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City of Huntington Beach
File #: 21-715 MEETING DATE: 10/5/2021
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Oliver Chi, City Manager
PREPARED BY: Ursula Luna-Reynosa. Director of Community Development
Subject:
Public Hearing to consider adoption of Resolution No. 2021-56 approving an Annual Assessment
within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2021-2022,
and authorize appropriation of fund
Statement of Issue:
On September 7. 2021 , the City Council adopted Resolution No. 2021-42, declaring its intention to
levy an annual assessment for the Huntington Beach Downtown Business Improvement District, and
authorized the City Clerk to schedule a public hearing for October 5, 2021 The City Council is now
requested to conduct that public hearing and consider adopting Resolution No. 2021-56 to approve
the assessment for Fiscal Year (FY) 2021-2022.
Recommended Action:
A) Conduct the Public Hearing, and.
B) If written protests of at least 50% are not received, adopt Resolution No. 2021-56, "A
Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment
within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2021-2022":
and,
C) Appropriate an additional S16.000 for a total of S106,000 into fund 710 for FY 2021-2022.
Alternative Action(s):
1) Modify elements of the Annual Report, such as the proposed assessments, activities and/or
improvements to be funded, district boundaries. categories of assessments, or benefit zones and
amend the Resolution. or
2) Do no approve the resolution if written protests of at least 50% are received.
Analysis:
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File #: 21-715 MEETING DATE: 10/5/2021
Background
In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington
Beach Downtown Business Improvement District (the "District") to fund promotional activities
benefiting all businesses within the boundary area. In addition, pursuant to State Law, the City
Council appointed an Advisory Board for the District. The purpose of the Advisory Board is to make
recommendations to the City Council regarding the expenditure of revenues derived from the
assessments, the classifications of businesses, and the method of levying the assessments. The
Advisory Board's recommendations are then considered by the City Council at a noticed public
meeting and approved or modified by the City Council.
In 2008, the City Council adopted Ordinance No. 3797, amending Ordinance No. 3661, to change
how the Advisory Board was selected and subsequently approved Resolution No. 2008-04 appointing
a non-profit corporation known as the Huntington Beach Downtown Business Improvement District
(HBDBID) to act as the Advisory Board for the District. The HBDBID is a private, 501c(6) business
based organization focused on creating a thriving downtown by providing consumer marketing,
events, security, cleanliness, beautification, and member engagement.
Annual Report and Proposed Budget
While the economy continues to adjust from the COVID-19 pandemic, downtown remains well-
positioned to recover from the adverse impacts of reduced tourism, loss of business conventions,
cancelation of weekly and signature events, and periodic disruption from civil unrest. The past year
has been difficult on businesses that were forced to close temporarily, alter their business model,
experienced staffing shortages, or were dependent on traffic from popular events that were put on
hold. Despite these challenges, the nearby beach remained a local and regional destination, with
diners patronizing expanded outdoor dining areas and business owners pivoting operations to attract
new sales.
In light of the pandemic, the HBDBID has taken steps to improve operations and develop programs
and events that support downtown businesses. Although assessments collected were less than
projected and Surf City Nights, a major revenue generator, was canceled throughout most of FY
2020-2021, the HBDBID was awarded COVID-19 related stimulus funding which helped to offset the
decline in revenue. The HBDBID communicates regularly with businesses and actively identifies
ways to stimulate commercial activity in partnership with the City, Visit Huntington Beach (VHB), and
the Chamber of Commerce. Improved marketing efforts have helped to promote the downtown area
and include the increase of social media exposure via Facebook and Instagram, and partnerships on
local campaigns such as the OneHB Clean & Safe Pledge, 12 Blocks of Cheer, and Show your HB
Love. For additional information, a copy of the FY 2020-2021 Annual Report is attached which
provides an overview of the past year.
Other notable achievements include enhancements to safety and cleanliness with the re-introduction
of the Ambassadors Security Program and a re-evaluation of maintenance services. The
Ambassadors Security Program has played an instrumental role in the safety of downtown and will
continue, in partnership with VHB, to work with business owners, patrons, residents, and the City's
Police Department to address safety-related issues by observing and reporting situations concerning
well-being and safety within downtown. Maintenance operations, with funds administered through the
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File #: 21-715 MEETING DATE: 10/5/2021
City's Public Works Department for the maintenance agreement, saw an increase in takeout trash
which prompted a reevaluation of power washing and daily porter services. The City and the HBDBID
recently collaborated on a Request for Qualifications with the objective of expanding the footprint of
cleaning services while also focusing on the most heavily trafficked areas.
Looking ahead, the FY 2021-2022 Annual Report outlines opportunities that will be explored to
provide a cleaner, safer, and more pedestrian-friendly downtown by incorporating lessons learned
from COVID-19. In addition to enhanced maintenance and safety measures, other efforts to increase
economic vitality include rebranding, new off-peak events, expanded social media engagements,
redesign of the website, and improved membership services through marketing, communications,
and programming. The return of successful holiday events such as Halloween and Miracle on Main
Street and new events like Surf City Movie Nights will help to increase foot traffic and consumer
spending throughout downtown.
In 2017, a revised Reserves Operating Policy established guidelines for how resources can be used
to benefit downtown businesses and included a suggestion to maintain one year of operating
expenses. As of June 30, 2021, there is a reserve of $160,733.80 (reflected on the Statement of
Financials in the Annual Report) which includes $100,000 in Economic Injury Disaster Loan (EIDL)
funds which helped compensate revenue losses associated with COVID-19. The HBDBID received a
total of $150,000 in EIDL funds and the remaining $50,000 was used to cover operating costs this
past year.
The proposed FY 2021-2022 budget will increase slightly from the previous year from $538,930 to
$549,330 due to increased revenue from new and returning events and grant funding. While
projected annual BID assessment revenue Is only 19% of the total budget, recurring event revenue
from Surf City Nights continues to be robust at 33% of the budget, even with a reduction in vendors
resulting from the expansion of outdoor dining. Assessments are projected to be less than 100%
collection based on past years' receipts. Integrating the annual business license and the BID
assessment fees into one invoice will assist with monthly revenue collections. For this reason, the
projected assessment revenue is higher than actual FY 2020-2021 collections but lower than what
was budgeted for FY 2020-2021. Changes to expenses can be attributed to marketing and events,
repayment of the EIDL, and other minor program modifications. The proposed budget for FY 2021-
2022 is summarized below, and includes variances from last year's approved budget, as well as the
operations and revenues of Surf City Nights and the maintenance agreement, which previously
operated under its own budget.
INCOME: Y 2020-2021 FY 2021-2022 (PROPOSED) VARIANCE
APPROVED BUDGET)
City of1413 Maintenance 'ISS.430 S 188,430 '0
BID Assessments 124,000 "106,000 'S1S.000)
Surf City Nights ;151300 '182,400 "29.900
Surf City Days '0 S15.000 "15.000
Summer Kickoff Event 0 10.000 ir
10,000
Chili at the Beach '25.000 10.000 S15.000)
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Surf City iNlovieNights s0 "17,500 '17,500
Families Forward Program "11,000 '0 Sl 1.000)
Nlain St. Outdoor Program S3.000 so 53.000)
Halloween so 35,000 35,000
City of H13 Grant '0 310,000 '10.000
Miracle on Main "5.000 "5,000 ro
Transfer from Reserves "30,000 0 530,000)
TOTAL INCOME: 538,930 549,330 /0,400
F\PENSES:
Maintenance S 176,430 S 176.430 so
Marketing/Advertising S16.500 S10.900 55,600)
.Ambassador "36.000 340,200 34.200
Office Expenses 53,000 S1,200 S1,S00)
Bank Charges "1.200 S1.200 '0
Dues fi Subscriptions S3.000 "3,000 s0
Insurance "1,900 "1.900 s0
Accounting '6,950 37.350 S400
License & Fees S2.000 32.000 so
Repairs & Maintenance 3500 3500 "0
Rent &- Storage "14,900 14,600 5300)
Tel ephone/Internet S2.200 S2,220 S20
Nlecting/Training '1,650 "800 SS50)
Board of Directors Election '0 32.000 '2.000
EIDL Repayment -0 37.668 37.668
PAYROLL:
Executive Director S100,000 S100.000 0
Events Coordinator/Mner. S45.000 363,600 15.600
Admin. Asst. '15,600 so 515.600)
Pavroll Taxes -2,000 '0 52,000)
Workers Comp. 31.250 so 51.250)
Payroll Expenses "1.700 225 S1.475)
Security '0 ro '0
BID EVENTS:
SCN Rental & Set-up S22,500 312,000 S10.500)
SCN Street Cleaning '2.400 '6,000 33.600
SCN Closure S3.700 S6.000 32.300
SCN Parking 56,900 32.400 54,500)
SCNiliscellaneous 34500 36.000 31.500
SCN Quickbooks 9.000 33,645 55.352)
131D Event Misc. 0 7,959 "7,959
Summer Kickoff Event '0 110.000 '10.000
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File #: 21-715 MEETING DATE: 10/5/2021
Chili at the Beach '15,000 S10.000 S5,000)
Surf City Days "0 "5,000 5,000
Surf City \loyie Nights so "4,500 "4,500
Air Show "0 so '0
Halloween 35.150 310,000 '4,550
\liracle on \lain 10,000 101000 "0
Holiday Beautification 25,000 $20,000 S57000)
TOTAL EXPErVSES: S538.930 S549,330 S10,400
CASHRESERVES S150.706.89 S160,733.80 S10.026.91
District Renewal
Funding recommendations to the City Council are made by a ten (10) member (nine voting members,
one non-voting member) Advisory Board, which is elected annually by assessed members. State
Law requires that improvements and activities funded by assessments benefit businesses located
within the District. Downtown businesses are assessed based on their size, location, and business
type. Assessments range from $40 to $1 ,404 per annum. For FY 2021-2022, there are no changes
to the boundary map or the assessment formula (Exhibit B) which was last amended in FY 2018-
2019.
Per State law, business owners within the District may submit a written protest of the proposed
assessment being considered by the City Council. Any protests received will be weighted by the
assessment to be paid by those businesses. If businesses representing a majority of the assessment
do not want to the District to continue (weighted by the total value of the assessments, not by the
number of protests received), the City Council cannot levy the assessment for one year. If there is no
weighted majority against the assessment, the District will continue.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a
physical change in the environment and do not commit the lead agency to any specific project, do not
constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines
Section 15060(c)(3).
Strategic Plan Goal:
Economic Development & Housing
Attachment(s):
1. Resolution No. 2021-56, "A Resolution of the City Council of the City of Huntington Beach
Approving an Annual Assessment within the Huntington Beach Downtown Business
Improvement District for Fiscal Year 2021-2022"
2. Exhibit A - Huntington Beach Downtown Business Improvement District FY 2020-2021 and FY
2021-2022 Annual Reports
3. Exhibit B - Boundary Map, List of Businesses to be Assessed for FY 2021-2022, and
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File #: 21-715 MEETING DATE: 10/5/2021
Assessment Schedule for FY 2021-2022
4. Types of improvements and activities proposed to be funded
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RESOLUTION NO. 2021-56
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANTNTUAL ASSESSMENT
WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2021-2022
WHEREAS; the Parking and Business Improvement Area Law of 1989, codified
at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish
parking and business improvement areas for the purpose of imposing benefit assessments
on businesses for certain purposes. and
The City Council formed a business improvement area, the Huntington Beach
Downtown Business Improvement District (the "District'), by the passage of Ordinance
3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year
2021-2022 pursuant to the process detailed in Streets and Highways Code 536500, et
seq.: and
The District's Advisory Board has prepared and filed with the City Clerk a report
an "Annual Report" and "Proposed Budget for Fiscal Year 2021-2022" (collectively,
"Annual Report"); and
On September 7, 2021, the City Council adopted a resolution declaring its
intention to levy an annual assessment for Fiscal Year 2021-2022 as proposed by the
District's Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve, determine and find as follows:
SECTION 1. The City Council hereby approves and adopts the Annual Report
filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and
incorporated herein by this reference, which report includes a proposed budget for Fiscal
Year 2021-2022 and a description of the improvements and activities to be provided for
Fiscal Year 2021-2022.
SECTION 2. The City Council of the City of Huntington Beach hereby
authorizes a levy and collection of assessments within the District for fiscal year 2021-
2022 as proposed by the Annual Report. The amount of the assessment shall be as per
the assessment schedule and is to apply to all businesses in the Downtown District as
shown in Exhibit B.
SECTION 3. The assessments collected will be used to fund activities to
increase commerce in the Downtown District area.
21-10271/266400 1
Resolution No. 2021-56
SECTION 4. This resolution shall take effect on Oc-.tnher S 2021.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the S"ti day of 7x,ezJ 2021.
o
�� Mayor
REVIEWED N APPROVED: APPROVE AS TO FORM:
City Manager zy City Attorney
21-10271/266400 2
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• A
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HBDBID
ANNUAL REPORT
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*M� HUNTINGTON BEACH
DOWNTOWN
v;- BUSINESS
IMPROVEMENT
gip, zo
DISTRICT
2020 - 2021
ALONE, WE CAN DO SO �---+-1
LITTLE, TOGETHER, WE
CAN DO SO MUCH HUNTINGTON BEACH
HELEN KELLER
EXECUTIVE BOARD:
President:
i+
Dave Shenkman, The Kite Connection
' Vice President:
Stuart Goldberg, INNOCEAN USA
Secretary:
Kelly Miller. Visit Huntington Beach
Treasurer:
Mike Williams, The Longboard
• Restaurant & Pub
DIRECTORS:
Danny Othman, 602 Coffee
i - Janice Tugaoen. Kimpton Shorebreak
U Resort
Jim Hall, Surf City Ale House
Mary Eikenbary, Sandy's Beach Shack
Sandra Schulz-Taylor. Model Citizen
STAFF:
Executive Director: Sarah Kruer
Marketing Manager: Jaime Strong
Office Admin: Jaime Strong
386
ABOUT: --
Founded in 2004, the HBDBID is a
private non-profit 501c6 business-based
organization, which is an all-inclusive
-,
collaborative advocate for the entire �---
-��
growing downtown region. We provide =-"�
clearly defined value and benefits to our � �—
community and stakeholders. _ — 1-
s� f`
WHAT WE DO
Create a thriving Downtown business = -
district that delivers on the Surf City
USA brand and attracts a quality _—�
clientele year-round. In addition to
consumer marketing, events. and
member communications. the BIDr
provides capital services to benefit
Downtown in conjunction with :
the City:
Security �` -�` _
Cleanliness
Signage .
Beautification
1.6
s�=l
VISION:
To be a sustainable catalyst for a thriving
and livable downtown. nationally
recognized for its diverse local
businesses and authentic, unique
culture. Known for being welcoming,
accessible, clean, safe, fun, and
+ environmentally conscious.
MISSION:
To be the advocate voice for our
coastal downtown community
creating economic vitality and the
` premier entertainment destination.
VALUES:
Communication: Education and Service
Representative: The advocate voice for
all in our community
Integrity: Transparency. Honesty, and
Respect
Strategic Results: Sustainable, ROI
Focused, and Efficient
Passion: Positivity and Unified in Cause
388
--- WI����1'=nrrr �rrriinrrrrli lil�ll�(��I
The Huntington Beach Downtown Business Improvement District exists to contribute to
the continued economic growth of Downtown Huntington Beach. as well as the quality
of the overall experience for both visitors and locals. These objectives are achieved
through a combination of stakeholder communications, business and civic
collaboration. positive marketing and promotions. event programming, safety.
cleanliness and member engagement.
The challenges brought on by COVID-19 continued through the end of 2020, spiking
with an increase in cases and a second stay-at-home order during the holidays. Dining.
previously limited to outdoor, was restricted to takeout only. Retail occupancy shrunk to
20%. posing a steep challenge during December. Offices continued with remote work
plans for their employees. Rallies continued periodically at Pier Plaza, causing further
disruption to businesses.
Despite all these factors. 2021 dawned with a sense of resilience and optimism as cases
began to decline and restrictions were slowly lifted. Gorgeous weather compelled locals
and regional visitors to enjoy Surf City's 10 miles of coastline. biking and jogging paths.
Outdoor dining patios were full (as were the adjacent trash cans) as local residents
patronized Downtown's vibrant retail and restaurant scene. Savvy operators had
continued to pivot throughout the preceding months and many (though not all) found
themselves well-positioned for recovery with an ample number of economic programs
including EIDL and PPP loans providing essential support. While vacancies plagued
other destinations. Downtown HB was fortunate to have very few businesses close
during the pandemic Overall BID membership declined from 272 to 263 between 2020
and 2021. However. Downtown has seen a positive trend towards new businesses
entering the district including restaurants like ]ay Birds and Mahkin and retail like
SMKFLWR Surf City Nights returned with great fanfare on March 16. 2021 and has
continued to safely attract hundreds of visitors Downtown every Tuesday night.
Looking ahead. there are significant opportunities to transform the positive lessons from
COVID into lasting aspects of the Downtown experience including an emphasis on
cleanliness and safety, an increase in outdoor dining and pedestrian areas. attracting
locals and families throughout the year with signature events. and consistently
providing an authentic. quality Surf City USA experience to visitors in collaboration with
the hotels.
389
SECURITY f
f
LA
AMBASSADORS
The Ambassadors Security program through 12"0"27 Protective Services, aka Big
Tony. officially started in 2017 after a pilot program in 2016 and continues to be
vital to the weekend safety of Downtown HB. VHB and the BID continue to fund
the Ambassadors though adjustments were made to accommodate reduced
budgets including a 3-man team instead of the recommended 4-man team
through the fall of 2020 and spring of 2021. A 4-man team will return Downtown
every Friday, Saturday, and Sunday in 8-hour shifts from July 1st through the first
weekend of October. After that they are projected to be on duty two weekends
per month based on budgetary constraints.
The purpose of the Ambassadors is to establish a rapport and presence with
business owners. patrons, and residents of Huntington Beach in the Downtown
area. The Ambassadors are not police officers. Their role is to observe and report
situations concerning the well-being and safety within the surrounding area.
They support the HBPD as needed and within their legal abilities under the law.
Their goal is to ensure that all visitors to Downtown HB enjoy themselves and are
provided with the safest environment possible.
HBPD COMMUNICATIONS
The BID appreciates a positive. collaborative relationship with the HBPD.
Challenges associated with COVID and weekend rallies only served to increase
the value of open, direct communication between organizations to ensure the
safety of Downtown HB,
In June 2021. the BID. VHB, and HBPD created an informal Downtown
Communications Workgroup to foster proactive collaboration and processes
between the three organizations.
390
MAINTENANCE �t
BEAUTIFICATION
'1
x,
COVID placed a spotlight on the importance of cleanliness. Power washing
and daily porter service are essential to the maintenance of Downtown HB,
which is a very active destination throughout the year. MALCO continued to
do an excellent job providing power washing and porter services during the
pandemic.
During the mandate for restaurant takeout-only during the winter of COVID
made trash collection and frequency even more vital to Downtown HB.
While January is typically an off-peak month, mild weather and a dramatic
increase in takeout trash prompted the BID and the City of HB to
re-evaluate trash collection services. quickly shifting back to an on-peak
collection schedule months ahead of time.
The BID and the City of HB collaborated on a new RFQ for power washing
and porter services in May with the goal of awarding a new contract by
August 2021. The objective of the RFQ is to expand the footprint of cleaning
services across a larger space while also strategically increasing power
washing in the most heavily trafficked areas.
391
TOURISM
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i ourism plays a Key role in hunungion tseacn s current ana long-term
economic prosperity and helps generate more business opportunities for
Downtown. The decline in travel due to COVID-19 devastated the U.S.
economy with a shocking impact of nearly $500 billion lost in travel
spending - a decrease of 36% domestically and 79% internationally since
the beginning of March 2020'. To encourage support for local HB
businesses, the Downtown BID partnered with Visit Huntington Beach on
local campaigns throughout 2020-2021 such as the OneHB Clean & Safe
Pledge. -Masks Up. Surf City." 12 Blocks of Cheer and Show Your HB Love. As
the vaccination rollout continues and infection rates are falling. Huntington
Beach is well positioned to welcome visitors safely and has seen significant
improvements in occupancy rates with weekends approaching pre-
pandemic levels. The return of Huntington Beach's signature events and
reopening of Southern California theme parks and attractions has brought
strong visitation numbers to the destination. With travel momentum
building and pent-up demand generating bookings. Visit Huntington Beach
will continue to market and sell the Surf City USA brand experience to
extend the length of overnight stays. rebuild workforce and increase visitor
spending.
' Source. U.S.Travel Association
392
BID MEMBER OVERVIEW
AND ZONE ANALYSIS
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Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1&2
THERE ARE CURRENTLY 261 ACTIVE
BUSINESSES IN THE
DOWNTOWN BID IN ZONE 1 AND 2 .
393
BID ASSESSMENT CHART
Assessment Chart Oct. 1, 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400 394
Seasonal, 9 mos or less $500 $300
Of the 162 businesses in Zone 1, 103 - or 64% - are either a
restaurant or retail establishment and they are almost evenly
represented. Together, restaurants and retailers generate 86%
of BID assessment fees in Zone 1. At 44, Offices/ Services
represent the third largest category of business in Zone 1 ,
indicating a vibrant mix of social and professional operations
within the area. Employees returning to their offices after
COVID will have a positive impact on Downtown as this
audience contributes to meaningful dining and shopping
revenue during the week.
zone 1 Zone 1
Carts 13 $100 $1,300 Carts 13 $1,300
Hotel Hotels 1 $1,404
201 less Restaurants 53 $43,173
21-50
50• 1 $1404 $1,404 Retail 50 $32,292
Banks 1 S600 $600 Service/Office 44 $9,331
Restaurants Bank 1 $600
S35100 12 54,212 162 $88,100
$702 00 18 $12,636
$1.05300 17 $17,901
$1.404.00 6 $8,424 ZONE 1
S3 $43,173 $43.173 «me
Re"
S351.00 21 $7,371 Min
5702.00 20 S14,040 rm
asm
$1,0S3.00 5 $5.265 rr�
ev
51.404.00 a $5.616 m u r rWr uo°
So $3z,292
Cre ww °�vw� Yr Lr[r aw
$erwKe/O to d4°
S28100 11 $3,091
512000 27 $3,240
$15000 0 $0
S300.00 3 5900
S70000 3 52,100
M $9,331 59,331
$W,too
395
Of the 99 businesses in Zone 2, 54 - or 55% - are either a
restaurant or retail establishment with the majority being retail
at 45. Together. restaurants and retailers generate 680/6 of BID
assessment fees in Zone 2. At 37. Offices/ Services represent the
second largest category of businesses in Zone 2, indicating a
shift to retail and professional operations within the area which
is in easy walking distance from all areas of Downtown.
Zone 2 Zone 2
Seasonal 6 5300 s1,800 Seasonal 6 $1,800
Hotel Hotels 1 5400
20/less 1 540O 54W Banks 1 5400
21.50 Restaurants 9 $3,700
50• Retail 45 $12 400
Banks 1 $400 54W Service/Office 37 54,860
Restaurants 99 $23,560
$200,00 3 56DO DO
$400.00 4 51.600.00 ZONE 2
$600.00 1 $600.00
ixw
5900.00 1 5900 DO
9 $3,700.00 $3,700 rac
Retail
5200.00 33 56,600,00 ..m
$400.00 9 53,600.DO - —� —�' —�" • " ,
$600-00 1 5600.00 !• e.. �.• ���• �• n.
5800.00 2 51,6D0 00
4S $12,400.00 $12,400
Service/Office
5160.00 21 53,360.00
$90.00 14 $1,260.00
5120.00 2 5240.DO
$150.00 0 50.00
$350.00 0 $0.00
37 $4,960.00 $4,860
$23,560
396
Outside of Zones 1 and 2, two hotels, the Hyatt Regency
Huntington Beach Resort & Spa and The Waterfront Beach
Resort, a Hilton Hotel, both elected to voluntarily rejoin the BID
in January 2021.
• There are no changes from the 2018-2019 Assessment
Formula.
• Assessments are paid annually as a mandatory
requirement to receive and/or renew a business license for
organizations operating within the Business Improvement
District.
• Assessment excluded for apartments, real estate agents,
non-profits, home-based businesses and temporary
vendors.
• Business and non-profit organizations outside the area may
join with the approval of the BID Board by paying the
equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone
can voluntarily participate by paying $30 to the HB
Downtown BID directly.
NEW BID MEMBERS:
Jay Bird's: Nashville Hot Chicken, Mahkin (Opening Date July
2021 ). Diane's Bikinis (New Owners), Aloha Grill (New Owners).
Haus of Bunnies (Opening 2021 ), Hidden Beauty OC, SMKFLWR
397
ASSESSMENTS
As of June 30th, the BID had collected 55% of projected annual
assessments. The City completed a much-anticipated integration of the
annual business license fee and BID assessment fees into one invoice in May
2021. The BID anticipates this will help with monthly assessment collections
bringing the total closer to the annual projected amount.
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EIDL LOAN
In late October 2020. the BID applied for an EIDL loan, which was awarded
in the amount of $150,000 on Dec. 31, 2020. $50.000 was placed in the
BID's Main Account for use as operating capital. $100,000 was placed in the
Reserve account to meet min. funding requirements. On June 19th. the BID
began the process of requesting approx. $45.300 in additional EIDL funds.
CITY OF HB COVID GRANT
On May 24th, the BID applied for a COVID-19 Relief Grant through the City
of Huntington Beach. The BID received confirmation that it would receive
an award of $10.000 on June 14th. The funds will be placed in the BID's
Main account to use for marketing and operating expenseiJor the 2021-
2022 fiscal year.
Huntington Beach Downtown Business Improvement District
Statement of Financial Position
As of June 30, 2021
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 First Bank- Main Acct 1,274.11
1030 First Bank-MM 160,733.80
1040 First Bank-Malco 25,692.16
Total Bank Accounts $187,700.07
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 0.00
Total Other Current Assets $500.00
Total Current Assets $188,200.07
Fixed Assets
1640 Machinery 8 Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 1,306.31
1700 Accumulated Depreciation -13,496.73
Total Fixed Assets $0.00
TOTAL ASSETS $188,200.07
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -853.29
Total Other Current Liabilities $-1,038.37
Total Current Liabilities $-1,038.37
Long-Term Liabilities
2400 Notes Payable- SBA EIDL 150,000.00
Total Long-Tenn Liabilities $150,000.00
Total Liabilities $148,961.63
Equity
3100 Unrestricted Net Assets 122.544.38
Retained Earnings 0.00
Net Revenue -83,305.94
Total Equity $39,238.44
TOTAL LIABILITIES AND EQUITY $18B,200.07
399
Cash Basis Monday,July 12,2021 04:52 PM GMT-07:00 1/1
Huntington Beach Downtown Business Improvement District
Budget vs. Actuals. 2020-2021 Budget - FY21 P&L
October 2020 -June 2021
TOTAL
ACTUAL BUDGET OVER BUDGET %OF BUDGET
Revenue
4050 BID Assessments 53,757.00 98,000.00 -44,243.00 54.85°%
4100 Chili at the Beach 25,000.00 -25,000.00
4300 Surf City Nights 92,177.40 87,500.00 4,677.40 105.35%
4400 Surf City Days -10,000.00 -10,000.00
4500 Miracle on Main 5,000.00 -5,000.00
4600 Main St. Outdoors 3,000.00 -3,000.00
4650 Families Forward 11.000.00 -11,000.00
4800 City of HB Maintenance 128.276.00 133,578.00 -5.302.00 96.03%
Unapplied Cash Payment Revenue 0.00 0.00
Total Revenue $264,210.40 $363,078.00 $-98,867.60 72.77%
Cost of Goods Sold
5100 Rental & Setup 7,583.00 15,000.00 -7,417.00 50.55%
5150 Parking 561.00 4,500.00 -3,939.00 12.47%
5200 Street Cleaning 1,600.00 .1,600.00
5250 Street Closure 2,400.00 -2,400-00
5300 Event Expenses 1,853.30 20,150.00 -18,296.70 9.20 %
5330 Entertainment 143.12 143.12
Total 5300 Event Expenses 1,996.42 20,150.00 -18,153.58 9.91 %
5500 Miscellaneous 3.000.00 -3,000.00
5600 Holiday Beautification 15,105.00 35,000.00 -19,895.00 43.16%
5800 Malco Maintenance 107.169.00 124,578.00 -17,409.00 86.03%
Total Cost of Goods Sold $132,414,42 $206,228.00 $-73,813.58 64.21 %
GROSS PROFIT $131,795.98 $156,850.00 $-25,054.02 84.03%
Expenditures
7010 Advertising & Marketing 2,321.75 12,000.00 -9,678.25 19.35%
7050 Bank Charges & Fees 462.81 6,900.00 -6,437.19 6.71 %
7070 Consultants 119,516.00 110.997.00 8,519.00 107.67°%
7100 Dues & subscriptions 290.00 2,250.00 -1,960.00 12.89%
7150 Insurance 3,115.56 1,900.00 1,215.56 163.98%
7155 Workers Comp Insurance 201.00 1.100.00 -899.00 18.27/,
Total 7150 Insurance 3,316.56 3,000.00 316.56 110.55%
7170 Legal&Accounting Services 4,955.00 5,450.00 -495.00 90.92%
7190 Meeting & Training 477.61 1,200.00 -722.39 39.80%
7191 Election 1.726.44 1,726.44
7200 Miscellaneous Expense 8.38 8.38
7210 Office Supplies 1,874.43 2.250.00 -375.57 83.31 %
7240 Payroll Expenses
7242 Wages -Administrative Assistant 6,984.67 11,700.00 -4,715.33 59.70%
7250 Payroll Taxes 578.89 1,490.00 -911.11 38.85%
7255 Payroll Processing Fees 968.91 1,250.00 -281.09 77.51 %
Total 7240 Payroll Expenses 8.532.47 14,440.00 -5,907.53 59.09%
400
Cash Basis Monday,July 12.2021 04:57 PM GMT-07:00 1/2
Huntington Beach Downtown Business Improvement District
Budget vs. Actuals: 2020-2021 Budget - FY21 P&L
October 2020 -June 2021
TOTAL
ACTUAL BUDGET OVER BUDGET % BUDGET
7280 Postage 93.50 93.50
7290 Rent& Lease 11,700.00 12,200.00 -500.00 95.90%
7300 Repairs & Maintenance 50.00 360.00 -310.00 13.89%
7310 Security
7315 Ambassador Program 55.323.47 24,000.00 31,323.47 230.51 %
Total 7310 Security 55,323.47 24,000.00 31,323.47 230.51 %
7320 Taxes & Licenses 869.00 1.400.00 -531.00 62.07/,
7330Telephone 1,707.32 1,645.00 62.32 103.79%
QuickBooks Payments Fees 1,891.43 1.891.43
Total Expenditures $215,116.17 $198,092.00 $17,024.17 108.59%
NET OPERATING REVENUE $-83,320.19 $-41,242.00 $-42,078.19 202.03%
Other Revenue
8000Interest Earned 14.25 14.25
Total Other Revenue $14.25 $0.00 $14.25 0.0D%
NET OTHER REVENUE $14.25 $0.00 $14.25 0.000/6
NET REVENUE $-83,305.94 $-41,242.00 $-42,063.94 201.99%
401
Cash Basis Monday,July 12.2021 04:57 PM GMT-07:00 2/2
BUSINESS IMPROVEMENT DISTRICT
2020-2021 BUDGET
I NOV DEC IAN FEB MAR APR MAY IUN IUL AUG SUP YEARLY TOTALS
"CoUYo utl tdalnlrname 1g. 3a.0p 11,8W.00 ]], d00 11.(N0.00 9,49000 V,1&300 18,634.00 11,284.00 Il,)ga, 18,63A00 18.1IN.00 18,Ip3.Op Ig8.430.00
SIO Assessments $6,000.00 $15,000.00 $9.130000 $11,000.130 S10.000.00 512,000 00 $10,000.00 $13.000.GO $12p00.G0 510,000.GO wom,US 58.000.GO 5124,00G.CO
5u11 Fit,Nights $12,000.00 512.000.00 513,500 GO 514,p0U,GO SIa,Op0.00 $22,000.00 S22,000.GO $12.000.00 $21,000.00 51$2,500.GO
Sort Co,Days $a m
Chili at the Beach $25,000 0D $25."GO
rionlles Forward Program 52,500 GO 52.50000 $1,000130 51.000.ou 51.000.SO Sl,00000 51,000.00 $I,I30o OD sow sow sow sow $11.000.00
Main St.Outdoor Program 51,000.00 $1,OOo.CAt 5I.",W $3,000 GO
Declination omanm rn
lloween 50
Ha
5G M a0
Miracle on Main $5.000.00 SS,000.00
Tramferlram Reserves $2.200.00 $1.500.00 52,50000 $2,500.00 S1,SOO.00 S.So0.M 51,500.GO 51,St)D.t30 52,50000 52,So0.00 $2.500.00 S;I5MO.GO $30,000.00
MDnthly TOtaIS 530,63a.p0 $3),861.00 525,1fi4.00 $3],Sa0.00 S35,190.00 $46,284.00 $46,13a.DO $A],)84.00 $]8.]84.00 $53,13d.p0 SSD,609.oO $49,609.00 538.930.00
EXPENSE: OCT NOV DEC IAN FEB MAR APR MAY IUN JUL AUG SLP YFARLYTOTALS
Maca Main- 1J,634.00 10, 00 10,864.00 10,W0.00 .69000 L62MGO 17- Ib.)M 00 162PW 1), 34.00 1),1090p 1-$ ).L09.00 ]26,a30.00
MarLe.1/AMerllsing $1,L100.00 $1,00000 $1.00D SO 51,500.00 51,500.00 $1.S00.00 5115DD.ou $1,500.00 $1,500.00 51,500.00 511500.00 $11500.00 516,500.130
Ambassador AUS S000 50M $I,"GO S4,000.GO SA,0000o S4,000.0D S4, m,W 54,000.GO $4,000.o0 $a,000.GO y3,000.GO 536o0O.GO
Office F"eme 5250.110 5250.00 525000 52MGO 5250 OD $250.00 5250.0O 52rA.SO $250.CO 52WOD $25000 $2A DO S3,600.CO
Bank Charges Simit0 S100.00 5100.00 $IOO.OD $IOU130 $IOO.GO $10000 S100.O0 SIG30.00 510000 $100.DO $10000 51,20000
Dues R Su6udptlons $25000 52SD.GD $250.00 52W OD 52WW $250.W 5250.GO S250 GO 5250.00 Saw GO $25000 S250.00 53,BOO.M
Insurance 5600.00 51,30000 51.9000O
Accounting 550000 S500.00 5500.00 Swarm sow GO $1,100.o0 SS0O.0o 550000 SAII $500.00 550000 SA UDI) $6950.00
License&Fees SIAM $15000 5150.00 SIAM $150.00 5ISO SO $150.GO $Iwito 520000 520D.00 52WW 52WW $2,001D00
Metong/fratning $100.o0 510000 $100.00 S1S0.G0 $1S0.00 $150.00 $15G.0o SISO.00 SIAM $150.SO S1S0.00 5150.110 $1,650.GO
E,,Ch. 58,333.GO 5R.333.GO SS,333.GO 58,333.SO $8.333.OD SS,333.SO 59.333.GO $8,33.GO S8,333.00 $8,333.GO $8,333.GO S8,337SO 5100000W
Erents Mari $a'am GO 54,000.GO 54,001)GO $4000.SO $4,000.00 Sa,000.GO 54.000.GO yt, p ED 54.o0Do0 54,000.0E Sa,tA9o.00 54.000.UO SaRDWOO
Admin Asst $1,300.SO $1.30DOO 51,30D.00 $1,300.00 $1,300.SO S1.300.00 $1,300.00 S1,300.00 $I,303.0G SL,3OO.00 51,30000 51,300.NO $15.600.00
Payroll T.." SI60.00 $1gGW 51L0IX1 516000 5110.00 $170DO $170 SO 5170.SO 5170 GO 51100E $170.00 $in OD $].00O OD
Workers Camp $50.00 $50.00 $A SO SAM $AGO SAW 57WW SAW SAW SA SO $5000 $50.00 $1.150.00
PaYroO[•penes S125.00 5125.00 5125.M S175.SO 515G.GO 515000 $IAA SIAM SIAM SIAM) SIAM $I5000 51?00.00
SecurllY $0.00 $OOO SOW sow S0.00 SG OU SO.GO 50.00 Sow S0.00 sow $0.00 $DN
Repairs/Maintenance 54.00 540.GO $40.US 540.DO $40.GO SaD.00 $40.SO $40.00 540.GO $40.DO SAW $50.GO S500.00
Rent B Storage $900.00 $90 w 59000o S900.00 55,000 SO 5900Go 590o00 $won $900.SO S9G000 $9W.W S90O.1g1 $Ia,900.00
Telephone/Internet $165.DO 5185.GO $195 GO 518500 $185.DO Sias GO 5185M 5]85.00 $I85.00 SIBS. S18500 SIR5.00 $2,2U0.GO
BID EVENTS
SCN Rental Set up sow sow SOGO 51.50000 52.50000 S2.AO.GO S2.AQOO 2,500.G0 57.50000 $2,wil 2,500.0p 52.50000 72,5G0.00
SCNSveel Cleaning SO GO Sam $O SO 52MGO 52WW $300 SO 5300.00 5300.00 5300.00 5300.00 $300.00 5200.GO 52.4100.00
SCN Street CJAi So GO $000 SO GO 54MBID 54MGO Samoa 54MSO Sap00p 5400.00 54WGO S"Ll $500.00 53,200.DO
SCN Parsing 50.0p 50.a0 ADS 5100.OD 57M DO 57MCO 58130.00 $R00.00 $BW.IX3 $g00.DO Sam.GO Sam)SO 56,900.00
SCN Misellaneoos ASEE sow $O.I]0 SSOO.OD $S00.00 SWO.W SAO SEE $SOO.w SALES) Swat GO S500.130 $500.00 54,500.00
SCN Ouklbo0ts wro Am $0.G30 51.000.00 $1,000.00 $I,000O0 S1,000.00 SLOWER) $1,W w 51.000.00 51,I30000 51,000.00 $9,6O0.00
Chili at the beach S IS.000.00 $15.Oro 00
Sow
sow
Air Shaw so.DO Am
uallum"n $5.150.00 $5,15D.0o
Miracle An Main 5I0.00G.00 SIO,DOO.oO
Hefidav Beautification $25.000W $25.000.OD
Dissipation Downtown sow
MONTHCYTOTA- 3S,OS.00 $68.457.00 SiR.D2.W 3),933. 46,8.00 ,312.00 5,1112.110-545,112.00 Sg,8fi2.00 5,21L011 ,69).00 .]01.00 538,930.00
VARIANCE INCOME VS EIPE14SL BUD
402
SOCIAL MEDIA ;
I N STAG RAM all
• Started:July
2020
• Followers: 341313
• Growth:333 new followers per month CP
• Advertising spend:$120.00.$04 cent
acquisition cost
FACEBOOK
• Relaunched. October 2020 - — --
• Followers.3.025
• Growth:336 new followers per month
• 100%organic growth
f� DOWNTOWN,
)ID YOU KNOW?;; ; COMMUNICATIONS
Downtown Blogs
Press Release: Surf City Stroll.
. ._,
Surfer's Special and Surf
.=�. . :.. Festival and Rockin Fig Bowl
BID Member Emails like
• ^�^� Downtown. Did You Know?
and Member Newsletter
TAKEOUT ALCOHOL POLICYt Consumer Messaging
.... s
MEDIA COVERAGE ""^'� r.��•.x
r RtAK•MO =C
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Rockin Fig Surf Festival BREAK�TiG
• OC Register. Daily Pilot. Spectrum �AE'%M
News and KTLQ Channel S PA
"REAKI�IC
Surf City Nights
• OC Register and Daily Pilot r%"
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SURF CITY •
FARMERS' MARKET
The Surf City Farmers Market was
opened in September of 2020 to t
provide essential needs for our
community. Operating in a smaller
footprint, Main Street and Olive
Ave. 10-12 vendors supported the c
market through the re-opening & '
Surf City Nights in March 2021. `
SURF CITY
MARKET PLACE
The Surf City Marketplace was a
' new open-air boutique retail
a destination of 4-6 vendors from
October - December. The
Varketplace was located at the
ase of the 3rd block of Main Street
•� during its closure adjacent to the
ri Post Office.
KEEP ON CRUISIN NOV
Based on the success of the Rockin Fig o 0 0 2" sT
event. the BID collaborated with
HBBC.easyrider to produce a safe. family- O ��
friendly outdoor event that celebrated
cruising culture and the joys of two wheels.
While November 14. 2020 was admittedly a
challenging date to navigate because of
increasing COVID restrictions, the open air
activation complied with all health and
safety guidelines and was considered a t
success.
ROCKIN ' FIG °gyro,&,
VINTAGE SURF FESTIVAL 'N
' 1K
via&
i � e �
� I
l�
A ceieorauon or one or aurr t_ity s great personauues. HocKin rig, ana the
"local's block" of Main Street, the Rockin Fig Vintage Surf Festival was a
block-wide activation that safely brought several hundred people to the
3rd block to enjoy entertainment, exhibits. shopping, and dining on
Oct. 17, 2020.
The event garnered lots of positive press coverage including the
LA Times. OC Register and Spectrum News. All business on the
3rd block participated in the event by offering special and unique
activities that demonstrated the creative collaboration businesses
embraced during COVID.
In 2021. the 2nd Annual Rockin Fig Vintage Surf Festival will be406
incorporated into Surf City Days.
Surf City Nights successfully returned to
Downtown HS on Tuesday. March 16th _
with a new footprint and reimagined
vendor mix At approximately 50 vendors. Wrl
the street fair is half the original size in 0C �jJ110D
terms of vendors, but occupies the same ET
footprint creating a wonderful flow up
Main Street from PCH to Orange. The t
outdoor dining patios on the 2nd block j
entice visitors to linger over dinner and _
the expanded vendor spacing hasIf
improved sightlines between vendors and R
businesses 7-Surf City Nights has three distinct
zones: Surf City Farmers' Market.
'Restaurant Pow' on the 2nd Block of
Main Street. and the Surf City
Collective which features unique retail
and lifestyle merchants that
h ` complement the 3rd block businesses.
commission structure was added to
selected vendor categories which
helped increase profitability of the
event even at a reduced footprint.
Local businesses embraced the return
of Surf City Nights The most notable
being Avila El Ranchito's introduction
of the Mercado Margarita, a weekly
flavor inspired by shopping the market .
each week. Available only on Tuesday _
nights, the Mercado Margarita often
sells out. Another great example of '`-
creative collaboration to showcase
Downtown HB in a fresh way.
407
SURF CITY
MOVIE NIGHTS
In partnership with the
International Surfing Museum. Surf
City Movie Nights is scheduled for
Fall of 2021. Through the help of
sponsorships. we will be able to
bring classic surf cinema to
Downtown Huntington Beach.
SURF CITY
DAYS
�', LL Surf City Days were on hiatus in Fall
2020. In October 2021. the event
V will return to Main Street and Pier
Plaza. Local's favorite. HSS Demo
Days, will return to the first block of
_ Main Street. The 2nd Annual
Rockin Fig Vintage Surf Festival will
be added to the event this year for
more exposure to all of Downtown.
HOLIDAYS 2021
Halloween and Miracle on Main
Street. were on hiatus in Fall 2020.
We are excited bring the spirit of
the season back to Downtown in ---
2021. Locals and guests will enjoy
the annual Trick or Treating with our businesses and the return of —
Miracle on Main Street.
408
\�Q�OYEM£yl
o
r A
HBDBID
ANNUAL REPORT
a HUNTINGTON BEACH
DOWNTOWN
BUSINESS
IMPROVEMENT
DISTRICT
1L_
2021 - 2022
HUNTINGTON BEACH
ABOUT:
���E��-'�__��.` -l--ter.•-�-��
Ssi..'+-�_/.f'� •fa-�„�„�_� -tom ryw-:
Founded in 2004, the HBDBID is a
private non-profit 501c6 business-based
organization. which is an all-inclusive
collaborative advocate for the entire
growing downtown region. We provide
clearly defined value and benefits to our r
community and stakeholders.
WHAT WE DO _
t-reate a tnnvrng uowntown ousiness -- - -
district that delivers on the Surf City 'J -
USA brand and attracts a quality
clientele year-round. In addition to
consumer marketing, events, and
member communications, the BID r
provides capital services to benefit
Downtown in conjunction with
the City:
Security —
Cleanliness -�
Signage
Beautification
VISION:
To be a sustainable catalyst for a thriving
and livable downtown, nationally
recognized for its diverse local
businesses and authentic. unique
culture. Known for being welcoming,
accessible, clean, safe, fun, and
environmentally conscious.
MISSION:
i o oe the aavocate voice Tor our
coastal downtown community
creating economic vitality and the
` premier entertainment destination.
VALUES:
t-ommunicauon: taucation ana aervice
Representative: The advocate voice for
all in our community
Integrity: Transparency. Honesty, and
Respect
Strategic Results: Sustainable, ROI
Focused. and Efficient
Passion: Positivity and Unified in Cause
411
SECURITY
AMBASSADORS
The Ambassadors Security program through 12'0'27 Protective Services, aka Big
Tony. officially started in 2017 after a pilot program in 2016 and continues to be
vital to the weekend safety of Downtown HB. The purpose of the Ambassadors is
to establish a rapport and presence with business owners. patrons, and residents
of Huntington Beach in the Downtown area. The Ambassadors are not police
officers. Their role is to observe and report situations concerning the well-being
and safety within the surrounding area. They support the HBPD as needed and
within their legal abilities under the law. Their goal is to ensure that all visitors to
Downtown HB enjoy themselves and are provided with the safest environment
possible.
VHB and the BID co-fund the Ambassadors. For 2021-2022 VHB will contribute
$30.000 and the BID will contribute $40.200 based on current budget
allocations. A 4-man team working an 8-hour shift is scheduled Downtown every
Friday. Saturday. and Sunday through the weekend of Oct. 3rd to coincide with
the Air Show. After that. the Ambassadors will be scheduled as a 3-man team on
specific holiday and event weekends through the fall and spring of 2022.
HBPD COMMUNICATIONS
The BID communicates frequently and works in partnership with HBPD.
In June 2021. the BID. VHB. and HBPD created an informal Downtown
Communications Workgroup to foster proactive collaboration and processes
between the three organizations. The BID attends HBPD security briefings
related to events planned for Downtown.
412
' MAINTENANCE ft
BEAUTIFICATION
77
uowntown "b is a very active aesunation ano requires rrequeni, inorougn
cleaning. MCS was awarded the cleaning and maintenance contract after
the City distributed a new RFQ in June 2021.
The new contract provides increased frequency of power washing along
heavily-trafficked areas of Downtown while also expanding the coverage
area to reach more businesses. Daily porter service is the second
component of the contract. The BID often increases porter staffing over
holdiay and event weekend.
413
MAINTENANCE fr
BEAUTIFICATION
-art 4t•�.
St'F
Zone 1 Power Washing: On Peak = 2 x week, Off Peak = 1 x week
Cl.
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EXHIBIT B .,....r.�.,��
Downtown Maintenance �•� '"'�"�"��
414
AINTENANCE Fr
- AUTIFICATION
f '
�a
Zone 2 Power Washing: On Peak = 2 x month, Off Peak = 1 x month
, 1
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EXHIBIT C
Downtown Maintenance
Vw Y;
MAINTENANCE ft
BEAUTIFICATION
------------
Y. .- .r
Zone 3 Power Washing: Monthly Alley and Gutters
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EXHIBIT D wn.•...oywr crud.
Downtown Maintenance
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BID MEMBER OVERVIEW
AND ZONE ANALYSIS
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2
Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones I&2 \L
THERE ARE CURRENTLY 261 ACTIVE
BUSINESSES IN THE
DOWNTOWN BID IN ZONE 1 AND 2 .
417
BID ASSESSMENT CHART
Assessment Chart Oct. 11 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,SO1 - 4,999 sq. ft. $1,OS3 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - SO rooms $936 $800
S1 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $1SO
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400 418
Seasonal, 9 mos or less $500 $300
Of the 162 businesses in Zone 1, 103 - or 64% - are either a
restaurant or retail establishment and they are almost evenly
represented. Together, restaurants and retailers generate 86%
of BID assessment fees in Zone 1. At 44, Offices/ Services
represent the third largest category of business in Zone 1 ,
indicating a vibrant mix of social and professional operations
within the area. Employees returning to their offices after
COVID will have a positive impact on Downtown as this
audience contributes to meaningful dining and shopping
revenue during the week.
zone 1 Zone 1
Carts 13 $100 $1,300 Carts 13 51,300
Hotel Hotels 1 $1,404
201 less
21 50
Restaurants 53 $43,173
50• 1 $1,404 $1,404 Retail SO $32,292
8anks 1 5600 $600 Service/Office 44 $9,331
Restaurants Bank 1 %M
53S100 12 54,212 162 $88,100
$70200 18 $12,636
51,053.00 17 $17,901
$1,404.00 6 59.424 1
$3 $43,173 $43.173
ReW
$351.00 21 $7,371 a
seem
$702 00 20 $14,040
w
51,053.00 5 $5,265 110111111
$1,404 00 4 S5,616 t• s�csu ua.a. u r g a/� s laal
$0 $32.292 $32.292 r
$ervKe Office
$28100 11 $3.091
$12000 27 $3.240
$1S0.00 0 s0
S30000 3 $900
S700 00 3 52,100
44 $9,331 $9,331
SM100
419
Of the 99 businesses in Zone 2. 54 - or 55% - are either a
restaurant or retail establishment with the majority being retail
at 45. Together, restaurants and retailers generate 68% of BID
assessment fees in Zone 2. At 37, Offices/ Services represent the
second largest category of businesses in Zone 2, indicating a
shift to retail and professional operations within the area which
is in easy walking distance from all areas of Downtown.
Zone 2 Zone 2
Seasonal 6 $300 $1,900 Seasonal 6 $1,800
Hotel Hotels 1 $400
20/less 1 5400 $400 Banks 1 $400
21.50 Restaurants 9 $3,700
50. Retail 45 $12,400
Banks 1 5400 $400 Service/Office 37 54,860
Restaurants 99 $23.560
5200,00 3 $600.00
5400.00 4 51,600 DO n E 7
5600.00 1 5600.00
$900.00 1 $900 00
9 $3,700.00 $3,700
Retail
$200.00 33 $6,600.00
S400.00 9 $3.600.00
$600.00 1 $600 00
$800.00 2 $1,60000
4S $12,400.D0 $12,400
Service/Office
5160.00 21 53,360.DO
$90.00 14 51,260 DO
$120.00 2 5240.00
$150.00 0 S0.00
5350.00 0 s0.00
37 $4,860.00 $4,860
$23,560
420
Outside of Zones 1 and 2, two hotels, the Hyatt Regency
Huntington Beach Resort & Spa and The Waterfront Beach
Resort, a Hilton Hotel, both elected to voluntarily rejoin the BID
in January 2021.
• There are no changes from the 2018-2019 Assessment
Formula.
• Assessments are paid annually as a mandatory
requirement to receive and/or renew a business license for
organizations operating within the Business Improvement
District.
• Assessment excluded for apartments, real estate agents,
non-profits, home-based businesses and temporary
vendors.
• Business and non-profit organizations outside the area may
join with the approval of the BID Board by paying the
equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone
can voluntarily participate by paying $30 to the HB
Downtown BID directly.
NEW BID MEMBERS:
Jay Bird's: Nashville Hot Chicken. Mahkin (Opening Date July
2021 ), Diane's Bikinis (New Owners), Aloha Grill (New Owners),
Haus of Bunnies (Opening 2021 ). Hidden Beauty OC, SMKFLWR
421
ASSESSMENTS
As of June 30th, the BID had collected 55% of projected annual
assessments. The City completed a much-anticipated integration of the
annual business license fee and BID assessment fees into one invoice in May
2021- The BID anticipates this will help with monthly assessment collections
bringing the total closer to the annual projected amount.
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EIDL LOAN
In late October 2020, the BID applied for an EIDL loan, which was awarded
in the amount of $150.000 on Dec. 31, 2020. On Jan. 5. 2021 $50,000 was
placed in the BID's Main Account for use as operating capital to cover
expenses such as rent and staff costs. $100,000 was placed in the Reserve
account to meet min. funding requirements. On June 19, 2021, the BID
began the process of requesting approx. $45,300 in additional EIDL funds.
CITY OF HB COVID GRANT
On May 24. 2021, the BID applied for a COVID-19 Relief Grant through the
City of Huntington Beach. The BID received confirmation that it would
receive an award of $10,000 on June 14th. The funds will beBlaced in the
BID's Main account to use for marketing and operating expenses for the
2021-2022 fiscal year.
Huntington Beach Downtown Business Improvement District
Statement of Financial Position
As of June 30, 2021
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 First Bank -Main Acct 1,274.11
1030 First Bank-MM 160,733.80
1040 First Bank- Malco 25,692.16
Total Bank Accounts $187,700.07
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 0.00
Total Other Current Assets $500.00
Total Current Assets $188,200.07
Fixed Assets
1640 Machinery 8 Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 1,306.31
1700 Accumulated Depreciation -13,496.73
Total Fixed Assets $0.00
TOTAL ASSETS $188,200.07
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -853.29
Total Other Current Liabilities $-1,038.37
Total Current Liabilities $-1,038.37
Long-Term Liabilities
2400 Notes Payable - SBA EIDL 150,000.00
Total Long-Tenn Liabilities $150,000.00
Total Liabilities $148,961.63
Equity
3100 Unrestricted Net Assets 122.544.38
Retained Earnings 0.00
Net Revenue -83,305.94
Total Equity $39,238.44
TOTAL LIABILITIES AND EQUITY $188,200.07
423
Cash Basis Monday,July 12,2021 04:52 PM GMT-07:00 1/1
BUSINESS IMPROVEMENT DISTRICT
2021-2022 Budget
INCOME: OCT NOV DEC IAN EES MAP APR MAY ION JUL AUG SEP YEARLY TOTALS
CRY of NB Maintenance $19,634.W 511,114GO $11,86400 $11,040.00 $9,6W.W $17,284.00 518,634.W $17.284.00 517,284.00 518.634.GO SIS,IW.W $18.109.00 SISS,430.00
BID Assessments 56,000.00 $8,000.OD SNWOOO SB,WO.W S10,00000 $10,00000 S10,000.00 510,000.00 SIDCOO.W $10,00000 58,ogE 58,000.DO SIO6,WOOD
Surf City Nights $15,2OUW 510,M(ED $1D200.00 $10,20000 $10,20OW 512,213000 $15,200.00 520.200.W 520,200.DO SM,20000 $20,20000 $18.200.GO $1112,400.00
Surf City Days 515.000.00 515,00000
Summer Kickoff Evem SIgOaO.W 510,00000
Chili at the Beam $101".GO $10cowGO
Smf City Movie Nights 53,50).W S5.000.00 $SWD.W SS,000.W 517,500.W
Halloween $5,coccoo $5,00000
City of HB Gram SIO.OW.W 510,000ff
Miracle on Man 55,000,00
55,0000
Monthly Totals $)9,11P.M $35!064.00 $30,O64.W $29,240.W 529,g90.00 $39,484.W S43,834,W $4)p84.W $59,984.W $13A34.W $51,3W.W $49,309.00 5,19.330.W
$18)W.W
EXPENSE: ocT NOV DEC MN FEB MAR APR MAY JUN JUL AUG SEP YEARLYTOTA6
City of HB Malntenanre $17,634.00 $10,864.W $10,864.00 $10,WO.W $8,690.00 $1I,284.GO $17,634.DO 516.7M.W $I6,28400 $17.634.GO $17,109.GO $V,ID3W $176,430,50
Markefing/Adverlising $1,)WW 51.200.00 51.200.00 $1,200.00 51,2W.W 57M.GO 57W.W 57MM $)W.W S7WO0 $)W.W 57WW 51D.900.00
Amhassadoes Security S5,OW.W $1,000.00 53,00000 52,I00.GO $2,100.00 $2,1W.W S),1W.W 52.000.W 55.20000 $5,2W.W $5.2W00 $S,2g000 540,200.00
Office E.,me 51W.W $10000 $IW00 $IWOO SIWW $IW.W 51W.W $IW.W $IW.W $100.00 Steam $1000O 51,200.00
Bank Charges SIMEIG $100.00 SIW.W $IW,W $IW00 510000 SIW.W $10000 S1W.W $100.00 SIW.W $1W00 51.20000
Duet B suhscrip4ons 52%GO $2W.W $250.W 5250.00 5250.W 525000 $250.00 525000 515000 5250.00 5)500o S250.00 53,000.W
Inturance SO.W $O.W SOW S600.00 Sow SOW Sow $1,300.00 5000 SD.W SOW SOW SI,90000
Accounting SS10.W 5540.ED $SsO.W 5540OD S850.OR 5I,I0000 SS40W 5540.00 5S10.W $54DO0 $540.W $540.00 $7,3S0.W
License B fees S110.W $150.00 SISO.W 515000 $150.W 5150.GO 5150.00 $150.00 S)W.W $200,00 52W.W $200.00 52,000.00
Board of Director Election SO.W so GO so GO $O.W So.W So.W SD.W SOW Sow $O.W Sow 52.000.00 S2,CKDOW
Meeting/Trairum, 51WW $LW.W SSD.W SIW.W SIW.W 550.03 S50.00 $SOW S50W 550.00 SSO.W 5SO.W 5800.00
E.ec.or,, $8,333.OD $8,31300 59,333.GO 58,333.00 $8,333.00 S9,3J3.W 58,333.GO Sg,33301D 58,33300 $8,333.00 S8.333.00 SB,IJ).W 51W,000.W
Events Manager 55,300.00 55,300 00 55,300 0o $5,300.00 $5,300 00 55.300.00 S5.30100 $51300.00 $5.300.00 $5,30GW 55.300.00 55.300.00 563,6010.00
Payroll E.pemes S75GO 575,00 575.W SOW WOO SOW SO.W SOOD SOW 50.W Sow SOW S225.DO
Repairs/Maintenance SAO ED 54OW 54OW 540.00 540GO 540DO 540.W WOO S"O00 540.W SSO.W $WW S5010.00
Rent B Storage 5800.00 SBW.W SBoo.W S8W.Do S800.00 $5,80D.W SSW GO SSWOO SBW00 5000,00 S8WGO $800.0D S14,6W.W
Telephone/Internet SI85.W SIBS.W S185.W 5185M S185.M 5185W 518500 $18S.w $185.W 5111500 SIBSW 5 INS.W 52.220.DO
EIDL Repayment SOW SOW SOW 58112.011 5852.W 5852.01) 5852.W SM2.00 S852.00 5852.00 S852.00 S852.00 57,668.W
BID EVENTS
SEEN Rental S Set up $I,WD.W $],OOf1.W 51.00000 $1'"00 $1,000.W $I,000.W 51100000 5I.000.W $1,000.W 51.000.00 $1,000.00 $1,00000 $12,00000
SCN Street Cleaning S500.00 $SW.W $50000 $SW.GO S500.00 SSW GO S500.00 $SW.W 5500.0D SSW.W $500.0D 5SW00 $6,00000
SCN Sheet Closure 55W.W $50000 SSOOW SSW.W SSW.W $500.00 $SOO,W 51W.W $SW.W SSW GO $500.00 5500.00 $6,DWLED
SCN Parking 5610(00 50.W SOW $600.010 sow 50W 5600.00 $D.W W.W 5woo SOW SOW $2,400.W
SCN Marketing $SW.W 55W.W SSW.W SSW GO $SW.W $50000 5500,00 5500.00 550D.W $SW.W SSW OFF SXp.w $6,000.W
SCN Ouick60nks $3W.W 52M.00 5204.00 520400 S201.00 5244 GO 5301.00, $404.GO $404.W 54NDO $40100 $361.GO $3,648.W
BID Eyem Misc $833W $633.ED $633.00 5433.00 543300 5633,00 $633.00 $633,00 $833.W Sti $833.W S626.W 57,989.00
Summer Kickoff Even) 510,000.00 51000000
Chill at the Beach $ID.DOO.W $10,00000
Scof City Days $5.OW.W 55.000 W
Surf City Movie NiRhfs SI,SW.W SI,SW.W $1,50000 54,500.00
Air Shu.. SOW $O.W
Halloween 51000000 $10.ODO.W
Muade an Main SIODWOD 51a."W
Holida Beautification $20.00 520DOo.W
MONTHLY TOTAL$ $49,044.W 582,374.00 $34,324.01) $3 .427.00 $32.111 $44,721.00 $41,171.00 54D,521.00 $52,67I.1) $48,IE1.W $45,OW.W $46)63.00 $549,330.00
VARIANCE:INCOME VS EXPENSE 000
424
SOCIAL MEDIAINSTAGPAM
f
• Started:July 2020 �r
• FollowGrowter333ne
413
• Growth:333 new followers per month
• Target 6.000 followers by June 2022.
• Relaunched:October 2020 �
• Followers. 3.025
• Growth:336 new followers per month
• 100%organic growth
• Target: 6.000 followers by June 2022
DOWNTOWN,ND YOU KNOW?. COMMUNICATIONS
Rebrand the NBDBID to create
w.M YS
%i „ : clearer identity and increase
brand equity
BID Blogs and Member Emails
like Downtown. Did You Know?
and Member Newsletter
_"=• Enhanced Website with Sections
for Businesses and Visitors and
�~ Event Calendar
TAKEOUT ALCOHOL POLICY� � • Event Promotions
�
MEDIA OUTREACH
.
Vdf:� AN OW IJG�6
• Press Releases 41111Z %& F y
• Media Alerts �vw ;&
• FAM Tours 1
• Media Event Invitations BREAKING
'VEW45%
�yNv� ts�o�fa�lv�• ssao�
Surf City Nights successfully returned to
Downtown HB on Tuesday. March 16th.
2021 with a new footprint and reimagined
vendor mix At approximately 50 vendors,
the street fair is half the original size in
terms of vendors. but occupies the same 7N-GHTS
footprint creating a wonderful flow up
Main Street from PCH to Orange The
outdoor dining patios on the 2nd block
entice visitors to linger over dinner and
the expanded vendor spacing has
improved sightlines between vendors and
businesses. +
Surf City Nights has three distinct
zones. Surf City Farmers' Market,
"Restaurant Row' on the 2nd Block of
Main Street. and the Surf City
Collective which features unique retail
and lifestyle merchants that
`fit; 1F complement the 3rd block businesses.
U�. A commission structure was added to
N�"eEP " selected vendor categories which
helped increase profitability of the
event even at a reduced footprint
Local businesses embraced the return
of Surf City Nights. The most notable
being Avila's El Ranchito's introduction
of the Mercado Margarita. a weekly
flavor inspired by shopping the market
each week. Available only on Tuesday
nights, the Mercado Margarita often
sells out: its a great example of creative •`
collaboration to showcase Downtown _
HB in a fresh way.
SURF CITY
MOVIE NIGHTS
In partnership with the
International Surfing Museum. Surf
City Movie Nights is scheduled for
Fall of 2021. Through the help of
sponsorships, we will be able to
bring classic surf cinema to
Downtown Huntington Beach.
_ SURF CITY
} DAYS
„ In October 2021. Surf City Days will
return to Main Street and Pier
Plaza. Local's favorite. HISS Demo
Days, will return to the first block of
Main Street. The 2nd Annual
Rockin Fig Vintage Surf Festival
will be added to the event this year
for more exposure to all of
Downtown.
HOLIDAYS 2021
The spirit of the season returns
Downtown in 2021. Activities are
being planned for both nights of
Halloween weekend with the
traditional trick-or-treating
Downtown on the 31st. Enhanced
decorations and the return of
Miracle on Main Street is planned
for Holiday 2021.
427
CHALLENGES
REVENUE
Projected Annual BID Assessment Revenue is just 18% of the budget.
Recurring event revenue with Surf City Nights has proven to be very
robust, but the total footprint is still about 50% of what it was pre-COVID.
Surf City Nights revenue is projected to be 31% of the annual budget.
Individual Signature Events like Surf City Days and Chili at the Beach are
expected to be profitable, but frequent one-off events are not
supportable with current BID staffing.
IMPROVEMENTS
• Rebrand BID with a user-friendly name, i.e. Explore Downtown HB,
DTHB, or Experience Downtown HB
• New Seasonal Events: examples include a Summer Kick-off event and
possible monthly lifestyle events
• Annualized Calendar of Events to Increase Shoulder Season
Programming
• Double Social Media Followers and Engagement
• Redesign and Expand Website Content to Feature Different Sections
for Businesses and Visitors
• Increase Clarity and Value of BID Membership through Marketing,
Member Communications. Services, and Programming
428
BOUNDARY MAP
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Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit%ones M2
429
Businesses to be Assessed—FY 2021-2022
Business Name:
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
SHOREBREAK HOTEL
THE IRISHMAN
BOLT TOURS
PEDEGO H B
SALT HAIR LOUNGE
ESTHETICS AND LASH EXTENSIONS BY HANNAH
ARIA HOOKAH LOUNGE
SALT LIFE LLC
JACK'S SURFBOARDS
CVS/PHARMACY #819
MODERN PARKING INC
SMILES CAFE
GENTLE DENTAL HUNTINGTON BEACH
MAIN STREET CLEANERS
BOGGELN & COMPANY CPA
E J I DESIGNS
STYLING BY STEPH /THE BLONDE ROAST
COLOR ME ALLIE
DASH OF SASS
NAILED IT NAIL BAR
MINDFUL LIVING EXPERT
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
HOT TRENDS SUNGLASSES (CT)
THE FUNNEL HOUSE
NORTH SHORE POKE CO
NO KA OI
SANCHO'S TACOS
KILLARNEY'S
TOP H B NAILS
DARE ME BIKINI
SMOKERZ LAND 3 SMOKE SHOP
ZEPHYR BARBERSHOP
CASSANDRA CAPRI HAIR
COLDSTONE CREAMERY
MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA
DECO HAIR LOUNGE
7-ELEVEN STORE#2172-34653A
BEACHISLAND
JAX BICYCLE CENTER
SAIL PROPERTIES INC
INVESTMENT BUILDERS LLC
WAVELENGTHS RECOVERY LLC
PERFECTED WEALTH MANAGEMENT
KOKOMOS SURF SIDE
INDARRA MODERN INDIAN CUISINE
MAIN ST BARBERS
KENNETH BROWN SALONS
HOT TRENDS SUNGLASSES (CT)
HOT TRENDS SUNGLASSES (CT)
GRATER GRILLED CHEESE
CHARLIE'S GYROS
ZACKS PIER PLAZA
ZACKS TOO
DWIGHT'S BEACH CONCESSION
430
SURF CITY STORE
BEACH WAVES
SKIN REHAB
SURF CITY SEGWAY
HUNTINGTON SURF AND SPORT
MAIN STREET DAY SPA
BEAUTY BUNGALOWS BY PORCELAIN
PRISTINE MOTORSPORTS
VEGWARE PACKAGING INC
PARKING CONCEPTS INC
THE U P S STORE#4482
ROBINSON LEE
TURN-KEY HOMES
SPEEDY CREDIT REPAIR INC
F H A REVIEW
LUNA UNITED
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN
BREWSTER'S ICE
HAUS OF BUNNIES
MAHKIN THAI & SUSHI
ZERO ZERO PIZZERIA
WAHOO'S FISH TACO
LONGBOARD RESTAURANT & PUB
MANGIAMO GELATO
NAUGLES
ROCKIN FIGS SURF HEADQUARTERS
MAKIN WAVES SALON
BARE BUNNY AESTHETICS
SOCK HARBOR
AMERICAN VINTAGE
BASKIN ROBBINS #362100
MODEL CITIZEN
SURF CITY CHIROPRACTIC
MAILBOX STATION
INNOCEAN WORLDWIDE AMERICAS LLC
ROBERT KOURY PROPERTIES
STUDENT SUPPORT LIVE LP
CELLORION (CT)
HUNTINGTON SURF INN
T K BURGERS
RITTER'S STEAM KETTLE COOKING
CRABBY'S BOAT HOUSE
2ND FLOOR FAD
CRUISERS PIZZA BAR GRILL
ALOHA GRILL
MAIN STREET OPTICAL & BOUTIQUE
THE BLOW DOWN LLC
M E HELME HOUSE FURNISHING CO
DING DR LLC
BOW AND ARROW HAIR LOUNGE
LOVELOCKS
HAVAIANAS SANDALS
EL DON LIQUOR
RAY'S RENTALS
GALITZEN PROPERTIES
A & S ACCOUNTING SOLUTIONS INC
H M R ARCHITECTS
INNOCEAN WORLDWIDE AMERICAS
AMBIT CONSULTING LLC
ZIGGYS ON MAIN
431
SESSIONS WEST COAST DELI
DAIRY QUEEN
HURRICANES BAR & GRILL
FRED'S MEXICAN CAFE
CUCINA ALESSA HB
JACK'S BEACH CONCESSION
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAKALSURFBOARDS
SALON RETRO
NEIRA DESIGNS & FIX-IT ETC
MONTGOMERY JEWELERS
EV RIDEABLES LLC
PACIFIC COAST BODY SCULPTING LLC
JACKS SURF & SPORT
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
F45 TRAINING HUNTINGTON BEACH DOWNTOWN
PIERSIDE COMMISSARY
LAZ PARKING CALIFORNIA LLC
FLYWHEEL
WEAVER & ASSOCIATES
GRUPO GALLEGOS
SOLENA LANDSCAPE
EIDO
CELLORION (CT)
MAIN ST LIQUOR MARKET
Just Right Apparel
HOT SPOT
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
TZONE
SUSHI ON FIRE
THAI WAVE RESTAURANT
HUNTINGTON BEACH BEER COMPANY
SURF CITY ALE HOUSE
LET'S GO FISHING & SURF CITY SNACK BAR LLC
SURFBOARD AND BIKE RENTALS
MOOD SWINGS
HOSTETLER KERI
SKINSATIONAL
MAIN STREET WINE COMPANY
PARLOUR ELEVEN
HUNTINGTON SURF & SPORT
COASTLINE REAL ESTATE INVESTMENTS LLC
CONTINENTAL 1 HOUR CLEANERS INC
CDA MARKETING GROUP INC
P R TALENT
HEADLINER
SURF CITY SKATES
JAY BIRD'S
BEAUTY & THE BEACH STUDIO
KUO JESSICA
AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS)
POSITIVE THOUGHT BRAND (CT4)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
PETE'S MEXICAN FOOD
ICECREAMTON - SOFTY ICECREAM & HANDCRAFTED CHURROS
B J'S RESTAURANT & BREWHOUSE
DUKE'S
WATERFRONT BEACH CABANA
BEE BEE NAILS
DANIEL JAFFE DDS
LUCY'S TAILORING & ALTERATIONS
432
M C A TRADING LLC
HAMLIN GOODING
THE ICE CREAM WAY
DING TEA
JAN'S HEALTH BAR
IHOP
MAIN STREET HAIR COMPANY
SUGAR CABANA
CALI SHORE STORE
HAVEN OF WELLNESS INC
EUROPA NAIL STUDIO
THE TRAINING SPOT
HUNTINGTON BEACH REALTY
HORN HOLISTIC ACUPUNCTURE
DIRTY DOG WASH
RIO MEDIA INC
221 N MAIN STREET BEACH PROPERTIES LLC
GALLAGHERS IRISH PUB
RACHEL IVERSEN LAC
DIANE'S BIKINIS
Healing Cryotherapy
BOBASAUR
SUGAR SHACK CAFE
SHARKEEZ
HQ GASTROPUB
KITE CONNECTION C/O DAVE SHENKMAN
ELEVATE SPA SERVICES
SUITE INSPIRATION
SURF CITY MARKET
PORCELAIN HAIR STUDIO I PORCELAIN HAIR EXTENSIONS
7 ELEVEN STORE#35767B
SUNWEST REALTY
BRENT O NICHOLS DDS
IPA 1031 GROUP LLC
TEAM DESIGN & CONSTRUCTION
RIPCORD DIGITAL INC
W & R STUDIOS
BANZAI BOWLS
WET DOG TAVERN
PERQS NIGHTCLUB & SPORTSBAR
COACH'S MEDITERRANEAN GRILL
SHABU ON FIRE
BODHI TREE VEGAN CAFE
ORANGE COUNTY BARBERS PARLOR
JOLYN CLOTHING COMPANY
RIP CURL SURF CENTER
SIGNATURE PRINTING
CORREA& ASSOCIATES
J & J COASTAL LENDING
HOWARD FISCHER DVM A PRO CORP
25DEGREES
HIDDEN BEAUTY OC BY SHAUNA NASRI
JPG Inc. dba Oak Leaf Productions
MILK AND HONEY HB
ARMIJO ANTHONY (CT)
602 COFFEE HOUSE
STARBUCKS COFFEE COMPANY#575
AVILA'S EL RANCHITO H B
DOS TOROS MEXICAN GRILL
SANDY'S BEACH SHACK
1 LOOK VINTAGE
433
LEATHER AND LACE O C
MERRILEE'S INC
CALIFORNIA CLOTHING
STUDIO 37 SALON
CAPITAL INVESTMENT NETWORK INC
PHOTO HOUSE INC
T R RANCH SERVICES LLC
THE NEXT LEVEL
W & R STUDIOS
MAILPIX INC
SURFLINE
C B INVESTMENTS INC
WESTLAND BUSINESS SERVICES INC
PACIFIC RIM TAX & ACCOUNTING
ATM GLOBAL INCORPORATED
JUVE CREATIVE INC
GUARANTEED RATE INC
BOMBURGER
BLUE CHAIR ACCOUNTING
434
BID ASSESSMENT CHART
Assessment Chart Oct. 1, 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400 .35
Seasonal, 9 mos or less $500 $300
CHALLENGES
REVENUE
Projected Annual BID Assessment Revenue is just 18% of the budget.
Recurring event revenue with Surf City Nights has proven to be very
robust. but the total footprint is still about 50% of what it was pre-COVID.
Surf City Nights revenue is projected to be 31% of the annual budget.
Individual Signature Events like Surf City Days and Chili at the Beach are
expected to be profitable. but frequent one-off events are not
supportable with current BID staffing.
IMPROVEMENTS
• Rebrand BID with a user-friendly name, i.e. Explore Downtown HB,
DTHB. or Experience Downtown HB
• New Seasonal Events: examples include a Summer Kick-off event and
possible monthly lifestyle events
• Annualized Calendar of Events to Increase Shoulder Season
Programming
• Double Social Media Followers and Engagement
• Redesign and Expand Website Content to Feature Different Sections
for Businesses and Visitors
• Increase Clarity and Value of BID Membership through Marketing.
Member Communications, Services. and Programming
436
Res. No. 2021-56
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on October 5, 2021 by the following vote:
AYES: Peterson, Bolton, Delgleize, Carr, Moser, Kalmick
NOES: None
ABSENT: Posey
RECUSE: None
City Clerk'and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California
,E43a t/
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT RI-NEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the
2021-2022 renewal of the Huntington Beach Downtown Business Improvement District
at its meeting scheduled on October 5. 2021 at 6:00 PM or soon thereafter at the
Huntington Beach Civic Center, 2000 Main Street. Council Chambers, as required by the
Parking and Business Improvement Law of 1989 as approved by the City Council in
Resolution No. 2021-42 as reprinted below:
RESOLUTION NO. 2021-42
A RESOLUTION OF THE CITY COUNCIL OF THE CITY 01"
HUNTINGTON BEACH DECLARING THE CITY'S INI'I-NTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2021-2022 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities
are authorized to levv assessments on businesses in order to promote economic revitalization
and tourism. create jobs, attract new businesses and prevent erosion of business districts: and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities: and
A sizeable majority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the City
of Huntington Beach and to levy a special assessment to promote tourism and tourist related
events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District(the"District'), by the passage of Ordinance
No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year
2021-2022 pursuant to the process detailed in Streets and Highways Code §36500. et seq.: and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report" and "Proposed Budget for Fiscal Year 2021-2022" (collectively. "Annual Report '):
and
NOW. THEREFORE. the City Council of the City of Funtington Beach does hereby
resolve as follows:
SECTION I. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein
by this reference, which includes a proposed budget for Fiscal Year 2021-2022 and a
description of the improvements and activities to be provided for Fiscal Year 2021-2022,
SECTION 2. To levy and collect assessments within the District area for Fiscal Year
2021-2022 as per the assessment schedule listed in Exhibit B attached hereto and incorporated
herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be funded
by the levy of assessments on businesses within the business improvement area are specified
in Exhibit C, attached hereto and incorporated herein by this reference. further, the
improvements, ifany, to be acquired for the proposed business improvement area are specified
in Exhibit C.
SECTION 4. A public hearing shall be held before the City Council on October 5.
2021. at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers
of the City Hall. 2000 Main Street, Huntington Beach, California. at which time the Council
will hear all interested persons for or against levying of the assessment, and the furnishing of
specified types of improvements or activities. Protests may be made orally or in writing: but.
if written, shall be filed with the City Clerk at or before the time fixed for the hearing and
contain sufficient documentation to verify business ownership and validate the particular
protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in
writing and shall clearly set forth the irregularity or defect to which the objection is made. The
City Council may waive any irregularity in the form or content of any written protest, and at
the public hearing, may correct minor defects in the proceedings. A written protest may be
withdrawn in writing at any time before the conclusion of the public hearing set forth above.
If written protests are received by the owners of businesses within the District, which will pay
50% or more of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a majority
protest by the City Council. If the majority protest is only against the furnishing of a specified
type or types of improvements or activity within the District, those types of improvements or
activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of'intention to be published once in a newspaper of general
circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Fluntington Beach City Hall, 2000 Main Street. Huntington
Beach. California 92648: telephone(714) 536-5592: or from the Huntington Beach Downtown
Business Improvement District, 315 3`° Street, Suite F. Huntington Beach. CA 92648, (714)
536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention
by first-class mail to each business owner in this area within seven days after the Council's
adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the T" day of September, 2021.
Copies of the exhibits referenced above are available in the office of the City
Clerk or upon request by calling the Community Enhancement Division at (714) 5 ) -
5582 or through the City's website at http://huntinLtonbeachca.aov/sovemment/a�tendas/.
Publish: September 23. 2021
Switzer, Donna
From: Christine Gonzalez <cgonzales@scng.com>
Sent: Tuesday, September 14, 2021 2:06 PM
To: Switzer, Donna
Subject: Re: PH Notice - Downtown BID - October S 2021
Attachments: 11488505.pdf
Cost $730.00. pub 9/23 HB Wave
OC Register Legal Advertising
Chrissy Gonzalez
1771 S. Lewis St.
Anaheim, CA 92805
714-796-67
M-F 8:00 a.m. - 4:30 p.m.
Lunch 12 Noon to 1:00 p.m.
Closed Sat. and Sun.
On Tue, Sep 14, 2021 at 1:03 PM Switzer, Donna<Donna.Switzeraa,surfcity-hb.or¢> wrote:
Hi Chrissy,
Please publish the attached PH Notice, in The Wave, on September 23, 2021.
Thank you.
Donvuvswitw' CMC
Senior Deputy City Clerk-City of Huntington Beach
2000 Main Street- Huntington Beach,CA 92648
(714)374-1649
1
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2021-
2022 renewal of the Huntington Beach Downtown Business Improvement District at its
meeting scheduled on October 5,2021 a16:00 PM or soon thereafter at the Huntington Beach
Civic Center,2000 Main Street,Council Chambers,as required by the Parking and Business
Improvement Law of 1989 as approved by the City Council in Resolution No. 2021-42 as
reprinted below:
RESOLUTION NO.2021-42
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2021-2022 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.) found that cities
are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create lobs, attract new businesses and Prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities;and
A sizeable maiority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence Proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist
related events; and
The City Council formed a business improvement area,known as the Huntington Beach
Downtown Business Improvement District (the "District"), by the Passage of Ordinance
No.3661 on September 7,2004. The City is Proposing to levy an assessment for fiscal year
2021-2022 Pursuant to the Process detailed in Streets and Highways Code§36500,et sea.; and
The District's Advisory Board has Prepared and filed with the City Clerk an "Annual
Report"and "Proposed Budget for Fiscal Year 2021.2022" (collectively, "Annual Report");
and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1, The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a Proposed budget for Fiscal Year 2021.2022 and a
description of the improvements and activities to be Provided for Fiscal Year 2021-2022.
SECTION 2. To levy and collect assessments within the District area for Fiscal Year
2021-2022 as Per the assessment schedule listed in Exhibit B attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities Proposed to be funded
by the levy of assessments on businesses within the business improvement area are
specified in Exhibit C,attached hereto and incorporated herein by this reference. Further,
the improvements, if any, to be acquired for the proposed business improvement area are
specified in Exhibit C.
SECTION 4. A Public hearing shall be held before the City Council on October 5,2021,
at 6:00 p.m.,or as soon thereafter as this matter may be heard, in the Council Chambers of
the City Hall,2000 Main Street, Huntington Beach,California,at which time the Council will
hear all interested persons for or against levying of the assessment, and the furnishing of
specified types of improvements or activities. Protests may be made orally or in writing;
but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing
and contain sufficient documentation to verify business ownership and validate the
Particular protest. Any Protest Pertaining to the regularity or sufficiency of the Proceedings
shall be in writing and shall clearly set forth the irregularity or defect to which the obiection
is made. The City Council may waive any irregularity in the form or content of any written
protest,and at the public hearing, may correct minor defects in the Proceedings. A written
Protest may be Withdrawn in writing at any time before the conclusion of the Public hearing
set forth above. If written protests are received by the owners of businesses within the
District, which will Pay 50% or more of the total assessments to be levied, no further
Proceedings to levy the proposed assessment shall be taken for a Period of one year from the
date of the finding of a majority protest by the City Council. If the maiority Protest is only
against the furnishing of a specified type or types of improvements or activity within the
District,those types of improvements or activities shall be eliminated.
SECTION S. The City Clerk is hereby directed to Provide notice of the Public hearing
by causing this resolution of intention to be Published once in a newspaper of general
circulation at least seven days before the Public hearing.
SECTION 6. Further information regarding the Proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536.5582; or from the Huntington Beach Downtown
Business Improvement District,315 3rd Street, Suite E. Huntington Beach, CA 92648, (714)
536.8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention
by first-class mail to each business owner in this area within seven days after the Council's
adoption of this resolution.
SECTION 8. This resolution shall takeeffect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the 71h day of September,2021.
Copies of the exhibits referenced above are available in the office of the City Clerk or
upon request by calling thg Community Enhancement Division at (714) 536-5582 or through
the City's website at' .
Published: September 23,2021 Huntington Beach Wove 11498505
Huntington Beach Wave
1771 S. Lewis Street
Anaheim, CA 92805
714-796-2209
5196687
HUNTINGTON BEACH, CITY OF- PLANNING & PROOF OF PUBLICATION
BUILDING
2000 MAIN ST Legal No. 0011488505
ISELA SIORDIA
HUNTINGTON BEACH, CA 92648
FILE NO. RESOLUTION NO. 2021-42
AFFIDAVIT OF PUBLICATION
STATE OF CALIFORNIA,
SS.
County of Orange
I am a citizen of the United States and a resident of the
County aforesaid; I am over the age of eighteen years, and
not a party to or interested in the above entitled matter. I
am the principal clerk of the Huntington Beach Wave, a
newspaper that has been adjudged to be a newspaper of
general circulation by the Superior Court of the County of
Orange, State of California, on July 1, 1998, Case No.
A-185906 in and for the City of Huntington Beach, County
of Orange, State of California; that the notice, of which the
annexed is a true printed copy, has been published in
each regular and entire issue of said newspaper and not in
any supplement thereof on the following dates, to wit:
09/23/2021
1 certify(or declare) under the penalty of perjury under the
laws of the State of California that the foregoing is true
and correct:
Executed at Anaheim, Orange County, California, on
Date: September 23, 2021,
c1U7'�
Signature
cv�amvia 1
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2021-
2024 renewol of the Huntington Beach Downtown Business Improvement District at Its
meeting scheduled on October 5.2021 at 6:00 PM or soon thereafter at the Huntington Beach
Civic Center,2000 Main Street, Council Chambers as required by the Parking and Business
Improvement Low of 1989 as approved by the City Council In Resolution No. 2021-42 as
reprinted below:
RESOLUTION NO.2021-42
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2021.2022 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS. the California Legislature, in adopting the Parking and Business
Improvement Area Low of 1989(Streets and Highways Code 836500 et seq.) found that cities
are authorized to levy assessments on businesses In order to Promote economic
revitolizotion and tourism, create jobs, attract new businesses and Prevent erosion of
business districts;and
The California Legislature found that cities ore authorized to levy assessments on
businesses which benefit from those improvements and activities;and
A sizeable majority of the Downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the
City of Huntington Beach and to levy a special assessment to Promote tourism and tourist
related events; and
The City Council formed a business improvement area,known as the Huntington Beach
Downtown Business Improvement District (the "District"). by the passage of Ordinance
No. 3661 on September 7, 2004. The City is Proposing to levy an assessment for fiscal year
2021-2022 Pursuant to the process detailed in Streets and Highways Code§36500,et seq.;and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report"and "Proposed Budget for Fiscal Year 2021-2022" (collectively. "Annual Report");
and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION- 1. The City Council hereby approves the Annual Report filed by the
Advisory-Board In the City Clerk's office attached hereto as Exhibit A and Incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2021-2022 and a
description of the improvements and activities to be provided for Fiscal Year 2021.2lin.
SECT.ION.2. To levy and collect assessments within the District area for Fiscal Year
2021-2022 as per the assessment schedule listed in Exhibit B attached hereto and
Incorporated herein by this reference.
SECTION 3, The type or types of Improvements and activities proposed to be funded
by the levy of assessments on businesses within the business improvement area are
specified in Exhibit C,attached hereto and incorporated herein by this reference. Further.
the Improvements if any, to be acquired for the proposed business improvement area are
specified In Exhibit C .
SECTION 4. A public hearing shall be held before the City Council on October 5,2021,
at 6:00 P.m., or as soon thereafter as this matter may be heard. In the Council Chambers of
the City Hall,2000 Main Street, Huntington Beach, California. at which time the Council will
hear all Interested Persons for or against levying of the assessment, and the furnishing of
s Pecified types of improvements or mtIvities. Protests may be mode orally or in writing;
but. it written, shall be filed with the City Clerk at or before the time fixed for the hearing
and contain sufficient documentation to verify business ownership and validate the
Particulor Protest. Any Protest Pertaining to the regularity or sufficiency of the proceedings
shall be in writing and stall clearly set forth the irreeq9ulority or defect to which the objection
Is made. The City Council may waive any Irregulalliu in the form or content of any written
Protest.and at the Public hearing, mov correct minor defects in the proceedings. A written
Protest may be withdrawn in writing at any time before the conclusion of the public hearing
set forth above. If written protests are received by the owners of businesses within the
District, which will pay 50% or more of the total assessments to be levied no further
proceedings to levy the pro assessment stall be taken for a period of one year from the
date of the finding of a ma orlty protest by the City Council. If the majority protest Is only
against the fumishin99 of a specified type or types of improvements or activity within the
District,those types of improvements or activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to Provide notice of the Public hearing
DYY causing this resolution of intention to be published axe in a newspaper of general
circulatlon at least seven days before the Public hearing.
SECTION6, Further Information regarding the Proposed business Improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582, or from the Huntington Beach Downtown
Business Improvement District, MS 3rd Street, Suite E, Huntington each, CA 92648, (714)
536.8300.
SECTION 7. The City Clerk stall mall a complete copy of this resolution of intention
by first-cion mail to each business owner In this area within seven days after the Council's
adoption of this resolution.
SECTION8. This resolution shall take effect immediately upon adoption.
aeia uivie 2
rnaxu rwu +. r i eu uy uc uir �wiau m uw mat a1 naamyiw1 Oaalll w u
regular meeting thereof held On the 71h day Of September,202).
Copies of the exhibits referenced above are available In the office of the City Clerk or
upon reaueST by calling th Community Enhancement Oivisipn Ot (714) 53b5582 Or through
the Citv'swebsite at hirP:/ untingtonbeachca.gov/gavernmeni/ogeday
Published: September 23.2021 Huntington Beach Wave 11488505
wiiaivw 3
t City of Huntington Beach
Public Hearing
1 _ October 5, 2021
FY 2021 -2022
DOWNTOWN HUNTINGTON BEACH
BUSINESS IMPROVEMENT DISTRICT (BID)
RENEWAL
Downtown BID
Established in 2004
Comprised of approx 260
businesses »
Restaurant and retail represent
60% of membership and
contribute 82% of assessments '..
Mission is to improve the i 9
economic business environment
of downtown HB related to
marketing. safety maintenance.
tourism. parking. and special
events
Annual Assessment
Resolution of Intention to Levy Annual
Assessment
Adopted September 7th 0
Published in HB Wave on Sept 23rd
City mailing to all BID members on
September 10th
Public hearing information
Annual Report and proposed
assessment details
Instructions on how to protest
assessment
2020-2021 Accomplishments
Enhanced safety and maintenance
services
�s
Increased social media exposure r,
to help promote the downtown area * wA
and its businesses ,
Return of Surf City Nights and
partnered on local campaigns � �
(Main Street Closure. OneHB �R
Clean & Safe Pledge. 12 Blocks of
Cheer. and Show your HB Love)
s
2021 -2022 Goals
Improve safety and maintenance
operations as well as pedestrian-
friendliness `
Increase foot traffic and consumer
spending with Surf City Nights and the
return of successful holiday events and
new off-peak events F +
i .
Improve membership services through
marketing. communications. and i
programming
Expanded social media engagements and
redesign of website
Proposed Budget
INCOME
•
Surf City Nights •0
BID Member Assessments •. 000
Other Events S62.500
Grant Funds 000
TOTAL •
Proposed Expenses
EXPENSES
Maintenance $176,430
Staff Support
Surf City Nights 0•
TOTALMarketing and Events $88,389
Ambassador Program $4U00
i
Public Hearing
Receive and consider any protests against the
assessment
Affected business owners may submit protests
Confirm if protests equal less than 50% of total proposed
assessment value
If lack of majority protest exists. Council can renew
assessment for one year
• • � City of Huntington Beach
Public Hearing
� _ October 5, 2021
FY 2021 -2022
DOWNTOWN HUNTINGTON BEACH
BUSINESS IMPROVEMENT DISTRICT (BID)
RENEWAL
49t,1110VED
7 /
.yniAra
:5`L-0
City of Huntington Beach
File #: 21-557 MEETING DATE: 917/2021
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Oliver Chi, City Manager
PREPARED BY: Ursula Luna-Reynosa, Director of Community Development
Subject:
Approve Huntington Beach Downtown Business Improvement District (HBDBID) Annual
Report and Proposed Budget for Fiscal Year (FY) 2021-2022, and Adopt Resolution No. 2021-
42 declaring the City's intention to levy an annual assessment for FY 2021-2022 at a public
hearing scheduled for October 5, 2021
Statement of Issue:
In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington
Beach Downtown Business Improvement District as a method of marketing the Downtown area. The
State of California Parking and Business Improvement Law of 1989 requires the City Council to
approve an annual report each fiscal year, and adopt a Resolution of Intention to levy an assessment
for the next fiscal year at a scheduled public hearing.
Financial Impact:
There is no fiscal impact to the General Fund. Revenues and expenses are included in the FY 2021-
2022 Huntington Beach Business Improvement District budget (710). The expenditures are only
reimbursed based upon revenue collected.
Recommended Action:
A) Approve Huntington Beach Downtown Business Improvement District Annual Report and
Proposed Budget for FY 2021-2022; and,
B) Adopt Resolution No. 2021-42, "A Resolution of the City Council of the City of Huntington Beach
Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2021-2022 Within the
Huntington Beach Downtown Business Improvement District," which sets a public hearing for
October 5, 2021; and,
C) Authorize the City Manager to sign all necessary documents.
Alternative Action(s):
Do not approve the Annual Report and do not adopt the Resolution.
City of Huntington Beach Page 1 of 6 Printed on 9,1/2021
..-a 66 Le-V 1�
File #: 21-557 MEETING DATE: 9/7/2021
Analysis:
Background
In September 2004, the City Council approved Ordinance No. 3661 , establishing the Huntington
Beach Downtown Business Improvement District (the "District") to fund promotional activities
benefiting all businesses within the boundary area. In addition, pursuant to State Law, the City
Council appointed an Advisory Board for the District. The purpose of the Advisory Board is to make
recommendations to the City Council regarding the expenditure of revenues derived from the
assessments, the classifications of businesses, and the method of levying the assessments. The
Advisory Board's recommendations are then considered by the City Council at a noticed public
meeting and approved or modified by the City Council.
In 2008, the City Council adopted Ordinance No. 3797. amending Ordinance No. 3661, to change
how the Advisory Board was selected and subsequently approved Resolution No. 2008-04 appointing
a non-profit corporation known as the Huntington Beach Downtown Business Improvement District
(HBDBID) to act as the Advisory Board for the District. The HBDBID is a private, 501c(6) business-
based organization focused on creating a thriving downtown by providing consumer marketing,
events, security, cleanliness, beautification, and member engagement.
Annual Report and Proposed Budget
While the economy is still adjusting from the COVID-19 pandemic, downtown remains well-positioned
for recovery and local businesses continue to rebound from the adverse impact caused by loss of
tourism and business conventions, cancelation of weekly and signature events, and periodic
disruption from civil unrest. During the past year, various businesses were required to close
temporarily or alter their business model, and several popular events were put on hold. Despite these
challenges, the nearby beach remained a local and regional destination, with diners patronizing
expanded outdoor dining areas and business owners pivoting operations to attract new sales.
In light of the pandemic, the HBDBID has taken steps to improve operations and develop programs
and events that support downtown businesses. Although assessments collected were less than
projected and Surf City Nights, a major revenue generator, was canceled throughout most of FY
2020-2021 , the HBDBID was awarded COVID-19 related stimulus funding which helped to offset the
decline in revenue. The HBDBID has regular contact with businesses and actively identifies ways to
stimulate commercial activity in partnership with the City, Visit Huntington Beach (VHB), and the
Chamber of Commerce. Improved marketing efforts have helped to promote the downtown area and
include the increase of social media exposure via Facebook and Instagram, and partnerships on
local campaigns such as the OneHB Clean & Safe Pledge, 12 Blocks of Cheer, and Show your HB
Love. For additional information, a copy of the FY 2020-2021 Annual Report is attached which
provides an overview of the past year.
Other notable achievements include enhancements to safety and cleanliness with the re-introduction
of the Ambassadors Security Program and a re-evaluation of maintenance services. The
Ambassadors Security Program has played an instrumental role in the safety of downtown and will
continue, in partnership with VHB, to work with business owners, patrons, residents, and the City's
City of Huntington Beach Page 2 of 6 Printed on 9/1/2021
oowerec56 Legisarl-
File #: 21-557 MEETING DATE: 9/7/2021
Police Department to address safety-related issues by observing and reporting situations concerning
the well-being and safety within downtown. Maintenance operations, with funds administered through
the City's Public Works Department for the maintenance agreement, saw an increase in takeout trash
which prompted a re-evaluation of power washing and daily porter services. The City and the
HBDBID recently collaborated on a Request for Qualifications with the objective of expanding the
footprint of cleaning services while also focusing on the most heavily trafficked areas.
Looking ahead, the FY 2021-2022 Annual Report outlines opportunities that will be explored to
provide a cleaner, safer, and more pedestrian-friendly downtown by incorporating lessons learned
from COVID-19. In addition to enhanced maintenance and safety measures, other efforts to increase
economic vitality include rebranding, new off-peak events, expanded social media engagements,
redesign of the website, and improved membership services through marketing, communications,
and programming. The return of successful holiday events such as Halloween and Miracle on Main
Street and new events like Surf City Movie Nights will help to increase foot traffic and consumer
spending throughout downtown. Integrating the annual business license and the BID assessment
fees into one invoice will also assist with monthly revenue collections.
In 2017, a revised Reserves Operating Policy established guidelines for how resources can be used
to benefit downtown businesses and included a suggestion to maintain one year of operating
expenses. As of June 30, 2021, there is a reserve of $160,733.80 (reflected on the Statement of
Financials in the Annual Report) which includes $100,000 in Economic Injury Disaster Loan (EIDL)
funds which helped compensate revenue losses associated with COVID-19. The HBDBID received a
total of 5150,000 un EIDL funds and the remaining $50,000 was used to cover operating costs this
past year.
The proposed FY 2021-2022 budget will increase slightly from the previous year from S538,930 to
5549,330 due to increased revenue from new and returning events and grant funding. While
projected annual BID assessment revenue is only 19% of the total budget, recurring event revenue
from Surf City Nights continues to be robust at 33% of the budget, even with a reduction in vendors
resulting from the expansion of outdoor dining. Assessments are expected to be less than
anticipated based on prior year receipts. Changes to expenses can be attributed to marketing and
events, repayment of the EIDL, and other minor program modifications. The proposed budget for FY
2021-2022 is summarized below, and includes variances from last year's approved budget, as well
as the operations and revenues of Surf City Nights and the maintenance agreement, which
previously operated under its own budget.
INCOA'IE: FY 2020-2021 FY 2021-2022 VARIANCE,
:APPROVED BUDGET) PROPOSED)
City oft-113Maintenance S1SS.430 "188,430 0
131D Assessments "124.000 3106,000 518,000)
Surf City Nights "152.500 182,400 "29,900
SUrf City Days "0 S15.000 "I5,000
SummerKickol'I'Event "0 "10.000 10.000
Chili at the Beach "25,000 r IO.000 S15,000)
City of Huntington Beach Page 3 of 6 Printed on 9/1/2021
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File #: 21-557 MEETING DATE: 9/7/2021
SurfCity Nlovic Niehts s0 S17,500 317,500
Families Forward Program S11.000 s0 S I I mo)
Main St. Outdoor Program S3,000 s0 S3,000)
Halloween '0 '5,000 '5.000
Citv of H13 Grant s0 '10.000 310,000
Miracle on Main ,5,000 '5,000 '0
Transfer from Reserves 30,000 ,0 530.000)
TOTAL IA'COd1E: 538,930 S549,330 10.400
EXPENSES:
Maintenance $176.430 S 176A30 30
Ylarketine/Advertising '16,500 310,900 S5,600)
Ambassador '36.000 S40,200 34,200
Office Expenses S3,000 31.200 Sl,SOU)
Bank Charles S1.200 31.200 "0
Dues & Subscriptions "3,000 33,000 "0
Insurance S1.900 31,900 "0
ACCOU11611- 36.950 37,350 S400
License R Fees 32.000 "2.000 '0
Repairs LC Nlaintenance S500 S500 "0
Rent & Storage 314.900 S 14,600 5300)
Telephone/Internet "2,200 S2,220 320
Nleetine/Traiitine r1,650 "800 SS50)
Board of Directors Election ,0 S 000 ,2.000
I-IDL. Repayment '0 S7.665 '7.668
PAYROLL:
Executive Director S100,000 S100,000 "0
Events Coordinator/Mmur. S48,000 363.600 ,15.600
Admin. Asst. 315.600 "0 S15,600)
Payroll Taxes 32,000 "0 S27000)
Workers Comp. S1,2>0 "0 S1,250)
Payroll Expenses -1.700 225 S1.475)
Security 0 '0 '0
1311) EVENTS:
SCN Rental & Set-up S22.500 S12,000 S10,500)
SCN Street Cleaning S2,400 S6.000 "3.600
SCN Closure S3.700 "6.000 S2.300
SCN Parkin_ S6,900 S2.400 S4.500)
SCN Miscellaneous S4.500 36.000 31.500
SCN Quickbooks r9,000 :3.648 55,352)
1311) Event Misc. ,0 '7.959 7,989
Summer Kickoff Event "0 '10.000 '10.000
City of Huntington Beach Page 4 of 6 Printed on 9/1/2021
oowerec58 Legis:ar°
File #: 21-557 MEETING DATE: 9/7/2021
Chili at the l3cach '15,000 '10,000 S5.000)
Surl'City Days 30 "5,000 35.000
Surf City Movie Niehts "0 S4.500 '4.500
Air Show '0 s0 "0
Halloween 35,150 '10,000 34,550
Miracle oniNlain -10.000 Imo0 0
Holiday Beautification "25,000 S2U00 S5,000)
TOTAL EXPENSES: S538,930 S549,330 S10,400
CASHRESERVES S150,706.89 S160,733.80 S10.026.91
District Renewal
The City Council is asked to approve the FY 2021-2022 Annual Report and Proposed Budget, adopt
a Resolution declaring the City's intent to levy an annual assessment for FY 2021-2022, and
schedule a duly noticed public hearing for October 5, 2021. Funding recommendations to the City
Council are made by a ten (10) member (nine voting members, one non-voting member) Advisory
Board, which is elected annually by assessed members. State law requires that improvements and
activities funded by assessments benefit businesses located within the District. Downtown
businesses are assessed based on their size, location, and business type. Assessments range from
$40 to $1 ,404 per annum.
For FY 2021-2022, there are no changes to the boundary map or the assessment formula (Exhibit B)
which was last amended in FY 2018-2019. As required by State law, a protest hearing must be held
to provide the opportunity for those businesses affected to voice their protest or submit their protest
in writing.
The Resolution of Intention sets this public protest hearing for October 5, 2021 . At that time, the City
Council will tally the percentage of assessments protested and will hear additional public comments
on the renewal of the District. The City Council also has the option of reducing assessments or
modifying the boundary area if public comments prompt adjustments. If written protests are received
from affected businesses owners totaling 50% or more of assessment value, no further proceedings
to continue the District can be considered for a period of one (1) year.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a
physical change in the environment and do not commit the lead agency to any specific project, do not
constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines
Section 15060(c)(3).
Strategic Plan Goal:
Economic Development & Housing
Attachment(s):
1. Resolution No. 2021-42, A Resolution of the City Council of the City of Huntington Beach
declaring the City's Intention to Levy an Annual Assessment for FY 2021-22 within the Huntington
City of Huntington Beach Page 5 of 6 Printed on 9/1/2021
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File #: 21-557 MEETING DATE: 9/7/2021
Beach Downtown Business Improvement District
2. Exhibit A - Huntington Beach Downtown Business Improvement District Annual Reports for FY
2020-21 and FY 2021-22, and Proposed Budget for FY 2021-2022
3. Exhibit B - Boundary Map, List of businesses to be assessed for FY 2021-2022, and
Assessment Schedule for FY 2021-2022
4. Exhibit C - Types of improvements and activities proposed to be funded
City of Huntington Beach Page 6 of 6 Primed on 91112021
oowerec60 Lepisiar°
RESOLUTION NO. 2021-42
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY .AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2021-2022 WITHIN THE
f-iUNTINGTON BEACH DOWNTOWN BUSINESS INIPROVF_NIENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1959 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings tinder the Parking and
Business Improvement Area Law of 1959 to establish a downtown business benefit area
within the City of Huntington Beach and to levy a special assessment to promote tourism
and tourist related events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District`), by the passage of
Ordinance No. 3661 on September 7. 2004. The City is proposing to levy an assessment
for fiscal year 2021-2022 pursuant to the process detailed in Streets and Highways Code
§36500, et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report" and "Proposed Budget for Fiscal Year 2021-2022" (collectively,
"Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2021-2022,
describing the improvements and activities to be provided.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2021-2022 as per the assessment schedule listed in Exhibit 13 attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area
21-9994/261692 1
Resolution No. 2021-42
are specified in Exhibit C, attached hereto and incorporated herein by this reference.
Further, the improvements, if any, to be acquired for the proposed business improvement
area are specified in Exhibit C.
SECTION 4. A public hearing shall be held before the City Council on October
5, 2021, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Nlain Street, Huntington Beach, California, at which
time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be
made orally or in writing; but, if written, shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the
irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing
at anv time before the conclusion of the public hearing set forth above. If written protests
are received by the owners of businesses within the District; which will pay 50% or more
of' the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the CitN Council. If the majority protest is only against the furnishing
of a specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 5. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Flail, 2000 D4ain Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington
Beach, CA 92648; (714) 536-8300.
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
SECTION S. This resolution shall take effect immediately upon adoption.
21-9994/261692 1
Resolution No. 2021-42
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 7 th day of S mber 2021.
0
Mayor
R ED: APPROVED AS TO FORM:
City Manager =;yCity Attorney
21-9994/261692 3
Resolution No. 2021-42
Exhibit "A"
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HBDBID
ANNUAL REPORT
HUNTINGTON BEACH
j . DOWNTOWN
BUSINESS
IMPROVEMENT
ie :7 s � AIM DISTRICT
2020 - 2021
ALONE, WE CAN DO SO - _.
LITTLE; TOGETHER, WE
r�
CAN DO SO MUCH HUNTINGTON BEACH
HELEN KELLER
EXECUTIVE BOARD:
President:
Dave Shenkman. The Kite Connection
Vice President:
Stuart Goldberg, INNOCEAN USA
Secretary:
Kelly Miller. Visit Huntington Beach
Treasurer:
Mike Williams. The Longboard
Restaurant & Pub
s
DIRECTORS:
Danny Othman. 602 Coffee
Janice Tugaoen. Kimpton Shorebreak
I Resort
Jim Hall. Surf City Ale House
Mary Eikenbary, Sandy Beach Shack
Sandra Schulz-Taylor. Model Citizen
STAFF:
Executive Director Sarah Kruer
Marketing Manager: Jaime Strong
Office Admin: Jaime Strong
.T
ABOUT:
Founded in 2004, the HBDBID is a f-_� —ft wa
private non-profit 501c6 business-based -
organization. which is an all-inclusive _
collaborative advocate for the entire � --
growing downtown region We provide
clearly defined value and benefits to our
community and stakeholders. j
t f
WHAT WE DOS_ f
Create a thriving Downtown business
district that delivers on the Surf City —f1
USA brand and attracts a quality
clientele year-round. In addition to
consumer marketing- events. and
member communications. the BID -
provides capital services to benefit -=r==fir
Downtown in conjunction with
the City:
s
Security
Cleanliness _
Signage
Beautification �` _
VISION:
To be a sustainable catalyst for a thriving
and livable downtown. nationally
recognized for its diverse local
businesses and authentic. unique
culture. Known for being welcoming.
accessible, clean, safe. fun. and
environmentally conscious.
MISSION:
To be the advocate voice for our
coastal downtown community
creating economic vitality and the
premier entertainment destination.
VALUES:
Communication: Education and Service
Representative: The advocate voice for
all in our community
Integrity: Transparency. Honesty. and
Respect
Strategic Results: Sustainable, POI
Focused. and Efficient
Passion: Positivity and Unified in Cause
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The Huntington Beach Downtown Business Improvement District exists to contribute to
the continued economic growth of Downtown Huntington Beach. as well as the quality
of the overall experience for both visitors and locals. These objectives are achieved
through a combination of stakeholder communications. business and civic
collaboration, positive marketing and promotions. event programming. safety.
cleanliness and member engagement.
The challenges brought on by COVID-19 continued through the end of 2020. spiking
with an increase in cases and a second stay-at-home order during the holidays. Dining.
previously limited to outdoor, was restricted to takeout only. Retail occupancy shrunk to
20%. posing a steep challenge during December Offices continued with remote work
plans for their employees. Rallies continued periodically at Pier Plaza. causing further
disruption to businesses
Despite all these factors. 2021 dawned with a sense of resilience and optimism as cases
began to decline and restrictions were slowly lifted Gorgeous weather compelled locals
and regional visitors to enjoy Surf City 10 miles of coastline. biking and jogging paths
Outdoor dining patios were full (as were the adjacent trash cans) as local residents
patronized Downtown's vibrant retail and restaurant scene. Savvy operators had
continued to pivot throughout the preceding months and many (though not all) found
themselves well-positioned for recovery with an ample number of economic programs
including EIDL and PPP loans providing essential support. While vacancies plagued
other destinations. Downtown HB was fortunate to have very few businesses close
during the pandemic. Overall BID membership declined from 272 to 263 between 2020
and 2021. However. Downtown has seen a positive trend towards new businesses
entering the district including restaurants like Jay Bird's and Mahkin and retail like
SMKFLWR. Surf City Nights returned with great fanfare on March 16, 2021 and has
continued to safely attract hundreds of visitors Downtown every Tuesday night.
Looking ahead. there are significant opportunities to transform the positive lessons from
COVID into lasting aspects of the Downtown experience including an emphasis on
cleanliness and safety. an increase in outdoor dining and pedestrian areas. attracting
locals and families throughout the year with signature events, and consistently
providing an authentic. quality Surf City USA experience to visitors in collaboration with
the hotels.
SECURITY
- _
AMBASSADORS
The Ambassadors Security program through 12"0"27 Protective Services, aka Big
Tony, officially started in 2017 after a pilot program in 2016 and continues to be
vital to the weekend safety of Downtown HB. VHB and the BID continue to fund
the Ambassadors though adjustments were made to accommodate reduced
budgets including a 3-man team instead of the recommended 4-man team
through the fall of 2020 and spring of 2021. A 4-man team will return Downtown
every Friday. Saturday. and Sunday in 8-hour shifts from July 1st through the first
weekend of October. After that they are projected to be on duty two weekends
per month based on budgetary constraints.
The purpose of the Ambassadors is to establish a rapport and presence with
business owners. patrons. and residents of Huntington Beach in the Downtown
area. The Ambassadors are not police officers. Their role is to observe and report
situations concerning the well-being and safety within the surrounding area.
They support the HBPD as needed and within their legal abilities under the law.
Their goal is to ensure that all visitors to Downtown HB enjoy themselves and are
provided with the safest environment possible.
HBPD COMMUNICATIONS
The BID appreciates a positive. collaborative relationship with the HBPD.
Challenges associated with COVID and weekend rallies only served to increase
the value of open. direct communication between organizations to ensure the
safety of Downtown HB.
In June 2021. the BID. VHB. and HBPD created an informal Downtown
Communications Workgroup to foster proactive collaboration and processes
between the three organizations.
MAINTENANCE &
BEAUTIFICATION .
li
6r.
COVID placed a spotlight on the importance of cleanliness. Power washing
and daily porter service are essential to the maintenance of Downtown HB.
which is a very active destination throughout the year. MALCO continued to
do an excellent job providing power washing and porter services during the
pandemic.
During the mandate for restaurant takeout-only during the winter of COVID
made trash collection and frequency even more vital to Downtown HB.
While January is typically an off-peak month. mild weather and a dramatic
increase in takeout trash prompted the BID and the City of HB to
re-evaluate trash collection services. quickly shifting back to an on-peak
collection schedule months ahead of time.
The BID and the City of HB collaborated on a new RFQ for power washing
and porter services in May with the goal of awarding a new contract by
August 2021. The objective of the RFQ is to expand the footprint of cleaning
services across a larger space while also strategically increasing power
washing in the most heavily trafficked areas.
�TOURISM - .
_-NulTOE BEACH �~ "
i ounsrn plays a Key role In r-iunungion ream s current ana long-terra
economic prosperity and helps generate more business opportunities for
Downtown. The decline in travel due to COVID-19 devastated the U.S.
economy with a shocking impact of nearly $500 billion lost in travel
spending - a decrease of 36% domestically and 79% internationally since
the beginning of March 2020'. To encourage support for local HB
businesses. the Downtown BID partnered with Visit Huntington Beach on
local campaigns throughout 2020-2021 such as the OneHB Clean & Safe
Pledge. -Masks Up. Surf City." 12 Blocks of Cheer and Show Your HB Love. As
the vaccination rollout continues and infection rates are falling, Huntington
Beach is well positioned to welcome visitors safely and has seen significant
improvements in occupancy rates with weekends approaching pre-
pandemic levels. The return of Huntington Beach's signature events and
reopening of Southern California theme parks and attractions has brought
strong visitation numbers to the destination. With travel momentum
building and pent-up demand generating bookings. Visit Huntington Beach
will continue to market and sell the Surf City USA brand experience to
extend the length of overnight stays, rebuild workforce and increase visitor
spending.
' SOUrCe US Travel Assoaat,on
BID MEMBER OVERVIEW
AND ZONE ANALYSIS
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Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1&2
THERE ARE CURRENTLY 261 ACTIVE
BUSINESSES IN THE
DOWNTOWN BID IN ZONE 1 AND 2 .
RIr-I ASSESS ANT C14ART
Assessment Chart Oct. 1, 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
S1 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $1S0 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
Of the 162 businesses in Zone 1. 103 - or 64% - are either a
restaurant or retail establishment and they are almost evenly
represented. Together, restaurants and retailers generate 86%
of BID assessment fees in Zone 1. At 44, Offices/ Services
represent the third largest category of business in Zone 1.
indicating a vibrant mix of social and professional operations
within the area. Employees returning to their offices after
COVID will have a positive impact on Downtown as this
audience contributes to meaningful dining and shopping
revenue during the week.
zone 1 Zone 1
Carts 13 $100 S1,100 Carts 13 $1,300
Rota Hotels 1 51,404
201 less Restaurants 53 $43,173
21-SO
so. 1 $1.40e $2,4111e Retail 50 $32,292
ea,,ls 1 $600 S600 Service/Office 44 $9,331
Reslawants Bank 1 $600
$351 00 12 5e,212 162 $98,100
$702 00 IR $12.636
$1.05300 17 $17.901
SIAN 00 6 $9,424 ZONE 1
S3 $43,173 $43,173
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5351.00 21 $7.371 ser
570200 20 $14.040 JIM
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S281.00 11 S3091
$120.00 27 $3,240
51s000 0 $o
S300.00 3 $900
$700.00 3 S2.100
N $9,331 sear
Of the 99 businesses in Zone 2, 54 - or 55% - are either a
restaurant or retail establishment with the majority being retail
at 45. Together, restaurants and retailers generate 68% of BID
assessment fees in Zone 2. At 37, Offices/ Services represent the
second largest category of businesses in Zone 2, indicating a
shift to retail and professional operations within the area which
is in easy walking distance from all areas of Downtown.
Zone 2 Zone 2
Seasonal 6 $300 $1,800 Seasonal 6 $1,800
Motel Motels 1 $400
20/less 1 $400 $400 Banks 1 5400
21-50 Restaurants 9 $3,700
50• Retail 45 $12,400
Banks 1 5400 $400 Sencce/Office 37 S4.860
Restaurants 99 523,560
5200.00 3 560000
$400 00 4 $1,600 00 ZONE 2
$600 00 1 $600 00
S900 00 1 590000
9 $3,700.00 $31700 om
Retail
$200.00 33 $6,600.00 xm
$400.00 9 $3,60000 �� ' _� • w v
S600.00 1 S600 00 �"•
$800.00 2 $1,600.00
45 512,400.00 $1l/EN
Service/Office
$160.00 21 $3,36000
S90 00 14 51,260 00
$12000 2 $24000
$150.00 0 S0.00
$35000 0 $000
37 $4.260.00 $4,960
523,560
Outside of Zones 1 and 2, two hotels, the Hyatt Regency
Huntington Beach Resort & Spa and The Waterfront Beach
Resort, a Hilton Hotel. both elected to voluntarily rejoin the BID
in January 2021.
• There are no changes from the 2018-2019 Assessment
Formula.
• Assessments are paid annually as a mandatory
requirement to receive and/or renew a business license for
organizations operating within the Business Improvement
District.
• Assessment excluded for apartments, real estate agents,
non-profits, home-based businesses and temporary
vendors.
• Business and non-profit organizations outside the area may
join with the approval of the BID Board by paying the
equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone
can voluntarily participate by paying $30 to the HB
Downtown BID directly.
NEW BID MEMBERS:
Jay Bird's: Nashville Hot Chicken. Mahkin (Opening Date July
2021 ), Diane's Bikinis (New Owners), Aloha Grill (New Owners).
Haus of Bunnies (Opening 2021 ), Hidden Beauty OC. SMKFLWR
ASSESSMENTS
As of June 30th. the BID had collected 55% of projected annual
assessments. The City completed a much-anticipated integration of the
annual business license fee and BID assessment fees into one invoice in May
2021. The BID anticipates this will help with monthly assessment collections
bringing the total closer to the annual projected amount.
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EIDL LOAN
In late October 2020, the BID applied for an EIDL loan, which was awarded
in the amount of $150,000 on Dec. 31, 2020. $50.000 was placed in the
BID's Main Account for use as operating capital. $100,000 was placed in the
Reserve account to meet min. funding requirements. On June 19th, the BID
began the process of requesting approx. $45,300 in additional EIDL funds.
CITY OF HB COVID GRANT
On May 24th. the BID applied for a COVID-19 Relief Grant through the City
of Huntington Beach. The BID received confirmation that it would receive
an award of $10,000 on June 14th. The funds will be placed in the BID's
Main account to use for marketing and operating expenses for the 2021-
2022 fiscal year.
Huntington Beach Downtown Business Improvement District
Statement of Financial Position
As of June 30, 2021
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 First Bank- Main Acct 1,274.11
1030 First Bank- MM 160.733.80
1040 First Bank-Malco 25.692.16
Total Bank Axounts $187,700.07
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 0.00
Total Other Current Assets $500.00
Total Current Assets $188,200.07
Fixed Assets
1640 Machinery 8 Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 1,306.31
1700 Accumulated Depreciation -13.496.73
Total Fined Assets $0.00
TOTAL ASSETS $188,200.07
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -853.29
Total Other Current Uabilites $-1,038.37
Total Current Liabilities $-1,038.37
Long-Term Liabilities
2400 Notes Payable- SBA EIDL 150,000.00
Total Long-Term Uadlttles $150,000.00
Total Liabilities $148,961.63
Equity
3100 Unrestricted Net Assets 122.544.38
Retained Earnings 0.00
Net Revenue -83.305.94
Total Equity $39,238.44
TOTAL LIABILITIES AND EQUITY $188,200.07
Cash Basis Monday,July 12.2021 04:52 PM GMT-07:00 1!1
Huntington Beach Downtown Business Improvement District
Budget vs. Actuals: 2020-2021 Budget- FY21 P&L
October 2020-June 2021
TOTAL
ACTUAL BUDGET OVER BUDGET % BUDGET
Revenue
4050 BID Assessments 53,757.00 98,000.00 -44.243.00 54.85%
4100 Chili at the Beach 25,000.00 -25.000.00
4300 Surf City Nights 92,177.40 87,500.00 4.677.40 105.35%
4400 Surf City Days -10,000.00 -10,000.00
4500 Miracle on Main 5,000.00 -5,000.00
4600 Main St.Outdoors 3,000.00 -3,000.00
4650 Families Forward 11,000.00 -11,000.00
4800 City of HB Maintenance 128,276.00 133,578.00 -5,302.00 96.03%
Unapplied Cash Payment Revenue 0.00 0.00
Total Revenue $264,210.40 $363.078.00 $-98,867.60 72.77%
Cost of Goods Sold
5100 Rental& Setup 7,583.00 15,000.00 -7,417.00 50.55%
5150 Parking 561.00 4,500.00 -3,939.00 12.47%
5200 Street Cleaning 1.600.00 -1.600.00
5250 Street Closure 2.400.00 -2,400.00
5300 Event Expenses 1,853.30 20.150.00 -18.296.70 9.20%
5330 Entertainment 143.12 143.12
Total 5300 Event Expenses 1,996.42 20,150.00 -18.153.58 9.91 %
5500 Miscellaneous 3,000.00 -3,000.00
5600 Holiday Beautification 15,1 05.00 35,000.00 -19,895.00 43.16%
5800 Malco Maintenance 107.169.00 124,578.00 -17,409.00 86.03%
Total Cost of Goods Sold $132,414.42 $206,228.00 $-73,813.58 64.21 %
GROSS PROFIT $131,795.98 $156,850.00 $-25,054.02 84.03%
Expenditures
7010 Advertising& Marketing 2,321.75 12,000.00 -9,678.25 19.35%
7050 Bank Charges& Fees 462.81 6,900.00 -6.437.19 6.71 %
7070 Consultants 119,516.00 110,997.00 8.519.00 107.67%
7100 Dues& subscriptions 290.00 2,250.00 -1.960.00 12.89%
7150 Insurance 3,115.56 1,900.00 1,215.56 163.98%
7155 Workers Comp Insurance 201.00 1,100.00 -899.00 18.27%
Total 7150 Insurance 3,316.66 3,000.00 316.56 110.55%
7170 Legal& Accounting Services 4,955.00 5,450.00 -495.00 90.92%
7190 Meeting &Training 477.61 1.200.00 -722.39 39.80%
7191 Election 1,726.44 1,726.44
7200 Miscellaneous Expense 8.38 8.38
7210 Office Supplies 1,874.43 2,250.00 -375.57 83.31 %
7240 Payroll Expenses
7242 Wages-Administrative Assistant 6,984.67 11.700.00 -4,715.33 59.70%
7250 Payroll Taxes 578.89 1,490.00 -911.11 38.85%
7255 Payroll Processing Fees 968.91 1,250.00 -281.09 77.51 %
Total 7240 Payroll Expenses 8,532.47 14.440.00 -5,907.53 59.09%
Cash Basis Monday,July 12,2021 04:57 PM GMT-07:00 Y2
Huntington Beach Downtown Business Improvement District
Budget vs. Actuals: 2020-2021 Budget - FY21 P&L
October 2020-June 2021
TOTAL
ACTUAL BUDGET OVER BUDGET %OF BUDGET
7280 Postage 93.50 93.50
7290 Rent& Lease 11,700.00 12,200.00 -500.00 95.90%
7300 Repairs& Maintenance 50.00 360,00 -310.00 13.89%
7310 Security
7315 Ambassador Program 55,323.47 24,000.00 31,323.47 230.51 %
Total 7310 Secur@y 55,323.47 24.000.00 31,323.47 230.51 %
7320 Taxes& Licenses 869.00 1.400.00 -531.00 62.07%
7330 Telephone 1,707.32 1.645.00 62.32 103.79%
OuickBooks Payments Fees 1,891.43 1.891.43
Total Expenditures $215,116.17 $198,092.00 $17,024.17 108.59%
NET OPERATING REVENUE $-83.320.19 $-41,242.00 $-42,078.19 202.03%
Other Revenue
8000 Interest Earned 14.25 14.25
Total Other Revenue $14.25 $0.00 $14.25 0.D0%
NET OTHER REVENUE $14.25 $0.00 $14.25 O.DD%
NET REVENUE $-83,305.94 $-41,242.00 $-42,063.94 201.99%
Cash Basis Monday,July 12,2021 04:57 PM GMT-07:00 212
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MARKETING
SOCIAL MEDIA
• Started.July
2020 4P
• Followers. 3.41313
• Growth:333 new followers per month
• Advertising spend $120.00.$04 cent 1h,
W
acquisition cost
• 13
FACEBOOK r -
- Relaunched October 2020
• Followers:3.025
• Growth 336 new followers per month
• 100%or anic growth _
COMMUNICATIONS
;+ • Downtown Blogs
' !t • Press Release: Surf City Stroll.
Surfer's Special and Surf
Festival and Rockin Fig Bowl
--� BID Member Emails like
• _ _ Downtown. Did You Know?
and Member Newsletter
y Consumer Messaging
-.. 1E =1 .
opp""
OWL
MEDIA COVERAGE
VQ EA Ill•Ill G \ 6R
F wc
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Rockin Fig Surf Festival �� WW S�
• OC Register. Daily Pilot. Spectrum _
News and KTIA Channel 5 BREA Mill,NC
Surf City Nights
• OC Register and Daily Pilot
t
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C=:;
DINE
1
i
SHOP
J L 4L �+
PLAY
M � SURF CITY
NIGHTS
,
COMMUNITY
L
SURF CITY
FARMERS' MARKET
The Surf City Farmers Market was
opened in September of 2020 to i s
provide essential needs for our
community Operating in a smaller i
footprint, Main Street and Olive
Ave. 10-12 vendors supported the e
market through the re-opening of ti
Surf City Nights in March 2021.
Mill Z
SURF CITY
MARKET PLACE
1 The Surf City Marketplace was a
new open-air boutique retail
destination of 4-6 vendors from
October - December The
Marketplace was located at the
base of the 3rd block of Main Street
during its closure adjacent to the
Post Office
KEEP ON CRUISIN NO
Based on the success of the pockin Fig 0 O O �iLST
event. the BID collaborated with
HBBC.easynder to produce a safe. family-
friendly outdoor event that celebrated
cruising culture and thejoys of two wheels. i Q
While November 14. 2020 was admittedly a
challenging date to navigate because of
increasing COVID restrictions,the open air
activation complied with all health and
safety guidelines and was considered a �.
success
1 � r
ROCKIN ' FIG °croe��,
t�
SURF FESTIVALli
"N
F
4
1
1 1 1
' I
1
r t�
t
.,k ceieoration or one or aurr amity s great personanues. HocKrn rig. ano the
-locals block' of Main Street. the Rockin Fig Vintage Surf Festival was a
block-wide activation that safely brought several hundred people to the
3rd block to enjoy entertainment. exhibits. shopping. and dining on
Oct 17. 2020.
The event garnered lots of positive press coverage including the
LA Times. OC Register and Spectrum News. All business on the
3rd block participated in the event by offering special and unique
activities that demonstrated the creative collaboration businesses
embraced during COVID.
In 2021. the 2nd Annual Rockin Fig Vintage Surf Festival will be
incorporated into Surf City Days.
Surf City Nights successfully returned to
Downtown HB on Tuesday. March 16th
with a new footprint and reimagined
vendor mix At approximately 50 vendors ,
the street fair is half the original size in
terms of vendors. but occupies the same
footprint creating a wonderful flow up
Main Street from PCH to Orange. The
outdoor dining patios on the 2nd block
entice visitors to linger over dinner and
the expanded vendor spacing has
improved sightlines between vendors and
businesses '
Surf City Nights has three distinct
zones! Surf City Farmers' Market,
'Restaurant Row' on the 2nd Block of
Main Street, and the Surf City
Collective which features unique retail
and lifestyle merchants that
complement the 3rd block businesses.
a A commission structure was added to
selected vendor categories which
helped increase profitability of the
-vent even at a reduced footprint.
Local businesses embraced the return I ,'
of Surf City Nights. The most notable
being Avila El Ranchito's introduction
of the Mercado Margarita. a weekly
flavor inspired by shopping the market
each week. Available only on Tuesday _
nights. the Mercado Margarita often
sells out Another great example of -
creative collaboration to showcase
Downtown HB in a fresh way. '
P. 0
SURF CITY
MOVIE NIGHTS
In partnership with the
International Surfing Museum. Surf •
City Movie Nights is scheduled for M�
Fall of 2021. Through the help of
sponsorships. we will be able to
bring classic surf cinema to
Downtown Huntington Beach.
SURF CITY
DAYS
Surf City Days were on hiatus in Fall
2020 In October 2021. the event
will return to Main Street and Pier
Plaza. Local's favorite. HSS Demo
Days. will return to the first block of
Main Street The 2nd Annual
Rockin Fig Vintage Surf Festival will
be added to the event this year for
more exposure to all of Downtown.
HOLIDAYS 2021
Halloween and Miracle on Main
Street, were on hiatus in Fall 2020.
We are excited bring the spirit of
the season back to Downtown in _
2021. Locals and guests will enjoy
the annual Trick or Treating with our businesses and the return of
Miracle on Main Street.
G
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HBDBID
ANNUAL REPORT
HUNTINGTON BEACH
DOWNTOWN
BUSINESS
- IMPROVEMENT
DISTRICT
2021 - 2022
HUNTINGTON BEACH
ABOUT: RE
f - -
Founded in 2004, the HBDBID is a
private non-profit 501c6 business-based
organization, which is an all-inclusive
collaborative advocate for the entire ��"
growing downtown region. We provide
clearly defined value and benefits to our
community and stakeholders. ��
WHAT WE DO =
t-reate a cnnving uowniown ousiness --
district that delivers on the Surf City
USA brand and attracts a quality ��"
�-
clientele year-round. In addition to _
consumer marketing. events. and _
member communications. the BID
-
provides capital services to benefit 7—
Downtown in conjunction with
J_t
the City: = _a-
Security "-�'z-
Cleanliness —
Signage
WOO--
Beautification
VISION:
To be a sustainable catalyst for a thriving
and livable downtown. nationally
recognized for its diverse local
businesses and authentic, unique
culture. Known for being welcoming.
accessible, clean, safe. fun. and
environmentally conscious.
MISSION:
i o oe ine aavocaTe voice Tor our
coastal downtown community
creating economic vitality and the
.�; premier entertainment destination.
VALUES:
i
r _ �-ommunicauon: taucauon ana service
r Representative: The advocate voice for
all in our community
Integrity: Transparency. Honesty. and
Respect
Strategic Results: Sustainable. ROI
Focused. and Efficient
Passion: Positivity and Unified in Cause
SECURITY
--
AMBASSADORS
The Ambassadors Security program through 12'0'27 Protective Services, aka Big
Tony. officially started in 2017 after a pilot program in 2016 and continues to be
vital to the weekend safety of Downtown HB. The purpose of the Ambassadors is
to establish a rapport and presence with business owners, patrons, and residents
of Huntington Beach in the Downtown area. The Ambassadors are not police
officers. Their role is to observe and report situations concerning the well-being
and safety within the surrounding area. They support the HBPD as needed and
within their legal abilities under the law. Their goal is to ensure that all visitors to
Downtown HB enjoy themselves and are provided with the safest environment
possible.
VHB and the BID co-fund the Ambassadors. For 2021-2022 VHB will contribute
$30.000 and the BID will contribute $40,200 based on current budget
allocations. A 4-man team working an 8-hour shift is scheduled Downtown every
Friday. Saturday. and Sunday through the weekend of Oct. 3rd to coincide with
the Air Show. After that. the Ambassadors will be scheduled as a 3-man team on
specific holiday and event weekends through the fall and spring of 2022
HBPD COMMUNICATIONS
The BID communicates frequently and works in partnership with HBPD.
In June 2021, the BID. VHB. and HBPD created an informal Downtown
Communications Workgroup to foster proactive collaboration and processes
between the three organizations. The BID attends HBPD security briefings
related to events planned for Downtown.
MAINTENANCE &
BEAUTIFICATION
uowntown min is a very active aestmation ana requires rrequent. tnorougn
cleaning. MCS was awarded the cleaning and maintenance contract after
the City distributed a new RFQ in June 2021.
The new contract provides increased frequency of power washing along
heavily-trafficked areas of Downtown while also expanding the coverage
area to reach more businesses. Daily porter service is the second
component of the contract. The BID often increases porter staffing over
holdiay and event weekend.
MAINTENANCE Ft
BEAUTIFICATION
Zone 1 Power Washing: On Peak = 2 x week, Off Peak = 1 x week
%*4%�. ,e
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EXMIBFT B n.r..�.o..-.�
Downtown Mamtenance
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MAINTENANCE ft
BEAUTIFICATION
Zone 2 Power Washing: On Peak = 2 x month, Off Peak = 1 x month
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EXHIBIT C ti..,...g..�
Downtown Maintenance 1ep'"•a'"" """'�"�"'
MAINTENANCE Ft
BEAUTIFICATION
I
Zone 3 Power Washing: Monthly Alley and Gutters
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EXHIBIT n..w.....iN...., �a
Downtown Maintenance
BID MEMBER OVERVIEW
AND ZONE ANALYSIS
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Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1J 2
THERE ARE CURRENTLY 261 ACTIVE
BUSINESSES IN THE
DOWNTOWN BID IN ZONE 1 AND 2 .
BID ASSESSMPNT CHART
Assessment Chart Oct. 1, 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $3S1 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - SO rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
Of the 162 businesses in Zone 1, 103 - or 64% - are either a
restaurant or retail establishment and they are almost evenly
represented. Together, restaurants and retailers generate 86%
of BID assessment fees in Zone 1. At 44, Offices/ Services
represent the third largest category of business in Zone 1,
indicating a vibrant mix of social and professional operations
within the area. Employees returning to their offices after
COVID will have a positive impact on Downtown as this
audience contributes to meaningful dining and shopping
revenue during the week.
2nria 1 Zone 1
Carts 11 5100 $1.300 Carts 13 $1,300
Ho3N Hotels 1 $1,404
20/1ls. Restaurants 53 543.173
21 50
so. 1 $1.404 51,404 Retail 50 $32,292
Rants 1 5600 S400 Service/OHKe 44 $9,331
Restaurants Bank 1 $600
$35100 12 S4.212 162 $98,100
$702 00 18 512.636
51,053 00 17 517.901
$1,40400 6 53.424 ZONE 1
$1 $43,173 $43,173
Retail
suss
$351 00 11 $7.371 Raw
$70200 20 514.060 a�
seal
$1.053.00 5 55.265 tam
ts3�
$l,lpa 00 4 55.616
30 $32.292 S12,292 a
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529100 11 $3091
$120.00 27 53,240
$150 00 0 SO
S300.00 3 S900
$700.00 3 S2.100
Y $9,332 59,331
M,100
Of the 99 businesses in Zone 2, 54 - or 55% - are either a
restaurant or retail establishment with the majority being retail
at 45. Together, restaurants and retailers generate 68% of BID
assessment fees in Zone 2. At 37, Offices/ Services represent the
second largest category of businesses in Zone 2, indicating a
shift to retail and professional operations within the area which
is in easy walking distance from all areas of Downtown.
Zone 2 Zone 2
Seasonal 6 5300 $1,300 Seasonal 6 51,B00
Hotel Hotels 1 54M
20/less 1 $400 $400 Banks 1 5400
2150 Restaurants 9 $3,700
50. Retail 45 $12,400
Banks 1 5400 5400 Servrc e/Office 37 54,860
Restaurants 99 $23,560
520000 3 $600.00
$400 00 4 $1,600.00 ZONE 2
560000 1 560000
$900.00 1 5900.00 `
9 $3,700.00 $3,700
Retail 06
m
$200.00 33 56,600.00
$40000 9 S3,60000
5600.00 1 5600 00
59W 00 2 51,600.00
4S $12,400.00 =]ll4ilml
Service/Office
$16000 21 $3.360.00
59000 14 51,260 00
512000 2 S240.00
515000 0 50.00
535000 0 $0 00
37 $41111W.00 $4AW
$23,S60
Outside of Zones 1 and 2, two hotels, the Hyatt Regency
Huntington Beach Resort & Spa and The Waterfront Beach
Resort, a Hilton Hotel, both elected to voluntarily rejoin the BID
in January 2021.
• There are no changes from the 2018-2019 Assessment
Formula.
• Assessments are paid annually as a mandatory
requirement to receive and/or renew a business license for
organizations operating within the Business Improvement
District.
• Assessment excluded for apartments, real estate agents,
non-profits, home-based businesses and temporary
vendors.
• Business and non-profit organizations outside the area may
join with the approval of the BID Board by paying the
equivalent fee annually.
• Non-profit organizations within the BID Assessment Zone
can voluntarily participate by paying $30 to the HB
Downtown BID directly.
NEW BID MEMBERS:
Jay Bird's: Nashville Hot Chicken. Mahkin (Opening Date July
2021 ), Diane's Bikinis (New Owners), Aloha Grill (New Owners),
Haus of Bunnies (Opening 2021 ), Hidden Beauty OC, SMKFLWR
ASSESSMENTS
As of June 30th, the BID had collected 55% of projected annual
assessments. The City completed a much-anticipated integration of the
annual business license fee and BID assessment fees into one invoice in May
2021. The BID anticipates this will help with monthly assessment collections
bringing the total closer to the annual projected amount,
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EIDL LOAN
In late October 2020, the BID applied for an EIDL loan. which was awarded
in the amount of $150,000 on Dec. 31, 2020. On Jan. 5, 2021 $50,000 was
placed in the BID's Main Account for use as operating capital to cover
expenses such as rent and staff costs. $100,000 was placed in the Reserve
account to meet min. funding requirements. On June 19. 2021. the BID
began the process of requesting approx. $45.300 in additional ElDL funds.
CITY OF HB COVID GRANT
On May 24. 2021, the BID applied for a COVID-19 Relief Grant through the
City of Huntington Beach. The BID received confirmation that it would
receive an award of $10,000 on June 14th. The funds will be placed in the
BID's Main account to use for marketing and operating expenses for the
2021-2022 fiscal year.
Huntington Beach Downtown Business Improvement District
Statement of Financial Position
As of June 30, 2021
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 First Bank-Main Acct 1,274.11
1030 First Bank-MM 160,733.80
1040 First Bank-Malco 25,692.16
Total Bank Accounts $187.700.07
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 0.00
Total Other Current Assets $500.00
Total Current Assets $188,200.07
Fixed Assets
1640 Machinery& Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 1.306.31
1700 Accumulated Depreciation -13,496.73
Total Faced Assets $0.00
TOTAL ASSETS $188,200.07
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -853.29
Total Other Current Liabilities $-1,038.37
Total Current Liabilities $-1,038.37
Long-Term Liabilities
2400 Notes Payable- SBA EIDL 150,000.00
Total Long-Term Liabilities $150,000.00
Total Liabilities $148.961.63
Equity
3100 Unrestricted Net Assets 122,544.38
Retained Earnings 0.00
Net Revenue -83.305.94
Total Equity $39,238.44
TOTAL LIABILITIES AND EQUITY $188,200.07
Cash Basis Monday,July 12,2021 04:52 PM GMT-07:00 1l1
BUSINESS IMPROVEMENT DISTRICT
2021 2022 Budget
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VMIMCL INCWLVSLARN% Oui
SOCIAL MEDIA 0
• Started July 2020
• Followers. 3.413
• Growth. 333 new followers per month
• Target 5.000 followers by June 2022.
Ilk
• Pela OK Q •ter.
• Relaunched:October2020 �
• Followers 3.025 --
• Growth 336 new followers per month _
• 100%organic growth - — --
• Target 6.000 followers by June 2022 ... -
Dl►N \'1'(N1 \, COMMUNICATIONS
%:! l►IU 1l►l h\(►N ! Pebrand the HBDBID to create
clearer identity and increase
brand equity
• _ BID Blogs and Member Emails
J like Downtown, Did You Know?
and Member Newsletter
Enhanced Website with Sections
for Businesses and Visitors and
^ Event Calendar
' '� - • Event Promotions
oppi
MEDIA OUTREACH - a
VG B/2EA FC•NG7 'Bi!
• Press Releases AF=
• Media Alerts ' ~�=•�
• FAM Tours Y�
• Media Event Invitations BREAK\NC
VAE W 45%
+ r I
Surf City Nights successfully returned to
Downtown HB on Tuesday. March 16th.
2021 with a new footprint and reimagined
vendor mix. At approximately 50 vendors.
the street fair is half the original size in
terms of vendors, but occupies the same SURF CITY
footprint creating a wonderful Flow up NIGHTS
Main Street from PCH to Orange.The
outdoor dining patios on the 2nd block
entice visitors to linger over dinner and
the expanded vendor spacing has °OVJNT M1
IYIrWGTp1�N01
improved sightlines between vendors and
businesses.
Surf City Nights has three distinct
zones Surf City Farmers' Market.
'Restaurant Row' on the 2nd Block of
Main Street, and the Surf City
• Collective which features unique retail
` and lifestyle merchants that
complement the 3rd block businesses.
t A commission structure was added to
MVM�E�C" selected vendor categories which
helped increase profitability of the
event even at a reduced footprint.
Local businesses embraced the return
of Surf City Nights. The most notable
being Avila's El Ranchito's introduction
of the Mercado Margarita. a weekly • •
flavor inspired by shopping the market
each week, Available only on Tuesday
nights. the Mercado Margarita often
sells out. it's a great example of creative
collaboration to showcase Downtown
HB in a fresh way e.
SURF CITY 111�
MOVIE NIGHTS '1!F
In partnership with the r —
international Surfing Museum, Surf
City Movie Nights is scheduled for M�
Fall of 2021. Through the help of
sponsorships, we will be able to
bring classic surf cinema to
Downtown Huntington Beach
SURF CITY
DAYS
In October 2021. Surf City Days will
return to Main Street and Pier
Plaza. Local's favorite. HSS Demo
Days. will return to the first block of
Main Street. The 2nd Annual
Rockin Fig Vintage Surf Festival
will be added to the event this year
for more exposure to all of
Downtown.
HOLIDAYS 2021
The spirit of the season returns -
Downtown in 2021. Activities are y
being planned for both nights of
Halloween weekend with the _
traditional trick-or-treating
Downtown on the 31st. Enhanced `—
decorations and the return of
Miracle on Main Street is planned
for Holiday 2021.
CHALLENGES
REVENUE
Projected Annual BID Assessment Revenue is just 18% of the budget.
Recurring event revenue with Surf City Nights has proven to be very
robust, but the total footprint is still about 50% of what it was pre-COVID.
Surf City Nights revenue is projected to be 31% of the annual budget.
Individual Signature Events like Surf City Days and Chili at the Beach are
expected to be profitable, but frequent one-off events are not
supportable with current BID staffing.
IMPROVEMENTS
• Rebrand BID with a user-friendly name. i.e. Explore Downtown HB,
DTHB, or Experience Downtown HB
• New Seasonal Events: examples include a Summer Kick-off event and
possible monthly lifestyle events
• Annualized Calendar of Events to Increase Shoulder Season
Programming
• Double Social Media Followers and Engagement
• Redesign and Expand Website Content to Feature Different Sections
for Businesses and Visitors
• Increase Clarity and Value of BID Membership through Marketing,
Member Communications. Services. and Programming
Resolution No. 2021-42
Exhibit "B"
BOUNDARY MAP
J e
• 2
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Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1&2
Businesses to be Assessed—FY 2021-2022
Business Name.
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
SHOREBREAK HOTEL
THE IRISHMAN
BOLT TOURS
PEDEGO H B
SALT HAIR LOUNGE
ESTHETICS AND LASH EXTENSIONS BY HANNAH
ARIA HOOKAH LOUNGE
SALT LIFE LLC
JACK'S SURFBOARDS
CVSIPHARMACY #819
MODERN PARKING INC
SMILES CAFE
GENTLE DENTAL HUNTINGTON BEACH
MAIN STREET CLEANERS
BOGGELN & COMPANY CPA
E J I DESIGNS
STYLING BY STEPH I THE BLONDE ROAST
COLOR ME ALLIE
DASH OF SASS
NAILED IT NAIL BAR
MINDFUL LIVING EXPERT
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
HOT TRENDS SUNGLASSES (CT)
THE FUNNEL HOUSE
NORTH SHORE POKE CO
NO KA OI
SANCHO'S TACOS
KILLARNEY'S
TOP H B NAILS
DARE ME BIKINI
SMOKERZ LAND 3 SMOKE SHOP
ZEPHYR BARBERSHOP
CASSANDRA CAPRI HAIR
COLDSTONE CREAMERY
MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA
DECO HAIR LOUNGE
7-ELEVEN STORE #2172.34653A
BEACH ISLAND
JAX BICYCLE CENTER
SAIL PROPERTIES INC
INVESTMENT BUILDERS LLC
WAVELENGTHS RECOVERY LLC
PERFECTED WEALTH MANAGEMENT
KOKOMOS SURF SIDE
INDARRA MODERN INDIAN CUISINE
MAIN ST BARBERS
KENNETH BROWN SALONS
HOT TRENDS SUNGLASSES (CT)
HOT TRENDS SUNGLASSES (CT)
GRATER GRILLED CHEESE
CHARLIE'S GYROS
ZACKS PIER PLAZA
ZACKS TOO
DWIGHT'S BEACH CONCESSION
SURF CITY STORE
BEACH WAVES
SKIN REHAB
SURF CITY SEGWAY
HUNTINGTON SURF AND SPORT
MAIN STREET DAY SPA
BEAUTY BUNGALOWS BY PORCELAIN
PRISTINE MOTORSPORTS
VEGWARE PACKAGING INC
PARKING CONCEPTS INC
THE U P S STORE #4482
ROBINSON LEE
TURN-KEY HOMES
SPEEDY CREDIT REPAIR INC
F H A REVIEW
LUNA UNITED
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN
BREWSTER'S ICE
HAUS OF BUNNIES
MAHKIN THAI & SUSHI
ZERO ZERO PIZZERIA
WAHOO'S FISH TACO
LONGBOARD RESTAURANT & PUB
MANGIAMO GELATO
NAUGLES
ROCKIN FIGS SURF HEADQUARTERS
MAKIN WAVES SALON
BARE BUNNY AESTHETICS
SOCK HARBOR
AMERICAN VINTAGE
BASKIN ROBBINS #362100
MODEL CITIZEN
SURF CITY CHIROPRACTIC
MAILBOX STATION
INNOCEAN WORLDWIDE AMERICAS LLC
ROBERT KOURY PROPERTIES
STUDENT SUPPORT LIVE LP
CELLORION (CT)
HUNTINGTON SURF INN
T K BURGERS
RITTER'S STEAM KETTLE COOKING
CRABBY'S BOAT HOUSE
2ND FLOOR FAD
CRUISERS PIZZA BAR GRILL
ALOHA GRILL
MAIN STREET OPTICAL & BOUTIQUE
THE BLOW DOWN LLC
M E HELME HOUSE FURNISHING CO
DING DR LLC
BOW AND ARROW HAIR LOUNGE
LOVE LOCKS
HAVAIANAS SANDALS
EL DON LIQUOR
RAY'S RENTALS
GALITZEN PROPERTIES
A & S ACCOUNTING SOLUTIONS INC
H M R ARCHITECTS
INNOCEAN WORLDWIDE AMERICAS
AMBIT CONSULTING LLC
ZIGGYS ON MAIN
SESSIONS WEST COAST DELI
DAIRY QUEEN
HURRICANES BAR & GRILL
FRED'S MEXICAN CAFE
CUCINA ALESSA HB
JACK'S BEACH CONCESSION
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAKALSURFBOARDS
SALON RETRO
NEIRA DESIGNS & FIX-IT ETC
MONTGOMERY JEWELERS
EV RIDEABLES LLC
PACIFIC COAST BODY SCULPTING LLC
JACKS SURF & SPORT
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
F45 TRAINING HUNTINGTON BEACH DOWNTOWN
PIERSIDE COMMISSARY
LAZ PARKING CALIFORNIA LLC
FLYWHEEL
WEAVER & ASSOCIATES
GRUPO GALLEGOS
SOLENA LANDSCAPE
EIDO
CELLORION (CT)
MAIN ST LIQUOR MARKET
Just Right Apparel
HOT SPOT
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
TZONE
SUSHI ON FIRE
THAI WAVE RESTAURANT
HUNTINGTON BEACH BEER COMPANY
SURF CITY ALE HOUSE
LET'S GO FISHING & SURF CITY SNACK BAR LLC
SURFBOARD AND BIKE RENTALS
MOOD SWINGS
HOSTETLER KERI
SKINSATIONAL
MAIN STREET WINE COMPANY
PARLOUR ELEVEN
HUNTINGTON SURF & SPORT
COASTLINE REAL ESTATE INVESTMENTS LLC
CONTINENTAL 1 HOUR CLEANERS INC
CDA MARKETING GROUP INC
P R TALENT
HEADLINER
SURF CITY SKATES
JAY BIRD'S
BEAUTY & THE BEACH STUDIO
KUO JESSICA
AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS)
POSITIVE THOUGHT BRAND (CT4)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
PETE'S MEXICAN FOOD
ICECREAMTON - SOFTY ICECREAM & HANDCRAFTED CHURROS
B J'S RESTAURANT & BREWHOUSE
DUKE'S
WATERFRONT BEACH CABANA
BEE BEE NAILS
DANIEL JAFFE DDS
LUCY'S TAILORING & ALTERATIONS
M C A TRADING LLC
HAMLIN GOODING
THE ICE CREAM WAY
DING TEA
JAN'S HEALTH BAR
I H 0 P
MAIN STREET HAIR COMPANY
SUGAR CABANA
CALI SHORE STORE
HAVEN OF WELLNESS INC
EUROPA NAIL STUDIO
THE TRAINING SPOT
HUNTINGTON BEACH REALTY
HORN HOLISTIC ACUPUNCTURE
DIRTY DOG WASH
RIO MEDIA INC
221 N MAIN STREET BEACH PROPERTIES LLC
GALLAGHERS IRISH PUB
RACHEL IVERSEN LAC
DIANE'S BIKINIS
Healing Cryotherapy
BOBASAUR
SUGAR SHACK CAFE
SHARKEEZ
HQ GASTROPUB
KITE CONNECTION CIO DAVE SHENKMAN
ELEVATE SPA SERVICES
SUITE INSPIRATION
SURF CITY MARKET
PORCELAIN HAIR STUDIO f PORCELAIN HAIR EXTENSIONS
7 ELEVEN STORE #35767B
SUNWEST REALTY
BRENT O NICHOLS DDS
IPA 1031 GROUP LLC
TEAM DESIGN & CONSTRUCTION
RIPCORD DIGITAL INC
W & R STUDIOS
BANZAI BOWLS
WET DOG TAVERN
PEROS NIGHTCLUB & SPORTSBAR
COACH'S MEDITERRANEAN GRILL
SHABU ON FIRE
BODHI TREE VEGAN CAFE
ORANGE COUNTY BARBERS PARLOR
JOLYN CLOTHING COMPANY
RIP CURL SURF CENTER
SIGNATURE PRINTING
CORREA& ASSOCIATES
J & J COASTAL LENDING
HOWARD FISCHER DVM A PRO CORP
25DEGREES
HIDDEN BEAUTY OC BY SHAUNA NASRI
JPG Inc. dba Oak Leaf Productions
MILK AND HONEY HB
ARM IJO ANTHONY (CT)
602 COFFEE HOUSE
STARBUCKS COFFEE COMPANY #575
AVILA'S EL RANCHITO H 8
DOS TOROS MEXICAN GRILL
SANDY'S BEACH SHACK
1 LOOK VINTAGE
LEATHER AND LACE O C
MERRILEE'S INC
CALIFORNIA CLOTHING
STUDIO 37 SALON
CAPITAL INVESTMENT NETWORK INC
PHOTO HOUSE INC
T R RANCH SERVICES LLC
THE NEXT LEVEL
W & R STUDIOS
MAILPIX INC
SURFLINE
C B INVESTMENTS INC
WESTLAND BUSINESS SERVICES INC
PACIFIC RIM TAX & ACCOUNTING
ATM GLOBAL INCORPORATED
JUVE CREATIVE INC
GUARANTEED RATE INC
BOMBURGER
BLUE CHAIR ACCOUNTING
BID ASSEccMPNT CHART
Assessment Chart Oct. 1, 2021 - Sept. 30, 2022
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
Resolution No. 2021-4
Exhibit "C"
iL
CHALLENGES
REVENUE
Projected Annual BID Assessment Revenue is just 18% of the budget.
Recurring event revenue with Surf City Nights has proven to be very
robust, but the total footprint is still about 50% of what it was pre-COVID.
Surf City Nights revenue is projected to be 31% of the annual budget.
Individual Signature Events like Surf City Days and Chili at the Beach are
expected to be profitable, but frequent one-off events are not
supportable with current BID staffing.
IMPROVEMENTS
• Rebrand BID with a user-friendly name, i.e. Explore Downtown HB,
DTHB. or Experience Downtown HB
• New Seasonal Events: examples include a Summer Kick-off event and
possible monthly lifestyle events
• Annualized Calendar of Events to Increase Shoulder Season
Programming
• Double Social Media Followers and Engagement
• Redesign and Expand Website Content to Feature Different Sections
for Businesses and Visitors
• Increase Clarity and Value of BID Membership through Marketing.
Member Communications, Services. and Programming
Res. No. 2021-42
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 7, 2021 by the following vote:
AYES: Peterson, Bolton, Delgleize, Carr, Posey, Moser, Kalmick
NOES: None
ABSENT: None
RECUSE: None
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California
City of Huntington Beach
2000 MAIN STREET CALIFORNIA 92648
40 COMMUNITY ENHANCEMENT DIVISION
Business Development - Housing Real Estate
714.536.5582 www.hbbix.com fax - 714.375.5087
September 8. 2021
Dear Downtown Business Improvement District Member,
As a member of the Downtown Business Improvement District(the "District'), this letter is to
inform you that the Huntington Beach City Council has begun the annual process to levy the
self-assessment on businesses located within the District. Each year, the process begins with the
District's Advisory Board preparing and submitting its Annual Report to the City Clerk, which is
then presented to the City Council for approval or modification.
On September 7, 2021, City Council approved the Annual Report, including the proposed
budget, and adopted a Resolution of Intention to levy assessments for Fiscal Year 2021-2022.
Enclosed with this letter is the Resolution of Intention and the Annual Reports for Fiscal Years
2020-2021 and 2021-2022 (Exhibit A), the district boundary map, list of businesses to be
assessed and assessment schedule (Exhibit B), and the types of improvements and activities to be
funded (Exhibit Q. No amendments to the boundary, the benefit zones or the assessment
formula are proposed.
Please be advised that the City Council public hearing to levy the annual assessment has been
scheduled for October 5, 2021, at 6:00 pm, or soon thereafter, at which time public testimony
will be heard regarding this matter. Before or during the public hearing, business owners may
protest the annual assessment. A protest may be made orally or in writing. If made in writing,
protests shall be mailed to the City Clerk's Office, City of Huntington Beach, 2000 Main Street,
Huntington Beach, CA 92648.
Oral protests can be made during the public comment period of the public hearing. Should you
wish to give oral testimony at the hearing, please refer to the City Council meeting agenda
available at huntingtonbeachcagov for instructions. In the event written protests are received
totaling 501/6 or more of the District's assessment value, the City Council may not impose the
annual assessment for one year.
Should you have any questions, please contact Robert Ramirez, Economic Development Project
Manager, at(714) 375-5186 or via email at robert.tamirez@surfcity-hb.org.
Sincerely,
V � ��c,, � Gam_
ss Casanova
Economic Development Manager
PROOF OF SERVICE OF PAPERS
STATE OF CALIFORNIA I
) ss
COUNTY OF ORANGE )
I am employed in the County of Orange. State of California I am over the age of 18 and
not a party to the within action, my business address is 2000 Main Street. Huntington Beach.
CA 92648
Pursuant to Code of Civil Procedure § 1094 6 on September 10, 2021 1 served the
foregoing document(s) described as Resolution No. 2021-42 — A Resolution of the City
Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual
Assessment for Fiscal Year 2021-2022 Within the Huntington Beach Downtown Business
Improvement District and a Cover Letter Addressed to the Downtown Business
Improvement District Members on the interested parties in this action by placing a true copy
thereof in a sealed envelope addressed as follows
259 Occupants/Owners — See label list
a [X] BY MAIL -- I caused such envelopes to be deposited in the mail at Huntington Beach.
California I am readily familiar" with the firm practice of collection and processing
correspondence for mailing. It is deposited with U S Postal Service on that same day
in the ordinary course of business. with postage thereon fully prepaid. I am aware
that. on motion of a party served, service is presumed invalid if postal cancellation date
or postage meter date is more than 1 day after date of deposit for mailing in the
affidavit
b [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage
thereon fully prepaid in the United States mail at Huntington Beach. California,
addressed to the address shown above
c [ ] BY DELIVERY BY HAND to the office of the addressee
d [ ] BY PERSONAL DELIVERY to the person(s) named above
e ( ] BY FAX TRANSMISSION to No
I declare under penalty of perjury under the laws of the State of California that the
foregoing is true and correct
Executed on September 10, 2021. at Huntington Beach. California
Senior Deputy C Clerk
g/followulproof of service letter"doc
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JACK'S SURFBOARDS BOGGELN & COMPANY CPA CVS/PHARMACY#819
JACKS SURF AND SPORT LLC BOGGELN & COMPANY INC GARFIELD BEACH CVS LLC O
16350 GOTHARD STREET#101 215 MAIN STREET 1/2 ONE CVS DRIVE - MC1160
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 WOONSOCKET, RI 02895
MODERN PARKING INC THE IRISHMAN SHOREBREAK HOTEL
MODERN PARKING INC RAYMOND HARTNETT DIAMONDROCK HB TENANT LLC
303 SOUTH UNION AVENUE 424 OLIVE AVENUE 500 PACIFIC COAST HWY L
LOS ANGELES, CA 90017 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 Rj
SALT LIFE LLC DASH OF SASS NAILED IT NAIL BAR
SALT LIFE LLC SANDRA SCHULZ TAYLOR&NATALIE SUSSMAN JENNIFERTRAN
322 SOUTH MAIN STREET 326 MAIN STREET 200 MAIN STREET #117
GREENVILLE, SC 29601 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648
ZIMBABWE HB GIFTS 8,ACCESSORIES(CT) BEACH ISLAND INVESTMENT BUILDERS LLC
ISMAIL ADAM ABDELMAGED BEACH ISLAND INC INVESTMENT BUILDERS LLC
21051 NEWLAND STREET 0161 127 MAIN STREET 101 MAIN STREET#280
HUNTINGTON BEACH,CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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JUAN ALBERTO JUY NO KA OI LLC GOKHAN ALI KUCUK
18731 APPLEWOOD CIRCLE 215 MAIN STREET 957 GARNET AVENUE
HUNTINGTON BEACH,CA 92646 HUNTINGTON BEACH, CA 92648 SAN DIEGO, CA 92109
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18731 APPLEWOOD CIRCLE 220 5TH STREET 214 5TH STREET#101
HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
THE FUNNEL HOUSE KILLARNEY'S WAVELENGTHS RECOVERY LLC
HEIDI'S SWENSENS OF LONG BEACH LLC CULINARY CUISINE LLC WAVELENGTHS RECOVERY LLC
168 HARVARD LANE 703 PIER AVE #B-815 301 MAIN STREET#201
SEAL BEACH, CA 90740 HERMOSA BEACH, CA 90254 HUNTINGTON BEACH, CA 92648
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TANYA BROWN ICESTARFOODS LLC AIDEN BROWN LLC
320 MAIN STREET#1/2 416 OLIVE AVENUE #K 29883 SANTA MARGARITA PARKWAY
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 RANCHO SANTA MARGARITA, CA 92688
SMOKERZ LAND 3 SMOKE SHOP INDARRA MODERN INDIAN CUISINE SURF CITY STORE
ASAP TOBACCO 2 INC INDARRA LLC T VIRAY/N WESCOTT
19042 BROOKHURST STREET 301 MAIN ST#107 60 MAIN STREET
HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
HUNTINGTON SURF AND SPORT TURN-KEY HOMES THE U P S STORE #4482
HUNTINGTON SURF AND SPORT INC FORTUNA INC ARCA INVESTMENT CORP
300 PACIFIC COAST HWY#410 20771 CATAMARAN LANE 412 OLIVE AVENUE
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648
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301 MAIN STREET#108 6650 LUSK BOULEVARD#B104 300 PACIFIC COAST HIGHWAY#200
HUNTINGTON BEACH, CA 92648 SAN DIEGO, CA 92121 HUNTINGTON BEACH,CA 92648
VEGWARE PACKAGING INC CHARLIE'S GYROS MAHKIN THAI & SUSHI
VEGWARE PACKAGING INC CHARLIE'S GYROS INC MAKIN LLC
300 PACIFIC COAST HIGHWAY #303 200 MAIN STREET#103B 303 3RD STREET#140 f
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
F H A REVIEW HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT)
FHA REVIEW INC GOKHAN KUCUK GOKHAN KUCUK
P O BOX 5158 957 GARNETAVENUE 957 GARNET AVENUE
HUNTINGTON BEACH, CA 92615 SAN DIEGO, CA 92109 SAN DIEGO, CA 92109
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REBECCA PATE PARKING CONCEPTS INC SPEEDY CREDIT REPAIR INC
307 3RD STREET#202 12 MAUCHLY BLDG 1 6891 STEEPLECHASE CIRCLE
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2727 CAMINO DEL RIO SOUTH SUITE#300 200 MAIN STREET#206 217 MAIN STREET -1
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316 MAIN STREET#A 1185 WARNER AVENUE 8258 PHLOX ST
HUNTINGTON BEACH, CA 92648-5130 TUSTIN, CA 92780 DOWNEY, CA 90241 -T-
MODEL CITIZEN BASKIN ROBBINS #362100 INNOCEAN WORLDWIDE AMERICAS LLC
SANDRA C &THERESA SCHULZ Z L Z INC INNOCEAN WORLDWIDE AMERICAS LLC
324 MAIN STREET 1 TAIGA 180 5TH STREET#200
HUNTINGTON BEACH, CA 92648 COTO DE CAZA, CA 92679 HUNTINGTON BEACH, CA 92648
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496 JEFFERSON STREET 124 MAIN STREET#101 221 MAIN STREET#D (�
SAN FRANCISCO. CA 94109 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
BARE BUNNY AESTHETICS STUDENT SUPPORT LIVE LP MAKIN WAVES SALON
BARE BUNNY LLC LIVE REWARDS SUSANNA SMITH
19892 OFEILA LN 8583 IRVINE CENTER DR#285 320 MAIN STREET
HUNTINGTON BEACH, CA 92648 IRVINE, CA 92618 HUNTINGTON BEACH, CA 92648
M E HELME HOUSE FURNISHING CO 2ND FLOOR FAD RITTER'S STEAM KETTLE COOKING
GUY GUZZARDO L 1 3 S A LLC RITTER'S SKC LLC
517 WALNUT AVENUE 7282 MURDY CIRCLE 180 5TH STREET#130
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH. CA 92647 HUNTINGTON BEACH, CA 92648
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BAGSTAD ENTERPRISES INC T K FAST GRILL INC MOHAMMAD R KANOUDI & G KANOUDI Q
416 PACIFIC COAST HWY 2212 S LYON STREET 200 MAIN STREET#107
HUNTINGTON BEACH, CA 92648 SANTAANA, CA 92705 HUNTINGTON BEACH, CA 92648
CRABBY'S BOAT HOUSE INNOCEAN WORLDWIDE AMERICAS HAVAIANAS SANDALS a
G'S BOATHOUSE INC INNOCEAN WORLDWIDE AMERICAS LLC OCEANVIEW INVESTMENTS CORPORATION
221 MAIN STREET#F 180 5TH STREET#200 412 OLIVE AVENUE#283
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 r
CELLORION (CT) THE BLOW DOWN LLC CRUISERS PIZZA BAR GRILL
MERIC ATAY THE BLOW DOWN LLC 210FIFTH LLC 3
1817 ALABAMA STREET#D 3195 MORITZ DRIVE 210 5TH STREET
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92648
RAY'S RENTALS ZIGGYS ON MAIN H M R ARCHITECTS
UNITY BIKES LLC FATIN K ALI WILLIAM J RESEIGH
1030 1 ST STREET 200 MAIN STREET#115 221 MAIN STREET#1 3
MANHATTAN BEACH, CA 90266 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
MORRISON SAKAL SURFBOARDS ROCKY MOUNTAIN CHOCOLATE FACTORY
DAVID ANGULO ED SAKAL DANIEL CAPITAL CORP
137 NORTH LARCHMONT BLVD #142 201 MAIN STREET#A 200 MAIN STREET#106
LOS ANGELES, CA 90004 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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HURRICANES BAR & GRILL FRED'S MEXICAN CAFE JACKS SURF & SPORT
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HURRICANE BAR & GRILL INC HUNTINGTON MOOSE LP JACKS SURF &SPORT LLC
200 MAIN STREET#201 300 PACIFIC COAST HIGHWAY#201 16350 GOTHARD STREET ZIP
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92647
GRUPO GALLEGOSF45 TRAINING HUNTINGTON BEACH DOWNTOWN CELLORION (CT)
GRUPO GALLEGOS s GI CONNECT LLC MERIC ATAY S
300 PACIFIC COAST HWY#200 180 5TH STREET 4100 1817 ALABAMA ST#D
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648
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DAIRY QUEEN WEAVER &ASSOCIATES LAZ PARKING CALIFORNIA LLC CO
T J AND D C INC AMERICAN FINANCIAL INC LAZ PARKING CALIFORNIA LLC
11479 BROOKRUN 101 MAIN STREET#220 15 LEWIS ST
RIVERSIDE, CA 92505 HUNTINGTON BEACH, CA 92648 HARTFORD, CT 06103
PIERSIDE COMMISSARY Just Right Apparel
HUNTINGTON BEACH EASY RIDER,DANK CLOTHING
INGEN LLC Manuel J Monge UNDERGROUND COLLECTIVE INC
300 PACIFIC COAST HWY#126 34282 Yucaipa Blvd #202 326 MAIN STREET#101
HUNTINGTON BEACH, CA 92648 Yucaipa, CA 92399 HUNTINGTON BEACH,CA 92648
SESSIONS WEST COAST DELI FLYWHEEL PARLOUR E LEV EN
SESSIONS SANDWICHES NEWPORT BEACH LLC CABCONNECT TECHNOLOGIES INC PARLOUR E LEV EN LLC
414 PACIFIC COAST HIGHWAY 300 PACIFIC COAST HWY#115 301 MAIN STREET#102
HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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SURF CITY SKATES TZONE HUNTINGTON SURF & SPORT S°
ANTONIA EDWARDS VIANTE LLC HUNTINGTON SURF & SPORT INC �VL
223 ELMIRAAVE 200 MAIN STREET#114 300 PACIFIC COAST HWY#410
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5107 qq7/
P R TALENT SUSHI ON FIRE HUNTINGTON BEACH BEER COMPANY p
P R TALENT LLC BANGKOK GROUP LLC H B BEER COMPANY INC
117 MAIN STREET#208 301 MAIN STREET#103 201 MAIN STREET#E
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 r
MAIN STREET WINE COMPANY SURF CITY ALE HOUSE CDA MARKETING GROUP INC
MAIN STREET WINE COMPANY LLC SURF CITY ALE HOUSE LLC CDA MARKETING GROUP INC
301 MAIN STREET#105 408 HUDSON DRIVE 117 MAIN ST#206
HUNTINGTON BEACH, CA 92648 TUSTIN, CA 92782 HUNTINGTON BEACH, CA 92648
HOT SPOT LET'S GO FISHING&SURF CITY SNACK BAR LLC ZIMBABWE HB GIFTS&ACCESSORIES(CT)
FRFFOODS LLC LET'S GO FISHING&SURF CITY SNACK BAR LLC ISMAIL ADAM ABDELMAGED 3
205 MAIN STREET 112 11734 FOREST GROVE ST 1000 SOUTH COAST DRIVE#F706
HUNINGTON BEACH, CA 92647 EL MONTE.CA 91732 COSTA MESA, CA 92626
BEAUTY&THE BEACH STUDIO JAY BIRD'S B J'S RESTAURANT&BREWHOUSE
DILA OZKAN JAY BIRDS DTHB B J'S RESTAURANTS INC
221 MAIN ST#E 303 3RD STREET#100 7755 CENTER AVE#300 ATTN:DIANNE SCOTT
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92647 p�
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AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) M C A TRADING LLC
DUKE'S SURF CITY LTD AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS)
317 PACIFIC COAST HWY 10247 BELLEGRAVE AVE#119 412 OLIVE AVENUE #165
HUNTINGTON BEACH, CA 92648 MIRALOMA,CA 91752 HUNTINGTON BEACH, CA 92648
POSITIVE THOUGHT BRAND(CT4) ZIMBABWE HE GIFTS&ACCESSORIES(CT) THE ICE CREAM WAY
POSITIVE THOUGHT BRAND INTERNATIONAL ISMAIL ADAM ABDELMAGED C & M CAPITOL INC
5318 EAST 2NO STREET#545 21051 NEWLAND STREET#191 214 5TH STREET# 102
LONG BEACH,CA 90803 HUNTINGTON BEACH,CA 92646 HUNTINGTON BEACH, CA 92648
ALOHA GRILL HAMLIN GOODING
ICECREAMTON-SOFTY ICECREAMB HANDCRAFTED
PAIA BREEZE LLC HAMLIN COMPANY CHURROS
ICE CREAM TON INC
221 MAIN STREET#F 221 MAIN STREET#J 12652 GROVEVIEW STREET
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 GARDEN GROVE.CA 92UG
HUNTINGTON BEACH REALTY MAIN STREET HAIR COMPANY I H O P
HUNTINGTON BEACH REALTY INC ROXANN CASACCIA KEDD 954 INC
322 MAIN STREET 200 MAIN STREET#108 12559 W HAVELOCK AVENUE
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 MAR VISTA, CA 90066
221 N MAIN STREET BEACH PROPERTIES LLC RIO MEDIA INC CALI SHORE STORE
221 N MAIN STREET BEACH PROPERTIES LLC RIO MEDIA INC ST MARY CLOTHING LLC
221 MAIN STREET#S 3611 AQUARIUS DRIVE 200 MAIN STREET#112
HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92648
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DING TEA GALLAGHERS IRISH PUB DIANE'S BIKINIS
DARIN H VEN/ MARY VEN SELLOUT RESTAURANT GROUP LLC DIANE'S BIKINIS INC
1807 EAST HARDWICK STREET 19744 BEACH BOULEVARD#477 565 ESPLANADE #107
LONG BEACH, CA 90807 HUNTINGTON BEACH, CA 92648 REDONDO BEACH, CA 90277
SUGAR SHACK CAFE KITE CONNECTION CIO DAVE SHENKMAN TEAM DESIGN & CONSTRUCTION ]
TIM & MICHELE TURNER DAVE SHENKMAN TEAM DESIGN &CONSTRUCTION INC
18052 FRESHWATER CIRCLE 61 MAIN STREET 221 MAIN STREET#S L
HUNTINGTON BEACH, CA 92648-1122 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 $�
SHARKEEZ RIPCORD DIGITAL INC SUNWEST REALTY
SURF CITY HOSPITALITY RIPCORD DIGITAL INC TYLER NICOLE INC
703 PIER AVE #B-815 307 3RD STREET#201 6542 BLUE HERON DRIVE _
HERMOSA BEACH, CA 90254 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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IPA 1031 GROUP LLC SURF CITY MARKET BOBASAUR N
INCOME PROPERTY ADVISORS 1031 GROUP LLC SURF CITY MARKET RANDY TRAN U
101 MAIN STREET 4260 P O BOX 7647 14982 BALLOU CIRCLE 3
HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92615 WESTMINSTER, CA 92683
HO GASTROPUB 7 ELEVEN STORE #3576713 W& R STUDIOS
HO GASTROPUB TWO LLC MARVISTA CO INC WOOLLEY ROBERTSON GROUP INC
412 OLIVE AVE #611 P 0 BOX 219088 123 MAIN STREET#201 q�
HUNTINGTON BEACH, CA 92648 DALLAS, TX 75221 HUNTINGTON BEACH, CA 92648
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MULLIGAN &JOHNSON INCORPORATED KOC'S ENTERPRISES INC AMERIPRISE FINANCIAL
117 MAIN STREET 200 MAIN STREET #105 101 MAIN STREET#220
HUNTINGTON BEACH, CA 92648-5125 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CA
BANZAI BOWLS SHABU ON FIRE ORANGE COUNTY BARBERS PARLOR
BANZAI BOWLS H B SHABU INC ESTELLA RAMOS
1958 PLACENTIA AVENUE #A 301 MAIN STREET#103 200 MAIN STREET#113
COSTA MESA, CA 92627 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 S
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J & J COASTAL LENDING JOLYN CLOTHING COMPANY WET DOG TAVERN G
10 & 10 REAL ESTATE SERVICES INC JOLYN CLOTHING COMPANY INC WET DOG INDUSTRIES LLC
214 5TH STREET#205 150 5TH STREET#100 221 MAIN STREET#B
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
25 DEGREES RIP CURL SURF CENTER CALIFORNIA CLOTHING
CLK CONCEPTS INC RIP CURL INC ST MINA CLOTHING LLC
412 WALNUT AVE 3030AIRWAYAVE 16622 GOLDENWEST STREET#1
HUNTINGTON BEACH, CA 92648 COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92648
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DON PETERS MERRILEE'S INC WAVETRAK INC
117 MAIN STREET#209 790 S COAST HWY 300 PACIFIC COAST HWY#310
HUNTINGTON BEACH, CA 92648 LAGUNA BEACH, CA 92651 HUNTINGTON BEACH, CA 92648-4472
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P O BOX 34442-S-TAX2 BUSINESS LICENSE 318 MAIN STREET 414 WALNUT AVENUE
SEATTLE,WA 98124 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
C B INVESTMENTS INC SANDY'S BEACH SHACK T R RANCH SERVICES LLC
C B INVESTMENTS INC SURF CITY T S P LP T R RANCH SERVICES LLC
300 PACIFIC COAST HIGHWAY#301 315 PACIFIC COAST HIGHWAY 214 5TH STREET#201 L.
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 93
W & R STUDIOS DOS TOROS MEXICAN GRILL MAILPIX INC
WOOLLEY ROBERTSON GROUP INC D-TOWN INVESTORS INC MAILPIX INC
123 MAIN STREET#201 221 MAIN STREET#A 3311 EASTER CIRCLE
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649
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ARMIJO ANTHONY (CT) BOMBURGER JPG Inc. dba Oak Leaf Productions
ANTHONYARMIJO FRFFOODS LLC John Gallegos
21632 KANAKOA LANE 200 MAIN STREET#110 300 Pacific Coast Highway, Suite 203
HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 Huntington Beach, CA 92648
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PEDEGO H B ARIA HOOKAH LOUNGE SMILES CAFE
PEDEGO H B LLC MOHEB FAKHRY FARAG TAHIR KHAN DDS INC
6245 GREENBRIER DRIVE 1555 MESA VERDE DRIVE EAST#2C 305 ORANGE AVENUE #E
HUNTINGTON BEACH, CA 92648 COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92648
SALT HAIR LOUNGE GENTLE DENTAL HUNTINGTON BEACH STYLING BY STEPH/THE BLONDE ROAST U
SALT HAIR LOUNGE LLC COX PROFESSIONAL DENTAL CORP STEPHANIE LAYTON
410 MAIN STREET#104 9800 SOUTH LA CIENEGA BOULEVARD#800 526 MAIN ST#101-5&7
HUNTINGTON BEACH, CA 92648 INGLEWOOD,CA 90301 HUNTINGTON BEACH,CA 92648
COLOR ME ALLIE E J I DESIGNS MAIN STREET CLEANERS
ALEXANDRA PIKE JOSEPH BWIRE WILLIAM E RIVAS
526 MAIN STREET 101-5&7 415 TOWNSOUARE LANE #222 504 MAIN STREET #A
HUNTINGTON BEACH, CA 92648 HUNGTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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HANNAH KIRKSEY NADIA BENNETT CROTEAU PATRICIA REILAND
210 CHICAGO AVENUE#1 311 5TH STREET PO BOX 15364 b
HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 NEWPORT BEACH, CA 92659
SAIL PROPERTIES INC JAX BICYCLE CENTER SANCHO'S TACOS
SAIL PROPERTIES INC HANDS ON BICYCLES INC SANCHO'S TACOS INC
315 3RD STREET#D 14210 CULVER DRIVE#61H 602 PACIFIC COAST HIGHWAY#B
HUNTINGTON BEACH, CA 92648 IRVINE, CA 92604 HUNTINGTON BEACH, CA 92648
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MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA KE VY DALY
HOPBET INC PRIE LLC
P O BOX 219088 429 MAIN STREET4101 18531 MAIN STREET#144
DALLAS, TX 75221 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648
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D C WEALTH ADVISORS INC MIKE ALI HIKMET ERZIN & STACIA LOVATO 000
438 MAIN STREET#220 8181 DEAUVILLE DR 417 MAIN STREET#102 7-
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648
CASSANDRA CAPRI HAIR ZEPHYR BARBERSHOP DWIGHT'S BEACH CONCESSION
CASSANDRA CAPRIOLI NICHOLAS PASQUA JACK &JEANETTE CLAPP
10630 GROVEDALE DRIVE 504 MAIN STREET#D 1210 MAIN ST
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225 5TH STREET 8181 DEAUVILLE DR 8181 DEAUVILLE DRIVE
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TRACI HAWKINS TAMARA MORENA YVETTE KHODAVERDI
257 WAKE FOREST ROAD 18777 SINCLAIR LANE 613 6TH STREET
COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 +
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R M A INTERNATIONAL.LANDSCAPE ARCHITECTURE&PI-AN KELSEY JOHNSON
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A& S ACCOUNTING SOLUTIONS INC DON GALITZEN DING DR LLC
321 5TH STREET PO BOX 151 311 5TH STREET
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
BOW AND ARROW HAIR LOUNGE AMBIT CONSULTING LLC JACK'S BEACH CONCESSION
CORY BUTCHER & JENA FORREST AMBIT CONSULTING LLC JACK K CLAPP
315 3RD STREET#P 410 E SOUTHERN AVENUE 1210 MAIN STREET
HUNTINGTON BEACH, CA 92648 TEMPE, AZ 85282 HUNTINGTON BEACH, CA 92646
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BRANDON BAGGETT CUCINA ALESSA HB INC EV RIDEABLES LLC
315 3RD STREET#F 520 MAIN STREET 220 WALNUT AVENUE
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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MAIN ST LIQUOR MARKET MONTGOMERY JEWELERS SOLENA LANDSCAPE
GCB INDUSTRIES INC NANCY MONTGOMERY G R E INC 000
508 MAIN STREET#B 501 MAIN STREET#G 438 MAIN STREET#210
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
NEIRA DESIGNS & FIX-IT ETC EIDO PACIFIC COAST BODY SCULPTING LLC
OMAR NEIRA EIDO LLC PACIFIC COAST BODY SCULPTING LLC
417 MAIN STREET#101 438 MAIN STREET#220 415 TOWNSOUARE LANE#213
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
HOSTETLER KERI SKINSATIONAL MOOD SWINGS
KERI HOSTETLER JENNIFER SPITZER KIMBERLY BYARS 3
835 N KINTYRE DR 526 MAIN STEET 101-3 417 MAIN STREET#103
ORANGE, CA 92869 HUNTINGTON BEACH, CA 92648-5165 HUNTINGTON BEACH, CA 92648
COASTLINE REAL ESTATE INVESTMENTS LLC CONTINENTAL 1 HOUR CLEANERS INC THAI WAVE RESTAURANT
ANDREW STUPIN CONTINENTAL 1 HOUR CLEANERS INC THAI WAVE INC
215 5TH STREET#A 411 MAIN STREET 522 MAIN STREET
HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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HEADLINER SURFBOARD AND BIKE RENTALS KUO JESSICA
DAVID HOFFER NICHOLAS HOROBEC JESSICAV KILO
315 3RD STREET#L 311 5TH STREET 12200 MONTECITO #H101
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SEAL BEACH, CA 90740
PETE'S MEXICAN FOOD WATERFRONT BEACH CABANA DANIEL JAFFE DDS
CARLOS/JENNY GONZALEZ WATERFRONT INC DANIEL JAFFE DDS yl
213 5TH STREET 21100 PACIFIC COAST HWY 305 ORANGE CIRCLE#C
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
LUCY'S TAILORING &ALTERATIONS BEE BEE NAILS EUROPA NAIL STUDIO
HARRY GULDJIAN PHUONG MAI HUYNH EUROPA NAIL STUDIO INC
504 MAIN STREET#B 501 MAIN STREET#F 508 MAIN STREET#A
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
DIRTY DOG WASH JAN'S HEALTH BAR HAVEN OF WELLNESS INC
NICHOLAS B GILLESPIE HOLGUIN HEALTH HAVEN OF WELLNESS INC (�
504 MAIN STREET#C 501 MAIN STREET#D 315 3RD STREET #H
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
SUGAR CABANA HORN HOLISTIC ACUPUNCTURE THE TRAINING SPOT
CHERYL CALLAHAN JENNIFER HORN THE TRAINING SPOT LLC
5911 LOURDES DRIVE 419 MAIN STREET#E 5319 UNIVERSITY DR #64
HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92648 IRVINE, CA 92612
RACHEL IVERSEN LAC BRENT 0 NICHOLS DDS SUITE INSPIRATION
RACHEL IVERSEN BRENT 0 NICHOLS ONEAL GROUP LLC
13800 PARK CENTER LANE #351 305 ORANGE AVE#A 626 10TH STREET
TUSTIN, CA 92782 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
Easy Peel Adc[ress Labels -Go to-a�/tclinplates�-
ELEVATE SPA SERVICES Healing Cryotherapy
PORCELAIN HAIR STUDIO I PORCELAIN HAIR EXTENSIONS CHANTAL LUNDERVILLE Gina Tiritilli O
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257 WAKE FOREST ROAD 427 ENCLAVE CIRCLE #306 526 Main Street#101-14
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COSTA MESA, CA 92626 Huntington Beach, CA 92648 VX
HOWARD FISCHER DVM A PRO CORP SIGNATURE PRINTING BODHI TREE VEGAN CAFE
H FISCHER DVM A PRO CORP KSK FINANCIAL GROUP INC HUONG PHAM
113 20TH STREET 503 PECAN AVE 501 MAIN STREET#E r
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 93
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SHAUNA NASRI DAVID A SMITH WESTLAND BUSINESS SERVICES INC
8081 LAMPSON AVE#60 217 5TH STREET 428 MAIN STREET#202
GARDEN GROVE, CA 92841 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
JUVE CREATIVE INC ATM GLOBAL INCORPORATED PACIFIC RIM TAX &ACCOUNTING
JUVE CREATIVE INC ATM GLOBAL INCORPORATED PACIFIC RIM TAX &ACCOUNTING INC
428 MAIN STREET#208 419 MAIN ST#309 412 OLIVE AVE #625
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 E
602 COFFEE HOUSE PHOTO HOUSE INC LEATHER AND LACE O C
602 COFFEE HOUSE LLC PHOTO HOUSE INC KRIS PREISS
602 PACIFIC COAST HIGHWAY#A 419 MAIN STREET#C 19311 PISMO LANE
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 t
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GUARANTEED RATE INC BLUE CHAIR ACCOUNTING MILK AND HONEY HB
GUARANTEED RATE INC SHERRI BRITTON MILK AND HONEY HB $
428 MAIN ST#205 315 3RD STREET#O 438 MAIN ST#110
HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648
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a
Moore, Tania
From: Esparza, Patty
Sent: Thursday, September 9, 2021 11:37 AM
To: Moore, Tania; Switzer, Donna
Subject: FW: Agenda Item 16 (The Downtown BID)
Patty Esparza, C7►fC
Assistant City Clerk
City of Huntington Beach
2000 Main Street
Huntington Beach, CA 92648
(714) 536-5260
From: Estanislau, Robin <Robin.Estanislau@surfcity-hb.org>
Sent: Tuesday, September 7, 2021 4:38 PM
To: Esparza, Patty <PEsparza@surfcity-hb.org>
Subject: Fwd: Agenda Item 16 (The Downtown BID)
Sent from my iPad
Begin forwarded message:
From: Kim Kramer<kim a e-mailcom.com>
Date: September 7, 2021 at 11:33:50 AM PDT
To: "Carr, Kim" <Kim.Carr(&,surfcity-hb.org>, "Delgleize, Barbara"
<Barbara.Del Ig eize�surfcity-hb.org>, "Posey, Mike" <Mike.Posey'iisurfcity-hb.ore>, "Moser,
Natalie" <Natalie.Moser(a surfcity-hb.org>, "Kalmick, Dad' <Dan.Kalmick(dsurfcity-hb.org>,
"Bolton, Rhonda" <Rhonda.Bolton(d),surfcity-hb.org>
Cc: "Chi, Oliver" <oliver.chi a surfcity-hb.org>, "Estanislau, Robin'
<Robin.Estanislau a surfcit).-hb.ore>
Subject: Agenda Item 16 (The Downtown BID)
Dear City Council Members,
cc: City Manager, City Clerk,
As most City Council members are well aware, the Downtown BID organization is currently in
violation of. . .
• Financial Disclosure Laws, SUPPLEMENTAL
• The California Public Records Act, COMMUNICATION
• Federal501c Disclosure Laws,
• BID Nonprofit Bylaws, McWv Data:
• The City's Code of Ethics, and
r Agenda Item No.: A0
• The California Constitution,Article 1 Section 3(b)(1) as follows: "The people
[of California]have the right of access to information concerning the conduct of the people's
business, and, therefore, the meetings of public bodies and the writings of public officials and
agencies shall be open to public scrutiny. "
As most City Council members are also well aware, the Downtown BID organization is engaged
in election irregularities which include candidate suppression and BID staff involvement in
candidate solicitation,both of which are unethical and yet another violation of the City's Code
of Ethics.
As most City Council members are also well aware, the Downtown BID organization
deliberately and with malicious intent(by definition, "acting willfully or intentionally to cause
harm') avoids best practices for membership organizations regarding membership
communications. To wit (as of August 16, 2021), the BID does not have a business owners
database and the BID can not communicate by email with 23%of the BID member businesses
and an estimated 30%of the BID business owners.
And finally, AS EACH CITY COUNCIL MEMBER HAS TAKEN AN OATH OF OFFICE
TO DEFEND AND SUPPORT THE CALIFORNIA CONSTITUTION and whereas the
Downtown BID organization has(on more than one occasion) deliberately and with malicious
intent ignored their legal and constitutional obligations under the California Public Records .Act
enshrined in Article 1 Section 3(bxl) of the California Constitution,what action n ill the Citc
Council take this evening to address these land other) issues?
In closing, as most City Council members are also well aware, there are many other issues in
play here with the BID organization, the least of which are a lack of accountability, lack of
professionalism and lack of responsibility to the BID membership itself. Each year the Council
meets to review the BID operation and I would encourage this Council to make adjustments this
year to raise the stakes. Let's no longer bury our heads. Let's do the work to make Downtown
the best it can be.
Thank you for your consideration.
Respectfully submitted,
Kim Kramer
kim a e-mailcom.com
2