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HB
-131-
Item f
EXHIBIT B
HUNTINGTON BEACH AUTO DEALERS
LIST OF BUSINESS IMPROVEMENT DISTRICT
MEMBERS
2017/18
The len (10) auto dealers listed below have a nwnfhly assessment of $940.00
HB Chrysler Dodge
Jeep Ram
Rick Evans/Pete Shaver
16701 Beach Blvd
714-841-3999
www.hbchrysierjeep.com
Huntington Beach Hyundai
Jared Hardin
16751 Beach Blvd
888-436-3920
www.huntingtonbeachhyundal.com
Norm Reeves Honda Superstore
Paul Conant/Carlton Fitzgerald
19131 Beach Blvd
714-842-5431
www.normreeveshb.com
Huntington Beach Mazda
John Patterson/Jerry Hicks
16800 Beach Blvd
714-848-7739
www.ocmazda.com
Surf City Nissan of Huntington Beach
Larry Smith/Fred Angiuli
17331 Beach Blvd
714-500-6000
www.surfcitynissan.com
**NEW as of 8/8/17**
Huntington Beach Hyundai
Mehraban Khajehnouri
16751 Beach Blvd
714-594-1000
www.huntingtonbeachhyundai.com
Delillo Chevrolet
Dave Delillo/Bill Demarest
18211 Beach Blvd
714-847-6087
www.delillo.com
Huntington Beach Surf City Ford
Oscar Bakhtiari/Omar Ziaolhagh
18255 Beach Blvd
714-842-6611
www.huntingtonbeachford.com
McKenna VW of Huntington Beach
Danny McKenna/T. Nguyen
18711 Beach Blvd
866-925-0602
www.mckennavolkswagen.com
Toyota of Huntington Beach
Bob Miller
18881 Beach Blvd
714-847-8555
www.toyotaofhb.com
Car Pros Kia of Huntington Beach
Ken Phillips/Juan Alacon
18835 Beach Blvd
714-274-6176
www.orangecountykia.com
HB -133-
Item 6. - 17
Huntington Beach Wave
625 N. Grand Ave.
Santa Ana, CA 92701
714-796-2209
5190751
HUNTINGTON BEACH, CITY OF
CITY CLERK DEPARTMENT
2000 MAIN ST
HUNTINGTON BEACH, CA 92648-2763
FILE NO. Resoluion 2017-31
AFFIDAVIT OF PUBLICATION
STATE OF CALIFORNIA,
SS
County of Orange
I am a citizen of the United States and a resident of the
County aforesaid; I am over the age of eighteen years, and
not a party to or interested in the above entitled matter. I
am the principal clerk of the Huntington Beach Wave, a
newspaper that has been adjudged to be a newspaper of
general circulation by the Superior Court of the County of
Orange, State of California, on July 1, 1998, Case No.
A-185906 in and for the City of Huntington Beach, County
of Orange, State of California; that the notice, of which the
annexed is a true printed copy, has been published in
each regular and entire issue of said newspaper and not in
any supplement thereof on the following dates, to wit:
08/31 /2017
I certify (or declare) under the penalty of perjury under the
laws of the State of California that the foregoing is true
and correct:
Executed at Santa Ana, Orange County, California, on
Date: August 31, 2017.
116o1w V-Aw
Signature
Item 6. - 18
PROOF OF PUBLICATION
Legal No. 0011000943
CITY of HUNTINGTON BEACH
PUBLIC NOTICE
PU&LIC HEARING FOR THE
HUNTINGTON BEACH AUTO DEALEIRS ASSOC IATION
BU51 NESS IMP RDYEM ENT D I R ECT R ENEWAL
NOTICE 1S HEREBY GIVEN THAT he City Council will hold its
Public Htv. Ono m the 2017.2018 rencwol of the Auto Dealer$ SuOnms
Imoecwement DIsleirl at its meelinq sinniedvled pet seolembee 1&417
of 6:00 PM. or soon thereafter at the Hunfingtan Beach Civic Center,
20i)o Im in Street, Cpuncii Chambers, as requ irw by the Park rip and
Business I mprpvamenf Lclw of 1989 m approved by the Cify Council in
Resolution No-2017-3E as.eprinled belvo:
RESOLUTION NO.20F7-31
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNT I MSTO N BEACH DECLARING THE CITY , S INTENTION TO
LEVY AN ANNUALASSESS7d:ENT WITHIN THE HUNTINGTON
SEARCH AUTO DEALERS, ASSOCIATION BUSINESS JA',PROVE•
,SENT DISTRICT FOR FISCAL YEAR 2017.2010
WHEREAS. the ParkFnu and Business Improvement Area Lcrr of
1%9, codified of Streets oral Highways Gads § 36SW cl sea, (Ihc'Aci')
oulhori2es cities to establish parking and business Emproveaent
areas for the purpose of I-r6-*sing benefit assessments on businesses
for LertaFnpurvwses: and
The City Council has formed a business improvement area, known
asthe Huntington Beach Auto Dealers Asmclalim Business Im rove -
men[ District (the 'District'), by the passage of Ordinance 3175 on
September A, 1992, The City is proposing to levy an assmmeril for
fiscal year 2017.2018 pursuodt to the process detailed in Slreels and
Highways Cone §35540, el seo..l and
The District'$ Ady'is4ry @oard has prepared pnd filed N'iih the City
Clerk a repart for Fiscal Year 2016-2017, (,Annual Report-) )yIiich sets
forth the amount and basis of levying the ass=ssment far Fiscal Year
20174W III
NOW, THEREFORE, the City Council of the City of Hunlingtan
Beach does hereby resolve, determ lne and i Ind as I'DRI M !
SECTION 1, The City Council hereby opproyes the Annual Re.
Dort Filed by the Adv isory Board in the CM. Clerk's office attached
hereta as €xhlhtt A and Incorporated herein by this reference, which
includes a proposed budsict for Fiscal Year 207-2818 and a descrip-
tion of 11he improvements and octivifie$ to be provided for Fiscal
Year 2017-20t8-
SECTION 2, The City Council hereby decl"arcs its intent to levy
and mllecl oss+essmNnls wit%in the District for Fiscal Yeor 2017-2018.
The levy is to apply to small twsinesses classi fled by the City of Hun-
tinglon Beach License Code as Class A keta11 Sales, W) Auto, New,
Usc�t, Parts, rnctuding new business of that classification lo-WN
within the Distrfct as slwwn in Exhibit B in the amounts !;el forth
therein, which exhibit is Incorporated herein tyf, this reference.
SECTION3, The assessments cattoctod will be used to eavcr
eo&ls to op9ra",e, apgrode, and rttnintaih art eleClrorEip rfnder board
lcca,ed withln theCily of Huntington Beach west of the interseclion of
Peach Boulevard and Center .Avenue and other promotional and ad-
vcrfitirm aClivities-
SECTIQN4- A public hearing $hall be held before the City Coun-
cil on
5
cph,1mber 19, 2d17, at 6:00 P.m., or c* 3aom thareaftar a$1hES matter
may be heard, in the Council Chambers of the City, hall, Ffi6 Main
Street, Huntington Beach, CaliFornia, at which time the Council will
hear at I interested persons for or against levyi ng of the assessment,
and ttw furnishfrii of uPecifiad type$ of Improvamerfs ar Wivillus,
Protests may be made orally or in wtifFng- b-it if written, shalt be
fim lled with the City Clerk at or before the te rxed for ttw hearing
and contain sufficient documentation to verify bisiness ownership
and validate the porficulor protest. If written prolc*ts ore received
by the owners of businesses within the District, which will pay 50% or
more of the total assessments to be levied, no further proceedings to
levy the proposed assessment shut be token for a period of one year
from the date of the finding of a maiorily protest by the City Council,
It the molority protest is only against the furnishing of a specified
type or types of Improvements or oclivlty withln the District, those
tyres of improvements or aci ivities shal I be el im-anated.
SECTIONS, The City Clerk is hereby direcled to provide notice
of the public hearing by causing this resolution of IntentlUn is be pub-
lished once in a ne%%sPcPcr of general circulation a least seven days
€Kfpre thepmjbfiG hearing.
5ECTION6. Further information regarding the proposed busi-
ness improvement district may be obtained of the Huntinaian Beach
City Hall, 20M Main street, Huntington Reech, Colifornio 926401 iele•
Men-- (71d1 536-5502,, or tram the Huntington Beach Auto Dealers As-
socialiorb Inc., 2124 Malin Street, Huntinglon Beach, CA 926s3t lele-
rhone (71 d) 536-3200,
$ ECTI ON 7. The City Clerk shall fmait a camplele copy of this res-
olution of intention bs• first-closs matt to each business owner in IN
area within seven days alter the Counc!I's odoplion of this resolution.
SECTION 0, This resolution shaft lake effect immediately upon
adoption.
PASSED AND ADOPTED by the City Council of the City of Hun-
tlnRic q Beach at a regular meeting thereof held" on [he 21st day of Au•
HB -134-
Copies of the extiibiis referenced above are available in the office
at ttw Clty Clerk or upon request by cal ling, the 0lfice of Business [�-
p�lagengat J714) 51&5582 orthrough ;he City'swebslte of
6ttvu in- onbeacrica.gov,po-X,ernrrwnt,'ogeDdav .
Published: The Hunts ngton Beomch WOVE AU9U51 31, 21117 11 DN943
HB -135- Item 6. - 19
ATTACHMENT #2
Huntington Beach Auto Dealers Association.
2124 Main Street Suite 195
Huntington Beach, CA 92648
Revenue From City Bid Assessments
Expenses in Excess of Reimbursements
Subsidized By The HB Auto Dealers Association
Promotional
Activities and Events
Management Services
Misc/Dues and Fees
Office Supplies
10/1116 through 7131117
$ 106,677.11
61,618.07
Total Revenue 1.68,295.18
$ 79,279.26
12,500,00
4;982.01
Subtotal Promotional: .$
Reader Board Sign Mainte.na_nce
Electricity
EMI Programming..
liisurance
Car Store
Subtotal Reader Board Sign Maintenance: $
96,761.27
87181.57
2,7.00.00
20,711.95
39; 940.39
71538,9
Total Expenses: $ 168,295.18
Item 6. - 20 HB -136-
ATTACHMENT #3
HB
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Res. No. 2017-32
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk
of the City of Huntington Beach, and ex-officio Clerk of the City Council of
said City, do hereby certify that the whole number of members of the City
Council of the City of Huntington Beach is seven; that the foregoing resolution
was passed and adopted by the affirmative vote of at least a majority of all the
members of said City Council at an adjourned regular meeting thereof held
on September 18, 2017 by the following vote:
AYES: Semeta, Posey, Delgleize, Hardy, Brenden, Peterson
NOES: None
ABSENT: None
ABSTAIN: O'Connell
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California
F/23/17
0,31//7
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE
HUNTINGTON BEACH AUTO DEALERS ASSOCIATION
BUSINESS IMPROVEMENT DIRECT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold its Public Hearing on
the 2017-2018 renewal of the Auto Dealers Business Improvement District at its meeting
scheduled on September 18, 2017 at 6:00 PM or soon thereafter at the Huntington Beach
Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and
Business Improvement Law of 1989 as approved by the City Council in Resolution No.
2017-31 as reprinted below:
RESOLUTION NO.2017-31
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY' S INTENTION TO
LEVY AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH
AUTO DEALERS ASSOCIATION BUSINESS IMPROVEMENT DISTRICT FOR
FISCAL YEAR 2017-2018
WHEREAS, the Parking and Business Improvement Area Law of 1989, codified
at Streets and Highways Code § 36500, et seq. (the "Act") authorizes cities to establish
parking and business improvement areas for the purpose of imposing benefit assessments
on businesses for certain purposes; and
The City Council has formed a business improvement area, known as the
Huntington Beach Auto Dealers Association Business Improvement District (the
"District"), by the passage of Ordinance 3175 on September 8, 1992. The City is
proposing to levy an assessment for fiscal year 2017-2018 pursuant to the process detailed in
Streets and Highways Code §36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk a report
for Fiscal Year 2016-2017, ("Annual Report") which sets forth the amount and basis of
levying the assessment for Fiscal Year 2017-2018.
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve, determine and find as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2017-2018
and a description of the improvements and activities to be provided for Fiscal Year 2017-
2018.
SECTION 2. The City Council hereby declares its intent to levy and collect
assessments within the District for Fiscal Year 2017-2018. The levy is to apply to small
businesses classified by the City of Huntington Beach License Code as Class A Retail
Sales, (Al) Auto, New, Used, Parts, including new business of that classification located
within the District as shown in Exhibit B in the amounts set forth therein, which exhibit
is incorporated herein by this reference.
SECTION 3. The assessments collected will be used to cover costs to operate,
upgrade, and maintain an electronic reader board located within the City of Huntington
Beach west of the intersection of Beach Boulevard and Center Avenue and other
promotional and advertising activities.
SECTION 4. A public hearing shall be held before the City Council on
September 18, 2017, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the
Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at
which time the Council will hear all interested persons for or against levying of the
assessment, and the furnishing of specified types of improvements or activities. Protests
may be made orally or in writing; but, if written, shall be filed with the City Clerk at or
before the time fixed for the hearing and contain sufficient documentation to verify
business ownership and validate the particular protest. If written protests are received by
the owners of businesses within the District, which will pay 50% or more of the total
assessments to be levied, no further proceedings to levy the proposed assessment shall be
taken for a period of one year from the date of the finding of a majority protest by the
City Council. If the majority protest is only against the furnishing of a specified type or
types of improvements or activity within the District, those types of improvements or
activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Auto Dealers Association, Inc., 2124 Main Street, Huntington Beach, CA 92648;
telephone (714) 536-3200.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 21 st day of August, 2017.
Copies of the exhibits referenced above are available in the office of the City
Clerk or upon request by calling the Office of Business Development at (714) 536-5582
or through the City's website at http://huntingtonbeachca.gov/govermnent/a endas/.
Switzer, Donna
From:
Sent:
To:
Subject:
Attachments:
Good afternoon Donna.
No problem.
Here you go.
David Ward [daward@scng.com]
Thursday, August 31, 2017 12:38 PM
Switzer, Donna
Re: Legal Ads
City of HB Auto Dealer notice 11000943 Affidavit. pdf
It is two pages long due to the length.
Have a great day and a better three day weekend! ! !
bavid Ward
Legal Advertising Rep
2190 S. Towne Centre PI.
Anaheim, CA 92806
714-796-6764
daward@scng.com
PLEASE NOTE THE E-MAIL ADDRESS HAS CHANGED
0
On Thu, Aug 31, 2017 at 12:26 PM, Switzer, Donna <Donna.Switzerksurfcity-hb.org> wrote:
Hi David,
I just noticed that the proof of publication for the Auto Dealers BID was not attached to the email below dated August
24th, 2017. Would you mind resending it please, as I need to provide someone with proof of publication?
Thank you!
Huntington Beach Wave
625 N. Grand Ave.
Santa Ana, CA 92701
714-796-2209
5190751
HUNTINGTON BEACH, CITY OF
CITY CLERK DEPARTMENT
2000 MAIN ST
HUNTINGTON BEACH, CA 92648-2763
FILE NO. Resoluion 2017-31
AFFIDAVIT OF PUBLICATION
STATE OF CALIFORNIA,
S.S.
County of Orange
I am a citizen of the United States and a resident of the
County aforesaid; I am over the age of eighteen years, and
not a party to or interested in the above entitled matter. I
am the principal clerk of the Huntington Beach Wave, a
newspaper that has been adjudged to be a newspaper of
general circulation by the Superior Court of the County of
Orange, State of California, on July 1, 1998, Case No.
A-185906 in and for the City of Huntington Beach, County
of Orange, State of California; that the notice, of which the
annexed is a true printed copy, has been published in
each regular and entire issue of said newspaper and not in
any supplement thereof on the following dates, to wit:
08/31 /2017
I certify (or declare) under the penalty of perjury under the
laws of the State of California that the foregoing is true
and correct:
Executed at Santa Ana, Orange County, California, on
Date: August 31, 2017.
/—%
Signature
PROOF OF PUBLICATION
Legal No. 0011000943
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE
HUNTINOTION BEACH AUTO DEALERS ASSOCIATION
BUSINESS IMPROVEMENT DIRECT RENEWAL
NOTICE IS HEREBY GIVEN THAT he City Council will hold its
Public Hearing on the 2017-2018 renewal of the Aulo Dealers Business
Improvern"I Districl of its meeting scheduled on September 18, 2017
at 6.00 PM or soon thereafter at the Huntington Beach Civic Center,
2000 ?loin Sireel. Council Chambers, as required by the Parlong and
Business improvement Low of 1989 as approved by the City Council in
Resolution No.2017.31 as reprinted below:
RESOLUTION NO.2017.31
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO
LEVY AN ANNUAL ASSESSIA.ENT WITHIN THE HUNTINOI ON
BEACH AUTO DEALERS AMC IATION BUSINESS IMPROVE-
AAENT DISTRICT FOR FISCAL YEAR 1017-2019
WHEREAS. the Parking and Business Improvement Area Low of
1989, codified of Streets and Highways Code 4 36SCO, of soq. (file 'Act')
aulhori2es cities 10 establish parking and busine83 inhpravevent
areas for the purpose of Ien roil ng benel It assessments on bflslne5*se5
for certain Pu nPoses: and
The City Council has formed a busing% improvement area, known
as the Huntington Beach Auto Dealers Assoclalmn 8uslness Improve-
ment District (the 'District'), Iry the passage at Ordinance 3tinan25 on
September 0, 1992. The Cilv is proposing la Ievy on assessment for
fiscal year 2017-2018 pursuant to the process detailed in Streets and
H,ghways Code §36500. et sea.; and
The DIsIriet'sAdvisory Board has prepared and filed wilft the City
Clerk a report for Fiscal Year 2016-2017, 1-Annuot Report- whiUl sets
forth the amount and basis of levying the assessment for Fiscal Year
2017-2018.
NOW, THEREFORE, the City Council of the City of Huntington
Beach doeshereby resolve. determineond find as follflx'S!
SECTION]. The City Council hereby appr(wes fho Annual Re,
port filed by the Advisory Board in the City Clerk's office attached
hereto as ExhlbIt A and Incorporated herein by this relerence. which
includes a Proposed budget for Fiscal Yeor 2017-2010 and a descrlp.
lion of the improvements ❑iul activities 10 be provided for Fisr_al
Year 2017-2018.
SECIION2, The City Council hereby declares irs intent to levy
and collect assessments within the District for Fiscal Year 2017.2018.
The levy is to opoly to small businesses classified by the City of Hun-
tinglon Beach License Code as Class A Retail Sales. (Al) Auto. New,
Used, Paris, including new Wsinesa of that classification located
within the District as shown in Exhibit B in llte amounts gel forlh
therein, which exhlb,t is Incorporated hereln by this relerence.
SECTION3, The assessments collected will be used to cever
Coals 10 operate, upgrode, and maintoin an electronic reader board
located within the City of Huntington Beach west of the intersect -on of
Beach Boulevard and Center Avenue and other Promotional and ad-
vertising activiffes_
SECTION 4. A public hearing shall be field before the City Coun-
cil on
September 1& 2017. al 6:00 P.m., or as soon Ihdruoiter as lhis matter
may be heard, in the Council Chambers of the City Hall. 2W0 me;[)
Street, Huntington Beach, California, at %Vhiclf time the Council will
hear all interested Persons for or against levying of the assessment,
and the furnishing of specified types of imprommenis or activifies.
Protests may be made orally or in wrili hap; but. if written, shalt be
Illed with the City Clerk at or before the time fixed [or the hearing
and contain sufficient documentation to verify business ownership
and volidolc the porlicular protest. If wriiNn prolests are received
.by the owners of busi Messes within the District,, which will pay 50%or
more of the total assessments to be levied, no Iurther Proceed€hgs to
levy the Proposed assessment shall Itc taken for o Period of one year
from the date of the finding of a moiarily protest by the City Council.
11 the moiarily protest is only against the furnishing of a specified
tvpe or types of Improvements or act:vlty within the District, those
types of improvemenls or acl ivi ties shall be el im mated
SECTION S. The City Clerk is hereby directed to provide notice
of the public hearing by causing this resolution of Intention to be Pub-
lished once in a newspaper of gonerof circulation at leas+ seven days
before the publ iC hear into.
SECTION 6. Further Information regarding the nropased busi-
ness improvement district may be obtained of the Huntington Beach
City Holl, 2000 Main Street, Hunlingtan Beach, California 92648; lele•
Phone (7141 536.5582; or from the Huntington Beach Auto Dealers As-
wciation. Inc.. 2124 Main Street. Huntington Beach, CA 926f8; tele-
Phone (714} 536-3200.
SECTION 7. The City Clerk shall moil a complete copy of this res-
alutlon of Intention by I,rst-class mall to each business owner in this
-area within seven days after the Counci I's adoption, of this resolulTen
SECTION 0, This resolution shall lake effect immediately upon
-adoption.
PASSED AND ADOPTED by the City Council of the City of Hun-
tinglon Beach a1 o regular meeting thereof held on the 21s1 day of Au-
qust, 2011.
Copies of The exhibits referenced above ore available in the office
ofe�J'thet pChy Clerk or upon reqL�+st by Callin the Office al Business Qe-
hTipp7lT1unlfr�gtanbea hCQ 9ov gqm Crnrrenihlhl-I'9C�aV . of
Published! The Huntington Beach Nave August 31, 2017 I l DN943
r.LP1-12/16/16
f
CHEVY • CHRYSLER • DODGE •FORD . HONOq OFF
RU • K/A •
MAZDA • HYUNDAI • NISSAN • TOYOTA • vO�K
11 i�
EPORT 2017-18
iuntingmn Beach
Dealers Association
cress Improvement
2016: RECORD YEAR
HB Auto Dealers Broke the $1 Billion level Total Sales!
And donated over $600,000 to Local Charities...
Total parts, service and vehicle sales increased a
record breaking $508 million since 2010 with the
renovation of the Digital Reader Board Sign effort
and permission to operate our digital sign on the
405.
Total parts, service and vehicle sales grew an
unprecedented $1.5 million over calendar year
2015. Reader Board Sign results go deeper than
just gross sales. Total Taxes Paid or collected grew
from $38,478,000 (million) in 2010 to a staggering
$61,840,000 in 2016; these 10 New Car Dealers
grew in total taxes paid $6,184,000 (million) alone.
The Huntington Beach Auto Dealers Association
was formed on August 15,1990 out of the desire to
bring new car dealers on Beach Blvd. to join forces,
develop a cooperative community and execute
effective marketing plans that better serve their
industry and the City of Huntington Beach.
26thAnnual Celebration
On September 8, 1992 the Huntington Beach City
Council approved ordinance no. 3175 establishing
the Huntington Beach Auto Dealers Business
Improvement District (BID) as a method of financing
and maintaining their then state-of-the-art digital
reader board sign. This year, 2017, marks the 27th
anniversary of the Association and our effort to
create a 21 st century and beyond spectacular new
digital reader board sign for the community!
With the dedication of our, 85 foottall, wedge shaped,
two sided, 1,200 square foot digital faced sign, the
Auto Dealers Association is able to dedicate new
and greatly needed revenue to further merchandise
the business and financial interest of both the Beach
Blvd. of Cars and the City of Huntington Beach. The
Reader Board Sign also allows us to significantly
support nonprofits throughout our community.
Total Revenue for the reader board sign is dedicated
to marketing and advertising in promotion of all ten
dealers. We are experiencing significant new sales
and sales tax generation as a result of the joint effort
between the city and the dealer network. The ten
dealer network dots the landscape along 3 miles of
Beach Blvd., Surf City, USA. These components have
worked together to insure all parties continuity of
message supporting a unified organization working
together with common goals. Our reader board sign
adds strength, beauty and character to our message
and helps increase business for all parties involved,
particularly in the absence of us not having an auto
mall_
BeachThe Huntington Auto
Dealers Association
dedicated -
Car Dealer Members • d
on Beach Blvd.
We strive to promote our collective business
success, provide an effective marketing message,
and assist with common issues by providing the
community we serve with a variety of meaningful
programs. Our Association works to protect and
expand our business segment in order to be able
to provide leadership and focus so that both the
members we serve and our community remain
healthy, prosperous and above all competitive with
the many auto malls in our region.
Our Family Facts:
Orange County Dealers - HR Auto Dealers
WE MAKE A DIFFERENCE EVERYWHERE
122 Total Dealerships
$12 Billion in Sales 2016
298,000 Vehicles Sold
12,200 Employees
$701 Million Payroll
$736 Million Sales Tax
7o%F,
FORA//�9
SPEED
LIMIT
L501
F�
10 Dealerships
$1 Billion + in Sales 2016
24,4D0 Vehicles Sold
1,00D+ Employees
$57.5 Million Payroll
$60.33 Million Sales Tax
Mustangs, Corvettes, Chargers, Continentals,
Lincoln, Malibu, Thunderbird, Hummers, Plymouth,
Honda, Toyota and even the Dodge Dart dotted
the early Beach Blvd. landscape. Names like Cal
Worthington, Groth, Terry York, Gustafson, Bill
Maxey took the Blvd. through much of its growth
during the 1960's, '70's and '80's. A number of
dealers still remain family owned. They are local
people serving local people from the same locations
in Huntington Beach for well over 40 Years.
C
41
10
:;ON
NE
SRO'
Hands-on and bottom -line local business leadership models combined with
a level of community consciousness and a spirit of giving back form the best
description of these ten business owners and their managers. We are: Ten
New Car Dealers acting as one when it comes to marketing, community and
investment.
Bay Refillable �..
Propane Cylinders
Huntington Beach U-Haul
www.ReFuelYourFun.org
SAVE MONEY
New look, new location ... It is our 7th year with our Car Store, now at Charter
Center, a highly visible and major intersection on the corner of Beach Blvd. and
Warner Ave. Our all glass, highly visible lobby floor office will help serve the
economic interest of our community and serve as our hub for our Huntington
Beach Auto Dealers Community Foundation. This represents our continuing
partnership with the business community and the City.
The Huntington Beach Auto Dealers Association's Reader Board Sign facilitated
the opening of a "retail" presence in the then existing Redevelopment area.
At significant expense (details in financial report), the Association employs
representatives with payroll, workers comp, insurance considerations, site
signage, equipment, etc. Currently, labor, rent and office operation represents
almost 40% of the total BID Annual Budget.
The Blvd of Cars Store plays a dual role; host to the community for important
and sought after information and customer visitors looking for a broad variety
of questions. At the Car Store, the association operates a facility that cultivates
interest in transportation products offered by the Member Dealers. This includes
electronic hook up to each dealer member through the Internet and web sites.
Staff also deals with walk-up clients wanting automotive or transportation
information. Literature for each Dealer is on display, telephone lines exist for
instant access to individual dealers for any client questions or needs.
DID
The election certified Executive
Committee of the Board of Directors of
the Association also sit as the BID Board
Members and they are:
Bob Miller
(Toyota of Huntington Beach)
acts as President
Paul Conant
(Norm Reeves Honda Superstore)
acts as Vice President)
Bill Demarest
(DeLillo Chevrolet) acts as CFO
William Rea
CPA - Financial
David Garofalo
Administration
The Huntington Beach Dealers Business Improvement District meets the
third Wednesday of each quarter at The Waterfront Hilton Beach Resort,
21100 Pacific Coast Hwy, Huntington Beach, CA in their Conference Room.
The specific dates for the 2017 - 2018 Fiscal Period are:
September 20, 2017
December 20, 2017
March 21, 2018
June 20, 2018
September 19, 2018
The Huntington Beach Auto Dealers Association
acting as Managers of The Huntington Beach Auto
Dealers Business Improvement District include:
HB Dodge, Chrysler
Jeep Ram
714-841-3999
www.hbchryslerjeep.com
Huntington Beach
Hyundai
8BB-436-3920
www.huntingtonbeachhyundai.com
Norm Reeves Honda
Superstore
714-842-5431
www.normreoveshb.com
Huntington Beach Mazda
714-848-7739
www.ocmazda.com
Surf City Nissan of
Huntington Beach
714-500-6000
www.sugcitynissan.com
DeLillo Chevrolet
714-847-6087
www.delillo.com
Huntington Beach Surf City Ford
714-842-6611
www.huntingtonbeachford.com
McKenna VW J Subaru Huntington
Beach
866-925-0602
www.mckennavolkswagen.com
Toyota of Huntington Beach
714-847-8555
www.toyotaofhb.com
Car Pros Kia of Huntington Beach
(714) 274-6176
www.orangecountykia.com
Like many makes and models of cars over the past
100 years ... they were designed for the times, met the
needs of the people they served and performed well for
the level of technology developed to that stage in the
personal transportation industry. No different is the story
with Digital Reader Board Signs.
Then and now, the Edsel, the Cobra, the Nova, the
Camaro, etc. no different in the relationship between
what the Auto Dealers pioneered 20 years ago or the
super spectacular statement they make today with
the Digital Reader Board technology launched in 2010
adjacent to Bella Terra on the 405 near Beach Blvd.
0 i i Budget
MONTHLY DEALER ASSESSMENT $ s40.00
Business Improvement Assessment
Total Revenue
$112,800.00*
$112,800.00
:`` .? • :. L`X(� q+H+vR fi #-riF ':�'�"� v:9�T�K, "' 3^3' � hYxi/at�^ k � Y 1'��, M� . zh�ok'� FZ"�ds✓'t4 �" l h ���. � Py i � "� fy4.t S�.f �M
L�e �r.y .,�> �t'k s-.- � �s � ��e'L � _ � �"" �"'�✓� t n�. "^� S� r"".� +.✓ � ¢ r' � � �.F"" R� �" - ...,. ,•� T � it .� a��'3..�a�
• Ih����� ,�br��,�� ..a, ate.,. ;..,�„_,z-� �`'.. ������,��`. "'"'a-;:"�_S.: e,"st`f �..�. �'-�uY/P!%._,.�Y.-.=rx,��. m..�.,.� •t��'�.,..�.�.,.,.-u.u.,a"3 .. s,>� :cr; _
City Charges
Marketing
Car Store
Budgeted Revenue Less Expenses
Previous Year Carryover/Reserve
Year End Reserve
*10 deafer paying Assessments
72,000.00
40,800.00
Total Expenses $112,800.00
$1,000.00
$1,000.00
Total New Units 14,690 15,540 16,280 17,700 17,700 1,777
Total Used Units 6,500 6,460 6,290 6,500 6,670 667
Total Full Time Employees 910 910 920 940
950
95
Total Part Time Employees 50 60 60 60
50
5
I"�'9i,�r>�19.�►.e��,_ ���r��!w�,:�a �F,e'�`��: �.:_����'��h � a ,�:�{ ��,�� , ._. '_��? �i;,.<.+� ^�: o. ::�,��`" � �<�.!�::�;�.:�_...�:,-,������ �.�� �:'�04, {� ,� ,< ,.,,.:
�,��>._ __ __.,. �'�' Eu I,�YL,'��, tf! firy°/�_vs `d�,�.E�r, ..i,:�,....e. '� X,;�'✓Ja"l�t.. ti, ici", is.
T����#i��g��, .���� �� ���� � �0.����OQ ��. � '�,��o ��a ����� �� ��' �#����.��0 ,����>a ��rt� ���� �-��•�4 nn ���
Advertising $8,350,000 $9,500,000 $10,050,000 $10,300,000 $10,400,000 $1,040,000
Other Products & Services $17,000,000 $17,700,000 $18,000,000 $18,500,000 $18,900,000 $1,890,000
from CA Business
2go (�(j J,,,,,,hy,,Jl-.�.�..:.8�����._r,.:.�����?��.�17.,.=j�Y/.. '�:�:r,k'�fFL�allll��!I�s.:y � ;�.:i�f�Fi�r�_�,ixx ?,�,�Ml��. � �yl .I.-QQr yl�.•""�"� � lJ���(��'aa
Total State Payroll Taxes
$3,000,000
$3,070,000
$3,210,000 $3,300,000
$3,450,000
$345,000
Total Federal Payroll Taxes
$12,600,000
$13,680,000
$14,350,000 $14,850,000
$15,920,000
$1,592,000
.. �. �' ^o-^—�Mf�`,�,'�j,�, .,: .M•3 ':-:: ��C- :. .H ..a ..�{ � � ; M},1�. ..^(,.'rK�
( r 7.1�"
Sales Tax Collected
$44,500,000
$50,210,000
$54,290,000 $59,370,000
$60,330,000
$6,033,000
Real Estate Taxes
$1,400,000
$1,410,000
$1,440,000 $1,500,000
$1,510,000
$151,000
State and Local Business $390,000 $450,000 $460,000 $550,000
Taxes and Fees
Buy or Lease a New Car from one of the Ten New Car Dealers
(1-113 Auto Dealers Association) and receive a FREE Annual 1-113 Parking Pass
$150 value Purchase any previously owned vehicle valued at over $20,000 and qualify for
the same valuable Beach Parking Space!
The Annual Beach Parking Pass allows you to park in all beach parking lots from Beach Boulevard to the
The Annual Beach Parking Pass is valid at the following locations:
pier, the Pier Plaza "Pay & Display" lots, meter lots between Goldenwest Street and Seapoint Street,
City beach parking lots from Beach Boulevard to 6th Street
meters along Pacific Coast Highway, the lot adjacent to the Warner Avenue Fire Station, where the boat
Parking meters along Pacific Coast Highway and Beach Boulevard
ramp is located, and atthe Main Promenade Parking Structure (200 Main Street). Annual Beach Pass not
- Metered parking lots between Goldenwest Street and Seapoint Street "Dog Beach" area
good at the Strand Parking Structure.
- Parking lot adjacent to the Warner Avenue Fire Station and boat launch
General passes may be purchased at Beach Division Headquarters:
103 Pacific Coast Highway and the Community Services Department, 5th Floor at City Hall, 2000 Main
Street. Please bring your license plate number. The rate is $150.00 for the General Pass.
Senior Citizen passes may be purchased at Beach Division Headquarters,103 Pacific Coast Highway
and the Community Services Department, 5th Floor at City Hall, 2000 Main Street. To qualify for a senior
discount the senior must be present with a valid California Divers' License showing a minimum age of
62 at the time of purchase and must present the Vehicle Registration. The vehicle must be present at the
time of purchase. The rate is $50.00 for Senior Citizens Pass.
Visa, Master Card, and Discover Cards are welcome.
Passes sold only to vehicles less than 20 ft. in length.
The pass does not allow parking on Main Street, at residential or business meters, nor in Duke's Valet
designated areas. Obey posted signs at the valet parking area near Duke's Restaurant.
Main Promenade Parking Structure has entrances on Walnut and Olive Streets. You must pull a ticket
to enter the parking structure and the ticket must be given back to the attendant upon exit from the
structure.
1. The parking pass must be permanently affixed using provide adhesive to the window on the vehicle
for which it was purchased on the inside, lower left corner of the front windshield (driver's side). The
pass is non -transferable.
2. If you purchase a different vehicle or replace your windshield during the year, bring the pass in and
it will be replaced for $10.00. If you do not bring in the pass you must pay the full price.
3. Passes are valid for 1 year after the date of purchase and may be purchased at any time.
4. Passes are VOID on vehicles over 20 feet (including overhang).
5. Vehicles over 20 feet, including overhangs, are prohibited from parking in the Pier Plaza lots and the
Main Promenade Parking Structure due to size limitations. However, parking is available at the Beach
Blvd. entrance of the City beach parking lot.
6. The city is not responsible for lost, stolen, or misplaced passes. Another pass can be purchased at
the current price.
7. Possession of this pass does not guarantee a parking space. Parking is on a first -come, first -served
basis.
8. You may be restricted from parking in certain areas of the lots during Sunset Vista Camping Season
(October 1— May 31) and during selected Specific Events.
Sign proposal including: (Partial List]
• New Huntington Beach Auto Dealers Reader Board Sign is fully
integrated into the existing Bella Terra landscape including colors,
materials, and environmental elements. x rr
• New 20mm LED pixels are 87% more energy efficient than the
original 33mm LED pixels.
•Original Overall Sign Square Footage 167g sf x� F
•New Overall Sign Square Foot - a =1675 sf , , y� _`' "°'
.Original Reader Board Sign atlIF Ou0r6il
• New Reader Board Sioh'k 6T:Rve
• Aluminum components also-j(n conk _
environmentally friendly
r e i ;
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H U NTIN G T O N BEACH
BLVD OF CARS
a.
www.BeachBlvdofCars.com q • Mr42DA . HYUNDAI • NISSAN •
MainStreetWest@aol.com