HomeMy WebLinkAboutApprove the Huntington Beach Downtown Business Improvement D (2) 0NIINGTp 2000 Main Street,
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City Huntington of Huntin ton Beach
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File #: 26-731 MEETING DATE: 10/6/2026
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Christopher Kennedy, Economic Development Project Manager
Subject:
Public Hearing to Adopt Resolution No. 2026-27 Approving the Annual Assessment for the
Huntington Beach Downtown Business Improvement District for Fiscal Year (FY) 2026-27
Statement of Issue:
On September 1, 2026, the City Council adopted Resolution No. 2026-26 declaring its intention to
levy an annual assessment for the Huntington Beach Downtown Business Improvement District
(District) and scheduled a public hearing for October 6, 2026. Each business within the District is
charged an annual fee, which the City collects and distributes to fund services that go beyond the
City's standard baseline services for this area. The City Council is now requested to conduct the
public hearing and consider adopting Resolution No. 2026-27 to approve the FY 2026-2027
assessment.
Financial Impact:
The District's FY 2026-27 budget, submitted by Downtown HB, includes projected revenues of
$1,044,500 of which $115,000 is expected from business assessments. The remainder will come
from other revenue sources such as events and sponsorships.
The City's FY 2026-27 Operating Budget (Fund 710: Huntington Beach Downtown Business
Improvement District Fund), includes $128,000 in revenue and matching expenditures related to
District activities.
Recommended Action:
A) Conduct the Public Hearing; and,
B) If written protests from businesses representing 50% or more of the total assessment are not
received, adopt Resolution No. 2026-27, "A Resolution of the City Council of the City of Huntington
Beach Approving an Annual Assessment within the Huntington Beach Downtown Business
Improvement District for Fiscal Year 2026-27."
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File #: 26-731 MEETING DATE: 10/6/2026
Alternative Action(s):
The City Council may amend elements of the Annual Report, such as fees, activities, improvements,
or district boundaries and update the Resolution accordingly. However, the City Council may not
increase assessments or expand district boundaries as part of this action.
If written protests are received from business owners representing more than 50% of the total
assessment value, the City Council may not approve the Resolution.
Analysis:
Background
The Huntington Beach Downtown Business Improvement District (District) was created in 2004 to
support services that enhance the downtown area, such as safety, marketing, and maintenance,
beyond the City's baseline levels.
In 2008, the City Council appointed Downtown HB, a nonprofit formed by local businesses, as the
District's Advisory Board. The Advisory Board makes annual recommendations regarding the use of
District funds and any proposed changes to assessment amounts or District boundaries. The City
Council reviews and considers these recommendations through a public meeting.
The City and Downtown HB operate under a formal agreement that outlines their roles in managing
the District. Downtown HB is responsible for managing collected funds and ensuring they are used
exclusively to benefit the businesses in the District.
Annual Report & FY 2026-27 Assessment Budget
For the upcoming fiscal year, Downtown HB's goals include reestablishing and restructuring the
nonprofit, strengthening member communication and engagement through monthly newsletters and
welcome packets, creating quarterly opportunities to connect with the Board of Directors, and
developing a donation package to support Downtown HB and special events. Together, these efforts
are intended to strengthen Downtown HB's organizational capacity, increase business engagement,
and support a vibrant and welcoming Downtown for businesses, residents, and visitors.
The Annual Report outlines the Advisory Board's recommendations for the use of $115,000 in
proposed assessment revenue, which is allocated to programs and services that directly benefit
businesses within the District. Additional Downtown HB activities and expenses are supported by non
-assessment revenue sources.
The Advisory Board recommends the following allocation of$115,000 in assessment revenue:
• Ambassador Security Program - $35,000 (30%) - Assessment funds will support a portion of
the Downtown ambassador program, with additional contributions from Visit Huntington Beach
(VHB) and Downtown HB. The program provides a visible presence in the Downtown area,
supports early reporting of issues to the Huntington Beach Police Department, and assists with
visitor and business needs.
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File #: 26-731 MEETING DATE: 10/6/2026
• Holiday Beautification - $25,800 (22%) - Assessment funds will support holiday decor and
enhancements, including aerial displays, themed lighting, and a decorated tree on Main Street.
Plans for the upcoming holiday season include a beach-themed design and expanded
decorations through the fourth block and onto 5th Street.
• Enhanced Maintenance - $21,000 (18%) - Assessment funds will support enhanced
maintenance services, including daily porter coverage, expanded steam cleaning during high-
traffic periods, and additional porter services during holidays and major events. These services
supplement City-funded maintenance services.
• Community Events - $18,000 (16%) - Assessment funds will support community events such
as the Halloween celebration, Tree Lighting, July 4th Block Party sponsorship, and a new off-
season community event. These activities provide opportunities for community engagement and
exposure for Downtown businesses.
• Marketing - $10,000 (9%) - Assessment funds will support a portion of social media
consultant costs and other marketing efforts focused on promoting Downtown HB and
communicating with stakeholders.
• CRM Software - $3,000 (3%) - Funding will support the organization's customer relationship
management system, which centralizes stakeholder information and facilitates communication
and outreach.
• Financial Services - $2,200 (2%) - Funding will support third-party accounting services,
including monthly financial reporting and bank management.
The proposed FY 2026-27 budget totals $1,044,500, representing an increase of $72,055 from the
prior fiscal year (Annual Report, Page 19). This overall organizational budget includes the $115,000
in proposed business assessment revenue, as well as revenue from other sources, including the Surf
City Artisan Fair, Surf City Nights, and the City's contribution toward maintenance services.
Downtown HB's Board of Directors manages the organization's overall budget, including non-
assessment revenue and related expenses.
The organization previously maintained unallocated reserves to provide flexibility for future needs.
During the current year, a significant portion of these reserves was allocated toward outstanding
financial obligations, including the U.S. Small Business Administration (SBA) Economic Injury
Disaster Loan (EIDL) and certain Employment Development Department (EDD) and Internal
Revenue Service (IRS) fees, substantially reducing the organization's outstanding debt.
District Renewal
The submitted Annual Report includes the following information:
1. No changes to the District's boundaries or benefit zones;
2. A list of planned improvements and estimated costs;
3. The method used to calculate each business's assessment;
4. Any surplus or deficit from the prior fiscal year; and
5. Revenue sources beyond business assessments.
Approximately 255 businesses currently pay annual assessments ranging from $80 to $1,404, plus a
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File #: 26-731 MEETING DATE: 10/6/2026
$12 processing fee. There are no proposed changes to the assessment formula or District
boundaries for FY 2026-27.
Business owners may submit written protests if they oppose the proposed assessment. Protests
must be submitted by the business owner or their designated agent as shown in City records.
Protests may be withdrawn at any time before the close of the public hearing.
If written protests representing 50 percent or more of the total assessments are received, the City
Council may not proceed with the levy of assessments for FY 2026-27. If protests pertain only to a
specific service or activity, such as holiday decorations, that activity must be removed from the
budget. The City Council may also disestablish the District by ordinance following a public hearing,
provided that a resolution of intention to disestablish is adopted prior to the hearing.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(5), administrative activities of governments that will
not result in direct or indirect physical changes in the environment do not constitute a project.
Strategic Plan Goal:
Goal 1 - Economic Development, Strategy A - Develop an updated economic development strategy
to ensure business retention, local investments and job growth.
For details, visit www.huntingtonbeachca.gov/strategicplan.
Attachment(s):
1. Resolution No. 2026-27
Exhibit A: Annual Report and Proposed Budget for FY 2026-2027
Exhibit B: Boundary Map, Business List and Assessment Schedule
Exhibit C: Improvements and Activities Proposed to be Funded
2. PowerPoint Presentation
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RESOLUTION NO. 2026-27
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH APPROVING AN ANNUAL ASSESSMENT
WITHIN TIIE HUNTINGTON BEACH DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT FOR FISCAL YEAR 2026-2027
WHEREAS,the Parking and Business Improvement Area Law of 1989, codified
at Streets and Highways Code §36500 et seq. (the "Act") authorizes cities to establish
parking and business improvement areas for the purpose of imposing benefit assessments
on businesses for certain purposes; and
The City Council formed a business improvement area,the Huntington Beach
Downtown Business Improvement District (the "District"), by the passage of Ordinance
3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year
2026-2027 pursuant to the process detailed in Streets and Highways Code §36500, et
seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report" and "Proposed Budget for Fiscal Year 2026-2027"(collectively,
"Annual Report"); and
On September 1, 2026, the City Council adopted a resolution declaring its
intention to levy an annual assessment for Fiscal Year 2026-2027 as proposed by the
District's Annual Report.
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve,determine and find as follows:
SECTION 1. The City Council hereby confirms, approves and adopts the
Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as
Exhibit A and incorporated herein by this reference, which report includes a proposed
budget for Fiscal Year 2026-2027 and a description of the improvements and activities to
be provided for Fiscal Year 2026-2027.
SECTION 2. The City Council of the City of Huntington Beach hereby
authorizes a levy and collection of assessments within the District for Fiscal Year 2026-
2027 as proposed by the Annual Report. The amount of the assessment shall be as per
the assessment schedule and is to apply to all businesses in the District as shown in
Exhibit B.
SECTION 3. The assessments collected will be used in part and as provided in
the Annual Report.
26-18195/414368 1
Resolution No. 2026-27
SECTION 4. This resolution shall take effect on October 6 , 2026.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 6th day of October , 2026.
<
rir)4'
Mayor
REVIEWED AND APPROVED:
INITIATED AND APPROVED:
City M ager
i ec r of Community Development
APPROVED AS TO FORM:
City Attorney
ATTEST:
City Cler
26-18195/414368 2
Reso No. 2026-27
Exhibit "A"
Exhibit A: Annual Report
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HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT
2026-2027
WHY HAVE A BUSINESS
IMPROVEMENT DISTRICT
A Business Improvement District (BID) is a partnership between local businesses that
invests in keeping our downtown vibrant, welcoming, and thriving. By pooling resources,
businesses can fund improvements and activities that make the district cleaner, safer, and
more enjoyable for everyone.
What a BID Does for the Community
Creates a cleaner, safer environment BIDs provide enhanced cleaning, maintenance, and
safety services that go beyond what the city can offer on its own. This helps keep the district
inviting for residents and visitors.
Supports a great visitor experience From events and marketing to holiday decorations and
public art, BIDs help create the lively atmosphere that makes people want to spend time—and
money—downtown.
Gives businesses a stronger voice Instead of acting alone, businesses work together through
the BID to shape priorities, advocate for improvements, and collaborate with the city on issues
that matter.
Provides stable, reliable funding Because BID assessments are collected consistently, the
district can plan long-term projects and maintain high-quality services year-round.
Boosts economic vitality A well-maintained, attractive district draws more customers,
encourages investment, and supports the success of local businesses.
Why It Matters
A Business Improvement District ensures that the heart of a community continues to grow,
evolve, and shine. It's a way for businesses to take an active role in shaping the future of
downtown, creating a place where people want to visit, shop, dine, and enjoy.
1' j 1
2026.202/ANNUAL REPORT PAGE :1.
ABOUT ;.
DOWNTOWN t �
HUNTINGTON
BEACH i
1
A shopping, dining and services + '
destination for locals and -t`
tourists visiting Downtown
Huntington Beach
ABOUT
The Huntington Beach Downtown Business Improvement District, doing business as Downtown
Huntington Beach, is an independent nonprofit California corporation organized under section
501(c)(6) of the Internal Revenue Code. Established in 2004, the organization exists to
strengthen the economic environment of the Downtown Business District through initiatives
focused on marketing, safety, maintenance, tourism, and special events.
Role as the City's Advisory Board
Downtown Huntington Beach serves as the official Advisory Board to the City of Huntington
Beach for the Downtown Business Improvement District. This role is established under: City
Ordinance 3661, City Ordinance 3797 and California State Code 36500 et seq.
Purpose and Responsibilities
The organization is charged with advancing the vitality and long-term success of the Downtown
District. Its responsibilities include:
1. Promoting Economic Revitalization
Supporting the growth and stability of the District by creating jobs, attracting new businesses,
and preventing economic decline.
2. Generating Revenue for Improvements
Developing and managing funding to support improvements and activities that directly benefit
the District and its stakeholders.
3. Enhancing the District as a Destination
Promoting Downtown Huntington Beach's recreational, cultural, and visitor attractions to
strengthen its appeal as a premier tourist destination.
2026-2027 ANNUAL REPORT ''A(: 2
Downtown Huntington Beach
Business Representation
Restaurants
72
Retail
(Salon
Incl.) Carts/Kiosk
91 10
Seasonal
5
Services/Office
80
MISSION
To be the advocate for our coastal downtown
community creating economic vitality through
improvements and activities; and to establish
the District as a shopping, dining and services •
destination for locals and tourists.
•
♦+
I.
ION
A tit
n �: ' '�••
•
r: Y ° VISION
To be a sustainable catalyst for a thriving and livable
r:. , a". downtown, nationally recognized for its diverse local
businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun and
environmentally conscious.
2026-2027 ANNUAL REPORT- PAGE 3
Stakeholder Engagement & Beach City Council.
Member Involvement By attending meetings and providing
input, community members help ensure
Downtown Huntington Beach: We that Downtown Huntington Beach
Want You Involved continues to reflect the needs and
The Downtown Huntington Beach is interests of local businesses, property
committed to transparency, owners, residents, and visitors.
collaboration, and active participation
from all stakeholders. Strong Opportunities to Get Involved
engagement from businesses, Active participation from BID members is
property owners, residents, and essential to the success of Downtown
community partners helps ensure Huntington Beach. Members are
that Downtown Huntington Beach encouraged to engage in Board
remains a vibrant destination for meetings, community initiatives, and
commerce, entertainment, and special events throughout the year.
community connection.
Events such as:
Board Meetings and Governance • Sweet on Main
The Downtown Huntington Beach • Burger Fest
Board of Directors meets monthly,
currently on the third Thursday at Seasonal and community-focused events
3:30 p.m. Meetings are typically held provide excellent opportunities for
at the Huntington Beach Art Center businesses to increase visibility, connect
or another location within the with customers, and contribute to the
Downtown District. district's vibrant atmosphere.
In addition, businesses are encouraged
To promote transparency and public to work with the Downtown Huntington
participation, meeting agendas are Beach social media team to highlight
posted on the Downtown Huntington promotions, milestones, products,
Beach website at hbdowntown.com services, and community involvement.
at least 72 hours prior to each
meeting. In addition to monthly Looking Ahead
Board meetings, the BID conducts As Downtown Huntington Beach
quarterly meetings and an annual continues to evolve, stakeholder
meeting each October to gather engagement remains a top priority.
stakeholder feedback and discuss Through open communication, active
priorities, programs, and future participation, and collaborative
initiatives. leadership, the BID will continue working
Public Input and Community to enhance the economic vitality, visitor
Voice experience, and overall success of the
The Board strongly encourages public Downtown District for years to come.
participation and welcomes
comments regarding Downtown \�I4 �f't
programs, initiatives, and issues
/f- \®
n w
affecting the community. l ))WI
Stakeholder feedback plays an �.
important role in shaping Board
decisions and strengthening
advocacy efforts with the Huntington
02G-2027 ANNUAL REPORT PAGE 4
2025-2026 = °"°\' "
HIGHLIGHTS
Collaborated with the City and developed a plan for additional lighting at Z
Park, which the BID is purchasing.
Launched two successful downtown food competitions, Sweet on Surf City
and Burger Fest— that spotlighted our Downtown restaurants and generated
more than 1,700 votes.
Followers, views, and interactions increased by over 400% across all social
media accounts (e.g., Instagram, Facebook) dedicated to Downtown
Huntington Beach businesses and events.
Established an annual and quarterly Marketing Plan.
Hosted a Strategic Plan Workshop.
Worked with Chamber of Commerce and the Strand to organize two (2)
Business Expo's on 5th Street.
2026-2027 GOALS
Reestablish and rename the non-profit and create new by-laws, Articles of
Incorporation, etc. to assist in the management of Downtown Huntington
Beach.
Send out Monthly Newsletters to all members.
Reestablish Welcome packets for all new members.
Introduce quarterly coffee with your Downtown Huntington Beach Board of
Directors.
Respond to City RFP for Surf City Artisan Fair.
Create a Donation Package for Downtown Huntington Beach and Special
Events.
?026•,'027 ANNUAL RE-PORT VACS: f•
MEMBER
OVERVIEW
j2
7
z 1
4
Huntington Beach
Dotwntott,,BIIti,le5S Improvement District
Boundaries and Benefit Zones 1.@ 2
There are approximately 250 businesses in the District. Depending on the business type, square
footage, and location, individual business assessments range from $80 to$1,404 per year. There
is no recommendation to increase assessments or area this new year.
2026-2027 ANNUAL REPORT PAGE 6
MEMBER
ASSESSMENT CHART
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ATM $600 $400
Seasonal, 9 mos or less $500 $300
Assessments excluded for apartments,real estate agents,non-profits,home-based businesses and temporary
vendors.Businesses and non-profit organizations outside the area may join with the approval of the BID Board
by paying the equivalent fee annually.Non-profit organizations within the BID Assessment Zone can voluntarily
participate by paying$30.00 to Downtown Huntington Beach directly.
2026-2027 ANNUAL RFPOR 'AGt 7
MAINTENANCE
�1 • .. In 2013, the City approached Downtown Huntington Beach to
..l, .r,ai
t .:-,i: oversee the maintenance in Downtown. The partnership increases
^�� ` � `.' ;. the services and oversight. The City's Public Works Department and
I
oil,f Downtown Huntington Beach have a Maintenance Agreement.
Assessment funds are used to enhance the maintenance services.
: ►
Every three years, Downtown Huntington Beach sends out a , .,I
Request for Proposals to ensure fair price and excellent services for I f=
the steam cleaning and porter services. In the current year the \, .y.
area was increased to include 6th Street commercial, 5th Street
both sides, Pacific Coast Highway from 1st Street to 6th Street in
the commercial area. Malco is the selected contractor. Based on :-,,',•.- ..4 ',a
discussions with the City Council, Malco has increased steam
cleaning the sidewalks on Monday and Thursday nights.
.. The costs associated with the maintenance contract have surpassed the
•
* ' originally stipulated amount in the MOU. To address these supplementary
, y~ .1 . , ' expenses, the Public Works Department has formally requested additional
'._ 4 funding and in addition, the BID has increased funding.
1
Downtown Huntington Beach has also allocated additional funds specifically for the
purpose of hiring additional maintenance porters within the Downtown during events
such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive
measure is intended to enhance the overall upkeep and functionality of the district during
these events.
2026-2027 ANNUAL RFPcRT !'laGN 2
MAINTENANCE SIDEWALK
CLEANING MAP
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2026-2027 ANNUAL REPORT PAGE 9
DOWNTOWN WEEKLY EVENTS
SURF CITY NIGHTS
TUESDAY NIGHTS
�TOi,
k. ' r. Experience the energy of Surf City Nights, Huntington Beach's beloved weekly
Ai .._,.,`j .Z • 1,�i Certified Farmers' Market and Street Fair. This vibrant, family friendly event
�_ 1 r draws both locals and visitors to the heart of downtown for an evening filled
s„ with community spirit and coastal charm.
M� t' '' 4 ,. Stroll along Main Street and discover a curated mix of vendors offering fresh,
.
locally grown produce, artisan goods, and unique finds. Enjoy live
a entertainment from talented local bands as they set the soundtrack for a lively
{ and welcoming atmosphere. Downtown businesses join in the celebration with
• * exclusive Surf City Nights specials, many extending their storefronts onto the
�' street for an even more immersive experience.
I More than just a market, Surf City Nights fosters meaningful connections by
partnering with community organizations and local nonprofits, making it a
true gathering place for all. Event is funded thorugh Downtown Huntington Beach.
SURF CITY ARTISAN FAIR
FRIDAY, SELECT WEEKENDS�`If
y' The Surf City Artisan Fair is a recurring event designed
F ; 1"411 "r� to showcase the exceptional handmade and thoughtfully
�«
, +:Y. crafted work of local and regional artisans. Celebrating
7• creativity and craftsmanship, the fair offers a curated
,, , , marketplace where artistry and community come
I together.
• Rooted in the Four Corners philosophy—Gathering,
,t". ` •t '' ;, '`ly ,' M',, .'. {" Giving, Creative, and Learning
—the Artisan Fair goes
. ' '1 i •le I '0 ,_ `i beyond a traditional shopping experience. These pillars
ti ..�.�.. �'� ••. � PP� 9 P
�: ,, ,i • shape an environment that inspires connection,
'kikt encourages philanthropy, and promotes the sharing of
• ideas and skills.
Guests can enjoy a dynamic blend of art, nonprofit initiatives, and interactive experiences,
all thoughtfully integrated to foster engagement and discovery. Community groups and
educational opportunities further enrich the event, making it a place where creativity
thrives and meaningful connections are made.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 10
DOWNTOWN
COMMUNITY EVENTS
SURF arySPOOKKTAIMI AR
OCTOBER 31, 2025
A beloved, family- and pet-friendly community event, the
7%14494r Downtown Huntington Beach Halloween Spooktacular brings
1 • 3 ►' -? — :•s t7 Main Street to life with festive fun and creative spirit. Each
; lI 7 ' year, the community comes together in costume to enjoy a
r- " 1L ix, .4. E` safe and lively trick-or-treating experience along participating
a'a ., 1--- rt, •�*` �l< ,,�;y, �T. �; ; businesses throughout downtown.
, i `, L - Families, friends, and visitors can engage with local
u, .e. d, i . 1 community partners while taking part in a variety of activities,
•} p including the highly anticipated Main Street costume contest.
.�.;� Adding to the excitement, the pet costume contest showcasing
k I ' an impressive lineup of creatively dressed pets and their
:_.a . equally enthusiastic owners.
1' Downtown businesses help make the event extra special by
providing candy and treats, creating a welcoming and spirited
environment for all ages.
MAGIC ON MAIN STTiEET
NOVEMBER 12, 2025
�lk ,� j_ ,q.ls-ti' y� Magic on Main Street is the annual tree lighting celebration
! �, , { , that marks the start of the holiday season at Surf City Nights.
4 The community gathered for an exciting countdown to illuminate
r �'ili, '''`'",.,.-..•-;,-, r••` the Main Street Christmas tree, enhanced this year by the
„��! .- addition of festive snowfall. Holiday cheer filled the street with
�� �� h,m ' `A i • • live music, unique vendors, and a special appearance by Santa
�� a. ,..E.•• •I.`•' •. •
and his elves.
•
t,�, I `; Y The event also coincided with Small Business Saturday,
'r • ; ' ' ``• -4,,, . - e , highlighted by a proclamation from City, County and State
ka : I• 4-, - : �1` leaders, alongside the Chamber of Commerce, encouraging
i •, w .w' 4. ,. support for local businesses.
r • `W t + r 'r, '1 4� •
4
2026-2027 ANNUAL REPORT PAGE 11
DOWNTOWN
COMMUNITY EVENTS
MAIN STREET BLOCK PARTY
septe,mbt.r ? )J?5
f :��},1, " Rye Downtown Huntington Beach is a proud sponsor of the Main
• 7. Street Block Party on Saturday, July 4th. A tradition of
''' ;4.r:,'"} , 4 ' Independence Day festivities, the event featured live music by the
? 1 , Ramsey Brothers Band and Redneck Rodeo.
'"I'' ' ' '?t=.� • ra The highlight of the Block Party was the new vintage car show. This year
j - i the Bike Parade peddled off from Huntington Beach City Hall down Main
Fr '1'` Street to PCH and Main Street on July 5t''. The spirit of Independence
Day was displayed on many bikes. Event is funded thorugh Downtown
Huntington Beach.
SURF CITY DAY
Sept,,,T ne•, 2 , 20.-'5
y+' r ,1 Along with the International Surf Museum, the Vintage Surfboard
Collector Club, and Rockin' Fig, locals and visitors come together to
celebrate the vibrant culture of Surf City USA at this exciting
li
c; .-'t t .. i community event. Event highlights include:
: -vii A Fun vendors and family friendly activities
ti • ' of Kowabunga Van Klan Bus Show
', ; A Event is funded thorugh Downtown Huntington Beach.
,
3
CHILI AT THE BEACH
.
The annual Chili at the Beach heated up Main Street! Guests enjoyed a day
'*" of flavor and fun as chili contestants showcase their best recipes.
i " '' ' u; Guests sampled a variety of chili entries and vote for their favorites,
LI:, *: featuring local vendors and dedicated charity partners who help make this
i. beloved event a true community tradition.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 12
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
1) ;..2 77 ArJPIUAL RED onT PAGE 13
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays,and special events. Its goal is to
create a safe,welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel,ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach,the program has proven to be a valuable asset to the Downtown
District.Ambassadors actively contribute through:
• Regular Patrolling -Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD -Working closely with the Huntington Beach Police Department(Downtown Detail)to address
safety matters
• Assistance and Guidance- Supporting visitors by providing directions,answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events.To maintain a clean and welcoming environment,proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services,seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street.The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
21)26-2.027 ANNUAL REPORT P/ir;h Id-
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management - Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGF 1!;
2026-2027 BUDGET
REVENUE SOURCES
City Assessment
All businesses located within the District boundary pay a nominal fee from $80.00 to $1,404.00 when the business is
established and annually with the Business License renewal. The Assessments raised are used to benefit the full
District. Traditionally during the last five years, the District has used the funds for the Ambassador Program, Enhanced
Maintenance (Malco), Holiday Beautification, Marketing, Community Events (Spooktacular, Miracle on Main), Financial
Services, CRM (a Consumer Relationship Management Program) and funds rolled over, a Public Improvement Project,
based on input of the City Council, which is the Z Park Lighting. The current estimation of Assessment fees for 2026/2027
is$115,000. In addition, Visit Huntington Beach (VHB) contributes $40,000 to Ambassador Services.
HB Downtown (Non-Profit)
A majority of the expenditures for the operations of the Downtown HB and HB Downtown are from the HB Downtown
budget. The funding sources include Surf City Artisan Fair (SCAF), Surf City Nights (SCN), and potential sponsorships.
Expenditures include office rent, insurance, accounting/legal, printing, Contractors/consultants for Executive Director,
Administrative Assistant, social media, SCAF and SCN Managers, office, repairs, telephone/internet. The budget will be
adopted by the HB Downtown Board and presented to the City of Huntington Beach City Council. It has been increased
due to the requirement for HB Downtown to pay a portion of benefits for the consultants.
Maintenance/Malco
The City's Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial
Memorandum of Understanding (MOU) was established in 2013. The costs associated with the maintenance contract have
surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works
department requested additional funding and the BID has increased funding. The designated funds are earmarked for
specific purposes related to enhanced maintenance and porter services for. These funds can be utilized to bridge the gap
between the actual maintenance expenses and the amount specified in the existing MOU.
Reserves/SBA Loan/Contingency
In October 2020 the BID Board of Directors applied for an EIDL loan, which was awarded in the amount of$150,000 which
was awarded and received on Dec. 31, 2020. In June 2021, the Board applied for an additional $45,300. The Board
placed $50,000 in the BID's Main Account for use as operating capital. The additional $145,300 was placed in the Reserve
account to meet minimum funding requirements. The Loan was applied for, due to SCN's and SCAF both being cancelled
due to COVID and the BID was challenged for revenue. The loan was provided with a 2.75% interest rate. The loan will
need to be repaid and staff is working with the IRS on repayment plans
?0 '6 2027 ANNUAL REPORT PAITE 7.('.
2026-2027 BUDGET
Downtown Huntington Beach Budget
2026.27
REVENUE
Downtown i I6 Assessment 5115,000.00
Visit Huntington Beach 540,000,00
Public Works(Matto) $220,000.00
SCN/SCAF 5595.000.00
Events. $12,500.00
Parking 57,003 00
Estimated Carry-over•` $55,0[0.00
TOTAL $1,044,500.00
Expense
Downtown lilt Assessment 5115,000.00
Visit Huntington Beach $40,000.00
Public Works(Marco) $220,000.00
Ambassadors $18,500.00
Malco.Special Events 51.500.00
Consultant Services." 5150,000.00
Accaunhng/Legal/Dank/Fees $27,000.00
Rent(Office/Storage) 519,000.00
Office Supplies/Repairs&Maint. 54,00000
Insurance.Licenses&Fees 55,500 00
Meeting/Training $2,500 00
Board Elections 51,500.00
Oues/Subscriptiorn 51.500 00
Telephone/Internet $4,500.00
Events 53,000.00
Printing 52,00000
Parking(SCN/SCAF) 59,000.00
SON
Event Management $90,125.00
Logistics $12,970.00
Marketing/Entertainment 54.85000
JCL Traffic Control $64,400.00
State County fees 59,45000
free Parking Passes 5300.00
Marco 536,360.00
5219,055.00
SCAF k
Event Management $70.865.00
Logistics $8,554.00
fac4hty fee 557,850.00
Malco Maintenance(set up) 514,350.00
Security 529,050.00
Marketing/Enterlalmrent $4,850.00 $185,519.00
TOTAL 51,034,074.00
s,.ia 1y Chllt:r the et a:h.:nt.etun SmtC B.,rnt Only.,,
nn.,rr;ah
•"Get bit Adnr,tan xral tfrd,a
:•I.i 1::to,... :+nin,.:•W u,n•,a:e II
A surplus of approximately $2,000 in BID assessments is anticipated to be carried over
from the previous year.
2026-2027 ANNUAL REPORT PAGE 17
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual
report to be submitted to the Huntington Beach City Clerk. The annual report contains a
proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments,
and the following information:
• Proposed changes in the boundaries of the parking and business improvement areas or in any of the
benefit zones within the area in FY 2026-2027 (no proposed changes)
• Improvements and activities to be provided for FY 2026-2027 (to be determined)
• The cost of providing improvements and the activities for FY 2026-2027 (page 11)
• Method and basis of levying the assessment for FY 2026-2027 (page 5&6, under BID
Member Overview and Assessment Chart)
• Amount of any surplus or deficit revenues to be carried over from previous year
(approximately $2,000)
• Amount of additional contributions to be made from sources other than assessments(under Budget)
The annual assessment process requires City actions, including two City Council meetings, where
the City Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting (Tuesday, September 1, 2026)
• Presentation of the FY 2026-2027 Annual Report and proposed budget and action by Council
on a Resolution of Intention to levy assessments
Public Notice
• Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days
prior to the public hearing)
2nd City Council Meeting (Tuesday, October 6, 2026)
• Public hearing on the annual assessment and to receive protests against levy of assessments
and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the
annual assessment. Each protest vote is weighted based on the amount of the assessment paid
by the business. If the City receives written protests totaling 50% or more of the total assessment,
the assessment will not be levied for that year. Even if there is not an assessment for a particular
year, the Downtown BID remains, and the annual process to levy the assessment will start over in
the next year.
2026.2027 ANNUAL REPORT PAGE 18
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment?
At the annual public hearing, all members of the District and the public are welcome to speak
to the City Council regarding the annual assessment. A protest against the levy assessment
may be:
made orally or in writing
made at the public hearing; however, in order to count in calculating whether businesses
paying 50% or more of the proposed assessments are against the assessment, a protest
must be in writing and received before the public hearing
Each written protest must be received by the City Clerk no later than the public hearing.
Written protest against the benefit assessments to be levied may be:
mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington
Beach,California 92648
emailed to juan.esquivel@surfcity-hb.org (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing
Each written protest must be filed by an owner of a business located within the District and
signed by the person shown on the official records of the City as being the owner or
designated agent of that business. For purposes of District protests,the"official records"of
the City are the City business license database. If the person signing the protest is not shown
on the official records of the City of Huntington Beach as the owner of the business,then the
protest shall contain or be accompanied by written evidence that the person is the
"designated agent"for the corporation or entity.A written protest may be withdrawn from
record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis,the City Council
has the option to close the public hearing and then continue the matter to its next regularly
scheduled meeting to allow for a thorough counting of the submitted written protests. If
written protests have been timely submitted by the owners of the businesses within the
District that will pay fifty percent (50%) or more of the total assessments of the entire District,
then no further proceedings to levy the assessments shall occur for the FY 2026-2027 year
and any new proceedings to levy assessments shall not be undertaken again for a period of at
least one(1)year from the date of the finding of the 50%or more written protest by the City
Council. If the 50%or more written protest is only as to an improvement or activity proposed
in the annual report,then that type of improvement or activity shall not be included in the
upcoming year.
:7026-2027 ANNUAL REPORT PAGE 19
BOARD OF DIRECTORS
r�t� �►►tt i i �l1l
AND COMMITTEES
4 •
t t>~
EXECUTIVE COMMITTEE 2026-2027 COMMITTEES
President: Kari Ivey, Second Floor Ad Hoc Bylaws Committee:
Treasurer: Stephany Smith, Mane Kharacter o Nicole Llido, Stephany Smith
Secretary: Darrick Hearn, Sandy's Beach Shack Finance & Governance Committee:
o Kari Ivey, Darrick Hearn, Stephany
Smith
BOARD OF DIRECTORS o
Nominating Committee:
Gustavo Cruz, Fred's Cantina o Stephanie Wilson
Donnie Lancaster, Sancho's Tacos Ad-Hoc Surf City Nights/Artisan Fair
o Committee: Kari Ivey, Darrick Hearn,
Wing Lam, Wahoo's Fist Tacos Stephany Smith
Nicole Llido, Visit Huntington Beach Outreach Committee: Darrick Hearn
Special Events Committee: Stephany Smith, Wing
Lam
For additional information and comments, please contact:
HB Downtown at (714)-536-8300
Email: info@hbdowntown.com
Website: www.HBDowntown.com
1
2026-2027 ANNUAL REPORT PAC=;L 20
Reso No. 2026-27
Exhibit "B"
Exhibit B : Map of the District,
Assessment Schedule, and
Businesses to be Assessed
2
� 1
Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1 .li 2
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
AAA POSTMART LLC
ADVENTURE INC
ALOHA GRILL
ALUMA MEDICAL AESTHETICS
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
APPE IZAKAYA
ATM GLOBAL INCORPORATED
B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BALLANCED AESTHETICS LLC
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BOBASAUR
BOGGELN & COMPANY CPA
BONDI BOWLS
BREEZA
BREWSTER'S ICE
BRIGHTWATERS WINE BAR LLC
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
BURT'S BURGERS
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CAL IT GROUP
CALI SHORE STORE
CALIFORNIA CLOTHING
CALIFORNIA CURATED
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHAMPAGNES KITCHEN
CHARLIE'S GYROS
COACH'S MEDITERRANEAN GRILL
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COLDWELL BANKER ENVISION
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DENTAL URGENT CARE
DIANE'S BIKINIS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EARTHS ELEMENTS
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
F45 DOWNTOWN HB
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
FUSION HOME LOANS LLC
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
HABACHIHANA GRILL
HAIR BY JESSIE LU
HANDEL'S HUNTINGTON BEACH
HAPPY BODY WELLNESS
HB SPEED SHOP
HB STRENGTH CO
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HURRICANES BAR & GRILL
IMAGINCY
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
IRON FOUNDATION J&W / THE X GENE ALPHARISE
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KILLARNEY'S
KING LOU PETS
KITE CONNECTION 0/0 DAVE SHENKMAN
KOKOMOS SURF SIDE
KUO JESSICA
LA MOME SPA
LATINA BEAUTY BAR
LAURENS WELLNESS
LE HOTEL LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAHKIN THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MAMA ON MAIN
MANE KHARACTER
MANGIAMO GELATO
MILK AND HONEY HB
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MYSTIC BOX LLC
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NOKAOI
NORTH SHORE POKE CO
OC BARBERS EXECUTIVE STUDIO
OC SKIN & SUGAR
ODDBYTES LLC
ONLY IN CALIFORNIA GENERAL STORE
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PARLOR DOUGHNUTS
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
PLAYGROUND MINI GOLF
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR
EXTENSIONS
PREMIER CUSTOMS BROKERS INC
PRIMECUTTAQUERIA INC
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE &
PLAN
REAL THAI FOOD
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
RY'S POKE SHACK
SAIL PROPERTIES INC
SAINT SAL LABS
SALON RETRO
SALT HAIR LOUNGE
SALTY FOR EVER
SAM PA'S PIZZA CAFE
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SAUL & CO HOME SERVICES
SCHELIN ULDRICKS & CO
SENSE OF BALI
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SKIN AMENITIES
SMILES CAFE
SMOKERZ LAND 3 SMOKE SHOP
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
STUDENT LOAN RESOURCE GROUP
SUBCULTURE SANDWICH SHOP
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY STORE
SURGICAL REPUBLIC
SUSHI NIGIRIBA
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
TACOS LOS CHOLOS
TAI SOFTWARE
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BELLADONNA
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FOCACCIA HOUSE LLC
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE RIA PIZZERIA
THE SKINN LAB
THE UPS STORE 7820
TOP DOG BARKERY BATH & BOUTIQUE
UNCLE FLUFFY
UNIT K TATTOO
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
ZACKS PIER PLAZA
ZAC KS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
Reso No. 2026-27
Exhibit"C"
Exhibit C: Improvements
and Activities
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
�'0:.!;_;- 027 ANNUAL REPORT PAGE 93
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons,and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to
create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel,ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach,the program has proven to be a valuable asset to the Downtown
District.Ambassadors actively contribute through:
• Regular Patrolling - Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD-Working closely with the Huntington Beach Police Department(Downtown Detail)to address
safety matters
• Assistance and Guidance -Supporting visitors by providing directions, answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events.To maintain a clean and welcoming environment, proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services,seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe,and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street.The centerpiece is the decorated Christmas tree located on the second block of Main Street,serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 1-I
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5t'' Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management - Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2.026-2027 ANNUAL REPORT PAGE 9.5
Res. No. 2026-27
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, LISA LANE BARNES, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on October 6, 2026 by the following vote:
AYES: Gruel, Kennedy, Twining, McKeon, Burns, Van Der Mark, Williams
NOES: None
ABSENT: None
ABSTAIN: None
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California
Public Hearing to consider
\O1. INGI
4/ adoption of
p
Resolution No.
•.• CpRPORAT 2026-27 approving an Annual
_ •.� Assessment within the
'• V Huntington Beach Downtown
/,_- /�II/If •• C)
S. Business Improvement District
=- __ ==- - for Fiscal Year 2026-27
),
i 1: > . 4:::ki%.
••• 17, 1909 , ••
F •..
C°UNTN
October 6, 2026
Background
• Established: 2004 at the request of Downtown �'� -
' TiNc
I 0/774k
merchants ...,°a°°A,.,o.•.011/1*• Purpose: Fund improvements and services above ( *C`I
i
the City's baseline levels �_i.
• Process: Per \f,;\:-,z..... ..,,,,..--<.,-c \ , 00
State law, Public Hearing to reviewT �,,�
Annual Report & Budget (prepared by Advisory
Board) i\QROVEM
• City Council Role: Reviews the Annual Report -, 41 0
DOWNTOWN
each fiscal year and, if no majority protest exists, ( ' O
approves the assessment :\
The District
• —255 businesses in the District 2
• Funded by business assessments (ranging 2
from $80 to $1,404) 2
• Based on business size, location, and type
• Two benefit zones
• —$115,000 in assessments projected
annually
• Collected with business license renewals H,nu;rrgronBeoch
Donnmmn Huc;rrec /nrproreine,r Dstr;er
• Advisory Board (appointed by Council) Bnunduricc and RcncJit loner l&1
recommends use of funds
Downtown HB
RESOLUTION NO. 2008-04
• Appointed in 2008 to serve as the District's Advisory A RESOLUTION OFI'H{ CITY COUNCIL OF THE
CITY OF Hi NTINGTON BEACH DESIGNATING
Board THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
AS THE DOWNTOWN BID ADVISORY BOARD
• Private, 501(c)(6) nonprofit formed by Downtown WHEREAS, on September 7. 2004 City Council created the Downtown Business
Improvement Utstnct ("Downtown BID")pursuant to Calttbmia Street.. & Highways Code
businesses Section 36500.et seq.:and
Businesses located in the geographical boundanes of the Downtown BR) formed a
• Represents business interests and manages Improve non-profit corporation opromoote the downn as town of Huntington onBeach,l and own Business
Improvement District to'tcnct g
programming, events, and services This non-profit corporation repro :nt.. the collective interest of businesses in the
geographic BID area to pmmote BID activities,
NOW.THEREFORE,the City Council of the City of Huntington Beach does hereby
• Operates under an agreement with the City to resolve as follows
manage District activities Upon the adoption of Ordinance No. 3797 ,the Huntington Beach Downtown
BID.shall be the Downtown 1311)Advisory Board for the 2007-2008 BID budget year.
• PASSED AND AD OPTE I)by the City Council of the City of Huntington Beach at a
Downtown BID Structure regular meeting thereof held onthe 4th day of February .2008 .
• BID (District): Property-based assessment district funded 6,64
��.
Ma:,0:
by business assessments.
REVIEW AP ROVED:
• Downtown HB: Nonprofit organization that administers INITDATED AND.1PfRt.r\'ED:
r
BID funds and programs. CityAdminiskator
Director of E.cononi clopment
FY 2025 -26 Highlights
Program & Service Enhancements:
• Launched Sweet on Surf City and Burger Fest ,D
r I
• Increased interactions on Social Media by b i •
. . .-4 d1
400% on Facebook and Instagram i 1 : •� � �
• Installed lighting in Z Park - IN , 1
3 •
Partnerships & Transparency: ' A '1,,, i ;4, _„:,..........,.. . , r .
,A
tk
• Hosted Strategic Plan Workshop ."
• Partnered with Chamber of Commerce and
The Strand for two Business Expos .
• Established Quarterly Marketing Plan
FY 2026-27 Proposed Budget
Total Downtown HB Budget
Surf City Nights/Surf City Artisan Fair $ 595,000
City of HB - Maintenance $ 220,000
BID Member Assessments $ 115.000
Ambassador Program (VHB) $ 40,000
Events (Chili on the Beach, surf City Days etc.) $ 12,500
Parking $ 7,000
Carryover $ 55,000
Total $ 1,044,500
Assessment Breakdown
Allocation of Business Assessments
Ambassador Program $ 35,000
Holiday Beautification $ 25,800
Enhanced Maintenance $ 21,000
Community Events $ 18,000
Marketing $ 10,000
CRM $ 3,000
Financial Services $ 2,200
Total $ 115,000
How Assessment Funds Will Be Used
• Ambassador Program: Helps visitors feel safe 0
,,and welcomed around town • .
• Enhanced Maintenance: Keeps streets clean
during busy weekends and large events VILINErai,� __.
• Holiday Beautification: Brightens the area s.� k �,1JI
% -.with festive lights and trees "" �.r, T .tr• _ , , w
r
• Marketing: Uses social media, websites and _Y
digital ads to spread the word #s �—
rdi t �_ c ,.
• Community Events: Hosts fun local activities - ,-.
4 AP '
like Surf City Spooktacular and Magic on Main i " r� A irt
• CRM System: Improves outreach and tracking
• Financial Services: An outside CPA ensures all
finances are tracked responsibly
Annual Assessment Protest
Hearing
• State law requires an annual hearing to
review any protests against the District . -:: f !► ' � ' � �'
assessment
•' r / {,,
•
• Only written protests submitted by business P
y,7 M•
owners or their legal agents may be ;i�f r .; '
considered 1.
} a.
• If protests equal 50% or more of the total '-, t '0t•� t - ' it
assessment, assessment cannot be levied for :y,;,;:8444" •-t. =.. t• .
A f '. *�•
the upcoming year ` ' x • t 42 �4 4
p g Y ., .;P . w
• If a majority protest does not occur, City r ; '' . ' �� ' " . .
,flip
yti ��, ►a
Council may renew the assessment for the ; . �= : . .�
upcoming year � �, . i _ �:,� ��
Recommendation
• Conduct the Public Hearing
• If written protests representing less than 50% of the total assessment are
received, adopt Resolution No. 2026-27 approving an annual assessment
for FY 2026-27
,. \Av....,
Questions ?
, . !
;,, ,,„
: "
,.. .
__
. ____:_.,,.......,_„.._.ii,.....___,........___ ;.:„..,..._..i.:
•
I'
\\\N‘s. ..s.-:--,.... - .:....4 .....,....,
.•''
r M '
FE Column
OFFICIAL AD PROOF
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Notice ID:gLgXljcvfB6jhH7tLVtW I Proof Updated:Sep.09,2026 at 09:09am PDT
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Public Notice Resolution No. 2026-26- Page 1 of 3
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on
the 2026-2027 renewal of the Huntington Beach Downtown Business Improvement
District at its meeting scheduled on October 6,2026, at 6:00 PM or soon thereafter at
the Huntington Beach Civic Center, 2000 Main Street, Huntington Beach, CA 92648,
Council Chambers,as required by the Parking and Business Improvement Law of 1989
as approved by the City Council In Resolution No.2026-26 as reprinted below:
RESOLUTION NO.2026-26
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON
BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2026-2027 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, In adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found
that cities are authorized to levy assessments on businesses to promote economic
revitalization and tourism,create lobs,attract new businesses and prevent erosion of
business districts;and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those Improvements and activities;and
A sizeable maiority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy assessments to promote business and
tourist related activities;and
The Districts Advisory Board has prepared and filed with the City Clerk an"Annual
Report'and"Proposed Budget for Fiscal Year 2026-2027"(collectively,'Annual Report);
and
The City Council formed a business Improvement area, known as the Huntington
Beach Downtown Business Improvement District (the District"), by the passage of
Ordinance No.3661 on September 7,2004.
By this Resolution, the City is declaring Its intent to levy an assessment for fiscal
year 2026-2027 pursuant to the process detailed in Streets and Highways Code 436500,et
seq.; and
NOW,THEREFORE,the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1. The recitals above are incorporated herein.
SECT_IQN2.There is no intention to change the boundaries or any benefit zone within
the District.
SECTION 3.The City Council hereby approves the Annual Report filed by the Advisory
Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by
this reference,which includes a proposed budget for Fiscal Year 2026-2027,describing
the improvements and activities to be provided.
SECTION 4. Council's intent Is to levy and collect assessments within the District
area for Fiscal Year 2026-2027 as per the map of the District area and the assessment
schedule listed In Exhibit B attached hereto and incorporated herein by this reference.
SECTION 5. The type or types of Improvements and activities proposed to be
funded by the levy of assessments on businesses within the business Improvement
area are specified in Exhibit C, attached hereto and incorporated herein by this
reference. Further,the improvements,if any,to be acquired for the proposed business
improvement area are specified In Exhibit C.
SECTION 6.A public hearing shall be held before the City Council on October 6,2026,
at 6:00 p.m.,or as soon thereafter as this matter may be heard,in the Council Chambers
of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the
Council will hear all interested persons for or against levying of the assessment,and
the furnishing of specified types of Improvements or activities. Protests may be made
orally or in writing; but, if written,shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest.Any protest pertaining to the regularity
or sufficiency of the proceedings shall be In writing and shall clearly set forth the
irregularity or defect to which the oblection Is made.The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing,
may correct minor defects in the proceedings. A written protest may be withdrawn
In writing at any time before the conclusion of the public hearing set forth above. If
written protests are received by the owners of businesses within the District, which
will pay 50%or more of the total assessments to be levied,no further proceedings to
levy the proposed assessment shall be taken for a period of one year from the date of
the finding of a malorlty protest by the City Council. If the maiority protest is only
against the furnishing of a specified type or types of improvements or activity within
the District,those types of improvements or activities shall be eliminated.
SECTIQN1,The City Clerk is hereby directed to provide notice of the public hearing
by causing this resolution of intention to be published once In a newspaper of general
Public Notice Resolution No. 2026-26-Page 2 of 3
circulation at least seven days before the public hearing.
SECTION 8. Further information regarding the proposed business improvement
district may be obtained at Huntington Beach City Hall,2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach
Downtown Business Improvement District,315 3rd Street,Suite E,Huntington Beach,
CA 92648, (714)536-8300.
SFCTION 9 The City Clerk shall mall a complete copy of this resolution of intention
by first-class mall to each business owner In this area within seven days after the
Council's adoption of this resolution.
SECTION 10.This resolution shall take effect Immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 1st day of September,2026.
Copies of the exhibits referenced above are available in the office of the City Clerk
or upon request by calling the Community Enhancement Division at (714) 536-5582 or
through the City's webslte at https://huntingtonbeach.leglstar.com/Calendar.aspx.
Publish: September 17,2026
Huntington Beach Wave
Published:9.17!26
Public Notice Resolution No. 2026-26- Page 3 of 3
r / INCLUDESN THE
FALNTAIVALLEY VIEW
1920 Main St. Suite 225, Irvine
Irvine, California 92614
(714) 796-2209
legals@inlandnewspapers.com
City of Huntington Beach-City Clerk's Office
2000 Main Street
Huntington Beach, California 92648
Account Number: 5272431
Ad Order Number: 0011810779
Customer's Reference/PO Number:
Publication: Huntington Beach Wave
Publication Dates: 09/17/2026
Total Amount: $2156.95
Payment Amount: $0.00
Amount Due: $2156.95
Notice ID: gLgXljcvf66jhH7tLVtW
Invoice Text: CITY OF HUNTINGTON BEACH PUBLIC NOTICE PUBLIC HEARING FOR THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
RENEWAL NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public
Hearing on the 2026-2027 renewal of the Huntington Beach Downtown Business
Improvement District at its meeting scheduled on October 6, 2026,at 6:00 PM or
soon thereafter at the Huntington Beach Civic Center,2000 Main Street, Huntington
Beach, CA 92648, Council Chambers,as required by the Parking and Business
Improvement Law of 1989 as approved by the City Council in Resolution No.2026-26
as reprinted below: RESOLUTION NO.2026-26 A RESOLUTION OF THE CITY
COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S
INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2026-2027
WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT
DISTRICT WHEREAS,the California Legislature, in adopting the Parking and
Business Improvement Area Law of 1989(Streets and Highways Code§36500 et
seq.)found that cities are authorized to levy assessments on businesses to promote
economic revitalization and tourism,create jobs,attract new businesses and prevent
erosion of business districts;and The California Legislature found that cities are
authorized to levy assessments on businesses which benefit from those
improvements and activities;and A sizeable majority of the downtown businesses
within the City of Huntington Beach requested that the City Council commence
proceedings under the Parking and Business Improvement Area Law of 1989 to
establish a downtown business benefit area within the City of Huntington Beach and
Public Notice Resolution No. 2026-26- Page 1 of 3
See Proof on Next Page
f 7 "]' INCLUDES THE
FOUNTAIN
/ VALLEY VIEW
Huntington Beach Wave
1920 Main St.Suite 225,Irvine
Irvine,California 92614
714)796-2209
2000 Main Street
Huntington Beach,California 92648
AFFIDAVIT OF PUBLICATION
STATE OF CALIFORNIA
County of Orange County
I am a citizen of the United States and a resident of the
County aforesaid; I am over the age of eighteen years,and not
a party to or interested in the above-entitled matter. I am the
principal clerk of the Huntington Beach Wave, a newspaper
that has been adjudged to be a newspaper of general
circulation by the Superior Court of the County of Orange
County, State of California, on July 1, 1998, Case No. A-
185906 in and for the City of Irvine, County of Orange County,
State of California; that the notice, of which the annexed is a
true printed copy, has been published in each regular and
entire issue of said newspaper and not in any supplement
thereof on the following dates,to wit:
0911712026
I certify (or declare) under the penalty of perjury under the
laws of the State of California that the foregoing is true and
correct:
Executed at Anaheim,Orange County,California, on
Date:Sep 17,2026.
Cante .
ure
Public Notice Resolution No. 2026-26- Page 1 of 3
CITY OF HUNTINGTON BEACH
PUBLIC NOTICE
PUBLIC HEARING FOR THE HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT RENEWAL
NOTICE IS HEREBY GIVEN THAT the City Council will hold a Public Hearing on
the 2026-2027 renewal of the Huntington Beach Downtown Business Improvement
District at its meeting scheduled on October 6,2026, at 6:00 PM or soon thereafter at
the Huntington Beach Civic Center, 2000 Main Street, Huntington Beach, CA 92648,
Council Chambers,as required by the Parking and Business Improvement Law of 1989
as approved by the City Council in Resolution No.2026-26 as reprinted below:
RESOLUTION NO.2026-26
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON
BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2026-2027 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, In adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found
that cities are authorized to levy assessments on businesses to promote economic
revitalization and tourism,create lobs,attract new businesses and prevent erosion of
business districts;and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities;and
A sizeable malorlty of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy assessments to promote business and
tourist related activities;and
The Districts Advisory Board has prepared and filed with the City Clerk an'Annual
Report^and'Proposed Budget for Fiscal Year 2026-2027°(collectively,"Annual Report');
and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the"District"), by the passage of
Ordinance No.3661 on September 7,2004.
By this Resolution, the City is declaring its intent to levy an assessment for fiscal
year 2026-2027 pursuant to the process detailed in Streets and Highways Code§36500,et
seq.; and
NOW,THEREFORE,the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1. The recitals above are incorporated herein.
SEC T ION 2.There is no intention to change the boundaries or any benefit zone within
the District.
SECTION 3.The City Council hereby approves the Annual Report flied by the Advisory
Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by
this reference,which Includes a proposed budget for Fiscal Year 2026-2027,describing
the improvements and activities to be provided.
SECJJ.ON 4. Council's Intent Is to levy and collect assessments within the District
area for Fiscal Year 2026-2027 as per the map of the District area and the assessment
schedule listed in Exhibit B attached hereto and incorporated herein by this reference.
SECT.LO_ I__ ,. The type or types of Improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement
area are specified in Exhibit C, attached hereto and Incorporated herein by this
reference.Further,the improvements,if any,to be acquired for the proposed business
improvement area are specified in Exhibit C.
SECTION 6.A public hearing shall be held before the City Council on October 6,2026,
at 6:00 p.m.,or as soon thereafter as this matter may be heard,in the Council Chambers
of the City Hail, 2000 Main Street, Huntington Beach, California, at which time the
Council will hear all Interested persons for or against levying of the assessment,and
the furnishing of specified types of Improvements or activities. Protests may be made
orally or 1n writing; but, If written,shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest.Any protest pertaining to the regularity
or sufficiency of the proceedings shall be In writing and shall clearly set forth the
irregularity or defect to which the oblection is made.The City Council may waive any
irregularity In the form or content of any written protest, and at the public hearing,
may correct minor defects in the proceedings. A written protest may be withdrawn
in writing at any time before the conclusion of the public hearing set forth above. If
written protests are received by the owners of businesses within the District,which
will pay 50%or more of the total assessments to be levied, no further proceedings to
levy the proposed assessment shall be taken for a period of one year from the date of
the finding of a malorlty protest by the City Council. If the malority protest is only
against the furnishing of a specified type or types of Improvements or activity within
the District,those types of Improvements or activities shall be eliminated.
SECTION1.The City Clerk is hereby directed to provide notice of the public hearing
by causing this resolution of intention to be published once in a newspaper of general
Public Notice Resolution No. 2026-26- Page 2 of 3
circulation at least seven days before the public hearing.
SECTION 8. Further Information regarding the proposed business improvement
district may be obtained at Huntington Beach City Hall,2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach
Downtown Business Improvement District,315 3rd Street,Suite E,Huntington Beach,
CA 92648, (714)536-8300.
SECTION 9 The City Clerk shall mall a complete copy of this resolution of Intention
by first-class mall to each business owner In this area within seven days after the
Council's adoption of thls resolution.
SECTION 10.This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the CItY Council of the City of Huntington Beach
at a regular meeting thereof held on the 1st day of September,2026.
Copies of the exhibits referenced above are available in the office of the City Clerk
or upon request by calling the Community Enhancement Division at (714) 536-5582 or
through the City's webslte at https://huntingtonbeach.leglstar.com/Calendar.aspx.
Publish: September 17,2026
Huniinyton Beach Wave
Published.9'17/26
Public Notice Resolution No. 2026-26- Page 3 of 3
TiNG 2000 Main Street,
oF � �Pe»sr�0?/��' Huntington Beach,CA
92648
_ ,
City of Huntington Beach
1 U S.
APPROVED 7-0
'6F�oUNTv �`��y
File #: 26-724 MEETING DATE: 9/1/2026
REQUEST FOR CITY COUNCIL ACTION
SUBMITTED TO: Honorable Mayor and City Council Members
SUBMITTED BY: Travis Hopkins, City Manager
VIA: Jennifer Villasenor, Director of Community Development
PREPARED BY: Christopher Kennedy, Economic Development Project Manager
Subject:
Approve the Huntington Beach Downtown Business Improvement District's (District) Annual
Report and Budget for Fiscal Year (FY) 2026-2027 and Adopt Resolution No. 2026-26 to
Continue Levying an Annual Assessment on Businesses within the District, with a Public
Hearing Scheduled for October 6, 2026
Statement of Issue:
The Huntington Beach Downtown Business Improvement District (District) was established by the
City Council in 2004 to enhance services and improvements within the downtown area. Businesses
within the District pay an annual assessment, which funds these enhancements beyond the City's
baseline services. Every year, the City Council must review and approve an Annual Report and
budget submitted by the Huntington Beach Downtown Business Improvement District (Downtown
HB), as required by state law. Additionally, the City Council must adopt a resolution to continue
collecting the annual assessment.
Financial Impact:
The District's FY 2026-2027 budget submitted by Downtown HB includes projected revenues of
$1,044,500, with approximately $115,000 expected from business assessments. The remainder
comes from other sources. The City's FY 2026-2027 Operating Budget, specifically the Huntington
Beach Downtown Business Improvement District Fund (Fund 710), includes $128,000 in related
revenue and matching expenditures.
Recommended Action:
A) Approve the Huntington Beach Downtown Business Improvement District Annual Report and
Budget for FY 2026-2027; and
B) Adopt Resolution No. 2026-26, "A Resolution of the City Council of the City of Huntington Beach
Declaring the City's Intention to Levy an Annual Assessment for Fiscal Year 2026-2027 within the
Huntington Beach Downtown Business Improvement District," and schedule a public hearing on
October 6, 2026, to consider the continuation of the Huntington Beach Downtown Business
City of Huntington Beach Page 1 of 5 Printed on 8/26/2026
powered by LegistarT"
158
File #: 26-724 MEETING DATE: 9/1/2026
Improvement District.
Alternative Action(s):
Do not approve the Annual Report and Proposed Budget, suggest alternative spending
recommendations, and/or direct staff accordingly.
Analysis:
At the request of local businesses, the District was established and designated by the City Council in
2004. Businesses within this area pay an annual fee to fund extra services like security, marketing,
and maintenance, which enhance the downtown experience beyond what the City provides. In 2008,
the City Council appointed Downtown HB to serve as the District's Advisory Board. The Advisory
Board makes recommendations on how the collected assessments should be spent, as well as any
changes to the District's boundaries or assessment formula. Each year, the City Council reviews and
either approves or adjusts these recommendations during a public meeting.
Downtown HB is a nonprofit organization created by the businesses within the District. It is
responsible for managing the funds collected from the District and using them to provide the
additional services that benefit the District. The City of Huntington Beach and Downtown HB work
together under an approved agreement to manage the District. In addition, Downtown HB organizes
other events and provides services funded through sources outside of assessment revenue.
Annual Renewal of the District
Pursuant to state law, an Annual Report has been submitted and includes the following details:
1. No changes are proposed to the District's boundaries or benefit zones;
2. A list of planned improvements and activities, along with their estimated cost;
3. The method used to calculate the assessment for each business;
4. Any surplus or deficit revenues from the previous fiscal year; and,
5. Contributions from sources other than assessments.
The funding recommendations have been approved by Downtown HB's elected Board of Directors,
who serve in an advisory capacity to the City Council. State law requires that the funds collected
benefit only the businesses located within the District. There are approximately 255 businesses in the
District, which are assessed based on size, location, and business type. The assessments range
from $80 to $1,404 per year, with an additional processing fee by the City of approximately $12.
Downtown HB is not proposing any changes to the assessment formula or the District's boundaries.
State law also requires a public hearing to allow businesses in the District to voice their opinions. The
Resolution of Intention schedules this public hearing for October 6, 2026. During the hearing, the City
Council will consider any protests and can adjust the assessments or boundaries if necessary;
however, they cannot increase the assessments or expand the boundaries without proper
notification. If written protests represent 50% or more of the total assessment value, the District
cannot be renewed for one year. The City Council may also disestablish the District by ordinance
following a public hearing, provided that a resolution of intention to disestablish is adopted prior to the
City of Huntington Beach Page 2 of 5 Printed on 8/26/2026
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File #: 26-724 MEETING DATE: 9/1/2026
hearing.
Annual Report and Proposed Assessment Budget
Downtown HB provides various services to maintain a vibrant, clean, and welcoming environment for
residents and tourists, ensuring Downtown remains a top destination for business and leisure. Over
the past year, Downtown HB has invested in downtown improvements including new lighting for Z
Park, expanded marketing and promotional efforts with more than 400% growth in social media
followers, views, and interactions, and launched two successful food competitions generating more
than 1,700 votes. Downtown HB also established annual and quarterly marketing plans, hosted a
Strategic Plan Workshop, and partnered with the Chamber of Commerce and The Strand on two
Business Expos on 5th Street.
The total proposed budget for Downtown HB for FY 2026-2027 is $1,044,500, an increase from
$972,445. This overall budget includes $115,000 from business assessment revenue, as well as
revenue from other sources such as the Surf City Artisan Fair, Surf City Nights, and the City's
contribution toward maintenance services. Downtown HB's Board of Directors manages the
organization's total budget including non-assessment revenue and related expenses as shown
below.
Total Downtown NB Budget
Surf City Nights/Surf City Artisan Fair $ 595,000
City of HB- Maintenance $ 220,000
BID Member Assessments $ 115,000
Ambassador Program(VHB) $ 40,000
Events(Chili on the Beach,surf City Days etc.) $ 12,500
Parking $ 7.000
Carryover $ 55,000
Total $1,044,500
The Annual Report for the District outlines the Advisory Board's recommendations for spending the
$115,000 in proposed assessment revenue collected from businesses within the District. These funds
are limited to programs and services that directly benefit businesses within the District. Additional
Downtown HB expenses are supported by non-assessment revenue sources.
The chart below compares the prior fiscal year's assessment allocations with those proposed for FY
2026-2027.
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File #: 26-724 MEETING DATE: 9/1/2026
Assessment Budget Comparison
FY 25/26 FY 26/27
Ambassador Program $ 44,800 $ 35,000
Holiday Beautification $ 25,000 $ 25,800
Enhanced Maintenance $ 21,000 $ 21,000
Community Events $ 10,000 5 18,000
Marketing 5 10,000 5 10,000
CRM $ 2,000 $ 3,000
Financial Services 5 2,200 S 2,200
Total $ 115,000 $ 115,000
City Council may approve or adjust these recommendations as needed. The proposed assessment
revenue would support the following programs and services:
• Ambassador Security Program - $35,000 (30%) - This investment prioritizes public safety,
visitor experience, and business confidence in the Downtown area. Assessment funds will
support a portion of the Downtown ambassador program, with additional contributions from
Visit Huntington Beach (VHB) and Downtown HB. A strong ambassador presence deters
unwanted activity, supports the Huntington Beach Police Department through early issue
reporting, and ensures that residents and visitors feel welcomed and secure. Positive
perceptions of safety can increase foot traffic, encourage longer stays, and support repeat
visitation.
• Holiday Beautification - $25,800 (22%) - Downtown lights up for the holidays with aerial
displays, themed lighting, and a decorated tree on Main Street. Assessment funds will support
holiday decor and enhancements that draw visitors, foster community spirit, and strengthen
the Downtown experience. Plans for the upcoming holiday season include a beach-themed
design and expanded decorations through the fourth block and onto 5th Street.
• Enhanced Maintenance - $21,000 (18%) - Enhanced maintenance services, including daily
porter coverage and expanded steam cleaning during high-traffic periods, help create a
cleaner and more enjoyable Downtown experience. In addition to City-funded maintenance
services, assessment funds will help cover a portion of the difference between City-sponsored
services and actual costs, as well as additional porter services during holidays and major
events.
• Community Events - $18,000 (16%) - Annual events help boost exposure, build community,
and strengthen the Downtown brand. Assessment funds will support events such as the
Halloween celebration, Tree Lighting, July 4th Block Party sponsorship, and a new off-season
community event, bringing locals and visitors together and creating opportunities for
Downtown businesses.
• Marketing - $10,000 (9%) - Marketing efforts focus on storytelling and brand-building for
Downtown HB. Assessment funds support a portion of the social media consultant costs,
helping create strong engagement with stakeholders and reinforce Downtown's identity.
• CRM Software - $3,000 (3%) - The CRM system centralizes stakeholder data, improving
communication, marketing, and relationship management.
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File #: 26-724 MEETING DATE: 9/1/2026
• Financial Services - $2,200 (2%) - A third-party CPA oversees monthly financials using
QuickBooks. Along with bank management, this ensures transparency, accuracy, and
accountability.
For the upcoming fiscal year, Downtown HB's goals include reestablishing and restructuring the
nonprofit, strengthening member communication and engagement through monthly newsletters and
welcome packets, creating quarterly opportunities to connect with the Board of Directors, and
developing a donation package to support Downtown HB and special events. Together, these efforts
are intended to strengthen Downtown HB's organizational capacity, increase business engagement,
and support a vibrant and welcoming Downtown for businesses, residents, and visitors.
Environmental Status:
Pursuant to CEQA Guidelines Section 15378(b)(5), administrative activities of governments that will
not result in direct or indirect physical changes in the environment do not constitute a project.
Strategic Plan Goal:
Goal 1 - Economic Development, Strategy A - Develop an updated economic development strategy
to ensure business retention, local investments and job growth.
For details, visit www.huntingtonbeachca.gov/strategicplan.
Attachment(s):
1. Resolution No. 2026-26
Exhibit A: Annual Report and Proposed Budget for FY 2026-2027
Exhibit B: Boundary Map, Business List, and Assessment Schedule
Exhibit C: Improvements and Activities Proposed to be Funded
2. PowerPoint Presentation
City of Huntington Beach Page 5 of 5 Printed on 8/26/2026
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162
RESOLUTION NO. 2026-26
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2026-2027 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of
business districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington
Beach requested that the City Council commence proceedings under the Parking and
Business Improvement Area Law of 1989 to establish a downtown business benefit area
within the City of Huntington Beach and to levy assessments to promote business and
tourist related activities; and
The District's Advisory Board has prepared and filed with the City Clerk an
"Annual Report" and "Proposed Budget for Fiscal Year 2026-2027" (collectively,
"Annual Report"); and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004.
By this Resolution, the City is declaring its intent to levy an assessment for fiscal
year 2026-2027 pursuant to the process detailed in Streets and Highways Code §36500, et
seq.; and
NOW, THEREFORE, the City Council of the City of Huntington Beach does
hereby resolve as follows:
SECTION 1. The recitals above are incorporated herein.
SECTION 2. There is no intention to change the boundaries or any benefit zone
within the District.
SECTION 3. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2026-2027,
describing the improvements and activities to be provided.
26-18195/384238 1
Resolution No. 2026-26
SECTION 4 Council's intent is to levy and collect assessments within the
District area for Fiscal Year 2026-2027 as per the map of the District area and the
assessment schedule listed in Exhibit B attached hereto and incorporated herein by this
reference.
SECTION 5. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area
are specified in Exhibit C, attached hereto and incorporated herein by this reference.
Further, the improvements, if any, to be acquired for the proposed business improvement
area are specified in Exhibit C.
SECTION 6. A public hearing shall be held before the City Council on October
6, 2026, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which
time the Council will hear all interested persons for or against levying of the assessment,
and the furnishing of specified types of improvements or activities. Protests may be
made orally or in writing; but, if written, shall be filed with the City Clerk at or before the
time fixed for the hearing and contain sufficient documentation to verify business
ownership and validate the particular protest. Any protest pertaining to the regularity or
sufficiency of the proceedings shall be in writing and shall clearly set forth the
irregularity or defect to which the objection is made. The City Council may waive any
irregularity in the form or content of any written protest, and at the public hearing, may
correct minor defects in the proceedings. A written protest may be withdrawn in writing
at any time before the conclusion of the public hearing set forth above. If written protests
are received by the owners of businesses within the District, which will pay 50% or more
of the total assessments to be levied, no further proceedings to levy the proposed
assessment shall be taken for a period of one year from the date of the finding of a
majority protest by the City Council. If the majority protest is only against the furnishing
of a specified type or types of improvements or activity within the District, those types of
improvements or activities shall be eliminated.
SECTION 7. The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of
general circulation at least seven days before the public hearing.
SECTION 8. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street,
Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington
Beach Downtown Business Improvement District, 315 3`d Street, Suite E, Huntington
Beach, CA 92648, (714) 536-8300.
SECTION 9. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after
the Council's adoption of this resolution.
26-18195/414369 2
Resolution No. 2026-26
SECTION 10. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach
at a regular meeting thereof held on the 1st day of September , 2026.
Mayor
REVIEWED AND APPROVED: INITIATED AND APPROVED:
4 IV
City Manager ;Irerector of Community Development
APPROVED AS TO FORM:
\&
\
City Attorney "o"
ATTEST:
Aznyz___
City Clerk
26-18195/414369 3
Reso No. 2026-26
Exhibit "A"
Exhibit A: Annual Report
Reso No. 2026-26
Exhibit "A"
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HUNTINGTON BEACH DOWNTOWN
BUSINESS IMPROVEMENT DISTRICT
ANNUAL REPORT
2026-2027
WHY HAVE A BUSINESS
IMPROVEMENT DISTRICT
A Business Improvement District (BID) is a partnership between local businesses that
invests in keeping our downtown vibrant, welcoming, and thriving. By pooling resources,
businesses can fund improvements and activities that make the district cleaner, safer, and
more enjoyable for everyone.
What a BID Does for the Community
Creates a cleaner, safer environment BIDs provide enhanced cleaning, maintenance, and
safety services that go beyond what the city can offer on its own. This helps keep the district
inviting for residents and visitors.
Supports a great visitor experience From events and marketing to holiday decorations and
public art, BIDs help create the lively atmosphere that makes people want to spend time—and
money—downtown.
Gives businesses a stronger voice Instead of acting alone, businesses work together through
the BID to shape priorities, advocate for improvements, and collaborate with the city on issues
that matter.
Provides stable, reliable funding Because BID assessments are collected consistently, the
district can plan long-term projects and maintain high-quality services year-round.
Boosts economic vitality A well-maintained, attractive district draws more customers,
encourages investment, and supports the success of local businesses.
Why It Matters
A Business Improvement District ensures that the heart of a community continues to grow,
evolve, and shine. It's a way for businesses to take an active role in shaping the future of
downtown, creating a place where people want to visit, shop, dine, and enjoy.
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2026-2027 ANNUAL REPORT PAGE 1
ABOUT
DOWNTOWN �.�
HUNTINGTON �
BEACH
an
A shopping, dining and services rt, .
destination for locals and o' ..
tourists visiting Downtown p a
Huntington Beach � °°�� �.�
ABOUT
The Huntington Beach Downtown Business Improvement District, doing business as Downtown
Huntington Beach, is an independent nonprofit California corporation organized under section
501(c)(6) of the Internal Revenue Code. Established in 2004, the organization exists to
strengthen the economic environment of the Downtown Business District through initiatives
focused on marketing, safety, maintenance, tourism, and special events.
Role as the City's Advisory Board
Downtown Huntington Beach serves as the official Advisory Board to the City of Huntington
Beach for the Downtown Business Improvement District. This role is established under: City
Ordinance 3661, City Ordinance 3797 and California State Code 36500 et seq.
Purpose and Responsibilities
The organization is charged with advancing the vitality and long-term success of the Downtown
District. Its responsibilities include:
1. Promoting Economic Revitalization
Supporting the growth and stability of the District by creating jobs, attracting new businesses,
and preventing economic decline.
2. Generating Revenue for Improvements
Developing and managing funding to support improvements and activities that directly benefit
the District and its stakeholders.
3. Enhancing the District as a Destination
Promoting Downtown Huntington Beach's recreational, cultural, and visitor attractions to
strengthen its appeal as a premier tourist destination.
2026-2027 ANNUAL REPORT PAGE 2
Downtown Huntington Beach
Business Representation
Restaurants
72
Retail
(Salon
hid.) Carts/Kiosk
91
10
Seasonal
30.8% �J,
5
Services/Office
80
MISSION
To be the advocate for our coastal downtown
community creating economic vitality through
improvements and activities; and to establish
the District as a shopping, dining and services _-
destination for locals and tourists.
4.
•
ap _
s ,;� - VISION
PA r `" To be a sustainable catalyst for a thriving and livable
' , downtown, nationally recognized for its diverse local
} businesses and authentic, unique culture. Known for
being welcoming, accessible, clean, safe, fun and
environmentally conscious.
2026-2027 ANNUAL REPORT PAGE 3
Stakeholder Engagement & Beach City Council.
Member Involvement By attending meetings and providing
input, community members help ensure
Downtown Huntington Beach: We that Downtown Huntington Beach
Want You Involved continues to reflect the needs and
The Downtown Huntington Beach is interests of local businesses, property
committed to transparency, owners, residents, and visitors.
collaboration, and active participation
from all stakeholders. Strong Opportunities to Get Involved
engagement from businesses, Active participation from BID members is
property owners, residents, and essential to the success of Downtown
community partners helps ensure Huntington Beach. Members are
that Downtown Huntington Beach encouraged to engage in Board
remains a vibrant destination for meetings, community initiatives, and
commerce, entertainment, and special events throughout the year.
community connection.
Events such as:
Board Meetings and Governance • Sweet on Main
The Downtown Huntington Beach • Burger Fest
Board of Directors meets monthly,
currently on the third Thursday at Seasonal and community-focused events
3:30 p.m. Meetings are typically held provide excellent opportunities for
at the Huntington Beach Art Center businesses to increase visibility, connect
or another location within the with customers, and contribute to the
Downtown District. district's vibrant atmosphere.
In addition, businesses are encouraged
To promote transparency and public to work with the Downtown Huntington
participation, meeting agendas are Beach social media team to highlight
posted on the Downtown Huntington promotions, milestones, products,
Beach website at hbdowntown.com services, and community involvement.
at least 72 hours prior to each
meeting. In addition to monthly Looking Ahead
Board meetings, the BID conducts As Downtown Huntington Beach
quarterly meetings and an annual continues to evolve, stakeholder
meeting each October to gather engagement remains a top priority.
stakeholder feedback and discuss Through open communication, active
priorities, programs, and future participation, and collaborative
initiatives. leadership, the BID will continue working
Public Input and Community to enhance the economic vitality, visitor
Voice experience, and overall success of the
The Board strongly encourages public Downtown District for years to come.
participation and welcomes
comments regarding Downtown
programs, initiatives, and issues h`' nawNI wn d�
affecting the community. ' "
Stakeholder feedback plays an .14vwar
important role in shaping Board
decisions and strengthening
advocacy efforts with the Huntington
2026-2027 ANNUAL REPORT PAGE 4
2025-2026
HIGHLIGHTS
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Collaborated with the City and developed a plan for additional lighting at Z
Park, which the BID is purchasing.
Launched two successful downtown food competitions, Sweet on Surf City
and Burger Fest— that spotlighted our Downtown restaurants and generated
more than 1,700 votes.
Followers, views, and interactions increased by over 400% across all social
media accounts (e.g., Instagram, Facebook) dedicated to Downtown
Huntington Beach businesses and events.
Established an annual and quarterly Marketing Plan.
Hosted a Strategic Plan Workshop.
Worked with Chamber of Commerce and the Strand to organize two (2)
Business Expo's on 5th Street.
2026-2027 GOALS
Reestablish and rename the non-profit and create new by-laws, Articles of
Incorporation, etc. to assist in the management of Downtown Huntington
Beach.
Send out Monthly Newsletters to all members.
Reestablish Welcome packets for all new members.
Introduce quarterly coffee with your Downtown Huntington Beach Board of
Directors.
Respond to City RFP for Surf City Artisan Fair.
Create a Donation Package for Downtown Huntington Beach and Special
Events.
2026-2027 ANNUAL REPORT PAGE 5
MEMBER
OVERVIEW
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Huntington Beach .;
Downtown Business Improvement District
Boundaries and Benefit Zones I&2
There are approximately 250 businesses in the District. Depending on the business type, square
footage, and location, individual business assessments range from $80 to $1,404 per year. There
is no recommendation to increase assessments or area this new year.
2026-2027 ANNUAL REPORT PAGE 6
MEMBER
ASSESSMENT CHART
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ATM $600 $400
Seasonal, 9 mos or less $500 $300
Assessments excluded for apartments, real estate agents, non-profits, home-based businesses and temporary
vendors. Businesses and non-profit organizations outside the area may join with the approval of the BID Board
by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily
participate by paying$30.00 to Downtown Huntington Beach directly.
2026-2027 ANNUAL REPORT PAGE 7
MAINTENANCE
..................,
" . In 2013, the City approached Downtown Huntington Beach to
• -4 oversee the maintenance in Downtown. The partnership increases
the services and oversight. The City's Public Works Department and
1 IN;ii Downtown Huntington Beach have a Maintenance Agreement.
II , Assessment funds are used to enhance the maintenance services.
x
Every three years, Downtown Huntington Beach sends out a
Request for Proposals to ensure fair price and excellent services for
the steam cleaning and porter services. In the current year the
area was increased to include 6th Street commercial, 5th Street
both sides, Pacific Coast Highway from 1st Street to 6th Street in
the commercial area. Malco is the selected contractor. Based on
discussions with the City Council, Malco has increased steam
cleaning the sidewalks on Monday and Thursday nights.
The costs associated with the maintenance contract have surpassed the
originally stipulated amount in the MOU. To address these supplementary
' expenses, the Public Works Department has formally requested additional
funding and in addition, the BID has increased funding.
Downtown Huntington Beach has also allocated additional funds specifically for the
purpose of hiring additional maintenance porters within the Downtown during events
such as the 4th of July, US Open of Surfing and the Pacific Air Show. This proactive
measure is intended to enhance the overall upkeep and functionality of the district during
these events.
2026-2027 ANNUAL REPORT PAGE 8
MAINTENANCE SIDEWALK
CLEANING MAP
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Blue/Green — Monthly and C
as needed Steam `\ "cl 4.''
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2026-2027 ANNUAL REPORT PAGE 9
DOWNTOWN WEEKLY EVENTS
SURF CITY NIGHTS
TUESDAY NIGHTS
,; .,,.4 i ..,• Experience the energy of Surf City Nights, Huntington Beach's beloved weekly
t r „ Certified Farmers' Market and Street Fair. This vibrant, family-friendly event
_.._. ! } y draws both locals and visitors to the heart of downtown for an evening filled
; 1 with community spirit and coastal charm.
Stroll along Main Street and discover a curated mix of vendors offering fresh,
*w `3S, -- ;. locally grown produce, artisan goods, and unique finds. Enjoy live
I` .4 entertainment from talented local bands as they set the soundtrack for a lively
- • :-° and welcoming atmosphere. Downtown businesses join in the celebration with
�• ', exclusive Surf City Nights specials, many extending their storefronts onto the
r street for an even more immersive experience.
} More than just a market, Surf City Nights fosters meaningful connections by
partnering with community organizations and local nonprofits, making it a
true gathering place for all. Event is funded thorugh Downtown Huntington Beach.
SURF CITY ARTISAN FAIR
FRIDAY, SELECT WEEKENDS
The Surf City Artisan Fair is a recurring event designed
to showcase the exceptional handmade and thoughtfully
IU
t - crafted work of local and regional artisans. Celebrating
creativity and craftsmanship, the fair offers a curated
,� + ,,,, ' marketplace where artistry and community come
,. "1 °; together.
1_ f �'. t, I ,: _ Rooted in the Four Corners philosophy—Gathering,
�� . . , Giving, Creative, and Learning—the Artisan Fair goes
t ' �• .` beyond a traditional shopping experience. These pillars
shape an environment that inspires connection,
encourages philanthropy, and promotes the sharing of
'' ideas and skills.
Guests can enjoy a dynamic blend of art, nonprofit initiatives, and interactive experiences,
all thoughtfully integrated to foster engagement and discovery. Community groups and
educational opportunities further enrich the event, making it a place where creativity
thrives and meaningful connections are made.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 10
DOWNTOWN
COMMUNITY EVENTS
SURF CITYSPOOKTACU AR
OCTOBER 31, 2025
A beloved, family- and pet-friendly community event, the
"L;, Downtown Huntington Beach Halloween Spooktacular brings
�` ii �. ., d Main Street to life with festive fun and creative spirit. Each
1Si ; ;�X i} year, the community comes together in costume to enjoy a
..,.u..-.. -4,
,,� :* ar i# .. `w',� safe and lively trick-or-treating experience along participating
1 •, , r.'‘'"T= ++ ,; businesses throughout downtown.
�� # t " gin Families, friends, and visitors can engage with local
,(.- , l. 'fry 3 ..� _ 1�' - community partners while taking part in a variety of activities,
� ' 1. , „M i + including the highly anticipated Main Street costume contest.
2. V., � ..W Adding to the excitement, the pet costume contest showcasing
�� ''' an impressive lineup of creatively dressed pets and their
pr equally enthusiastic owners.
' , ' Downtown businesses help make the event extra special by
) ' fir; providing candy and treats, creating a welcoming and spirited
environment for all ages.
MAGIC ON MAIN STREET
NOVEMBER 12, 2025
�, t 14. , '� �t m± Fv ' <. Magic on Main Street is the annual tree lighting celebration
m
that marks the start of the holiday season at Surf City Nights.
'';: t ." The community gathered for an exciting countdown to illuminate
�:- the Main Street Christmas tree, enhanced this year by the
(` addition of festive snowfall. Holiday cheer filled the street with
- 4, „`- '` live music, unique vendors, and a special appearance by Santa
'1,,,-,..1,-0.7 and his elves.
5 , x -,`- '., ' The event also coincided with Small Business Saturday,
-'* ` -i' :1� highlighted by a proclamation from City, County and State
`, ". leaders, alongside the Chamber of Commerce, encouraging
y' **` support for local businesses.
2026-2027 ANNUAL REPORT PAGE 11
DOWNTOWN
COMMUNITY EVENTS
MAIN STREET BLOCK PARTY
September 27,2025
Downtown Huntington Beach is a proud sponsor of the Main
�� r1 - �. Street Block Party on Saturday, July 4th. A tradition of
RV� ` Independence Day festivities, the event featured live music by the
�' .,, -. erm•_0.»,' Ramsey Brothers Band and Redneck Rodeo.
• -4:. `�l."4 ,.s The highlight of the Block Party was the new vintage car show. This year
jt- t,." 'D,;" :�v- the Bike Parade peddled off from Huntington Beach City Hall down Main
4/,‘4., ,�, `` �0" Street to PCH and Main Street on July 5th. The spirit of Independence
Day was displayed on many bikes. Event is funded thorugh Downtown
Huntington Beach.
SURF CITY DAY
September 27,2025
Ay A 1
Along with the International Surf Museum, the Vintage Surfboard
Y?yY-1)144 T„;,..7 • , Collector Club, and Rockin' Fig, locals and visitors come together to
�,,c'� �;- - celebrate the vibrant culture of Surf City USA at this exciting
it , community event. Event highlights include:
' , , Fun vendors and family friendly activities
? ��i�r�x, a ' � ` Kowabunga Van Klan Bus Show
l k i . x h 1 • ,fi Event is funded thorugh Downtown Huntington Beach.
bil
CHILI AT THE BEACH
August 23,2025
' !
' : "� 1 * r 'F; The annual Chili at the Beach heated up Main Street! Guests enjoyed a day
14
• • ./ t r z of flavor and fun as chili contestants showcase their best recipes.
'� « k Guests sampled a variety of chili entries and vote for their favorites,
featuring local vendors and dedicated charity partners who help make this
beloved event a true community tradition.
Event is funded thorugh Downtown Huntington Beach.
2026-2027 ANNUAL REPORT PAGE 12
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
2026-2027 ANNUAL REPORT PAGE 13
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to
create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach, the program has proven to be a valuable asset to the Downtown
District. Ambassadors actively contribute through:
• Regular Patrolling - Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD - Working closely with the Huntington Beach Police Department(Downtown Detail) to address
safety matters
• Assistance and Guidance- Supporting visitors by providing directions, answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services, seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street. The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management — Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGE 15
2026-2027 BUDGET
REVENUE SOURCES
City Assessment
All businesses located within the District boundary pay a nominal fee from $80.00 to $1,404.00 when the business is
established and annually with the Business License renewal. The Assessments raised are used to benefit the full
District. Traditionally during the last five years, the District has used the funds for the Ambassador Program, Enhanced
Maintenance (Malco), Holiday Beautification, Marketing, Community Events (Spooktacular, Miracle on Main), Financial
Services, CRM (a Consumer Relationship Management Program) and funds rolled over, a Public Improvement Project,
based on input of the City Council, which is the Z Park Lighting. The current estimation of Assessment fees for 2026/2027
is $115,000. In addition, Visit Huntington Beach (VHB) contributes $40,000 to Ambassador Services.
HB Downtown (Non-Profit)
A majority of the expenditures for the operations of the Downtown HB and HB Downtown are from the HB Downtown
budget. The funding sources include Surf City Artisan Fair (SCAF), Surf City Nights (SCN), and potential sponsorships.
Expenditures include office rent, insurance, accounting/legal, printing, Contractors/consultants for Executive Director,
Administrative Assistant, social media, SCAF and SCN Managers, office, repairs, telephone/internet. The budget will be
adopted by the HB Downtown Board and presented to the City of Huntington Beach City Council. It has been increased
due to the requirement for HB Downtown to pay a portion of benefits for the consultants.
Maintenance/Malco
The City's Public Works department and Downtown Huntington Beach have an ongoing maintenance agreement. The initial
Memorandum of Understanding (MOU) was established in 2013. The costs associated with the maintenance contract have
surpassed the originally stipulated amount in the MOU. To address these supplementary expenses, the Public Works
department requested additional funding and the BID has increased funding. The designated funds are earmarked for
specific purposes related to enhanced maintenance and porter services for. These funds can be utilized to bridge the gap
between the actual maintenance expenses and the amount specified in the existing MOU.
Reserves/SBA Loan/Contingency
In October 2020 the BID Board of Directors applied for an EIDL loan, which was awarded in the amount of$150,000 which
was awarded and received on Dec. 31, 2020. In June 2021, the Board applied for an additional $45,300. The Board
placed $50,000 in the BID's Main Account for use as operating capital. The additional $145,300 was placed in the Reserve
account to meet minimum funding requirements. The Loan was applied for, due to SCN's and SCAF both being cancelled
due to COVID and the BID was challenged for revenue. The loan was provided with a 2.75% interest rate. The loan will
need to be repaid and staff is working with the IRS on repayment plans
2026-2027 ANNUAL REPORT PAGE 16
2026-2027 BUDGET
Downtown Huntington Beach Budget
2026-27
REVENUE
Downtown MB Assessment 5115,000.00
Visit Huntington Beach $40,000.00
Public Works(Mako) $220,000.00
SCN/SCAF $595,000.00
Events' 512,500.00
Parking 57,000.00
Estimated Carry-Over'• $55,000.00
TOTAL $1,044,500.00
Expense
Downtown HD Assessment 5115,000.00
Visit Huntington Beach $40,000.00
Public Works(Mako) 5220,000.00
Ambassadors $18,500.00
Mako•Special Events $7,500.00
Consultant Services"' $150,000.00
Accounting/Legal/Bank/Fees $27,000.00
Rent(Office/Storage) $19.000.00
Office Supplies/Repairs&Maint. $4,000.00
Insurance.Licenses&Fees $5,500.00
Meeting/Training 52,500.00
Board Elections $1,500.00
Dues/Subscriptions $1.500.00
Telephone/Internet $4,500.00
Events $3,000.00
Printing $2,000.00
Parking(SCN/SCAF) $8,000.00
SCN
Event Management 590,725.00
Logistics $12,970.00
Marketing/Entertainment $4,850.00
JCL Traffic Control $64,400.00
State County Fees $9,450.00
Free Parking Passes $300.00
Malco $36,360.00
$219,055.00
SCAF#
Event Management S70„865.00
Logistics $8,554.00
Facility Fee $57,650.00
Malco Maintenance(set up) $14,350.00
Security 529,050.00
Marketing/Entertainment $4,850.00 $185,519.00
TOTAL $1,034,074.00
•Suit Cue mss,Chi at the Beach,Sweet an Surf Gee ateser ash,ete
••Based on Awe Finencie4a
••`Fett.0ir•Admit,Ass,Social Mediu
M Assumption that CMS atilt continue to openrte tee SCAF
A surplus of approximately $2,000 in BID assessments is anticipated to be carried over
from the previous year.
2026-2027 ANNUAL REPORT PAGE 17
ASSESSMENT PROCESS
The District's Advisory Board, Downtown Huntington Beach, is required to prepare an annual
report to be submitted to the Huntington Beach City Clerk. The annual report contains a
proposed work plan, a detailed budget for the upcoming year, a summary of accomplishments,
and the following information:
• Proposed changes in the boundaries of the parking and business improvement areas or in any of the
benefit zones within the area in FY 2026-2027 (no proposed changes)
• Improvements and activities to be provided for FY 2026-2027 (to be determined)
• The cost of providing improvements and the activities for FY 2026-2027 (page 11)
• Method and basis of levying the assessment for FY 2026-2027 (page 5&6, under BID
Member Overview and Assessment Chart)
• Amount of any surplus or deficit revenues to be carried over from previous year
(approximately $2,000)
• Amount of additional contributions to be made from sources other than assessments (under Budget)
The annual assessment process requires City actions, including two City Council meetings, where
the City Council must adopt resolutions approving the assessment for the upcoming year.
1st City Council Meeting (Tuesday, September 1, 2026)
• Presentation of the FY 2026-2027 Annual Report and proposed budget and action by Council
on a Resolution of Intention to levy assessments
Public Notice
* Publish Resolution of Intention to Levy an Annual Assessment in a newspaper(at least 7 days
prior to the public hearing)
2nd City Council Meeting (Tuesday, October 6, 2026)
• Public hearing on the annual assessment and to receive protests against levy of assessments
and Council action confirming the levy of assessments
At or before the public hearing, all members of the District and public are welcome to protest the
annual assessment. Each protest vote is weighted based on the amount of the assessment paid
by the business. If the City receives written protests totaling 50% or more of the total assessment,
the assessment will not be levied for that year. Even if there is not an assessment for a particular
year, the Downtown BID remains, and the annual process to levy the assessment will start over in
the next year.
2026-2027 ANNUAL REPORT PAGE 18
PUBLIC HEARING
PROCESS
How can I provide Public Hearing Comments For or Against the Assessment?
At the annual public hearing, all members of the District and the public are welcome to speak
to the City Council regarding the annual assessment. A protest against the levy assessment
may be:
• made orally or in writing
• made at the public hearing; however, in order to count in calculating whether businesses
paying 50% or more of the proposed assessments are against the assessment, a protest
must be in writing and received before the public hearing
Each written protest must be received by the City Clerk no later than the public hearing.
Written protest against the benefit assessments to be levied may be:
• mailed to the City Clerk of the City of Huntington Beach at 2000 Main Street, Huntington
Beach, California 92648
• emailed to juan.esquivel@surfcity-hb.org (Assistant City Clerk) with the subject line:
Downtown BID Assessment Protest submitted to the City Clerk before the public hearing
Each written protest must be filed by an owner of a business located within the District and
signed by the person shown on the official records of the City as being the owner or
designated agent of that business. For purposes of District protests, the"official records"of
the City are the City business license database. If the person signing the protest is not shown
on the official records of the City of Huntington Beach as the owner of the business, then the
protest shall contain or be accompanied by written evidence that the person is the
"designated agent"for the corporation or entity. A written protest may be withdrawn from
record at any time before the conclusion of the public hearing.
If there are a large number of written protests submitted on a timely basis, the City Council
has the option to close the public hearing and then continue the matter to its next regularly
scheduled meeting to allow for a thorough counting of the submitted written protests. If
written protests have been timely submitted by the owners of the businesses within the
District that will pay fifty percent (50%) or more of the total assessments of the entire District,
then no further proceedings to levy the assessments shall occur for the FY 2024-2025 year
and any new proceedings to levy assessments shall not be undertaken again for a period of at
least one(1) year from the date of the finding of the 50%or more written protest by the City
Council. If the 50% or more written protest is only as to an improvement or activity proposed
in the annual report, then that type of improvement or activity shall not be included in the
upcoming year.
2026-2027 ANNUAL REPORT PAGE 19
' � � ' BOARD OF DIRECTORS
i
,,,,,,- ,-, - .., ci, ..„, .1/4m : AND COMMITTEES
i' _•,,...,
��, e , ", _
- ° a�, la`2.te o _—_._
iii i r t
�, ► , .
EXECUTIVE COMMITTEE 2025-2026 COMMITTEES
President: Kari Ivey, Second Floor Ad-Hoc Bylaws Committee:
Treasurer: Stephany Smith, Mane Kharacter o Nicole Llido, Stephany Smith
Secretary: Darrick Hearn, Sandy's Beach Shack Finance & Governance Committee:
o Kari Ivey, Darrick Hearn, Stephany
Smith
BOARD OF DIRECTORS o
Nominating Committee:
o Stephanie Wilson
Gustavo Cruz, Fred's Cantina
Donnie Lancaster, Sancho's Tacos Ad Hoc Surf City Nights/Artisan Fair
o Committee: Kari Ivey, Darrick Hearn,
Wing Lam, Wahoo's Fist Tacos Stephany Smith
Nicole Llido, Visit Huntington Beach Outreach Committee: Darrick Hearn
Special Events Committee: Stephany Smith, Wing
Lam
For additional information and comments, please contact:
HB Downtown at (714)-536-8300
Email: info@hbdowntown.com
Website: www.HBDowntown.com
141'JrM£
W. 1IWltiIWN- A.
ten.
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2026-2027 ANNUAL REPORT PAGE 20
Reso No. 2026-26
Exhibit"B"
Exhibit B : Map of the District,
Assessment Schedule, and
Businesses to be Assessed
Reso No. 2026-26
Exhibit "B"
DISTRIC . . ',Ot -4-U a a
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Downtown Business Improvement District m
Boundaries and Benefit Zones 1& 2
ASSESSMENT FORMULA
Category Benefit Zone 1 Benefit Zone 2
Retail
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $800
Restaurants
1,000 sq. ft. or less $351 $200
1,001 - 2,500 sq. ft. $702 $400
2,501 - 4,999 sq. ft. $1,053 $600
5,000+ sq. ft. $1,404 $900
Hotels
20 rooms or less $468 $400
21 - 50 rooms $936 $800
51 rooms or more $1,404 $1,200
Services/ Office
1st Floor $281 $160
Basement, 2nd Floor or Higher
1,000 sq. ft. or less $120 $90
1,001 - 2,500 sq. ft. $150 $120
2,501 - 4,999 sq. ft. $300 $150
5,000+ sq. ft. $700 $350
Cart/ Kiosk $100 $80
Banks/ ATM $600 $400
Seasonal, 9 mos or less $500 $300
“3 a r 363 3x,,�,r �, «x
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ar
1 LOOK VINTAGE
1 OZ COFFEE
221 N MAIN STREET BEACH PROPERTIES LLC
25 DEGREES
2ND FLOOR FAD
602 COFFEE HOUSE
AAA POSTMART LLC
ADVENTURE INC
ALOHA GRILL
ALUMA MEDICAL AESTHETICS
AMAZONIA BOWL
AMBIT CONSULTING LLC
AMERICAN VINTAGE
ANDE'S PERUVIAN ARTS AND CRAFTS (CT)
APPE IZAKAYA
ATM GLOBAL INCORPORATED
B J'S RESTAURANT & BREWHOUSE ATTN: LICENSING
B L K EARTH SEA SPIRITS
BALLANCED AESTHETICS LLC
BANZAI BOWLS
BARE BUNNY AESTHETICS
BASKIN ROBBINS #362100
BEACH ISLAND
BEAUTIFIED BY BEEZ
BEAUTY BOX
BEAUTY BUNGALOWS BY PORCELAIN
BOBASAUR
BOGGELN & COMPANY CPA
BONDI BOWLS
BREEZA
BREWSTER'S ICE
BRIGHTWATERS WINE BAR LLC
BROAD STREET OYSTER COMPANY SURF CITY
BRUNO'S BAR & GRILLE LLC
BURT'S BURGERS
C NEW LAND DESIGN CENTER
CA ACCESSORIES LLC
CAL IT GROUP
CALI SHORE STORE
CALIFORNIA CLOTHING
CALIFORNIA CURATED
CAPITAL INVESTMENT NETWORK INC
CENTER FOR ORAL HEALTH
CHAMPAGNES KITCHEN
CHARLIE'S GYROS
COACH'S MEDITERRANEAN GRILL
COASTLINE REAL ESTATE INVESTMENTS LLC
COLDSTONE CREAMERY
COLDWELL BANKER ENVISION
COMPASS
CONTINENTAL 1 HOUR CLEANERS
CORREA & ASSOCIATES
CRUISERS PIZZA BAR GRILL
CUCINA ALESSA HB
CVS/PHARMACY #819
D3O
DAIRY QUEEN
DARE ME BIKINI
DENTAL URGENT CARE
DIANE'S BIKINIS
DIRTY DOG WASH
DUKE'S
DWIGHT'S BEACH CONCESSION
EARTHS ELEMENTS
EL DON LIQUOR
EUROPA NAIL STUDIO
EXCELL LUXE LAB
F H A REVIEW
F45 DOWNTOWN HB
FOUR SONS BREWING
FRED'S MEXICAN CAFE
FREIGHTSAVER.COM
FUSION HOME LOANS LLC
GALITZEN PROPERTIES
GRUPO GALLEGOS
G'S BOATHOUSE
HABACHIHANA GRILL
HAIR BY JESSIE LU
HANDEL'S HUNTINGTON BEACH
HAPPY BODY WELLNESS
HB SPEED SHOP
HB STRENGTH CO
HEADLINER
HEADSPA HB
HORN HOLISTIC HEALTH
HOT SPOT PIZZA
HQ GASTROPUB
HUNTINGTON BEACH BEER COMPANY
HUNTINGTON BEACH EASY RIDER, DANK CLOTHING
HUNTINGTON BEACH REALTY
HUNTINGTON SURF & SPORT
HUNTINGTON SURF AND SPORT
HURRICANES BAR & GRILL
IMAGINCY
INFINITYU
INIS THE ENERGY OF THE SEA
INNOCEAN WORLDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
INVESTMENT BUILDERS LLC
IPA 1031 GROUP LLC
IRON FOUNDATION J&W / THE X GENE ALPHARISE
J & J COASTAL LENDING
JACK'S BEACH CONCESSION
JACK'S SURFBOARDS
JAN'S HEALTH BAR
JAX BICYCLE CENTER
JAY BIRD'S
JOLIE & THE BELLE
JPG Inc. dba Oak Leaf Productions
KILLARNEY'S
KING LOU PETS
KITE CONNECTION C/O DAVE SHENKMAN
KOKOMOS SURF SIDE
KUO JESSICA
LA MOME SPA
LATINA BEAUTY BAR
LAURENS WELLNESS
LE HOTEL LLC
LOCAL MOTION INC
LONGBOARD RESTAURANT & PUB
LUNA UNITED
M E HELME HOUSE FURNISHING CO
MAH KI N THAI & SUSHI
MAILBOX STATION
MAIN ST BARBERS
MAIN ST LIQUOR MARKET
MAIN STREET CLEANERS
MAIN STREET HAIR COMPANY
MAIN STREET OPTICAL & BOUTIQUE
MAIN STREET WINE COMPANY
MAKIN WAVES SALON
MAMA ON MAIN
MANE KHARACTER
MANGIAMO GELATO
MILK AND HONEY HB
MODEL CITIZEN
MODERN PARKING INC
MONTGOMERY JEWELERS
MYSTIC BOX LLC
NEIRA DESIGNS & FIX-IT ETC
NESTOR SOLUTIONS LLC
NO KA 01
NORTH SHORE POKE CO
OC BARBERS EXECUTIVE STUDIO
OC SKIN & SUGAR
ODDBYTES LLC
ONLY IN CALIFORNIA GENERAL STORE
PACIFIC COAST ARCHITECTS
PACIFIC RIM TAX & ACCOUNTING
PACIFIC SOTHEBY'S INTERNATIONAL REALTY
PALADIN LEGAL DEFENDERS
PARKING CONCEPTS INC
PARLOR DOUGHNUTS
PERQS NIGHTCLUB & SPORTSBAR
PETE'S MEXICAN FOOD
PHO BULOUS
PHOTO HOUSE INC
PIERSIDE COMMISSARY
PLAYGROUND MINI GOLF
POLY CONSULTING INC
PORCELAIN HAIR STUDIO / PORCELAIN HAIR
EXTENSIONS
PREMIER CUSTOMS BROKERS INC
PRIMECUTTAQUERIA INC
PURE BLISS MAIN STREET DAY SPA
R M A INTERNATIONAL LANDSCAPE ARCHITECTURE &
PLAN
REAL THAI FOOD
RED PERSIMMON NAILS & SPA
RENOWNED RECRUITMENT GROUP LLC
RIO MEDIA INC
RIP CURL SURF CENTER
RIPCORD DIGITAL INC
ROBERT KOURY PROPERTIES
ROCKIN FIG SURF SHOP
ROCKY MOUNTAIN CHOCOLATE FACTORY
RY'S POKE SHACK
SAIL PROPERTIES INC
SAINT SAL LABS
SALON RETRO
SALT HAIR LOUNGE
SALTY FOR EVER
SAM PA'S PIZZA CAFE
SANCHO'S TACOS
SANDBAR COCINA Y TEQUILA
SANDY'S BEACH SHACK
SAUL & CO HOME SERVICES
SCHELIN ULDRICKS & CO
SENSE OF BALI
SESSIONS WEST COAST DELI
SHABU ON FIRE
SHARKEEZ
SHOREBREAK HOTEL
SKIN AMENITIES
SMILES CAFE
SMOKERZ LAND 3 SMOKE SHOP
SOUTHNORTE BEER CO
SPEEDY CREDIT REPAIR INC
STARBUCKS COFFEE #575
STEWARDSHIP WEALTH MANAGEMENT SOLUTIONS
STILL NOVEL
STUDENT LOAN RESOURCE GROUP
SUBCULTURE SANDWICH SHOP
SUGAR CABANA
SUGAR SHACK CAFE
SUITE INSPIRATION
SUNGLASS HUT #F557
SUNWEST REALTY
SUR COFFEE
SURF CITY CHIROPRACTIC
SURF CITY MARKET
SURF CITY STORE
SURGICAL REPUBLIC
SUSHI NIGIRIBA
SUSHI ON FIRE
T K BURGERS
T R RANCH SERVICES LLC
TACOS LOS CHOLOS
TAI SOFTWARE
TEXT KEVIN ACCIDENT ATTORNEYS
THAI WAVE
THE BEAUTOX PLACE
THE BELLADONNA
THE BLOW DOWN LLC
THE CHEMISTRY LOUNGE SALON
THE FOCACCIA HOUSE LLC
THE FUNNEL HOUSE
THE HOUSE SALON
THE IRISHMAN
THE RIA PIZZERIA
THE SKINN LAB
THE UPS STORE 7820
TOP DOG BARKERY BATH & BOUTIQUE
UNCLE FLUFFY
UNIT K TATTOO
WAHOO'S FISH TACO
WATERFRONT BEACH CABANA
WAVES
WEAVER CONSULTING GROUP LLC
WESTLAND BUSINESS SERVICES INC
WINDHORSE
ZACKS PIER PLAZA
ZACKS TOO
ZEPHYR BARBERSHOP
ZERO ZERO PIZZERIA
ZIGGYS ON MAIN
ZIMBABWE HB GIFTS & ACCESSORIES (CT)
Reso No. 2026-26
Exhibit "C"
Exhibit C : Improvements
and Activities
Reso No. 2026-26
Exhibit "C"
IMPROVEMENTS AND
ACTIVITIES
The following are recommendations from the Advisory Board on the expenditure of revenues
derived from the levy of assessments, estimated to total $115,000 for FY 2026-2027:
AMBASSADOR PROGRAM
$35,000*
ENHANCED MAINTENANCE
$21,000**
HOLIDAY BEAUTIFICATION
$25,800.00
MARKETING
$10,000.00
COMMUNITY EVENTS
$18,000.00
CRM
$3,000.00
FINANCIAL SERVICES
$2,200.00
*Total contract for Ambassador Services is $93,500: $40,000 (VHB), $35,000 (Assessment) and
$18,500 (Downtown Huntington Beach).
** Total contract for Malco Maintenance is $248,590: $21,000 (Assessment); $ 220.000 (Public
Works), $7,500 Downtown Huntington Beach) for Special Events (Independence Day Events, Air
Show, US Open). (Does not include SCAF or SCN)
2026-2027 ANNUAL REPORT PAGE 13
2026-2027
ACTIVITIES AND IMPROVEMENTS
AMBASSADOR PROGRAM
The Ambassador Program is designed to build positive relationships and maintain a visible presence among business
owners, patrons, and visitors in Downtown Huntington Beach during weekends, holidays, and special events. Its goal is to
create a safe, welcoming environment where all visitors can enjoy their time downtown.
Ambassadors communicate through a coordinated WhatsApp network that includes restaurant and bar managers, owners,
and security personnel, ensuring quick and effective information sharing.
Funded by BID Assessments and Visit Huntington Beach, the program has proven to be a valuable asset to the Downtown
District. Ambassadors actively contribute through:
• Regular Patrolling - Maintaining a consistent presence while engaging with the community
• Observation and Reporting - Identifying and reporting safety concerns, disturbances, and incidents
• Collaboration with HBPD - Working closely with the Huntington Beach Police Department (Downtown Detail) to address
safety matters
• Assistance and Guidance- Supporting visitors by providing directions, answering questions, and recommending local
attractions
The Ambassadors'commitment to safety, community engagement, and strong collaboration with HBPD has enhanced the
overall experience and strengthened the positive image of Downtown Huntington Beach.
ENHANCED MAINTENANCE
Downtown Huntington Beach is a vibrant destination for both residents and visitors, particularly during peak seasons and
major events. To maintain a clean and welcoming environment, proactive measures are taken to supplement standard
City services.
Funding is allocated for additional maintenance support during high-traffic periods and to bridge the gap between the
City of Huntington Beach MOU and current service needs. Enhancements this year include:
• Expanded steam cleaning services
• Daily porter services, seven days a week
• Full coverage of the BID Assessment area by Malco
These efforts ensure a consistently clean, safe, and enjoyable environment, reinforcing Downtown Huntington Beach as a
premier destination.
HOLIDAY BEAUTIFICATION
During the holiday season, Downtown Huntington Beach is transformed with festive lighting and illuminated snowflakes
along Main Street. The centerpiece is the decorated Christmas tree located on the second block of Main Street, serving as
a focal point that brings the community and visitors together to celebrate the season.
The holiday theme is"beach-themed"holiday design, expanding enhancements to include 6th Street and the fourth block
of Main Street—further elevating the holiday experience throughout the district.
2026-2027 ANNUAL REPORT PAGE 14
2026-2027
ACTIVITIES AND IMPROVEMENTS
MARKETING
Marketing and events play a critical role in promoting and shaping the identity of the Downtown District. Through a
strategic, multi-channel approach—including digital communications and community programming—we effectively
engage stakeholders and strengthen the brand of Downtown Huntington Beach.
Assessment fees support a range of marketing initiatives, including the website, social media, and email outreach.
To further enhance these efforts, a new Social Media Consultant was retained to expand reach, engagement, and
overall marketing effectiveness.
COMMUNITY EVENTS
Signature community events such as the Independence Day Block Party, Surf City Spooktacular, and Magic on Main
Street have become highly anticipated annual traditions.
These events:
• Increase visibility and foot traffic
• Create memorable experiences for attendees
• Strengthening community engagement
• Enhance the Downtown Huntington Beach brand
To further support year-round activity, Downtown Huntington Beach added Sweet on Main and Burgerfest to
encourage residents and visitors to try our restaurant offerings. An event on 5th Street will be added.
CRM
The Huntington Beach City Council recommended that the BID adopt a Customer Relationship Management (CRM)
system to support long-term organizational success and stakeholder engagement.
Key benefits of CRM implementation include:
Centralized Data Management — Consolidates contact information, communication history, and key stakeholder
details into a single, up-to-date system
Improved Stakeholder Relationships - Enables a deeper understanding of stakeholder needs and preferences,
allowing for more personalized engagement
Targeted Marketing Campaigns - Supports tailored messaging to specific audience segments, increasing
engagement and overall effectiveness
The CRM platform strengthens operational efficiency and allows for a more proactive, strategic approach to
communication.
FINANCIAL SERVICES
Financial operations are supported through monthly services provided by a third-party CPA, along with bank
management and QuickBooks integration. These systems have streamlined processes, improved financial accuracy,
and enhanced transparency in reporting.
2026-2027 ANNUAL REPORT PAGE 15
Res. No. 2026-26
STATE OF CALIFORNIA
COUNTY OF ORANGE ) ss:
CITY OF HUNTINGTON BEACH )
I, LISA LANE BARNES, the duly elected, qualified City Clerk of the
City of Huntington Beach, and ex-officio Clerk of the City Council of said City, do
hereby certify that the whole number of members of the City Council of the City of
Huntington Beach is seven; that the foregoing resolution was passed and adopted
by the affirmative vote of at least a majority of all the members of said City Council
at a Regular meeting thereof held on September 1, 2026 by the following vote:
AYES: Gruel, Kennedy, Twining, Burns, McKeon, Van Der Mark, Williams
NOES: None
ABSENT: None
ABSTAIN: None
City Clerk and ex-officio Clerk of the
City Council of the City of
Huntington Beach, California
PROOF OF SERVICE OF PAPERS
STATE OF CALIFORNIA )
) ss.
COUNTY OF ORANGE )
I am employed in the County of Orange, State of California. I am over the age of 18 and
not a party to the within action; my business address is 2000 Main Street, Huntington Beach,
CA 92648.
Pursuant to Code of Civil Procedure § 1094.6, on September 3, 2026, I served the
foregoing documents(s) described as: Resolution No. 2026-26—A Resolution of the City
Council of the City of Huntington Beach Declaring the City's Intention to Levy an Annual
Assessment for Fiscal Year 2026-2027 Within the Huntington Beach Downtown Business
Improvement District on the interested parties in this action by placing a true copy thereof in a
sealed envelope addressed as follows:
249 — See label list
a. [X] BY MAIL -- I caused such envelopes to be deposited in the mail at Huntington Beach,
California. I am "readily familiar" with the firm's practice of collection and processing
correspondence for mailing. It is deposited with U.S. Postal Service on that same day
in the ordinary course of business, with postage thereon fully prepaid. I am aware
that, on motion of a party served, service is presumed invalid if postal cancellation date
or postage meter date is more than 1 day after date of deposit for mailing in the
affidavit.
b. [ ] BY MAIL -- By depositing a true copy thereof in a sealed envelope with postage
thereon fully prepaid in the United States mail at Huntington Beach, California,
addressed to the address shown above.
c. [ ] BY DELIVERY BY HAND to the office of the addressee.
d. [ ] BY PERSONAL DELIVERY to the person(s) named above.
e. [ ] BY FAX TRANSMISSION to No.
I declare under penalty of perjury under the laws of the State of California that the
foregoing is true and correct.
Executed o tember 3 2026, at Huntington Beach, California.
Senior Deputy City Clerk
g:/followup/appeal/!!proof of service letter!!.doc
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FUSION HOME LOANS LLC GALITZEN PROPERTIES GRUPO GALLEGOS
PCH JV9 LLC DON GALITZEN GRUPO GALLEGOS
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G'S BOATHOUSE HABACHIHANA GRILL HAIR BY JESSIE LU
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HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
SAIL PROPERTIES INC SAINT SAL LABS SALON RETRO
SAIL PROPERTIES INC SAINT VISION TECHNOLOGIES LLC BRANDON BAGGETT
315 3RD STREET STE D 7131 YORKTOWN AVE 315 3RD STREET STE F
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648-5173
H8 8'i ,�?�o / /o. .2v2o-a9- P/20 0-202 -�z
SALT HAIR LOUNGE SALTY FOR EVER SAMPA'S PIZZA CAFE
SALT HAIR LOUNGE LLC SALTY FOR EVER LLC SAMPA'S PIZZA CAFE INC
410 MAIN ST STE 104 121 MAIN ST 303 3RD ST# 130
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
SANCHO'S TACOS SANDBAR COCINA Y TEQUILA SANDY'S BEACH SHACK
SANCHO'S TACOS INC PRIME-MEX RESTAURANT LLC SURF CITY T S P LP
424 VIAALEGRE 703 PIER AVE SUITE B815 315 PACIFIC COAST HIGHWAY
SAN CLEMENTE, CA92672 HERMOSA BEACH, CA90254 HUNTINGTON BEACH, CA92648
SAUL& CO HOME SERVICES SCHELIN ULDRICKS & CO SENSE OF BALI
SAUL MANZO SCHELIN ULDRICKS & CO TRI FEBRI SHAPIRO
7851 CASA BLANCA ST 9682 SCOTSTOUN DR 526 MAIN ST UNIT 101-04
RIVERSIDE, CA95402 HUNTINGTON BEACH, CA92646 HUNTINGTON BEACH, CA92648
SESSIONS WEST COAST DELI SHABU ON FIRE SHARKEEZ
SESSIONS SANDWICHES NEWPORT BCH H B SHABU INC SURF CITY HOSPITALITY
414 PACIFIC COAST HIGHWAY 301 MAIN STREET# 103 703 PIER AVE# B-815
HUNTINGTON BEACH, CA92648-5163 HUNTINGTON BEACH, CA92648 HERMOSA BEACH, CA90254
SHOREBREAK HOTEL SKIN AMENITIES SMILES CAFE
DIAMONDROCK HB TENANT LLC SKIN AMENITIES INC TAHIR KHAN DDS INC
500 PACIFIC COAST HWY 603 DELAWARE ST 305 ORANGE AVE STE E
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
SMOKERZ LAND 3 SMOKE SHOP SOUTHNORTE BEER CO SPEEDY CREDIT REPAIR INC
ASAP TOBACCO 2 INC SOUTHNORTE BRANDS LLC SPEEDY CREDIT REPAIR INC
19042 BROOKHURST STREET 300 PACIFIC COAST HWY STE 440 6891 STEEPLECHASE CIRCLE
HUNTINGTON BEACH, CA92646 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
STARBUCKS COFFEE #575 STEWARDSHIP WEALTH MANAGEMENT STILL NOVEL
STARBUCKS CORPORATION THE FINANCIAL STILL NOVEL INC
PO BOX 34442 - STAX2 101 MAIN STREET STE 220 428 MAIN STREET#207
SEATTLE, WA98124 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
STUDENT LOAN RESOURCE GROUP SUBCULTURE SANDWICH SHOP SUGAR CABANA
STEPHANIE HEATON EXTRAORDINARY SANDWICHES INC CHERYL CALLAHAN
200 MAIN ST STE 205 300 PACIFIC COAST HWY STE 106 5911 LOURDES DRIVE
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92649
SUGAR SHACK CAFE SUITE INSPIRATION SUNGLASS HUT#F557
TIM & MICHELE TURNER ONEAL GROUP LLC LUXOTTICA OF AMERICA INC
18052 FRESHWATER CIRCLE 20701 BEACH BLVD SPACE 259 13555 N STEMMONS FWY
HUNTINGTON BEACH, CA92648-1122 HUNTINGTON BEACH, CA92648 DALLAS, TX75234
SUNWEST REALTY SUR COFFEE SURF CITY CHIROPRACTIC
TYLER NICOLE INC SUR COFFEE SPINECARE USA CORPORATION
6542 BLUE HERON DRIVE 214 5TH ST STE 102 411 MAIN ST STE B
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648-8190 HUNTINGTON BEACH, CA92648
He 80 ,2 Alt). -2D21 O -.20 FY-264e- -2.6277
SURF CITY MARKET SURF CITY STORE SURGICAL REPUBLIC
SURF CITY MARKET SURT CITY STORE LLC SURGICAL REPUBLIC
200 MAIN ST UNIT 103A 60 MAIN ST 428 MAIN STREET STE 205
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
SUSHI NIGIRIBA SUSHI ON FIRE T K BURGERS
SUSHI-TEN USA INC BANGKOK GROUP LLC T K FAST GRILL INC
1505 W ALTON AVE 301 MAIN ST STE 103 2212 S LYON STREET
SANTA ANA, CA92704 HUNTINGTON BEACH, CA92648 SANTA ANA, CA92705
T R RANCH SERVICES LLC TACOS LOS CHOLOS TAI SOFTWARE
T R RANCH SERVICES LLC TACOS LOS CHOLOS TRANSPORTATION APPLIED INTELLIGENCE
214 5TH STREET#201 300 PACIFIC COAST HWY# 113 401 MAIN STREET STE 201
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH,CA92648
TEXT KEVIN ACCIDENT ATTORNEYS THAI WAVE THE BEAUTOX PLACE
CROCKETT LAW GROUP LLP THAI WAVE INC THE BEAUTOX PLACE
7700 IRVINE CENTER DR#400 522 MAIN STREET 1926 PINE STREET
IRVINE, CA92648 HUNTINGTON BEACH, CA92648-5134 HUNTINGTON BEACH, CA92648
THE BELLADONNA THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON
DEVIN MENA THE BLOW DOWN LLC THE CHEMISTRY LOUNGE SALON LLC
315 3RD ST STE M 3195 MORITZ DRIVE 428 MAIN STREET#102
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92649-1877 HUNTINGTON BEACH, CA92648
THE FOCACCIA HOUSE LLC THE FUNNEL HOUSE THE HOUSE SALON
THE FOCACCIA HOUSE LLC HEIDI'S SWENSENS OF LONG BEACH LLC THE HOUSE SALON LLC
200 MAIN ST# 110 168 HARVARD LANE 129 CABRILLO STREET#202
HUNTINGTON BEACH, CA92648 SEAL BEACH, CA90740 COSTA MESA, CA92627
THE IRISHMAN THE RIA PIZZERIA THE SKINN LAB
RAYMERICA INC JEB ADVENTURES INC ALYSSA JADE MARIE C GUTIERREZ
424 OLIVE AVENUE 9742 VILLA PACIFICA DR 614 15TH ST
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92646 HUNTINGTON BEACH, CA92648
THE UPS STORE 7820 TOP DOG BARKERY BATH & BOUTIQUE UNCLE FLUFFY
TRADEWINDS CORPORATION SUNDOG VENTURES LLC MR BAKERY INC
501 MAIN ST STE F 180 5TH ST#110 120 5TH ST#120
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
UNIT K TATTOO WAHOO'S FISH TACO WATERFRONT BEACH CABANA
MARCUS ARROYO MORNING JADE CORPORATION WATERFRONT INC
315 3RD ST UNIT K 1185 WARNER AVENUE 21100 PACIFIC COAST HWY
HUNTINGTON BEACH, CA92648 TUSTIN, CA92780 HUNTINGTON BEACH, CA92648
WAVES WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC
HOPE AND FLOWER LLC WEAVER CONSULTING GROUP LLC WESTLAND BUSINESS SERVICES INC
124 MAIN STREET STE 102 101 MAIN ST STE 220 PO BOX 327
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 GALLATIN GATEWAY, MT59730
/1 BID Q ,Va .222to-.2 p y .222O- 2e2-7--
WINDHORSE ZACKS PIER PLAZA ZACKS TOO
WINDHORSE TECHNOLOGIES INC MIKE ALI MICHAEL ALI
401 MAIN ST STE 105 8181 DEAUVILLE DRIVE 8181 DEAUVILLE DR
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92646-2011 HUNTINGTON BEACH, CA92646
ZEPHYR BARBERSHOP ZERO ZERO PIZZERIA ZIGGYS ON MAIN
NICHOLAS PASQUA ZERO ZERO PIZZERIA INC FATIN K ALI
504 MAIN STREET STE D 221 MAIN STREET STE D 200 MAIN STREET# 115
HUNTINGTON BEACH, CA92648-5164 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
ZIMBABWE HB GIFTS &ACC. (CT) ZIMBABWE HB GIFTS &ACC. (CT) ZIMBABWE HB GIFTS &ACC. (CT)
ISMAIL ADAM ABDELMAGED ISMAIL ADAM ABDELMAGED ISMAIL ADAM ABDELMAGED
21254 BEACH BLVD APT L103 21254 BEACH BLVD APT L103 21254 BEACH BLVD APT L103
HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648 HUNTINGTON BEACH, CA92648
1-t6 80 k?//z) NO 202.&-2(o / -11(202& - .2O-27-
TIN
Renewal of the
GHuntington Beach
4:0 T
•-_` - - ••. c'' Downtown Business
L1TTTL\ 1
Improvement District
„ ewci
- - for FY 2026/2027
•
_ _
t. . %c6‘
, 1901
C �-
v IVT`�
September 1 , 2026
205
Background
• HB Downtown Business Improvement District (District) •$,*,
UNTiNcrpti
established in 2004 in response to request from `
� ,
downtown merchantsriftiokiiia-
• Purpose to fund activities/improvements, above the e� �$ .
y' support businesses °��,� �%!'�
Cits baseline, to benefit and
within the defined boundary
r V E 1
• Per CA Parking & Business Improvement Area Law of '$. 101• 4'i
1989, District's Advisory Board must prepare an it
Annual Report & Budget for Council approval -- O
milk
• rnu
Council must also approve the levy of the assessment °'
3 ( s`r5h
for the upcoming fiscal year
206
• it
The i sitri c
• Comprised of approx. 255 businesses
• Assessments range from $80 - $1,404 �:
• Businesses are assessed based on size, ,
location, and business type 4 �����
• Boundary has two benefit zones /� .
• $115,000 projected to be collected ��
• City collects assessments annually with
business license renewal Huntington Beach
Downtown Easiness Improvement District
Boundaries and Benefit Zones I&2
• Council appoints an Advisory Board to
recommend funding needs
207
Downtown HB
RESOLUTION V'()._2008-04
A RESOLUTION OF THEM?COUNCIL OF IHE
• I n 2008 City Council appointed �I O H<;N ROSINESS
REACH DE IttNATIST
1HE Ut3tVV'1C1WN BUSIkESS I1NPR1]VH,4t1{h�T DISTRICT
AS THE DOWNTOWN.BID ADVISORY BOARD
Downtown HB as the District's Advisory
WHEREAS,on September 7 2}04 City Council created the Downtown Businesa
Board Improvement District("boiaotown BID")pursuant to California Streets& Highways Cade
Section 3ti5}},et seq.;and
Bminestea located m the geographical boundaries of the Downtown BID formed a
• Private, 501(c)(6) business-based non- 50I(06 non-proCtt corpcxation brown as the Htattinbaon Beach Downtown Business
Improvertxn:District to better promote the downtown area atIlnnungton Beach;and
profit corporation formed by businesses Ms nun-profit corporation represents the eollrxtive interest of businesses in the
geographic BID area to promote 810 activities,
within the District NOW,THEREFORE,the City Council of the City of Huntington Death does hereby
resolve as foams.
• Distinction between "BID" Upon the adoption of Ordinance Na. 3797 t c Huntington Beach Downtown
BID,shall be the Downtown BID Advisory Board for the 2x707-200S BID budget year.
• District (City authorized assessment district) PASSED AND ADOPTED b4t the City G°`tncFebr the City i'f Huntington Br Reach rcgularmt�erng thereof held oathe 4th day of February .24 tt8.
• Downtown HB (Non-Profit Organization) AfiAa
4laycr
• Agreement between City and Downtown Ri:4tEl . A ROVEI)t
INITIMEo AND,APPROVED.
HB to manage the District's funds and City Administrator _.
Director of Eatmrn velopmeat
activities
208
Downtown HB Total Budget
Total Downtown HB Budget
Surf City Nights/Surf City Artisan Fair $595,000
City of HB — Maintenance $220,000
BID Member Assessments $115,000
Ambassador Program (VHB) $40,000
Events (Chili on the Beach, Surf City Days etc.) $12,500
Parking $7,000
Carryover $55,000
Total $1,044,500
209
Assessment oca ions
Allocation of Business Assessments
Ambassador Program (30%) $35,000
Holiday Beautification (22%) $25,800
Enhanced Maintenance (18%) $21,000
Community Events (16%) $18,000
Marketing (9%) $10,000
CRM (3%) $3,000
Financial Services (2%) $2,200
Total $115,000
210
Assessment at W
• Ambassador Security Program improves visitor �~
experience and safety. `%
• Enhanced Maintenance ensures cleanliness, especially
during peak seasons.
• Holiday Beautification transforms the district with
festive decorations, creating a magical atmosphere. w „
• Marketing efforts promote the area through various41.
channels, strengthening brand identity. ri4
• Community Events like the HB4TH of July Block Party, t - '' GP.
Surf City Spooktacular, and Magic on Main Street foster
engagement and attract visitors. HUNTINGTON BEACH DOWNTOWN
• A Customer Relationship Management (CRM) system BUSINESS IMPROVEMENT DISTRICT
improves relations and operational efficiency.
• Financial Services provided by a third-party CPA ensure
ANNUAL REPORT
transparent and streamlined fiscal management. 2026-2027
211
Annual
• State law requires an annual protest hearing
to receive and consider any protests against ' � �
the assessment for FY 26-27 (scheduled for
October 6, 2026) 4,..
� `
" 4:„„P„, $ .
• Only protests by affected business owners ¢110
can be considered
• If protests received total 50% or more of the 40
$ ` ;
assessment value, no further proceedings to °�s`t ,
continue the District can be considered for t% °
one year � _. - ���� �
-- is pM71a-ra+aa "
044:01;. .4v
• If lack of majority protest exists, Council can �� !�
renew assessment for the upcoming year ', -- =
,7.2tH4 MN 4 ;1.4
212
Recommendation
• Approve the Annual Report and Proposed Budget for FY 26-27; and,
• Adopt Resolution No. 2026-26 "Declaring the City's Intention to Levy an Annual
Assessment for FY 26-27 within the HB Downtown Business Improvement
District", which sets a public hearing for October 6, 2026 to consider
continuation of the District;
213
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