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2020 - Huntington Beach Downtown Business Improvement Distri
ePAeovEb :7-0 City of Huntington Beach File #: 20-1834 MEETING DATE: 9/8/2020 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Oliver Chi, City Manager PREPARED BY: Ursula Luna-Reynosa, Director of Community Development Subiect: Public Hearing to consider adoption of Resolution No. 2020-50 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District (DTBID) for Fiscal Year 2020-2021, and authorize appropriation of funds Statement of Issue: On August 3, 2020, the City Council adopted Resolution No. 2020-49, declaring its intention to levy an annual assessment for the Huntington Beach Downtown Business Improvement District (DTBID), and authorized the City Clerk to schedule a public hearing for September 8, 2020. The City Council is now requested to conduct that public hearing and consider adopting Resolution No. 2020-50 to approve the assessment for 2020-2021 . Financial Impact: The 2020-2021 Huntington Beach Downtown Business Improvement District budget outlines total projected revenues of $538,930, including member assessment fees anticipated to be $124,000, which the City will collect and pass-through Fund 710 on behalf of the DTBID. Recommended Action: A) Conduct the Public Hearing; and. B) If protests of at least 50% are not received, adopt Resolution No. 2020-50, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment Within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2020-2021 ." Alternative Action(s): 1) Modify elements of the Annual Report, such as the proposed assessments, activities and/or improvements to be funded, district boundaries, categories of assessments, or benefit zones and amend the Resolution; or 2) Do not approve the resolution if protests of at least 50% are received. City of Huntington Beach Page 1 of 5 Printed on 9/2/2020 powered Legistar— File #: 20-1834 MEETING DATE: 9/8/2020 Analysis: In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District (DTBID) to fund activities benefiting all businesses within the district area. In addition, pursuant to State Law, the City Council appointed an advisory board for the DTBID. The purpose of the Advisory Board is to make recommendations to the City Council regarding the classification of member businesses, the method of levying assessments to support the DTBID, and the activities to be funded by the DTBID. The Advisory Board recommendations must be considered by the City Council each year at a public hearing, and can be approved or modified by the City Council. In February 2008, the City Council adopted Ordinance No. 3797, amending Ordinance No. 3661, to change how the District's advisory board was selected. Following the adoption of Ordinance No. 3797, the City Council approved Resolution No. 2008-04, appointing a non-profit corporation known as the Huntington Beach Downtown Business Improvement District (the "Non-Profit Corporation") to act as the advisory board for the District. In April 2017, the City Council recommended that the DTBID retain the services of an industry- specific consultant to review and evaluate the DTBID's operations and structure, and provide recommendations to improve the organization and its benefits to its members. The DTBID subsequently contracted with the International Downtown Association (IDA), which produced a report with a number of recommendations, including changes to the DTBID budget, organizational structure, and employee compensation. During Fiscal Year 2018-2019, the DTBID implemented many of the IDA recommendations. For example, the position of BID Manager was changed to Executive Director, stronger financial oversight was implemented, a daytime patrolling program was launched, and marketing efforts were enhanced with updates to the hbdowntown.com website. During Fiscal Year 2019-2020, the DTBID continued to implement IDA recommendations, such as partnering with WAYMAKERS OC and the Safe HB Collective on multiple projects focused on bringing safety awareness to member businesses serving alcoholic beverages, including Responsible Beverage Service (RBS) training, security guard training, and a Citywide rideshare campaign. Notable highlights also include the successful management of various high profile events that drew thousands of visitors to downtown, including Surf City Nights, Halloweenfest, and Miracle on Main Street - Tree Lighting Ceremony. Currently, COVID-19 is having a significant impact on businesses within the DTBID. Many businesses were required to close temporarily, and many that have been allowed to reopen are experiencing significantly-reduced revenues. The DTBID is uniquely positioned to support member businesses in this unprecedented period by helping identify ways to stimulate commercial activity downtown, working in partnership with the City, Visit Huntington Beach, and the Huntington Beach Chamber of Commerce. In addition to the economic impacts to member businesses from COVID-19, many downtown events that would normally attract large crowds have been cancelled. These events are usually a major City of Huntington Beach Page 2 of 5 Printed on 9/2/2020 powere43A,LegistarTM File #: 20-1834 MEETING DATE: 9/8/2020 source of revenue for the DTBID. As a result, the DTBID is proposing temporary changes to its operations for Fiscal Year 2020-2021 to reduce expenditures. One notable change is a suspension of the daytime patrolling program, resulting in a savings of $128,000. The DTBID is not proposing any changes to the boundary map or assessment formula (Exhibit B), and the DTBID will continue to manage Downtown Maintenance operations with funds administered through the City of Huntington Beach Public Works Department. To safely attract visitors and cultivate more business activity downtown, the DTBID plans to build upon recent social media efforts and expand its in-house digital marketing program by creating an HB Downtown style guide, distributing monthly newsletters, and generating bi-monthly online blogs. They will also work closely with the City on the Main Street Outdoor Dining Program, which has already been launched. Other projects for the new fiscal year include the Families First Program for students and a reintroduction of Surf City Nights and Farmers Market. The DTBID budget for 2020-2021 is provided in its Annual Report (Exhibit A) and is summarized below: INCOME: 019-2020 020-2021 VARIANCE (PROPOSED) City of HB Maintenance $162,000 $188,430 $26,430 BID Assessments $120,000 $124,000 $4,000 Surf City Nights $315,000 $152,500 S162,500) Surf City Days $15,000 0 S 15,000) Chili at the Beach $30,000 $25,000 S5,000) Families First Program 0 $11,000 11,000 Main St. Outdoor Program 0 $3,000 $3,000 Destination Downtown 0 0 0 Halloween so 0 0 Miracle on Main so $5,000 $5,000 Transfer from Reserves $66,000 $30,000 $36,000) TOTAL INCOME: $708,000 $538,930 S169,070) EXPENSES: MALCO Maintenance b150,000 S176,430 S26,430 Marketing/Advertising b17,000 S16,500 S500) Sponsorships/Donations bo so 0 Ambassador b48,000 S36,000 S1),000) Office Expenses $3,000 $3,000 0 Bank Charges 600 $1,200 600 Dues & Subscriptions S3,000 $3,000 0 Insurance S7,400 $1,900 $5,500) Accounting S7,000 $6,950 $50) License &Fees 32,000 $2,000 0 City of Huntington Beach Page 3 of 5 Printed on 9/2/2020 poweretUy LegistarTM File #: 20-1834 MEETING DATE: 9/8/2020 Repairs &Maintenance 500 S500 0 Rent& Storage 14,000 S14,900 900 Telephone/Internet S2,000 S2,200 200 Meeting/Training P2,000 rl,650 $350) PAYROLL: BID Director S102,000 S100,000 $2,000) Events Coordinator/Mngr. S62,000 S48,000 $14,000) Admin. Asst. S20,000 S15,600 $4,400) Payroll Taxes S7,000 S2,000 $5,000) Workers Comp. S1,000 SI,250 S250 Payroll Expenses S1,500 31,700 200 Security S128,000 so $128,000) BID EVENTS: SCN Rental & Set-up S30,000 S22,500 $7,500) SCN Street Cleaning 3,000 S2,46o $600) SCN Closure S5,000 33,700 $1,300) SCN Parking S9,000 S6,900 $2,100) SCN Miscellaneous sm000 $4,500 $13,500) SCN Quickbooks so $9,000 S9,000 Chili at the Beach S15,000 S15,000 so Surf City Days S7,500 so $7,500) Air Show so so so Halloween S7,500 S5,150 $2,350) Miracle on Main $10,000 $10,000 0 Holiday Beautification $25,000 $25,000 0 TOTAL EXPENSES: F708,000 F538,930 (SI69,070) As of August 31, 2020, the DTBID has reserved funds in the amount of $130,712.12. The proposed budget includes the use of $30,000 from this balance to offset projected revenue reductions due to COVID-19. Per State law, business owners within the DTBID may submit a written protest of the proposed assessment being considered by the City Council. Any protests received will be weighted by the assessment to be paid by those businesses. If businesses representing a majority of the assessments do not want the DTBID to continue (weighted by the total value of the assessments, not by the number of protests received), the City Council cannot levy the assessment for one year. If there is not a weighted majority against the assessment, the DTBID will continue. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines Section 15060(c)(3). City of Huntington Beach Page 4 of 5 Printed on 9/2/2020 power LegistarTP File #: 20-1834 MEETING DATE: 9/8/2020 Strategic Plan Goal: Strengthen long-term financial and economic sustainability Attachment(s): 1. Resolution No. 2020-50, "A Resolution of the City Council of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2020-2021" 2. Exhibit A - Huntington Beach Downtown Business Improvement District 2019-2020 Annual Report 3. Exhibit B - Boundary Map, List of Businesses to be assessed for FY 2020-2021, and Assessment Schedule for 2020-2021 4. Exhibit C - Types of improvements and activities proposed to be funded City of Huntington Beach Page 5 of 5 Printed on 9/2/2020 powere LegistarTM RESOLUTION NO. 2020-50 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2020-2021 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2020-2021 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2020-2021" (collectively, "Annual Report"); and On August 3, 2020, the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2020-2021 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2020-2021 and a description of the improvements and activities to be provided for Fiscal Year 2020-2021. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2020- 2021 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The assessments collected will be used to fund activities to increase commerce in the Downtown District area. 20-8716/231586 1 Resolution No. 2020-50 SECTION 4. This resolution shall take effect on September 8, , 2020. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 8th day of September , 2020. Ma r RE IE D ND RO D: APPROVED AS TO FORM: City Manager �� City Attorne Im 20-8716/231586 2 R.; Lu ivv. -2vzv -SD HUNTINGTON BEACH DOWNTOWN R0VEM£N.* BUSINESS IMPROVEMENT DISTRICT & ANNUAL REPORT OCTOBER 1 , 2019 - SEPTEMBER 30, 2020 Since its beginning in 2004, the Huntington Beach Downtown Business Improvement District has played an integral role in the continued economic growth and vitality of downtown,with a significant focus on beautification, safety, and promotional events. Our fiscal year is October 01 - September 30. It is a fiscal year with two stories: before the COVID-19 Pandemic and after. When the statewide Stay-At-Home Order was issued on March 19, 2020, our members either closed temporarily or drastically altered their business models. Businesses operating out of office spaces required their employees to work virtually from home. Some restaurants served customers through Take-Out and Delivery services. Retail shops focused on promotions through online sales. Some of our businesses were forced to close and wait for the order to be lifted. Then, at the end of May, as restrictions were slowly being lifted, civic unrest that spread throughout the nation also came to Huntington Beach, delaying recovery just a little longer. By early July, COVID-19 cases were on the rise, and the Governor re-issued closures of specific businesses. The HBDBID continues to work closely with downtown merchants and the City to support any temporary changes that will help stimulate our economy and promote services as they are available. We are also working hard behind the scenes to welcome Surf City Nights back to Main Street, following all important health-safety guidelines. We are excited to be back in business as soon as possible, working within restrictions required for social distancing, and the safety and security of our community. The HBDBID Board of Directors continue to work behind the scenes with a focus on maintaining cleanliness and public safety while building a vision for the future. A, .� 1 442 2019 ® 2020 HBDBIDF DIRECTORS EXECUTIVE . President: DAVE SHENKMAN The Kite Connection Vice President: BRETT BARNES Duke's Huntington Beach Secretary: KELLY MILLER Visit Huntington Beach Treasurer: MIKE WILLIAMS The Longboard Restaurant & Pub DIRECTORS: MIKE ALI Zack's Pier Plaza TONY DURAN EV Rideables KATE LEIGH A Street Partners: 5t" & PCH DANNY OTHMAN 602 Caf6 STUART GOLDBERG INNOCEAN STAFF: JOHN GILBERT HBDBID Executive Director (through June 2020) SARAH KRUER HBDBID Executive Director (beginning June 2020) JAIME STRONG Events and Social Media Manager JESSICA LABRENZ Administrative Assistant In December 2020, the HBDBID Board of Directors participated in a Strategic Planning Session and identified the following Vision, Mission, Values and Priorities Statements. VISION To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun and environmentally conscious. MISSION To be the advocate for our coastal downtown community creating economic vitality and THE premier entertainment destination. VALUES Communication (Education and Service) Representative (The advocate voice for all in our community) (Transparency, Integrity Honesty, and Respect) Strategic Results (Sustainable, ROI Focused, and Efficient) Passion (Positivity and Unified in Cause) 2 443 ►BOUT The HBDBID is a private non-profit 501 c6 business-based organization, which is an all- inclusive collaborative advocate for the entire growing downtown region. We provide clearly defined value and benefits to our community and stakeholders. • Provide Capital Services to Benefit Downtown conjunction with the City o Security o Cleanliness • Provide Capital Resources to Benefit Downtown in partnership with the City o Signage o Beautification • Annual Calendar of Events which draw Patrons Downtown o Surf City Nights o Surf City Days & He'e Nalu Aloha Pier Festival o Chili at the Beach • Sponsor Civic Events Promoting Downtown o Halloween o Miracle on Main Street STRATEGIC OBJECTIVES (12-18 MONTHS) • Financially Sustainable (Governances & Finance Committee SMART Plan) o Revenue Generation utilizing a Special Events Committee (Special Events Committee SMART Plan) o Recommend BID Zone changes o Review and recommend annual assessment fees o Revenue Generation using Governance / Finance Committee • Improved Communication (Marketing & Communication SMART Plan) o Interactive Website o Accurate and Complete Database o Marketing Materials Schedule o Create a Marketing Task Force to plan and implement Communication plan • Positive Reputation Management (Reputation Management Task Force SMART Plan) o Complete a researched based customer data report o Meet with City & VHB to finalize project and methodology o Conduct focus group with key Downtown Property Owners o Work with VHB to complete Destination Stewardship Tourism Masterplan o Survey Community regarding their attitude of the Downtown Experience STRATEGIC PRIORITIES (3 — 5 YEARS) • Collaborate with the City, Visit HB, & Hotels to develop a larger encompassing district • Develop the premier Entertainment Destination • Reconstruct the Downtown Specific Plan • Prepare a Capital Improvement Plan that will bolster Economic Generation 3 444 HIGHLIGHTS 2019 - 2020 ,:,e BER , Typically, Huntington Beach Downtown enjoys a popular night life, with many restaurants open late and providing a wide selection of music and entertainment. With this, comes the added responsibility of ensuring that the late night Alma& experience is safe and welcoming for all visitors. An important focus in this conversation involves public education to reduce impaired driving related collisions in Huntington Beach. Before COVID-19, HBDBID was working closely with WAYMAKERS OC and the Safe HB Collective, making way on multiple projects. These projects included, Responsible Beverage Service (RBS) Training for all on-sale establishment staff, a Security Guard training for Huntington Beach Security Guards, a city wide Rideshare Campaign, and wrapping a Huntington Beach Police Department vehicle with"Choose Your Ride" messaging. WAYMAKERS OC spearheaded the effort in cooperation with partners including the HBDBID, HB Police, Every 15 Minutes, Mothers Against Drunk Driving (MADD) and the Alcoholic Beverage Control (ABC). One of the critical elements of this campaign included public messaging on billboards and bus stops through LA and OC. This billboard example on PCH expected to have 183,391 impressions between March 16 - June 28. BE SAFE. PLAN AHEAD. .w Have a designated sober driver Domload a ride-sharing app or call a taxi Call a sober friend or family member Mp Ask the bartender or server to help you 4 445 Moving forward, as establishments start to open up, the HBDBID will continue to partner with WAYMAKERS OC on efforts for continued RBS Training and promoting Rideshare. The HBPD vehicle with "Choose Your Ride" messaging has recently been finished and we are excited for it to be able to be seen by the public. The HBDBID looks forward to working with the Safe HB Collective and the downtown establishments to continually improve the nightlife experience by creating a safe and enjoyable environment. HIGHLIGHTS 2019 - 2020 Noteworthy to the economic health of Huntington Beach, two considerable projects have been underway in downtown. Currently under construction, is an expansion of Pierside Pavilion on Pacific Coast Highway. This exciting four-story building provides an additional 30,000 square feet to accommodate high-end retail, a 2nd floor ocean front upscale restaurant and a rooftop terrace, plus two floors of premier office space. 401 Main Street is a brand new two-story building featuring 12,500 square feet of retail and creative office space, expecting to be ready for occupancy in June of 2020. Huntington Beach Downtown continues to welcome exciting new businesses to our popular destination including a diverse selection of dining choices such as the TZone, Surf City Ale SURF CITY House, Wet Dog Tavern, Teresita's Mexican ALE HOUSE Restaurant, Charlie's Gyros, Ding Tea, Express Donuts and Jay Birds Nashville Hot Chicken. We are also happy to welcome Surf City E T D G Skates, a wonderful addition to our active lifestyle community. SY8fC1TVSKATE5.00M TAVERN 5 446 In late October 2019, we welcomed a new ownership of the retail, restaurant, and office space known as 115'h & PCH." Mobilite Management, Inc is continuing to make exterior improvements and is expected to attract new and relevant tenants to the destination. ta��,._ A revamping and redesign of one space on 5'h & PCH proved to be the perfect place to headquarter the offices of Visit Huntington +Ltd Beach. Exciting for us, A-Street Partners have been � ; FAlk ! retained to continuing property management and bringing us a score of community events in the future. BID SIGNATURE EVENTS SURF CITY NIGHTS SURF CITY NIGHTS is an extraordinary example of how the HBDBID has been able to raise funds to use for eo be to the downtown destinat on, brin in more _ ' ,"' i -',, " P 9 9 P P 77 BEST UHB Surf City Nights This weekly Street Fair and Certified Farmers' Market is popular with both visitors and locals alike, and in 2019 was nominated for a BEST OF HB Chamber of Commerce award, showing how this event is recognized as one of the most-loved events in Huntington Beach. A core center of our community. Surf City Nights also provides booth space for city services, local non-profit groups, and an information booth to guide visitors and promote upcoming downtown events. SURF CITY NIGHTS features over 90 unique vendors, stretching up the first three blocks of Main Street. Visitors enjoy live local entertainment on every corner. Fresh produce, flowers, breads, and sweet treats abound on the street, along with a variety of handcrafted and otherwise distinctive product provides hours of safe, memorable family fun on Main Street. After much research and consideration, the HBDBID * , rolled out a new layout in March, including repositioning vendors to drive more foot traffic to the side streets of Walnut and Olive, and allow for an even greater ■ number of vendor spaces. Responding to community ` Y health and safety concerns related to COVID-19, Surf City Nights closed on March 3rd. Both our merchants and community are looking forward to Surf City Nights returning to downtown in July. 6 447 HALLOWEENFEST For over two decades, Huntington Beach Downtown has been providing a safe, fun, and memorable FREE family experience on Halloween. ` In coordination with the management team at 5r" & PCH, the HBDBID provides free attractions for hundreds of young trick-or- treaters including inflatables, bounce houses, games, and a reptile petting zoo. It is important that HalloweenFest reinforces our brand as a safe and welcoming place to be. The number of families attending grows dramatically year after year. Families love visiting with our Police, Fire, Marine Safety and the crafts provided by our Park & Recreation staff. The annual Kids & Canine Costume Contest delights visitors of all ages. Businesses engage with the community by handing out candy and =` coupons, if they like, to entice customers back to their stores. The HBDBID supplemented the candy supply by providing the businesses with over 73,400 pieces of candy! Without question, Huntington Beach downtown is the largest and safest community for trick-or-treaters. 7 448 MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree lighting Ceremony has grown into a wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the downtown businesses to our community. We are place where families and friends gather to make memories and experience a sense of pride in their city. Holiday entertainment was provided by local dancers and musicians, mostly youth groups. Plus, the HBDBID invited the City's Park & Recreation Department and the HB Youth Shelter to participate. The ,,. HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, giving hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing more locals to downtown during the off-season. Civic-focused events such as HALLOWEENFEST & MIRACLE ON MAIN ST. TREE LIGHTING represent two of the biggest events presented by HBDBID. These are one-hundred percent about "giving back to the community" in a way that we hope encourages substantial repeat visits to downtown from these visitors. SURF CITY DAYS & THE HE'E NALU ALOHA PIER FESTIVAL SEPTEMBER 2019 SEPT 14-IS C= Surf City Days 2019 was HUGE! Surf City Days is a special weekend designed for locals, representing the active life-style of Huntington Beach. �f Events include a locals-only surfing cmwocom y:Youjnauto+,*k.,� contest, CBVA Volleyball Tournament, HSS/ SURF DEMO DAY•OLD AOOL Mi SESSION DOOM SLAMS np"ACA VWWS SHOW t; Surfline Demo Days, HB Cult Old Skool Skate, MUM F*O0•ENTERTANWKT and the popular Kowabun a Van Klan Vintage f VET.s x P p g g VW Bus Show. The 2019 weekend was extra = r special as we included two days of »13 ✓ �- . +ems • authentic South Pacific music and dancing, plus a Pier Plaza Vendor Fair. CHILI AT THE BEACH JUNE 2020 CANCELLED Due to the Governor's Stay at Home order, the HBDBID canceled the annual Chili at the Beach event, scheduled for June 13, 2020. This event typically attracts over 1500 visitors and raises important funds for both the HBDBID and its partner, the Boys & Girls Clubs of Huntington Valley. We look forward to bringing this popular event back in June 2021. 8 449 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS October 2019 was a tremendous month for the businesses in downtown, hosting special events such as the Surf City Sundown, the VISSLA ISA World Junior Surf Championship and -. P. , the Great Pacific Air Show. The " HBDBID closed a portion of •� Main Street during the Air Show to accommodate locals �* with FREE bike valet. In February 2020, the 24th Annual Surf City Marathon attracted over 16,000 participants and their fans to Huntington Beach Pecial Nkoenlent Downtown. 00* a> �� �,A ARA th,0 VISSLAT �P y �� " � �� 41- Oil P \�14RA T H ON MARKETING & ADVERTISING W. . MO Downtown 6 Sub City Nphts ' With over 6300 subscribers, the HBDBID employs Monthly Newsletters to stay connected with followers and provide downtown businesses with an Downtown Main Street Restaurants and Retail opportunity to include their fwtM " ° Shops are still open, Many advertisements and promotions at no J �V�O I restaurants are offering charge. In addition, we promote our � Take Out specials and tome downtown destination t0 over 10,500 are offering delivery service! FACEBOOK fans. Please continue to support We actively follow our business your local community! members on social media, increasing -- their reach by sharing on our platforms. You In -- - February 2020 Newsletter Instagram: HBDowntownusa M-aw.g� Instagram: HBSurfcitynights . Facebook: HB Surf City Nights Facebook: HB Downtown &Surf City Nights YouTube: HBDBID on f..r,w r N.n cp wiw, 9 450 TOURISMis a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. Prior to the COVID-19 pandemic, the Huntington Beach destination enjoyed high hotel occupancies and visitor traffic. However, the Stay-at-Home orders across the world have significantly impacted our visitor expectation for the remainder of the fiscal year. As restrictions lift, we know there is pent-up demand for travel, especially within the STAYCATION / NEARCATION market. Huntington Beach is positioned to be a top choice destination for the drive-in market who will be looking for coastal dining, shopping, and beach activities. MAINTENANCE & BEAUTIFICATION The HBDBID and City of Huntington Beach work together through a MOU currently authorizing more than $160,000 annually for downtown cleaning and maintenance. The HBDBID manages the contract with Malco Services, enabling us to respond quickly to issues effectively and efficiently. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. POST COVID MARKETING: As restrictions ease, Huntington Beach is the Staycation perfect choice to enjoy the best of Southern California. The HBDBID will work closely with Visit HB, hotels, and downtown businesses to attract and welcome Staycation locals and visitors. This attention to our cleanliness is critical to a positive experience for our visitors, and sense of pride for our residents. GET THE MOST OUT OF YOUR HUNTINGTON Day Porters maintain cleanliness in most downtown areas, except BEACH VACATION for private buildings that provide their own cleaning service. ,,,,.,,,,,f,. I..,�.Iin Porters are responsible for litter, trash removal, spot mopping of `"'f'^k'(7" sidewalks, minor graffiti removal, dusting storefront sills and gum removal. Steam / Power Washing is a critical element in our maintenance program which includes steam cleaning of sidewalks throughout - - the downtown district, including alleys and gutters, with service increased during the busy summer months. ... T 10 451 SAFETY q M Ave 1G Z 3 Proudly, Huntington Beach continues to receive praise 2 ♦e 01 DI 66M1!u k i 11 II such as Best Beach (OC Register 2019) and "The Best Stops for a Road Trip on Pacific Coast Highway" (AFAR 2019) k•mm..,o."°°^w°°° )I and among top 10 of the "Happiest US Cities" (WalletHub 2019). With this, a sense of 2�.y safety and security remains a i most critical focus for the downtown destination. By ,,, �R�,�, ` DoH mown Business Iorrov"teN Disblet working closely with law Boundwies"dBenefrtzowsI&2 Tyk enforcement in their efforts to monitor and manage homelessness activity in downtown, we ensure the safety of our customers and give our businesses the opportunity to succeed. Throughout 2019-2020, the HBDBID invested over $100K annually to maintain both a daytime security program and late night Ambassador program. The daytime team acts as "eyes and ears" on the street, to respond quickly and efficiently as a need arises, and providing an overall feeling of safety to all. The evening Ambassador program is designed to assist our businesses with ensuring the safety of our late-night patrons, and mitigate any possible alcohol-related security issues. The HBDBID continues to advocate for appropriate police coverage and meets regularly to discuss ways the HBDBID can assist in improving safety. 11 452 2020 - 2021 BID ASSESSMENTS There are currently a total BENEFIT ZONE 1 of 272 businesses operating 170 MEMBERS in the HB Downtown 17 Misc Business Improvement District. 10% Retail 170 are located in Zone 1 , 52 45 Service f 31% and 102 are located in Zone 2. Office Of the 272 businesses, 27i° Retail and Restaurant businesses represent 60% of 55 the HBDBID membership Restaurants and contribute over 82% of 32% the dues. BENEFIT ZONE 2 These visitor-serving businesses B8% are important to our total 102 MEMBERS p p i membership, representing the heartbeat of the Downtown 48 Retail experience. Importantly, the 37 Service/ 47% destination is also a desirable Office choice for office locations and 36% services, providing a well- 9 balanced mix of businesses Restaurants serving both tourists and locals. 9% 12 453 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020 -SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses(includes Nail/Hair/Skin Salons) 1,000 sq.ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft. or more $1,404 $800 Restaurants 1,000 sq.ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft. or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq.ft. or less $120 $90 1,001 to 2,500 sq.ft $150 $120 2,501 to 4,999 sq.ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 months/year) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 13 454 PERCENT OF BID MEMBERS BY CATEGORY 45% % OF ASSESSMENT CONTRIBUTION 2019-2020 40% 2019-2020 35% 30% 40% 25% 35% 20% 1 , 30% -- -— - 25% 15% 20% - _ 15% 10% 10% 5% 5% 0% 0% 41 yoo�� J`\O� �PJ�P ���• �oo�� SJ�\O� S�PJ�P , �` ��S gyp, to 2019-2020 ZONE ASSESSMENTS 05-15-2020 MASTER BID LISTfrom City of HB CATEGORY ZONE 1 ZONE 2 TOTALS CART/KIOSK 14 $ 1,400.00 14 $ 1,400.00 HOTELS 1 $ 1,404.00 1 $ 400.00 2 $ 1,804.00 BANKS/ATM 2 $ 1,200.00 1 S 400.00 3 S 1,600.00 17 $ 4,004.00 2 $ 800.00 19 S 4,804.00 1ST FLOOR SVC/OFFICE 11 $ 3,091.00 22 $ 3,520.00 33 $ 6,611-00 11 $ 3,091.00 22 $ 3,520.00 33 $ 6,611,00 1000 SQ FT OR LESS RETAIL 21 $ 7,371.00 36 $ 7,200.00 57 $ 14,571.00 RESTAURANTS 12 $ 4,222.00 3 $ 600.00 15 $ 4,812.00 SVC/OFFICE 30 $ 3,600.00 14 $ 1,260.00 44 $ 4,860-00 63 $ 15,183.00 53 $ 9,060.00 116 $ 24,243.00 1001-2500 SQ FT RETAIL 21 $ 14,742.00 10 $ 4,000.00 31 $ 18,742.00 RESTAURANTS 19 $ 13,338.00 4 $ 1,600.00 23 $ 14,938.00 SVC/OFFICE 1 $ 120.00 1 $ 120.00 40 $ 28,080.00 15 $ 5,720.00 55 $ 33,800.00 2501-4999 SQ FT RETAIL 5 $ 5,265.00 5 $ 5,26S.00 RESTAURANTS 18 $ 18,954.00 1 $ 600.00 19 $ 19,554.00 SVC/OFFICE 3 $ 900.00 3 $ 900.00 26 5 25,119.00 1 5 600.00 27 $ 25,719.00 5000 SQ FT OR MORE RETAIL 5 $ 7,020.00 2 $ 1,600.00 7 $ 8,620-00 RESTAURANTS 6 $ 8,424.00 1 $ 900-00 7 $ 9,324-00 SVC/OFFICE 2 $ 1,400.00 2 $ 1,40000 13 5 16,844.00 3 $ 2,500,00 16 $ 19,344-00 SEASONAL 6 $ 1,800,00 6 $ 1,800.0o 0 $ - 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,321.00 SUB-CATAGORIES MISCELLANEOUS 17 $ 4,004_00 2 $ 800.00 19 $ 4,804-00 RETAIL 52 $ 34,398.00 48 $ 12,800.00 100 $ 47,198,00 RESTAURANTS 55 $ 44,928.00 9 $ 3,700.00 64 $ 48,628.00 SVC/OFFICE 46 $ 8,991.00 37 $ 4,900,00 83 $ 13,891.00 SEASONAL 0 $ - 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,321.00 14 455 Huntington Beach Downtown Business Improvement District STATEMENT OF FINANCIAL POSITION As of July 31, 2020 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 16,568.80 1030 First Bank-MM 130,712.12 1040 First Bank-Malco 15,143.16 Total Bank Accounts $162,424.08 Other Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 0.00 Total Other Current Assets $500.00 Total Current Assets $162,924.08 Fixed Assets 1640 Machinery& Equipment 11,651.68 1660 Office Equipment 538.74 1670 Computers 1,306.31 1700 Accumulated Depreciation -11,236.13 ......... Total Fixed Assets $2,260.60 TOTAL ASSETS $165,184.68 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -853.29 Total Other Current Liabilities $-1,038.37 Total Current Liabilities $-1,038.37 Total Liabilities $-1,038.37 Equity 3100 Unrestricted Net Assets 250,255.82 Retained Earnings 0.00 Net Revenue -84,032.77 Total Equity $166,223.05 TOTAL LIABILITIES AND EQUITY $165,184.68 456 Huntington Beach Downtown Business Improvement District Budget vs. Actuals: Approved Budget 19/20 -FY20 P&L October 2019 -June 2020 Total Actual YTD Annual Budget over Budget %of Budget REVENUE 4050 BID Assessments 66,580,00 120,000.00 (53,420.00) 55.48% 4100 Chili at the Beach 30,000.00 (30,000.00) 0.00% 4300 Surf City Nights 142,492.00 315,000.00 (172,508.00) 45.24% 4400 Surf City Days 12,515.00 15,000.00 (2,485.00) 83.43% 4500 Miracle on Main 2,006.00 2,006.00 4600 Destination Downtown 175.00 175.00 4700 Airshow 1,360.00 1,360.00 4800 City of HB Maintenance 146,389.00 162,000.00 (15,611.00) 90.36% Unapplied Cash Payment Revenue - - Total Revenue 371,517.00 642,000.00 (270,483.00) 57.87% Cost of Goods Sold 5100 Rental&Setup 12,136,86 30,000,00 (17,863,14) 40.46% 5150 Parking 4,334.00 9,000.00 (4,666.00) 48.16% 5200 Street Cleaning 1,207.14 3,000.00 (1,792.86) 40.24% 5250 Street Closure 7,872.14 5,000.00 2,872.14 157.44% 5300 Event Expenses 4,976,29 40,000.00 (35,023.71) 12.44% 5330 Entertainment 6,927.94 - 6,927.94 5380 Printing&Production 1,393.33 - 1,393.33 Total 5300 Event Expenses 13,297.56 40,000.00 (26,702.44) 33.24% 5500 Miscellaneous 5,535.00 18,000.00 (12,465,00) 30.75% 5600 Holiday Beautification 17,948,46 25,000.00 (7,051.54) 71.79% 5800 Malco Maintenance 132,591.00 150,000.00 (17,409.00) 88.39% Total Cost of Goods Sold 194,922.16 280,000.00 (85,077.84) 69.62% Gross Profit 176,594.84 362,000.00 (185,405.16) 48.78% Source: McGinty, Knudtson, &Associates, LLP Certified Public Accountants July 06, 2020 EXPENDITURES CONTINUED ON NEXT PAGE 16 457 Huntington Beach Downtown Business Improvement District Budget vs. Actuals: Approved 19/20 FY20 P&L October 2019 — June 2020 Continued from previous page EXPENDITURES 7010 Advertising& Marketing 549.32 17,000.00 (16,450.68) 3.23% 7050 Bank Charges & Fees 366.34 600.00 (233.66) 61.06% 7070 Consultants 56,100.00 102,000.00 (45,900.00) 55.00% 7100 Dues &subscriptions 30.00 3,000.00 (2,970.00) 1.00% 7150Insurance 2,336.47 7,400.00 (5,063.53) 31.57%4 7155 Workers Comp Insurance 276.46 1,000.00 (723.54) 27.65% Total 7150 Insurance 2,612.93 8,400.00 (5,787.07) 31.11% 7170 Legal &Accounting Services 4,155.00 7,000.00 (2,845.00) 59.36% 7190 Meeting &Training 6,317.87 2,000.00 4,317.87 315.89% 7191 Election 8.53 - 8.53 7200 Miscellaneous Expense 541.62 - 541.62 7210 Office Supplies 3,716A2 3,000.00 716.42 123.88% 7240 Payroll Expenses - 7241 Wages- Event Coordinator 37,514.15 62,000.00 (24,485.85) 60.51% 7242 Wages-Administrative Assistant 11,268.00 20,000.00 (8,732.00) 56.34% 7250 Payroll Taxes 4,380.78 7,000.00 (2,619.22) 62.58% 7255 Payroll Processing Fees 1,371.53 1,500.00 (128.47) 91.44% Total 7240 Payroll Expenses 54,534.46 90,500.00 (35,965.54) 60.26% 7280 Postage 34.00 - 34.00 7290 Rent&Lease 11,200.00 14,000.00 (2,800.00) 80.00% 7300 Repairs & Maintenance 16,268.00 500.00 15,768.00 3253.60% 7310 Security 61,903.91 128,000.00 (66,096.09) 48.36% 7315 Ambassador Program 15,000.00 48,000.00 (33,000.00) 31.25% Total 7310 Security 76,903.91 176,000.00 (99,096.09) 43.70% 7320 Taxes & Licenses 8,315.20 2,000.00 6,315.20 415.76%fl 7330 Telephone 1,659.71 2,000.00 (340.29) 82.99%Q QuickBooks Payments Fees 910.28 - 910.28 Unapplied Cash Bill Payment Expenditure - - - Total Expenditures 244,223.59 428,000.00 (183,776.41) 57.06% Net Operating Revenue (67,628.76) (66,000.00) (1,628.75) 102.47% Other Revenue 8000 Interest Earned 219.45 219.45 Other Miscellaneous Revenue 110.00 110.00 Total Other Revenue 329.45 - 329.45 Net Other Revenue 329.45 - 329.45 Net Revenue (67,299.30) (66,000.00) (1,299.30) 101.97% 17 458 < v x g x D v m O D g K m s3 3 x a g m ^ v+ m ^ Z z a o N = z z z z N z O o f ofi ? 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O O 0 0 0 ;N O O O O O O 0 0 0 O O O O O V o 0 0 0 0 0 0 0 = O O O O W O O o 0 0 o 0 O O o 0 0 0 0 0 'o O O O O O O O O o 0 0 o O O O O 0 0 0 m K D Ir D w N"' � NNN N'" N�N.N• c o� N N N"1"' " w.w N N�r`� " � G 00 N O VNi to tD A m W N A N N In W O 01 N W W 01 01 01 H QD O to W t+ to A tp O O V A N i0 ~ N O O o 01 O w O ~ 0 0 A t0. O O O O O N o w W N O O N N O o 0 0 0 0 0 C 0 0 O O O O O O O O O O O O W. O O N O O O N O O O :0 O O O O O O O O O O O O O O 0 0 0 0 O O O O 0 o 0 0 0 0 0 0 0 0 0 O ''+0 O O O O O O Pc O O O 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 o . 0 0 0 0 0 0 0 0 o ro o 0 0 0 0 0 0 0 0 0 0 o 0 0 0 .0 0 0 0 o 0 0 0 0 0 0 o o 0 o o 0 0 o 0 o 0 o o 0 0 o o 0 o o o. o 0 . 0 0 0 0 o 0 0 o 459 ,{ Mill '" ' diet Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. 19 460 Ov. Ti bin.,i Frankfort Avc Whit Elmira Ave�; Detroit Ave f4 Mannirg Park Chicago Ave 01 Bay Dr Baltimore Ave 0 M 0 At1afitj A A Ln paeffic City 3 Ln Park CSt ky D St E St F S. .0 Hunfingtc-i, Huntington Beach City Reach Downtown Business Improvement District Bomiudaries andBen-pfi- Zones I & 2 .F.t 20-<20 -L5-0 Businesses to be Assessed—Fiscal Year 2020-2021 Business Name: FIRST BANK ZIMBABWE HB GIFTS &ACCESSORIES (CT) SHOREBREAK HOTEL THE IRISHMAN BLACK BULL CHOP HOUSE BOLT TOURS NAILED IT NAIL BAR PEDEGO HB SALT HAIR LOUNGE ESTHETICS AND LASH EXTENSIONS BY HANNAH ARIA HOOKAH LOUNGE SALT LIFE LLC JACK'S SURFBOARDS C V S/ PHARMACY MODERN PARKING INC SMILES CAFE GENTLE DENTAL HUNTINGTON BEACH MAIN STREET CLEANERS BOGGELN &COMPANY CPA COMPASS E J I DESIGNS STYLING BY STEPH COLOR ME ALLIE DASH OF SASS ANDE'S PERUVIAN ARTS & CRAFTS ANDE'S PERUVIAN ARTS & CRAFTS HOT TRENDS SUNGLASSES (CT) THE FUNNEL HOUSE NORTH SHORE POKE NO KA OI SANCHO'S TACOS KILLARNEY'S TOP HB NAILS DARE ME BIKINI SMOKERZ LAND 3 SMOKE SHOP ZEPHYR BARBERSHOP CASSANDRA CAPRI HAIR COLDSTONE CREAMERY MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON 7-ELEVEN STORE BEACHISLAND 1 462 KENNETH BROW SALONS JAX BICYCLE CENTER SAIL PROPERTIES INVESTMENT BUILDERS LLC WAVELENGTHS RECOVERY LLC PERFECTED WEALTH MANAGEMENT KOKOMOS SURF SIDE INDARRA MODERN INDIAN CUISINE MAIN ST BARBERS HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) GRATER GRILLED CHEESE CHARLIE'S GYRO ZACKS PIER PLAZA BRUXIE -GOURMET WAFFLE SANDWICHES BLK EARTH SEA SPIRTS ZACKS TOO DWIGHT'S BEACH CONCESSION SURF CITY STORE CALI CLOTHING II BEACH WAVES SKIN REHAB SURF CITY SEGWAY HUNTINGTON SURF &SPORT MAIN STREET DAY SPA BEAUTY BUNGALOWS BY PORCELAIN PRISTINE MOTORSPORTS VEGWARE PACKAGING INC PARKING CONCEPTS INC THE UPS STORE#4482 LEE ROBINSON, CPA TURN KEY HOMES SPEEDY CREDIT REPAIR INC F H A REVIEW LUNA UNITED PACIFIC SOTHEBY'S INTERNATIONAL REALTY RMA INTERNATIONAL LANDSCAPE ARCHITECTURE ZERO ZERO PIZZERIA WAHOO'S FISH TACO LONGBOARD RESTAURANT & PUB MANGIAMO GELATO NAUGLES ROCKIN FIGS SURF HEADQUARTERS MAKIN WAVES SALON SALON VEYSEL BARE BUNNY AESTHETICS 2 463 SOCK HARBOR AMERICAN VINTAGE BASKIN-ROBBINS#362100 MODEL CITIZEN SURF CITY CHIROPRACTIC MAILBOX STATION INNOCEAN WORDWIDE AMERICAS ROBERT KOURY PROPERTIES MINNOW ELEVEN ARMIJO ANTHONY(CT) CELLORION (CT) HUNTINGTON SURF INN T K BURGERS JIMBOY'S TACOS RITTER'S STEAM KETTLE COOKING CRABBY'S BOAT HOUSE 2ND FLOOR FAD CRUISERS PIZZA BAR GRILL ALOHA GRILL GALLAGHER'S PUB &GRILL RUBY'S SURF CITY DINER MAIN STREET OPTICAL & BOUTIQUE THE BLOW DOWN M E HELME HOUSE FURNISHING CO DING DR BOW AND ARROW HAIR LOUNGE LOVE LOCKS HAVAIANAS SANDALS EL DON LIQUOR RAY'S RENTALS GALITZEN PROPERTIES A&S ACCOUNTING SOLUTIONS H M R ARCHITECTS INNOCEAN WORDWIDE AMERICAS BOARD WEST AMBIT CONSULTING LLC KUBO ZIGGYS ON MAIN WELLS FARGO HOME MORTGAGE SESSIONS WEST COAST DELI DAIRY QUEEN HURRICANES BAR& GRILL FRED'S MEXICAN CAFE CUCINA ALESSA HB JACK'S BEACH CONCESSION SURF CITY EXPRESS GIFTS CENTER 3 464 ROCKY MOUNTAIN CHOCOLATE FACTORY SAKALSURFBOARDS SALON RETRO NEIRA DESIGNS & FIX-IT MONTGOMERY JEWELERS EV RIDEABLES LLC NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC QUIKSILVER HUNTINGTON BEACH EASY RIDER, DANK CLOTHING F45 TRAINING YORKTOWN PIERSIDE COMMISSARY LAZ PARKING CALIFORNIA LLC FLYWHEEL WEAVER& ASSOCIATES GRUPO GALLEGOS SOLENA LANDSCAPE EIDO EXPRESS DONUTS CELLORION (CT) ZIMBABWE HB GIFTS &ACCESSORIES (CT) TZONE SUSHI ON FIRE THAI WAVE HUNTINGTON BEACH BEER COMPANY SURF CITY ALE HOUSE LETS GO FISHING SURFBOARD AND BIKE RENTALS MOOD SWINGS HOSTETLER KERI SKINSATIONAL MAIN STREET WINE COMPANY PARLOUR E LEV EN HUNTINGTON BEACH BICYCLE COMPANY MAIN STREET LIQUOR HUNTINGTON SURF & SPORT COASTLINE REAL ESTATE INVESTMENTS LLC CONTINENTAL CLEANERS CDA MARKETING GROUP INC P R TALENT HEADLINER SURF CITY SKATES BEAUTY &THE BEACH STUDIO AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) SURF CITY EXPRESS 4 465 POSITIVE THOUGHT BRAND ZIMBABWE HB GIFTS &ACCESSORIES (CT) PETE'S MEXICAN FOOD ICECREAMTON SOFTY ICECREAM & HANDCRAFTED CHURROS B J'S CHICAGO PIZZERIA DUKES WATERFRONT HILTON BEACH CABANA BEEBEE NAILS NOELLE CHRISTINE BEAUTY DANIEL JAFFE DDS LUCY'S TAILORING &ALTERATIONS SURF CITY HOLISTIC MEDICINE MCA TRADING LLC HAMLIN GOODING DING TEA JAN'S IHOP MAIN STREET HAIR COMPANY SUGAR CABANA CALI SHORE STORE HAVEN OF WELLNESS EUROPA NAIL STUDIO THE TRAINING SPOT HUNTINGTON BEACH REALTY HORN HOLISTIC ACUPUNCTURE DIRTY DOG WASH RIO MEDIA INC RICHARD HARLOW&ASSOCIATES 221 N MAIN STREET BEACH PROPERTIES LLC BOBASAUR THE ICE CREAM WAY SUGAR SHACK SHARKEEZ HQ GASTROPUB KITE CONNECTION GLAM BY INK GLAM BY INK BROWS ON MAIN ELEVATE SPA SERVICES SUITE INSPIRATION SURF CITY MARKET PORCELAIN 7-ELEVEN STORE#3576713 SUNWEST REALTY BRENT O NICHOLS DDS IPA 1031 GROUP LLC 5 466 TEAM DESIGN & CONSTRUCTION RIPCORD DIGITAL INC W& R STUDIOS SUBWAY BANZAI BOWLS LUIGI'S PERQ'S NIGHTCLUB & SPORTSBAR COACH'S MEDITTERANIAN GRILL SHABU ON FIRE BODHI TREE VEGETARIAN CAFE ORANGE COUNTY BARBERS PARLOR JOLYN CLOTHING COMPANY DIANES/ BEACH FEVER FOREVER 21 RIP CURL SURF CENTER SIGNATURE PRINTING A STREET PARTNERS CORREA&ASSOCIATES J &J COASTAL LENDING HOWARD FISCHER DVM MILK AND HONEY HB 25 DEGREES ARMIJO ANTHONY (CT) 602 COFFEE HOUSE STARBUCKS COFFEE COMPANY#575 AVILA'S EL RANCHITO H B DOS TOROS SANDY'S BEACH SHACK 1 LOOK VINTAGE ALCHEMY SALON LEATHER AND LACE O C MERRILEE'S INC CALIFORNIA CLOTHING STUDIO 37 SALON CAPITAL INVESTMENT NETWORK INC PHOTO HOUSE INC T R RANCH SERVICES LLC THE NEXT LEVEL W& R STUDIOS MAILPIX INC SURFLINE CB INVESTMENTS INC WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX&ACCOUNTING ATM GLOBAL INCORPORATED 6 467 JUVE CREATIVE INC GUARANTEED RATE INC BOMBURGER BLUE CHAIR ACCOUNTING 7 468 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020 -SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses (includes Nail/Hair/Skin Salons) 1,000 sq.ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq. ft. or more $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft.or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq.ft $150 $120 2,501 to 4,999 sq.ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart! Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 monthstyear) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 469 Res. No. 2020-50 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 8, 2020 by the following vote: AYES: Posey, Delgleize, Hardy, Semeta, Peterson, Carr, Brenden NOES: None ABSENT: None RECUSE: None City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California Improvements and Activities F a Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. 470 r 81 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public hearing on the 2020- 2021 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on September 8, 2020 at 6:OOpm or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution 2020-49 as reprinted below: RESOLUTION 2020-49 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2020-2021 WHEREAS,the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et. Seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on business for certain purposes; and The City Council formed a business improvement area,the Huntington Beach Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2020-2021 pursuant to the process detailed in Streets and Highways Code §36500, et seq.: and The District's Advisory board has prepared and filed with the City Clerk a report an "Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and Proposed Budget for Fiscal Year 2020-2021" (collectively, "Annual Report"); and On August 3, 2020,the City Council adopted a resolution declaring its intention to levy an annual assessment for Focal Year 2020-2021 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2020-2021 and a description of the improvement and activities to be provided for Fiscal Year 2020-2021. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2020-2021 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any,to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 8, 2020, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall,2000 Main Street,Huntington Beach, California,at which time the Council will hear all interested persons for or against levying of the assessment,and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District,which will pay 50%or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 3`d day of August, 2020. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Office of Business Development at(714) 536-5582 or through the City's website at http://huntingtonbeachca.gov/government/a eg ndas/. Switzer, Donna From: Christine Gonzalez <cgonzales@scng.com> Sent: Friday, August 21, 2020 9:34 AM To: Switzer, Donna Subject: Re: 9.08.20 PH Notice - DTBID Attachments: 11406346.pdf Cost $720.00, pub 8/27 Legal Advertising Chrissy Gonzalez 2190 S. Towne Centre Place, Suite 100 Anaheim, CA 92806 714-796-6736 M-F 8:00 a.m. - 4:30 p.m. Closed Sat. and Sun. On Thu, Aug 20, 2020 at 12:33 PM Switzer, Donna<Donna.Switzer(?surfcity-hb.org>wrote: Hi Chrissy, Please publish the attached PH Notice on August 27, 2020. Thank you! t�o-nM.a�Sw%t�x Deputy City Clerk- City of Huntington Beach 2000 Main Street- Huntington Beach, CA 92648 (714)374-1649 Donna.Switzer(a�surfcity-hb.org i CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public hearing on the 2020-2021 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on September 8, 2020 at 6:OOpm or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution 2020-49 as reprinted below: RESOLUTION 2020-49 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUN- TINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWN- TOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2020-2021 WHEREAS,the Parking and Business Improvement Area Law of 1989,codified at Streets and Highways Code§36500 et.Seq. (the"Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on business for certain purposes;and The City Council formed a business improvement area,the Hun- tington Beach Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7,2004. The City is proposing to levy an assessment for fiscal year 2020-2021 pursuant to the process de- tailed in Streets and Highways Code§36500,et seq.:and The District's Advisory board has prepared and filed with the City Clerk a report an"Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and Proposed Budget for Fiscal Year 2020-2021" (collec- tively,"Annual Report");and On August 3,2020,the City Council adopted a resolution declar- ing its intention to levy an annual assessment for Focal Year 2020-2021 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve,determine and find as follows: SECTION 1. The City Council hereby approves and adopts the Annual report filed by the Advisory Board in the City Clerk's office at- tached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2020-2021 and a description of the improvement and activities to be provided for Fiscal Year 2020-2021. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2020-2021 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The type or types of improvements and activ- ities proposed to be funded by the levy of assessments on businesses with- in the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further,the improve- ments, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 8, 2020, at 6:00 p.m., or as soon thereafter as this matter may be heard,in the Council Chambers of the City Hall,2000 Main Street, Huntington Beach,California,at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written,shall be filed with the City Clerk at or before the time fixed for the hearing and contain suffi- cient documentation to verify business ownership and validate the Partic- ular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made.The City Council may waive any irregularity in the form or content of any written protest,and at the pub- lic hearing,may correct minor defects in the proceedings. A written pro- test may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied,no further proceedings to levy the pro- posed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority pro- test is only against the furnishing of a specified type or types of improve- ments or activity within the District,those types of improvements or ac- tivitiesshall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; tele- phone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714)536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Hun- tington Beach at a regular meeting thereof held on the 3rd day of August, 2020. Copies of the exhibits referenced above are available in the of- fice of the City Clerk or upon request by calling the Office of Business De- velopment at 17141 536-5582 or through the City's website at http:Hhunting tonbeachca gov/government/agendas/. Pubished Huntington Beach Wave Aug.27,2020 11406346 Huntington Beach Wave 1771 S. Lewis Street Anaheim, CA 92805 714-796-2209 5190751 HUNTINGTON BEACH, CITY OF PROOF OF PUBLICATION CITY CLERK DEPARTMENT 2000 MAIN ST Legal No. 0011406346 HUNTINGTON BEACH, CA 92648-2763 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FO-RTHE,HUNTtNGTON BEACH DOWNTOWN "IN DJ$TRtC'T RENEWAI NOTICE IS HEREBId GIVEN THAT Itre City Council will hold a Public !Eifflomm the 202P-2021 rc+newal of the Huntrrg{on B�achr Downt�wrrirtirovemtrrai pistrict at Et5 tneet'ana schedsiied t►zt September 80tartl or soon therm#ter at fihe Huntln�isxr beach Givic Center,AFFIDAVIT OF PUBLICATION streQt,,Council Chambers as required by the Parking andims�ravemer[t Lave of 1489 us apprGved by ft��e Ci�r Crtruncil En2o2ilNt4 as reprinted beEow: STATE OF CALIFORNIA, SS. RESOLUTION20" A RESOLUTION OF THE CITY C66NC1L OF THE CITY OF HUN- County of Orange TIN+GTON BEACH DECLARING THE CITY'S INTENTION TO LEVY ANNUAL ASSESSMENT WITHIN THE HUNTI NGTON BEACH DOWN- TOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR F24t21 WHEREAS,the Porkingand Business lmorovernentArea Law am a citizen of the United States and a resident of the Of 1989,codified at Streets and Highways Code 5363W et.Seq.(the"Act") authorizes cities to establish parking and business improvement areas County aforesaid; I am over the age of eighteen years, and for,it*,purpose of Imposing benefit asu-,smerits on business for certain not a party to or interested in the above entitled matter. I purpQSes`and am the principal clerk of the Huntington Beach Wave, a The City Council farmed cabusiness imoravernent,area,the Hurt- tington Beach Business tmprovernent District' r#he.-.olstrlct"rl, by.ftpe newspaper that has been adjudged to be a newspaper of passage of Ordinance 3661 an September r,2oa4. The't✓ltY.9s propatin8 to Levy an assessment f+or-fisovi Yodr 2M-2021 Pursuant to the process de- general circulation by the Superior Court of the County of talled'in Streets and HIghwaysCode$3d900.etsea.:and Orange, State of California, on July 1, 1998, Case No. The District's Advisory board has prepared arvd filed with the A-185906 in and for the City of Huntington Beach, County City Clerk a report an"Annual Report/Operating Budget,2m9-2020 Fiscal Year to D,aW ant! Prapos@d Budget for Fiscal Year 21120-2021",Ccollec- of Orange, State of California; that the notice, of which the tively,"Annual Report"),and annexed is a true printed copy, has been published in OnAugw 1 zM,the City.Cauncil adopted'o resolution dectcr each regular and entire issue of said newspaper and not in ing its intention to levy an annual assessment�for Focal Year 2021E-2021 as proposed by the District'sAnnuol Report, any supplement thereof on the following dates, to wit: NOW,'THEREFORE, the City Council of the city of Hunfinvton Beach does hereby resolve,-determine and find as follows.- 08/27/2020 SggTtf}N 1. Tho'ClitY, Council heretsy approves mid adopts the Annual report filed by the Advisory Baa,rd in the City Clerk's office at- tattled hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2020-2021 and:a description of Hw irnorovement and activities to be provided for Pcscal Year 2020.202i. certify(or declare) under the penalty of perjury under the SECTION_2, The City Council of.the City of Huntington Beach laws of the State of California that the foregoing is true hereby authorizes afevy and collection otossessmenfs within the District and correct: far fiscal-Year 20dtI-2021Ias'Proposed by the Annual Reaart,.'The amount of,the assessment Sholl'be fps<Per the assE53ment scheftle and i5 to apply to all businesses In the Downtown District as shown,in Exhibit B. Executed at Anaheim, Orange County, California, on Date: August 27, 2020. SE,CTtg"4. rhe'tvoe Or tvOet of improvements and activ- itles proposed-to be funded by the levy of assessments on businesses with. in the business, impraverne it area are specified in Exhibit G.attached hereto-and incorporated heroin by this reference_ Furtherr the improve- mints, If any, to,be acquired for the proposed business improvement area ore specified in Exhibit C. SECTo-04. A pubtic hearing,shaft be held before the City Council.on,September 8,.2430, at 6:00 Pm,,ar,as soon thereafter as this matter may be heard, in"the Council,Chambers of the City Hall..2000 Main Signature strut, Huntington Beach,Colifdrnid,.at which time the Council will hear all Interested persons for or against levying of the assessment, and the furrilsttintt,of.specified types of linprovements ar activities. Protests may be mash:orally or in writing; but if written. shall be filed with the City Clerk at or boom the time fixed for the hearing and contain-suffi- cleat documentation to verify business ownership and validate the portic- ular`protee Any protest pertaining to the regularity or sufficiency of the Proceedings shall be in:writing and shall Clearly se4 torth the irregularity or defect to which the obiecwion 4 made.The City Council'Moy waive any irriegularity,in the form or'c,ontent of any written protest,and at the pub, tic hearings.may correct minor defects in the Proceedings. A Written Pro- test may be withdrawn in writing at any time.belfaire-the conclusion of the Public hearing set forth,above. if written protests ore received by the owners of businesses within the District, which will pay 50%or more of ttwtotol assessments to be levied,no further`proceedings to levy the pro- eased assessment shall be taken for ar period of One year from the dafe of the finding of a majority protest bVthe City CaviwR. tf the moiarlty Poo- test is only against the furnishing of.a specified type or typos of improve- ments or actNity within the District,those types of improvements or ac- tivlfies shall be elimi nated: St CTION,: : The City:Clerk is hereby directed to Provide wicg Of puublic-hearing by caysing this re50lUtion of intention to be pubtished once in a newspaper of general circulation at least seven days Before the public hearing. SECT1f7N 6, Further information regarding the proposes} business improvement,district may,be obtained at the Huntington Beach City Hell, 20W Maim Streeti Huntington Beach: Californ a 42648, We- Phone (714r 536-3582"or from the Huntington Beach Downtown Business Im0rovemehf District, 315 3rd Street, Suite E, Huntington Beach, CA 92648,(714)536430t? SECTION 7 The City Clerk shalt[nail a complete copy of this;,resvlution of intention by first-Class mail to each business owner in this area within seven days after the Council`s odaption of.th is resolution. §ECllo o This resolution shall take effect immediately upon adoption. PASSED AND AOOPTED by the Ctrs Council of"City of Hun- tin+gton Beaieh at a regular meetings thereof held on the 3rd data!of August 2020 Copies of the exhibits referenced above are available in the of- fice of the Citx Clerk or upon request by calling the Office ►f gg1,3iness e- velopmetrt at (7141 536 5M,or through the City's webslte a http l(huext►{8 tonse�tctr�5r�ov,�gavernrr�en.k+gend, ±_. Pubished Huntington Beach Wtiv ,Aug.27,2020 1140" :P1..2 2 • 1 1 City of Huntington Beach - September 8, 2020 2020-2021 DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL Downtown BID • Established in 2004 • Comprised of 272 businesses • Restaurant and retail represent 60% of membership and contribute - ,;; • - ; f 82% of assessments • Mission is to improve the economic ■ business environment of downtown HB related to marketing, safety, , maintenance, tourism, parking, and w special events ��� • 1 1 Annual Assessment • Resolution of Intention to Levy Annual Assessment • Adopted on August 3 II • Published in HB Wave on , August 27 • City mailed to all BID members on August 10 • Public hearing information • Proposed assessment details • Instructions on how to protest assessment 2019-2020 Accomplishments • Partnered with WAYMAKERS OC & Safe HB Collective — alcohol safety awareness • Continued management and execution of high-profile events — Surf City Nights OBE BE RESPONSIBLE�BE INf ORPdED o Halloweenfest, etc. • Most recently, partnered with City and local partners on outdoor dining program in response to COVID-19 ► ► ► • 1 1 2020-2021 Goals • Expand in-house digital marketing • Main Street outdoor dining management • Families First Program for children and parents • Farmers Market & Surf City . Nights — phased *i re-introduction • Property owner engagement communication and forums 5 Proposed Budget INCOME " City of HB — Maintenance :: 1 NightsSurf City 11 MemberBID Assessments $124,000 Other Events1I1 Reserves 111 TOTAL • 1 • 1 1 Proposed Budget Malc • Maintenance $176,4301 Wages/Payroll $ •: 1 Events/Holiday D6cor $55,150 NightsSurf City • 111 Miscellaneous11 MarketingAmbassador $36,000 $16,500 • Public Hearing • Receive and consider any protests against the assessment • Affected business owners may submit written or oral protests • Confirm if protests equal less than 50% of total proposed assessment value • If lack of majority protest exists, Council can renew assessment for one year • 1 1 0 U W N IT 0 W NCity of Huntington Beach Septe be , DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL 9-2-20 ECEIYED 2020 SEP -4 AM 11: 30 CITY CLERK TO: City Clerks' s office CITY OF City of Huntington Beach HUNTINGTONBEACH 2000 Main Street Huntington Beach CA 92648 FROM: Guy Guzzardo and Susan Worthy c/o M. E. Helme House Furnishing Co. 517 Walnut Avenue Huntington Beach, CA 92648 RE: Protest Benefit Zone 1 Status when our Benefit Zone has always been in Benefit Zone 2 . To The City Clerk, We are writing this letter to you to clear up our Benefit Zone listing according to the "BID" and the City of Huntington Beach documentation. This came to our attention in October/November of 2019, when Susie was serving on the BID Board in 2019. She was really dumbfounded to see that we were listed as a Benefit Zone 1 assessment and inquired immediately, in the office, as to when this did occur. It was unclear while in the office, as to when this occurred. We never received any notification that we were moved from Zone 2 to Zone 1 . As of this writing we do not know when this happened. We have always been in Benefit Zone 2 since the inception of the "BID" beginning in 2004 . Block 105 in the downtown area was in Benefit Zone 2 until "The Strand" project opened in May of 2008 . At that time we were thrown into Benefit Zone 1 and started to receive extra assessment billing in Nov/Dec of 2008 because of that change. We confronted the issue right away and got the issue resolved with Connie Pedenko (BID Executive at that time) and Kelle Fritzal (Economic Dept . City Hall) . Our fee was restored to Benefit Zone 2 . The "BID" Benefit Zone Map of 2008-2009 (enclosed) clearly shows that we are in Benefit Zone 2 and `The Strand" project is in Benefit Zone 1 . Our store is located on the corner of 6t' and Walnut Avenue. We are surrounded by residential homes, apartments and our own home is next door to our store. For the "2020-2021 BID Renewal Year" on the 2°d block of 5th street, the following stores are; Pristine Porche, lst Look 37 Salon Hair Salon And Pete' s Mexican Food These stores are located in a more commercial environment and have been given a Benefit Zone 2 Rating. There are several Benefit Zone 2 areas that are on the corners of Orange and lst street and Walnut and 1st Street as well . In conclusion, We would greatly appreciate that this matter would be corrected so that there is no more misunderstanding regarding our status as a Benefit Zone 2 status and that our assessment fee be corrected with the City Hall billing, reflecting that our fee for the 2020-2021 renewal is 200 . 00 per year for stores 1000 sq ft . and under, this was changed in the 2018-2019 year. We have always paid our BID fees through the years on time; for the last 16 years and have never been on the delinquent list for the "BID" organization. We brought this matter up today with Sarah Kruer, the new Executive Director of the BID today and she said she would look into this situation and get back to both of us next Wednesday the 9" of September. Sincer� y, Guy Izza to Susan Worthy cc: Robert Ramirez s Economic Project Manager Sarah Kruer Executive Director "BID" O O N co O O cr .V -.,-. N 0 co G3 O C -C O O 7 N ' r l4 i o 0 co 0 V v� �/� w I cu CO C to -is PU03as 0 t� t � ;s u!BW 4e Ct - z.. -IS 44XIS' i 44 _ -- - "IS 44UOAOS a }: O 0 ,� �� ���� '� �� ?) z �� y ,T �_� E�---,, r_�� �- ; �� ..- l�a -- i� � `� .�� .� ,F- _�� � ��-� _- .. «' � P�y ice- _ � ���-ice �^ /��7- iXZ-7 a : lPOB nl- s rT) City of Huntington Beach File #: 20-1798 MEETING DATE: 8/3/2020 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Oliver Chi, City Manager PREPARED BY: Ursula Luna-Reynosa, Director of Community Development Subject: Approve the Huntington Beach Downtown Business Improvement District (DTBID) Annual Report for Fiscal Year 2020-2021 and Adopt Resolution No. 2020-49 declaring the City's intention to levy an annual assessment for Fiscal Year 2020-2021 at a public hearing scheduled for September 8, 2020 Statement of Issue: In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District as a method of marketing the Downtown area. The State of California Parking and Business Improvement Law of 1989 requires the City Council to approve an annual report each fiscal year, and adopt a Resolution of Intention to levy an assessment for the next fiscal year at a scheduled public hearing. Financial Impact: There is no fiscal impact to the General Fund. Revenues and expenses are included in the 2020- 2021 Huntington Beach Business Improvement District budget (710). The expenditures are only reimbursed based upon revenue collected. Recommended Action: A) Approve the Huntington Beach Downtown Business Improvement District (DTBID) Annual Report for Fiscal Year 2020-2021 (attached as Exhibit A to Resolution No. 2020-49); and, B) Adopt Resolution No. 2020-49, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2020-2021 Within the Huntington Beach Downtown Business Improvement District," which sets a public hearing for September 8, 2020. Alternative Action(s): Do not approve the Annual Report and do not adopt the Resolution. Analysis: City of Huntington Beach Page 1 of 5 Printed on 7/30/2020 powered Legistar7l.' • File #: 20-1798 MEETING DATE: 8/3/2020 In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District (DTBID) to fund promotional activities benefiting all businesses within the district area. In addition, pursuant to State Law, the City Council appointed an Advisory board for the District. The purpose of the BID Advisory Board is to make recommendations to the City Council regarding the expenditures of revenues derived from the assessments, the classifications of businesses, and the method of levying the assessments. The Advisory Board recommendations are then considered by the City Council at a noticed public meeting and approved or modified by the City Council. In February 2008, the City Council adopted Ordinance No. 3797, amending Ordinance No. 3661, to change how the District's Advisory board was selected. Following the adoption of Ordinance No. 3797, the City Council approved Resolution No. 2008-04 appointing a non-profit corporation known as the Huntington Beach Downtown Business Improvement District (the "Non-Profit Corporation") to act as the Advisory Board for the District. In April 2017, the City Council recommended that the DTBID retain the services of an outside industry-specific consultant to review and evaluate the DTBID's operations and structure, and provide recommendations to improve the functionality and professionalism of the organization to the benefit of its members. The DTBID subsequently contracted with the International Downtown Association (IDA) to review the DTBID. The panel spent significant time in the Downtown area, interviewed over 55 stakeholders, and, in July 2017, produced a report detailing their observations and recommendations. Changes to the DTBID budget, organizational structure, and employee compensation were recommended. For Fiscal Year 2018-2019, the DTBID made significant improvements, including changing the position of BID Manager to Executive Director, implementing stronger financial oversight by incorporating tasks such as forecasting and budgeting, launching a daytime patrolling program, and improving overall marketing efforts, including updates to the hbdowntown.com website. For the Fiscal Year 2019-2020, the DTBID continued to take steps to improve its operations and develop programs relevant to downtown businesses. They partnered with WAYMAKERS OC and the Safe HB Collective on multiple projects focused on bringing safety awareness to alcohol beverage establishments, including Responsible Beverage Service (RBS) training, security guard training, and a citywide rideshare campaign. Another notable highlight includes the successful management and execution of the various high-profile events that drew thousands of visitors to downtown, including the Surf City Nights, Halloweenfest, and the Miracle on Main Street - Tree Lighting Ceremony. The DTBID continues to manage the Downtown Maintenance operations with funds administered through the City of Huntington Beach Public Works Department. As the non-profit corporation, the Surf City Nights event funds are generated from event vendor and sponsor fees. The impact of COVID-19 and civil unrest on local businesses and the DTBID has been significant. Various businesses in downtown were required to close down temporarily or alter their business model. The DTBID has been in regular contact with businesses and is helping identify ways to stimulate activity in partnership with the City, Visit Huntington Beach, and the Huntington Beach City of Huntington Beach Page 2 of 5 Printed on 7/30/2020 powerecQ7y LegistarTM • a File #: 20-1798 MEETING DATE: 8/3/2020 Chamber of Commerce. As a result, the DTBID has had to make significant changes to continue operating with fewer revenues and resources. One notable difference is a reduction in overall expenditures, including the elimination of the Security Program for FY 2020-2021, resulting in a savings of $128,000 from the prior year. The DTBID has also had to reassess the scheduling of its ongoing events, which are primary sources of revenue, including Surf City Nights and Chili at the Beach. The City Council is asked to approve the 2019-2020 Annual Report and 2020-2021 Fiscal Year Budget for the DTBID, adopt a Resolution declaring the City's intent to levy an annual assessment for Fiscal Year 2020-2021, and schedule a duly noticed public hearing for September 8, 2020. Funding recommendations to the City Council are made by a ten (10) member (nine voting members, one non -voting member) Advisory Board, which is elected annually by assessed members. State law requires that DTBID activities benefit businesses located and operating in the assessment area. Downtown businesses are assessed based on their size, location, and business type. Assessments range from $40 to $1,404 per annum. The BID did not amend the boundary map (Exhibit B) and assessment formula (Exhibit C) for FY 2020-2021. The Board of Directors approved a Revised Reserves Operating Policy establishing guidelines for how the board can best use these resources for the benefit of business improvement in downtown. As of July 23, 2020, there is a reserve of $130,706.89. These funds have traditionally been used for beautification projects, security in Downtown or events. The DTBID's total operations budget includes the operations and revenues of Surf City Nights and the Malco agreement, which previously operated under its own budget. The budget for 2020-2021 is summarized in the Annual Report with an additional line item attachments (Attachment No. 2). The summary is as follows: INCOME: 019-2020 020-2021 VARIANCE (PROPOSED) City of HB Maintenance $162,000 $188,430 $26,430 BID Assessments $120,000 $124,000 $4,000 Surf City Nights $315,000 $152,500 $162,500) Surf City Days $15,000 0 $15,000) Chili at the Beach $30,000 $25,000 $5,000) Families First Program F0 $11,000 11,000 Main St. Outdoor Program bo S3,000 $3,000 Destination Downtown bo so 0 Halloween bo so 0 Miracle on Main 0 $5,000 $5,000 Transfer from Reserves $66,000 $30,000 $36,000) TOTAL INCOME: $708,000 S538,930 $I69,070) EXPENSES: MALCO Maintenance 150,000 176,430 26,430 Marketing/Advertising r 17,000 r16,500 $500) City of Huntington Beach Page 3 of 5 Printed on 7/30/2020 powered9'�LegistarTIA 0 - File #: 20-1798 MEETING DATE: 8/3/2020 Sponsorships/Donations so 30 Ambassador 48,000 36,000 $12,000) Office Expenses S3,000 S3,000 bo Bank Charges 600 1,200 S600 Dues& Subscriptions S3,000 3,000 0 Insurance S7,400 S1,900 $5,500) Accounting S7,000 36,950 $50) License &Fees $2,000 $2,000 so Repairs &Maintenance 500 500 so Rent& Storage S14,000 $14,900 3900 Telephone/Internet S2,000 $2,200 S200 Meeting/Training S2,000 $1,650 $350) PAYROLL: BID Director 102,000 100,000 $2,000) Events Coordinator/Mngr. S62,000 48,000 $14,000) Admin. Asst. 20,000 S15,600 $4,400) Payroll Taxes S7,000 32,000 $5,000) Workers Comp. 1,000 $1,250 3250 Payroll Expenses 1,500 $1,700 3200 Security 128,000 0 $128,000) BID EVENTS: SCN Rental& Set-up S30,000 $22,500 $7,500) SCN Street Cleaning S3,000 $2,400 $600) SCN Closure S5,000 $3,700 $1 300) SCN Parking 39,000 6,900 $2,100) SCN Miscellaneous 18,000 $4,500 $13,500) SCN Quickbooks 0 $9,000 S9,000 Chili at the Beach 15,000 $15,000 so Surf City Days S7,500 0 $7,500) Air Show 0 0 so Halloween 7,500 $5,150 $2,350) Miracle on Main $10,000 $10,000 so Holiday Beautification $25,000 $25,000 ro TOTAL EXPENSES: S708,000 $538,930 $169,070) As mentioned above, the DTBID's projected 2020-2021 budget has been reduced significantly from the prior year in response to COVID-19. A reduction in revenue from ongoing events is expected and is reflected in these projections. To cultivate more activity and business in downtown, the DTBID plans to build on their recent social media efforts and expand its in-house digital marketing program by creating an HB Downtown style guide, distributing monthly newsletters, and bi-monthly blogs. They will also work closely with the City in the administration and management of the Main Street Outdoor Dining Program, which has already been launched. Other projects for the new fiscal year City of Huntington Beach Page 4 of 5 Printed on 7/30/2020 powereda9j LegistarTM • • File #: 20-1798 MEETING DATE: 8/3/2020 include the Families First Program, a student-focused program in the absence of on-campus education, and an expansion of the Farmer's Market to reintroduce Surf City Nights. As required by State law, a protest hearing must be held to provide the opportunity for those businesses affected to voice their protest or submit their protest in writing. The Resolution of Intention sets this public protest hearing for September 8, 2020. At that time, the City Council will tally the percentage of assessments protested and will hear additional public comments on the renewal of the DTBID. The City Council also has the option of reducing assessments or modifying the boundary area if public comments prompt adjustments. If written protests are received from affected businesses owners totaling 50% or more of assessment value, no further proceedings to continue the Business Improvement District can be considered for a period of one (1) year. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines Section 15060(c)(3). Strategic Plan Goal: Strengthen long-term financial and economic sustainability Attachment(s): 1. Resolution No. 2020-49, "A Resolution of the City Council of the City of Huntington Beach declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2020-21 Within the Huntington Beach Downtown Business Improvement District" 2. Exhibit A - Huntington Beach Downtown Business Improvement District 2019-2020 Annual Report 3. Exhibit B - Boundary Map, List of Businesses to be assessed for FY 2020-2021, and Assessment Schedule for 2020-2021 4. Exhibit C - Types of improvements and activities proposed to be funded City of Huntington Beach Page 5 of 5 Printed on 7/30/2020 powe rem Leg i sta r TM ATTACHMENT # 1 RESOLUTION NO. 2020-49 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2020-2021 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2020-2021 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2020-2021" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2020-2021 and a description of the improvements and activities to be provided for Fiscal Year 2020- 2021. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2020-2021 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area 20-8716/231585 1 • solution No. 2020-49 are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on September 8, 2020, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5." The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. 19-7864/210180 2 • solution No. 2020-49 PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 3rd day of August M or ti D A APPROVED: APPROVE AS TO FORM: Cit anager ;�-4 City AttAney 19-7864/210180 3 Resolution No. 2020-49 Exhibit "A" HUNTINGTON BEACH DOWNTOWN _ a BUSINESS IMPROVEMENT DISTRICT wnnwnitnwn ANNUAL REPORT OCTOBER 1 , 2019 - SEPTEMBER 30, 2020 Since its beginning in 2004, the Huntington Beach Downtown Business Improvement District has played an integral role in the continued economic growth and vitality of downtown,with a significant focus on beautification, safety, and promotional events. Our fiscal year is October 01 - September 30. It is a fiscal year with two stories: before the COVID-19 Pandemic and after. When the statewide Stay-At-Home Order was issued on March 19, 2020, our members either closed temporarily or drastically altered their business models. Businesses operating out of office spaces required their employees to work virtually from home. Some restaurants served customers through Take-Out and Delivery services. Retail shops focused on promotions through online sales. Some of our businesses were forced to close and wait for the order to be lifted. Then, at the end of May, as restrictions were slowly being lifted, civic unrest that spread throughout the nation also came to Huntington Beach, delaying recovery just a little longer. By early July, COVID-19 cases were on the rise, and the Governor re-issued closures of specific businesses. The HBDBID continues to work closely with downtown merchants and the City to support any temporary changes that will help stimulate our economy and promote services as they are available. We are also working hard behind the scenes to welcome Surf City Nights back to Main Street, following all important health-safety guidelines. We are excited to be back in business as soon as possible, working within restrictions required for social distancing, and the safety and security of our community. The HBDBID Board of Directors continue to work behind the scenes with a focus on maintaining cleanliness and public safety while building a vision for the future. s r • 2019 - 2020 HBDBID BOARD OF DIRECTORS EXECUTIVE BOARD: President: DAVE SHENKMAN The Kite Connection Vice President: BRETT BARNES Duke's Huntington Beach Secretary: KELLY MILLER Visit Huntington Beach Treasurer: MIKE WILLIAMS The Longboard Restaurant & Pub DIRECTORS: MIKE ALI Zack's Pier Plaza TONY DURAN EV Rideables KATE LEIGH A Street Partners: 5th & PCH DANNY OTHMAN 602 Caf6 STUART GOLDBERG INNOCEAN STAFF: JOHN GILBERT HBDBID Executive Director (through June 2020) SARAH KRUER HBDBID Executive Director (beginning June 2020) JAIME STRONG Events and Social Media Manager JESSICA LABRENZ Administrative Assistant In December 2020, the HBDBID Board of Directors participated in a Strategic Planning Session and identified the following Vision, Mission, Values and Priorities Statements. VISION To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun and environmentally conscious. MISSION To be the advocate for our coastal downtown community creating economic vitality and THE premier entertainment destination. VALUES Communication (Education and Service) Representative (The advocate voice for all in our community) (Transparency, Integrity Honesty, and Respect) Strategic Results (Sustainable, ROI Focused, and Efficient) Passion (Positivity and Unified in Cause) 2 ABOUT The HBDBID is a private non-profit 501 c6 business-based organization, which is an all- inclusive collaborative advocate for the entire growing downtown region. We provide clearly defined value and benefits to our community and stakeholders. • Provide Capital Services to Benefit Downtown conjunction with the City o Security o Cleanliness • Provide Capital Resources to Benefit Downtown in partnership with the City o Signage o Beautification • Annual Calendar of Events which draw Patrons Downtown o Surf City Nights o Surf City Days & He'e Nalu Aloha Pier Festival o Chili at the Beach • Sponsor Civic Events Promoting Downtown o Halloween o Miracle on Main Street STRATEGIC OBJECTIVES (12-18 MONTHS) • Financially Sustainable (Governances & Finance Committee SMART Plan) o Revenue Generation utilizing a Special Events Committee (Special Events Committee SMART Plan) o Recommend BID Zone changes o Review and recommend annual assessment fees o Revenue Generation using Governance / Finance Committee • Improved Communication (Marketing & Communication SMART Plan) o Interactive Website o Accurate and Complete Database o Marketing Materials Schedule o Create a Marketing Task Force to plan and implement Communication plan • Positive Reputation Management (Reputation Management Task Force SMART Plan) o Complete a researched based customer data report o Meet with City & VHB to finalize project and methodology o Conduct focus group with key Downtown Property Owners o Work with VHB to complete Destination Stewardship Tourism Masterplan o Survey Community regarding their attitude of the Downtown Experience STRATEGIC PRIORITIES (3 -5 YEARS) • Collaborate with the City, Visit HB, & Hotels to develop a larger encompassing district • Develop the premier Entertainment Destination • Reconstruct the Downtown Specific Plan • Prepare a Capital Improvement Plan that will bolster Economic Generation 3 0 0 HIGHLIGHTS 2019 - 2020 Typically, Huntington Beach Downtown enjoys a popular night life, with many restaurants open late and providing a wide selection of music and entertainment. With this, comes the added BE SAFE responsibility of ensuring that the late night pLAN AHEAD experience is safe and welcoming for all visitors. An important focus in this conversation involves public education to reduce impaired driving related collisions in Huntington Beach. Before COVID-19, HBDBID was working closely with WAYMAKERS OC and the Safe HB Collective, making way on multiple projects. These projects included, Responsible Beverage Service (RBS) Training for all on-sale establishment staff, a Security Guard training for Huntington h;- Beach Security Guards, a city wide Rideshare k, Campaign, and wrapping a Huntington Beach * Police Department vehicle with"Choose Your Ride" messaging. WAYMAKERS OC spearheaded the effort in cooperation with partners including the HBDBID, HB Police, Every 15 Minutes, Mothers Against Drunk Driving (MADD) and the Alcoholic !, Beverage Control (ABC). One of the critical elements of this campaign included public messaging on billboards and bus stops through LA and OC. This billboard example on PCH expected to have 183,391 impressions between March 16 -June 28. BE SAFE. PLAN AHEAD. qf r rvT' Have a designated sober driver Download a ride-sharing app or calla taxi iCal a sober friend or family member Ask the bartender or server eo help you 4 Moving forward, as establishments start to open up, the HBDBID will continue to partner with WAYMAKERS OC on efforts for continued RBS Training and promoting Rideshare. The HBPD vehicle with "Choose Your Ride" messaging has recently been finished and we are excited for it to be able to be seen by the public. The HBDBID looks forward to working with the Safe HB Collective and the downtown establishments to continually improve the nightlife experience by creating a safe and enjoyable environment. HIGHLIGHTS 2019 - 2020 Noteworthy to the economic health of Huntington Beach, two considerable projects have been underway in downtown. Currently under construction, is an expansion of Pierside Pavilion on Pacific Coast Highway. This exciting four-story building provides an additional 30,000 square feet to accommodate high-end retail, a 2nd floor ocean front upscale restaurant and a rooftop terrace, plus two floors of premier office space. �. r 401 Main Street is a brand new two-story building featuring 12,500 square feet of retail and creative office space, expecting to be ready for occupancy in June of 2020. Huntington Beach Downtown continues to welcome exciting new businesses to our popular destination including a diverse selection of dining choices such as the TZone, Surf City Ale SURFS CITY House, Wet Dog Tavern, Teresita's Mexican ALEHOUSE. :. Restaurant, Charlie's Gyros, Ding Tea, Express Donuts and Jay Birds Nashville Hot Chicken. We are also happy to welcome Surf City ii D a G Skates, a wonderful addition to our active lifestyle community. SURFUTYSM11TESAOM TAVERN 5 0 In late October 2019, we welcomed a new ownership of the retail, restaurant, and office space known as "5th & PCH." Mobilite Management, Inc is continuing to make exterior improvements and is expected to attract new and relevant tenants to the destination. A revamping and redesign of one space on 5th & PCH proved to be the perfect place to headquarter the offices of Visit Huntington Beach. Exciting for us, A-Street Partners have been a retained to continuing property management and _ bringing us a score of community events in the future. BID SIGNATURE EVENTS SURF CITY NIGHTS SURF CITY NIGHTS is an extraordinary example of how the HBDBID has been able to raise funds to use for business development while bringing more {' people to the downtown destination. BEST W HB -� - - This weekly Street Fair and Certified Farmers' Market is popular with both visitors and locals alike, and in 2019 was nominated for a BEST OF HB Chamber of Commerce award, showing how this event is recognized as one of the most-loved events in Huntington Beach. A core center of our community. Surf City Nights also provides booth space for city services, local non-profit groups, and an information booth to guide visitors and promote upcoming downtown events. SURF CITY NIGHTS features over 90 unique vendors, stretching up the first three blocks of Main Street. Visitors enjoy live local entertainment on every corner. Fresh produce, flowers, breads, and sweet treats abound on the street, along with a variety of handcrafted and otherwise distinctive product provides hours of safe, memorable family fun on Main Street. After much research and consideration, the HBDBID •. rolled out a new layout in March, including repositioning vendors to drive more foot traffic to the side streets of .�. Walnut and Olive, and allow for an even greater 5 number of vendor spaces. Responding to community health and safety concerns related to COVID-19, Surf City Nights closed on March 3,d. Both our merchants and community are looking forward to Surf City Nights returning to downtown in July. 6 r�. 4 �t HALLOWEENFEST For over two decades, Huntington Beach Downtown has been providing a safe, fun, and memorable FREE family experience on Halloween. r ` In coordination with the management team at 51h & PCH, the HBDBID provides free attractions for hundreds of young trick-or- treaters including inflatables, bounce houses, games, and a reptile petting zoo. It is important that HalloweenFest reinforces our brand as a safe and welcoming place to be. The number of families attending grows dramatically year after year. Families love visiting with our Police, Fire, Marine Safety and the crafts provided by our Park & Recreation staff. The annual Kids & • Canine Costume Contest delights visitors of all ages. Businesses engage with the community by handing out candy and coupons, if they like, to entice customers back to their stores. The HBDBID supplemented the candy supply by providing the businesses with over 73,400 pieces of candy! Without question, Huntington Beach downtown is the largest and safest community for trick-or-treaters. 7 0 0 MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree Lighting Ceremony has grown into a wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the downtown businesses to our community. We are place where families and friends gather to make memories and experience a sense of pride in their city. Holiday entertainment was provided by local r dancers and musicians, mostly youth groups. Plus, X the HBDBID invited the City's Park & Recreation Department and the HB Youth Shelter to participate. The HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, giving hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing - more locals to downtown during the off-season. Civic-focused events such as HALLOWEENFEST & MIRACLE ON MAIN ST. TREE LIGHTING represent two of the biggest events presented by HBDBID. These are one-hundred percent about "giving back to the community" in a way that we hope encourages substantial repeat visits to downtown from these visitors. SURF CITY DAYS & THE HE'E NALU ALOHA PIER FESTIVAL SEPTEMBER 2019 SEPT.14-15 Surf City Days 2019 was HUGE! '�'' '"'"'�" ' Surf City Days is a special weekend designed for locals, representing the active life-style of Huntington Beach. f - : 'ate aer Events include a locals-only surfing =youii.0 :rou ii►.Ewi contest, CBVA Volleyball Tournament, HSS/ ! -_ ;SIlNi-PEI�OOAiOLDSFQ04SR65E31fCM. opRrTuca-3VIKUcEvwwssNow Surfline Demo Days, HB Cult Old Skool Skate, tsura roan-EIffEATAI ENf and the popular Kowabunga Van Klan Vintage ME Bus Show. The 2019 weekend was extra special as we included two days of authentic South Pacific music and dancing, - - plus a Pier Plaza Vendor Fair. CHILI AT THE BEACH JUNE 2020 CANCELLED Due to the Governor's Stay at Home order, the HBDBID canceled the annual Chili at the Beach event, scheduled for June 13, 2020. This event typically attracts over 1500 visitors and raises important funds for both the HBDBID and its partner, the Boys & Girls Clubs of Huntington Valley. We look forward to bringing this popular event back in June 2021. 8 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS October 2019 was a tremendous month for the businesses in downtown, hosting special events such as the Surf City Sundown, the VISSLA ISA World Junior Surf Championship and :• • the Great Pacific Air Show. The HBDBID closed a portion of Main Street during the Air " �' ~• Show to accommodate locals with FREE bike valet. ,R In February 2020, the 24tn . ' Annual Surf City Marathon attracted over 16,000 participants and their fans to Huntington Beach a-,Downtown. ' �'eciaC N1olle: . ' ISSLATP�,F MA�RATyO r A T H MARKETING & ADVERTISINGtt � . � With over 6300 subscribers, the HBDBID'... Fb rmtsun 8 5 rt Ciry kighK t".•wa.fM employs Monthly Newsletters to stay —' connected with followers and provide downtown businesses with an Downtown Main Street opportunity t0 include their h urytt^e.l yeah Restaurants and Retail �J Shops are still open! Many advertisements and promotions at no restaurants are offering charge. In addition, we promote our 2020 ;,^f .e.a— Take Out specials and .orre downtown destination to over 10,500 tIR�'�pl� are offering delivery service! FACEBOOK fans. Plea se,confinue to support We actively follow our business your local c°mmun'tyi members on social media, increasing "c^p "_— their reach by sharing on our platforms. k ` You � i --- February 2020 NewsleHer Instagram: HBDowntownusa Instagram: HBSurfcitynights Facebook: HB Surf City Nights Facebook: HB Downtown&Surf City Nights YouTube: HBDBID M.ary,,w wn M yyt^e 9 TOURISMis a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. Prior to the COVID-19 pandemic, the Huntington Beach destination enjoyed high hotel occupancies and visitor traffic. However, the Stay-at-Home orders across the world have significantly impacted our visitor expectation for the remainder of the fiscal year. As restrictions lift, we know there is pent-up demand for travel, especially within the STAYCATION / NEARCATION market. Huntington Beach is positioned to be a top choice destination for the drive-in market who will be looking for coastal dining, shopping, and beach activities. MAINTENANCE & BEAUTIFICATION The HBDBID and City of Huntington Beach work together through a MOU currently authorizing more than $160,000 annually for downtown cleaning and maintenance. The HBDBID manages the contract with Malco Services, enabling us to respond quickly to issues effectively and efficiently. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. POST COVID MARKETING: As restrictions ease, Huntington Beach is the E perfect choice to enjoy the best of Southern California. The HBDBID will work closely with Visit HB, hotels, and downtown businesses to attract and welcome Staycation locals and visitors. This attention to our cleanliness is critical to a positive experience for our visitors, and sense of pride for our residents. GET THE MOST OUT OF YOUR HUNTINGTON Day Porters maintain cleanliness in most downtown areas, except BEACH VACATION for private buildings that provide their own cleaning service. ,;-..,4-6.,k-A. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. - Steam / Power Washing is a critical element in our maintenance --F program which includes steam cleaning of sidewalks throughout the downtown district, including alleys and gutters, with service _ _ increased during the busy summer months. - '= 10 t' "� �SAFETY F �y e i o i Proudly, Huntington Beach °""" '• continues to receive praise such as Best Beach (OC q Register 2019 and "The Best z 1 """'" " Stops for a Road Trip on Pacific Coast Highway" (AFAR 2019) and among top 10 of the "Happiest US Cities" (WalletHub ._ m 2019). With this, a sense of safety and security remains a 2 most critical focus for the downtown destination. By Huntington Beach working closely with law Downtown Business I-P—mentDistrict Boundaries and Benefit Zones I&2 enforcement in their efforts to monitor and manage homelessness activity in downtown, we ensure the safety of our customers and give our businesses the opportunity to succeed. Throughout 2019-2020, the HBDBID invested over $100K annually to maintain both a daytime security program and late night Ambassador program. The daytime team acts as "eyes and ears" on the street, to respond quickly and efficiently as a need arises, and providing an overall feeling of safety to all. The evening Ambassador program is designed to assist our businesses with ensuring the safety of our late-night patrons, and mitigate any possible alcohol-related security issues. The HBDBID continues to advocate for appropriate police coverage and meets regularly to discuss ways the HBDBID can assist in improving safety. 11 4 ' �i 1 Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. 12 2020 - 2021 BID ASSESSMENTS There are currently a total BENEFIT ZONE 1 of 272 businesses operating 170 MEMBERS in the HB Downtown 17 Misc Business Improvement District. 10% 52 Retail I 170 are located in Zone 1 , 45 Service/ P; 31% and 102 are located in Zone 2. Office Of the 272 businesses, 27%'° Retail and Restaurant businesses represent 60% of 55 the HBDBID membership Restaurants and contribute over 82% of 32i° the dues. BENEFIT ZONE 2 These visitor-serving businesses 8 Misc are important to our total 8% 102 MEMBERS membership, representing the heartbeat of the Downtown as Retail experience. Importantly, the 37 service/ 47% destination is also a desirable Office "{ choice for office locations and services, providing a well- 9 balanced mix of businesses Restaurants serving both tourists and locals. 9% 13 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020-SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses(includes Nail/Hair/Skin Salons) 1,000 sq.ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft.or more $1,404 $800 Restaurants 1,000 sq.ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft.or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq.ft.or less $120 $90 1,001 to 2,500 sq.ft $150 $120 2,501 to 4,999 sq.ft. $300 $150 5,000 sq.ft. or more $700 $350 Cart!Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 monthstyear) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 14 PERCENT OF BID MEMBERS BY CATEGORY 45%% OF ASSESSMENT CONTRIBUTION 2019-2020 40% 2019-2020 35% 30% -- -- 40% 25% - ---- 35% 20% 30% - - 5 0 -- -15% 20% - --- — 15% - 10% - - 10% 5% 5% 0% 0% ti0 JL �_3 yo 5J y�P 2019-2020 ZONE ASSESSMENTS OS-15-2020 MASTER BID LISTfrom City of HB CATEGORY ZONE 1 ZONE 2 TOTALS } f CART/KIOSK 14 $ 1,400.00 14 $ 1,400.00 HOTELS 1 $ 1,404.00 1 $ 400.00 2 $ 1,804.00 BANKS/ATM 2 $ 1,200.00 1 $ 400.00 3 $ 1,600.00 17 $ 4,004.00 2 $ 800.00 19 $ 4,804.00 1ST FLOOR SVC/OFFICE 11 $ 3,091.00 22 $ 3,520.00 33 $ 6,611.00 11 $ 3,091.00 22 $ 3,520-00 33 $ 6,611.00 2000 SQ FT OR LESS RETAIL 21 $ 7,371.00 36 $ 7,200.00 57 $ 14,571.00 RESTAURANTS 12 $ 4,212.00 3 $ 600.00 15 $ 4,812.00 SVC/OFFICE 30 $ 3,600.00 14 $ 1,260.00 44 S 4,860.00 63 $ 15,183.00 53 $ 9,060.00 116 $ 24,243.00 1001-2500 SQ FT RETAIL 21 $ 14,742.00 10 $ 4,000.00 31 $ 18,742.00 RESTAURANTS 19 $ 13,338.00 4 $ 1,600.00 23 $ 14,938.00 SVC/OFFICE 1 $ 120.00 1 $ 120.00 40 $ 28,080.00 15 $ 5,720.00 55 $ 33,800.00 2501-4999 SQ FT RETAIL 5 $ 5,265.00 5 $ 5,265.00 RESTAURANTS 18 $ 18,954.00 1 $ 600.00 19 $ 19,554.00 SVC/OFFICE 3 $ 900.00 3 $ 900.00 26 $ 25,119.00 1 $ 600.00 27 $ 25,719.00 5000 SQ FT OR MORE RETAIL 5 $ 7,020.00 2 5 1,600.00 7 $ 8,620.00 RESTAURANTS 6 $ 8,424.00 1 $ 900.00 7 $ 9,324.00 ?. SVC/OFFICE 2 $ 1,400.00 2 $ 1,400.00 13 $ 16,844.00 3 $ 2,500,00 16 $ 19,344.00 SEASONAL 6 $ 1,800.00 6 $ 1,800.00 O $ - 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,322.00 SUB-CATAG OR I ES MISCELLANEOUS 17 $ 4,004.00 2 $ 800.00 19 $ 4,804.00 RETAIL 52 $ 34,398.00 48 $ 12,800.00 100 $ 47,198.00 RESTAURANTS 55 $ 44,928.00 9 $ 3,700.00 64 $ 48,628.00 SVC/OFFICE 46 $ 8,991.00 37 $ 4,900.00 83 $ 13,891.00 SEASONAL 0 $ 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 S 24,000.00 272 $ 116,321.00 15 0 9 Huntington Beach Downtown Business Improvement District STATEMENT OF FINANCIAL POSITION As of June 30, 2020 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 13,287.50 1030 First Bank-MM 150,706.89 1040 First Bank-Malco 15,163.16 Total Bank Accounts $179,157.55 Other Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 0.00 Total Other Current Assets $500.00 Total Current Assets $179,657.55 Fixed Assets 1640 Machinery&Equipment 11,651.68 1660 Office Equipment 538.74 1670 Computers 1,306.31 1700 Accumulated Depreciation -11,236.13 Total Fixed Assets $2,260.60 TOTAL ASSETS $181,918.15 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -853.29 Total Other Current Liabilities $-1,038.37 Total Current Liabilities $-1,038.37 Total Liabilities $-1,038.37 Equity 3100 Unrestricted Net Assets 250,255.82 Retained Earnings 0.00 Net Revenue -67,299.30 Total Equity $182,956.52 TOTAL LIABILITIES AND EQUITY $181,918.15 Source: McGinty, Knudtson,&Associates, LLP Certified Public Accountants July 06,2020 Cash Basis Monday,July 6,2020 02:42 PM GMT-07:00 1/1 16 Huntington Beach Downtown Business Improvement District Budget vs.Actuals: Approved Budget 19/20 - FY20 P&L October 2019 -June 2020 Total Actual YTD Annual Budget over Budget %of Budget REVENUE 4050 BID Assessments 66,580.00 120,000.00 (53,420.00) 55.48% 4100 Chili at the Beach 30,000.00 (30,000.00) 0.00% 4300 Surf City Nights 142,492.00 315,000.00 (172,508.00) 45.24% 4400 Surf City Days 12,515.00 15,000.00 (2,485.00) 83.43% 4500 Miracle on Main 2,006.00 2,006.00 4600 Destination Downtown 175.00 175.00 4700 Airshow 1,360.00 1,360.00 4800 City of HB Maintenance 146,389.00 162,000.00 (15,611.00) 90.36% Unapplied Cash Payment Revenue - - Total Revenue 371,517.00 642,000.00 (270,483.00) 57.87% Cost of Goods Sold 5100 Rental &Setup 12,136.86 30,000.00 (17,863.14) 40.46% 5150 Parking 4,334.00 9,000.00 (4,666.00) 48.16% 5200 Street Cleaning 1,207.14 3,000.00 (1,792.86) 40.24% 5250 Street Closure 7,872.14 5,000.00 2,872.14 157.44% 5300 Event Expenses 4,976,29 40,000.00 (35,023.71) 12.44% 5330 Entertainment 6,927.94 - 6,927.94 5380 Printing &Production 1,393.33 - 1,393.33 Total 5300 Event Expenses 13,297.56 40,000.00 (26,702.44) 33.24% 5500 Miscellaneous 5,535.00 18,000.00 (12,465.00) 30.75% 5600 Holiday Beautification 17,948.46 25,000.00 (7,051.54) 71.79% 5800 Malco Maintenance 132,591.00 150,000.00 (17,409.00) 88.39% Total Cost of Goods Sold 194,922.16 280,000.00 (85,077.84) 69.62% Gross Profit 176,594.84 362,000.00 (185,405.16) 48.78% Source: McGinty, Knudtson,&Associates, LLP Certified Public Accountants July 06,2020 EXPENDITURES CONTINUED ON NEXT PAGE 17 0 0 Huntington Beach Downtown Business Improvement District Budget vs. Actuals: Approved 19/20 FY20 P&L October 2019 — June 2020 Continued from previous page EXPENDITURES 7010 Advertising& Marketing 549.32 17,000.00 (16,450.68) 3.23% 7050 Bank Charges & Fees 366.34 600.00 (233.66) 61.06% 7070 Consultants 56,100.00 102,000.00 (45,900.00) 55.00% 7100 Dues &subscriptions 30.00 3,000.00 (2,970.00) 1.00% 7150Insurance 2,336.47 7,400.00 (5,063.53) 31.57% 7155 Workers Comp Insurance 276.46 1,000.00 (723.54) 27.65% Total 7150 Insurance 2,612.93 8,400.00 (5,787.07) 31.11% 7170 Legal &Accounting Services 4,155.00 7,000.00 (2,845.00) 59.36% 7190 Meeting &Training 6,317.87 2,000.00 4,317.87 315.89% 7191 Election 8.53 - 8.53 7200 Miscellaneous Expense 541.62 - 541.62 7210 Office Supplies 3,716.42 3,000.00 716.42 123.88% 7240 Payroll Expenses - 7241 Wages - Event Coordinator 37,514.15 62,000.00 (24,485.85) 60.51% 7242 Wages -Administrative Assistant 11,268.00 20,000.00 (8,732.00) 56.34% 7250 Payroll Taxes 4,380.78 7,000,00 (2,619.22) 62.58% 7255 Payroll Processing Fees 1,371.53 1,500.00 (128.47) 91.44% Total 7240 Payroll Expenses 54,534.46 90,500.00 (35,965.54) 60.26% 7280 Postage 34.00 - 34.00 7290 Rent& Lease 11,200.00 14,000.00 (2,800.00) 80.00% 7300 Repairs & Maintenance 16,268.00 500.00 15,768.00 3253.60% 7310 Security 61,903.91 128,000.00 (66,096.09) 48.36% 7315 Ambassador Program 15,000.00 48,000.00 (33,000.00) 31.25% Total 7310 Security 76,903.91 176,000.00 (99,096.09) 43.70% 7320 Taxes &Licenses 8,315.20 2,000.00 6,315.20 415.76% 7330 Telephone 1,659.71 2,000.00 (340.29) 82.99% QuickBooks Payments Fees 910.28 - 910.28 Unapplied Cash Bill Payment Expenditure - - - Total Expenditures 244,223.59 428,000.00 (183,776.41) 57.06% Net Operating Revenue (67,628.75) (66,000.00) (1,628.75) 102.47% Other Revenue 8000 Interest Earned 219.45 219.45 Other Miscellaneous Revenue 110.00 110.00 Total Other Revenue 329.45 - 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I . IIIoo moon o000 0000 0 0 0 0 0 0 0 o S o o 0 0 o S S o 0 0 0 0 8 o 0 o S o o. 19 Alk Improvements and Activities - r Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. • • Resolution No. 2020-49 e Exhibit "B" Ul all!�ge� 10 NooMMic] ny Jseoacog 14 IIaySCB$ c c v J Q b c a u110JIwpy G `c �clecliff Dr 0 aCQno,5M C u-J ap!SIofld -o r a` 5 y y .0 .,E4dJCir .a � c `� U-1 tylzjrea�ep y •� It m Reel Ln D K u1 umopuns g `tip t n V m L OES C .J Li G c r �g 1UJO�I�C� LL _ a` a w = a a �S_puZ Ic r. m is :J I Q^ JS Ci�cyC!y i= _ CL- IS AHEI a� 41 l� tIt OVA\�� �>h ;L N oy ab a r> > m Im ` er �FD Businesses to be Assessed—Fiscal Year 2020-2021 Business Name: FIRST BANK ZIMBABWE HB GIFTS &ACCESSORIES (CT) SHOREBREAK HOTEL THE IRISHMAN BLACK BULL CHOP HOUSE BOLT TOURS NAILED IT NAIL BAR PEDEGO HB SALT HAIR LOUNGE ESTHETICS AND LASH EXTENSIONS BY HANNAH ARIA HOOKAH LOUNGE SALT LIFE LLC JACK'S SURFBOARDS C V S/PHARMACY MODERN PARKING INC SMILES CAFE GENTLE DENTAL HUNTINGTON BEACH MAIN STREET CLEANERS BOGGELN &COMPANY CPA COMPASS E J I DESIGNS STYLING BY STEPH COLOR ME ALLIE DASH OF SASS ANDE'S PERUVIAN ARTS &CRAFTS ANDE'S PERUVIAN ARTS & CRAFTS HOT TRENDS SUNGLASSES (CT) THE FUNNEL HOUSE NORTH SHORE POKE NO KA OI SANCHO'S TACOS KILLARNEY'S TOP HB NAILS DARE ME BIKINI SMOKERZ LAND 3 SMOKE SHOP ZEPHYR BARBERSHOP CASSANDRA CAPRI HAIR COLDSTONE CREAMERY MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON 7-ELEVEN STORE BEACHISLAND 1 KENNETH BROW SALONS JAX BICYCLE CENTER SAIL PROPERTIES INVESTMENT BUILDERS LLC WAVELENGTHS RECOVERY LLC PERFECTED WEALTH MANAGEMENT KOKOMOS SURF SIDE INDARRA MODERN INDIAN CUISINE MAIN ST BARBERS HOT TRENDS SUNGLASSES(CT) HOT TRENDS SUNGLASSES(CT) GRATER GRILLED CHEESE CHARLIE'S GYRO ZACKS PIER PLAZA BRUXIE -GOURMET WAFFLE SANDWICHES BLK EARTH SEA SPIRTS ZACKS TOO DWIGHT'S BEACH CONCESSION SURF CITY STORE CALI CLOTHING 11 BEACH WAVES SKIN REHAB SURF CITY SEGWAY HUNTINGTON SURF &SPORT MAIN STREET DAY SPA BEAUTY BUNGALOWS BY PORCELAIN PRISTINE MOTORSPORTS VEGWARE PACKAGING INC PARKING CONCEPTS INC THE UPS STORE#4482 LEE ROBINSON, CPA TURN KEY HOMES SPEEDY CREDIT REPAIR INC F H A REVIEW LUNA UNITED PACIFIC SOTHEBY'S INTERNATIONAL REALTY RMA INTERNATIONAL LANDSCAPE ARCHITECTURE ZERO ZERO PIZZERIA WAHOO'S FISH TACO LONGBOARD RESTAURANT& PUB MANGIAMO GELATO NAUGLES ROCKIN FIGS SURF HEADQUARTERS MAKIN WAVES SALON SALON VEYSEL BARE BUNNY AESTHETICS 2 SOCK HARBOR AMERICAN VINTAGE BASKIN-ROBBINS#362100 MODEL CITIZEN SURF CITY CHIROPRACTIC MAILBOX STATION INNOCEAN WORDWIDE AMERICAS ROBERT KOURY PROPERTIES MINNOW ELEVEN ARMIJO ANTHONY(CT) CELLORION (CT) HUNTINGTON SURF INN T K BURGERS JIMBOY'S TACOS RITTER'S STEAM KETTLE COOKING CRABBY'S BOAT HOUSE 2ND FLOOR FAD CRUISERS PIZZA BAR GRILL ALOHA GRILL GALLAGHER'S PUB &GRILL RUBY'S SURF CITY DINER MAIN STREET OPTICAL & BOUTIQUE THE BLOW DOWN M E HELME HOUSE FURNISHING CO DING DR BOW AND ARROW HAIR LOUNGE LOVE LOCKS HAVAIANAS SANDALS EL DON LIQUOR RAY'S RENTALS GALITZEN PROPERTIES A&S ACCOUNTING SOLUTIONS H M R ARCHITECTS INNOCEAN WORDWIDE AMERICAS BOARD WEST AMBIT CONSULTING LLC KUBO ZIGGYS ON MAIN WELLS FARGO HOME MORTGAGE SESSIONS WEST COAST DELI DAIRY QUEEN HURRICANES BAR&GRILL FRED'S MEXICAN CAFE CUCINA ALESSA HB JACK'S BEACH CONCESSION SURF CITY EXPRESS GIFTS CENTER 3 I r ROCKY MOUNTAIN CHOCOLATE FACTORY SAKALSURFBOARDS SALON RETRO NEIRA DESIGNS&FIX-IT MONTGOMERY JEWELERS EV RIDEABLES LLC NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC QUIKSILVER HUNTINGTON BEACH EASY RIDER, DANK CLOTHING F45 TRAINING YORKTOWN PIERSIDE COMMISSARY LAZ PARKING CALIFORNIA LLC FLYWHEEL WEAVER&ASSOCIATES GRUPO GALLEGOS SOLENA LANDSCAPE EIDO EXPRESS DONUTS CELLORION (CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) TZONE SUSHI ON FIRE THAI WAVE HUNTINGTON BEACH BEER COMPANY SURF CITY ALE HOUSE LETS GO FISHING SURFBOARD AND BIKE RENTALS MOOD SWINGS HOSTETLER KERI SKINSATIONAL MAIN STREET WINE COMPANY PARLOUR E LEV EN HUNTINGTON BEACH BICYCLE COMPANY MAIN STREET LIQUOR HUNTINGTON SURF &SPORT COASTLINE REAL ESTATE INVESTMENTS LLC CONTINENTAL CLEANERS CDA MARKETING GROUP INC P R TALENT HEADLINER SURF CITY SKATES BEAUTY&THE BEACH STUDIO AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) SURF CITY EXPRESS 4 POSITIVE THOUGHT BRAND ZIMBABWE HB GIFTS&ACCESSORIES (CT) PETE'S MEXICAN FOOD ICECREAMTON SOFTY ICECREAM & HANDCRAFTED CHURROS B J'S CHICAGO PIZZERIA DUKES WATERFRONT HILTON BEACH CABANA BEEBEE NAILS NOELLE CHRISTINE BEAUTY DANIEL JAFFE DDS LUCY'S TAILORING &ALTERATIONS SURF CITY HOLISTIC MEDICINE MCA TRADING LLC HAMLIN GOODING DING TEA JAN'S IHOP MAIN STREET HAIR COMPANY SUGAR CABANA CALI SHORE STORE HAVEN OF WELLNESS EUROPA NAIL STUDIO THE TRAINING SPOT HUNTINGTON BEACH REALTY HORN HOLISTIC ACUPUNCTURE DIRTY DOG WASH RIO MEDIA INC RICHARD HARLOW&ASSOCIATES 221 N MAIN STREET BEACH PROPERTIES LLC BOBASAUR THE ICE CREAM WAY SUGAR SHACK SHARKEEZ HQ GASTROPUB KITE CONNECTION GLAM BY INK GLAM BY INK BROWS ON MAIN ELEVATE SPA SERVICES SUITE INSPIRATION SURF CITY MARKET PORCELAIN 7-ELEVEN STORE#35767B SUNWEST REALTY BRENT O NICHOLS DDS IPA 1031 GROUP LLC 5 TEAM DESIGN &CONSTRUCTION RIPCORD DIGITAL INC W& R STUDIOS SUBWAY BANZAI BOWLS LUIGI'S PERQ'S NIGHTCLUB &SPORTSBAR COACH'S MEDITTERANIAN GRILL SHABU ON FIRE BODHI TREE VEGETARIAN CAFE ORANGE COUNTY BARBERS PARLOR JOLYN CLOTHING COMPANY DIANES/BEACH FEVER FOREVER 21 RIP CURL SURF CENTER SIGNATURE PRINTING A STREET PARTNERS CORREA&ASSOCIATES J &J COASTAL LENDING HOWARD FISCHER DVM MILK AND HONEY HB 25 DEGREES ARMIJO ANTHONY(CT) 602 COFFEE HOUSE STARBUCKS COFFEE COMPANY#575 AVILA'S EL RANCHITO H B DOS TOROS SANDY'S BEACH SHACK 1 LOOK VINTAGE ALCHEMY SALON LEATHER AND LACE O C MERRILEE'S INC CALIFORNIA CLOTHING STUDIO 37 SALON CAPITAL INVESTMENT NETWORK INC PHOTO HOUSE INC T R RANCH SERVICES LLC THE NEXT LEVEL W&R STUDIOS MAILPIX INC SURFLINE CB INVESTMENTS INC WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX&ACCOUNTING ATM GLOBAL INCORPORATED 6 r JUVE CREATIVE INC GUARANTEED RATE INC BOMBURGER BLUE CHAIR ACCOUNTING i i I 7 I I i 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020-SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses(includes Nail/Hair/Skin Salons) 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft.or more $1,404 $800 Restaurants 1,000 sq.ft.or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq.ft. or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services 1 Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq.ft.or less $120 $90 1,001 to 2,500 sq.ft $150 $120 2,501 to 4,999 sq.ft. $300 $150 5,000 sq.ft. or more $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 monthstyear) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. Resolution No. 2020-49 Improvements and Activities Exhibit "C" J' Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. Res. No. 2020-49 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on August 3, 2020 by the following vote: AYES: Posey, Delgleize, Hardy, Semeta, Carr, Brenden NOES: None ABSENT: Peterson RECUSE: None City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California ATTACHMENT #2 HUNTINGTON BEACH I�WNTOWN BUSINESS IMPROVEMENT DISTRICT ��wnr �iwn � ac L ^' REPORT ANN AL U OCTOBER 1 , 2019 - SEPTEMBER 30, 2020 Since its beginning in 2004, the Huntington Beach Downtown Business Improvement District has played an integral role in the continued economic growth and vitality of downtown, with a significant focus on beautification, safety, and promotional events. Our fiscal year is October 01 - September 30. It is a fiscal year with two stories: before the COVID-19 Pandemic and after. When the statewide Stay-At-Home Order was issued on March 19, 2020, our members either closed temporarily or drastically altered their business models. Businesses operating out of office spaces required their employees to work virtually from home. Some restaurants served customers through Take-Out and Delivery services. Retail shops focused on promotions through online sales. Some of our businesses were forced to close and wait for the order to be lifted. Then, at the end of May, as restrictions were slowly being lifted, civic unrest that spread throughout the nation also came to Huntington Beach, delaying recovery just a little longer. By early July, COVID-19 cases were on the rise, and the Governor re-issued closures of specific businesses. The HBDBID continues to work closely with downtown merchants and the City to support any temporary changes that will help stimulate our economy and promote services as they are available. We are also working hard behind the scenes to welcome Surf City Nights back to Main Street, following all important health-safety guidelines. We are excited to be back in business as soon as possible, working within restrictions required for social distancing, and the safety and security of our community. The HBDBID Board of Directors continue to work behind the scenes with a focus on maintaining cleanliness and public safety while building a vision for the future. Y 1 104 2019 m 2020 HBDBID BOARDOF DIRECTORS EXECUTIVE BOARD: President: DAVE SHENKMAN The Kite Connection Vice President: BRETT BARNES Duke's Huntington Beach Secretary: KELLY MILLER Visit Huntington Beach Treasurer: MIKE WILLIAMS The Longboard Restaurant & Pub DIRECTORS: MIKE ALI Zack's Pier Plaza TONY DURAN EV Rideables KATE LEIGH A Street Partners: 5rh & PCH DANNY OTHMAN 602 Caf6 STUART GOLDBERG INNOCEAN STAFF: JOHN GILBERT HBDBID Executive Director (through June 2020) SARAH KRUER HBDBID Executive Director (beginning June 2020) JAIME STRONG Events and Social Media Manager JESSICA LABRENZ Administrative Assistant In December 2020, the HBDBID Board of Directors participated in a Strategic Planning Session and identified the following Vision, Mission, Values and Priorities Statements. VISION To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun and environmentally conscious. MISSION To be the advocate for our coastal downtown community creating economic vitality and THE premier entertainment destination. VALUES Communication (Education and Service) Representative (The advocate voice for all in our community) (Transparency, Integrity Honesty, and Respect) Strategic Results (Sustainable, ROI Focused, and Efficient) Passion (Positivity and Unified in Cause) 2 105 ABOUT The HBDBID is a private non-profit 501 c6 business-based organization, which is an all- inclusive collaborative advocate for the entire growing downtown region. We provide clearly defined value and benefits to our community and stakeholders. • Provide Capital Services to Benefit Downtown conjunction with the City o Security o Cleanliness • Provide Capital Resources to Benefit Downtown in partnership with the City o Signage o Beautification • Annual Calendar of Events which draw Patrons Downtown o Surf City Nights o Surf City Days & He'e Nalu Aloha Pier Festival o Chili at the Beach • Sponsor Civic Events Promoting Downtown o Halloween o Miracle on Main Street STRATEGIC OBJECTIVES (12-18 MONTHS) • Financially Sustainable (Governances & Finance Committee SMART Plan) o Revenue Generation utilizing a Special Events Committee (Special Events Committee SMART Plan) o Recommend BID Zone changes o Review and recommend annual assessment fees o Revenue Generation using Governance / Finance Committee • Improved Communication (Marketing & Communication SMART Plan) o Interactive Website o Accurate and Complete Database o Marketing Materials Schedule o Create a Marketing Task Force to plan and implement Communication plan • Positive Reputation Management (Reputation Management Task Force SMART Plan) o Complete a researched based customer data report o Meet with City & VHB to finalize project and methodology o Conduct focus group with key Downtown Property Owners o Work with VHB to complete Destination Stewardship Tourism Masterplan o Survey Community regarding their attitude of the Downtown Experience STRATEGIC PRIORITIES (3 - 5 YEARS) • Collaborate with the City, Visit HB, & Hotels to develop a larger encompassing district • Develop the premier Entertainment Destination • Reconstruct the Downtown Specific Plan • Prepare a Capital Improvement Plan that will bolster Economic Generation 3 106 HIGHLIGHTS2019 — 2020 0 BEAWARE BERESPONSIBLE 0 BEINFORMED Typically, Huntington Beach Downtown enjoys a popular night life, with many restaurants open late and providing a wide selection of music and entertainment. With this, comes the added BE SAFE responsibility of ensuring that the late night experience is safe and welcoming for all visitors. An important focus in this conversation involves public education to reduce impaired driving related collisions in Huntington Beach. Before COVID-19, HBDBID was working closely with WAYMAKERS OC and the Safe HB Collective, making way on multiple projects. These projects included, Responsible Beverage Service (RBS) Training for all on-sale establishment staff, a Security Guard training for Huntington 4EA� Beach Security Guards, a city wide Rideshare Campaign, and wrapping a Huntington Beach Police Department vehicle with"Choose Your Ride" messaging. WAYMAKERS OC spearheaded the effort in cooperation with partners including the HBDBID, HB Police, Every 15 Minutes, Mothers Against Drunk Driving (MADD) and the Alcoholic Beverage Control (ABC). One of the critical elements of this campaign included public messaging on billboards and bus stops through LA and OC. This billboard example on PCH expected to have 183,391 impressions between March 16 -June 28. BE SAFE. PLAN AHEAD. 3p o Have a designated Sober driver aDownload a ride-sharing app or call a taxi iCA a sober friend or family member Op Ask the bartender or server to help you CAL..... _..w......,. -.,:._. ^,�!� 4 107 Moving forward, as establi ents start to open up, the HBW will continue to partner with WAYMAKERS OC on efforts for continued RBS Training and promoting Rideshare. The HBPD vehicle with "Choose Your Ride" messaging has recently been finished and we are excited for it to be able to be seen by the public. The HBDBID looks forward to working with the Safe HB Collective and the downtown establishments to continually improve the nightlife experience by creating a safe and enjoyable environment. HIGHLIGHTS 2019 - 2020 Noteworthy to the economic health of Huntington Beach, two considerable projects have been underway in downtown. Currently under construction, is an expansion of Pierside Pavilion on Pacific Coast Highway. This exciting four-story building provides an additional 30,000 square feet to accommodate high-end retail, a 2nd floor ocean front upscale restaurant and a rooftop terrace, plus two floors of premier office space. wr 401 Main Street is a brand new two-story building featuring 12,500 square feet of retail and creative �- office space, expecting to be ready for occupancy in June of 2020. Huntington Beach Downtown continues to welcome exciting new businesses to our popular •r _ destination including a diverse selection of dining choices such as the TZone, Surf City Ale SURF CITY House, Wet Dog Tavern, Teresita's Mexican ALE HOUSE Restaurant, Charlie's Gyros, Ding Tea, Express Donuts and Jay Birds Nashville Hot Chicken. MR We are also happy to welcome Surf City WET D a G Skates, a wonderful addition to our active lifestyle community. SVAFCITVSNNT6S.00M TAVERN 5 108 In late October 2019, we welcomed a new ownership of the retail, restaurant, and office space known as "5th & PCH." Mobilite Management, Inc is continuing to make exterior improvements and is expected to attract new and relevant tenants to the destination. A revamping and redesign of one space on 51h & , PCH proved to be the perfect place to T 1 � headquarter the offices of Visit Huntington 4 Beach. Exciting for us, A-Street Partners have been retained to continuing property management and bringing us a score of community events in the future. BID SIGNATURE EVENTS SURF CITY NIGHTS SURF CITY NIGHTS is an extraordinary example of how the HBDBID has been able to raise funds to use for business development while bringing more r• people to the downtown destination. S BESTHBurf City Nights This weekly Street Fair and Certified Farmers' Market is popular with both visitors and locals alike, and in 2019 was nominated for a BEST OF HB Chamber of Commerce award, showing how this event is recognized as one of the most-loved events in Huntington Beach. A core center of our community. Surf City Nights also provides booth space for city services, local non-profit groups, and an information booth to guide visitors and promote upcoming downtown events. SURF CITY NIGHTS features over 90 unique vendors, stretching up the first three blocks of Main Street. Visitors enjoy live local entertainment on every corner. Fresh produce, flowers, breads, and sweet treats abound on the street, along with a variety of handcrafted and otherwise distinctive product provides hours of safe, memorable family fun on Main Street. After much research and consideration, the HBDBID , rolled out a new layout in March, including repositioning vendors to drive more foot traffic to the side streets of Walnut and Olive, and allow for an even greater ' ' � r number of vendor spaces. Responding to community health and safety concerns related to COVID-19, Surf City Nights closed on March 3rd. Both our merchants and community are looking forward to Surf City Nights returning to downtown in July. 6 109 _+r F NEW m„ HALLOWEEN FEST 3 - For over two decades, Huntington Beach Downtown has been providing a safe, fun, and memorable FREE family experience on Halloween. ' In coordination with the management team at 5'" & PCH, the �.� HBDBID provides free attractions for hundreds of young trick-or- treaters including inflatables, bounce houses, games, and a reptile petting zoo. It is important that HalloweenFest reinforces our brand as a safe and welcoming place to be. The number of families attending grows dramatically year after year. Families love visiting with our Police, Fire, Marine Safety and the crafts provided by our Park & Recreation staff. The annual Kids & Canine Costume Contest delights visitors of all ages. Businesses engage with the community by handing out candy and coupons, if they like, to entice customers back to their stores. The HBDBID supplemented the candy supply by providing the businesses with over 73,400 pieces of candy! Without question, Huntington Beach downtown is the largest and safest community for trick-or-treaters. r 7 110 MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY This Annual Tree Lighting Ceremony has grown into a wonderful tradition for our local families. The holiday decor expenditure is a significant percent of the HBDBID budget, representing the commitment of the downtown businesses to our community. We are place where families and friends gather to make memories and experience a sense of pride in their city. Holiday entertainment was provided by local dancers and musicians, mostly youth groups. Plus, the HBDBID invited the City's Park & Recreation Department and the HB Youth Shelter to participate. The HBDBID arranged for Santa Claus to visit the downtown district for five consecutive weeks, r giving hundreds of families and friends the chance to visit and take photos with Santa for no charge, bringing more locals to downtown during the off-season. Civic-focused events such as HALLOWEENFEST & MIRACLE ON MAIN ST. TREE LIGHTING represent two of the biggest events presented by HBDBID. These are one-hundred percent about "giving back to the community" in a way that we hope encourages substantial repeat visits to downtown from these visitors. SURF CITY DAYS & THE HE'E NALU ALOHA PIER FESTIVAL SEPTEMBER 2019 SEPT U-IS C= Surf City Days 2019 was HUGE! Surf City Days is a special weekend designed for locals, representing the active life-style of Huntington Beach. `'� �►� � Events include a locals-only surfing I amUMCO*nsr.voturw T0UQ*A,_0Ks contest, CBVA Volleyball Tournament, HSS/ MW DOST o DAY -VMAzooisuss ssW s' Surfline Demo Days, HB Cult Old Skool Skate, ao�r tutu•vnrtace vw eus uww auXwFoco•cxrc.Txr 7 and the popular Kowabun a Van Klan Vintage i F VW Bus Show. The 2019 weekend was extra - ""' special as we included two days of "`TR" ® authentic South Pacific music and dancing, plus a Pier Plaza Vendor Fair. ter,' CHILI AT THE BEACH JUNE 2020 CANCELLED Due to the Governor's Stay at Home order, the HBDBID canceled the annual Chili at the Beach event, scheduled for June 13, 2020. This event typically attracts over 1500 visitors and raises important funds for both the HBDBID and its partner, the Boys & Girls Clubs of Huntington Valley. We look forward to bringing this popular event back in June 2021. 8 111 ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS October 2019 was a tremendous month for the businesses in downtown, hosting special events such as the Surf City Sundown, the VISSLA ISA World Junior Surf Championship and the Great Pacific Air Show. The HBDBID closed a portion of ' `�- Main Street during the Air -. Show to accommodate locals f , with FREE bike valet. In February 2020, the 241h << Annual Surf City Marathon attracted over 16,000 participants and their fans to Huntington Beach60 Downtown. C.-M0 � vF MARAry 7 VISSLAT sP 0IL MARKETING & ADVERTISING <<. . � With over 6300 subscribers, the HBDBID �} kB Dawnfowr.6 SuCrt,N,pMs rym,sF.r 6R� employs Monthly Newsletters to stay x connected with followers and provide '°'a downtown businesses with an ro� r.es'curan and Keto opportunity to include their Shops are still open!Mar,. advertisements and promotions at no �' 2020 x {,... . charge. In addition, we promote our downtown destination to over 10,500 FACEBOOK fans. We actively follow our business AgEL members on social media, increasing -= - - their reach by sharing on our platforms. u� YOU C Febmary 2020,'Newsletter Instagram: HBDowntownusa """ `•9 Instagram: HBSurfcitynights Facebook: HB Surf City Nights su^mob „ Facebook: HB Downtown&Surf City Nights ,<a+v nns wcaa wnr xu.sa�daK n•, ru,,,.,nc. a•.,,w.,o...va,,.e.�xmo YouTube: HBDBID 9 112 TOURISM is a key component to business opportunities in Huntington Beach Downtown. While the HBDBID focuses on creating a sense of community pride and possesses a deep appreciation and affection for our local shoppers and diners, we are equally in love with our visitors from out of town. Prior to the COVID-19 pandemic, the Huntington Beach destination enjoyed high hotel occupancies and visitor traffic. However, the Stay-at-Home orders across the world have significantly impacted our visitor expectation for the remainder of the fiscal year. As restrictions lift, we know there is pent-up demand for travel, especially within the STAYCATION / NEARCATION market. Huntington Beach is positioned to be a top choice destination for the drive-in market who will be looking for coastal dining, shopping, and beach activities. MAINTENANCE & BEAUTIFICATION The HBDBID and City of Huntington Beach work together through a MOU currently authorizing more than $160,000 annually for downtown cleaning and maintenance. The HBDBID manages the contract with Malco Services, enabling us to respond quickly to issues effectively and efficiently. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. taycation POST COVID MARKETING: As restrictions ease, Huntington Beach is the perfect choice to enjoy the best of Southern California. The HBDBID will work closely with Visit HB, hotels, and downtown businesses to attract and welcome Staycation locals and visitors. This attention to our cleanliness is critical to a positive experience for our visitors, and sense of pride for our residents. GET THE MOST OUT OF YOUR HUNTINGTON Day Porters maintain cleanliness in most downtown areas, except BEACH VACATION for private buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. Steam / Power Washing is a critical element in our maintenance aR program which includes steam cleaning of sidewalks throughout the downtown district, including alleys and gutters, with service increased during the busy summer months. - 10 113 SAFETY w _ �; Fo,..ron♦.. 2 yE o — •S u cny Ln t Proudly, Huntington Beach continues to receive praise 2 a.,mw.... such as "Best Beach (OC Register 2019) and "The Best Stops for a Road Trip on Pacific Coast Highway" (AFAR 2019) and among top 10 of the "Happiest US Cities" (WalletHub M K to Pe 2019). With this, a sense of ` w safety and security remains a most critical focus for the downtown destination. By Huntington Beach workin close) with law Downtown Business Improvement District g y Boundaries and Benefit Zones I&1 enforcement in their efforts to monitor and manage homelessness activity in downtown, we ensure the safety of our customers and give our businesses the opportunity to succeed. Throughout 2019-2020, the HBDBID invested over$100K annually to maintain both a daytime security program and late night Ambassador program. The daytime team acts as "eyes and ears" on the street, to respond quickly and efficiently as a need arises, and providing an overall feeling of safety to all. The evening Ambassador program is designed to assist our businesses with ensuring the safety of our late-night patrons, and mitigate any possible alcohol-related security issues. The HBDBID continues to advocate for appropriate police coverage and meets regularly to discuss ways the HBDBID can assist in improving safety. 11 114 Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. 12 115 2020 - 2021 BID ASSESSMENTS There are currently a total BENEFIT ZONE 1 of 272 businesses operating 170 MEMBERS in the HB Downtown 17 Misc Business Improvement District. 10% 52 Retail 170 are located in Zone 1 , 45 Service/ 31% and 102 are located in Zone 2. Office Of the 272 businesses, 2711/, Retail and Restaurant businesses represent 60% of 55 the HBDBID membership Restaurants and contribute over 82% of 32% the dues. BENEFIT ZONE 2 These visitor-serving businesses 8 Misc are important to our total 8% 102 MEMBERS membership, representing the --- heartbeat of the Downtown 48 Retail experience. Importantly, the 37 Service/ 47% destination is also a desirable t' Office choice for office locations and 36% services, providing a well- 9 balanced mix of businesses Restaurants serving both tourists and locals. 9% 13 116 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020 -SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses(includes Nail I Hair/Skin Salons) 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq. ft. or more $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq. ft. $1,053 $600 5.000 sq. ft. or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services 1 Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq, ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft. or more S700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 monthstyear) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 14 117 PERCENT OF BID MEMBER Y CATEGORY 45% / OF ASSESSMENT CONTRIBUTION 2019-2020 40% 2019-2020 35% 30% 40% 25% 350%30 20% 1 . /° 25% _ __ 15% 15%% - 10% 10% 5% -- 5% 0% 0% ,yob 2019-2020 ZONE ASSESSMENTS 05-25-2020 MASTER BID LIST from City of HB CATEGORY ZONE 1 ZONE 2 TOTALS CART/KIOSK 14 $ 1,400.00 14 $ 1,400.00 HOTELS 1 $ 1,404.00 1 $ 400.00 2 $ 1,804.00 BANKS/ATM 2 $ 1,200.00 1 $ 400.00 3 $ 1,600.00 17 5 4,004.00 2 $ 800.00 19 5 4,804.00 1ST FLOOR SVC/OFFICE 11 $ 3,091.00 22 $ 3,52M00 33 S 6,611-00 11 5 3,091.00 22 $ 3,520.00 33 $ 6,611.00 1000 SQ FT OR LESS RETAIL 21 5 7,371.00 36 $ 7,200.00 57 5 14,571.00 RESTAURANTS 12 $ 4,222.00 3 $ 600.00 15 $ 4,812.00 SVC/OFFICE 30 $ 3,600.00 14 $ 1,260.00 44 $ 4,860,00 63 $ 15,183.00 53 $ 9,060.00 116 $ 24,243.00 1001-2500 SQ FT RETAIL 21 $ 14,742.00 10 $ 4,000.00 31 $ 18,742.00 RESTAURANTS 19 $ 13,338.00 4 $ 1,600.00 23 $ 14,938.00 SVC/OFFICE 1 $ 120.00 1 $ 120.00 40 $ 28,080.00 15 $ 5,720.00 55 $ 33,800.00 2501-4999 SQ FT RETAIL 5 $ 5,265.00 5 $ 5,265.00 RESTAURANTS 18 $ 18,954.00 1 $ 600.00 19 $ 19,554.00 SVC/OFFICE 3 $ 900.00 3 $ 900.00 26 $ 25,119.00 1 5 600.00 27 5 25,719.00 5000 SQ FT OR MORE RETAIL 5 $ 7,020.00 2 5 1,600.00 7 $ 8,620.00 RESTAURANTS 6 S 8,424.00 1 5 900.00 7 $ 9,324.00 SVC/OFFICE 2 5 1,400.00 2 $ 1,400-00 13 $ 16,844.00 3 $ 2,500.00 16 $ 19,344-00 SEASONAL 6 5 1,800.00 6 $ 1,800.00 O 5 - 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,321.00 SUB-CATAG ORIES MISCELLANEOUS 17 5 4,004.00 2 $ 800.00 19 $ 4,804.00 RETAIL 52 5 34,398.00 48 $ 12,900.00 100 $ 47,198.00 RESTAURANTS S5 5 44,928.00 9 $ 3,700.00 64 $ 48,628.00 SVC/OFFICE 46 $ 8,991.00 37 $ 4,900.00 83 $ 13,891.00 SEASONAL 0 5 - 6 $ 1,800.00 6 $ 1,800.00 TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,321.00 15 118 Huntington Beach Downtown Business Improvement District STATEMENT OF FINANCIAL POSITION As of June 30, 2020 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 13,287.50 1030 First Bank-MM 150,706.89 1040 First Bank-Malco 15,163.16 Total Bank Accounts $179,157.55 Other Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 0.00 Total Other Current Assets $500.00 Total Current Assets $179,657.55 Fixed Assets 1640 Machinery&Equipment 11,651.68 1660 Office Equipment 538.74 1670 Computers 1,306.31 1700 Accumulated Depreciation -11,236.13 Total Fixed Assets $2,260.60 TOTAL ASSETS $181,918.15 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -853.29 Total Other Current Liabilities $-1,038.37 Total Current Liabilities $-1,038.37 Total Liabilities $-1,038.37 Equity 3100 Unrestricted Net Assets 250,255.82 Retained Earnings 0.00 Net Revenue -67,299.30 Total Equity $182,956.52 TOTAL LIABILITIES AND EQUITY $181,918.15 Source: McGinty, Knudtson, &Associates, LLP Certified Public Accountants July 06,2020 Cash Basis Monday,July 6,2020 02:42 PM GMT-07:00 1/1 16 119 Huntington each Downtown Business Improvement District Budget vs. Actuals: Approved Budget 19/20 - FY20 P&L October 2019 -June 2020 Total Actual YTD Annual Budget over Budget %of Budget REVENUE 4050 BID Assessments 66,580.00 120,000.00 (53,420.00) 55.48% 4100 Chili at the Beach 30,000.00 (30,000.00) 0.00% 4300 Surf City Nights 142,492.00 315,000.00 (172,508.00) 45.24% 4400 Surf City Days 12,515.00 15,000.00 (2,485.00) 83.43% 4500 Miracle on Main 2,006.00 2,006.00 4600 Destination Downtown 175.00 175.00 4700 Airshow 1,360.00 1,360,00 4800 City of HB Maintenance 146,389.00 162,000.00 (15,611.00) 90.36% Unapplied Cash Payment Revenue - - Total Revenue 371,517.00 642,000.00 (270,483.00) 57.87% Cost of Goods Sold 5100 Rental &Setup 12,136.86 30,000.00 (17,863.14) 40.46% 5150 Parking 4,334.00 9,000.00 (4,666.00) 48.16% 5200 Street Cleaning 1,207A4 3,000.00 (1,792.86) 40.24% 5250 Street Closure 7,872.14 5,000.00 2,872,14 157.44% 5300 Event Expenses 4,976,29 40,000.00 (35,023.71) 12.44% 5330 Entertainment 6,927.94 - 6,927.94 5380 Printing&Production 1,393.33 - 1,393.33 Total 5300 Event Expenses 13,297.56 40,000.00 (26,702.44) 33.24% 5500 Miscellaneous 5,535.00 18,000.00 (12,465.00) 30.75% 5600 Holiday Beautification 17,948.46 25,000.00 (7,051.54) 71.79% 5800 Malco Maintenance 132,591.00 150,000.00 (17,409,00) 88.39% Total Cost of Goods Sold 194,922.16 280,000.00 (85,077.84) 69.62% Gross Profit 176,594.84 362,000.00 (185,405.16) 48.78% Source: McGinty, Knudtson, &Associates, LLP Certified Public Accountants July 06, 2020 EXPENDITURES CONTINUED ON NEXT PAGE 17 120 770 Huntington Beach Downtown Business Improvement District Budget vs. Actuals: Approved 19/20 FY20 P&L October 2019 — June 2020 Continued from previous page EXPENDITURES 7010 Advertising & Marketing 549.32 17,000.00 (16,450.68) 3.23% 7050 Bank Charges & Fees 366.34 600.00 (233.66) 61.06% 7070 Consultants 56,100.00 102,000.00 (45,900.00) 55.00% 7100 Dues &subscriptions 30.00 3,000.00 (2,970.00) 1.00% 7150Insurance 2,336.47 7,400.00 (5,063.53) 31.57% 7155 Workers Comp Insurance 276.46 1,000.00 (723.54) 27.65% Total 7150 Insurance 2,612.93 8,400.00 (5,787.07) 31.11% 7170 Legal &Accounting Services 4,155.00 7,000.00 (2,845.00) 59.36% 7190 Meeting &Training 6,317.87 2,000.00 4,317.87 315.89% 7191 Election 8.53 - 8.53 7200 Miscellaneous Expense 541.62 - 541.62 7210 Office Supplies 3,716.42 3,000.00 716.42 123.88% 7240 Payroll Expenses - 7241 Wages- Event Coordinator 37,514.15 62,000.00 (24,485.85) 60.51% 7242 Wages-Administrative Assistant 11,268.00 20,000.00 (8,732.00) 56.34% 7250 Payroll Taxes 4,380.78 7,000.00 (2,619.22) 62.58% 7255 Payroll Processing Fees 1,371.53 1,500.00 (128.47) 91.44% Total 7240 Payroll Expenses 54,534.46 90,500.00 (35,965.54) 60.26% 7280 Postage 34.00 - 34.00 7290 Rent&Lease 11,200.00 14,000.00 (2,800.00) 80.00% 7300 Repairs & Maintenance 16,268.00 500.00 15,768.00 3253.60% 7310 Security 61,903.91 128,000.00 (66,096,09) 48.36% 7315 Ambassador Program 15,000.00 48,000.00 (33,000.00) 31.25% Total 7310 Security 76,903.91 176,000.00 (99,096.09) 43.70% 7320 Taxes & Licenses 8,315.20 2,000.00 6,315.20 415.76% 7330 Telephone 1,659.71 2,000.00 (340.29) 82.99% QuickBooks Payments Fees 910.28 - 910.28 Unapplied Cash Bill Payment Expenditure - - - Total Expenditures 244,223.69 428,000.00 (183,776.41) 57.06% Net Operating Revenue (67,628.75) (66,000.00) (1,628.75) 102.47% Other Revenue 8000 Interest Earned 219.45 219.45 Other Miscellaneous Revenue 110.00 110.00 Total Other Revenue 329.45 - 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O O O O O O O O O O-- O O O O O O O O O O O O O O O O O cc O :O O O O O O O O O O O O 19 122 ATTACHMENT #3 ul oll!lgea • � PA _ _ aea m vs _ f 9 u 1Q POOM4 t13 110 Isr_ooeas U1 "IJ 1(] s1a�lLa�9 �' v .. u7 Ub � � � ❑ Pol 10 Ilayseas v U o b 0 'n c © c 'Y o 3 t =' ul 1L11u1Py a ;� Sn, Xecliff Dr U =noD2 aD u-1 ap!slood r L) Elda Cir o� e 1 m u P =u-1 115111e#S `� o U-1 At�iA,jgpp. 97 .'Q M J a Reel Ln > uI u mop uns to ;u 4 U > G o a e!wo�!leD m 1•S PEE `U) n LL is PuZ LL1 " — ¢ }S uoifiu}luny N w ❑ o o s e c, v is sttegLlf t3 1S a�leT ae P � IlZ�> o e le CL �1 V, is � 919 � N 61 O- e Ct V-+ is 0 v t "t`►/r�l is ytt w � s t �. o 0 • • Businesses to be Assessed—Fiscal Year 2020-2021 Business Name: FIRST BANK ZIMBABWE HB GIFTS &ACCESSORIES (CT) SHOREBREAK HOTEL THE IRISHMAN BLACK BULL CHOP HOUSE BOLT TOURS NAILED IT NAIL BAR PEDEGO HB SALT HAIR LOUNGE ESTHETICS AND LASH EXTENSIONS BY HANNAH ARIA HOOKAH LOUNGE SALT LIFE LLC JACK'S SURFBOARDS C V S/ PHARMACY MODERN PARKING INC SMILES CAFE GENTLE DENTAL HUNTINGTON BEACH MAIN STREET CLEANERS BOGGELN & COMPANY CPA COMPASS E J I DESIGNS STYLING BY STEPH COLOR ME ALLIE DASH OF SASS ANDE'S PERUVIAN ARTS &CRAFTS ANDE'S PERUVIAN ARTS & CRAFTS HOT TRENDS SUNGLASSES (CT) THE FUNNEL HOUSE NORTH SHORE POKE NO KA OI SANCHO'S TACOS KILLARNEY'S TOP HB NAILS DARE ME BIKINI SMOKERZ LAND 3 SMOKE SHOP ZEPHYR BARBERSHOP CASSANDRA CAPRI HAIR COLDSTONE CREAMERY MIN'S DYNASTY PERMANENT MAKEUP MOTIF ON MAIN SALON 7-ELEVEN STORE BEACHISLAND 1 124 KENNETH BROW SALONS JAX BICYCLE CENTER SAIL PROPERTIES INVESTMENT BUILDERS LLC WAVELENGTHS RECOVERY LLC PERFECTED WEALTH MANAGEMENT KOKOMOS SURF SIDE INDARRA MODERN INDIAN CUISINE MAIN ST BARBERS HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) GRATER GRILLED CHEESE CHARLIE'S GYRO ZACKS PIER PLAZA BRUXIE -GOURMET WAFFLE SANDWICHES BLK EARTH SEA SPIRTS ZACKS TOO DWIGHT'S BEACH CONCESSION SURF CITY STORE CALI CLOTHING II BEACH WAVES SKIN REHAB SURF CITY SEGWAY HUNTINGTON SURF &SPORT MAIN STREET DAY SPA BEAUTY BUNGALOWS BY PORCELAIN PRISTINE MOTORSPORTS VEGWARE PACKAGING INC PARKING CONCEPTS INC THE UPS STORE#4482 LEE ROBINSON, CPA TURN KEY HOMES SPEEDY CREDIT REPAIR INC F H A REVIEW LUNA UNITED PACIFIC SOTHEBY'S INTERNATIONAL REALTY RMA INTERNATIONAL LANDSCAPE ARCHITECTURE ZERO ZERO PIZZERIA WAHOO'S FISH TACO LONGBOARD RESTAURANT & PUB MANGIAMO GELATO NAUGLES ROCKIN FIGS SURF HEADQUARTERS MAKIN WAVES SALON SALON VEYSEL BARE BUNNY AESTHETICS 2 125 SOCK HARBOR AMERICAN VINTAGE BASKIN-ROBBINS#362100 MODEL CITIZEN SURF CITY CHIROPRACTIC MAILBOX STATION INNOCEAN WORDWIDE AMERICAS ROBERT KOURY PROPERTIES MINNOW ELEVEN ARMIJO ANTHONY (CT) CELLORION (CT) HUNTINGTON SURF INN T K BURGERS JIMBOY'S TACOS RITTER'S STEAM KETTLE COOKING CRABBY'S BOAT HOUSE 2ND FLOOR FAD CRUISERS PIZZA BAR GRILL ALOHA GRILL GALLAGHER'S PUB &GRILL RUBY'S SURF CITY DINER MAIN STREET OPTICAL & BOUTIQUE THE BLOW DOWN M E HELME HOUSE FURNISHING CO DING DR BOW AND ARROW HAIR LOUNGE LOVE LOCKS HAVAIANAS SANDALS EL DON LIQUOR RAY'S RENTALS GALITZEN PROPERTIES A&S ACCOUNTING SOLUTIONS H M R ARCHITECTS INNOCEAN WORDWIDE AMERICAS BOARD WEST AMBIT CONSULTING LLC KUBO ZIGGYS ON MAIN WELLS FARGO HOME MORTGAGE SESSIONS WEST COAST DELI DAIRY QUEEN HURRICANES BAR &GRILL FRED'S MEXICAN CAFE CUCINA ALESSA HB JACK'S BEACH CONCESSION SURF CITY EXPRESS GIFTS CENTER 3 126 • 0 ROCKY MOUNTAIN CHOCOLATE FACTORY SAKALSURFBOARDS SALON RETRO NEIRA DESIGNS & FIX-IT MONTGOMERY JEWELERS EV RIDEABLES LLC NO MOORE FUZZ PACIFIC COAST BODY SCULPTING LLC QUIKSILVER HUNTINGTON BEACH EASY RIDER, DANK CLOTHING F45 TRAINING YORKTOWN PIERSIDE COMMISSARY LAZ PARKING CALIFORNIA LLC FLYWHEEL WEAVER&ASSOCIATES GRUPO GALLEGOS SOLENA LANDSCAPE EIDO EXPRESS DONUTS CELLORION (CT) ZIMBABWE HB GIFTS &ACCESSORIES (CT) TZONE SUSHI ON FIRE THAI WAVE HUNTINGTON BEACH BEER COMPANY SURF CITY ALE HOUSE LETS GO FISHING SURFBOARD AND BIKE RENTALS MOOD SWINGS HOSTETLER KERI SKINSATIONAL MAIN STREET WINE COMPANY PARLOUR E LEV EN HUNTINGTON BEACH BICYCLE COMPANY MAIN STREET LIQUOR HUNTINGTON SURF & SPORT COASTLINE REAL ESTATE INVESTMENTS LLC CONTINENTAL CLEANERS CDA MARKETING GROUP INC P R TALENT HEADLINER SURF CITY SKATES BEAUTY&THE BEACH STUDIO AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) SURF CITY EXPRESS 4 127 0 • POSITIVE THOUGHT BRAND ZIMBABWE HB GIFTS &ACCESSORIES (CT) PETE'S MEXICAN FOOD ICECREAMTON SOFTY ICECREAM & HANDCRAFTED CHURROS B J'S CHICAGO PIZZERIA DUKES WATERFRONT HILTON BEACH CABANA BEEBEE NAILS NOELLE CHRISTINE BEAUTY DANIEL JAFFE DDS LUCY'S TAILORING &ALTERATIONS SURF CITY HOLISTIC MEDICINE MCA TRADING LLC HAMLIN GOODING DING TEA JAN'S IHOP MAIN STREET HAIR COMPANY SUGAR CABANA CALI SHORE STORE HAVEN OF WELLNESS EUROPA NAIL STUDIO THE TRAINING SPOT HUNTINGTON BEACH REALTY HORN HOLISTIC ACUPUNCTURE DIRTY DOG WASH RIO MEDIA INC RICHARD HARLOW&ASSOCIATES 221 N MAIN STREET BEACH PROPERTIES LLC BOBASAUR THE ICE CREAM WAY SUGAR SHACK SHARKEEZ HQ GASTROPUB KITE CONNECTION GLAM BY INK GLAM BY INK BROWS ON MAIN ELEVATE SPA SERVICES SUITE INSPIRATION SURF CITY MARKET PORCELAIN 7-ELEVEN STORE#35767B SUNWEST REALTY BRENT O NICHOLS DDS IPA 1031 GROUP LLC 5 128 0 0 TEAM DESIGN & CONSTRUCTION RIPCORD DIGITAL INC W& R STUDIOS SUBWAY BANZAI BOWLS LUIGI'S PERQ'S NIGHTCLUB & SPORTSBAR COACH'S MEDITTERANIAN GRILL SHABU ON FIRE BODHI TREE VEGETARIAN CAFE ORANGE COUNTY BARBERS PARLOR JOLYN CLOTHING COMPANY DIANES/ BEACH FEVER FOREVER 21 RIP CURL SURF CENTER SIGNATURE PRINTING A STREET PARTNERS CORREA& ASSOCIATES J &J COASTAL LENDING HOWARD FISCHER DVM MILK AND HONEY HB 25 DEGREES ARMIJO ANTHONY(CT) 602 COFFEE HOUSE STARBUCKS COFFEE COMPANY#575 AVILA'S EL RANCHITO H B DOS TOROS SANDY'S BEACH SHACK 1 LOOK VINTAGE ALCHEMY SALON LEATHER AND LACE O C MERRILEE'S INC CALIFORNIA CLOTHING STUDIO 37 SALON CAPITAL INVESTMENT NETWORK INC PHOTO HOUSE INC T R RANCH SERVICES LLC THE NEXT LEVEL W& R STUDIOS MAILPIX INC SURFLINE CB INVESTMENTS INC WESTLAND BUSINESS SERVICES INC PACIFIC RIM TAX&ACCOUNTING ATM GLOBAL INCORPORATED 6 129 JUVE CREATIVE INC GUARANTEED RATE INC BOMBURGER BLUE CHAIR ACCOUNTING 7 130 2020 - 2021 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FORMULA OCT 01,2020 -SEP 30,2021 Category Benefit Zone 1 Benefit Zone 2 Retail Businesses (includes Nail/Hair/Skin Salons) 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq.ft. $702 $400 2,501 to 4,999 sq.ft. $1,053 $600 5,000 sq. ft. or more $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 to 2,500 sq. ft. $702 $400 2,501 to 4,999 sq. ft. $1,053 $600 5,000 sq. ft. or more $1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office First Floor $281 $160 Basement, Second Floor or higher 1,000 sq. ft. or less $120 $90 1,001 to 2,500 sq. ft $150 $120 2,501 to 4,999 sq. ft. $300 $150 5,000 sq. ft. or more $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal (open fewer than 9 months/year) $500 $300 • On APRIL 29, 2020, City Council voted to defer payment of required business license fees and BID assessments through September 30, 2020. • There are no changes from the 2018-2019 Assessment Formula • Assessments are paid annually, as a requirement to receive and/or renew a business license for organizations operating within the Business Improvement District. • Assessment excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. • Business and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. • Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the HB Downtown BID directly. 131 ATTACHMENT #4 Improvements and Activities Looking Ahead: Key Projects for 2020-2021 Expanded In-House Digital Marketing - Dedicated Instagram and Facebook accounts for HB Downtown and Surf City Nights (for when the event returns). - Creation of HB Downtown style guide - Consistent weekly cadence of posts - Monthly newsletters - Bi-monthly blogs Main Street Outdoor Dining Program Management - Administration of extended 2nd block closure - Management of downtown design program Families First Program - Creation of family-focused programming during fall 2020 to support HB students and parents in the absence of on-campus education. - Concepts could include Surf City Study, Open Air Art, Movie Nights, History Exhibits, and Children's Story-time. - Emphasis on open-air locations. - All concepts will follow exacting safety and distancing protocols. Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights - Emphasis on adding new farmer's and unique food purveyors to the Tuesday night event. Property Owner Communications and Forums - Regular meetings to develop a unified vision of downtown. Together, with local merchants, residents, and the City, we are situated to power through the global pandemic of 2020. The HB Downtown Business Improvement District continues to work hard behind the scenes to be a catalyst for a thriving and live-able downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe, fun, and environmentally conscious. 132 PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on August 6, 2020, 1 served the foregoing documents(s) described as: A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2020-2021 within the Huntington Beach Downtown Business Improvement District on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 274 Occupants/Owners— See label list a. [X] BY MAIL -- I caused such envelopes to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on August 6, 2020, at Huntington Beach, California. s t ntf Cler j g:/followup/appeal/!!proof of service letter!!.doc Easy Peel' Address Labels Go to avery.com/templates Bend along line to expose•.. .0 SUGAR SHACK SHARKEEZ HQ GASTROPUB 18052 FRESHWATER LANE 703 PIER AVE#13815 412 OLIVE AVE#611 HUNTINGTON BEACH, CA 92647 HERMOSA BEACH, CA 90254 HUNTINGTON BEACH, CA 92648 KITE CONNECTION GLAM BY INK GLAM BY INK 7112 CANDLELIGHT CIRCLE 3358 TEMPE DR 3358 TEMPE DR HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92649 BROWS ON MAIN ELEVATE SPA SERVICES SUITE INSPIRATION 21372 BROOKHURST ST#233 427 ENCLAVE CIR#306 626 10TH STREET HUNTINGTON BEACH,CA 92646 COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92648 SURF CITY MARKET PORCELAIN 7-ELEVEN STORE#35767B PO BOX 7647 257 WAKE FOREST ROAD PO BOX 219088 HUNTINGTON BEACH, CA 92615 COSTA MESA, CA 92626 DALLAS,TX 75221 i SUNWEST REALTY BRENT O NICHOLS DDS IPA 1031 GROUP LLC i 6542 BLUE HERON DR 305 ORANGE AVE#A 101 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