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City Council - 2025-51
RESOLUTION NO. 2025-51 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2025-2026 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy assessments to promote business and tourist related activities; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report" and "Proposed Budget for Fiscal Year 2025-2026" (collectively, "Annual Report"); and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. By this Resolution, the City is declaring its intent to levy an assessment for fiscal year 2025-2026 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The recitals above are incorporated herein. SECTION 2. There is no intention to change the boundaries or any benefit zone within the District. SECTION 3. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2025-2026, describing the improvements and activities to be provided. 25-16742/384238 1 Resolution No. 2025-51 SECTION 4 Council's intent is to levy and collect assessments within the District area for Fiscal Year 2025-2026 as per the map of the District area and the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 5. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 6. A public hearing shall be held before the City Council on October 7, 2025, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 7. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 8. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300. SECTION 9. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. 25-16742/3 8423 8 2 Resolution No. 2025-51 SECTION 10. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the 2nd day of September , 2025. Mayor REVIEWED AND APPROVED: INITIATED AND APPROVED: City Ma ager it ct of Community Development APPROVED AS TO FORM: City Attorney ATTEST: X4-44416Aypie. City Clerk 25-16742/3 8423 8 3 Reso No. 2025-51 Exhibit"A" Exhibit A: Annual Report F Reso No. 2025-51 Exhibit "A" c•••" 1111WM IOWft 1. x A T 40';..4,/ ' \ ) , , G 'i '1' I i' , ' '. . I ,' 1 i . .I) _. N HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT 2025-2026 WHAT IS A BUSINESS IMPROVEMENT DISTRICT A Business Improvement District (BID) is an area where business owners collectively agree to pay assessments to fund improvements and activities that benefit the district. In partnership with the downtown business owners, the Huntington Beach City Council formed the Huntington Beach Downtown Business Improvement District in 2004. One goal of establishing the District was to strengthen and improve the visitor experience in Downtown Huntington Beach. In 2008, City Council appointed a non-profit organization, the HB Downtown Business Improvement District (HB Downtown), to serve as the District's Advisory Board. The HB Downtown acts to administer and manage activities; funding outlined in the ordinance and resolutions establishing the District. HB Downtown consists of a volunteer Board of Directors and Management consultants to support the goals of providing communication, marketing, and coordination of the HB Downtown's activities. AR --. _ `- ra- F ' 1 'All " it It ' ' _ s s Mfrs t tZe-r ''''. 4' ' - , Of c_ --- J„I- J J J J J- ______...--ii __ Ar i, i -.M•. ? _ _ agaistr 2025-2026 ANNUAL REPORT Page 1 ABOUT 1 DOWNTOWN HUNTINGTON . .,.,t ,e-, ./0 - ....A..7.',-.r..4:'.„:j„-,"''1:,:''. ' a', ,- P r c S„,..,,...,,, ,4-,, _„„,„,.„., : , _ „:. ,I, t..f:4::..t1..,..,,. , BEACH .r .,,,. 1., , , ,.. Eigi— --, -04 . , ,. . .,, ,,.--- \ • ,,,,..,.,— ...„„ :. . i ,.. ,„ ---- ..,_.-- .*,,„--„,.-, 4/ „..-.04,. ..,,,, • ,,...,, ,•, ,-, -`,4: y 'ti,, >r`'• `" I o 'it, ) 1 7 .i f Iw ma _ y�R _ — Yi; A. I s_it•. rr...ar _ ` � 1 w '`,y AJ T; A shopping, dining and services '- -, .r (' destination for locals and f:ir fii, i i ! i,a, .4,-- tourists visiting Downtown III. :;: , ' f''` r 1 ""'!�-, • ,, , ., 11 Huntington Beach „' ,. ii' Ii V k /, , ‘, , , ,,-, if If .:, or ABOUT , ',- �'_(-, 7, �_ _ 4o- I 1 ' 11I • .• '1,-- - The Huntington Beach Downtown Business Improvement District dba"Downtown Huntington Beach" is an independent nonprofit California corporation established under section 501(c)(6) of the Internal Revenue Code. First established in 2004, its purpose, shall be to improve the economic business environment of the Downtown Business District related to marketing, safety, maintenance, tourism, and special events. Downtown Huntington Beach is the Advisory Board for the City of Huntington Beach established under City Ordinance 3661, City Ordinance 3797, and California State Code 36500 et seq. Its purpose shall be to: (1) promote economic revitalization and physical maintenance of the District in order to create jobs, attract new businesses and prevent erosion of the District; (2) create revenue to fund improvements and activities through which the District benefits from those improvements and activities; and (3) promote the District's recreational, cultural and other attractions as a tourist destination. MISSION VISION To be the advocate for our coastal To be a sustainable catalyst for a thriving downtown community creating economic and livable downtown, nationally vitality through improvements and recognized for its diverse local activities; and to establish the District as a businesses and authentic, unique culture. shopping, dining and services destination Known for being welcoming, accessible, for locals and tourists. clean, safe, fun and environmentally conscious. 2025-2026 ANNUAL REPORT Page 2 2024-2025 HIGHLIGHTS Increased Ambassador services to all weekends. Expanded Steam Cleaning and Porter Services to the entire BID Assessment area and Steam Cleaning occurring Monday and Thursday evenings at the suggestion of City Council. Partnered with the City in sponsorship of the Independence Day Block Party and the Bike Valet program. Created separate Assessment bank account for transparency. Sent out Request for Proposals for: Maintenance, Ambassador, Security and Social Media and creating new contracts. Reinstated Chili at the Beach and Surf City Day (Rocking Fig Vintage Tiki Day). Transitioning to the City Fiscal Year of July to June to improve communication/transparency. 2025-2026 GOALS Collaborate with the City Council to develop a Public Improvement Project in Downtown Huntington Beach, leveraging available funding assistance from the Downtown Huntington Beach program. Reestablish a new non-profit and create new By-laws, Articles of Incorporation, etc. to assist in the management of Downtown Huntington Beach. Increase official social media accounts (e.g., Instagram, Facebook, LinkedIn, and/or TikTok) dedicated to Downtown Huntington Beach. Send out Monthly Newsletters to all members. Work with the City of Huntington Beach, Visit Huntington Beach, and all groups to further the vision and goals of HB Downtown. Establish a new Marketing Plan with input from the City. 2025-2026 ANNUAL REPORT �_�. Page 3 MEMBER OVERVIEW w .,.. a44 s i Q c ,.4' CI, I... Fr anAIDr1 Ave - C y ♦e4` 4 t•i l4eier•Sai.Al°'. 1. .4p m e G . .,Sun , ti 4 °^'e y. [Irma Ares o o` WV r N C ry` 'tan - h Cvlal LA .�I ..,4' .t`„ A D.uat Ales ill Fin i o V CM1leada Aee Mnmaad !iY �dD r^ sndlCir '�. Day or u �/ palhmMe Are _ .r ,L 4 7 ry JJ Q Deaclrcornbc,or A rs*•e < Anants Aw he N N \4 axttail Crt 0 4 _ _ ::\ .,,ti 5tah all Crr m n 4 La ° E N A. nab:Ca=+ArIlt °r Fit. 4ai• Qb.•y l.wrnU Crr N una11 Dr $L SI D 51 saJl4n a1 CI MDann\a,C,a = E 51 .. sr St se abretee.01 .. v p n 'r�� ;Low D Dt D rC 4, *r/. 0 1 2 Y� r reer G yY Q; 7 Mtge 0�v I z Huntington Beach c Downtown Business Improvement District Boundaries and Benefit Zones 1& 2 There are approximately 255 businesses in the District. Depending on the business type, square footage, and location, individual business assessments range from $80 to $1,404 per year. There is no recommendation to increase assessments or area this new year. 2025-2026 ANNUAL REPORT Page 4 MEMBER ASSESSMENT CHART Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ATM $600 $400 Seasonal, 9 mos or less $500 $300 Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30.00 to Downtown Huntington Beach directly. 2025-2026 ANNUAL REPORT Page 5 MAINTENANCE REVIEW The City's Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial Memorandum of Understanding (MOU) was established in 2013, with a total value of$154,000. The BID recently sent out a Request for Proposals to increase the steam cleaning and porter services area to include 6th Street commercial, 5th Street both sides, Pacific Coast Highway from to 1st Street and 3rd Street commercial. After reviewing the proposals, Malco was selected to continue the Maintenance Services contract. Based on discussion with the City Council, Malco is now steam cleaning the sidewalks on Monday and Thursday nights. The costs associated with the maintenance contract have surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works department has formally requested additional funding and in addition, the BID has increased funding. In the year 2022, a decision was reached to eliminate the administrative fee that was previously incorporated within the agreement. Instead, these funds were redirected to increase maintenance contract costs. The funding of the enhanced maintenance from Downtown Huntington Beach has increased over the years from $8,000 to $44,000. The designates funds are earmarked for specific purposes related to enhanced maintenance. These funds can be utilized to bridge the gap between the actual maintenance expenses and the amount specified in the existing MOU. Downtown Huntington Beach has also allocated additional funds specifically for the purpose of hiring additional maintenance porters within the Downtown during events such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive measure is intended to enhance the overall upkeep and functionality of the district during these events. + Trr "a #Y • 2025-2026 ANNUAL REPORT Page 6 MAINTENANCE SIDEWALK CLEANING MAP ,,,,.,, ,3,.. ,,,,,>i§,s.-,,e T( �tF .., ,J,, .4;.041 .,,,f,. rr .. ��;�,.t� Town ,..,., 4., 411114o 411 424 - 90 A411.41111°441:411114111111'411° 1 411 414 i:-_ 'tic 4„4-14 ittikke. - iik)-0, r 464 .1: ' - *.4,* '.4 I 1 67''\'''‘V 11:4A el* ' ' * '1111111r,*7% • 4';'• > Alsk,;41; / ION I". Vr 44, A • ,t< , .74, 04,- . ..‘, k.„:4 04411, s„.'s ,,, ,, .:., _L .,-4, - ':,,,. r.t. t--#* ... 4.4 Sys `� t '.' -\/:\ ''''' 46: ..,,i, \ . *Itti: N. 'jel • Silltk:4_,:ik_ir. itbt,ti>ta...- Izcv \ ,. :: • # '7 .'4,ir 4.546 AilltrAko •L7b Sf*VG). .'Cl°419'1 11/%4 IP 4111. 4 * 144er/S ,:- `t- tt# ` Yellow Daily Porter y� Services i Ar •% 4 ,�� Red - Weekly Steam 0 ,,. Cleaning 0/ Blue/Green — Monthly and `\ �1 as needed Steam o # /61' 4,ek-. t' �,i. Cleaning \ Q'S'1` ,�,,� ..‹...<,/ NO' 43# 9 2025-2026 ANNUAL REPORT Page 7 DOWNTOWN HUNTINGTON BEACH WEEKLY EVENTS SURF CITY NIGHTS TUESDAY NIGHTS 4'. , Tuesday's Surf City Nights - -,., Certified Farmers' Market and Street • , Fair is a draw for locals and visitors to I =` ' ' . Main Street. The family friendly i, , 'I atmosphere is lively with curated 1 - vendors, local bands taking center _;,�t�_ -41 r� .: stage, and the downtown businesses r r c _;t '1 ikir_ offering Surf City Nights Specials. , �'Ir, rr. 4 *-- This event offers a unique shopping � ' . .' �' q PP� 9 _, a �- `• E, ,4 q., ' '� experience with a wide array of t,''' '`.' , x o-'�-,. fresh produce and goods. It also ''" ` ` '- k r serves as a platform to engage with • `. ';;; o, _= community partners and non-profits. SURF CITY AilTSAN FAIR FRIDAY, SELECT WEEKENDS i A recurring event crafted to highlight I the exceptional handmade and designed 4!•' ;; r i' .. '' , ' -' talents of local and regional artisans. -. :1�_ii --t' I � red ' + .��= q `' --j . ' -s., -s r'i r ' Enriched by dynamic programming and j, ' - 3',, �i �� � � .ti '' ', t i I community engagement, it embodies the - i ' �1`-,�AN1z.ii .-►j.--._:::' ..,.te Four Corners concept: Gathering, Giving, s .�:-. 1_ y,,;` I Creative, and Learning. These pillars ` I, it _ - '•i foster an environment of inspiration, philanthropy, and knowledge-sharing. _N' Through art, music, non-profit initiatives, community groups, and educational experiences, the Surf City Artisan Fair creates a welcoming environment for all attendees. 2025-2026 ANNUAL REPORT Page 8 DOWNTOWN HUNTI1NGTON BEACH COMMUNITY EVENTS SURF CITY SPOOKTACULAR OCTOBER 29, 2024 Surf City Spooktacular is a beloved `°- family and pet friendly community event. • Downtown Huntington Beach provides elkcandy to participating businesses. The . community dresses up to enjoy ** r- •; � ;_ � . trick-or-treating, engage with II Ara, 41 . community partners, and participate in activities — �y,_ ',,� • ) including the Main Street costume contest. Mayor e ' gracey van der mark, Mayor Pro Tem Pat Burns and '- ;.'."';".11 j Mike Ali were the judges for the costume contest. slth, ,i r Next year there will be a pet costume contest at the community at the annual celebration. MAGIC ON MAIN STREET NOVEMBER 12, 2025 ;\µ _ "' '; ' t Magic on Main Street, is the annual tree lt Z.;, lighting event, marking the beginning of the holiday festivities at 61 ail . _• • Surf City Nights. Welcomed by Mayor Gracie VanDer__ • .� ,-;,. . •• .i•. r D Mark, Mayor Y ——5 � .fz ; ,��,_ • r Pro Tern Pat Burns, State Senator �• ' ti r ,,e•�. Janet Nguyen, the crowdgathered 14 .. x •af;s, s r` i (• t +'.*: 3 ,� .- ,,,� t , for an exciting countdown to light • t/ + 4 !; the Main Street Tree. • 4� ft•• ,�yptlll illl , .. The holiday magic filled the air with y lively music, unique vendors, and even a special appearance by Santa and his elves. 2025-2026 ANNUAL REPORT _ _r Page 9 DOWNTOWN HUNTINGTON BEACH COMMUNITY EVENTS MAIN STREET BLOCK PARTY JULY 5, 2025 Downtown Huntington Beach is a proud ' sponsor of the Main Street Block Party on ♦_ 4,^.:;% . . . Saturday, July 5th, A tradition of v i Independence Day festivities, the event ;�"' . featured live music by the Ramsey Brothers ct -,. i ;lf • y Band and Redneck Rodeo. . ;� 4 The highlight of the Block Party was the Bike �. / J�:•...-. j Parade that peddled off from Huntington Beach •: ' '�:;;/,4 : City Hall down Main Street to the City stage at a ': PCH and Main Street. The spirit of Independence � Day was displayed on the many bikes. i! _ /i. •7T r, SURF CITY DAY September 27,2025 P Locals and visitors come together to celebrate 'rlv• the culture of Surf City USA! I � Events include: e, • Huntington Surf &Sport Demo Day !. -' �� ► ' . Rockin Fig Vintage Surf Festival i, ,1 if ®. . Kowabunga Van Klan Bus Show �F• ' L. '►' ''t ( ' Whether you're a beach enthusiast or simply seeking a fun-filled day, Surf City Day offer something for everyone! CHILI AT THE BEACH Auquq 2 2025 � 4�, The annual Chili at The Beach is on ready to ell��'Vj,I °Ia s, _ Ci % heat up Main Street. Come taste over 20 •� ,i� / _. \ � chili contestants and vote for your r;TVW~fko, A ��•/ �'� favorite local vendors and charity partners o1N f'• _ -� . ,'\� who work hard to make the annual event a i�C,�Dk-�F �' _ 4)' .,, community favorite. The event was not ...... r,~• �a / I i ..1-1.. held last year. 2025-2026 ANNUAL REPORT Tv Page 10 IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total $ 115,000 for FY 2025-2026 (a reduction of $2,000 from 2024-2025) : AMBASSADOR PROGRAM $35,000.00 ENHANCED MAINTENANCE $21,000.00 HOLIDAY BEAUTIFICATION $25,800.00 MARKETING $10,000.00 COMMUNITY EVENTS $18,000.00 CRM $3,000.00 FINANCIAL SERVICES $2,200.00 PUBLIC IMPROVEMENT PROJECT $TBD Further Information About the allocation of funds, follows on Page 12 through Page 13. 2025-2026 ANNUAL REPORT �'�^ Page 11 2025-2026 ACTIVITIES AND IMPROVEMENTS AMBASSADOR PROGRAM The purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in Downtown on weekends, holidays and special events. The program's goal is to create an environment where all visitors can enjoy their time in Downtown Huntington Beach. The Ambassadors communicate through WhatsApp. The WhatsApp is for all restaurant/bar managers and owners and bar security. The Ambassador program, funded by the Assessments and Visit Huntington Beach, has proven to be a valuable asset to Downtown. The Ambassadors have been actively involved in various activities, including: • Regular Patrolling - The Ambassadors patrol the Downtown, maintaining a visible presence and establishing rapport with individuals in the community. • Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances, or other incidents in the area. • Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitors, answering questions, provide directions and offer recommendations for local attractions. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on Downtown and increased the positive image of Downtown. ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure cleanliness and a welcoming atmosphere. Funds are allocated for additional services during peak seasons and events, as well as to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces Downtown reputation as a vibrant and welcoming destination. This year, the enhanced maintenance has increased the area for steam cleaning and porter services seven days a week. The entire BID Assessment area now receives the services from Malco. HOLIDAY BEAUTIFICATION The Downtown was transformed during the holiday season with the addition of enchanting lighting and snowflakes above Main Street. The star of the show is the decorated tree on the 2nd block of Main Street, serving as the heart of the holiday magic and drawing the community and visitors together. Next year the holiday decorations will be "beach-themed" and include 6th Street and the fourth block of Main Street. 2025-2026 ANNUAL REPORT Page 12 2025-2026 ACTIVITIES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for Downtown Huntington Beach. Assessment Fees are used for advertising and marketing programs, including website, social media and email outreach. A new Social Media Consultant will be retained for enhancing our marketing capabilities. COMMUNITY EVENTS Community Events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences, engaged our community, and enhanced the Downtown Huntington Beach brand. A new community event will be planned for the off-season to attract local residents to visit Downtown. CRM In FY 2022-2023, The Huntington Beach City Council recommended that BID adopt a Customer Relationship Management (CRM) program. A CRM serves as a tool for the organization's stability and longevity, benefiting all stakeholders. The benefits of CRM include: • Data centralization, encompassing contact information, communication history, and other pertinent details. This comprehensive view of customer data guarantees up to date information, enabling the organization to identify and address potential issues proactively before they escalate. • Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, consequently enabling more personalized interactions. • Efficient marketing campaigns, empowered by tailored marketing messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement. FINANCIAL SERVICES Monthly financial services by a third-party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. PUBLIC IMPROVEMENT PROJECT Collaborate with the City Council to develop a Public Improvement Project in Downtown Huntington Beach for the new fiscal year. 2025-2026 ANNUAL REPORT Page 13 STATEMENT OF FINANCIAL POSITION Huntington Beach Downtown Business Improvement District Statement of Financial Position As of May 31,2025 - -- —--- TOTAL ASSETS Current Assets Bank Accounts 1020 First Bank-Main Acct 202,381 16 1030 First Bank•MM 163,57044 1040 First Bank-Maintenance -11,683.67 1050 Assessment Checking Acct 0.00 Total Bank Accounts $354,267.93 Other Current Assets 1330 Prepaid Rent 500 00 Advance to Assessments Account 47.000-00 Undeposited Funds 880.50 Total Other Current Assets $48,380.50 Total Current Assets $402,848.43 Fixed Assets 1640 Machinery&Equipment 11.651 68 1680 Office Equipment 538.74 1670 Computers 2,631 66 1700 Accumulated Depreciation -15.122.08 Total Fixed Assets $0.00 TOTAL ASSETS $402,648.43 LIABILITIES AND EQUITY Liabisnes Current Liabilities Otter Current Liabilities 2080 Payroll Clearing -185.08 2100 Payroll Tax Payable -888 39 California Department of Tax and Fee Administration Payable 0 00 Total Other Current Liabilities $-1,073.47 Total Current Liabilities $-1,073.47 Long-Term Liabilities 2400 Notes Payable SBA EIDL 150,000.00 Total Long-Term Liabilities $150,000.00 Total Liabilities $148,928.53 Equity 3100 Unrestricted Net Assets 184,878.28 Retained Earnings -21,727.16 Net Revenue 90.570.78 Total Equity S253,721 90 TOTAL LIABILITIES AND EQUITY i402,648.43 2025-2026 ANNUAL REPORT Page 14 PROFIT AND LOSS STATEMENT 1 1 Huntington Beach Downtown Business Improvement District Budget vs.Actuals:Budget_FY25_P&L- FY25 P&L October 2024-May 2025 TO IA_ ACTUAL BUDGET OVER BUDGET %OF BUDGET Revenue 4050 BID Assessments 59,700.00 0.00 59,700.00 4100 Chili at the Beach 0.00 0.00 4200 Event Revenue 411,126.08 160,625.00 250,501.08 255.95% 4300 Surf City Nights -1,123.25 -1,123.25 4350 Surf City Nights Movie Ni hts 164.000.00 -164,000.00 4400 Surf City Days 0.00 0.00 4800 City of HB Maintenance 102,158.00 132,000.00 -29,8 42.00 77.39% Unapplied Cash Payment Revenue 0.00 0.00 Total Revenue $571,880.83 $456,625.00 $115,235.83 125.24% Cost of Goods Sold 5100 Rental&Setup 33,717.88 46.640.00 -12,922.12 72.29% 5150 Parking 2,125.00 1.600.00 525.00 132.81% 5200 Street Cleaning 0.00 0.00 5250 Street Closure 32,900.00 32,900.00 5300 Event Expenses 138.02 6.190.00 -6,051.98 2.23% 5330 Entertainment 0.00 0.00 5340 Event Permits 34,450.00 37.050.00 -2,600.00 92.98% 5370 Outside Services 98,085.62 19,680.00 78,405.62 498.40% 5380 Printing&Production 5,403.36 0.00 5,403.36 Total 5300 Event Expenses 198,077.00 52,920.00 75,157.00 219.45% 5600 Holiday Beautification 0.00 0.00 5800 Maintenance 138.921.00 132.000.00 6,921.00 105.24% Total Cost of Goods Sold $345,740.88 $243,160.00 $102,580.88 142.19% GROSS PROFIT $226,119.95 $213,465.00 $12,854.95 105.93% Expenditures 7010 Advertising&Marketing 1,969.38 6,900.00 -4,930.62 28.54 7050 Bank Charges&Fees 376.37 800.00 -423.63 47.05% . 7070 Consultants 74,140.36 179,93t 50 -105,791.14 41.20% 7100 Dues&subscriptions 2,245.72 1,600.00 645.72 140.36% 7150 Insurance 952.00 2,150.00 -1,198.00 4428% 7160 Interest 8.000.00 -8,000.00 7170 Legal&Accounting Services 3,710.00 7,550.00 -3,840.00 49.14% 7190 Meeting&Training 2,250.00 -2,250.00 7191 Election 161.63 0.00 161.63 7210 Office Supplies 1,120.47 2,400.00 -1,279.53 46.69% 7240 Payroll Expenses 7241 Wages-Event Coordinator 0.00 0.00 7242 Wages-Administrative Ass slant 0.00 0.00 Total 7240 Payroll Expenses 0.00 0.00 7280 Postage 31.32 31.32 7290 Rent&Lease 12.750.00 14,000.00 •1,250.00 91.07 2025-2026 ANNUAL REPORT Page 15 Huntington Beach Downtown Business Improvement District Budget vs. Actuals: Budget_FY25_P&L- FY25 P&L October 2024-May 2025 TOTAL ACTUAL BUDGET OVER BUDGET %OF BUDGET 7300 Repairs&Maintenance 1,111.60 800.00 311.60 138.95% 7310 Security 11,150.00 11,150.00 7315 Ambassador Program 9,088.09 0.00 9,088.09 Total 7310 Security 20,238.09 0.00 20,238-09 7320 Taxes&Licenses 5,120.00 5,700.00 -580.00 89.82% 7330 Telephone 1,848 80 1,600.00 248.80 115.55% OuickBooks Payments Fees 12,530.63 5,248.00 7,282.63 238.77% Total Expenditures $138,306.37 $238,929.50 $-100,623.13 57.89% NET OPERATING REVENUE $87,813.58 $-25,484.50 $113,278.08 -344.85% Other Revenue 8000 Interest Earned 2,757.20 2,757.20 Total Other Revenue $2,757.20 $0.00 $2,757.20 0.00% NET OTHER REVENUE $2,757.20 $0.00 $2,757.20 0.00% NET REVENUE $90,570.78 $-25,484.50 $118,035.28 -355.67% A surplus of approximately $4,000 to $6,000 in BID assessments is anticipated to be carried over from the previous year. 2025-2026 ANNUAL REPORT Page 16 2025-2026 BUDGET INCOME: OCT NOV DEC JAN FES MAR APR MY JUN JUL AUG SEP YEARLY 10IA15 C t:o1 IS Ma•nevnce 518313.03 518.333A0 518313.00 518,133AG 518,133.00 518.333130 518.333A0 518.333.00 518333.00 518.313A3 51833300 518337.00 5220.12.:.1: 'u'I16A•noas sad o•fa,d.•,g 53333.00 53.330.00 53303.03 S330000 5320000 5130430 53.30103 53300.03 53367.00 53.300A0 53.430.00 53.5010C 540.011,3: 5.1•1C'4Nb•^,1.1 520.000.00 531010.03 S35/303.00 515.00E00 520000A0 521.000A0 524.000.103 523.001.0C 527.000A0 527.003/X 527.00040 5,6.00010 S300.000.00 A a•a-•g 5300A0 5250.00 5250.03 52501)0 52501)0 5330.03 5400.03 5420.0C $40004 5300 120 5440AG 5450.00 54.070.0C 4.1 Se SS nxn:s 5115.000A0 S.l•1 C'ti tl.n•S 510.O30AO S 10.000A0 Cn•. .3ttnt,Batcn 525.000A0 525.00003 Sa,IC.t1•ArtaanF_ S2. ::O.00 525.01CA0 524.756.0C 514.62SAO 512,75100 519.500.00 524,750.0G 525.C2.00 522.000A0 522:'i 'i .„ '.'i: 5258.375A0 IMonthly Totals 562.366.00 576.803.00 581,633.0015S1,5011.04 554.63300 562A33.00 570.783A01576A53.00 573,100901 570.993 30 581.113.30 59128100 5971.44S.00 EXPENSE: OCT 'NOV DEC MN FEB MAR APR NW 11UN JUL AUG MP YEARLY IO7AL5 _.._I 2.1a•nevlce 519313.0G 518.333A0 518313.00 51833300 518331.1: 518.333.00 518.33310 518233.00 518333.10 518333.00 519333.40 5 11.13 740 522_.2.2.:OC Assesamentslsee budged 5115.':i::''' Ambassadors Seca,tY 51.000 A0 544040 5400.00 5430,00 543010 543040 54.00100 54A00.00 54.00410 54403 A0 53.108A0 53A301)0 525.164.X Additiana.Kt rite'lance 53200.00 53.20040 53200.00 53.20100 53.206.00 53.20000 53.20040 5320100 53.20011 5320040 53.200120 5320100 538.41040 Can O.Cha8es 512040 5120A0 5120.00 512000 5120.00 512040 512030 5120.03 5120.00 5120.00 51213)20 512000 51.44000 DUGS 8.SJt6e7 a l:.311s 550040 5250.00 SS0300 5250,00 52001)0 550040 525100 5500.00 5200.40 535040 5275.03 50001)0 54.375,20 insu•ancc• SC40 5450.00 9100 547540 5000 SOAO 51.53000 50.00 51400.00 50A0 5040 51A001)3 55.32540 Account•g 54750C 51.20000 5475.00', 5475A0 547500 547500 547540 5475.00 5475A0 5475.00 5475A0 54751)0 56.42SAC t tga 1= 5800 A0 5813A0 540103 5400.40 540040 5330.130 5300.00 50.03 531100 5100 5300.01 5000 54.4C .J: I.cc•isc 9.Fc•-•, 530040 520A0 5350.00, 5.0.00 5350.00 525040 535000 5250.00 535000 5350 40 5350.0C 530010 53.70:.I: P•,t•le 5203.03 53041.00 520100 5300A0 5350A0 5250.00 5350.00 5250.03 5300.00 5300.00 53001)0 530010 53.43:.1 ti-jtr..1..,•avmcEk1:4.;•K• 575040 5500.00 5500.00 575004 55001)0 5500.00 575000 5503.00 575000 5500110 575040 550000 57.25:.1 6_a•d of 13•ecin-1 I.5i r• 50.0C 50.03 50.00 50.04 50.00 50AO 50A0 50.00 50.00 90 A0 5000 52,100.00 52,IC::,: M:mt.Igo'T•a"n ig 5L503A0 50.130 50.0C 5750.00 50A0 50A0 575030 50.00 S0A4 5800.00 5000 SOLO 53.8C':.I 6fan.ge•nc••,C:nst wn: 56000.00 54.000.00 56A00.00 S600030 5640000 50000.00 54.000A0 56.000.00 56.000.00 5E003.00 S6.000.00 56400.00 572.X..:: 5CN Oc^_•av 54.000.00 56.0001)0 57.00100 53.00000 54.00000 54.200.00 54,800.00 S5.803.03 55.40000 55A00.00 55.43000 550400)0 500.x:,1 511 a.Me Ira CaTad r* 5190340 51.930.00 51,900.00 5193000 51.900.00 51.90000 51.90040 51,90100 51900.00 51.900 40 5190000 51.90111 522.81•:.-. Aden n 53200.03 S3.200.00 5.3200.03 5.3200.00 5.320004 53,200.00 53.200.01 53203.00 5320100 5320040 53.201100 53200.11 538.40040 5CAF;?cc•mr 555201)0 55.8201)0 56,795.03 5.3:967,04 53.40540 55.4901)0 55.28040 56.770.03 S5.74009 55.74340 55.44000 56.77000 566.73740 Difcr5.1sa,•.5 5300A0 530040 530100 53001)0 5540.00 530100 5304A0 530100 53101)0 530040 5300A0 53001)2 51.80003 k••;:4•S.'Ma•it %vote• 5300.00 52001)0 S200.00 51001)4 5153014 5100.00 52001)0 S200.03 520000 520040 520040 5100.00 52.10000 kentB.Sty'.ge 51050.00 51.05100 51,053.03 51,05000 51.0501)0 56.65040 51.05000 511)93.00 5110501)0 51A5000 51.05040 51,05111 518.20040 7e'ecnanc•,I=nc^,et 5393.00 520040 5353.03 52001)0 53501)0 520040 535000 5200.03 5350.00 520040 535000 5200130 53.10040 Ea J sm-it G7 enx 57 50.0C 5000 50.00 5000 50.00 5 L 500A0 5030 50.00 50.00 SC AC 511X 501C 52.250.01 EIDt ktuvn ,1t 51550.01 51.550.00 51.550.00 51350A0 5155030 51,55100 51.55040 51550.00 5155000 51.55040 51.550A1 51 5501)0 519.500.03 552,096.00 Ss2,meo 552,823.00 587.17020 546,38300 555.041E110 555.00800 554,598.00 555,218A0 55396800 55260100 556.00200 5748.51000 BID(VENTS 5:NSet.la;Mata0 53430.00 53.03103 541)03.00 53113000 531)3000 53.03040 53.03040 531)20.03 531)30.00 53.0X03 53.03140 531.30130 537.33140 SCNSet410101 52800.0C 52.80040 S2,800.03 S2,83044 528001)0 52.83004 52,830.00 S2800.00 5290040 5220040 52,80040 5280040 513.00040 P.ri ng 511)031)0 SCAO 50.00 51.000.00 501)0 5040 5100000 50.00 51040000 50120 51.00000 5000 55.000.00 !.I.7110.t.Scs 52.100A0 SCA0 S0.00 51.030.00 50.00 50.00 597500 SC.00 SCAC 5L900IX 5CAC 50.00 55.975.00 5CNMarnet:ng 51.0001)0 5350.00 5353.00 5350A0 53501)0 5350A0 5350.00 S350.00 53501)0 535040 535CAC S350.00 54.850.0C 5:NQ.tctlky...s 564040 5960.00 51.120.0C 548040 504044 547240 576800 5925.03 5864.00 584440 585240 5800.00 59.589AC 510,570.00 57.14020 U270.00 58:66000 50.820.00 56,85200 58.923,00 57.108.00 59A1400 58.94400 51032A0 56.900.00 586.343.00 tv Fee 552001)0 55.13040 55850.00 5390000 5329000 55.20000 55,115000 54,5 0.00 53.93000 51900.00 53.900.00 5.4550.00 555.290,20 5:A[L'...'!Waal * 52801.70 S2.1100.00 53.150.03 S2.100.00 51.7501)0 52.80040 S3,150.00 52A90.03 52.10000 52.100.00 51.401)0 52.45000 523.05040 SCAF M.,..L.!t liantestainmenl 5 LOX a7.; 5350.00 5350.00 :,350110 53501)0 535000 535000 5350.03 5350130 535040 535040 535420 54.8504 SCAFt.:,;,:c1 572040 5975.0C 5803.01 5751.10 50001)0 5675.00 51.45100 5875.03 575000 5720A0 572640 545000 23.4310C 99,720.00 59,325.00 $10.150.00 57,100.00 55,99000 59,025A0 S10.1100.00 58,22.00 57,10080 57,07000 56,37600 57,800170 994.68100 _T atthe6cvcn 525 a:::: 525.000A0 ._•I'.._ .. 5:_5:.:: S11.000AC MONTHLY TOTALS S72.303.00 560.608.00 571243.00 562.930,00 559.193,00 571.29500 574,731A0 560931.00 5 70.36200 569.982.00 561.909.00 5105,782.00 5970.53400 2025-2026 ANNUAL REPORT Page 17 THE ANNUAL ASSESSMENT PROCESS The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual report to be submitted to the Huntington Beach City Clerk. The annual report contains a proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments, and the following information: • Proposed changes in the boundaries of the parking and business improvement areas or in any of the benefit zones within the area in FY 2025-2026 (no proposed changes) • Improvements and activities to be provided for FY 2025-2026 (page 11) • The estimate of the cost of providing improvements and the activities for FY 2025-2026 (page 11) • Method and basis of levying the assessment for FY 2025-2026 (page 4 &5, under BID Member Overview and Assessment Chart) • Amount of any surplus or deficit revenues to be carried over from previous year (page 19) • Amount of additional contributions to be made from sources other than assessments (page 17, under Budget) The annual assessment process requires City actions, including two City Council meetings, where the City Council must adopt resolutions approving the assessment for the upcoming year. 1st City Council Meeting (Tuesday, September 2, 2025) • Presentation of the FY 2025-2026 Annual Report and proposed budget and action by Council on a Resolution of Intention to levy assessments Public Notice • Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days prior to the public hearing) 2nd City Council Meeting (Tuesday, October 7, 2025) • Public hearing on the annual assessment and to receive protests against levy of assessments and Council action confirming the levy of assessments At or before the public hearing, all members of the District and public are welcome to protest the annual assessment. Each protest vote is weighted based on the amount of the assessment paid by the business. If the City receives written protests totaling 50% or more of the total assessment, the assessment will not be levied for that year. Even if there is not an assessment for a particular year, the Downtown BID remains, and the annual process to levy the assessment will start over in the next year. 2025-2026 ANNUAL REPORT Page 18 PUBLIC HEARING PROCESS How can I provide Public Hearing Comments For or Against the Assessment? At the annual public hearing, all members of the District and the public are welcome to speak to the City Council regarding the annual assessment. A protest against the levy assessment may be: • made orally or in writing • made at the public hearing; however, in order to count in calculating whether businesses paying 50% or more of the proposed assessments are against the assessment, a protest must be in writing and received before the public hearing Each written protest must be received by the City Clerk no later than the public hearing. Written protest against the benefit assessments to be levied may be: • mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington Beach, California 92648 • emailed to juan.esquivel@surfcity-hb.org (Assistant City Clerk) with the subject line: Downtown BID Assessment Protest submitted to the City Clerk before the public hearing Each written protest must be filed by an owner of a business located within the District and signed by the person shown on the official records of the City as being the owner or designated agent of that business. For purposes of District protests, the"official records"of the City are the City business license database. If the person signing the protest is not shown on the official records of the City of Huntington Beach as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the "designated agent"for the corporation or entity. A written protest may be withdrawn from record at any time before the conclusion of the public hearing. If there are a large number of written protests submitted on a timely basis, the City Council has the option to close the public hearing and then continue the matter to its next regularly scheduled meeting to allow for a thorough counting of the submitted written protests. If written protests have been timely submitted by the owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year and any new proceedings to levy assessments shall not be undertaken again for a period of at least one (1) year from the date of the finding of the 50% or more written protest by the City Council. If the 50% or more written protest is only as to an improvement or activity proposed in the annual report, then that type of improvement or activity shall not be included in the upcoming year. 2025-2026 ANNUAL REPORT Page 19 an BOARD OF -46 DIRECTORS AND 3-, • COMMITTES EXECUTIVE COMMITTEE 2024-2025 COMMITTEES President: Moe Kanoudi, Main Street Eyeware Ad-Hoc Bylaws Committee: Treasurer: Kari Ivey, Second Floor o Nicole Llido, Darrick Hearn Secretary: Darrick Hearn, Sandy's Beach Shack Finance & Governance Committee: o Moe Kanoudi, Kari Ivey, Darrick Hearn BOARD OF DIRECTORS Marketing Committee: Bob Bolen, Huntington Beach Realty o Chair PT Townend Nicole Llido, Visit Huntington Beach Nominating Committee: Susie Smith, o Stephanie Wilson, Nate Bernal Peter "PT" Townend, International Surfing Museum Ad Hoc Surf City Nights/Artisan Fair Susie Smith, Makin Waves Salon Committee: Moe Kanoudi, Kari Ivey, o Darrick Hearn For additional information and comments, please contact: HB Downtown at (714)-536-8300 Email: info@hbdowntown.com Website: www.HBDowntown.com • 5" unwntown o 2025-2026 ANNUAL REPORT Page 20 Reso No. 2025-51 Exhibit"B" Exhibit B : Map. of the District, Assessment Schedule, and Businesses to be Assessed Reso No. 2025-51 Exhibit "B" DISTRICT BOUNDARY MAP FY 2025-2026 ..., y. t.,,, C IF Franttort Ave w p z • E• i.,y Wnde sane ln� c +'� +t0 5 = " m , 11sw, I, Elmua Ave; s o e is w Cote/La Drtral Ave V r s ! 11.43 FM f Menem; tJ Peet V i $1,1„. CNtaye Ave Mpmaid l o \ 'nj WWI Clt v ! y n "- Day Or M y Oa lntntr.Aue w 4V• P./y/ V < 1 Heach C°nrte*Or • 9�'*se Atlanta AY* a 3 1C s loterletl ci. I p m v c w 5 .,• ^n A', _ E geaw all Crr -� n A Ln , d 0 6 H t F..t..6.,, °' H Lo dadnwuw crr y '4awmnl Df MA :C sr 'c D St autpeel Cs Moontrec,6r 1 = ESI 11 4 F SI Seableate t° J 17 Q n .„0c -L*rento Dr e J t n C n ��.,ry avra•c` 4o Jer 'Y3 L t 2 *` r°°" 7 Iluntington Beach '- Do;rirtortw Business Improvement District 2 Boundaries and Benefit Zones 1 & 2 Reso No. 2025-51 Exhibit "B" ASSESSMENT FORMULA Category Benefit Zone 1 Benefit Zone 2 Retail 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $800 Restaurants 1,000 sq. ft. or less $351 $200 1,001 - 2,500 sq. ft. $702 $400 2,501 - 4,999 sq. ft. $1,053 $600 5,000+ sq. ft. $1,404 $900 Hotels 20 rooms or less $468 $400 21 - 50 rooms $936 $800 51 rooms or more $1,404 $1,200 Services/ Office 1st Floor $281 $160 Basement, 2nd Floor or Higher 1,000 sq. ft. or less $120 $90 1,001 - 2,500 sq. ft. $150 $120 2,501 - 4,999 sq. ft. $300 $150 5,000+ sq. ft. $700 $350 Cart/ Kiosk $100 $80 Banks/ ATM $600 $400 Seasonal, 9 mos or less $500 $300 Reso No. 2025-51 Exhibit"B" BUSINESSES TO BE ASSESSED FY 2025 - 2026 1 LOOK VINTAGE 1 OZ COFFEE 221 N MAIN STREET BEACH PROPERTIES LLC 25 DEGREES 2ND FLOOR FAD 602 COFFEE HOUSE 7 1 4 Brew LLC 7-ELEVEN STORE #2172-34653A A & S ACCOUNTING SOLUTIONS INC AAA POSTMART LLC ADVENTURE RENTALS LLC ALOHA GRILL ALUMA MEDICAL AESTHETICS AMAZONIA BOWL AMBIT CONSULTING LLC AMERICAN VINTAGE ANDE'S PERUVIAN ARTS AND CRAFTS (CT) ANDE'S PERUVIAN ARTS AND CRAFTS (CT) ANGRY AL ARIA HOOKAH LOUNGE ATM GLOBAL INCORPORATED B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING B L K EARTH SEA SPIRITS BANZAI BOWLS BARE BUNNY AESTHETICS BASKIN ROBBINS #362100 BEACH ISLAND BEAUTIFIED BY BEEZ BEAUTY BOX BEAUTY BUNGALOWS BY PORCELAIN BERKSHIRE HATHAWAY HOMESERVICES CA PROPERTIES BLACKRIDGE & CO BLUE CHAIR ACCOUNTING BO BASAU R BOGGELN & COMPANY CPA BONDI BOWLS BREEZA BREWSTER'S ICE BRIGHTWATERS WINE BAR LLC BROAD STREET OYSTER COMPANY SURF CITY BRUNO'S BAR & GRILLE LLC BURT'S BURGERS Business Name C NEW LAND DESIGN CENTER CA ACCESSORIES LLC CA ACCESSORIES LLC CA ACCESSORIES LLC CALI SHORE STORE CALIFORNIA CLOTHING CALIFORNIA CURATED CAPITAL INVESTMENT NETWORK INC CENTER FOR ORAL HEALTH CHARLIE'S GYROS COACH'S DELI COACH'S MEDITERRANEAN GRILL COASTAL SKIN REVIVE COASTLINE REAL ESTATE INVESTMENTS LLC COLDSTONE CREAMERY COMPASS CONTINENTAL 1 HOUR CLEANERS CORREA & ASSOCIATES CRUISERS PIZZA BAR GRILL CUCINAALESSA HB CVS/PHARMACY #819 D3O DAIRY QUEEN DARE ME BIKINI DEL MAR GLAM DENTAL URGENT CARE DIANE'S BIKINIS DING DR SURFBOARD AND BIKE RENTALS DIRTY DOG WASH DUKE'S DWIGHT'S BEACH CONCESSION EARTHS ELEMENTS EL DON LIQUOR EUROPA NAIL STUDIO EXCELL LUXE LAB FHAREVIEW F45 DOWNTOWN H B FLIP EFFECTIVE FOUR SONS BREWING FRED'S MEXICAN CAFE FREIGHTSAVER.COM GALITZEN PROPERTIES GRUPO GALLEGOS G'S BOATHOUSE H M R ARCHITECTS HANDEL'S HUNTINGTON BEACH HAPPY BODY WELLNESS HB STRENGTH CO HB SUPERSTORE HEADLINER HEADSPA HB HORN HOLISTIC HEALTH HOT SPOT PIZZA HQ GASTRO P U B HUNTINGTON BEACH BEER COMPANY HUNTINGTON BEACH EASY RIDER, DANK CLOTHING HUNTINGTON BEACH REALTY HUNTINGTON SURF & SPORT HUNTINGTON SURF AND SPORT HURRICANES BAR & GRILL IMAGINCY INFINITYU INIS THE ENERGY OF THE SEA INNOCEAN WORLDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC INVESTMENT BUILDERS LLC IPA 1031 GROUP LLC IRON FOUNDATION J&W / WARRIOR MAKERS / THE X GENE /ALPHARISE J & J COASTAL LENDING JACK'S BEACH CONCESSION JACK'S SURFBOARDS JAN'S HEALTH BAR JAX BICYCLE CENTER JAY BIRD'S JOLIE & THE BELLE JPG Inc. dba Oak Leaf Productions KELSEY SHAYE HAIR LLC KILLARNEY'S KITE CONNECTION C/O DAVE SHENKMAN KOAH HEALTH KOKOMOS SURF SIDE KUO JESSICA LA MOME SPA LAURENS WELLNESS LE HOTEL LLC LOCAL MOTION INC LONGBOARD RESTAURANT & PUB LUCY'S TAILORING & ALTERATIONS LUNA UNITED M E HELME HOUSE FURNISHING CO MAH KI N THAI & SUSHI MAILBOX STATION MAIN ST BARBERS MAIN ST LIQUOR MARKET MAIN STREET CLEANERS MAIN STREET HAIR COMPANY MAIN STREET OPTICAL & BOUTIQUE MAIN STREET WINE COMPANY MAKIN WAVES SALON MAMA ON MAIN MANGIAMO GELATO MILK AND HONEY HB MISFIT STUDIO MODEL CITIZEN MODERN PARKING INC MONTGOMERY JEWELERS MR. MARCUS TATTOO MYSTIC BOX LLC NEIRA DESIGNS & FIX-IT ETC NESTOR SOLUTIONS LLC NOKAOI NORTH SHORE POKE CO OC BARBERS PARLOR LLC OC SKIN & SUGAR ODDBYTES LLC PACIFIC COAST ARCHITECTS PACIFIC RIM TAX & ACCOUNTING PACIFIC SOTHEBY'S INTERNATIONAL REALTY PALADIN LEGAL DEFENDERS PARKING CONCEPTS INC PERQS NIGHTCLUB & SPORTSBAR PETE'S MEXICAN FOOD PHO BULOUS PHOTO HOUSE INC PIERSIDE COMMISSARY POKI ON THE PIER POLY CONSULTING INC PORCELAIN HAIR STUDIO % PORCELAIN HAIR EXTENSIONS POSITIVE THOUGHT BRAND (CT4) PREMIER CUSTOMS BROKERS INC PRESTINEHB PRIMECUTTAQUERIA INC PURE BLISS MAIN STREET DAY SPA R M A INTERNATIONAL LANDSCAPE ARCHITECTURE & PLAN REAL THAI FOOD RED PERSIMMON NAILS & SPA RENOWNED RECRUITMENT GROUP LLC RIO MEDIA INC RIP CURL SURF CENTER RIPCORD DIGITAL INC ROBERT KOURY PROPERTIES ROBINSON LEE ROCKIN FIG SURF SHOP ROCKY MOUNTAIN CHOCOLATE FACTORY SAIL PROPERTIES INC SAKAL SURFBOARDS SALON RETRO SALON SOLEIL SALT HAIR LOUNGE SAMPA'S PIZZA CAFE SANCHO'S TACOS SANDBAR COCINAYTEQUILA SANDY'S BEACH SHACK SCHELIN ULDRICKS & CO SEACLIFF SPA SESSIONS WEST COAST DELI SHABU ON FIRE S SHARKEEZ SHOREBREAK HOTEL SKIN AMENITIES SMILES CAFE SMKFLWR SMOKERZ LAND 3 SMOKE SHOP SOCK HARBOR SOUTHNORTE BEER CO SPEEDY CREDIT REPAIR INC STARBUCKS COFFEE COMPANY #575 STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS STILL NOVEL STUDENT LOAN RESOURCE GROUP SUGAR CABANA SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT #F557 SU NWEST REALTY SUR COFFEE SURF CITY CHIROPRACTIC SURF CITY FISH CO SURF CITY MARKET SURF CITY STORE SURGICAL REPUBLIC SUSHI ON FIRE T K BURGERS T R RANCH SERVICES LLC TACOS LOS CHOLOS TAI SOFTWARE TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON THE FUNNEL HOUSE THE HOUSE SALON THE IRISHMAN THE NEXT LEVEL THE RIA PIZZERIA THE SALTY B THE UPS STORE 7820 TITAN'S PHO TOP DOG BARKERY BATH & BOUTIQUE TZONE UNCLE FLUFFY UNITED DEFENSE TACTICAL (CT5) VITABLOOM LLC WAHOO'S FISH TACO WATERFRONT BEACH CABANA WAVES WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC WINDHORSE WINDOW KING ZACKS PIER PLAZA ZACKS TOO ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN ZIMBABWE HB GIFTS & ACCESSORIES (CT) ZIMBABWE HB GIFTS & ACCESSORIES (CT) ZIMBABWE HB GIFTS & ACCESSORIES (CT) Reso No. 2025-51 Exhibit "C" Exhibit C: Improvements and Activities Reso No. 2025-51 Exhibit "C" IMPROVEMENTS AND ACTIVITIES The following are recommendations from the Advisory Board on the expenditure of revenues derived from the levy of assessments, estimated to total 5115,.000 for FY 2025-2026 (a reduction of S2,000 from 2024-2025): AMBASSADOR PROGRAM $35,000.00 ENHANCED MAINTENANCE $21,oao.o4 HOLIDAY BEAUTIFICATION $25,30©.00 MARKETING 51o,aoo.00 COMMUNITY EVENTS $18,000.00 CRM $3,000.00 FINANCIAL SERVICES $2.200.03 PUBLIC IMPROVEMENT PROJECT $TB D Further Information About the allocation of funds, follows on Page 12 through Page 13. 2025-2026 ANNUAL REPORT Pape 11 2025-2026 ACTIVITIES AID IMPROVEMENTS AMBASSADOR PROGRAM The purpose of the Ambassador program is to establish a positive rapport and visible presence among business owners, patrons, and visitors in Downtown on weekends, holidays and special events. The program's goal is tc create an environment where all visitors can enjoy their time in Downtown Huntington Beach. The Ambassadors communicate through WhatsApp. The WhatsApp is for all restaurant/bar managers and owners and bar security. The Ambassador program, funded by the Assessments and Visit Huntington Beach, has proven to be a valuable asset to Downtown. The Ambassadors have been actively involved in various activities, induding: + Regular Patrolling - The Ambassadors patrol the Downtown, maintaining a visible presence and establishing rapport with individuals in the community. Observation and Reporting - The Ambassadors observe and report any potential safety concerns, disturbances, or other incidents in the area. * Collaboration with HBPD - The Ambassadors worked closely with the HBPD Downtown Detail to address safety-related matters effectively. • Assistance and Guidance - The Ambassadors provide assistance and guidance to visitor, answering questions, provide directions and offer recommendations for local attractions. The Ambassadors' commitment to safety, community engagement, and collaboration with HBPD has made a positive impact on Downtown and increased the positive image of Downtown, ENHANCED MAINTENANCE The Downtown District is a hub for both locals and visitors, especially during peak seasons and major events. Downtown Huntington Beach takes proactive measures to ensure cleanliness and a welcoming atmosphere. Funds are allocated for additional services during peak seasons and events,as well as to cover the difference between the City of Huntington Beach MOU and the current maintenance contract. Providing a positive and memorable experience for all attendees is essential and reinforces Downtown reputation as a vibrant and welcoming destination. This year, the enhanced maintenance has increased the area for steam cleaning and porter services seven days a week. The entire BID Assessment area now receives the services from Maim. HOLIDAY BEAUTIFICATION The Downtown was transformed during the holiday season with the addition of enchanting lighting and snowflakes above Main Street. The star of the show is the decorated tree on the end block of Main Street, serving as the heart of the holiday magic and drawing the community and visitors together. Next year the holiday decorations will be"beach-themed" and include 6"'Street and the fourth block of Main Street. 2025-2026 ANNUAL REPORT Nee 12 2025-2026 ACTIVITIES AND IMPROVEMENTS MARKETING Marketing and Events have been instrumental in promoting and shaping the story of the Downtown District. Our strategic approach to marketing, which includes utilizing various communication channels and organizing community events, has allowed us to engage stakeholders effectively and establish a strong brand identity for Downtown Huntington Beach. Assessment Fees are used for advertising and marketing programs, including website, social media and email outreach. A new Social Media Consultant will be retained for enhancing our marketing capabilities. COMMUNITY EVENTS Community Events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main Street have become highly anticipated annual gatherings. These events have not only increased exposure but have also created memorable experiences,engaged our community, and enhanced the Downtown Huntington Beach brand. A new community event will be planned for the off-season to attract local residents to visit Downtown. CRM In FY 2022-2023, The Huntington Beach City Council recommended that BID adopt a Customer Relationship Management(CRM) program. A CRM serves as a tool for the organization's stability and longevity, benefiting all stakeholders. The benefits of CRM include: • Data centralization, encompassing contact information, communication history, and other pertinent details. This comprehensive view of customer data guarantees up to date information, enabling the organization to identify and address potential issues proactively before they escalate. * Improved stakeholder relationships, facilitated by a central database that provides a better understanding of their needs and preferences, consequently enabling more personalized interactions. • Efficient marketing campaigns, empowered by tailored marketing messages specifically targeted at distinct stakeholder groups, thus leading to heightened engagement. FINANCIAL SERVICES Monthly financial services by a third-party CPA, bank fees, and QuickBooks have streamlined our financial operations and enhanced transparency. PUBLIC IMPROVEMENT PROJECT Collaborate with the City Council to develop a Public Improvement Project in Downtown Huntington Beach for the new fiscal year. 2025-2026 ANNUAL REPORT Page 13 Res. No. 2025-51 STATE OF CALIFORNIA COUNTY OF ORANGE ). ss: CITY OF HUNTINGTON BEACH ) I, LISA LANE BARNES, the duly elected, qualified City Clerk of the City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do hereby certify that the whole number of members of the City Council of the City of Huntington Beach is seven; that the foregoing resolution was passed and adopted by the affirmative vote of at least a majority of all the members of said City Council at a Regular meeting thereof held on September 2, 2025 by the following vote: AYES: Twining, Kennedy, McKeon, Burns, Van Der Mark, Gruel, Williams NOES: None ABSENT: None ABSTAIN: None X44.-/te4416, ,41/-) City Clerk and ex-officio Clerk of the City Council of the City of Huntington Beach, California