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Home My WebLink AboutBusiness Highlight Presentation - Minute with the Mayor - By + �NTiNGT 2000 Main Street, 4.o; ��„ Huntington Beach,CA _ __ City of Huntington Beach o} ;Q 9g` ._r�e��' 1\40 oe r ycF6.6UNTV tA�\✓ File#: 26-207 MEETING DATE: 3/3/2026 Subject: Business Highlight Presentation • City of Huntington Beach Page 1 of 1 Printed on 2/25/2026 powered by LegistarTM 21 Business Highlight j„...umernoulL '111' PI*1 ‘41ii # 4 I NI \I \I \I M 411641ir sew 111I11 . E 1 F � NTHE MAYOR , a) __?„,, si... L. a) c L. ,— .,a31 .. s ' d,E , 1 -, 111) 'u(wJ' f /r" , ^ !if „fill: 1 \ ' • ,•,. oes ,...4 .iiiii Cf) , . - ,,, --` y� j j .' 'fMiii* Q 1111 Cr'_ ii , N..... F ��''' thi 112 Ma Mall-^- I 1: r W + :- Co N o ►� uricILI w CO Cr/ L.) mom al) ,...:, I al) Wagner Charters (3821 Warner Avenue ) aitP...04- •-tr*4.- -- .._ - _ - - ' / -,----- -, lama . ' ''''"•IS- .- . r . 0 _" -At, r 1 ' . 7...dio, .. • al, • 416 .•,\' '''' , F... ... ,I 1/1'K . ",,e 1.4, II • '; # Ilk \tymme../61\;0900011.1cL( :1 1 '\ R I LikS Video .....----.3 Explore the businesses recently OVoulube featured and follow the series to HEWN '■ el1e ' = te.M, see how they're shaping COFFet EATS �. CUFF .,raj • !'?hi' idl Huntington Beach's community 1 di �Ti, • = - E aoia Q"z•..'_ I. and economy Ep EI1LE� L� �� = R4F 14 q. �NGI IX., - _ _ VITALIZE �- Y�. ; A G �y,c.t ..TER , _ L xnr. a�cw Sweet Elie on Minute with : Wagner Charters on WeVitalize on Minute Precision Stitches on Calling FIB B B u s i n e s s e s•• the Maycr Minute with the Mayor with the Mayor Minute with the Mayor 4 4rt," 5.44/4 , c,,,, AA Apply to be featured on fl1 • *Tr I . i, - ,3 J "'MAYOR t 1 Sh o p L o c a l H B.c 0 1 1 1 Makin'Waves Salon on Boardriders Cafe on Introducing Minute with Minute with the Mayor • Minute with the Mayor • the Mayor' ,,,,,,.......... i,i'\csT 704/ .... ( ••.• ,cp R16kl`k 4:0•••• \ ___— •• �` ‘ Surf City Small Business - -_ ___ ., ,,,,,, ., ;,, <' Digital Grant Program --_ _ -_ . ,, • -- - - -- --_ - : . . =.__________,„_ _ — . ` Kriss Casanova, Economic Development Manager . - -� - Eft _ _ _ • ,� Chris Kennedy, Economic Development Project Manager )* • , 1 , ..., ,.....;.„ . _ ____„ _ -4; 4 , t c• — • t • ••• FB. P;-• c.O41:::t O F 0 0„-••......••• irAy 0 F Cj‘? Ma ch 3, 2026 VW U NTH( ,/ How to Help Small Businesses Grow in 2026 Top interests for 2026 KEY FINDING business growth: Customer Ac•uisition: he top • Marketing strategy operational challenge for small businesses is reaching new • Al customers and growing sales. • Financing to grow/scale Financial Pressures.Businesses • Contracting are grappling with rising costs, • E-Commerce uneven cash flow, and limited access to affordable funding. Workforce Issue Hiring and retaining qualified staff remains Biggest needs for 2026: a significant challenge for many businesses. • Marketing Marketing Ga•s: early 20% of • Increase sales businesses do not engage in • Increase clients marketing, limiting their ability to grow and compete. • Capital • Equipment *2025 OC/ESBDC Survey(1,200+ responses) identified key small business challenges across Orange, Riverside, and San Bernardino counties and informs targeted support efforts. SupportingBusiness Retention & Growth Responds to local business challenges: • Customer acquisition • Digital visibility in an increasingly online marketplace requirement structure resources marginf1 .focus interest relief de..r�to.m, corro.:ingfood,invest gro:vth market ,bdL draftCOnS1StE'nt pr10E'f,nding strong Helps brick-and-mortar businesses: ;horteng'neerbetterr even Uefinancial • Compete more effectively online PlaYde^t qualified footclean ooa • Drive foot traffic and increase sales tariff' additional ncreasee fQure • Strengthen long-term sustainability stablelowe conomic business capital`Pey a' working risinppta f I h 11 t tong Advances the City's Economic Development Strategic Plan: create guestclose a�, • Business retention rategaij,ackingctie temployee • Small business support expenses customereco am-w o erate funds deregulation money Y safety • Stronger commercial corridors supplies reactma*ingprivate steady simplify squeeze Targeted, measurable investment supporting: • Long-term business retention • Local sales tax generation Program Overview ...... __ • Partnership with OCIE SBDC ANIERICA r S • Three-week digital marketing program for 15 SBDC Huntington Beach brick-and-mortar businesses CALIFORNIA ORANGE COUNTY I INLAND DAME • Combines: .* • Group training sessions - • One-on-one SBDC advising x • Hands-on instruction in Google and social media t marketing , „r • Development of a customized paid digital advertising - campaign 1 • $1 ,000 grant per participant to implement the % OPEN /- ` , l"1 campaign • Designed to increase online visibility, customer engagement, and measurable growth 7- - ' 1 �. Program Components • Two virtual group training sessions rn Share • One-on-one consulting with SBDC advisors Followers ` Hashtags r a N Foll Live Google 6owers...c • Final in-person session to review strategy Instagram Snapchat I . TikTok and implementation TwitterSOC . E D SEO IALI � . L Linkedln • Curriculum: "Creating a Digital Presence," Twitter ,��, MEDIA YouTube 0Advertising including: Content in Oruanic Social media o Optimizing Google Business profiles Engagement Likes Network o Leveraging Facebook & Instagram Brand 0 etcual Results o Launching paid advertising campaigns o Measuring performance with analytics Eligibility & Selection • Huntington Beach brick-and-mortar business How many employees do businesses in Huntington Beach have? • Active City business license in good • 1-4 Employees 7154% standing • 5-9 Employees 15.93% • 2-25 full-time equivalent employees 1-4 . 10-19 Employees 727% (including owner) Employees • 20-49 Employees 2.87% • 50-gg Employees 1.67% • Applications reviewed for eligibility and 100•Employees 0.72% completeness Data Source:Applied Geographic SoiAons and FT Locations 2024.TaxFoundation.Org 2021 and FT Locations research. • Lottery selection if demand exceeds available funding Financial Imp act • Total investment: $15,000 :- , ;;� - �..0..•.N.� ,�. 7-7-7- -��y • Fully funded within the City s Economic R� SMAIJoni ,\ , 1 0 q. ..... Development budget D t r. ::'-' I I:111n) ; 1: e , j, ,f- 2.__y_ r i, ' __ II i 0 C31- • No additional appropriations required �'' ,,44,ST' k�% ESSc• E3; x`r tri,110‘ '. S114 �. " 11 - \ ••'1 \° llgi •r/. 4 • Single disbursement issued upon �'',,1' Y 1 successful completion m(y., a GRANT � � t1, , � �� is n . • Structured for measurable outcomes and . . LL I < . -`;.4N4 }� • S�. : ' •. _ . accountability Recommendation CITY OF HUNTINGTON BEACH • Approve the Surf CitySmall p p Surf City Small Business Digital Grant Program Agreement Business Digital Grant Program THIS CITY OF HUNTINGTON BEACH'S SURF CITY SMALL BUSINESS DIGITAL GRANT PROGRAM AGREEMENT(the"Grant Agreement")is made and entered by and • Authorize the City Manager to between The City of Huntington Beach,a California municipal corporation("City")and [Name of Grantee],a [type of entity] execute up to 15 grant ("Grantee"),with respect to the following: agreements A. City has partnered with the Small Business Development Center(SBDC)to implement the SURF CITY SMALL BUSINESS DIGITAL GRANT PROGRAM,which will provide skills and funding to small businesses. • Direct staff to administer and B. City has approved the SURF CITY SMALL BUSINESS DIGITAL GRANT PROGRAM implement the program (the"Program Guidelines"),which are incorporated herein by this reference,governing the provision of grants to qualifying small businesses in the City. C. Grantee has applied to receive a grant from the City pursuant to SURF CITY SMALL BUSINESS DIGITAL GRANT PROGRAM. ' ,........ ': , 4,1‘\)1, I. 1 - Ifi 1 ,.,, 1 ''til 4'.•, t,,! , 1 1 I''A ' •' • •1'''0'i?-te • t. ' '‘, ••-$. ' ' i $ 1.71:1 ' . , . 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