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HomeMy WebLinkAboutCity Council - 2022-45 RESOLUTION NO. 2022-45 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2022-2023 WHEREAS, the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2022-2023 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2022-2023" (collectively, "Annual Report"); and On September 6, 2022, the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2022-2023 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby confirms, approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2022-2023 and a description of the improvements and activities to be provided for Fiscal Year 2022-2023. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for fiscal year 2022- 2023 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the Downtown District as shown in Exhibit B. SECTION 3. The assessments collected will be used in part and as provided in the Annual Report. 22-11583/287632 1 Resolution No. 2022-45 SECTION 4. This resolution shall take effect on October 4 , 2022. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 4th day of October , 2022. AMA Mayor VIEWE AND PPROVED: INITIATED AND APPROVED: —city Y Mg Director of Community Development APPROVED AS TO FORM: City Attorney O t_ 22-11583/287632 2 R&7W4 6A/AM.Z622.y,5 a Huntington BeachDowntownr- Business Improvement District FY i Annual Report PA .#., :6� K `.,��t :ls,t'f �.'�,`�_"L' �,yi. 3,ir4��•),�rE�;+l 1..4.? �a J ,r �rt '1 a a The Downtown Business Improvement District (the "District") is a program established in 2004 by the City of Huntington Beach to fund activities and improvements benefiting all ABOUT businesses within a specified boundary area. The Huntington Beach Downtown Business Improvement District (HBDBID), a private non-profit 501c6 business-based corporation that was established in 2008, is an all-inclusive collaborative advocate for the entire growing downtown region. i4Elll tll13'IMJ.� ?i: a taa.auisna _rr.tu` t - LS_RiRf ffi!i°4tRL' 9 °C mraizaaa�� s L7 a :. _ - ram* _._on■ _�Naw�t! �, t.. r . ,t w di?L1:i.1.i 00� ..• „'",. '� �'"i7��' #.• S1F'anEl �saua, as e m jjjLz r. 1 }I ti IS I — 1 i L l .�__,�_ gym— �.� a z + To be the advocate for our coastal downtown community creating economic vitality and the premier entertainment destination. To make recommendations MISSION to the City Council on the expenditure of revenues derived from the levy of assessments of businesses within the District. To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for VISIONbeing welcoming, accessible, clean, safe, fun and environmentally conscious. 1 EXECUTIVE BOARD President: Brett Barnes, Dukes Huntington Beach Vice President -Stuart Goldberg, Innocean Worldwide Secretary: Janice Tugaoen - Shorebreak Hotel Treasurer: Kelly Miller - Visit Huntington Beach I DIRECTORS Nate Bernal - Sandbar Bob Bolen - Huntington Beach Realty Jim Hall - Surf City Ale House Sandra Schulz Taylor - Model Citizen & Dash of Sass Peter Townend - International Surfing Museum ;4 i STAFF Executive Director: Jaime Strong Office Coordinator: Denise MacAllister 2 PROV ENT DISTRIC . r A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the Huntington Beach Downtown Business Improvement District (HBDBID), to serve as the District's Advisory Board. The HBDBID acts to administer and manage BID activities and funding outlined in the ordinance and resolutions establishing the District. The HBDBID consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HBDBID's work. 3 THE ANNUA r ENT PROCE + 8 F`� 1 The Annual Report The District's Advisory Board (HBDBID) is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information: o Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2022-2023 (no proposed changes) o Improvements and activities to be provided for FY 2022-2023 (page 8) o The estimate of the cost of providing the improvements and the activities for FY 2022-2023 (page 17, under Budget) • Method and basis of levying the assessment for FY 2022-2023 (page 6 and 7, under BID Member Overview and Assessment Chart) o Amount of any surplus or deficit revenues to be carried over from previous year (page 17, under Budget) o Amount of additional contributions to be made from sources other than assessments (page 17, under Budget) The annual assessment process requires City actions -- including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting • Presentation of the FY 2022-2025 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing) 2nd City Council Meeting • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 4 4. `i. PUBLIC HEARIN ;$ P11R0C E S tt How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be: • made orally or in writing • made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648 • emailed to robert.ramirez@surfcity-hb.org with the subject line: Downtown BID Assessment Protest • submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the "official records' of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the "designated agent" for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2022-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. 5 ID MEMBE O�VERVIE.W._s. t �r ra krwitlael Ayr 9 Y- E Imir 1 Av tK r> M` .w } ti Y� Of CIN s *dry t wIF 55 ion IF Gel+r11 Ave a Dt„c►itt OrrF,rd �; a ❑ pyr Ctt � ,: nalt rrrx■Ave nt u c Bpt11'a'!*r�bP Clr 4KAI"ri AV* -�� _ � � ,r y,ta1►rT�q r,r c d e n Ar 44y C Te � yr t7. F7 me LA c � Q 51 A�itl+trat:�Gir M�nrvast t:+u 2 E 91 i to Ilk V � 3 Minfin ton Beach Downtown Business Improvement District Roundaries and Benefit ones 1 There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per yea r. 6 SS SSME CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq, ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft_ $300 $150 5,000+ sq, ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 rnos or less $500 $300 7 IMPROVEMENTS & ACTIVITIES FY 2022-2023 The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $107,000 for FY 2022-2023: Ambassadors: $32,100 (30%) • Establish a rapport and presence with business owners, patrons, and residents with an increased presence during large crowd events to provide the safest environment possible District Management (Executive Director): $26,750 (25%) • The Executive Director will oversee the budget, marketing strategy, event management, stakeholder communication, and act as a liaison to the City of Huntington Beach • Host 2022-2023 BID Board of Directors Retreat to better understand Board Member's role • Clarify the BID Board of Director's vision to create a stronger voice for the District • Convey the value of the District through communication and outreach to new and current members • Strengthen the voice of the District merchants through the District's marketing/events, governance, and beautification committees Marketing & Events: $21,400 (20%) • Marketing will promote and create the story of the District through the website, newsletters, and social media • Strengthen the District's brand with HBDBID members, community, and partners • Actively seek out opportunities to include the District in events that take place in Downtown Holiday Beautification: $16,050 (15%) • Promote visitation during the holidays with holiday d6cor in November and December including lighting, d6cor elements and a tree on the 2nd Block of Main Street Cleaning: $10,700 (10%) • Additional cleaning is during special events and peak season to keep Downtown clean for locals and visitors 8 01-0--0 AMBASSADOR PROGRAM 50% of FY 2022-2025 assessment fees fund the Ambassador program , a n n AMBASSADOR PROGRAM The Ambassador program through 12 "0" 27 Protective Services, aka Big Tony, officially started in 2017 after a pilot program in 2016 and continues to be vital to the weekend safety of the District. The purpose of the Ambassadors is to establish a rapport and presence with business owners, patrons, and residents of Huntington Beach in the District. Their role is to observe and report situations concerning well-being and safety within the surrounding area. Their goal is to ensure that all visitors to Downtown HB enjoy themselves and are provided with the safest environment possible. Visit Huntington Beach funds a portion of the Ambassador program. � i II HBPD COMMUNICATIONS HBDBID has a positive relationship with the HB Police Department. They continue to play a vital role on the "Downtown Business Briefing" biweekly calls. In June of 2022, HBDBID along with Visit Huntington Beach and the HB Police Department hosted a Responsible Service Meeting. Over 80 attendees heard from Council Member Kim Carr, HB Police Chief Eric Parra and Alcohol Beverage Control (ABC) to learn more about responsible serving. HBDBID is partnering with the HBPD for an active shooter training for our Stakeholder in Fall 2022. DOWNTOWN ° RESPONSIBLE -; MEETING �. �. HYATT 1 1 21SOO PACIFIC COAST HWY /rl ABC A' 7 . R.' 9 EXECUTIVE DIRECTOR 25% of FY 2022-2025 assessment fees fund the Executive Director The Executive Director is responsible for the overall administration, financial management, and day-to-day activities of the District. This includes carrying out the directives determined by the elected Board of Directors. Serves as the primary connection, listening, and outreach to HBDBID members (Stakeholders). General Administration Maintain the District office location and staff. Liaison to the City of Huntington Beach regarding District matters including City of Huntington Beach maintenance, Ambassador program, and more. Financial Oversee the financial management of the District under the direction of the Board of Directors and the Treasurer. Marketing &Communication Develop and implement strategies to generate awareness of the District through marketing opportunities, planned events, social media, and print marketing/advertising. Examples of District communication include a biweekly zoom meeting (Downtown Business Briefing), Quarterly Stakeholder Meeting, Newsletters, etc. Events Oversee the implementation of all District events including: Weekly: Surf City Nights (Tuesday) and Surf City Artisan Fair (Fridays and select weekends) Annual: Chili at The Beach, HB 4th of July Block Party, He'e Nalu Aloha Pier Festival, Surf City Days, Rockin Fig Vintage Surf Festival, Surf City Spooktacular, Magic on Main Street and more. Partnerships Serve as an ambassador to the District community including active member of the HB Chamber and Surfing Walk of Fame Board Member. Full job description available upon request. RUC I 10 MARKETING & EVENTS 20% of FY 2022-2025 assessments fees fund Marketing & Events HBDBID continues to tell the story of downtown through our social media, website, and newsletter. SOCIAL MEDIA The District manages two Instagram accounts - @hbdowntownusa and @hbdowntownevents. The HB Downtown USA account has been active since 2020 and has a following of over 6,000. The account promotes downtown businesses such as new member openings, business spotlights, and more. The District Events account was created when HBDBID became the operator of the Artisan Fair at Pier Plaza. The account focuses on District events and highlights market vendors. Through the collaboration feature, the accounts can easily connect. WEBSITE A primary focus of HBDBID marketing has been revamping the HB Downtown Website. The new website will feature each business with its page that will include a business description, photos, and links to their social media. In addition, there will be more information about District signature events to promote activity in the downtown district. The new website will be complete by the end of 2022. E-NEWSLETTERS E-Newsletters continue to be a positive marketing tool for the District. This will be an important tool to connect with the new website to create more "blog" style e-newsletters for better storytelling. X-1 IM4 • d:. n T — _ DOWNTOWN �• NUNT INOTON FIACN "-W SURF CITY •f NIGHTS �5. rutsDAr fFSNUARY 77N0 CLOS7O 2021-2022 posts with the most engagement include: HBPD Appreciation Night, Duke's Huntington Beach, Downtown, and Surf City Nights closure to honor fallen HBPD officer Nicholas Vella. 11 MARKETING & EVENTS 20% of FY 2022-2025 assessments fees fund Marketing & Events Many of the District's signature events had been on hiatus since 2019 due to COVID-19. With the return of Surf City Nights in early 2021, signature and NEW events have made a return to the downtown destination. These events provide a sense of community, enhance the downtown experience and add value to the City of Huntington Beach. Surf City Nights, a weekly event, is a destination for our locals and visitors. The number of vendors has decreased by roughly 50 percent due to less space with the addition of outdoor dining. This created an opportunity to reimagine the market and create a unique experience for Surf City Nights. This was achieved through: o Increased pre-packed vendors to include fresh seafood, small batch soups, nut milks, and more. o Additional Certified Farmers for more variety and a more extensive presentation. o Develop a partner calendar with monthly activations from HBFD, HBPD, Community & Library Services, and more. Programming, live music, and new vendors make Surf City Nights the place to be on Tuesday nights! Fall/Winter 2021 began the return of many annual events, including Surf City Days (canceled due to oil spill), Surf City Spooktacular(Halloween), Magic on Main Street (Tree Lighting), and Chili at The Beach. In March of 2022, the HBDBID became the operator of the Pier Plaza Artisan Fair. The Surf City Artisan Fair focuses on local and regional crafters, dynamic programming, and community engagement. The concept of the Four Corners (Gathering, Giving, Creative and Learning) creates a foundation of welcome, inspiration, philanthropy, and idea sharing through art, music, non-profits, community groups, and education. This NEW event is an excellent addition to downtown events. Surf City Days will return in September 2022 after a hiatus in 2019. The weekend festival will include the He'e Nalu Aloha Pier Festival, HSS Demo Days, and the 2nd Annual Rockin Fig Vintage Surf Festival. He'e Nalu Aloha Pier Festival is a two-day event with entertainment, performances, and a Hawaii-themed vendor market at Pier Plaza. HBDBID continues to maximize opportunities with events taking place in the District. Events include: o Boats on Main Street-speedboats displayed on Main Street during the 2021 Pacific Air Show. o 4th of July Block Party-a community kick-off with live performances from the Ramsey Brothers and Redneck Rodeo on the City's showmobile. o California Surfing Day-a collaboration with International Surfing Association. This collaborative approach with our partners has increased activity and connectivity in the downtown destination. 12 HOLIDAY BEAUTIFICATION 15% of FY 2022-2023 assessment fees ADDITIONAL CLEANING 10% of FY 2022-2023 assessment fees HOLIDAY BEAUTIFICATION Holiday decor elements include lighting, snowflakes above Main Street and the decorated tree on the 2nd Block of Main Street. Holiday events are added to the calendar to celebrate the season in the District. 4•, ����� \fit ,` }n, ✓ - .�11� t � 11VI+il}II r ADDITIONAL CLEANING The HBDBID hosts many events in Huntington Beach, including the 4th of July, US Open, Pacific Airshow, and additional porters are needed to keep Downtown clean during crowded events. ' !L a T r• p� FINANCIALS . Huntington Beach Downtown Business Improvement District Statement of Financial Position As of June 30,2022 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 54,800.66 1030 First Bank-MM 160,757.91 1040 First Bank-Maintenance 1,883.00 Total Bank Accounts $217,441.57 Other Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 2,537.50 Total Other Current Assets $3,037.50 Total Current Assets $220,479.07 Fixed Assets 1640 Machinery&Equipment 11,651.68 1660 Office Equipment 538.74 1670 Computers 2,056.67 1700 Accumulated Depreciation -13,496.73 Total Fixed Assets $750.36 TOTAL ASSETS $221,229.43 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -888.39 Total Other Current Liabilities $-1,073.47 Total Current Liabilities $-1,073.47 Long-Term Liabilities 2400 Notes Payable- SBA EIDL 150,000.00 Total Long-Term Llabllities $150,000.00 Total Llabilities $148,926.53 Equity 3100 Unrestricted Net Assets 55,247.68 Retained Earnings 0.00 Net Revenue 17,055.22 Total Equity $72,302.90 TOTAL LIABILITIES AND EQUITY $221,229.43 14 PROFIT AND LOSS STATEMEM"- } Huntington Beach Downtown Business Improvement District Budget vs.Actuals:2021-2022 Budget-FY22 P&L October 2021-June 2022 TOTAL ACTUAL BUDGET OVER BUDGET % BUDGET Revenue 4010 City of HB Grant 15,000.00 10,000.00 5.000.00 150.00% 4050 BID Assessments 104,590.00 80,000.00 24,590.00 130.74% 4100 Chili at the Beach 13,520.00 10,000.00 3,520.00 135.20% 4200 Event Revenue 105,614.00 105,614.00 4300 Surf City Nights 113,921.33 123,800.00 -9,878.67 92.02% 4350 Surf City Movie Nights 2,500.00 -2,500.00 4400 Surf City Days 15,000.00 -15,000.00 4450 Summer Kickoff Event 10,000.00 -10,000.00 4500 Miracle on Main 80.00 5,000.00 -4,920.00 1.60% 4650 Halloween 5,000.00 -5,000.00 4800 City of HB Maintenance 148,929.64 133,578.00 15,351.64 111.49% Unapplied Cash Payment Revenue 0.00 0.00 Total Revenue $501,654.97 $304,878.00 $106,776.97 127.04% Cost of Goods Sold 5100 Rental&Setup 32,489.67 9,000.00 23,489.67 361.00% 5150 Parking 1,927.00 1,800.00 127.00 107.06% 5200 Street Cleaning 562.50 4,500.00 -3,937.50 12.50% 5250 Street Closure 2,735.00 4,500.00 -1,765.00 60.78% 5300 Event Expenses 10,644.33 45,000.00 -34,355.67 23.65% 5330 Entertainment 12,668.20 12,668.20 5380 Printing&Production 12,163.93 12,163.93 Total 5300 Event Expenses 35,476.46 45,000.00 -9,623.54 78.84% 5500 Miscellaneous 5,697.00 -5,697.00 5600 Holiday Beautification 19,750.00 20,000.00 -250.00 98.75% 5800 Maintenance 163,686.80 124,578.00 39,108.80 131.39% Total Cost of Goods Sold $256,627.43 $215,075.00 $41,552.43 119.32% GROSS PROFIT $245,027.54 $179,803.00 $65,224.54 136.28% Expenditures 7010 Advertising&Marketing 2,641.00 13,300.00 -10,659.00 19.86% 7030 Auto 58.45 58.45 7050 Bank Charges&Fees 230.98 900.00 -669.02 25.66% 7070 Consultants 134,203.64 122,697.00 11,506.64 109.38`yo 7090 Charitable Contributions 3,000.00 3,000.00 7100 Dues&subscriptions 4,105.56 2,250.00 1,855.56 182.47% 7150 Insurance 2,060.00 1,900.00 160.00 108.42% 7170 Legal&Accounting Services 5,515.00 5,730.00 -215.00 96.25% 7190 Meeting&Training 1,058.79 650.00 408.79 162,89% 7191 Election 1,590.00 0.00 1,590.00 7200 Miscellaneous Expense 132.25 132.25 7210 Office Supplies 2,461.63 900.00 1,561.63 273.51% 7240 Payroll Expenses Cash Basis Tuesday,July 5,2022 04:06 PM GMT-07:00 112 15 PROFIT AND LO STATEMEN 9 (continued) Huntington Beach Downtown Business Improvement District Budget vs. Actuals: 2021-2022 Budget - FY22 P&L October 2021 -June 2022 TOTAL ACTUAL BUDGET OVER BUDGET 7242 Wages-Administrative Assistant 1,075.00 1,075.00 7255 Payroll Processing Fees 631.86 225.00 406.86 Total 7240 Payroll Expenses 1,706.86 225.00 1,481.86 7280 Postage 58.00 58.00 7290 Rent&Lease 12,800.00 12,200.00 600.00 7300 Repairs&Maintenance 612.50 360.00 252.50 7310 Security 3,500.00 3,500.00 7315 Ambassador Program 40,809.80 24,600.00 16,209.80 Total 7310 Security 44,309.80 24,600-00 19,709.80 7320 Taxes&Licenses 3,122.70 1,400.00 1,722.70 7330 Telephone 1,781.55 1,665.00 116.55 QuickBooks Payments Fees 6,541.65 2,476.00 4,065.65 Unapplied Cash Bill Payment Expenditure 0.00 0.00 Total Expenditures $227,990.36 $191,253.00 $36,737.36 NET OPERATING REVENUE $17,037.18 $-11,450.00 $28,487.18 Other Revenue 8000 Interest Earned 18.04 18.04 Total Other Revenue $18.04 $0.00 $18.04 NET OTHER REVENUE $18.04 $0.00 $18.04 NET REVENUE $17,M22 $-11,450.00 $28,505.22 16 8888SSo8 SS8888888s8888888888p8999� 8p8SS88 088888888 ^8 8888008 S Q N G p Op O O O O H Q N N N N N N T O O COG S 100 0 0 O d N .0i 1pll CO n N lD W ✓Ml S 00�1 W Yf n 1� O S O 8 S O n O f M S V 8 0 8 1 1� F �M�pp CG aa M Y1 O ti N ti � N N N N O1�f1 N N N N N N N O N V�L N N N e01 l�0 fNll N`N N N E�p loll T N O�Val N IN11 N N N N N ON N J N N V f N N N W > N N N N N N N N N N N N N N N N N N CO C QWC Y p 8 8 8 O O O O O O O co O O O O O O 8 8 8 8 8 O S H 8 8 8 8 0 0 0 H O O 8G 8 O O8 C O O O O O O O O O O . 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Valuable services provided by the HBDBID include: • Oversee the maintenance contract, including coordinating schedules and communicating needs to best support the District. • Surf City Nights - a weekly Tuesday night market for locals and visitors. Elements of the market include a Certified Farmers Market, local craft vendors, HBDBID member pop-up shops, live music, and more. Each month, additional programming creates an engaging experience for all to enjoy. Past events include HB Fire Department Appreciation Night, Public Work Night, and personal appearances with Courtney Conlogue, and Brett Simpson's. • Surf City Artisan Fair - a weekly market showcases high-quality regional creative talent in an engaging, family-friendly environment with the appeal of regionally produced hand-made wares. Weekly programming at the Four Corners (Gathering, Giving, Creative and Learning) create fresh opportunities to work with community partners, non-profits and new vendors. • Signature Events - annual events such as Chili at the Beach, Magic on Main Street, He'e Nalu and more are created buzz, celebrate the culture and increase traffic to the Downtown area. HBDBID continues to seek out opportunities to be a part of existing events. This year the 4th of July Celebration was kicked-off with a concert on Main Street at the HB 4th Block Party. 18 MAMTENANCE & BEAUTIFICAT16N The HBDBID and the City of Huntington Beach work together through an MOU currently authorizing $198,000 annually for cleaning in the District. Services are contracted and include porter services and power washing. The schedule for Zone 1, Zone 2, and Zone 3 are noted on the following maps. PORTER SERVICE Day porters keep downtown clean in the public areas. A porter team is scheduled to remove the trash, pick up litter, and spot mop the sidewalks. They also alert the HBDBID staff with concerns and issues that arise, so they are quickly addressed. POWER WASHING Power washing is another essential element of the maintenance and beautification program. Scheduled cleaning includes sidewalks, alleys, and gutters throughout the District. HBDBID staff meets monthly with contractor and Public Works to walk the District and address issues when needed. j, 19 AAAINTE'NANCE & BEAUTIFICATION Weekly Sidewalk Cleaning Map HI 4 M1D (6• •yam b+g oJLAlz w qua u! ACBCIa Ave. •� 'Q 61A at ua 0 Pecan Ave. J Of W s m C`odsfti *� o * 6 P $ � 5� ,i. oil A * w � Weekly Sidewalks 20 0 Eno MUM mwlrm r 1 IFS , � ♦mow ��+1 � l,R VIE � �"• owns ��r��� �j♦ ♦�y++ , ©ems ' IWO him- O $ 7 .1 jj}} r s NR �r S RIF CITY NIGHTS A Certified Farmers' Market and Artisan Fair on Tuesday nights is a weekly destination for locals and visitors. Since reopening in March 2021, the focus has been to enhance the weekly market experience by sourcing new vendors, community partnerships, and increase HBDBID Member involvement. FARMERS MARKET d+' Evaluating the mix of business helps - SIi to keep the market fresh and new. Successful new vendors include -� ,� '� = �.► KoKo Moo, I Love Oats and OC Wild �— Seafood. VENDORS Sourcing new local talent to create r� ----_ �-�fiff an engaging mix of crafters, retailers and business services. " HBDBID Members join in the fun by popping out on Tuesday night and * ' offering "locals" discounts. FUN Local bands at Main & Walnut and Main & Olive create a fun environment r " " for all ages. Connect with our J" community partners from HBPD, HBFD, Marine Safety, Community & Library Services and more. 23 HB POLICE DEPARTMENT A APPRECIATION NIGHT August 2021 The HB Police Department was presented with an ` appreciation certificate from -- '=- HBDBID Members. There were opportunities to have have register your bike, learn about employment opportunities, and visit with our local heroes from Traffic Division, SWAT, K9 and Patrol. HB FIRE DEPARTMENT APPRECIATION NIGHT October 2021 Main Street was on FIRE to thank our local heroes from the HB Fire Department! 301 Fire Trucks, Emergency Transport vehicles and the HB Waverider were on hand for kids (and - adults) to explore. As a special treat, the Huntington Beach Fire Department partnered with 501st Legion to provide a fun interactive night with Star Wars characters. COMMUNITY 6 LIBRARY SERVICES NI6HT I ADDITIONAL SPECIAL EVENTS AT r SURF CITY NIGHTS INCLUDE: Rockin Fig Night � Breast Cancer Night with Courtney Conlogue i i j HBDBID Community Partner Award- Don Ramsey Public Works Night Community& Library Services _ 24 mw SURF CITY ARTISAN FAIR IL LL In Spring of 2022, the HBDBID became the operator of Pier Plaza Fridays and select weekends. Surf City Artisan Fair showcases high-quality local creative talent in an engaging, family-friendly environment that enable guests to connect with Surf City USA in a fresh way. A weekly event, Surf City Artisan Fair is elevated by dynamic programming and community engagement designed into the concept through the Four Corners. GRAND OPENING The Surf City Artisan Fair opened on Easter Weekend 2022. Members of our community (and the Easter for the in attendance o� Bunn as e w f_ ribbon-cutting with the HB Chamber. VENDORS Curated artisans create a dynamic s and engaging market for locals and visitors. FOUR CORNERS t Gathering, Giving, Creative, and tit Learning. These create a foundation of welcome, inspiration, philanthropy, and idea- � 1 sharing through art, music, non-profits, r community groups, and education that " r will appeal to all age groups. 27 3 6 y . 1' \ sUNDAY OCTOBER 31sT DOWNTOWN HUUTINGTONBEACH r" 9.1RF CR' 4PM-7PM FREEFAMILY EVENT 1. s� I 4J `'- .. 6iM&WALNUT I S.fiPA} I A1A1NH WALti U: S 6RO-w TO TOY BY"1i49 a—TOMN•USINc5t I M VFOY[MENT DISTFN'.T ,. w HBDOWNTOWN.GOM 1 `f T I �_+' f w' FFl���• � s ` ��C Dk00Ff w f -44 i 3 �' a P ' P Air / . p MUNPNGTON s _ _ MAIN STREET a lu1.d 1 IVill!ill�ll�� IAMiDI6TWIBM, ■sin na�m 5PM-9Pm. o roe BOUNDARY MAP FY 2022-2023 4. ° Trna. Fran Nlart Ave r �q Oa Pay Wlbte Said Lai c S� h. 4� Elmira Aver — c w m � �{➢I�. S q c g oe C-1 L. n ti Detract Ave plum Frn ,2 Z Chicago Ave µ31k Mermaid O° c Shell Cir � ice' 71ar D, u' a c' .... �eahimare Ave n 2 1 Cy a n 9emeheombmr Dr 9p. Atlanta A— A L N $ Fvicilk Gq B Lri Araianemal or GS......wind Cir r3im r�C St '~D SI sailLpd4 Llr hloonmim!Cis = E St F SI Soahrec2¢Ot 3.. nI ' qaej mLmrmca Dr 4M a I 4 ye Z ".° li Huntington Beach Downtown Business Improvement District j Boundaries and Benefit Zones 1&2 b BUSINESSES TO BE ASSESSED FY 2022-2023 Business Name: 1 LOOK VINTAGE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7 ELEVEN STORE #35767B 7-ELEVEN STORE #2172-34653A A & S ACCOUNTING SOLUTIONS INC ALOHA GRILL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS (CT) ANDE'S PERUVIAN ARTS AND CRAFTS (CT) ARIA HOOKAH LOUNGE ARM IJO ANTHONY (CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS (ACMS) AVILA'S EL RANCHITO H B B J'S RESTAURANT & BREWHOUSE B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS #362100 BE GOOD RESTAURANT & EXPERIENCE BEACH ISLAND BEACH WAVES BEAUTY BUNGALOWS BY PORCELAIN BEE BEE NAILS BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN & COMPANY CPA BOLT TOURS BOMBURGER BOW AND ARROW HAIR LOUNGE BREWSTER'S ICE C B INVESTMENTS INC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CARLOS DANIELJAFFE DDS CELLORION (CT) CELLORION (CT) CHARLIE'S GYROS CHICKEN IN A BARREL BBQ COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS INC CORREA & ASSOCIATES CRABBY'S BOAT HOUSE CROWN BEAUTY CRUISERS PIZZA BAR GRILL CUCINA ALESSA HB CVS/PHARMACY #819 DAIRY QUEEN DARE ME BIKINI DASH OF SASS DEL MAR GLAM DIANE'S BIKINIS DING DR LLC DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION E J I DESIGNS EL DON LIQUOR ELEVATE SPA SERVICES ESTHETICS AND LASH EXTENSIONS BY HANNAH EUROPA NAIL STUDIO EV RIDEABLES LLC F H A REVIEW F45 TRAINING HUNTINGTON BEACH DOWNTOWN FLYWHEEL FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GOOD VIBES GRATER GRILLED CHEESE GRUPO GALLEGOS H M R ARCHITECTS HAMLIN GOODING HANANO HANDEL'S HUNTINGTON BEACH HAUS OF BUNNIES HAVENMD HEADLINER HORN HOLISTIC HEALTH HOT SPOT HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) HOT TRENDS SUNGLASSES (CT) HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUMMUS BEAN GRILL HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF & SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR & GRILL I H 0 P ICECREAMTON - SOFTY ICECREAM & HANDCRAFTED CHURROS INDARRA MODERN INDIAN CUISINE INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INRETROSPECT INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J & J COASTAL LENDING JACK'S BEACH CONCESSION JACKS SURF & SPORT JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLYN JPG Inc. dba Oak Leaf Productions Just Right Apparel KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOKOMOS SURF SIDE KUO JESSICA LEATHER AND LACE 0 C LET'S GO FISHING & SURF CITY SNACK BAR LLC LOCAL MOTION INC LONGBOARD RESTAURANT & PUB LUCY'S TAILORING & ALTERATIONS LUNA UNITED M CA TRADING LLC M E HELME HOUSE FURNISHING CO MAHKIN THAI & SUSHI MAILBOX STATION MAILPIX INC MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET DAY SPA MAIN STREET HAIR COMPANY MAIN STREET OPTICAL & BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MOOD SWINGS NAILED IT NAIL BAR NEIRA DESIGNS & FIX-IT ETC NO KA 01 NORTH SHORE POKE CO ORANGE COUNTY BARBERS PARLOR P R TALENT PACIFIC COAST ARCHITECTS PACIFIC RIM TAX & ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PARLOUR E LEV EN PEDEGO H B PERQS NIGHTCLUB & SPORTSBAR PETE'S MEXICAN FOOD PHOTO HOUSE INC PIERSIDE COMMISSARY PORCELAIN HAIR STUDIO / PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND (CT4) PRISTINE MOTORSPORTS R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN RAV LLC RAY'S RENTALS RED PERSIMMON NAILS & SPA RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALT HAIR LOUNGE SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL SMILES CAFE SMOKERZ LAND 3 SMOKE SHOP SMOKERZ LAND SNACK BAR SOCK HARBOR SOLENA LANDSCAPE SOUTHNORTE BEER CO SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY #575 STILL NOVEL STUDIO 37 SALON SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNWEST REALTY SURF CITY ALE HOUSE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFBOARD AND BIKE RENTALS SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE T K BURGERS T R RANCH SERVICES LLC THAI WAVE RESTAURANT THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FLAMING BURGER THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE NEXT LEVEL THE TRAINING SPOT TOP DOG BARKERY TOP H B NAILS TURN-KEY HOMES TWO HANDS CORN DOGS TZO N E UPS STORE #4482 VEGWARE PACKAGING INC WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVELENGTHS RECOVERY LLC WEAVER & ASSOCIATES WESTLAND BUSINESS SERVICES INC WET DOG TAVERN WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS & ACCESSORIES (CT) ZIMBABWE HB GIFTS & ACCESSORIES (CT) ZIMBABWE HB GIFTS & ACCESSORIES (CT) BID ASSESSMENT CHART FY 2022-2023 Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 11,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ ATM $600 $400 Seasonal, 9 mos or less $500 $300 IMPROVEMENTS ACTIVITIES FY 2022-2023 The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $107,000 for FY 2022-2023: Ambassadors: $32,100 (30%) • Establish a rapport and presence with business owners, patrons, and residents with an increased presence during large crowd events to provide the safest environment possible District Management (Executive Director): $26,750 (25%) • The Executive Director will oversee the budget, marketing strategy, event management, stakeholder communication, and act as a liaison to the City of Huntington Beach • Host 2022-2023 BID Board of Directors Retreat to better understand Board Member's role • Clarify the BID Board of Director's vision to create a stronger voice for the District • Convey the value of the District through communication and outreach to new and current members • Strengthen the voice of the District merchants through the District's marketing/events, governance, and beautification committees Marketing & Events: $21,400 (20%) • Marketing will promote and create the story of the District through the website, newsletters, and social media • Strengthen the District's brand with HBDBID members, community, and partners • Actively seek out opportunities to include the District in events that take place in Downtown Holiday Beautification: $16,050 (15%) • Promote visitation during the holidays with holiday d6cor in November and December including lighting, d6cor elements and a tree on the 2nd Block of Main Street Cleaning: $10,700 (10%) • Additional cleaning is during special events and peak season to keep Downtown clean for locals and visitors Res. No. 2022-45 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on October 4, 2022 by the following vote: AYES: Peterson, Bolton, Carr, Posey, Moser, Kalmick NOES: None ABSENT: Delgleize RECUSE: None City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California