Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
Home
My WebLink
About
Approve Huntington Beach Downtown Business Improvement Distr (2)
INcrQk 2000 Main Street, Huntington Beach,CA 92648 t�: City of Huntington Beach APPROVED 7-0 File#: 24-663 MEETING DATE: 10/1/2024 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Eric G. Parra, Interim City Manager VIA: Jennifer Villasenor, Director of Community Development PREPARED BY: Christopher Kennedy, Economic Development Project Manager Subject: Public Hearing to Adopt Resolution No. 2024-42 for Annual Assessment Approval in the Huntington Beach Downtown Business Improvement District for Fiscal Year(FY) 2024-2025 Statement of Issue: On September 3, 2024, the City Council adopted Resolution No. 2024-41, declaring its intention to levy an annual assessment for the Huntington Beach Downtown Business Improvement District (District), and authorized the City Clerk to schedule a public hearing for October 1, 2024. Each business within the District is assessed an annual fee that the City collects and distributes for use towards additional services for the defined geographic area that are beyond the City's baseline services. The City Council is now requested to conduct the public hearing and consider adopting Resolution No. 2024-42 to approve the assessment for FY 2024-2025. Financial Impact: The District's FY 2024-2025 budget submitted by Downtown HB includes projected revenues of $910,625, with $117,000 expected from business assessments. The remainder comes from other sources. The City's FY 2024-25 Operating Budget, specifically the Huntington Beach Downtown Business Improvement District Fund (Fund 710), includes $125,000 in related revenue and matching expenditures. Recommended Action: A) Conduct the Public Hearing; and, ° B) If written protests of at least 50% or more of the total assessments are not received, adopt Resolution No. 2024-42, "A Resolution of the City Council of the City of Huntington Beach Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for FY 2024-2025." Alternative Action(s): The City Council may amend elements of the Annual Report, including fees, activities, improvements, City of Huntington Beach Page 1 of 3 Printed on 9/25/2024 powered by LegistarTM 431 File#: 24-663 MEETING DATE: 10/1/2024 or district boundaries, and update the Resolution as needed. However, if written protests are received from business owners representing more than 50% of the total assessed value in the district, the City Council cannot approve the Resolution. Analysis: The District was established by the City Council in 2004 to fund extra services such as security, marketing, and maintenance that enhance the downtown area beyond what the City typically provides. In 2008, the City Council appointed Downtown HB, a nonprofit formed by local businesses, as the District's Advisory Board. The Advisory Board makes recommendations on how the collected fees should be spent and suggests any changes to the District's boundaries or assessment formula. Each year, the City Council reviews these recommendations and either approves or adjusts them in a public meeting. Downtown HB manages the funds collected from the District and ensures they are used to provide services that benefit the District. The City and Downtown HB work together under a formal agreement to manage the District's operations. Annual Report and Proposed Assessment Budget For FY 2024-2025, Downtown HB will continue its efforts to maintain a clean, vibrant, and welcoming environment for residents and tourists. The Advisory Board recommends spending the $117,000 collected from business assessments as follows: • Ambassador Security Program -$42,813 (37%): Enhances visitor experience and safety, especially during peak seasons and events. Ambassadors, funded by Downtown HB and Visit Huntington Beach, patrol the area, assist visitors, report safety concerns, and work with the Police Department to ensure a safer environment. • Enhanced Maintenance -$20,000 (17%): These funds will supplement the City's cleaning services to keep Downtown clean and inviting, particularly during high-traffic times. The City's current cleaning budget is $198,000 per year, managed by Downtown HB. • Holiday Beautification -$20,000 (17%): During the holidays, Downtown is decorated with lights and festive displays to create a welcoming atmosphere for both locals and visitors. • Marketing -$15,027 (13%): Marketing efforts, including advertising, social media, website updates, and email campaigns, will help promote Downtown as a destination. • Community Events - $13,000 (11%): Downtown hosts popular events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street. These events attract visitors and strengthen community ties. • CRM Software and Staff-$4,000 (3%): Downtown HB uses Monday.com to manage relationships with stakeholders and event vendors, improving communication and marketing. • Financial Services - $2,160 (2%): A third-party CPA provides financial oversight, ensuring transparency and accurate recordkeeping. City of Huntington Beach Page 2 of 3 Printed on 9/25/2024 powered by Legistarm 432 File#: 24-663 MEETING DATE: 10/1/2024 The total proposed budget for FY 2024-2025 is $911,102 (Page 20 in the Annual Report), which is an increase of$762 from the previous year. There is also $160,806 in unallocated reserves, available for future needs. Additional revenue sources include events like the Surf City Artisan Fair, Surf City Nights, and the City's contribution for maintenance services. District Renewal The submitted Annual Report, required by state law, includes the following: 1. No changes to the District's boundaries or benefit zones; 2. A list of planned improvements and activities, with estimated costs; 3. The method used to calculate the assessment for each business; 4. Any surplus or deficit from the previous fiscal year; and, 5. Contributions from sources other than assessments. A ten-member Advisory Board, elected by District businesses, governs the District. State law requires that the funds collected benefit only the businesses in the District. Currently, around 270 businesses pay annual assessments ranging from $80 to $1,404 per year, with an additional processing fee of $12. There are no proposed changes to the assessment formula or the District's boundaries this year. Business owners may submit a written protest if they disagree with the proposed assessment. - Protests must be filed by the business owner or their designated agent, as shown in the City's records. Protests may be withdrawn at any time before the public hearing concludes. If written protests have been timely submitted by District businesses that pay 50% or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for FY 2024-2025. If the 50% or more written protest pertains only to a specific improvement or activity, then that type of improvement or activity shall not be included in the upcoming year. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines Section 15060(c)(3). Strategic Plan Goal: Economic Development & Housing Attachment(s): 1. Resolution No. 2024-42 Exhibit A: Annual Report and Proposed Budget for FY 2024-2025 Exhibit B: Boundary Map, Business List and Assessment Schedule Exhibit C: Improvements and Activities proposed to be funded 2. PowerPoint Presentation City of Huntington Beach Page 3 of 3 Printed on 9/25/2024 powered by LegistarT"^ 433 RESOLUTION NO. 2024-42 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2024-2025 WHEREAS,the Parking and Business Improvement Area Law of 1989, codified at Streets and Highways Code §36500 et seq. (the"Act") authorizes cities to establish parking and business improvement areas for the purpose of imposing benefit assessments on businesses for certain purposes; and The City Council formed a business improvement area, the Huntington Beach Downtown Business Improvement District(the"District"),by the passage of Ordinance 3661 on September 7,2004. The City is proposing to levy an assessment for fiscal year 2024-2025 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and"Proposed Budget for Fiscal Year 2024-2025" (collectively, "Annual Report"); and On September 3, 2024,the City Council adopted a resolution declaring its intention to levy an annual assessment for Fiscal Year 2024-2025 as proposed by the -' District's Annual Report. NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve, determine and find as follows: SECTION 1. The City Council hereby confirms, approves and adopts the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which report includes a proposed budget for Fiscal Year 2024-2025 and a description of the improvements and activities to be provided for Fiscal Year 2024-2025. SECTION 2. The City Council of the City of Huntington Beach hereby authorizes a levy and collection of assessments within the District for Fiscal Year 2024- 2025 as proposed by the Annual Report. The amount of the assessment shall be as per the assessment schedule and is to apply to all businesses in the District as shown in Exhibit B. SECTION 3. The assessments collected will be used in part and as provided in the Annual Report. 24-14974/347773 1 Resolution No. 2024-42 SECTION 4. This resolution shall take effect on October 1 , 2024. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 1st day of October , 2024. Mayor REVIEWED AND APPROVED: INITIATED AND APPROVED: 4_____L/H (7/ City Manager c e D r of Community Development APPROVED AS TO FORM: City Attorney A/TTEST: 4);41., 9-674•114 ) City Clerk 24-14974/347773 2 EXHIBIT A Resolution No. 2024-42 Exhibit"A" ttr I p hl '',Tit - .: • {� ti �•t M ;, di / 't.,a n .... ,,., . I,: ,,.,_, :„..,..._ ..... ii_ r iv , . •1. H`•, 11.I ` — � ' ♦. p • ' I ? � ' ' j15 __ t—i _ i .,{ T� a f .-. -1, .Barr ; _ .A.Y1r - 1 _ ,11 I f i — .yam\_,.�_ �� � « .l • \,...-.- a.. }': HUNTINGTON BEACH DOWNTOWN BUSINESS ,. . IMPROVEMENT DISTRICT _ .x. ANNUAL REPORT 2024-2025 .'1.0..?. 1 '. ',Al ? , WI • ,,ii....:-.:nix. ,ie...,•1 I ., !... ,t.i..: t•t., , ., i, ,.- Q.,,,Qar.'.-1'. 'i 02.. ... ..• iw.- ,,„ .„Ici,, „4. , iii ••,..i sa ...4.1,-A,,...M ..,/,.., •- h, •,(1...-..i .l.. '.,. - ,•:.'.•.:...1,4, yl:.... .r4:1.,•=4.-..:.... - ..:...44% :•-'..,,,,.`1,,-r- ••.- -''' !`-.', .I-:-','"•.:;•% 1‘.C1:';'..y:1`.!1•=f. 't"; 1 ' %4 I' f!. - ,.,.-Ao, ' 4\ ; „..,:....:........., .,:. . -. LI)/, 4 ',":1,', 4, '',-4(i) yi-,:,!,:a . • ,t.ci.y.s,.‘rar',,,'ii'•,. .0,•.. ,, ..t..,,,,..... _...., It . . ,Ji:' 9' ..'t''-'!.)t''' .•' 1 1 . CI 4 ',, ,i ••. A ,, —• 1.; - .....,_.2::,.. , . S .I . p,.., •.--1- •--- - -- i. lar-11-- ,.--:.••.r.r -• It... _ -- -,. ,:-,:iniv.,, •1.0; . -...., ,., , .,..,...„..., )i-,Th.*,_ %,.. .!,--igRi.ti.• . 7 :-.1: .00 .„e ,4*. .... :,-.":%, ,,,.—.:.7,-;4„, , ---- t• p - -, f.,..: 0,--vir _ ,.... ,,...„.4. — .:., ,,,.,f7,4!.... . , • -=. '' "'.;- F4 i .- v.. a 1 itti I f .?••,•"! • ‘ ',,_ , • ' ' 1,- i% l,-1,- _os. —_____; '5 e ,)ii.(*.r.4- 1 4i, .4.,-. , , .A, Q. .. - -. 't4ei,a- 1 -4:,-J, ,h, " v• :'I------.I . , I 1'4(1.1)6, 4f0-- ,,:, iLi ot \i_rialviL:-N„:1:-.----... ...'ti.‘v.? 1,-',',..---j. .,,,,J• 1.1.--..! __-, , , .1,,.. , . , ,_ - - - _______ s., __ ........• . , 1 .. - --- ---- . . —........ . .;.,..6.1.. ,..,.. . A A_ . I . - - - • HUNTINGTON . ... . . . -• • . • ,, . • . , : .. BEACH . ........- . . . . •. . .. . DOWNTOWN . ...-. _, . , . BUSINESS . . . . . .. . . . .,,. . . . . •. . . • .. IMPROVEMENT _ - . -- . . . . . - ,• . . • ... • . . . DISTRICT .• . ANNUAL REPORT 2024-2025 WHAT IS A BUSINESS IMPROVEMENT DISTRICT? A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (Downtown HB), to serve as the District's Advisory Board. The Downtown HB acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. Downtown HB consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the Downtown HB's work. '- i44 3' r ' , ' --iv, A,. , I i ,. ,•,,,, . --• ,&Iv% •T(P4 ,,,;t. , . ..1 ! "-t v _.". 4,r, •411/61Y i=; � i1.=_�- -- .. _; ., ,'"~'� , 2024-2025 ANNUAL REPORT PAGE 1 WHAT IS A BUSINESS IMPROVEMENT DISTRICT? A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (Downtown HB), to serve as the District's Advisory Board. The Downtown HB acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. Downtown HB consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the Downtown HB's work. !Y C+ • 41 /I a t!_- 1 �1 It Tlty lir cI _ , 1.:-. .71 1'1.--,:. °1' --.: l.A" ' ## 'r' A —r— ..,1' • • s it-, , - i \f/ .��[ RR k4f �j ,- `�" `T•�`'f fik' l ! fir ' .1 f� *o r s r 2024-2025 ANNUAL REPORT PAGE 1 ABOUT DOWNTOWN HUNTINGTON 4.' BEACH 1- if 1e I Lr�. - r\{ , _i 77 rs iII ' 111 �' mil+,t ' I '11 ;. $ i�ft. � � 11•'' j qq' +Qw..., tt� I{I II. .J.lY t.;i 4, ,£_ I \ 4{ f rr FL. It r N i, ... �� `� ' ' 1 'Lc! .� "''` "— i i A shopping, dining and services 1'"I:i`'' �+Ji , ^.lIs" —. destination for locals and ;'!���a t'!, ( , 1 ."t, tourists visiting Downtown ' i 'r ' A -•- v. ,,, rdw. 1, { Huntington Beach + v, �4 r `i�" `' '`w _ own MS 1111111112 ;ti t I1, i. {'I.- _ L • '� I �lI I! ABOUT The Huntington Beach Downtown Business Improvement District dba Downtown Huntington Beach is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. Its purpose, first established in 2004, shall be to improve the economic business environment of the District related to marketing, safety, maintenance, tourism,parking and special events. Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose, first established in 2004, shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District's recreational, cultural and other attractions as a tourist destination. MISSION VISION To be the advocate for our coastal downtown To be a sustainable catalyst for a thriving community by creating economic vitality through improvements and activities; to and livable downtown, nationally recognized for its diverse local businesses establish the District as a shopping, dining and and authentic, unique culture. Known for services destination for locals and tourists. being welcoming, accessible, clean, safe, fun and environmentally conscious. 2024-2025 ANNUAL REPORT PAGE 2 BOARD OF DIRECTORS "', AND COMMITTEES giml r..; y I ,.i it } f It li 1 :if- ��..a_. d 1 1�1i z +1 _k . = 1`r�- ."..t"A - t ..atli Ili _ - EXECUTIVE COMMITTEE COMMITTEES CONT'D President: Susanna Smith, Makin Waves Salon Events Committee Treasurer: Sandra Schulz Taylor, Model Citizen Co-Chairs: Bob Bolen,Darrick Hearn Secretary: Moe Kanoudi,Main Street Eyewear Finance&Governance Committee Co-Chair:Susie Smith BOARD OF DIRECTORS Sandy Taylor,Moe Kanoudi Bob Bolen,Huntington Beach Realty Marketing Committee Darrick Hearn,Sandy's Beach Shack Co-Chairs:PT Kari Ivey,Second Floor Nominating Committee Nicole Llido,Visit Huntington Beach Chair:TBD Peter"PT"Townend,International Surfing Museum Stakeholder Outreach Committee Co-Chairs:Nicole Llido, Susie Smith 2024-2025 COMMITTEES Surf City Artisan Fair Committee Co-Chairs: Susie Smith,Sandy Taylor, Beautification Committee Moe Kanoudi Chair: Bob Bolen Surf City Nights Committee Co-Chairs: Susie Smith,Sandy Taylor, Bylaws Committee Moe Kanoudi Co-Chairs:Nicole Llido,Darrick Hearn 2024-2025 ANNUAL REPORT PAGE 3 MEMBER OVERVIEW ,.,.. ... . „ a : 'i ��t. �` o, Hit':, ,rraallmf Ave o a y 1 y F,'Y q r t • y a ° e° vvn,t.sand�� a 5 m a 1 sun `' rlv 'a'a Elmira Ave„ c o _ If, • a., a - N a y O'�e 9 u 3 1.: en Coral Ln •. os 4`� Carol Aven [� 1 l . D aloe Fin 1'J,�y7�� Chicago Ave ID.rerntale A. !'i/�0e N ShNI CI, a•r A n Dalumele Ave °Y Or L ''' 1 %a D.acheambe+Dr en _. 0 4'� Atlanta Avo i e Y'' c 9 a \41Y.rd{I CrI N f ,y nN,x a _ 2 o i =.30Nall C/I C , ry AL.,::: Ln al :In n11'6 n m ase D, cn /r/ •' c Sall/oal cil Maonnvar /J D S l C/r / ,� x E 51 _ L v/' F Si seaaree Ur 'J r/ J A°e i �LOrIn(o Di j r AI ///e.cO,„,i. QrpA L'oh, yvy,` N9e r°0V ieL oA 3 ` m 2 ,1-.. 1 Huntington Beach 14 Downtown Business Improvement District Boundaries and Benefit Zones 1& 2 5 There are approximately 270 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. 2024-2025 ANNUAL REPORT PAGE 4 MEMBER ASSESSMENT CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 -4,999 sq. ft. $1,053 $600 5,000+sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 -4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 -4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal,9 mos or less $500 $300 Assessments excluded for apartments,real estate agents,non-profits,home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the Downtown Huntington Beach Board by paying the equivalent fee annually.Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly. 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE5 MAINTENANCE REVIEW The Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established back in 2013,with a total value of$154,000. Presently, efforts are underway to update this agreement. However,the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2023-2024: $44,000 • 2022-2023: $44,000 • 2021-2022: $34,430 • 2020-2021: $34,430 • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs. Downtown Huntington Beach designates funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 6 MAINTENANCE SIDEWALK CLEANING MAP ,,,,,. N, N10',* ._,•4t:' N sCZ1/ 4,t.. 1,0, 4t& `4' ,, �� .'?� MI Li' lay w /x e'',,e Milir gh " 111 , . ..z.,,.,. . Gil 0�;+ oi�. ,��t, eN 90,, -, .. ,ice AtO ' 77 ,t_t 2 A.. .>.%7 * . 4_410. witl* v ,,,.•,. .,..4tr •...7N "- 4 tat* ,L- N 1444F4VN • •S 1 •.& '44yr 0, #.>' �,0� t/44. �� + � 0*/ lMEI ru, f:i �� �+ ��i��`� ``�t�'lp�, ,�... • lo., rta®® -f�to i< *'4 >..N t,t,,'*,,I StA4Yae4Vtek 5.Y,1i 57•ii 4 v 4,o\0, %e.A4:.,,.v,,S,_\# + 4 ® + ,t0t,s O.%44 44•i,':0, b4"*, \ `+ • ` ice;iiMmNI"mCM, H7AWv4v,*:e:_M mi h ` 411 411 NI � `, 11, iii- E 4, a 5 40, •'tt. ® 311 q)'9, .v+.% 4* .'' •*-0 4,4iNV/4 •AVA,,,b, 11,111 6; '54, 4+ -,,i6 '•:0 4, k1b.•1416.104* :111 AM E , ,,Aki.,V .k.,_ z4ig to 0 4 1e.6''' •11 WW1 RAI .„ 4 .pow %,., # ,, 4 Are<0. .:11:t.*.i, il, FS ' so 1 I 671j: '1 5* 0 1 t:7\f' o '� ill 4a4t N tt° asc>/es 4 e �� 2024-2025 ANNUAL REPORT PAGE 7 DOWNTOWN HUNTINGTON BEACH WEEKLY EVENTS ..m.` Every Tuesday Surf City Nights Certified •rtc,„ S� nn�� Farmers' Market and Street Fair draws both `�- 01, ``?_, `� , locals and visitors to Main Street. The S 1.4 `� . �j N atmosphere becomes vibrant with curated � - - -:.., vendors and local bands taking center stage. ri ! ,- , ••, . I The District businessess offer Surf City " •,p ' Nights Specials. This event offers a unique ` - _ ' i1*s i .1 4' �i' '.t-4''- shopping experience with a wide array of fresh .'�z t -1):We produce and goods. It also serves as a platform 4 _ 1 to engage with community partners and i,: t notable non-profits. 40' , SURF CITY NIGHTS TUESDAY NIGHTS A recurring event crafted to highlight the exceptionally handmade and regional 1 artisans. Enriched by dynamic programming and community engagement, it embodies 1 the Four Corners concept: Gathering,..,, .i v Giving, Creative and Learning. These .- , 11i,,;1i `,1 pillars foster an environment of , `'' (0 ;1' r.'6 ,c ' jl, 'r: 1 inspiration, philanthropy and knowledge- j ' sharing. Through art, music, non-profit 1 initiatives, community groups and educational I experiences, the Surf CityArtisan Fair creates a welcoming environment for all "'r attendees. ` SURF CITY ARTISAN FAIR FRIDAY, SELECT WEEKENDS 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE8 DOWNTOWN HUNTINGTON BEACH COMMUNITY EVENTS =t' A tradition started by Steve Daniels, Surf City Spooktacular is a beloved community event. Downtown Huntington Beach provides over fi 1 • $2,000 worth of candy to participating re;' y businesses. The community dresses up in +?,l;r,; i 1 . 1,, _ costumes to enjoy trick-or-treating, engaging r ) ;� ', 4 with community partner and participaing in ` activities including the Main Street Costume h,,. ' ►: ' Contest. Mayor Pro Tern Gracey Van Der Mark, 4.i r' �.< Chief Eric Parra, Division Chief Marty Ortiz and 4';i 1 if Lieutenant Roman Altenbach engaged with the _'OA community at the annual celebration. A SURF CITYSPOOKTACULAR OCTOBER 'p: 1 ''' -'`� The annual tree lighting event, Magic on " ' Main Street marked the beginning of �yi the holiday festivities at Surf City " ''A T` ". x I _, 4. Nights. Welcomed by Senator Janet ✓ , ,, i? , . Nguyen, Mayor Tony Strickland, Chief �`{ ' , ' -6, "S, , , Eric Parra, City Council and Chief Scott ,< ' , . ,VW,,3 ;�'^.f,, ';'^f Tit- 4 Haberle, the crowd gathered for a 'fi4, ,.. 1.", +„ 'v. .' ,4;, countdown to light the Main Street tree. .� '-•, ''%.4.;dLHJII• ' ' ' The holiday magic filled the air with 1 4 k' i` ' lively music, unique vendors and even a . ")`i t : special appearance by Santa himself. Fad , .' O. MAGIC ON MAIN STREET NOVEMBER 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE9 DOWNTOWN HUNTINGTON BEACH COMMUNITY EVENTS II Downtown Huntington Beach is a proud sponsor of the Main Street Block Party on ' Friday, July 5th. A tradition of -•, oUNROe �• ilkInd:: eendnce Day festivities, the event nn A ,1► ., i. A.; �` . z a music by the Ramsey t :r a--r ; .A ,r,.. -'� s- Brothers Band and Redneck Rodeo. The LI 1 community comes together for an evening of } `�{ ' ? celebration and entertainment in the heart i ', . • of downtown. MAIN STREET BLOCK PARTY JULY *' Locals and visitors come together to celebrate the _ `,[i/ culture of Surf City USA! Events include: 1,2,41,...J , ' Huntington Beach Surf Contest CBVA =is -s••. „�' . . Volleyball Tournament Huntington ,0 a Surf&Sport Demo Day Rickin'Fig 'Y4"' 4t,11. r 1 • Vintage Surf Festival Kowabunga Van Klan Bus Show Whether you're a beach enthusiast or simply seeking a fun- filled weekend Surf City Days offers something for everyone! SURF CITY DAY HIATUS UNTIL 2025 l , 1 ` - The annual Chili at the Beach is on hiatus until ""` 2025.While we wait for things to heat back up on Main a + �1 � Street, we look forward to reconnecting with !41 �. our chili contestants, vendors and charity partners who ''' work hard to make the annual event a community 4 ,- L favorite. / i 'Ny. t ` 4f r.. CHILI AT THE BEACH HIATUS UNTIL.2025- 2 0 2 4-2 0 2 5 ANNUA L REPORT PAGE 10 IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments,estimated to total $117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAGE 11 2024.2025 ACTIVf lIES AND MPROVEMENTS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach.The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District. • Regular Patrolling- The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD -The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors,answering questions, providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE 1 2 2024-2025 ACTIVITIES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing variousrommunication channels and organizing community events, has allowed us to engagetakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged ouicommunity, and enhanced the Downtown Huntington Beach brand. CRM In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders.The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2 0 2 4-2 0 2 5 ANNUAL REPORT PACE 13 STATEMENT OF FINANCIAL POSITION Huntington Beach Downtown Business Improvement District Statement of Financial Position As of June 30.2024 TOTAL ASSETS Current Assets Bank Accounts 1;C20 t-,.sl tlan4•Man Acct 715 18$.7l 1 b0 hrsl Bark-MM 7 601106.05 1C6D first Bark-Maintenance 10 770.33 105D Assessment C neckoq ko.I 2 000.00 Total Bank Accounts S288,763,14 Other CUrronl AEv41s 1330 Prepiid Rnnl .500.00 Undowsilnd Ftinrl; 1,409.50 Total Other Current Assets $1,909.5D TcY,;t'Currant A$s0tt $2290,572.54 I-xEd A558t5 11540 Ma.ChIngry$ F_ouipn•anl 11,651.65 1050 O lico Egli;merit 536.71 67U Corrprters 2.931.65 '700 AGovrit 1,d Pcprcciston -15,122.05 Total Fixed Assets $0.0D TOTAL ASSETS .$290,672.64 _IABILI1:LS AND EDUIlY Lt ahi':'.ie 3 Current Llabhh'ies Olher Current LlaD,ites 2080 Pay o11 Clearing •185.05 2100 Payroll Tax Payable r`iAR.55 Total Other CurrentUadliiies $-1,073,47 Total Current Liabilities $-1,073.47 l nrra Tnrrn 1 iihii Nig; 2400 N.•rr:..g Pnj ibin SBA FlDs. 150,000.00 Total Long-Term Liabilities $150,000.00 Total Lltlbiities $140,925,55 e4.iity 3100 Unrestncled hat Assets 7A,a74.00 Retai ad Earmrgs 0.00 Net Aeys'ue 62,872.11 Tole!EsiL:y $141,746,11 TOTAL LIABILITIES AND EOUIJV $290,872.84 2024-2025 ANNUAL REPORT PAGE 15 BUDGET VS. ACTUAL 2024-2026 ANNUAL REPORT PAGE 16 Huntington Beach Downtown Business Improvement District Budget vs.Actuals: Budgot_FY24 P&L- FY24 P&L October 2023-June 2024 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET Revenue 4050 Be Asseasrnenls U0,354.C9 81,9Da.D0 6,454.00 110.12% 4100 Clt,li at Ow Bomb 25.030 00 25.000 00 4200 Event Revenue 370,358,23 384.500 00 -5,1411 f 98.66% 4300 Burt Cly Nz}fl's -2,895.00 -2,R95 00 44co Surl City Days 0.00 C 00 48013 City of HB Mail iianmwad 148.500.00 I46,5004O u.VU 1UU.UU ni, Toisl Revenue U15.317_23 $639,900,00 $.24,5B2.77 96.1616 Cost at Geatlr;S:>td 6100 Rental 8 Se^.up 37,515-72 50,2,00,00 -12.884.78 74.43 5S 5'1,0 Parking 2,718.86 200.0D 1,518.86 302.10% 5230 Street Cleaning 525.00 22,353.00 -21.i125.00 2 35% 5250 Street C 06613 8,4.00.00 8,400.00 5303 Event Expenses 25,204.10 35 000.00 -9,795.81 72.31% 5330 tnte:ta nnlcanl 900.00 2,250.00 -:,350.00 4CCO% 5340 Event Ptarrn'1s 31.1350.00 43.550.03 .11,703.00 13.13% 5370 Outs,ae Services 61.244.74 553,160.00 7,4114.74 113.92% 53BD Printing 8 Proeut3inn 4,961./3 9,900.00 -4,938 27 50.12% Total 5300 Event Expenses 124,160.66 144,460.00 -20,299.34 85.95% 5500 Miscellaneoua 4,000 00 4.003 30 5500 Holiday Seaacliticar 01G 20,900.00 20,00000 900 01 104.50% 5800 Matretinal'acr 159,310.00 150.000.00 3 318 CC 102.13% Total Coal of Goods Sold $357,537.74 $394,1110.00 $36572.26 90.7E% GROSS PI4OH t $287,7/2.49 $245,790.00 $11,969,49 104,56% Expeid+tures 7010 Advent:Om S Marcollig 337.96 9.113C 00 8,682.04 3.76% 7050 Bank Charges&Fees. 383 31 94:10.00 -519.69 42.59 5S sOT0 ConSJltarlls 96..1 T94.55 151.650,00 -55,470.35 03.42.E 7100 Duos&subscnptnns 3,544 O6 9.030.0 -6,466.04 39.35% 7150Inst+rance 952DD 2,150.00 •',1913.00 44.28% 7160Interew 9,000.00 -9,000.00 7170 Legal&Aocouriing Services 5,533 00 4,800.00 /33.0D 115.2/% 190 Meeting 8lrainir'g 146.00 2,250.00 •2,-04.00 549 7191 =let ilos 0.00 .3 00 7210 Office Supp;es 1,740,C6 4,500.00 -2,159.94 38.67% 7283 F'Ggtagc' 36.97 36 97 7290 Rent&Lease t4,100,00 '3.700.00 4CC 00 102.92% 1300 Repairs&Ma.ntenanca 1.592.62 1.890.60 -207.36 88.48% 7310 Security 11,715.00 11.715 00 7315 Ambassador Program 39.171 16 7.861 DO 31.310.16 498.30% Total 7310 S4arrttr 50.686.16 7,661A9 43,026,16 647.32 114. /320 Poxes&Likectgas 6.844.44 2.250.00 4,594.44 304.20% 2024-2025 ANNUAL REPORT PAGE 17 A surplus of approximately $5,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year. The items listed in the assessment budget are separate from the Downtown Huntington Beach budget. 2024-2025 ANNUAL REPORT PAGE 18 2024-2025 BUDGET 2024-2025 ANNUAL REPORT PAGE 19 HUNTINGTON BEACH DOWNTOWN BUSNIESS IMPROVEMENT DISTRICT 2024-2025 BUDGET INCOME: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of H8 Maintenance $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 516,500 $16,500 $16,500 $198,000 VHBAmbassadorfunding $3,000 $3,000 $3,000 $0 $0 SO $3,000 $6,000 $6,000 $6,000 $5,000 $3,000 $38,000 Surf City Nights $20,000 $18,000 $20,000 $18,000 518,000 $20,000 $24,000 $26,000 $27,000 $27,000 $27,000 $25,000 $270,000 Assessments $117,000 Surf City Days $10,000 $10,000 Chill at the Beach $25,000 $25,000 Surf City Artisan Fair $21,000 $21,000 $24,750 $12,750 $10,875 $19,500 $24,750 $26,000 $22,000 $22,000 $22,000 $26,000 $252,625 Monthly Totals $60,500 558,500 $64,250 $47,250 $45,375 $56,000 $68,2501 $74,500 $71,500 $71,500 $70,500 $105,500 $910,625 EXPENSE: OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP YEARLY TOTALS City of HB Maintenance $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $16,500 $198,000 Assessments(see p.22) $117,000 Ambassadors Security $3,000 $3,000 $3,000 $0 $0 $0 $3,000 $6,000 $6,000 $6,000 $5,000 $3,000 $38,000 Bank Charges $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 Dues&Subscriptions $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 Insurance $0 $550 $0 $590 $0 $0 $1,010 $0 $0 $0 $0 $O $2,150 Accounting $450 $1,200 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $6,150 Legal fees $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 54,800 License&Fees $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 SOD Election $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,600 $1,600 Meeting/Training $1,500 $0 $0 5750 50 $0 $0 $0 $0 $0 $0 $0 $2,250 BID Manager $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $75,000 SCN Operator $6,042 $5,542 $6,042 $5,542 $5,542 $6,042 $7,042 $7,280 $7,542 $7,542 $7,542 $7,292 $78,992 SCN Support Staff 5600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $7,200 Social Media Coordinator $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $16,800 Admin $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $2,640 $31,680 SCAF Operator $4,620 $4,620 $5,445 $2,805 $2,393 $4,290 $5,445 $5,720 $4,840 $4,840 $4,840 $5,720 $55,578 SCAF Support Staff $900 $1,200 $1,350 $750 $600 $1,200 $1,350 $1,050 $900 $900 $750 $1,050 512,000 Office Supplies $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 Repairs/Maintenance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 Rent&Storage $1,050 $1,050 $1,050 $1,050 $1,050 $6,650 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $18,200 Telephone/Internet $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 EIDL Repayment $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $47,502 $47,102 $47,277 $41,877 $39,975 $48,572 $49,287 $51,490 $50,722 $50,722 $49,572 $50,102 $691,200 BID EVENTS SCN Set up(Malco) $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $3,030 $36,360 SCN Set up(HB) $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $33,600 Parking $200 $200 5200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 Market Taxes $1,900 $900 5900 51,900 55,600 SCN Marketing $1,000 5350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $4,850 SCN Quickbooks $640 $576 $640 $576 $576 $640 $768 $832 $864 $864 $852 $800 $8,628 $9,570 $6,956 $7,020 $7,856 $6,956 $7,020 $8,048 $7,212 $7,244 $9,144 $7,232 $7,160 591,438 SCAF Facility Fee $4,550 $5,200 $5,850 $3,250 $2,600 $5,200 $5,850 $4,550 $3,900 $3,900 $2,600 $4,550 $52,000 SCAF Security/Set up $2,375 $2,700 $3,400 $1,700 $1,380 $2,700 $3,075 $2,350 $2,000 $2,000 $1,350 $2,350 $27,380 SCAF Marketing $1,000 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $4,850 SCAF Logistics 5672 $922 $792 $658 $348 $624 $1,342 $832 $704 $704 $704 $932 $9,234 $8,597 $9,172 $10,392 $5,958 $4,678 $8,874 $10,617 $8,082 $8,954 $6,954 $5,004 $8,182 $93,464 Chili at the Beach I $25,000 $25,000 Surf City Days $10,000 $10,000 MONTHLY TOTALS $65,669 $63,230 $64,6119 $55,691 $5I,609 $64,466 $67,952 $66,784 $64,920 $66,820 561,808 $100,464 5911,102 VARIANCE:INCOME VS EXPENSE -$477 2024-2025 ANNUAL REPORT PAGE 20 2024-2025 ASSESSMENT BREAKDOWN 2024-2025 ANNUAL REPORT PAGE 2 1 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2024-2025 ASSESSMENT BREAKDOWN OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REVENUE $10,000 $5,800 $9,000 $13,000_ $7,900 $10,000 $14,000 $10,800 $6,000 $12,000 $9,000 $9,500 $117,000 EXPENSES Financial Services $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $2,160 Maintainence $4,000 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $20,000 Marketing $1,400 $1,400 $1,400 $1,400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,227 $15,027 Holiday $10,000 $10,000 $20,000 CRM $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $370 $4,000 Community Events $5,000 $5,000 $3,000 $13,000 Ambassador $700 $5,113 $10,000 $14,000 $13,000 $42,813 $117,000 2029-2025 ANNUAL REPORT PAGE 22 THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board, Downtown Huntington Beach is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year,a summary of accomplishments and the following information: • Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2024-2025(no proposed changes) • Improvements and activities to be provided for FY 2024-2025(page 11) • The estimate of the cost of providing the improvements and the activities for FY 2024-2025 (page 11) • Method and basis of levying the assessment for FY 2024-2025(page 4&5,under BID member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year(page 20)Amount • of additional contributions to be made from sources other than assessments(page 20.) The annual assessment process requires City actions,including two City Council meetings,where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting(Tuesday,September 3rd) • Presentation of the FY 2024-2025 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days prior to the public hearing) 2nd City Council Meeting(Tuesday,October 1st) • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for that year. Even if there is not an assessment for a particular year,the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 2024-2025 ANNUAL REPORT PAGE 23 PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing,all members of the District and the public are welcome to speak to the City Council regarding the annual assessment.A protest against the levy assessment may be: • made orally or in writing • made at the public hearing;however,in order to count in calculating whether businesses paying 50%or more of the proposed assessments are against the assessment,a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing.Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street,Huntington Beach, California 92648 • emailed to juan.esquivel@surfcity-hb.org(Assistant City Clerk)with the subject line: Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by a District business owner and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the official records are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the designated agent for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent(50%)or more of the total assessments of the entire District,then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50%or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. 2024-2025 ANNUAL REPORT PAGE 24 EXHIBIT B Resolution No. 2024-42 Exhibit 'B)( DISTRICT BOUNDARY NSA FY 2 ' " S. Q, N tli �tisy p/ qYe Trim. Frankf arl Ave - G ,OQo , f. ' '6 `•y °q 0 1'"' !Millie Sand Ln'A o re i Y a re �"as m` 2 I,I Rune s`i 4 '9• Elmira Ave'n o N = IV1 .� �e S TA _ N Coral Ln a o b1• � OetrVlt Ave U � 1 aide Fin I,I,min) O} '4 Krd Chicago Ave Mermaid I o 7n og• `n a Shell CIr n qo E Bay Dr g t) nBaltimore Ave 2 u I, °j I gir e i 7k 1 �)�� a c Beachcomber Dr u 0 0 q''r, _ __. ASante Ave r 'v _ ,, ,Nateriall cir e7 dito e y �+ geswolt c/r m ry A Ln o�E y 2 G i•,.ve_rnr a Ln at Swdhwind ci, Rot ammoet Or I P S c SI S. 0 St S06,0 CIr Moonnri ch ' = E SI Seabreeic"t 1I)?i F 51 m 2. 0 A n 0 +6/A. `Lorenzo Dr J e c..., Aeerq S o, �m y4i c I-, ed/( y� q� v qe0 oo, c i) Ilun.i•l••. a 2 Huntington Beach I• Downtown Business Improvement District . Boundaries and Benefit Zones 1&2 ,i1 b 1 LOOK VINTAGE 1 OZ COFFEE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7-ELEVEN STORE#2172-34653A A&S ACCOUNTING SOLUTIONS INC AAA POSTMART LLC ADVENTURE RENTALS LLC ALCHEMY WELLNESS ALOHA GRILL AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANGRY AL ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) B J'S RESTAURANT&BREWHOUSE ATTN: LICENSING B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BELWOOD INVESTMENTS LLC BLUE CHAIR ACCOUNTING BO BASAU R BOGGELN &COMPANY CPA BOMBURGER BREWSTER'S ICE BROAD STREET OYSTER COMPANY SURF CITY BRUNO'S BAR&GRILLE LLC C B INVESTMENTS INC C NEW LAND DESIGN CENTER CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ CLUB TRILLY LLC COACH'S DELI COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE CREACTIVE INC CROWN BEAUTY ATELIER CRUISERS PIZZA BAR GRILL CTA REVIEW INC CUCINAALESSA HB CVS/PHARMACY#819 D3O DAIRY QUEEN DARE ME BIKINI DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO EXCELL LUXE LAB F H A REVIEW FIRST BANK F45 DOWNTOWN HB FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GRUPO GALLEGOS G'S BOATHOUSE H M R ARCHITECTS HANDEL'S HUNTINGTON BEACH HAVENMD HB MAIL BOX INC HEADLINER HEADSPA HB HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR&GRILL IHOP IMAGINCY INDARRA MODERN INDIAN CUISINE INFINITYU INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J &J COASTAL LENDING JACK'S BEACH CONCESSION JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLIE&THE BELLE JPG Inc. dba Oak Leaf Productions KELSEY SHAYE HAIR LLC KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOAH HEALTH KOKOMOS SURF SIDE KRISTINA B SALON KUO JESSICA LA MOME SPA LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT&PUB LUCY'S TAILORING&ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO MAHKIN THAI &SUSHI MAILBOX STATION MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB MISFIT STUDIO MJM CONSTRUCTION MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MUSTARD CAFE NEIRA DESIGNS&FIX-IT ETC NESTOR SOLUTIONS LLC NO KA 01 NORTH SHORE POKE CO ODDBYTES LLC ORANGE COUNTY BARBERS PARLOR PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PERQS NIGHTCLUB&SPORTSBAR PETE'S MEXICAN FOOD PHO BULOUS PHOTO HOUSE INC PIERSIDE COMMISSARY POLY CONSULTING INC PORCELAIN HAIR STUDIO/PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND(CT4) PREMIER CUSTOMS BROKERS INC PRIMECUTTAQUERIA INC PRISTINE MOTORSPORTS PURE BLISS MAIN STREET DAY SPA R M A INTERNATIONAL LANDSCAPE ARCHITECTURE &PLAN RED PERSIMMON NAILS&SPA RENOWNED RECRUITMENT GROUP LLC RINV.IO RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALON SOLEIL SALT HAIR LOUNGE SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINAYTEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS&CO SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPECIALIZED SURFACES SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY SUR COFFEE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE SWING SET LLC T K BURGERS T R RANCH SERVICES LLC TAI SOFTWARE TEBAY TARA TERESITA'S MEXICAN RESTAURANT TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE MEDSPA THE NEXT LEVEL THE RIA PIZZERIA THE SALTY B THE TRAINING SPOT THE UPS STORE 7820 TITAN'S PHO TOP DOG BARKERY TOP DOG BARKERY BATH &BOUTIQUE TRIPLE NEEDLE TRADING TRU BOWL SUPERFOOD BAR II TWO HANDS CORN DOGS TZO N E WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVES WBE TRAFFIC CONTROL INC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WINDHORSE WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Resolution No. 2024-42 Exhibit"C" IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments,estimated to total $117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAGE I I 2024-2025 ACTEYf lIES AND IMPROVEMENTS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach.The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District. • Regular Patrolling- The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors,answering questions, providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2 0 2 4-2 0 2 5 ANNUA L REPORT PAGE 12 2024-2025 ACTIVf lIES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing variousrommunication channels and organizing community events, has allowed us to engagatakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged outcommunity, and enhanced the Downtown Huntington Beach brand. CRM In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders.The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2 0 2 4-2 0 2 5 ANNUA L REPORT PAGE 13 Res. No. 2024-42 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on October 1, 2024 by the following vote: AYES: Moser, Bolton, Burns, Van Der Mark, Strickland, McKeon, Kalmick NOES: None ABSENT: None ABSTAIN: None City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California - I Air' 41.rAgar.40P.. . ..-4400'410.— - . tor .••••• . - .. ..law • . Public Hearing to consider adoption of Resolution No. ..,;",.... 44/ 2024-42 approving an Annual a '4* . , -a.' \*: .. • . .-:‘.. l. ..,.. , .. ..-. • : • . . •.4.11:- '.. ,:.:'11*., Assessment within the igio_ ......„...... ____;....._ ....,...._,.. ,... „, , .: .t. .1.07., ....,,.„-:: 5..-....;„ ._ .. , . ..-.1 Huntington Beach Downtown ,;,,-'7*".7.." '''.•* , . - .' r . ti ,r , i,: Ilk .: Business Improvement District ... _..... _.......... ,. , . ____ -- ,-,. ---"'"7".," '4U for Fiscal Year 2024-2025 -, il '...:;%: 4 --..•2:',:'.:,, ..'„.'..E. A,i1°,41. - ''.r?' '': 1- P217„..,,,,,e'(;4? ,,*".S..I.4,.k. .2, . . . . •, 4,, ., • tik...-.' --• - ,..-:. . .. ...-.....-7--. . -.. — •• -77-7- ... -,,. ....,-.2 ,..., . . 4k.... .‘r .14 ...'\'''. .C. i: ''' fres,. '• -: ,64, .-,- • , r T 19(1..% ., .:. , .. ( , ,, , . _se •.• , .:, ....I40,tot ..:: • A.0 • . '.- ..."41se F, ' : • •. • , -: , . • . •''— - '••'.':2 ' '. •- t . . . " ' - tOr .: October 1 , 2024 2-. •' ..:44.0.:40,. 40,4,14, .... 475 . . . . . . . Background • Huntington Beach Downtown Business Improvement , \ as--aII .....o , District (District) established in 2004 in response to -' .$, request from downtown merchants , � i _ !� i • Purpose to fund activities/improvements, above the \--ag ;m��**0 City's baseline, to benefit and support businesses within the defined boundary nvEitt • Per CA Parking & Business Improvement Area Law of \ %1989, District's Advisory Board must prepare an ,�, 0 I # . Icy Ncp Annual Report & Budget for Council approval - r , • Council must also approve the levy of the assessment ' r>,,, f °} ' for the upcoming fiscal year . ,, 476 The District r „`ya+r�J' f �'3..1 L H '"`�S£y s ( `.�� a:a r • Comprised of approx. 270 businesses � � Xy��� r �� `�tii ,,,„,,,„„,,,,,„,,,,,,„t,,, • Assessments range from $80 - $1404iii ,!: �2,e,,,,:::?:,4:,":��.„:„,:� � �` �� : `"` ',M1'''A • Businesses are assessed based on size ,z y�,wz'',, 4. .„I,,! � "::):::::!::::ka w �, v es�" '€,;j location and business type � p ' • Boundary has two benefit zones b4:4 4-� � k.g,�t�ft ��s w- � sr • Total assessments $117,000 projected to w ° be collected � t City. collects assessments annually with , � , �X busness license renewal • Council appoints an Advisory Board to recommend funding needs 477 DowAtown HB ootoro .�2.038-04. itlif$}Ltfft rtT(4'1hl:CCit0.14 ILtW`I` • In 2008 City Council appointed AS,44.1JitbAillti%sttPtileA0VittOtted, ,. Downtown HB as the District's ViWIYIA� on ytetnber<7 20p3 I ty C4uttttl.teak d jha l nitawn 13us3 uta Advisory Board • Tuyrrauen,nt i I{' narnua tt3" . r t�t�.G i t�urr a to do h+ay r e: Seatiim ii thl,eta`r(0and. fisctnies�rt$ieeat d In tka a pbtu9;hauUd Iias of iI. t►iv.nf Wn Hit)lac ri`*d:. • Private 501(c)(6) business-based non- 1 .0,.....itaiiiiZtro(fiettaeruiraWiliidinfirthWitareavfluntuiraticacliond profit corporation formed by itiiirenpfytuafiL e}tpatnitaR,tam p:pitil e ftmegi ni t o u H alp tOtwOid' businesses within the District aW O , c 4yc$ iruttirQ4,:O Ila1 CgfauU Jhw b , 0044100. • Distinction between "BID" a�kt<an° °`�" �`° ° `317 t ipi:4hatl be th Agxn}mutr I3R ili�sory tk,1Td br ttte'«.iJO7.2f10S HID baJg.t .:- P, Shi3 ATtI)Ai tht)by tha C fbtitctl OfIite �tyiLt'Hs ntit tan H h 44- • District (City Program) routamcrtf,��eohtil � # t=nhraurY • Downtown HB (Non-Profit Organization) -,6444.4 • Agreement between City and vlty iN A $o Downtown HB to manage the District's 00;tjing113t0,{4f '" F+ funds and activities 478 FY 24 -25 Activities • Ambassador Security Program improves visitor .. experience and safety. 1 c • Enhanced Maintenance ensures cleanliness, especially , r" A "' �, ' �2 � during peak seasons. 1 � r % `' ' � 4 _ i • Holiday Beautification transforms the district with < 4 ti� festive decorations, creating a magical atmosphere. �� ':' • Marketing efforts promote the area through various �' channels, strengthening brand identity. ` � _' -.a a _ - i • Community Events like the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street foster , t:. _ �t i .:171;:, �i �: , ~;'-:::!:m1-'4° _ engagement and attract visitors. 'ill ',it at fi' otip;4%,:rmii‘,•5': l a • A Customer Relationship Management (CRM) system , � , � � �m m ., a 3 ^�� improves relations and operational efficiency. x t • Financial Services provided by a third-party CPA ensure transparent and streamlined fiscal management. 479 Downtown HB Total B INCOME. . .,. . ., ._ . ,, . . , ...,„ .... .„.„ . . ,. • ,,,,,,,,.„„ „ „„ ... ,...,. „„ „.,,,„,:e...„,..„,„,,,,z„.,,...„,„, ° --.. ,7.'77;e7iihiNti..h::::ig''.' •ii.''',I$2111.,ig.'',,,11,,V, ,'T P fir« $27i ' L� aa 3' y l -,- x . �x .% ,,,sue,:',iff,,,e,;:+2tAr!,,,.4,4u.ins ,,,,,;,.,,,,,,,, - `t�i "'€:4,,,'2,,,,,,'''.:',-..'t,,,i.'':-• 3 a'may. City cad H $�-�M winter % f. 19 , • t. I� I1�llebr sessme- s .7tlt rwRITITI-4 ,T:41to Aar., , - Chili at the Beach ,-,R & $25,000.. ,4_,,x,:0!1:,e,4 a -,,...,-:,0,,,Heq ,,.,,,,pt 4"4„..„,,„A mx,'' :'%%%-:,,,., ,,..,1%,t-,'".,, -',4,4-,'-::---,,-,--;-- -. ,'', ',--,',,,',,A.i,,, , 480 Assessment ,.. ,.. ....... . .. .„ .... ... Allocation of Business Assessme nts i:" FilkliTA r3„ '.00-:',T assT5At R Pro` a '0�'° t $42,813 : En • c c M • ntenanc �° � � Y Holiday Beautification .', �$20,000• .m'�un t Ev� .nts ,.( • 1% :- ga 4 $13, u vw F.,.-••••-•.- .,.„.„'„i.: :-.4,.3-,i, 1;611,1i3%,y,:.,,Z::;!,:'.': ','- r,:1,.,,.;',':' ''':::':',''''s,e-7'Y'P'''",''-'''',Ild' .. Wit. i..'- ' ' --,-':',T.7--TV(T.0ifof. : (R 1\4''' ''. aTtb, �p $4,000 cC�.h�w ,$• 1 $ w...varr'S'�aau'w.�a..w...�9`w,....a... m.,,..i w.t.w...° .k ) � t N :' Y m . : . u. i. sS:aS . S :::' .'.»,+ .,,u. . xsaar. ,f11 ,, $117,000 TOTAL PE S 481 I, 111 ub i i c ea ri n • State law requires an annual protest hearing "` e to receive and consider any protests against ,, , the assessment for FY 24-25 • g.� , is Only protests by affected business owners can be considered • If protests received total 50/ or more of the ` 5: : ` assessment value, no further proceedings to , ;µ $ rear . continue the District can be considered forIf 1 r one year ®� • If lack of majority protest exists, Council can renew assessment for the upcoming year , , N :, 482 Recommendation • Conduct the Public Hearing; and, • If written protests of at least 50% or more of the total assessments are not received, adopt Resolution No. 2024-42, "A Resolution of the City Council of the City of Huntington Beach. Approving an Annual Assessment within the Huntington Beach Downtown Business Improvement District for Fiscal Year 2024-2025." 483 • Thank . you ,..... .., . . .,.. , , , ..„. .,„:„.....,. ,, ,VV`,44.,,,:ir-e--P;,-..,;is..„,-,,, - ----,A:p v <- ,.-' -;.--',.,' '-**=,..N,-0,'. .4...= .c a a'., far r 44 8� >"1,ge^g"° �. 4 i > ma ° s : �.: , .. � ,. ,.., „L. ,„...„..:7,..„2:, '1.0 � �f � � �i i � �'�� � �(jfyifitt �1��1r�l i�.c1L'1�•,# i - ., . � �+ (li� =gd , fix.. ,..,., ,.,,. .; . j# , fia iuestions ? • #V , b_ , iii, i..•,:::4,-.....?tazii.r ,1.1.' .-..*,‘;',!•!' ,.? K ti z.♦ rc.; r t."; .) �" �' '• _ `. `'=ram.«'^ ,. PROOF OF SERVICE OF PAPERS STATE OF CALIFORNIA ) ) ss. COUNTY OF ORANGE ) I am employed in the County of Orange, State of California. I am over the age of 18 and not a party to the within action; my business address is 2000 Main Street, Huntington Beach, CA 92648. Pursuant to Code of Civil Procedure § 1094.6, on September 10, 2024, I served the foregoing document(s) described as: City of Huntington Beach Public Notice— Public Hearing for the Huntington Beach Downtown Business Improvement District Renewal — Resolution No. 2024-42—A Resolution of the City of the City Council of the City of Huntington Beach Declaring The City's Intention to Levy an Annual Assessment for Fiscal Year 2024-2025 Within the Huntington Beach Downtown Business Improvement District on the interested parties in this action by placing a true copy thereof in a sealed envelope addressed as follows: 269 Occupants/Owners—See label list a. [X] BY MAIL-- I caused such envelopes to be deposited in the mail at Huntington Beach, California. I am "readily familiar" with the firm's practice of collection and processing correspondence for mailing. It is deposited with U.S. Postal Service on that same day in the ordinary course of business, with postage thereon fully prepaid. I am aware that, on motion of a party served, service is presumed invalid if postal cancellation date or postage meter date is more than 1 day after date of deposit for mailing in the affidavit. b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage thereon fully prepaid in the United States mail at Huntington Beach, California, addressed to the address shown above. c. [ ] BY DELIVERY BY HAND to the office of the addressee. d. [ ] BY PERSONAL DELIVERY to the person(s) named above. e. [ ] BY FAX TRANSMISSION to No. I declare under penalty of perjury under the laws of the State of California that the foregoing is true and correct. Exec ember 10, 2024, at Huntington Beach, California. Senior Dep ty City Clerk g:/followup/appeal/!!proof of service letter!!.doc 1 LOOK VINTAGE 1 OZ COFFEE 221 N MAIN STREET BEACH PROP. LLC DAVID A SMITH 1 OZ COFFEE LLC 221 N MAIN STREET BEACH PROP. LLC 217 5TH STREET 155 5TH ST STE 121 221 MAIN STREET#S HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE CLK CONCEPTS INC L 1 3 S A LLC 602 COFFEE HOUSE LLC 412 WALNUT AVE 7282 MURDY CIRCLE 602 PACIFIC COAST HWY STE A HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92647-3533 HUNTINGTON BEACH, CA 92648 7-ELEVEN STORE#2172-34653A A&S ACCOUNTING SOLUTIONS INC AAA POSTMART LLC HOPBET INC A&S ACCOUNTING SOLUTIONS INC AAA POSTMART LLC P O BOX 139044 321 5TH STREET 412 OLIVE AVE DALLAS,TX 75313 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 ADVENTURE RENTALS LLC ALCHEMY WELLNESS ALOHA GRILL ADVENTURE RENTALS LLC ALCHEMY WELLNESS STUDIOS LLC MAHALODEEZNUTS LLC 1617 SUPERIOR AVE 9352 LA JOLLA CIR 221 MAIN ST STE F COSTA MESA, CA 92627 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE AMAZONIA BOWL LLC AMBIT CONSULTING LLC AMERICAN VINTAGE CLOTHING CORP 401 MAIN ST STE 109 1229 CORNWALL AVE STE 301 8258 PHLOX ST HUNTINGTON BEACH, CA 92648 BELLINGHAM, WA 98225-5023 DOWNEY, CA 90241-4821 r ANDE'S PERUVIAN ARTS AND CRAFTS ANDE'S PERUVIAN ARTS AND CRAFTS ANGRY AL JUAN ALBERTO JUY JUAN ALBERTO JUY AA FOOD AND BEVERAGE LLC 18731 APPLEWOOD CIRCLE 18731 APPLEWOOD CIRCLE 8031 MAIN ST HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92646 STANTON, CA 90680 ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED MOHEB FAKHRY FARAG ANTHONY ARMIJO ATM GLOBAL INCORPORATED 1555 MESA VERDE DRIVE EAST#2C 21632 KANAKOA LANE 419 MAIN ST#309 COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648 ._ AUTOMATED CASH MANAGEMENT B J'S RESTAURANT& BREWHOUSE B L K EARTH SEA SPIRITS SYSTEMS B J'S RESTAURANTS INC B L K II LLC 10247 BELLEGRAVE AVE# 119 7755 CENTER AVE STE 300 300 PACIFIC COAST HWY STE 202 MIRA LOMA, CA 91752 HUNTINGTON BEACH, CA 92647 HUNTINGTON BEACH, CA 92648-5113 BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 1958 PLACENTIAAVENUE#A BARE BUNNY LLC Z L Z INC 307 3RD ST 1 TAIGA COSTA MESA, CA 92627 HUNTINGTON BEACH, CA 92648 COTO DE CAZA, CA 92679 BEACH ISLAND BEAUTIFIED BY BEEZ BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND INC BREE NEUBAUER BE GOOD TEMECULA LLC 127 MAIN STREET 17052 GREEN LN#32 341E SIERRAAVE STE F551 RIVERSIDE, CA 92503 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649 250 • BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BELWOOD INVESTMENTS LLC CORY BUTCHER TRACI HAWKINS BELWOOD INVESTMENTS LLC 315 3RD STREET STE P 257 WAKE FOREST ROAD 438 MAIN STREET STE 210 HUNTINGTON BEACH, CA 92648 COSTA MESA, CA 92626 HUNTINGTON BEACH, CA 92648 BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN & COMPANY CPA SHERRI BRITTON RANDY TRAN BOGGELN & COMPANY INC 315 3RD STREET#O 14982 BALLOU CIRCLE 215 MAIN STREET 1/2 HUNTINGTON BEACH, CA 92648 WESTMINSTER, CA 92683 HUNTINGTON BEACH, CA 92648 BOMBURGER BREWSTER'S ICE BROAD STREET OYSTER CO.SURF CITY FRFFOODS LLC YVETTE KHODAVERDI HB PIER LLC 200 MAIN STREET STE 110 613 6TH STREET 175 CHESTNUT ST HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-4905 SAN FRANCISCO, CA 94133 BRUNO'S BAR& GRILLE LLC C B INVESTMENTS INC C NEW LAND DESIGN CENTER BRUNO'S BAR& GRILLE LLC C B INVESTMENTS INC C NEW LAND INC 20409 YORBA LINDA BLVD# 130 300 PACIFIC COAST HIGHWAY#301 301 MAIN ST# 112 YORBA LINDA, CA 92886 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CA ACCESSORIES LLC CAACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CAACCESSORIES LLC CA ACCESSORIES LLC 65 PALANTINE APT 245 65 PALANTINE APT 245 65 PALANTINE APT 245 IRVINE, CA 92612 IRVINE, CA 92612 IRVINE, CA 92612 CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC SURF VIBES LLC SURF VIBES LLC CAPITAL INVEST NET INC 200 MAIN ST# 112 123 MAIN ST# 101 414 WALNUT AVENUE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ DR RAMIN JAY RASSOULI DDS CHARLIE'S GYROS INC H & H OHANA CORPORATION DR.ARASH DENTAL CORP 200 MAIN STREET# 103B PO BOX 17035 305 ORANGE AVE#C HUNTINGTON BEACH, CA 92648 SOUTH LAKE TAHOE, CA 96151 HUNTINGTON BEACH, CA 92648 CLUB TRILLY LLC COACH'S DELI COACH'S MEDITERRANEAN GRILL CLUB TRILLY LLC MURAT KOC KOC'S ENTERPRISES INC 215 5TH STREET STE A 221 MAIN ST# B 200 MAIN STREET # 105 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648- HUNTINGTON BEACH, CA 92648 COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS COLDSTONE CREAMERY KAREY GOTT ANDREW STUPIN ICESTARFOODS LLC 16842 SIMS LANE# 1 215 5TH ST STE A 416 OLIVE AVENUE#K HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648-5142 COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES COMPASS CALIFORNIA INC YIHUI CENTER INC AMERIPRISE FINANCIAL 303 3RD ST STE 200 411 MAIN ST STE A 101 MAIN STREET#220 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 CRABBY'S BOAT HOUSE CREACTIVE INC CROWN BEAUTY ATELIER G'S BOATHOUSE INC CREACTIVE INC VICTORIA ORTIZ 200 MAIN ST STE 101A 221 MAIN STE B PO BOX 9845 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 NEWPORT BEACH, CA 92658 CRUISERS PIZZA BAR GRILL CTA REVIEW INC CUCINAALESSA HB 210FIFTH LLC CTA REVIEW INC CUCINAALESSA HB INC 210 5TH STREET PO BOX 5158 520 MAIN STREET HUNTINGTON BEACH, CA 92648-5118 HUNTINGTON BEACH, CA 92615 HUNTINGTON BEACH, CA 92648-5134 CVS/PHARMACY#819 D30 DAIRY QUEEN GARFIELD BEACH CVS LLC D3O LLC T J AND D C INC ONE CVS DRIVE MC#1160 301 MAIN ST#207 11479 BROOKRUN WOONSOCKET, RI 02895 HUNTINGTON BEACH, CA 92648 RIVERSIDE, CA 92505 DARE ME BIKINI DENTAL URGENT CARE DIANE'S BIKINIS TANYA BROWN MUHAMMAD ATIF KHAN DDS INC DIANE'S BIKINIS INC 320 MAIN STREET# 1/2 305 ORANGE AVE#A 565 ESPLANADE# 107 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 REDONDO BEACH, CA 90277 DING DR SURFBOARD/BIKE RENTALS DIRTY DOG WASH DUKE'S NICHOLAS GEORGE HOROBEC NICHOLAS B GILLESPIE DUKE'S SURF CITY LTD 311 5TH STREET 504 MAIN STREET#C 317 PACIFIC COAST HWY HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 • DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO JACK&JEANETTE CLAPP BAGSTAD ENTERPRISES INC EUROPA NAIL STUDIO INC 1210 MAIN ST 416 PACIFIC COAST HWY 508 MAIN STREET#A HUNTINGTON BEACH, CA 92648-2721 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 EXCELL LUXE LAB F H A REVIEW FHA REVIEW INC F45 DOWNTOWN HB Behavioral Innovations in NursingPractice CFG HUNTINGTON BEACH DOWNTOWN 501 MAIN STREET STE A P 0 BOX 5158 7801 FOLSOM BLVD STE 202 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92615 SACRAMENTO, CA 95826 FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM DFAMLE ENTERPRISES LP HUNTINGTON MOOSE LP FREIGHTSAVER.COM 1506 PACIFIC COAST HWY 300 PACIFIC COAST HIGHWAY STE 201 401 N Main St#209 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5113 HUNTINGTON BEACH, CA 92647 GALITZEN PROPERTIES GRUPO GALLEGOS G'S BOATHOUSE DON GALITZEN GRUPO GALLEGOS NEW AGE GLASS SMOKE SHOP INC PO BOX 151 300 PACIFIC COAST HWY#200 1462 S BRIAR AVE HUNTINGTON BEACH, CA92648-0151 HUNTINGTON BEACH, CA 92648 ONTARIO, CA 91762 H M RARCHITECTS HANDEL'S HUNTINGTON BEACH HAVENMD WILLIAM J RESEIGH MELTING MEMORIES LLC REGENMD INC 221 MAIN ST STE I 2820 NEWPORT BLVD APT 8 315 3RD ST#K HUNTINGTON BEACH, CA 92648 NEWPORT BEACH, CA 92663 HUNTINGTON BEACH, CA 92648 HB MAIL BOX INC HEADLINER HEADSPA HB HB MAIL BOX INC DAVID HOFFER MICHELE BOLGEN 412 OLIVE AVE 315 3RD STREET STE 0 928 LAS PALMAS DR HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5181 IRVINE, CA 92602 HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP JENNIFER HORN HEIDI'S SWENSENS OF LONG BEACH H FISCHER DVM A PRO CORP 419 MAIN STREET STE E 205 1/2 MAIN ST 113 20TH STREET HUNTINGTON BEACH, CA 92648-8124 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HQ GASTROPUB HUNTINGTON BEACH BEER CO. HUNTINGTON BEACH EASY RIDER HQ GASTROPUB TWO LLC H B BEER COMPANY INC DANK CLOTHING 412OLIVE AVE#611 201 MAIN STREET# E UNDERGROUND COLLECTIVE INC 326 MAIN ST STE 101 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON BEACH REALTY INC HUNTINGTON SURF&SPORT INC HUNTINGTON SURF AND SPORT INC 322 MAIN STREET • 300 PACIFIC COAST HWY STE 410 300 PACIFIC COAST HWY STE 410 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5107 HUNTINGTON BEACH, CA 92648 HUNTINGTON SURF INN HURRICANES BAR& GRILL IHOP HUNTINGTON SURF INN INC HURRICANE BAR& GRILL INC KEDD 954 INC P 0 BOX 518 200 MAIN STREET STE 201 12559 W HAVELOCK AVENUE GLENCOE, IL 60022 HUNTINGTON BEACH, CA 92648 MAR VISTA, CA 90066 IMAGINCY INDARRA MODERN INDIAN CUISINE INFINITYU IMAGINCY INC INDARRA LLC HM SPECIALIST CORP 428 MAIN ST#202 301 MAIN ST#107 8605 SANTA MONICA BLVD PMB 50696 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 WEST HOLLYWOOD, CA 90069-4109 INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDEAMERICAS LLC INIS RETAIL LLC INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDEAMERICAS LLC P 0 BOX 92136 180 5TH STREET STE 200 180 5TH STREET STE 200 PASADENA, CA 91109 HUNTINGTON BEACH, CA 92648-7107 HUNTINGTON BEACH,CA 92648-7107 INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J &J COASTAL LENDING INVESTMENT BUILDERS LLC INCOME PROPERTY ADVISORS 1031 GROUP 10 & 10 REAL ESTATE SERVICES 101 MAIN STREET STE 280 101 MAIN STREET#260 214 5TH STREET#202 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA92648 HUNTINGTON BEACH, CA 92648 JACK'S BEACH CONCESSION JACK'S,SURFBOARDS JAN'S HEALTH BAR JACK K CLAPP JACKS SURF AND SPORT LLC HOLGUIN HEALTH P O BOX 7212 16350 GOTHARD STREET# 101 501 MAIN STREET#D HUNTINGTON BEACH, CA 92615 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 JAX BICYCLE CENTER JAY BIRD'S JOLIE &THE BELLE HANDS ON BICYCLES INC JAY BIRD'S, LLC JOLIE AND BELLE BAR LLC 14210 CULVER DRIVE#6H 303 3RD STREET# 100 300 PACIFIC COAST HWY#220 IRVINE, CA 92604 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 JPG Inc.dba Oak Leaf Productions KELSEY SHAYE HAIR LLC KILLARNEY'S John Gallegos KELSEY SHAYE HAIR LLC CULINARY CUISINE LLC 300 Pacific Coast Highway, Suite 203 834 S FLINTRIDGE DRIVE 703 PIER AVE#B-815 Huntington Beach, CA 92648 SANTAANA, CA 92704 HERMOSA BEACH, CA 90254 KITE CONNECTION KOAH HEALTH KOKOMOS SURF SIDE DAVE SHENKMAN MELANIE CHERNEY MIKE ALI 23120 HIDDEN RANCH RD 218 FRANKFORT AVE 8181 DEAUVILLE DR AUBURN, CA 95602 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 KRISTINA B SALON KUO JESSICA LA MOME SPA KRISTINA KASPIZAK JESSICA V KUO SYNAALLAHBAKHSHI 2110 ARTESIA BLVD#479 12182 ST MARK ST 19744 BEACH BLVD#521 REDONDO BEACH, CA 90278 GARDEN GROVE, CA 92845-1619 HUNTINGTON BEACH, CA 92648 LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT& PUB DANIELLE LeDONNE LOCAL MOTION INC D B R ENTERPRISES INC 5534 APIA DRIVE 401 MAIN ST# 103 217 MAIN STREET CYPRESS, CA 90630 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 LUCY'S TAILORING &ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO HARRY GULDJIAN LUNA PRODUCTION&TALENT SERVICES GUY GUZZARDO 504 MAIN STREET#B 300 PACIFIC COAST HIGHWAY#200 517 WALNUT AVENUE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH,CA 92648 MAHKIN THAI & SUSHI MAILBOX STATION MAIN ST BARBERS MAKIN LLC JEREMY WAHL HIKMET ERZIN &STACIA LOVATO 303 3RD STREET# 140 419 MAIN STREET STE A 417 MAIN STREET# 102 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-8100 HUNTINGTON BEACH, CA 92648 MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET HAIR COMPANY GCB INDUSTRIES INC WILLIAM E RIVAS ROXANN CASACCIA 508 MAIN STREET# B 504 MAIN STREET#A 200 MAIN STREET# 108 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 MAIN STREET OPTICAL&BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MOHAMMAD R KANOUDI &G KANOUDI MAIN STREET WINE COMPANY LLC SUSANNA SMITH 200 MAIN ST STE 107 301 MAIN ST STE 105 320 MAIN STREET HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB THE DOPE FACTORY INC MERRILEE'S INC (WINK CORPORATION 124 MAIN ST STE 101 790 S COAST HWY 438 MAIN ST# 110 HUNTINGTON BEACH, CA 92648 LAGUNA BEACH, CA 92651 HUNTINGTON BEACH, CA 92648 MISFIT STUDIO MJM CONSTRUCTION MODEL CITIZEN MARLENA GROOMER RMC TELECOM SERVICES INC SANDRA C&THERESA SCHULZ 40 BENNETT AVE#1 428 MAIN ST#202 324 MAIN STREET LONG BEACH, CA 90803 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648-5130 MODERN PARKING INC MONTGOMERY JEWELERS MUSTARD CAFE MODERN PARKING INC NANCY MONTGOMERY MUSTARD HB LLC 303 SOUTH UNION AVENUE 501 MAIN STREET#G 150 5TH ST UNIT B110 LOS ANGELES, CA 90017 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 NEIRA DESIGNS&FIX-IT ETC NO KA OI NESTOR SOLUTIONS LLC OMAR NEIRA NO KA OI LLC 417 MAIN STREET STE 101 NESTOR SOLUTIONS LLC 215 MAIN STREET HUNTINGTON BEACH, CA 92648-8139 2950 WEST CYPRESS CREEK ROAD STE 302 FORT LAUDERDALE,FL 33309 HUNTINGTON BEACH, CA 92648 NORTH SHORE POKE CO ODDBYTES LLC ORANGE COUNTY BARBERS PARLOR NORTH SHORE POKE CO ODDBYTES LLC ESTELLA RAMOS 214 5TH STREET STE 101 301 MAIN ST STE 201 200 MAIN STREET#113 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING INC PACIFIC SOTHEBY'S INTERNATIONAL REALTY 305 ORANGE AVE SUITE B 428 MAIN ST#201 REAL ESTATE OF THE PACIFIC INC 16745 HUNTINGTON BEACH, CA 92648 W , ARDODR STE 200 SAN HUNTINGTON BEACH, CA 92648 SAN DIEGO,CA 92127-1906 PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PERQS NIGHTCLUB &SPORTSBAR CHARLES K STODDARD PARKING CONCEPTS INC MULLIGAN &JOHNSON INC. 221 MAIN STREET#Q 12 MAUCHLY BLDG 1 117 MAIN ST# 101 HUNTINGTON BEACH, CA 92648 IRVINE, CA 92618 HUNTINGTON BEACH, CA 92648 PETE'S MEXICAN FOOD PHO BULOUS PHOTO HOUSE INC CARLOS &JENNY GONZALEZ PHO MAIN INC PHOTO HOUSE INC 213 5TH STREET 200 MAIN ST STE 114 419 MAIN STREET#C HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 PIERSIDE COMMISSARY POLY CONSULTING INC PORCELAIN HAIR STUDIO/HAIR EXTENSIONS INGEN LLC POLY CONSULTING INC TRACI HAWKINS • 300 PACIFIC COAST HWY STE 126 300 PACIFIC COAST HWY STE 440 257 WAKE FOREST ROAD HUNTINGTON BEACH, CA 92648-7105 HUNTINGTON BEACH, CA 92648 COSTA MESA,CA 92626 POSITIVE THOUGHT BRAND (CT4) PREMIER CUSTOMS BROKERS INC PRIMECUT TAQUERIA INC POSITIVE THOUGHT BRAND INTRNL PREMIER CUSTOMS BROKERS, INC PRIMECUT TAQUERIA INC 5318 EAST 2ND STREET#545 401 MAIN ST#209 120 5TH ST STE 100 LONG BEACH, CA 90803 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 PRISTINE MOTORSPORTS PURE BLISS MAIN STREET DAY SPA R M A INTRNTL LANDSCAPE ARCHITECTURE&PLAN RICHARD S THORPE KATIE NGUYEN-VU ROBERTJ MCMAHON JR 225 5TH STREET 301 MAIN STREET STE 108 315 3RD STREET STE N HUNTINGTON BEACH, CA 92648-5117 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92648 RED PERSIMMON NAILS & SPA RENOWNED RECRUITMENT GROUP LLC RINV.IO JUST NAILS &SPA RENOWNED RECRUITMENT GROUP LLC IGNITE RECRUITMENT LLC 401 MAIN STREET STE 111 221 MAIN ST STE J 300 PACIFIC COAST HWY#310 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC RIO MEDIA INC RIP CURL INC RIPCORD DIGITAL INC 3611 AQUARIUS DRIVE 193 AVENIDA LA PATA 307 3RD STREET#201 HUNTINGTON BEACH, CA 92649 SAN CLEMENTE, CA 92673-6307 HUNTINGTON BEACH, CA 92648 ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROBERT KOURY LEE ROBINSON RICHARD SORENSEN FUGNETTI 200 MAIN STREET#206 P O BOX 2967 316 MAIN STREET HUNTINGTON BEACH, CA 92648 COSTA MESA, CA 92628 HUNTINGTON BEACH, CA 92648 ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC A SAKAL SURFBOARDS DANIEL CAPITAL CORP SAIL PROPERTIES INC ED SAKAL 200 MAIN STREET STE 106 315 3RD STREET STE D 201 MAIN ST STE A HUNTINGTON BEACH,CA92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SALON RETRO SALON SOLEIL SALT HAIR LOUNGE BRANDON BAGGETT PARLOUR 11 LLC SALT HAIR LOUNGE LLC 315 3RD STREET STE F 301 MAIN STREET STE 102 410 MAIN ST STE 104 HUNTINGTON BEACH, CA 92648-5173 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINAY TEQUILA SALT LIFE LLC SANCHO'S TACOS INC PRIME-MEX RESTAURANT LLC 207 MAIN STREET 424 VIAALEGRE 703 PIER AVE SUITE B815 HUNTINGTON BEACH, CA 92648 SAN CLEMENTE, CA 92672 HERMOSA BEACH, CA 90254 SANDY'S BEACH SHACK SCHELIN ULDRICKS & CO SESSIONS WEST COAST DELI SURF CITY T S P LP SCHELIN ULDRICKS & CO SESSIONS SANDWICHES NEWPORT BEACH 315 PACIFIC COAST HIGHWAY 9682 SCOTSTOUN DR 414 PACIFIC COAST HIGHWAY HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH,CA 92648-5163 SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL H B SHABU INC SURF CITY HOSPITALITY DIAMONDROCK HB TENANT LLC 301 MAIN STREET# 103 703 PIER AVE#B-815 500 PACIFIC COAST HWY HUNTINGTON BEACH, CA 92648 HERMOSA BEACH, CA 90254 HUNTINGTON BEACH, CA 92648 SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP TAHIR KHAN DDS INC SMKFLWR LLC ASAP TOBACCO 2 INC 305 ORANGE AVE STE E 301 MAIN STREET STE 109 19042 BROOKHURST STREET HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646 SOCK HARBOR SOUTHNORTE BEER CO SPECIALIZED SURFACES S F 0 FORECAST INC SOUTHNORTE BRANDS LLC SPECIALIZED SURFACES INC 496 JEFFERSON STREET 300 PACIFIC COAST HWY STE 440 220 WALNUT AVE SAN FRANCISCO, CA 94109-1315 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 SPEEDY CREDIT REPAIR INC STARBUCKS CORPORATION STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS 117 MAIN ST STE 202 PO BOX 34442-STAX2 THE FINANCIAL 101 MAIN STREET STE 220 HUNTINGTON BEACH, CA 92648-8171 SEATTLE,WA 98124 HUNTINGTON BEACH,CA 92648 r " STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE STILL NOVEL INC CHERYL CALLAHAN TIM&MICHELE TURNER 428 MAIN STREET,#207 5911 LOURDES DRIVE 18052 FRESHWATER CIRCLE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92649 HUNTINGTON BEACH, CA 92648-1122 SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY ONEAL GROUP LLC LUXOTTICA OF AMERICA INC TYLER NICOLE INC 628 HARTFORD AVE 13555 N STEMMONS FWY 6542 BLUE HERON DRIVE HUNTINGTON BEACH, CA 92648 DALLAS,TX 75234 HUNTINGTON BEACH, CA 92648 SUR COFFEE SURF CITY CHIROPRACTIC SURF CITY MARKET SUR COFFEE DAN LA FONTAINE SURF CITY MARKET 214 5TH ST STE 102 411 MAIN STREET STE B 200 MAIN ST UNIT 103A HUNTINGTON BEACH, CA 92648-8190 HUNTINGTON BEACH, CA 92648-8186 HUNTINGTON BEACH, CA 92648 SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE NVRQYET LLC ANTONIA EDWARDS SURT CITY STORE LLC 417 MAIN STREET# 100 223 ELMIRAAVE 60 MAIN ST HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE WAVETRAK INC SURGICAL REPUBLIC BANGKOK GROUP LLC 300 PACIFIC COAST HWY#310 428 MAIN STREET STE 205 301 MAIN ST STE 103 HUNTINGTON BEACH, CA 92648-4472 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 • SWING SET LLC T K BURGERS T R RANCH SERVICES LLC SWING SET LLC T K FAST GRILL INC T R RANCH SERVICES LLC 180 5TH ST STE140 2212 S LYON STREET 214 5TH STREET#201 HUNTINGTON BEACH, CA 92648 SANTAANA, CA 92705 HUNTINGTON BEACH, CA 92648 TEBAY TARA TERESITA'S MEXICAN RESTAURANT TAI SOFTWARE TARATEBAY TERESITA'S MEXICAN RESTAURANT TRANSPORTATION APPLIED INTELLIGENCE SOFTWARE 401 MAIN STREET STE 201 215 5TH ST#C 713 N VISTA BONITAAVE HUNTINGTON BEACH,CA 92648 HUNTINGTON BEACH, CA 92648 GLENDORA, CA 92648 TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE CROCKETT LAW GROUP LLC SHAKY EDUCATION PROGRAM/CHK SIGNATURES THE BEAUTOX PLACE 7700 IRVINE CENTER DR#400 &TOPICS OF EDUCATION 1926 PINE STREET 522 MAIN IRVINE, CA 92648 HUSTREET HUNTTINGINGTON BEACH,CA 92648-5134 HUNTINGTON BEACH, CA 92648 THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON LLC HEIDI'S SWENSENS OF LONG BEACH 3195 MORITZ DRIVE 428 MAIN STREET#102 168 HARVARD LANE HUNTINGTON BEACH, CA 92649-1877 HUNTINGTON BEACH, CA 92648 SEAL BEACH, CA 90740 THE HOUSE SALON THE IRISHMAN THE MEDSPA THE HOUSE SALON LLC RAYMERICA INC VNHEALTH 129 CABRILLO STREET#202 424 OLIVE AVENUE 428 MAIN ST# 101 COSTA MESA, CA 92627 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 N THE NEXT LEVEL THE RIA PIZZERIA THE SALTY B DON PETERS JEB ADVENTURES INC THE SALTY B 5557 GONDAR AVENUE 9742 VILLA PACIFICA DR 21992 SUMMERWIND LANE LAKEWOOD, CA 90713 HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92646 THE TRAINING SPOT THE UPS STORE 7820 TITAN'S PHO THE TRAINING SPOT LLC TRADEWINDS CORPORATION PHO BUCK LLC 5319 UNIVERSITY DR#64 501 MAIN ST STE F 501 MAIN ST# E IRVINE, CA 92612 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 TOP DOG BARKERY TOP DOG BARKERY BATH&BOUTIQUE TRIPLE NEEDLE TRADING TOP DOG BARKERY LLC SUNDOG VENTURES LLC TRIPLE NEEDLE TRADING 180 5TH ST# 110 180 5TH ST#110 4195 N VIKING WAY# 130 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 LONG BEACH, CA 90808 TRU BOWL SUPERFOOD BAR II TWO HANDS CORN DOGS TZONE CLEB HOLDINGS LLC TWO HANDS CORN DOGS VIANTE LLC 13534 DARVALLE ST 401 MAIN ST STUIE 100 126 MAIN ST# 104 CERRITOS, CA 90703 HUNTINGTON BEACH, CA 92648 HUNTINGTON_BEACH, CA 92648 WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVES MORNING JADE CORPORATION WATERFRONT INC HOPE AND FLOWER LLC 1185 WARNER AVENUE 21100 PACIFIC COAST HWY 124 MAIN STREET STE 102 TUSTIN, CA 92780 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 WBE TRAFFIC CONTROL INC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WBE TRAFFIC CONTROL INC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC 301 MAIN ST STE 208 101 MAIN ST STE 220 428 MAIN STREET#202 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 WINDHORSE WINDOW KING ZACKS PIER PLAZA WINDHORSE TECHNOLOGIES INC JOSEPH GHANDOUR MIKE ALI 401 MAIN ST STE 105 419 MAIN ST#B 8181 DEAUVILLE DRIVE HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH, CA 92646-2011 ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA MICHAELALI NICHOLAS PASQUA ZERO ZERO PIZZERIA INC 8181 DEAUVILLE DR 504 MAIN STREET STE D 221 MAIN STREET STE D HUNTINGTON BEACH, CA 92646 HUNTINGTON BEACH, CA 92648-5164 HUNTINGTON BEACH, CA 92648 ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES ZIMBABWE HB GIFTS&ACCESSORIES FATIN K ALI ISMAIL ADAM ABDELMAGED ISMAIL ADAM ABDELMAGED 200 MAIN STREET# 115 21051 NEWLAND STREET APT 191 21051 NEWLAND STREET APT 191 HUNTINGTON BEACH, CA 92648 HUNTINGTON BEACH,CA 92646-6940 HUNTINGTON BEACH,CA 92646-6940 ZIMBABWE HB GIFTS&ACCESSORIES ISMAILADAMABDELMAGED FIRST BANK 21051 NEWLAND STREET APT 191 HUNTINGTON BEACH,CA 92646-6940 501 MAIN STREET, SUITE H HUNTINGTON BEACH, CA92648 e,����TiNcro CITY OF HUNTINGTON BEACH `9•= lk �- =Q DEPARTMENT OF COMMUNITY DEVELOPMENT C UNr( PLANNING • BUILDING • PERMIT CENTER • ECONOMIC DEVELOPMENT • HOUSING • CODE ENFORCEMENT September 5,.2024 Dear Huntington.Beach Downtown Business Improvement District Member, This letter is to inform you that the annual renewal process to levy an assessment on businesses located within the Huntington Beach Downtown Business Improvement District (District) has begun. In accordance with State law, the process begins with the District's Advisory Board preparing and submitting an Annual Report and proposed budget to the City Clerk, which is then presented to the City Council for approval or modification. On September 3, 2024, City Council approved the Annual Report, including the proposed budget, and adopted a Resolution of Intention to levy assessments for the upcoming year. Enclosed with this letter are the Resolution of Intention and the Annual Report for Fiscal Year 2024-2025, which consists of the District's boundaries and benefit zones, the proposed assessment formula/method, and a general description of the activities or improvements the proposed assessment will fund. No amendments to the boundary,the benefit zones, or the assessment formula are proposed. Also enclosed is a FAQ informational brochure on the District's annual renewal process. The City Council public hearing to levy the annual assessment is scheduled for October 1, 2024, at approximately 6:00 pm, at which time public testimony may be heard regarding this matter. A protest against the levy of assessments may be made orally or in writing. However, a protest must be in writing to count in calculating whether businesses paying 50% or more of the proposed assessment value (approximately$117,000) are against the continuing assessment. To be counted, all protests must be received by the City Clerk no later than the public hearing. For convenience, enclosed is a form that may be used by District businesses who are interested in submitting a protest. Written protest against the benefit assessments to be levied may be: • Mailed to City Clerk at City of Huntington Beach, 2000 Main St., Huntington Beach, CA 92648; or, • Emailed to ivan.esquivel@surfcity-hb.org(Assistant City Clerk) with the subject line: Downtown BID Protest; or, • Submitted to the City Clerk prior to the conclusion of the hearing. For questions, please contact me at (714) 375-5186 or christopher.kennedy@surfcity-hb.org. Sincerely, a4/4 4/(//dg Chris Kennedy Economic Development Project Manager 2000 Main Street • Huntington Beach CA 92648-2702 • www.huntingtonbeachca.gov of,.. ti `‘.S, Huntington Beach Downtown Business Improvement District US Z d` Q Annual Renewal FAQ What is a Business Improvement District (BID)? State law allows cities to create BIDs where each year business owners vote to pay assessments to fund improvements and activities above and beyond the baseline services provided by the city. BIDs are public/private sector partnerships that perform various services to improve and promote their individual business district. Today, there are over 1,200 BIDs in the United States alone, with additional BIDs throughout other countries. How was the HB Downtown Business Improvement District formed? In partnership with downtown business owners, the Huntington Beach City Council formed the District in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in downtown. In 2008, City Council appointed a non-profit organization, Downtown HB, to serve as the District's Advisory Board. Downtown HB acts to administer the District's funding and manage the activities outlined in the ordinance and resolutions establishing the District. Downtown HB consists of a volunteer Board of Directors and staff to support the District. What are the assessments and boundaries of the District? There are approximately 270 businesses in the District with an annual total assessment of about $117,000. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. See Exhibit A to view area, boundaries and zones. Assessments are collected with the City of Huntington Beach's business license tax, which is billed annually. The assessment schedule for FY 24-25 is included as Exhibit B. Is a BID Assessment another City Tax? No. BID assessments are different from taxes. As set forth by State law, assessments provide benefits to businesses located within the BID boundaries. While it is true that businesses within the boundaries of the District must pay the assessment, it is important to remember that the District was established originally through the consent of those businesses which paid a majority of the total assessment value. What is the District's Annual Assessment Process? Each year, businesses in the District are provided an opportunity to protest the assessment for the upcoming year. As part of the District's annual renewal process, Downtown HB is required to prepare an annual report which includes a proposed work plan and detailed budget for the upcoming year, as well information outlining the method and basis for levying the assessment. As a reminder, Downtown HB serves as the Advisory Board and prepares the annual report and budget. The annual assessment process requires City actions -- including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year. The public and individual members are provided notification of these meetings. • 1st City Council Meeting (September 3, 2024) - Presentation of the FY 24/25 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments. • 2nd City Council Meeting (October 1, 2024) - Public hearing to receive protests and Council consideration of the assessment levy for the upcoming year. How can I provide Public Hearing Comments For or Against? At the annual public hearing this year(on October 1, 2024), all members of the District and the public are welcome to speak. A protest against the levy of assessments may be made orally or in writing. An oral protest may be made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed total assessment (approx. $117,000) are against (protest) the assessment, a protest must be in writing and from the business owner or "designated agent". To be counted, all protests must be received by the City Clerk no later than close of the public hearing. Written protest against the benefit assessments to be levied may be (1) mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, (2) emailed to juan.esquivel@surfcity-hb.org (Assistant City Clerk) with the subject line: Downtown BID Protest, or (3) submitted to the City Clerk before the public hearing. Each written protest must (i) be filed by an owner of a business located within the business improvement district and (ii) be signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of determining the business owner for protests, the City uses the business license information. If the person signing the protest is not shown on the City's official records as the owner of the business, then the protest must be accompanied by written evidence that the person signing is the "designated agent"for the corporation or entity. A written protest may be withdrawn from the record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to continue the matter to its next regularly scheduled meeting to allow for thorough verification of written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay 50% or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 24/25. If the 50% or more written protest is only for an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. How can I get more Information? Interested persons may view the agenda items on the City's website at: https://huntingtonbeach.legistar.com/Calendar.aspx. Further information regarding Downtown HB may be obtained from Kellee Fritzal, Interim Executive Director, at (714) 536-8300, or infohbdowntown.com. For information regarding the annual renewal process, you may contact Chris Kennedy, Economic Development Project Manager, at (714) 375-5186, or at christopher.kennedyAsurfcity-hb.orq. Pirf � ---=- FY 24/25 Sample Protest Form �sC ; HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT NOTE:The person submitting this protest must be the owner/designated agent of the business. On Tuesday, October 1,2024 at 6:00 p.m.,the HB City Council will hold a public hearing to continue levying the annual assessment for the HB Downtown Business Improvement District (District). Meeting information will be posted once the agenda is made available at https://huntingtonbeach.Iegistar.com/Calendar.aspx. Written comments for or against the benefit assessments can be: (1) mailed to the City Clerk, 2000 Main St., Huntington Beach, CA 92648, (2) emailed to juan.esquivel@surfcity-hb.org with the subject line: Downtown BID Protest, or(3)submitted to the City Clerk before the public hearing has ended. Business owners interested in submitting a protest against the renwal may use this sample form (or provide their own). ® I am protesting the proposed assessment in its entirety. ❑ I am protesting the following specific types of improvement or activities to be funded by the proposed assessment: Business Name Address Owner/ Designated Agent Name Title Signature Date Note: 1. If the individual signing is not the owner but rather the designated agent of corporation, partnership,limited partnership,limited liability company,etc. (collectively"entity"),then the name of the designated agent must be on file with the City's official records for the protest to count. 2. For additional information,please contact Chris Kennedy, Economic Development Project Manager,at christopher.kennedy@surfcity-hb.org,or(714)375-5186. RESOLUTION NO. 2024-41 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2024-2025 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2024-2025" (collectively, "Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7,2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2024-2025 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2024-2025, describing the improvements and activities to be provided. 24-14974/347771 1 Resolution No. 2024-41 SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2024-2025 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein'by this reference. c SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 1, 2024, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing;but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach,CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 22-11583/287625 2 Resolution No. 2024-41 SECTION 10. This resolution shall take effect immediately upon.adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 311' day of S , 2024. Mayor REVIEWED AND A INITIATED AND APPROVED: 4/14- City Manager Director of Community Development APPROVED A 0 FORM: City Attorney ATTEST: • �1 I - , fl. City Clerk 22-11583/287625 3 Exhibit A: Annual Report Resolution No,2024-41 Exhibit"A" f rp if rrUU !, '�� al 4 t } y ft 1,P to t es r 4ft� ¢ ZI ; i',z.�v , t ` 1,i'` g,,..• . .,-,....--..",,u,,Itivivitts,..-- ,l,i"^ ,.,,, Ott � • . e# ~` { IA ,1114 4 `� ! � ,' r ' ( ,'t _" SsY$4K ? � ,_�_ x � tt mil � I A� v ._ { HUNTINGTON , ..., - ,.,BEACH - . . , :-.,, DOWNTOWN - ,,., , , ,, .... ,,,,... . ,..,, „ 1 , ,. . , BUSINESS —, „ „, , ,-, , ., IMPROVEMENT ; * a x,d DISTRICT o,� � _�����---w��. .w� ANNUAL REPORT 2024-2025 WHAT IS A BUSINESS IMPROVEMENT DISTRICT? A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and , manage activities and funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work. . , e mow ° . . g'- ,r _ 7 . .SIC f . t Ci,'" ~' J r . !i'i in gyp++{ 4 ' e�.i f 4 k ! i;' t.—� 7A a n4,� � � .�.,r M p .1` ; t�t, i , �f a�*�+r +�.`�,L� w. tL�. Pi.t1)�� Yax t i` f r ( ';«a soar cl. _ _ a 2024-2025 ANNUAL REPORT PAGE 1 . - 5 1 P "Y' 3_.,. ;$ i.is'Y , L. ,$` end , 1 $ $$$S J 5, ABOUT L DOWNTOWN . HUNTINGTON " --` .,t BEACH 61•? ; -, er f .N .u1 j; i #gw,. $ [�41 '' "'.+ fry: gti., 2 y`{yv ! $ . f 'tom,, -"7:-c, .' ! i ' vil lir f A shopping, dining and services f '',• , '; k,'_ t 1_4�� " destination for locals and I 't ., ,, . '�.t , ti '1 tourists visiting Downtown , 4' 40 •' iik /� .' Huntington Beach ai1 ,. ABOUT The Huntington Beach Downtown Business Improvement District dba Downtown Huntington Beach is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. Its purpose, first established in 2004, shall be to improve the economic business environment of the District related to marketing, safety, maintenance, tourism,parking and special events. Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose, first established in 2004, shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District's recreational, cultural and other attractions as a tourist destination. MISSION VISION To be the advocate for our coastal downtown To be a sustainable catalyst for -a thriving community by creating economic vitality and livable downtown, nationally through improvements and activities; to establish the District as a shopping, dining and recognized for its diverse local businesses and authentic, unique culture. Known for services destination for locals and tourists. being welcoming, accessible, clean, safe, fun and environmentally conscious. 2024-2025 ANNUAL REPORT PAGE 2 BOARD OF DIRECTORS ' COMMIT a AND COMMI 1_,,,,,,-- ...It.k:,,:, ,-,4-ik,„---4--r-', '.4:-,-,-. itite::4-"*"/,'" Alr' ,4 0 - ..-a., '''' 1 'mac ,-.?„ 11. 1.4e71:4: ...--;::: tiek,:,-4,-,-.cr, ----,,,--;1,14-A 7 : yr�� " .. a p.q `. . } s"'k EXECUTIVE COMMITTEE COMMITTEES CONT'D President: Susanna Smith, Makin Waves Salon Events Committee Treasurer: Sandra Schulz Taylor, Model Citizen Co-Chairs:Bob Bolen,Darrick Hearn Secretary:Moe Kanoudi,Main Street Eyewear Finance&Governance Committee Co-Chair: Susie Smith BOARD OF DIRECTORS Sandy Taylor,Moe Kanoudi Marketing Committee Bob Bolen,Huntington Beach Realty Co-Chairs:PT Dan°ick Hearn,Sandy's Beach Shack Nominating Committee Kari Ivey,Second Floor Chair:TBD Nicole Llido,Visit Hunting Beach Stakeholder Outreach Conunittee Peter"PT"Townend,International Surfing Museum Co-Chairs:Nicole Llido, Susie Smith 2024-2025 COMMITTEES Surf City Artisan Fair Committee Co-Chairs: Susie Smith, Sandy Taylor, Beautification Committee Moe Kanoudi Chair:Bob Bolen Surf City Nights Committee Co-Chairs: Susie Smith,Sandy Taylor, Bylaws Committee Moe Kanoudi Co-Chairs:Nicole Llido,Darrick Hearn 2024-2025 ANNUAL REPORT PAGE 3 MEMBER OVERVIEW ,......,,,,,,...,0.1::;:+7":17,0"',..-7;V.'''.-+,..M.%-ir 7..t''471.74'7 kt..-`,+''.4 i'",+:7•'' `7�. '` w i>~w. tram,toxi err A n 3,,.. s1Fx .4 �`.� 4 ns-, i1Haa„sndt+ c x '+�' a `�� �� 'Ll suet ". h° tk '7rp Ete❑a Ave:: sya c"i » fyyry#'. „y r'. Kati ,a t Csr N L. ' J.` }}(ia&Fin 3 � `s x ;emu` G > 5 C 4 4-,3 Ott so;wc 1A.fi631i w fl� 5 Shot cu. V a 1 w a 1 E Cad;9t t o „t �5 a Cla,rimrrr;ihee !' 3 �t 2 N 1 + i �'P. a u Resent.. & 0 a K .k yr r 9 __ AC15Yitd hdri ., 6? i v ,a '`,"ram. 2r - - N..a,izN co 1" • ro q4� VF r'. a k*N 4� #�� - P`F_r•yj, 11( �.aUif>YaSS Di'�'6YItjBYv'iptl Co Y N 1 r r)3I I g'k131 CIf k!...-•10-4. ��pt @ 3 C tit% ,,.,, S: E.i.1 r sl '< .. E 4, �'a'G f r o 0 2 r® ��, 1 �'y t 4 r ixs I Huntington Beach t a Dofsntoivn Business.Improvement District ',,_ 115 Boundaries and Benefit Zones 1&2 There are approximately 270 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. 2024-2025 ANNUAL REPORT PAGE 4 MEMBER ASSESSMENT CHART Category a ; Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001- 2,500 sq. ft. $702 $400 2,501-4,999 sq. ft. $1,053 $600 5,000+sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501-4,999 sq. ft. $1,053 $600 5,000+sq. ft. $1,404 $900 Hotels - 20 rooms or less $468 $400 21-S0 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft..or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501- 4,999 sq. ft. $300 $150 5,000+sq. ft. $700 $350 Cart/Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Assessments excluded for apartments,real estate agents,non-profits,home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the Downtown Huntington Beach Board'by paying the equivalent fee annually.Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying$30.00 to Downtown Huntington Beach directly. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 5 MAINTENANCE REVIEW The Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU)was established back in 2013,with a total value of$154,000. Presently, efforts are underway to update this agreement. However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2023-2024: $44,000 • 2022-2023: $44,000 • 2021-2022: $34,430 • 2020-2021: $34,430 • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs. Downtown Huntington Beach designates funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. 2 0 2 4-2 0 2 5 ANNUA L R E POR T P.AGE6 MAINTENANCE SIDEWALK CLEANING MAP Y c\ N,� \�\ �/�/ 7.‘ \jt A m' ,l1 n• :: 11 rI of. 47 VI, 111 S a:•' •''itS v8 A., 4p ''.7V `: --111 —CM- 4'4 #(<‘4:, 400.i 8 .7, iL g III iA1/40, doc, .,-.4., 4 , _......... .....,_.0, 44 "`411— OIL II." At* ,‘ F dt* 1n I _r4s Eh0 611 � ,� � , At. A N.'.!:0 4 4:0 t a 1,,. si,,,VO11;� #4,0 ' �;,� • wtu: cal wI tif 4 } 4 r Liat;Azi * ..s%., fal ill 4W /;) ��� 41./7 0. v �1 � 61"S ✓ ® i as E In• ' •A>A04? � �� ass I] =fil a) �,�,, JAlt I51 S5>`, O� ` tat 1'11 ] ai 14a1 J , v y\• �4®teg0® .a r ><}r Pecan Ave. 1? \ , �J \ .f� 6 r vans; arel,t ._./t5�.. [Bi��- a1 _!1L p .nI ai 44% \*4V 'n ` ,�/p Ill qr / ,1f 9 Os tg � �� 1a1 1I1 1aE > d, �'G/9y®� �s�� a,.y $� a n, l IP.---42-:.„ tr NS&S M 4401* ,itt M s 'S1 O� 6, ,•:y 4%S.400 l 10, 'RD i.i-'V CO.'/44W, . 't.51,0 i. 44\4. 4•,Z�e ,144 #41111, 1 a Zstt h 1. 14 _u5 __• 8 al JJ ‘‘` V ii> ' & &4 a , ..., . / \.,, r r[ti1� , r ‘. \ S‘,I,V 41 Ea O, •,4 _ i�. +'� la �a ..0, , , 4 1404%:// .4 4ry1 �, by\y\ �w" .tlar N kiicIto.q 'IF\--% .., AA /� tVfr CO G�' // A� a �� 2024.2025 ANNUAL REPORT PAGE 7 DOWNTOWN HtATINGTON BEACH WEEKLY EVENTS w ,,t„. "4w" r:`t m.. .. . .:•. `74'.1. p',„,,:F$` .....4a .^1.`..�= a.^:k P, I Wes: . �.,,1 Eveiy Tuesday Surf City Nights Certified 0R _ h R` 14:41 �� Farmers' Market and Street Fair draws both '0 ���` (f%� . , — , locals and visitors to Main Street. The L-� *",. �' 1•ky P Q,, , _ '• atmosphere becomes vibrant with curated f . .- ��� _ :;� vendors and local bands taking center stage. � `-• - � ---1 i , 1 r 741.6-'. r The District businesses offer Surf City �i y '; tK. ' ', , r `ix ' llit.: R' *' i Nights Specials. This event offers a unique ' ffi _ , !„ , shopping experience with a wide array of fresh C'1, ` . y Yl ,! ' n produce and goods. It also serves as a platform v • A ; r 4c �, to engage with community partners and •. F, `' w i - . ° 1y ,` %'- notable non-profits. t -SURF#CITY- ,�,Gni v �' ', R° . . . . � UE AYNC,HT%S s • pa . • • . " „4 m. . -,'': e.,f ! A recurring event crafted to highlight orb V.: a q�AOp� � . X 9 a .y�R ate 4° . ° . '', a ,. , -a.�°;:n° e �t';. the exceptionally handmade and regional , `w'W °'k -' °14 ,4 N artisans. Enriched by dynamic programming rik _ �� = and community engagement, it embodies „,, the Four Corners concept: Gathering, W .4 . Giving, Creative and Learning. These ! � �r��, •• ,� pillars foster an environment of � I f t • - :�, `' inspiration, philanthropy and knowledge- 1 . A , a Sys � y,� i i�,, , i ', ° r `� t`' l; ' "- sharing. Through art, music, non-profit °a• ,-. --� ° . •' ,0 initiatives, community groups and educational P.0 �` experiences, the Surf City Artisan Fair /, ��`tr-E creates a welcoming environment for all ,, 4 . attendees. a '. ''' ' .. .' '' ' . .' SURF CITY ARTISAN FAIRv . . . , . , R1DAY" SELECTV\1LFKEND . ° - • . 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 8 DOWNTOWN HUNTINGTON BEACH COMMUNITY EVENTS ..' ' ...„ „... o,. ace:, `:. * A. +a 'f::: 77,A77.7°:.“.-,, i '" - - a A tradition started by Steve Daniels, Surf City 'Th •:'' ` Spooktacular is a beloved community event. m ,` Downtown Huntington Beach provides over ?:CT- .= ,�, 1 $2,000 worth of candy to participating := `� , - {°- businesses. The community dresses up in 1 ' ' , � 4 ' l costumes to enjoy trick-or-treating, engaging ),� `` � . with community partner and participaing in activities including the Main Street Costume ,Q t?I ' '' '`' Contest.Mayor Pro Tern Gracey Van Der Mark, , 1 Chief Eric Parra, Division Chief Marty Ortiz and i� � - "/ ° Lieutenant Roman Altenbach engaged with the at. : ,` { ' ; &,)I tot community at the annual celebration.SU � F- -CITY SPOOKTAcU �� A.: R S f A . „.. .. ,. - oCTOBER:.. .... . . : ...., . :%.,4 . .:,.....,...,. .u,..7,. %-:: -,,..,,,i.:.1..„,,,z-„.,.!:;•,.„, .... ,,,,:, . .. ...„,- t _ i` ` if'(i/; 1 The annual tree lighting event, Magic on \ � \ . 4, . e ' Main Street marked the beginning of 4 x :^: se i, ,,, ,, _f",= the holiday festivities at Surf City ... t _, Nights. Welcomed by Senator Janet 1 ; °� ' rR;k ' 'gym ,k; F 'h t,}i, �r Nguyen, Mayor Tony Strickland, Chief :fs 4. 6, . ,' 4 r 4 .1• _,. .� q ,.. _ I Eric Parra, City Council and Chief Scott '" 't't ik ss 74 1°s�,11 ", 61 1.1, '47,4 Haberle, the crowd gathered for a �Iterlf ,. . . 1 '. • i r i'�.�-p; 1.., countdown to light the Main Street tree. 1 F' . tt'll".1� « , �,0 �k ��,, • j . , , , The holiday magic filled the air with �' g ,, �` �' lively music, unique vendors and even a ' v specialappearance Santa himself. � by MAGIC'��C a.N MAIN STREET.,.,1. - . .... - - .---A-... „.J, ,, NIOVEM1BER° �,a 2 0 2 4—2 0 2 5 ANNUAL REPORT PAGE 9 DOWNTOWN HUNTINGTON BEACH COMMUNITY Y EVENTS ' . 7, ; �: Downtown Huntington Beach is a proud r/ sponsor of the Main Street Block Party on Friday, July 5th. A tradition of `-"uNRo3i'-•-. ` -- ' Independence Day festivities, the event .� ,� •x �,j 1. 4 . ! �^ . 411 features live music by the Ramsey �' -4 . i' ;. '� E Brothers Band and Redneck Rodeo. The ,j� } _ , " �L ,'' community comes together for an evening of ii,t+ !�a , ��g. �� r ' ,t Es. celebration and entertainment in the heart ,;� `a:� } ,, � ,3, i of downtown. MAIN STREET BLOCK PARTY JULY �V r7 �> Locals and visitors come together to celebrate the • N( culture of Surf City USA! t t . r. Events include: - ..: \ \ . w `I'' Huntington Beach Surf Contest CBVA i y ,' Ls _i ;, ,w.1 'E"' -", . Volleyball Tournament Huntington g Surf&S ort Demo Da Rickin Fi 4F6 -- Vintage Surf Festival Kowabunga Van ,�. mme:I t `_ Klan Bus Show �' i' , �' Whether you're a beach enthusiast or simply seeking a fun- filled t i. filled weekend Surf City Days offers something for everyone! SURF CITY DAY HIATUS UNT!L2025 . ` _ l `, - 4 "k The annual Chili at the Beach is on hiatus until k ' `` -. 2025.While we wait for things to heat back up on Main 5 ;:y "r - .1 Street, we look forward to reconnecting with ,t, i our chili contestants, vendors and charity partners who di, 'A, work hard to make the annual event a community. �� `, ,,� _-' favorite. i. ,4 A 4 sue. i>. �! A. . _ `-! ',` Irk i tr-11' CHILI AT THE BEACH HIATUS UNTIL 2025 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE I0 IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total$117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAGE 11 2024.2025 ACTIVITIES AND IMPROVEMENTS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach.The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District. • Regular Patrolling - The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting- The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance- The Ambassadors provide assistance and guidance to visitors,answering questions,providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and`collaboration with HBPD has made a positive impact the District. • ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees .is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 12 2024.2025 ACT1VITLES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various✓ommunication channels and organizing community events, has allowed us to engagetakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged ouicommunity, and enhanced the Downtown Huntington Beach brand. CRM In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • • Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 13 STATEMENT OF FINANCIAL POSITION Huntington Beach Downtown Business Improvement District Statement of Financial Position As of June 30, 2024 TOTAL ASSETS _ Crtr._zt Assets; Bank Ac cunts 1020 Fsst Pink-1.ian Aoct ;115,186 7a 1030 Frst Bank-ilfd ;160,246_05: 100=D First Bank-Maizien c e ;ypep7p 1N4 Ass_ssm:<iti Checking Acot 21000.0; Total Bank.Accounts f*Fix. ;$28i,763.1l: Oda-Current Ass_is 13.93 Prepaid Rent ;500.00 Undeposited Funds 1,4ng- Natal_c.113er Gurrent Assets ;$1,009.50 i Total Current Assets ;$290,67264 Fixed Assets 164D Macy&Egapm=uat ; 11,651.68 166,D Office Equipment 532.74 1670 ;Coin users • O31. 8: p 2<831.66: t700 Accumulated Dept isli n -;..1 : 2 n8; bb.b; rasa Fx 'Assets rF�� 4a:U3 TOTAL ASSETS. ;2290.672.64 LtA9•ILITIES AND EOUmy Liaties; Current Liabilities " Other Cur€eni Limbless 2080 Payroll a ;,g ;-185.08; 2100 Payroll Tax Paya'o°e r.ggg,3p Total Other Current Lisbiides S_1,073.47-: Totai Current L 3:, t es ':`$-k;0i3:4 i{ Long-Term Liabilities 24 Pam,ab!e- SBA E}DL Total Long 1-ei:n-[.abr less $1;1E 0 0 .03 Total Uab'litles S142.926.53 Equty 3100 Unrest icled I'M Assets ;78,874.00 Retailed Earnings ;0.0D Nei Revenue - ;52,f372.tl Tata1 Equ3ir; _ $1+91,746.11 TOTAL LIABILITIES ANUD-EQtUUi?t-. $29 .672.64 2024-2025 ANNUAL REPORT PAGE 15 BUDGET VS. ACTUAL 2024-2025 ANNUAL REPORT PAGE 16 • Huntington Beach Downtown Business Improvement District Budget vs, Actuals: Budget_FY24JP&L. FY24 P&L Odosor 2023-June 2024 TOTAL ACTUAL 8uptiEr OVER BUDGET % 3Ua3ET Rovoratio 4060 8iU Asse snarls 90,364.00 B1,903.00 6,454.00 110.32% 4100 Cita:ti r.,Ii r4 5lrltach 25,1}9:l:09 ,25,000,00 4200 Event Revenue 379,358,23 4.!.M:ix) -6,141.77 98.66% 430D Surf C.1y fd Ytt.. -2,1395.00 •2,6u5,00 44 SO City Dull 0.00 0 90 4800 City of HB Maintenance 148.543,00 148,i00.W U.07., 100.00% Total Rennu0 $515.317223 $639,900.00 $•24,582.77 96,1B 6 Cost Di&:xl:S Id 5100 Rental&Sup 37,515.22 50,400,00 -12,884.78 74.4:3% 6160 Parking 2,718.88 900,00 1,218.66 302.10% 5233 Street Cleaning 525.00 22,353.OD •21,625;00 2.35% 5250 S$rnnt Q'csure B,400.0Q 8,400,00 5300 Eteenl Expanses 26,204,10 30.91'00 -9,795.81 7201% 5330 EntertaAntertt 9DD.00 2250.�.+:1 -1,350.00 4000% 5340 F.v rtt Perr,4s. 31450.00 - 43,550.00 =11,708.00 4,13% 5370 Outside Services 81,244.74 53,760.00 7,484.74 113.92% 53BD Printing a PeXfurliaan 4, s 1.l3 9,900.00 -4,03e1.27 50,12% Total 5300 Event Expenses 124,160.66 144,460,00 -20,209.34 85.95% 550 MiScoltsneo s 4,000,00 4„MO_5:.3 5600 Holiday Seenttlicatron 20,900.00 20,000.00 900.{t0 104,50% 5000 Mf iriliui;arrer. 159,318.00 156.000.00 3.318,00 102,13% Total Cost of Goods Sold $357,587,74 $364,110.0D $-35,572.26 90.72% GROSS PROFIT $267,771.40 $245.796.D0 $11,989.49 104.8O% Expenditures 7010 Advert i ing$Matkotirt8 337.96 9.9.11.99 •B.562,04 3.76% 7050 Bank.Charges 6 Fees S9.3,31 S fj.C;0 -615.69 42.59% r070 Cormettare t 96.1 n.ss 151,650.00 -55,470,35 63.42 7100 Duns&subscaptcns 3,544.06 9400,00 -6,66.94 39.355'n 7150 Insurance 952.00 2,160.00 -1,19B.00 44.2II,. ' 7160Inleyru 9,000,00 -9,009.00 7170 Legal&i c':our4ing Services 5,533,00 4,800,00 733.DD i 15.27°x 71,90 Vleeting&Training 146.c+3 2,251100 -2,104.00 6..49% 7191 Ek:Cipn 0,00 0.0t) ' 7210 Office Supptas 1,7,40,06 4,600.00 2,759.94 as_67 728D Post:,:te 36.97 30 97 72ea Aint&Lease 14,100,00 13,700.00 400.1},) 102.92 2.92 7300 Repairs 6 Maisteaancr5 1.692.62 1,1300.00 -207.36 aa.4A% 7310 Security 11,715.00 11.715.00 7315 Ambassador Program 39171,16 7.881.09 31.310.16 498.30'% TOW 7310 Soiltityr 50481116 7,86140 43,025,1 G 647,32% 732o Taxen,a Licensitu 6.844_44 2,250.03 4,594.44 304.20% 2024-2026 ANNUAL REPORT PAGE 17 A surplus of approximately $5,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year. The items listed in the assessment budget are separate from the Downtown Huntington Beach budget. 2024-2025 ANNUAL REPORT PAGE 18 2024-2025 BUDGET 2024-2025 ANNUAL REPORT PAGE 19 G N n y y y y y `0 y y W R. -� m O N N D N N N W W C D O W D m `,`3 y f1 y y G Q zZ S i z 3 F; H v = a -a''rnn' 3 c. z z A o d S N x- d N '� k, O. a`, a . o, . 0 n �i �' 0 3 m m p• 3 S°F m ; Z� m o fP a 0 c O v 8 v 3 -, m ^ s g* n 3. m » n a n n D $. O T S O w 5 i _ ^ A X V 9 w \_ s 3 9 9 m f3D L w •', Q T. J f0 C S y N F. N S D ISO O 3 z ,. W 3 N Z 0< W �' _\F o u N = 3 N. 3 w 9 o O1 N o oo P a F 3 .^.' �.� 7• N G N 3 RI O n y d Co a w w m m m 0 c. - v m '" 3 O n g A m G P. S T oaro ^cv °I s N V. N N V A N N > > N o N a m CA X D0 yyy ., (yl to N In to IA tM1 to N H In W A N N 411 1n 1N+ to 4n N N y qNq r N t/4 IN+ W N`8+ N D 10 N N:`N V Y In Y N N N L N N O1 Ol . N A A N N:S'I 01 O O S W RpI an In o o IOO w in : :: In au o 01 N w N N W .....4 Y N�+ py y 1+ A N Y y� VI Of N A Y ........ Of �W 0SS0 GGpW 01 C VI 0 O O 3.1 N C O S AD In An 01 O S S O 40 N O S O O S S O O S S N 0 0 0 0 000000 S O S S S O S S O O S Z y O E.E. N IN+ N to N to to A to 4n Vs An N M to N N to N ^ A d p w O1 an vs ^ "'I O W Y. V N S. V 1+ L N 01 Y. p1 In U N N ....4 88 N Y 1n N w N N VP N N 1n. p ppp tW0 N N 0 0 0 O O O S S IN O V 0 0 0 S S O In O S S N 0 0 0 0 0 0 0 S'S S O 0 0 O O S Z D` `D to rn N N N to 4" n W A Y 10 to to Y N 4A 34 N Z N N 1°VP N Z D I N N W - W V In to to N Y N. to w N NW N 4n 01 to to 4n 4n to to to 01 V N W 01 01 N W V N IA VI W 1O0 N CO �O CO `O N O J 01 d O1 a. N V N Ja A y N N N ...4 `O M f0 ONO O O.An O ONI 01 O S O O V O O N O O. O O O 4n O N 10 O O N O O in O 0 0 0 O O O-O O O y 0 0 0 N 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 v In _ TI 0 INO to to to N 4n an W to V1 An 4n 4n 4n to 40 W A I.N. N "In W F1 A N N h. N 01 N N 4A N W �D F� N�+ 4n W 4n N N 1- N VI. Ol N N N N N .01 VI O OC 01 N a m 0 0 AD AO 0 01 0( o S 0 0 IJi1 S o 0 o Sow 0 o S 1i 0 0 0 0 0 0 0 0 o 0 o m IA 0 VI o o 0 N 0 A O 3 3 N rZ 0 VP 011 to to N to N w a N m 1N-� N N YN+ ON1 N V A N N 4i > 0 Z L .W N N N V1 V m l? N N 0° 4n N N P :`1 N. N N A' to 4M1 01 01 b O m N co O1 W J N O N W O `O N 01 W N IJ m L 01 Oa N n O 1n O N (A N O D O S S O O O S S O N S S 0-S S S 0 0 S S N 0 0 0 0 S 0.O S_O O O S O S O O O C 9 9 C IA Z T V Y N N N - N to A.n N • N N N N N N N In N A ON1 N N.N 1N1 A Gl m V S. N..... .... 00 1n 1n N N N W 2.�+ N F+ N N.F! V1 N N V Of to(A 4n Y to N W 01 W A Z.Y. N T Vf IO 01 nW W O fA O V W t0 N CO O N O N O W W a O1 d O N N p >.O p SS N N V pppp opS y N V N O IVl1 O aN W O S O o 0 V S S O S S O N O S-S N O p 0 0 0 8 0 O S O S O O O O S 1 H 3 _ 3 - 011 N N vs 4n to to IIn N A n 4n N H 0 an N IN+ K _ V N N to 1N+ K A 01 .W 1n W. V N N N N .I'� N N 1n N V N N N N to O1 O1 a 01 O1 N Of V.. O CO W N N CO W N W O D O Np O W O V cr. .D tT N > L N F+ O N S p p a N N 0 0 0 N PA 0 0 0 0 0 S O 0 S S 0 0 0 cop./ Inv. S 0 0 0 0 0 0 0 0 0 0 o S 0 0 0 S 0 m p �n zan vs vs rT1 z m A T N W V N W O INN+ 1N1 P.N YN+ v N 1n ON1 �011 IV+ N nA V ONl'01 2 N W. In In N N. N 4nIn. N > A N 1N+C In O O�O V1 —I b b V OC 10 N C O N f> b V pO.N O W 10 'co T > O1 N N O A a 0 0 S a A 0 S S O N S OO NO S S S 0 0 S O N 0 1/3 0 0 0 0 0 S S S S ,. S S S O S G N 4n to 1n 4h N N N N N 1n N A In N to FN+ r V N N In IN+ fT OI N N N W �0 pN1 N Y N N W O F1 An Y V�1n An.L p N N in Vs N� 1pn N OSS1 01 j+ V 01 Of O A A 0 0 S A O S S S O 131 1. 00000010000N0000 S O O O S 0 8 S S S O S 1 C C Q CI 1 N y1 N N to N A N i%1 A N 4n to In 1n N V an N S/1 1N-1 �+ N In{n Y .1. IA to to.N W b I+ N Y to 1n'1n. :!:' to N in A an 1n N V1 O1 i O Z. N O1 W A O O S N CO AU N N O P4 CO CI 0 0 0 N S O O S S O O O O S N O O O O S O O S S S an S O S S S S In - N 0 9 VI I+ N to 0 to 14 to to to N IN+ S 00 N to N 4r N to to N A to 4n N N N to N to N O N N 1+ N N q ppOp CO N N W A V N N N W W O to Y N N Y 1, I'. m J O1 Y In 4n In N N W 01 N Of N O N p.. Ot A O S CO An N 0 0 0 0 0 0 0 0 O N 0 0 0 0 0 O O. 13000 0 S N 0 0 S 0 S 0 0 0 0 0 an 0 O 0 O 0 0 An O.0 b K 4 0 a a I01 D N In 4n 1n N N 1A in 0N1 N to 1M1 1n 1n to An w N -d In NI.,1 N an 0 VP N to I-0 1 1+ N CO 4" D V AD N An VN1 N W ID N n W N V V N N A tM1 A to N N M b O VI N V WW 0 O N V� r O V1 W . N 00 d N W 01 ... 00 N V1 O1 00 W fT N N W J 00 -I O V1 O V PO W y O > O O. L CO w 0 a C1 CO C a 01 W IJ C d Q O N as W 0 O N Q1 O 0 1+ 4 N 0 0 0 D - 01 C1 O O O O O O D O O O W O N O O O ono o O O O V O O 10 O 0 0 0 V1 0 0 0 0 0 ' N N�.1 O O O O O G V N 0 0 A A O 0 O Co W O O O. O O 0000004000 . 000000000000 y N 0 0 0 0 0 0 2024-2025 ASSESSMENT BREAKDOWN _ . . . 2024-2025 ANNUAL REPORT PAGE 2 1 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2024-2025 ASSESSMENT BREAKDOWN OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REVENUE $10,000 $5,800 $9,000 $13,000 $7,900 $10,000 $14,000 $10,800 $6,000 $12,000 $9,000 $9,500 $117,000 EXPENSES Financial Services $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $2,160 Maintainence $4,000 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $20,000 Marketing $1,400 $1,400 $1,400 $1,400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,227 $15,027 Holiday $10,000 $10,000 $20,000 CRM $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $370 $4,000 Community Events $5,000 $5,000 $3,000 $13,000 Ambassador $700 $5,113 $10,000 $14,000 $13,000 $42,813 $117,000 • 2024-2025 ANNUAL REPORT PAGE 22 THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board,Downtown Huntington Beach is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year,a summary of accomplishments,and the following information: O Proposed changes in the boundaries of the parking,and business improvement areas or in any of the benefit zones within the area in FY 2024-2025 (no proposed changes) e Improvements and activities to be provided for FY 2024-2025(page 11) © The estimate of the cost of providing the improvements and the activities for FY 2024-2025(page 11) o Method and basis of levying the assessment for FY 2024-2025(page 4&5,under BID member Overview and Assessment Chart) a Amount of any surplus or deficit revenues to be carried over from previous year(page 19)Amount of o additional contributions to be made from sources other than assessments(page 19,under Budget) The annual assessment process requires City actions,including two City Council meetings,where the City Council must adopt resolutions approving the assessment,for the upcoming year. 1st City Council Meeting(Tuesday, September 3rd) o Presentation of the FY 2024-2025 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice o Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days prior to the public hearing) 2nd City Council Meeting.(Tuesday,October 1st) o Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing,all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 2024-2025 ANNUAL REPORT PAGE 23 1 PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing,all members of the District and the public are welcome to speak to the City Council regarding the annual assessment.A protest against the levy assessment may be: o made orally or in writing © made at the public hearing;however,in order to count in calculating whether businesses paying 50%or more of the proposed assessments are against the assessment,a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing.Written protest against the benefit assessments to be levied may be: o mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street,Huntington Beach, California 92648 o emailed to juan.esquivel@surfcity-hb.org(Assistant City Clerk)with the subject line: Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by a District business owner and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the official records are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the designated agent for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent(50%) or more of the total assessments of the entire District,then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council.If the 50%or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. 2024-2025 ANNUAL REPORT PAGE 24 Exhibit B : Map of the District, Assessment Schedule, and Businesses to be Assessed • Resolution No. 2024-41 Exhibit"B" SST it L. ° a \ _� �• tr j £ q4 , II i ltl 1- f , 'L i d 4 i r- ❑ m -� M1 ti O t -� r °• Tgrq 1 t Franklor Ave o. p : p fir, '� v sr�..i4 ° / $ `',.� 1 ttt �Ittr � t 1 7�."__. it � �. Iiy� l. x ' °q Di 7� , • �� Part }; 1 1,: -,on"LfiL.- m io 11 ,�\ Lp ary S r CC i i t u. a° I `v,„:. f I ,, .r, �r rl116'i� pf a j 1�J o m`. i Surit 9 !y qya • �� _. .Elmira Ava� r ( w-.__,� ♦ v q4 , „, �r 't w • • - �r,- wl 1 rn. i i i-.? —t.l,:n m !Oor Ln r r. f I-,r �. Q, �, 5 - o 3( L tf a•1 IUi , Tt,•. , t f�• A v r m f� � i Delroll Avati + jpl �R i1t dt �+ ,_. � � : �� O'' 1 ,''0 y r..'� �� VIUe Fin r' - I 1' , 1 t 6� I I or ,;.: .4 1 , ht• ' +I CIJ old t� 1iilfj,P L x, � //�� } I t 1:,,:,- ,. 1 !'ry (.0 :)_ a `, ;i., i }f LP!I } 1 J 't ./�.1'/ i;ii3bi.Cir I YY g y y 112 i t # i`� a to q: I m 1=1 - ,.�`° ''' w / ; ', nJ I A _ t% o a!Seowoll ch. } f' • c L 4`. ��� I �� t r r n Nf °c{�D �. - �'",,�a�f c5�r c N If - !o I • B ILn Ile.; t-{southwind f ,r 1 c� 4, H ,, 4laln7no6l0r r Ctr r-r 1 I a ,rr a _ y `Eu1k 1 � o �r G.S4 �il 9- v '• 1 1 1 1 t i'-'i f p$r r,Sallhoal trl,Moonmlrt lr , I \ � y ` \ r.ESt t-- ',,--...1' 1 oit .- =,i at , r r I,i F,StL d; ;Soabracm 11'. �' i , 1 4cj 13,14 }zo Drcr�� lell� • r1 � Ilurnr91,1 ".N : 1 131 Huntington Beach' Downtown Business Improvement District Boundaries and Benefit 1&2 • = " is i ASSESSMENT ULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 rt. 1 LOOK VINTAGE 1 OZ COFFEE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7-ELEVEN STORE#2172-34653A A&&ACCOUNTING SOLUTIONS INC AAA POSTMART LLC ADVENTURE RENTALS LLC • ALCHEMY WELLNESS • ALOHA GRILL AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANGRY AL ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) B J'S RESTAURANT&BREWHOUSE ATTN: LICENSING B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BELWOOD INVESTMENTS LLC BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN&COMPANY CPA BOMBURGER BREWSTER'S ICE BROAD STREET OYSTER COMPANY SURF CITY BRUNO'S BAR&GRILLE LLC C B INVESTMENTS INC C NEW LAND DESIGN CENTER CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ CLUB TRILLY LLC COACH'S DELI COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE CREACTIVE INC CROWN BEAUTY ATELIER CRUISERS PIZZA BAR GRILL CTA REVIEW INC CUCINAALESSA HB CVS/PHARMACY#819 D30 DAIRY QUEEN DARE ME BIKINI DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO EXCELL LUXE LAB F H A REVIEW F45 DOWNTOWN HB FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GRUPO GALLEGOS G'S BOATHOUSE H M R ARCHITECTS HANDEL'S HUNTINGTON BEACH HAVENMD HB MAIL BOX INC HEADLINER HEADSPA HB HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUNTINGTON BEACH.BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR&GRILL IHOP IMAGINCY INDARRA MODERN INDIAN CUISINE INFINITYU INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J &J COASTAL LENDING JACK'S BEACH CONCESSION JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER, JAY BIRD'S JOLIE&THE BELLE JPG Inc.dba Oak Leaf Productions KELSEY SHAYE HAIR LLC KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOAH HEALTH KOKOMOS SURF SIDE KRISTINA B SALON KUO JESSICA LA MOME SPA LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT&PUB LUCY'S TAILORING&ALTERATIONS LUNA UNITED M.E HELME HOUSE FURNISHING CO MAHKIN THAI&SUSHI MAILBOX STATION MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET HAIR COMPANY MAIN STREET OPTICAL&BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MERRILEE'S INC MILK AND HONEY HB MISFIT STUDIO MJM CONSTRUCTION MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MUSTARD CAFE NEIRA DESIGNS&FIX-IT ETC NESTOR SOLUTIONS LLC NO KA 01 NORTH SHORE POKE CO ODDBYTES LLC ORANGE COUNTY BARBERS PARLOR PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PERQS NIGHTCLUB&SPORTSBAR PETE'S MEXICAN FOOD PHO BULOUS PHOTO HOUSE INC PIERSIDE COMMISSARY POLY CONSULTING INC PORCELAIN HAIR STUDIO/PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND(CT4) PREMIER CUSTOMS BROKERS INC PRIMECUTTAQUERIA INC PRISTINE MOTORSPORTS PURE BLISS MAIN STREET DAY SPA R M A INTERNATIONAL LANDSCAPE ARCHITECTURE&PLAN RED PERSIMMON NAILS&SPA RENOWNED RECRUITMENT GROUP LLC RINV.IO RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALON SOLEIL SALT HAIR LOUNGE SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS&CO SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPECIALIZED SURFACES SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY SUR COFFEE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE SWING SET LLC T K BURGERS T R RANCH SERVICES LLC TAI SOFTWARE TEBAY TARA TERESITA'S MEXICAN RESTAURANT TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE MEDSPA THE NEXT LEVEL THE RIA PIZZERIA THE SALTY B THE TRAINING SPOT THE UPS STORE 7820 TITAN'S PHO TOP DOG BARKERY TOP DOG BARKERY BATH &BOUTIQUE TRIPLE NEEDLE TRADING TRU BOWL SUPERFOOD BAR II TWO HANDS CORN DOGS TZONE WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVES WBE TRAFFIC CONTROL INC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WINDHORSE WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) Exhibit C: Improvements and Activities . Resolution No.2024-41 Exhibit"C IMPROVEMENTS AND ACTIVITIES- °.- The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total$117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAG'E11 2024-2025 ACTIVITIES..AND IMPROVEMNfS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is. to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach. The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach— has proven to be a valuable asset to the District. • Regular Patrolling- The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance- The Ambassadors provide assistance and guidance to visitors,answering questions, providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. r 2 0 2 4-2 0 2 5 ANNUA L R E PORT PAGE 1 2 2024-2025 ACTIVITIES AND IMPROVEMENTS . - MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various✓ommunication channels and organizing community events, has allowed us to engagetakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but .have also created memorable experiences, engaged ourcommunity, and enhanced the Downtown Huntington Beach brand. CRY' In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships are facilitated by a central database that provides a better • understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 13 • Res. No. 2024-41 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 3, 2024 by the following vote: AYES: Moser, Bolton, Burns, Van Der Mark, Strickland, McKeon, Kalmick NOES: None ABSENT: None ABSTAIN: None 9-471411444) City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California £b/come. '1/i0/-z/ %b '/i4101-�1 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2024-2025 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 1, 2024 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and.Business Improvement Law of 1989 as approved by the City Council in Resolution No. 2024-42 as reprinted below: RESOLUTION NO. 2024-42 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2024-2025 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report"and"Proposed Budget for Fiscal Year 2024-2025"(collectively,"Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2024-2025 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2024-2025, describing the improvements and activities to be provided. SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2024-2025 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C,attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 1, 2024, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall,2000 Main Street,Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 3rd day of September, 2024. Copies of the exhibits referenced above are available in the office of the City Clerk or upon request by calling the Community Enhancement Division at(714) 536- 5582 or through the City's website at https://huntingtonbeach.legistar.com/Calendar.aspx. Publish: September 19, 2024 / INCLUDES THE FOUNTAIN VALLEY VIEW 1920 Main St. Suite 225, Irvine Irvine, California 92614 (714) 796-2209 legals@inlandnewspapers.com City of Huntington Beach - City Clerk's Office 2000 Main Street Huntington Beach, California 92648 Account Number: 5272431 Ad Order Number: 0011691701 Customer's Reference/PO Number: Publication: Huntington Beach Wave Publication Dates: 09/19/2024 Total Amount: $885.48 Payment Amount: $0.00 Amount Due: $885.48 Notice ID: Meyfu78q6Hj5HSIHwgjE Invoice Text: CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the 2024-2025 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 1,2024 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center, 2000 Main Street, Council Chambers, as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No.2024-42 as reprinted below: RESOLUTION NO. 2024-42 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2024-2025 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.)found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and 10.01.24 PH Notice - HB DTBID - Page 1 of 3 Ailit:, See Proof on Next Page NC LODES THEdoe ALLEY NALLEY VIEW Huntington Beach Wave 1920 Main St.Suite 225,Irvine Irvine,California 92614 714)796-2209 2000 Main Street Huntington Beach, California 92648 AFFIDAVIT OF PUBLICATION STATE OF CALIFORNIA County of Orange County I am a citizen of the United States and a resident of the County aforesaid; I am over the age of eighteen years, and not a party to or interested in the above-entitled matter. I am the principal clerk of the Huntington Beach Wave, a newspaper that has been adjudged to be a newspaper of general circulation by the Superior Court of the County of Orange County, State of California, on July 1, 1998, Case No. A-185906 in and for the City of Irvine, County of Orange County, State of California; that the notice, of which the annexed is a true printed copy, has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates,to wit: 09/19/2024 I certify (or declare) under the penalty of perjury under the laws of the State of California that the foregoing is true and correct: Executed at Anaheim, Orange County, California, on Date: Sep 19, 2024. , Coop* S .ture 10.01.24 PH Notice - HB DTBID - Page 1 of 3 CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on the.2024-2025 renewal of the Huntington Beach Downtown Business Improvement District at its meeting scheduled on October 1,'2024 at 6:00 PM or soon thereafter at the Huntington Beach Civic Center,2000 Main Street,.Council Chambers,as required by the Parking and Business Improvement Law of 1989 as approved by the City Council in Resolution No.2024-42 as reprinted below: RESOLUTION NO.2024-42 • A RESOLUTION OFTHE CITY COUNCIL OF THE CITY OF' • HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR2024-2025 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS,the California Legislature,in adopting the Parking and Business Improvement Area Law of 1989(Streets and Highways Code§36500 et seq.).found that cities are.authorized to levY assessments on businesses in order to promote economic revitalization and-tourism,create lobs,attract new businesses and prevent erosion of business districts;and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from.those improvements and activities;and A sizeable malority of the downtown businesses within the City of Huntington. Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area-Law-of 1989 to establish a-downtown business benefit area within the City of Huntington Beach and to levy assessments to promote-business-and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2024-2025" (collectively, "Annual Report");and The.City Council formed a business improvement area,known as the-Huntington Beach Downtown Business-Improvement District (the"District"), by the passage of Ordinance No.3661 on September 7,2004. - By this Resolution,the City Is declaring its intent to levy an assessment.for fiscal year 2024-2025 pursuant to the process detailed In Streets and Highways Code§36500,et seq.; and NOW, THEREFORE,.the City Council of-the-City of Huntington Beach-does herebyresolve as follows: SECTION 1. The recitals above-are incorporated herein. SECTION 2. There is no intention to change the-boundaries or any benefit zone within the District. -SECTION 3. The City Council hereby.approves the Annual Report filed by the Advisory Board In the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference,which includes a proposed budget for Fiscal Year 2024-2025,describing the improvements-and activities to be provided. SECTION 4 Council'sintent'lsto levy-and collect assessments within the District area for Fiscal Year 2024-2025 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified In ExhlbitC,attached hereloand incorporated herein bY this reference.Further, the Improvements,.if any,to be acquired for the proposed business Improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 1,2024,at 6:00 p.m.,or as soon thereafter as this matter maybe heard,-in the Council Chambers of the.City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council Will hear all interested persons for or against-levying of the assessment,and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written,shall be filed with the.City-Clerk at or before the time fixed for the.hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the obiectlon is made.The:City Council may waive any irregularity In the form or content of any written.protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn In writing at any time before the conclusion of the public hearing set forth above. If written protests are received by-the owners of businesses within'the District,which will pay 50%or more of the total assessments to be levied, no further proceedings to levy the-proposed assessment shall be taken for a period of one year from the date of the finding of a malority-protest by the City Council. I#.the-malority.protest is only against the furnishing of a specified type or types of improvements or activity within the District,those.types of Improvements or activities shall be eliminated. • 10.01.24 PH Notice - HB DTBID - Page 2 of 3 SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once In a newspaper of general circulation at least seven clays before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main, Street, Huntington Beach,California 92648; telephone(714)536-5582; or from the Huntington Beach Downtown Business Improvement District,315 3rd Street,Suite E,Huntington Beach,CA 92648, (714)536-8300. SECTION 9. The City Clerk shall mall a complete copy of this resolution of intention by first-class mall to each business owner in this area within seven days after the.Councll's adoption of this resolution. SECTION 10.This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting.thereof held on the 3rd clay of September,2024. Copies of the exhibits referenced above are available in The office of the City Clerk or upon request by calling the Community Enhancement Division at (714)536-5582 or through the City's.webslte at https://huntingtonbeach.legistar.com/Calendar.aspx. Publish: September 19,2024 Huntington Beach Wave Published:9/19/24 10.01.24 PH Notice - HB DTBID - Page 3 of 3 ‘\NT�NGT 2000 Main Street, s. pE� �"04:-... Huntington Beach,CA 92648 �} -� _ City of Huntington Beach APPROVED 7-0 L 2 ae ��UUNTY CPS File#: 24-592 MEETING DATE: 9/3/2024 REQUEST FOR CITY COUNCIL ACTION SUBMITTED TO: Honorable Mayor and City Council Members SUBMITTED BY: Eric G. Parra, Interim City Manager VIA: Jennifer Villasenor, Director of Community Development PREPARED BY: Christopher Kennedy, Economic Development Project Manager Subject: Approve the Huntington Beach Downtown Business Improvement District's (District) Annual - Report and Budget for Fiscal Year (FY) 2024-2025 and Adopt Resolution No. 2024-41 to _ continue levying an Annual Assessment on businesses within the District, with a public hearing scheduled for October 1, 2024 Statement of Issuer - The Huntington Beach Downtown Business Improvement District (District) was established by the City Council in 2004 to enhance services and improvements within the downtown area. Businesses-. within the District pay an annual fee, which funds these enhancements beyond the City's-baseline services. Every year, the City Council must review and approve an Annual Report and budget., submitted by the Huntington Beach Downtown Business Improvement District (Downtown HB), as. required by state law. Additionally, the City Council must pass a resolution to continue collecting the annual fee. Financial Impact: - The District's FY 2024-2025 budget submitted by Downtown HB includes projected revenues of $910,025, with $117,000 expected from business assessments. The remainder comes from other sources. The City's FY 2024-25 Operating Budget, specifically the Huntington Beach Downtown. Business Improvement District Fund (Fund 710), includes $125,000 in related revenue and matching expenditures. Recommended Action: A) Approve the Huntington Beach Downtown Business Improvement District Annual Report and Budget for FY 2024-2025; and, B) Adopt Resolution No. 2024-41, "A Resolution of the City Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual Assessment for FY 2024-2025 within the Huntington, Beach Downtown Business Improvement District," and schedule a public hearing on October .1; . 2024, to consider the-continuation of the Huntington Beach Downtown Improvement District. City of Huntington Beach Page 1 of 4 Printed on 8/29/2024 - powereli$i Legistar" File #: 24-592 MEETING DATE: 9/3/2024 Alternative Action(s): Do not approve the Annual Report and Proposed Budget or modify accordingly, and/or deny the Resolution. Analysis: The District is an area designated by the City Council in 2004. Businesses within this area pay an annual fee to fund extra services like security, marketing, and maintenance, which enhance the- downtown experience beyond what the City provides. In 2008, the City Council appointed Downtown HB to serve as the District's Advisory Board. The Advisory Board makes recommendations on how the collected assessments should be spent, as well: as any changes to the District's boundaries or assessment formula. Each year, the City Council reviews and either approves or adjusts these recommendations during a public meeting. Downtown HB is a nonprofit organization created by the businesses within the District. It is - responsible for managing the funds collected from the District and using them to provide the additional services that benefit the District. The City of Huntington Beach and Downtown HB work. together under an approved agreement to manage the District. Annual Renewal of the District Pursuant to state law, an Annual Report has been submitted and includes the following details: 1. No changes are proposed to the District's boundaries or benefit zones; 2. A list of planned improvements and activities, along with their estimated cost; 3. The method used to calculate the assessment for each business; 4. Any surplus or deficit revenues from the previous fiscal year; and,. . 5. Contributions from sources other than assessments. The funding recommendations are made by a ten-member Advisory Board (nine voting members, one non-voting member) elected by businesses in the District. State law requires that the funds collected benefit only the businesses located within the District. There are approximately 270` businesses in the District, which are assessed based on size, location, and business type. The assessments range from $80 to $1,404 per year, with an additional processing fee of approximately$12. Downtown HB is not proposing any changes to the assessment formula or the District's boundaries. State law also requires a public hearing to allow businesses in the District to voice their opinions. The Resolution of Intention schedules this public protest hearing for October 1, 2024. During the hearing, the City Council will consider any protests and can make adjustments to the assessments _or: boundaries if necessary. If written protests represent 50% or more of the total assessment value, the: . District cannot be renewed for one year. City of Huntington Beach Page 2 of 4 Printed on 8/29/2024 powere'5 LegistarTM File#: 24-592 MEETING DATE: 9/3/2024 Annual Report and Proposed Assessment Budget Downtown HB provides various services to keep the area attractive and functional. In the coming year, Downtown HB will continue its efforts to maintain a vibrant, clean, and welcoming environment for residents and tourists, ensuring Downtown remains a top destination for business and leisure. The Annual Report for FY 2024-2025 outlines how the Advisory Board recommends spending the $117,000 collected from business assessments. Additional costs incurred by Downtown HB will be covered by other revenue sources. • Ambassador Security Program - $42,813 (37%) - This program improves visitor experience and safety, especially during peak seasons and events. Funded by both Downtown HB and Visit Huntington Beach, ambassadors patrol the area, build relationships with businesses and visitors, report safety issues, assist police, and help visitors. Their presence makes Downtown safer and more welcoming: • Enhanced Maintenance - $20,000 (17%) - To keep Downtown clean and inviting, especially: during peak seasons and events, these funds will supplement the City's regular cleaning services. This ensures a pleasant experience for everyone who visits. • Holiday Beautification - $20,000 (17%) - During the holidays, Downtown becomes a festive wonderland with lights, snowflakes, and a decorated tree on the 2nd Block. These decorations. bring the community together and create a festive atmosphere for all. • Marketing - $15,027 (13%) - Marketing is key to promoting Downtown. These funds will support advertising, social media, website updates, and email outreach, helping to attract visitors and keep Downtown in the spotlight. • Community Events - $13,000 (11%) - Downtown hosts popular annual events such as the 4th of July Block Party, Surf City Spooktacular, and Magic on Main Street. These events draw crowds, create memorable experiences, and strengthen community ties. • CRM Software and Staff - $4,000 (3%) - Downtown HB uses a software program called Monday.com to manage relationships with stakeholders and event vendors. The software helps track interactions and run targeted marketing campaigns more effectively. • Financial Services - $2,160 (2%) - A third-party CPA handles monthly financial services, ensuring accurate recordkeeping, timely reports, and transparency in managing the District's finances. City Council can approve or adjust these spending recommendations as needed. The total proposed budget for Downtown HB (Page 20 in the Annual Report) will increase slightly from $910,340 this year to $911,102 next year. There is also $160,806 in unallocated reserves, as indicated in the Statement of Financials within the Annual Report. Other revenue sources include income from events like the Surf City Artisan Fair and Surf City Nights, as well as the City's contribution for maintenance services. Downtown HB's Board of Directors manages all non-assessment revenue and expenses. Environmental Status: Pursuant to CEQA Guidelines Section 15378(b)(4), government fiscal activities that do not result in a physical change in the environment and do not commit the lead agency to any specific project, do not constitute a project. Therefore, these activities are exempt in accordance with CEQA Guidelines .- Section 15060(c)(3). City of Huntington Beach Page 3 of 4 Printed on 8/29/2024 powereliffli Leg istarTM' File#: 24-592 MEETING DATE: 9/3/2024 Strategic Plan Goal: Economic Development& Housing Attachment(s): 1. Resolution No. 2024-41 Exhibit A: Annual Report and Proposed Budget for FY 2024-2025 Exhibit B: Boundary Map, Business List, and Assessment Schedule Exhibit C: Improvements and Activities Proposed to be Funded 2. PowerPoint Presentation City of Huntington Beach Page 4 of 4 Printed on 8/29/2024 powere1,LegistarTM RESOLUTION NO. 2024-41 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2024-2025 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2024-2025" (collectively, "Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2024-2025 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2024-2025, describing the improvements and activities to be provided. 24-14974/347771 1 Resolution No. 2024-41 SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2024-2025 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 1, 2024, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and`at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the fording of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 22-11583/287625 2 Resolution No. 2024-41 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 311' day of S , 2024. Mayor REVIEWED AND INITIATED AND APPROVED: 4/1.11 City Manager Director of Community Development APPROVED A 0 FORM: City Attorney ATTEST: ( 4-4141, / IULI City Clerk 22-11583/287625 3 Exhibit A: Annual Report Resolution No.2024-41 Exhibit"A" I { ' r r s _ 1 sY / ..- it.:;,,pos,r; i&If 1 - ti. 1 1.?4i v� �tli1{A4 VA *. y.. .. J. r Tv_ , , ,. .i, ..1— r .— T i_ -. to �.i� I HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT 2024-2025 WHAT IS A BUSINESS IMPROVEMENT DISTRICT? A Business Improvement District or BID is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed a city program called the Huntington Beach Downtown Business Improvement District (District) in 2004 by approving ordinance No. 3661. One goal of establishing the District was to strengthen and improve the visitor experience in the downtown business district. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities and funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and administrative staff to support the goals of providing communication, marketing, and coordination of the HB Downtown's work. '! ' ,k .y w ' .1 ` .l ;s :r i WI Acja fill • i �Willr A . -% rig0 . 4 . 1 ,Wk - le...„ _,,,,______ . , _ . � mo _____ 4...._ _ i , f.s. -..2024-2025 ANNUAL REPORT PAGE 1 ABOUT DOWNTOWN HUNTINGTON , BEACH , ~ 4 ;, , ai, 3 � ,1 ..� �!�!.{�' '�. -�\ • ` 7." t i i ( • ! _ f A shopping, dining and services t ; i+ , 14, �. . �. :'NWt E=Siral destination for locals and ';'+ 1 ; ! f t'� tourists visiting Downtown f r t A ,(t 0 Huntington Beach y �1� �44, t _ MM. � I 1 1II aim • ABOUT The Huntington Beach Downtown Business Improvement District dba Downtown Huntington Beach is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. Its purpose, first established in 2004, shall be to improve the economic business environment of the District related to marketing, safety, maintenance, tourism,parking and special events. Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose, first established in 2004, shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District's recreational, cultural and other attractions as a tourist destination. MISSION VISION To be the advocate for our coastal downtown To be a sustainable catalyst for a thriving community by creating economic vitality and livable downtown, nationally through improvements and activities; to recognized for its diverse local businesses establish the District as a shopping, dining and and authentic, unique culture. Known for services destination for locals and tourists. being welcoming, accessible, clean, safe, fun and environmentally conscious. 2024-2025 ANNUAL REPORT PAGE 2 BOARD OF DIRECTORS AND COMMITTEES —400-imensill Ir " 11,4tAiiii.:44 t LILa le i' o il . -4( t Mil EXECUTIVE COMMITTEE COMMITTEES CONT'D President: Susanna Smith, Makin Waves Salon Events Committee Treasurer: Sandra Schulz Taylor, Model Citizen Co-Chairs:Bob Bolen,Darrick Hearn Secretary:Moe Kanoudi,Main Street Eyewear Finance&Governance Committee Co-Chair: Susie Smith BOARD OF DIRECTORS Sandy Taylor,Moe Kanoudi Marketing Bob Bolen,Huntington Beach Realty Committee Darrick Hearn,Sandy's Beach Shack Co-Chairs: PT Nominating Committee Kari Ivey,Second Floor Chair:TBD Nicole Llido,Visit Huntington Beach Stakeholder Outreach Committee Peter"PT"Townend,International Surfing Museum Co Chairs:Nicole Llido,Susie Smith 2024-2025 COMMITTEES Surf City Artisan Fair Committee Co-Chairs: Susie Smith, Sandy Taylor, Beautification Committee Moe Kanoudi Chair: Bob Bolen Surf City Nights Committee Co-Chairs: Susie Smith, Sandy Taylor, Bylaws Committee Moe Kanoudi Co-Chairs:Nicole Llido,Darrick Heam 2024-2025 ANNUAL REPORT PAGE 3 MEMBER OVERVIEW rne+al Avee,s j n £ E S• ; a „n IIINre M.N.; = Q to , 4 M CMJ LA 00,,,,1 Ave V a flee el,. te•••it 3 i� !t+ 11JI C. a s" S‘ der 0, v $ Itatl.n�or.4.e j = aeea.e•n+•.. U © Adpte Av• j • �et•lleil co ! "�ee•W q, Ain 1 • 1 f Lu w 3 Itr•.w,,Aet 0. 'atawln,4:„yCit 0 St v."n4,C.. "...tn..11,,„ . tAt 51 •'•.,•.eag 01 ,. e •1• ^Lefehto 0. l 1F �s ♦ ;a O f" C 2 �,. Huntington Beach Downtown Business Improvement District • Boundaries and Benefit Zones I& 2 There are approximately 270 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. 2024-2025 ANNUAL REPORT PAGE 4 MEMBER ASSESSMENT CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq, ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Assessments excluded for apartments,real estate agents,non-profits,home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the Downtown Huntington Beach Board by paying the equivalent fee annually.Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly. 2 0 2 4-2 0 2 5 ANNUA L REPORT PAGE 5 MAINTENANCE REVIEW The Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU)was established back in 2013,with a total value of$154,000. Presently, efforts are underway to update this agreement. However, the costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding. Below is a breakdown of the supplementary funding provided by the Public Works department over the past five years: • 2023-2024: $44,000 • 2022-2023: $44,000 • 2021-2022: $34,430 • 2020-2021: $34,430 • 2019-2020: $34,430 • 2018-2019: $8,000 In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to cover the current maintenance contract costs. Downtown Huntington Beach designates funds earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring more porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 6 MAINTENANCE SIDEWALK CLEANING MAP Y • % 4 ' y vy �IIK. _'4 .ti.` aa 1 1t ' trt - Il•• I'l1,1 IN I. :-V.:: 461 !if L. k.',,:A Ae, ';,\ Atik* % s.,.4i •,...S44.4,. --,El �y� 1 1/�,btK� ®� �gh% • Ls��11, !t iy% ,�`� ®. �+s''f �_L ® _An_ as In .._ `�V' yam,, I3V. /: ._l i_ llr Vtat&ry • d', ® .pia f 1:11L- 7 71,11- in l eu a! �� , 41/`1+/ ll.t wof1 41q1 �1U{11/. tN its A-1. SV . 4, '4e "4 AIL I Intoo , on Si WA © 4 \1.�.`'�+ 4ir,• ,a -"- •r'" Big :1 "A" ,y, ®0 ` 441, Acacia 3Ave. 4 N'41.4V %NI* t4t4* .7 ,,i _ _ . i's. \ +,,s,„.4. 440.,..% ,4„,4 _ 4,_, Fp . „. m ,, ,,. ?LI ,,,,,N.:,,, -7,0 oav ohs,. 4.; 41,47 sv N +46 • 4,44. .„.,A, ---- ,.a 44. IS � `•qf •t'yF� I ��- V a', • ",f.• Pec ..) iti an Ave. {Yylitt ! !C1 dt� F ;fMT1 Nalt/ .��1..141 i _.. .iss •Ib l�� ��g�. t r 1 , �® 'I' ul lia .-4 ip,ve.•444L sof > 44,1)4V./.1 4V, Vas4 V -HI E S A.& *70& .%,%_4?.:1' V 4 &,...,ivr N •,, , ,., „ „v. , 44#, v - a1, *'49 I:I r, sTiz, Aikh 4, # 4. A .,,, ,.__ E .. 4,..1, lljv 4%3. , r \w ,‘ 111 11 l !Zy t \a f, 1 a:.� r �� � ;b� II ! , 4 . ,+,,v ,,.:;./ '/G,1b, �0 ,1� oil' /♦� �6j, t�erf +bA N 9�C/� �'(£� 1," M1Qr W+E CO0 s �j ,r sfti00 ,•,�' , �i. /�� Q ,Ifl, 2024-2025 ANNUAL REPORT PAGE 7 DOWNTOWN HUNTINGTON BEACH WEEKLY EVENTS J40- Every Tuesday Surf City Nights Certified ..:t' c�� Farmers' Market and Street Fair draws both l„firte•p locals and visitors to Main Street. The 1 i atmosphere becomes vibrant with curated .~ r,-� - vendors and local bands taking center stage. 1 r- I; y �_ . 4 ` ' I. The District businessess offer Surf City tr ilk si '� ,. a= 4+0j Nights Specials. This event offers a unique r �"y y ,Illy4-7 shopping experience with a wide array of fresh - 'Will-- 04 } •6111- � produce and goods. It also serves as a platform e _ '.•--- -`, to engage with community partners and f : f ' notable non-profits. `, r4. a A SURF CITY NIGHTS TUESDAY NIGHTS -{, a A recurring event crafted to highlight I the exceptionally handmade and regional }., l artisans. Enriched by dynamic programming F, ,l and community engagement, it embodies - the Four Corners concept: Gathering, `` aim; i� i Giving, Creative and Learning. These w 1 , 2 r� , 1 pillars foster an environment of ' ! ',.,.I , k,i`�j , , -:; —. inspiration, philanthropy and knowledge- / - sharing. Through art, music, non-profit >.' $ initiatives, community groups and educational t -,-, experiences, the Surf City Artisan Fair 4itikt creates a welcoming environment for all attendees. SURF CITY ARTISAN FAIR FRIDAY, SELECT WEEKENDS 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE 8 DOWNTOWN HUNTINGTON BEACH CO1VIIVIU1NITY EVENTS _ M A tradition started by Steve Daniels, Surf City Spooktacular is a beloved community event. Downtown Huntington Beach provides over 47- IMO �I $2,000 worth of candy to participating businesses. The community dresses up in - costumes to enjoy trick-or-treating, engaging _ ''•+k, , r Ni il-, ,, ;1 with community partner and participaing in P '? , ''` ' activities including the Main Street Costume 1 t 4 '- Contest. Mayor Pro Tern Gracey Van Der Mark, �� ' Chief Eric Parra, Division Chief Marty Ortiz and t � t 1 ;a , Lieutenant Roman Altenbach engaged with the 4`W,. community at the annual celebration. SURF CITY SPOOKTACULAR OCTOBER 'l i';L!" The annual tree lighting event, Magic on '1� « �.�,_ 4 Main Street marked the beginning of , ,a '' , r• the holiday festivities at Surf City _ 4 ',, ,1+l Sii '� ,,4., --'--tom `•, t �''= -;&.,,' Nights. Welcomed by Senator Janet ,lY., r, ' x,,,; .} '^,,,r f. . Nguyen, Mayor Tony Strickland, Chief {! a t' �1 '., - Eric Parra, City Council and Chief Scott rya ` _1qk. R '', ll.,7,,n'�i1.4. �/,.. ,4 °4 ,st ; �i Haberle, the crowd gathered for a '') '. N NPR^ ?, countdown to light the Main Street tree. '"' y`'''' � ' 1. u41 r3 The holiday magic filled the air with f P :i,„ 7- ,g' �AT) lively music, unique vendors and even a . , ._ special appearance by Santa himself. , - �,, , $ { �► MAGI ON MAIN STREET NOVEMBER 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 9 DOWNTOWN HUNTINGTON BEACH COMMUNITY EVENTS i. Downtown Huntington Beach is a proud ' . sponsor of the Main Street Block Party on `1 Friday, July 5th. A tradition of a Independence Day festivities, the event 1 ,A ' . ,. yr- ite , ; ,� features live music by the Ramsey i, v r 1,frortr" Y• `" " Brothers Band and Redneck Rodeo. The community comes together for an evening of i .; � • f•r celebration and entertainment in the heart '0 lit . k ' f 0.11 tr -'2} _°!i I1 of downtown. W2- 001 1 MAIN STREET BLOCK PARTY JUL' Locals and visitors come together to celebrate the ' i� t culture of Surf City USA! A. • tt Events include: t' Huntington Beach Surf Contest CBVA Volleyball Tournament Huntington K' • Surf&Sport Demo Day Rickin'Fig �. a l c E ▪ Vintage Surf Festival Kowabunga Van Klan Bus Show Whether you're a beach enthusiast or simply seeking a fun- filled weekend Surf City Days offers something for everyone! SURF CITY D A 1— HIATUS UNTIL 2025 016. l , I g " The annual Chili at the Beach is on hiatus until 2025. While we wait for things to heat back up on Main • - Street, we look forward to reconnecting with 4 / _•1 : ••, + our chili contestants, vendors and charity partners who ', ` t work hard to make the annual event a community / 4 ..-- ' k 140 favorite. ix: -01 r CHILI AT THE BEACH HIATUS UNTIL ,,", 2 0 2 4-2 0 2 5 ANNUAL REPORT PAGE 10 IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total$117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAGE I I 2024-2025 ACTIVITIES AND I1\/IPROVEMENTS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach. The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District. • Regular Patrolling - The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors,answering questions, providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2 0 2 4-2 0 2 5 ANNUA L REPORT PAGE 12 2024-2025 ACTiVITIES AND IMPROVEME1\TS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing variou:communication channels and organizing community events, has allowed us to engagetakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged owcommunity, and enhanced the Downtown Huntington Beach brand. CRM In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE 1 3 STATEMENT OF FINANCIAL POSITION Huntington Beech Downtom Business Iniprovement District Statement of Financial Position As otJune 30, 2024 TOTAL ASSET3 C„"*e^t Assets Bank Account 1020 F rs. Bank - `,Ian Ac`t 115,128 79' 1038 F rst Bank - 'Jt,1 IBC,_OB VA First Sank - 'dai^ten_^:e •0770 3; 1CC•0 Ass_ssri -t Oh__king Act 2,000, 3 Total Bank A:_counts ;5288,763.14 Ot^x Current Assets '350 Prepaid Rent 500.00• Undeposite: Funds ;1,400.50 Total Cthe Current Assets i$1,909.50 i Total C,_rrent Assets ;$290,672.61 Fixe•: Assets 15-: Mao--=y S Equpnate ; 11,E51.E8 156= i-7..se Equipment ,538.74; 167: C_••iputers 2931.8E •730 Accur-.late: :iep^eciation -15.22.08; Tara Fixe: .:assets •A0:6p -C-AL ASSE-S ;$200,672.64: LAEILIT1E3 AND EQUITY' Liabilties Currentrr Liabilities C'the'tru'^e^t L ate' it es 2080 Payrol C ea-ng 185.08 21D F3yrol Tax Payaoe :-888.39: Tota tither Cu-•ent Liabl eu Tots Cu—a-tla: ties '43=1;073:47- t Long-Term Liabilities 24:0 Hates-Payabte_-.SBA WL; -- t001?0{1 OQ . Total Lotip-1' ti L;D;,US $150,000.0i)' Total Llahlldu $148,926 53 =quty 3100 Unrestricted Net Assets ;78.874.00 R=ta ned Earnings ;0.00; °Jet Revenue :42872.11 : Iota Eq..N: ;$141,746.11; Ti AL LIABILITIES AND EUUTY :$290,672.64 2024-2025 ANNUAL REPORT PAGE 15 BUDGET VS. ACTUAL 2024-2025 ANNUAL REPORT PAGE 16 Huntington Beach Downtown Business Improvement District Budget VS. ►duals: Budget.FY24 Y24 P&L • FY24 P&L OC.1oUur 2U23-Ji.nu 2024 • TOTAL AClUAI IUt1Ci_1 OYER BUDGET %OF BUDGET Ravnnun 40bO 9 U Assessment:. 90,Jb4.G'C B1,9D3.0D 6,454.00 110.32% 4'00 C' i at Irtn Rauch 25,555 03 25.000 00 4200'vent Revenue 379,368,?3 194&X 30 -5,111.f r 98.66% 4305 Surl C 1y ft'r:: -2,89b.00 -2,6135 05 4403 Si."C,ty flays nee C OC 48CC Cily of HB Mainlenante '43.60!)00 148,500.00 0 OC 100.00% Total Revenue $615.317.23 $839,905,00 $'24.582 77 98.16% Chat DI Ga:ds S::Id fitn0 40n0106 Sirup 17,515 72 50.400.00 12.384 78 74.43 54 b'b0Parking 2./18,83 UDD.00 1,81B.86 302,1054 5230 S1reul in:'lull!? 525.120 22,350.00 21,525 nn 2 351 5i5C Sunni s::5..-H 13,400.00 U,41.10.UU JJCC Event ExFense. '6,204.10 35.DOC 0? -9./95.81 72 C01'%, 5330 E•re•ta Inners 9DD.00 2 250 CC •,150.00 40.5n'x, 5340 f':r:•o.Pr-T 1s 11.85000 43.550 CC 1',70J 00 ea l3% 6370 Cuts•_a Sicrs v 1244.74 53,160.00 r•4 64.71 113.92% 53BD t' iami..,A f'rx1 ir'inn 4,961 /3 9,900.00 4,91r3 27 50 12% Total 5900 Event Expanses 124,180.88 144,460.00 -20,299.34 85.95% 5500 Mis.enaneoL s 4,000 v.,• 4 02C CC 56CC Holiday aea.1^.iIu..il v- 20,900.CC 201,000.00 F.,C0 CC 104.50'i, 550C Mail luna-ire 159,310.00 156,nO0 no :3 318 CO 102.13% Total Cos'of Gods Sold $357,537.74 8394,1 f D.DD $-36.572.25 90.72% OROSs 1'1101 II 5251,179.49 3245,790.00 $11,919.49 104.88% Expenditures 7510 Arivert,sri 4 1 .r i t.^n 337.9fi 9 550 55 8,682.04 3.7b% 7050 Bank Cra•ges 4 FeeE 38.3 31 9:;43 OD -516.69 42.59 54 10/0 CCnsaltaru:: 96 119 65 151.650 C•9 •55,470.15 03 42 71 CC nuns 6 I:ubscrpt ons 1 544 05 9 C00 CO -6.4b5.U4 39.33% 11 bC Ins:.•ance 952 OD 2,150.00 -'.19B.00 44.28.•:. 7150 hllerrl:•, 9,O0n.00 9.000 00 7170 regal 3 Accourtlrg Services 5.533 00 4,801100 /33.0D '15 2r% r'90 Meeting n lrnhii"9 I46.CC 2,250.00 -2.'04.05 649'5‘: 7'9' i lnc.inn 0,011 0 D3 7210 OMice Supp :IS 1,740.C6 4,b0D.00 -2./59 94 28 SPY. 7280 PusalJa 36.97 33 97 7;90 Root&Lease 14,100,00 '3.700.00 •IC'i in 102.92% ?JCL'Repairs&Ma n'4-Arar:u 1,b92.62 I.6DD.OD -257.18 i18.4t1% 711C Si.-verily 11,715.00 11 7150CC 7315 ATbassado•Program 39.171 16 7 861 00 31.310.16 498.30% Total 7310 Security 50.688.113 7,861.00 43,026,18 647.32% 1320 I axt i.A Li:r n::rrr 6.844 44 2.25(1 7.0 4.594.44 304.20% 2024-2025 ANNUAL REPORT PAGE 17 A surplus of approximately $5,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year. The items listed in the assessment budget are separate from the Downtown Huntington Beach budget. 2024-2025 ANNUAL REPORT PAGE 18 2024-2025 BUDGET 2024-2025 ANNUAL REPORT PAGE 19 Q 8 8 8 8 8 S b V Q O O O On C N F 8 § 0 8 Ory O O $ O ry Ory P 8 N O $ $ N O O op n Hi': ti r ' c a a - O O m O m v, .n.n .n .n.n " °c �' �' H H H `" ni o N y .�..n .n W m z a w 4 ' a $ o 0 0 0 0 „oo, S o o w N 5 2, o m $ < e 2 o o a c o 8 0 0 8 0 o e 'm o ' ry 2 8 8 v v N n � N n N LA S S O O O 8 8 a2i, O e O O N O Oo $ 0 0 00 O O O 00 O ry O O O?, ^ C 0 o a 8 0 S B O 8 > > a 0 0 0 0 0 o N o 00 0 0 o n o 0 0 0 L 888 8 8 $ $ 8o co .n 8 $ 8 8SS0 cv 800 $ $ 8 S 800 ,no O 8 8 8 S O 8 8 0 C N N• 0 O O Fr, e 5 0 0 0 $ 0 . 0 8 ^ O S 8 2, ,Qo ::i m O m O � N W z ti H z - .n 2 2. 7 W 8, o Op 0 0 0 O N N O O O O O O O 8 8 O O O o O O O O O ry > O 8 8 S N O -. H N m b v O m 2 O Ory S_ P O 2 Orvr. .m. n. N h N c�h H ^ o, N h.n • .n Y > N N N -- 8 8 8 3 0 8 8 $ o $ .gg g, 8 S o $ g o $ 8 o ' ,n o F-N W 8 _ NNo N mn h ZO n .,. O a `a co 0 .o„ 0 8 8 8 N 8 2 .Oi o 8 o o a o O 8 v 0 O S o 8 S o g o 0 0 o g ,X Z N ¢ s O H CN N..n .. ti.nan .n an n . .n an n .n NaN .n n v O R F- N $ aoi, 9 tie $ .oi, o e $ o 0 $ <4 3 m 8 $ o 0 o O n o 8 $ 8 m 3 N n v n v v n n n .n .n .n.n .n zo H H H rn .n• H .n in H O W n Q u LL O O O O NO NO O O OO On O O O ry 05 o o mn ry 8 o 0 O On O m co v n N w in • n< nnati m _ Z 8 8 8 0 0 $ 8 8 `8 m 8 5" ' N 2 o $ S 2 0 8 $ 0 0 8 2 $ S ° �m � a nnw v' o 0 � � u , N � � h � � E. Z o Q �� � � n x z O88 $ 8o808oNooe88 o 0S0882088 0 • SS0A F.888 g a � nN N H �_ > .n nn n nnnn n n nnn � a fli O O Z Z a 8 8 8 8 N 8 0 $ S 8 0 8 $ o 0 o g o g 8 o S o 8 8 e m 8 �z m N 0 n n G H GU n t. N O 0 z O. te _ a w N > N fc ' q o o u n no v _ nZ NNc N O _ >O o nfiE n a u kimOz Z . v > ., ` Am ' F. WYt. % ° c d a N Z > > = d Ip- > ZO o aE L E - A u L w = N q u op ° - w ? 2 0 , da ° w Ww u sf0 2 J4 f o , " 6 _ o„ t o Ti E - a ZZ _ A t z a v V= tN _ tO az- aE m z z a a :_ - o o z z z u 8 8 8 8 = t 3 w 2 - m y, un ."n . 2024-2025 ASSESSMENT BREAKDOWN 2024-2025 ANNUAL REPORT PAGE 2 1 HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT 2024-2025 ASSESSMENT BREAKDOWN OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REVENUE $10,000 $5,800 $9,000 $13,000_ $7,900 $10,000 $14,000 $10,800 $6,000 $12,000 $9,000 $9,500 $117,000 EXPENSES Financial Services $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $180 $2,160 Maintainence $4,000 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $1,202 $20,000 Marketing $1,400 $1,400 $1,400 $1,400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,227 $15,027 Holiday $10,000 $10,000 $20,000 CRM $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $330 $370 $4,000 Community Events $5,000 $5,000 $3,000 $13,000 Ambassador $700 $5,113 $10,000 $14,000 $13,000 $42,813 $117,000 2024-2025 ANNUAL REPORT PAGE 22 THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board, Downtown Huntington Beach is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year,a summary of accomplishments and the following information: e Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2024-2025 (no proposed changes) © Improvements and activities to be provided for FY 2024-2025 (page 11) o The estimate of the cost of providing the improvements and the activities for FY 2024-2025 (page 11) ® Method and basis of levying the assessment for FY 2024-2025 (page 4& 5,under BID member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year(page 19)Amount of ® additional contributions to be made from sources other than assessments(page 19,under Budget) The annual assessment process requires City actions,including two City Council meetings,where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting(Tuesday, September 3rd) • Presentation of the FY 2024-2025 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice e Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days prior to the public hearing) 2nd City Council Meeting(Tuesday,October 1st) ® Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment,the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 2024-2025 ANNUAL REPORT PAGE 23 PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing,all members of the District and the public are welcome to speak to the City Council regarding the annual assessment.A protest against the levy assessment may be: • made orally or in writing • made at the public hearing;however,in order to count in calculating whether businesses paying 50%or more of the proposed assessments are against the assessment,a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing.Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street,Huntington Beach, California 9264g • emailed to juan.esquivel@surfcity-hb.org(Assistant City Clerk)with the subject line: Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by a District business owner and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the official records are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the designated agent for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent(50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. 2024-2025 ANNUAL REPORT PAGE 24 Exhibit B: Map of the District, Assessment Schedule, and Businesses to be Assessed Resolution No. 2024-41 Exhibit"B" \r`� 9.. m reC o I,m O Trbny Franklnrl Ave a p` x t °i ,` qJ Part While Sand LnC n s ' m ` ' a o0s m q Hsu"' Sy % 9ye Elndre Ave; a o yr = I39, o i� o FF A 5 a y` w s n w Col al Ln \ is,3 d, Deceit Ave/I r •1 Dire Fin Marnim t ••inu.„ Mermaid I o o Chicago Ara n0 c Shell Cii n T. VVV �e Bay Dr u i Ballintnre Ave 1 r1 N .Ti I. rib 'u O 6 n 0tath<ombu Dr + ��e9 a 16 rn - AHanlb A . a la 4. ti WaurI II ch m ai '' J c ,u n X ' `4 i. v o ;;,vowel!Clr �" A A I... E _ n a° c . I Fx fa or. '^ El In Aralmnast or Caaulhwi nd of, ' Folk ii a !n t CSl .,Cl SI Sallbnnl art Irloonm/ar Cir = E St FSt Seahtee Or de n '2 m '134,4* 064 aoe.e e u o e I I' J$ h y m J„ � 0696 rbO Y Yn 'I l l Huntington Beach Downtown Business Improvement District 11 Boundaries and Benefit Zones 1& 2 i1. ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 BUSINESSES TO BE ASSESSED FY 1 LOOK VINTAGE 1 OZ COFFEE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7-ELEVEN STORE#2172-34653A A&S ACCOUNTING SOLUTIONS INC AAA POSTMART LLC ADVENTURE RENTALS LLC ALCHEMY WELLNESS ALOHA GRILL AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANDE'S PERUVIAN ARTS AND CRAFTS(CT) ANGRY AL ARIA HOOKAH LOUNGE ARMIJO ANTHONY(CT) ATM GLOBAL INCORPORATED AUTOMATED CASH MANAGEMENT SYSTEMS(ACMS) B I'S RESTAURANT& BREWHOUSE ATTN: LICENSING B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS#362100 BE GOOD RESTAURANT&EXPERIENCE BEACH ISLAND BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BELWOOD INVESTMENTS LLC BLUE CHAIR ACCOUNTING BOBASAUR BOGGELN &COMPANY CPA BOMBURGER BREWSTER'S ICE BROAD STREET OYSTER COMPANY SURF CITY BRUNO'S BAR&GRILLE LLC C B INVESTMENTS INC C NEW LAND DESIGN CENTER CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CAPITAL INVESTMENT NETWORK INC CENTER FOR ORAL HEALTH CHARLIE'S GYROS CHICKEN IN A BARREL BBQ CLUB TRILLY LLC COACH'S DELI COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA&ASSOCIATES CRABBY'S BOAT HOUSE CREACTIVE INC CROWN BEAUTY ATELIER CRUISERS PIZZA BAR GRILL CTA REVIEW INC CUCINAALESSA HB CVS/PHARMACY#819 D30 DAIRY QUEEN DARE ME BIKINI DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EL DON LIQUOR EUROPA NAIL STUDIO EXCELL LUXE LAB F H A REVIEW F45 DOWNTOWN HB FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GRUPO GALLEGOS G'S BOATHOUSE H M R ARCHITECTS HANDEL'S HUNTINGTON BEACH HAVENMD HB MAIL BOX INC HEADLINER HEADSPA HB HORN HOLISTIC HEALTH HOT SPOT PIZZA HOWARD FISCHER DVM A PRO CORP HQ GASTROPUB HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF&SPORT HUNTINGTON SURF AND SPORT HUNTINGTON SURF INN HURRICANES BAR&GRILL IHOP IMAGINCY INDARRA MODERN INDIAN CUISINE INFINITYU INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC J &J COASTAL LENDING JACK'S BEACH CONCESSION JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLIE&THE BELLE JPG Inc. dba Oak Leaf Productions KELSEY SHAPE HAIR LLC KILLARNEY'S KITE CONNECTION CIO DAVE SHENKMAN KOAH HEALTH KOKOMOS SURF SIDE KRISTINA B SALON KUO JESSICA LA MOME SPA LeDONNE AESTHETICS LOCAL MOTION INC LONGBOARD RESTAURANT& PUB LUCY'S TAILORING &ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO MAHKIN THAI &SUSHI MAILBOX STATION MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET HAIR COMPANY MAIN STREET OPTICAL& BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MANGIAMO GELATO MERRILEE'S INC MILK AND HONEYHB MISFIT STUDIO MJM CONSTRUCTION MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MUSTARD CAFE NEIRA DESIGNS& FIX-IT ETC NESTOR SOLUTIONS LLC NO KA 01 NORTH SHORE POKE CO ODDBYTES LLC ORANGE COUNTY BARBERS PARLOR PACIFIC COAST ARCHITECTS PACIFIC RIM TAX&ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PERQS NIGHTCLUB&SPORTS BAR PETE'S MEXICAN FOOD PHO BULOUS PHOTO HOUSE INC PIERSIDE COMMISSARY POLY CONSULTING INC PORCELAIN HAIR STUDIO/ PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND(CT4) PREMIER CUSTOMS BROKERS INC PRIMECUTTAQUERIA INC PRISTINE MOTORSPORTS PURE BLISS MAIN STREET DAY SPA R M A INTERNATIONAL LANDSCAPE ARCHITECTURE& PLAN RED PERSIMMON NAILS&SPA RENOWNED RECRUITMENT GROUP LLC RINV.IO RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALON SOLEIL SALT HAIR LOUNGE SALT LIFE LLC SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS&CO SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ SHOREBREAK HOTEL SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPECIALIZED SURFACES SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY#575 STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS STILL NOVEL SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557 SUNWEST REALTY SUR COFFEE SURF CITY CHIROPRACTIC SURF CITY MARKET SURF CITY SEGWAY SURF CITY SKATES SURF CITY STORE SURFLINE SURGICAL REPUBLIC SUSHI ON FIRE SWING SET LLC T K BURGERS T R RANCH SERVICES LLC TAI SOFTWARE TEBAY TARA TERESITA'S MEXICAN RESTAURANT TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE MEDSPA THE NEXT LEVEL THE RIA PIZZERIA THE SALTY B THE TRAINING SPOT THE UPS STORE 7820 TITAN'S PHO TOP DOG BARKERY TOP DOG BARKERY BATH &BOUTIQUE TRIPLE NEEDLE TRADING TRU BOWLSUPERFOOD BAR II TWO HANDS CORN DOGS TZONE WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVES WBE TRAFFIC CONTROL INC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WINDHORSE WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS&ACCESSORIES(CT) ZIMBABWE HB GIFTS &ACCESSORIES(CT) Exhibit C: Improvements and Activities Resolution No.2024-41 Exhibit"C" IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $117,000 for FY 2024-2025: AMBASSADOR PROGRAM $42,813 ENHANCED MAINTENANCE $20,000 HOLIDAY BEAUTIFICATION $20,000 MARKETING $15,027 COMMUNITY EVENTS $13,000 CRM $4,000 FINANCIAL SERVICES $2,160 Further Information More information regarding the allocation of funds follows on Page 12 through page 13. 2024-2025 ANNUAL REPORT PAGE 11 2024.2025 ACTIVITIES AND I1VIPROVEMIENTS AMBASSADOR PROGRAM The primary purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons and visitors in Downtown during peak season, holidays and special events. The program's overarching goal is to create an environment whee all visitors can enjoy their time in Downtown Huntington Beach. The ambassadors communicate through Whats App. The Ambassador program, funded by Downtown Huntington Beach Assessments and Visit Huntington Beach, has proven to be a valuable asset to the District. • Regular Patrolling - The Ambassadors patrol the District, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with HBPD Downtown to address safety- related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors,answering questions, providing directions and offering recommendations for local attractions and services. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact the District. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure a welcoming atomsphere and to ensure cleanliness. Funds are allocated for additional services during events and peak seasons to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces the Districts' reputation as a vibrant and welcoming destination. HOLIDAY BEAUTIFICATION The District is transformed during the holiday seasons with the addition of enchanted lighting and snowflakes above Main Street. The true star of the show is the decorated tree on the second block of Main Street which serves as the heart of the holiday magic and drawing the community and visitors together. 2 0 2 4-2 0 2 5 ANNUA L R E POR T PAGE 1 2 2024-2025 ACTIVITLES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various;ommunication channels and organizing community events, has allowed us to engagetakeholders effectively and establish a strong brand identity for Downtown Huntington Beach.Assessment Fees are used for advertising and marketing programs, including website, socialmedia and email outreach. COMMUNITY EVENTS Community Events such as the HB4TH of July Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged ouleommunity, and enhanced the Downtown Huntington Beach brand. CRM In FY 2022-2023, The Huntington Beach City Council recommended that Downtown Huntington Beach adopt a Customer Relationship Management (CRM) program. The CRM serves as a tool for the organization's stability and longevity which benefits all stakeholders. The benefits of implementing this include: • Data centralization, encompassing contact information, communication history and other pertinent details. This comprehensive view of customer data guarantees up-to-date information enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships are facilitated by a central database that provides a better understanding of their needs and preferences which enables more personalized interactions. Efficient marketing campaigns, empowered by tailored marketing messages that are specifically • targeted at distinct stakeholder groups leads to heightened engagement. Downtown Huntington Beach is leveraging Monday.com for their CRM, a tool they have already been using effectively for project management. FINANCIAL SERVICES Monthly financial services by a third party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. 2024-2025 ANNUA L REPORT PAGE 13 Res. No. 2024-41 STATE OF CALIFORNIA COUNTY OF ORANGE ) ss: CITY OF HUNTINGTON BEACH ) I, ROBIN ESTANISLAU, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 3, 2024 by the following vote: AYES: Moser, Bolton, Burns, Van Der Mark, Strickland, McKeon, Kalmick NOES: None ABSENT: None ABSTAIN: None 6e'r4.01, 9A671441,a4Ad City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California Renewal of the Huntington Beach c .e. , n n ' . Ile : ' , • --- �_ --_ o,� Downtown Business . . �I�.���;4,,...„- . , _ � � „--- , . . . ,,,,,, . - ..,,., fir. �, Improvement District 1 f I 1t4,,,", a _ ,.__________, ___ ___,. ,...,,...._, for FY 2024/2025 .,..„. .,--__ __-___..- 7--,-, ...,..„. • a„, vz:4- It) , , .. : ,.. , - - , ,,,,!rr ,,,,,/,,,-)0,-. ,4,..... fi ..,::. : - "r : v: , • • ..,.,: - .,,,-,0 - k's,Csl' '44) ' Ci - 0 o6966' 17, 19t l''�`. 0 iow �►/ September 3, 2024 205 Background ,,,,,„„,„,,,„ iiNG, „..„.. • HB Downtown Business Improvement District (District) ........ established in 2004 in response to request from �+e_. , '�°•`pt. �`- downtown merchantsit - `0. '. • N��.'ate $%i is�aaao``� O $ Purpose to fund activities/improvements, above the �e.eee.ea�. i City's baseline, to benefit and support businesses within the defined boundary • 4' Per CA Parking & Business Improvement Area Law of ' , R E .7 to 1989, Districts Advisory Board must prepare an Annual Report & Budget for Council approval Y` wo • Council must also approve the levy of the assessment k r°"i1Mir ( J°,itlai for the upcoming fiscal year ; ,. 206 The District • Comprised of approx. 270 businessesr. • • tlip , ai ' ' 1 pig "" Assessments range from $80 - $1,404 � 3 4 f �5f l3 • Businesses are assessed based on size � p " , _ 4 it 3 .11. _ « "� '� jz ;'ta spa�, z,,.i .t r� ,1,a "r I � a r �5 '� �.�"t� �'i 'r'��ls���s `$Y ��-- [a�i uSs_�� `G �4 location, and business type s - ' • Boundary has two benefit zones E h ,� Q .� �`� �'� �' � � e � �_: ��` avF��+ yr � � . E %ram s • $117,000 projected to be collecteditrili a � � `` • City collects assessments annually with �, • A` business license renewal "" `"" � ,, �� ti �: 1Mrrnrmva Bt{{ �{°vrma�D�s k r • Council appoints an Advisory Board to recommend funding needs 207 • • HB Downtown IIFSOLUTl`Ct1'1t ;2008.;0 :...,; AItCsI Ltifh) (}F `IllsCCUY`O.04N II.QIr 1. In 2008, City Council appointed HB >I "gwks. ,,, 'fi' prot • 7IIs tClvi*I7 'N111INES IIAAlt[lv1vlF Dl41Iri" AS:.'FII$DO:WH"tl`I.W bIDADvISORY=8OAi •Downtown as the District's Advisory W1ILREAS oa rpRj ibei ,? 2OA4 i ity coue�� rasa! U* DAw,,Iuwn Bu ass> Board ,f npwvtornnl X}ist,t("1101iti w.BID`1*pursuant tu: ahtuanra;Stmoi dt He iswayp Oodcr�; Seauan3 V1,cisgq>;end llusteesses West J i the-:$gogwphieai bouacfsriesiefrha I]p tnwn Bill i ngt',a:>. • Private, 501(c)(6) business-based non- Ikbi ,ou >a 0Il�n,n6°am Buda-- prof it corporation formed by �'h.c ii writ cQ�a;cpr r,t :tl�. Il.Iive ulteree uC ssusinesse¢ In 8cegrluts Ol13 a toprotdo MD c c viuc businesses within the District , O ,T1 Rx c i cuauiIufd.F I 0 IItit tuuacgba 0hctcb'>' t pI(xasfullow i I (0n ie aapns e tBas,. Nu 17.9 ,, re ltrthi an Aa4h favnwwn• Distinction between "BD lq� hlbcha wnonIDAvaybo3Rf##2t0 bIll ; C • District (City Program) YAS1:DARP:gV IM)byIhoCtfyCuiielltrftheCdynI'Il9niin i nllrjcll:A,; r uga�t .I, 011 re�Ih ri�1iF,�,at11 auygf FCsruary . .,)oe • HB Downtown (Non-Profit Organization) , ,)&...,.:. '- `. • Agreement between City and HB A2 Downtown to manage the District's t?u>rclorattqiimm #044 funds and activities 208 Fy 24 _25 Annual ..._,,........„... ,„., .,..,,„,,,. ,, h g�' yy } t� R Y e , Qom , :"�Cttkrit ,l, ®,,ram I. rA •. ^^as�» °'°3 a '' N NGTON BEACH , DOWNTOWN � � s '-0 ,.:4—',,.. BUSINESS ThIPROVEMENT DJST CT. ATiNtf L REPORT` 204 2025 209 • Activities • Ambassador Security Program improves visitor experience and safety. • Enhanced Maintenance ensures cleanliness, especially during peak seasons. • Holiday Beautification transforms the district with festive decorations, creating a magical atmosphere. ° ° , Ali, •4-. _ z • Marketing efforts promote the area through various , , ; ., ,\,;a,,,•�.,�., . a4 channels, strengthening brand identity. f� ,. i . "`'? .-. t ,. °i, i } 4° • Community Events like the HB4TH of July Block Party, ,, �iito ' _ ' =`;t1{:t'''�.7-' .<� t 01 Surf City Spooktacular, and Magic on Main Street foster "4. a�f)',',•, '‘t-; t '"` ` , 4 '.) engagement and attract visitors. � ` , ." . It�, t `, • A Customer Relationship Management (CRM) system a k. • } d is improves relations and operational efficiency. �. ' , ` F • Financial Services provided by a third-party CPA ensure , N transparent and streamlined fiscal management. .¢i ' r ' , 210 Downtown HB Total ..„.. .. . .. . . , . .„ . .. . .. . . . INCOME Surf City Nights o A ' $270,000 Surf City Artisan Fair ( $252,6252. ,z, 4 Y , ,yxat 4''`''II sa t t,y ate.: ,A :0 , ,•:: s Cit B _ IV aint ` nc �� $198,000 >.�a«.,R:'; a.:.�l...«W^..w u!:Awe ,R. ..w x '..1,,,,, ..,.. .. 241,, ta2,,, a.,' .w`caw,,,,.W..,,,,,-,T �... t,,,, BID MemberAssessments '� ' $117,000 .' g $P (VHB s 00 rga rrAba sado or hChii atthe •Beac $25,000l Suri Clay Day 4$�. v.0 000. xy TOTAL ,INCOME , $910,625ii 211 Assessment Allocation of Business Assessments Ambassador P o ram 37%) $42,813 f lli Enhanced /la ntenance (17%) $ = r It LHo ay Be utification (17%) E $20,000$ ':::::. '''''...:4'.: 4:1‘lifii.11,0,,t 0-"if"":0A F.Marketing13%) $15,027 j E Communit Events (11%) a ' $13,000� CRM (`3%) ,, $4,000 . ancial`Servi es (2•%) �s �' $2,160 TOTAL EXPENSES $117,000 2,2 Annual a �a p P3 • State law requires an annual protest hearing � to receive and consider any protests against the assessment for FY 24-25 (scheduled for „ ' ' y� ,, a� October 1, 2024) s _ ' { • Only protests by affected business own . n can be considereda • If protests received total 50% or more of the assessment value, no further proceedings to �= s continue the District can be considered for • one year • If lack of majority protest exists, Council can 6 ,+ ' /` = L. ; E , 1?.4 I ' 'ate renew assessment for the upcoming year ', 1. � {{ ; � Recommendation • Approve the Annual Report and Proposed Budget for FY 24-25; and, • Adopt Resolution No. 2024-41 "Declaring the City's Intention to Levy an Annual Assessment for FY 24-25 within the HB Downtown Business Improvement District", which sets a public hearing for October 1, 2024 to consider continuation of the District; and, 214 - L v, # kg f :^•Z T Questions ? r °" ,VaA8 .:g u 2 � M fff' fii t �} -,x R ,3 ' tii/•':ffa i '".sr,*a ..41' Ie(i I ' i. 41,-Rat I. ,'" , ,a4/,' t.,.... t f • •'' ri- N'''1:1, -ii":":"?.;:\Fi!.1•4.1:::1 kt.;,,q,,t*' Vt�:� .�ii S«''» , - . � »i";401 , ...C•"t ` •. • •