HomeMy WebLinkAboutCity Council - 2020-49 RESOLUTION NO. 2020-49
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2020-2021 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy a special assessment to promote tourism
and tourist related events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment
for fiscal year 2020-2021 pursuant to the process detailed in Streets and Highways Code
§36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report/Operating Budget 2019-2020 Fiscal Year to Date" and "Proposed
Budget for Fiscal Year 2020-2021" (collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2020-2021
and a description of the improvements and activities to be provided for Fiscal Year 2020-
2021.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2020-2021 as per the assessment schedule listed in Exhibit B attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area
20-8716/231585 1
Resolution No. 2020-49
are specified in Exhibit C, attached hereto and incorporated herein by this reference.
Further, the improvements, if any, to be acquired for the proposed business improvement
area are specified in Exhibit C.
SECTION 4. A public hearing shall be held before the City Council on
September 8, 2020, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the
Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at
which time the Council will hear all interested persons for or against levying of the
assessment, and the furnishing of specified types of improvements or activities. Protests
may be made orally or in writing; but, if written, shall be filed with the City Clerk at or
before the time fixed for the hearing and contain sufficient documentation to verify
business ownership and validate the particular protest. Any protest pertaining to the
regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth
the irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing
at any time before the conclusion of the public hearing set forth above. If written protests
are received by the owners of businesses within the District, which will pay 50% or more
of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the City Council. If the majority protest is only against the furnishing
of a specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington
Beach, CA 92648, (714) 536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
19-7864/210180 2
Resolution No. 2020-49
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 3rd day of August
M or
I W D APPROVED: APPROV AS TO FORM:
p
Cit anager 'mac City Atto ney
19-7864/210180 3
Resolution No. 2020-49
Exhibit "A"
HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
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ANNUAL REPORT
OCTOBER 1 , 2019 - SEPTEMBER 30, 2020
Since its beginning in 2004, the Huntington Beach Downtown Business Improvement District
has played an integral role in the continued economic growth and vitality of downtown,with
a significant focus on beautification, safety, and promotional events.
Our fiscal year is October 01 - September 30. It is a fiscal year with two stories: before the
COVID-19 Pandemic and after. When the statewide Stay-At-Home Order was issued
on March 19, 2020, our members either closed temporarily or drastically altered their
business models. Businesses operating out of office spaces required their employees to work
virtually from home. Some restaurants served customers through Take-Out and Delivery
services. Retail shops focused on promotions through online sales. Some of our businesses
were forced to close and wait for the order to be lifted.
Then, at the end of May, as restrictions were slowly being lifted, civic unrest that spread
throughout the nation also came to Huntington Beach, delaying recovery just a little longer.
By early July, COVID-19 cases were on the rise, and the Governor re-issued closures of
specific businesses.
The HBDBID continues to work closely with downtown merchants and the City to support any
temporary changes that will help stimulate our economy and promote services as they are
available. We are also working hard behind the scenes to welcome Surf City Nights back to
Main Street, following all important health-safety guidelines.
We are excited to be back in business as soon as possible, working within restrictions
required for social distancing, and the safety and security of our community. The HBDBID
Board of Directors continue to work behind the scenes with a focus on maintaining
cleanliness and public safety while building a vision for the future.
4
A
1
2019 - 2020 HBDBID BOARD OF DIRECTORS
EXECUTIVE BOARD:
President: DAVE SHENKMAN The Kite Connection
Vice President: BRETT BARNES Duke's Huntington Beach
Secretary: KELLY MILLER Visit Huntington Beach
Treasurer: MIKE WILLIAMS The Longboard Restaurant & Pub
DIRECTORS:
MIKE ALI Zack's Pier Plaza
TONY DURAN EV Rideables
KATE LEIGH A Street Partners: 51h & PCH
DANNY OTHMAN 602 Caf6
STUART GOLDBERG INNOCEAN
STAFF:
JOHN GILBERT HBDBID Executive Director (through June 2020)
SARAH KRUER HBDBID Executive Director (beginning June 2020)
JAIME STRONG Events and Social Media Manager
JESSICA LABRENZ Administrative Assistant
In December 2020, the HBDBID Board of Directors participated in a Strategic Planning
Session and identified the following Vision, Mission, Values and Priorities Statements.
VISION
To be a sustainable catalyst for a thriving and livable downtown, nationally recognized
for its diverse local businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun and environmentally conscious.
MISSION
To be the advocate for our coastal downtown community creating economic vitality
and THE premier entertainment destination.
VALUES
Communication (Education and Service)
Representative (The advocate voice for all in our community) (Transparency,
Integrity Honesty, and Respect)
Strategic Results (Sustainable, ROI Focused, and Efficient)
Passion (Positivity and Unified in Cause)
2
ABOUT
The HBDBID is a private non-profit 501 c6 business-based organization, which is an all-
inclusive collaborative advocate for the entire growing downtown region.
We provide clearly defined value and benefits to our community and stakeholders.
• Provide Capital Services to Benefit Downtown conjunction with the City
o Security
o Cleanliness
• Provide Capital Resources to Benefit Downtown in partnership with the City
o Signage
o Beautification
• Annual Calendar of Events which draw Patrons Downtown
o Surf City Nights
o Surf City Days & He'e Nalu Aloha Pier Festival
o Chili at the Beach
• Sponsor Civic Events Promoting Downtown
o Halloween
o Miracle on Main Street
STRATEGIC OBJECTIVES (12-18 MONTHS)
• Financially Sustainable (Governances & Finance Committee SMART Plan)
o Revenue Generation utilizing a Special Events Committee (Special Events
Committee SMART Plan)
o Recommend BID Zone changes
o Review and recommend annual assessment fees
o Revenue Generation using Governance / Finance Committee
• Improved Communication (Marketing & Communication SMART Plan)
o Interactive Website
o Accurate and Complete Database
o Marketing Materials Schedule
o Create a Marketing Task Force to plan and implement Communication plan
• Positive Reputation Management (Reputation Management Task Force SMART Plan)
o Complete a researched based customer data report
o Meet with City & VHB to finalize project and methodology
o Conduct focus group with key Downtown Property Owners
o Work with VHB to complete Destination Stewardship Tourism Masterplan
o Survey Community regarding their attitude of the Downtown Experience
STRATEGIC PRIORITIES (3 -5 YEARS)
• Collaborate with the City, Visit HB, & Hotels to develop a larger encompassing district
• Develop the premier Entertainment Destination
• Reconstruct the Downtown Specific Plan
• Prepare a Capital Improvement Plan that will bolster Economic Generation
3
HIGHLIGHTS 2019 - 2020 OB BEx�. .;,L-I ., ,. ` ,
Typically, Huntington Beach Downtown
enjoys a popular night life, with many
restaurants open late and providing a
wide selection of music and
entertainment. With this, comes the added BE SAFE
responsibility of ensuring that the late night PLAN AHEAD
experience is safe and welcoming for all visitors.
An important focus in this conversation involves
public education to reduce impaired
driving related collisions in Huntington Beach.
Before COVID-19, HBDBID was working closely with WAYMAKERS OC and the Safe HB
Collective, making way on multiple projects. These projects included, Responsible Beverage
Service (RBS) Training for all on-sale establishment
staff, a Security Guard training for Huntington
Beach Security Guards, a city wide Rideshare
Campaign, and wrapping a Huntington Beach
Police Department vehicle with"Choose Your Ride"
messaging. WAYMAKERS OC spearheaded the
effort in cooperation with partners including the
HBDBID, HB Police, Every 15 Minutes, Mothers
Against Drunk Driving (MADD) and the Alcoholic
Beverage Control (ABC).
One of the critical elements of this campaign included public messaging on billboards and
bus stops through LA and OC. This billboard example on PCH expected to have 183,391
impressions between March 16 -June 28.
BE SAFE. PLAN AHEAD.
l �
Have a devgnated sober driver
ODownload a ride-sharing app or call a taxi
jCall a sober friend or family member
Ask the bartender or server to help you
4
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forward, as establishments start to open up, the HBDBID will continue to partner
YMAKERS OC on efforts for continued RBS Training and promoting Rideshare. The HBPD
with "Choose Your Ride" messaging has recently been finished and we are excited for
ble to be seen by the public.
The HBDBID looks forward to working with the Safe HB Collective and the downtown
establishments to continually improve the nightlife experience by creating a safe and
enjoyable environment.
HIGHLIGHTS 2019 - 2020
Noteworthy to the economic health of Huntington Beach, two considerable projects have
been underway in downtown.
Currently under construction, is an expansion of Pierside Pavilion on Pacific Coast Highway.
This exciting four-story building provides an additional 30,000 square feet to accommodate
high-end retail, a 2nd floor ocean front upscale restaurant and a rooftop terrace, plus two
floors of premier office space.
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11 11n:
401 Main Street is a brand new two-story building
featuring 12,500 square feet of retail and creative
U office space, expecting to be ready for occupancy in June
of 2020.
Huntington Beach Downtown continues to
welcome exciting new businesses to our popular
4
_ destination including a diverse selection of
ZX dining choices such as the TZone, Surf City Ale SURF'i�1 CITY
House, Wet Dog Tavern, Teresita's Mexican HOUSE
Restaurant, Charlie's Gyros, Ding Tea,
Express Donuts and Jay Birds Nashville Hot
Chicken.
C1 We are also happy to welcome Surf City WET DOG
Skates, a wonderful addition to
TV2 our active lifestyle community.
SUHfCITYSKRTES.COM TAVERN
5
In late October 2019, we welcomed a new ownership
of the retail, restaurant, and office space known as
115'h & PCH." Mobilite Management, Inc is continuing
to make exterior improvements and is expected to
attract new and relevant tenants to the destination.
A revamping and redesign of one space on 511, &
PCH proved to be the perfect place to
headquarter the offices of Visit Huntington
Beach. Exciting for us, A-Street Partners have been
retained to continuing property management and
bringing us a score of community events in the future.
BID SIGNATURE EVENTS
SURF CITY NIGHTS
SURF CITY NIGHTS is an extraordinary example of
how the HBDBID has been able to raise funds to use
for business development while bringing more
people to the downtown destination.
BEST 'C" HB O Surf city Nights
This weekly Street Fair and Certified Farmers' Market is popular with both visitors and locals
alike, and in 2019 was nominated for a BEST OF HB Chamber of Commerce award,
showing how this event is recognized as one of the most-loved events in Huntington
Beach. A core center of our community. Surf City Nights also provides booth space for city
services, local non-profit groups, and an information booth to guide visitors and promote
upcoming downtown events.
SURF CITY NIGHTS features over 90 unique vendors, stretching up the first three blocks of
Main Street. Visitors enjoy live local entertainment on every corner. Fresh produce, flowers,
breads, and sweet treats abound on the street, along with a variety of handcrafted and
otherwise distinctive product provides hours of safe, memorable family fun on Main Street.
After much research and consideration, the HBDBID
rolled out a new layout in March, including repositioning
vendors to drive more foot traffic to the side streets of
Walnut and Olive, and allow for an even greater
number of vendor spaces. Responding to community 1
health and safety concerns related to COVID-19, Surf
City Nights closed on March 3rd. Both our merchants and
community are looking forward to Surf City Nights returning
to downtown in July.
6
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HALLOWEEN FEST
'- For over two decades, Huntington Beach Downtown has been providing
a safe, fun, and memorable FREE family experience on Halloween.
` In coordination with the management team at 5rh & PCH, the
�.� HBDBID provides free attractions for hundreds of young trick-or-
treaters including inflatables, bounce houses, games, and a
reptile petting zoo.
It is important that HalloweenFest reinforces our brand as a
safe and welcoming place to be. The number of families
}- attending grows dramatically year after year. Families love
visiting with our Police, Fire, Marine Safety and the crafts
provided by our Park & Recreation staff. The annual Kids &
••• Canine Costume Contest delights visitors of all ages.
;E Businesses engage with the community by handing out candy and
coupons, if they like, to entice customers back to their stores. The HBDBID
supplemented the candy supply by providing the businesses with over
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73,400 pieces of candy! Without question, Huntington Beach downtown is
the largest and safest community for trick-or-treaters.
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7
MIRACLE ON MAIN STREET - TREE LIGHTING CEREMONY
This Annual Tree Lighting Ceremony has grown into a wonderful tradition for our local
families. The holiday decor expenditure is a significant percent of the HBDBID budget,
representing the commitment of the downtown businesses to our community. We are
place where families and friends gather to
make memories and experience a sense of pride in their
city. Holiday entertainment was provided by local
1 dancers and musicians, mostly youth groups. Plus,
the HBDBID invited the City's Park & Recreation
Department and the HB Youth Shelter to participate. The
HBDBID arranged for Santa Claus to visit the
;s downtown district for five consecutive weeks,
giving hundreds of families and friends the chance to
visit and take photos with Santa for no charge, bringing
t more locals to downtown during the off-season.
R16.
Civic-focused events such as HALLOWEENFEST & MIRACLE ON MAIN ST. TREE LIGHTING
represent two of the biggest events presented by HBDBID. These are one-hundred percent
about "giving back to the community" in a way that we hope encourages substantial
repeat visits to downtown from these visitors.
SURF CITY DAYS & THE HE'E NALU ALOHA PIER FESTIVAL
SEPTEMBER 2019
*„ SEPT. 14-15 . Surf City Days 2019 was HUGE!
Surf City Days is a special weekend designed for
`* locals, representing the active life-style of Huntington Beach.
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~`�* �� Events include a locals-only surfing
ttTY SURF CONTEST-VOWYBAU TOU(MIAM[NT' contest, CBVA Volleyball Tournament, HSS/
fYRi DLMO AAT'-OLD SWOL S94 SE73LON,
DOD,RAM-:V1kTA6EYN BUS fNow - Surfline Demo Days, HB Cult Old Skool Skate,
DPOO*-M&A* ENEEATAIIN;iEMf;
. VEN001d-s and the popular Kowabunga Van Klan Vintage
VW Bus Show. The 2019 weekend was extra w:
special as we included two days of ?. ,
U11RA ,�� « ►W-�w,�� ® authentic South Pacific music and dancing, -
plus a Pier Plaza Vendor Fair.
CHILI AT THE BEACH JUNE 2020 CANCELLED
Due to the Governor's Stay at Home order, the HBDBID canceled the
annual Chili at the Beach event, scheduled for June 13, 2020. This event
typically attracts over 1500 visitors and raises important funds for both the
HBDBID and its partner, the Boys & Girls Clubs of Huntington Valley.
We look forward to bringing this popular event back in June 2021 .
8
ADDITIONAL HIGH PROFILE DOWNTOWN EVENTS
October 2019 was a tremendous month for the businesses in downtown, hosting special
events such as the Surf City Sundown, the VISSLA ISA World
Junior Surf Championship and Al
the Great Pacific Air Show. The *�,}
HBDBID closed a portion of '
Main Street during the Air
Show to accommodate locals
with FREE bike valet.
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In February 2020, the 24th t '"``�►
Annual Surf City Marathon
attracted over 16,000 participants
and their fans to Huntington Beach **?`' Pedal MArrerlt
Downtown. ` c-W e.v. en da r-*
vF MARA?-
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MARKETING & ADVERTISING ,a....,
. With over 6300 subscribers the HBDBID
�oowrnown a sun cM Nigh'. ,
j employs Monthly Newsletters to stay w.y�4ti.E�r.
connected with followers and provide ,.;,=,,
downtown businesses with an
Downtown Main Street opportunity t0 include their
Restaurants and Retail J
Shops are still open!Many advertisements and promotions at no ^���
restaurants are offering charge. In addition, we promote our �fl(ID�ys
Take Out specials and same- downtown destination to over 10,500 W "` {`AR—
are offering delivery servicc-I FACEBOOK fans.
Please continue to supprsrt We actively follow our business
your local community! members on social media, increasing
— --- their reach by sharing on our platforms. !
® You
February 2020 Newsletter
Instagram: HBDowntownusa
Instagram: HBSurfcitynights
Facebook: HB Surf City Nights
Facebook: HB Downtown&Surf City Nights
YouTube: HBDBID
9
TOURISMis a key component to business opportunities in Huntington
Beach Downtown. While the HBDBID focuses on creating a sense of community pride and
possesses a deep appreciation and affection for our local shoppers and diners, we are
equally in love with our visitors from out of town.
Prior to the COVID-19 pandemic, the Huntington Beach destination enjoyed high
hotel occupancies and visitor traffic. However, the Stay-at-Home orders across the world
have significantly impacted our visitor expectation for the remainder of the fiscal
year. As restrictions lift, we know there is pent-up demand for travel, especially within the
STAYCATION / NEARCATION market.
Huntington Beach is positioned to be a top choice destination for the drive-in market who
will be looking for coastal dining, shopping, and beach activities.
MAINTENANCE & BEAUTIFICATION
The HBDBID and City of Huntington Beach work together through a MOU
currently authorizing more than $160,000 annually for downtown cleaning and
maintenance.
The HBDBID manages the contract with Malco Services, enabling us to respond
quickly to issues effectively and efficiently. This maintenance partnership with the City is
credited for providing a cleaner, more beautiful downtown district.
POST COVID MARKETING: As restrictions ease, Huntington Beach is the
perfect choice to enjoy the best of Southern California. The HBDBID will
work closely with Visit HB, hotels, and downtown businesses to attract
and welcome Staycation locals and visitors.
This attention to our cleanliness is critical to a positive
experience for our visitors, and sense of pride for our residents. GET THE MOST OUT OF
YOUR HUNTINGTON
Day Porters maintain cleanliness in most downtown areas, except BEACH VACATION
for private buildings that provide their own cleaning service. I „..no.kr
Porters are responsible for litter, trash removal, spot mopping of '"""„""
sidewalks, minor graffiti removal, dusting storefront sills and gum _10*11111111 �
removal.
Steam / Power Washing is a critical element in our maintenance
program which includes steam cleaning of sidewalks throughout '=
the downtown district, including alleys and gutters, with service
increased during the busy summer months
10
SAFETY �.,. ...
Ky 9••,`• ��• eim,. wniw 9m 4 '`y n � I.v en<
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Proudly, Huntington Beach
continues to receive praise 2 �•
such as "Best Beach" (OC 1 l°Ya/ = ,vs<•mnwa
Register 2019) and "The Best z
Stops for a Road Trip on Pacific ex t x
Coast Highway" (AFAR 2019) " e :.,m.<�`� •�
and among top 10 of the
"Happiest US Cities" (WalletHub lu
. ,.•e
2019). With this, a sense of
safety and security remains a
most critical focus for the
downtown destination. By Huntington Beach
law Downtown Business Improvement District
working closely with
Boundaries and Benefit Zones 1&1
enforcement in their efforts to
monitor and manage
homelessness activity in downtown, we ensure the safety of our customers and give our
businesses the opportunity to succeed.
Throughout 2019-2020, the HBDBID invested over $100K annually to maintain both a daytime
security program and late night Ambassador program. The daytime team acts as "eyes and
ears" on the street, to respond quickly and efficiently as a need arises, and providing an
overall feeling of safety to all. The evening Ambassador program is designed to assist our
businesses with ensuring the safety of our late-night patrons, and mitigate any possible
alcohol-related security issues.
The HBDBID continues to advocate for appropriate police coverage and meets regularly
to discuss ways the HBDBID can assist in improving safety.
11
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Looking Ahead: Key Projects for 2020-2021
Expanded In-House Digital Marketing
- Dedicated Instagram and Facebook accounts for HB Downtown and Surf
City Nights (for when the event returns).
- Creation of HB Downtown style guide
- Consistent weekly cadence of posts
- Monthly newsletters
- Bi-monthly blogs
Main Street Outdoor Dining Program Management
- Administration of extended 2nd block closure
- Management of downtown design program
Families First Program
- Creation of family-focused programming during fall 2020 to support HB
students and parents in the absence of on-campus education.
- Concepts could include Surf City Study, Open Air Art, Movie Nights, History
Exhibits, and Children's Story-time.
- Emphasis on open-air locations.
- All concepts will follow exacting safety and distancing protocols.
Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights
- Emphasis on adding new farmer's and unique food purveyors to the
Tuesday night event.
Property Owner Communications and Forums
- Regular meetings to develop a unified vision of downtown.
Together, with local merchants, residents, and the City, we are situated to
power through the global pandemic of 2020. The HB Downtown Business
Improvement District continues to work hard behind the scenes to be a
catalyst for a thriving and live-able downtown, nationally recognized for
its diverse local businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun, and environmentally
conscious. 12
2020 - 2021 BID ASSESSMENTS
There are currently a total
BENEFIT ZONE 1 of 272 businesses operating
170 MEMBERS in the HB Downtown
17 Misc Business Improvement District.
10% 52 Retail 170 are located in Zone 1 ,
45 Service/ 31% and 102 are located in Zone 2.
office Of the 272 businesses,
27% Retail and Restaurant
businesses represent 60% of
ss the HBDBID membership
Restaurants and contribute over 8217o of
32% the dues.
BENEFIT ZONE 2 These visitor-serving businesses
s Hoist 1 102 MEMBERS are important to our total
8% membership, representing the
heartbeat of the Downtown
48 Retail experience. Importantly, the
37 Service/ 47% destination is also a desirable
Office choice for office locations and
36% services, providing a well-
balanced mix of businesses
Restaurants serving both tourists and locals.
9%
13
2020 - 2021
HUNTINGTON BEACH DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT ASSESSMENT FORMULA
OCT 01,2020-SEP 30,2021
Category Benefit Zone 1 Benefit Zone 2
Retail Businesses(includes Nail/Hair/Skin Salons)
1,000 sq.ft. or less $351 $200
1,001 to 2,500 sq.ft. $702 S400
2,501 to 4,999 sq.ft. $1,053 $600
5,000 sq.ft. or more $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 to 2,500 sq.ft. $702 $400
2,501 to 4,999 sq.ft. $1,053 $600
5,000 sq.ft. or more $1,404 $900
Hotels
20 rooms or less $468 $400
21-50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services 1 Office
First Floor $281 $160
Basement, Second Floor or higher
1,000 sq. ft. or less $120 $90
1,001 to 2,500 sq.ft $150 $120
2,501 to 4,999 sq.ft. $300 $150
5,000 sq.ft.or more $700 $350
Cart/Kiosk
$100 $80
Banks/ATM
$600 $400
Seasonal (open fewer than 9 monthstyear)
$500 $300
• On APRIL 29, 2020, City Council voted to defer payment of required business license fees and
BID assessments through September 30, 2020.
• There are no changes from the 2018-2019 Assessment Formula
• Assessments are paid annually, as a requirement to receive and/or renew a business license
for organizations operating within the Business Improvement District.
Assessment excluded for apartments, real estate agents, non-profits, home-based businesses
and temporary vendors.
• Business and non-profit organizations outside the area may join with the approval of the BID
Board by paying the equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying
$30 to the HB Downtown BID directly.
14
PERCENT OF BID MEMBERS BY CATEGORY 45%% OF ASSESSMENT CO IE
2019-2020 40% 2019-2020
35%
%
25
40% 25%
35%30% 20% I __
25% 15% --
20%
15% - •, 10% - -- -
10% - _ 5%
5% - 0
0% %
2019-2020 ZONE ASSESSMENTS
05-15-2020 MASTER BID LIST from City of HB
CATEGORY
ZONE 1 ZONE 2 TOTALS
CART/KIOSK 14 $ 1,400.00 14 $ 1,400.00
HOTELS 1 $ 1,404.00 1 $ 400.00 2 $ 1,804.00
BANKS/ATM 2 5 1,200.00 1 $ 400.00 3 5 1,600.00
17 5 4,004.00 2 5 SM-00 19 $ 4,804.00
1ST FLOOR SVC/OFFICE 11 $ 3,091.00 22 $ 3,520.00 33 $ 6,611.00
11 5 3,D91.00 22 5 3,520.00 33 5 6,611.00
1000 SQ FT OR LESS
RETAIL 21 $ 7,371.00 36 $ 7,200.00 57 $ 14,571.00
RESTAURANTS 12 $ 4,212.00 3 5 600.00 15 $ 4,812.00
SVC/OFFICE 30 $ 3,600.00 14 $ 2,260.00 44 5 4,860.00
63 $ 15,183.00 53 $ 9,060.00 116 $ 24,243.00
1001-2500 SQ FT
RETAIL 21 $ 14,742.00 10 $ 4,000.00 31 $ 18,742.00
RESTAURANTS 19 $ 13,338.00 4 $ 1,600.00 23 $ 14,939.00
SVC/OFFICE 1 $ 120.00 1 $ 120.00
40 $ 28,000.00 15 $ 5,720.00 55 $ 33,800.00
2S01-4999 SQ FT
RETAIL 5 $ 5,265.00 5 $ 5,265.00
RESTAURANTS 18 $ 18,9S4.00 1 $ 600.00 19 $ 19,554.00
SVC/OFFICE 3 $ 900.00 3 $ 900.00
26 $ 25,119.00 1 $ 600.00 27 $ 25,719.00
5000 SQ FT OR MORE
RETAIL 5 $ 7,020.00 2 $ 1,600.00 7 5 8,620.00
RESTAURANTS 6 5 8,424.00 1 $ 900.00 7 $ 9,324.00
SVC/OFFICE 2 $ 1,400.00 2 $ 1,400.00
13 $ 16,844.00 3 $ 2,500.00 16 $ 19,344.00
SEASONAL 6 $ t,8Do.00 6 $ 2,800.00
0 $ - 6 $ 1,800.00 6 $ 1,800.00
TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,321.00
SUB-CATAGORIES
MISCELLANEOUS 17 $ 4,004.00 2 $ 800.00 19 $ 4,804.00
RETAIL 52 $ 34,398.00 48 5 12,800.00 100 $ 47,198.00
RESTAURANTS 55 $ 44,928.00 9 $ 3,700.00 64 $ 48,628.00
SVC/OFFICE 46 5 8,991.00 37 $ 4,900.00 83 $ 13,891.00
SEASONAL O $ 6 $ 1,800.00 6 $ 1,800.00
TOTAL 170 $ 92,321.00 102 $ 24,000.00 272 $ 116,322.00
15
Huntington Beach Downtown Business Improvement District
STATEMENT OF FINANCIAL POSITION
As of June 30,2020
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 First Bank-Main Acct 13,287.50
1030 First Bank-MM 150,706.89
1040 First Bank-Malco 15,163.16
Total Bank Accounts $179,157.55
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 0.00
Total Other Current Assets $500.00
Total Current Assets $179,657.55
Fixed Assets
1640 Machinery&Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 1,306.31
1700 Accumulated Depreciation -11,236.13
Total Fixed Assets $2,260.60
TOTAL ASSETS $181,918.15
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -853.29
Total Other Current Liabilities $-1,038.37
Total Current Liabilities $-1,038.37
Total Liabilities $-1,038.37
Equity
3100 Unrestricted Net Assets 250,255.82
Retained Earnings 0.00
Net Revenue -67,299.30
Total Equity $182,956.52
TOTAL LIABILITIES AND EQUITY $181,918.15
Source: McGinty, Knudtson,&Associates, LLP Certified Public Accountants July 06, 2020
Cash Basis Monday.July 6.2020 02A2 PM GMT-07:00 1!1
16
Huntington Beach Downtown Business Improvement District
Budget vs.Actuals: Approved Budget 19/20 -FY20 P&L
October 2019 -June 2020
Total
Actual YTD Annual Budget over Budget %of Budget
REVENUE
4050 BID Assessments 66,580.00 120,000.00 (53,420.00) 55.48%
4100 Chili at the Beach 30,000.00 (30,000.00) 0.00%
4300 Surf City Nights 142,492.00 315,000.00 (172,508.00) 45.24%
4400 Surf City Days 12,515.00 15,000.00 (2,485.00) 83.43%
4500 Miracle on Main 2,006.00 2,006.00
4600 Destination Downtown 175.00 175.00
4700 Airshow 1,360,00 1,360.00
4800 City of HB Maintenance 146,389.00 162,000.00 (15,611.00) 90.36%
Unapplied Cash Payment Revenue - -
Total Revenue 371,517.00 642,000.00 (270,483.00) 57.87%
Cost of Goods Sold
5100 Rental&Setup 12,136.86 30,000.00 (17,863.14) 40.46%
5150 Parking 4,334.00 9,000.00 (4,666.00) 48.16%
5200 Street Cleaning 1,207.14 3,000.00 (1,792.86) 40.24%
5250 Street Closure 7,872.14 5,000.00 2,872.14 157.44%
5300 Event Expenses 4,976.29 40,000.00 (35,023.71) 12.44%
5330 Entertainment 6,927.94 - 6,927.94
5380 Printing&Production 1,393.33 - 1,393.33
Total 5300 Event Expenses 13,297.56 40,000.00 (26,702.44) 33.24%
5500 Miscellaneous 5,535.00 18,000.00 (12,465.00) 30.75%
5600 Holiday Beautification 17,948.46 25,000.00 (7,051.54) 71.79%
5800 Malco Maintenance 132,591.00 150,000.00 (17,409.00) 88.39%
Total Cost of Goods Sold 194,922.16 280,000.00 (85,077.84) 69.62%
Gross Profit 176,594.84 362,000.00 (185,405.16) 48.78%
Source: McGinty, Knudtson,&Associates, LLP Certified Public Accountants July 06,2020
EXPENDITURES CONTINUED ON NEXT PAGE
17
Huntington Beach Downtown Business Improvement District
Budget vs. Actuals: Approved 19/20 FY20 P&L
October 2019 —June 2020
Continued from previous page
EXPENDITURES
7010 Advertising&Marketing 549.32 17,000.00 (16,450.68) 3.23%
7050 Bank Charges&Fees 366.34 600.00 (233.66) 61.06%
7070 Consultants 56,100.00 102,000.00 (45,900.00) 55.00%
7100 Dues &subscriptions 30.00 3,000.00 (2,970.00) 1.00%
7150Insurance 2,336.47 7,400.00 (5,063.53) 31.57%
7165 Workers Comp Insurance 276.46 1,000.00 (723.54) 27.65%
Total 7150 Insurance 2,612.93 8,400.00 (5,787.07) 31.11%
7170 Legal &Accounting Services 4,155.00 7,000.00 (2,845.00) 59.36%
7190 Meeting&Training 6,317.87 2,000.00 4,317.87 315,89%
7191 Election 8.53 - 8.53
7200 Miscellaneous Expense 541.62 - 541.62
7210 Office Supplies 3,716.42 3,000.00 716.42 123.88%
7240 Payroll Expenses -
7241 Wages-Event Coordinator 37,514.15 62,000.00 (24,485.85) 60.51%
7242 Wages-Administrative
Assistant 11,268.00 20,000.00 (8,732.00) 56.34%
7250 Payroll Taxes 4,380.78 7,000.00 (2,619.22) 62.58%
7255 Payroll Processing Fees 1,371.53 1,500.00 (128.47) 91.44%
Total 7240 Payroll Expenses 54,534.46 90,500.00 (35,965.64) 60.26%
7280 Postage 34.00 - 34.00
7290 Rent&Lease 11,200.00 14,000.00 (2,800.00) 80.00%
7300 Repairs& Maintenance 16,268.00 500.00 15,768.00 3253.60%
7310 Security 61,903.91 128,000.00 (66,096.09) 48.36%
7315 Ambassador Program 15,000.00 48,000.00 (33,000.00) 31.25%
Total 7310 Security 76,903.91 176,000.00 (99,096.09) 43.70%
7320 Taxes &Licenses 8,315.20 2,000.00 6,315.20 415.76%
7330 Telephone 1,659.71 2,000.00 (340.29) 82.99%
QuickBooks Payments Fees 910.28 - 910.28
Unapplied Cash Bill Payment
Expenditure - - -
Total Expenditures 244,223.59 428,000.00 (183,776.41) 57.06%
Net Operating Revenue (67,628.76) (66,000.00) (1,628.75) 102.47%
Other Revenue
8000 Interest Earned 219.45 219.45
Other Miscellaneous Revenue 110.00 110.00
Total Other Revenue 329.45 - 329.45
Net Other Revenue 329.45 - 329.45
Net Revenue (67,299.30) (66,000.00) (1,299.30) 101.97%
18
BUSINESS IMPROVEMENT DISTRICT
2020-2021 PROPOSED BUDGET
INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS
City of HE,Maintenance 18,634.00 11,864.00 11,864,00 11,040,00 9,690.00 17,284.00 18,634.00 17,284.00 17,284.00 18,634.00 18,109.00 18,109,00 188,430,00
BID Assessments $6,000.00 $15,000.00 $9,000,00 $11,000.00 510,000.00 $12,000.00 $30,000.00 $13,000.00 $12,000.00 510,000.00 $8,000,00 $8,000.00 $124,000,00
Surf City Nights $12,000.00 $12,000.00 $13,500.00 $14,000.00 $14,000,00 $22,000.00 $22,000,00 $22,000.00 $21,000.00 $152,500.00
Surf City Days $0.00
Chili at the Beach $25,000.00 $25,000.00
Families First Program $2,500.00 $2,500.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000,00 $1,000.00 $0.00 $0.00 $0.00 $0.00 $11,000.0
Main St.Outdoor Program $1,000,00 $1,000.00 $1,000.00 $3,000.00
Destination Downtown $0.00
Halloween $0.00
Miracle on Main $5,000.00 $5,000.00
Transfer From Reserves �OO.� $2,500.00 52,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500,00 $2,500.00 $30,000.00
Monthly Totals 37,864.00 $25,364.00 $37,540.00 $35,190.00 $46,284.00 $46,134.00 $47,784.00 $78,784.00 $53,134.00 $50,609.00 $49,609.00 538,930.00
23,000.00
EXPENSE: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS
Malco Maintenance 17,634.00 10,864.03 10,864.00 10,040,00 8,690.00 16,284.00 17,634.00 16,294.00 16,284.00 17,634.00 17,109.00 17,109.00 176,430.00
Market/Advertising $1,000.00 $1,000.00 $1,000.00 $1,500,00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $16,500.00
Ambassador $0.00 $0.00 $0.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $36,000.00
Office Expense $250,00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 52S0.00 $250.00 $250.00 $3,000,00
Bank Charges $100,00 $100.00 $100.00 $100.00 $100.00 $100.00 $1D0.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00
Dues&Subscriptions $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250,00 $250,00 $250.00 $250.00 $250.00 $250.00 $3,000,00
Insurance $600.00 $1,300.00 $1,900,00
Accounting $500.00 $500.00 $500.00 $500.00 $850.00 $1,100.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $6,950.00
License&Fees $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $200.00 $200.00 $200,00 $200.00 $2,000.00
Meeting/Training $100.00 $100.00 $100.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $1,650.00
Exec.Dir. $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,333.00 $8,337.00 $100,000.00
Events Manager $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $48,000.00
Admen Asst $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300.00 $1,300,00 $1,300.00 $15,600.00
Payroll Taxes $160.00 $160.00 $160.00 $160,00 $170.00 $170,00 $170.00 $170.00 $170.00 $170.00 $170.00 $170.00 $2,000.00
Workers Comp $50,00 $50.00 550.00 $50,00 550.00 550.00 $700.00 550.00 $50.00 $50.00 $50.00 $50.00 $1,250.00
Payroll Expenses $125.00 $125.00 $125.00 $125.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $1,700.00
Security $0.00 $0.00 $0.00 $0,00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Repairs/Maintenance $40,00 $40.00 $40.00 $40,00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $50.00 $50.00 $500.00
Rent&Storage $900.00 $900.00 $900,00 $900.00 $S,000.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $14,900.00
Telephone/Internet $165.00 5185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $185.00 $2,200.00
BID EVENTS
SCN Rental&Set up $0.00 $0,00 $0.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 2,500.00 522,500.00
SCN Street Cleaning $0,00 $0.00 $0.00 $200.00 $200.00 5300,00 $300.00 $300.00 $300.00 $300,00 $300.00 $200.00 $2,400.00
SCN Street Closure $0.00 $0.00 $0.00 $400,00 $400.00 $400,00 $400.00 $400,00 $400.00 $400.00 $400.00 $500.00 $3,700.00
SCN Parking $0.00 $0.00 $0.00 $700.00 $700.00 $700.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $6,900.00
SCN Miscellaneous 50.00 $0,00 $0.00 $500.00 $500.00 $500.00 $500.00 $500,00 $500.00 $500.00 $500.00 $500.00 $4,500,00
SCN Quickbooks $0.00 $0.00 $0.00 $1,000.00 $1,000.00 $1,o00.o0 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000,00 $1,000.1)0 $9,000.00
Chili at the Beach $15,000.00 $15,000,00
$0.00
$0.00
Air Show $0.00 $0.00
Halloween $5,150.00 $5,150.00
Miracle on Main $10,000.00 $10,000.00
Holiday Beautification $25,000.00 $25,D00.00
Destination Downtown $0.00
35,057.00 68,457.00 28,307.00 37,933.00 ,468.00 544,312.G01 $45,812.00-r- 5,11-2,00--Sg-,862.-00 45,212.00 44,697.00 44,101.00 538,930.00
VARIANCE:INCOME VS EXPENSE 0.00
Improvements and Activities
x r
y.
i
Looking Ahead: Key Projects for 2020-2021
Expanded In-House Digital Marketing
- Dedicated Instagram and Facebook accounts for HB Downtown and Surf
City Nights (for when the event returns).
- Creation of HB Downtown style guide
- Consistent weekly cadence of posts
- Monthly newsletters
- Bi-monthly blogs
Main Street Outdoor Dining Program Management
- Administration of extended 2nd block closure
- Management of downtown design program
Families First Program
- Creation of family-focused programming during fall 2020 to support HB
students and parents in the absence of on-campus education.
- Concepts could include Surf City Study, Open Air Art, Movie Nights, History
Exhibits, and Children's Story-time.
- Emphasis on open-air locations.
- All concepts will follow exacting safety and distancing protocols.
Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights
- Emphasis on adding new farmer's and unique food purveyors to the
Tuesday night event.
Property Owner Communications and Forums
- Regular meetings to develop a unified vision of downtown.
Together, with local merchants, residents, and the City, we are situated to
power through the global pandemic of 2020. The HB Downtown Business
Improvement District continues to work hard behind the scenes to be a
catalyst for a thriving and live-able downtown, nationally recognized for
its diverse local businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun, and environmentally
conscious.
Resolution No. 2020-49
45
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Businesses to be Assessed—Fiscal Year 2020-2021
Business Name:
FIRST BANK
ZIMBABWE HB GIFTS &ACCESSORIES (CT)
SHOREBREAK HOTEL
THE IRISHMAN
BLACK BULL CHOP HOUSE
BOLT TOURS
NAILED IT NAIL BAR
PEDEGO HB
SALT HAIR LOUNGE
ESTHETICS AND LASH EXTENSIONS BY HANNAH
ARIA HOOKAH LOUNGE
SALT LIFE LLC
JACK'S SURFBOARDS
C V S/PHARMACY
MODERN PARKING INC
SMILES CAFE
GENTLE DENTAL HUNTINGTON BEACH
MAIN STREET CLEANERS
BOGGELN &COMPANY CPA
COMPASS
E J I DESIGNS
STYLING BY STEPH
COLOR ME ALLIE
DASH OF SASS
ANDE'S PERUVIAN ARTS&CRAFTS
ANDE'S PERUVIAN ARTS &CRAFTS
HOT TRENDS SUNGLASSES(CT)
THE FUNNEL HOUSE
NORTH SHORE POKE
NO KA OI
SANCHO'S TACOS
KILLARNEY'S
TOP HB NAILS
DARE ME BIKINI
SMOKERZ LAND 3 SMOKE SHOP
ZEPHYR BARBERSHOP
CASSANDRA CAPRI HAIR
COLDSTONE CREAMERY
MIN'S DYNASTY PERMANENT MAKEUP
MOTIF ON MAIN SALON
7-ELEVEN STORE
BEACHISLAND
1
KENNETH BROW SALONS
JAX BICYCLE CENTER
SAIL PROPERTIES
INVESTMENT BUILDERS LLC
WAVELENGTHS RECOVERY LLC
PERFECTED WEALTH MANAGEMENT
KOKOMOS SURF SIDE
INDARRA MODERN INDIAN CUISINE
MAIN ST BARBERS
HOT TRENDS SUNGLASSES(CT)
HOT TRENDS SUNGLASSES(CT)
GRATER GRILLED CHEESE
CHARLIE'S GYRO
ZACKS PIER PLAZA
BRUXIE-GOURMET WAFFLE SANDWICHES
BLK EARTH SEA SPIRTS
ZACKS TOO
DWIGHT'S BEACH CONCESSION
SURF CITY STORE
CALI CLOTHING 11
BEACH WAVES
SKIN REHAB
SURF CITY SEGWAY
HUNTINGTON SURF &SPORT
MAIN STREET DAY SPA
BEAUTY BUNGALOWS BY PORCELAIN
PRISTINE MOTORSPORTS
VEGWARE PACKAGING INC
PARKING CONCEPTS INC
THE UPS STORE#4482
LEE ROBINSON,CPA
TURN KEY HOMES
SPEEDY CREDIT REPAIR INC
F H A REVIEW
LUNA UNITED
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
RMA INTERNATIONAL LANDSCAPE ARCHITECTURE
ZERO ZERO PIZZERIA
WAHOO'S FISH TACO
LONGBOARD RESTAURANT&PUB
MANGIAMO GELATO
NAUGLES
ROCKIN FIGS SURF HEADQUARTERS
MAKIN WAVES SALON
SALON VEYSEL
BARE BUNNY AESTHETICS
2
SOCK HARBOR
AMERICAN VINTAGE
BASKIN-ROBBINS#362100
MODEL CITIZEN
SURF CITY CHIROPRACTIC
MAILBOX STATION
INNOCEAN WORDWIDE AMERICAS
ROBERT KOURY PROPERTIES
MINNOW ELEVEN
ARMIJO ANTHONY(CT)
CELLORION (CT)
HUNTINGTON SURF INN
T K BURGERS
JIMBOY'S TACOS
RITTER'S STEAM KETTLE COOKING
CRABBY'S BOAT HOUSE
2ND FLOOR FAD
CRUISERS PIZZA BAR GRILL
ALOHA GRILL
GALLAGHER'S PUB &GRILL
RUBY'S SURF CITY DINER
MAIN STREET OPTICAL & BOUTIQUE
THE BLOW DOWN
M E HELME HOUSE FURNISHING CO
DING DR
BOW AND ARROW HAIR LOUNGE
LOVE LOCKS
HAVAIANAS SANDALS
EL DON LIQUOR
RAY'S RENTALS
GALITZEN PROPERTIES
A&S ACCOUNTING SOLUTIONS
H M R ARCHITECTS
INNOCEAN WORDWIDE AMERICAS
BOARD WEST
AMBIT CONSULTING LLC
KUBO
ZIGGYS ON MAIN
WELLS FARGO HOME MORTGAGE
SESSIONS WEST COAST DELI
DAIRY QUEEN
HURRICANES BAR&GRILL
FRED'S MEXICAN CAFE
CUCINA ALESSA HB
JACK'S BEACH CONCESSION
SURF CITY EXPRESS GIFTS CENTER
3
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAKALSURFBOARDS
SALON RETRO
NEIRA DESIGNS& FIX-IT
MONTGOMERY JEWELERS
EV RIDEABLES LLC
NO MOORE FUZZ
PACIFIC COAST BODY SCULPTING LLC
QUIKSILVER
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
F45 TRAINING YORKTOWN
PIERSIDE COMMISSARY
LAZ PARKING CALIFORNIA LLC
FLYWHEEL
WEAVER&ASSOCIATES
GRUPO GALLEGOS
SOLENA LANDSCAPE
EIDO
EXPRESS DONUTS
CELLORION (CT)
ZIMBABWE HB GIFTS&ACCESSORIES(CT)
TZONE
SUSHI ON FIRE
THAI WAVE
HUNTINGTON BEACH BEER COMPANY
SURF CITY ALE HOUSE
LETS GO FISHING
SURFBOARD AND BIKE RENTALS
MOOD SWINGS
HOSTETLER KERI
SKINSATIONAL
MAIN STREET WINE COMPANY
PARLOUR E LEV EN
HUNTINGTON BEACH BICYCLE COMPANY
MAIN STREET LIQUOR
HUNTINGTON SURF&SPORT
COASTLINE REAL ESTATE INVESTMENTS LLC
CONTINENTAL CLEANERS
CDA MARKETING GROUP INC
P R TALENT
HEADLINER
SURF CITY SKATES
BEAUTY&THE BEACH STUDIO
AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS)
SURF CITY EXPRESS
4
POSITIVE THOUGHT BRAND
ZIMBABWE HB GIFTS &ACCESSORIES(CT)
PETE'S MEXICAN FOOD
ICECREAMTON SOFTY ICECREAM &HANDCRAFTED CHURROS
B J'S CHICAGO PIZZERIA
DUKES
WATERFRONT HILTON BEACH CABANA
BEEBEE NAILS
NOELLE CHRISTINE BEAUTY
DANIEL JAFFE DDS
LUCY'S TAILORING &ALTERATIONS
SURF CITY HOLISTIC MEDICINE
MCA TRADING LLC
HAMLIN GOODING
DING TEA
JAN'S
IHOP
MAIN STREET HAIR COMPANY
SUGAR CABANA
CALI SHORE STORE
HAVEN OF WELLNESS
EUROPA NAIL STUDIO
THE TRAINING SPOT
HUNTINGTON BEACH REALTY
HORN HOLISTIC ACUPUNCTURE
DIRTY DOG WASH
RIO MEDIA INC
RICHARD HARLOW&ASSOCIATES
221 N MAIN STREET BEACH PROPERTIES LLC
BOBASAUR
THE ICE CREAM WAY
SUGAR SHACK
SHARKEEZ
HQ GASTROPUB
KITE CONNECTION
GLAM BY INK
GLAM BY INK
BROWS ON MAIN
ELEVATE SPA SERVICES
SUITE INSPIRATION
SURF CITY MARKET
PORCELAIN
7-ELEVEN STORE#35767B
SUNWEST REALTY
BRENT O NICHOLS DDS
IPA 1031 GROUP LLC
5
TEAM DESIGN &CONSTRUCTION
RIPCORD DIGITAL INC
W&R STUDIOS
SUBWAY
BANZAI BOWLS
LUIGI'S
PERQ'S NIGHTCLUB&SPORTSBAR
COACH'S MEDITTERANIAN GRILL
SHABU ON FIRE
BODHI TREE VEGETARIAN CAFE
ORANGE COUNTY BARBERS PARLOR
JOLYN CLOTHING COMPANY
DIANES/BEACH FEVER
FOREVER 21
RIP CURL SURF CENTER
SIGNATURE PRINTING
A STREET PARTNERS
CORREA&ASSOCIATES
J &J COASTAL LENDING
HOWARD FISCHER DVM
MILK AND HONEY HB
25 DEGREES
ARMIJO ANTHONY(CT)
602 COFFEE HOUSE
STARBUCKS COFFEE COMPANY#575
AVILA'S EL RANCHITO H B
DOS TOROS
SANDY'S BEACH SHACK
1 LOOK VINTAGE
ALCHEMY SALON
LEATHER AND LACE O C
MERRILEE'S INC
CALIFORNIA CLOTHING
STUDIO 37 SALON
CAPITAL INVESTMENT NETWORK INC
PHOTO HOUSE INC
T R RANCH SERVICES LLC
THE NEXT LEVEL
W&R STUDIOS
MAILPIX INC
SURFLINE
CB INVESTMENTS INC
WESTLAND BUSINESS SERVICES INC
PACIFIC RIM TAX&ACCOUNTING
ATM GLOBAL INCORPORATED
6
JUVE CREATIVE INC
GUARANTEED RATE INC
BOMBURGER
BLUE CHAIR ACCOUNTING
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7
2020 - 2021
HUNTINGTON BEACH DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT ASSESSMENT FORMULA
OCT 01,2020-SEP 30,2021
Category Benefit Zone 1 Benefit Zone 2
Retail Businesses(includes Nail/Hair/Skin Salons)
1,000 sq.ft.or less $351 $200
1,001 to 2,500 sq.ft. $702 $400
2,501 to 4,999 sq.ft. $1,053 $600
5,000 sq.ft. or more $1,404 $800
Restaurants
1,000 sq.ft.or less $351 $200
1,001 to 2,500 sq.ft. $702 $400
2,501 to 4,999 sq.ft. $1,053 $600
5,000 sq.ft.or more $1,404 $900
Hotels
20 rooms or less $468 $400
21-50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/Office
First Floor $281 $160
Basement, Second Floor or higher
1,000 sq.ft.or less $120 $90
1,001 to 2,500 sq.ft $150 $120
2,501 to 4,999 sq.ft. $300 $150
5,000 sq.ft. or more $700 $350
Cart/Kiosk
$100 $80
Banks/ATM
$600 $400
Seasonal (open fewer than 9 monthstyear)
$500 $300
• On APRIL 29, 2020, City Council voted to defer payment of required business license fees and
BID assessments through September 30, 2020.
• There are no changes from the 2018-2019 Assessment Formula
• Assessments are paid annually, as a requirement to receive and/or renew a business license
for organizations operating within the Business Improvement District.
• Assessment excluded for apartments, real estate agents, non-profits, home-based businesses
and temporary vendors.
• Business and non-profit organizations outside the area may join with the approval of the BID
Board by paying the equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying
$30 to the HB Downtown BID directly.
Resolution No. 2020-49
Improvements and Activities Exhibit "C"
Looking Ahead: Key Projects for 2020-2021
Expanded In-House Digital Marketing
- Dedicated Instagram and Facebook accounts for HB Downtown and Surf
City Nights (for when the event returns).
- Creation of HB Downtown style guide
- Consistent weekly cadence of posts
- Monthly newsletters
- Bi-monthly blogs
Main Street Outdoor Dining Program Management
- Administration of extended 2nd block closure
- Management of downtown design program
Families First Program
- Creation of family-focused programming during fall 2020 to support HB
students and parents in the absence of on-campus education.
- Concepts could include Surf City Study, Open Air Art, Movie Nights, History
Exhibits, and Children's Story-time.
- Emphasis on open-air locations.
- All concepts will follow exacting safety and distancing protocols.
Expanded Farmer's Market as a Phased Re-introduction of Surf City Nights
- Emphasis on adding new farmer's and unique food purveyors to the
Tuesday night event.
Property Owner Communications and Forums
- Regular meetings to develop a unified vision of downtown.
Together, with local merchants, residents, and the City, we are situated to
power through the global pandemic of 2020. The HB Downtown Business
Improvement District continues to work hard behind the scenes to be a
catalyst for a thriving and live-able downtown, nationally recognized for
its diverse local businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun, and environmentally
conscious.
Res. No. 2020-49
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on August 3, 2020 by the following vote:
AYES: Posey, Delgleize, Hardy, Semeta, Carr, Brenden
NOES: None
ABSENT: Peterson
RECUSE: None
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California