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HomeMy WebLinkAboutMayor Coerper’s City Council Liaison Report on the Council o lJ d CITY OF HUNTINGTON BEACH City Council Interoffice Communication To: Honorable Mayor PrQ Tern and City Council Members From: Gil Coerper, Mayor, on behalf of Cathy Green and Keith Bohr, City Council Members and Liaisons to the Council on Aging Date: September 7, 2007 Subject: C-ITEM FOR SEPTEMBER 17. 2007 CITY COUNCIL MEETING - CITY COUNCIL LIAISON REPORT ON THE COUNCIL ON AGING STRATEGIC PLAN In accordance with the Memorandum of Understanding between the City of Huntington Beach and the Council On Aging (COA), I would like to invite the COA President, Ms. Cathy Meschuk, to update the City Council on the COA 2007 through 2012 Strategic Plan. xc: Penny Culbreth-Graft, DPA, City Administrator Paul Emery, Deputy City Administrator Bob Hall, Deputy City Administrator Joan Flynn, City Clerk Jim Engle, Director of Community Services z cr a y� C=. 0 - /A GOALS FOR 2007 - 2012 • COA OPERATIONAL ENHANCEMENTS • Increase the training and effectiveness of the COA Board through recruitment, structure and education • Establish an ongoing 5-year plan to increase our ability to raise, manage, and allocate funds in support of HB senior citizen programs VISION STATEMENT • ENHANCE THE DIGNITY AND QUALITY OF LIFE OF HUNTINGTON BEACH SENIOR CITIZENS MISSION STATEMENT • THE COUNCIL ON AGING (COA) WILL RESPOND TO THE EVOLVING NEEDS OF OUR SENIOR CITIZENS OF HUNTINGTON BEACH THROUGH ADVOCACYAND DIRECTACTION ON THEIR BEHALF 2005 — 2006 COA Goal Achievements Status of goal and COA member responsibility 1) Advocate for adequate senior facilities for senior assembly Ralph Bauer, Chairperson Outstanding 2) Assure Membership on Orange County's Senior Citizen Advisory Council (SCAC) to maintain communications with OC Office on Aging Dick White/Ralph Bauer Accomplished 3) Become an effective advocate of pro-senior legislation at all governmental levels. Dick White, Chairperson Accomplished 4) Maintain exchange of information about Huntington Beach's seniors' transportation needs Dale Dunn, Chairperson Accomplished 5) Develop a marketing program to increase COA membership Jane Burke, Chairperson Solid Progress 6) Provide educational tools and information for enhanced quality of life COA Board member rotation Outstanding 7) Provide fundraising functions to support senior activities in Huntington Beach Cathy Meschuk, Chairperson Outstanding 8) Maintain communication on a monthly basis with the HB Community Services department and the HB City Council to advocate for the needs of seniors Current COA President's task Accomplished Back-Up detail supporting COA Goal Status Report 2005 - 2006 List of objectives completed for each goal: 1) HB Senior Facility Goal • Following post election approval of the new senior center, the city requested a subcommittee of the COA Board convene to provide citizen input on the new senior center design. • COA's liaison efforts with the city staff and council produced the city's postings of meeting agendas and minutes for public awareness of the COA Board sub- committee's public meetings. 2) SCAC Membership Goal • Maintained members on SCAC with board member(s) Dick White and Ralph Bauer. 3) Advocate of pro-senior legislation Goal • Reviewed pending legislation • Wrote and sent 3 letters to legislators on behalf of SB 1249 Taxation; SB 1451 Disaster Help (Kehoe); and, "Special Victims Employment Act" (SVERA) Stop Predators from Abusing their Victims. • One board member and staff R. Pesqueira addressed "Disaster response for vulnerable seniors" before the Orange County Senior Center Directors on 6-6-06 4) Maintain exchange of HB transportation information • Cumulative COA efforts provided to HB seniors has augmented HB city's transportation resources and level of transportation accessibility • Maintained membership on the Citizen's Advisory Committee for the Orange County Transportation Authority (OCTA) 5) Develop a marketing program to increase COA membership • Accomplished 11% increase in membership • COA website continues to expand and display: COA Vision/Mission/History/Contact information Bright Outlook Special event and monthly info Plaque sponsors Rodgers Seniors' Center activities/schedule Seniors' Outreach Center services Articles relating to Senior Saturday and Golf Tourney 6) Provide educational tools and information for enhanced quality of life • Attendance at educational sessions (at time partially subsidized) for a total of 7 COA board members & 4 staff attendees. 7) Provide fundraising functions to support senior activities in Huntington Beach • Changed COA's structure for dues from a single level of$5 to five levels: 1) Standard ($5) 2) Bronze ($100) 3) Silver ($250) 4) Gold ($500) 5) Platinum ($1000) • 28 sponsorships totaling $5,050 in 2005; 68 sponsorships totaling $29,990 in 2006, a 500% increase. • Bright Outlook ads generate maximum profit for space allowed • Golf Tournament profits totaled $30,000 for '05 and '06 combined • '06 Senior Saturday profits up 124% from previous year, $24,285 • Bequest in 2005 in memory of Thomas LaMonte ($22,250) 8) Maintain monthly communications with Community Services Department and HB city council • Frequent personal meetings more than monthly • City now posts meetings and agendas on city website HUNTINGTON BEACH COUNCIL ON AGING STRATEGIC PLAN Y .s Council on Aging 1 2005/06 Goals and Achievements — Accomplished and ongoing • Advocate for senior facilities for senior assembly • Assure membership on Orange County's Senior Citizen Advisory Council (SCAC) to maintain communications with OC Office on Aging • Become an effective advocate of pro-senior legislation at all government levels • Maintain exchange of information about Huntington Beach's seniors' transportation needs • Develop a marketing program to increase COA membership • Provide educational tools and information for enhanced quality of life • Provide fundraising functions to support senior activities in Huntington Beach • Maintain communications on a monthly basis with the HB Community Services department and HB City Council to advocate for the needs of seniors Strategic Planning Hierarchy . vision • Mission • Goals • Objectives • Strategies GOALS FOR 2007-2012 • ADVOCACY AND COMMUNICATION • Define and promote the full range of opportunities for "active aging" for HB Senior Citizens • Advocate and achieve a plan for adequate facilities at the new senior center • Become a major force for advocacy of pro-senior legislation at all governmental levels • Become an effective communicator between the HB community and the COA to increase general awareness of all that COA offers