HomeMy WebLinkAboutAdopt Resolution 2016-13 Authorizing Submission of a Grant A Dept ID PW 16-016 Page 1 of 2
Meeting Date 3/21/2016
r
- CITY OF HUNTINGTON BEACH
REQUEST FOR CITY COUNCIL ACTION
MEETING DATE 3/21/2016
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY- Fred A Wilson, City Manager
PREPARED BY Travis K Hopkins, PE, Director of Public Works
SUBJECT: Adopt Resolution 2016-13 Authorizing Submission of a Grant Application to
Orange County Transportation Authority (OCTA) for Seasonal Local Transit
Circulator Funding
Statement of Issue The Orange County Transportation Authority (OCTA) released a call for
projects under the Project V local transit circulator program City staff developed and submitted a
grant application for a seasonal local transit program A supporting resolution adopted by the City
Council is required by the program and by approved City policies
Financial Impact No funding is required for this action but funding within the FY 16/17 budget will
be required to meet the programs local match requirement Local funding through the Air Quality
Management District subvention funds were identified in the application for$14,554 in the first year
The application includes a partnership with Visit Huntington Beach including financial contribution of
$9,554 in the first year No revenues are expected from the service since the service would be free
to passengers Sufficient fund balance is available AQMD fund to meet the required match and on-
going match
Recommended Action
Adopt Resolution 2016-13, "A Resolution of the City Council of the City of Huntington Beach
Authorizing Submission of an Application to the Orange County Transportation Authority for
Competitive Funding Under the Measure M-2 Program for Project V to Provide Community-Based
Transit/Circulators "
Alternative Action(s) Do not approve the resolution and direct staff to withdraw the City's
application from consideration
Analysis
The City of Huntington Beach has been providing special event shuttle/local transit service for 4th of
July and US Open of Surfing weekends since 2010 Last year, Visit HB began a weekend summer
local shuttle service in support of local hotels as an alternative means for visitors to explore key
attractions within the City Special funding is available to local agencies through and Measure M-2
program referred to as Project V The program is administered by OCTA and, in November 2015,
the OCTA Board authorized the release of a call for new transit/circulator projects grant applications
under the program
Project V provides funds solely for use as local transit service and are not eligible for use under
other regional transit programs operated by OCTA Staff evaluated several alternatives for possible
local services and narrowed the options to a seasonal shuttle serving visitors and local residents
Item 4. - 1 HB -40-
Dept ID PW 16-016 Page 2 of 2
Meeting Date 3/21/2016
Attachment 2 presents the complete application submitted to OCTA on February 29 and Includes a
diagram of the proposed shuttle route, including 15 stops along the route One challenge in
developing the plan was to identify a route that connected key destinations and passenger
generators with sufficient stops and a route length that could be efficiently served Another
limitation that led to the selection of a limited seasonal route was the maximum funding availability
and performance requirements (ridership)that could have exposed the City to a much higher
portion of the overall operational costs for the program
The proposed service is a seasonal, free shuttle service that would run hourly between the Pacific
City area, through downtown, and up to the Bella Terra area-generally travelling 17th Street,
Goldenwest Street and Gothard Street Stops include the downtown coastal hotels, pier and
shopping, City Hall/Huntington Beach High School, the new Senior Center/Central Park, Bella
Terra, new transit-oriented development locations, and the Oak View neighborhood The service
would begin in April 2017 starting with weekend service from April 1 to Memorial Day, daily service
from Memorial Day to Labor Day, and additional weekend services through the end of September
Augmented services would be provided during key special events like 4th of July and the US Open
of Surfing Services would generally be provided from 12-14 hours per day between 8 am and 10
pm, with times varying between weekdays and weekends
Overall costs for the program include marketing, program administration and operations and total
$196,080 in the first year The grant program can fund up to 90% of the costs of the service If
ridership goals are attained, the local match requirement of 10% is all that would be required
However, should overall passenger boardings drop below program standards, the City would be
obligated to contribute additional funds in place of OCTA funding Staff estimates the maximum
likely exposure under this scenario at$45,000 based on minimum ridership projections However,
we are optimistic that we can reach the overall ridership goals stated in the application
Staff worked closely with Visit HB in developing the service plan and grant application Visit HB
strongly supports the application and has pledge financial support, contributing to the local match
requirement, and use of previously developed marketing materials/graphics for their local services
to be used on the new service
The City's Administrative Regulation related to grant applications requires staff to submit a detailed
report of grant applications to the City Council for consideration The grant application program
through OCTA also requires that the City Council adopt a resolution indicating support of the grant
application and a commitment to meet the funding obligation of the program should the application
be selected The recommended action and this report fulfill both of these requirements
Environmental Status Not applicable
Strategic Plan Goal
Enhance and maintain infrastructure
Attachments)
1 Resolution 2016-13, "A Resolution of the City Council of the City of Huntington Beach
Authorizing Submission of an Application to the Orange County Transportation Authority for
Competitive Funding Under the Measure M-2 Program for Project V to Provide Community-
Based Transit/Circulators"
2 February 29, 2016 City of Huntington Beach Project V grant application
HB -41- Item 4. - 2
RESOLUTION NO 2016-13
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF HUNTINGTON BEACH AUTHORIZING SUBMISSION OF
AN APPLICATION TO THE ORANGE COUNTY TRANSPORTATION AUTHORITY
FOR COMPETITIVE FUNDING UNDER THE MEASURE M-2 PROGRAM
FOR PROJECT V TO PROVIDE COMMUNITY-BASED
TRANSIT/CIRCULATORS
WHEREAS, the Orange County Transportation Authority (OCTA) makes state, federal
and local funding available to the 34 incorpoiated cities and the County of Orange for eligible
projects through a competitive process to improve all modes of surface tiansportation, and
The OCTA Board of Diiectois (Board) approved the release of a call for projects for the
Renewed Measure M (M2) Project V Community Based Tiansit/Ciiculatois Funding Progiam on
Novembei 23, 2015, and
The M2 Piogiam establishes a competitive process to enable local jurisdictions to
compete foi funding to develop local bus transit services that complement regional transit
services, and sleet needs in areas not adequately serviced by regional transit, and
The City of Huntington Beach seeks to relieve congestion, improve access to local
destinations and enhance access to regional transit services within the City, including special
services during the U S Open of Surfing and 4"' of July holiday by providing local a local transit
circulator, and
The City of Huntington Beach will provide necessary matching funds foi the pioject
through non-Measure M funding as iequiied by the M2 program, and
The program will supplement and expand, rather than supplant existing shuttle and transit
services provided by OCTA and the City,
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
i esolve as follows
1 That the Director of Public Woiks or his/her designee is hereby authorized to
submit a giant application to the Orange County Transportation Authority under Measure M
Project V Community-Based Tiansit/Ciiculatoi s Funding Progiam to obtain funds to contract foi
operations and maintenance services
16-5134/132801 1
RESOLtiTION NO 2016-13
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thei eof held on the 21 s t day of March , 2016
'0 AAL
Mayor
REV IWPPROVED
APPROVE O FO 4
C]ty Ia a ei
Attoiney J
INITIATED AND APPROVED
Directoi of Public Wor s
16-5134/132801 2
Res. No. 2016-13
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, JOAN L FLYNN the duly elected, qualified City Clerk of the City of
Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby
certify that the whole number of members of the City Council of the City of
Huntington Beach is seven, that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on March 21, 2016 by the following vote
AYES: Posey, O'Connell, Sullivan, Katapodis, Hardy, Delgleize, Peterson
NOES: None
ABSENT: None
ABSTAIN: None
City CI rk and ex-office Clerk of the
City Council of the City of
Huntington Beach, California
CITY OF HUNTINGTON BEACH
Public Works Department
Travis K -Hopkins, PE
Direcfor'64 Public Works
February 29, 2016
Orange County Transportation Authority
,Attention*Sam Kaur,
'S'ection Manager Local Programs
2"d fiodf—Planning
600 S.Main Street
Orange,CA 92863
,RE: Project V Call.for Projects Application:
City of Huntington'Beach Seasonal Local,Ti'ansit Circulator
Dear Ms Kaur
The City of Huntington Beach is pleased to present our application for your cons ideration_in the award
of grant funds under Project V for the City of Huntington Beach Seasonal Local Transit Circulataf-
The project will serve several,local visitor and local resident attractions with key connections to transit
oriented development and underserved areas with a'free transit alternative during the peak`summer•
months and some extended weekend coveeage The program incorporates and expands on some
current local shuttle services provided-on summer weekend's, on 40' of July, and during,the US=Open-of
Surfing event weekends
The City Council will consider adoption of the resolution attached to our application at their March 21,
2016 meeting We will provide you with the adopted and signed copy by April 1
Should you have any questions, please contact me or the City'sitransportation Manager, gob Stachelski
at(714)536-5431
Sincerely,
E_
Travis K. Hopkins,PE
Director of Public Works
Item 4. - 5 000 Main Street, California 92648 P114HB -44-66-5431 www huntin tonbeachca gov
Orange County PR03 EC 1 V
Transportation Authority Community-Based Transit/Circulators Project Application
OCTA
Form
I.APPLICANT INFORMATION II.FUNDING SUMMARY
Agency: City of Huntington Beach Total Project Cost: $ 196,080.00
Primary Contact Name: Bob Stachelski Capital Funding: $ 45,000.00
Title/Department: Transportation Manager Operating Reserve: $ 125,940.00
Phone: 714.536,5523 Applicant Match Rate: 101/0
Email: bstachelskira surfcity-hb.ora Describe Source of Agency Funds:
Air Quality Management District funds and
III. PROJECT DESCRIPTION private partner-Visit Huntington Beach
.(Local visitors Bureau)
The proposed project will provide seasonal local transit service that will both
supplement current OCTA services by providing additional connection
opportunities to existing routes and provide local circulation connecting many of Level of Commitment: ommitment Letter
the City's key destinations and target communities. Name of non applicants: IVisit Huntington Beach
APPLICATION CHECKLIST(guidelines)
IV.MINIMUM ELIGIBILITY YES/NO 0 Complete Application
A. Applicant eligible to receive M2 funding? 171 Y ❑ N R Operating Incentive(4.0)
B. Meet any one of the following: p Y ❑ N I] Commitment to 10 b/rvh
Proposed project in Go Local Planning and/or 2011 Transit O Agree to collect 0& M data quarter)
Study, or Supports Goals of Sustainable Communities Strategy? ❑ Meets Minimum Eligibility(6.0)
C. Supplement rather than supplant existing transit services? l] Y ❑ N Funding Plan(8.0)
D. Projects meet ADA requirements? 2 Y ❑ N Q O&M/Capital Financials
E. Financial plan for ongoing operations&maintenance? E Y ❑ N Q Funding Needs
F. Project approved by City Council and partner jurisdictions? ❑ Y ❑ N ❑ Match Funding Availability
G. Local funding meets minimum 10%match requirement? I] Y ❑ N Funding Assurances
,I- Applicant agrees to adhere to applicable FTA requirements? IF] Y ❑ N 0 Partnership Arrangements
City Council action to follow El Project Development Schedule
0 0&M Facility Management
V.COST EFFECTIVENESS (] Service Coordination Plan
Operating Cost per Boarding Opening Year: $ 8.91 Financials(9.1)
Annualized Operating&Capital Cost per Passenger: $ 13.87 ❑ Council Resolution(9.3.1)
r�1 Lease/Cost Agreements(9.3.2)
VI.PROJECT READINESS El Project Documentation (9.3.3)
Opening Year: IBy 2017 1 Phase Ready: ROW Acquired or Not Applicable ❑ Operations Plan (93.4)
Ip Route Map w/existing transit service
VII.COMMUNITY CONNECTIONS p Draft Time Table
Activity Centers Senior Center(s) Q Headways
Served:
Schools), Q Stop Location Ustinc
Retail Center(s) E] Summary of Vehicle Types
Special Event Venue(s) 0 Speed Profile
Connections to Existing Service p Fleet Size
upds. ._,__.__._
uB -45- Item 4. - 6
Application PROD ECTV
Page 2 Community-Based Transit/Circulators Project Application
OCTA
Form
VIII. FIXED-ROUTE BUS/RAIL CONNECTIONS AGENCY
Number of fixed-route connections(w/in 1/4 mile). 20 City of HLntington Beach
VIV.TRANSIT USAGE XIII.ADDITIONAL COMMENTS
Projected Average Daily Boardings 1st Year: Theplanned service is anticipated to
(total annual boardings/annual operating days) 14,000 operate 116 days a year and 12-14 hours
per day depending on the day of the week.
The shuttle will be free of charge and
X.LOCAL REGIONAL BENEFITS(OPENING YEAR) operate daily during the peak summer
Planned Employment Densities per Sq. Mile: 5,300 season.
Planned Population Densities per Sq. Mile: 6,3100
Projected Annual Visitors Served by Seasonal Route: 6,000,000
XI.SPECIAL EVENT TRANSIT
Description(s)
4th of July,US Open of Surfing Remote Parking and
resident shuttle. Includes expanded service frequency.
Diate(s)
July 4,July 30,31&August 5,6,7
Time(s) 8 am to 10 Prn
Location(5) US Open of Surfing at HS Beach,4th of July service for
beach access,downtown and parade route
XII.AGENCY EXPERIENCE
Previously Operated SeRlice Shuttles or Trolleys
(list all applicable w/description): Other service complimenting regional bus and rail
I herby certify that the Information provided herein Phis form is accurate and
consistent with act,-cmpanyingdoc,vmentat7on. I further certify that the above
information has been approved by Council resolution and that awarded funds wil/
not be used avt5ide of their intended purpose.
4
Signature Date
46- Updated 11I1912015
Item 4. - 7 HB -
City of Huntington Beach Seasonal Local Transit Circulator
PROJECT DESCRIPTION
The City of Huntington Beach proposes to develop a free summer local transit circulator route,
to meet the needs of our seasonal coastal access visitors and the many changes that have
occurred or planned within the City. The City has been enhancing our visitor serving coastal
land uses in accordance with basic California Coastal Commission principles, creating an
increased need for local circulation alternatives to serve these visitors effectively. Recent
residential development within the City has primarily been medium density development with a
greater orientation towards transit use. Over the past few years, the City has been successfully
operating a special event shuttle service during 4'h of July and the U.S- Open of Surfing and our
local visitor's bureau has operated a local shuttle service for several of the local hotel members
and local businesses. The City is looking to combine and augment the services that have been
provided with a single local route that would lead to expanded daily transit access while
meeting the peak season weekday and weekend demands.
The City has also developed a routing plan that helps connect key destinations and target riders
at many locations within the City. The northern portion of the route will provide connections to
high demand areas including Golden West College, the OCTA Transit Center, Bella Terra, new
higher density residential developments, the Oak View neighborhood and the new Senior
Center (opening Summer 2016) in Central Park. The southern portion of the route will link with
key destinations and generators near the coast including Downtown Huntington Beach,the
new Pacific City development, coastal hotels and the beach areas. This route also provides
numerous opportunities for connections to OCTA's regional transit operations, including 8
existing rcutes.
During two key summer event periods, the City proposes to replace and augment existing
Project V services provided on 4'h of July and during the 2 weekends and one weekday of the
U.S. Open of Surfing. Enhanced services during these key events will include additional bus
I
deployment and a second route connecting parking at Edison High School with the event area.
The success of this program will likely be tied to the quality and convenience of the service,
both in terms of routing and travel time, and providing the right destinations and connections.
To effectively initiate the program, the City is proposing a comprehensive marketing and
branding program for the services. Building
on the successes of the prior services, the City
believes that a consistent and appealing branding approach will be extremely important
11 P a g e
HB -47- Item 4. - 8
OPERATIONS PLAN''
The City of Huntington Beach envisions a main service route with variations during key events_
Figure 1 presents a graphic depiction of the main proposed route along with anticipated stop
locations and the supplemental special event services during 4ch of July and the U.S. Open of
Surfing and existing OCTA regional transit routes (excluding routes 172 and 173). The following
presents a detailed description of the route.
The route was designed to primarily serve as a visitor service while providing additional local
circulation alternatives to residents, with connections to key destinations within the City and
access to regional transit routes/facilities, and higher density residential areas. Key areas
served within this route include:
• Golden West College
1,500 new multi-family residential units/transit oriented development
• Golden West Transportation Center
Bella Terra commercial area
• Huntington Hotel
• Oak View neighborhood
• New Senior Center in Central Park (scheduled to open Summer 2016)
• Central Park Sports Complex, Library, nature center, Frisbee golf,, equestrian center and
open space
• City Hall
• Huntington Beach High School
• More than 1,000 coastal hovel rooms (incl. Hyatt, Hilton, Shorebreak) with more than
350 additional rooms currently planned or under construction
• Local beach and municipal Fier
• Downtown Huntington Beach shops and restaurants
The local circulator route offers several connection points to regional transit services including
routes 1, 25, 29, 66, 70, 72, 76 and 178. Additionally,the circulator route proposes shared use
of existing bus stops and amenities with several of these routes.
Specific route stops include:
• Northbound Gothard north of Edinger
• Eastbound Center Ave. east of Cothard St.
• Eastbound.Center Ave. at Huntington Village.Wy.
+ Southbound Beach Blvd. south of Edinger Ave.
• Westbound Warner Ave. west of Beach Blvd.
21Paue
Item 4. - 9 HB -48-
• Westbound Warner Ave.
• Northbound and Southbound Golden West St at Talbert/Central Library
• Northbound and Southbound Main St. south of Yorktown Ave
• Southbound PCH at 171h St.
• Northbound PCH north of 6" St.
• Northbound and Southbound PCH at Main St.
• Southbound PCH at Transit Center(between 1st St and Huntington St.)
The City expects the 15.4 mile route to operate with a single bus with an approximate 60
minute frequency(headway) with additional bus service added during 6 event days (4th of July
and 5 days for the US Open of Surfing event). The route is intended to be a seasonal route,
focusing on the peak summer period between Memorial Day and Labor Day. Additional
weekend services are planned on the summer "fringe" period when weekend visitors increase
beginning with Spring Break. The following tables present a summary of the operating plan for j
the circulator service.
Dates of Operation Days of Service Operating Hours
April 1-Memorial Day Weekends (24 days) 10 am—10 pm
Labor Day to October 1
Memorial Day to Labor Day Weekdays (63 days) 10 am—10 pm
Memorial Day to Labor Day Weekends and Holidays(31) 8 am—10 pm
Draft Time Table
Stop Time Time
1 8:00 9:00
2 8:04 9:04 —�
3 8.06 9:06
4 8:10 9:10
5 _— 8:15 9:15
6 8:21 9:21
7 8:23 9:23
8 8:26 9:26 I
9 8:30 9:30
10 8:34 9:34
11 8:37 9:37
12 8.42 9:42
13 8:47 9:47
14 8:52 9:52
15 8:55 9:S5
31
IL
HB -49- Item 4. - 10
service Provider
The City intends to contract with a'private service provide-r.for,the proposed transit services It
is,expected that one 20-24 passenger shuttles will be used to provide the services,augm"ented
with 3 additional shuttles for.use duhng the 6,special event days. The Gty has used this type of
service in,the past, on a limited basis under the existing.Projb&V program Expanding the
service from the current 5 days to a total of 118 days will-provide greatly improved
opportunities for marketing and building ridership Huntington Beach is committ6d,to using all
of the tesources available within the project, monitoring performance and making service
alterations as needed to meet the stated goal of 10 boardings/revenue hour. A's part of the
monitoring, the City and our transit provider partner will provide quarterly collection and
reporting of operations and maintenance (or as frequently as needed for seasonal service).
The vehicle envisioned for-tlie circulator is the same as that used for services provided by-the
City and Visit HB The 20 passenger,gas-powered, "cu`taway" vehiele,is fully compliant with all'
ADA accessibility requirements_ Vehicles will be equipped with bike racks and branded
specifically for the Huntington Beach circulator service utilizing the graphics developed byVi'srt
HB Photos of the proposed vehicle and prior,graphictreatment is attached for reference
While the City has not selected a preferred vendor for the service at this time, and no
-agreements are in place, both the City and Visit HB have had positive experiences with
Transportation Concepts with prior services provided Budget information for hourly
operations and detailed vehicle information is°based on vehicles and services typically'provided'
by Transportation Concepts Transportation Concepts also maintains a fleet of approximately
100 vehicles and is fully capable of ensuring vehicle availability throughout the project service
period, Transportation Concepts has provided a preliminary indication that they would be
interested in engaging in the,,proposed service.
Capital Investment
The project includes capital improvements for the enhancement of shuttle stop areas the first
year of operation The route plan i6cludes-15 stops at existing transit stops ,Most of these
stops have aging amenities in need'of repair_ Installation of shuttle specific signing and
passenger information is also included in the plan The proposed budget will provide f&r an
'average total expenditure cif$3,00d per stop.
Operations, !Maintenancd and Administration
Operations and maintenance for the shuttles,is included in the overall estimated operating
costs. Maintenance of stops Is included in current_services pi=ovidedtheough the Gty and no
additional costs are anticipated with the proposed services. City staff will adminiisterthe
Item 4. - 11 HB -50-
services Wovided and ensure that required performance information is collected, documehtedI
-and reported to OCTA as'required under the Project V program The City will provide the
administration cdsts,assoeiate7d with staff and are not included in the overall 16%,rriatch
calculation per,Project V program requirements Fees associated with use agreements
4 _ _
foradditional remote parking at local schools have been programmed as additional costs under
project administration with the same 10%match requirement,
Marketing
The seasonal nature and limited'service area of the,proposed route will require a focused
marketing campaign to ensure that,potential users are aware of the free transportation service
available during the peak summer season The marketing effort will build on cu-r�ent special
event efforts and the work of Visit HB in developing a brand/graphics for the limited local
services currently provided 1 isit FIB has authorized the Cityto use elements already developed
through their private investment and to utilize their marketing resources that target visitors,
visitor-serving commercial uses and residents within the City By combining resources,the Gt_y
is confident that a relatively minimal $10,006 annual marketing budget will be suffieient tQ
ensure maximum success from the local circulator project Printed material, social media and
radio_advertising wikl be the primary means of marketing The City will-also take`advbhtage of
available bus shelter/bench ad space and new,amenities installed with the project to promote
the service to the public,
PROJECT-FINANCIAL PLAi1l
Funding for marketing, capital investment, operations and maintenance is proposed to be'
provided by a combinatidn of OCTA M2 Project V funding, per capita annual fuhding provided
to the City of Huntington Beach by the Air Quality Management District (AQMD) and private
contribution from,our local°visitors bureau-Visit HB. A detailed presentation of the financial
plan with all pertinent assumptions and phases for the first year-of operation are presented in
Table 1 Table 2 presents a 7 year financial plan summary of expenditures for operations
excluding capital vehicle casts The table below presents a-summary of the first year project
funding
HB -51- Item 4. - 12
l
FTotal,Project _Total Project Match.(10%)��_.` � ' 'Total OCTA
Project Element `Cost ; "City Contribution Pnvat_e_C_ori- bution �_�a Requ_et_
Hinge Season $23,040 $1,152 $1,152 $20,736
Weekends
Summer season $88,640 $4,432 $4,432 -$79,7,7,6
`daily
4"'cif July, $2,240 $112
US Open of $20,160 $1,008 $1,008 $18,144
Surfing
Capital $45,000 -$2,250, $2,250 _.,$40,500
Marketing $10,000 $500 1 5500, $9,000
Administration $7,000 $5,100 $100 _ $1,800
Total $196,080 $14,554 $9,554 $171,972
The shuttle will be provided as,a free service to the public and therefore, no revenue-will be
generated The City�unclerstands the potential for the local match to increase significantly
should the ridership fall,below expected-levels, limiting Project V OCTA,funding to $9 per
boarding (excluding capital costs) The City will program a budget allocation in,our FY16/17
Budget sufficient to cover potential'additional match as required to meet this contingency
(estimated at$45,000). The City has ample reserves in Air Quality Management District,Funds
:and other appropriate sources-to meet this requirement
Project Schedule
Some aspects of the proposed service have been running within the City over the past 2 years
and generally,follow existing OCTA transit routes The proposed circulator significantly expands
the services provided based on the number of days of operation Staff has confirmed that the
expanded services proposed do not require any additional environmental clearance due to
categorical exemption-for the program Since the circulator primarily uses existing bus stops for
service, builds on existing agreements and operations and proposes the use of a private transit
service provider,the service can,be made operational within four months of,funding being
available
However, based on-anticipated funding availability through OCTA beginning in July 2016 (with
preliminary recommendations available in June 2016) and the seasonal schedule for the
service, it is unlikely that the City would be able to implement this service during the summer of
2016 Therefore,the initial year, costs would fund all of the Summer 2017 services ands provide
ample opportunity for the City to complete all initial phases of,project initiation prior-to the
Item 4. - 13 JB -52-
beginning,of'service on April 1, 2017- Based on this start date,the following'rep iisents a very
conservative''sclieduIe for completing all tasks needed to bang the route Into operation
July 1,,201=6 Year 1 funding available for approved projects
Sept=Nov 1016, Developfrefine marketing plan
Feb-Aug 2017 Prepare and implement marketing materiaN,.efforts
Sept 16-Jan'17 Transit service procurement
Feb-March 2017 Transit service vehicle prep
Sept --Dec 2016 Bus stop improvement procurement
Jan-March 2017 Bus`stop,iMpr6ement install/construction
April 1,2017 Begin seasonal service 'r
RIDERSHIP PROJECTIONS
Accurate ridership projection for"any new transit service is'always challenging and requires
some reasonable assumptions_to be made based'on a review of historic data and
demographics +The Huntington Beach Circulator Route benefits from the availability of actual
transit service experience, reliable visitor statistics and a key attraction that consistently draws
a broad,range of visitors, spanning virtually every demographic—'the Pacific Ocean and the local
beaches. Combined with the many special events hosted by the City each summer,there is
.significant potential for local circulatortransit use just for the coastal+attractions In addition,-
the circulator route provides convenient connections to marry other local attractions from,
residential areas and potenfial park-and-ride/drop off locations
The City beaches, Pacific Ocean and coastal,amenities immediately-adjacent to the proposed
route attract more than 10 million visitors annually, with the bulk of those visitors during the
,peak summer months. Hotels, restaurants and shops attract many more visitors each year`from
within Huntington Beach, Orange County and beyond ifjust 0 2%of the beach visitors used
the circulator service ridership would reach more than 110 passengers perday and 13;000
passengers for the=seasonal service. during special event days and during other peak summer
days, coastal parking often restricts visitor access. During these days, the potential,shuttle use
has the potential to substantially exceed'those totals The biggest events already served by a
shuttle program have demonstrated strong demand with mare than 6;Q00 passengers using the
service during just 5 service days—more than 1;200 passengers per day While those days are
exceptional, it does indicate there is a willingness for people to�utilize local circulators-under
the right circumstances
The circulator route serves two of the highest residential-density areas within the City-the-
Edinger Corridor (near Gothard,St) and the Oak View neighborhood (generally bounded by
7 1 P a g e
uB -53- Item 4. - 14
Slater Ave.-to the--south, Heil Ave-to the north, Beach Blvd to_the ea5t4iid (3ottia'rd St.to the
west) While the socioeconorriic conditions of the two areas°are very different, both kiav-e
excellent potential to generate use of the ci�cul'ator by residents Development-along the
Edinger Corridor includes 957 recently developed`units, with 385 additional units expected to
be completed in early 2017 and,510 more units to be completed in52018,-e11 immediately
adjacent to the proposed circulator route (<118 mile). The developMents.were all conceived as
,transit oriented development and offer significant-ridership potential The Oak:View
neighborhood is a recognized environmental justice area with relatively Kigli population
densities combined with a population more inclined to use public transit for both commute
trips and for recreational purposes. The free shuttle'is expected to be especially-afractive for
recreational trips, making beach trips an easy and,low cost recreation option The circulator
route traverses the Oak View neighborhood with two planned stops along Warner Avenue in
the heart of the neighborhood Lastly,the City is.proposing stops in both travel directions on,
Golden W6st Street adjacent to Central Park Central park includes many recreational
amenities including open space, picnic areas,the Sports Complex, Huntington Central Library,
Disc golf, freshwater fishing, nature areas and the new Senior Center(opening Summer_2016),
Thefree loci Lcirculator is.expected to be very attractive to many potential park visitors living
along the service corridor_
Overall,the City has an average population density of 7,200 residents per square mile Several
areas along the proposed service route far exceed that average as noted above. `However,the
route also passes through some relatively low density areas, yieldrng,an estimated population
density along the route approximatelyequal to that of the overall City. The City boasts
projected employment of 80,000 jobs by 2020. The,proposed route passes near many of-the
higher employment density areas in�the City, but also routes through lower employment
density areas. The overall City employment density is 2,500 jobs per square mile It is
y
estimated that the proposed route would serve a similar employment density The stated
information is based on information contained within the City's General Plan Housing Element
amended'in 2013 A second analysis was completed using OCTA bus route planning software.
Based on that data source there are approximately 18,900 people living within%mile of the 15
planned stops and 15,900 jobs With an average service area per stop of 0.2 square miles-(3
square miles for 15 stops);this yields an average population density of 6,300 residents/square
mile and an average jobs density of 5;300 jobs/square mile within the service area of the
proposed stops,
Item 4. - 15 HB -54-
Huntington Beach Circulator Vehicle Example and Branding Graphics
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uB -55- Item 4. - 16
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wwwwa Primary Shuttle Route
Alternate 4=h of July Route
■ ■ n 1 Additional 4th of July&US _
Open Route
® Bus Stop& Number
_ Existing Bus Service& Route
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Item 4. - 17 uB -56-
`Table 1
City of Huntington Beach
Local Circulator
Year 1 Finandal Plan
- Wee day Wee ay Weekend Week end ,Hourly
Weekday service Revenue Weekend Service Revenue Service 10% 'Ineligible OCTA
Mrs Days Hours `Hrs Days Hours Costs Total Costs s Match 'Costs Funding
Normal Summer
weelcday/weekend 12 62 744 14 24 336 ,$ 80 $ 86,400 $ 8,640 , $ 77,760
Operations &
Fringe Season Weekends 0 12 241 288 $ - 80 $ 23,040 $, 2,304 $ 20,736
_
Memorial Day&Labor Day 14 2 28 0 $ 80 $. 2,240 $ 224 $ 2,016
Maintenance 4th of July 0 28 1 28 $ 80 ,$ 2,240 $, 224 $ 2,016a
1 US Open Week 28 1 28 56 41 224 $ 80 $ 20,160 '$- 2',016 $ 18,,144
y Marketing $> '10,000 $' 1,000, $ 9,0o0
p� Signs/,posts(avg$175/stop) $ 2,250 S 225 $. 2,025
Capital Benches(10 @$1,125 ea), $ 11,250 $ 1,125 $. 10,125
' Yearl only Trash Bins(15@$700 ea) $, 10,500 $-_1,,050 $ g,450
Shelters(5 @ 4,200 ea) $+ 21,000 $ 2,100 _ _ $ 18;900
Project Admm&Reporting
Admrnstratlon $ _5,000 $. 5,000 $ `
Facility Use Fees
� _ $ 2,000 $ 7_b0 $ 1,8eq
$ 196,080 $19,108 $ 5,000 $171,972
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City of Hipntington Beach
Local CircOla$or
5 Year Financial ,Qlah Summary
' Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7'
s 2016/17 2017/18 2019%19 2019/20 2020,/21 2021/12, 2_022/23
$65/hr '$67/hr $69/hr $71/hir' $73/hr $75/1kr, $77/hr
O&M
Shuttle Service $. 108,940 $ 112,292 $ 11-5,644 1,$ 118,996, $, 12L,3489 $ 125,700 ,'$, 129,052-
Marketing $ 10,000 $ 10,000 1 $ 10,000 Is 10,000' '$ 10,000 1 $ 10,0001 ,-$ 10,000' '
Administration
Staff $ 5,000 $ 5,000 $ _" 5,000 $ 5,000' ,$ 5,000 S 5,000 $ 5,000
Facility Fees $ 2,000 $ 2,000 :$. _ 2,000 $ 2,000` $ 2,000 $ 2,000 ,$ 2,000
v, -
Total $ 125,940 $ 129,292 $ 132,644 $ 135,996 ,$< 139,348 $_ 142,700, ,$ 146,052
OCfA $ 108,846 $ ,111,863 $r. 114,880 $ a11,7,896- $ 120,911, $ 123,930;',$ 126,947
€ Huntington Beach $ 11,047 $ -,11,215 $ 11,382 $ 11,550 J,S 11,717 1 $ T 11,885 $ 12,053
Visit HB $ 6,047 $ 6,215 '$ 6,382 $ 6,550',$r 6,717 $ _ _F 885, $ 7,053
Focal Share $ 17,094 $ 17„429 $ 17,764' $ _ 18,100 $ 19,435 $ 18,770, $ 19,105'
Assumes$80/hr Initial total contracted transit service fee; $15/hr capital-$65/hr O&M
3%CPI annual escalation assumed on transit casts
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RESOLUTION NO 2016-13
A RESOLUTION Of THE CITY COUNCIL OF THE
CITY OF HUNT INGTON BEACH AUTHORIZING SUBMISSION OF
AN APPLICATION TO THE ORANGE COUNTY TRANSPORTATION AUTHORITY
FOR COMPETITIVE FUNDING UNDER THE MEASURE M-2 PROGRAM
FOR PROJECT V TO PROVIDE COMMUNITY--BASED
TRANSIT/CIRCULATORS
W-HEREAS, the Orange Coufity Ti anspoi tation,Authority (OCTA)Makes state;federal
4rid�,tocal fdriding available to the 34 iogoq-iotated I cities and the County of"Orange foi. el'i'gible
,pfojQct,i through a competitive process to jmp[ove ail,iriodes of surfaw,tiansppilation. and
The OCTA Board of Duectcis (Board) appioved therejease of call for projects fol'the
Rene,,,,ed Measure M (M2)Pioject V Community Based Transit/Circulators 'Funding Piogiam on
November 23, 2015, and
The M2 Piogiam establishes a competitive process to enable local junsdictions to
c0111PCIC for funding to develop local bus tj ansit services that complerriel I it regional transit
services, and meet needs in areas not adequately serviced by'i;3gional tran sit,,and
-
The City of Huntington Beach seeks to relieve congestion, imp)o-ve access to local
destinations and enhance access to regional transit services within the City, including special
services dUring,the U.S.,Open of Stu fipg and 4!h.of July holiday by pioviding local a-local transit
6irculfttor: and
The City Of Huntington Beach ,vi 11 pi ovide necessary matching funds for the protect
through non-Measure M funding as iequiied by the M2 piograrn, and
The program will supplement and expand. rather than supplant existing shuttle and transit
services provided by OCTA and the City,
NOW, THEREFORE; the City Council of the City of Huntington Beach does hereby
iesolve as follows
I That the Director of Public Works of his/her designee is hei eby authorized to
submit a grant application to the Orange County Transportation Authority under Measure M
Project V Conu-nunity-Based Transit/Circulators Funding Progiarn to obtain funds to contract f6i
operations and maintenance services
16-51341132801 1
HB -59- Item 4. - 20
RESOLUTION NO 2016-13
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
iegulai meeting thereof held on the day of 2016
Mayor
REVIEWED AND APPROVED
APPROVE rO FO
City Manager
tt Attoniey
INITIATED AND APPROVED
Directoi. of Public Woi ks
2
Item 4. - 21 HB -60-
3
VIS IT
jHUNTINGTON '
February 26,2015 r Surfcitwu
Travis Hopkins
Director of Public Works
City of Huntington Beach
2000 Main Street
Huntington Beach,CA 92648
Subject: project V Local Circulator Grant Application Commitment of Support,
De6r.W.Hbpluns:
Visit Huntington Beach,the official Destination Marketing Organization(DMO)for SurfCity USA,
is pleased to submit this letter irl,support of the City's request for grant fundink for Iota)transit
circulator service, The proposed free seasonal service connects key commercial,residential and'
recreational centers within the City and provides a valuable transportation a►ternatiye to a
broae range of people with varying needs We strongly suppor"t the goals and objectives of this
effort and wish to specifically pledge the following contributions from Visit HB.
1 Use of existing m4rketing,,graphic/branding developed for use in cufrent limited
s'easonal,shuttle service for,vehicle branding and preparation of marketing materials For .
the new expanded,service'at no cost to the project
2 Access to Visit HB administered marketing outlets such as visitor guides,,social media,
public relations assets,and the official wwvu surfcitvusa com website,,as part of a
targeted and integrated marketing effortfunded by thiproject.
3. Annual contribution to the Crty's local match for the project not to exceed$12,000
annually
Visit HB anxiously anticipates the availability of this service to the cummuniLy and will provide
,any assistance that we can through our mission to promote and support local businesses°and
the best possible experience for all visitors to Huntington'Beach If you or the-Orange County
Transportation Authority have any,questions regarding our support for this project,-please
contact me,or our Executive Vice President of Sales and Admincstration,John Ehlenfeldt,at Vis_lt
HB at(714)969-3492
Sincerely,
Kelly Nji lef, President&CEO
Vint Huntington Beach
Visit Huntington Beach
301 Main St., Ste 212
Huntington Beach CA 9264&
Phone (714)969-3492 j Fax (714) 969=5592
HB -61- Item 4. - 22