HomeMy WebLinkAboutCity Manager's Report - Quality of Life Community Survey Res (3) o ki
.AA CITY OF HUNTINGTON BEACH
o a
Inter-Office Memo
TO: Robin Estanislau, City Clerk
FROM: Al Zelinka, City Manager
CC: Travis Hopkins, Assistant City Manager
Grace Yoon-Taylor, Principal Management Analyst
DATE: June 22, 2023
SUBJECT: Supplemental Communication Item 12
This is to respectfully request you to place the final 2023 Quality of Life Community
Survey (attached) for the City of Huntington Beach as supplemental communication to the
Agenda Item 12 under City Manager's Report at the June 6, 2023 City Council meeting.
Should you have any questions, please contact our office. Thank you.
F 3 OPINION
RESEARCH
RESEARCH & STRATEGY
TO City of Huntington Beach
FROM Richard Bernard and Adam Sonenshein
RE: Huntington Beach Quality of Life Survey Key Findings
DATE June 27,2023
INTRODUCTION AND METHODOLOGY
From May 10 through 16,2023,Fairbank,Maslin,Maullin,Metz&Associates(FM3)conducted a survey among
533 Huntington Beach adult residents to better understand their perceptions of the quality of life in the City
and areas of concern, satisfaction level with the delivery of City services overall and in specific areas,
perceptions of safety, and future priorities. The survey also assessed residents' preferred sources of
information in an effort to improve City communication.
The survey was conducted using a dual-mode methodology where residents were surveyed by telephone
(cellular and landlines) or online. Residents were invited to take the survey online from email and text
invitations.The survey was provided in English, Spanish,and Vietnamese.
The margin of error for the full sample is+/-4.4 percentage points at the 95%confidence level.The margin of
error for questions asked of half the sample is+/-6.2 percentage points.The margin of error for subgroups of
the sample will be higher.'
SUMMARY
• Most residents are happy with the quality of life in Huntington Beach and satisfied with the job the City is
doing providing City services.
• Homelessness and the cost of housing and living are first order concerns;followed by property crimes and
speeding and unsafe driving.
• Overall,two-thirds are satisfied with City services, particularly so for public-safety related services such as
fire protection and paramedic services and 911 emergency response, but also water reliability, special
events,and library services.
• Residents value local beaches and prioritize improving them,including believing there is a need to improve
the safety, cleanliness, and maintenance of beach bathrooms; provide separated paths for walking from
biking,skateboarding, and scooters; and improve safety in general.
'Not all results will sum to 100%due to rounding.
12100 Wilshire Blvd.,Suite 350 I Los Angeles,CA 90025 1999 Harrison St.,Suite 2020 I Oakland,CA 94612
Phone:(310)828-1183 I Fax:(310)453-6562 Phone: (510)451-9521 I Fax: (510)451-0384
FM3
RESEARCH
• Residents use a variety of information sources regularly. In addition to word of mouth, residents tend to
learn about City news and issues from City mailers, service guides, and resident-run Facebook groups,
among other sources.
KEY FINDINGS
General Community Attitudes
• Huntington Beach is well-regarded as a place to live, with nearly eight in 10 (78%) respondents rating
the City as an"excellent"(29%)or"good"(49%)place to live. Moreover,almost none of the respondents
have a negative impression; while 20 percent call the City a "fair" place to live (suggesting an "average"
impression),just two percent give a "poor" review.
• Further reflecting the positive impression of Huntington Beach as a place to live,nearly eight in 10(78%)
say they can rely on their neighbors for help when they need it.While seven percent are unsure,just 16
percent say they cannot rely on their neighbors.
• Consistent with findings from other communities in which FM3 has conducted research in the current
environment,views are mixed when thinking about the City's direction.Forty-one percent believe things
in Huntington Beach are generally headed in the right direction while an equal 41 percent believe things
are pretty seriously off on the wrong track(18%are uncertain).
o Men are slightly more favorable in their view of the direction of the City than women. Residents under
40 and seniors are more likely to say things are headed in the right direction,with 48 percent in each
age cohort giving this response compared to 33 percent of those 40 to 64 years of age.The proportion
saying things are going in the right direction declines with years of residency in the City, from 46
percent of residents of 15 years or less to 38 percent of residents of 25 years or more.
Issues in Huntington Beach
• Homelessness is far and away the most salient concern of Huntington Beach residents. When asked to
volunteer in an open-ended question (where no response options were provided) what they think is the
most serious issue facing the residents of Huntington Beach that they would like to see City government
do something about, 42 percent mentioned homelessness.
Crime-related concerns,including safety and drugs,was a distant second,mentioned by 18 percent,and
followed by issues related to housing,such as affordable housing and rent,at 14 percent. Rounding out
the most mentioned issues are those related to development and growth (development management,
high density housing, crowding, and overpopulation) at 11 percent and government and politics at nine
percent.
Page 2
FM3
RESEARCH
• Homelessness again stood out as the most prominent concern when respondents were asked to rate
how serious they consider a list of 23 issues (the open-ended question measures recall—or salience—
while this close-ended question measures recognition).As with the open-ended question, issues related
to housing/cost of living and crime were at the top of the list of concerns.
o Eight in 10 (-79%) called homelessness an "extremely" (55%) or "very" (23%) serious problem. This
response is 14 points higher than the second ranked concern.
o The cost of housing(48%extremely serious,65%extremely/very serious)and the related cost of living
(35%, 63%) are the next strongest concerns.
o Issues related to crime are among the top concerns—although generating less intensity of concern—
including property crime, like burglaries and car thefts (26% extremely serious, 55% extremely/very
serious), and crime in general(19%,44%).
o Also among top-tier concerns is speeding and unsafe driving (29% extremely serious, 52%
extremely/very serious), and too much growth and development(28%,49%).
Reflecting the positive impressions of Huntington Beach as a place to live, no other issue tested is
considered serious by more than 37 percent—nor generates intensity of concern(the proportion calling
it"extremely"serious)from more than 17 percent.
Among the second-tier concerns are issues related to local roads and active transportation:
o Traffic congestion on local streets and roads(17%extremely serious, 37%extremely/very serious)
o The condition of local streets and roads(16%,35%)
o The amount of empty stores and restaurants(9%, 32%)
o Lack of safe routes for pedestrians(17%, 31%)
o The lack of safe bike lanes (14%, 31%)
o Water quality along the city's coastline (9%, 29%)
o The lack of enforcement of rules about short-term rentals(13%, 27%)
Issues of least concern include those related to the appearance of the City,condition of local parks,and
entertainment/tourism:
o The lack of parking in commercial areas(11%extremely serious, 24%extremely/very serious)
o The visual appearance of PCH and other major boulevards in the City(8%, 24%)
o The impacts of tourists on residents'quality of life(9%, 21%)
o The quality of parks(9%, 20%)
o The visual appearance of downtown (8%, 19%)
o The condition of local parks(6%, 18%)
o Lack of walkable neighborhoods(6%, 15%)
Page 3
FM3
RESEARCH
o Lack of entertainment and dining options (4%, 11%)
o Lack of City investments to attract tourism (6%, 10%)
Satisfaction with City Services
• Two out of three respondents are satisfied with the job the City government is doing in providing
services to residents and businesses. Twenty percent are "very" satisfied and 47 percent "somewhat"
satisfied,for a total of 67 percent who are satisfied with the City's job performance in providing services.
Eighteen percent are "somewhat" dissatisfied and a low 10 percent are "very" dissatisfied (5% are
uncertain).
• Satisfaction is far-reaching, with at least a majority of residents in all subgroups satisfied with the
services provided by City government. This includes a large proportion of residents by gender (70% of
men and 64%of women), by race/ethnicity(67%of Latino residents, 66% of API residents', 66%of white
residents,and 69%of other residents),years of residency(70%of those of 0-15 years,72%of 16-25 years,
and 63% of 25+year residents), and age (70% of those 18 to 39, 59% of those 40-64, and 77% of those
older).
• Residents are also satisfied on average with the delivery of specific City services. Survey respondents
were asked to rate how satisfied they are with 30 specific services using a scale of 1 to 7, where a "1"
indicated they are not at all satisfied and a "7" indicated they are "very satisfied"with that service. In all,
the average rating is above the midpoint of 4.0 for 28 of the 30 services, indicating residents are satisfied
on average in nearly every area tested.
Services related to public safety are among the services generating the highest average satisfaction
ratings. Not only do all the services listed below receive mean scores of 5.3 or greater on the 7-point scale
indicating residents are at least somewhat satisfied on average, but, with the exception of police
protection at 14 percent, no more than 11 percent gave a 1 through 3 rating indicating they are
dissatisfied.
o Fire protection and paramedic services(6.1 mean score)
o Reliability of water received at your home (6.0)
o Library services(5.9)
o 911 emergency response (5.9)
o Special events like 4th of July parade and fireworks, the Pacific Airshow, the US Open of Surfing, and
other community celebrations(5.7)
o City-run youth programs such as after-school programs,junior lifeguards, and summer camps(5.5)
o Programs and services for seniors (5.4)
o Police protection (5.3)
o Parks and recreation programs(5.3)
2 API excludes Vietnamese residents who were analyzed separately. Ninety-two percent of Vietnamese residents
surveyed are satisfied with the job the City is doing providing services. It is important to note that Vietnamese residents
make up 5%of the sample and,therefore, have a larger margin of error.
Page 4
FM3
RESEARCH
o Emergency preparedness(5.3)
Services related to maintenance are rated positively on average but generate dissatisfaction ratings
from between approximately 15 percent to 23 percent of respondents.
o Pick up of trash, bulky items, yard waste, and recyclables (5.2)
o Park maintenance(5.1)
o Keeping local beaches healthy, clean, and safe(5.0)
o Cultural and performing arts programs(5.0)
o Maintaining storm drains to keep beaches clean (4.9)
o Graffiti removal(4.8)
o Quality of your home drinking water(4.7)
o Enforcement of City rules and regulations to keep neighborhoods safe and quiet(4.7)
o Programs that protect the environment(4.7)
o Maintenance of public spaces(4.7)
Services related to the areas where residents express the greatest concern also generate the lowest
average satisfaction ratings—and higher dissatisfaction ratings. These include services related to
homelessness, the economy, safety, transportation, and growth. However, with the exception of
addressing homelessness (2.7) and building permitting for residents (3.8), residents remain satisfied on
average. The service areas with the lowest average satisfaction ratings are as follows (with those
generating a dissatisfaction score of 24% or greater indicated):
o Enforcing City rules and regulations requiring owners to keep their properties well-maintained(4.6)—
24%dissatisfied
o Communication with residents(4.5)—24%dissatisfied
o Sidewalk maintenance(4.4)—29% dissatisfied
o Traffic management(4.4)—26%dissatisfied
o Programs to retain, expand, and attract local businesses (4.4)—32% unable to give a rating
o School safety officers(4.3)—50% unable to give a rating
o Street and local road maintenance (4.2)—30%dissatisfied
o Services and resources to support survivors of crime and abuse (4.1)—64% unable to give a rating
o Building permitting for residents(3.8)—45% unable to give a rating
o Addressing homelessness(2.7)—67%dissatisfied
Safety in Huntington Beach
• Large majorities feel safe walking in their neighborhoods both during the day and at night. Nine in 10
(91%) feel safe walking in their neighborhood during the day and nearly eight in 10 (78%) at night.
However,while 56%feel"very"safe during the day,a lower 32 percent feel"very"safe at night.A further
eight percent feel unsafe during the day, 20 percent feel this way at night. There was little difference in
response by gender and age regarding walking in their neighborhood during the day. However, women
Page 5
FM3
RESEARCH
are less likely to feel safe at night than men—especially women 50 years of age or older (83% of men
compared to 77%of women 18 to 49 and 69%of women 50+).
• Among those who do not feel safe (either during the day or at night),the most mentioned reason was
the number of people experiencing homelessness. Half of those who feel unsafe said "homeless people"
stands behind this view, followed by crime in general (21%), suspicious people walking around (14%),
thefts or burglaries (12%), "drug addicts" (9%), racism (7%), a lack of public lighting or streetlights (5%),
and coyotes or wild animals (3%).
Priorities for Future Investment
• Large majorities of respondents at least occasionally visit City beaches, parks, and Downtown.
Specifically,85 percent said they visit City beaches at least occasionally(50%frequently),75 percent City-
run parks, and 72 percent Downtown. Just over six in 10 (62%) visit the Pier Plaza at least occasionally,
and approximately half of respondents (47%) at least occasionally visit City libraries. Lower proportions
visit City community centers (24%at least occasionally)or the City's Senior Center(15%).
• Respondents' top priority for the next few years is addressing homelessness, followed by priorities
related to the local economy and environmental protection—priorities that impact the lives of all
residents in some way or another.Specifically,each of the following are named by the highest proportion
as a medium or high priority to them personally:
o Addressing homelessness(78% high priority, 17% medium priority)
o Making the City more friendly for local small businesses (44%, 39%)
o Requiring city development projects to be more environmentally friendly by incorporating the latest in
water conservation, energy efficiency, and recycling programs(35%, 29%)
o Retaining and attracting more businesses(34%, 37%)
o Attracting and retaining local restaurants and shops in Downtown (33%, 35%)
o Establishing more programs to protect the environment(31%, 32%).
Ideas related to the appearance of the City,tourism,bike routes,and sports fields and courts are called
high or medium priorities generally by lower proportions—most likely reflecting, at least in part, that
some of these areas impact—or are utilized by—fewer residents.
o Creating safe bike routes (26% high priority,42% medium priority)
o Improving the visual appearance of city streets and medians (22%, 39%)
o Offering more concerts and events at the beach (17%, 35%)
o Making Huntington Beach more of a destination for tourism (14%, 31%)
o Creating more baseball and soccer fields (9%, 20%)
o Creating more pickleball courts(8%, 12%).
Page 6
FM3
RESEARCH
• Regardless of their frequency of visiting the beach, half or more respondents believe there is a need to
make 10 of the 11 improvements to the beach area that were tested in the survey—with improvements
related to safety,cleanliness,and bathroom maintenance at the top of the list.
o Approximately eight in 10 residents believe there is a need to improve safety and cleanliness at public
bathrooms (49%great need, 81%total great or some need) or to upgrade the maintenance of public
bathrooms(44%,78%) at the beach.
o Approximately two out of three respondents believe there is a need to provide separated paths for
walking from biking, skateboard riding, or scooter riding (69%) and improve lighting at night on
walking and biking paths (66%) while six in ten (61%) feel this way about improving safety on bike
paths. Sixty-five percent believe there is a need to improve safety in general.
o Between half and 58 percent believe there is a need to make improvements to:make it easier to cross
PCH to get to the beach safely(58%),improve beach access for people with disabilities(55%);expand
beach parking (53%);and update aging playground equipment(50%).
o The only item that was not seen as an area in need of improvement by 50 percent or more
respondents is improving availability of activities at Pier Plaza. Thirty-eight percent said there is a
need for this improvement,while 48 percent perceive little to no need.
Sources of Information
• Respondents rely on a variety of information sources, including City mailers, City service guides, and
unofficial Facebook groups. As is commonly found, word of mouth from friends and family is the most
common information source,with 76 percent of respondents saying they get information about programs,
events, and issues in Huntington Beach this way"frequently"or"occasionally." High proportions also get
information from the following:
o City mailers sent to your home(57%frequently or occasionally)
o SANDS Programs, Recreation, Community& Library Services Guide (53%)
o Huntington Beach Neighborhood Facebook groups or other groups run by local residents (48%)
o The City website(45%)
o The City's and the Huntington Beach Police's Nextdoor websites or apps(42%)
o Local TV news (42%)
Other information sources utilized—albeit by lower proportions include the following:
o Notices or flyers included in your water bill(34%frequently or occasionally)
o The Orange County Register(34%)
o The City's official Facebook page (34%)
o The City's official Instagram, Twitter, and VouTube channel accounts (29%)
o Billboards on the 405 Freeway(24%)
Page 7
FM3
RESEARCH
o Local radio stations(24%)
o Huntington Beach City Council meetings in-person or streaming online(22%)
o Bus shelter ads and street banners(22%)
o The City's bi-weekly email newsletter known as Surf City Break(22%)
o The Daily Pilot's e-newspa per following Huntington Beach (20%)
o The SurfCityBreak.com news website (19%)
o HBTV, the City of Huntington Beach's government-access cable Channel 3, and online or YouTube
channel(18%)
Page 8
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Huntington Beach
Quality of Lif Survey
Summary of Results
F M 3 OPINION
RESEARCH
RESEARCH & STRATEGY
320-1080
Key Findings
• Most residents are happy with the quality of life in
Huntington Beach and satisfied with the job the City is
doing providing City services.
• Homelessness, cost of housing and living are first order
concerns; followed by property crimes and speeding and
unsafe driving.
• Overall, two-thirds are satisfied with City services.
• There is particularly high satisfaction with water reliability,
fire protection and paramedic services, special events,
library services, and 911 emergency response.
FM3
RESEARCH - .. ... ,. -.2_
Key Findings; Continued
• Residents value local beaches and prioritize improving them
including: the safety, cleanliness and maintenance of beach
bathrooms; providing separated paths for walking from biking,
skateboarding and scooters; and improving safety in general .
• A variety of information sources are used regularly. In addition to
word of mouth, residents tend to learn about City news and
issues from City mailers, service guides, and resident-run
Facebook groups, among other sources.
FM3
RESEARCH 3
Survey Specifics and Methodology
Dates May 10-16, 2023
Research Population Huntington Beach Residents
Total Interviews 533
(Full Sample) ±4.4% at the 95% Confidence Level
Margin of Sampling Error (Half Sample) ±6.2% at the 95% Confidence Level
Margins of Error for Subgroups will be Higher
fp Telephone p Email _ Text
Contact Methods Calls Invitations Invitations
Telephone '°" Online
Data Collection Modes tit Interviews s v Interviews
Languages English, Spanish and Vietnamese
F M 3 (Note: Not All Results Will Sum to 100% Due to Rounding)
RESEARCH .4;
General Community Attitudes
Nearly 8-in-lO respondents rate Huntington Beach
as either an "excellent" or "good" place to live
with almost none calling it "poor."
Excellent 29% Excellent/
Good
Good 49% 78%
Fair 20%
Poor 2%
Don't know 0%
FM 3 Q5. Generally speaking, how would you rate Huntington Beach as a place to live:is it an excellent place to live, a good place,fair, or a poor place to live?
RESEARCH 6
A similar number, nearly 8-in- lO,
feel they can rely on neighbors for help.
Yes
78% No
16%
Don't
Know
7%
FM 3 Q6. In general, do you feel that you can rely on your neighbors for help when you need it?
RESEARCH 7
Consistent with findings from other communities
in the current environment, views on the
direction of the City are mixed .
Right
Direction
41%
Don't Wrong
Know Track
18% 41%
F M 3 Q4. Overall, would you say things in Huntington Beach are generally headed in the right direction,or do you feel that they are pretty seriously off on the
wrong track?
RESEARCH 8
mii.
Residents under 40 and seniors are more likely
to say things are headed in the right direction .
Demographic Group Right Direction Wrong Track Don't Know
All Residents 41% 41% 18%
Gender
Men 45% 38% 17%
Women 38% 43% 19%
Age
18-39 48% 40% 12%
40-64 33% 47% 20%
65+ 48% 30% 22%
Race/Ethnicity
White 41% 41% 18%
Latino 41% 45% 14%
Vietnamese 55% 36% 9%
Other Asian/Pacific Islander 39% 36% 25%
Other Race/Ethnicity 44% 31% 25%
Time in Huntington Beach
0-5 Years 46% 28% 26%
5-15 Years 47% 36% 17%
16-25 Years 41% 39% 20%
25+ Years/Born and Raised 38% 47% 16%
F 13 Q4. Overall, would you say things in Huntington Beach are generally headed in the right direction, or do you feel that they are pretty seriously off on the
wrong track?
RESEARCH 9
Issues in Huntington Beach
The following are the top five responses
to an open-ended question .
Open-ended; Multiple Responses Shown
Homelessness 42%
Crime/safety/drugs 18%
Affordable housing/housing/rent 14%
Development management/high density 11%
housing/crowded/overpopulation
Government/politics 9%
FM 3 Q8. What do you think is the most serious issue facing the residents of Huntington Beach that you would like to see City government do something about?
RESEARCH 11
Homelessness is the highest priority issue
for Huntington Beach residents.
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. • Not Too Ser. Prob. Don't Know Ser. Prob.
^Homelessness 23% 15% 6% 79%
Cost of housing 17% 18% 16% 65%
The cost of living 28% 22% 14% = 63%
Property crime, like burglaries
and car thefts ' ' 29% 27% 14% 55%
Speeding and unsafe driving 29% 24% 27% 19% 52%
Too much growth and
development 21% 22% 28% 49%
Crime in general 25% 32% 23%
Q9. l am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F 11/1 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split sample
RESEARCH 12
.,......... ...
Continued
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. ■ Not Too Ser. Prob. Don't Know Ser. Prob.
Traffic congestion on local streets and roads 20% 31% 31% 37%
"The condition of local streets and roads 19% 33% 31% 35%
The amount of empty stores and restaurants 23% 30% 35% 32%
23% 31%
Lack of safe routes for pedestrians 14% 41%
The lack of safe bike lanes 17% 26% 40% 31%
Water quality along the city's coastline 20% 32% 33% 6% 29%
The lack of enforcement of rules about
short-term rentals 13% 24% 30% 19% 27%
The lack of parking in commercial areas 13% 29% 43% 24%
Q9. 1 am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F J 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split sample
RESEARCH 13
Continued
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. • Not Too Ser. Prob. Don't Know Ser. Prob.
The visual appearance of PCH and 24%
other major boulevards in the City 16% 23% 51%
The impacts of tourists on residents'
quality of life 12% 20% 57% 21%
The quality of parks 11% 24% 53% 20%
The visual appearance downtown 12% 27% 51% 19%
The condition of local parks 12% 31% 48% 18%
Lack of walkable neighborhoods 9% 22% 60% 15%
^Lack of entertainment and dining options 8% 14% 71% 11%
Lack of City investment to attract tourism 20% 61% 8% 10%
Q9. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F M 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split sample
RESEARCH 14
Serious Problems by Gender by Age
Extremely/Very Serious Problem
pp , , Gender by Age
All Men Men Women Women
Issue Residents
Ages Ages Ages Ages
18-49 50+ 18-49 50+
^Homelessness 79% 73% 72% 84% 88%
Cost of housing 65% 73% 53% 79% 60%
The cost of living 63% 71% 43% 77% 64%
Property crime, like burglaries and car thefts 55% 46% 51% 58% 67%
Speeding and unsafe driving 52% 40% 46% 62% 62%
Too much growth and development 49% 33% 62% 49% 54%
Crime in general 44% 37% 47% 44% 49%
Traffic congestion on local streets and roads 37% 41% 39% 27% 41%
^The condition of local streets and roads 35% 35% 29% 36% 40%
The amount of empty stores and restaurants 32% 31% 31% 31% 36%
Lack of safe routes for pedestrians 31% 34% 16% 38% 34%
The lack of safe bike lanes 31% 31% 29% 36% 28%
Q9. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F m 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split Sample
RESEARCH 15
-........
Continued
Extremely/Very Serious Problem
Gender by Age
All Men Men Women Women
Residents Ages Ages Ages Ages
18-49 50+ 18-49 50+
Water quality along the city's coastline 29% 21% 20% 44% 32%
The lack of enforcement of rules about 27% 19% 27% 30% 30%
short-term rentals
The lack of parking in commercial areas 24% 27% 24% 31% 18%
The visual appearance of PCH and 24% 33% 15% 29% 20%
other major boulevards in the City
The impacts of tourists on residents' quality of life 21% 28% 21% 18% 18%
The quality of parks 20% 25% 14% 25% 17%
The visual appearance downtown 19% 23% 13% 15% 25%
The condition of local parks 18% 24% 9% 18% 20%
Lack of walkable neighborhoods 15% 19% 9% 24% 9%
^Lack of entertainment and dining options 11% 17% 6% 16% 7%
Lack of City investment to attract tourism 10% 12% 11% 15% 4%
Q9. lam now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F M 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split Sample
RESEARCH 16
Serious Problems by ZIP Code
Extremely/Very Serious Problem
All ZIP Code
, .
Residents 92646 92647 92648 92649
^Homelessness 79% 81% 81% 77% 72%
Cost of housing 65% 59% 76% 65% 61%
The cost of living 63% 61% 72% 63% 57%
Property crime, like burglaries and car thefts 55% 58% 65% 43% 53%
Speeding and unsafe driving 52% 56% 55% 51% 44%
Too much growth and development 49% 53% 54% 42% 44%
Crime in general 44% 36% 55% 47% 38%
Traffic congestion on local streets and roads 37% 32% 51% 34% 31%
^The condition of local streets and roads 35% 38% 43% 24% 34%
The amount of empty stores and restaurants 32% 26% 41% 31% 31%
Lack of safe routes for pedestrians 31% 29% 39% 27% 27%
The lack of safe bike lanes 31% 32% 37% 20% 34%
Q9. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F M 3 consider that issue to be an extremely serious problem, a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split Sample
RESEARCH 17
Continued
Extremely/Very Serious Problem
All ZL.' • • e
Issue � � r• . ..,
Residents 92646 92647 92648 92649
Water quality along the city's coastline 29% 26% 33% 22% 39%
The lack of enforcement of rules about short-term rentals 27% 30% 28% 27% 19%
The lack of parking in commercial areas 24% 20% 37% 15% 26%
The visual appearance of PCH and 24% 19% 36% 18% 20%
other major boulevards in the City
The impacts of tourists on residents' quality of life 21% 19% 27% 13% 25%
The quality of parks 20% 21% 25% 14% 18%
The visual appearance downtown 19% 24% 14% 21% 17%
The condition of local parks 18% 21% 26% 9% 12%
Lack of walkable neighborhoods 15% 15% 20% 10% 14%
"Lack of entertainment and dining options 11% 11% 14% 9% 12%
Lack of City investment to attract tourism 10% 10% 10% 9% 11%
Q9. I am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F M 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious,or not too serious in Huntington Beach today.
^Not Part of Split Sample
RESEARCH 18
Satisfaction with City Services
Two-thirds are satisfied with the job
the City government is doing in providing services
to residents and businesses
Very satisfied 20% Total
Satisfied
Somewhat satisfied 47% 67%
Somewhat dissatisfied 18% Total
Dissatisfied
Very dissatisfied 10% 28%
Don't know 5%
F I4 3 Q7. How satisfied are you with the overall job being done by Huntington Beach City government in providing services to Huntington Beach's residents and
businesses:very satisfied,somewhat satisfied,somewhat dissatisfied or very dissatisfied?
RESEARCH 20
At least a majority of residents in all subgroups are satisfied
with the services provided by City government.
Demographic Group Total Satisfied Total Dissatisfied
All Residents 67% 28%
Gender
Men 70% 26%
Women 64% 29%
Age
18-39 70% 25%
40-64 59% 33%
65+ 77% 22%
Race/Ethnicity
Whites 66% 28%
Latinos 67% 29%
Vietnamese 92% 5%
Other Asians/Pacific Islanders 66% 34%
Other Race/Ethnicity 69% 25%
Time in Huntington Beach
0-5 Years 70% 24%
5-15 Years 70% 20%
16-25 Years 72% 26%
25+ Years/Born and Raised 63% 33%
F M 3 Q7. How satisfied are you with the overall job being done by Huntington Beach City government in providing services to Huntington Beach's residents and
businesses:very satisfied,somewhat satisfied,somewhat dissatisfied or very dissatisfied?
RESEARCH 21
Huntington Beach residents are also largely satisfied
with many services provided by the city.
Ranked by Mean Score
Mean
• 7 (Very Satisfied) 5-6 4 (Neutral) 1 (Not at All Satisfied)-3 8 (Don't Know) Score
^Fire protection and paramedic services 46% 34% 13% 6.1
Reliability of water received at your home 48% 35% 9% 6'. 6.0
^Library services 34% 35% ,6% 21% 5.9
^911 emergency response 33% 30% i °` 28% 5.9
Special events like 4th of July parade and
fireworks, the Pacific Airshow, the US Open of
Surfing, and other community celebrations 41% 36% 7% 6, 5.7
City-run youth programs such as after-school 22% 30% 7%7% 0. 35% 5.5
programs, junior lifeguards, and summer camps
Programs and services for seniors 19% 31% 6% :t 36% 5.4
^Police protection 27% 41% 11% 141' 7% 5.3
Parks and recreation programs 21% 43% 9% • 18% 5.3
Emergency preparedness 14% 37% 10% 7°, ° 32% 5.3
F M 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH
22
Continued
Ranked by Mean Score
• 7 (Very Satisfied) 5-6 4 (Neutral) 1 (Not at All Satisfied)-3 8 (Don't Know) Mean
Score
Pick up of trash, bulky items,
yard waste and recyclables 31% 39% 12% 15% 5.2
Park maintenance 20% 47% 15% 14%g 5% 5.1
Keeping local beaches healthy, clean and safe 21% 43% 14% 18% 5.0
Cultural and performing arts programs 14% 35% 12% 12%" 27% 5.0
Maintaining storm drains to keep beaches clean 15% 40% 16% 15% 15% 4.9
Graffiti removal 16% 40% 14% 18% 12% 4.8
Quality of your home drinking water 20% 35% 13% 23% 8% 4.7
Enforcement of City rules and regulations to
keep neighborhoods safe and quiet 14% 42% 14% 23% ''; 7% 4.7
Programs that protect the environment 14% 33% 14% 16% 23% 4.7
Maintenance of public spaces 12% 47% 17% 21% 4.7
F M 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. Split Sample
RESEARCH 23
Continued
Ranked by Mean Score
• 7 (Very Satisfied) 5-6 4 (Neutral) 1 (Not at All Satisfied)-3 8 (Don't Know) Mean
Score
Enforcing City rules and regulations requiring
owners to keep their properties well-maintained 15% 34% 10% 24% 15% 4.6
^Communication with residents 12% ; 41% 17% 24% " 7% 4.5
Sidewalk maintenance
11% 38% 19% 29% 4.4
Traffic management 9% 41% 19% 26% 4.4
^Programs to retain, expand, 7% 27% 16% 18% 32% 4.4
and attract local businesses
School safety officers 8% 16% 9% 1•°. _ 50% 4.3
^Street and local road maintenance 7% 41% 19% 30% 4.2
Services and resources to support survivors of voisommopir
15% 6% 12% 64% 4.1
crime and abuse
Building permitting for residents 19% 10% 22% 45% 3.8
^Addressing homelessness 14% 14% . 67% 2.7
F J4 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government.Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH 24
to ..,-.._
Satisfaction with Services by Gender by Age
6-7 (Very Satisfied)
All Gender by Age
Service Men Men Women Women
Res. Ages Ages Ages Ages
18-49 50+ 18-49 50+
Reliability of water received at your home 70% 66% 83% 68% 65%
^Fire protection and paramedic services 69% 66% 73% 67% 69%
Special events like 4th of July parade and fireworks,
the Pacific Airshow, the US Open of Surfing, 63% 52% 67% 69% 65%
and other community celebrations
^Library services 55% 50% 54% 61% 54%
^911 emergency response 52% 51% 56% 59% 44%
Pick up of trash, bulky items, yard waste and recyclables 51% 54% 65% 30% 51%
^Police protection 50% 45% 60% 48% 47%
Park maintenance 44% 60% 42% 27% 41%
Parks and recreation programs 43% 35% 37% 53% 48%
Keeping local beaches healthy, clean and safe 41% 43% 50% 27% 42%
Quality of your home drinking water 41% 55% 40% 36% 33%
Graffiti removal 38% 40% 45% 40% 29%
City-run youth programs such as after-school programs, 38% 44% 42% 42% 29%
junior lifeguards, and summer camps
Programs and services for seniors 36% 42% 36% 24% 42%
Maintaining storm drains to keep beaches clean 36% 45% 48% 26% 25%
F M 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH 25
Continued
6-7 (Very Satisfied)
All Gender by Age
Service Men Men Women Women
Res. Ages Ages Ages Ages
18-49 50+ 18-49 50+
Maintenance of public spaces 35% 39% 42% 25% 30%
Emergency preparedness 33% 36% 32% 37% 30%
Enforcement of City rules and regulations to 32% 30% 46% 34% 21%
keep neighborhoods safe and quiet
^Communication with residents 31% 31% 32% 31% 30%
Enforcing City rules and regulations requiring owners 31% 34% 39% 27% 24%
to keep their properties well-maintained
Cultural and performing arts programs 30% 32% 34% 24% 31%
Programs that protect the environment 29% 37% 29% 25% 25%
Sidewalk maintenance 29% 32% 24% 42% 21%
^Street and local road maintenance 27% 32% 31% 24% 20%
Traffic management 26% 19% 28% 37% 23%
^Programs to retain, expand, and attract local businesses 19% 22% 18% 23% 12%
School safety officers 16% 11% 15% 24% 16%
Building permitting for residents 11% 7% 12% 10% 13%
Services and resources to support survivors of crime and abuse 8% 13% 9% 9% 2%
^Addressing homelessness 8% 13% 10% 2% 5%
F j 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH
26_
Satisfaction with Services by ZIP Code
6-7 (Very Satisfied)
Service All ZIP Code
Res. 92646 92647 92648 92649
Reliability of water received at your home 70% 76% 67% 70% 67%
^Fire protection and paramedic services 69% 69% 67% 69% 72%
Special events like 4th of July parade and fireworks,
the Pacific Airshow, the US Open of Surfing, 63% 70% 59% 65% 57%
and other community celebrations
^Library services 55% 50% 58% 53% 59%
^911 emergency response 52% 54% 52% 51% 50%
Pick up of trash, bulky items, yard waste and recyclables 51% 58% 50% 47% 45%
^Police protection 50% 51% 46% 55% 49%
Park maintenance 44% 40% 42% 42% 54%
Parks and recreation programs 43% 42% 44% 51% 36%
Keeping local beaches healthy, clean and safe 41% 43% 36% 49% 34%
Quality of your home drinking water 41% 45% 41% 38% 37%
Graffiti removal 38% 35% 39% 42% 38%
City-run youth programs such as after-school programs, 38% 44% 33% 33% 44%
junior lifeguards, and summer camps
Programs and services for seniors 36% 35% 36% 34% 43%
Maintaining storm drains to keep beaches clean 36% 32% 38% 42% 33%
F M 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH 27
Continued
6-7 (Very Satisfied)
Service All ZIP Code
Res. 92646 92647 92648 92649
Maintenance of public spaces 35% 28% 36% 38% 40%
Emergency preparedness 33% 39% 27% 37% 27%
Enforcement of City rules and regulations to keep 32% 42% 26% 32% 25%
neighborhoods safe and quiet
^Communication with residents 31% 38% 33% 24% 27%
Enforcing City rules and regulations requiring owners 31% 27% 30% 38% 29%
to keep their properties well-maintained
Cultural and performing arts programs 30% 29% 39% 24% 30%
Programs that protect the environment 29% 28% 36% 23% 29%
Sidewalk maintenance 29% 35% 24% 25% 30%
^Street and local road maintenance 27% 27% 21% 32% 28%
Traffic management 26% 24% 19% 29% 35%
^Programs to retain, expand, and attract local businesses 19% 20% 27% 14% 12%
School safety officers 16% 25% 15% 13% 6%
Building permitting for residents 11% 12% 11% 9% 10%
Services and resources to support survivors of crime and abuse 8% 11% 10% 7% 4%
^Addressing homelessness 8% 7% 9% 9% 9%
F M 3 Q10. I would like to ask you some more questions about the services provided by Huntington Beach city government.Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH : 28
Safety in Huntington Beach
large majorities feel safe walking in their
neighborhood both during the day and at night, but
with a plurality saying "somewhat safe" at night.
During the Day At Night
Very safe 56% Total 32% Total
Safe Safe
Somewhat safe 35% 91% 46% 78%
Somewhat unsafe 8% 1 Total 15% Total
Unsafe Unsafe
Very unsafe 1% 8% 5% 20%
Don't know 1% 1%
F M 3 Q11. How safe do you feel walking in your neighborhood(SPLIT SAMPLE A: "during the day")("SPLIT SAMPLE B: "at night"):very safe,somewhat safe,
or unsafe?Split Sample
RESEARCH 30
Among those who do not feel safe, the primary reason
is the number of people experiencing homelessness.
Open-ended; Asked of Those that Feel Unsafe in Their Neighborhood; n=77
Homeless people 50%
Crime 21%
Suspicious people walking around 14%
Thefts/burglaries 12%
Drug addicts 9%
Racism 7%
Lack of public lighting/streetlights 5%
Coyotes/wild animals 3%
Other 8%
None/nothing 1%
FM 3 Q12. What most makes you feel unsafe in your neighborhood?
RESEARCH 31
Women are much less likely to feel safe walking in their
neighborhood at night, especially those over age 50.
Total Safe by Gender by Age
Men Men Women Women
Ages 18-49 Ages 50+ Ages 18-49 Ages 50+
During the Day 89% 92% 92% 90% Ad
At Night 84% 83% 77% 69%
F M 3 Q11. How safe do you feel walking in your neighborhood(SPLIT SAMPLE A: "during the day')('SPLIT SAMPLE B: "at night'):very safe,somewhat safe,
or unsafe?Split Sample
RESEARCH . `. Y ` # y ; ti
;+-1 -: `:
F
` - .....
a* - .;A.-f » ''_.
•
Priorities for Future Investment -
General
33
large majorities of respondents at least occasionally
visit City beaches, parks and Downtown .
Ranked by Frequently/Occasionally
• Freq. Occas. Rarely Never Don't Know Freq./
Occas.
Beaches in the City of Huntington Beach 50% 35% 12% 85%
City-run parks 34% 41% 16% 75%
Downtown 33% 40% 22% 72%
Pier Plaza 24% 38% , 27% i% 62%
City libraries 15% 32% 28% 25% M 47%
City community centers 6% 18% 35% 39% 24%
The City's Senior Center 17% 65% , 15%
F M 3 Q13. lam now going to mention various locations in the City of Huntington Beach. Please tell me how often you have visited that location in the last year:
frequently,occasionally,rarely, or never.
RESEARCH 34
Respondents' top priorities for the next few years include addressing
homelessness, making the City more business-friendly and requiring
development projects to be more environmentally friendly.
Ranked by High Priority High/
■ High Priority Med. Priority Low Priority Not a Priority Don't Know Med.
Priority
^Addressing homelessness 78% 17% 95%
Making the City more friendly for
local small businesses 44% .'% 9% 5% 83%
Requiring City development projects to be
more environmentally friendly by 35% 29%. 24% 64%
incorporating the latest in water conservation,
energy efficiency and recycling programs
^Retaining and attracting more businesses 34% 37% - 19% 71%
•
Attracting and retaining local restaurants 33% 35% 19% 68%
and shops in Downtown
Establishing more programs to
protect the environment 31% 32% 22% 10%. 63%
Q15. /am going to ask you about some ideas that could be considered in the City of Huntington Beach. These are ideas that are not part of the City's planning
F M 3 but could be worked on over the next few years. Keeping in mind that not every idea can be a high priority and there is only a limited amount of funds,please
tell me how much of a priority that idea is to you personally:a high priority, medium priority, low priority, or not a priority at all. ^Not Part of Split Sample
RESEARCH 35
Continued
Ranked by High Priority
High/
■ High Priority Med. Priority Low Priority Not a Priority Don't Know Med.
Priority
Creating safe bike routes 26% 42% 22% 68%
Improving the visual appearance of ° ° ° o
city streets and medians 22 /° 39/° 31/0 60/
Offering more concerts and events at the beach 17% 35% 29% `0 52%
Making Huntington Beach more of a ° ° ° ° a
destination for tourism 14/° 31/° 34/ 19/° 45/0
Creating more baseball and soccer fields 9% 20% 37% 23% 1% 29%
Creating more pickleball courts 8% 30% 43% 7% 20%
Q15. /am going to ask you about some ideas that could be considered in the City of Huntington Beach. These are ideas that are not part of the City's planning
F M 3 but could be worked on over the next few years. Keeping in mind that not every idea can be a high priority and there is only a limited amount of funds,please
tell me how much of a priority that idea is to you personally:a high priority, medium priority, low priority, or not a priority at all.Split Sample
RESEARCH :, �� . y 364
Priorities for Future Investment
Beaches
Specifically at beaches, there is a strong sense of need
to improve the safety, cleanliness and
maintenance of bathrooms.
Ranked by Great/Some Need Great/
• Great Need Some Need A Little Need No Real Need Don't Know Some
Need
Improving safety and cleanliness at 0 • o 0
81%
public bathrooms 49% 32% 9% 6%
Upgrading the maintenance of public bathrooms 44% 34% 5%6% 78%
*Providing separated paths for walking from
biking, skateboard riding or scooter riding 40% 29% 5% 15% 69%
Improving lighting at night on 0 0 0
walking and bike paths 31% 35% 15% 10% 66/0
Improving safety, in general 29% ° 22% 65%
*Improving safety on bike paths 28% 20% 7% 61%
F M 3 Q1a4 Regardless of whether or not you visit beaches located in the City, 1 am going to mention ot few aspects of these beaches. Please tell me if you think there
is a great need,some need, a little need or no real need for the City to make improvements on that aspect of the beach. *Split Sample
RESEARCH 38:
Continued
Ranked by Great/Some Need
Great/
■ Great Need Some Need A Little Need No Real Need Don't Know Some
Need
Making it easier to cross PCH
to get to the beach safely 26% 16% 5% 58%
*Improving beach access for
people with disabilities 24% 14% 21% 55%
Expanding beach parking 23% 17% 5% 53%
*Updating aging playground equipment 17% 34% 21% 17% 50%
Improving availability of activities at Pier Plaza 12% 27% 22% 13% 38%
F M 3 Q14. Regardless of whether or not you visit beaches located in the City, 1 am going to mention a few aspects of these beaches. Please tell me if you think there
is a great need,some need, a little need or no real need for the City to make improvements on that aspect of the beach. *Split Sample
RESEARCH 39
Sources o
•
Ak6;.
. , . .---,`,.,-, „,...-. . ,, ,,,,, . -- ,
Respondents rely on a variety of information sources
including City mailers, City service guides,
and unofficial Facebook groups.
Ranked by Frequently/Occasionally Freq./
• Freq. Occas. Rarely Never Don't Know Occas.
Word of mouth from friends or family 37% 39% 15% 76%
City mailers sent to your home 20% 37% 23%. 17% 57%
^SANDS Programs, Recreation, t /
Community & Library Services Guide 20% 33% 19% 26% 53°
The Huntington Beach Neighborhood
Facebook groups or other groups run by 24% 25% - 15% 34% 48%
local residents
^The City's website 10% 35% 29% 24% 45%
^The City's and the Huntington Beach
Police's Nextdoor websites or apps 16% 26% 20% 4% 42%
F M 3 Q16. I am now going to read you a list of sources from which people get information about programs,events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently,occasionally, rarely, or never. ^Not Part of Split Sample
RESEARCH 41
..__.
Continued
Ranked by Frequently/Occasionally
Freq./
■ Freq. Occas. Rarely • Never Don't Know Occas.
Local TV news 12% 20% 42%
Notices or flyers included in your water bill 11% 24% 27% 5% 34%
The Orange County Register 11% 23°4 21% 41% 34%
The City's official Facebook page 10% 23% 23% 39% 34%
The City's official Instagram, Twitter and
YouTube channel accounts 13% 16% 19% 47% 29%
Billboards on the 405 Freeway 9% 27% 42% .. " % 24%
F M 3 Q16. 1 am now going to read you a list of sources from which people get information about programs,events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently,occasionally,rarely, or never.Split Sample
RESEARCH ' : -'4
---Ii. ;<-7..-;:,..„---„,.t..,,, ,-.:_ ,,,--,. _ . ._ ...... _
Continued
Ranked by Frequently/Occasionally
Freq./
• Freq. Occas. Rarely I Never Don't Know Occas.
Local radio stations 7% 16% 17% • 54% 5% 24%
Huntington Beach City Council meetings 7% 15% ' 23% 52% 22%
in-person or streaming online
Bus shelter ads and street banners 5% - 18% 19% 54% 5% 22%
The City's bi-weekly email newsletter ° ° ° ° o
known as Surf City Break 17/° 16/° 55 /° 7/ 22/
The Daily Pilot's e-newspaper following 6�0, 14°/ 18% 58% 20%
Huntington Beach
The SurfCityBreak.com news website I 15% IMP
59% 7% 19%
HBTV, the City of Huntington Beach's
government-access cable Channel 3, I 23% M ,,..p 55% 18%
and online or YouTube channel
F M 3 Q16. 1 am now going to read you a list of sources from which people get information about programs,events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently, occasionally, rarely, or never.Split Sample
RESEARCH 43
Information Sources by Age
Ranked by All Residents; Frequently/Occasionally
All Age
Source Res. 18-39 40-64 65+
Word of mouth from friends or family 76% 85% 71% 74%
City mailers sent to your home 57% 52% 57% 65%
^SANDS Programs, Recreation, Community & Library Services Guide 53% 42% 59% 57%
The Huntington Beach Neighborhood Facebook groups 48% 44% 54% 46%
or other groups run by local residents
^The City's website 45% 42% 46% 47%
^The City's and the Huntington Beach Police's Nextdoor websites or apps 42% 44% 42% 38%
Local TV news 42% 38% 38% 54%
Notices or flyers included in your water bill 34% 35% 33% 36%
The Orange County Register 34% 44% 25% 35%
The City's official Facebook page 34% 39% 37% 21%
The City's official Instagram, Twitter and YouTube channel accounts 29% 34% 32% 17%
Billboards on the 405 Freeway 24% 37% 17% 17%
Local radio stations 24% 31% 22% 18%
A Huntington Beach City Council meetings in-person or streaming online 22% 22% 23% 21%
Bus shelter ads and street banners 22% 31% 16% 22%
The City's bi-weekly email newsletter known as Surf City Break 22% 17% 18% 33%
The Daily Pilot's e-newspaper following Huntington Beach 20% 14% 22% 24%
The SurfCityBreak.com news website 19% 32% 11% 16%
HBTV, the City of Huntington Beach's 18% 22% 15% 19%
government-access cable Channel 3, and online or YouTube channel
F M 3 Q16. I am now going to read you a list of sources from which people get information about programs,events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently,occasionally,rarely,or never. ^Not Part of Split Sample
RESEARCH
4�`
�0 WING/.
I
1
=_OUNT`(
Huntington Beach
u airit of L Surve
Summary of Results
F M 3 OPINION
RESEARCH
RESEARCH & STRATEGY
320-1080
ayNTINGro 2000 Main Street,
of *4, Huntington Beach,CA
o = City of Huntington Beach 92648
File #: 23-493 MEETING DATE: 6/6/2023
Quality of Life Community Survey Results Presentation
lam/ Initryr
Cityof Huntington Beach P ,1�off 1 Printed on 6/1/2023
g a��i'�w
powered by LegistarT"
Switzer, Donna
From: Fikes, Cathy
Sent: Saturday,June 3, 2023 3:10 PM
To: Agenda Alerts
Subject: FW: Public Comment Item 12, Tuesday, June 6, 2023
From:Tasty<channelfrequency@gmail.com>
Sent: Saturday,June 3, 2023 2:49 AM
To:CITY COUNCIL<city.council@surfcity-hb.org>
Subject: Public Comment Item 12,Tuesday,June 6, 2023
Public Comment Item 12. 23-493 Quality of Life Community Survey Results Presentation.
Ben Pickens here. Regarding quality of life, I prefer the city to be fully participatory in renewable energy, the
city council to consider returning to the OCPA with a qualified plan and plan for a renewable energy
manufacturing and recycling business, in the city, specifically, roll-out solar panels, wind-house & hydro-tower
designs, cable-powered freight &passenger trains, renewable cars and regular bikes. The electricity demand
can't be met by dropping renewable energy, this isn't a reality. I can't accomplish my daily tasks without
electricity and I can't make new discoveries without electricity. I didn't vote for elected officials to seize my
electricity.
City population 196,652 x rci (3) = 589,956
589,956 /25 years = 23,598.24
I estimate 23,598 roll-out solar panel societal units (spsu), in the city, to be recycled every year.
SUPPLEMENTAL
COMMUNICATION
Meeting Date: G/6/2t 3
Agenda Item No.. / ( 3 J L1 cJ3)
i
O
CITY OF HUNTINGTON BEACH
Inter-Office Memo
TO: Robin Estanislau, City Clerk
FROM: Travis Hopkins, Assistant City Manager
CC: Grace Yoon-Taylor, Principal Management Analyst
DATE: June 5, 2023
SUBJECT: Supplemental Communication Item 12
This is to respectfully submit the attached PowerPoint Presentation slides as supplemental
communication to the Agenda Item 12 under City Manager's Report at the June 6, 2023
City Council meeting.
The consultant from FM3 Research, Dr. Richard Bernard will be presenting the item.
Should you have any questions, please contact our office. Thank you.
SUPPLEMENTAL
COMMUNICATION
Meeting Date: (i/lo/23
Agenda Item No.; /2 ra3— yM3
:17.4.
S l N G _
I�°UN T\? \ l
01
rr
Beach Huntington
Qualityof L S
Summary of Key Results
F M 3 OPINION
RESEARCH
RESEARCH & STRATEGY
320-1080
Survey Specifics and Methodology
Dates May 10-16, 2023
Research Population Huntington Beach Residents
Total Interviews 533
(Full Sample) ±4.4% at the 95% Confidence Level
Margin of Sampling Error (Half Sample) ±6.2% at the 95% Confidence Level
Margins of Error for Subgroups will be Higher
Telephone gyp, Email Text
Contact Methods Calls 6TA Invitations Invitations
Telephone 111111 Online
Data Collection Modes 4403 Interviews Interviews
Languages English, Spanish and Vietnamese
F M 3 (Note: Not All Results Will Sum to 100% Due to Rounding)
RESEARCH 2
General Community Attitudes
Nearly 8-in-lO respondents rate Huntington Beach
as either an "excellent" or "good" place to live
with almost none calling it "poor."
Excellent 29% Excellent/
Good
Good 49% 78%
Fair 20%
Poor 2%
Don't know 0%
FM 3 Q. Generally speaking,how would you rate Huntington Beach as a place to live:is it an excellent place to live, a good place,fair, or a poor place to live?
RESEARCH 4
Consistent with findings from other communities
in the current environment, views on the
direction of the City are mixed .
Right
Direction
41%
Don't Wrong
Know Track
18% 41%
F M 3 Q. Overall, would you say things in Huntington Beach are generally headed in the right direction,or do you feel that they are pretty seriously off on the
wrong track?
RESEARCH 5
Issues in Huntington Beach
Homelessness is highest priority issue for
Huntington Beach residents.
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. • Not Too Ser. Prob. Don't Know Ser. Prob.
^Homelessness 23% 15% 6% 79%
Cost of housing 17% 18% 16% 65%
The cost of living . 35% 28% 22% 14% 63%
Property crime, like burglaries ' ,. .
and car thefts 26% 29% 27% 14% 55%
Speeding and unsafe driving 29% " 24% 27% 19% 52%
Too much growth and
development 28% 4,21% 22% 28% 49%
Crime in general 19% 25% 32% 23% 44%
Q. 1 am now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F m 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split sample
RESEARCH 7
Continued
Ranked by Extremely/Very Serious Problem
Ext./Very
Ext. Ser. Prob. Very Ser. Prob. Smwt. Ser. Prob. ■ Not Too Ser. Prob. Don't Know Ser. Prob.
Traffic congestion on local streets and roads 17% ' 20% 31% 31% 37%
^The condition of local streets and roads 16°0 19% 33% 31% 35%
The amount of empty stores and restaurants 9% 23% 30% 35% 32%
Lack of safe routes for pedestrians 17% 14% 23% 41% 31%
The lack of safe bike lanes 14°. 17% 26% 40% 31%
Water quality along the city's coastline 9/ 20% 32% 33% 6% 29%
The lack of enforcement of rules about
short-term rentals 13% 13% 24% 30% 19% 27%
The lack of parking in commercial areas 11% 13% 29% 43% 24%
Q. lam now going to mention a list of issues that some people have mentioned are problems in Huntington Beach. Please tell me whether you personally
F M 3 consider that issue to be an extremely serious problem,a very serious problem,somewhat serious, or not too serious in Huntington Beach today.
^Not Part of Split sample
RESEARCH 8
Satisfaction with City Services
Two-thirds are satisfied with the job
the City government is doing in providing services
to residents and businesses
Very satisfied 20% Total
Satisfied
Somewhat satisfied 47% 67%
Somewhat dissatisfied 18% Total
Dissatisfied
Very dissatisfied 10% 28%
Don't know 5%
F NI 3 Q. How satisfied are you with the overall job being done by Huntington Beach City government in providing services to Huntington Beach's residents and
businesses:very satisfied,somewhat satisfied,somewhat dissatisfied or very dissatisfied?nm
RESEARCH 10
Huntington Beach residents are also largely satisfied
with many services provided by the city.
Ranked by Very Satisfied
• 6-7 (Very Satisfied) 5 (Somewhat Satisfied) 4 (Neutral) 1 (Not at All Satisfied)-3 Don't Know Mean
Score
Reliability of water received at your home 70% 13% 9% }, ., 6.0
^Fire protection and paramedic services 69% 11% 113% 6.1
Special events like 4th of July parade and
fireworks, the Pacific Airshow, the US Open of 63% 14% 7% g 5.7
Surfing, and other community celebrations
"Library services 55% 15% .6% 21% 5.9
^911 emergency response 52% 11% 28% 5.9
Pick up of trash, bulky items, yard waste and recyclables 51% 19% 12% 15% 5.2
^Police protection 50% 18% 11% 14% % 5.3
Park maintenance 44% 23% 15% 14% 5% 5.1
Parks and recreation programs 43% 20% 9% 9% 18% 5.3
Keeping local beaches healthy, clean and safe 41% 23% 14% 18% 5.0
F fj 3 Q. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT ATALL SATISFIED and 7 means VERY SATISFIED. ^Not Part of Split Sample
RESEARCH 11
Continued
Ranked by Very Satisfied
■6-7 (Very Satisfied) 5 4 (Neutral) 1 (Not at All Satisfied)-3 • Don't Know Mean
Score
Quality of your home drinking water 41% 14% 13% 23% ` 8% 4.7
Graffiti removal 38% 17% 14% 18% 12% 4.8
City-run youth programs such as after-school 38% 13% 7%7%... 35% 5.5
programs, junior lifeguards, and summer camps
Programs and services for seniors 36% 13% •% 36% 5.4
Maintaining storm drains to keep beaches clean 36% 19% 16% ' 15% 15% 4.9
Maintenance of public spaces 35% 24% 17% ' • 4.7
Emergency preparedness 33% 18% i 0% 32% 5.3
Enforcement of City rules and regulations to keep
neighborhoods safe and quiet 32% 24% 14% 23% 7% 4.7
^Communication with residents 31% 22% 17% 24%- % 4.5
Enforcing City rules and regulations requiring
owners to keep their properties well-maintained 31% 19% i 0% 24% 15% 4.6
F M 3 Q. I would like to ask you some more questions about the services provided by Huntington Beach city government. Please tell me how satisfied you are with
that service personally. We will use a scale of 1-7, where 1 means NOT AT ALL SATISFIED and 7 means VERY SATISFIED. Split Sample
RESEARCH 12
Priorities for Future Investment —
Beaches
Specifically at beaches, there is a strong sense of need to
improve the safety, cleanliness and maintenance of bathrooms.
Ranked by Great/Some Need Great/
• Great Need Some Need A Little Need No Real Need Don't Know Some
Need
Improving safety and cleanliness at
public bathrooms 49% 32% 9% 6% 81%
Upgrading the maintenance of public bathrooms 44% 34% 11% 6% 78%
*Providing separated paths for walking from
biking, skateboard riding or scooter riding 40% 29% 15% 5% 69%
Improving lighting at night on
walking and bike paths 31% `° 15% 10% 66%
Improving safety, in general 29% 36°0 , 22% 65%
*Improving safety on bike paths 28% 32% . 20% I 7% 61%
F NI 3 Q. Regardless of whether or not you visit beaches located in the City, I am going to mention a few aspects of these beaches.Please tell me if you think there is
a great need,some need,a little need or no real need for the City to make improvements on that aspect of the beach. *Split Sample
RESEARCH 14
Sources of Information
Respondents rely on a variety of information sources
including City mailers, City service guides,
and unofficial Facebook groups.
Ranked by Frequently/Occasionally
Freq./
■ Freq. ..- Occas. Rarely ■ Never Don't Know Occas.
Word of mouth from friends or family 37% 39% 15°0 ' 8% 76%
City mailers sent to your home 20% 37% 23% 17% 57%
^SANDS Programs, Recreation, 20% 33% 19% 26% 53%
Community & Library Services Guide
The Huntington Beach Neighborhood . -
Facebook groups or other groups run by 24% 25% 15% 34% 48%
local residents
^The City's website 10% 35% 29% 24% _ 45%
^The City's and the Huntington Beach
Police's Nextdoor websites or apps 16% 26% 20% 34% . 42%
F M 3 Q. 1 am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently,occasionally,rarely,or never. ^Not Part of Split Sample
RESEARCH 16
Continued
Ranked by Frequently/Occasionally
Freq./
■ Freq. Occas. Rarely Never Don't Know Occas.
Local TV news 12% 29% 20% 36% 42%
Notices or flyers included in your water bill 11% 24% 27% 34% '% 34%
The Orange County Register 11% 23% 21% 41% 34%
The City's official Facebook page 10% 23% 23% 39% 34%
The City's official Instagram, Twitter and
YouTube channel accounts 13% 16% 19% 47% 29%
Billboards on the 405 Freeway 9% 15% 27% 42% 7% 24%
F f 3 Q. I am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently, occasionally,rarely, or never.Split Sample
RESEARCH 17
Continued
Ranked by Frequently/Occasionally
Freq /.
• Freq. Occas. Rarely • Never Don't Know Occas.
Local radio stations 7% 17% 54% ". sro 24%
Huntington Beach City Council meetings ° ° ° ° 22%
in-person or streaming online 7/° 15/ 23/0 52/°
Bus shelter ads and street banners 5% 18% 19% : 54% i 22%
The City's bi-weekly email newsletter ° 0 ° o
known as Surf City Break 17/° 16/ 55/° / 22/a
The Daily Pilot's e-newspaper following 6�io 14% 18% 58% 20%
Huntington Beach
The SurfCityBreak.corn news website 15% 15% 59% osA34 19%
HBTV, the City of Huntington Beach's
government-access cable Channel 3, 15% 23% 55% 18%
and online or YouTube channel
F M 3 Q. I am now going to read you a list of sources from which people get information about programs, events and issues in Huntington Beach. I'd like you to tell
me how often you use it to get information about such issues:frequently,occasionally,rarely, or never.Split Sample
RESEARCH 18
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Huntington
Qualityof L S
Summary of Key Results
F M 3 OPINION
RESEARCH
RESEARCH & STRATEGY
320-1080