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HomeMy WebLinkAboutCity Manager's Report - Economic Development Strategic Plan LING 2000 Main Street, oc.%;;;T��s. Huntington Beach,CA ►o. -� - F9Q City of Huntington Beach 92648 6,F00iiii t .�\ File #: 24-729 MEETING DATE: 10/15/2024 Sublect: Economic Development Strategic Plan (iir)7U/Vrtythi City of Huntington Beach P e 1 of 1 Printed on 10/9/2024 powered by LegistarTA4 18 4,40.4,4.4„:„..._ VING0 .... 70 * •••••••••••••• 4/ NI\ , t Fo . Economic Development -- - -- ••• 17 Strategic Plan ,_---- -- . ,,,f,m,,,,,,,,,,, . c) _ _ \;; ' " 1 \ --: - �== = % s CityCouncil Meeting -�T- _= - — October 15, 2024 fir- >, )7/_ ' ' ` _______, 1 v __._ •.. , ■ AF o Kriss Casanova, . e. P . O 1 . C` •••..7; 1 g°;;••• �C ' Economic Development Manager °OUNT\( ck,;/' ' 11:01,001P/AOri' 19 lBackground Greater ICbusiness ineDEVELOPMENT investment and job growth in Huntington Beach. In alignment with the 2023-2027 ..01 FISCAL STABILITY Available funding to support a high-quality level of programs,services and Strategic Plan , C ity Council 4 �s capitol investments and to build astructural surplus. initiated an update to the 2017 HIGH PERFORMING ORGANIZATION el, An engaged City workforce committed to responsive and exceptional public service for all.Achieve a customer service satisfaction rating of 90%or higher. Economic. Development 4. HOMELESSNESS Implementation Plan. , -," A continuum of care that reduces homelessness and maintains quality of life for the entire community. HOUSING Goals for t h e updated ate dplan include proactive programs to address diverse housing needs within the p . City's jurisdiction. • greater business retention, .� an INFRASTRUCTURE INVESTMENT uu Maintained and upgraded infrastructure that supports the community's • attracting local investments, and _ day-to-day needs in accordance with the City's Infrastructure Report Card. • fostering job growth. PUBLIC ENGAGEMENT titA community that has easy access to clear,accurate,and timely City information and expresses increased awareness and involvement In City activities. PUBLIC SAFETY .4ig Ensure the safety and protection of all community members,both efficiently and effectively. 20 Economic Development r - T • :, . . , Economic Development Summit held , .ram p ' 1 � ��� � � „ ' in October 2023 with a varlet of . FJ _ .. business owners, property owners, u . . , ; ' s" '- and developers. ,-;., A,_ . - . � ,, Key Insights -, a -` - • More Personal Touch/Service *� : ` , ~ `� ▪ Enhanced HB experiences ▪ Improve 11 Permitting Process � 1 �' •• Address Changing Business Needs 21 Focus , , i ..... , 0z1x6.14% CITY F i f� s) HUNTINGTONf The updatedplan focuses on four keyysf�o� ,",4,� BEACH p . areas to drive economic growth: it@ ECONOMIC I@@Li1@I 1 . Business Retention, Expansion, & EU DEVELOPMENT [ Attraction STRATEGIC PLAN 2. Tourism, Culture, & Community --_ k _ r . ..,,, i i .. . . , . . 3. Responsive & Effective Government : 6 .. ifs - � 4. Communication & Collaboration x -� . ` - ih Y # , di i. 1f s 1 « -_ -t_ we Via._}} PCs.-.3 ,'a`'� - w 'rt .�� a > a 22 Retention , Expans ' onBusiness Attraction ..,., . . ..,_ ..p.:7:,..-t-t--,:-.7-- E. , ,, e. - : i • Retain & Grow Existing Businesses Or �< '"."' Provide resources to prevent business closures - � ` ;� ., , and assist with expansion. ,..-..-2,' :4)1,7-;;a7.;-;.. `., w'', '11**,- -1 ' irr- 74" �� . • Attract New Businesses ` ®- - ''',: 1.-3)) ,„:.,,,,%,..r:.,-- 6,.. ,...,,,...,,,,,,I, , Ya, Showcase HB as desirable business location. �,�., _ R,a ,c T'o" • Market Business Opportunities � - _ 1 Expand business recognition opportunities. x # "° 4 << � r .) a� rc__ ', • Promote a Year-Round Economy ,-._` .� M --•'"� Implement marketing strategies to maintain year- round business engagement. - ` ,� �` � �� J' Fes" � `"+"�.-.� :µ f Ya i r.,,, ,.. ,.,.¢� i j9 �"'�0 fi.�ya. 23 Tourism , • Expand Tourism, Film, & Event Opportunities Collaborate with Visit Huntington Beach to draw visitors and showcase our unique City. `" • Prepare for the LA 2028 Olympics ;= Position Huntington Beach as a global destination and maximize economic opportunities. x V-66 T r" • Enhance Arts & Cultural Experience • s; ; Invest in assets and programs that celebrate our ° , : � City's rich cultural identity. �= ' ` - �� t:} • Support the Social Economy K , f 1 Y c y F �tl" Boost the vibrancy of social venues and improve : • a - _ , .Y a��� p , ', - resident and visitor experiences. 24 Responsive Effective Government . .. . . . • Enhance Infrastructure Invest in upgrades to public facilities, technology, f3 WWT. 4ssisrY and event accommodations. STREAMLINE Collaborate directly with Streamline Specialists • Promote Business-Friendly Policies Guidance&support for preliminary project needs J We are here from beginning to end for your project Position the City to proactively adapt to evolving G,- Navigate project hurdles seamlessly • I e n/, Open your business faster! O @ O business needs and market trends. , • Deliver Outstanding Customer Service , E�ria7ge,a2 atro6Fnlf„a@at7�faty�fb bra Ensure City employees are equipped with trainingilzi �� j_;� 3- ,, and tools for efficient service delivery. 1 ... ,..7:, : . r t r r *� �� t • ( eft ! , r wrtyw:*41441Fs ' ys re� � 1 �f a. 25 Communication Collaboration y VISIT ` 'E . • Engage with Local Stakeholders t HUNTINGTON t-, 4, c a n +W n�t I tri. Connect with partners to address concerns BEACH SURF CITY USAF *.ri�� ��; �` `'�� "^� and gather feedback. * = • Strengthen Partnerships .-, . �.r, Develo 'oint initiatives and create a B4 ,� D '': p J of w network to facilitate ongoing collaboration. �. , ', kJ NT i NI BEACH ..,. n.., ' Cbam ber°of Commerce BLS) Or 11Ct', • Share Information & Resources ` ' Use digital platforms to provide resources to keep businesses informed and competitive. , E A M E R I C ASS for*1, to l BD . 1—' ,,, Ir CALIFORNIA ORANGE COUNTY INLAND EMPIRE :f , Cr 26 2O25Action Plan • Bolster Business Attraction, Retention & Expansion Efforts _ Y �! �� y ,, • r�l k thyLat. 'N; ♦ ' 7��+r1S 401 50+ business outreach visits, business event, � , r a Li develop and distribute economic profile, - dYy' - continue to engage with stakeholders and build LLL partnerships. �. 0 • Strengthen Communication Channels Expand business recognition opportunities, elevate online presence with updated info, grow Streamline Surf City Initiative. • Enhance the HB Experience SHOP L ` Launch a shop/dine local campaign, increase cultural/sports opportunities, implement projects 1 n HUNTINGTGN that improve the resident and visitor experience. 113 BEACH 27 _ x , .1'-itz.":-.."::::y•-''llii-itrs'''''',.-1.:l.:7.", --1- :2 . , .-. +�j+}1 ��((((( f [pl 7 :-. , , : _. II /t, . -,,,,,,!...,. ..,,-, , sr "b"� " . Thankgf kt4,,. . . . . .,..._,� :� a , tt .,::,..,,,,,..„.„,„„.„,,,,„:„.::,,_ _,,..,... .,{ , j# „yj yl2+!• �k yam, _....„.,,,,,,,:;,,,,,,,,,,,„:„..,,,,,, _ ..„.„,,,,...,,,„,..„..„:„..„,,,,,„,....,, .„.,,,........ .,:.„,.....„.„:„...„.„,,, „..„\,,, ._, . .,:,., ....,,,, , t .4„:.„..„.„.„,4,4, •,.:2..7- :.,..- . ::`:"-:•...:.:•771:;,,.,.•7.:,-2. -4'--,-, (•i; .'„,'.,7;-;,•;.=--_-..T..f.„,-.::--4:..4.:::::,'•,'-:-: to ; � . .,,,, ,s,„7 .:..zi , . •,....„?,. . ..::: . ..:, 7''' ;.' ' .:';''''-`-• '*''`.4.1*'-. 1-,-tW:2*'-'-'*** ''.1-.1e;'.. - ' '; '...'-' , - •., \''.. ',..!,-,:•0';,V.,,,.:4Ali';'it'','•.,; 'et`:"A .'„ A -.f--74';',47**.,'-,4,,,',',,,t,',(... ,11:41-,*041401''! � § 4 " ° . • e`p ~ .+ ma ; 420 Ad'� y �, .y _, "` �!.l1"� . : � ,: % !` t.' 7 g- ,,' el \A V I N Gro-. CITY OF •• ,, 4, N 00 o ,<N ,i.:, -5c. ‘ H TIN GTON %Zi- s% % 1 % ,,_. I I %c; .-viff BEACH EcoNomic (ig 0 0 ] _ DEVELOPMENT R) s ---- E. 1\ -- EGili, N. PLAN i 1 fl \ 1 y , , 1 4 t1/4,,1 0 I .11. ,..1x..-z.. .-'"v. -....g* 1 •f.'t i - - '2' 4- ...-- - •i ' • -4't....4. -1,,- .___ .., .1 Of 4111 a It .11 ,4, 4 ..,,,, -PIE"'—'1"` 41111POP f .. ;... .......---T.... — 29- OVERVIEW wr200,000 The Huntington Beach Economic Development RESIDENTS Strategic Plan is designed to strengthen the local economy by focusing on business retention, attraction, and expansion. It also enhances tourism �o' 000+ and culture, ensures responsive governance, and 1 fosters proactive communication and collaboration. STUDENTS IN 50 This updated plan promotes sustainable growth and HIGH-PERFORMING .PUBLIC active community engagement for a vibrant, resilient . AND PRIVATE SCHOOLS future for the City of Huntington Beach. „-, ,, ,,,,,,r 1.,'',,,.',4'10-044,7„&::'.,.Z'',,: ---, 1 \ 1 - V y 11 0 0 0 041 , i . ;'a t�� , ii :: '� BUSINESSES , ,. • wit'w yg` f !4r. •11 1 �' W ` sif, -''',,, ,,,,.7,-2.'*. X.,',„4:6) v ,i,A 31, 2. .500 l'o°° HOTEL ROOMS Best City to Happiest`City Live In in�An�erica . 26. 8 SQ. MI. = THE ORANGE COUNTY REGISTER ° 2023 ' ' fib,` WalletHub 2022 °` LAND AREA, :� MILES UNINTERRUPTED I I COASTLINE 9 ...unity.` j« if ra� �b . '+:' 9.3 F' v? �'u. °�$ �i F. is,- sx'F' `" ' ,�•` ' a .,}-' - i "� .},=• j '. _ '"1 1 Lr. • K„ 7 -'," . °aaa fa•,:e w. ..". ._.'. -.,_.. a#. k "' - ',-..„ Y '_. ° tt e 4C 9 9e+Vk4t °,4 h ry ': +Y `,.. . --- ¢y Iq t;,�;�a'�' � ,„ �; �- '"--" 'n os 7 7:, .a } '" ,r � " „ �=- ' e FOCUSThis updated strategy provides a structured roadmap for economic resilience and growth, focusing on strategic business initiatives, cultural enhancement, AREAS responsive governance, and robust collaboration. With outlined milestones, the strategy aims to create a thriving, diverse, and sustainable economy for all residents and businesses, ensuring steady progress and adaptability, and positioning Huntington Beach for a prosperous future. l'0 p g p 4 GI '' *`. BUSINESS RETENTION L ATT CTIONB EXPANSION '' For Business Retention, Attraction, and Expansion, the strategy includes developing outreach materials, conducting regular business outreach, and %,,civ,.,74147 c r �: ,tf ii. ".,...:° hosting roundtables to support and grow the economic base. Business �:1 lig LI'';',",.:' t ;1 l_! attraction and industry cluster strengthening will be phased,ensuring . - continuous engagement and regular evaluations. a [ �' T 0.)UR0Sr' ff CLU�.TVI Es,Ai ; © !k DUTY '— r x The Tourism, Culture, and Community focus leverages Huntington Beach's 17 iconic Surf City brand, emphasizing the City's unique culture and attractions, v �� t . ' and creating memorable experiences for both residents and visitors. Plans i� osi I include preparing for the LA 2028 Olympics and other prominent events to �' ,=1' r: - ', ``:: w . ,' ensure that Huntington Beach shines in the global spotlight. These strategic "'' Y e actions will reinforce the City's reputation as a premier destination, enhancing `�--= -:- its economic vitality and cultural vibrancy. .. ' RESPONSIVE &,EFFECTIVE GOVERNMENT 4 ," Under Responsive and Effective Government, the strategy emphasizes the �. ;-,, `' importance of maintaining and investing •in •infrastructure improvements that ;; V ,., � strengthen the economy. Critical infrastructure projects will be identified and ''' — 311---x- f '''''-'4, '' recommended for funding. This approach ensures that the City's ;v infrastructure meets the modern needs of businesses and residentsalike, w _. enhancing overall quality of life. i:I The Communication and Collaboration component of the strategy highlights •[ /I v c7,3". ' ,,1 the need for active and consistent engagement with stakeholders in the ;tl¢ "; business community. Regular meetings with key stakeholders will be 7.t-.-.'"''` '` x established. Continuous reviews and adjustments will ensure that the City "k ,', ;' : ' ' remains responsive to the needs and challenges of its business community. a x.� 2 31 ECONOMIC DEVELOPMENT STRATEGIC PLAN , '‘•,,,S, "vt..1.• • ": :::‘,• .. ;', w. 61, _ •. "1.4- +4,,,,.% D — •• . .,- ,•:.ge... • kg, . .„q..i, '.."',,",,,t '4" r .....- - ..,44 „F .:;.„-:.K,-„, . ,-,.,.. ,, . ,./. ..., !,,,: , Q., lk.' ""r4 ' 4 ' -'-2, fle. V: DRNVIN 0 ••-•,..,=,f v..1'. '•' "IAA,,,., ks P„,,,. -'''''. t e,, t: LAIII,?* S. Af ,',, 'IMO''' .,,,:' '' '''' 1,„... -:"' I,* ' , ' f4'; `4,71 :-' T. '-; x. ',. p, ' .-s'ftt,' t.,,. I* ‘."4,1*. ' .f.. 1,4 .flfl - ,' - -4 .4 „., e „, ..., , ....,..., 4„.., 4 tilt 14. -;*1111 ' ;IL' V, ,. 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I » " ae .....� . ir ,..*�" Frw,+ • '°• -1' 7:14-44 ,s }4'nii �yyf of GOALS & G ©/ G@ `1T-W/ OBJECTIVES a �3@L± I Business Retention, Attraction, & Expansion RETAIN AND GROW LOCAL BUSINESSES • Prevent businesses from closing or relocating outside the City. • Help existing businesses find expansion opportunities. • Provide resources and support to foster business growth. ATTRACT NEW BUSINESSES • Entice new companies and investments to increase tax revenue and create opportunities for jobs and skilled professionals. • Showcase Huntington Beach's strengths and benefits to prospective businesses. MARKET BUSINESS OPPORTUNITIES • Recognize and promote the local business community to residents and visitors. • Highlight what makes Huntington Beach unique. PROMOTE A YEAR-ROUND ECONOMY • Support businesses throughout all seasons. • Ensure steady employment and economic activity year-round. CONDUCT RESEARCH AND MAKE RECOMMENDATIONS • Gather data to validate economic development priorities. • Expand resources to support informed policymaking. o 4 ECONOMIC DEVELOPMENT STRATEGIC PLAN 33'� `- , 1:uso; ,ass etel�to n, Attraction), . Expansio n °,,, ',1/ip-i„ , y;-,,' ; ,,... ,,,- ,,,-,,,,.:- - , ., .� fly N - 11.[ELITIC)H1]� � H . f ,'= z i '� RETAIN AND GROW LOCAL BUSINESSES . �.� > Develop outreach materials and compile a targeted list of businesses. mr > Conduct surveys and regular business visits. > Organize business roundtables and participate in business events. - ATTRACT NEW BUSINESSES e I �� y ) Compile list of vacant spaces and offer site selection assistance. "' , ) Conduct void analysis and identify expanding businesses and industries. "'- > Create economic profile and distribute to businesses/brokers/owners. > Attend industry conferences and trade shows. ti'i Y 4t mom MARKET BUSINESS OPPORTUNITIES �. �- Huntln9tanSea¢h 1. - ) Increase visibility with expanded business recognition opportunities. > Showcase local business success stories via business spotlights. y A i` s ) Introduce digital marketingcomponents to enhance brand awareness. �, � ; g P , e PROMOTE A YEAR-ROUND ECONOMY � f �1 ) Promote a Shop/Dine Local campaign and encourage engagement. w p ! ( ; _ > Highlight HB's unique aspects (e.g., surfing culture).� i > Increase community awareness to generate foot traffic in the off season. I/ '''''.'":'..16')!It'll.j: -4 S y ' ' 1. CONDUCT RESEARCH AND DEVELOP RECOMMENDATIONS > Create a centralized database for business interactions. .A ;4; > Monitor economic conditions and trends. > Use feedback from outreach initiatives to make informed recommendations. PP-- ) Update policies, programs, and informational materials as needed. 101 11%r P III/ 11 I �` - 7i..xa=fi Y x+ In .1': , , , c. , 14 -•�-I,., •-;;;: .e {� 34 I j ECONOMIC DEVELOPMENT STRATEGY ° — `wit, �'x r • , i i_i ___N2ED '',0644k4t*". ., ' - ..41',--,4. '''01',,. '-' ' 4111°. 1 WA AM*, , •0„:. - ,,,,. , A +,-, ,,, It-4., xf 4 A .10.-, l'Aft__ - if to tW': vet 4,rw "' a' �i z.f " ��� -, - p 5F 9 • Huntington Beach's "Surf City" culture is beloved by both residents and visitors. Tourism plays a crucial role in supporting the local economy, funding essential City services through increased tax revenue. Social venues, special events, and cultural programs create unique experiences that everyone can enjoy year-round, fostering community'pride, local engagement, and improving quality-of-life. fir= `yam`,,, - r fr; , , ty. q7 am , A'.,w f E -µ"me - 4 M _ C ,'.?`.;''','‘..`-.,'I.'^ 1 ..." ",a-,-,,,.7-A... a."'*.'.4 ."4 ,' ? 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AIR , 4 - "p a", ' yy_ Yp. f s GOALS SE ©©QED ©4 ©IIL OBJECTIVES a 3J @ _JI Tourism, Culture, & Community EXPAND TOURISM, FILM,AND EVENT OPPORTUNITIES • Collaborate with Visit Huntington Beach (VHB) to explore new avenues to attract overnight lodging revenue. • Strengthen the City's role as a prime destination for tourism, events, and film production. RAISE AWARENESS OF LOCAL BUSINESSES DURING SPECIAL EVENTS • Highlight and support local businesses in association with special events. • Boost visibility, participation, and partnership opportunities. PREPARE FOR THE LA 2028 SUMMER OLYMPICS • Support planning efforts for the upcoming Olympics. • Ensure Huntington Beach is ready to welcome visitors and maximize the economic opportunities presented by the LA 2028 Olympics. ENHANCE ARTS AND CULTURE 1 .;., , • Enhance and enrich arts and cultural experiences for both residents and visitors. '\"5 '0� r ' ';'. • Attract and/or develop new cultural programs and events. `�t SUPPORT THE SOCIAL ECONOMY :,1 , �, .�; . .,,,,,- i.. • Boost the vibrancy and sustainability of local social venues. b,: • Implement Tourism Enhancement Programs identified by _� 3 City Council and VHB. r ,b, "'N.r- �,, ,,,,„ �� \ V;i l .i ,, e, �` ` ' �tK ° ECONOMIC DEVELOPMENT STRATEGIC PLAN 7 ft ToLoAsm, cLgituTe, c N _ __. c- nIniunity ' ,, at 44, „, , '10,- ,,a) — — MUC)Hi"-* ,.., ...,, .. ..,...„. ....„,,,, , -,- .,_."b,-:.:v:.-4#4. '-..--,hi:,..v.t.,-,,, -:: : ..'::::: t' ,1 �. t EXPAND TOURISM, FILM, AND EVENT OPPORTUNITIES „ Collaborate with VHB to attract more overnight guests. mii IN �4 > Identify/expand opportunities for off-season events. _ > Cross-promote targeted marketing campaigns (tourism, film, events). > Increase presence at filming location conferences. - : RAISE AWARENESS OF LOCAL BUSINESSES DURING SPECIAL EVENTS r , > Work with local businesses to raise awareness and attract new customers. T !'' > Connect with event promoters to collaborate and/or partner. 0. ,� ' w > Develop promotional materials and/.„,,_.f--:Let'rt:- or strategies to maximize impact. y11 , '11- ; —rt -Alt --- ry -- PREPARE FOR THE LA 2028 SUMMER OLYMPICS Establish local host committee. c • r � > Work with VHB and City departments to develop infrastructure plans r � �. and event readiness. 1� ' �{,ii .- ri, 1 ENHANCE ARTS AND CULTURE t . ,,, - > Support exploration of additional sports and concert venues. 4 ' , > Collaborate with local organizations tor enhance existing assets � i;� M �� y, " 4." (e.g., Art Center, International Surfing Museum, Central Library Theater). r > Help secure funding and/or develop partnerships to launch initiatives. ‘ r, 140 ° "� f: ._ SUPPORT THE SOCIAL ECONOMY ) Identify and aid community events (e.g., Surf City Nights, Magic on Main Street, Surf City Spooktacular, Independance Day Block Party). 5 Ee a-; At n - > Implement recommended action steps from the 2024 Sociable City tpz/: r Plan to improve social economy. ,, ) Facilitate annual Tourism .Enhancement Programs to improve resident and '' ` `� visitor experiences (e.g., wayfinding, connectivity, piacemaking amenities). s ,� ECONOMIC DEVELOPMENT STRATEGIC PLAN 8 ECONOMIC DEVELOPMENT STRATEGY RESPONSIVE ®2 D " w EFFECTIVE Ti _71 ( , 0 Modern businesses and residents require updated technology and infrastructure to thrive. By enhancing services such as high-speed Wi-Fi, fiber connections, and public facilities, Huntington Beach ensures it remains a desirable place to live and visit. Upgrades like remodeled beach restrooms and improved municipal technology make daily interactions with the City more convenient and efficient. Sat G {xb s,, • ad '#f �'litrify=2«t ' x` '' 2 14 ii p..4 lo.c":::,..fp,----;". ' --,..i1,...i4---.4-t;-_,;Z:,'''1%.:4*`...4...., / , z . .s eta r !� ,,,,,,a .,. oli .",;FZ.... ,:vr,41:400.; ill" ue 7 " �" ` x j � f saY - -xw a -- - r- N" iti .5,i,-vt,,-,..„, ,.„.. .,,,,i,,„.„,,, ..,,, , .„ ,,,,,, i 1 krir S t „.. -r, ,, 7; -,..„.:;.• i'—-V,,,t,.3" % '-':,.'Y _-----,-- - ',..7-...-, ie-1.. ., ) 0' r ! ' z�:� _ r '.s ' yr. 7 a'L• .J '�' / �� g' yR. ( pa +t r { y��f 'f ti -- , �yyj y�'�i ' , 1fr `ter r `' - r x r , ,� t +k t 3 i s '6 ._-s ary a �;y t • . lrsn.%a � s� o i +�,� ,� z. � � �& � h' ..n, „� ra Yr, @ o--r 4� ' r 'S,r 3�"°2 s y�+�✓w c "" �`s, trr yg '. s y ^gym-a��^ �„� ,�s • ter,. " C ' ..At I.-,F , - ,,4f. it 'a.Y•f "w`j ifs.vw 'l '(,,, ii '"' �e,4,7.'vk ".. a,. 'g ' i , . ,D $ GOALS & ©Q� @©LL Ge ��= I OBJECTIVES Q DL@iTI. . Responsive & Effective Government ENHANCE INFRASTRUCTURE • Invest in and maintain key infrastructure improvements, such as tech upgrades, facility renovations, and event accomodations. • Ensure infrastructure meets the needs of businesses and residents to support economic growth. PROMOTE BUSINESS-FRIENDLY POLICIES • Develop and implement policies that facilitate business growth. • Position the City to proactively adapt to evolving business needs and market trends. DELIVER EXCEPTIONAL CUSTOMER SERVICE • Simplify City processes and provide high-quality services. • Streamline the permit application process and facility reservations to improve user experiences. g fn µ � " I �� � . , � STREAMLINE v e s -.: .i Open your.business:faster"by collaborating: F �� Ith stream ne'.Specialists:` a �" . 1 . E .i Receive"guidance .&support for.your pro�ect's . . pttreliminary needs. : .. d .i Assistance from start to finish: . y ECONOMIC DEVELOPMENT STRATEGIC PLAN 10 • it' 4 i ut as"F' 7.7,t ,� a ' t 'p + Cxa ' 3y t.4 , ' V Responsive & Effective Government „) ,is.:,..-..::-1,:..-,,,,,,A:,..4-v,,,,,,,, ,,.. — ,,.,-id,,,k, ; i. ° �� p. �^; y e NU -__, L11-1@rik[11;� `la'gmRb w' �5� �`�x4:01.1 q` �.14 r.3 J 8$ r x x �� A.fix: Z...?I''''44Plit ENHANCE INFRASTRUCTURE:' rf s= i ' ) Identify, prioritize,..,-and implement critical (nfrastructure`updates that."1 11, " -. , *:',k'' ti align with the evolving needs of local industries a "'Y.-As ti at > Assist-in securrnganecessary-funding ,- N e e k k,to � � ••. 3E '-.. ..._. .• - - ' i PROMOTE BUSINESS-FRIENDLY POLICIES - 1 n° k e `., ...- ' �-- ) Expand assistance through,the'Streamline Surf City program. ..� . ' •• >.Identify and resolve`internal systems that delay outputs. L DELIVER-EXCEPTIONAL CUSTOMER SERVICE - - ) -Offer personalized=assistance:and:services through , Streamline Specialists rs •t 5 �► r"ovi,deCity employees�w(th the training,skills and�tools.to � 'v _ ; ° _k .rt ` provide=accurate information�in„a-timely manner " �x��= �Y`� ) Improve the efficiency of permit applications and facility r" reservationsto enhance user experiences r ,trit, "'+N "erg T4X j 'p { 4,. „.7 }. 1 3 f^mFV' „.44,,,, „,,,,,—..f..i!,.,,.il rye ;—,,* R - b f • ;-' ':. 8'r. 1 off t fy- Y . - .. r AA, t. : '" 4 r :,v ECONOMIC DEVELOPMENT STRATEGIC PLAN 11 4 40 e ECONOMIC. DEVELOPMENT STRATEGY . •t l 1 - I' • ? ` ? 4 11 ' � 1 ? i, • f 1 ., J., L1 R 1 I { ''I ' { r I ..' , E, ` Y{ 5w.t S . sr-^� (r--y? Sii ,-', i • 1� r_'—i,— �, �1.. ik� sr t ,1 Y T rl t y +5 Li A t l `�� I (•=-•y1� ll„.. .. f ,.L. r }---w • "!, i5 n't•. ',a','' r I r r��r,. A° • r. w� — '� 1 f•l - 1 j L �,t..( 1111�� } 1 �� fir, !� 5 t 1 01 4: ,7.11 L J t/ t-� 1 �,1 ' 1 '- . J ( f • �� I GI 11 /1 t 1I ''1_._,I _ d':..—I A • _! '�_ __ ' _-."f t_ '}� li , L� .1' 1-,.,• 5r�_._.�'__..e..• \1 _I }_.__--_.ram '• -�i,�i. __.it. - ' N's L,Nr_ r I • r/ (\ ' . j ter ? 1; r, ` 3 .•„...:1 ) '' f �.' - FI ""� \..r t l r•:. 1 A; - 4 Y _.._7,t . - ,f . Engaging with-local and regional stakeholders strengthens the. ,I{', connection between the City and the business community, =; ' , enabling Huntington Beach to respond more effectively to'their ` , needs and challenges. By fostering open communication and 'collaboration, the City ensures mutual success and a thriving . economic'environment. :. ' - • f.-. P r f ? - y ��,P 17t.) \'"ill .tW�?IA �.t` c .Z,,,,� 1 ••/',yrr....r. / .• -...,_.___- ,:, 0.p.....,-1 „r ti ~ ,:. \ O. `� r..1° `t `,'� Il` ,j 6, +1 .it •� ,, T i e. r �® 11, I "t 1 1 ;° CI' i .. Y ? '; ':' �y y I ! a L I �f 'al -y be .1—..1 ' 4 1 N 1[list- at• l� Sy. �r rL , ..,n t �• k rr r '-- " R. 'y 1 �. h r 0 —• r t 1 i r �` • i. ., ifuL,,_............M: r.,,TcmH; L . ••• -J-1.4,,i.,-.5.,;,;.. litill •. , , akr: , ,,,,,,,i ' I.{�� <I'_.erk j am '. --��• i r . 82 t � .�tf-..4' it:441=F:,.„., °w''. 39. 7 E.4. . • s�, - 1c� i I h 1 ,c,, 1- .; !"-'''' . 0.4.4...1.1-:1_,.-..1.....2,74:ri:.'-'"--_-- -----..:::'-'7":". ''--. .°-'r 11' ,x r �• .tea;. = ", '�-- 1•-1,.1,Q ,gym fly ,. L` ,e• ,Riy,•a+,.r.z -y z.*� +« a-�,. . „- ' _ , , - a®�®� .4 ' `1p,� ,,,,e#a2xE ^a 7,f n*^.� i � V,, L 4 Ley �. .. s.. r;T..d.,.. ki'.... ,. ..-47.,.. * . ....,:t.,..---. .,.., a a.,M 'r: •c='s�'®" sb'.t 11"' ,u.�,. y , c`.t40'--r•` '^" .. / ,>, a� ... ip-u'Sv a d„}�'} r,+.i9Fap ki+v4 ,aa .r �� ,..— 'ffi""' 'K9 ,'?• +t.. wa,`:S•'"5,'.-�"'w y,l ` .'4y4"' « a+."t. Wk•' ,i'Iy 1 s` . , - a t �. w .. 1 -0 rg two e tl' k` r a v t u S= a try �` ., -�.i • s '� S 'F $ As� tl ar'' �'4A,5'c �1P5 ,`,µ yar. 't rg � � S~b tik "�' ""S `^ S 'a -, ' °`, -yy�s,4A. ,� Tix fit' '- 1 d ., 9 dy t " q w: n .,ate.;. : m ,• \V� GOALS Ear. G©LLL gOnl G o © TI \ 7r OBJECTIVES 0 DDB,,rjLgT _ \\ Communication & Collaboration ENGAGE WITH STAKEHOLDERS • Actively and consistently connect with local partners (VHB, Downtown HB, Auto Association, Chamber). • Address concerns and feedback to improve City services and policies. STRENGTHEN PARTNERSHIPS • Work closely with business organizations to enhance support and develop joint initiatives. • Build and maintain strong relationships to ensure that the needs of current and future businesses are being met. SHARE INFORMATION AND RESOURCES • Utilize the City's Economic Development webpages and social media platforms to disseminate valuable information. • Provide regular updates to stakeholders with resources and insights to keep businesses informed and competitive. ii r r° 1 cam:. to ia,. , .... i '‘ rl Ai ., I ‘ : :, .. :.,, _ ,,, i 3/4, ,,, ' ! ., ,1 1 i 3/4\. , :._,,, , , , , .. „,-, ,..,, ,,,, _,_,,.., , -,,, _ 1 &6 3 4 3 b L '4 t Jt .. , 4. 'OONOMI- OE1l'`LOP-E�1T ST N ipri Communoc©th & Co6�c for cation . , __, , ,..„.. ,- i %ate _ _ _ '--- L I cr.)H --. ...,„ . , r, ,,,,, N .__ _. 1 l'ItIV 0 1.7`- .„,.... ,,,,„ A -; #N _' m'�$ , N, ENGAGE WITH STAKEHOLDERS , > Establish a regular meeting schedule with key staff and stakeholders. , .. > Conduct surveys to gather feedback from the business community. > Attend meetings and events to address common concerns and share best practices. ` ' -- ° STRENGTHEN PARTNERSHIPS ._ ;.- - > Confer regularly with business organizations, educational � '- institutions, and technical assistanceproviders. �; , d � > Develop joint initiatives that support local businesses. fig �' ' ., > Create a partnership network to facilitate ongoing collaboration. _� paw. dr. • . a SHARE INFORMATION AND RESOURCES > Regularly update the City's Business webpage with resources % and information. 4 - z „ > Increase awareness of economic development initiatives through digital platforms. > Coordinate with external partners to avoid duplication and • i share resources. .fie � ..� .;�.1. ill& w �y^� %.;i„,,,,4,h 47�II ili,11/4/'/7-'''''Citt-4 # r lilt° 4. "a � + BYE \w�. i___ � � � . * 4 � �w . . - " ms, - s 1.- I � ' ra0 ' " ' �''" ""L n ,w:f / `1 om° a/ m w aikii r tglifillr C r.r.-...1,-.. .tr--1 ,- „ ,ram vt . Ary ECONOMIC DEVELOPMENT STRATEGIC PLX 14 4° . 2 025- .. t e �` tt • The following strategic actions are identified as ACT I'� N P. �;A N a priorities for implementation within the first year. Bolster Business Attraction,Retention&Expansion Efforts Cost Task When Who Metric $ Organize 50 business outreach visits Annually ED,CMO, Number of HB businesses annually and one business event. Police, visited and assisted. • Council $ Market available sites and develop an Q2 ED Number of touches with brokers, economic profile encouraging 2025 prospective businesses,and businesses to choose HB. property owners. New businesses established. $ Engage with stakeholders and build On-Going ED,CMO, Number of meetings and events partnerships. Chamber, attended,as well as VHB,BID collaborative efforts made. Strengthen Communication Channels Cost Task When Who Metric $ Expand visibility with business Q3 ED,CMO Number of businesses recognized recognition opportunities. 2025 and social media engagement. $ Elevate online presence with updated Q4 ED Number of informational content and resources. 2025 webpages/documents updated and webpage analytics. $$ Deliver exceptional permitting service On-Going Streamline Number of customers serviced, via the Streamline Surf City initiative. Specialists and actions applied. Enhance the HB Experience Cost Task When Who Metric $$ Support HB businesses and maintain Q1 ED,CMO, Execution of campaign launch community character with launch of a 2025 Chamber, and reach/engagement metrics of shop/dine local campaign. BID,VHB campaign. $$$ Expand and attract new cultural/sports On-Going CLS,CMO, Number of events/opportunities events and opportunities. CDD,VHB sought and obtained. $$$ Lead projects that improve the experience On-Going CDD,PW, Number of projects completed, of both residents and visitors. CLS,CMO, and total investment made. VHB BID Downtown Business Improvement District CMO City Manager's Office CLS Community&Library Services Department ED Economic Development Department CD Community Development Department PW Public Works Department CHAMBER HB Chamber of Commerce VHB Visit Huntington Beach 1 15 44 v Q Lai m 114 0 0 > o _a cup CM11 fI3 Z � LL 00 c NJ i f) Z °' = M a) c - c E -- o c 0 =r. CD .0 /_� AS bk olio so, �' ',, tr r I 1 0;1, ;1'1 1„;11y , ,"4; ° .11 111"; 11r i'..' ' '1°/141'°11;' J i- kl'''' ' r f F t r1 `r , � ' a �trig� � y$11 t Yg}r� S {i. !1 x t J iv 5 gF�n i 4�. t4 � ' C j li s t� �_ �) xk y a Y �4 tee, } j,I4 §)p ' : , ' t ` , art `, ^.°.t }1,1,..,-ri'itl-*;�. !'