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HomeMy WebLinkAbout2023 - Approve the Huntington Beach Downtown Business Improv (2) ��'p`NTINGTo''. 2000 Main Street, Huntington Beach,CA 92648 City of Huntington Beach APPROVED 5-1-1 F��UNTV v (McKEON-NO; KALMICK- �,. RECUSED/OUT OF ROOM) File #: 23-787 MEETING DATE: 10/3/2023 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Al Zelinka, City Manager VIA: Jennifer Villasenor, Acting Director of Community Development PREPARED BY: Kriss Casanova, Economic Development Manager Subject: Public Hearing to consider adoption of Resolution No. 2023-38 approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District (District) for Fiscal Year (FY) 2023-2024 Statement of Issue: On September 5, 2023, the City Council adopted Resolution No. 2023-37, declaring its intention to levy an annual assessment for the Huntington Beach Downtown Business Improvement District (District), and authorized the City Clerk to schedule a public hearing for October 3, 2023. Each business within the District is assessed an annual fee that the City collects and distributes for use towards additional services for the defined geographic area that are beyond the City's baseline services. The City Council is now requested to conduct that public hearing and consider adopting Resolution No. 2023-38 to approve the assessment for FY 2023-2024. Financial Impact: The HB Downtown FY 2023-2024 budget includes revenues of$910,340 of which $110,200 are projected to come from business assessments and the remaining from sources other than assessments. Expenditures are reimbursed based upon revenue collected. Recommended Action: A) Conduct the Public Hearing; and, B) If written protests of at least 50% or more of the total assessments are not received, adopt Resolution No. 2023-38, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2023-2024." Alternative Action(s): 1) Modify elements of the Annual Report, such as the proposed assessments, activities and/or improvements to be funded, district boundaries, categories of assessments, or benefit zones and City of Huntington Beach Page 1 of 6 Printed on 9/27/2023 powered by LegistarT" File #: 23-787 MEETING DATE: 10/3/2023 amend the Resolution; or 2) Do no approve the resolution if written protests of at least 50% or more of the total assessment are received. Analysis: Background In September 2004, the City Council approved Ordinance No. 3661, establishing the District to fund activities and improvements, above the City's baseline services, in order to benefit and support all businesses within the boundary area. Pursuant to state law, the City Council also appointed an Advisory Board to make recommendations regarding the activities or improvements the proposed assessment would fund and the related expenditures, as well as any changes to the boundary zone or assessment formula. The recommendations made by the Advisory Board are considered annually by the City Council at a public meeting, and the City Council can approve or modify the recommendations, as it deems appropriate. In 2008, the City Council adopted Ordinance No. 3797 that modified the selection of members to the Advisory Board and approved Resolution No. 2008-04, appointing HB Downtown to act as the District's Advisory Board. HB Downtown is a private, 501 c(6) non-profit corporation that was formed by the businesses located within the boundaries of the District. The organization represents the collective interest of businesses within the District and focuses on creating a thriving downtown by providing marketing and events, security, maintenance, beautification, and member engagement. The District is managed by HB Downtown in accordance with an approved agreement between the City of Huntington Beach and HB Downtown. Annual Report and Proposed Budget HB Downtown provides supplemental services for businesses within the District. These services include increased marketing through promotions and events, a social media presence, and the management of services such as enhanced security and cleaning operations. Most notably, HB Downtown hosts weekly and signature events intended to add value to downtown by stimulating economic activity and fostering a strong sense of community. The FY 2023-2024 Annual Report (Attachment 2) highlights accomplishments from last year and priorities for the upcoming year. Of importance is HB Downtown's role in taking proactive measures to ensure the District is clean, safe and welcoming. HB Downtown also continues their role as operator of the Surf City Artisan Fair, a weekly event displaying local and regional artists at Pier Plaza, and Surf City Nights, the Tuesday night street fair. Curating these activations provides revenue to HB Downtown and greater control in ensuring that the events benefit District members. Other notable highlights include the management of various high profile events that drew thousands of visitors to downtown, including Surf City Spooktacular, Magic on Main, Chili at the Beach and the second annual HB4th Block Party. In addition to the above, during the past year HB Downtown filled staffing needs, conducted stakeholder outreach, refreshed its website, and the board of directors conducted a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, and identified focus areas for the upcoming year. For FY 2023-2024, HB Downtown will continue to focus on providing enhanced security and City of Huntington Beach Page 2 of 6 Printed on 9/27/2023 powered by LegistarTM File #: 23-787 MEETING DATE: 10/3/2023 maintenance, district management and communication, holiday beautification, and marketing and events. The Advisory Board recommends allocating the District's business assessment funds ($110,200) toward the following expenses with the remaining expenses to be funded by other revenue received by HB Downtown: • Ambassador Security Program - $33,060 (30%) - In coordination with Visit Huntington Beach (VHB), the Ambassador Security Program will continue to work closely with the Police Department primarily during peak season, holidays, and special events to address safety- related matters and establish a positive rapport and visible presence. • District Management - $22,040 (20%) - Funds will support the Executive Director position, who is responsible for the administration, finances, and day-to-day operations of the District. • Enhanced Maintenance - $16,530 (15%) - HB Downtown will continue to manage downtown cleaning operations under a separate agreement with and funded by the City of Huntington Beach Public Works Department. During peak season and major events, HB Downtown will use assessment funds to provide additional porters to uphold the area's appearance. • Holiday Beautification - $16,530 (15%) - To promote visitation during the holiday season, Main Street will be transformed with festive lighting, snowflakes, and a holiday tree. • Marketing & Events - $16,530 (15%) - Funds will be used for community events, advertising, and marketing programs (website/email) that strengthen the downtown's brand identity. • CRM Software Program and Staff - $5,510 (5%) - Per City Council's recommendation in FY 2022-2023, funds have been allocated this year towards the purchase of a Customer Relationship Management (CRM) software program to improve the management of HB Downtown's business relationships. The proposed overall budget for HB Downtown (Page 30 in the Annual Report) will increase from the previous year from $822,796 to $910,340. The increase is mainly due to the inclusion of VHB's contribution for the Ambassador Security Program and increased revenue as a result of Surf City Nights returning to its original, expanded footprint. Surf City Artisan Fair ($268,000) and Surf City Nights ($263,140) make-up approximately 58% of HB Downtown's total revenue. Annual revenue received from business assessments is projected to be $115,000, however only $110,200 is anticipated to be collected (12% of the total budget) due to some business vacancies. Other notable changes to the budget this year include adjustments to event revenues and expenses, as well as staff modifications. For Surf City Artisan Fair, which is managed under a separate agreement between HB Downtown and the City's Community and Library Services Department, revenue adjustments were made for the upcoming year. Staffing expenses are now included under payroll instead of events, including replacing the Surf City Nights Coordinator position with an Events & Social Media Manager. An update has been made to the budget in the Annual Report, Enhanced Maintenance expense has been reduced by $3,000 and a corresponding $3,000 increase has been made to the HB 4th Block Party expense. HB Downtown will maintain $160,784 (reflected on the Statement of Financials in the Annual Report) in reserves that is unbudgeted. Summarized below is the proposed total budget, which includes variances from last year's approved City of Huntington Beach Page 3 of 6 Printed on 9/27/2023 powered by LegistarTM File #: 23-787 MEETING DATE: 10/3/2023 budget. INCOME FY 2022-2023 FY 2023-2024 VARIANCE (APPROVED) (PROPOSED) City of HB Maintenance $198,396 $198,000 -$396 Business Assessments $107,000 $110,200 $3,200 VHB Ambassador Program $36,000 $36,000 Surf City Artisan Fair $310,000 $268,000 -$42,000 Surf City Nights $182,400 $263,140 $80,740 Surf City Days $10,000 $10,000 $0 Chili at the Beach $10,000 $25,000 $15,000 Halloween $5,000 $0 -$5,000 TOTAL INCOME $822,796 $910,340 $87,544 EXPENSES City of HB Base Maintenance $186,396 $198,000 $11,604 Enhanced Maintenance $39,251 $21,000 -$18,251 Marketing/Advertising $10,883 $12,000 $1,117 Ambassadors $56,200 $81,151 $24,951 Office Supplies/Expenses $4,200 $6,000 $1,800 Bank Charges $1,200 $1,200 $0 Dues & Subscriptions $4,200 $8,400 $4,200 Insurance $2,100 $2,207 $107 Accounting $7,350 $6,150 -$1,200 License & Fees $3,000 $3,000 $0 Repairs & Maintenance $960 $2,400 $1,440 Rent & Storage $16,400 $16,400 $0 Telephone/Internet $2,400 $2,400 $0 Meeting/Training $800 $2,250 $1,450 BOD Election $2,000 $1,600 -$400 Website $6,000 $0 -$6,000 CRM $3,600 $3,600 EIDL Repayment $10,224 $12,000 $1,776 Payroll: $0 Executive Director $105,000 $105,000 $0 Event Manager $0 $67,200 $67,200 SCAF Operator $0 $58,960 $58,960 SCAF Support Staff $0 $12,900 $12,900 Administrative $9,600 $30,000 $20,400 City of Huntington Beach Page 4 of 6 Printed on 9/27/2023 powered by LegistarTM File #: 23-787 MEETING DATE: 10/3/2023 Surf City Nights Coordinator $25,800 $0 -$25,800 Events: $0 Surf City Nights $42,056 $85,970 $43,914 BID Event Misc. $6,000 $0 -$6,000 Surf City Artisan Fair $235,776 $100,552 -$135,224 Chili at the Beach $10,000 $25,000 $15,000 Surf City Days $5,000 $12,000 $7,000 Halloween $5,000 $5,000 $0 Miracle on Main $5,000 $5,000 $0 Holiday Beautification $20,000 $20,000 $0 HB 4th Block Party $0 $3,000 $3,000 TOTAL EXPENSES $822,796 $910,340 $87,544 District Renewal Per the California Streets and Highways Code, Chapter 3, Section 36533, the Annual Report has been filed with the City Clerk and includes the following information: 1. No proposed changes in the boundaries or in the benefit zones; 2. Improvements and activities and their estimated cost; 3. The method and basis of levying the assessment for each business; 4. Amount of any surplus or deficit revenues to be carried over from the previous fiscal year; and, 5. Amount of contributions to be made from sources other than assessments. Funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board, which is elected annually by businesses located within the District. State law requires that improvements and activities funded by assessments benefit businesses located within the District. Approximately 255 businesses are active in the District and assessed based on size, location, and business type. Assessments range from $80 to $1,404 per annum with an approximate $12 processing fee by the City. HB Downtown is not proposing any changes to the boundary map or the assessment formula (Attachment 3). Per State law, business owners within the District may submit a written protest of the proposed assessment being considered by the City Council. Each written protest must (i) be filed by an owner of a business located within the business improvement district and (ii) be signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of determining the business owner for protests, the City uses the information provided when the business owner applies for a business license. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest must be accompanied by written evidence that the person signing is the "designated agent" for the corporation or entity. A written protest may be withdrawn from the record at any time before the conclusion of the public hearing. City of Huntington Beach Page 5 of 6 Printed on 9/27/2023 powered by LegistarTM File #: 23-787 MEETING DATE: 10/3/2023 If there are a large number of written protests submitted on a timely basis, the City Council has the option to continue the matter to its next regularly scheduled meeting to allow for thorough verification of written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2023-2024. If the 50% or more written protest pertains only to a specific improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines Section 15060(c)(3). Strategic Plan Goal: Economic Development & Housing Attachment(s): 1. Resolution No. 2023-38 2. Exhibit A -Annual Report and Proposed Budget for FY 2023-2024 3. Exhibit B - Boundary Map, Business List, and Assessment Schedule 4. Improvements and Activities proposed to be funded 5. PPT - BID Renewal Public Hearing for FY 2023-2024 6. Protests Received as of September 27, 2023 City of Huntington Beach Page 6 of 6 Printed on 9/27/2023 powered by LegistarTM RESOLUTION NO. 2023-3 8 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2023-2024 WHEREAS,the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area,the Huntington Beach Downtown Business Improvement District(the "District"), by the passage of Ordinance 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and"Proposed Budget for Fiscal Year 2023-2024" (collectively, "Annual Report"); and On September 5, 2023,the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2023-2024 as proposed by the District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby confirms, approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2023-2024 and a description of the improvements and activities to be provided for Fiscal Year 2023-2024. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for Fiscal Year 2023- 2024 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the District as shown in Exhibit B. SECTION 3. The assessments collected will be used in part and as provided in the Annual Report. 23-13085/314819 1 Resolution No. 2023-3 8 SECTION 4. This resolution shall take effect on October 3 , 2023. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 3rd day of October , 2023. Ii'? i„ .1L/-ND Mayor REVIE D • I. APPRO ED: 11166.116, INITIATED AND APPROVED: lif - (./L ACT I µ,me irector of Community Development APPROVED AS TO FORM: e City Attorney ATTEST: q6 -442‘&144d City Clerk 23-13085/314819 2 . , 4 , Resolution No. 2023-38 .•.• I., 'HE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2023- 2024 ANNUAL REPORT • 1.... -. i*-- itM:,.-:::-if,:tRti,,.-.-wir.„0„,,,,, .„......., ..: .,E ... . . . -. . . . - ),-, ..•, . .tc-fAh ... . t• I 1. -.i: 3.1..-:;2-7 -•• : ts...,:.-- • , ,. . t 1' ' .. • -, ..,!,--• IN l'ou, .e.,1 ...." c 2. ... , _____„----,-- -•- .-_-:,---_.__________-_- , . vaii _ ii 04-10"1 7 - ' "S.:•-.'1— ..;. „ti.:-- ' ' ---' -- . - . . • - .:,,deS__•• ,- ."11. '•_ •-•$. ' I ....,.... 1 1 . t IV ..---,• IN, ....' Pl.+. — -.....,- •:... ...i,f, . -.. ...., . .„6 • „.•,.„. ., wa • ,„ •,,,,,ow,„ .. . . . ,,, . •. • •, , ...„.....„. ..,..," . • , •A. ..... •_,, -e tcf, - -P1I....-egi .....,-;-•- ..•: - -.2-.4 i k 7':r1.00,1%;,, •177-.106'1. III- r - .. 'L. . 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'' - ....;s --- ...... t ; ,•raii- f c 4:2. a .tta :1), %., 1.-..., .- ,r ofilw \" %7 .<- _....,:... ''' , ...-"'. :.,1t-t, - 4,,.,P%, ‘''Ilt r 4:It'' ' ''‘' • • r‘r r 7. '''''t ' ' VA,067,21N a -, - • ., -- PI -..- . '.-4' •1,-- ..4 .11V• , ..,. .4.c.1 r"..74-,•L 0-34, . •-.- ,e, _ • ..*4-:... .,.._ 7p. r --. 11spi 1-.,.. -, .i . . 41. --t, . • • . A -- ' , ,-„.0 •‘,....4 4p.. A., 1,NA.I / .r.:" 'N .,, ,.._ . ...4. 466 . t..-- . .1.4.; fi,• e.,. „...." ,. , , .• _boke . .... . N., •\;.ct. i:AA-.• . • w,, , ,-. _-:-... ..ftt„,_. . PREPARED BY JAIME STRONG EXECUTIVE DIRECTOR . . HB DOWNTOWN . ___._ _ ..._ _________ ( . - , 1 *r p f 1 .. Al 110• r • -- " — i'v ri)4 ,...',I, j 1 K 1 s � i 1•.,, ?,; 3 l �'.a i .� .rj' ��'�IdG 'tJ. Il r, sari ' ice (i - +*� �1y ft: 4, t - if., -n., 'at • t 1` > Ia i a i' + a ill{ t D P +�¢y \ ■ 4+, +d r 41 s•,y C r�['^'` �Esc . e+af.s, a �-^—`ram. " v:�:. !ma R .....,i,..,f10::7.:7, ,,;14,:... ,...1.111-: ,r �d ABOUT The Downtown Business Improvement District (the "District") is a program established in 2004 by the City of Huntington Beach to fund activities and improvements benefiting all businesses within a specified boundary area Huntington Beach Downtown Business Improvement District (HB Downtown). a private non-profit 501c6 business-based corporation that was established in 2008, is an all-inclusive collaborative advocate for the entire growing downtown region and acts as the Advisory Board to the District. �0 1 . HB DOWNTOWN ,.,.., „.-.4.4t--- ' ' ''''' P fpmed _;ro .ls _i _ - } - ,�z-,maws F r x �. : :ri ' . I TAR mA .•..- r. � :rim _ ', ,'.' ._.. COSrumf t---„,fit i :; ,-41 j, "1. ` V ,,:fi g, ,?{ ,,a '`.fit ¢; PARADE'S - <..;, , _ :, , ,;_ •114a,-w n ...,r 4 es .n ' Y `. a7a r s i. ,. ,� ` i + _.4 r� •..-. .tom-- "'-'; 4, , v .�' !.r't `' f. 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J —1 \ „ 1SS ON To be the advocate for our coastal downtown community creating economic vitality and the premier entertainment destination To make recommendations to the City Council on the expenditure of revenues derived from the levy of assessments of businesses within the District VESNON To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture Known for being welcoming, accessible, clean, safe, fun and environmentally conscious 02, "'' HB DOWNTOWN .. _ -- , --.,..77,Fzi,r.7 .‘i vt .,,,T* --77,'"37N-,. , ,,--, P-7: . 301 . � is r•t �f 9tl•4 3 t E' I'ji 4�1' fl tr n~' r ,,,aster...�y� $ � m�� �� �►r�� �� �� .2 i.--,--,.. 4. -...:,„1„-,1-4 : „....: '... .;.1.:: ,.. w -,..3' 41k :,'14...- r P ......,,,R.4e—I.',:i „....„,, _,115. -,%—...,,-,..i.„,„ t, 4, l'‘_:1:„Nz-•,-'' ,,,,,,...: ::. .> ii...A iri , - \ ....), 1 „,,,,,,,,, —_ .- * — —— : t �"... # • c G z a✓ : .• R .p t 'M,*' 1 a f'� 'r`el., e a . ' . ? � , :° w ,�.r �y �r s ks-� $ .-, r 5 b ". x.'r s Sr` �^ *+� :.r�,t%%r•a c ;�+t;, °# • Yw�,+��' �4 #' ,. i*., t rFa..`S"` Sr ,Y ,� �'..p at ^z• "n "" +t • pr-> ;- 3 �. �: .a 'km.µ ,:'.;J 6A14. .-11!, ;,.. a .„iC.k,,', ,i... F:k xi..' "?k' `.:1.. •;"...aviag fi`1.,1;41'.� it 'ti '9...�7 -:%. iw' • •- ._ EXECUTIVE CO I 9TTEE President Brett Barnes, Duke's Huntington Beach Vice President Sandra Schulz Taylor, Model Citizen & Dash of Sass Treasurer. Tony Duran, EV Rideables Secretary Moe Kanoudi. Main Street Eyewear BOARD OF DI '," ECTO S Nate Bernal Sandbar Cocina y Tequila Bob Bolen Huntington Beach Realty Darrick Hearn Sandy's Beach Shack Kelly Miller Visit Huntington Beach Peter "PT" Townend International Surfing Museum STAFF Executive Director Jaime Strong Events & Social Media Manager- Kim-Erin Justice Administrative Assistant. Madeleine Gates 1 . ''''. ,Y' i y v' C 3 {4( t i WHAT , IS A BUSINESS IMPROVEMENT { DISTRICT it { {� 6 F � i r ; + 9 a 3 b } Q a { A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program { called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, . ; the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work. 4 y3 � BID , MEMBER OVERVIEW . ,...,_ , _. ...,,,,_,_ , . .., - ,. „ . .. , _ ,„ -. _ _ _,...,,, ,,. "r,„t, :,.� .`F' s `i` tsx7i:z Frani:4.sr}'Nor:.- .6• xi „- c a • 70 t �:. •*^ o Pr - 0 {, u t ...i c. -it .. s {t„I{Sun _ � 'a 13- . _ 4r... i EI n1ua AY^.+._ - --, . '-0 ("_ i i ._, ' ' :'tr " „ `,� y " = � , `' i. ,' _ ; .W. 9 :t!Ln_:._ _" I t '{ ' ,prfteU Ac.1 , `'u n '!, : `yy a. 1j .. giucFan ' , .•„„•,73` a` : ::: 4. ,, i r'' t;�, .1•-: off. ,w +e € s ti r� ' a'ot,. , , ,'.I. .•" D,•attconthr Di C. c =•It = a ta .,- �r a • _E."' • ffi'sisar:Jt,Cer -i ti ' S x %{' •. - ,''_ry A Let. 'R ; 4 rf ct--, 0, ! t3 Cn i ,° s �. • t-''� , i; ,. .d,A,att+n5^<9 Di. amstthsYe!la CtN .S r }}! j° ,M a t I _.C.St - !ai t ., e `ra s:0-6.nfC,- Ndo" arv�t 1" F'St. "F"4t • rri d T.," - ,.v t aY • 0 - 'OPT,., z - _.t..@:aR1G @g$ '5- e I,.a. r ,0 po ," r ,y v i �ry • r U Q ( ^ I i ' :ti3 Huntington Beach ." w. 1.1r i'� Dawnto,t'n Busuiess,Improvrement District 1 +'.Boundaries'trod$enefit Zones 1&2 " ',';! There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. BID ASSESSMENT CHART Category Benefit Zone 1 'Benefit Zone 2 Retail 1,000 sq.ft. or less ,.$351 $200 1,001-2,500 sq. ft. $702 $400 2,501,-4,999 sq.ft. $1,053 $600 5,000+sq.ft. $1,404 $800 Restaurants 1,000 sq.ft.or less :$351 $200 1,001-2,500 sq. ft. $702 $400 2,501-4,999 sq.ft. $1,053 $600 5,000+sq.ft. `$1,404 $900 Hotels 20 rooms or less $468 $400 21-50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq.ft. or less $120 $90 1,001-2,500 sq.ft. $150 $120 2,501-4,999 sq.ft. $300 $150 5,000+sq.ft. $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal,9 mos or less $500 $300 Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to HB Downtown Business Improvement District directly •.. . O6 yF H } HB DOWNTOWN HIGHLIGHTS j f In collaboration with HB Downtown Stakeholders, the City of Huntington Beach and the local community, our mission is to serve as an advocate for our coastal downtown community, Highlights from 2022-2023 include: Board Retreat In February 2023, the HB Downtown Board of Directors met for a Strategic Planning Retreat. This half-day meeting was held at the City Hall and featured notable speakers such as Assistant City Manager Travis Hopkins, Economic Development Manager Kriss Casanova, CEO of VHB Kelly Miller, and President & CEO of Civitas Advisors John Lambeth. ° Collaboratively, the Board of Directors worked to assess the current state of HB Downtown through a SWOT (Strength, Weakness, Opportunities, Threats) Analysis, which subsequently led to the establishment of committees aimed at addressing the District's needs. The committees formed were as follows: • Stakeholder Relations, chaired by Tony Duran • Marketing & Events, chaired by Peter "PT" Townend k ' The retreat provided the Board of Directors with an opportunity to create a vision and focus for the upcoming year. Surf City Nights Expanded Since March 2021, Surf City Nights has been operating within a smaller footprint. The removal of outdoor dining in March 2023 prompted a return to the original event footprint, resulting in the addition of space for 49 more booths from PCH to Orange Ave. In response to these changes, a dedicated Surf City Nights Task Force was assembled to provide recommendations to the Board of Directors. Approved alterations include: • Provision of(15) complimentary booth spaces for HB Downtown R. d members • Reintroduction of non-competing hot prepared food • Allocation of additional budget for staff and marketing efforts Staff continues to grow and expand the market with new vendors and community programming. • . P , } { E 1p , i y , HB DOWNTOWN l , HIGHLIGHTS Staff: The revival of Surf City Nights has brought about the necessity for a full-time Events and Social Media Manager. This role involves the i . identification of new vendors, development of programming, and management of the expanded event footprint. Furthermore, an administrative role was reinstated to oversee billing, event coordination, and marketing activities. Stakeholder Outreach: Effective communication remains a prominent objective for HB Downtown, serving to foster trust, solicit feedback, address i concerns, and enhance stakeholder engagement. Noteworthy highlights include a collaboration with the HB Police Department for a F j Critical Incident Response Training with over 70 attendees and a Mixer event featuring Mayor Pro Tem Gracey Van Der Mark with over 40 attendees. Additionally, monthly newsletters have proven effective in • updating stakeholders on topics including holidays, events, and more. HB Downtown collaborates with our partners to ensure clear communication on matters such street closures and stakeholder- supporting initiatives like the Illegal Lodging Letter. � F Enhanced Website: HB Downtown remains committed to spotlighting HB Downtown Stakeholders and events that drive attendees to the heart of the Downtown District. This year, the HB Downtown website (www.hbdowntown.com) has been refreshed, including an updated ' membership directory that more accurately showcases our diverse businesses. Additionally, to create a more user-friendly environment, Surf City Nights, Surf City Artisan Fair, and Signature Events pages were updated for both vendors and attendees making for a better experience. HB Downtown strives to enhancement resources for the betterment of the Downtown District. 3 :±V�•* r E f p j HD DOWNTOWN MAINTENANCE The Public Works department and the HB Downtown Business Improvement District have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established back in 2013, with a total value of$154,000. Presently, efforts are underway to update this agreement. However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally l i requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2022-2023: $44,000 6 2021-2022: $34,430 • 2020-2021: $34,430 • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract a .. costs. Furthermore, there are designated funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. f . HB Downtown has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown District during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. i I The current sidewalk cleaning map is on Page 10. i r i + V.V'+a7.a• . i w i . _ . ! I , Il' ' i HB DOWNTOWN MAINTENANCE i , . SIDEWALK CLEANING MAP 1 . . 1 ._. . . .. . 140 .0,,, *.0.,;,,,4. , „ 4 40.V. A 7 „,,, 41,4 A.4,1* Ski ' . , 2711 60.1 r1 % SI(4')14,0 ALS),744. 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"14 ''''':' - ..1ki. ••;.. • 4 441' MIMI --; 1 .. -'•1-.. . 1 , . MIMI. M WirM ' N., 1111V, y 1111M11111 ' Nr 4 -,• parrnm E = • amonvimi EEI. 111•1173•11 . 11111=11111 7; ! . Np.S.' *iii, a '- 4'Jot, 4Ik 4. i . t, 174744#Z34v- Slt: ik 4 .. . ...., . .c. • •,,, vii. „..,, Y if C>17.0. 4 iiii* I? t ' Go e cP . , 7 0 e(4t. /.. —— i . --5 =•*"7 7 Its4,2,1.;':: • I . '17*-":'•:;„1'0,';',',..,•-: i . 1 � 9 HBDOWNTOWN SIGNATURE EVENTS , . . • ' f f 9 f � i f � f t � a i P ^ ^ t E t �t t SURF CITY NIGHTS TUES®AY .r1GHTS BN HB DOW aTOWN i. , ,r k.; 11) J ,,,3, EPIC . . �.- 1 .tea, i � 4 + r A i J 3 .a71 !. �� s • R 1d 1 , . .. t k a _.-- _ __..... Every Tuesday, Surf City Nights Certified Farmers' Market and Street Fair, draws both locals and visitors to Main Street. The atmosphere becomes ° ° vibrant with curated vendors, local bands taking center stage and the .;/61xti o,� d,�,� .,"utii downtown businesses offering Surf City Nights Specials. This event serves ,°tN1'fs11115.ff, as a platform to engage with community partners including HBPD, HBFD, CERTIFIED ` Street 1' LIVE Farmers.Hatket9t Fair' ! MUSIC Marine Safety, and notable non-profits like Surfrider Foundation, the SPRING HB Historic Resources Board, and more. en MAP. Fg�0�g �� GRAND �.ePn In March 2023, the removal of outdoor dining spaces paved the way for a OPENING Celebration Starts at 5:30pm at The Main Stage return to the event's original layout. This strategic pivot led to an t Hain Street s olive Avenue) expansion, resulting in the addition of 49 extra booths across the first •Special Guests.New Vendors&Fun for Everyone! e Local Hera Award Presentation Honoring the HBPD three blocks of Main Street. This extended area has facilitated the active d Ramsey Brothers Band c!loin Stage inaiasta Oho 1 e Hang Ten an the Big Wave i benefiting uayamkais HB Meltor r involvement of HB Downtown Stakeholders, including prominent •HBPD Appreciation Night c mu.stavainatr establishments like 25 Degrees, The Kite Connection, Hurricane's, Dine&Shop Main Street Scan Cade Far , '•"3 j e Model Citizen, and more. SurfCity'Nightsft ` t•• 3o Special Offers! "' ICI HB Downtown staff remains dedicated to nurturing the market's growth PresrntedByt 15'" ww, ®�r,a ,„ t.�„ .HBDOWnIOWn.COm and enrichment. The introduction of fresh vendors and community-driven programming continues to shape Surf City Nights for locals and visitors. 1;2• n SURF CITY ARTISAN FAIR FRIDAYS & SELECT WEEKENDS AT HB PIER PLAZA 9 ,"t atrlft w _ ,�,f .dA�� '4« +fratt�'"`"",.,.",.; 4 { • r" . ..'ice b• r�', "E, ya�i7 s.. ' --y + a r� .. a ��+-, 4" .b.C- � -�j 9ca :f � •' g t $ "+'=' In the Spring of 2022, HB Downtown took on a new role as the operator of Pier Plaza Surf City Artisan Fair on Fridays and select weekends. The Surf City Artisan Fair, is a recurring event designed to showcase the exceptional talents of local and regional artisans. This event is enriched through dynamic programming and community engagement, thoughtfully integrated through the Four Corners concept: Gathering, Giving, Creative, and Learning. These pillars cultivate an environment of inclusivity, inspiration, philanthropy, and knowledge-sharing, encompassing art, music, non-profit initiatives, community groups, and educational experiences that resonate across all age groups. By providing an engaging environment, the event has successfully brought together an array of high-quality artisans and creatives; amplifying their work and offering visitors and locals a distinctive way to immerse themselves in HB Downtown. • 13' HB DOWNTOWN EVENTS : CHILI AT THE BEACH 31l' E wv ,�.�RNarw.:Yr»aa�'..T .n. w-e:'?+�+.4 . { �. 1 {s y_r 'z: "{... pa�,r - 11 hw.. ,.t, r g •i r . 4 I.4 '"1 f j+M a. 'a. a. 1, zl Mom• �f .' '^ ', I ,.--., s 0444:4174--'11 a r 01, r3t F. MO 1 . s.. 4 1 -.-t� =a ' tr + 3: } 3 = r Tea :•�.: a -+ - i g fl tCt,,,,,AT . DFFlGALBALLDT<!.aI. �! ,,, f .. . • 7. *ts., .'.44s i' ' 'd '' ' = ?F -�'�- . "• ." t-..',.v • be �k 8 4 i ,t x:r '+ �' y 5- :tt 1 k ti Z G rc^e • .a. 1 ' al°! . jj 'Ai., �J' '„7-4 { ,$` t": t.i "i »trn„ Q . s `f R: . __ P .sr ...,_,..... 4,.. , itoj% + 7kq r.'m ''YE VOA s.,. $ "",,stir IVA t . t C 44 Ai Ii `+ pis aNtt,S Yee• e� ' ' i,+ I. , ij s . ijs, What a sizzling day it was on Main Street in HB Downtown during •'T" j our annual event, Chili at The Beach! This fun-filled dayunder the , ,"Q.,a,4N , ' - `r �s' ,fit g6Do,r♦r,� 6 sun brought the entire community together for a fantastic family i ' I � 'a i ° icosii experience F- `- _-_ Tt = A highlight of the day was the Chili Tasting Contest, where the crowd indulged in over 15 mouthwatering chili creations from talented 'LAZA .� ; talented local contestants Attendees purchased wristbands to SATURDAY JUNE 17TH2023 savor the delightful range of chili flavors, all while supporting a "IBOOK-OFF r �TASTI;NG j GOOK-OFF worthy cause. A portion of the ticket sales was dedicated to The E, „,,,%ffls, -O,. BUSES, Boys & Girls Clubs of Huntington Valley and the Huntington Beach a ,. a VENDOR BOOTHS ;, P`rInternational Surf Museum - two valuable organizations that serveati NAMt' „A *tea MAIN STjREET P16R P AZA 'e.g..,`.1 ri our community 'till,,,, r 411)114NGTION•lEA, M • EQ' k ( qy M SJ .lin :., ear 1 r � � NRA Tt Id�A2 t__N�N,ltii}CSi ANt., T:ink"'. ? ,*xF. ONUN, ,�RESAI. 1 The air was filled with friendly competition as attendees cast their ' . AT.EVE�� 0 votes for the coveted People's Choice Chili Winner. Our esteemed FEATURIIdGOUR CAST OFtEIEBRITYNOGES panel of celebrity judges, including Calvin Free, Chief Scott fit.' --''�--I. ,. -_. a, s , �;', Haberle, Aaron Pai, Lieutenant Brian Smith, Peter "PT" Townend "� VVt " y Mayor Pro Tem Gracey Van Der Mark and Wink Williams, had the = �-•� Or tough but enjoyable task of determiningthe best chili in ''r; M°YF I"O°Y18M . o�e.,.r aew g HBDOWNTOWN.COM . ..a,.: re : om 1 Huntington Beach! rM` + rxlr �a HB DOWNTOWN EVENT : HB4TH BLOCK PARTY DUNE ma!v.W.'. i ` "!w,\lM y ) r I 'rti!, -* , ,,.....- -- S '4' ,W' . I'$� L '° 'E w c i >♦ ;±Ew i-.•' ' I " S 4. '� i:t' 'U .." `s �' `P:4'i'.t .:-: *: a7 /" .' x ,I' 6 . x �aw rar•-- �- � ; .:F tZ�r a • 0`.'' v ., .. `r 4 it ,, .. ,,. ''C'St,..„� •5 410, - 1 '4,•� •_ k, . ti**.et illY-' ''''.1i1 t 404•4 .7',`?1,,, \' • 1 , ; 6. This year's highly anticipated 4 t h of July kicked o f f in *** O lY Tnin RE,voEFBEN EBCF`on GEEEBBAR OF OA HB Downtown with the second annual block party on ` - 4, „" Main Street. In attendance were esteemed guests, .M�7 HB4TH ' ii:Aikit Black including Mayor Tony Strickland, Mayor Pro Tern ) Gracey Van Der Mark, and Council Member Casey SURFCaTY PARTY McKeon adding to the excitement of the event. SCAM ********** **MAIN STREET** ****EIRET E .F* **** The highlight of the evening was undoubtedly the live ser�w performances erformances by The Ramsey Brothers and FRIDAYJUNE Redneck Rodeo. The vibrant atmosphere resonated �� with the spirit of patriotism and unity as everyone mimic&EMERTAINMENT' N came together to honor our nation's independence. * REDNECK RODEO * *THE RAFTS I RIMERS BAND*' GRIMM.GXFRGR 6 FEU GIVEAWAYS © {•a The HB4th Block Party continues to reinforce our •CEr .rA`". *LOCAL SPECIALS*i k Downtown District's reputation as a premier A�doI�IICU4DR I J. 111 I 1 H FOR MORE WO VISIT.RR4TROFEOLY ORS destination. 71S, HB DOWNTOWN EVENT : SURF CITY SPOOKTACULAR 4?CT® Ef " a IR n ,Nr,,[7- . - -mg w y . y, f e ti'" is ea•: �_ J f;3 '� '.#n l i v :ciA nyW ' I' 9 b'� ..� E t7-li Sg ), *fi4L 5 4 ;ry °� f i4 ,, .. ,,, p:; " ill"' _�, [ [ Zs4 ?. r� s 'y 7.4, C�•, 't ' , o-�v�t° fo" ;1 1 € it�j -,F, ,14 Veit , ; tz 1- i s Clio, .i . ,.„ 7,4 A r.. —c 1 .. . -,;:, i ',:',.1' . 7 . C itt p r, ;,- Mendig October„31y',%' s." ;; Halloween was in full swing as we invited everyone to join us for a , 41�.=.' ti ` , Cat .,, WO, y spooktacular evening in HB Downtown! Families and friends dressed TACin their favorite Halloween costumes, venturing through the [� LAQlik..r downtown area for a delightful round of trick-or-treating. i x 4li ,t,o-.ti' ''! "i"`'" '"""#�t�i`' 0HB urt!"0rrn � , v, - . Participating businesses offered sweet treats and surprises adding to <;, ��, ' " the Halloween magic ++ ? Itlit t An amazing group of partners joined the fun, including - , :• ,�q j" =r.Tt 'y1 '° P Community & Library Services, HB Fire Department, Marine Safety, HB ptstz . e pm Police Department, BeWell, Republic Services, and more Their iiiiik typji'¢24 presence added a special touch to the Halloween festivities, creating +o'i0,5utnmit �'SOW a strong sense of community spirit t� - in � Back by popular demand, the Halloween Costume Contest showcased �U the creativity and spookiness of all attendees Participants of all ages '10'` '' COnt— e proudly flaunted their fantastic costumes on the Main Street stage 14,;4ift!4 wywiiiii'it��t New this year, the Main Street Monster March lead by Mayor Barbara - � Delgleize, invited everyone to join the costume parade up and down THIS FREE FAMILY EVENT.s.s;°"'« BROUGHT TO YOU BY �°r-;< .. Main Street. 6 y ~; The Halloween event was a thrilling and enjoyable night for everyone ' [ r in HB Downtown. It captured the true spirit of Halloween, spreading ;„T-! k,t ;i5r 1. ", joy and excitement throughout the community ....... .__._ .�.._.... _.. ,. . i ‘a7 6.Ffs4` A HE DOWNTOWN EVENT : SURF CITY DAYS 6. HE ' E NALU PIER FESTIVAL SEPTEMBER r . , , x k "41 "eta�J� -... i ,, Ili. to5i,:i41:7...".4:::!!'r :::\11:4 111 ,rriA'5:- :::::17'7.,,,''..t.:14 e ,,. V.:as '''--r.•:,------ . - "' .""-----:., 7.7;--- :77;: , ;: i '4 d f ''4:\......... - ' ..„.411.17; _ IFi �, - $,y+4dV` „'..,....r .�-"am"""."-r ';, w " ! ., , `' N. 4rt' i �}}k�iti4}03\ r c t�.,? " ',le f 11, i. 'k y y l \, t•\ , { t�i r •« . a*r a#1i��'q,U� y •tw �yy ie C�„yr;l �i. I .1,i$.i ittii .fjA ..a ' P 'ems i Surf City Days, brought an array of exciting activities that captivated the community The event featured the highly 5�` "' =No t{�" _ © amw ¢a Mni¢wn NVS3 � �� anticipated x '` '"'.: Huntington Beach Surf Contest, showcasing the remarkable skills of ` s= '' Family Friendly Events StartingSeptember 17th local surfers in the waves Participants and spectators alike enjoyed � '"' 7-1' p the exhilarating CBVA Volleyball Tournament At Demo Days in NEBBail tC'�E•]Q30C53LlCG'Q' C8C+riGiO :D Huntington Surf & Sport, surf enthusiasts had the chance to try out He'eNaluAlohaPierFestival �� September 17t"&18`" a the latest surf gear, enhancing their surfing experience The RockinA 9AM-9PM Sat.9AM.SPM Sun. Fig Vintage Surf Festival, a lively block party, celebrated the rich Culture and vintage surf culture, paying tribute to the local legend, Rockin Fig "�"°w' 24DA ANNUAL Septemberl7ih ' a �eyt�� a {qn�• Sam-3pm_ ,`. ' 10 PIG 9,7 n9a L1,,,,,') Here Nalu Aloha, held at HB Pier Plaza, features a diverse array of — VWTAGE SURF FESTIVAL 9a...d..°PI„ presentations, including art, music, dance, crafts, and exhibits, CBVAPREMIE:RTOUR uru¢rw.u,ca September providing a comprehensive and authentic experience of Pacific VOLLEYBALL ,,� 77th&1sth Island culture TOURNAMENT ., m„ Registration Details At www.cbva.com. Huntington Surf&Sport ,..:4. r;s These events exemplify the Downtown District's commitment to DEMO DAY = `\" providing unforgettable experiences that celebrate our local culture Septemberl7th ,^',. ,, r and create a sense of unity among locals and visitors These events swnn-3Pnn ar M:,r-Irfn;,mco ming ever..;visit us at not only celebrate the deep-rooted surf culture of Huntington Beach ? i�$.vii,.r�` '1s=` =t" ' �i t Q @HBRocvntownUSA :tvww.Mt3t)owntowncor�`� but also pay homage to the diverse and beautiful heritage of the � � Pacific Islands. : . c7;" . HB DOWNTOWN EVENT : MAGIC ON MAIN STREET NOVEMBER . •f f � „ . .2 ? .. '+ tkumi 'GER • F g j_ "° I1.- s•}Y? " ;Y 7 'k� "` •.t tea+- ,•• �• I. I. dei --.0* -4 tF I. cTTik ;t -• o °.... : r '- f}r ta H& ! a 3 p• ' �a�• N ' X'- R r r ` .�•`.*3 t�F�y. °O ff1y',}� °,,Fr d+ i }jai: ^�..J v 'Pi% b F • ";11-'-7Zs'se.4, . -.‘.''''' ' , 69 -T, . CI it-4 • / 7 '•'• $'1%, ". fill° f°%' - •-/` �'+ !. le°,.... - `ram s }•. ( fit.,- i HB Downtown presented a truly magical experience with "Magic on ; *" . k }''' � " F` Si *•', Main Street" during the holiday season. For the first time, "Magic on y, ;:; x,w,' GEC„ .44,. lilir -; Main Street" was held on a Tuesday night during Surf City Nights, . MA'{►'11�STQIEET �'��(i - '' creating an intimate small-town ambiance that encouraged �,�;, �.!.. attendees to explore and support local businesses in the downtown . ��#' ' "D NTH - area. It was a heartwarming celebration of community and the holiday spirit, leaving all who attended with cherished memories Tuesday,Noverriber22Rd5_gpm Surf City Nights Celebrates The tree lighting ceremony was undoubtedly a highlight of the event, 'Magic on Main.Street' capturing the essence of the season as the dazzling lights *Tree Lightinyat6pm illuminated Main Street. With the help of City Officials and local :Selfies with.Santa kiddos, the Main Street tree was lit for everyone to admire. '; Rockin'around Main.Street with: Accidental Tendencies And, of course, what would a holiday event be without a visit from &Daddy and The Baddys the jolly old fellow himself - Santa Claus! Attendees were delighted ; ;ShakaontheBigWaveforRobyne'sNest to have the opportunity to take selfies with Santa Skop Small,in HB Downtown Dante an unwrapped new tag at the "Magic on Main Street" truly embodied the spirit of the holiday Hssandbeentr;dentoourhosi°yrfMisc : and 6e entered into our holiday raffle season and served as a heartwarming reminder of the magic the -'°-';. '` Brougghttoyouby e holiday season. • � -. HB Downtown. '"'"'. www.eeoounmun.cori - Q&NBDOUHTOUnUSA©en00141 UUEVEHTS 1$ 3 IMPROVEMENTS Et ACTIVITIES FUNDED BY ASSESSMENTS FY 2023 - 2024 [I- r '4 . , _-- .. .,-..-.... . _.i - — ti" .,,�. .--^., ,^ r r- .— T. , • eq2 _ ._ ati-q , t . -,,, 'tita, P.,,i-t 40" I ,.... —, tJ I rqs , r; 0 i ,,„ , fr ''',wt ,e i cif j ( t '� i• t .� �A r �(.,, yp tt„,„....., ,,,,„:A, ...41r:,,,,5, . . , i. _,....._ .. ,.. ., --' ..i. .1„, ...., sae 'Ni t..v, „;,...-.b e„ --- .. .: ,...L....:- "1 . --ip , r.........�f ti . • - f..-,- ..,-;--. ,i, -0,../ 4- _ 1..m. ... . 4.A, „ ..-,..,,.. ,.- ,,....0mi. t. .. , ...• , . „,,,,,, A 0. -- -„. „..„-cii . ,...,;_, ...4- lit 4-- ;, y�, r l .. i / x`'i'qN. _ L-... +ate 6..., ,i• -e:, ,,,,,;,-..1.-44:;. :. „se...., .,%,4r,,,,,, . . - .. i- , 'irksi -.. � ,�„°.`• _""..ti. IMPROVEMENTS Et ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024: AMBASSADOR PROGRAM (30% OF FY 2023-2024 ASSESSMENT FEES) $ 33,060 DISTRICT MANAGEMENT (20% OF FY 2023-2024 ASSESSMENT FEES) $ 22,040 ENHANCED MAINTENANCE (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 HOLIDAY BEAUTIFICATION (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 MARKETING & EVENTS (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 CRM SOFTWARE (STAFF) (5% OF FY 2023-2024 ASSESSMENT FEES) $ 5,510 of::,i • .,s •' :: J'.: -0„4,..4 -t, , .a' ',t'a� # . ;�,, . ',r;. . ' '`xt s`L�:D`��?' i.':,. , . : �t''� :r,°a� °t':., .< �'' :<'s. „" }t•�'�i:" ' . Further information about the allocation of funds follows on Page 21 through Page 23. :o r AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in the Downtown District during peak season, holidays and special events The program's overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown The Ambassador program, funded in part by HB Downtown, HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District The Ambassadors have been actively involved in various activities, including • Regular Patrolling - The Ambassadors patrol the Downtown District, maintaining a visible presence and establishing rapport with individuals in the community • Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively • Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions and services The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on the Downtown District. ENHANCED i , MAINTENANCE The Downtown District takes centerstage for 21 ?} both locals and visitors, especially during. , peak seasons and major events. To uphold `„ '• *":rw, ' the area's appearance, HB Downtown takes � � ; �8 proactive measures to ensure a clean and • ; *' L; welcoming destination Additional trash : � `. pickup and extra porters are arranged 4 , during peak seasons and major events like the 4th of July, US Open of Surfing, and • r , ::: r n Pacific Airshow It is important to provide a " • .• �• positive and memorable experience for all . r attendees, reinforcing the Downtown District's reputation as a vibrant and . welcoming destination 21 DISTRICT MANAGEMENT, The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District, all under the guidance of the elected Board of Directors. The responsibilities include • Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives, including newsletters and stakeholder meetings • Serving as a liaison for the City of Huntington Beach on programs and partnerships, including the Maintenance Contract and Ambassador Program. • Oversight of the general administration of the HB Downtown office, including staff supervision • Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels. • Management of various events that contribute to community engagement and activity within the Downtown District • Active involvement in the Huntington Beach community by serving on the board of the HB Chamber, Surfing Walk of Fame Executive Committee, and recently graduating from the Robert Mayer Leadership Academy Class of 2023 Wes . r HOLIDAY BEAUTIGATION .„ . { , b � r #z a R.4l• ,' ` The Downtown District was transformed ' .' ' ' • during the holiday season with the -4.r s addition of enchanting lighting and • *• moo •. riart •,.�cy: K snowflakes above Main Street. The true - .. ",.,. � "' .4.1 ::_!;---,-e. . ,v, star of the show was the decorated tree ; �- ' on the 2nd Block of Main Street, serving ..• • _ �� . . as the heart of the holiday magic and �''= ;` drawing the community and visitors r.X ,, � together. For the first time, HB Downtown , :,., �, .Msff held the annual tree lighting event during air�,. �� .�a. �'• ^,�;; Surf City Nights, which attracted a record " v •� crowd and set the stage for a joyous and x 4. unforgettable holiday season. r , ��;� ",1- =y 1 *V44 : ."'"•••-.. 4 .*,,..Y`S • lil • 222 MARKETING Et EVENTS Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown Assessment Fees are used for events (listed below), advertising and marketing programs, including website and email outreach. An Enhanced Website now serves as a comprehensive and user-friendly platform, showcasing unique offerings, events, and relevant information Ongoing improvement of the website to ensure that it remains a dynamic and informative platform Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts• @hbdowntownusa and @hbdowntowneventsusa Through engaging content and timely updates, there is a sense of community among our online followers, HB Downtown Business to strengthened our brand presence Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the HB Downtown brand. CR M PROGRAM --. in FY 2022-2023. The Huntington Beach City Council a �► has recommended that HBDBID adopt a Customer s ,f , ? ) . Relationship Management (CRM) program A CRM , serves as a tool for the organization's stability and * � , =^L longevity, benefiting all stakeholders The benefits of ' n. 3 implementing a CRM include• E ` tI'4: 4. , O Data centralization, encompassing contact f% P.• information, communication history, and other Arni pertinent details This comprehensive view ofl� ` customer data guarantees up-to-date information, enabling the organization to identify and address ,, ,, potential issues proactively before they escalate == - • Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, consequently enabling more personalized �y s t,r interactions }. '� � '��.d '•I o Efficient marketingm red b e powe Y ffiy . tailored marketing messages specifically targeted - , at distinct stakeholder groups, thus leading to • ' <° heightened engagement. �'� ,": ' ' � � "" STATEMENT OF FINANCIAL POSITION pt }}i { b 4 - i Huntington Beach Downtown Business Improvement District Statement of Financial Position As o6 July 31,2023 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acc1 46,266.50 1030 First Bank-h7PA 160,784.08 1040 First Bank-Maintenance -193.67 Total Bank Accounts $206,859.91 Other Current Assets 1330 Prepaid Rent 500.00 Undeposited Funds 5,786.50 Total Other Current Assets $6,286.50 Total Current Assets $213,146.41 Fixed Assets t640 Machinery&Equipment 11,651,68 1660 Office Equipment 538.74 1670 Computers 2,931.66 1700 Accumulated Depreciation -13,496.73 Total Faxed Assets $1,625.35 TOTAL,ASSETS $214,771.76 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -388.39 Total Other Current Liabilities $-1,073.47 Total Current Liabilities $-1,073.47 Long-Terra Liabilities 2400 Notes Payable- SBA EIOL 150,000.06 Total Long-Tenn liabilities $150,000.00 Total Liabilities $148,926.53 Equity 3100 Unrestricted Net Assets 101,885.99 Retained Earnings 0.00 Net Revenue -36,040.76 Total Equity $65,845.23 TOTAL LIABILITIES AND EQUITY $214,771.76 2'5 PROFIT 8 LOSS STATEMENT Huntington Beach Downtown Business Improvement District Budget vs. Actuals: 2022-2023 Budget- FY23 P&L October 2022-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET Revenue 4050 BID Assessments 102,937.00 91,000.00 11,937.00 113.12% 4100 Chili at the Beach 16,931.57 10,000,00 8,931.57 169.32% 4200 Event Revenue 397,065.01 249,500.00 147,565.01 159.14% 4300 Surf City Rights 37,230.17 145,400.00 -108,169.83 25.61 % 4400 Surf City Days 0.00 0.00 4500 Miracle on Main 3,000,00 -3,000-00 4800 City of HB Maintenance 66,000.00 165,000,00 -99,000.00 40.00% Unappliied Cash Payment Revenue 0.00 0.00 Total Revenue $620,163.75 $663,800.00 $-43,736.25 93.41% Cost of Goods Sold 5100 Rental&Setup 42,896,67 53,830.00 -10,933.33 79.69% 5150 Parking 2,417.75 2,000,00 417.75 120.89% 5200 Street Cleaning 14,318.00 14,500.00 -182.00 98.74% 5300 Event Expenses 17.563.27 194,069,00 -176,505.73 9.05% 5330 Entertainment 4,800.00 4,800.00 53130 Printing &Production 17,157.22 17,157.22 Totai 5300 Event Expenses 39,520.49 194,069.00 -154,548.51 20.38% 5500 PJliacellaneous 2,000.00 -2,000.00 5600 Holiday Beautification 19,750.00 20,000,00 -250.00 98.75% 5800 Maintenance 181,500,00 165,000,00 16,500,00 110.00% Total best of Gads Solo - _ ._. - g300,402.91 $451,399.00 $-150,995.09 - -- 66.55% GROSS PROFIT $319,760.84 $212,501.00 ------$107,259.84 ._ - 150.47% Expenditures 7010 Advertising& Marketing 786.69 7,000.00 -6,211.31 11.27% 7050 Bank Charges& Fees 272,24 1,000,00 -727.76 27.22% 7070 Caneultants 214,079.04 126,000,00 88,079,04 169,90% 7090 Charitable Contributions 3,000.00 3,000,00 7100 Dues&subscriptions 2,145.99 6,550.00 -4,404.01 32.76% 7150 Insurance 890.00 2,207.00 -1,317.00 40.33% 7170 Legal&Accounting Services 9,296.50 4,455.00 4.841,50 208.68% 7190 Meeting &Training 1,805,23 700.00 1,105,23 257,89% 7191 Election 0.00 0.00 7200 Miscellaneous Expense 181.19 1,000.00 -818.81 18.12% 7210 Office Supplies 2,429.99 6,500,00 -4,070.01 37.38% 7290 Rent&Lease 9,000.00 14,800.00 -5,600,00 61.64% 7300 Repairs&Maintenance 650,00 800.00 -150,00 81.25% 7310 Security 10,275.00 10,275.00 7315 Ambassador Program 43,799.38 41,426.00 2,373.38 - 105.73% Total 7310 Security 54,074.38 41,426.00 12,848.38 130.53% 7320 Taxes&Licenses 43,967.08 2,500.00 41,487,08 1,759.48% 733D Telephone 2,004.50 2,000.00 4.50 100.23% •;27' Huntington Beach Downtown Business Improvement District Budget vs.Actuals: 2022-2023 Budget-FY23 P&L October 2022-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET QuickBDoks Payments Fees 11,216.88 4,652.80 6,584.06 241.08% Total Expenditures — $365,621.69 $221,390.80 $134.430.89 183.72% NET OPERATING REVENUE $-36,060.85 $-8,880.80 $-27,171.05 405.64% Other Revenue 8000 interest Earned 20.09 20.09 Total Other Revenue __._ __ $20.09 $0.00 $20.09 0.00% NET OTHER REVENUE _. ._..._.----_-•_._—_-- $20.09 $0.03 _.. $ 0.09 0.00% NET REVENUE _._.. $-36,040.76 $-8,989.80 — $-27,150.96 405.42% :2 8". . 2023 2024 BUDGET ( f fill (� a fi } A surplus of approximately $3,000 to $4,000 in BID assessments is anticipated to be carried over from the previous year. • • °;2 9' BUSINESS IMPROVEMENT DISTRICT 2023-2024 Budget INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG _SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 BID Assessments $7,100.00 $8,100.00 $8,100.00 $8,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $10,100.00 $8,100.00 $110,200.00 Ambassador Funding(VHB) $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $36,000.00 Surf City Artisan Fair $18,000.00 $33,000.00 $33,000.00 $10,875.00 $10,875.00 $19,500.00 $24,750.00 $26,000.00 $22,000.00 $22,000.00 $22,000.00 $26,000.00 $268,000.00 Surf City Nights $20,500.00 $20,500.00 $20,500.00 $18,500.00 $18,500.00 $20,500.00 $20,500.00 $23,500.00 $23,500.00 $23,500.00 $26,640.00 $26,500.00 $263,140.00 Surf City Days $10,000.00 $10,000.00 Chili at the Beach $25,000.00 $25,000.00 Monthly Totals $65,100.00 $81,100.00$81,100.00$56,975.00 $58,975.00 $69,600.00$74,850.00$79,100.00$100,100.00 $75,100.00 $78,240.00 $90,100.00 $910,340.00 EXPENSE: OCT INOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $16,500.00 $198,000.00 Enhanced Maintenance $2,000.00 $1,500.00 $1,500.00 $0.00 $0.00 $0.00 $0.00 $1,000.00 $1,500.00 $6,000.00 $2,500.00 $5,000.00 $21,000.00 Marketing/Advertising $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 Ambassadors Security $0.00 $2,593.00 $2,593.00 $0.00 $865.00 $1,729.00 $0.00 $10,948.00 $16,133.00 $16,618.00 $16,132.00 $13,540.00 $81,151.00 Bank Charges $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00 Dues&Subscriptions $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $8,400.00 Insurance $0.00 $550.00 $0.00 $590.00 $0.00 $0.00 $1,010.00 $0.00 $0.00 $57.00 $0.00 $0.00 $2,207.00 Accounting $450.00 $1,200.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $450.00 $6,150.00 License&Fees $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 Board of Directors Election $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,600.00 $1,600.00 Meeting/Training $1,500.00 $0.00 $0.00 $750.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $2,250.00 Exec.Dir. $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $8,750.00 $105,000.00 Event&Social Media Manager $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $5,600.00 $67,200.00 Admin $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $30,000.00 SCAF Operator $3,960.00 $7,260.00 $7,260.00 $2,392.50 $2,392.50 $4,290.00 $5,445.00 $5,720.00 $4,840.00 $4,840.00 $4,840.00 $5,720.00 $58,960.00 SCAF Support Staff $900.00 $1,800.00 $1,800.00 $600.00 $600.00 $1,200.00 $1,350.00 $1,050.00 $900.00 $900.00 $750.00 $1,050.00 $12,900.00 CRM $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3,600.00 Office Supplies $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $6,000.00 Repairs/Maintenance $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $2,400.00 Rent&Storage $900.00 $900.00 $900.00 $900.00 $900.00 $6,500.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $16,400.00 Telephone/Internet $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $2,400.00 EIDL Repayment $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $12,000.00 $47,310.00 $53,403.00 $52,103.00 $43,282.50 $42,807.50$51,769.00 $46,755.00 $57,668.00 $62,323.00 $67,365.00 $63,172.00$65,860.00 $653,818.00 BID EVENTS , SCN Set up(Malco) $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $33,600.00 SCN Set up(HB) $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $2,800.00 $33,600.00 Parking $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,200.00 SCN Entertainment $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 SCN Event Expenses(Marketing) $2,000.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $250.00 $750.00 $350.00 $350.00 $6,150.00 SCN Quickbooks $656.00 $656.00 $656.00 $592.00 $592.00 $656.00 $656.00 $752.00 $752.00 $752.00 $852.00 $848.00 $8,420.00 $8,606.00 $6,956.00 $6,956.00 $6,892.00 $6,892.00 $6,956.00 $6,956.00 $7,052.00 $6,952.00 $7,452.00 $7,152.00 $7,148.00 $85,970.00 SCAF Facility Fee $3,250.00 $7,800.00 $7,800.00 $2,600.00 $2,600.00 $5,200.00 $5,850.00 $4,550.00 $3,900.00 $3,900.00 $3,250.00 $4,550.00 $55,250.00 SCAF Security/Cleaning $1,900.00 $4,000.00 $4,000.00 $1,350.00 $1,350.00 $2,600.00 $3,000.00 $2,250.00 $1,900.00 $1,900.00 $1,600.00 $2,250.00 $28,100.00 SCAF Event Expenses(Marketing) $2,000.00 $750.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00' $350.00 $350.00 $6,250.00 SCAF Logistics $676.00 $1,406.00 $1,156.00 $698.00 $448.00 $724.00 $1,568.00 $932.00 $804.00 $804.00 $804.00 $932.00 $10,952.00 $7,826.00 $13,956.00$13,306.00 $4,998.00 $4,748.00 $8,874.00$10,768.00 $8,082.00 $6,954.00 $6,954.00 $6,004.00 $8,082.00 $100,552.00 Chili at the Beach $25,000.00 $25,000.00 4th of July Block Party $3,000.00 $3,000.00 Surf City Days $12,000.00 $12,000.00 Halloween $5,000.00 $5,000.00 Magic on Main Street $5,000.00 $5,000.00 Holiday Beautification $10,000.00 $10,000.00 $20,000.00 MONTHLY TOTALS '$68,742.00 $89,315.00$72,365.00 $65,172.50 $54,447.50$67,599.00 $64,479.00 $72,802.00 $101,229.00 $81,771.00 $76,328.00 $93,090.00 $910,340.00 VARIANCE:INCOME VS EXPENSE $0.00 THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board (HB Downtown) is required to prepare an annual report to be submitted to the Huntington Beach City Clerk.The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information: • Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2023-2024 (no proposed changes) • Improvements and activities to be provided for FY 2023-2024 (page 20) • The estimate of the cost of providing the improvements and the activities for FY 2023-2024 (page 20) E I • Method and basis of levying the assessment for FY 2023-2024 (page 5 & 6, under BID Member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year (page 29) • Amount of additional contributions to be made from sources other than assessments (page 30, under Budget) i l The annual assessment process requires City actions, including two City Council meetings,where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday, September 5, 2023) • Presentation of the FY 2023-2024 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments I ° Public Notice 3 i • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper (at least 7 days prior to the public hearing) 2nd City Council Meeting (Tuesday, October 3, 2023) • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. ti. 3 I _ • I • z , PUBLIC HEARING PROCESS { How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are • welcome to speak to the City Council regarding the annual assessment.A protest } against the levy assessment may be: • made orally or in writing • made at the public hearing: however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the • assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648 • emailed to steven.aguilar©surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Assessment Protest • submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the "official records" of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the "designated agent" for the } corporation or entity.A written protest may be withdrawn from record at any time before the conclusion of the public hearing. a ° If there are a large number of written protests submitted on a timely basis, the City • Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2023-2024 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1)year ° from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. fi 3 `• S{ ` (}1 ' e I. jI } .011111r � .,,,, .,:l.:1".:141a:':',',,, ,,,i4r,,,‘, .. ,':' '''.'., n �.1 t �'Sj �,SN A" , 10.4 p liit-,... : - ,- 4 . _.......,,, iik - Ixt, 1Ao% i1 I , 1 , , , f 1 • Resolution No. 2023-38 DISTRICT BOUNOARY MAP Exhibit'13' Fy 2023-2024 .416,-::- Ft; -`Fjenkliert!,;;,,ye . ;ir;.\--...‘ , ', •-; ; ' '4,, ...0, ' ',,,, ,,' Rad ' i''•••'!'' ' ,•••'Whife'SaittftA rw , . "41 .0 'I'23• N4 ,,tr‘; 4,,•''.> .r'' ` '' 4i,i, , ;, I ;,..1 j. '! ' ...- iEtn'Itra'1.A.v.'''i'!7_L-7. 1 r- 1' ' 1, N . 4:•',",,-,'..:At-,,,::`"':- — : .,•• .. t'••E'i .•8 -,:r. 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SERVICES INC WET DOG TAVERN WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ ATM $600 $400 Seasonal, 9 mos or less $500 $300 Res. No. 2023-38 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on October 3, 2023 by the following vote: AYES: Moser, Van Der Mark, Strickland, Bolton, Burns NOES: McKeon ABSENT: None RECUSE: Kalmick 61Fri 9A6/14:1ZZattJ City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California �/ Public Hearing to consider NG1.611"`"" adoption of Resolution No. p•� •.•••toRPORAT'"•. <5 \ 2023-38 approving an Annual • _ •.• < ' Assessment within the ,� -f--,,,,,;-- ••••17 \ Huntington Beach Downtown v{ _ _ ? Business Improvement District - - - for Fiscal Year 2023-2024 _ ,0004--;,7--- , , 4,4 ....z.: ii % —A i.— — , ,s--. ••• # .N c` AS i• e••.;1I 19 0 ••• .. •<(\30 0 V 00(JMTV 1t ",# October 3, 2023 Background 0,,,,,,„„............ • HB Downtown Business Improvement District (District) `s0Q'*`�N �.,I N T°���\ established in 2004 in response to request from t+�-/'� :m.: y'�:I' downtown merchants aQ. r Vs, 01 • Purpose to fund activities/improvements, above the •, 6�, .,.. 1 09...... 0f City's baseline, to benefit and support businesses '.C�UNT���j. within the defined boundary • Per CA Parking & Business Improvement Area Law of (OoVE�1��i p 0 1989, District's Advisory Board must prepare an . ,� Ykow� nTown, r Annual Report & Budget for Council approval ° 4 • Council must also approve the levy of the assessment K.3,, ' for the upcoming fiscal year -".. f Th • t e is ric • Comprised of approx. 255 businesses C,;:, - _ - • Assessments range from $80 - $1,404 f _ ° , , "tt, "° r; • G1_r ^ ,:i Pv,� +••' X}•o-t t^ f Hfr�Ur n � M1 �i�� • Businesses are assessed based on size, 1 ..ff,, : : [ i 'S �_ fb (r f :: �n�rcarn«'n Atlaaf.A _ location and business type - F11 q l ! //// S n _ Ale_ i.i.:.... t / L Oln' �,7 • Boundary has two benefit zones d_ �=f o , .,use E Sf l' • Total assessments $115 000 $110 200 • ""n�" r {f° aMr is projected to be collected) d • City collects assessments annually with 1 Huntington Beach ! Downtown Business Improvement District Boundaries and Benefit Zones 1&2 '=' business license renewal • Council appoints an Advisory Board to recommend funding needs HB Downtown RESOLUTION NO. 2008-04 A RESOLUTION OFTHfs CITY COUNCIL OF THE • In 2008 City Council appointed HB CITY OF HUNT1UGTONSINES DESIGNATINGDISTRICT DOWNTOWN BUSINESS IMPROVEMENT D[STRICT AS THE DOWNTOWN BID ADVISORY BOARD Downtown as the District's Advisory WHEREAS, on September 7, 2004 City Council created the Downtown Business Board Improvement District("Downtown BID")pursuant to Calilhmia Streets& Highways Code Section 36500,et seq.;and Businesses located in the geographical boundaries of the Downtown BID formed a • Private 5 01(c)(6) business-based non- 50[(c) non-profit corporation known as the Huntington Beach Downtown Business J Improvement District to better promote the downtown area of Huntington Beach;and profit corporation formed by This non-profit corporation represents the collective interest of businesses in the geographic BID area to promote BID activities, businesses within the District NOW,THEREFORE,the City Council of the City of Huntington Beach does hereby resolve as follows: • Distinction between `!BID" Upon the adoption of Ordinance N . 3797 ,the Huntington Beach Downtown BID.shall be the Downtown BID Advisory Board for the 2007-2008 BID budget year. • PASSED AND ADOPTED)by the City Council of the City of Huntington Beach at a District (City Program) regular meeting thereof held on the 4th day of February ,20 08 , • HB Downtown (Non-Profit Organization) if:A&Ati Mayor • Agreement between City and HB REVIEN vpg AP ROVED: a INITIATED AND APPROVED: Downtown to manage the District's City Administrator Director of Econonf vclopment funds and activities Fy 23 _24 Annual r jd!ii tiA_cti 4 s'I'�1r�f_., =-=-f_,__',{_>;�:. :131_ I H B DOWNTOWN -• , -°. ° _ BUSINESS IMPROVEMENT DISTRICT a I 2023.2024 ANNUAL REPORT ` ' . :SrP t - - • : `,,r7.•�' ; ;r.1t t t'1,,,,,-m� r �"s kt + '1 f,> uay 't v. { J $ P A l .n �, 5+. Ja_ t l 1' _ 1 '.'7'3 il,f.(T t �: r CL. i j 4 (lloir i i--.. , _. `!": Sri t tl wt.,. -• , $$&� 4p, .r .tom "�., �2 , ma c,. tad{y,. ' t ( * 4,, ti .e oa�1TT I , y"fl;'41'4 'r. . .h— EXECUTIVE commITTE`S h,-'c=n: ar H' 3e r ei° a} *y •.F �w .} -tT# ,/"'���j irea;ur^r�tont�tr�n °r r•a Abir^. ' •'lG; �;Ai�'� '�µ •S r� trea r r'aw xarcuc', t.'asn straws i:pu:vaat • N ( t x }`i° �" SOA6tt3 OF DtR.ECTOPS y fi K t ` �y t7a4o Borr.at".anctuar L•sele.�t y'„n�ifn i + `A . _` .. . '"� Dab Bohr Huncon9:on E,ch RealtT Darrtct.Steam,San,<;s'at.ct-St;ac- > - K r atty t9(i:x-Vag::tr;;n '.tk^yfs EE.cn, ~= ac:2.°P*"c':r,^•4nO.,n:c^t.33:236n:1 Su+F.i�r•y:-.«. IPREPARED BY u;vc t°irect rs :a nc$:rcr-J • JhIwE STRONG STAFF 1 EXECU7tVE DIRECTOR s 5 r n t a ^4rr..�iYt:.•5::t.'nt.0.•a.S.,�.ir:•L6: ., Fy 22 -23 Highlights • Board of Directors' Retreat :, ei V° .R 1 ✓ Reinstate & Combine Marketing and Events Committee . ;°> *§, . 1 4. r;° ; 4 • 1 NIGH: 1` ( . • ✓ New Stakeholder Committee entrinE0 a -11. iIVV. .ra rs r e-� Fir ,4 :MUSIC ✓ SWOT Analysis n e_ �, SPRING • Successful Weekly and Signature Events 0, t1A; ✓ Expansion of Surf City Nights and est. of SCN Task Force &"" iv ;7; t OPENING cc€a:Zainn ftartn txt .aOi z eat Ma r tmiStout• Filled Staffing Needs uttf :i�„t,.;ti.s0 1s91'4,11'1,1:PPc1 ✓ Events & Social Media Manager, Admin. Role , Luca! HialetooWirdPrcoant tionHan®in&Tun far g honci ., Ramsay Brothers Band t multi Otlgt,r tkIn ut.&IIita a • no Stakeholder Outreach * HangranOD Big Hay°rtt-dihig �., dtGrISS3'clter) 4 HBPD Appreciation Night r matri st a vcinrt 7 ✓ Newsletters, Critical Incident Response Training, Member Mixers : Oinc .ShopPlainStreet =; .,._ , '' t7.4 C! Scan Code:Fot° v .x • Refreshed Website Surf ityflightsC 1' °',:- n5 , Sp c`tulO lcrsl ✓ Member Directory & Event Pages itr.�r,-1a �6��,'� '''''' a':+':::irt=S t�t U:t;�a»•ntarva�t+enu Y.� � *vww.hlEit}owntnvm�com ✓ 11,000+ Social Media Followers FY 23 -24 Activities • Maintenance operations and enhanced security/cleaning during special events, holidays, and peak-season • Continue to host weekly and signature events: ✓ Surf City Artisan Fair ✓ Surf City Nights „� � s ✓ Chili at the Beach .' , , ,, . -� '�.s.� mow i'"� z.,; �i' ,,���I,^�-� ✓ HB4th Block Party ".t. '0."+ s ' fk ' } . ✓ Surf City S ooktacular ' r ' ' ,� ✓ Surf City Days and He'e Nalu Pier Festival k ►� ' , ,,, *. , . k ,.. , ✓ Magic on Main Streeto71.40 ., .. ,, , k 4 ! ;� " '"'A.„:,.. • Holiday Beautification (lights, snowflakes, holiday tree) ,: , ,il = ' ,r, �, . ` • Improve communication (CRM) and strengthen brand identity '6. . r: 'i , /I.' " through advertising and marketing programs , �-•, ' } • Continue day-to-day operations (administration and finances) _ ,i ,_}# ��' f. ., Budget ( Yt-� �i � XXL ir:+ � � '47� a $i k � zF. � _; •.'� a'� '�i�d��''r 4��'��?w,k` "`'ar,.�-'�...� ';. Surf City Artisan Fair . $268,000 Surf City Nights $263,140 City of HB--Maintenance $198,000 BID Member Assessments $110,200 Ambassador Program (VHB) $36,000 Other Events $35,000 TOTAL INCOME `- $910,340 Budget ( 0414:- s'•?..ay g. m. '�tr':-,. 14.:', ty'-., a �r w - pc:" .,.'ss*�p" ,:,. ,,,. .tic;:.., ,._. -- -ems:. a , •:F-a r V . + si"i V Q 1 ( r }.,, n y Staff Support F; $274,060 Maintenance & Cleaning $219,000 Surf City Artisan Fair ' j $10O552 Surf City Nights $85,970 Ambassador Program $81, 151 Marketing and Other Events $82,000 Administration/Misc. `} $67,607 TOTAL EXPENSES $910,340 Assessment Breakdown . „,.., -,itVr&l:14;ibt-' ' 1 , ' ' -.!,r ,,z4esvNt-if.' 434:#,r6-f-4T; A ..6.- ss ,. i !eint,-.,eivr, )1,1 ,r,,,.. 41 Zr- , ipt -12 - :,/ . , , Ambassadors Program (30%) $33,060 6 Executive Director (200/ ) $22,040 •_ __- - . , Enhanced Maintenance (15%) . L .$16,530 Holiday Beautification (15%) $16,530 Marketing & Events (15%) $16,530 CRM Software Program & Staff (5%) $5,510 TOTAL EXPENSES ' $110,200 PublicHearing ., ., . _ _ �m „,:., t .., . <; , 7. • State law requires i res a n annualprotest hearing , . ' �' t q � .�•' • " t to receive and consider anyprotests against 4' } .ri W . the assessment for FY 23-24 s a r t ,.,�^ i it • Only protests by affected business owners - . : can be considered • If protests received total 50% or more of the - - assessment value, no further proceedings to I continue the District can be considered for it, '- , s one year ..._ 4,1. • If lack of majority protest exists, Council can L, - 4 renew assessment for the upcoming year _ ; : �' �: .,_�- , 3,. €' ` x Z� Recommendation • Conduct the Public Hearing; and, • If written protests of at least 50% or more of the total assessments are not received, adopt Resolution No. 2023-38, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2023-2024." ;` sue` - i`+ Thank jrP ., . , . . ... , I� t-!1? tra.,-1-- r,-- . I t,. ...., _ _,,,,,,_%,., .,. a - ii • .„...„ awcks,:.10;riiiiiIT,a Ll } �.._ .4 , 1111t1t , . .a%.-„,:l..,.liik*:::.7.-:"...,-,;::- .1„.„,---,,,,..,:,,,Z7.4.-:: : '.0,/ ... ..„. ..: ,t,-.4-.,„ .4,.....--- s .,',..;;.,..,.......Tir,:-,-. Questions �F. z ` `:..-.,:.. '.....-- .-- .: -. ,,,:,...„....,-,„:,,.._..--10.t,,,,,,,.,y-Ii.,,-..:, ' ,. ••'.:31.n.'-'7''''' '; ' y� fit*`" .1 .9 .,k k � V: 7,;.b. =. trFf " s.,., 't1 r. a it js is � Aguilar, Steven From: Chris Brown <chris@cbinvestments.com> Sent: Wednesday, September 13, 2023 4:29 PM To: Aguilar, Steven Subject: Downtown Bid Protest Attachments: downtown BID protest.pdf See attached. Respectfully, Chris Brown OFC#714-770-8023 CELL# 714-969-2300 1 ° � .,O,',' .,_� y FY 23/24 BID ASSESSMENT Protest Form '9c doe HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT $0oVial N �,\` ANNUAL RENEWAL NOTE: The person submitting this protest must be the owner(or designated agent) of the business referenced below. On Tuesday, October 3, 2023 at 6:00 p.m. or shortly thereafter, City Council will hold a public hearing to consider levying the annual assessment for the HB Downtown Business Improvement District(District). Meeting information will be posted once the agenda is made available at www.huntingtonbeachca.gov/ government/agendas. Written comments for or against the proposed assessment can be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or • emailed to Steven.Aguilar@surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Protest, or • submitted in person to the City Clerk before the October 3, 2023 public hearing. Business owners interested in submitting a protest against the renewal may use this form (or provi their own). 1 am protesting the proposed assessment in its entirety. 0 1 am protesting the following specific types of improvement or activities to be funded by the proposed assessment: ,n 22: k v`, J tL ( ka Sao 4/ of=/ci eQ7 -7 — Izo0E, �lil f/) !�e( 5 fit' �''`I �'. 'S i (77 47 f /i(6F/7—T /1,Y Rc(5 fA„-c5. eg ►4 -i-A -0 I r1e_. 30�) 904 4 301, M, (I} ckb�i 8Business Name Business Address C*Qk ?9P- VJf' Business Owner/ Desi nated Agent Name Title TA,L..'--` f .70 ' , 9lto1 ,3 Signature Date Note: 1. If the individual signing is not the owner but rather the designated agent of the corporation, partnership, limited partnership, limited liability company, etc. (collectively"entity"),then the name of the designated agent must be on file with the City's official records for the protest to be counted. 2. For additional information, please contact Kriss Casanova,Economic Development Manager, at Kriss.Casanova@surfcity-hb.org, or(714)536-5547. 47- .,. FY 23/24 BID ASSESSMENT Protest Form if ,;` © HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT e 2, ANNUAL RENEWAL NOTE: The person submitting this protest must be the owner (or designated agent) of the business referenced below. On Tuesday, October 3, 2023 at 6:00 p.m. or shortly thereafter, City Council will hold a public hearing to consider levying the annual assessment for the HB Downtown Business Improvement District (District). Meeting information will be posted once the agenda is made available at www.huntingtonbeachca.gov/ government/agendas. Written comments for or against the proposed assessment can be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or • emailed to Steven.Aguilar@surfcity-hb.org (Assistant City Clerk) with the subject line: Downtown BID Protest, or • submitted in person to the City Clerk before the October 3, 2023 public hearing. Business owners interested in submitting a protest against the renewal may use this form (or prov. their own). I am protesting the proposed assessment in its entirety. ❑ I am protesting the following specific types of improvement or activities to be funded by the proposed assessment: N N • ..,r 0 ,.- :7. 9 ; 0 ebti AM -DA1)1K11) 5.714ICCS IA& 4-749 $141111 14 41'°IL' B siness Name Business Address T 0 c \Akiiii6d 11014Orrf Busine s Owner/ esi ated Agent Name Title a l� 1')Sign a Dat Note: 1. If the individual signing is not the owner but rather the designated agent of the corporation, partnership, limited partnership, limited liability company, etc. (collectively"entity"), then the name of the designated agent must be on file with the City's official records for the protest to be counted. 2. For additional information, please contact Kriss Casanova, Economic Development Manager, at Kriss.Casanova@surfcity-hb.org, or(714) 536-5547. ai x�x t'+,4 , " r.„,,a 1t .Y u• 4 t o f." r r ." } �y• 1 if �hS r le �"' eft;�t a # ,r F �. `; .G i. xii 1- ,4;i ` '4r Y,k. i •• ter s ; f.,, r. ., • 4{ ` ° 'err n ' 4 r i - .+ �P .3Jr US POSTAGE 062S0014950419 I , 1 OZ FIRST-CLASS MAIL FLATS RATE 792648 FROM 92648 enc -t ' „ RETAIL rs 1 J ' ' 2 t ,, • i ,,r. StaRlpB os119f2023 Y.F y:ri LISPS FIRST CLASS MAIL® d: r t ' :,}t. PERRI WESTLAND r ; r `',` WESTLAND BUSINESS SERVICES INC `•" . ` r' L. �, 428 MAIN St STE 202 °' +y , , HUNTINGTON BEACH CA 92648-8143 ' ; SHIP Attn: City Clerk To: of,: ,._ , City Huntington Beach �',A ''• , €°v' 2000 Main St 1, i , t , Huntingtn Bch CA 92648-2763 J,�r w t( t 4 Y.` Y } � ( t ,: , ` ;' ` s , : ' t illiIinil11,i1,ii11i1,rli3lli,, ,1llil1lll1liIllis si.11lilii1il ff . t + tt'I, ,J'+•.`a..,.. rS ,,CV` a.•',,.', n f Y J t 1 ;I i' I'', t y-t H Y , +ti +, r t r' ,I,''' • �r-;, V‘ ti J i i - ^• r � 1, !tt1 f� . ,; r . 4 `l tJ ,.h.-ri or Y .. ; j :Yr 4, �,r`J i 3� 11,5 T '�' {4N rat ''al.x rrt + i#k ve�• p t .} ,x 1. S r `( i s +,. 41 �' �r xi'4.f .'t +t k,ik . °'«., .4 < lrr t r q a + F t: i vp tq.A *4`_Y 1 J .• r,y. $ , i 1 1. rt r J t + t,9 /.1'4 F p 4`-1r,i 3�pn� t aiir"w r F* S t +,,1 s • €• s., a i t, tr} 77 tl b �' S' E,t Ft, t ,z Y ' Y t.t,, "#, .1 ,'+f s l '1 " t " � ':� f +• E'ii 'S, { r # tJ r r r pa�lh y� "f F} ,,y. � ,,••,,.717tt ` j " ,,'+�"' -t* a It't t°� i , r , t it } ?r z's.J ` a ` } t �q{� �q�,„14%,, '•Y a �' ' Ot, f ,' Yw• 3 1{rr r a .4 0 "' H`" '" 1 '.fig r„ .Pt . ,,.�1 ;fly: + r t Y .tt:+" r 4+ '`� r'i 'oGa 'j1 , ,'t.,J Y*' A rr e i'4.'11't '.ka ,h* }.rl tip s„dr, .,, ,Ir y • IE,, ' ' r.y <r<NT ` 'e �'•p J v x4i" t° , �F `.4. 4-tS at 4'�„1 s ,'„i, r 1 0t. { 3S''<i$$1k .,I.,,.if k .',1 k..44.4,... , t+ b# fir,7� j ,r 2 s .f.tt '+.qr• yy,, s. s FY 23/24 BID ASSESSMENT Protest Form 1 , . HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT °MTN ;; ANNUAL RENEWAL NOTE: The person submitting this protest must be the owner (or designated agent) of the business referenced below. On Tuesday, October 3, 2023 at 6:00 p.m. or shortly thereafter, City Council will hold a public hearing to consider levying the annual assessment for the HB Downtown Business Improvement District (District). Meeting information will be posted once the agenda is made available at www.huntingtonbeachca.gov/ government/agendas. Written comments for or against the proposed assessment can be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or • emailed to Steven.Aguilar©surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Protest, or • submitted in person to the City Clerk before the October 3, 2023 public hearing. Business owners interested in submitting a protest against the renewal may use this form (or provide their own). I am protesting the proposed assessment in its entirety. ❑ I am protesting the following specific types of improvement or activities to be fugded b}le . proposed assessment: r a ..-; rn <r ..... -i)f tS�i '06a1 225 51 4- I-hAtib , fr" usiness Name Business Address CA. �j21p�i P,Ich(WA S WY7-e aNr Business Owner/ De .gnated Agent\lame Title It, Cl fro 3 Signature Date Note: 1. If the individual signing is not the owner but rather the designated agent of the corporation, partnership, limited partnership, limited liability company, etc. (collectively"entity"), then the name of the designated agent must be on file with the City's official records for the protest to be counted. 2. For additional information, please contact Kriss Casanova, Economic Development Manager, at Kriss.Casanova@surfcity-hb.org, or(714) 536-5547. • •aAk: • ,—54 -- ! PRISTINE MOTORSPORTS 7y. =:: 225 FIFTH STR gT — .j" , HUNTINCTON BEACH R92648 SANTA NA CA 926 d ..45. ' = ' 21 SEP 2023 PM 2 L _ Vice''. .-_ - a li C 'erK' - Ciil 9_0oo Mouns- - .. TiArhyvityi �h C-A - 91101-1 '%i S. E4E:1"2 r 6 21 9 1111IJIi11I11II111,I111iiI111I117Ii1;11111111111111'11.11111111111 00/u . : '7/i2/a,3 Pkb N-20./23 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2023-2024 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 3, 2023 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No. 2023-37 as reprinted below: RESOLUTION NO. 2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report"and"Proposed Budget for Fiscal Year 2023-2024"(collectively,"Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2023-2024, describing the improvements and activities to be provided. SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2023-2024 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 3, 2023, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street,Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5th day of September, 2023. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Community Enhancement Division at(714) 536- 5582 or through the City's website at http://huntingtonbeachca.gov/government/agendas/. Publish: September 21, 2023 .... Column INTERIM AD DRAFT This is the proof of your ad scheduled to run in Huntington Beach Wave on the dates indicated below. If changes are needed, please contact us prior to deadline at (714) 796-2209. Notice ID:fMdVnXWlAebbCavOQZft I Proof Updated: Sep.12,2023 at 10:47am PDT Notice Name: 10.3.23 Downtown BID Public Hearing Notice See Proof on Next Page FILER FILING FOR Donna Switzer Huntington Beach Wave donna.switzer@surfcity-hb.org (714)374-1649 Columns Wide: 5 Ad Class: Legals 09/21/2023:City Notices 900.24 Subtotal $900.24 Tax% 0 Total $900.24 10.3.23 Downtown BID Public Hearing Notice - Page 1 of 3 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC'HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2023-2024 renewal of the Huntington Beach Downtown Business Improvement District at Its meeting scheduled on October 3,2023 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center,2000 Main Street,Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No.2023-37 as reprinted below: RESOLUTION NO.2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CiTY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California Legislature,in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.)found that cities are authorized to levy assessments on businesses In order to promote economic revitalization and tourism,create lobs,attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and.activities; and A sizeable malorlty of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2023-2024" (collectively, "Annual Report");and The City Council formed a business improvement area,known as the Huntington Beach Downtown Business Improvement District (the"District"), by the passage of Ordinance No.3661 on September 7,2004. By this Resolution,the City is declaring Its Intent to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed In Streets and Highways Code§36500,et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are Incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report flied by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal.Year 2023-2024,describing the Improvements and activities to be provided. 5ECTLQN 4. Council's intent is to levy and collect assessments within the District area for Fiscal Year 2023-2024 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of Improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area arespecifieci in Exhibit C,attached hereto and Incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified In Exhibit C. S_ECII.ON45. A public hearing shall be held before the City Council on October 3, 2023,tit 6:00 p.m., or as soon thereafter as this matter may be heard,in the Council Chambers of the Clty Hall,2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written,shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of tile proceedings shall be In writing and shall clearly set forth the irregularity or defect to which the objection 1s made. The City Council may waive any irregularity In the form or content of any written protest,and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District,which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a malorlty protest by the City Council. If the maiority protest is only against the furnishing of a specified type or types of improvements or activity within the District,those types of Improvements or activities shall be eliminated. 10.3.23 Downtown BID Public Hearing Notice - Page 2 of 3 SECTION 7_ The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECT.1ON.8.,_ Further information regarding the.proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,California 92648; telephone(714)536-5582; or from the Huntington Beach Downtown Business Improvement District,315 3rd Street,Suite E, Huntington Beach,CA 92648, (714)536-8300. SECTION 9. The City Clerk shall mall a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 10.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5th clay of September,2023. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Community Enhancement Division at(714)536-5582 or through the City's website at http://huntingtallbeachca.gav/government/agendas/. Publish: September 21,2023 Huntington Beach Wave Published:9/21/23 10.3.23 Downtown BID Public Hearing Notice - Page 3 of 3 Icy." INCLUDES THE FOUNTAIN EW�d VALLETY VI 1920 Main St. Suite 225, Irvine Irvine, California 92614 (714) 796-2209 Iegals@inlandnewspapers.com City of Huntington Beach -City Clerk's Office 2000 Main Street Huntington Beach, California 92648 Account Number: 5272431 Ad Order Number: 0011623695 Customer's Reference/PO Number: Publication: Huntington Beach Wave Publication Dates: 09/21/2023 Total Amount: $900.24 Payment Amount: $0.00 Amount Due: $900.24 Notice ID: fMdVnXWIAebbCavOQZft Invoice Text: CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2023-2024 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 3, 2023 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers,as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No. 2023-37 as reprinted below: RESOLUTION NO. 2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.)found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs,attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and 10.3.23DowntownBIDPublicHearingNot.(5190751) - Page 1 of 3 See Proof on Next Page VI INCLUDES THE FOUNTAIN NgilleitZALLEY VIEW Huntington Beach Wave 1920 Main St.Suite 225,Irvine Irvine,California 92614 f714)796-2209 2000 Main Street Huntington Beach, California 92648 AFFIDAVIT OF PUBLICATION STATE OF CALIFORNIA County of Orange County I am a citizen of the United States and a resident of the County aforesaid; I am over the age of eighteen years, and not a party to or interested in the above-entitled matter. I am the principal clerk of the Huntington Beach Wave, a newspaper that has been adjudged to be a newspaper of general circulation by the Superior Court of the County of Orange County, State of California, on July 1, 1998, Case No. A-185906 in and for the City of Irvine, County of Orange County, State of California; that the notice, of which the annexed is a true printed copy, has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates,to wit: 09/2112023 I certify (or declare) under the penalty of perjury under the laws of the State of California that the foregoing is true and correct: Executed at Anaheim, Orange County, California, on Date: Sep 21, 2023. Signature 10.3.23DowntownBIDPublicHearingNot.(5190751) - Page 1 of 3 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE iS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2023-2024 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 3,2023 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center,2000 Maln Street, Council Chambers, as required by the Parking and Business I mprovement Law of 1989 as approved by the City Council in Resolution No.2023-37 as reprinted below: RESOLUTION NO.2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California Legislature,In adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism,create lobs,attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable maiority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities;and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2023-2024" (collectively, "Annual Report");and The City Council formed a business Improvement area,known as the Huntington Beach Downtown Business improvement District (the"District"),by the passage of Ordinance No.3661 on September 7,2004. By this Resolution,the City is declaring its intent to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed,in Streets and Highways Code§36500,et seq.; and NOW, THEREFORE,the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed,budget for Fiscal Year 2023-2024,describing the improvements and activities to be provided. SECTION 4._ Council's Intent is to levy and collect assessments within the District area for Fiscal Year.2023-2024 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C,attached hereto and incorporated herein by this reference. Further, the improvements, if any, to he acquired for the proposed business improvement area are specified in Exhibit C. SECTIOIN A..,. A public hearing shall be held before the City Council on October 3,2023, at 6:00 p.m.,or cis soon thereafter as this matter may be heard, in the Council Chambers of the City Hall,2000 Main Street, Huntington Beach, California, at which time the Council will hear ail interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may he made orally or in writing; but, if written,shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the Irregularity or defect to which the obiection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District,which will pay 50%or more of the total assessments to he levied, no further proceedings to levy the proposed assessment shall be taken -for a period of one year from the date of the finding of a maiority protest by the City Council. If tile malorlty protest is only against the furnishing of a specified type or types of improvements or activity within the District,those types of improvements or activities shall be eliminated. 10.3.23DowntownBIDPublicHearingNot.(5190751) - Page 2 of 3 SFCTIO)N 7 The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. S.ECTJn L8, Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach,California 92648; telephone (714)536-5582; or from the Huntington Beach Downtown Business Improvement District,315 3rd Street,Suite E,Huntington Beach,CA 92648, (714)536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of Intention by first-class mall to each business owner in this area within seven days after the Councll's adoption of this resolution. SECTION i0.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5th clay of September,2023. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Community Enhancement Division at (714)536-5582 or through the City's website at http://huntingtonbeachca.gov/government/agendas/. Publish: September 21,2023 Huntington Beach Wave Published:9/21/23 10.3.23DowntownBIDPublicHearingNot.(5190751) - Page 3 of 3 le •lr",.�,,,""�� '-- A'. _' l i !1 t r /1 ! a a ':�'wA"`+.. -4'* "t,',�, n,C.,• f '" B IRS 7�'k`.•••. .• �+.'',•'" fir-, •'• ll�lldkittl�lli!j llifl! !f/JJ�j�ll�f�l fk7�'�Ilr'k�f'�r ` F fi •.* t � - -, ,»,;» -t ; _ r -Y#w.,,,, r ''t #, ,bs"riNslP'^ '�t11E! if'1',c, r ?' ,. '-A4 n"'yl.'4 vt,h . ,LJ" A i* y, f'.',-1 ' tii}•jr [y.,�,p r.d3 ,r_ 't'n�e- :rr .fk' �?.r,,t: .=. x� ` < -+t' - '1'r,'."'' 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Mayor: We are now ready to open the Public Hearing for the renewal of the Downtown Business Improvement District City Clerk: At this time the City Council will hear and consider all protests against the renewal of the Downtown BID, the extent of the area, or specified types of improvements or activities. All written protests must have been received by the start of this public hearing and may be withdrawn in writing at any time before the conclusion of this public hearing. A new protest may be made orally at this public hearing. If a business owner is making an oral protest, and has not already filed a written protest, please state clearly your name, business name, business address and assessment amount protested. If written protests are received from the owners of businesses in the district which will pay 50 percent or more of the assessments proposed to be levied, no further proceedings to renew the District or to levy the proposed assessment, shall be taken for a period of one year from this date. If the majority protest is only against a specified type or types of improvements or activities within the area, those improvements or activities shall be eliminated. At the conclusion of the public hearing, the City Council may adopt, revise, change, reduce or modify the proposed boundary, assessment schedule, or the type or types of improvements and activities to be funded with the revenues from the assessment. Mayor: I would like to invite those wishing to speak on the matter—Public Hearing Item Number (23-787), to come forward as the City Clerk calls your name. City Clerk: (Call names of speakers, if any) If any protests were received: Mayor: Are there any businesses that want to withdraw a protest? If so, please write out your protest withdrawal and return to the City Clerk at this time. If no speakers or at the conclusion of the speakers: Mayor: Seeing no (further) speakers, the Public Hearing is now closed. At this time I would like to ask the City Clerk to report on the percentage of protests received. City Clerk: If the protests total less than 50% of the total assessment amount, the City Council can approve the renewal of the District. If more than 50% of the total assessment is protested, the City Council cannot renew the District or consider it further for one year. The percentage of assessments protested is: 9.1%, or $9,594 of the $115,245 projected assessment amount. We received protests from 21 Businesses (there was one duplicate) of the 257 businesses in the District, however 4 protests totaling $2,808 could not be validated as being signed by the owner or designated agent of the entity. If included, that would increase the total percentage to 12.1%. Mayor (If protest total is LESS THAN 50% of the total BID assessment amount): Call for discussion and vote to adopt Resolution 2023-38 Approving an Annual Assessment Within the Huntington Beach Downtown BID for Fiscal Year 2023-2024. OR Mayor: (If protest is MORE THAN 50%: Call for motion to take no action.) 2000 Street, n `�� ;�7ti - HuntingtonlBeach CA , " 92648 City of Huntington Beach APPROVED 7-0 File #: 23-674 MEETING DATE: 9/5/2023 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Al Zelinka, City Manager VIA: Jennifer Villasenor, Acting Director of Community Development PREPARED BY: Kriss Casanova, Economic Development Manager Subject: Approve the Huntington Beach Downtown Business Improvement District's Annual Report and Proposed Budget for Fiscal Year (FY) 2023-2024, and Adopt Resolution No. 2023-37 declaring the City's Intention to Levy an Annual Assessment for FY 2023-2024 at a public hearing scheduled for October 3, 2023 Statement of Issue: In September 2004, the City Council approved Ordinance No. 3661, establishing the Huntington Beach Downtown Business Improvement District (District). Each business within the District is assessed an annual fee that is used to fund supplemental services that are above the City's baseline services, within the defined geographic area. As part of the California Parking and Business Improvement Law of 1989, an annual report and budget for the District must be submitted each fiscal year for City Council approval. Council must also adopt a Resolution of Intention to levy an assessment for the upcoming fiscal year at a scheduled public hearing. Financial Impact: The District's FY 2023-2024 budget submitted by the Huntington Beach Downtown Business Improvement District (HB Downtown) includes projected revenues of $910,340, of which $110,200 are anticipated to come from business assessments and the remaining from sources other than assessments. Expenditures are reimbursed based upon revenue collected. In the City's FY 2023-24 Operating Budget, the Huntington Beach Downtown Business Improvement District Fund (Fund 710) totals $107,000 in revenues and offsetting expenditures. It is recommended that an additional $3,200 in revenues and expenditures be appropriated to maintain a balanced budget. Recommended Action: A) Approve the Huntington Beach Downtown Business Improvement District Annual Report and Proposed Budget for FY 2023-2024; and, City of Huntington Beach Page 1 of 6 Printed on 8/31/2023 powere00 Legistar" File #: 23-674 MEETING DATE: 9/5/2023 B) Adopt Resolution No. 2023-37, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for FY 2023-2024 within the Huntington Beach Downtown Business Improvement District", which sets a public hearing for October 3, 2023 to consider continuation of the Huntington Beach Downtown Business Improvement District; and, C) Authorize the revenue appropriation of$3,200 in account 71000710.40500 and an expenditure appropriation of$3,200 in account 71080101.69505, for a net zero impact to the fund. Alternative Action(s): Do not approve the Annual Report and Proposed Budget or modify accordingly, and/or deny the Resolution. Analysis: Background In September 2004, the City Council approved Ordinance No. 3661, establishing the District to fund activities and improvements, above the City's baseline services, in order to benefit and support all businesses within the boundary area. Pursuant to state law, the City Council also appointed an Advisory Board to make recommendations regarding the activities or improvements the proposed assessment would fund and the related expenditures, as well as any changes to the boundary zone or assessment formula. The recommendations made by the Advisory Board are considered annually by the City Council at a public meeting, and the City Council can approve or modify the recommendations as it deems appropriate. In 2008, the City Council adopted Ordinance No. 3797 that modified the selection of members to the Advisory Board and approved Resolution No. 2008-04, appointing the HB Downtown to act as the District's Advisory Board. HB Downtown is a private, 501 c(6) non-profit corporation that was formed by the businesses located within the boundaries of the District. The organization represents the collective interest of businesses within the District and focuses on creating a thriving downtown by providing marketing and events, security, maintenance, beautification, and member engagement. The District is managed by HB Downtown in accordance with an approved agreement between the City of Huntington Beach and HB Downtown. Annual Report and Proposed Budget HB Downtown provides supplemental services for businesses within the District. These services include increased marketing through promotions and events, a social media presence, and the management of services such as enhanced security and cleaning operations. Most notably, HB Downtown hosts weekly and signature events intended to add value to downtown by stimulating economic activity and fostering a strong sense of community. The FY 2023-2024 Annual Report (Attachment 2) highlights accomplishments from last year and priorities for the upcoming year. Of importance is HB Downtown's role in taking proactive measures to ensure the District is clean, safe and welcoming. HB Downtown also continues their role as operator of the Surf City Artisan Fair, a weekly event displaying local and regional artists at Pier Plaza, and Surf City Nights, the Tuesday night street fair. Curating these activations provides revenue City of Huntington Beach Page 2 of 6 Printed on 8/31/2023 powereli7roy LegistarTM File #: 23-674 MEETING DATE: 9/5/2023 to HB Downtown and greater control in ensuring that the events benefit District members. Other notable highlights include the management of various high profile events that drew thousands of visitors to downtown, including Surf City Spooktacular, Magic on Main, Chili at the Beach and the second annual HB4th Block Party. In addition to the above, during the past year HB Downtown filled staffing needs, conducted stakeholder outreach, refreshed its website, and the board of directors conducted a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, and identified focus areas for the upcoming year. This upcoming year, HB Downtown will continue to focus on providing enhanced security and maintenance, district management and communication, holiday beautification, and marketing and events. The Advisory Board recommends allocating the District's business assessment funds ($110,200) toward the following expenses with the remaining expenses to be funded by other revenue received by HB Downtown: • Ambassador Security Program - $33,060 (30%) - In coordination with Visit Huntington Beach (VHB), the Ambassador Security Program will continue to work closely with the Police Department primarily during peak season, holidays, and special events to address safety- related matters and establish a positive rapport and visible presence. • District Management - $22,040 (20%) - Funds will support the Executive Director position, who is responsible for the administration, finances, and day-to-day operations of the District. • Enhanced Maintenance - $16,530 (15%) - HB Downtown will continue to manage downtown cleaning operations with funds mostly administered through the City of Huntington Beach Public Works Department. During peak season and major events, HB Downtown will use assessment funds to provide additional porters to uphold the area's appearance. • Holiday Beautification - $16,530 (15%) - To promote visitation during the holiday season, Main Street will be transformed with festive lighting, snowflakes, and a holiday tree. • Marketing & Events - $16,530 (15%) - Funds will be used for community events, advertising, and marketing programs (website/email) that strengthen the downtown's brand identity. • CRM Software Program and Staff - $5,510 (5%) - Per City Council's recommendation in FY 2022-2023, funds have been allocated this year towards the purchase of a Customer Relationship Management (CRM) software program to improve the management of HB Downtown's business relationships. The proposed overall budget for HB Downtown (Page 30 in the Annual Report) will increase from the previous year from $822,796 to $910,340. The increase is mainly due to the inclusion of VHB's contribution for the Ambassador Security Program and increased revenue as a result of Surf City Nights returning to its original, expanded footprint. Surf City Artisan Fair ($268,000) and Surf City Nights ($263,140) make-up approximately 58% of HB Downtown's total revenue. Annual revenue received from business assessments is projected to be $115,000, however only $110,200 is anticipated to be collected (12% of the total budget) due to some business vacancies. Other notable changes to the budget this year include adjustments to event revenues and expenses, as well as staff modifications. For Surf City Artisan Fair, which is managed under a separate agreement between HB Downtown and the City's Community and Library Services Department, City of Huntington Beach Page 3 of 6 Printed on 8/31/2023 powerel74 LegistarTM File #: 23-674 MEETING DATE: 9/5/2023 revenue adjustments were made for the upcoming year. Staffing expenses are now included under payroll instead of events, including replacing the Surf City Nights Coordinator position with an Events & Social Media Manager. HB Downtown will maintain $160,784 (reflected on the Statement of Financials in the Annual Report) in reserves that is unbudgeted. Summarized below is the proposed total budget, which includes variances from last year's approved budget. INCOME FY 2022-2023 FY 2023-2024 VARIANCE (APPROVED) (PROPOSED) City of HB Maintenance $198,396 $198,000 -$396 Business Assessments $107,000 $110,200 $3,200 VHB Ambassador Program $36,000 $36,000 Surf City Artisan Fair $310,000 $268,000 -$42,000 Surf City Nights $182,400 $263,140 $80,740 Surf City Days $10,000 $10,000 $0 Chili at the Beach $10,000 $25,000 $15,000 Halloween $5,000 $0 -$5,000 TOTAL INCOME $822,796 $910,340 $87,544 EXPENSES City of HB Base Maintenance $186,396 $198,000 $11,604 Enhanced Maintenance $39,251 $21,000 -$18,251 Marketing/Advertising $10,883 $12,000 $1,117 Ambassadors $56,200 $81,151 $24,951 Office Supplies/Expenses $4,200 $6,000 $1,800 Bank Charges $1,200 $1,200 $0 Dues & Subscriptions $4,200 $8,400 $4,200 Insurance $2,100 $2,207 $107 Accounting $7,350 $6,150 -$1,200 License & Fees $3,000 $3,000 $0 Repairs & Maintenance $960 $2,400 $1,440 Rent & Storage $16,400 $16,400 $0 Telephone/Internet $2,400 $2,400 $0 Meeting/Training $800 $2,250 $1,450 BOD Election $2,000 $1,600 -$400 Website $6,000 $0 -$6,000 CRM $3,600 $3,600 EIDL Repayment $10,224 $12,000 $1,776 Payroll: $0 City of Huntington Beach Page 4 of 6 Printed on 8/31/2023 powereli7a LegistarTM ',.._ File #: 23-674 MEETING DATE: 9/5/2023 Executive Director $105,000 $105,000 $0 Event Manager $0 $67,200 $67,200 SCAF Operator $0 $58,960 $58,960 SCAF Support Staff $0 $12,900 $12,900 Administrative $9,600 $30,000 $20,400 Surf City Nights Coordinator $25,800 $0 -$25,800 Events: $0 Surf City Nights $42,056 $85,970 $43,914 BID Event Misc. $6,000 $0 -$6,000 Surf City Artisan Fair $235,776 $100,552 -$135,224 Chili at the Beach $10,000 $25,000 $15,000 Surf City Days $5,000 $12,000 $7,000 Halloween $5,000 $5,000 $0 Miracle on Main $5,000 $5,000 $0 Holiday Beautification $20,000 $20,000 $0 HB 4th Block Party $0 $3,000 $3,000 TOTAL EXPENSES $822,796 $910,340 $87,544 District Renewal The City Council is asked to approve the FY 2023-2024 Annual Report and proposed Budget, adopt a Resolution declaring the City's intent to levy an annual assessment for the upcoming year, and schedule a duly noticed public hearing for October 3, 2023. Per the California Streets and Highways Code, Chapter 3, Section 36533, the Annual Report has been filed with the City Clerk and includes the following information: 1. No proposed changes in the boundaries or in the benefit zones; 2. Improvements and activities and their estimated cost; 3. The method and basis of levying the assessment for each business; 4. Amount of any surplus or deficit revenues to be carried over from the previous fiscal year; and, 5. Amount of contributions to be made from sources other than assessments. Funding recommendations to the City Council are made by a ten-member (nine voting members, one non-voting member) Advisory Board, which is elected annually by businesses located within the District. State law requires that improvements and activities funded by assessments benefit businesses located within the District. Approximately 255 businesses are active in the District and assessed based on size, location, and business type. Assessments range from $80 to $1,404 per annum with an approximate $12 processing fee by the City. HB Downtown is not proposing any changes to the boundary map or the assessment formula (Attachment 3). City of Huntington Beach Page 5 of 6 Printed on 8/31/2023 poweretEa LegistarTM File #: 23-674 MEETING DATE: 9/5/2023 As required by state law, a public hearing must be held to provide the opportunity for member businesses to protest. The Resolution of Intention sets this public protest hearing for October 3, 2023. At that time, the City Council will tally the percentage of assessments protested and will hear additional public comment on the renewal of the District. The City Council can reduce assessments or modify the boundary area if public comments prompt adjustments. If written protests are received from member business owners totaling 50% or more of the assessment value, no further proceedings to continue the District can be considered for a period of one year. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines Section 15060(c)(3). Strategic Plan Goal: Economic Development & Housing Attachment(s): 1. Att#1 Resolution No. 2023-37 2. Att#2 Exhibit A -Annual Report and Proposed Budget for FY 23-24 3. Att#3 Exhibit B - Boundary Map, Business List, and Assessment Schedule 4. Att#4 Exhibit C - Improvements and Activities proposed to be funded 5. Att#5 PPT - BID Annual Report and Proposed Budget for FY 23-24 City of Huntington Beach Page 6 of 6 Printed on 8/31/2023 powere1i8$y LegistariM i RESOLUTION NO. 2023-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2023-2024 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2023-2024" (collectively, "Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7,2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2023-2024 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2023-2024, describing the improvements and activities to be provided. 23-13085/314820 1 Resolution No. 2023-37 SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2023-2024 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any,to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 3, 2023, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing;but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50%or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Cleric is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 22-11583/287625 2 Resolution No. 2023-37 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 5th day of September ,2023. 4'7 wg&ID Mayor REVIEWED AND APPROVED: INITIATED AND APPROVED: anager Director of Community Development APPROVED AS FORM: City Attorney ATTEST: P-1(141, 416/-44,714-ktd City Clerk 22-11583/287625 3 Resolution No. 2023-37 HB DOWNTOWN BUSINESS IMPROVEMENT DISTRICT y'E is '" 2023- 2024 ,,:-.1,. .--.. ANNUAL REPORT •i• ._ ,,, „,„...4. , • ,,.,.„ ..• , ¢ . „.; , .V q/ ry ' T R r r4' , , . ,,,,..,, , „. ,,,, • k 4 -ma f . , - --_ r rr T� E. 1 .f ,��, 'tYef 7+., -f' '.. t ( I � p. :4 • 'I.: 1/ iree,g......0_7::p1,0, : :..61 ,, . ...-1-P.0., _,-,-, 40,,,,_, r� "'tt�JJgeyc---... M ""- t e3,�. �V.�••'�uyy�L"jj r rare , ,_ ''"",I '` t • 4' , - , .� =-' , _ �` f . 111 , _ t ' r_ r m *.1 � . 'lr ... % �. - ate r �� _ t ++"TT�� b,. v #. • t z }��,c Y li ` PREPARED BY JAIME STRONG EXECUTIVE DIRECTOR HB DOWNTOWN L. r — , , _-� a i\ ........----NjOb . •.,.. , „. I p svo,..xiino..4 R. • IIIIF ,, 4 A.,?"-:. - as' lki 17.4/- - - , w. - w The Downtown Business Improvement District (the "District") is a program established in 2004 by the City of Huntington Beach to fund activities and improvements benefiting all businesses within a specified boundary area. Huntington Beach Downtown Business Improvement District (HB Downtown). a private non-profit 501c6 business-based corporation that was established in 2008 is an all-inclusive collaborative advocate for the entire growing downtown region and acts as the Advisory Board to the District. moo, . E H : IOINTOWN „, ,,.:„,,...,,,.,,., 4,'-z:::, inn , E y»,, of '� �._. � t�' . ierr ,,f N. v srumrCH 1 IT ' ,r PARADE! ;'Aur, . I , 4 • — .i �" �..-as 1 .. ;C•�=�':Gu-,.. ... i�1 t t''�I F� .4J�,� 3 ,trii 1. a's } ilfil4 .1 ril 4 '-••• '6j111::::'; ' / '—"Ir'''', 4, .s.,,,, '-. 411;, . ;,..„`\'' yla I- l. ei ei 4 t �. f sty e ` i 9' ?i 1i._0 Ue 14 ' :r .. y4 - t• i# .4 ` . ,%'':$11 1 k A ''.`' /arj 'I1((k lir MISSION To be the advocate for our coastal downtown community creating economic vitality and the premier entertainment destination. To make recommendations to the City Council on the expenditure of revenues derived from the levy of assessments of businesses within the District. VISION To be a sustainable catalyst for a thriving and livable downtown, nationally recognized for its diverse local businesses and authentic, unique culture Known for being welcoming. accessible, clean, safe. fun and environmentally conscious 02 i :1ST! ' i: "h ,fir @. / r4:1140 iJ )(tiff ,� FLL % iy!j. . , r . r �� q.. - - ; .4 -- i ; ��, i '"J. .1 8 ,mo t Ilk . 1/i,. ,:.. � 1 ► 1 0 ) --I f,'' a .." ' 4" -..: ) , 1,w i"..... iii . j r A . 6....4 __, 5. ,. _ s-, _ F •i ' „___,. ,. , . ,,, hi.., ,..,.. _ .- - -. .. ._ , d - EXECUTIVE COMMITTEE President. Brett Barnes, Duke's Huntington Beach Vice President: Sandra Schulz Taylor. Model Citizen & Dash of Sass Treasurer. Tony Duran. EV Rideables Secretary Moe Kanoudi. Main Street Eyewear BOARD OF DIRECTORS Nate Bernal. Sandbar Cocina y Tequila Bob Bolen. Huntington Beach Realty Darrick Hearn: Sandy's Beach Shack Kelly Miller. Visit Huntington Beach Peter "PT" Townend. International Surfing Museum STAFF Executive Director- Jaime Strong Events & Social Media Manager: Kim-Erin Justice Administrative Assistant: Madeleine Gates 03 WHAT IS A BUSINESS IMPROVEMENT DISTRICT A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work. 04 BID MEMBER OVERVIEW S f 4 r d`9 i F u „1 O� �, t...� f,:n1rlerl Ayr a - -- r 0. O;• `w9 A y. 1., Wnw Sarult"r = i c ♦ y _ a es.:*** `er yv, ^./'n Clml„AvrN ^ 0 • P 1 Debl.d Ave� ; � pie Pm + ,J '7 al Ve •.S-tY�Y./ �/4�/�" Clllf t�l,Avr ''elnln•A w('vV ,fie N SI+t11Cll IS p 1'6 F it., 01 t p�II rj` i Ilalumn.Ax t' 1 t3;,^ d Drxhee.mter it, u w Oy♦1,e Altanta kit/ ` A„, e �, r. `ltIndll CH .o is ". . . t f ♦♦ r.•t nl..A44 7 rM i Zs yc CAOhe J t JIA to 0 I y tpantU C y t JHNLaDSI+r.y1 ',II1 A4,..maa DI 5re10C n SagLA.ltCu Moov.fC. X0Mde,T°' n r( v/ i rot'rLnirxto Dl� C '�` ` '. b .t, . 4. re a 3 Huntington Beach Downtown Business Improvement District Boundaries and Benefit Zones 1& 2 There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. 05 RID ASSESSMENT CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq.ft. or less $351 $200 1,001-2,500 sq.ft. $702 $400 2,501-4,999 sq.ft. $1,053 $600 5,000+sq.ft. $1,404 $800 Restaurants 1,000 sq. ft.or less $351 $200 1,001-2,500 sq.ft. $702 $400 2,501-4,999 sq.ft. $1,053 $600 5,000+sq.ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 -50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq.ft.or less $120 $90 1,001-2,500 sq.ft. $150 $120 2,501-4,999 sq.ft. $300 $150 5,000+sq.ft. $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal,9 mos or less $500 $300 Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying$30.00 to HB Downtown Business Improvement District directly. 06 HB DOWNTOWN HIGHLIGHTS In collaboration with HB Downtown Stakeholders, the City of Huntington Beach and the local community, our mission is to serve as an advocate for our coastal downtown community, Highlights from 2022-2023 include: Board Retreat In February 2023, the HB Downtown Board of Directors met for a Strategic Planning Retreat.This half-day meeting was held at the City Hall and featured notable speakers such as Assistant City Manager Travis Hopkins, Economic Development Manager Kriss Casanova, CEO of VHB Kelly Miller, and President &CEO of Civitas Advisors John Lambeth. Collaboratively, the Board of Directors worked to assess the current state of HB Downtown through a SWOT (Strength,Weakness, Opportunities, Threats)Analysis, which subsequently led to the establishment of committees aimed at addressing the District's needs. The committees formed were as follows: • Stakeholder Relations, chaired by Tony Duran • Marketing & Events, chaired by Peter "PT"Townend The retreat provided the Board of Directors with an opportunity to create a vision and focus for the upcoming year. Surf City Nights Expanded Since March 2021, Surf City Nights has been operating within a smaller footprint.The removal of outdoor dining in March 2023 prompted a return to the original event footprint, resulting in the addition of space for 49 more booths from PCH to Orange Ave. In response to these changes, a dedicated Surf City Nights Task Force was assembled to provide recommendations to the Board of Directors. Approved alterations include: • Provision of(15) complimentary booth spaces for HB Downtown members • Reintroduction of non-competing hot prepared food • Allocation of additional budget for staff and marketing efforts Staff continues to grow and expand the market with new vendors and community programming. 07 HB DOWNTOWN HIGHLIGHTS Staff: The revival of Surf City Nights has brought about the necessity for a full-time Events and Social Media Manager. This role involves the identification of new vendors, development of programming, and management of the expanded event footprint. Furthermore, an administrative role was reinstated to oversee billing, event coordination, and marketing activities. Stakeholder Outreach: Effective communication remains a prominent objective for HB Downtown, serving to foster trust, solicit feedback, address concerns, and enhance stakeholder engagement. Noteworthy highlights include a collaboration with the HB Police Department for a Critical Incident Response Training with over 70 attendees and a Mixer event featuring Mayor Pro Tem Gracey Van Der Mark with over 40 attendees. Additionally, monthly newsletters have proven effective in updating stakeholders on topics including holidays, events, and more. HB Downtown collaborates with our partners to ensure clear communication on matters such street closures and stakeholder- supporting initiatives like the Illegal Lodging Letter. Enhanced Website: HB Downtown remains committed to spotlighting HB Downtown Stakeholders and events that drive attendees to the heart of the Downtown District. This year, the HB Downtown website (www.hbdowntown.com) has been refreshed, including an updated membership directory that more accurately showcases our diverse businesses. Additionally, to create a more user-friendly environment, Surf City Nights, Surf City Artisan Fair, and Signature Events pages were updated for both vendors and attendees making for a better experience. HB Downtown strives to enhancement resources for the betterment of the Downtown District. 08 HB DOWNTOWN MAINTENANCE The Public Works department and the HB Downtown Business Improvement District have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU)was established back in 2013, with a total value of$154,000. Presently, efforts are underway to update this agreement. However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2022-2023: $44,000 • 2021-2022: $34,430 • 2020-2021: $34,430 • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs. Furthermore, there are designated funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. HB Downtown has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown District during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. The current sidewalk cleaning map is on Page 10. 09 HB DOWNTOWN MAINTENANCE SIDEWALK CLEANING MAP ._ _ . ,_ , , .,. . ,:: . , ,,. .„ . ,, -.... .:,, .N144 '% oto ,,w. ,,,, , 4,, ., ,,,.. ..,6_ — .,‘„, r. ,,,,-. v.;.,..!!,,t, - ,,,,,,-. , 4 : 4,tv. ,.. RS ,s, r , , s,, L� ���+ ! ,t, © :11:Va. `• d„...,/,447 .,..., . . .... $1 141 NW ...N. No d'e(er . , �i+ R0r II �7L 1/4 j 113 l' ;',17, Evil--"L-71 Is4 us:;:in El It_ l''S tPa, V* 44:.+V ,14 mr3: Iti vu 101 9 it." 441, ,,,,,. A.. iii _is_ .. 4 . 1 AV 4*Sto'S ti":411** ** ,,t94 Ac.A-,,.'. 4):-4. 4 vN '' '' -4ir vove. ,- Liu "v. " Or, * 4.,.,,,,* :* 0 4-N* ''oi;', 7 v`4..s4" ��,,o., w oh sr. � ,�. . El.1}..'.. awl,4014+�cr _,4�® Q©®� +ltr S • .;N �turgi -'w Grin co N. > I1qino � Pecan Ave. �+ • mil,+��,�otzo c.,,,As #,,,, 1,, „,..,„ 7 �� ®Akoo. REt: F r. 1 4,,i4, %,,:s cit,6%0Y iii . 1'41 WV 4,140 .;4' 'NO.\ sV 4., MO ,,, - E sk , 4,-. v,,,,,I, 4 s." =mi. m ����� w1 as. AI441V A.'.4 I 6'10''111P'� ` 41 NA.'" .,, ,boays.,,* , 4. A c O�Cj�nC , c� W NB 4C'o as c;a 4.4 ova 10 r T 1.1 L„, \\IW,1 L Li '00 - 1 "i\• [1: 11\ \\ I 1 11- \\ \‘.1 (C\)[11_, ‘.1 SURF CITY NIGHTS TUESDAY NIGHTS IN HB DOWNTOWN 1111 alli ,�I ! .. op- 1 i t �. ell le:' '' \ A.A. . ,,f—*- iit). ., ., 7. .-12)--; '4,;1-. ; g , ,110. 1,(,,ts,,. Nt. ,4 i ` , f r .. 2 d• .,,� y� 4'sl a ell t (l i • 'sif , im .cry �, # �,� err ! iikei. i Every Tuesday, Surf City Nights Certified Farmers' Market and Street Fair, draws both locals and visitors to Main Street. The atmosphere becomes k vibrant with curated vendors, local bands taking center stage and the ' t / , e Gii, irlii downtown businesseis offering Surf City Nights Specials. This event serves ` . NIGHTS; as a platform to engage with community partners including HBPD, HBFD, CERTIFIED Street LIVE Farmers Market Fair MUSIC Marine Safety, and notable non-profits like Surfrider Foundation, the SPRING HB Historic Resources Board, and more. g14 GRAND F5R. In March 2023, the removal of outdoor dining spaces paved the way for a OPENING Celebration Starts at 5.)Bpm at The Ilnin Stage return to the event's original layout. This strategic pivot led to an o. expansion, resulting in the addition of 49 extra booths across the first ••Special Lpc ialCaswa ewVendoPresentr&unfor orEveryone! HBPD three blocks of Main Street. This extended area has facilitated the active •Ramsey Brothers Band twin otogo i min st salmi •Hang Ten on the Blg Cove t t+cenv owns..to sins..t involvement of HB Downtown Stakeholders, including prominent •HBPB Appreciation Bights non et.ei'al.A1 establishments like 25 Degrees, The Kite Connection, Hurricane's, Dine&Shop Hain Street o,,,o Sean Coda for - t Model Citizen, and more. Surf City Nights . t 5 Special Moroi `•-'- b PnIMtM RY,. ^��m✓..e,,.....�u+na.�un..,��,...�i....i. HB Downtown staff remains dedicated to nurturing the market's growth !k I www. :,.4.nw,.<•m and enrichment. The introduction of fresh vendors and community-driven programming continues to shape Surf City Nights for locals and visitors. 12 SURF CITY ARTISAN FAIR FRIDAYS & SELECT WEEKENDS AT HB PIER PLAZA t a 4r 4 at'litt- _r_ • ti r A \ Aist. --,, w'-Ei \‘‘„ ..'.'• • ,,-/a-N ., , In the Spring of 2022, HB Downtown took on a new role as the operator of Pier Plaza Surf City Artisan Fair on Fridays and select weekends. The Surf City Artisan Fair, is a recurring event designed to showcase the exceptional talents of local and regional artisans. This event is enriched through dynamic programming and community engagement, thoughtfully integrated through the Four Corners concept: Gathering, Giving, Creative, and Learning. These pillars cultivate an environment of inclusivity, inspiration, philanthropy, and knowledge-sharing, encompassing art, music, non-profit initiatives, community groups, and educational experiences that resonate across all age groups. By providing an engaging environment, the event has successfully brought together an array of high-quality artisans and creatives; amplifying their work and offering visitors and locals a distinctive way to immerse themselves in HB Downtown. 13 HB DOWNTOWN EVENTS : CHID AT THE BEACH . .., . , \ , , ii, , , _ w , pi, -..„, ,, 1 I MUM BALLOT 4 d."1,1, ..tt V I.'40h e a. 1, - CIALOALLOi t,��` s ♦ +OF I '. �IV a � r dot a;ri .�,. F� :.,;:. �r.&';4 a t %1 .rr '4 La1 $�.,yr_.I � °; '` .I: � f 4 i I '1 W g l * 1 ..a M'h'� Kyw v J/ `:. •A v;1 Litk ate" / - y What a sizzling day it was on Main Street in HB Downtown during ` ' .• our annual event. Chili at The Beach' This fun-filled day under the HB DOWNTOWN �,,, i L�Ut,ta�:n (. sun brought the entire community together for a fantastic family - ,.`^a.„o M experience. POI/PAY Ott I' A highlight of the day was the Chili Tasting Contest, where the HB PIER PLAZA crowd indulged in over 15 mouthwatering chili creations from SATURDAY DUNE 17Y"2023 talented local contestants. Attendees purchased wristbands to savor the delightful range of chili flavors, all while supporting a CHILI COOK OFF & TASTING worthy cause. A portion of the ticket sales was dedicated to The LIVE MUSIC • VW BUSES Boys & Girls Clubs of Huntington Valley and the Huntington Beach I. VENDOR BOOTHS - cull'Al 'MI ItI AI'll DUDE 5 DAY OLIT TAIK MIN International Surf Museum - two valuable organizations that serve am IIAM aPM NAM bl'M ini MAIN S TKII T /'ILK f'IAZA our community. HUNTINGTON LIEACH 1 The air was filled with friendly competition as attendees cast their . a votes for the coveted People's Choice Chili Winner Our esteemed FEATURING OUR CAST Of CELEBRITY JUDGES panel of celebrity judges, including Calvin Free, Chief Scott ®. �� •4 ifi it Haberle, Aaron Pai, Lieutenant Brian Smith. Peter "PT" Townend • y! 1 Mayor Pro Tern Gracey Van Der Mark and Wink Williams. had the - -- �i IA:: �`use i7r7or las"4~w• y11 tough but enjoyable task of determining the best chili in ;G'; NBDOWNTOWN.COM .,,a.,._. Huntington Beach! w 14 HB DOWNTOWN EVENT : HB4TH BLOCK PARTY :Jul:1E . ., 1110 a sw .: -, 1/4 r ,r 0-_ ' -.1.-'Z t __,J1- ;; - . 7 , ,., 4.."41 ;hF ' 1 • - , 1 ; •; 1*: T 1- t II t --L::----- t../.CO-' ' — II ''r,, . ' * ' ' • ; . '.., .-- ,.: Ai v„kw • *-- 1 't - 0, , 4 ; ''' -P • *; 1 1 ., . .. .. - -- .L..•.-.4. ,, - ,.. X ' r, . ,,,,1 t,r,, '- , '. t • i • 1 .•••••••••ms 'fr- V ''''..fid; *, • 45,Aiz% • '/ ' 0:'' ti PI, ii. il v. Vel ,1 ' . N,I. -,. ,.., ...... .-...:-.,, 0 ,, e , , I l'• * . ' "%k :4,,',;.'1 ,,A ,,,',..: l's,v, -r . \ ..... VW. ,-,1 . el This year's highly anticipated 4th of .July kicked off in *** 0 SOUNDSla 1110 11 f00 Illf I/MIAMI Off II 11111110EPEOUNCE OAY MORMON HB Downtown with the second annual block party on 27--,--4. 7e.-'-• HB4TH Main Street. In attendance were esteemed guests, '-.4theii including Mayor Tony Strickland, Mayor Pro Tern . -iii. BLOCK '1 1. 1! 11.5 Gracey Van Der Mark, and Council Member Casey SURF CITY PARTY McKeon adding to the excitement of the event. SOUR ********** **MAIN STREET** •*** IIIRMINNUELTHE TA A••• The highlight of the evening was undoubtedly the live FRIDAYS] music performances by The Ramsey Brothers and JUNE 302 Redneck Rodeo. The vibrant atmosphere resonated with the spirit of patriotism and unity as everyone ME MUSK&EMERTAINMENT •••MIN PERFORYWKES Iff *** came together to honor our nation's independence. * REDNECK RODEO * *NE RAMSEY BROTHERS BAND* 101011.111101 ilia IMAM 0:t.0 The HB4th Block Party continues to reinforce our oracutrawar ''; H3 *LOCAL SPECIALS* -Kt- ' *r AND MUCH MORO ffi. ''''', Downtown District's reputation as a premier 1111111111ln i H4111010,0 I 0E1,0,11 MI destination. 1 5 _ _ __ _ .• ._ _ _ . HB DOWNTOWN EVENT : SURF CITY SPOOKTACUL ! OCTOBER rd II 1 <r ,` -, h�'.'-4 i r r i , jiii , , 1hr fir/ 1 .-i Z/ ' P! "` „ 1+-` .� V '`1 ` r, ,. 4'4 / 40.'0 i i ""- il :,•. Fordaili ; ` .111) Halloween was in full swing as we invited everyone to join us for a ,Uri Ckik Ity� spooktacular evening in HB Downtown! Families and friends dressed ' � j� (' • in their favorite Halloween costumes, venturing through the ,pOOKTA,_, ,,ii■ " downtown area for a delightful round of trick-or-treating. '' ,itI I1 Participating businesses offered sweet treats and surprises adding to - • NB'I I , own_ the Halloween magic. Ai(►1tk Nen`, An amazing group of partners joined the fun. including of tto$ "" QII{fM i'i " Community & Library Services, HB Fire Department. Marine Safety, HE. R-64- Prade 5pm Police Department, BeWell, Republic Services, and more Their White Wet presence added a special touch to the Halloween festivities, creating 0?W TA a strong sense of community spirit. firalP - �,,�� Back by popular demand, the Halloween Costume Contest showcased C r, ge the creativity and spookiness of all attendees Participants of all ages Vied " 'fst P proudly flaunted their fantastic costumes on the Main Street stage. N� �ttc// New this year, the Main Street Monster March lead by Mayor Barbara Delgleize. invited everyone to join the costume parade up and down THIS FREE FAMILY EVENT Main Street, BROUGHT TO YOU BY The Halloween event was a thrilling and enjoyable night for everyone NII Downtown in HB Downtown. It captured t4e true spirit of Halloween. spreading • +a ...•----' joy and excitement throughout the community. 16 _ _ .______ __ ___ HB UOWW vv EVEk1T : SURF CITY flAYS R HEE NALU PIER FESTIVA ., SEPTEMBER 1 b $44'i 1A�■ ilit .*.-- ._ r .8. ‘.. iv.:,..„,--1-77 i plill _ I ) ,."' Ili,. . � . J aT / 1/, ;1111 , 00, '.:111111*:C. Surf City Days. brought an array of exciting activities that }AI,t�X � captivated the community. The event featured the highly t: '" U CIFgrW�W anticipated `I. r l= (\1 L7 11 Wlf'L� Huntington Beach Surf Contest. showcasing the remarkable skills of Family Friendly Events local surfers in the waves Participants and spectators alike enjoyed Starting September 17th the exhilarating CBVA Volleyball Tournament At Demo Days in %AVM i sli FATt°1?)C4A7nCim Huntington Surf & Sport, surf enthusiasts had the chance to try out He'e NaluAlohaPierFestival ;COD.% the latest surf gear, enhancing their surfing experience. The Rockin se lASI SPIN ;M,&Sa th i 4,A The Fig Vintage Surf Festival. a lively block party, celebrated the rich Cultuereton anld Thef Alohaslan Spit! vintage surf culture. paying tribute to the local legend. Rockin Fig rkay N.., ,4 b^2NN�DANN 'h \ 'LNcUAL September low Vi0 8am-3pm e.,..WM. �.a4'-.. . He'e Nalu Aloha, held at HB Pier Plaza, features a diverse array of !fitMUOESU ItrimvAL wu,,}aZ'.� presentations. including art, music, dance, crafts, and exhibits providing a comprehensive and authentic experience of Pacific CBVAPREMIERTOUR sephemb hr VOLLEYBALL 17 &18 Island culture TOURNAMENT Registration Details At: www.cbva.com. Huntington Surf&Sport These events exemplify the Downtown District's commitment to DEMO DAY providing unforgettable experiences that celebrate our local culture September17th 11'„,.', and create a sense of unity among locals and visitors. These events 8AM-3PM - not only celebrate the deep-rooted surf culture of Huntington Beach www.HBDawntown.00m but also pay homage to the diverse and beautiful heritage of the Pacific Islands. HB DOWNTOWN EVENT : MAGIC ON MAIN STREET NOVEMBER its.• ate, , ' 1 ER s• fee i •• M . • . ' + Le �'a Ayet ., t-- - e "c• . t 'r— ; • a • - ' t iI v �- t ' , i r f A, •Ai. , to yogi 77:: lk, ,_,..-; 1 ' • ,,r, - Nel WO r. cls IV 4f4 /1 Mf••..... _ iii _i i • 00 W IV* j '. Sd r HB Downtown presented a truly magical experience with "Magic on " Main Street" during the holiday season For the first time, "Magic on MAGIC 0 r, Main Street" was held on a Tuesday night during Surf City Nights, Al N .STREET creating an intimate small-town ambiance that encouraged H� QOWNjOWN attendees to explore and support local businesses in the downtown y.� area. It was a heartwarming celebration of community and the Tuesda ,November22nd 5-8pm holiday spirit, leaving all who attended with cherished memories. y Surf City Nights Celebrates The tree lighting ceremony was undoubtedly a highlight of the event, "Magic on.Main Street" capturing the essence of the season as the dazzling lights :::Tree Lighting at6pm illuminated Main Street. With the help of City Officials and local ,Stifies with Santa kiddos, the Main Street tree was lit for everyone to admire. h=Roekid around Main Street witk: Accidental Tendencies And, of course. what would a holiday event be without a visit from &Daddy and The Daddy' the jolly old fellow himself- Santa Claus! Attendees were delighted i:shako.on the Big Wave for RobynesNest to have the opportunity to take selfies with Santa •"=.Shop Small inHaDowntown Donate an unwrap nnu loy nt the "Magic on Main Street" truly embodied the spirit of the holiday ►+asantacina.R;de orholiday'lpnnA and k entered into our holiday rnfp. season and served as a heartwarming reminder of the magic the Broughttoyouby;= holiday season. HB-Downtown uuu.ir000untoun.con gc:•nocomiounua c ,lrneounrourovrnrt 18 IMPROVEMENTS Er ACTIVITIES FUNDED BY ASSESSMENTS FY 2023 - 2024 li n O. , ---- —_-.. „�^'�.,_,, ' _� .aul..ysusl RAI ow SA, s t_.l ! , , t �.. .. r 1 *A _. 1,. . . IMPROVEMENTS R ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024: AMBASSADOR PROGRAM $ 33,060 (30% OF FY 2023-2024 ASSESSMENT FEES) DISTRICT MANAGEMENT $ 22,040 (20% OF FY 2023-2024 ASSESSMENT FEES) ENHANCED MAINTENANCE $ 16,530 (15% OF FY 2023-2024 ASSESSMENT FEES) HOLIDAY BEAUTIFICATION $ 16,530 (15% OF FY 2023-2024 ASSESSMENT FEES) MARKETING & EVENTS $ 16,530 (15% OF FY 2023-2024 ASSESSMENT FEES) CRM SOFTWARE (STAFF) $ 5,510 (5% OF FY 2023-2024 ASSESSMENT FEES) TOTAL. ASSESSMENT F F f S $ 110,200 Further information about the allocation of funds follows on Page 21 through Page 23. 20 AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in the Downtown District during peak season, holidays and special events The program's overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown The Ambassador program, funded in part by HB Downtown. HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District. The Ambassadors have been actively involved in various activities, including. • Regular Patrolling - The Ambassadors patrol the Downtown District. maintaining a visible presence and establishing rapport with individuals in the community. • Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions. provide directions and offer recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on the Downtown District ENHANCED MAINTENANCE The Downtown District takes centerstage for both locals and visitors, especially during peak seasons and major events To uphold the area's appearance, HB Downtown takes proactive measures to ensure a clean and welcoming destination. Additional trash pickup and extra porters are arranged during peak seasons and major events like the 4th of July, US Open of Surfing, and !c Pacific Airshow. It is important to provide a positive and memorable experience for all attendees, reinforcing the Downtown District's reputation as a vibrant and welcoming destination, • 21 DISTRICT MANAGEMENT The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District, all under the guidance of the elected Board of Directors The responsibilities include• • Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives, including newsletters and stakeholder meetings. • Serving as a liaison for the City of Huntington Beach on programs and partnerships. including the Maintenance Contract and Ambassador Program. • Oversight of the general administration of the HB Downtown office, including staff supervision. • Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels. • Management of various events that contribute to community engagement and activity within the Downtown District. • Active involvement in the Huntington Beach community by serving on the board of the HB Chamber, Surfing Walk of Fame Executive Committee, and recently graduating from the Robert Mayer Leadership Academy Class of 2023 HOLIDAY BEAUTICATION . The Downtown District was transformed •during the holiday season with the - '•, ° addition of enchanting lighting and snowflakes above Main Street. The true • star of the show was the decorated tree on the 2nd Block of Main Street, serving _ as the heart of the holiday magic and ". .° • drawing the community and visitors - � together. For the first time, HB Downtown • . t e' held the annual tree lighting event during •i�; { ; Surf City Nights, which attracted a record ' • 'DP 1.1,1 r ° crowd and set the stage for a joyous and unforgettable holiday season. . , t 2 MARKETING Et EVENTS Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown. Assessment Fees are used for events (listed below), advertising and marketing programs, including website and email outreach. An Enhanced Website now serves as a comprehensive and user-friendly platform. showcasing unique offerings, events, and relevant information. Ongoing improvement of the website to ensure that it remains a dynamic and informative platform Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts. @hhdowntownusa and @hbdowntowneventsusa. Through engaging content and timely updates, there is a sense of community among our online followers. HB Downtown Business to strengthened our brand presence Community Events such as the tiB4 DI of July Block Party. Surf City Spooktaculai. and Magic on Main Street have her nine highly anticipated annual gatherings These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the HB Downtown brand CRM PROGRAM , ,� in FY 2022-2023, The Huntington Beach City Council , �. ' has recommended that HBDBID adopt a Customer '• ; Relationship Management (CRM) program, A CRM _ '• serves as a tool for the organization's stability and ' 11111 longevity, benefiting all stakeholders. The benefits of '�.. implementing a CRM include: , re� • Data centralization, encompassing contact i r +'i • information, communication history, and other pertinent details. This comprehensive view of [ ; - r customer data P guarantees up-to-date information, ° enabling the organization to identify and address ati t, potential issues proactively before they escalate. • Improved stakeholder relationships, facilitated by a central database that provides a better 4 understanding of their needs and preferences, consequently enabling more personalized • interactions. • Efficient marketingcampaigns, em owered by °y1" ` °x P 4' tailored marketing messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement. - 1 d 23 STATEMENT OF FINANCIAL POSIT LJ 1 • Huntington Beach Downtown Business Improvement District Statement of Financial Position As of July 31,2023 TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acc1 46,269.50 1030 First Bank•MM 160,784.08 1040 First Bank-Maintenance -193.67 Total Bank Accounts $206,859,91 Other Current Assets 1330 Prepaid Rent 500.00 Undeposltedd Funds 5,786.60 Total Other Current Assets $6,288.60 Total Current Assets $213,148.41 Fixed Assets 1640 Machinery&Equipment 11,651,68 1660 Office Equipment 538.74 1670 Computers 2,931.66 1700 Accumulated Depreciation -13,496.73 Total Fixed Assets $1,625.35 TOTAL ASSETS $214,771.76 LIABILITIES AND EQUITY Liabilities Current Liabilities Other Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -888.39 Total Other Current Liabilities $-1,073.47 Total Current Liabilities $-1,073.47 Long-Term Liabilities 2400 Notes Payable- SBA EIDL 150,000.00 Total Long-Term Liabilities $150,000.00 Total Liabilties $148,926.53 Equity 3100 Unrestricted Net Assets 101,885.99 Retained Earnings 0.00 Net Revenue -36,040.76 Total Equity $65,845.23 TOTAL LIABILITIES AND EQUITY $214,771.76 PROFIT 8 LOSS STATEMENT Huntington Beach Downtown Business Improvement District Budget vs. Actuals:2022-2023 Budget- FY23 P&L October 2022-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET Revenue 4050 BID Assessmenls 102,937.00 91,000,00 11,937.00 113.12% 4100 Chili at the Beach 16,931.57 10,000,00 6,931.57 169.32% 4200 Event Revenue 397,065.01 249,500.00 147,565.01 159.14% 4300 Surf City Nights 37,230,17 145,400.00 -108,109.83 25.61 % 4400 Surf City Days 0.00 0.00 4500 Miracle on Main 3,000.00 -3,000.00 4800 City of HS Maintenance 66,000.00 165,000.00 -99,000.00 40.00% Unapplied Cash Payment Revenue 0.00 0.00 Total Revenue $620,163.75 $663,900.00 $-43,736.25 93.41 % Cost of Goods Sold 5100 Rental&Setup 42,896.67 53,830,00 -10,933.33 79,69% 6150 Parking 2,417.75 2,000.00 417.75 120.89% 5200 Street Cleaning 14,318.00 14,600.00 •182,00 98,74%'o 5300 Event Expenses 17,563.27 194,069.00 -176,505.73 9,05% 5330 Entertainment 4,800.00 4,800.00 5380 Printing&Production 17,157.22 17,157.22 Total 5300 Event Expenses 39,520.49 194,069,00 -154,548.51 20.36% 5500 Miscellaneous 2,000,00 -2,000.00 5600 Holiday Beautification 19,750,00 20,000.00 -250.00 98.75% 6800 Maintenance 181,500,00 165,000.00 16,500.00 110.00% Total Cost of Goods Sold $300,402.91 $451,399.00 $-150,996.09 66.55% GROSS PROFIT $319,780,84 $212,601.00 $107,259.84 150.47% Expenditures 7010 Advertising&Marketing 788.69 7,000.00 -6,211.31 11.27% 7050 Bank Charges&Fees 272,24 1,000.00 -727.76 27.22% 7070 Consultants 214,079.04 126,000.00 88,079.04 169.90% 7090 Charitable Contributions 3,000.00 3,000,00 7100 Dues&subscriptions 2,145.99 6,550.00 -4,404.01 32.76% 7150 Insurance 890.00 2,207.00 -1,317.00 40.33% 7170 Legal 8 Accounting Services 9,296.50 4,455.00 4,841,50 208-68% 7190 Meeting&Training 1,805.23 700.00 1,105.23 257.89%b 7191 Election 0.00 0.00 7200 Miscellaneous Expense 181.19 1,000.00 -818.81 18.12% 7210 Office Supplies 2,429.99 6,500,00 -4,070.01 37.38% 7290 Rent&Lease 9,000.00 14,600.00 -5,600.00 61.64% 7300 Repairs&Maintenance 650.00 800.00 -150.00 81.25% 7310 Security 10,275.00 10,275.00 7315 Ambassador Program 43,799.38 41,426.00 2,373.38 105.73% Total 7310 Security 54,074.38 41,426.00 12,648,38 130.63% 7320 Taxes&Licenses 43,987.08 2,500.00 41,487,08 1,769.48% 7330 Telephone 2,004.50 2,000.00 4.50 100.23% `1ry f ,---- Huntington Beach Downtown Business Improvement District Budget vs.Actuals:2022-2023 Budget-FY23 P&L October 2022-July 2023 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET QuickBooks Payments Fees 11,216.86 4,652.80 6,564.06 241.08% TotalEpenditures $355,821.69 $221,390.80 $134,430.89 160.72% NET OPERATING REVENUE $-36,080.85 $-8.889.80 $-27,171.05 405.64% Other Revenue 8000.1nterest Earned 20.09 20.09 Yotiti Other Revenue $20.09 $0.00 $20.09 0.00% NET OTHER REVENUE S20.09 $0.00 $20.09 0.00% ''.01',FiEVENUE $-38,040.78 $-8,889.80 $-27,150.96 405.42% ' ' ! 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't t � c3 oi cE $ d ' 0 - Z 69 ¢ �iu 2 Xowf <mO 'ddLw ugcrW i � ay § § u't = fi faa THE ANNUAL ASSESSMENT PROCESS The Districts Advisory Board (HB Downtown) is required to prepare an annual report to be submitted to the Huntington Beach City Clerk.The annual report contains a proposed work plan,a detailed budget for the upcoming year, a summary of accomplishments,and the following information: • Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2023-2024 (no proposed changes) • Improvements and activities to be provided for FY 2023-2024 (page 20) • The estimate of the cost of providing the improvements and the activities for FY 2023-2024 (page 20) • Method and basis of levying the assessment for FY 2023-2024 (page 5 &6, under BID Member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year (page 29) • Amount of additional contributions to be made from sources other than assessments (page 30, under Budget) The annual assessment process requires City actions, including two City Council meetings,where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday,September 5,2023) • Presentation of the FY 2023-2024 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days prior to the public hearing) 2nd City Council Meeting (Tuesday, October 3, 2023) • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing,all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for that year. Even if there is not an assessment for a particular year,the Downtown BID remains,and the annual process to levy the assessment will start over in the next year. 31 PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment.A protest against the levy assessment may be: • made orally or in writing • made at the public hearing; however, in order to count in calculating whether businesses paying 50%or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing.Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach,California 92648 • emailed to steven.aguilar@surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Assessment Protest • submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests,the "official records"of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business,then the protest shall contain or be accompanied by written evidence that the person is the"designated agent"for the corporation or entity.A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent(50%)or more of the total assessments of the entire District,then no further proceedings to levy the assessments shall occur for the FY 2023-2024 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1)year from the date of the finding of the 50%or more written protest by the City Council. If the 50%or more written protest is only as to an improvement or activity proposed in the annual report,then that type of improvement or activity shall not be included in the upcoming year. / W \ , ,/ DOW 'MTOWN ;I ID ''' ,, , b... cr,\. or%,;(:), , . , ,,,,,,,,,,a vz Resolution No. 2023-37 Exhibit 'B' DISTRICT BOUNDARY MAP FY 2023-2024 a I s Frankfort Ave o , l' ,M1a+ p TrY fi - ~ q QJ PaWhlte SaLA LOC c1,,, B �m; a I .-.I , m2Ij.S un\` ai !y n9 Elmira A .. I. o n 139ye y '9y 5 'y ( n u/ Corol Ln C a° Oe,roll Abe t, ry ..5 Ohre Fin I.lamho Pall. �.., a Chicago Ave Alternate" I. «m a •Oe ,Inn 11.1 n. �� •t; i N e $hell Clf U 1.1 ,� '� flay or eJ p.4ab• % .1 Baltimore Ave i �' ` a� O� a e Beachcomber Or n in:', yc9ye - LI Atlanta AVa _ - .y N L W aurloll Cle i y b I`vh Q. a ncaltawo'IC/f ry ALn to 0.o n t� I Pudicc ry ut B Ln M1rlt into a6l D. Sou lhwinA coy,ia Palk G N C Si it ¢° 1 + 0 sI sallbaal CiT Aoonmlaf Ci. I ' r E St ,e N. F el swbllto�9r 77 ....a N. n LI I im 4Fd, -,Lorenzo Orc 5 Ilu re Co,, pac/' 4 o e m c p f�`y `/AF rhi,.O,v �n Qya 11 Huntington Beach .:a,n::.h XI Downtown Business Improvement District Boundaries and Benefit Zones 1&2 :(3 Ll BUSINESSES TO BE ASSESSED FY 2023-2024 1 LOOK VINTAGE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7-ELEVEN STORE#2172-34653A A&S ACCOUNTING SOLUTIONS INC ALCHEMY WELLNESS AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) AVILA'S EL RANCHITO H B B J'S RESTAURANT&BREWHOUSE ATTN: DIANNE SCOTT B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND BEACH WAVES BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN &COMPANY CPA BOMBURGER BREWSTER'S ICE C B INVESTMENTS INC CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CELLORION (CT) CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ • COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE CROWN BEAUTY ATELIER CRUISERS PIZZA BAR.GRILL CUCINA ALESSA HB CVS/PHARMACY#819 DAIRY QUEEN DARE ME BIKINI DASH OF SASS DEL MAR GLAM DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO EV RIDEABLES LLC EXCELL LUXE LAB FHA REVIEW F45 TRAINING HUNTINGTON BEACH DOWNTOWN FIRST BANK FOUR SONS BREWING FRED'S MEXICAN'CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GOOD VIBES GRATER GRILLED CHEESE GRUPO GALLEGOS H M R ARCHITECTS HAMLIN GOODING HANDEL'S HUNTINGTON BEACH HAVENMD HB MAIL BOX INC HEADLINER HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUMMUS BEAN GRILL HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER,DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR&GRILL IHOP ICECREAMTON-SOFTY ICECREAM&HANDCRAFTED CHURROS IMAGINCY INDARRA MODERN INDIAN CUISINE INIS THE ENERGY OF THE SEA INKEDIN TOOLS LLC INNOCEAN WORLDWIDE AMERICAS 1NNOCEAN WORLDWIDE AMERICAS LLC INRETROSPECT INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J&J COASTAL LENDING JACK'S BEACH CONCESSION JACKS SURF&SPORT JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLYN JPG Inc.dba'Oak Leaf Productions KELSEY SHAPE HAIR LLC KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOKOMOS SURF SIDE KRISTINA B SALON KUO JESSICA LA MOME SPA LEATHER AND LACE 0 C LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT&PUB LUCY'S TAILORING&ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO MAHKIN THAI&SUSHI MAILBOX STATION MAILPIX INC MAIN SEA MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET DAY SPA MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB MIN'S DYNASTY PERMANENT MAKEUP/MD MEDICAL SPA MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MOOD SWINGS NAILED IT NAIL BAR NEIRA DESIGNS&FIX-IT ETC NO KA 01 NORTH SHORE POKE CO OCEAN BLISS TAN AND SPA OCEANS IV HYDRATION ORANGE COUNTY BARBERS PARLOR PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PARLOUR E LEV EN PEDEGO H B PERQS NIGHTCLUB&SPORTSBAR PETE'S MEXICAN FOOD PHOTO HOUSE INC PIERSIDE COMMISSARY PORCELAIN.HAIR STUDIO/PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND(CT4) PRISTINE MOTORSPORTS R M A INTERNATIONAL LANDSCAPE ARCHITECTURE&PLAN RAV LLC RAY'S RENTALS RED PERSIMMON NAILS&SPA RINV.IO RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALT HAIR LOUNGE. SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS&CO • SESSIONS WEST.COAST DELI SHABU ON FIRE SHARKEEZ , SHOREBREAK'HOTEL SKINSENSE WELLNESS CLINIC SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY SUR COFFEE SURF CITY ALE HOUSE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE T K BURGERS T R RANCH SERVICES LLC TERESITA'S MEXICAN RESTAURANT THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE NEXT LEVEL THE RIA PIZZERIA THE TRAINING SPOT TOP DOG BARKERY TRU BOWL SUPERFOOD BAR II TURN-KEY HOMES TWO HANDS CORN DOGS TZONE WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVELENGTHS RECOVERY LLC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WET DOG TAVERN WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft_ or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Resolution No. 2023-37 )(hibit 'C' IMPROVEMENTS ACTIVITIES Et FUNDED BY ASSESSMENTS FY 2023 - 2024 G J ! y• Iy '.R :‘r' �" f • 9 eti ig; t 14„ :, r + 1 t E baCiSt - r g� 3 IMPROVEMENTS R ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $110,200 for FY 2023-2024: AMBASSADOR PROGRAM (30% OF FY 2023-2024 ASSESSMENT FEES) $ 33,060 DISTRICT MANAGEMENT (20% OF FY 2023-2024 ASSESSMENT FEES) $ 22.040 ENHANCED MAINTENANCE (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16.530 HOLIDAY BEAUTIFICATION (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 MARKETING & EVENTS (15% OF FY 2023-2024 ASSESSMENT FEES) $ 16,530 CRM SOFTWARE (STAFF) $ 5,510 (5% OF FY 2023-2024 ASSESSMENT FEES) P 1 x u i`.4,`, IRAI lE iti i i {; ` i d_7, .1(1lt''1 Further information about the allocation of funds follows on Page 21 through Page 23. 20 AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in the Downtown District during peak season, holidays and special events. The program's overarching goal is to create an environment where all visitors can enjoy their time in HB Downtown The Ambassador program, funded in part by HB Downtown, HBDBID Assessments and Visit Huntington Beach, has proven to be a valuable asset to the Downtown District. The Ambassadors have been actively involved in various activities, including: • Regular Patrolling - The Ambassadors patrol the Downtown District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation & Reporting - The Ambassadors observe and report any potential safety concern, disturbances, or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance & Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions. provide directions and offer recommendations for local attractions and services The Ambassadors' commitment to safety, community engagement. and collaboration with HBPD has made a positive impact on the Downtown District ENHANCED MAINTENANCE The Downtown District takes centerstage for ' both locals and visitors, especially during peak seasons and major events. To uphold the area's appearance, HB Downtown takes I, proactive measures to ensure a clean and i , .` J. welcoming destination. Additional trash >_ pickup and extra porters are arranged during peak seasons and major events like the 4th of July, US Open of Surfing, and Pacific Airshow. It is important to provide a positive and memorable experience for all attendees, reinforcing the Downtown District's reputation as a vibrant and welcoming destination. 21 DISTRICT MANAGEMENT The Executive Director plays a pivotal role in managing the administration, finances, and day-to-day operations of the Downtown District. all under the guidance of the elected Board of Directors. The responsibilities include: • Active and effective communication with HB Downtown Stakeholders through various communication and outreach initiatives, including newsletters and stakeholder meetings. • Serving as a liaison for the City of Huntington Beach on programs and partnerships. including the Maintenance Contract and Ambassador Program. • Oversight of the general administration of the HB Downtown office, including staff supervision. • Development and execution of an integrated marketing strategy to enhance awareness of the Downtown District across a range of marketing channels. • Management of various events that contribute to community engagement and activity within the Downtown District. • Active involvement in the Huntington Beach community by serving on the board of the HB Chamber. Surfing Walk of Fame Executive Committee. and recently graduating from the Robert Mayer Leadership Academy Class of 2023. HOLIDAY BEAUTICATION4,.., , The Downtown District was transformed during the holiday season with the - 3, ' . "• addition of enchanting lighting and ` . snowflakes above Main Street. The true star of the show was the decorated tree �.� on the 2nd Block of Main Street, serving ' as the heart of the holiday magic and y . • r *f drawing the community and visitors ': � - •`fir F together. For the first time, HB Downtown '°•.. ,` " it held the annual tree lighting event during . � .. ;-.t Surf City Nights. which attracted a record •• IF, ►- .1.' crowd and set the stage for a joyous and �'' 4�,1 ' "'- ' unforgettable holiday season, o• ":I:4, P , ,-.. iiii. 2 2 °>; I MARKETING & EVENTS Marketing & Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for HB Downtown Assessment Fees are used for events (listed below). advertising and marketing programs. including website and email outreach An Enhanced Website now serves as a comprehensive and user-friendly platform. showcasing unique offerings, events, and relevant information Ongoing improvement of the website to ensure that it remains a dynamic and informative platform Social Media is used to expand our reach and connect with a broader audience by establishing a strong social media presence with two active accounts: ©hbdowntownusa and @hbdowntowneventsusa Through engaging content and timely updates, there is a sense of community among our online followers, HB Downtown Business to strengthened our brand presence. Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings These events have not only increased exposure but have also created memorable experiences engaged our community, and enhanced the HB Downtown brand CRM PROGRAM _ Asit,7 . - . , `[ 1 in FY 2022-2023. The Huntington Beach City Council has recommended that HBDBID adopt a Customer ' " j Relationship Management (CRM) program. A CRM s serves as a tool for the organization's stability and to longevity, benefiting all stakeholders. The benefits of implementing a CRM include • Data centralization, encompassing contact RJ." information, communication history, and other • , �r pertinent details. This comprehensive view of it' .` customer data guarantees up-to-date information, l .: enabling the organization to identify and address f.. Ai V: potential issues proactively before they escalate • Improved stakeholder relationships, facilitated by a central database that provides a better 4 t'. [ ' j 44 understanding of their needs and preferences. consequently enabling more personalized interactions. _ ? • Wf; • Efficient marketing campaigns, empowered by tailored marketing messages specifically targeted `� f at distinct stakeholder groups• thus leading to j ,,fti '� ic ' • heightened engagement r 4. 3 5� • ?. ` 23 . Res. No. 2023-37 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 5, 2023 by the following vote: AYES: Kalmick, Moser, Van Der Mark, Strickland, McKeon, Bolton, Burns NOES: None ABSENT: None RECUSE: None t(*41., 9,67141114,40 City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California /1' Approve the Huntington Beach N),,OATAN G 70 Downtown Business •..•�_, to _ ••.� Improvement District's Annual -� • 63 Report and Proposed Budget for .7_ -;,-,,,;;,;�- T7 \ Fiscal Year (FY) 23-24, and Adopt 'r' r' ,(,,' '�' �` Resolution No. 2023 37 declaring �� �, % z - - - _ =-= •% S the City's Intention to Levyan=�,- ,1 I ` Annual Assessment for FY 23-24 • 0 at a public hearingscheduled for • y ••• �8. �.. ,• o , October 3, 2023. ••••�1, 190•�• • 0,,,, °UN T V) I'',/' September 5, 2023 ���'/, 233 Background • HB Downtown Business Improvement District (District) o�'�� '; � G o4.%`�.� l established in 2004 in response to request from ,ram ,\` downtown merchants s t sE r Purpose to fund activities/improvements, above the ��c . e•;o..8 \��`�I • t1,1909 17:% © O ..ouNTY C�,,,n/0� City's baseline, to benefit and support businesses -�........• within the defined boundary • Per CA Parking & Business Improvement Area Law of • i,' 1989, District's Advisor Board must re are an (rtvovE414 OW O T 05°w N o�Y p p , ";'; lei Annual Report & Budget for Council approval — l:� /„ ....., \.,. c., • Council must also approve the levyof the assessment u � for the upcoming fiscal year =-.>. 4 234 The District .:,„ ;, .. ,_ ., __ , ....„,t,_._,... . ,_ , ..__:,:„,,,„,. .,•__ _, ,, s-i'l',,a,,a ;r:--- • Comprised of approx. 255 businesses -- ' , ,,,, fff, ,:f!'• ' - . • Assessments range from $80 - $1,404 • Businesses are assessed based on size, . location, and business type 1 . . 1 • Boundary has two benefit zones i • Total assessments $115,000 ($110,200 , projected to be collected) ..„.. • City collects assessments annually with i Huntington Beach Downtown Business Duproveptent District - f 11 , 1 Boundaries and Benefit Zones 1 4 2 business license renewal -- „,-, „.: • Council appoints an Advisory Board to recommend funding needs 235 HB Downtown RESOLUTION NO. 2008-04 A RESOLUTION OF THE CITY COUNCIL OF THE • In 2 0 0 8, City Council appointed HB CITY OF HUNTINGTONBUSINBEACH DESIGNATING THE DOWNTOWN BUSINESSS IMPROVEMENT DISTRICT AS THE DOWNTOWN BID ADVISORY BOARD Downtown as the District's Advisory WHEREAS, on September 7, 2004 City Council created the Downtown Business Board Improvement District ("Downtown BID") pursuant to Calilitmia Streets & Highways Code Section 36500,et seq.;and Businesses located in the geographical boundaries of the Downtown BID formed a • Private 5 01(c)(6) business-based non- 501(c)6 non-profit corporation blown as the Huntington Beach Downtown Business 1 Improvement District to better promote the downtown area of Huntington Beach;and profit corporation formed by This non-profit corporation represents the collective interest of businesses in the geographic BID area to promote BID activities, businesses within the District NOW,THEREFORE,the City Council of the City of Huntington Brach does hereby resolve as follows: • Distinction between "BID" BID,shall the adoption of Ordinance No. 3797 the Huntington Beach Downtown be the Downtown BID Advisory Board for the 2007-2008 BID budget year. • District (City Program) PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 4 t h day of February ,20 08 • HB Downtown (Non-Profit Organization) )04,4 x3 _. Mayor • Agreement between City and HB REVIEW A AP ROVED: INITIATED AND APPROVED: Downtown to manage the District's City Administrator C� Director of Econoat D velopmcnl funds and activities 236 Fy 23 _24 Annual fi ' I . r__-.__, S I s ,t: 's}.•t.=: _s._1.._4 . v! HB DOWNTOWN _ .__ . 1. BUSINESS IMPROVEMENT DISTRICT t E 2023-2024 r . - 1 ANNUAL REPORT . , 11 g ` ka' .. ` ; py, _ � r ; .,; �,� who �d . � t• � •� a , t t ",.. . e 4` nay ... z • ' a s �Y ail d :, m i E . :. r tt ra 3 r�ra[ � r€, yylL �n _ Era I • s* I .,r4 ., 4. g:� Y,r4. � o„. fi," ; f a• f�.+ .t 'r ,.,^,4 .r t M"� ry t " EX EC,rTIVE COMMITTEE r'^;so^^: 8:'tt?'arnes.uvb•=• lrv';i^�3:an[:ca-4 t d'' `�a \ ,,ii S . �4 `Y t'I•n Ca..:Iceh•. Sand..,Sv r•�._fa}'ivr !ivGvs.:ti;,-',.. ,t, * i3 ,t fr 3j �r a,n-_rr , , , • I �.�J6 +Y r,s,r:�Tr.'.o,/a_rar3 EV P.va11c: i ' 1.y` r BOARD OF DIRECTORS- r ~. 1.�F 3�:... ' r.. .r "t,roPost: ,a i I . - ,, 777TTT rlc, a,ri.. , r..-= tz ` PREPARED RY STAFF E:.acr-r.:Ue,-c rn ^! n•r...r 7A7'"E STRONG I i EXECtritvE DIRECTOR F td•n�,I ctt'tree h�¢1.+n tJ.�rS++-^:re iate: 1 237 Fy 22 _23 1-1 . ghl . ht t t , ' ter 4 *ya fi • Board of Directors' Retreat �xz ,,,,, , ./ . __, - : 4. ; � ; ✓ Reinstate & Combine Marketing and Events Committees '; :'` , ` : r ` ✓ New Stakeholder Committee :. E IFIED Ili?: W LI 1" ter 4. �i . ✓ SWOT Analysis - .. :: .a. • Successful Weekly and Signature Events ��a ,- SPRING r-froz; UP ✓ Expansion of Surf City Nights and est. of SCN Task Force . . ,3r'_ OPENING �� `"d • �.ril��ratiu i i:;a;::1:.lo Mi?Gi f i ii stip-tititflu Filled Staffing Needs (r [_h ,t,,,. ., wr,.,IAA,.. Spec1a'Guests,New Vendors&Fen for Everyone! ✓ Events & Social Media Manager, Admin. Role F I.ncalHoraflward Presentation Honoring thoHDPD - Pommy Brothers lianil c HAD s td lr!u'nGI.allay,t • Stakeholder Outreach s Hang Ten ontho Big Novo(bwaitirtlynymrkcrv,t£trt•gtt.;) 4 BBPD Appreciation Night Ptah st&ttrirut l ✓ Newsletters, Critical Incident Response Training, Member Mixers Digs& Shop Plai , tr t , in i Scan Gods far • Refreshed Website ! aurrC1tyNigh>vtiq"--c :`' n Special 8ff rsi - Etc" i LS ✓ Member Directory & Event Pages PJe:^flitdaY ' 1 ` Y; .W.[IDDowntemn.com�L4c� ✓ 11,000+ Social Media Followers 238 FY 23 -24 Activities • Maintenance operations and enhanced security/cleaning during special events, holidays, and peak-season ~, • Continue to host weekly and signature events: ✓ Surf City Artisan Fair . ✓ Surf City Nights ✓ Chili at the Beach :: , � ' J i ✓ HB4th Block Party %¢ .�; , .` '3�'� ! ✓ Surf City Spooktacular t ' ` ': '' ... f& ✓ Surf City Days and He'e Nalu Pier Festival �' q ."� .-` . '. ✓ Magic on Main Street 4 rif t/ ' 4 �' f . f � Holiday• Beautification (lights, snowflakes, holidaytree r ' 1* .1•r =_ I' - ' • Improve communication (CRM) and strengthen brand identity ,. . •1 • x .' ' through advertising and marketing programs ' J. ; `' , - �Y I- r 74. k i • Continue day-to-day operations (administration and finances) :� 239 Budget Surf City Artisan Fair $268,000 Surf City Nights $263, 140 City of HB--Maintenance $198,000 BID Member Assessments $110,200 Ambassador Program (VHB) $36,000 Other Events $35,000 TOTAL INCOME $910,340 240 Assessment Breakdown ,,,,•_.,!„.42,., ..,,,,, „„:,,, ,...„, .. „„... , . .. , _ ... . ,. .. ,,,i. „::, ..,„ ..„ 7 r „,, . . , ,;,,,2, -2',I4-t,,:r:-;,.4 ,1%;‘,-,-":2 s-,-.,'•P fAT:,,,,.,,*.,,,,,:,,,i1,-,I.-.;. „=tx,,-1; -;,'!'"$. , .;,(9101, 5',...i 4- ..4--- , - '' -7.,1= r '' - ;., ,'''' .-Y.,'-4-1 r7,: 44; ,,,.,,,,,,,,,,,,.. , .,.,r, , , , ,_ , ,i . ,. ., ti --„;,-,":''''- r ' ,$s ; ,,: r , xa;;s1,-,,:.,: r=111,,:.:::k L-,"- ^,,!•::Or.;- .i":11.Ar',..Z...''7._:^2,%!,L,s- ,'';'" '11 .,L4—, — , ' e • ',ft " - - "'. - • Ambassadors Program (30%) $33 060 , --- , . . Executive Director-120%) - _ <2.) n40 -,,-, ''' . _ ., , Enhanced Maintenance (15%) _ . . ' <16,530 . v _ .. . . _, ._ Holiday Beautification -(15%) $16,530 ., . : ... 1 Marketing & Events (15%) - , . CRM Software Program & Staff (5%) $5,510 TOTAL EXPENSES ;!. $1104,2C. 0 . _ 241 AflflUal f • State law requires an annual protest hearing F" ,,, 4 .., . r.# �� ;.r to receive and consider any protests against � . �44 �� 5 the assessment for FY 23-24 (scheduled for x ,.,., M4 3i M.:t October 3, 2023) t • Only protests by affected business owners = a. { can be considered • If protests received total 50% or more of the aV __ assessment value,.no further proceedings to continue the Distrct can be considered for ` �r_. ,1 one year a1•i'• ,,,,, , • If lack of majority protest exists, Council can �ri � arm` 't ��' :` renew assessment for the upcoming year ; r ,, -? , , *" ' ' Recommendation • Approve the Annual Report and Proposed Budget for FY 23-24; and, • Adopt Resolution No. 2023-37 "Declaring the City's Intention to Levy an Annual Assessment for FY 23-24 within the HB Downtown Business Improvement District", which sets a public hearing for October 3, 2023 to consider continuation of the District; and, • Authorize the revenue appropriation of $3,200 and an expenditure appropriation of $3,200 for a net zero impact to the fund. 243 ° .e.a sofa= , i. +yyy vs'a"'" _- s"� i gym ,v,.sue 1 ' .1414 ' '''..11) k,- l'-1 -,', ,..,,,..,- .,,,....cb — - -,,... .i. ...i, , i ,it... *fir :,,t `�/ � �;�� r ,E4 '? { 'ri'h •,+.....;,,R' tSi `i'�4r...ft f'.6 'S�)Mr�y `� v j N yw. . 1. --',..',47-.7:„..1 y,,,,,,-',_;,,..-,,,;,, f, f;1;,,,,::::, - ' 'Pt'Sp 41i:k ... .., 4f • - . } �"1l R • ' .=1-..'''''''':4. trt):e14'..1,j:4:;;;".;:;4'...'..'`... ... ,. W ..... ,,. R n 4 ' y'p;;I.,t f' ' 5 ..'=... 0 -} 1 k rF_ a ', yr n'G, ,S. , s" i{i TY'L x'r.. u - C... (111) 0 ■ to a) II'0NTINGTD CITY OF HUNTINGTON BEACH •, DEPARTMENT OF COMMUNITY DEVELOPMENT —couNri 'f PLANNING • BUILDING • PERMIT CENTER • ECONOMIC DEVELOPMENT • HOUSING • CODE ENFORCEMENT September 8, 2023 Dear Huntington Beach Downtown Business Improvement District Member, This letter is to inform you that the annual renewal process to levy an assessment on businesses located within the Huntington Beach Downtown Business Improvement District ("District") has begun. Enclosed is a Frequently Asked Questions (FAQ) list about the District's annual renewal process. In accordance with the California Streets and Highways Code, the process begins with the District's Advisory Board preparing and submitting an Annual Report and proposed budget to the City Clerk, which is then presented to the City Council for approval or modification. On September 5, 2023, City Council approved the Annual Report, including the proposed budget, and adopted a Resolution of Intention to levy assessments for the upcoming year. Enclosed with this letter are the Resolution of Intention and the Annual Report for Fiscal Year 2023/2024; which consists of the District's boundaries and benefit zones, the proposed assessment formula/method, and a general description of the activities or improvements the proposed assessment will fund. No amendments are proposed. The City Council public hearing to levy the annual assessment is scheduled for October 3, 2023, at approximately 6:00 pm. At this time public testimony may be heard regarding this matter. District businesses are provided the opportunity to support or protest the levy of assessments for the upcoming year. If written protests are received from businesses paying 50% or more of the total assessment value (approximately $115,000), no further proceedings to continue the District can be considered for one year. Written protests must be received by the City Clerk no later than the public hearing. District businesses that wish to submit a protest may use the enclosed form. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or, • emailed to Steven.Aguilar@surfcity-hb.org (Assistant City Clerk) with the subject line: Downtown BID Protest; or, • submitted in person to the City Clerk before the October 3, 2023 public hearing. If you have questions, please contact me at (714) 536-5547 or Kriss.Casanova@surfcity-hb.org. Sincerely, Kriss Casanova Economic Development Manager 2000 Main Street • Huntington Beach CA 92648-2702 • www.huntingtonbeachca.gov U. • , Huntington Beach Downtown Business Improvement District 'cnt%g ar Annual Renewal FAQ �c-F.�oiiN ,A What is a Business Improvement District(BID)? State law allows cities to create Business Improvement Districts (BID) where each year business owners vote to pay assessments to fund improvements and activities above and beyond the baseline services provided by the city. BIDs are public/private sector partnerships that perform various services to improve and promote their individual business district. Today, there are over 1,200 BIDs in the United States alone, with additional BIDs throughout other countries. How was the HB Downtown Business Improvement District formed? In partnership with downtown business owners, the Huntington Beach (HB) City Council formed the HB Downtown Business Improvement District(District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in downtown. In 2008, City Council appointed a non-profit organization, HB Downtown, to serve as the District's Advisory Board. HB Downtown acts to administer the District's funding and manage the activities outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and paid staff to support the District. What are the assessments and boundaries of the District? There are approximately 255 businesses in the District with an annual total assessment of approximately$115,000. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. See Exhibit A to view boundaries and zones. The District's assessment is collected with the City's business license tax, which is billed annually. The Assessment Schedule for FY 23/24 is included as Exhibit B. Is a BID Assessment another City Tax? No. BID assessments are different from taxes. As set forth by the California Streets and Highways Code, assessments provide benefits to businesses located within the BID boundaries. While it is true that businesses within the boundaries of the District must pay the assessment, it is important to remember that the District was established originally through the consent of those businesses that paid a majority of the assessment. What is the District's Annual Assessment process? Each year, businesses in the District are provided an opportunity to protest the assessment for the upcoming year. As part of the District's annual renewal process, HB Downtown serves as the Advisory Board and is required to prepare an Annual Report, which includes a proposed work plan and detailed budget for the upcoming year, and information outlining the method and basis for levying the assessment. The City Council must adopt resolutions approving the assessment for the upcoming year. The public and individual members are provided notification of these meetings. FY 23/24 Annual Renewal Schedule • City Council Meeting (September 5, 2023) o Consideration of the FY 23/24 Annual Report and Budget and action by Council on a Resolution of Intention to levy assessments • Public Notice & Mailing o Resolution of Intention to Levy an Annual Assessment published in newspaper and mailed to each business owner • City Council Meeting (October 3, 2023) o Public Hearing to receive protests against levy of assessments and Council consideration of the assessment levy for the upcoming year How can I provide Public Hearing comments for or against? At the annual public hearing this year(October 3, 2023), all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. Support for or protest against the levy of assessments may be made orally or in writing. An oral protest may be made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed total assessment(approx. $115,000) are against (protest) the assessment, a protest must be in writing and from the business owner or"designated agent". All written protests must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or • emailed to Steven.Aguilar@surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Protest, or • submitted in person to the City Clerk before the October 3, 2023 public hearing. Each written protest must: (i) be filed by an owner of a business located within the Business Improvement District and (ii)be signed by the person shown on the official records of the City as being the owner, or designated agent of that business. For purposes of determining the business owner for protests, the City uses the information provided when the business owner appears for a business license. If the person signing the protest is not shown on the official City records as the owner of the business, then the protest must be accompanied by written evidence that the person signing is the "designated agent"for the corporation or entity. A written protest may be withdrawn from the record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to continue the matter to its next regularly scheduled meeting to allow for thorough verification of written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent(50%) or more of the total assessment value of the District, then no further proceedings to levy the assessments shall occur for FY 23/24. If the 50% or more written protest is specifically for an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. How can I get more information? Interested persons may view the agenda items on the City's website at www.huntingtonbeachca.gov/government/agendas. Further information regarding HB Downtown may be obtained from Jamie Strong, Executive Director, at (714) 536-8300, or Jamie.Strong@hbdowntown.com. For information regarding the annual renewal process, you may contact Kriss Casanova, Economic Development Manager, at (714) 536-5547, or at Kriss.Casanova@surfcity-hb.org. Exhibit A District Boundaries and Benefit Zones '*'"1 .',. �� Y 1;:: • to• __.. �' '? 3 (39: 4. , " _ td.3rin, 1 .,. c \'•.,. _ -im'tv.Y' " Chlc.iyo'Atie 'hldmaid: {411;1 ,y • '° Shall Chi 'AI: i;i,v i,,1 �,•�, s. Rntltmnra dve' ; off ICI { ; `' 1" _ 1 ,:ii r •',E?c J i'14 a�cltall;Cir. I , 44n it''m-- ' S ¢v ', -. .'AO/ : ,it� co!.::"- s 0,51: 17ur¢taal. �nulhw out e. I' , / < .. _ * :Ptinr.�.; ' ,y `r S�FI"W.CSI: ,3a,IbD..Cif lhaenndaP 6,/ 1 <ti. N n h m ,a!', - .: dq, '°`' ':;i.airn z'sOz4 4D'yeto ,Y •• ti j r � 1,1 1 _IInn(ingtomBegch !':,,t • Doivntowit.8nsiness Improvement District Boundaries that Berielt Zones'1&2.' . ' , `{' Exhibit B Assessment Schedule Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 ' $200 1,001 -2,500 sq. ft. $702 $400 2,501 4,999 sq. ft. ' $1,053 $600 5,000+sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less !$351 `$200 1,001 - 2,500 sq. ft. $702 $400 2,501 -4,999 sq. ft. $1,053 $600 5,000+sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 :$800 51 rooms or more . $1,404 $1,200 } Services/ Office 1st Floor $281 $160 Basement, 2nd.Floor.or Higher 1,000 sq. ft. or less $120 '$90 1,001 - 2,500 sq. ft. $150 ' $120 2,501 -4,999 sq. ft. $300 $150 5,000+sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 ' ' , $300 „.� FY 23/24 BID ASSESSMENT Protest Form cam ,, stNt 40664 y4 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ``� ANNUAL RENEWAL \,,�`��° trrif c�',�r NOTE: The person submitting this protest must be the owner(or designated agent) of the business referenced below. On Tuesday, October 3, 2023 at 6:00 p.m. or shortly thereafter, City Council will hold a public hearing to consider levying the annual assessment for the HB Downtown Business Improvement District (District). Meeting information will be posted once the agenda is made available at www.huntingtonbeachca.gov/ government/agendas. Written comments for or against the proposed assessment can be: • mailed to the City Clerk, City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or • emailed to Steven.Aguilar@surfcity-hb.org (Assistant City Clerk)with the subject line: Downtown BID Protest, or • submitted in person to the City Clerk before the October 3, 2023 public hearing. Business owners interested in submitting a protest against the renewal may use this form (or provide their own). El I am protesting the proposed assessment in its entirety. El I am protesting the following specific types of improvement or activities to be funded by the proposed assessment: Business Name Business Address Business Owner/ Designated Agent Name Title Signature Date Note: 1. If the individual signing is not the owner but rather the designated agent of the corporation, partnership, limited partnership, limited liability company, etc. (collectively"entity"),then the name of the designated agent must be on file with the City's official records for the protest to be counted. 2. For additional information, please contact Kriss Casanova, Economic Development Manager, at Kriss.Casanova@surfcity-hb.org, or(714) 536-5547. PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on September 11, 2023, I served the foregoing documents(s) described as: A Resolution of the City Council of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2023-2024 Withing the Huntington Beach Downtown Business Improvement District on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 257 Occupants/Owners — See label list a. [X] BY MAIL -- I caused such envelopes to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Executed on September 11, 2023, at Huntington Beach, California. ienf71(-"Z—_,,A Senior Deputy ty Clerk g:/followup/appeal/t!proof of service letter!!.doc D I U " vii.Di f--- VI J 1 U I - v-. COPY Business Name 1 LOOK VINTAGE 221 N MAIN STREET BEACH Mailing Addres 217 5TH STREET PROPERTIES LLC Mailing C. , ailing State Mailing Zip HUNTINGTON BEACH, CA 92648 221 MAIN STREET#S HUNTINGTON BEACH, CA 92648 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 412 WALNUT AVE 7282 MURDY CIRCLE 602 PACIFIC COAST HWY STE A HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA92647-3533 HUNTINGTON BEACH, CA 92648 7-ELEVEN STORE #2172-34653A A&S ACCOUNTING SOLUTIONS INC ALCHEMY WELLNESS P O BOX 139044 321 5TH STREET 9352 LA JOLLA CIR DALLAS, TX 75313 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE 401 MAIN ST STE 109 1229 CORNWALL AVE STE 301 8258 PHLOX ST HUNTINGTON BEACH, CA 92648 BELLINGHAM, WA 98225-5023 DOWNEY, CA 90241-4821 ANDE'S PERUVIAN ARTS AND ANDE'S PERUVIAN ARTS AND CRAFTS (CT) AND CRAFTS (CT) ARIA HOOKAH LOUNGE 18731 APPLEWOOD CIRCLE 18731 APPLEWOOD CIRCLE 1555 VERDE DRIVE EAST#2C COSTAA MESA, CA 92626 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92646 ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT 21632 KANAKOA LANE 419 MAIN ST#309 SYSTEMS (ACMS) HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 MIRA OMA,BELL CA 917AVE AVE#119 MIRA LOMA, CA 91752 AVILA'S EL RANCH ITO H B B J'S RESTAURANT& BREWHOUSE B L K EARTH SEA SPIRITS ATTN: DIANNE SCOTT 318 MAIN STREET 300 PACIFIC COAST HWY STE 202 HUNTINGTON BEACH, CA 92648 7755 CENTER AVE STE 300 HUNTINGTON BEACH,CA 92648-5113 HUNTINGTON BEACH, CA 92647 BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS #362100 1958 PLACENTIAAVENUE#A 19892 OFEILA LN 1 TAIGA COSTA MESA, CA 92627 HUNTINGTON BEACH, CA 92648-2635 COTO DE CAZA, CA 92679 BE GOOD R AURANT BEACH ISLAND BEACH WAVES and E IENCE 127 MAIN STREET 18777 SINCLAIR LANE RIV SIDE, CA 92503 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-6867 BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN 526 MAIN ST# 101-10 315 3RD STREET STE P 257 WAKE FOREST ROAD HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92648 COSTA MESA, CA 92626 BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN & COMPANY CPA 315 3RD STREET# 0 14982 BALLOU CIRCLE 215 MAIN STREET 1/2 HUNTINGTON BEACH, CA 92648 WESTMINSTER, CA 92683 HUNTINGTON BEACH, CA 92648 BOMBURGER BREWSTER'S ICE C B INVESTMENTS INC 200 MAIN STREET STE 110 613 6TH STREET 300 PACIFIC COAST HIGHWAY#301 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648-4905 HUNTINGTON BEACH, CA 92648 CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC 65 PALANTINE APT 245 26 PALANTINE APT 245 65 PALANTINE APT 245 IRVINE, CA 92612 IRVINE, CA 92612 IRVINE, CA 92612 CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC 200 MAIN ST# 112 123 MAIN ST# 101 414 WALNUT AVENUE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CELLORION (CT) CENTER FOR ORAL HEALTH CHARLIE'S GYROS 1817 ALABAMA STREET APT D 305 ORANGE AVE#C 200 MAIN STREET# 103B HUNTINGTON BEACH, CA 92648-3150 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CHICKEN IN A BARREL BBQ COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE PO BOX 17035 200 MAIN STREET # 105 16842 SIMS LANE# 1 SOUTH LAKE TAHOE, CA 96151 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649 COLDSTONE CREAMERY COMPASS COASTLINE REAL ESTATE INVESTMENTS 416 OLIVE AVENUE#K 303 3RD ST STE 200 215 5TH ST STE A HUNTINGTON BEACH, CA 92648-5142 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE 411 MAIN ST STE A 101 MAIN STREET#220 221 MAIN STREET# F HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CROWN BEAUTY ATELIER CRUISERS PIZZA BAR GRILL CUCINAALESSA HB PO BOX 9845 210 5TH STREET 520 MAIN STREET NEWPORT BEACH, CA 92658 HUNTINGTON BEACH, CA 92648-5118 HUNTINGTON BEACH, CA 92648-5134 CVS/PHARMACY#819 DAIRY QUEEN DARE ME BIKINI ONE CVS DRIVE MC1160 11479 BROOKRUN 320 MAIN STREET# 1/2 WOONSOCKET, RI 02895 RIVERSIDE, CA 92505 HUNTINGTON BEACH, CA 92648 DASH OF SASS DEL MAR GLAM DENTAL URGENT CARE 326 MAIN STREET 16802 ALGONQUIN STREET 305 ORANGE AVE#A HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92648 DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH 565 ESPLANADE# 107 311 5TH STREET 504 MAIN STREET#C REDONDO BEACH, CA 90277 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR 317 PACIFIC COAST HWY 1210 MAIN ST 416 PACIFIC COAST HWY HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-2721 HUNTINGTON BEACH, CA 92648 EUROPA NAIL STUDIO EV RIDEABLES LLC Excel' Luxe Lab 508 MAIN STREET#A 401 MAIN STREET STE 105 501 Main Street Ste A HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5169 Huntington Beach, CA 92648 F H A REVIEW F45 TRAINING HUNTINGTON BEACH FOUR SONS BREWING P O BOX 5158 DOWNTOWN 1506 PACIFIC COAST HWY 180 5TH STREET STE 100 HUNTINGTON BEACH, CA 92615 HUNTINGTON BEACH, CA 92648-7107 HUNTINGTON BEACH, CA 92648 FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES 300 PACIFIC COAST HIGHWAY STE 201 401 N Main St#209 PO BOX 151 HUNTINGTON BEACH, CA 92648-5113 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92648-0151 GOOD VIBES GRATER GRILLED CHEESE , GRUPO GALLEGOS 501 MAIN STREET#E 120 5TH ST 300 PACIFIC COAST HWY#200 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 H M R ARCHITECTS HAMLIN GOODING HANDEL'S HUNTINGTON BEACH 221 MAIN ST STE I 221 MAIN STREET#J 2820 NEWPORT BLVD APT 8 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 NEWPORT BEACH, CA 92663 HAVENMD HB MAIL BOX INC HEADLINER 315 3RD ST#K 412 OLIVE AVE 315 3RD STREET STE 0 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5181 HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP 419 MAIN STREET STE E 205 1/2 MAIN ST 113 20TH STREET HUNTINGTON BEACH, CA 92648-8124 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HQ GASTROPUB HUMMUS BEAN GRILL HUNTINGTON BEACH BEER COMPANY 412 OLIVE AVE#611 303 3RD STREET UNIT 130 201 MAIN STREET#E HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTONBEACH EASY RIDER, HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT DANK CLOTHING 322 MAIN STREET 300 PACIFIC COAST HWY STE 410 326 MAIN ST STE 101 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5107 HUNTINGTON BEACH, CA 92648 HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR& GRILL 300 PACIFIC COAST HWY STE 410 P O BOX 518 200 MAIN STREET STE 201 HUNTINGTON BEACH, CA 92648 GLENCOE, IL 60022 HUNTINGTON BEACH, CA 92648 IHOP ICECREAMTON -SOFTY ICECREAM & IMAGINCY 12559 W HAVELOCK AVENUE HANDCRAFTED CHURROS 428 MAIN ST#202 MAR VISTA, CA 90066 12652 GROVEVIEW STREET HUNTINGTON BEACH, CA 92648 GARDEN GROVE, CA 92840 INDARRA MODERN INDIAN CUISINE INIS THE ENERGY OF THE SEA INKEDIN TOOLS LLC 301 MAIN ST# 107 P 0 BOX 92136 4545 MAYBURY CIR HUNTINGTON BEACH, CA 92648 PASADENA, CA 91109 CYPRESS, CA 90630 INNOCEAN WORLDWIDE 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