HomeMy WebLinkAboutRecommendations for Establishing the Huntington Beach Econom City of Huntington Beach
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File #: 20-1592 MEETING DATE: 5/4/2020
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Oliver Chi, City Manager
PREPARED BY: Oliver Chi, City Manager
Subiect:
Recommendations for establishing the Huntington Beach Economic Recovery Task Force
Statement of Issue:
On April 20, at the Mayor's request, the City Council directed that staff develop guidelines for the
creation of an Economic Recovery Task Force to address the issues associated economic impacts
from COVID-19. The current pandemic presents unique challenges unlike previous economic
downturns, which requires a strategic response at the local, State, and Federal levels of government.
To assist with local economic recovery efforts, staff, working in conjunction with the Mayor, has
developed proposed guidelines for the creation of the Huntington Beach Economic Recovery Task
Force, to be comprised of business leaders from key industries in the city. This task force will provide
insight and make recommendations to the City Council on how to structure recovery efforts, while
balancing the health and safety needs of Huntington Beach residents and the local workforce.
Financial Impact:
None by this action.
Recommended Action:
A) Form a nine (9) member Huntington Beach Economic Recovery Task Force comprised of local
business leaders to provide guidance and recommendations to the City Council on matters related to
potential COVID-19 economic recovery efforts; and,
B) Appoint two members of the City Council to act as liaisons to the Task Force, including the Mayor
and immediate past Mayor.
Alternative Action(s):
Do not approve the recommended actions and direct staff accordingly.
Analysis:
The emergence of the novel coronavirus (COVID-19) pandemic has triggered profound and lasting
economic impacts worldwide, as well as to our local economies. Statewide "stay at home" orders,
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File #: 20-1592 MEETING DATE: 5/4/2020
including one issued by Governor Gavin Newsom on March 19, 2020, have made great strides to
slow the rate of COVID-19 cases and protect public health. However, adherence to these orders has
caused the majority of businesses and institutions to remain closed.
The impacts of these shut downs are seen in mass employee layoffs, permanent business closures,
and disruptions to education, medical care, and other key sectors. Huntington Beach's local economy
is experiencing significant financial strain, and there is a need to develop and implement a definitive
plan to support economic stabilization, recovery, and resiliency during and after the COVID-19
pandemic.
On April 20, 2020, the City Council directed staff to create a proposal for the creation of the
Huntington Beach Economic Recovery Task Force that would be comprised of stakeholders from key
economic sectors of the City to:
• Develop and recommend a plan to help the local economy cope with the sudden loss in
business and jobs.
• Identify the needs of employees and businesses of the following industries, which include but
are not limited to: travel and hospitality, retail, automotive dealers, manufacturing, recreation,
food service, nonprofit, and the service sector. These needs must be directly correlated with
efforts to rebound from the COVID-19 pandemic.
• Recommend necessary strategies and effective tools that may be implemented by the City to
support the recovery plan that is developed and proposed for implementation.
Huntington Beach Economic Recovery Task Force
1. Purpose: This Task Force shall act as an advisory committee to the City Council on matters
related to the economic recovery efforts during the COVID-19 pandemic and the re-opening
and restoration of the local economy.
2. Composition and Appointment:
a. The Task Force will include two members of the City Council, including the Mayor and
immediate past Mayor.
b. The Task Force shall consist of nine (9) other members, to be appointed by the two City
Council members on the Task Force, to include representation in the following
industries:
i. Nine (9) business leaders, including one (1) representative from each of the
following industries:
1. Automotive Sales
2. Downtown
3. Small Business
4. Real Estate
5. Leisure / Travel Hospitality
6. Professional / Corporate Business Entity
7. Non-Profit Entity
8. Restaurant
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9. Retail
c. All Task Force members shall either reside in or operate a business within the city of
Huntington Beach.
d. Members shall serve without compensation and may not hold any other office or
employment in the city government.
e. Members of the Task Force shall serve an initial term through December 31, 2020, at
which time the City Council may choose to disband, extend, or revise the purpose of
and rules governing the Task Force, including the length of subsequent terms.
f. A Chair and Vice-Chair shall be selected from among the appointed members. A City
staff liaison shall serve as the Secretary.
g. Any vacancy that arises on the Task Force shall be filled by appointment by the two City
Council liaisons.
3. Meeting Frequency: The Economic Recovery Task Force shall meet on at least a monthly
basis, and up to two times per month, to discharge its duties at a time and place of its
choosing, including meeting virtually to ensure health and safety.
4. Duties:
a. The Economic Recovery Task Force will advise the City Council on strategies and tools
to promote short-term, intermediate, and long-range economic activity in Huntington
Beach, particularly with respect to the immediate and looming fiscal impacts resulting
from the COVID-19 pandemic.
b. This may include, but is not limited to, the following:
i. Assess and share expertise on how each industry is being impacted differently.
ii.Plan for and assist in the transition of businesses phasing back into the local
economy.
iii. Identify sources of financial assistance available to businesses in
Huntington Beach to aid in recovery efforts.
iv. Identify steps the City may take to streamline processes, offer incentives,
conduct marketing, and connect businesses to assist in economic recovery.
V. Foster collaboration across industries.
vi. Coordinate activities and ideas at the regional level to ensure alignment.
vii. Balance business needs with the ongoing physical and mental health
needs of Huntington Beach residents.
viii. Develop policy suggestions that may provide direct or indirect assistance
to economic recovery efforts.
ix. Provide guidance on how people can safely return to work.
c. At the discretion of the Task Force, split into smaller focus groups to develop concrete
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File #: 20-1592 MEETING DATE: 5/4/2020
action steps related, but not limited to:
i. Supporting small businesses.
ii. Increasing business activity downtown.
iii. Working with VHB to market Huntington Beach as the premier location to visit
and stay in Orange County.
iv. Quantifying the economic impact of COVID-19 across industries.
Should the City Council form the Economic Recovery Task Force, the City Manager's Office will
assign a staff liaison to coordinate with the appointed City Council liaisons and Task Force members
to schedule the inaugural meeting.
Environmental Status:
Not applicable.
Strategic Plan Goal:
Strengthen long-term financial and economic sustainability
Attachment(s):
None.
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