HomeMy WebLinkAboutCity Council - 2022-44 RESOLUTION NO. 2022-44
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2022-2023 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy assessments to promote business and
tourist related activities; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report" and "Proposed Budget for Fiscal Year 2022-2023" (collectively,
"Annual Report"); and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004.
By this Resolution, the City is declaring its intent to levy an assessment for fiscal
year 2022-2023 pursuant to the process detailed in Streets and Highways Code §36500, et
seq.; and
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
SECTION 1. The recitals above are incorporated herein.
SECTION 2. There is no intention to change the boundaries or any benefit zone
within the District.
SECTION 3. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2022-2023,
describing the improvements and activities to be provided.
22-11583/287625 1
Resolution No. 2022-44
SECTION 4 Council's intent is to levy and collect assessments within the
District area for Fiscal Year 2022-2023 as per the assessment schedule listed in Exhibit
B attached hereto and incorporated herein by this reference.
SECTION 5. A map of the District area and the type or types of improvements
and activities proposed to be funded by the levy of assessments on businesses within the
business improvement area are specified in Exhibit C, attached hereto and incorporated
herein by this reference. Further, the improvements, if any, to be acquired for the
proposed business improvement area are specified in Exhibit C.
SECTION 6. A public hearing shall be held before the City Council on October
4, 2022, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which
time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be
made orally or in writing; but, if written, shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the
irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing
at any time before the conclusion of the public hearing set forth above. If written protests
are received by the owners of businesses within the District, which will pay 50% or more
of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the City Council. If the majority protest is only against the furnishing
of a specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 7. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 8. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington
Beach, CA 92648, (714) 536-8300.
SECTION 9. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
22-11583/287625 2
Resolution No. 2022-44
SECTION 10. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the day ofpT ,D , 2022.
UU#i&*
Mayor
REVIEWED AND APPROVED: INITIATED AND APPROVED:
��c )�-, (D
C ana Director of Community Development
APPROVED AS TO FORM:
Crty Attorney
22-11583/287625 3
Exhibit"A" - Resolution No. 2022-44
Am
Huntington Beach ! • •
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Annual Report
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The Downtown Business Improvement District (the "District")
is a program established in 2004 by the City of Huntington
Beach to fund activities and improvements benefiting all
ABOUT businesses within a specified boundary area. The Huntington
Beach Downtown Business Improvement District (HBDBID), a
private non-profit 501c6 business-based corporation that
was established in 2008, is an all-inclusive collaborative
advocate for the entire growing downtown region.
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To be the advocate for our coastal downtown
community creating economic vitality and the premier
entertainment destination. To make recommendations MISSION
to the City Council on the expenditure of revenues
derived from the levy of assessments of businesses
within the District.
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To be a sustainable catalyst for a thriving and livable
downtown, nationally recognized for its diverse local
businesses and authentic, unique culture. Known for
VISIONbeing welcoming, accessible, clean, safe, fun and
environmentally conscious.
176
EXECUTIVE BOARD
President: Brett Barnes, Dukes Huntington Beach
Vice President -Stuart Goldberg, Innocean Worldwide
Secretary: Janice Tugaoen - Shorebreak Hotel
Treasurer: Kelly Miller - Visit Huntington Beach
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DIRECTORS Nate Bernal - Sandbar
Bob Bolen - Huntington Beach Realty
Jim Hall - Surf City Ale House
Sandra Schulz Taylor - Model Citizen & Dash of Sass
Peter Townend - International Surfing Museum
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STAFF
Executive Director: Jaime Strong
Office Coordinator: Denise MacAllister
177
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A Business Improvement District (BID) is an area where business owners collectively agree to pay
assessments to fund improvements and activities that benefit the district.
In partnership with the downtown business owners, the Huntington Beach City Council formed the
Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance
No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in
the downtown business district.
In 2008, City Council appointed a non-profit organization, the Huntington Beach Downtown Business
Improvement District (HBDBID), to serve as the District's Advisory Board. The HBDBID acts to administer
and manage BID activities and funding outlined in the ordinance and resolutions establishing the
District. The HBDBID consists of a volunteer Board of Directors and administrative staff to support the
goals of providing communication, marketing, and coordination of the HBDBID's work.
3 178
The Annual Report
The District's Advisory Board (HBDBID) is required to prepare an annual report to be submitted to the Huntington
Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a
summary of accomplishments, and the following information:
o Proposed changes in the boundaries of the parking and business improvement areas or in any of the
benefit zones within the area in FY 2022-2025 (no proposed changes)
• Improvements and activities to be provided for FY 2022-2023 (page 8)
o The estimate of the cost of providing the improvements and the activities for FY 2022-2023 (page 17,
under Budget)
• Method and basis of levying the assessment for FY 2022-2025 (page 6 and 7, under BID Member
Overview and Assessment Chart)
• Amount of any surplus or deficit revenues to be carried over from previous year (page 17, under Budget)
• Amount of additional contributions to be made from sources other than assessments (page 17, under
Budget)
The annual assessment process requires City actions -- including two City Council meetings,where the City
Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting
• Presentation of the FY 2022-2023 Annual Report and proposed budget and action by Council on a
Resolution of Intention to levy assessments
Public Notice
• Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the
public hearing)
2nd City Council Meeting
• Public hearing on the annual assessment and to receive protests against levy of assessments and Council
action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the annual
assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the
City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for
that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual
process to levy the assessment will start over in the next year.
179
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How can I provide Public Hearing Comments For or Against the Assessment?
At the annual public hearing, all members of the District and the public are welcome to speak to the City Council
regarding the annual assessment. A protest against the levy assessment may be:
• made orally or in writing
• made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more
of the proposed assessments are against the assessment, a protest must be in writing and received before
the public hearing
Each written protest must be received by the City Clerk no later than the public hearing. Written protest against
the benefit assessments to be levied may be:
• mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California
92648
• emailed to robert.ramirez@surfcity-hb.org with the subject line: Downtown BID Assessment Protest
• submitted to the City Clerk before the public hearing
Each written protest must be filed by an owner of a business located within the District and signed by the person
shown on the official records of the City as being the owner or designated agent of that business. For purposes
of District protests,the "official records' of the City are the City business license database. If the person signing
the protest is not shown on the official records of the City of Huntington Beach as the owner of the business,then
the protest shall contain or be accompanied by written evidence that the person is the "designated agent" for
the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of
the public hearing.
If there are a large number of written protests submitted on a timely basis,the City Council has the option to
close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a
thorough counting of the submitted written protests. If written protests have been timely submitted by the owners
of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire
District, then no further proceedings to levy the assessments shall occur for the FY 2022-2025 year and any new
proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date
of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as
to an improvement or activity proposed in the annual report,then that type of improvement or activity shall not
be included in the upcoming year.
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The following are recommendations from the Advisory Board on the expenditure of revenues derived from
the levy of assessments, estimated to total $107,000 for FY 2022-2023:
Ambassadors: $32,100 (30%)
• Establish a rapport and presence with business owners, patrons, and residents with an increased
presence during large crowd events to provide the safest environment possible
District Management (Executive Director): $26,750 (25%)
• The Executive Director will oversee the budget, marketing strategy, event management, stakeholder
communication, and act as a liaison to the City of Huntington Beach
• Host 2022-2023 BID Board of Directors Retreat to better understand Board Member's role
• Clarify the BID Board of Director's vision to create a stronger voice for the District
• Convey the value of the District through communication and outreach to new and current members
• Strengthen the voice of the District merchants through the District's marketing/events, governance, and
beautification committees
Marketing & Events: $21,400 (20%)
• Marketing will promote and create the story of the District through the website, newsletters, and social
media
• Strengthen the District's brand with HBDBID members, community, and partners
• Actively seek out opportunities to include the District in events that take place in Downtown
Holiday Beautification: $16,050 (15%)
• Promote visitation during the holidays with holiday decor in November and December including lighting,
decor elements and a tree on the 2nd Block of Main Street
Cleaning: $10,700 (10%)
• Additional cleaning is during special events and peak season to keep Downtown clean for locals and
visitors
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PROGR '' 'i
30% of FY 2022-2023 assessment fees fund the Ambassador program
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AMBASSADOR PROGRAM
The Ambassador program through 12 "0" 27 Protective Services, aka Big Tony, officially started in 2017
after a pilot program in 2016 and continues to be vital to the weekend safety of the District.
The purpose of the Ambassadors is to establish a rapport and presence with business owners, patrons,
and residents of Huntington Beach in the District. Their role is to observe and report situations concerning
well-being and safety within the surrounding area. Their goal is to ensure that all visitors to Downtown HB
enjoy themselves and are provided with the safest environment possible. Visit Huntington Beach funds a
portion of the Ambassador program.
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HBPD COMMUNICATIONS
HBDBID has a positive relationship with the HB Police Department. They continue to play a vital role on the
"Downtown Business Briefing" biweekly calls. In June of 2022, HBDBID along with Visit Huntington Beach
and the HB Police Department hosted a Responsible Service Meeting. Over 80 attendees heard from
Council Member Kim Carr, HB Police Chief Eric Parra and Alcohol Beverage Control (ABC) to learn more
about responsible serving. HBDBID is partnering with the HBPD for an active shooter training for our
Stakeholder in Fall 2022.
DOWNTOWN
RESPONSIBLE
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EXECUTIVE "DI-RECTOR
25% of FY 2022-202.3 assessment fees fund the Executive Director
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The Executive Director is responsible for the overall administration, financial management, and
day-to-day activities of the District. This includes carrying out the directives determined by the elected Board
of Directors.
Serves as the primary connection, listening, and outreach to HBDBID members (Stakeholders).
General Administration
Maintain the District office location and staff. Liaison to the City of Huntington Beach regarding
District matters including City of Huntington Beach maintenance,Ambassador program, and more.
Financial
Oversee the financial management of the District under the direction of the Board of Directors and the
Treasurer.
Marketing &Communication
Develop and implement strategies to generate awareness of the District through marketing opportunities,
planned events,social media, and print marketing/advertising. Examples of District communication include a
biweekly zoom meeting (Downtown Business Briefing), Quarterly Stakeholder Meeting, Newsletters, etc.
Events
Oversee the implementation of all District events including:
Weekly: Surf City Nights (Tuesday) and Surf City Artisan Fair (Fridays and select weekends)
Annual: Chili at The Beach, HB 4th of July Block Party, He'e Nalu Aloha Pier Festival, Surf City Days, Rockin Fig
Vintage Surf Festival, Surf City Spooktacular,Magic on Main Street and more.
Partnerships
Serve as an ambassador to the District community including active member of the HB Chamber and
Surfing Walk of Fame Board Member.
Full job description available upon request.
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20% of FY 2022-2025 assessments fees fund Marketing & Events
HBDBID continues to tell the story of downtown through our social media,website, and newsletter.
SOCIAL MEDIA
The District manages two Instagram accounts - @hbdowntownusa and @hbdowntownevents. The HB
Downtown USA account has been active since 2020 and has a following of over 6,000. The account
promotes downtown businesses such as new member openings, business spotlights, and more. The
District Events account was created when HBDBID became the operator of the Artisan Fair at Pier Plaza.
The account focuses on District events and highlights market vendors. Through the collaboration
feature, the accounts can easily connect.
WEBSITE
A primary focus of HBDBID marketing has been revamping the HB Downtown Website. The new website
will feature each business with its page that will include a business description, photos, and links to their
social media. In addition, there will be more information about District signature events to promote
activity in the downtown district. The new website will be complete by the end of 2022.
E-NEWSLETTERS
E-Newsletters continue to be a positive marketing tool for the District. This will be an important tool to
connect with the new website to create more "blog" style e-newsletters for better storytelling.
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2021-2022 posts with the most engagement include:
HBPD Appreciation Night, Duke's Huntington Beach, Downtown, and
Surf City Nights closure to honor fallen HBPD officer Nicholas Vella.
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Many of the District's signature events had been on hiatus since 2019 due to COVID-19. With the return of Surf
City Nights in early 2021,signature and NEW events have made a return to the downtown destination. These
events provide a sense of community, enhance the downtown experience and add value to the City of
Huntington Beach.
Surf City Nights, a weekly event, is a destination for our locals and visitors. The number of vendors has
decreased by roughly 50 percent due to less space with the addition of outdoor dining. This created an
opportunity to reimagine the market and create a unique experience for Surf City Nights. This was achieved
through:
o Increased pre-packed vendors to include fresh seafood, small batch soups, nut milks, and more.
o Additional Certified Farmers for more variety and a more extensive presentation.
o Develop a partner calendar with monthly activations from HBFD, HBPD,Community & Library Services,
and more.
Programming, live music, and new vendors make Surf City Nights the place to be on Tuesday nights!
Fall/Winter 2021 began the return of many annual events, including Surf City Days (canceled due to oil spill),
Surf City Spooktacular(Halloween),Magic on Main Street (Tree Lighting), and Chili at The Beach.
In March of 2022, the HBDBID became the operator of the Pier Plaza Artisan Fair. The Surf City Artisan Fair
focuses on local and regional crafters, dynamic programming, and community engagement. The concept of the
Four Corners (Gathering, Giving, Creative and Learning) creates a foundation of welcome, inspiration,
philanthropy, and idea sharing through art, music, non-profits, community groups, and education. This NEW
event is an excellent addition to downtown events.
Surf City Days will return in September 2022 after a hiatus in 2019. The weekend festival will include the
He'e Nalu Aloha Pier Festival, HSS Demo Days, and the 2nd Annual Rockin Fig Vintage Surf Festival. He'e Nalu
Aloha Pier Festival is a two-day event with entertainment, performances, and a Hawaii-themed vendor market
at Pier Plaza.
HBDBID continues to maximize opportunities with events taking place in the District.
Events include:
o Boats on Main Street-speedboats displayed on Main Street during the 2021 Pacific Air Show.
0 4th of July Block Party-a community kick-off with live performances from the Ramsey Brothers and
Redneck Rodeo on the City's showmobile.
o California Surfing Day-a collaboration with International Surfing Association.
This collaborative approach with our partners has increased activity and connectivity in the downtown
destination. 12
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.M TSEAVT� 14QATj. I
15% of FY.2022-
ADDITIONAL CLEANING
10% of FY 2022-2025 assessment fees
HOLIDAY BEAUTIFICATION
Holiday decor elements include lighting, snowflakes above Main Street and the decorated tree on the
2nd Block of Main Street. Holiday events are added to the calendar to celebrate the season in the
District.
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ADDITIONAL CLEANING
The HBDBID hosts many events in Huntington Beach, including the 4th of July, US Open, Pacific Airshow,
and additional porters are needed to keep Downtown clean during crowded events.
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Huntington Beach Downtown Business Improvement District
Statement of Financial Position
As of June 30,2022
TOTAL
ASSETS
Current Assets
Bank Accounts
1020 Rrst Bank-Main Acct 54,800.66
1030 First Bank-MM 160,757.91
1040 First Bank-Maintenance 1,883.00
.............__..............._.............__._.
Total Bank Accounts $217;441.57
Other Current Assets
1330 Prepaid Rent 500.00
Undeposited Funds 2,537.50
Total other current Assets $3.037.50
Total Current Assets $220,479.07
Fixed Assets
1640 Machinery&Equipment 11,651.68
1660 Office Equipment 538.74
1670 Computers 2,056.67
1.700 Accumulated Depreciation 13, ,
_ ....__..... ..... .. .... 496_..73...._.
Total Fred Assets $750.36
TOTAL ASSETS $221,229.43
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
2080 Payroll Clearing -185.08
2100 Payroll Tax Payable -888.39
Total Other Current Liabilities $-1,073.47
Total Current Liabilities $-1,073.47
Long-Term Liabilities
2400 Notes Payable- SBA EIDL 150,000.00
Total Long-Tenn Liabilities $150,000.00
_............._._.._.__.
Total Liabilities $148,926.53
Equity
3100 Unrestricted Net Assets 55,247.68
Retained Earnings 0.00
Net Revenue 17,055.22
Total Equity $72,302.90
TOT1. AL LIABILITIES AND EQUITY $221,229.43
14 189
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Huntington Beach Downtown Business Improvement District
Budget vs.Actuals:2021-2022 Budget-FY22 P&L
October 2021-June 2022
TOTAL
ACTUAL BUDGET OVER BUDGET %OF BUDGET
Revenue
4010 City of HB Grant 15,000.00 10,000.00 5,000.00 150,00%
4050 BID Assessments 104,590.00 80,000.00 24,590.00 130,74%
4100 Chili at the Beach 13;520.00 10,000.00 3,520.00 135.20%
4200 Event Revenue 105,614.00 105,614.00
4300 Surf City Nights 113,921.33 123,800.00 -9,878.67 92.02%
4350 Surf City Movie Nights 2,500.00 -2,500.00
4400 Surf City Days 15,000.00 -15,000-00
4450 Summer Kickoff Event 10,000.00 -10,000.00
4500 Miracle on Main 80,00 5,000.00 -4,920.00 1.60%
4650 Halloween 5,000.00 -5,000-00
4800 City of HB Maintenance 148,929.64 133,578.00 15,351.64 111.49%
Unapplied Cash Payment Revenue 0.00 0.00
Total Revenue $501,654.97 1.$394,878.00 $106,776.97 127.04%
Cost of Goods Sold
5100 Rental&Setup 32,489.67 9,000.00 23,489.67 361.00%
5150 Parking 1,927.00 1,800.00 127.00 107.06
5200 Street Cleaning 562.50 4,500.00 -3,937.50 12,50%
5250 Street Closure 2,735.00 4;500.00 -1,765.00 60.78%
5300 Event Expenses 10,644.33 45,000.00 -34,355.67 23.65%
5330 Entertainment 12,668.20 12.668.20
5380 Printing&Production 12,163.93 12,163.93
Tota15300 Event Expenses 35,476.46 45,000.00 -9,523.54 78.84%
5500 Miscellaneous 5,697.00 .5,697,00
5600 Holiday Beautification 1.9,750.00 20,000.00 -250.00 98.75%
5800 Maintenance 163,686.80 124,578,00 39,108.80 131.39%
_total.
T Cost of Goods Sold $256,627.43 $215,075.00 $41.,552.43 119.32
.._._.
__....._
GROSS PROFIT $245,027.54 $179,803.00 $65,224.54 13828
Expenditures
7010 Advertising&Marketing 2,641.00 13,300.00 -10,659.00 19.86%
7030 Auto 58.45 58,45
7050 Bank Charges&Fees 230.98 900.00 -669.02 25.66%
7070 Consultants 134,203.64 122,697.00 11,506-64 109.38
7090 Charitable Contributions 3,000.00 3,000.00
7100 Dues&subscriptions 4,105.56 2,250.00 1,855-56 182.47%
7150Insurance 2,060.00 1,900.00 160.00 108.42%
7170 Legal&Accounting Services 5,515.00 5,730.00 -215.00 96.25%
7190 Meeting&Training 1,058.79 650.00 408.79 162.89%
7191 Election 1,590.00 0,00 1,590.00
7200 Miscellaneous Expense 132.25 132.25
7210 Office Supplies 2,461.63 900.00 1,561.63 273.51%
7240 Payroll Expenses
Cash Basis Tuesday,July 5,2022 04:06 PM GMT-07:00 V2
15 190
continued}
Huntington Beach Downtown Business Improvement District
Budget vs, Actuals: 2021-2022 Budget-FY22 P&L
October 2021 -June 2022
TOTAL
ACTUAL BUDGET OVER BUDGET
7242 Wages-Administrative Assistant 1,075.00 1,075.00
7255.Payroll Processing Fees 631.86 225.00 406,86
Tidal 7240 Payroll Expenses 1,706.86 225.00 1,481 88
7280 Postage 58.00 58.00.
729.0 Rent&Lease 12,800.00 12,200.00 600.00
7300 Repairs&Maintenance 612.50 360.00 252.50
1310 Security 3,500.00 3,500.00
7315 Ambassador Program 40,809 80 24,600.00 16,209 80
Total 7310 Security 44,309.80 24,600.00 19,709.80
7320 Taxes&Licenses 3,122.70 1,400.00 1,722:70
7330 Telephone 1,781 Z5 1,665.00 116.55
QuickBooks Payments Fees 6,541.65 21476.00 4,065.65
Unapplied Cash Bill Payment Expend'dure 0.00 0•00
Total Expendikt�res _._ _.. ...._ ... .._... .._ _ ,9N�_..__ $191,26100 - $36,737.36
.........
NET OPERATING REVENUE_ $17,037.18 $..11,450.00�_..__ .._..-$28,487.18
Other Revenue
8000 Interest Earned 18.04 18.04
_..�_ - - _........._—__. __... --.._..._ _..�
TotW Other Revenue $18.04 -- $0.00 $18.04
......—.--..._ __ _._._......... _—_ —_.. ,_._.. ..._—.._
NET OTHER REVENUE $18.04 $0.00 $18.04
_ -- ----- - _..~ _.....__......._ ...._.. .__------- _-----.-- . __...................
NET REVENUE - -._ ... .
$17,055.22 $-11,450.00 $28,505.22
16 1st
BUSINESS IMPROVEMENT DISTRICT
W22-2023 9,dget
INCOME: 0a NOV DEC AN no MAR APR MAY JUN JUL AM SEP YGRLYTOTALS
Cky&He Maintenance $16,533.W $16,533.W $16,533.W $16,533.m $16,533.W $16.""m 116,533.m $16,533.m $16,533.00 $16,533.W $16,533m $16,533.W $198,311.00
BID Asseszmenn• S7,OW.m $9,000.W S9,W0.W $S,m0.W $10,m0.W $m,m0.W $lOpm.m $mpm.00 $SO,000.W $10,000.W Sa,ODO.m $8.Oo0.W $107p00.W
Surf Oty Nl[Ap S33,SW.00 $n,SOO.W $13,m0.W $lLSW.W $11,SW.W :13,SW.00 $14,5W.m $17.500m $18,SW.W $m., .00 $18 .m $1e,500m $1Bz. Do
Sudcitywn ,OWS10 .m$l0,WO.W $lolmWSudCItYArshanFair $29,OW-00 $29,WO.W S27,WO.W $21Wo.W S21,OW.W M,0W.W $27.500.W $27,WD.m S23,UD0.W 531,000.W $23AW.m S30,SWm $330,ow Do
Halbw«n SS,OW.W SS,-..
M0nth Totals $71Wim $66,033m SKS3400 $e7,033J00 S91A"000;f62,0•s•^`$0f,5I&W MAWI.OD $7.,003.00 $75,333J10 S7S,,0lS= $USS= -. 8Zi;7
EXPENSE: OR NOV DEC MN FES MAR APR MAY JUN JUL AUS SEP YEARLYTOTALS
City of He M,intenan« $15,533.DO $15,533.00 $15,533.00 $15S33m $15,593.01) $19,533.00 $15,593.00 $15,533.00 $15,533.100 $15,533.03 $15,533.01) $15,533.00 $186,396m
Ckanint $6,soom $1,OOO.m $1,om.W $2,851m $LW0.W S1.000.W $2,600M $1,UOO.m SLOD0.00 $8,800.00 $7.0110.0) $5,200.00 $39,251W
Merketin[ $1,2W.W S2.2W.W $3,2W.W Sl,2m.W $1,zW.m 5683.00 S7Wm $7m.W $7W.00 S7Wm $7W.m $7Wm S30.s83.W
Ame,ss•don Protrsm S4,400.00 S1,ODD.W Show.. S1,Wo.W $3,0m.m $3,Sm.m $2,9W.W $7,40om Sn soo.m 513,mom $lo,sWm S1.00D.W sm,2W.m
oNMe 6wnses $1m.W $lmm $2W.W $2W.W S1m.W $2m.m S1W.W Sloom Sloo.W 53m.W Sloom S3W.m S1.2W.W
eankCMrtes $1W.m S1W.Do SlW.W Slm.m S1W.W S10o.W Sloom S m= Sm.m smoo Sloo.W S1W.m S3,2W.W
Wa 63uhsmwl,ns 5350.m $350m $350.00 $350.00 535O.W 5350.00 $350.W 5350.W $350.W $35om $3s0.W $950.m 54,2W.m
bnrsn« SO.m $O.m MOD $600.00 $0.0) $om So.m S1500m $O.W 50.00 SD.W Som Sz=.W
rmuntlnt $mcCD $Wm $mo.m $540.W $850.00 S11m.00 $540.00 $540.00 $mo.m 5540.W $540.00 $540.W $7,350.W
Uc,nu A- $250.00 $250A0 $250.00 $250.0) $250.00 $zso.m $25O.m $250.00 $250.00 $250.00 5250.00 $250.00 $3.030.00
eoaN Elealon SO.m $0.00 so.W so.m $O.m Sam SO.m SO.m Sow SO.W $O.W szomDo $2,00DW
M,nb[/InMint .00.0) $100.00 SM.W S1Wm S=.W $SOm $So.m Sm- SSO.W $SD.W S50.W sm000 Saw.w
Eaec dr. SS,750.00 $8.750.0) $8,750.W $9,750.DO 58.150.W $9,750.W $8,750.m SB,750.W $8,750.00 $8,750.W $8,75D.W $8,7W.W $105,000.W
Admin S9o0.W $aWm $Bmm SBW.W SBmm $BOOM SBmm SE-- S-Co $e00.W sem.W SBW.m $9.6W.W
Website $5D0.m $sW.W $$W.W $$W.W $SW.W $SW.m $Sm.W SSOO.W $Sm.W SSW, $Sw,W $Sw,W $6JlW.m
Cf U,pnn Sz50.m $zsOm S2W.W SzSo.W $2so.Do $23O.DO 525o.DO 52so.W 5250.W $250.W $280.W $25D.m 53,00.DO
newlrs/M.imen.n« SBD.oD Seo.m S..0D Seo.W $9O.W S, Sao.W $80.0 $80.W SaoDo Seo.m Sao.W $96D.W
Rent 65tonte $9m.W $9W.W $9Wm $9m.m 5900.W $6,3OOm $900.W $900.m $9m.W $900 $9W.W "W.W 516.4W.W
TekpA,ne/Internet Sm. $20.0 $20.0 $2W.W $20.m S2m.m $m0.m $2m.W $2W.0 $20.0 $20.W $2W.m $2,4W.W
EIDL Rewrment 5852.0 $e52.m 584m $852.W $s52.0 $852.m 5852.m $852.m $B52m $Bszm $852W $852m $30,224.0
$19,3Tl.W $15,972.W 515,922.0 $1fi,5]2.W $16,282.0 SM,065m S1],322.W $23,322.m Sss gm.00 527,421W 524,922m 517,422.m 5468,164.W
so NINE
SCN Set uP $2,1m.W $11m.m SL7W.m $2,70.0 12,70 1 111.1 52,1W.W S2,7W.W $2.70.0 S2,7W.m S2,w.m $2.7D5.W 532.503.0
SCN coordiwtor 52,150.W $2r150.W $2,150.W $2,ISO.W $z,im.w Sz,150.00 $2.150.W $2,150.W S3,lm.m $245D.W $211%:. $2,1%Do $25,BW.W
SCN Parkin[ $225.0 5225.W $325m 5225.0 5225.m 1125.W $225.m $225.m sm5.m 5225.W $moo $225.W S;7W.W
SCN Marketbt 1 0.W $2m.W $2Wm 54so.W $2mm $2m.m $450.W $150.m $150.m $450.W $150.W $150.W $3,zW.W
scN Opick6o,ks S27 DO $27o.W S260m $23D.W 5230.W $270.0 $290.W $350.m $370.m $36E.W $370.W $37O.W $3,64B.W
$S,eMm $S,Ssam $S,SMm $5,764.W $5IS34.W $S,SSAW $5,824m $S,SSAW $5,SO4.W $5,901W $S,SOAW $5,60Am $.,-.a
SGFF,dItyFn $S aw.w $5,850.m $5,2m.m $3.900.W S3y00.00 $4,SSO.W $4,550.0 54,SSO.W $3,9W.m $5,1m.m $3,9m.m $5,2m.W Ss6,$so.m
SGF S-ty/Cle•ni,y $3,650.W $4,SSO.m $3,300.DO $2,730.m $2,]30.W $2,210.0 $3,950.W $3,OW.W 59,520.m $4220.0 $2,650.0 $3,27O.W $39,78O.0
SGF f4erketlnt $450.0 $150.W $150m 5450.00 $150.00 $50.m 5450.03 $50.00 $50.00 S450.W $So.W $W.W 52300.00
SGF Mtmt/n,f , 530110.0) $9,990.DO $9,520.W $7.7W.m $7,]W.W $6,I70.0 $9.380.W $9,270.W 58,140.m $10,4m.W $8,140.W $10,29Um $108.910.W
SGF Pr4tnmmb$ 54m.W S4m.W $4mm S4W.W S4Wm 5400.W 540O.W $4on.W $4W.W $40O.m 54W.W 54W.W $4AW.D0
SGF M,rketi,t mm-4 $500.W $SW.W $SW.W $SOO.m SSm.m $SOD.. $Sm.W SSOO.W $500.m $500.W SSW Do $1,WOOD
SGFL,[Inla $1,496m $1,464.W $1,432.W $1,240.W $1,240.W $1,272.W $1,44B.m S1p32.m $1�04.m $1,560.W $1,3W.W $1,544.m $16,796.W
SW SA. $22,904.W $20,SW,W $16,920.W $16,620.00 $17,151W $20,67" $19,201W $17,814.00 $22,730.00 $16,s .W $21,7MW $295,TJ6.W
BID Ennt Mbc 5500.W $5m.00 $500.W $SW.m SSmm S50o.W SSm.m $500.W $500.W $500.W SSm.W $5m.m $6m0.W
CAEI at the Z. $10,000.W $10,m0.00
Su d Uty Days SS,WO.m $,AWW
Nallwnn $S,OW.00 $S,mo.W
Mlntle on MUn SS,OW.0o
Houaw eexnHi«non Sm, $2o.oaa.m
MONTNLVTOTALS $5 29ZW $68030.W $42,46AW $3l736.W 53t 16D0 SAS- LW ,324A0 -$-,608.W $eS:M0:00 $36sm-na $ 70m $AS W $872,19G00
'Asurplus of,ppm,Im,t,Ij S3,W0 to$4,OW In 111 assessmems is H,Ud tad to be-wd war fmm the p-iousYnr.
_,A..:INCOME VS EXPENSE 0.00
192
17
HT7 �77
... '`
•J Hift' 'DID - M
� � � --
4R,
Working collectively with HBDBID's members, the local community, and the City Council,
the HBDBID is dedicated to attracting more business to the District and enhancing the
customer and visitor experience. Valuable services provided by the HBDBID include:
• Oversee the maintenance contract, including coordinating schedules and
communicating needs to best support the District.
• Surf City Nights - a weekly Tuesday night market for locals and visitors. Elements of
the market include a Certified Farmers Market, local craft vendors, HBDBID member
pop-up shops, live music, and more. Each month, additional programming creates
an engaging experience for all to enjoy. Past events include HB Fire Department
Appreciation Night, Public Work Night, and personal appearances with Courtney
Conlogue, and Brett Simpson's.
• Surf City Artisan Fair - a weekly market showcases high-quality regional creative
talent in an engaging, family-friendly environment with the appeal of regionally
produced hand-made wares. Weekly programming at the Four Corners (Gathering,
Giving, Creative and Learning) create fresh opportunities to work with community
partners, non-profits and new vendors.
• Signature Events - annual events such as Chili at the Beach, Magic on Main Street,
He'e Nalu and more are created buzz, celebrate the culture and increase traffic to
the Downtown area. HBDBID continues to seek out opportunities to be a part of
existing events. This year the 4th of July Celebration was kicked-off with a concert
on Main Street at the HB 4th Block Party.
18 193
A I EAUT' I fw-t
The HBDBID and the City of Huntington Beach work together through an MOU currently authorizing $198,000
annually for cleaning in the District. Services are contracted and include porter services and power washing.
The schedule for Zone 1, Zone 2, and Zone 3 are noted on the following maps.
PORTER SERVICE
Day porters keep downtown clean in the public areas. A porter team is scheduled to remove the trash, pick
up litter, and spot mop the sidewalks. They also alert the HBDBID staff with concerns and issues that arise,
so they are quickly addressed.
POWER WASHING
Power washing is another essential element of the maintenance and beautification program. Scheduled
cleaning includes sidewalks, alleys, and gutters throughout the District.
HBDBID staff meets monthly with contractor and Public Works to walk the District and address issues when
needed.
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19 194
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A Certified Farmers' Market and Artisan Fair on Tuesday nights is a
weekly destination for locals and visitors. Since reopening in March 2021,
the focus has been to enhance the weekly market experience by
sourcing new vendors, community partnerships, and increase
HBDBID Member involvement.
FARMERS MARKET
r
! Evaluating the mix of business helps
to keep the market fresh and new.
Successful new vendors include
°'- KoKo Moo, I Love Oats and OC Wild
Seafood.
VENDORS $tl` vt
Sourcing new local talent to create . ' - -- __
an engaging mix of crafters,
w
retailers and business services.
HBDBID Members join in the fun by
out on Tuesday night and
popping Y 9
offering "locals" discounts.
FUN
Local bands at Main & Walnut and
Main & Olive create a fun environment
for all ages. Connect with our
{ r community partners from HBPD, HBFD,
h' Z Marine Safety, Community & Library
Services and more.
23 198
HB POLICE DEPARTMENT _ a ;
APPRECIATION NIGHT
August 2021 .:
The HB Police Department was presented with an
appreciation certificate from
HBDBID Members.
There were opportunities to have have register
your bike, learn about employment opportunities, "
and visit with our local heroes from Traffic Division,
SWAT, K9 and Patrol.
HB FIRE DEPARTMENT
APPRECIATION NIGHT
October 2021
Main Street was on FIRE to thank our local
heroes from the HB Fire Department!
Fire Trucks, Emergency Transport vehicles and
the HB Waverider were on hand for kids (and
adults) to explore. As a special treat,the
' Huntington Beach Fire Department partnered
with 501st Legion to provide a fun interactive
night with Star Wars characters.
COMMUNITY 8 uBAARY .
SERVIUCE&RIGHT
5 �
ADDITIONAL SPECIAL EVENTS AT � -4e
SURF CITY NIGHTS INCLUDE: vz-j ram.
;'
Rockin Fig Night
Breast Cancer Night with f�
Courtney Conlogue ?
HBDBID Community Partner Award- Don Ramsey
Public Works Night
Community& Library Services
24
,S U
In Spring of 2022, the HBDBID became the operator of Pier Plaza Fridays and select
weekends. Surf City Artisan Fair showcases high-quality local creative talent in an
engaging, family-friendly environment that enable guests to connect with Surf City USA
in a fresh way. A weekly event, Surf City Artisan Fair is elevated by dynamic
programming and community engagement designed into the concept through the Four
Corners.
GRAND OPENING
The Surf City Artisan Fair opened on
w Easter Weekend 2022. Members of
our community (and the Easter
Bunny) was in attendance for the
ribbon-cutting with the HB
Chamber.
dF
VENDORS ._
p9 y j is
Curated artisans create a dynamic
and engaging market for locals
and visitors.
se >� FOUR CORNERS
dw
Gathering, Giving, Creative, and
Learning.
t
. These create a foundation of welcome,
inspiration, philanthropy, and idea-
sharing through art, music, non-profits,
. - community groups, and education that
will appeal to all agegroups.
P P 9
27 20
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OCTOSER31'*
hYJNnNGTONBEACH
4PM41-7PM
t TASE fAtd7LY EVEt1T
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BLOCK PARTY
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2 b 202
Exhibit"B" - Reso. 2022-44
1,35 0 U N D A R Y h.4 A P
2022-2023
2)
Jl^
2
Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1&2
203
BUSINESSES TO BE ASSESSED
FY 2022-202
Business Name:
1 LOOK VINTAGE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
7 ELEVEN STORE #35767B
7-ELEVEN STORE #2172-34653A
A & S ACCOUNTING SOLUTIONS INC
ALOHA GRILL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
ARIA HOOKAH LOUNGE
ARM IJO ANTHONY (CT)
ATM GLOBAL INCORPORATED
AUTOMATED CASH MANAGEMENT SYSTEMS
(ACME)
AVILA'S EL RANCHITO H B
B J'S RESTAURANT & BREWHOUSE
B L K EARTH SEA SPIRITS
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BE GOOD RESTAURANT & EXPERIENCE
BEACH ISLAND
204
BEACH WAVES
BEAUTY BUNGALOWS BY PORCELAIN
BEE BEE NAILS
BLUE CHAIR ACCOUNTING
BOBASAUR
BOGGELN & COMPANY CPA
BOLT TOURS
BOMBURGER
BOW AND ARROW HAIR LOUNGE
BREWSTER'S ICE
C B INVESTMENTS INC
CALI SHORE STORE
CALIFORNIA CLOTHING
CAPITAL INVESTMENT NETWORK INC
CARLOS DANIELJAFFE DDS
CELLORION (CT)
CELLORION (CT)
CHARLIE'S GYROS
CHICKEN IN A BARREL BBQ
COACH'S MEDITERRANEAN GRILL
COASTAL SKIN REVIVE
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COMPASS
CONTINENTAL 1 HOUR CLEANERS INC
CORREA & ASSOCIATES
CRABBY'S BOAT HOUSE
CROWN BEAUTY
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
DAIRY QUEEN
205
DARE ME BIKINI
DASH OF SASS
DEL MAR GLAM
DIANE'S BIKINIS
DING DR LLC
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
E J I DESIGNS
EL DON LIQUOR
ELEVATE SPA SERVICES
ESTHETICS AND LASH EXTENSIONS BY
HANNAH
EUROPA NAIL STUDIO
EV RIDEABLES LLC
F H A REVIEW
F45 TRAINING HUNTINGTON BEACH
DOWNTOWN
FLYWHEEL
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
GALITZEN PROPERTIES
GOOD VIBES
GRATER GRILLED CHEESE
GRUPO GALLEGOS
H M R ARCHITECTS
HAMLIN GOODING
HANANO
HANDEL'S HUNTINGTON BEACH
HAUS OF BUNNIES
HAVENMD
206
HEADLINER
HORN HOLISTIC HEALTH
HOT SPOT
HOT TRENDS SUNGLASSES (CT)
HOT TRENDS SUNGLASSES (CT)
HOT TRENDS SUNGLASSES (CT)
HOWARD FISCHER DVM A PRO CORP
HQ GASTROPUB
HUMMUS BEAN GRILL
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK
CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HUNTINGTON SURF INN
HURRICANES BAR & GRILL
I H 0 P
ICECREAMTON - SOFTY ICECREAM &
HANDCRAFTED CHURROS
INDARRA MODERN INDIAN CUISINE
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INRETROSPECT
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACKS SURF & SPORT
JACK'S SURFBOARDS
JAN'S HEALTH BAR
207
JAX BICYCLE CENTER
JAY BIRD'S
JOLYN
JPG Inc. dba Oak Leaf Productions
Just Right Apparel
KILLARNEY'S
KITE CONNECTION C/O DAVE SHENKMAN
KOKOMOS SURF SIDE
KUO JESSICA
LEATHER AND LACE 0 C
LET'S GO FISHING & SURF CITY SNACK BAR LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUCY'S TAILORING & ALTERATIONS
LUNA UNITED
M CA TRADING LLC
M E HELMS HOUSE FURNISHING CO
MAHKIN THAI & SUSHI
MAILBOX STATION
MAILPIX INC
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET DAY SPA
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MANGIAMO GELATO
MERRILEE'S INC
MILK AND HONEY HB
208
MIN'S DYNASTY PERMANENT MAKEUP/MD
MEDICAL SPA
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MOOD SWINGS
NAILED IT NAIL BAR
NEIRA DESIGNS & FIX-IT ETC
NO KA OI
NORTH SHORE POKE CO
ORANGE COUNTY BARBERS PARLOR
P R TALENT
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PARLOUR E LEV EN
PEDEGO H B
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHOTO HOUSE INC
PIERSIDE COMMISSARY
PORCELAIN HAIR STUDIO / PORCELAIN HAIR
EXTENSIONS
POSITIVE THOUGHT BRAND (CT4)
PRISTINE MOTORSPORTS
R M A INTERNATIONAL LANDSCAPE
ARCHITECTURE & PLAN
RAV LLC
RAY'S RENTALS
RED PERSIMMON NAILS & SPA
RIO MEDIA INC
209
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROBINSON LEE
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
SAIL PROPERTIES INC
SAKALSURFBOARDS
SALON RETRO
SALT HAIR LOUNGE
SALT LIFE LLC
SANCHO'S TACOS
SANDBAR COCINA YTEQUILA
SANDY'S BEACH SHACK
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SMILES CAFE
SMOKERZ LAND 3 SMOKE SHOP
SMOKERZ LAND SNACK BAR
SOCK HARBOR
SOLENA LANDSCAPE
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE COMPANY #575
STILL NOVEL
STUDIO 37 SALON
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNWEST REALTY
210
SURF CITY ALE HOUSE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY SEGWAY
SURF CITY SKATES
SURF CITY STORE
SURFBOARD AND BIKE RENTALS
SURFLINE
SURGICAL REPUBLIC
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
THAI WAVE RESTAURANT
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FLAMING BURGER
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE NEXT LEVEL
THE TRAINING SPOT
TOP DOG BARKERY
TOP H B NAILS
TURN-KEY HOMES
TWO HANDS CORN DOGS
TZO N E
UPS STORE #4482
VEGWARE PACKAGING INC
WAH00'S FISH TACO
WATERFRONT BEACH CABANA
WAVELENGTHS RECOVERY LLC
WEAVER & ASSOCIATES
211
WESTLAND BUSINESS SERVICES INC
WET DOG TAVERN
WINDOW KING
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
212
BID ASS 4 CHART
."ate : arm- - '`
Category Benefit Zone 1, Benefit Zone 2
Retail
..............._._...... ... ........_.._ ................._..... ,
1,000 sq.ft.or less $351 $200
..... ...._._-......_.................._.......... ............. .. ...
1,001 1,50.0 sq.fit. $702 $400
_...._.._ --._............_._...._ ---...- ._....----...............
;
2,501 4,999 5q ft. $:1,053 .$600
_...._..... ...................... .... ...._...._..........._......... ........ _
5,000+sq.ft. $1,404 $800
Restaurants
I
1,000 sq.ft.or less $351 ;$200
._.....__.... .._ _. __........... . ...._._............ ..._.... .........................._ .........
1,001-2,500 sq.ft.. $702 $400`
2,501 4,9.99 sq. ft. $1,053 $500
5,000+.sq.ft, $1,404 $900;
Hotels '
20 rooms or less :$468 $400
21-50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/rOkffice _
1st Floor $281 $160
Basement,2nd Floor or Higher
...................._ .._ _ ......._ .
1,000 sq ft..or less $120 $90
........... .. .__ .. _
1,001-2,500 sq,.ft. $150 $120
........
2,501 -4,999 sq.ft. $300 $150
5,000+sq, ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ATM $600 $400
Seasonal,9 mos or less $500 $300'
213
Exhibit"C' - Reso. 2022-44
I MP-R ..
eau••
& ACTIVITIES FY 2022-2023'---7-""" -"-�""7"-"
........
wsa'.w..,...-�_.o_w .,c �w.,fr,r.,•S a .�"s:: .� .� � �� .1,..,�.. 7,Xcy:Mt:;.:
The following are recommendations from the Advisory Board on the expenditure of revenues derived from
the levy of assessments, estimated to total $107,000 for FY 2022-2025:
Ambassadors: $52,100 (30%)
• Establish a rapport and presence with business owners, patrons, and residents with an increased
presence during large crowd events to provide the safest environment possible
District Management (Executive Director): $26,750 (25%)
• The Executive Director will oversee the budget, marketing strategy, event management, stakeholder
communication, and act as a liaison to the City of Huntington Beach
• Host 2022-2025 BID Board of Directors Retreat to better understand Board Member's role
• Clarify the BID Board of Director's vision to create a stronger voice for the District
• Convey the value of the District through communication and outreach to new and current members
• Strengthen the voice of the District merchants through the District's marketing/events, governance, and
beautification committees
Marketing $ Events: $21,400 (20%)
• Marketing will promote and create the story of the District through the website, newsletters, and social
media
• Strengthen the District's brand with HBDBID members, community, and partners
• Actively seek out opportunities to include the District in events that take place in Downtown
Holiday Beautification: $16,050 (15%)
• Promote visitation during the holidays with holiday d6cor in November and December including lighting,
d6cor elements and a tree on the 2nd Block of Main Street
Cleaning: $10,700 (10%)
• Additional cleaning is during special events and peak season to keep Downtown clean for locals and
visitors
214
Res. No. 2022-44
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 6, 2022 by the following vote:
AYES: Peterson, Bolton, Delgleize, Carr, Posey, Moser, Kalmick
NOES: None
ABSENT: None
RECUSE: None
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California