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City Council - 2023-37
RESOLUTION NO. 2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2023-2024" (collectively, "Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2023-2024, describing the improvements and activities to be provided. 23-13085/314820 1 Resolution No. 2023-3 7 SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2023-2024 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 3, 2023, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 22-11583/287625 2 Resolution No. 2023-37 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5th day of September , 2023. Mayor REVIEWED AND APPROVED: INITIATED AND APPROVED: anager Director of Community Development APPROVED AS T FORM: City Attorney ATTEST: e4/-41Z1444d City Clerk 22-1 1 583/287625 3 Resolution No. 2023-37 Exhibit'A' HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2023- 2024 ANNUAL REPORT 1 ' 1 t.,---5..._:1!/ 1 .'.. . .,. _ — _. _:-w .,..;...,,:.,•...,. . .sf,ft,._",..,‘,.:,1-.1/-,,4,t,.,, '4_og.,_..f,.1._.. Ir ,__-0_---_- - lh-+al , — . cam__ r _ 11 .- I :x.._T i., • .k, 1' : _.' - - #. .des . - .. ......„,...: .4....4.411,-•_v... 4.0111, ,liki._ ri, , -... A. . 4 . i, fr:: ,y1' .� • ., ice. : ti ►• * 'r :''''‘ r . •0 -i .4.1 .. '4 - 'OH,. ' 'ILI ' # - : --.-- tr._ lc-) . irAllt .,-. -N..-- 4, — .-. . 4r,/ . / -::.; -. lc :'j i -.'. 0 ::: / --• I Sit k ',S.' 1 4 ' ' 4 4 o' • PREPARED BY JAIME STRONG EXECUTIVE DIRECTOR HB DOWNTOWN f - .... ___....... ) „ , r,,, :t, C,,r . a! Pxli .=.21......mon iall • t 4 s la ii .' ,i ?II` -fie �r it '' _ �'. r ! satir- - _ „ , ...,,, ...t. 14. ild rA '7 r. 4.. : , . 4 ,.. ... Ai IA " lit t• 1 - ''.- --. • '',. --.. :wi ' ",: _ S A 1 ,,?. u.--- . a V .PIM A Pir _ . V`vV• I� �^ IN of The Downtown Business Improvement District (the "District") is a program established in 2004 by the City of Huntington Beach to fund activities and improvements benefiting all businesses within a specified boundary area. Huntington Beach Downtown Business Improvement District (HB Downtown), a private non-profit 501c6 business-based corporation that was established in 2008. is an all-inclusive collaborative advocate for the entire growing downtown region and acts as the Advisory Board to the District. 01 HB DOWNTOWN F Y^i y +— \ r SURF � , `i i . . ,va; spoon,-ITY "; ���.n __ 4n. r ;i acutAR` . .ems 41filt'.. r;3,;; '-- - ,— .c !riMAN STREET , ,y Ivy - J' =—'''R > ,,�,-� _ Ons y M IER MARCH y .c • ►rir ,,,, , ,, - COST ME ——_- II �> , `1, SIN - 1'ti PARADE! " ii ,.. Or -)•• . 1 - it- ...5., ` 5 ■a :- r/�� - N` '. q. j 1. I I '• ICY, .'\ S ;fir,, }� Y .'100,-1 r v �a r • a .r.� T■iL■ 111.4, k . s_,--, r 1 MISSION To be the advocate for our coastal downtown community creating economic vitality and the premier entertainment destination. To make recommendations to the City Council on the expenditure of revenues derived from the levy of assessments of businesses within the District. VISION To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture. Known for being welcoming, accessible, clean, safe. fun and environmentally conscious. 02 HB DOWNTOWN .4 , L , .8,,,,.,„,,7, ii., --qpc Ter,,i7t,.. ....r; , :.,... t 1 i 1,, - f .._.• - '''',:rt,-.:_i /s1.47'it ,, 4'i i'-') r / , , ,,,, Vk.f' I T' IN,..-.2 • ' .,r-i'i• . . --..-i- . ,... . ..:0, - --- 44 '• ..,,,\,. . o' 4-...• "... - xi, , ,. .. „ . . . ,,,.: : - -.- -?.. .. ..,--e- ..7. ,1 ,s1 I �_e\ .11 r, f3 _ i \ I "` _ a ems ^.�^ • EXECUTIVE COMMITTEE President. Brett Barnes. Duke's Huntington Beach Vice President: Sandra Schulz Taylor. Model Citizen & Dash of Sass Treasurer: Tony Duran. EV Rideables Secretary: Moe Kanoudi. Main Street Eyewear BOARD OF DIRECTORS Nate Bernal: Sandbar Cocina y Tequila Bob Bolen: Huntington Beach Realty Darrick Hearn: Sandy's Beach Shack Kelly Miller: Visit Huntington Beach Peter "PT" Townend: International Surfing Museum STAFF Executive Director: Jaime Strong Events & Social Media Manager: Kim-Erin Justice Administrative Assistant: Madeleine Gates 03 WHAT IS A BUSINESS IMPROVEMENT DISTRICT A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work. 04 BID MEMBER OVERVIEW ‘, -,,,, „ a A,q <> Whore Sand t-nM Z w 1 ^-1,. flrnlra Avevr a: O q W �. O i : :�' o 3 g w Coral Ln - • Delta'Ave? r e Hkek u glue fin i termite t Chicane Are Mermite t 'o +„ ',rq Shell Clr 3 . 't,e ,;. P Dar Dr �' Co ? Dalbm«e Ave x k s e 'SK 1 - a Oeachcombee Or . • © Atlanta Ave lr. c ,yaurtall Gt in r c rax 4 a '•e a p+ektewall c,_ ry AIn a IL , 1. N ,�' 8 »ke 'bammasl Dr S°""""Car 5 SCSI fe OSI Sa'rboat clt Yo°nmtaf crr E SI f Si seabreelo°r r � e 9 .r,: 'leoco Dr e o C'�,G JV r A�� y « O V I`u I: ° 2 7P 0,er s a Huntington Beach t Downtown Business Improvement District o Boundaries and Benefit Zones 1 & 2 There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. 05 BID ASSESSMENT CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001- 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - S0 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to HB Downtown Business Improvement District directly. 06 HB DOWNTOWN HIGHLIGHTS In collaboration with HB Downtown Stakeholders. the City of Huntington Beach and the local community, our mission is to serve as an advocate for our coastal downtown community, Highlights from 2022-2023 include: Board Retreat In February 2023, the HB Downtown Board of Directors met for a Strategic Planning Retreat. This half-day meeting was held at the City Hall and featured notable speakers such as Assistant City Manager Travis Hopkins, Economic Development Manager Kriss Casanova, CEO of VHB Kelly Miller, and President & CEO of Civitas Advisors John Lambeth. Collaboratively, the Board of Directors worked to assess the current state of HB Downtown through a SWOT (Strength, Weakness, Opportunities, Threats) Analysis, which subsequently led to the establishment of committees aimed at addressing the District's needs. The committees formed were as follows: • Stakeholder Relations, chaired by Tony Duran • Marketing & Events, chaired by Peter "PT" Townend The retreat provided the Board of Directors with an opportunity to create a vision and focus for the upcoming year. Surf City Nights Expanded Since March 2021, Surf City Nights has been operating within a smaller footprint. The removal of outdoor dining in March 2023 prompted a return to the original event footprint, resulting in the addition of space for 49 more booths from PCH to Orange Ave. In response to these changes, a dedicated Surf City Nights Task Force was assembled to provide recommendations to the Board of Directors. Approved alterations include: • Provision of (15) complimentary booth spaces for HB Downtown members • Reintroduction of non-competing hot prepared food • Allocation of additional budget for staff and marketing efforts Staff continues to grow and expand the market with new vendors and community programming. 07 HB DOWNTOWN HIGHLIGHTS Staff: The revival of Surf City Nights has brought about the necessity for a full-time Events and Social Media Manager. This role involves the identification of new vendors, development of programming, and management of the expanded event footprint. Furthermore, an administrative role was reinstated to oversee billing, event coordination, and marketing activities. Stakeholder Outreach: Effective communication remains a prominent objective for HB Downtown, serving to foster trust, solicit feedback, address concerns, and enhance stakeholder engagement. Noteworthy highlights include a collaboration with the HB Police Department for a Critical Incident Response Training with over 70 attendees and a Mixer event featuring Mayor Pro Tem Gracey Van Der Mark with over 40 attendees. Additionally, monthly newsletters have proven effective in updating stakeholders on topics including holidays, events, and more. HB Downtown collaborates with our partners to ensure clear communication on matters such street closures and stakeholder- supporting initiatives like the Illegal Lodging Letter. Enhanced Website: HB Downtown remains committed to spotlighting HB Downtown Stakeholders and events that drive attendees to the heart of the Downtown District. This year, the HB Downtown website (www.hbdowntown.com) has been refreshed, including an updated membership directory that more accurately showcases our diverse businesses. Additionally, to create a more user-friendly environment, Surf City Nights, Surf City Artisan Fair, and Signature Events pages were updated for both vendors and attendees making for a better experience. HB Downtown strives to enhancement resources for the betterment of the Downtown District. 08 HB DOWNTOWN MAINTENANCE The Public Works department and the HB Downtown Business Improvement District have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established back in 2013, with a total value of$154,000. Presently, efforts are underway to update this agreement. However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2022-2023: $44,000 • 2021-2022: $34,430 • 2020-2021: $34,430 _. • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs. Furthermore, there are designated funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. HB Downtown has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown District during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. The current sidewalk cleaning map is on Page 10. 09 HB DOWNTOWN MAINTENANCE SIDEWALK CLEANING MAP % % l4 g.-„.,"• ,,•%A, .,44`''S4 t,4Ili-..4 s,l•e'l:':., %.%..,V<:c.*'* 4•A, •.„1111 k'• fa ..".'"_ ..'. ,.....177016l6 4 C ,1 E6.6.".0.• ,...-„,. si n•i, #.-•,..- #-'4•41. 710 E ''.4,, ti, 4ur 4 <7; 1;,, "FP itio,cIp04,41k0 411 rl." ... 4 40 ' .. •/4L'V aAtliq‘' 2 , • ••:" *t_*•''S ',. • -1112- Witt/ 121 on8 ta MFIN 116 121 Il2 • tv A L _fiL._ '. ! • v,.-A,>SA S 10 F 21 t I I I .--t- 4 1,,-4iv *•V . Acacia Ave. 11044%. ,,h 0 v,. A.• , ...% 4,,,://18 AP,LAI tibto .....„. 10.....,11 4)0, 41k, ii.4°Siree rip oa rir.. . il • /.0-,-4.mi* N -, Or Tr na,n 40° 44,;>,.,,,v 4 •., .4 N..,.. 4.- ,,,,AA0i, 6Ih st • ... g 0_. 4t4A:-. iawiT,6'lit LI i At4:`,Sti (lk 4.4, Ake Aht\l'Sa A. 1 EI rirl LI = W „,+•V C4..sit.eli... %,\N;*4,mo ,, •..,,,. i Pecan Ave. K t.:,- e*,r.:•* 4 :,,,,A,...,- 9 . % MIN g'-'_ 4.,•-* & ‘ 4,-,'S .$ % Ire Iffil 1r Pi I 4>,* i7v . manni 41t4- `3'S-I# V a-4 s\ ..' gi III_ Lill — -:%> k*,`N70.• III‘ 420 '---eir- 11111 4 ' ,st7•4; „„. ,,,'' .?-4-* .*,,,,,,, -`'' `r _ 41P„-$. n [ 4. . :* WA. •&*400 .. ... „, ,,..4 .4s> 4.1", •\:0,0•,,,, co, A % KM .,.. • # rri Ei \4sse At,. ,„z,;;.4. (avevAL AL*IN._ ../.: ..,..., ,,x0,4, . • ...., . 4* %7$•47 . ....,,_ NM"'MI 102 mt--2.• Eli'111111 1111T-IMIN IIIITSINI La =1 RE . .•%•,7 1 s '' ,... .... ...= 0117= MEAN Mil, E 4, tk, %.. AS SI' A) 14:: L15417°" te 11 ., 4 4 o Co A M 111 'Se e 4, 4..10 Ntt : i s . • / ,.\ , cP,s,e, /YIP" /N alibbilb-446° %, q 2 leo 1 0 HB DOWNTOWN SIGNATURE EVENTS SURF CITY NIGHTS TUESDAY NIGHTS IN HB DOWNTOWN lirgp iir I " • - *4 ill B i 0 10 7411,1_ , Iii . ablostropu. V 4- ' 4")...„4 .41... , i , : *I _,:s.,v. _ 0,.. „, i , . tr„ „ 44 . Ai. - ;41;4%-t. '''' ,,, / '"1 ,l'a . 1 i o n W.... . 'IP .,.......7.......4::4,. 1:I,. :44#, Ian.:*1111:11:„..4430,:,..:421:17.. .i, 110' if ATA t--.1 4 11. w 4, till. .4 «� y it4 � Every Tuesday, Surf City Nights Certified Farmers' Market and Street Fair, draws both locals and visitors to Main Street. The atmosphere becomes vibrant with curated vendors, local bands taking center stage and the downtown businesses offering Surf City Nights Specials. This event serves NIGHTS as a platform to engage with community partners including HBPD. HBFD. CERTIFIED Street LIVE Farmers Market Fair MUSIC Marine Safety, and notable non-profits like Surfrider Foundation, the SPRING HB Historic Resources Board, and more. 4/4 MAR g14 GRAND FROM 5.9PM In March 2023, the removal of outdoor dining spaces paved the way for a OPENING Celebration Starts at 5:30pm of The Main Stage return to the events original layout. This strategic pivot led to an (Main Steer S 1y-4Scm r.` expansion, resulting in the addition of 49 extra booths across the first Special Waft New Vendors&run for Everyone, Local MereAtsord Presentation Honoring the HBPo three blocks of Main Street. This extended area has facilitated the active Ramsey Brothers Band(rboo stope(Monst bow Hang Ten on the Big Yawtlmmipll4.ed sIIOwRr) involvement of HB Downtown Stakeholders, including prominent M8P0 Appreciation Night(Man9t(5uoMut) establishments like 25 Degrees, The Kite Connection. Hurricane's, Dine&Shop Mai ;,°. :t oho Scan Code For Model Citizen. and more. Surf City Nigh �� 3 Special Off HB Downtown staff remains dedicated to nurturing the market's growth and enrichment. The introduction of fresh vendors and community-driven programming continues to shape Surf City Nights for locals and visitors. 12 SURF CITY ARTISAN FAIR FRIDAYS & SELECT WEEKENDS AT HB PIER PLAZA r. •4 it 41/1 j, a 'Mitt y ._ O AI aliN A ir ',. mut- 77-- licie,, :_ I� Y y _, __ ..,,- , ... ,_, , ..,, , .....,../0 .. ', 4441iiP%Silli r r �{ In the Spring of 2022, HB Downtown took on a new role as the operator of Pier Plaza Surf City Artisan Fair on Fridays and select weekends. The Surf City Artisan Fair, is a recurring event designed to showcase the exceptional talents of local and regional artisans. This event is enriched through dynamic programming and community engagement, thoughtfully integrated through the Four Corners concept: Gathering, Giving, Creative, and Learning. These pillars cultivate an environment of inclusivity, inspiration, philanthropy, and knowledge-sharing, encompassing art, music, non-profit initiatives, community groups, and educational experiences that resonate across all age groups. By providing an engaging environment, the event has successfully brought together an array of high-quality artisans and creatives: amplifying their work and offering visitors and locals a distinctive way to immerse themselves in HB Downtown. 13 HB DOWNTOWN EVENTS : CHILI AT THE BEACH DUNE L - a \ M — 11 ." r ,• ate' / `t-.•12 wr "_:\*, '' ,— iN- ii1 .i. e `.,, lit'II, �` .! OFFlCIALB�LLOT 4,Ot OFFICIAL BALUIT °, b : �' :`,0 V r - tI !ifi ,.rw wormkEls? v v .. What a sizzling day it was on Main Street in HB Downtown during HBDOWNTOW' eisiz.... our annual event, Chili at The Beach! This fun-filled day under the sun brought the entire community together for a fantastic family - h VJ g10119t e experience. • ' I MY Olt t .' A highlight of the day was the Chili Tasting Contest, where the HB PIER PLAZA crowd indulged in over 15 mouthwatering chili creations from SATURDAY JUNE 17T"2023 talented local contestants. Attendees purchased wristbands to 1 savor the delightful range of chili flavors, all while supporting a MEI GOOKi,OFF &,-TASTING worthy cause. A portion of the ticket sales was dedicated to The a( QMUSIC 0 mgBtiSES Boys & Girls Clubs of Huntington Valley and the Huntington Beach - ' VENDOR BOO Y. im, International Surf Museum - two valuable organizations that serve CNILI1AM AT OP EACH DUO` OUT FAIR MI g TRL 11AM GYM MI MAIN STREET PIER PLAZA our community. HUNTINGTON REACH a1 a ONLINE PRESALE:S15 The air was filled with friendly competition as attendees cast their . o votes for the coveted 'Peo les Choice Chili Winner. Our esteemed P FEATURING OUR CAST of CELEBRITY JUDGES panel of celebrity judges, including Calvin Free, Chief Scott a ,'�y Haberle. Aaron Pai, Lieutenant Brian Smith, Peter "PT" Townend � , a 0 Mayor Pro Tem Gracey Van Der Mark and Wink Williams. had the tough but enjoyable task of determining the best chili in 14800 NTOWN.COM ,........... 1 Huntington Beach! 14 HB DOWNTOWN EVENT : HB4TH BLOCK PARTY . .. .__ „ „ 1. , . , . •11- l 0 0.lip.--_ if • �1.- • • III; •�' P')1 '• ` • ay 3 8•V to .• .. ' \'v. . Tl .� ( R ,il C;11t 41, .. ..7 - Ai 40 ' ''• \ R. a Ir k �r ! - \� f" .�V. • -- GF Goff } `.' ii, ti i. ! . . a t ." : '. Slop �, ' L , . L, '1f . " i le This year's highly anticipated 4th of July kicked off in *** 0MUMku JOIN INS FOR THE OFFICIAL NICK OFF Of NE INDEPENDENCE OAY CELEBRATION HB Downtown with the second annual block party on '��// HB4TH Main Street. In attendance were esteemed guests, ��� �►�'' 4•� including Mayor Tony Strickland, Mayor Pro Temi BLOCK ��\ 2023 J Gracey Van Der Mark, and Council Member Casey 7?SURFCITY McKeon addingto the excitement of the event. SQO J1 PARTY **MAIN STREET** **•* MUMMYREAM u •••• The highlight of the evening was undoubtedly the live FRIDAYS music performances by The Ramsey Brothers and 1UNE 30m" Redneck Rodeo. The vibrant atmosphere resonated ********** with the spirit of patriotism and unity as everyone LIVE MUSK&el>Emicin ••*WITH DEREORt4 JI BY *•* came together to honor our nation's independence. * REDNECK RODEO * *TIE RAMSEY BRIMS BAND* OFFICIAL WEACN A PRIZE GIVEAWAYS 00The HB4th Block Party continues to reinforce our I WLNWNSps *LOCAL ECIALS* } Downtown District's reputation as a premier "' FB AM MUCHMORE! 0.-"°•. I I I I I I I I I I I I I FOR MORE INTO VISIT.HRAEHOFIOLY SEC destination. 15 HB DOWNTOWN EVENT : SURF CITY SPOOKTACULAR OCTOBER am at a' )11).. ' : I 1 � +� pt 11141 5 .s. wig �0. I© �� \ II\% INfr, / .\ . OJ 11 'rAt J ';,f . V a • tt33" ,_ V ____4, ,1 :,:tp.:41 ' . # 'LA-;f-._.. t'\, 1.4, ,:. 4. .,.: .: z.:. .iii Alti, - S. '1 • ' ir,-e-' . 4 .. , _le Illigi.ittillilliEli4'1 I , i gitik:' . : ,,.. i fail... ii* ., ,, - - : I° Halloween was in full swing as we invited everyone to join us for a UrF Cjty �.� spooktacular evening in HB Downtown! Families and friends dressed COLA A r in their favorite Halloween costumes, venturing through the S` oO +_� downtown area for a delightful round of trick-or-treating. ' HeDawntown'. Participating businesses offered sweet treats and surprises adding i the Halloween magic. c ick ',Sim An amazing group of partners joined the fun, including Treaty q 5te'MalYh- Community & Library Services, HB Fire Department, Marine Safety. HB y_6pt� t t'ade$Qm Police Department, BeWell, Republic Services, and more. Their Trick Or Treat presence added a special touch to the Halloween festivities, creating (atp-1erk,mmR Sb Lod9e a strong sense of community spirit. N Back by popular demand, the Halloween Costume Contest showcased 400 I, ,c ilab reen the creativity and spookiness of all attendees. Participants of all ages MHfiy' of st Oh Ppizesti proudly flaunted their fantastic costumes on the Main Street stage. is+ New this year, the Main Street Monster March lead by Mayor Barbara -+� Delgleize, invited everyone to join the costume parade up and down THIS FREE FAMILY EVENT r*f Main Street. BROUGHT TO YOU BY The Halloween event was a thrilling and enjoyable night for everyoneD Downtown in HB Downtown. It captured the true spirit of Halloween, spreading a Mideiverd1 e2w00..m'-.,S+ rte.te«-,rnma joy and excitement throughout the community. 16 HB DOWNTOWN EVENT : SURF CITY DAYS a HE ' E NALU PIER FESTIVAL SEPTEMBER lit MOM,' imilcirt , 1 11:4 � ! e t1 *v , --,� .. ,; u Surf City Days, brought an array of exciting activities that I captivated the community. The event featured the highly �s�.9„0•';Y �gLiirni °��V]���V](� anticipated sl C �( �f Huntington Beach Surf Contest, showcasing the remarkable skills of Family Friendly Events local surfers in the waves. Participants and spectators alike enjoyed Starting September 17th the exhilarating CBVA Volleyball Tournament. At Demo Days in ;,''L-7Cl' J40GlMO3 MT g: (&NGi4@i. i Huntington Surf & Sport. surf enthusiasts had the chance to try out He'e NaluAlohaPierFestival :Odt,o September 17"&18`" _',� - ; the latest surf gear, enhancing their surfing experience. The Rockin 9AM-9PM SAL 9AM-6PM Sun. Fig Vintage Surf Festival, a lively block party, celebrated the rich Cultureration and The AlohaA Of Theslands Spirt! vintage surf culture, paying tribute to the local legend. Rockin Fig. "•'M'W" YNDANNUAI September17t Ob11111�'1�J Sam 3pm :' % He'e Nalu Aloha, held at HB Pier Plaza, features a diverse array of k vINTACEsiti FESTIVAL w6;e.a W.91 presentations. including art, music, dance, crafts, and exhibits, providing a comprehensive and authentic experience of Pacific CBVAPREMIERTOUR September 'VOLLEYBALL 17 &18 Island culture. TOURNAMENT Registraw.cbtionva.co Detafm.lsAt: ww Huntington Surf&Sport - These events exemplify the Downtown District's commitment to "s+ DEMO DAY i providing unforgettable experiences that celebrate our local culture September17t" ".- A" and create a sense of unity among locals and visitors. These events 8AM-3PM not only celebrate the deep-rooted surf culture of Huntington Beach www.HBDowntown.00m but also pay homage to the diverse and beautiful heritage of the Pacific Islands. HB DOWNTOWN EVENT : MAGIC ON MAIN STREET NOVEMBER .. -1i � i , :•F•� xI. �, .� , � mil . � •A i Rfi i R liiip •• tit ir f(C° . "44-e1 ie. • S• ' ••:.; - ,_11 43 V .'' 1 volt;• if'. i 1 ,_7•Witia p.1. . i 411• . -I 4 4 3•• nt . • r• 1 ti _ iktc. ... . . . ,. . : ilk "t "4 ••• ' - 110 1 .-. :•'T of HB Downtown presented a truly magical experience with "Magic on • Main Street" during the holiday season. For the first time, "Magic on MAGIC.ON• • ', Main Street" was held on a Tuesday night during Surf City Nights, MAIN STREET ‘, 4 creating an intimate small-town ambiance that encouraged HB DOWNTOWN."attendees to explore and support local businesses in the downtown y't area. It was a heartwarming celebration of community and the holiday spirit, leaving all who attended with cherished memories. Tues Q.Jt ovember22nd5-8pm Surf City Nights Celebrates The tree lighting ceremony was undoubtedly a highlight of the event, "Magic on Main Street" capturing the essence of the season as the dazzling lights Tree Lighting at6prn illuminated Main Street. With the help of City Officials and local Selfies with Santa kiddos, the Main Street tree was lit for everyone to admire. Rodkin'aroundMain.Street with- Acccidideental Tendencies And, of course, what would a holiday event be without a visit from &Daddy and The Baddys the jolly old fellow himself - Santa Claus! Attendees were delighted Shakaonthe Big Wave for Robpe''sNest to have the opportunity to take selfies with Santa. Shop Small inHBDowntown, Donate an unwrapped new toy at the "Magic on Main Street" truly embodied the spirit of the holiday HB Santa Claus Ridentotour holiday raffle st. and be entered into our holiday ra((k. season and served as a heartwarming reminder of the magic the Broughttoyouby; holiday season. HB-DDowntown ''�w U wu.HBo ow rt I OlAl.COM (d i4NBOOUr,IDuMUSA ,oj.�NBOOutl IOVtltVtt1Tt 18 IMPROVEMENTS Er ACTIVITIES FUNDED BY ASSESSMENTS FY 2023 - 2024 G -- ' t ( ' - u� . ,r� - • 0,..., it. 14, ' lof fr7 .4A,t 1 - ,y, i ' , #111:00, :,„,:t, ,... , ,.. . : , 1: , ,, f_r. 2,.4, ,,,;.•, . _ IN L -•' - --it, "4r 4 _ it . la,44W , .4.' ,1/4... 4t4t%. I _ , , • . . p • „... °‘ 44If ik.r;.� .fie;.• _ .: . ‘. 1 _ L _ , 1l` e -I.7 r e , Ili - --—-...,- - ii..... .,....„.L.,_._ , _ ,,,,. . ..,...„,..,...,. . „.,..,, . , , ,. . '1 IMPROVEMENTS Et ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024: AMBASSADOR PROGRAM $ 33,060 (30% OF FY 2023-2024 ASSESSMENT FEES) DISTRICT MANAGEMENT $ 22,040 (20% OF FY 2023-2024 ASSESSMENT FEES) ENHANCED MAINTENANCE $ 16,530 (15% OF FY 2023-2024 ASSESSMENT FEES) HOLIDAY BEAUTIFICATION $ 16.530 (15% OF FY 2023-2024 ASSESSMENT FEES) MARKETING & EVENTS $ 16,530 (15% OF FY 2023-2024 ASSESSMENT FEES) CRM SOFTWARE (STAFF) $ 5.510 (5% OF FY 2023-2024 ASSESSMENT FEES) TOTAL ASSESSMENT FEES $ 110,200 Further information about the allocation of funds follows on Page 21 through Page 23. 20 AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners. patrons. and visitors in the Downtown District during peak season, holidays and special events. The program's overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown. The Ambassador program, funded in part by HB Downtown, HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District. The Ambassadors have been actively involved in various activities, including: • Regular Patrolling - The Ambassadors patrol the Downtown District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on the Downtown District. ENHANCED MAINTENANCE 1111111 The Downtown District takes centerstage for both locals and visitors, especially during 11 4•. peak seasons and major events. To uphold the area's appearance, HB Downtown takes . ' 11i proactive measures to ensure a clean and ,� ' . �f; r ,.., welcoming destination. Additional trash P pickup and extra porters are arranged during peak seasons and major events like the 4th of July, US Open of Surfing, and Pacific Airshow. It is important to provide a positive and memorable experience for all attendees, reinforcing the Downtown hf.-t District's reputation as a vibrant and welcoming destination. 21 DISTRICT MANAGEMENT The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District, all under the guidance of the elected Board of Directors. The responsibilities include: • Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives, including newsletters and stakeholder meetings. • Serving as a liaison for the City of Huntington Beach on programs and partnerships, including the Maintenance Contract and Ambassador Program. • Oversight of the general administration of the HB Downtown office, including staff supervision. • Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels. • Management of various events that contribute to community engagement and activity within the Downtown District. • Active involvement in the Huntington Beach community by serving on the board of the HB Chamber, Surfing Walk of Fame Executive Committee, and recently graduating from the Robert Mayer Leadership Academy Class of 2023. HOLIDAY BEAUTIGATION • . • ��'�` • . The Downtown District was transformed -`,‘ • ' during the holiday season with the ; '• �� � - addition of enchanting lighting and '' snowflakes above Main Street. The true •',� `,•, : Y' • �4 • star of the show was the decorated tree , „ �r ''i • '`' - � �_"� on the 2nd Block of Main Street, serving '�� �: . • , .Try as the heart of the holiday magic and `� drawing the community and visitors • c� t •• '�• together. For the first time, HB Downtown r _r, held the annual tree lighting event during �'; Surf City Nights, which attracted a record art;' '�., :'"` crowd and set the stage for a joyous and # � � • re unforgettable holiday season. 4 22 MARKETING Et EVENTS Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown. Assessment Fees are used for events (listed below). advertising and marketing programs. including website and email outreach. An Enhanced Website now serves as a comprehensive and user-friendly platform, showcasing unique offerings, events, and relevant information. Ongoing improvement of the website to ensure that it remains a dynamic and informative platform. Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts: @hbdowntownusa and @hbdowntowneventsusa. Through engaging content and timely updates, there is a sense of community among our online followers, HB Downtown Business to strengthened our brand presence. Community Events such as the HB4TH of July Block Party. Surf City Spooktacular. and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the HB Downtown brand. Vek-- :moo CRM PROGRAM • � ,,. ;per.,• in FY 2022-2023, The Huntington Beach City Council 1r,''� �. , g has recommended that HBDBID adopt a Customer . 1 i Relationship Management (CRM) program. A CRM = -. serves as a tool for the organization's stability and , . longevity. benefiting all stakeholders. The benefits of implementing a CRM include: / r1 • Data centralization, encompassing contact information, communication history. and other 1 pertinent details. This comprehensive view of �I customer data guarantees up-to-date information, enabling the organization to identify and address potential issues proactively before they escalate. - -- • Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, q'•--q consequently enabling more personalized • interactions. • Efficient marketing campaigns, empowered by tailored marketing messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement. 23 STATEMENT OF FINANCIAL POSITION Huntington Beach Downtown Business Improvement District Statement of Financial Position As of July 31,2023 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 46,269.50 1030 First Bank•MM 160,784,08 1040 First Bank-Maintenance - -193.67 Total Bank Accounts $206,859.91 Other.Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 5,766.50 Total Other Current Assets $6,286,50 Total Current Assets $213,146.41 Fixed Assets 1640 Machinery&Equipment 11,651,66 1660 Office Equipment 538.74 1670 Computers 2,931.66. 1700 Accumulated Depreciation. -13,496.73 Total Fixed Assets $1,625.35 TOTAL ASSETS $214,771.76 LIABILITIES AND EQUITY • Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing . . -185.08 2100 Payroll Tax Payable -888.39 Total Other Current Liabilities $-1,073.47 Total Current Liabilities $-1,073.47 Long-Term Liabilities 2400 Notes-Payable- SSA EIOL •150,000.00 Total Long-Term Liabilities $150,000.00 Total Liabilities $148,926.53 Equity 3100 Unrestricted Net Assets 101,885.99 Retained Earnings 0.00 Net Revenue -36,040,76 Total Equity $65,84523 TOTAL LIABILITIES AND EQUITY $214,771.76 2,5 PROFIT Et LOSS STATEMENT _ Huntington Beach Downtown Business improvement District • Budget vs. Actuals:2022-2023 Budget- FY23 P&L - October 2022-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET. Revenue 4050 BID Assessments 102,937.00 91,000,00 11,937.00 113.12% 4100 Chili at the Beach 16,931.57 10,000.00 6,931.57 169.32% 4200 Event Revenue 397,065.01 249,500.00 147,565.01 159.14% 4300 Surf City Nights 37,230,17 1.45,400.00 -108,169.83 :- 25.61 % • 4400 Surf City Days 0.00 0.00 4500 Miracle on.Main 3,000.00 -3,000.00: 4800 City of HB Maintenance 66,000.00 165,000.00 -99,000.00 40,00% Unspoiled-Cash Payment Revenue 0.00 • 0.00 Total Revenue $620,163.75 $663,900.00 v $-43,736- 25 93.41 % • Cost of Goods Sold 5100 Rental&Setup 42,896,67 53,830,00 -10,933.33 . . 79.69% 5150 Parking 2,417.75 2,000.00 417.75 . 120.89% 5200 Street Cleaning 14,318.00 14.500.00 . 182.00 98.74% 5300 Event Expenses - 17,563.27 194,069.00 -176,505.73 9.05% 5330-Entertainment 4,800.0-0 4,800.00 . 5380 Printing&Production 17,157.22 - 17,157.22 . Total 5300 Event Expenses 39,520.49 194.069,00 154,548.51. V 20.36% ' 5500 Miscellaneous 2,000.00 -2,000.00 • 5600 Holiday Beautification 19,750.00 20,000.00 -250.00 98.75% 5800 Maintenance 181,500,00 165,000.00 16,500.00 110.00% Total Cost of Goods Sold _... $300,402.91 $4 11,399.00 $-150,99__. .- 6.09 86.55 iX2 GROSS PROFIT - $319,760.84 $212,501.00 $107,259.84 150.47% Expenditures' . 7010 Advertising&.Marketing 788.69 7,000.00 -6,211.31 11.27% 7050 Bank Charges&Fees 272.24 . 1,000.00 . 727.76 . . 27.22% 7070 Consultants 214,079.04 126,000.00 88,079.04 169.90% 7090 Charitable Contributions 3,000.00 -3,000.00 7100 Dues&subscriptions 2,145.99 •6,580.00 4,404.01 32.76% 7150 Insurance 890.00 2,207.00 -1,317.00 • 40.33% 7170 Legal&Accounting Services 9,296.50 4,455.00 4.841,50 208.68% 7190 Meeting&Training 1,805,23 700.00 - 1,105.23 257.89% 7101 Election 0,00 0.00 7200-Miscellaneous Expense 181.19 1,000.00 -818.81 18.12% 7210 Office Supplies 2,429.99 6,500.00 -4,070.01 37.38% ' 7290 Rent&Lease ' 9,000.00 14,600.00 -5,600.00' 61.64%. 7300 Repairs&Maintenance 650.00 800.00 -150.00 ' 81.25% 7310 Security 10,275.00 10,275.00 • 7315 Ambassador Program 43,799.38 41,426.00 2,373.38 105,73% Total 7310 Security . _ _. .. . 54,074.38 41,426.00 12,648,3$ . 130.5.1.4. 7320Taxes&Licenses 43,967.08 ' 2,500.00 41,487.08 1,759.48 rye 7330 Telephone 2,004.50 2,000.00 4.50 100:23% 27 Huntington Beach.Downtown.Business Improvement District Budget vs.Actuals: 2022-2023 Budget-FY23 P&L October 2022.-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET °o OF BUDGET OuickBooks Payments Fees - 11,216.86 4,652.80 6,564.06 241.08% Total Expenditures • $355,821.69 $221,390.80 $134,430.89 160.72% NET OPERATING REVENUE $-36,060.85 $-8,889.80 $-27,171.05 405.64% Other Revenue 8000 Interest Earned 20.09 20.09 Total Other Revenue $20.09. $0.00 $20.09 - 0.00% NET OTHER REVENUE $20.09 $0.00 $20.09 0.00% NET REVENUE 5=38,040.76 $-8,889.80 $-27,150.98 405.42% 28 2023 - 2024 BUDGET A surplus of approximately $3,000 to $4,000 in BID ,. 111 assessments is anticipated to be carried over from the previous year. 29 BUSINESS IMPROVEMENT DISTRICT 2023-2024 Budget INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 BID Assessments $7,100.00 $8,100.00 $8,100.00 $8,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $8,100.00 5110,200.00 Ambassador Funding(VHB) 53,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $36,000.00 Surf City Artisan Fair $18,000.00 $33,000.00 $33,600.00 $10,875.00 510,875.00 $19,500.00 $24,750.00 $26,000.00 $22,000.00 $22,000.00 $22,000.00 $26,000.00 $268,000.00 Surf City Nights 520,500.00 $20,500.00 $20,500.00 $18,500.00 $18,500.00 $20,500.00 $20,500.00 $23,500.00 $23,500.00 $23,500.00 $26,640.00 526,500.00 $263,140.00 Surf City Days $10,000.00 $10,000.00 Chili at the Beach 525,000.00 $25,000.00 Monthly Totals 1 565,100.00 $81,100.00 $81,100.00 $56,975.00, 558,975.00 $69,600.00 $74,850.00,$79,100.00 $100,100.00 575,100.00 578,240.00 $90,100.00 $910,340.00 EXPENSE: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 516,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 Enhanced Maintenance $3,000.00 $2,000.00 $2,000.00 $0.00 $0.00 $0.00 $0.00 $1,500.00 $1,500.00 $6,000.00 $3,000.60 $5,000.00 $24,000.00 Marketing/Advertising $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 51,000.00 $12,000.00 Ambassadors Security $0.00 $2,593.00 $2,593.00 $0.00 $865.00 $1,729.00 $0.00 $10,948.00 $16,133.00 $16,618.00 $16,132.00 513,540.00 $81,151.00 Bank Charges $100.00 $100.00 $100.00 5100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 51,200.00 Dues&Subscriptions $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.03 5700.00 $700.00 $760.00 $700.00 $8,400.00 Insurance $0.00 $550.00 $0.00 $590.00 $0.00 $0.00 $1,010.00 $0.00 $0.00 $57.00 $0.00 $0.00 $2,207.00 Accounting $450.00 $1,200.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $6,150.00 License&Fees $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 5250.00 $250.00 $250.00 $3,000.00 Board of Directors Election $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 51,600.00 $1,600.00 Meeting/Training $1,500.00 50.00 $0.00 $750.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $2,250.00 Exec.Dir. 58,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 5105,000.00 Event&Social Media Manager 55,600.00 $5,600.00 55,600.00 55,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $67,200.00 Admin $2,500.00 $2,500.00 $2,500.00 52,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $30,000.00 SCAF Operator $3,960.00 57,260.00 $7,260.00 $2,392.50 $2,392.50 $4,290.00 $5,445.00 $5,720.00 $4,840.00 $4,840.00 $4,840.00 55,720.00 $58,960.00 SCAF Support Staff $900.00 $1,800.00 $1,800.00 $600.00 5600.00 51,200.00 $1,350.00 51,050.00 $900.00 $900.00 $750.00 $1,050.00 $12,900.00 CRM $300.00 $300.00 $300.00 5300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3,600.00 Office Supplies $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 5500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $6,000.00 Repairs/Maintenance $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 5200.00 5200.00 $200.00 $200.00 52,400.00 Rent&Storage $900.00 $900.00 $900.00 $900.00 $900.00 $6,500.00 $900.00 $900.00 $900.00 $900.00 5900.00 $900.00 $16,400.00 Telephone/Internet $200.00 5200.00 $200.00 $200.00 $200.00 $200.00 5200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $2,400.00 EIDL Repayment $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 $48,310.00 553,903.00 $52,603.00 $43,282.50 $42,807.50 $51,769.00 $46,755.00 $58,168.00 $62,323.00 $67,365.00 $63,672.00 $65,860.00 $656,818.00 BID EVENTS SCN Set up(Malco) 52,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $33,600.00 SCN Set up(HB) $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 52,803.00 $2,800.00 52,800.00 $2,800.00 $2,800.00 $2,800.00 $2,600.00 $33,600.00 Parking $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00 SCN Entertainment $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 SCN Event Expenses(Marketing) $2,000.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 5250.00 $750.00 $350.00 $350.00 $6,150.00 SCN Quickbooks $656.00 $656.00 $656.00 $592.00 $592.00 $656.00 $656.00 $752.00 $752.00 $752.00 5852.00 $848.00 $8,420.00 $8,606.00 $6,956.00 $6,956.00 $6,892.00 $6,892.00 $6,956.00 $6,956.00 $7,052.00 $6,952.00 $7,452.00 $7,152.00 $7,148.00 $85,970.00 SCAF Facility Fee $3,250.00 57,800.00 $7,800.00 $2,600.00 $2,600.00 $5,200.00 $5,850.00 $4,550.00 $3,900.00 53,903.00 $3,250.00 $4,550.00 $55,250.00 SCAT Security/Cleaning $1,900.00 $4,000.00 $4,000.00 $1,350.00 $1,350.00 $2,600.00 $3,000.00 $2,250.00 $1,900.00 $1,900.00 $1,600.00 $2,250.00 $28,100.00 SCAF Event Expenses(Marketing) $2,000.00 $750.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $6,250.00 SCAF Logistics 5676.00 $1,406.00 51,156.00 $698.00 $448.00 $724.00 $1,568.00 $932.00 $804.00 $804.00 $804.00 $932.00 $10,952.00 $7,826.00 $13,956.00 $13,306.00 $4,998.00 $4,748.00 $8,874.00 $10,768.00 $8,082.00 $6,954.00 $6,954.00 $6,004.00 $8,082.00 $100,552.00 Chili at the Beach $25,000.00 $25,000.00 Surf City Days $12,000.00 512,000.00 Halloween $5,000.00 $5,000.00 Magic on Main Street $5,000.00 $5,000.00 Holiday Beautification $10,000.00 $10,000.00 $20,000.00 MONTHLY TOTALS $69,742.00 $89,815.00 $72,865.00 565,172.50 $54,447.50 $67,599.00 $64,479.00 $73,302.00 $101,229.00 $81,771.00 $76,828.00 $93,090.00 $910,340.00 VARIANCE:INCOME VS EXPENSE THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board (HB Downtown) is required to prepare an annual report to be submitted to the Huntington Beach City Clerk.The annual report contains a proposed work plan,a detailed budget for the upcoming year, a summary of accomplishments, and the following information: • Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2023-2024 (no proposed changes) • Improvements and activities to be provided for FY 2023-2024 (page 20) • The estimate of the cost of providing the improvements and the activities for FY 2023-2024 (page 20) • Method and basis of levying the assessment for FY 2023-2024 (page 5 &6, under BID Member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year (page 29) • Amount of additional contributions to be made from sources other than assessments (page 30, under Budget) The annual assessment process requires City actions, including two City Council meetings,where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday, September 5, 2023) • Presentation of the FY 2023-2024 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing) 2nd City Council Meeting (Tuesday, October 3, 2023) • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for that year. Even if there is not an assessment for a particular year,the Downtown BID remains, and the J annual process to levy the assessment will start over in the next year. r +; m 31 4 { 9 t4 j ♦ aY i' PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment.A protest against the levy assessment may be: • made orally or in writing • made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648 • emailed to steven.aguilar@surfcity-hb.org (Assistant City Clerk) with the subject line: Downtown BID Assessment Protest • submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the "official records" of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the "designated agent" for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2023-2024 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1)year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. RovE 7'Z � i DOWNTOWN D = ,....1 crl ________,..„______ _ "rib sci4 Ammo . r Resolution No. 2023-37 Exhibit 'B' DISTRICT BOUNDARY MAP FY 2023-2024 0 �ti�` O�, iri�r�u Fran kl nrl Ave j o 0 P n 8' u O �' White Sand ln� P9y. ea v ° Sun' ai 1L 9e9,P Elmira Aver° u m m `o ,. 49 44.4i,. ii"" i i 1 i 4. 9r,4 5 in $ e m Coral Ln 95' m Detroit.Ave r j -a glue Fin j,. Ma nn irt) I J Park v 1. Chicago Ave Mermaid o nr'�..,eP nr rr l.I n 'g°' y ` Shall Cir o rr q� Bay Dr V ;3' c' Baltimore Ave d/ ' N .� O' a o Beachcomber Dr KL e q N ----- Atlanta Ave z. a e la ti H - ,Natertall Cir m 3 y HA g o e 3 ? ""all C/r a �,. w ALn ° c it F,,_I ry m B Ln Mainmast Dr Soothwind Clr P.rk ° C. S''e V • = C 51 clr w D 51 Sa'4a°al Clr hloonmist bk. s S• E S t Aee JO F St Seahrecm Ot D A f aryl, Lorenzo Dry e C•°;5 PeC` 410 t ` a ° r hyy 'o yP'r'gy olvd/1pO C`N�e i '1�- P nuneirgno \ Huntington Beach ".*:n Downtown Business Improvement District Boundaries and Benefit Zones 1 & 2 BUSINESSES TO BE ASSESSED FY 2023-2024 1 LOOK VINTAGE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7-ELEVEN STORE#2172-34653A A&S ACCOUNTING SOLUTIONS INC ALCHEMY WELLNESS AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS (CT) ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) AVILA'S EL RANCHITO H B B J'S RESTAURANT& BREWHOUSE ATTN: DIANNE SCOTT B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND BEACH WAVES BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN &COMPANY CPA BOMBURGER BREWSTER'S ICE C B INVESTMENTS INC CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CELLORION (CT) CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE CROWN BEAUTY ATELIER CRUISERS PIZZA BAR GRILL CUCINA ALESSA HB CVS/PHARMACY#819 DAIRY QUEEN DARE ME BIKINI DASH OF SASS DEL MAR GLAM DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO EV RIDEABLES LLC EXCELL LUXE LAB FHAREVIEW F45 TRAINING HUNTINGTON BEACH DOWNTOWN FIRST BANK FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GOOD VIBES GRATER GRILLED CHEESE GRUPO GALLEGOS H M R ARCHITECTS HAMLIN GOODING HANDEL'S HUNTINGTON BEACH HAVENMD HB MAIL BOX INC HEADLINER HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUMMUS BEAN GRILL HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR&GRILL IHOP ICECREAMTON -SOFTY ICECREAM&HANDCRAFTED CHURROS IMAGINCY INDARRA MODERN INDIAN CUISINE INIS THE ENERGY OF THE SEA INKEDIN TOOLS LLC INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INRETROSPECT INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J&J COASTAL LENDING JACK'S BEACH CONCESSION JACKS SURF&SPORT JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLYN JPG Inc.dba Oak Leaf Productions KELSEY SHAVE HAIR LLC KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOKOMOS SURF SIDE KRISTINA B SALON KUO JESSICA LA MOME SPA LEATHER AND LACE O C LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT&PUB LUCY'S TAILORING&ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO MAHKIN THAI&SUSHI MAILBOX STATION MAILPIX INC MAIN SEA MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET DAY SPA MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MOOD SWINGS NAILED IT NAIL BAR NEIRA DESIGNS&FIX-IT ETC NO KA 01 NORTH SHORE POKE CO OCEAN BLISS TAN AND SPA OCEANS IV HYDRATION ORANGE COUNTY BARBERS PARLOR PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PARLOUR E LEV EN PEDEGO H B PERQS NIGHTCLUB&SPORTSBAR PETE'S MEXICAN FOOD PHOTO HOUSE INC PIERSIDE COMMISSARY PORCELAIN HAIR STUDIO/PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND(CT4) PRISTINE MOTORSPORTS R M A INTERNATIONAL LANDSCAPE ARCHITECTURE& PLAN RAV LLC RAY'S RENTALS RED PERSIMMON NAILS&SPA RINV.IO RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALT HAIR LOUNGE SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS&CO SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL SKINSENSE WELLNESS CLINIC SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY SUR COFFEE SURF CITY ALE HOUSE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE T K BURGERS T R RANCH SERVICES LLC TERESITA'S MEXICAN RESTAURANT THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE NEXT LEVEL THE RIA PIZZERIA THE TRAINING SPOT TOP DOG BARKERY TRU BOWL SUPERFOOD BAR II TURN-KEY HOMES TWO HANDS CORN DOGS TZONE WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVELENGTHS RECOVERY LLC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WET DOG TAVERN WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Resolution No. 2023-37 Exhibit IMPROVEMENTS ACTIVITIES & FUNDED BY ASSESSMENTS FY 2023 - 2024 . RAI10ow s �. r t�.�=2 . —t� 2 i":. 4 i - ,....;%-, - Oi A fr . ,:. ,, ,,,,,,,10,/ , t, , ; ,........ .. t, ,e.:. _ , _ ki",' A , , ,. , , „, , , �1 �`� } -wt.: . i vit. 1,...:474tt, iiii -_t .' / aN. yC .... fr ‘ittii -1,:: r'. r IMPROVEMENTS Et ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024: AMBASSADOR PROGRAM (30% OF FY 2023-2024 ASSESSMENT FEES) $ 33,060 DISTRICT MANAGEMENT (20% OF FY 2023-2024 ASSESSMENT FEES) $ 22.040 ENHANCED MAINTENANCE (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16.530 HOLIDAY BEAUTIFICATION (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16.530 MARKETING & EVENTS (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 CRM SOFTWARE (STAFF) $ 5.510 (5% OF FY 2023-2024 ASSESSMENT FEES) TOTAL ASSESSMENT FEES $ 110.200 Further information about the allocation of funds follows on Page 21 through Page 23. 20 AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in the Downtown District during peak season, holidays and special events. The program's overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown. The Ambassador program, funded in part by HB Downtown, HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District. The Ambassadors have been actively involved in various activities, including: • Regular Patrolling - The Ambassadors patrol the Downtown District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on the Downtown District. ENHANCED MAINTENANCE The Downtown District takes centerstage for both locals and visitors, especially during peak seasons and major events. To uphold f ,• the area's appearance, HB Downtown takes `. I,"O' • �,. proactive measures to ensure a clean and ;• • welcoming destination. Additional trash _ o pickup and extra porters are arranged during peak seasons and major events like the 4th of July, US Open of Surfing, and Pacific Airshow. It is important to provide a positive and memorable experience for all attendees, reinforcing the Downtown District's reputation as a vibrant and welcoming destination. 21 DISTRICT MANAGEMENT The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District. all under the guidance of the elected Board of Directors. The responsibilities include: • Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives. including newsletters and stakeholder meetings. • Serving as a liaison for the City of Huntington Beach on programs and partnerships. including the Maintenance Contract and Ambassador Program. • Oversight of the general administration of the HB Downtown office, including staff supervision. • Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels. • Management of various events that contribute to community engagement and activity within the Downtown District. • Active involvement in the Huntington Beach community by serving on the board of the HB Chamber. Surfing Walk of Fame Executive Committee. and recently graduating from the Robert Mayer Leadership Academy Class of 2023. HOLIDAY BEAUTICATION • • • • • The Downtown District was transformed w - +� '*'� w during the holiday season with the . • i addition of enchanting lighting and i :•.`-.. snowflakes above Main Street. The true { _ `- star of the show was the decorated tree „ .n on the 2nd Block of Main Street, serving •_ • as the heart of the holiday magic and • • •,;�.• '•t .' ,'•', drawing the community and visitors •.,,,w" ,�`,S _�•`.•� together. For the first time. HB Downtown � .• .; • `' • held the annual tree lighting event during ' • Surf City Nights, which attracted a record crowd and set the stage for a joyous and � '.• •' unforgettable holiday season. 'e" )4'44 4 22 MARKETING Et EVENTS Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown. Assessment Fees are used for events (listed below), advertising and marketing programs, including website and email outreach. An Enhanced Website now serves as a comprehensive and user-friendly platform, showcasing unique offerings, events, and relevant information. Ongoing improvement of the website to ensure that it remains a dynamic and informative platform. Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts: @hbdowntownusa and @hbdowntowneventsusa. Through engaging content and timely updates, there is a sense of community among our online followers, HB Downtown Business to strengthened our brand presence. Community Events such as the HB4TH of July Block Party. Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences. engaged our community. and enhanced the HB Downtown brand. CRM PROGRAM 2. r s~ vim in FY 2022-2023, The Huntington Beach City Council dr, '' i%' has recommended that HBDBID adopt a Customer �•, ` f;l Relationship Management (CRM) program. A CRM serves as a tool for the organization's stability and longevity, benefiting all stakeholders. The benefits of `21 implementing a CRM include: T • Data centralization, encompassing contact x; information. communication history, and other � = pertinent details. This comprehensive view of 1 customer data guarantees up-to-date information, enabling the organization to identify and address .- :Alit 11 potential issues proactively before they escalate. • Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, ,5. consequently enabling more personalized X " interactions. , , ' � j /. • Efficient marketing campaigns, empowered by s•� -=r tailored marketing messages specifically targeted • at distinct stakeholder groups, thus leading to t} t. ;: ;: _: heightened engagement. ti Res. No. 2023-37 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 5, 2023 by the following vote: AYES: Kalmick, Moser, Van Der Mark, Strickland, McKeon, Bolton, Burns NOES: None ABSENT: None RECUSE: None 4141" 61671441441A) City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California