HomeMy WebLinkAboutCity Council - 2026-26 RESOLUTION NO. 2026-26
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2026-2027 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy assessments to promote business and
tourist related activities; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report" and "Proposed Budget for Fiscal Year 2026-2027" (collectively,
"Annual Report"); and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004.
By this Resolution, the City is declaring its intent to levy an assessment for fiscal
year 2026-2027 pursuant to the process detailed in Streets and Highways Code §36500, et
seq.; and
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
SECTION 1. The recitals above are incorporated herein.
SECTION 2. There is no intention to change the boundaries or any benefit zone
within the District.
SECTION 3. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2026-2027,
describing the improvements and activities to be provided.
26-18195/384238 1
Resolution No. 2026-26
SECTION 4 Council's intent is to levy and collect assessments within the
District area for Fiscal Year 2026-2027 as per the map of the District area and the
assessment schedule listed in Exhibit B attached hereto and incorporated herein by this
reference.
SECTION 5. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area
are specified in Exhibit C, attached hereto and incorporated herein by this reference.
Further, the improvements, if any, to be acquired for the proposed business improvement
area are specified in Exhibit C.
SECTION 6. A public hearing shall be held before the City Council on Octobei
6, 2026, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which
time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be
made orally or in writing; but, if written, shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the
irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing
at any time before the conclusion of the public hearing set forth above. If written protests
are received by the owners of businesses within the District, which will pay 50% or more
of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the City Council. If the majority protest is only against the furnishing
of a specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 7. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 8. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Downtown Business Improvement District, 315 3rd Street, Suite E, Huntington
Beach, CA 92648, (714) 536-8300.
SECTION 9. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
26-18195/414369 2
Resolution No. 2026-26
SECTION 10. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 1st day of September , 2026.
Mayor
REVIEWED AND APPROVED: INITIATED AND APPROVED:
City Manager erector of Community Development
APPROVED AS TO FORM:
City Attorney 6"`o
'
ATTEST:
City Clerk
26-18195/414369 3
Reso No. 2026-26
Exhibit "A"
Exhibit A: Annual Report
Reso No. 2026-26
Exhibit "A"
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HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT
2026-2027
WHY HAVE A BUSINESS
IMPROVEMENT DISTRICT
A Business Improvement District (BID) is a partnership between local businesses that
invests in keeping our downtown vibrant, welcoming, and thriving. By pooling resources,
businesses can fund improvements and activities that make the district cleaner, safer, and
more enjoyable for everyone.
What a BID Does for the Community
Creates a cleaner, safer environment BIDs provide enhanced cleaning, maintenance, and
safety services that go beyond what the city can offer on its own. This helps keep the district
inviting for residents and visitors.
Supports a great visitor experience From events and marketing to holiday decorations and
public art, BIDs help create the lively atmosphere that makes people want to spend time—and
money—downtown.
Gives businesses a stronger voice Instead of acting alone, businesses work together through
the BID to shape priorities, advocate for improvements, and collaborate with the city on issues
that matter.
Provides stable, reliable funding Because BID assessments are collected consistently, the
district can plan long-term projects and maintain high-quality services year-round.
Boosts economic vitality A well-maintained, attractive district draws more customers,
encourages investment, and supports the success of local businesses.
Why It Matters
A Business Improvement District ensures that the heart of a community continues to grow,
evolve, and shine. It's a way for businesses to take an active role in shaping the future of
downtown, creating a place where people want to visit, shop, dine, and enjoy.
Es
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2026-2027 ANNUAL REPORT PAGE 1
ABOUT �-
DOWNTOWN ` ; • ,
HUNTINGTON •
BEACH N.
Aiiika
diadmiagiafie
ALshopping, dining and services
destination for locals and IOWA - rim it ,
tourists visiting Downtown
Huntington Beach
ABOUT
The Huntington Beach Downtown Business Improvement District, doing business as Downtown
Huntington Beach, is an independent nonprofit California corporation organized under section
501(c)(6) of the Internal Revenue Code. Established in 2004, the organization exists to
strengthen the economic environment of the Downtown Business District through initiatives
focused on marketing, safety, maintenance, tourism, and special events.
Role as the City's Advisory Board
Downtown Huntington Beach serves as the official Advisory Board to the City of Huntington
Beach for the Downtown Business Improvement District. This role is established under: City
Ordinance 3661, City Ordinance 3797 and California State Code 36500 et seq.
Purpose and Responsibilities
The organization is charged with advancing the vitality and long-term success of the Downtown
District. Its responsibilities include:
1. Promoting Economic Revitalization
Supporting the growth and stability of the District by creating jobs, attracting new businesses,
and preventing economic decline.
2. Generating Revenue for Improvements
Developing and managing funding to support improvements and activities that directly benefit
the District and its stakeholders.
3. Enhancing the District as a Destination
Promoting Downtown Huntington Beach's recreational, cultural, and visitor attractions to
strengthen its appeal as a premier tourist destination.
2026-2027 ANNUAL REPORT PAGE 2
Downtown Huntington Beach
Business Representation
Restaurants
72
•
27.7%
Retail
(Salon _
Incl.) 3.8% Carts/Kiosk
91 10
1.9%
/ Seasonal
5 / 5
30.8%
Services/Office
80
MISSION
To be the advocate for our coastal downtown
community creating economic vitality through
improvements and activities; and to establish
the District as a shopping, dining and services
destination for locals and tourists. =-
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014 VISION
- To be a sustainable catalyst for a thriving and livable
, - downtown, nationally recognized for its diverse local
businesses and authentic, unique culture. Known for
;yi m being welcoming, accessible, clean, safe, fun and
environmentally conscious.
_
2026-2027 ANNUAL REPORT PAGE 3
Stakeholder Engagement & Beach City Council.
Member Involvement By attending meetings and providing
input, community members help ensure
Downtown Huntington Beach: We that Downtown Huntington Beach
Want You Involved continues to reflect the needs and
The Downtown Huntington Beach is interests of local businesses, property
committed to transparency, owners, residents, and visitors.
collaboration, and active participation
from all stakeholders. Strong Opportunities to Get Involved
engagement from businesses, Active participation from BID members is
property owners, residents, and essential to the success of Downtown
community partners helps ensure Huntington Beach. Members are
that Downtown Huntington Beach encouraged to engage in Board
remains a vibrant destination for meetings, community initiatives, and
commerce, entertainment, and special events throughout the year.
community connection.
Events such as:
Board Meetings and Governance • Sweet on Main
The Downtown Huntington Beach • Burger Fest
Board of Directors meets monthly,
currently on the third Thursday at Seasonal and community-focused events
3:30 p.m. Meetings are typically held provide excellent opportunities for
at the Huntington Beach Art Center businesses to increase visibility, connect
or another location within the with customers, and contribute to the
Downtown District. district's vibrant atmosphere.
In addition, businesses are encouraged
To promote transparency and public to work with the Downtown Huntington
participation, meeting agendas are Beach social media team to highlight
posted on the Downtown Huntington promotions, milestones, products,
Beach website at hbdowntown.com services, and community involvement.
at least 72 hours prior to each
meeting. In addition to monthly Looking Ahead
Board meetings, the BID conducts As Downtown Huntington Beach
quarterly meetings and an annual continues to evolve, stakeholder
meeting each October to gather engagement remains a top priority.
stakeholder feedback and discuss Through open communication, active
priorities, programs, and future participation, and collaborative
initiatives. leadership, the BID will continue working
Public Input and Community to enhance the economic vitality, visitor
Voice experience, and overall success of the
The Board strongly encourages public Downtown District for years to come.
participation and welcomes QvE�E
comments regarding Downtown \* _4l
programs, initiatives, and issues
affecting the community. '
Stakeholder feedback plays an 7,,
important role in shaping Boards'
decisions and strengthening -�..�j..
advocacy efforts with the Huntington
immismiimw
2026-2027 ANNUAL REPORT PAGE 4
���R0Y ye,
2025-2026
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HIGHLIGHTS
Collaborated with the City and developed a plan for additional lighting at Z
Park, which the BID is purchasing.
Launched two successful downtown food competitions, Sweet on Surf City
and Burger Fest— that spotlighted our Downtown restaurants and generated
more than 1,700 votes.
Followers, views, and interactions increased by over 400% across all social
media accounts (e.g., Instagram, Facebook) dedicated to Downtown
Huntington Beach businesses and events.
Established an annual and quarterly Marketing Plan.
Hosted a Strategic Plan Workshop.
Worked with Chamber of Commerce and the Strand to organize two (2)
Business Expo's on 5t" Street.
2026-2027 GOALS
Reestablish and rename the non-profit and create new by-laws, Articles of
Incorporation, etc. to assist in the management of Downtown Huntington
Beach.
Send out Monthly Newsletters to all members.
Reestablish Welcome packets for all new members.
Introduce quarterly coffee with your Downtown Huntington Beach Board of
Directors.
Respond to City RFP for Surf City Artisan Fair.
Create a Donation Package for Downtown Huntington Beach and Special
Events.
2026-2027 ANNUAL REPORT
MEMBER
OVERVIEW
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Boundaries and Benefit Zones I& 2 N\
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There are approximately 250 businesses in the District. Depending on the business type, square
footage, and location, individual business assessments range from $80 to$1,404 per year. There
is no recommendation to increase assessments or area this new year.
2026-2027 ANNUAL REPORT PAGE 6
MEMBER
ASSESSMENT CHART
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - SO rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ATM $600 $400
Seasonal, 9 mos or less $500 $300
Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary
vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board
by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily
participate by paying$30.00 to Downtown Huntington Beach directly.
2026-2027 ANNUAL REPORT
MAINTENANCE
. . In 2013, the City approached Downtown Huntington Beach to
7, :ter 1 oversee the maintenance in Downtown. The partnership increases
-- Y.,• , r the services and oversight. The City's Public Works Department and
Ii �\m, Downtown Huntington Beach have a Maintenance Agreement.
A '' I Assessment funds are used to enhance the maintenance services.
Every three years, Downtown Huntington Beach sends out a -*
Request for Proposals to ensure fair price and excellent services for t Y,''`
the steam cleaning and porter services. In the current year the
area was increased to include 6th Street commercial, 5th Street
both sides, Pacific Coast Highway from 1st Street to 6th Street in
the commercial area. Malco is the selected contractor. Based on .416
discussions with the City Council, Malco has increased steam
cleaning the sidewalks on Monday and Thursday nights.
The costs associated with the maintenance contract have surpassed the
originally stipulated amount in the MOU. To address these supplementary
`-1r r expenses, the Public Works Department has formally requested additional
_
funding and in addition, the BID has increased funding.
Downtown Huntington Beach has also allocated additional funds specifically for the
purpose of hiring additional maintenance porters within the Downtown during events
such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive
measure is intended to enhance the overall upkeep and functionality of the district during
these events.
2026-2027 ANNUAL REPORT PAGE 8
MAINTENANCE
SIDEWALK
CLEANING MAP
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2026-2027 ANNUAL REPORT PAGE 9
DOWNTOWN WEEKLY EVENTS
SURF CITY NIGHTS
TUESDAY NIGHTS
g� ,. Experience the energy of Surf City Nights, Huntington Beach's beloved weekly
`* ; •j_` Certified Farmers' Market and Street Fair. This vibrant, family-friendly event
1.7 draws both locals and visitors to the heart of downtown for an evening filled
- 4 with community spirit and coastal charm.
!..1 I Stroll along Main Street and discover a curated mix of vendors offering fresh,
{*' , locally grown produce, artisan goods, and unique finds. Enjoy live
entertainment from talented local bands as they set the soundtrack for a lively
and welcoming atmosphere. Downtown businesses join in the celebration with
exclusive Surf City Nights specials, many extending their storefronts onto the
' ir►"' /'_� street for an even more immersive experience.
More than just a market, Surf City Nights fosters meaningful connections by
partnering with community organizations and local nonprofits, making it a
true gathering place for all. Event is funded thorugh Downtown Huntington Beach.
SURF CITY ARTISAN FAIR
FRIDAY, SELECT WEEKENDS
• The Surf City Artisan Fair is a recurring event designed
to showcase the exceptional handmade and thoughtfully
crafted work of local and regional artisans. Celebrating
creativity and craftsmanship, the fair offers a curated
marketplace where artistry and community come
� 4 if together.
�A y Rooted in the Four Corners philosophy—Gathering,
• -• .i* ►� Giving, Creative, and Learning—the Artisan Fair goes
�I �`� beyond a traditional shopping experience. These pillars
shape an environment that inspires connection,
encourages philanthropy, and promotes the sharing of
ideas and skills.
Guests can enjoy a dynamic blend of art, nonprofit initiatives, and interactive experiences,
all thoughtfully integrated to foster engagement and discovery. Community groups and
educational opportunities further enrich the event, making it a place where creativity
thrives and meaningful connections are made.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 10
DOWNTOWN
CO ITY EVENTS
SURF CITY SPOOKTACULAR
OCTOBER 31, 2025
A beloved, family- and pet-friendly community event, the
_, Downtown Huntington Beach Halloween Spooktacular brings
�;1, t ►•. Main Street to life with festive fun and creative spirit. Each
, :, . , '�,,'i�t_ , • .,_ . year, the community comes together in costume to enjoy a
!r ,� 1,.r,� r it•t • ,,, safe and lively trick-or-treating experience along participating
• - "°` S. �' 1 businesses throughout downtown.
- ;�. .ilk- Families, friends, and visitors can engage with local
,401ii:t #'. , __ s ',• •• '�' •�; ry community partners while taking part in a variety of activities,
„ ,j f including the highly anticipated Main Street costume contest.
Adding to the excitement, the pet costume contest showcasing
F' �, -,, / an impressive lineup of creatively dressed pets and their
j equally enthusiastic owners.
} '' Downtown businesses help make the event extra special by
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providing candy and treats, creating a welcoming and spirited
environment for all ages.
MAGIC ON MAIN STREET
NOVEMBER 12, 2025
+ � ` . t•L�• Magic on Main Street is the annual tree lighting celebration
a* i/ that marks the start of the holiday season at Surf City Nights.
-_-'-"a a.; , ��;� The community gathered for an exciting countdown to illuminate
:,, the Main Street Christmas tree, enhanced this year by the
ir '0, ; ' 4. addition of festive snowfall. Holiday cheer filled the street with
�.� live music, unique vendors, and a special appearance by Santa
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+ • , .� �� and his elves.
,y ,.4 ''" The event also coincided with Small Business Saturday,
4,'[� ` _ . highlighted by a proclamation from City, County and State
y!�- `, .`y leaders, alongside the Chamber of Commerce, encouraging
p`J� .1:1-* `:Ns'� '.M. support for local businesses.
2026-2027 ANNUAL REPORT PAGE 11
DOWNTOWN
COMMUNITY EVENTS
MAIN STREET BLOCK PARTY
September 27,2025
Downtown Huntington Beach is a proud sponsor of the Main
Two ."
� Street Block Party on Saturday, July 4th. A tradition of
ma
;` c Independence Day festivities, the event featured live music by the
, ra. 1 '• i • (''•,':>..• Ramsey Brothers Band and Redneck Rodeo.
z' :"`'''t'`� _• , The highlight of the Block Party was the new vintage car show. This year
`° " To: the Bike Parade peddled off from Huntington Beach City Hall down Main
y++,_. ,^ N ' Street to PCH and Main Street on July 5th. The spirit of Independence
. Day was displayed on many bikes. Event is funded thorugh Downtown
Huntington Beach.
SURF CITY DAY
September 27, 2025
.' —,
Along with the International Surf Museum, the Vintage Surfboard
_ , Collector Club, and Rockin' Fig, locals and visitors come together to
"� h.. celebrate the vibrant culture of Surf City USA at this exciting
community event. Event highlights include:
k4 —41:04, Fun vendors and family friendly activities
` Kowabunga Van Klan Bus Show
'&4 1 -lc",
Event is funded thorugh Downtown Huntington Beach.
CHILI AT THE BEACH
August 23,2025
'f4. The annual Chili at the Beach heated up Main Street! Guests enjoyed a day
t .41'_ -a ..,,.. ~-�,,. of flavor and fun as chili contestants showcase their best recipes.
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Guests sampled a variety of chili entries and vote for their favorites,
[,I _, featuring local vendors and dedicated charity partners who help make this
its
beloved event a true community tradition.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 12
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
•
2026-2027 ANNUAL REPORT PAGE 13
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to
create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach, the program has proven to be a valuable asset to the Downtown
District.Ambassadors actively contribute through:
• Regular Patrolling - Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD - Working closely with the Huntington Beach Police Department (Downtown Detail)to address
safety matters
• Assistance and Guidance - Supporting visitors by providing directions, answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services, seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street. The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management - Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGE 15
2026-2027 BUDGET
REVENUE SOURCES
City Assessment
All businesses located within the District boundary pay a nominal fee from $80.00 to $1,404.00 when the business is
established and annually with the Business License renewal. The Assessments raised are used to benefit the full
District. Traditionally during the last five years, the District has used the funds for the Ambassador Program, Enhanced
Maintenance (Malco), Holiday Beautification, Marketing, Community Events (Spooktacular, Miracle on Main), Financial
Services, CRM (a Consumer Relationship Management Program) and funds rolled over, a Public Improvement Project,
based on input of the City Council, which is the Z Park Lighting. The current estimation of Assessment fees for 2026/2027
is $115,000. In addition, Visit Huntington Beach (VHB) contributes $40,000 to Ambassador Services.
HB Downtown (Non-Profit)
A majority of the expenditures for the operations of the Downtown HB and HB Downtown are from the HB Downtown
budget. The funding sources include Surf City Artisan Fair (SCAF), Surf City Nights (SCN), and potential sponsorships.
Expenditures include office rent, insurance, accounting/legal, printing, Contractors/consultants for Executive Director,
Administrative Assistant, social media, SCAF and SCN Managers, office, repairs, telephone/internet. The budget will be
adopted by the HB Downtown Board and presented to the City of Huntington Beach City Council. It has been increased
due to the requirement for HB Downtown to pay a portion of benefits for the consultants.
Maintenance/Malco
The City's Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial
Memorandum of Understanding (MOU) was established in 2013. The costs associated with the maintenance contract have
surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works
department requested additional funding and the BID has increased funding. The designated funds are earmarked for
specific purposes related to enhanced maintenance and porter services for. These funds can be utilized to bridge the gap
between the actual maintenance expenses and the amount specified in the existing MOU.
Reserves/SBA Loan/Contingency
In October 2020 the BID Board of Directors applied for an EIDL loan, which was awarded in the amount of$150,000 which
was awarded and received on Dec. 31, 2020. In June 2021, the Board applied for an additional $45,300. The Board
placed $50,000 in the BID's Main Account for use as operating capital. The additional $145,300 was placed in the Reserve
account to meet minimum funding requirements. The Loan was applied for, due to SCN's and SCAF both being cancelled
due to COVID and the BID was challenged for revenue. The loan was provided with a 2.75% interest rate. The loan will
need to be repaid and staff is working with the IRS on repayment plans
2026-2027 ANNUAL REPORT PAGE 16
2026-2027 BUDGET
Downtown Huntington Beach Budget
2026-27
REVENUE
Downtown HB Assessment $115,000.00
Visit Huntington Beach $40,000.00
Public Works(Malco) $220,000.00
SCN/SCAF $595,000.00
Events. $12,500.00
Parking 57,000.00
Estimated Carry-Over`' 555,000.00
TOTAL 51,044,500.00
Expense
Downtown HIS Assessment $115,000.00
Visit Huntington Beach $40,000.00
Public Works(Malco) $220,000.00
Ambassadors $18,500.00
Masco•Special Events $7,500.00
Consultant Services.•• $150,000.00
Accounting/Legal/Bank/Fees $27,000.00
Rent(Office/Storage) $19,000.00
Office Supplies/Repairs&Maint. $4,000.00
Insurance.Licenses&Fees $5,500.00
Meeting/Training $2,500.00
Board Elections $1,500.00
Dues/Subscriptions $1,500.00
Telephone/Internet $4,500.00
Events $3,000.00
Printing $2,000.00
Parking(SCN/SCAF) $8,000.00
SCN
Event Management $90,725.00
Logistics $12,970.00
Marketing/Entertainment $4,850.00
JCL Traffic Control $64,400.00
State County Fees $9,450.00
Free Parking Passes $300.00
Malco $36,360.00
$219,055.00
SCAF A
Event Management $70,865.00
Logistics $8,554.00
Facility Fee $57,850.00
Malco Maintenance(set up) $14,3S0.00
Security $29,050.00
Marketing/Entertainment $4,850.00 $185,519.00
TOTAL $1,034,074.00
•Sod ON D .Chili a the Beach,Sweet on Sod City,Burger Bah,et.
••eased an lure Financials
••-tact.Dir,Admin Asa,Socsal Media
a Assumption that DNB wrg continue to operate the SCAT
A surplus of approximately $2,000 in BID assessments is anticipated to be carried over
from the previous year.
2026-2027 ANNUAL REPORT PAGE 17
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual
report to be submitted to the Huntington Beach City Clerk. The annual report contains a
proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments,
and the following information:
• Proposed changes in the boundaries of the parking and business improvement areas or in any of the
benefit zones within the area in FY 2026-2027 (no proposed changes)
• Improvements and activities to be provided for FY 2026-2027 (to be determined)
• The cost of providing improvements and the activities for FY 2026-2027 (page 11)
• Method and basis of levying the assessment for FY 2026-2027 (page 5&6, under BID
Member Overview and Assessment Chart)
• Amount of any surplus or deficit revenues to be carried over from previous year
(approximately $2,000)
• Amount of additional contributions to be made from sources other than assessments (under Budget)
The annual assessment process requires City actions, including two City Council meetings, where
the City Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting (Tuesday, September 1, 2026)
• Presentation of the FY 2026-2027 Annual Report and proposed budget and action by Council
on a Resolution of Intention to levy assessments
Public Notice
• Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days
prior to the public hearing)
2nd City Council Meeting (Tuesday, October 6, 2026)
• Public hearing on the annual assessment and to receive protests against levy of assessments
and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the
annual assessment. Each protest vote is weighted based on the amount of the assessment paid
by the business. If the City receives written protests totaling 50% or more of the total assessment,
the assessment will not be levied for that year. Even if there is not an assessment for a particular
year, the Downtown BID remains, and the annual process to levy the assessment will start over in
the next year.
wca
2026-2027 ANNUAL REPORT PAGE 18
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment?
At the annual public hearing, all members of the District and the public are welcome to speak
to the City Council regarding the annual assessment. A protest against the levy assessment
may be:
• made orally or in writing
• made at the public hearing; however, in order to count in calculating whether businesses
paying 50% or more of the proposed assessments are against the assessment, a protest
must be in writing and received before the public hearing
Each written protest must be received by the City Clerk no later than the public hearing.
Written protest against the benefit assessments to be levied may be:
• mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington
Beach, California 92648
• emailed to juan.esquivel@surfcity-hb.org (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing
Each written protest must be filed by an owner of a business located within the District and
signed by the person shown on the official records of the City as being the owner or
designated agent of that business. For purposes of District protests,the"official records"of
the City are the City business license database. If the person signing the protest is not shown
on the official records of the City of Huntington Beach as the owner of the business,then the
protest shall contain or be accompanied by written evidence that the person is the
"designated agent"for the corporation or entity. A written protest may be withdrawn from
record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis,the City Council
has the option to close the public hearing and then continue the matter to its next regularly
scheduled meeting to allow for a thorough counting of the submitted written protests. If
written protests have been timely submitted by the owners of the businesses within the
District that will pay fifty percent (50%) or more of the total assessments of the entire District,
then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year
and any new proceedings to levy assessments shall not be undertaken again for a period of at
least one(1)year from the date of the finding of the 50%or more written protest by the City
Council. If the 50% or more written protest is only as to an improvement or activity proposed
in the annual report, then that type of improvement or activity shall not be included in the
upcoming year.
2026-2027 ANNUAL REPORT PAGE 19
,.....,
Aktatimitittruvittarr4 BOARD OF DIRECTORS
► . . r 1 RAND COMMITTEES
1 P,it, v t , b 3_
EXECUTIVE COMMITTEE 2025-2026 COMMITTEES
President: Kari Ivey, Second Floor Ad-Hoc Bylaws Committee:
Treasurer: Stephany Smith, Mane Kharacter o Nicole Llido, Stephany Smith
Secretary: Darrick Hearn, Sandy's Beach Shack Finance & Governance Committee:
o Kari Ivey, Darrick Hearn, Stephany
Smith
BOARD OF DIRECTORS o
Nominating Committee:
Gustavo Cruz, Fred's Cantina o Stephanie Wilson
Donnie Lancaster, Sancho's Tacos Ad-Hoc Surf City Nights/Artisan Fair
Wing Lam, Wahoo's Fist Tacos o Committee: Kari Ivey, Darrick Hearn,
Stephany Smith
Nicole Llido, Visit Huntington Beach Outreach Committee: Darrick Hearn
Special Events Committee: Stephany Smith, Wing
Lam
For additional information and comments, please contact:
HB Downtown at (714)-536-8300
Email: info@hbdowntown.com
Website: www.HBDowntown.com
,R1YEMF�f
2026-2027 ANNUAL REPORT PAGE 20
Reso No.2026-26
Exhibit "B"
Exhibit B : Map of the District,
Assessment Schedule, and
Businesses to be Assessed
Reso No. 2026-26
Exhibit "B"
DISTRICT BOUNDARY
MAP FY 2025-2026
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Huntington Beach
Downtown Business Improvement District z
Boundaries and Benefit Zones 1 & 2
ASSESSMFMT IfPMI I1 jr2
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
BUSINESSES TO BE
ASSESSED FY 2026 - 202
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
AAA POSTMART LLC
ADVENTURE INC
ALOHA GRILL
ALUMA MEDICAL AESTHETICS
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
APPE IZAKAYA
ATM GLOBAL INCORPORATED
B 1'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BALLANCED AESTHETICS LLC
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BOBASAUR
BOGGELN & COMPANY CPA
BONDI BOWLS
BREEZA
BREWSTER'S ICE
BRIGHTWATERS WINE BAR LLC
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
BURT'S BURGERS
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CAL IT GROUP
CALI SHORE STORE
CALIFORNIA CLOTHING
CALIFORNIA CURATED
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHAMPAGNES KITCHEN
CHARLIE'S GYROS
COACH'S MEDITERRANEAN GRILL
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COLDWELL BANKER ENVISION
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DENTAL URGENT CARE
DIANE'S BIKINIS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EARTHS ELEMENTS
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
F45 DOWNTOWN HB
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
FUSION HOME LOANS LLC
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
HABACHIHANA GRILL
HAIR BY J ESSI E LU
HANDEL'S HUNTINGTON BEACH
HAPPY BODY WELLNESS
HB SPEED SHOP
HB STRENGTH CO
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HURRICANES BAR & GRILL
IMAGINCY
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
IRON FOUNDATION J&W / THE X GENE ALPHARISE
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KILLARNEY'S
KING LOU PETS
KITE CONNECTION C/O DAVE SHENKMAN
KOKOMOS SURF SIDE
KUO JESSICA
LA MOME SPA
LATINA BEAUTY BAR
LAURENS WELLNESS
LE HOTEL LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAHKIN N THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MAMA ON MAIN
MANE KHARACTER
MANGIAMO GELATO
MILK AND HONEY HB
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MYSTIC BOX LLC
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NO KA O I
NORTH SHORE POKE CO
OC BARBERS EXECUTIVE STUDIO
OC SKIN & SUGAR
ODDBYTES LLC
ONLY IN CALIFORNIA GENERAL STORE
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PARLOR DOUGHNUTS
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
PLAYGROUND MINI GOLF
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR
EXTENSIONS
PREMIER CUSTOMS BROKERS INC
PRIMECUT TAQUERIA INC
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE &
PLAN
REAL THAI FOOD
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
RY'S POKE SHACK
SAIL PROPERTIES INC
SAINT SAL LABS
SALON RETRO
SALT HAIR LOUNGE
SALTY FOR EVER
SAM PA'S PIZZA CAFE
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SAUL & CO HOME SERVICES
SCHELIN ULDRICKS & CO
SENSE OF BALI
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SKIN AMENITIES
SMILES CAFE
SMOKERZ LAND 3 SMOKE SHOP
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
STUDENT LOAN RESOURCE GROUP
SUBCULTURE SANDWICH SHOP
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY STORE
SURGICAL REPUBLIC
SUSHI NIGIRIBA
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
TACOS LOS CHOLOS
TAI SOFTWARE
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BELLADONNA
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FOCACCIA HOUSE LLC
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE RIA PIZZERIA
THE SKINN LAB
THE UPS STORE 7820
TOP DOG BARKERY BATH & BOUTIQUE
UNCLE FLUFFY
UNIT K TATTOO
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
Reso No. 2026-26
Exhibit "C"
Exhibit C: Improvements
and Activities
Reso No. 2026-26
Exhibit "C"
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
2026-2027 ANNUAL REPORT PAGE 13
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to
create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach,the program has proven to be a valuable asset to the Downtown
District. Ambassadors actively contribute through:
• Regular Patrolling - Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD - Working closely with the Huntington Beach Police Department (Downtown Detail)to address
safety matters
• Assistance and Guidance - Supporting visitors by providing directions, answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services, seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street.The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management - Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGE 15
Res. No. 2026-26
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, LISA LANE BARNES, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 1, 2026 by the following vote:
AYES: Gruel, Kennedy, Twining, Burns, McKeon, Van Der Mark, Williams
NOES: None
ABSENT: None
ABSTAIN: None
r--
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California