the ^y� •�?�•fl+,. _ .•� - latter Mnllmg visitors with the world; -a- Wgesl and scariest 3D experience.We - �^ also enjoyed die Jurassic Park raft ride. The real winner for us was The t Surepsoas virtual ride,a surround sound cartoon roliercoasler combining funny aa5 •s`v morhenis with a wild and terrifying tide' - - - -c= It was scary but not had as scary as GFOIOGICAI%CNOFR fire Grand Canon Iwo,her 3XI)a steep the thought of being mcarcerdted t'i a gloomy cell in Alcatrazr elf. THE KNOWIFDOf- y .�•-'r'� y ±gs i g Virgin HWkhrys(08" I vaglnholdays cauk) v_.. theusfmm Llenpf (l, scene only Price mludes feghis It,,;,, .Ci A::>• v Heathrow to San radncpsco.Las Vopay. •' '•r' ` to LA-and relum MgM to Headtaw. �. three nlghts of tree Holiday Inn Tuhermans Wharf,two rights of fit.. d MGM Grand Htdel and seven nign•, the hWt Regency Movenek Avsm'- __ �C GnwP(www mayton helicopter •• • _ filers Grand Canyon p.CGhf ter excurskxu from Comm.Cablamu0 •,• - Laws&Tourism Commisuon G20 :'- ! t162/wwwviSiicaOtnrniacuuk l,i ��j _�• :lay F.VA 1T013NOoza'wwv.. +i' .atl.i •avrv. .:4 0 0 0 SiARs IN 14G kYFs SOrtfie k0nk5 on the y,amow ul LnseMwm Cos Angeles Times L . A . NOW A ' I•rorn the metro staff of Fite LosArtgeles 7Ymes and... V V , t SOUTHERN CALIFORNIA THIS JUST IN KTLARNEWS snNnirao Reader photos: Southern California Moments, Day 59 February 28, 2011 1 5:39 pm I WANT TO FLY, TOO: Says Flickr user dbessam of this photo, taken in Huntington Beach on Nov. 6, 2010. Every day of toss, we're featuring reader-submitted photos of Southern California Moments. Follow us on Twitter and visit the Southern California Moments homepage for more on this series. • etings 3 ' e f a igent Way to Plan March 2011 • woo a V . Are they listeni - - How to be heard by top brass x_ - r ORANGE COUNTY a6aI Huntington Beach Pier. ' tAl elks #For A ONLY IN CALIFORNIA Orange County provides the best of the Golden State By Nikki Gloudeman Palm trees.Surfers.Disneyland.Dazzling vistas of the Pacific Ocean.Never- ending sunshine. For most,this pretty much sums up the perfect California experience.Luck- ily,in Orange County—along the southern edge of the Golden State—you'll find virtually every one of these irresistible features. Even better, youll also 3 find everything you'd expect of meetings in California:tons of off-sire options, 51, outstanding F&B,big-time amenities and a friendly,laidback service culture. Elaine Cali,vice president of communications for the Anaheim/Orange County Visitor&Convention Bureau,says its easy to see why groups cant a = - get enough of this quintessentially Californian destination."We are an area a t blessed with year-round mild weather, blue skies and swaying palm trees to s" top it off,"she says."Freeways are an easy way to travel around from one end of the county to another.Our local airport,John Wayne OC,is convenient, 5 ultra-modern and easy to access.Our county is filled with iconic landmarks and diverse entertainment offerings dotting the area." =E 124 smart me etings.com IMARCH 2O 11 Al v Orange County also offers the perfect mix of tabs,attendees can also partake in some oh-so-very Left,Island Hotel Newport Beach;right,Disney's World of large, midsized and intimate venues, from the Californian dining options, from frozen yogurt at Color show,Anaheim. massive Anaheim Convention Center to world- Pinkberry to fish taws at Wahoo's Fish Taco.Plus, class coastal resorts and funky boutique hotels. Fashion Island has some exciting news to share— No matter which you choose, you're guaranteed this year,it is slated to wrap up exterior upgrades. grand ballroom and a pool terrace. to find everything you want from this corner of 'Ibis coastal town is also home to some of Cali- To get even closer to the water, planners can the Golden State.So start thinking about booking fornia's finest meeting-friendly hotels. One of the take their group on a yacht or cruise. There are a meeting in the O.C.—and turn your California most expansive is the Balboa Bay Club&Restart, several companies that can arrange this, including drearrit into reality. a property that mixes a long history of first-rate set- Homblower Cruises&Events.Or,for something vice—it opened in 1948—with the latest in ameni- completely different, there's the Newport Sports ties. Features include a state-of-the-art spa, a bar Museum, which offers 10,000 items of athletic N EWPO RT BEACH & serving up specialty cocktails and live jazz,and the memorabilia. Appropriately, it focuses on such surf-and-turf-Focused First Cabin Restaurant. For Golden State teams as baseball's Los Angeles Dodg- LAGUNA BEACH V planners, the resort offers 160 guest rooms and ers and college football's USC Trojans. The entire Perhaps the most appealing feature of California is 23,000 sq. ft. of meeting space. Plus, it is appeal- facility can be booked for functions. the stunning Pacific Ocean along its western edge. ingly set on 15 bayfront acres. In neighboring Laguna Beach, the California There's a reason almost every movie and TV show The Resort at Pelican Hill is similarly situated beach experience is paired with one of the state's about the state—including, firringly, The O.C.— on oceanfront acres--504, to be exact. This loca- finest arcs scenes, replete with an expansive col- features shots of people lounging at the beach in tion affords guests spectacular views of the Pacific perfect weather. For many,the ocean is what Cali- Ocean from its 204 bungalows, 128 villas and forma is all about. nearly every hole of its acclaimed 36 holes of golf. In Newport Beach and Laguna Beach, this ex- Meeting goers can also take in the vices from a lawn The John Wayne Airport, the O.C.'s airline perience awaits.Besides offering stunning views of perched 300 feet above the crashing waves,or from the crystal-clear water, these cities are also packed indoor spaces with expansive windows. hub,is about 20 minutes from most major with charming beach shops,waterfront restaurants More ocean views are available at the Island hotels and resorts,and can be accessed via and unique options for ocean adventures. New- Hotel Newport Beach,a Five-Diamond property 20 nonstop flight options.The region is also port Beach also offers what can best be described that features balconies,furnished patios or both in easily accessible from Los Angeles Interns- as a shopper's paradise: Fashion Islaud, an open- every one of its 378 guest rooms and suites.Also tional Airport and Long Beach Airport,both air mall packed with the hottest stores around, on tap is a 4,000-square-Foot spa,a restaurant set including juicy Couture, Anthropologie and Nei- against the backdrop of California palm trees, north of the destination. man Mucus. In between running up credit card and such meeting options as a 6,600-square-foot 125 SMART MEETINGS ORANGECOUNTY lection of vibrant public art, museums, galleries, date up to 200 and is just one of a handful of lovely HUNTINGTON BEACH V live music and theater venues, and buzz-worthy event spaces on-site. Others include a banquet Of all the activities associated with California,per- festivals.A prime place to take in this scene is the room with panoramic ocean views and an intimate haps the most well-known is surfing.When people Laguna Art Museum, which houses about 3,500 wine cellar,which accommodates up to 10 people fantasize about the Golden State,they often imag- pieces of permanent art within striking distance of and has handmade mahogany wine displays. ine themselves hanging 10 on a crashing wave. In the coastline.Groups can gather in a room called— you guessed it—the California Gallery, which can accommodate 120 standing or 80 sitting, and is "We are an area blessed with year-round mild weather, conveniently adjacent to the museum's kitchen.Another artsy spot for events is7"[seven-degrees]. blue skies and swaying palm trees to top it off.„ The venue provides a live-work space for artists-in- Elaine Call,Anaheim/Orange County Visitor&Convention Bureau residence,whose creations set the perfect backdrop for events held on-site. Besides these artistic venues,you'll also find sev- eral beachside hotels with ample function space. Nearby Dana Point is home to the Five-Diamond Huntington Beach, aka Surf City USA, this isrii The 250-room Montage Laguna Beach is situated Ritz-Carlton, Laguna Niguel. The upcoming just a fantasy. on 30 coastal acres and offers a 20,000-square-foot host to our three-day Smart Meeting—scheduled A bevy of companies are on hand here to teach indoor/outdoor spa, a beachfront pool with ca- for April 10-12_experdy blends Ritz-Canton's meeting attendees the nuances of riding the waves. banas and books,an assortment of European-style world-renowned service with distinctly Califor- Or, if your group is more interested in learning boutique shops and 14,500 sq.ft.of meeting space, nian offerings, including Billabong surf lessons about surfing than actually doing it, the city pro- including four outdoor function lawns. and Jean-Michel Cousteau's Ambassadors of the vides several opportunities to get educated. It is Over at the Hotel Laguna, you'll find one of Environment program, which takes groups on home to the International Surfing Museum, the most unique and memorable outdoor function memorable eco-adventures.The property provides Surfers'Hall of Fame,Surfing Walk of Fame and options around: a lush rose garden set against the 396 guest rooms and 80,000 sq. ft. of stunning Bob Bolen's Surf Museum, which is run out of a backdrop of the Pacific.The venue can accommo- indoor and outdoor function space. real estate office by the guy who invented the Tur- bo Tunnel fin for surfboards.The beach town also hosts more than 50 days of surfing events a year,in- cluding the National Scholastic Surfing Association • The Anaheim Convention Centerearned LEED certification in November.It is oneof only 14 conven. West Coast Championships in May and the US Open of Surfing in July,and is the headquarters for tion centers in the country with this distinction. such major surf vendors as Quiksilver and Hurley. • Disney's California Adventure Park is in the midst of a$1.4-billion redevelopment project.New at. Even the meeting-friendly hotels in town play up for tractions will be debutingthis year,with the finished product slated for completion in 2012. insane, features The hip Shthrougk Hotel, 96 instance, features a surf motif throughout its 196 • Last year,Disney's Grand Californian Hotel&Spa added 203 guest rooms,50 two-bedroom villas guest rooms and 8,000 sq. ft. of meeting space, and the West Coast's first Disney Vacation Club to its grounds.The 2.5-acre addition increased as which includes such venues as a 3,000-square-foot ballroom and a private dining room with a wrap- commodations by more than 30%,and brought the total numberof guest rooms to 94B. around terrace.The property also provides a private • The Disneyland Hotel is set to debut a new water play area,pool and dining space later this year.It courtyard with fire pits and a fitness center with a also opened two themed suites,the Fairy Tale and Big Thunder suites,last year,with a third suite yoga studio(another California-appropriate touch). Planners can also hold events at what's dubbed currently underdevelopment. [he Surf City collection—the adjacent Waterfront • In December,Fashion Island in Newport Beach completed a$100-million renovation and expan- Beach Resort,a Hilton Hotel and Hyatt Regency Huntington Beach Resort&Spa.The two venues, sion project that included new landscaping,building facades and more.The complex also added 20 each of which touts Four-Diamond service, col- new stores and restaurants last year. lectively offer multiple dining options, 807 guest • The Hyatt Regency Orange County completed an extensive,$25-million renovation in June. rooms and more than 130,000 sq.ft.of indoor and outdoor meeting spaces, many with ocean views. The project involved refurbishing all of the property's guest rooms and suites,meetingspaces, "The idea was that even though we're not a con- lobby, recreation deck and fitness center.The hotel also debuted a new Italian restaurant, vention town, we could still accommodate larger TusCA,and the OC Brewhouse. groups;' says Donna Mulgrew, vice president of sales and marketing for Surf City USA— Hun- • Battle of the Dance opened earlierthis year in Anaheim.The dinnershow features a fusion of Latin, tington Beach Marketing and Visitors Bureau. Flamenco,Celtic,Bollywood and Pop dance styles performed by professional dancers. For smaller groups,a top choice is the Hotel Hun- tington Beach. Located across the street from Bella • In January,WestJet announced it would begin nonstop service from Vancouver and Calgary to Or- Terra, a new open-air shopping mall, it offers a bar ange County,beginningin May and June,respectively. and lounge,complimentary Wi-Fi,224 guest rooms and suites,and 3,000 sq.Et.of meeting space. 126 smartmeetings.com IMARCH 2 01 1 Shorebreak Hotel,Huntington Beach. The city also promises plenty of unique off-site activities. For those too scared to tackle surfing, Mulgrew suggests paddleboarding, an up-and- _ coming sport that provides a wider and thicker board to balance on. Or, you can check out the coastline by renting a Segway or gathering around a bonfire on the beach. It doesn't get much more Californian than that. �I COSTA MESA& IRVINE V One of the few negative stereotypes about Califor- nia is that its superior activities,setting and weather p have to cost a pretty penny.But in the inland towns of Costa Mesa and Irvine,you can get all the good stuff the state promises—including sunny weather and close proximity to beaches—without having to break the bank. _ If you want your beach fix, Costa Mesa has you covered, thanks to its position just a few i miles from both Newport Beach and Hunting- ton Beach. The town is also ideal for shopaholic — . c IRVINE CALIFORNIA :.. L a Plan an unforgettable meeting Los Angeles Meeting-friendlyIrvine, located in the center of Orange County, LAX g ty, provides a true Southern California experience. With year-round mild climate, groups will enjoy outdoor recreation, Anaheim shopping, golf,diverse dining and within a 20-minute drive find the area's famous beaches eewW ��' RVINE �LIwR and popular attractions. Deemed "America's Safest Big City" since 2005, Irvine is just 45 \I\ miles south of Los Angeles and 90 miles north of San Diego. t8W1d Natll < Irvrn.+. •14 hotels ranging from AAA four-diamond to economy s •Nearly 3,400 sleeping rooms •Thousands of square feet of meeting space to accommodate 10 to 2,000 people •A variety of venues available for conferences,receptions, special events and team-building activities •Close proximity to John Wayne Airport(SNA) , ,, The Center of destination �Ovl/�e orange County, CA rz7 SMART MEETINGS ,, DISTINCTIVE The Balboa Bay Club&Resort 160 rms/23,000 sq.ft. The only full-service resort located directly on Newport Beach;state-of-the-art balboabayclub.com day spa features a eucalyptus steam room. Hyatt Regency Newport Beach 403 rms/26,000 sq.ft. Most guest rooms come with private balconies;meeting space features ample newportbeach.hyatt.com natural light;3 swimming pools. The Island Hotel Newport Beach 363 rms/30000 s h Five-Diamond property offers a 4,000-square-foot spa and meeting options that theislandhotel.com , q. . range from an intimate suite to the 6,600-square-foot Grand Ballroom. LAGUNA BEACH Montage Laguna Beach 250 rms/14,000 sq.h. Expansive resort includes boutique shops,a pool with cabanas,a spa with indoor montagelagunabeach.com and outdoor treatment rooms,and a wine list of more than 45,000 bottles. The Rtz-Carton,Laguna Niguel 396 rms/80,224 sq.h. The upcoming host to The Smart Meeting is set atop a 150-foot bluff in Dana ritzcadton.com indoor/outdoor Point and offers the Ambassadors of the Environment eco-adventures program. HUNTINGTON Hyatt Regency Huntington Beach Resort and Spa 517 rms/1 10,000+sq.h. Features a pool,spa and multiple dining choices;meeting options include lawns huntingtonbeach.hyatt.com overlooking the beach. Shorebreak Hotel 157 rms/8000 s ft. Joie de Vivre hotel features surf videos and photography;Zimzala Restaurant shorebreakhotel.com , q. . and Bar offers coastal Mediterranean cuisine. The Waterfront Beach Resort 290 rms/21,800 sq.ft. Four-Diamond Hilton hotel can be used in conjunction with the Hyatt Regency hilton.com Huntington Beach Resort and Spa. r - Hilton Orange Countg/Costa Mesa 486 rms/50,000 sq.ft. Home of Orange County's only dedicated hotel Kosher kitchen;Bristol Palms Bar hilton.com is set amid towering palm trees. The Westin South Coast Plaza,Costa Mesa 393 rms/55,000 sq.ft. Adjacent to the shops of the South Coast Plaza;Pinot Provence restaurant westin.com/southcoastplaza features French cuisine. Wyndham Orange County 238 rms/6,600 sq.h. Spa and fitness club offers an outdoor heated pool,a whirlpool,a sauna and wyndham.com organic meals. Hilton Irvine/Orange County Airport 293 rms/23,000 sq.h. Located across the street from John Wayne Airport;meeting space includes the hilton.com 7,200-square-foot Crystal Ballroom and outdoor patio space. Hyatt Regency Irvine 536 rms/36000 s ft. Four-Diamond property is home to the largest ballroom in Irvine and a heated , q. irvine.hyatt.com outdoor pool and hot tub. Irvine Marriott 477 rm Boutique hotel features a wodd-class collection of glass art,a restaurant with a marriott.com s/27,000 sq.h. private dining roam,a spa and a salon. Anaheim Marriott 1030 /80766 ft Situated near the popular Anaheim GardenWalk,with shopping,entertainment marriottanaheimhotel.com , rms , sq. , and dining;two 25,000-square-foot ballrooms available. Disneyland Hotel 969 rms/136DOD s h. Offers 2 pools,a spa,multiple dining options and ample meeting spacejust , q. disneylandmeetings.com steps from the Magic Kingdom and California Adventure theme parks. Hilton Anaheim 1572 rms/107000 s ft. Located adjacent to the Anaheim Convention Center and steps from Disneyland; , , q. hilton.com 2 large outdoor sun decks available for groups. Hyatt Regency Orange County 654 rms/65,000+sq.ft. Completed a$25-million renovation last year;less than 1 mile from the Ana. orangecounty.hyatt.com heim Convention Center. 133 SMART MEETINGS Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, February 15, 2011, 3:30pm Wetlands&Wildlife Care Center 21900 Pacific Coast Highway Huntington Beach, CA 92646 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending,destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry, Phelps, Riddell, Shafer,Torrence,Vaughan,Shields 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person): The HBMVB welcomes public comments on all items on this agenda br. of community interest. We respectfully request that this public forum be utilized in a positive and/or,constructive manner.Please focus your comments on the issue or concern that you would like to bring to the attention of the Board. 5. Approval of January 18, 2011 Board Meeting Miriutes'(bl ie pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO J D Shafer(green pages) 8. Chairman's Report by Chair Kevin Patel',"' ,a 1. Bus Shuttles for,Summer' - c - 2. Lodging Committee C HBMVB Board Agenda 2-15-11 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, February 15, 2011 AWITR UST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including but.not limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts; B. Changes or proposed changes in the prices or rates of hotel or,motel rooms,food and beverage, transportation, sightseeing, or other services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the establishment and determination of prices, rates, discounts, terms, and conditions or rental; D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday, February 15, 2011 9. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Group Sales Update: i. DOS Position ii. Tradeshows iii. Advertising iv. Group Collateral b. Marketing Update i. Website and Online Update 1. Website Upgrades 2. Online Advertising/ SEO/PPC 3. Social Media ii. Publications—Visitors Guide iii. Public Relations 1. CTTC San Francisco Media Event 2. German Tour Operator Fa1n ; 3. Latin America Fam 10. Sustainable Tourism Committee Report by Chair Shirley Dettloff 11. Advocacy Committee Report by Chair.Joyce,Riddell 12. President's Report by CEO Steve Bone a. US Open of Surfing.Ecoiioinic Impact Report b. Film Commission Marketing Plan C. OCTC(Orange County TourismCommission) Update i. Funding ii. Cultural.&Heritage Tourism iii. Cal State University Fullerton's new center for E&T d. Visitor Profile Study e. Sttategic,;Destination Plan 13. New Business 14. Open Discussion/Announcements 15. Adjournment Next Board Meeting:Tuesday,March 22nd, 2011 at 3:30 p.m. at The Waterfront Resort, a Hilton Hotel(Please note this is the Fourth Tuesday of the month.) Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, January 18, 2011 3:30 p.m. Shorebreak Hotel 500 Pacific Coast HighwayHuntington Beach, CA 92648 BOARD MEMBERS PRESENT: Brett Barnes, Suzanne Beukema, Margie Bunten, Shirley Dettloff, Steve Dodge, Keven Patel, Marco Perry,Joyce Riddell,JD Shafer,Tom Sheilds BOARD MEMBERS ABSENT: Michael Ali, Michael Gagnet, Ron McLin, Cheryl Phelps, Dean Torrence, Robert Vaughan GUESTS PRESENT: Joe Carchio, Laurie Payne STAFF PRESENT: Steve Bone, Bob Wentworth,Nicole Llido, Briton Saxton 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:47 p.m.by Chair Margie Bunten 2. Roll Call 3. Public Comments —None 4. Approval of November 18, 2010 Board Meeting Minutes —Motion/second by Perry/Bunten.Ayes unanimous. Minutes approved'. 5. TOT report by Nova Punongbayan— Gross is up, increase from previous year. 6. Financial Report by CFO JD Shafer—Areas that look low will even out in the upcoming months. 7. Chairman's Report by Chair Kevin Patel—A second bus shuttle route will be added during upcoming summer of 2011,which will travel from Bella Terra to PCH. 8. Marketing Report by VP of Sales &Marketing, Bob Wentworth— Bob discusses how the Alitalia Fam is scheduled and what the HBMVB has planned for those involved. He has learned from his attended lodging lunches that the general opinion is: "Keep the large hotels full and it will be fine." CTTC's January restaurant month has been declined at this time but will be joined at a future date. i., International Sales: Bob explained how the activities of the CTTC Australia Roadshow were"Interactive and fun". He also talked about how Alitalia has great potential although currently not a main market, particularly because now there was been a direct flight added from Rome to LAX nonstop. ii. On February 1, 2011 Bob and Nicole Llido will be attending the CA Tourism Media Reception in San Francisco. 9. Sustainable Tourism Report by Chair Shirley Dettloff—The Report will be shared by January toll and a media event will be held for its introduction at the first City Council Meeting in January. io. Advocacy Committee Report by Steve Bone 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, January 18, 2011 ii. Presidents Report by Steve Bone -The HBMVB will soon be hiring a film commissioner to help promote production in the city. OCTC has come up with a 26- point action plan that is now being implemented. Huntington Beach will soon be undergoing a year-long Visitor Impact Study and will be coordinating with shareholders as to what questions they would like. 12. Open Discussion/Announcements - Steve Bone discussed going back to a monthly meeting formula. Ayes unanimous. 13. Motion to adjourn greeting. Motion/Second by Riddell/Gagnet.Ayes unanimous. Meeting adjourned at 4:40 p.m. 2 City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru December 2010 Transient Occupancy Tax Receipts Reflecting December Occupancies Current Month - December 2010 * Year to Date - December 2010 Last Year This Year Chance %Change Last Year This Year Change %Change 266,439 $317,068 $50,629 19.0% 969,055 $1,170,549 $201,494 20.8% *Excludes audit Monthly TOT Comparison to Prior Years 'Annual (in thousands) YTD $900.000 $8,000 - -- - -- --- $2.000 o 3 Year Awrage $7,000 $6,574 $6.589 $1,800 $700.000 �Currem Year vr-- $5,810 $1,600 $600,000 $6,000 $1,400 $500,000 $5,000 $400,000 - - - - - $1,321 $1,200 $300,000 $4,000 $ ' 84 $1,000 $3,000 $800 $200,000 - - $600 $100,000 $2,000 $ _ . .. - $goo o $1.000 $200 2N ce JA tee` m` oc`o�0Fo Ge�cOea�oamoaa �aFO $0 - $0 ?� de 5mQ 2006107 2007108 2008/09 2009110 2010/11 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009110 Fiscal Year 2010/11 Actual a Chan a Actual %Chan a Actual %Change Actual %Change October $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) $317,068 19.0% January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $0 February $512,087 11.4% $358.467 (30.0%) $369,754 3.1% $0 March $590.311 (5.7%) $389,473 (34.0%) $487,182 25.1% $0 April $477,179 (16.0%) $429.997 (9.9%) $438,887 2.1% $0 May $550,682 (2.9%) $429.830 (21.9%) $521,685 21.4% $0 June $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% $0 July $797.558 (0.5%) $705,133 (11.6%) $797,084 13.0% $0 August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% $0 September $493,407 (7.4%) $446,966 (9.4%) $505.027 13.0% $0 TOT Audit $99,330 $3,332 $12,900 $0 Assessment Billed Total: $6,687.838 1.7% $5,420.354 (19.0%) $5,823,269 7.4% $1170,549 20.8% Budget $6,500,000 6.6% $7,500.000 15.4% $5,400,000 (28.0%) $5,535,000 2.5°% Actual Prior Yr Receipts vs. Budget% 1.1% 12.1% 0.4% 5.0%)_ City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru December 2010 2% Business Improvement Assessment District Reflecting December Occupancies Current Month - December 2010 * Year to Date - December 2010 Last Year This Year Chance %Change Last Year This Year Change %Change 26,619 63,221 $36,602 137.5% $96,843 $ 233,362 $136,519 141.0% *Excludes audit Monthly BID Comparison to Prior Years $100.000 'Annual (in thousands) v7o asanorvear $800 —___..__.— - -_ $250 $90.000 t�3 Year Aaera9e $657 $659 ....—_.____—..__._ $80.000 $700 $225 �Currenl Year $581 $233 $70,000 $600 $sae $200 $60,000 - $175 $50,000 - $500 $150 $40,000 $400 $125 $30,000 - $132 $20,000 $300 $100 $ $75 $10.000 $200 $o .. - $50 4 $100 $25 oaF�a`eF�a`oaa��aA air PQ�` tsaa )°cm )��ao,Jy�co0a� $0 $0 O o.4 ac )a �yv P Qua ? O ga 2006107 2007108 2008/09 2009110 2010/11 Fiscal Year 2007/08 Fiscal Year 2008109 Fiscal Year 2009/10 Fiscal Year 2010111 Actual eye Change Actual %Change Actual % Change Actual a Change October $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% November $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) $74.181 154.8% December $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) $63,221 137.5% January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $0 February $51,209 11.4% $35,847 (30.0%) $36,975 3.1% $0 March $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% $0 April $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% $0 May $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% $0 June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $0 July $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% $0 August $77,594 3.3% $66,995 (13.7%) $77,048 15.0% $0 September $49,322 (7.3%) $44.640 (9.5%) $50,494 13.1% $0 BID Audit $7,574 $50 $0 $0 Assessment Total: $666,418 1.4% $541.654 (18.7%) $580,773 7.2% $233.362 141.0% Note: In FY 2010/11,the BID went from l%to 2%. City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru December 2010 Transient Occupancy Tax Receipts Reflecting December Occupancies Hotels Over 151 Rooms Hotels Under 150 Rooms Current Month - December 2010 Current Month - December 2010 Last Year This Year Chance %Chance Last Year This Year Chance %Chanae $215,616 $261,570 $45,955 21.3% $50,823 $55.497 S4,674 9.2% Monthly TOT - Fiscal Year 2010/11 Over Under 151 ti Over 151 Rooms ---Under 150 Rooms 150 $700,000 $210.000 $600,000 - - -- - $180,000 $500,000 - ---- - - ----- $150,000 $400,000 - ---- - - - $120.000 $300,000 - $90,000 • $200,000 $60,000 $100,000 $30,000 $0 $0 October November December Jarwary February March April May June July August September _ Fiscal Year 2009110 Fiscal Year 2010111 City Fiscal Over151 %Change Under 150 %Change Over151 %Change Under150 %Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October $345,276 n/a $66,005 2.3% $411.253 19.1% $71.003 7.6% November $239,624 n/a $51,512 .j.6%) $311,718 30.0% $59,507 15.5% December $215,616 n/a $50,823 (14.5%) $261,570 21.3% $55,497 9.2% January $318,927 n/a $46,268 (30.5%) $0 $0 February $309,002 n/a $60,751 2.7% $0 $0 March $415,847 n/a $71,335 (5.5%) $0 $0 April $368,591 n/a $70,296 (9.2%) $0 $0 May $446,298 26.5% $75,387 (2.3%) $0 $0 June $495,334 13.5% $90,506 10.6% $0 $0 July $670,409 13.7% $126,675 9.8% $0 $0 August $654,559 14.6% $116,099 17.6% $0 $0 September $427,326 13.7% $77,701 9.3% $0 $0 Total: $4,907,010 n/a $903,359 (3.2%) $984,542 23.0% 18$ 6,007 10.5% H.B. Conference &Visitors Bureau ' Statement of Financial Position As of December 31, 2010 AlB I C1 DIE I F G H 1 JASSETS 2 Current Assets 3 Checking/Savings 4 1 Business Checking-City Grant $ 15,961.96 5 jBusiness Checking-B.I.D. 7,557.96 6 Money Market-Bureau Generated 65,110.65 7 Money Market-City Grant 58,862.08 8 Money Market-B.I.D. 128,992.90 10 CD-City Grant 100,724.34 11 CD-BID 149,577.09 12 1 Petty Cash 197.84 13 1 ITotal Checking/Savings 526,984.82 15 1 Accounts Receivable 166,916.37 19 Deposits 1 1,815.00 20 Prepaid Expenses 26,196.78 21 Total Current Assets 721,912.97 22 Fixed Assets 23 1 Furniture&Fixtures 19,359.97 24 1 1 jAccum. Depr. - Furniture&Fix. (5,356.86) 25 1 ITotal Furniture&Fixtures 14,003.11 26 Equipment 18,419.55 27 jAccum. Depr. -Equipment (10,990.04) 28 1 ITotal Equipment 7,429.51 29 1 Leasehold Improvements 19,531.86 30 1 1 jAccum. Depr. -Leasehold Impr. (7,998.86) 31 1 ITotal Leasehold Improvements 11,533.00 32 1 1 Intangible Assets 53,300.00 33 1 1 jAccum.Amort. - Intangibles (10,659.97) 34 1 ITotal Intangible Assets 42,640.03 35 Total Fixed Assets 75,605.65 36 TOTAL ASSETS 1 $ 797,518.62 37 LIABILITIES&EQUITY 38 ILiabilitiesl 39 1 1 Current Liabilities 40 1 1 jAccounts Payable $ 114,572.51 41 1 1 jAccts Payable-Personnel 29,753.70 42 1 1 1 Loan from City 40,000.00 43 1 Total Current Liabilities 184,326.21 44 Total Liabilities 184,326.21 45 JEquity 46 General Unrestricted Net Assets 717,076.97 47 Net Income (103,884.56) 48 Total Equity 1 613,192.41 49 TOTAL LIABILITIES&EQUITY $ 797,518.62 50 51 #B±lDreceivable of$ 101,481.00 52OT receivable of$65,121.00 H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D E F G H I 1 2 Month Actual Month Budget YTD Actual YTD Budget 3 4 REVENUE 5 6 Public Sources (TOT) 7 City Contract $ 27,300.00 $ 27,300.00 $ 112,648.00 $ 99,200.00 8 Interest Income 25.99 27.78 65.43 83.34 9 Total Public Sources 27,325.99 27,327.78 112,713.43 99,283.34 10 11 Quasi-Private Sources (BID) 12 BID Assessment 27,300.00 $ 27,300.00 $ 197,441.00 $ 99,200.00 13 Interest Income 34.44 27.78 117.75 83.34 14 Total Quasi-Private Sources 27,334.44 27,327.78 197,558.75 99,283.34 15 16 Private Sources 17 Advertising: Website - - - 500.00 18 Promotional Participation - 1,500.00 540.00 3,500.00 19 Licensing Income - - - - 20 Travelocity Commissions 116.07 50.00 303.85 50.00 21 Interest Income 11.09 27.77 27.53 83.34 22 Total Private Sources 127.16 1,577.77 871.38 4,133.34 23 24 TOTAL REVENUE 54,787.59 56,233.33 311,143.56 202,700.02 25 26 EXPENSE 27 28 Personnel 29 Salary- Base 31,628.47 38,923.00 112,568.35 116,767.00 30 Salary-Vacation Accrual (560.05) 583.00 1,338.75 1,749.00 31 FICA Tax 1,952.73 2,724.00 7,759.25 8,172.00 32 FUTA Tax - 58.00 84.34 174.00 33 SUTA Tax - 370.00 653.65 1,110.00 34 Pension Expense 3,447.77 3,103.00 9,118.87 9,309.00 35 Health Insurance 2,808.00 9,043.00 14,691.60 27,129.00 36 Dental Insurance - - - - 37 Worker's Comp Insurance 483.98 375.00 1,311.09 1,125.00 38 Staff Training & Development - 1,250.00 682.50 3,750.00 39 Contract Labor 206.01 - 206.01 - 40 Total Personnel $ 39,966.91 $ 56,429.00 $ 148,414.41 $ 169,285.00 41 Page 1 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item V December 2010 A B C D El F G1 H I 1 2 1 Month Actual Month Budget YTD Actual YTD Budget 42 1 Marketing/Promotion 43 Travel & Entertainment $ 3,628.44 $ 5,073.00 $ 16,024.97 $ 16,023.00 44 Trade Show Participation 11,074.63 6,935.00 19,521.44 15,085.00 45 FAM Tours/Site Visits 10,801.41 5,366.00 34,848.42 24,106.00 46 Advertising/Marketing: - - - - 47 Media 30,530.22 11,000.00 43,055.71 23,100.00 48 Online/Website 550.42 13,380.00 1,894.22 15,080.00 49 Printed Marketing Collateral 15,989.38 - 38,450.62 13,000.00 50 Public Relations 2,387.75 7,295.00 40,510.11 44,445.00 51 Research 10,458.00 4,437.00 11,008.00 13,311.00 52 Fulfillment 4,549.24 3,764.00 9,731.57 11,292.00 53 Other - 485.00 283.95 635.00 54 Total Marketing/Promotion 89,969.49 57,735.00 215,329.01 176,077.00 55 56 Administrative Operations 57 Accounting & Legal 2,935.25 3,000.00 14,623.09 9,000.00 58 Dues &Subscriptions - 880.00 1,302.50 2,080.00 59 Depreciation/Amortization 629.16 633.33 1,887.48 1,899.99 60 Insurance - 917.00 871.00 4,750.00 61 Data Processing/Computers 1,391.00 2,715.00 9,626.54 10,065.00 62 Rent 2,581.75 3,441.33 8,331.46 10,322.99 63 Telecommunications 1,867.01 1,989.00 4,222.08 5,967.00 64 Office Supplies 3,765.02 1,876.00 8,114.20 5,622.00 65 Miscellaneous 833.01 1,645.00 2,306.35 4,545.00 66 Total Admin. Operations 14,002.20 17,096.66 51,284.70 54,251.98 67 68 ITOTAL EXPENSE 143,938.60 131,260.66 415,028.12 399,613.98 69 70 EXCESS REVENUE $ (89,151.01) $ (75,027.33) $ (103,884.56) $ (196,913.96) 71 72 73 74 75 **Statement does not reflect capital expenditures for the fiscal year. Annual budget of$18,000 with actual expenditure 76 77 Office updates(deposit) 1012612010 2,500.00 78 Office furniture (deposit) 1111512010 5,000.00 79 Phone system(deposit) 1113012010 3,590.00 80 Office furniture (balance) 1211312010 4,551.12 81 Phone system (balance) 1211612010 3,590.00 82 Office updates (balance) 1211612010 9,033.00 83 Page 2 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D El J K 1I Annual 2 Month Actual Month Budget Budget 3 4 REVENUE 5 6 Public Sources(TOT) 7 City Contract $ 27,300.00 $ 27,300.00 $ 597,011.00 8 Interest Income 25.99 27.78 333.36 9 Total Public Sources 27,325.99 27,327.78 597,344.36 10 11 Quasi-Private Sources (BID) 12 BID Assessment 27,300.00 $ 27,300.00 $ 1,095,000.00 13 Interest Income 34.44 27.78 333.36 14 Total Quasi-Private Sources 27,334.44 27,327.78 1,095,333.36 15 16 Private Sources 17 Advertising: Website - - 18,000.00 18 Promotional Participation - 1,500.00 3,000.00 19 Licensing Income - - - 20 Travelocity Commissions 116.07 50.00 500.00 21 Interest Income 11.09 27.77 333.28 22 Total Private Sources 127.16 1,577.77 21,833.28 23 24 TOTAL REVENUE 54,787.59 56,233.33 1,714,511.00 25 26 EXPENSE 27 28 Personnel 29 Salary- Base 31,628.47 38,923.00 467,063.00 30 Salary-Vacation Accrual (560.05) 583.00 7,000.00 31 FICA Tax 1,952.73 2,724.00 32,694.00 32 FUTA Tax - 58.00 701.00 33 SUTA Tax - 370.00 4,437.00 34 Pension Expense 3,447.77 3,103.00 37,241.00 35 Health Insurance 2,808.00 9,043.00 108,518.00 36 Dental Insurance - - - 37 Worker's Comp Insurance 483.98 375.00 4,500.00 38 Staff Training & Development - 1,250.00 15,000.00 39 Contract Labor 206.01 - - 40 Total Personnel $ 39,966.91 $ 56,429.00 $ 677,154.00 41 Page 3 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item V December 2010 A B C D E J K 1 Annual 2 Month Actual Month BudcLet Budget 42 Marketing/Promotion 43 Travel & Entertainment $ 3,628.44 $ 5,073.00 $ 61,677.00 44 Trade Show Participation 11,074.63 6,935.00 77,500.00 45 FAM Tours/Site Visits 10,801.41 5,366.00 68,000.00 46 Advertising/Marketing: - - - 47 Media 30,530.22 11,000.00 158,325.00 48 Online/Website 550.42 13,380.00 135,500.00 49 Printed Marketing Collateral 15,989.38 - 50,750.00 50 Public Relations 2,387.75 7,295.00 154,900.00 51 Research 10,458.00 4,437.00 53,250.00 52 Fulfillment 4,549.24 3,764.00 45,200.00 53 Other - 485.00 5,000.00 54 Total Marketing/Promotion 89,969.49 57,735.00 810,102.00 55 56 Administrative Operations 57 Accounting & Legal 2,935.25 3,000.00 36,000.00 58 Dues&Subscriptions - 880.00 10,000.00 59 Depreciation/Amortization 629.16 633.33 7,600.00 60 Insurance - 917.00 13,000.00 61 Data Processing/Computers 1,391.00 2,715.00 34,500.00 62 Rent 2,581.75 3,441.33 41,545.00 63 Telecommunications 1,867.01 1,989.00 23,860.00 64 Office Supplies 3,765.02 1,876.00 22,500.00 65 Miscellaneous 833.01 1,645.00 20,250.00 66 Total Admin. Operations 14,002.20 17,096.66 209,255.00 67 68 TOTAL EXPENSE 143,938.60 131,260.66 1,696,511.00 69 70 EXCESS REVENUE $ (89,151.01) $ (75,027.33) $ 18,000.00 71 72 73 74 75 "*Statement does not reflect capital expenditures for the fiscal year. Annual, as follows: 76 77 Office updates (deposit) 78 Office furniture (deposit) 79 Phone system (deposit) 80 Office furniture (balance) 81 Phone system (balance) 82 Office updates(balance) 83 Page 4 of 4 y3 dam'+ d 1 si" �, yea— il �i,+;`, gy"Et" Wt I ;Cus OPEN or- 1f F 1�11T H. �mdm Volm Bm& 0 Cp bW(��c �' "`PYr Pri;,1Cv6.'' §. rg�Fn .`�"4. p,c�,';' :'S.,a�;"..w`9u ",gn `'«:Fr.�,: ,v,;.••,!:".'A £s .t :,x qy ,,.i ,-; '�'"`c cis t'� tr '.s t ?vu`�S-.tr.="'"'�,',,, ""kr ,y..yc �d �� 9�:' �,G y ��?q�">a�k .��,a� nzp�5�,"� .9Ac;� :>"�'R�`F: '�:x c, "k" •=-�o,., � .rb:k._ .�,,'` y :` e.., 'x '� {sk � �, x$:�`�%��.�-"`�".�K.. � �,� F,> n��.s �y5�",a.�.aA�!a"t=3=,��'[�.,s.a.t�,. ;'��±�:s�'�'y ? ` y',,r .•..,�• �` �.�z- ',��.s:;,�:., .e� ,..a ..�-. �a� Grpp -ors=x, � �'ky&`s•�4 �.44 4`+e..rt ,.,x. �r�Y„�, i,4�"���^i..,�;�yy,R. {#� firf�Ati ,F, � �:h .t ;:'+�`;= _ 'j+y=: s .�.1 � ` -^�,s �. ,}. � .�,4a,..r��..�.. YY ^t...a�,`,';r. �-.y`.t8, rA" r;�f„mow.,x.+Lr�M ,,:t" ...�t.... .2-'-;',^,,.. ,`t Ey�"; h 4+k^t'' ,:r -'e .,�.,��,.. 'i"� ��, •yI 1 y ur a,,ta w '.'., "t .'".,' 44 "�t G o of thcrn--) Study o Measure the direct economic spending and fiscal impacts deriving from attendees o Measure the direct spending from IMG/Nike for the event .. �. � .. - -'G�;�'t,:?;,r.,,,v.;•:��',�nre,.�,�"rF-..rx,;,-•.,,.__u�<v,--:;�"',_.^ air.;t{x'?,'"�c."�.'=.:�'„g,';�n!^'.:2;par,mmt:sa.•-4t,.+;,r.rorti-rnr;tGr�w�a-r :�"F=^Naa:.a.;�c•; �j '�• :9P: 211..S£ ffi x, rytw' i� 3 fi. Q.» fi*, t:. ay;i '.„•9etr', .., av:.m - vz'tu^,.nr,„,�r*„', '"a....' ': 4=:;.�Y 1i.f.�� � 'vt t, �sw� �. r��",,�. �•' ,.'`��'>z'� .,'t"%r;s;,,� ',�,�� �;n'+er-F. �..4^ { � � A � rr•. 4A �, y/ � r.�^"ra--� .u�—x�.Wa..2+�.a,1�„Y trMM .n`�^i' ..�,',�nr�%..•'^"..._ Key F 'ind *ings • Direct spending in Huntington Beach by attendees - s16.4 million • on average $33- 75 per day spend in Huntington Beach ° 494,000 attended the 2o10 US open of Surfing (multiple visits over week) . 185,0o individuals Average age 23 years ® 69% of attendees came just for US open ® Attendees spend mean of 2.53 days at event ..y.sa w h•� t `u., ,t� rf..* .�r., ��.. :.-} o.C`. .7,9ru,�.v p .•r�roV.' :�`vlr.,ddtt.�'w'..dh, >r:�✓.,Y' F a' rTN 'TYK` .Q p:F' •c,.Mt.•, .��LL �.'+r w .rT,.M�x 4'' ,nFy(., ..4�:wn?•,-, ,�, `ti4- :.`�:. .. 14 FO� Sca � mpacts • Direct taxable spending of $13.2 million in Huntington Beach generated an estimated $475,500 in lodging and retail sales local tax revenues • IMG spend a reported $1.3 million in Huntington Beach for goods and services to IMG paid $228,000 to the City of Huntington Beach for fees, permits and reimbursables o IMG & affiliates accounted for 3,800 hotel rooms for ancillary events/functions (set-up and conferences after event) .a, MRIN N gqp `n'"',` � .� a'.'.. a,t� :'�,...e r ,�. �'' t ex�+''A, ,�� �. ,.._. ....�.-.._ '-•�-•.:�".�.... � V ""a-um '�.'y�.•r�u�s `��,+ ate°,.-r t"'�� .,a �.kb�'^'^'^ .._.---�^"�''�, (a U l�2 �z � he Permit Fees $11,100 Police Department 101,600 Fire Department 38,950 Code Enforcement 1,500 Marine Safety 20,900 Beach Maintenance 700 Public Works (Signage) 17,050 Main Street Cleaning 1)200 Restroom Cleaning 850 Other 3,100 TOTAL $228,000 - .' ixS7.` ;e n?°'!y' �i ,t' M.�. ..��F' ,,;) 1 'a,. _ _ ,i�, -�',,, �w• �*�''.:,ms r_y- «:+f Ix' `p.�:, ff:"'i. ,-.^Y`x y, :w7»trf ,�e"' ,�Ww:� n�,7 s .'8)<.�r �{`",�b� 'P -±.FA""� ,-�•,� ..t ..,:5'r' .r';'7` },t-.,..r, �.,P`'',°'�Y.'4 .r,-9"_;�� ..ti•�J�"':u,fw.,.l r�5+•i,:•Rs':4h�`�2 f nod. .t �(�v`s t'�;:;wv=i`"•'�,�.rr � .4� �f'.,1�+ ,.ada� ::d k� r:.e+ „'^ ��' �,', .f.;�':v 1c itAis� a. Y�. ,,.x .r.: _,1 ?~�a � - ia..p. .•:G.x .i. '^ ., .`,d- „rr a: •�ti.lul,, ` - .• Gm:+- ` ,.�y�,�yy-gy,�- _..-.C...._-`-v=:,.�:u�a�.-fix � 1 } .,r t,, `'•���.—.».,-,�•�� +�„y„' t t ,. � 'Vt F,9.� �,,tv. � -}` ' . ., %,"r a" 'a�':......-�.�t_.. ..°,-;c•"",—,�-.,.., d,��` +�`�k, r r' ,+ W.iP �'} ifi7 �p-�!€" y'.• ""'. ',•'a..�' 0 0 Q Othcrnr o ° 0 ° is o • Hotels reported that the US Open allows them to maximize rooms rates - some reported a 50% premium over regular summer rates for a two-week period. • Invaluable publicity and branding for the destination is gained through written, electronic and social network media coverage. Estimated at $8 - sio million worth of advertising. �mP:�J,.r �'!'.r.A.•.- '�l�;u _ - ..+j I. X Ikc. Y ! "a Y '-4Gi ,.r`Q mS.,M a'9p P -"'..rvS;yr; �, 5�.u„.m+ v r,. 2 r i �r ,a.! I��y )5 °' �u nxt. � s a a a .H 3 �"w );"`� a . '<��7k.,,a����? a".�`-e+r.. fit, .;�..^,�.,'.N�fv->.;af;, z's,�f�,. '�^, s>.�1:r�.:t.,�,�.Fe-,r�o�' �.a�.*r. - ..Gyr�'"•e��,_,4>_,.�h� � - .aSs='""• �" ''�- v� x :^ vr; } _; y,', �r,,c '_^ =,A+ r" a'� Vf pa r;sr re." ^,, -da>fi mhF" .yam. -- v �„, ?` ,r�yo WE 4;r "Mi i Ye d • Increase Police direct fees to pay for additional for Main Street/Yorktown and Lake Street area • Increase Downtown/Beach Maintenance • Event to pay for Shuttle Services, including advertising and a second remote parking lot PROPOSED FILM COMMISSION BUDGET BUDGET LINE 1/2 YEAR 2010/2011 2011/2012 Salary 17,500 36,050 PTEB 4,900 10,100 Memberships 1,500 1,000 Website 15,000 3,000 Photography 1,000 500 Collateral 5,000 0 Travel/ Promotions 3,000 5,000 Advertising 5,000 5,000 TOTAL 52,900 60,650 �(� FIND YOURSELF HERE ac L' 4► White Paper on t�:aG-�"TSY A#SAC#A7i�:3 T jf �ry California Tourism �►inaeL r lc:rr".ra::xss�:irlrlra� ,A Submitted by: CALIFORNIA LODGING INDUSTRY ASSOCIATION California Travel and Tourism Commission �ali(orniaAssociati000f California Travel Industry Association Bed& astInns S&B IN ERTIFIED B88 INNS California Hotel & Lodging Association ONLY C California Lodging Industry Association ' 1 California Association of Bed & Breakfast Inns CALIFORNIA California Restaurant Association RESTAURANT ASSOCIATION California Retailers Association California Attractions and Parks Association California Ski Industry Association C.aLIFOa"S�IOim BETAOLEM5 4,M= ilDTIOM Western Association of Convention .N 1A and Visitors Bureaus � ��A�T10n5 Rti0 PAP.;fS jl►v. California Alliance for Hospitality Jobs -- California Association of RV Parks and -- Campgrounds k November 2010 � Western A:iocia`tion of � � tonvent�an&aWsitors Bu�eau�s�, SAYE OUR loss CalibrRio Also offyPons 9 COM11fooRh _ c4 J 1 x OR, Table of Contents Page Executive Summary 3 California Tourism — Economic Impact 5 The Case for Statewide Tourism Marketing 6 Expanding California Tourism Marketing 8 The Competitive Set 11 CTTC Current Program of Work 13 California Tourism — Moving Forward 15 Conclusion 15 Resources 15 Attachment— California Tourism Chronology 16 - 2 - California is the number one travel destination in the United States. In 2009, approximately 200 million visitors generated $87.7 billion in spending on goods and services in the state. Visitor spending directly supported jobs for 881,000 Californians and resulted in $5.3 billion in direct state and local tax revenues (Source: Dean Runyan Associates). The travel industry is important to the state for a number of reasons. First, it is largely a service industry, which has employment at its base. One in every nine jobs in the U.S. is affected either directly or indirectly by tourism, and 4.4% of all employment in California is directly supported by traveler spending (U.S. Travel Association; Dean Runyan Associates). Second, it is an export industry, with most travel spending in a given county coming from outside that county, and with over one quarter of all spending in the state coming from non-resident travelers. Remarkably, the $15.6 billion spent in California in 2009 by international travelers alone was greater than the combined value of the state's top five product exports: civilian aircraft, electronic circuits, computer parts and accessories, non-industrial diamonds, and voice/image/data transmission equipment (Dean Runyan Associates; U.S. Census Bureau). Third,the impact of travel is felt by a large cross-section of industry California annually generates sectors including accommodations, transportation, attractions, more than $87.7 billion in restaurants and retail. Altogether,the travel industry has an direct travel spending into the impact on over 52,000 state businesses (California Tourism). economy, directly supports jobs for 881,000 Californians Finally, travel is an industry that weathers economic recessions and generates$5.3 billion in better than most. While total non-farm employment in California direct state and local tax was down 7.3% between September 2008 and September 2010, revenues. employment in the leisure and hospitality sector was down a much more moderate 4.9%. And, among the state's 13 major industry categories, leisure and hospitality is one of only four to have posted gains in employment between September 2009 and September 2010 (California Employment Development Department). The California Tourism program is a public-private partnership that is tasked with supporting this vital industry. Under the California Business,Transportation and Housing Agency, California Tourism is a joint marketing venture of the California Travel and Tourism Commission (CTTC) and the California Division of Tourism. In each of the last two fiscal years, California Tourism's advertising has been seen by 42 million consumers globally, yielding 3.3 million visits and $3.9 billion in annual spending that - 3 - otherwise would not have been realized in this state. A remarkable $221 to $1 return on investment illustrates the program's efficiency (Strategic Marketing and Research, Inc.; Rakuten Research). Unique to the tourism program is its funding structure. Over 98% of its $50 million budget comes from approximately 5,400 private industry businesses in the form of annual assessments. This funding is stable in that assessments are governed by two state laws that require regular approval by the travel industry. The first, SB 256, was passed in 1995 and pertains to assessments on businesses in the following industry sectors: accommodations, attractions, non-rental car transportation, travel services, and restaurants and retail. The second, AB 2592, was passed in 2006 and pertains to assessment of the rental car industry. California's travel industry strongly supports California Tourism, approving mandated referendums in 2001 and 2007 by majorities of 84% and 91%, respectively. USA Notably, the travel industry has gained unprecedented national visibility of late. In yzaf �a � March 2010 President Obama created the � n country s first national tourism marketing � - why ..+�,et��x:��, ,�ik•.C�r� �." : program with the signing of the Travel PromotionWNF Act (TPA). The act authorized the formation of '�` z L �,_° Hotel the Corporation for Travel Promotion (CTP), gf whose mission is to market the U.S. as a tourism # t "° destination abroad. Modeled after California's ? , Y A successful public-private partnership, CTP will k direct a $200 million marketing plan with � � �� a intentions of restoring some of the nation's lost ��� share of global travel. Furthermore, CTTC — � � �� E President and CEO Caroline Beteta was appointed ' to the Corporation's Board of Directors by the - � U.S. Commerce Department to help steer the new national program, and was elected Vice Chair by her peers in September. Bull's-eye = Retail California, already host to over 18% of overseas travelers to Restaurants the U.S., is well suited to benefit from these new national Attractions marketing and communications efforts at both statewide and local levels. Using a round target as an analogy, visitors who are influenced to consider the outermost ring—in this case the United States—can more easily be influenced to consider the next ring within —California, as demonstrated by the model above. - 4- The same analogy applies for travel within the state, highlighting the importance of a. strong state tourism office. A traveler who considers visiting California is more likely to consider travel to one of California's 12 regions, while a traveler to one of the regions is more likely to consider travel to one of that region's cities and towns, and then to ultimately patronize an individual business within that location. With coordinated marketing efforts by destination management organizations and individual businesses, the benefits of tourism are maximized for everyone. IM California annually generates more than $87.7 billion in direct travel spending into the economy, directly supports jobs for 881,000 Californians and generates $5.3 billion in direct state and local tax revenues. As of 2007, tourism was California's fifth largest export industry employer-following business, health services, manufacturing and finance—and employs more persons than agriculture, transportation, information and educational services. Notably, tourism was one of only four state industries to show positive growth in employment between September 2009 and September 2010, with the leisure and hospitality sector growing by 4,800 jobs. Tourism creates jobs across a broad spectrum of skill sets and California's travel industry educational levels—a resource sorely needed during these tough strongly supports California times. Additionally, tourism offers employment across a huge Tourism, approving mandated variety of economic sectors—from hospitality to retail, referendums in 2001 and 2007 restaurants and attractions, to rental cars and other by majorities of 84%and 91%, transportation businesses. Tourism is remarkably resilient, respectively. weathering down economies better than most other industries. This provides much needed tax revenues at both local and state levels, and reduces unemployment levels around the state. Tourism unemployment is lower than other industries, too. Between 2008 and 2010, the average number of Californians employed dropped 7.3 percent, while in tourism, employment dropped by only 4.9 percent. Last year the tourism industry provided needed employment for 1 out of every 23 Californians. Because tourism is largely a service industry, which means the work can only be done by employees (as opposed to machines) and the work cannot be outsourced to other states or countries, tourism spending in the state has more of a direct impact on jobs than in most other industries. For every$106,000 in tourism-related spending in the state, one Californian is employed. - 5 - In addition, tourism fills a critical role in diversifying and stabilizing rural economies. The tourism industry is the top employer in two of California's eight rural regions— Deserts and High Sierra —and ranks among the top four employers in six of the eight regions. Without the visitor revenues that support these vulnerable economies, preservation of California's natural icons, cultural resources, and historical landmarks and districts would be nearly impossible. What cannot be emphasized enough is the value of tourism as an export industry. Non- resident tourism spending in California is comparable to the sales of exported California products because the end result is the same—California businesses are infused with currency originating from outside the state. The magnitude of tourism as an export is illustrated in the graph below. International visitor spending alone in California in 2009 accounted for more state revenue than the top five product exports combined. Top California Exports, 2009 f Civilian Aircraft $5.3 I Electronic Circuits $2.4 Computer Parts $2•3 I Non-industrial Diamonds $2.2 Voice/Image/Data Equip. $2.0 1 I Med.Sized Cars $1.7 Elect. Processors $1.7 Refined Oil IM $1.7 I Computer Storage Devices $1.6 i Diagnostic Chemicals $1.4 International Visitor Spending in CA IMMMEMM $15.6 i $0 $5 $10 $15 $20 Export Value, Billions Sources: U.S. Census Bureau; Dean Runyan Associates MW When buying goods manufactured in the United States, where a product is made is generally unimportant to consumers. Not so with tourism. The State is the product. Source:California Task Force on Tourism Funding Report, 1993 - 6- Tourism is a commodity of California, no less so than agriculture. California's scenery, climate, people, cultural diversity, history, wildlife, landscape, highways and mystique are intrinsic qualities of this destination. To be competitive hotels, attractions, restaurants, rental car companies and other travel businesses must focus their marketing efforts on communicating the advantages of their specific products or services. They have limited resources to both promote themselves and build interest in a destination. Destination marketing is the province of visitors bureaus and chambers of commerce in the case of cities and counties. It is the marketing efforts of these local and state tourism marketing organizations that build travel to those destinations. In a small state with a dominant city or tourism area, a local promotional entity may be able to represent travel to the state effectively, but in California the task is enormous. No one part of California can speak for the whole. A state-managed tourism marketing program is absolutely essential. It takes the coordinating efforts, concern for equity and diplomacy of an organization such as the California Tourism program to bring together the state's diverse travel industry to jointly promote travel to California. World Travel Market(WTM) A case in point is World Travel Market (WTM), which is the world's largest English-speaking � y� 3) g travel trade show. At WTM, travel buyers and planners throughout the world meet to arrange travel programs to various destinations. Massive displays promote travel to the world's nations, _ ?. their provinces and states. Frarice, for example, has a huge exhibit, with each of its provinces represented. From the United States, Florida, New York California and other states erect t attractive and expansive displays. Individual travel companies also exhibit, but most find it more effective to do so under the coordinating umbrella of their state or nation than they do as individual properties. For example, Universal Studios exhibits as part of the California booth. Why? Because travel planners and travelers think of visiting destinations before they think of the individual facilities situated within a destination. That is,they look for Universal Studios within California. Travel promotion involves a great deal of international relations, and a tourism promotion program sponsored by a government entity has a higher status in most - 7 - countries than do programs sponsored by private companies or local destinations, even though the latter may have a larger promotional budget or be widely known. In Japan, for example, governmental officials are more highly respected and have freer access to opinion leaders than do many private companies. Without the coordinating efforts of the California Tourism program, California's travel destinations and tourism industry would be at a competitive disadvantage to other states and destinations. Domestically, Hawaii, Florida, Texas, Illinois, Las Vegas, New York City and Orlando all have substantial budgets to market themselves to potential travelers. Internationally, Mexico, Canada, Australia and numerous other destinations finance expensive and extensive marketing programs designed to attract visitors, often in direct competition to California. One way to look at this is that a vacationer attracted to one of these destinations is attracted away from California. The argument has been made that visitors will come to a city or state regardless of marketing efforts, and some have questioned the value of investing in city or state tourism marketing programs. In answer to this line of thinking is the now famous "Case of Colorado." In 1993, Colorado's $13 million tourism budget was eliminated, leaving it as the only state in the U.S. without tourism funding. A 1999 research study showed that Colorado's share of domestic pleasure travel dropped 30% between 1993 and 1997, and that it fell from first place in the summer resort category in 1993 to 17th place in 1997. The state moved from a national fly-in destination to a primarily regional drive market, costing Colorado residents approximately$2.4 billion in tourism revenue and $134 million in taxes annually. Until the early 1990s, California's tourism industry was in disarray and the state was steadily losing market share. With a state-funded tourism marketing budget of$7.2 million in 1992, California lacked the ability to compete with destinations that had much larger tourism marketing budgets. To bring California up to a competitive spending level, the industry message to the legislature was "Tourism is vital and the state needs a strong program." In 1995, SB 256 moved through the Legislature by huge margins and was signed into law that same year. This provided for the industry-wide vote in 1997, which passed with strong support and gave the California Travel and Tourism Commission legal standing. With this new program, a "match-match" system was established whereby the State of California and businesses that benefitted from tourism would all contribute to a "tourism marketing pot." This public-private partnership doubled California Tourism's - 8 - marketing budget from approximately$7 million to $14 million, allowing California to more effectively compete with other well-funded destinations. California Tourism Investment2 9a ,erGavRental o • #Ak• 0 B • tafiofy o . Uil By 1998, CTTC began work on this new industry-led program. A Marketing Advisory Committee was formed to reach out to all interested players and to guide California's promotional programs. The 37-member Commission, composed of industry leaders from every segment (Accommodations, Restaurants and Retail, Attractions and Recreation, Transportation and Travel Services), would meet three times a year to approve the marketing plan and chart the overall strategic course for California Tourism. Among other things, doubling the budget from approximately$7 million to $14 million allowed California to double its advertising campaign. Impressive results included the 2001 national advertising campaign that generated an additional 3.6 million visitors, $2.6 billion in new travel and tourism spending, and $91.5 million in new tax revenues. Increased funding also allowed California to strengthen the international marketing efforts of five overseas trade offices and to open three new overseas public relations offices. Additionally, the increased funds were the catalyst for the revolutionary Adventures in Wild California IMAX film —the first of its kind from a state tourism office. CTTC seed funding, combined with industry partnership, helped mobilize the IMAX film into a $35 million marketing endeavor that would eventually play in 65 theaters on five continents and generate 10 billion worldwide gross impressions on California. Such programs spoke to the power of partnership. In 2006, Governor Schwarzenegger signed AB 2592, allocating$50 million to the California Tourism program starting in 2007-08. The increases in funding that enabled a stronger advertising campaign and innovative programs brought to an end the decade-long decline of domestic market share. In 1998, California's domestic share of Z$939,000 is from the State of California general fund. - 9 - the tourism market was 9.7%. Since funding contributions from private industry were introduced, California's domestic share of market has increased to 11.1% in 2009. 1 i f CTTC Budget k $6O.0 $5 0.0 -- - 40.0 1 $ Renta l Car k $20.0 ® Industry - w $10.0 - - State $0.0 . w r- 00 n o V__q C1.4 m -It :n �D r- 00 M 0 M of rn r) o 0 0 0 0 0 0 0 0 0 rH r1 1 I lD r� CO Ql O r� r_J M fi U7 lL r• 00 C) O Ol 01 �l M M 0 0 0 0 0 0 0 0 0 0 r-I I Total Budget Market Share- US Leisure Travel I $60.0 12.0% $50.0 — 11.5% f $40.0 C l related` 10.5% $30.0 — (ravel ' 10.0% $20.0 - pattern— — i o 9.5/o 9.0% $10.0 — — I $0.0 8.5% �bCO O 'l 'L '5 0 � O 1 O O I O � � O O O O O O O O O O O 'y C� 00 O\ C�6 C� 00 Oti Off' Ol� Op e 00 01 OI Oc� J There is a correlation between budget and share... • Market share increased with rising domestic budgets in 05/06 and 06/07. • Much of the additional funding in 07/08 and beyond was dedicated to international marketing. • Many environmental factors influence share as well, such as 9/11 and the current recessionary economy. - 10- Results like these led to strong industry-wide support for CTTC and the private-public partnership with the state. In fact, in 2001,just weeks after the 9/11 terrorist acts,the industry voted by a convincing 84%to renew and continue CTTC. Additionally, in 2007, the industry again renewed CTTC—this time by 91%. In January 2003, faced with a $34 billion budget deficit, Governor Davis called for the elimination of the California Division of Tourism and$7.3 million in state tourism funding. California dropped from 14th to 31st in the nation in overall state spending/ investment to promote tourism and attract visitors.3 During this period, California was the only state in the nation not investing public funds to develop its tourism economy, the largest in the nation. Today, California has the second-largest state tourism promotion budget in the U.S., a figure much more in line with its stature as the top travel destination in the country. Generating$87.7 billion in visitor spending and $5.3 billion in tax revenues, California's tourism economy is nearly one and one-half times that of Florida, nearly twice as large as New York and Texas, and more than six times larger than the Hawaiian tourism economy. On the next page is the most current data available from the U.S. Travel Association on investments made by U.S. destinations actively promoting tourism to benefit their economies in the way of visitor spending,jobs and tax revenues. As is evident in the farthest-right-hand column, most state tourism budgets have declined in the last year. The main reason is that most tourism marketing dollars come from state general funds, which have shrunk as a result of the global economic crisis. With CTTC's reliance on funding from the travel industry at large, California is one of only a handful of states that saw its budget increase in 2010. As such, California is positioned to not only maintain its share of domestic and international travel, but to make gains in comparison to states that have lost funding. 3 2009-2010 U.S.Travel Association - 11 - Annual Percentage Change in State Tourism Office Total Budgets, 2009-2010 4 State Actual FY 08-09 Budget Projected FY 09-10 Budget Annual%Change Hawaii $70,120,226 $71,810,000 2.4% California* $48,371,471 $50,037,000 3.4% Illinois $48,544,334 $48,948,259 0.8% Texas $37,490,249 $34,338,111 -8.4% Florida $40,025,907 $29,354,424 -26.7% Michigan $29,715,000 $18,675,000 -37.2% Colorado $23,317,839 $18,250,243 -21.7% New Mexico $17,928,247 $17,430,200 -2.8% Missouri $19,970,505 $16,672,721 -16.5% Louisiana $19,178,947 $15,907,353 -17.1% Arkansas $14,788,922 $15,719,344 6.3% South Carolina $15,254,811 $14,822,179 -2.8% Virginia $12,651,675 $14,713,139 16.3% Kentucky $6,757,400 $14,175,770 109.8% Arizona $15,949,507 $13,818,124 -13.4% Wisconsin $15,147,900. $13,092,000 -13.6% Alabama $10,584,283 $13,081,978 23.6% Utah $14,287,800 $12,392,300 -13.3% Alaska $12,283,000 $12,281,014 0.0% Tennessee $12,220,900 $12,092,500 -1.1% South Dakota $11,700,968 $11,375,928 -2.8% Pennsylvania $29,787,700 $11,246,000 -62.2% Wyoming $12,741,650 $10,813,577 -15.1% North Carolina $9,819,822 $10,441,211 6.3% Oregon $12,393,225 $10,213,176 -17.6% Nevada $13,852,625 $9,963,176 -28.1% Montana $9,088,423 $9,290,121 2.2% Minnesota $10,073,466 $9,249,200 -8.2% Oklahoma $10,207,752 $9,182,931 -10.0% New Jersey $11,869,000 $9,000,000 -24.2% Maine $8,125,000 $8,125,000 0.0% Georgia $9,604,955 $8,036,478 -16.3% New York $15,000,000 $8,600,000 -46.7% Massachusetts $12,593,783 $7,741,987 -38.5% West Virginia $7,942,683 $7,606,448 -4.2% Maryland $8,626,244 $7,061,205 -18.1% Idaho $7,041,584 $6,970,168 -1.0% Washington $6,800,000 $6,800,000 0.0% Mississippi $6,617,659 $6,569,601 -0.7% New Hampshire $5,322,736 $6,371,591 19.7% Nebraska $6,096,442 $5,476,276 -10.2% Ohio $7,568,166 $5,400,000 -28.6% North Dakota $3,219,759 $4,626,937 43.7% 4 2009-2010 U.S.Travel Association - 12 - Iowa $5,092,139 $3,947,515 -22.5% Kansas $3,940,999 $3,358,388 -14.8% Vermont $3,129,119 $3,272,075 4.6% Indiana $5,152,763 $2,758,716 -46.5% Delaware $1,622,800 $1,572,800 -3.1% Connecticut $5,726,183 $981,538 -82.9% Rhode Island No Data No Data TOTAL $745,356,569 $663,063,702 -11.0% AVERAGE $15,211,359 $13,531,912 MEDIAN $11,869,000 $10,213,176 *Excludes Welcome Center and film division budgets.Total combines personnel services;other administrative costs;advertising;sales'promotion;printing and production;inquiry fulfillment;press and public relations; research;industry relations;grant programs;website development/maintenance; cooperative marketing dollar(state/territory contribution only);and other. sNOYP CTTC's unique public-private marketing partnership Amgen Tour of California not only has allowed California Tourism to retain a competitive edge in the global marketplace, but also to create the most progressive marketing program in the nation. California Tourism's marketing strategies { are unlike any other state—innovative, highly creative and very popular. Unique partnerships, including with F;---- - - ,, - - BBC-World to air the "Cutting Edge California" TV series, and with the Amgen Tour of California, as well as the inspiring, soon-to-be-released "Dreamland" film series (produced by an award-winning documentary _. group), all showcase CTTC's outside-the-box programming. CTTC markets the state both domestically and internationally through a variety of media, with a strong focus on brand advertising and industry participation. Advertising in television, print and other media keep California "top of mind" as consumers make their vacation decision. To see CTTC's newest TV ad, starring Betty White, Kim Kardashian, the Jonas Brothers and more, go to www.visittalifornia.com/ misconceptions. From global brand advertising (2007-2009) in the U.S., Canada, the U.K. and Japan, California Tourism has produced:5 s These numbers are highly conservative,as they only represent the brand advertising program,which represents 60%of CTTC's overall budget. Programming in other areas make up the other 40%and have significant impacts on tourism, but are not as easily measured. - 13 - e • INCREMENTAL REVENUE: $3.9 billion annual average • AWARENESS: 42 million households • INCREMENTAL TRIPS: 3.3 million annual average • RETURN ON INVESTMENT: Average of$202 to $1 With increased marketing funds, MC is able to dedicate significant energy and funds toward the lucrative international sphere, maintaining California's popularity in some countries, and working to capture emerging markets in others. International travelers spend more, stay longer, and visit year-round —providing a valuable revenue source during off-peak seasons. In 2009, international travelers generated 18% of tourism- related spending in the state. CTTC has expanded its suite of international offices and now has market representation in 12 countries, including the U.K.,Japan, Germany, Australia, Mexico, South Korea, China, India, Italy, France, Brazil and Scandinavia, with additional dedicated efforts in Canada. CTTC also has 14 international Web sites, and produces a suite of 11 international visitor's guides. CTTC's focus on promoting California extends through all its programmatic elements, including communications. In the last five years,the communications program has initiated contact with, or responded to, over 11,000 media—resulting in California coverage with a combined estimated media value of$255.7 million. CTTC has also played a large role in crisis communications, ranging from 9/11 to wildfires and flooding. In addition, CTTC's travel trade program works to develop and implement a wide range of marketing activities to reach tour operators,travel agents, incentive organizers, meeting planners and group travel planners, while also exhibiting at over 25 major travel trade shows (domestically and internationally), organizing key sales missions and conducting educational seminars/workshops. CTTC's research program maintains annual reports that detail the impact of travel and tourism on California.The established research base created by these annual reports enables California Tourism to track the massive impact of travel and tourism on California's economy. California Tourism also directs the California Welcome Center (CWC) program, which serves as a model for welcome centers across the state.These 18 CWCs, located across California, service over 1 million California visitors each year. For more information on all CTTC programming, read the Year in Review annual report at http://tourism.visitcalifornia.com/YIR. CALIFORNIA WELCOME CENTER - 14- CTTC is currently revising its Five-Year Strategic Plan, originally written to plan the California Tourism program of work from 2007 to 2013. CTTC is revising this plan because of major environmental shifts and threats to the tourism economy that have arisen in the last five years. With growth in the technology sector and exciting developments on a national level, particularly with the national marketing program put into place by the Travel Promotion Act, California Tourism's industry leadership requested that CTTC begin the process of rewriting the five-year plan. As part of the plan, CTTC will be integrating its marketing efforts into those on the national level conducted by the new Corporation for Travel Promotion.The CTP is led by a group of national tourism industry leaders, including CTTC President and CEO Caroline Beteta— one of only two state tourism officials on the board of directors, as well as one of its Vice Chairs. The travel and tourism industry is vital to California's survival, and the revival of the local, state and national economy. This $87.7 billion industry directly supports 881,000 jobs in California —a critical factor as companies across the United States continue to downsize. The California Tourism program continues to strive to do what the individual members of California's travel and tourism industry cannot do for themselves—provide a platform to promote California leisure travel nationally and internationally. To learn more about California Tourism, visit http://tourism.visitcalifornia.com. You will find a variety of research, publications and other information, including: • Year in Review—CTTC's annual report. http://tourism.visitcalifornia.com/YIR • Strategic Marketing Plan—CTTC's original Strategic Marketing Plan 2007-2013, as well as the draft 2011-2016 Strategic Plan. http://tourism.visitcalifornia.com/Publications • Key Research— Information on California statistics and trends, facts and figures, visitation and spending by county and more. http://tourism.visitcalifornia.com/Research - 15 - o California Travel Impacts by County, 1992-2008 o California Domestic Travel Report, 2009 o Overseas and Mexican Visitors to California, 2009 o California Travel Forecast, October,2010 o CTTC Domestic Advertising Total 2009 R01 Research Summary • Annual Work Plans— Program of work for each department, created to direct CTTC efforts for each fiscal year. http://tourism.visitcalifornia.com/Workplans 1959 GOVERNOR EDMUND G "PAT" BROWN (D) 1965 Assembly Bill 27 establishes the Office of Tourism and Visitor Services(OTVS) 1965-66 The 15-member Office of Tourism Advisory Commission meets and establishes the OTVS. 1966 The California Tourism and Visitor Services Commission (CTVSC) meets 1965-66 Budget: $98,145 1966-68 CTVSC Chair, Carlton Skinner, Skinner&Co. 1966-67 Budget: $100,000—anticipated only as a budget to get underway California Tourism Commission proposes$210,000 budget for 1967-68 1967-68 Budget: $100,000 1966-67 Director, California Office of Tourism and Visitor Services, Morris Ford 1967 GOVERNOR RONALD REAGAN (R) 1968 Director, California Office of Tourism and Visitor Services,Jan McCoy 1968-69 CTVSC Chair, Bill Lane,Sunset Magazine 1968 California Department of Commerce is established within the California Agricultural Services Agency.OTVS is designated as a function within the Department. 1968 OTVS produces the State's first color brochure as a result of donations of photography, design and printing provided by renowned photographers, ad agencies and PSA airlines(printing). 1968 Budget: $100,000 1969 Bill Lane resigns as chair of the CTVSC due to dissatisfaction over the indifference of senior Reagan administration appointees over adequately funding the OTVS. 1970 CTVSC Chair, Robert F. Smith, Phillips Ramsey 1970 State legislature reduces the budget to $41,000. California drops to "the bottom of the list" of allocations for State destination marketing e California Travel Industry Association (CaITIA)"Where Do We Go from Here?,"September 2003 - 16- 1971 SB 1407 creates the California Economic Development Commission which replaces the State Commission for Tourism and Visitor Services,the Industry and World Trade Commission and the Maritime Commission. 1971 Department of Commerce is,transferred to the Lt. Governor's office and is renamed the California Division of Tourism 1971 Budget: Not determined 1971 Economic Development Commission (EDC)Chair, Lt.Gov. Ed Reinecke 1971 Director, California Division of Tourism, Bart Christensen 1972 Budget: Not determined 1973 Budget: Not.determined 1974 Director, California Division of Tourism,Gerald Baker 1974 Budget: Not determined 1975 GOVERNOR JERRY BROWN (D) 1975 Funds for the Department of Commerce cease. Economic Development Commission and Division of Tourism are disbanded. 1975-77 Mail sent to the former Division of Tourism is stamped "Office Abolished, Return to Sender" 1975 Budget: $0 1976 Budget: $0 1977 Budget: $0 1977 SB 28,The Holmdahl, Lockyer, Raines Economic Development Act of 1977 establishes the Department of Economic and Business Development within the Business,Transportation and Housing Agency and the Office of Tourism and Visitor Services is recreated. 1977 Clean-up legislation renames the Office of Tourism and Visitor Services,the Office of Tourism 1978-81 Director, California Office of Tourism, Rick Lawrance 1978-79 Budget: $59,000 1979-80 Budget: $150,000 (estimated) 1580-81 Budget: $150,000 (estimated) 1981 CaITIA is created and incorporated on the suggestion of Bob Aronin, Norman Clark and other industry leaders 1981-83 Director, California Office of Tourism, Barbara Klein 1981-82 Budget: $500,000 (estimated) 1982-83 Budget: $500,000 (estimated) 1983 GOVERNOR GEORGE DEUKMEJIAN (R) 1984 California Tourism Policy Act—articulates the importance of tourism to California and defines a structure for State tourism marketing 1984-91 Director, California Office of Tourism, Flo Snyder 1984-85 Budget: $5.9 million 1985-86 Budget: $6 million 1986-87 Budget: $7.9 million 1987-88 Budget: $7.8 million 1988-89 Budget: $5.5 million (the State tourism budget is used as a bargaining chip to coerce support from the governor for other programs) 1989-90 Budget: $6.4 million - 17 - v 1990-91 Budget:$8.4 million 1990 CaITIA drafts a tourism platform that its governmental affairs committee presents to gubernatorial candidates Dianne Feinstein (D) and Pete Wilson (R). The platform seeks the governor's appointment of industry professionals to the commission and appointment of an industry marketing professional to direct the Office of Tourism, among its key points. 1991 GOVERNOR PETE WILSON (R) 1991-92 Budget: $3.7'million 1991 California Tourism Commission Chair,Julie Meier Wright 1991 Interim Director, California Office of Tourism, Caroline Beteta 1992 Director, California Office of Tourism,John Poimiroo 1992 John Poimiroo proposes the concept of using a marketing order similar to the State's agricultural marketing orders as a means of funding the State tourism marketing and outlines a process to gain industry support and legislative approval 1992-93 Budget: $7.2 million 1993 California Trade and Commerce Agency is established; Office of Tourism is renamed the Division of Tourism; Director's position is upgraded to Deputy Secretary for Tourism;Assistant Director's position is upgraded to Assistant Secretary for Tourism 1993 Governor Pete Wilson issues an Executive Order establishing the Governor's Task Force on Tourism Funding 1993 Governor's Task Force on Tourism Funding submits a recommendation to Governor Wilson that legislation be written to establish a tourism marketing order 1993-94 Budget: $7.7 million 1993-98 Director, California Division of Tourism; Deputy Secretary for Tourism,California Trade and Commerce Agency,John Poimiroo 1994-95 Budget: $7.4 million SB 1479 Maddy, California Tourism Marketing Act(CTMA) [Failed] 1995-96 Budget:$7.3 million SB 256 Johnston,California Tourism Marketing Act [Approved] 1996 Tourism Selection Committee Convenes, issues report recommending structure of referendum 1996-97 Budget:$7.3 million SB 1398 Johnston, California Tourism Marketing Act, cleanup legislation [approved] 1997 CTMA Public Meetings CTMA First Referendum is held and is approved by 69.31%of voting businesses 1997-98 Budget: $7.3 million 1998-99 Budget: $7.3 million 1999 GOVERNOR GRAY DAVIS(D) 1999-00 Budget: $7.3 million State; $5 million Industry 1999 Executive Director, California Travel &Tourism Commission (CTTQ Deputy Secretary for Tourism, California Trade and Commerce Agency,Caroline Beteta 1999 CTTC Chair, Lon Hatamiya - 18 - v 2000-01 Budget: $7.3 million State; $6 million Industry 2001-02 Budget: $7.3 million State; $6.7 million Industry; plus a supplemental allocation of$8 million following 9/11 2001 Second Referendum is held, passes with 84%approval 2002-03 Budget: $7.3 million State;$7.2 million Industry 2002 California Tourism Marketing Act, clean-up legislation 2003 Governor Gray Davis initially proposes elimination of funding for the California Division of Tourism. At the May revision,the governor adds$2.5 million for tourism marketing and $.9 million for assessment collection (reimbursed from Industry contributions) 2003-04 Budget: $836,000 for assessment collection only. No marketing dollars. 2003 GOVERNOR ARNOLD SCHWARZENEGGER (R) 2004 CTTC Chair: Sunne Wright McPeak 2005-06 Governor Schwarzenegger restores$7.3 million in state funding to California Tourism. 2006 Governor Schwarzenegger signs AB 2592 into law, allowing the tourism industry to collect additional assessments on passenger car rentals.This landmark legislation allocated $50 million for tourism marketing, allowing California Tourism to greatly expand its marketing programs. At the same time,state funding dropped to$1 million. 2006 California Tourism meets its 2010 domestic market share goals five years ahead of schedule,finally returning the state to pre-9/11 share levels. 2007 CTTC Chair: Dale Bonner 2007 California Tourism begins operating with a historic$50 million budget, due to the landmark signing of AB 2592 by Governor Schwarzenegger. 2007 Tourism Marketing Act was renewed with a 91%approval vote. 2008 Across-the-board reductions to the General Fund dropped state funding to $939,000,where it has remained. 2010 Travel Promotion Act signed into law, authorizing first national tourism marketing program. 2010 Board of Directors for national Corporation for Travel Promotion appointed by U.S. Commerce Secretary Gary Locke, including CTTC President and CEO Caroline Beteta. 2011 GOVERNOR JERRY BROWN (D) - 19 - HORizon CONSUMER SCIENCE HUN°TINGT'ON ��TM t `t CAL FORNIA SurfC tj fJ5Ad com Proposal for Research/ConSulting Services to Conduct a Visitor Proffle and Economic & Fiscal Impact Study Of Huntington Beach Tourism for CY 2011 January 2011 HORiz n CONSUMER SCIENCE January 27, 2011 Steve Bone President Huntington Beach Marketing &Visitors Bureau 301 Main Street, Suite 208 Huntington Beach CA 92648 Dear Mr. Bone: We are pleased to present this Proposal for a market research/consulting study of the economic and fiscal impacts of Huntington Beach tourism for calendar year 2011. The Proposal details our approach, scope of services, timing, and costs. CIC Research, Inc. will provide the visitors volume and economic and fiscal impact estimates. We plan to begin in early 2011 with the Winter quarter. We propose to conduct quarterly on-site visitor intercept interviews, a telephone survey of local households and to gather operating data from Huntington Beach hotels. We are aware of your interest in the group meeting market. We'd like to discuss how we can interview in hotel lobbies and work directly with hotels to obtain data on this segment. Please feel free to contact me should you have any questions, comments or need further information about the Proposal. We truly appreciate this opportunity and look forward to our interactions regarding this worthwhile project. Xrel Principal c: Horizon Consumer Science 865 S. Figueroa St. Suite 3400 Los Angeles,CA 90017 Phone +1 213-532-3264 Fax+1 213-623-8240 www.market-research.com Los Angeie-s Hong Kong London NIatbourne Huntinuton Beach Nlarketina & Visitors Bureau Proposal - Econornkc_/ iscal Impacts of Huntington Beach Tourism & Vi itor Profile Studs for 2011 PROPOSAL SUMMARY Study Scope: To conduct research to produce a visitor profile and economic and fiscal impact study among Huntington Beach visitors for calendar year 2011. The study will start in February 2011. Definition: A visitor is someone who resides outside Orange County in Huntington Beach for a temporary leisure, business or group purpose either overnight or for the day Methodology: on-site quarterly interviewing to capture high, shoulder and low seasonality factors. This is the most accurate method to capture immediate visitor response data 200 interviews per quarter/season to provide reliable segment data. ® survey of local hotels to determine occupancy and room demand telephone survey of 200 local households (100 each in two waves) to measure their incidence of hosting or referring visitors to area hotels, and visitor guest demographics. Work Product: • quarterly summary reports of visitor behaviors and trip characteristics (in MS PowerPoint format) ® a complete annual report with extensive visitor profile data, and economic impacts including visitor volume, visitor days and visitor spending, and fiscal impacts (taxes generated) and tourism related Huntington Beach employment supported in MS PowerPoint format with an executive summary suitable for public distribution in MS Word format. Cost: Total fees are estimated at $45,300, plus (not to exceed) $1,500 for related actual expenses including respondent incentive. Horizon Concur.nr Science Pane 1 Huntington Beach i-larketing & Visitors Bureau Proposal - Economics Fiscal Impacts of Huntington Beach Tourism & 'visitor Profile Study for 2011 OVERVIEW Types of Information/Outcomes Conducting visitor profile and economic impact research is designed to produce a wide range of relevant information about Huntington Beach visitors and the impacts of its tourism industry. The proposed study will deliver the following measures and indicators: Estimates of the total number of annual visitors, visitor groups and visitor days in Huntington Beach for calendar year 2011. ® Visitor spending in Huntington Beach in total, as well as by category (lodging, retail, meals & beverages out, transportation, attractions, etc) Estimated hotel occupancy taxes and retail sales taxes generated from visitor spending Estimated annual number of Huntington Beach jobs supported by tourism The distribution of total visitors and visitor spending by: • hotel, household and day visitors • resident of U.S. or international ® Overall and individual segment profiles of Huntington Beach visitors applicable for a range of marketing and planning purposes Hotel guest demand segments, specifically by group versus transient and leisure versus commercial, by hotel category and season, gathered directly from the hotels with their cooperation ® Visitation to Huntington Beach households, differentiating visitors who stayed overnight in private lodging versus those referred to Huntington Beach hotels by their area friends/relatives Quarterly visitor data tables documenting a wealth of Visitor Profile data including trip characteristics, such as geographic origin, trip planning resources, purpose of visit, activities while in the area, lodging type, length of stay, group size and composition, destination planning sources, weekend versus weekday visitation, and visitor demographics including age, gender, niche, income, household composition, etc. THE PROJECT TEAM The study team comprised of primary and subconsultants described below, that together has conducted numerous destination economic impact studies, including the HBMVB U.S Open of Surfing study in 2010. Primary Consultants Horizon Consumer Science will serve as project director, responsible for the performance and administration of subconsultants. HCS will supervise on-site visitor interviews, oversee survey programming and tabulation, and produce all analyses and will provide hand-held computers, program the questionnaire, tabulate the data and provide the raw data to CIC for developing the economic impact Hor,7On ConcLlmier S ienre P ge 2 Huntington Beach Marketing & Visitors Bureau Proposal - Economic/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2011 estimates and to HCS for the analysis. Lauren Schlau, Senior Vice President will manage the overall ` project and HCS staff will perform tasks as detailed in the next section. CIC Research Inc. San Diego based economics research firm will provide the economic and fiscal impact and visitor volume estimates. CIC and HCS have worked together on many projects including Huntington Beach CVB economic studies since 1997. CIC will review the sampling methodology and questionnaires, utilize its tourism economic model and produce the visitor volume and spending impact estimates. Skip Hull, Vice President, will manage CIC's tasks. Subconsultants An independent professional interviewer based in Orange County who has performed on-site interviewing for many of these and other HCS studies will conduct the intercepts. Eastern Research will conduct the household telephone interviews. APPROACH/SCOPE OF SERVICES The Economic Impact/Visitor Profile Study ("the Study") will estimate tourism's contributions to Huntington Beach in terms of visitor volume, spending, and demographic and trip behavior characteristics for calendar 2011. Overall Approach The Study approach will consist of the following elements: 1. 800 total annual (200 per quarter) on-site interviews among Huntington Beach visitors (i.e., non-Orange County residents) to capture visitor demographic, trip behavior and spending data. We will work with you to identify interview locations. 2. 200 annual telephone interviews (100 in two waves) among Huntington Beach households that have hosted visitors during the year period (either in-home or referred to a local hotel) to determine hosting incidence, and visitor demographics and trip behaviors. 3. Huntington Beach hotel/motel operating data: occupancy and rate (by quarter by lodging tier (e.g. luxury, full service, etc., or room rate, as you define) and if provided by demand segment. 4. Analysis of visitor retail, hotel and related business receipts to estimate tourism's tax and fiscal impacts. Horizon Consumer Science Page 3 Huntington Beach Marketing & Visitors Bureau Proposal - Economic/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2011 The resulting visitor trip characteristics and demographics will form the basis for the quantitative and qualitative analysis of Huntington Beach's tourism industry and for the visitor volume and visitor spending . estimates. Secondary data will provide the means to estimate tourism related taxes and employment. Scope of Services Listed below and then described in detail are the tasks to be undertaken. 1. Meet/communicate regularly with HBMVB to gather input and discuss status and findings 2. Review/revise visitor intercept and household survey questionnaires 3. Contract, brief and supervise the interviewers 4. Obtain Huntington Beach lodging occupancy, rate and guest segment data 5. Analyze results and prepare written report of findings and conclusions, presenting data on an aggregate and segment basis as we jointly define. Develop/Review Surveys We will begin the process by reviewing the intercept questionnaire and asking for your input as to questions to retain, change, eliminate or add. The questionnaire will be designed on paper first, then once you have authorized, programmed into the hand-held computers used by the interviewers. Intercept On-Site Surveying A total of 800 annual/200 quarterly on-site visitor intercept interviews will be completed over the year at popular Huntington Beach venues to be defined. To obtain the most representative sample, interviewing will vary by time, day of the week and location. The questions cover a range of visitor trip behaviors among Huntington Beach visitors comparable to those asked in the prior studies. The survey schedule is proposed as follows: Surve" Period/ Season m co leted in:terviiews Wave 1 - February 2011 winter 200 Wave 2 - May (spring) 200 Wave 3 - August summer 200 Wave 4 - October fall 200 Total 800 Horizon Consumer Science Page Huntington Beach Marketing & Visitors Bureau Proposal - Economic/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2011 Household Survey A total of 200 telephone interviews will be conducted among Huntington Beach households to determine their incidence of hosting visitors in their homes or referring their guests to area hotels. The survey will be conducted in two waves, one in June and the other in December 2011 each capturing activity for the immediate past six months. The results, covering visitation, demographics and related trip information, are used to project visitor volume and visitor spending and to provide another profile of these visitors. The questionnaire will be programmed into and conducted using the computer aided telephone interviewing (CATI) system. Hotel Data In December 2011 we will ask Huntington Beach lodging properties to complete a confidential survey on monthly occupancy, room rate as well as demand segments. The results allow us to accurately measure the lodging market and to provide analyses of room demand and rate by season, tier and segment. This task can be challenging as hotels may be unwilling to complete the form. We will discuss the best approach with you once the study begins. HCS will collect the data to ensure confidentiality. WORK PRODUCT The overall study will result in: • a comprehensive report consisting of estimated visitor volume, spending, taxes and employment generated, and a visitor profile including trip characteristics and demographics for 2011, as well as an executive summary of findings, our observations about the Huntington Beach visitor market, summary tables and a separate file of the detailed data tables. We are changing our format to MS PowerPoint-only for the full report and will retain MSWord format for the executive summary suitable for public distribution. • a quarterly MS PowerPoint report following each period summarizing that quarter's results. Data will be reported for the total visitor base and by selected visitor segments such as day visitors, hotel guests, leisure visitors, business visitors, domestic vs. international, male, female, age, income, etc. We will work with you to define the segment break-outs. The economic impact section will contain estimated total annual visitor volume, visitor days and direct visitor spending in total and by spending category. Each of the estimates will be detailed by day visitor, hotel visitor and household visitor segments. As well, we will apply a multiplier to total visitor spending to derive indirect spending impacts. Finally, we will estimate taxes generated and the number of local jobs supported by visitor spending. Horizon Consum er Science Page 5 Huntington Beach Plarketing & Visitors Bureau Proposal - Economic/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2011 TASKS and TIMING The timing to conduct and complete the Study is shown below. All fieldwork and analysis, including the written report, should be completed and delivered by March 2010, barring any unforeseen circumstances. Should there be any material change to this schedule, we will notify you. Proposed Tasks &Timing Respons- HCS _ Month of Task ibilit Hours. : Stud 1. Finalize study logistics: timing, questionnaires, HCS & 2 January - February methodology; interviewing locations & logistics, hotel/motel HBMVB 2011 survey; related issues (meeting in Huntington Beach if needed 2. Develop & submit revised questionnaires to HBMVB for HCS 2 February input; revise as needed and finalize 3. Program & test surveys HCS 4 February 4. Brief field research firms HCS 2 February 5. Conduct on-site field research MRA February Supervise surveying HCS 8 May August October 6. Test & Conduct household surveys Eastern 2 June & December 7. Obtain hotel data; follow-up as needed. Spreadsheet HCS 8 December - January analysis 2012 8. Tabulate data and produce quarterly analyses of visitor HCS 16 February, May demographics and trip behaviors August, October, 9. Analyze final data and produce economic estimates CIC 0 January - February 2012 10. Prepare annual draft report HCS 24 February - March 11. HBMVB review and comment on report HBMVB 0 March 12. Revise draft and deliver final report HCS 4 March 2012 13. On-going ro'ect management HCS 12 --- 14. PowerPoint presentation to HBMVB stakeholders HCS 4 Total 86 Horizon, CUnSUmer Science Pace 6 Huntington Beach Ma keting & Visitors Bureau P"d vdi - cCdi 0 7 iL1FiSCaI Impacts of HUr ti Mgt) Beach T dUriS n u Visitor Profile Study for 2011 _-FEES & 9ILLIIVG,:; _. . Estimated Costs for Economic Impact and Visitor Profile Study � : Firm%Res p oriMbilit Corn 'onentICost ;Total. Consultants and Data HCS - primary consultant 34 hours @ $300/hr. $ 10,200 - associate 52 hours @ $175/hr. 9,100 CIC - data analysis, economic and fiscal impact estimates 30 hours @ $150/hr. 4,500 Subtotal Professional Fees $23,800 Field Work - MFA - intercept interviews 800 @ $15.00 $12,000 - HCS - computer rental, programming, tables 5;000 - Eastern Research - telephone household survey &tables 4,500 Subtotal Field Research $21,500 Total Fixed Costs $45,300 Out-of-Rocket expenses not to exceed)* $1 500 Total Costs not-to-exceed $46 800 Note: includes one final presentation * Actual misc. expenses for interviewers and consultant, including mileage, parking, etc. including $800 for incentive (@ $1 per respondent) unless provided by the HBMVB. Billing The billing schedule is proposed as follows: • Initial Billing: to meet up-front costs and to commence the project, 25% of the total project fees are due upon Project Authorization. We will send you an invoice once we receive project authorization. • Second &Third Billing: following the second quarter and third quarter of interviewing 25% each of fees per period will be billed with payment due in 30 days from the invoice date. • Final Billing: for the final 25% of remaining fees and actual expenses will be billed within your 2011 fiscal year. Expenses include actual costs associated with interviewer and consultant mileage, parking etc, and respondent incentive, and should not exceed $2,000. Payment will be due upon our transmittal of the Draft final report. Why Horizon Consumer Science HCS has been in operation since 1992, founded by Dr. Ian Cesa in Los Angeles following several years of research firm management. Over the years HCS has specialized in serving the hospitality and tourism industries, and has built a successful portfolio of research for clients including DMOs, special event producers, airport duty free retail outlets, other retail operators, and other related clients. We have Hdri?dn ConSl_im,er Scienf_e Page 7 Huntington Bach Marketing & Visitors Bureau Proposal - Economic/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2�g1' performed visitor profile studies for destinations throughout the west. The HCS and CIC team have conducted such studies for the following entities: Beverly Hills Conference &Visitors Bureau (2004 & 2007) * Huntington Beach Marketing and Visitors Bureau (U.S. Open of Surfing 2010) Laguna Beach Convention & Visitors Bureau (2007) * Mono County Economic Development Department (2007/08) * Newport Beach Conference &Visitors Bureau (2006/07) * Oxnard Convention &Visitors Bureau (2005/06) Santa Barbara County Conference & Visitors Bureau (2007/08) * Santa Monica Convention & Visitors Bureau (triennially since 1983) * Ventura Visitors & Convention Bureau (2005/6) West Hollywood Convention &Visitors Bureau (2006 and 2010) In addition are HCS's and CIC's individual clients that have furthered our own unique experience and expertise that we bring to you as a client. LIMITATIONS/CONDITIONS • All findings, data, reports and secondary source data are strictly confidential and are the property of the Huntington Beach Marketing &Visitors Bureau ('the Client"). Neither Horizon Consumer Science ("HCS" or"the Consultant") nor any of the subconsultants will provide any information to any third party(s) unless specifically authorized by the Client. • The Study captures moments-in-time, and the results reflect conditions known to exist at the time, and does not anticipate changes in outside market forces that may impact the results after fieldwork/surveying is completed. • Any requests by the Client for the Consultant to use the Study data to perform additional tasks not specifically included within this Proposal are considered to be a separate contract. • Survey(s) and findings/reports will be issued first in DRAFT form for the Client's review and comment. These documents will be finalized only upon the Client's expressed satisfaction and authorization of the final version. • Any data supplied by the Client for the study are assumed to be correct when and as provided. Should the data change and be reissued during the course of the study, any additional time required by HCS to revise already developed analyses or results will be charged on an hourly basis in addition to the fees set forth above. Horizon CansuM Selena Pace 8 Huntington Beach Marketing &Visitors Bureau Proposal - Econom:cl/Fiscal Impacts of Huntington Beach Tourism & Visitor Profile Study for 2011 Should the Client direct HCS to terminate the Study prior to completion, HCS will invoice the Client for all HCS time/charges, at $300.00/hour (Principal) and $175/hour (Associate), and at rate for all time/charges incurred by subcontractors and for all actual related project expenses, incurred through the date of termination. If the amount incurred is less than the payments to date, HCS will refund the difference less a charge of $750.00 for administration. If the total charges exceed the payments to date, HCS will be paid the additional incremental amount. Payment will be made to HCS within 15 days of the stop-date. ACCEPTANCE/AUTHORIZATION Should the scope of services and the terms as described herein be acceptable, please sign on the line below and fax this page only to HCS at 213-623-8240. If you have any questions, comments, or would like to amend the Proposal, please contact me. We appreciate and thank you for your positive consideration of Horizon Consumer Science services. ACCEPTANCE/AUTHORIZATION: for Horizon Consumer Science team to perform Visitor Profile and Economic/Fiscal Impact Study of Huntington Beach tourism for calendar year 2011. Cl/ BY: U"� � ��— TITLE: Senior Vice President Lauren Schlau BY: TITLE: FOR: Huntington Beach Marketing &Visitors Bureau DATE: , 2011 Horizon llonst,imar S(:IcnCe page 9 The Montreal Gazette—Circulation 139,360. Ad Value for this article: $5,519.30 ,ti montrealgazette.com Surfs up at this California hotel By KEVIN PANG, McClatchy-Tribune January 22, 2011 HUNTINGTON BEACH, Calif. - Many coastal towns in California and Hawaii may lay claim, but only one has "Surf City USA" on its government stationery. Welcome to Huntington Beach, in sunny and placid Orange County, a town that sits on about 14 kilo-metres of continuous and pristine Pacific beachfront. Surfing is the lifeblood and wet suits the attire of choice. Walk out on the Huntington Beach pier, waves crashing on either side, salty ocean spray misting the air, and you can't help but hear that guitar riff of Misirlou resonating in your head. (Young folks: that song from Pulp Fiction.) This town feels like California as interpreted by the Beach Boys. It's halfway between Long Beach and Orange County airports (and a 30-minute drive to LAX), making it a relaxing home base for Disneylanders, sun worshippers and those who enjoy driving down Pacific Coast Highway, gawking at beachfront homes they could never afford. Overlooking the Pacific is the Shorebreak Hotel, opened in May 2009 and part of a new.complex that includes a Forever 21, a sushi restaurant and a surf shop. Checking in: The hotel entrance is an art exhibition of prints curated by The Surf Gallery. Already the vibrant, free-spiritedness of the town surrounds me, and I haven't even reached the second-floor lobby. I go up the stairs, past the giant kelp mural and up to check-in, a spare space with nautical rope as art, rattan furniture and surfing movies 24/7. Three minutes later, I have my key cards. Rooms: The surfing motif continues in its 157 guest rooms. Mine, with a queen-size bed overlooking the ocean, is contemporary, well-lit, exuding a whimsical surfer chic and colour accents that pop. There is surf art aplenty and inside the bedside table drawer is a copy of Riptionary,'a glossary of surfing terms. Makes sense; it is the religion here. Bathroom: Pristine. Powder blue walls. Surfer photos. Mirrors, tissue boxes, soap dishes all designed with clean,modern lines. Dining: Zimzala, the in-house restaurant, serves Mediterranean fare at the $20-plus entree range. (Zimzala, incidentally, is surfer lingo for the feeling of sand between your toes.) Kid friendly: No amenities for children per se, though the town itself is kid friendly. And Disneyland is 20 minutes away. Perks and peeves: There is no reason Wi-Fi or cable Internet access should cost $10 a day. Parking is indoors, valet for$24 a day(in-and-out privileges) or you could try to find street parking. The centre courtyard feels like a boardwalk, with a fire pit to re-create endless nights on the beach. No swimming pool, but you've got one gigantic body of water about 50 metres from the front door. Rates: Listed rates are $199 to $1,200 at high season, $139 to $650 for winter months. I went in winter and found a$145-a-night, ocean-view rate (usually more expensive) on a third-party travel site. Bottom line: Two thumbs up. This hotel is modern, spotless, kitschy without cliche, with a laid- back aesthetic that fits my idea of southern California. Shorebreak Hotel, 500 Pacific Coast Highway, Huntington Beach, Calif., 714-861-4470, shorebreakhotel.com © Copyright(c) The Montreal Gazette Result of CTTC FAM following Travel Media Showcase Post FAM numer wltn women Around the world or across the street January 27, 2011 To j hoteR room, Shorebireak Hot e Huntington Beach p By Susan Lanier-Graham F WIN r �d.= 4 King Guest Room at Shorebreak Hotel.Photo courtesy Shorebreak Hotel I ended up at the Shorebreak Hotel in Huntington Beach, California almost by accident and it was a lovely accident.There's something unique about staying in a comer room right on the Pacific Coast Highway overlooking the Pacific Ocean and the pier at Huntington Beach. It's like living part of the American Dream. I had a comer room on the third floor,with a large balcony that overlooked the ocean. I became quite fond of my lounge chair out on that balcony overlooking the beach.There's no better place to people watch than on the beach in California. The Shorebreak is a fun hotel. It's a little bit funky. Very hip, modem, contemporary. It embodies Surf City USA. The entrance is up one level from the street by way of an elevator.The lobby is open and brings together an intriguing collection of textures to draw you into the space. As you search for your room,you see that each room number on the door is encased in a Lucite frame with a funny little photo of surfers and a handful of actual shifting sand. Simple fun. f7 Shorebreak Lobby Huntington Beach.Photo courtesy Shorebreak Hotel My room was bright, white, with bold accent colors.There were touches of modern art, including the quirky white lamp with a base shaped like a tall narrow tiki face. I loved the walk-in shower and the sliding frosted door that separated the bath from the rest of the room. The towels and linens were oh-so-soft and the bed...ahh...I really decide how I feel about a place based on the bed. It's the first thing I touch in a room. I loved this bed. After settling in and spending some time people watching out on the balcony, I wandered down to the courtyard for a glass of wine during the evening's wine tasting. I brought it back up to my room and sat out on the balcony watching the sun set over the Pacific. I was about as relaxed as I could get. Or so I thought at the time. } Zimzala Dining Room at the Shorebreak Hotel.Photo courtesy Shorebreak Hotel I decided to wander downstairs and enjoyed a dinner at the hotel's restaurant,Zimzala. How fun is that name? The restaurant has a great atmosphere, an outside dining area that embraces the Southern California weather, and offers a great variety of small and large plates. I had an unforgettable flatbread—3 cheeses of mozzarella, provolone, grana padana,with tomatoes,roasted mushrooms, and truffle oil. Wow. I was in heaven! A plate of cheeses with truffle oil?Relaxation had gone over the top. Shorebreak Hotel was such a fun,pleasant surprise and not the sort of place I'd expect to find across the street from the beach. But then, Huntington Beach isn't your typical beach, either. It has such a unique flair that you don't find at all the beach towns dotting the shores up and down our coasts. The rich surfing history sets it apart and Shorebreak really embraces that vibe. It was great after dinner to take another glass of wine out on my balcony and watch the bonfires that dotted the beach and listen to the waves break along the shore. JJ Shorebreak Hotel Huntington Beach.Photo courtesy Shorebreak Hotel Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach,CA 92648 714-861-4470 http://www.shorebreakhotel.com The Montreal Gazette—Circulation 139,360. Ad Value for this article: $5,519.30 "L- 1 tl ,, montrealgazette.com Surfs up at this California hotel By KEVIN PANG, McClatchy-Tribune January 22, 2011 HUNTINGTON BEACH, Calif. - Many coastal towns in California and Hawaii may lay claim, but only one has "Surf City USA" on its government stationery. Welcome to Huntington Beach, in sunny and placid Orange County, a town that sits on about 14 kilo-metres of continuous and pristine Pacific beachfront. Surfing is the lifeblood and wet suits the attire of choice. Walk out on the Huntington Beach pier, waves crashing on either side, salty ocean spray misting the air, and you can't help but hear that guitar riff of Misirlou resonating in your head. (Young folks: that song from Pulp Fiction.) This town feels like California as interpreted by the Beach Boys. It's halfway between Long Beach and Orange County airports (and a 30-minute drive to LAX),making it a relaxing home base for Disneylanders, sun worshippers and those who enjoy driving down Pacific Coast Highway, gawking at beachfront homes they could never afford. Overlooking the Pacific is the Shorebreak Hotel, opened in May 2009 and part of a new complex that includes a Forever 21, a sushi restaurant and a surf shop. Checking in: The hotel entrance is an art exhibition of prints curated by The Surf Gallery. Already the vibrant, free-spiritedness of the town surrounds me, and I haven't even reached the second-floor lobby. I go up the stairs, past the giant kelp mural and up to check-in, a spare space with nautical rope as art, rattan furniture and surfing movies 24/7. Three minutes later, I have my key cards. Rooms: The surfing motif continues in its 157 guest rooms. Mine, with a queen-size bed overlooking the ocean, is contemporary, well-lit, exuding a whimsical surfer chic and colour accents that pop. There is surf art aplenty and inside the bedside table drawer is a copy of Riptionary, a glossary of surfing terms. Makes sense; it is the religion here. Bathroom: Pristine. Powder blue walls. Surfer photos. Mirrors, tissue boxes, soap dishes all designed with clean, modern lines. Dining: Zimzala, the in-house restaurant, serves Mediterranean fare at the $20-plus entree range. (Zimzala, incidentally, is surfer lingo for the feeling of sand between your toes.) Kid friendly: No amenities for children per se, though the town itself is kid friendly. And Disneyland is 20 minutes away. Perks and peeves: There is no reason Wi-Fi or cable Internet access should cost $10 a day. Parking is indoors, valet for$24 a day(in-and-out privileges) or you could try to find street parking. The centre courtyard feels like a boardwalk, with a fire pit to re-create endless nights on the beach. No swimming pool, but you've got one gigantic body of water about 50 metres from the front door. Rates: Listed rates are $199 to $1,200 at high season, $139 to $650 for winter months. I went in winter and found a$145-a-night, ocean-view rate (usually more expensive) on a third-party travel site. Bottom line: Two thumbs up. This hotel is modern, spotless, kitschy without cliche, with a laid- back aesthetic that fits my idea of southern California. Shorebreak Hotel, 500 Pacific Coast Highway, Huntington Beach, Calif., 714-861-4470, shorebreakhotel.com © Copyright (c) The Montreal Gazette Result of CTTC FAM following Travel Media Showcase Post FAM wim womyer Ammer � Around the world or across the street January 27, 2011 Tog h®ttO room o Shoirebreak HoteD Huntington Beach By Susan Lanier-Graham Sm j m s , WVal King Guest Room at Shorebreak Hotel.Photo courtesy Shorebreak Hotel I ended up at the Shorebreak Hotel in Huntington Beach, California almost by accident and it was a lovely accident. There's something unique about staying in a corner room right on the Pacific Coast Highway overlooking the Pacific Ocean and the pier at Huntington Beach. It's like living part of the American Dream. I had a corner room on the third floor,with a large balcony that overlooked the ocean. I became quite fond of my lounge chair out on that balcony overlooking the beach. There's no better place to people watch than on the beach in California. The Shorebreak is a fun hotel. It's a little bit funky. Very hip,modern, contemporary. It embodies Surf City USA. The entrance is up one level from the street by way of an elevator. The lobby is open and brings together an intriguing collection of textures to draw you into the space. As you search for your room,you see that each room number on the door is encased in a Lucite frame with a funny little photo of surfers and a handful of actual shifting sand. Simple fun. A Shorebreak Lobby Huntington Beach.Photo courtesy Shorebreak Hotel My room was bright, white, with bold accent colors.There were touches of modern art, including the quirky white lamp with a base shaped like a tall narrow tiki face. I loved the walk-in shower and the sliding frosted door that separated the bath from the rest of the room. The towels and linens were oh-so-soft and the bed...ahh...I really decide how I feel about a place based on the bed. It's the first thing I touch in a room. I loved this bed. After settling in and spending some time people watching out on the balcony,I wandered down to the courtyard for a glass of wine during the evening's wine tasting. I brought it back up to my room and sat out on the balcony watching the sun set over the Pacific. I was about as relaxed as I could get. Or so I thought at the time. ., r Zimzala Dining Room at the Shorebreak Hotel.Photo courtesy Shorebreak Hotel I decided to wander downstairs and enjoyed a dinner at the hotel's restaurant,Zimzala. How fun is that name? The restaurant has a great atmosphere,an outside dining area that embraces the Southern California weather, and offers a great variety of small and large plates. I had an unforgettable flatbread—3 cheeses of mozzarella, provolone, grana padana,with tomatoes,roasted mushrooms, and truffle oil. Wow. I was in heaven! A plate of cheeses with truffle oil?Relaxation had gone over the top. Shorebreak Hotel was such a fun,pleasant surprise and not the sort of place I'd expect to find across the street from the beach. But then,Huntington Beach isn't your typical beach, either. It has such a unique flair that you don't find at all the beach towns dotting the shores up and down our coasts.The rich surfing history sets it apart and Shorebreak really embraces that vibe. It was great after dinner to take another glass of wine out on my balcony and watch the bonfires that dotted the beach and listen to the waves break along the shore. rgt Shorebreak Hotel Huntington Beach.Photo courtesy Shorebreak Hotel Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach, CA 92648 714-861-4470 http://www.shorebreakhotel.com Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,January 18, 2011, 3:3opm Shorebreak Hotel 500 Pacific Coast Highway Huntington Beach, CA 92648 Public Notice Information:In accordance with the Ralph M.Brown Act,HBMVB agendas are available for public review outside the City of Huntington Beach Council Chambers at 2000 Main Street at least 72 hours prior to each meeting.Questions on agenda items may be directed to Bob Wentworth,HBMVB COO,at(714)969-3492• HBCVB Mission: To position Surf City USA®as the preferred California beach destination in order to maximize overnight visitor spending, destination development and quality of life for all residents. AGENDA 1. Call to Order and Antitrust Reminder(see reverse)by Chair Kevin Patel 2. Roll Call: Ali, Barnes, Beukema, Bunten, Dettloff, Dodge, Gagnet, Patel, Perry Phelps, Riddell, Shafer,Torrence,Vaughan, Shields 3. Announcement of Late Communications 4. Public Comments — Chairperson(limited to 3 minutes/person)° The HBMVB welcomes public comments on all items on this agenda`or of community interest. We respectfully request that this public forum be utilized in a positive and/ortconstructive manner.Please focus your comments on the issue or,concern that you would`like to bring to the attention of the Board. 5. Approval of November 18, 2010 Board Meeting Minutes(blue pages) 6. TOT report by City(pink pages) 7. Financial Report by CFO J D Shafer(green pages) 8. Chairman's Report by Chair Kevin Pater ; 1. Bus Shuttles for Summer` 2. Lodging Committee HBMVB Board Agenda 1-18-11 Page 1 of 3 Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,January 18, 2011 ANTITRUST COMPLIANCE POLICY It is the policy of the Huntington Beach Marketing & Visitors Bureau to comply fully with the antitrust laws of the United States and the State of California. In order to assure full compliance, the following policies and procedures are to be followed by all employees and stakeholders of the Bureau and by representatives of any stakeholders of the Bureau. At any meeting of the directors of the Bureau or any committees of the Bureau, or at any meeting where any employee of the Bureau is present or where the Bureau is in any way involved, there shall be no discussion of the following: A. Prices or rates for hotel or motel rooms, food and beverage, transportation, sightseeing, or other services or facilities of stakeholders, including,but.not limited to prices or rates to be charged to convention groups, tour groups or tour operators, including off-season prices or discounts B. Changes or proposed changes in the prices or rates of hotel or motel rooms,food and beverage, transportation, sightseeing, or other services offered to customers of the hotel and motel industry; C. Formulas,procedures, or means for the,establishment and determination of prices, rates, discounts, terms, and conditions or rental; D. Plans of individual stakeholders covering increases or reductions in distribution or marketing of particular products,or services. E. Restrictions on legal advertising or promotional activities. F. Matters relating to actual or potential suppliers or customers that might have the effect of excluding them from any market or of influencing others not to deal with them. Huntington Beach Marketing and Visitors Bureau Board of Directors Meeting Tuesday,January 18, 2011 9. Marketing Report by VP of Sales&Marketing, Bob Wentworth a. Marketing Committee Meetings b. Lodging Committee Update c. Marketing Budget Update d. Group Sales Update: i. DOS Position ii. Tradeshows iii. Advertising iv. Contact Database v. Group Collateral e. Marketing Update i. Advertising ii. Website and Online Update 1. Website Upgrades 2. Online Advertising/ SEO/PPC 3. Social Media iii. Publications (Sustainable Tourism, Dimng,,,,Qu'ide,z Visitors Guide, Visitors Map) iv. Public Relations 1. CTTC San Francisco'Media Event—2/1 2. FAMs and Site Tours.-Alitalia Germany, Western Canada Sales Mission a. Marketing Committee Report 10. Sustainable Tourism.Committee Report by Chair Shirley Dettloff 11. Advocacy Committee Report by Chair Joyce Riddell 12. President's Report by`CEO Steve Bone a. US Open of Surfing Economic Impact Report b Film Commission Marketing Plan c. OCTC(Orange County Tourism Commission) Update d. Office Improvements 13. New Business 14, Open Discussion/Announcements 15. Adjournment Next Board Meeting: Tuesday, February 15th, 2o11 at 3:30 p.m. at The Wetlands&Wildlife Care Center Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, November 18, 2010 3:30 p.m. Hyatt Regency Resort&Spa Vista Ballroom 21500 Pacific Coast Hwy Huntington Beach, CA 92648 BOARD MEMBERS PRESENT: Michael Ali, Suzanne Beukema, Margie Bunten, Shirley Dettloff, Kevin Patel, Cheryl Phelps,JD Shafer, Robert Vaughan BOARD MEMBERS ABSENT: Ron McLin, Steve Dodge,Joyce Riddell, Michael Gagnet, Marco Perry, Dean Torrence, Tom Shields GUESTS PRESENT: Joe Carchio, Laurie Payne STAFF PRESENT: Steve Bone, Bob Wentworth,Nicole Llido, Briton Saxton 1. Meeting called to order with Antitrust Reminder(see reverse of agenda)at 3:47 p.m.by Chair Margie Bunten 2. Roll Call 3. Public Comments—None 4. Approval of September 21 hoard Meeting Minutes —Motion/second by Dettloff/Bunten.Ayes unanimous. Minutes approved. 5. TOT report by Steve Bone — Gross is up. Mild falling in room rate,however the last few months have seen a significant increase in revenue. 6. financial Report by CFO JD Shafer—JD says we are in good shape financially. He explains areas where money had been spent.There has been an overall good flow through the years. Motion/Second by Bunten/Phelps 7. Recognitions— Kevin Patel recognized Margie Bunten and Ron McLin for their contributions to the board and city. Steve Bone introduces Bob Wentworth and Briton Saxton 8. Marketing Report Eby VP of Sales&Marketing, Bob Wentworth at 4:02 PM Bob discusses how the Alitalia Fain is scheduled and what the HBMVB has planned for those involved:,He has learned from his attended lodging lunches that the general opinion is: "Keep the large hotels full and it will be fine."CTTC's January restaurant month has been declined at this time but will be joined at a future date. i. International Sales: Bob explained how the activities of the CTTC Australia Roadshow were"Interactive and fun". He also talked about how Alitalia has great potential although currently not a main market, particularly because now there was been a direct flight added from Rome to LAX nonstop. ii. On February 1, 2011 Bob and Nicole Llido will be attending the CA Tourism Media Reception in San Francisco. 9. Sustainable Tourism Report by Chair Shirley Dettloff—The Report will be shared by January 2011 and a media event will be held for its introduction at the first City Council Meeting in January. 1 Minutes Board of Directors Meeting Huntington Beach Marketing and Visitors Bureau Tuesday, November 18, 2010 io. Advocacy Committee Report by Steve Bone ii. Presidents Report by Steve Bone—The HBMVB will soon be hiring a film commissioner to help promote production in the city. OCTC has come up with a 26- point action plan that is now being implemented. Huntington Beach will soon be undergoing a year-long Visitor Impact Study and will be coordinating with shareholders as to what questions they would like. 12. Open Discussion/Announcements Steve Bone discussed going back to a monthly meeting formula. Ayes unanimous. 13. Motion to adjourn meeting. Motion/Second by Riddell/Gagnet.Ayes unanimous. Meeting adjourned at 4:40 p.m. 2 City of Huntington Beach 10% Transient Occupancy 'Tax Receipts Report Reflecting Hotel/Motel Receipts Thru December 2010 Transient Occupancy Tax Receipts Reflecting November Occupancies Current Month - November 2010 *Year to Date - November 2010 Last Year This Year Change %Change Last Year This Year Change %Change 291,335 $371,225 79.890 1 27.4% $702,616 $853,481 150,865 21.5% *Excludes audit Monthly TOT Comparison to Prior Years *Annual (in thousands) YTD $900,000 $8,000 $1,600 $800,000 O Prior Year 03 Year Avera a $6,574 $6,589 s $7,000 $1,400 $700,000 �_®Current Year $5,810 $600,000 $6,000 $ $1,200 $500,000 $5,000 $1,000 $400,000 $4,000 $984 $800 $300,000 $ $841 $854 $200,000 kf ,; $3,000 $703 $600 $100,000 $2,000 $400 $1,000 $200 e� c1 oc c� eA oe J�� J5` ec OG4o�,e��Ge�o,e�oa e�Soe �a� PJo, �e $0 7 $0 4a Oe Q �eQ 2006107 2007/08 2008109 2009/10 2010/11 Fiscal Year 2007108 Fiscal Year 2008/09 Fiscal Year 2009/10 Fiscal Year 2010/11 Actual %Change Actual %Change Actual %Change Actual %Change October $563,938 20.2% $441,902 (21.6%) $411,281 (6.9%) $482,256 17.3% November $419,909 11.6% $399,398 (4.9%) $291,335 (27.1%) $371,225 27.4% December $337,105 (0.2%) $278,148 (17.5%) $266,439 (4.2%) $0 January $496,899 12.8% $349,357 (29.7%) $365,195 4.5% $0 February $512,087 11.4% $358,467 (30.0%) $369,754 3.1% $0 March $590,311 (5.7%) $389,473 (34.0%) $487,182 25.1% $0 April $477,179 (16.0%) $429,997 (9.9%) $438,887 2.1% $0 May $550,682 (2.9%) $429,830 (21.9%) $521,685 21.4% $0 June $573,493 (10.7%) $518,406 (9.6%) $585,841 13.0% $0 July $797,558 (0.5%) $705,133 (11.6%) $797,084 13.0% $0 August $775,941 3.2% $669,946 (13.7%) $770,659 15.0% $0 September $493,407 (7.4%) $446,966 (9.4%) $505,027 13.0% $0 TOT Audit $99,330 $3,332 $12,900 $76 Assessment Billed Total: $6,687.838 1.7% $5,420.354 (19.0%) $5,823,269 7.4% $853,557 21.5% Budget $6,500,000 6.6% $7,500,000 15.4% $5,400,000 (28.0%) $5,535,000 2.5% Actual Prior Yr Receipts vs. Budget% 0.1%) 12.1% (0.4%) (5.0%) City of Huntington Reach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/Motel Receipts Thru December 2010 2% Business Improvement Assessment District Reflecting November Occu ancies Current Month - November 2010 *Year to Date - November 2010 Last Year This Year Change %Change Last Year This Year Change %Change 29,110 74,181 45,071 154.8% 70,224 170,141 99,917 142.3% *Excludes audit Monthly BID Comparison to Prior Years $100,000 *Annual (in thousands) YTD r $800 $200 $90,000 O Prior Year $659 $80,000 $700 $657 $175 03 Year Average$70,0 $581 00 , $542 0 �CurrentYear $600 ' $150 $so,000 $500 $125 $50,000 $40,000 x $400 $100 $30,000 $98 $20,000 $300 $85 $S4 $75 $10,000 $200 $7 $50 $o $100 . ® $25 e& Cn tee` e� $0 $0 �° pe geQ 2006/07 2007/08 2008/09 2009/10 2010/11 Fiscal Year 2007/08 Fiscal Year 2008/09 Fiscal Year 2009/10 Fiscal Year 2010/11 Actual %Change Actual %Change Actual %Change Actual %Change October $56,394 20.2% $44,190 (21.6%) $41,114 (7.0%) $95,960 133.4% November $41,991 11.6% $39,940 (4.9%) $29,110 (27.1%) $74,181 154.8% December $33,710 (0.2%) $27,816 (17.5%) $26,619 (4.3%) $0 January $49,690 12.8% $34,936 (29.7%) $36,508 4.5% $0 February $51,209 11.4% $35,847 (30.0%) $36,975 3.1% $0 March $59,031 (5.7%) $38,940 (34.0%) $48,694 25.0% $0 April $47,718 (16.0%) $43,000 (9.9%) $43,889 2.1% $0 May $55,079 (2.9%) $42,983 (22.0%) $52,106 21.2% $0 June $57,349 (10.7%) $51,836 (9.6%) $58,565 13.0% $0 July $79,756 (0.1%) $70,481 (11.6%) $79,652 13.0% $0 August $77,594 3.3% $66,995 (13.7%) $77,048 15.0% $0 September $49,322 (7.3%) $44,640 (9.5%) $50,494 13.1% $0 BID Audit $7,574 $50 $0 $0 Assessment Total: $666.418 1.4% 541 654 (18.7%) $580,773 7.2% $170,141, 142.3% Note: In FY 2010/11,the BID went from 1%to 2%. City of Huntington Beach 10% Transient Occupancy Tax Receipts Report Reflecting Hotel/hotel Receipts Thru December 2010 Transient Occupancy Tax Receipts Reflecting November Occupancies i Hotels Over„151'.Rooms { ; _ M'otels Under T50,Rooms Current Month - October 2010 Current Month - October 2010 Last Year This Year Change %Change Last Year This Year Change %Change $345,276 $411,253 $65,977 19.1% $66,005 1 $71,003 $4,998 7.6% Monthly TOT - Fiscal Year 2010/11 Over Under 151 ll�Over 151 Rooms w®mUnder 150 Rooms 150 $700,000 , $210,000 4 r, $600,000 $180,000 � � a' � $500,000 $150,000 $400,000 V $120,000 $300,000 $90,000 $200,000 ® $60,000 $100,000 $30,000 $0 $0 October November December January February March April May June July August September Fiscal Year 2009/10 Fiscal Year 201 Oil 1 City Fiscal Over151 %Change Under150 %Change Over151 %Change Under150 %Change Period Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. Rooms Previous Yr. October $345,276 n/a $66,005 2.3% $411,253 19.1% $71,003 7.6% November $239,824 n/a $51,512 (40.6%) $311,718 30.0% $59,507 15.5% December $215,616 n/a $50,823 (14.5%) $0 $0 January $318,927 n/a $46,268 (30.5%) $0 $0 February $309,002 n/a $60,751 2.7% $0 $0 March $415,847 n/a $71,335 (5.5%) $0 $0 April $368,591 n/a $70,296 (9.2%) $0 $0 May $446,298 26.5% $75,387 (2.3%) $0 $0 June $495,334 13.5% $90,506 10.6% $0 $0 July $670,409 13.7% $126,675 9.8% $0 $0 August $654,559 14.6% $1'16,099 17.6% $0 $0 September $427,326 13.7% $77,701 9.3% $0 $0 Total: $4,907,010 n/a $903,359 (3.2%) $722,971 109.4% $130,510 97.7% H.B. Conference &Visitors Bureau Statement of Financial Position As of December 31,2010 1A I B I C D E F G H 1 ASSETS 2 Current Assets 3 Checking/Savings 4 Business Checking-City Grant $ 15,961.96 5 Business Checking-B.I.D. 7,557.96 6 Money Market-Bureau Generated 65,110.65 7 Money Market-City Grant 58,862.08 ° 8 1 Money Market-B.I.D. 128,992.90 10 CD-City Grant 100,724.34 11 JCD-BID 149,577.09 12 1 Petty Cash 197.84 13 1 ITotal Checking/Savings 526,984.82 15 1 Accounts Receivable 115,212.37 19 1 DepositsT 1,815.00 20 1 1 Prepaid Expenses 26,196.78 21 Total Current Assets 670,208.97 22 Fixed Assets 23 1 Furniture&Fixtures 19,359.97 24 1 1 jAccum. Depr. - Furniture&Fix. (5,356.86) 25 1 ITotal Furniture&Fixtures 14,003.11 26 1 1 Equipment 18,419.55 27 1 1 jAccum. Depr. - Equipment (10,990.04) 28 1 ITotal Equipment 7,429.51 29 1 Leasehold Improvements 19,531.86 30 1 1 jAccum. Depr.-Leasehold Impr. (7,998.86) 31 Total Leasehold Improvements 11,533.00 32 Intangible Assets 53,300.00 33 jAccum.Amort.- Intangibles (10,659.97) 34 Total Intangible Assets 42,640.03 35 ITotal Fixed Assets 75,605.65 36 TOTAL ASSETS $ 745,814.62 37 LIABILITIES&EQUITY 38 iLiabilitiesi 39 1 1 Current Liabilities 40 1 1 jAccounts Payable $ 62,547.50 41 Accts Payable-Personnel 29,619.85 42 Loan from City 40,000.00 43 Total Current Liabilities 132,167.35 44 Total Liabilities 132,167.35 45 Equity FF- 46 General Unrestricted Net Assets 717,076.97 47 Net income (103,429.70) 48 Total Equity 1 613,647.27 49 TOTAL LIABILITIES&EQUITY $ 745,814.62 50 51 BID receivable of$57,100.00 52 TOT receivable of$57,798.00 • H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D E F G H I 1 2 Month Actual Month Budget YTD Actual YTD Budget 3 4 REVENUE 5 6 Public Sources (TOT) 7 City Contract $ 27,300.00 $ 27,300.00 $ 105,325.00 $ 99,200.00 8 Interest Income 25.99 27.78 65.43 83.34 9 Total Public Sources 27,325.99 27,327.78 105,390.43 99,283.34 10 11 Quasi-Private Sources BID 12 BID Assessment 27,300.00 $ 27,300.00 $ 153,060.00 $ 99,200.00 13 Interest Income 34.44 27.78 117.75 83.34 14 Total Quasi-Private Sources 27,334.44 27,327.78 153,177.75 99,283.34 15 16 Private Sources 17 Advertising: Website - - - 500.00 18 Promotional Participation - 1,500.00 540.00 3,500.00 19 Licensing Income - - - - 20 Travelocity Commissions 116.07 50.00 303.85 50.00 21 Interest Income 11.09 27.77 27.53 83.34 22 Total Private Sources 127.16 1,577.77 871.38 4,133.34 23 24 TOTAL REVENUE 54,787.59 56,233.33 259,439.56 202,700.02 25 26 EXPENSE 27 28 Personnel 29 Salary- Base 31,628.47 38,923.00 112,568.35 116,767.00 30 Salary-Vacation Accrual (560.05) 583.00 1,338.75 1,749.00 31 FICA Tax 1,952.73 2,724.00 7,759.25 8,172.00 32 FUTA Tax - 58.00 84.34 174.00 33 S UTA Tax - 370.00 653.65 1,110.00 34 Pension Expense 3,447.77 3,103.00 9,118.87 9,309.00 35 Health Insurance 2,808.00 9,043.00 14,691.60 27,129.00 36 Dental Insurance - - - - 37 Worker's Comp Insurance 483.98 375.00 1,311.09 1,125.00 38 Staff Training& Development - 1,250.00 682.50 3,750.00 39 Contract Labor 111.30 - 111.30 - 40 Total Personnel $ 39,872.20 $ 56,429.00 $ 148,319.70 $ 169,285.00 41 Page 1 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D E F G H I 1 2 Month Actual Month Budget YTD Actual YTD Budget 42 Marketing/Promotion 43 Travel & Entertainment $ 1,877.81 $ 5,073.00 $ 14,124.94 $ 16,023.00 44 Trade Show Participation 4,174.63 6,935.00 12,621.44 15,085.00 45 FAM Tours/Site Visits 9,138.34 5,366.00 32,137.22 24,106.00 46 Advertising/Marketing: - - - 47 Media 50.00 11,000.00 12,575.49 23,100.00 48 Online/Website 45.00 13,380.00 1,382.38 15,080.00 49 Printed Marketing Collateral 15,715.00 - 38,176.24 13,000.00 50 Public Relations 2,387.75 7,295.00 40,510.11 44,445.00 51 Research - 4,437.00 550.00 13,311.00 52 Fulfillment 3,632.91 3,764.00 8,815.24 11,292.00 53 Other - 485.00 283.95 635.00 54 Total Marketing/Promotion 37,021.44 57,735.00 161,177.01 176,077.00 55 56 Administrative Operations 57 Accounting & Legal 1,735.25 3,000.00 13,423.09 9,000.00 58 1 Dues &Subscriptions - 880.00 1,302.50 2,080.00 59 Depreciation/Amortization 629.16 633.33 1,887.48 1,899.99 60 Insurance - 917.00 871.00 4,750.00 61 Data Processing/Computers 116.00 2,715.00 8,202.44 10,065.00 62 Rent 2,481.75 3,441.33 8,231.46 10,322.99 63 Telecommunications 922.37 1,989.00 3,277.44 5,967.00 64 lOffice Supplies 1,852.48 1,876.00 5,951.30 5,622.00 65 Miscellaneous 7,149.09 1,645.00 10,225.84 4,545.00 66 Total Admin. Operations 14,886.10 17,096.66 53,372.55 54,251.98 67 68 TOTAL EXPENSE 91,779.74 131,260.66 362,869.26 399,613.98 69 70 JEXCIESS REVENUE $ (36,992.15) $ (75,027.33) $ (103,429.70) $ (196,913.96) 71 72 73 74 75 **Statement does not reflect capital expenditures for the fiscal year. Annual budget of$18,000 with actual expenditure 76 77 Office updates(deposit) 1012612010 2,500.00 78 Office furniture (deposit) 1111512010 5,000.00 79 Phone system(deposit) 1113012010 3,590.00 80 Office furniture (balance) 1211312010 4,551.12 81 Phone system (balance) 1211612010 3,590.00 82 Office updates(balance) 12116120101 9,033.00 83 Page 2 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D El J K 1 Annual 2 Month Actual Month Budget Budget 3 4 REVENUE 5 6 Public Sources (TOT) 7 City Contract $ 27,300.00 $ 27,300.00 $ 597,011.00 8 Interest Income 25.99 27.78 333.36 9 Total Public Sources 27,325.99 27,327.78 597,344.36 10 11 Quasi-Private Sources (BID) 12 BID Assessment 27,300.00 $ 27,300.00 $ 1,095,000.00 13 Interest Income 34.44 27.78 333.36 14 Total Quasi-Private Sources 27,334.44 27,327.78 1,095,333.36 15 16 Private Sources 17 Advertising: Website - - 18,000.00 18 Promotional Participation - 1,500.00 3,000.00 19 Licensing Income - - - 20 Travelocity Commissions 116.07 50.00 500.00 21 Interest Income 11.09 27.77 333.28 22 Total Private Sources 127.16 1,577.77 21,833.28 23 24 TOTAL REVENUE 54,787.59 56,233.33 1,714,511.00 25 26 EXPENSE 27 28 Personnel 29 Salary- Base 31,628.47 38,923.00 467,063.00 30 Salary-Vacation Accrual (560.05) 583.00 7,000.00 31 FICA Tax 1,952.73 2,724.00 32,694.00 32 FUTA Tax - 58.00 701.00 33 SUTA Tax - 370.00 4,437.00 34 Pension Expense 3,447.77 3,103.00 37,241.00 35 Health Insurance 2,808.00 9,043.00 108,518.00 36 Dental Insurance - - - 37 Worker's Comp Insurance 483.98 375.00 4,500.00 38 Staff Training & Development - 1,250.00 15,000.00 39 Contract Labor 111.30 - - 40 Total Personnel $ 39,872.20 $ 56,429.00 $ 677,154.00 41 Page 3 of 4 H.B. Conference & Visitors Bureau Statement of Activities by Line Item December 2010 A B C D E J K 1 Annual 2 Month Actual Month Budget Budget 42 Marketing/Promotion 43 Travel & Entertainment $ 1,877.81 $ 5,073.00 $ 61,677.00 44 Trade Show Participation 4,174.63 6,935.00 77,500.00 45 FAM Tours/Site Visits 9,138.34 5,366.00 68,000.00 46 Advertising/Marketing: - - - 47 Media 50.00 11,000.00 158,325.00 48 Online/Website 45.00 13,380.00 135,500.00 49 Printed Marketing Collateral 15,715.00 - 50,750.00 50 Public Relations 2,387.75 7,295.00 154,900.00 51 Research - 4,437.00 53,250.00 52 Fulfillment 3,632.91 3,764.00 45,200.00 53 Other - 485.00 5,000.00 54 Total Marketing/Promotion 37,021.44 57,735.00 810,102.00 55 56 Administrative Operations 57 Accounting & Legal 1,735.25 3,000.00 36,000.00 58 Dues &Subscriptions - 880.00 10,000.00 59 Depreciation/Amortization 629.16 633.33 7,600.00 60 Insurance - 917.00 13,000.00 61 Data Processing/Computers 116.00 2,715.00 34,500.00 62 Rent 2,481.75 3,441.33 41,545.00 63 Telecommunications 922.37 1,989.00 23,860.00 64 Office Supplies 1,852.48 1,876.00 22,500.00 65 Miscellaneous 7,149.09 1,645.00 20,250.00 66 Total Admin. Operations 14,886.10 17,096.66 209,255.00 67 68 TOTAL EXPENSE 91,779.74 131,260.66 1,696,511.00 69 70 EXCESS REVENUE $ (36,992.15) $ (75,027.33) $ 18,000.00 71 72 73 74 75 **Statement does not reflect capital expenditures for the fiscal year. Annual;as follows: 76 77 Office updates (deposit) 78 Office furniture (deposit) 79 Phone system(deposit) 80 Office furniture (balance) 81 Phone system (balance) 82 Office updates(balance) 83 Page 4 of 4 } M a t i "� i4J ¢�1`} >;5 — y+j"q`� y„� rv"d �p✓}��'".�' �,..rw.^"� 'a. '"3y�,tt 1 � � ��" — ''a � •°�� a �� �", -,& � � ��1 Dill, to ' A- t� �,..5 Ld .�r. '' ` 2 �� � ,v„�44 ( i 7(.i—i � t K � %�5' 41 a 9° Jo- 4 �[ li ^c ti"� i�.,.f••�._-� .fit YM� � t't�y n ��,�.d�� � .r'' `�,�t�""d ,�6` x 4"`��_._ ��I .: 1 -"�' : 41 ME Ito, ` _ s ;: •,- LIQV cl,,:n K;iiA- and Ktittu(;tltt rt.. loidev hiiiiiii cio wi�ifl- iiherbid'Cil iNl. 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